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2009 ­Årsredovisning Svenska ­Mässan Stiftelse Interfood Baby­&­Barn

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2009 ­Årsredovisning Svenska ­Mässan Stiftelse Interfood Baby­&­Barn 2009 ­Årsredovisning­ Svenska­­Mässan­ Stiftelse interfood baby­&­barn tur 2009 Styrelsen­och­­verkställande­­direktören­för­­Svenska­­Mässan­­Stiftelse­får­ här­med­­­avge­­årsredo­visning­för­­koncernen­och­­moder­stiftelsen­för­år­2009­ 2 | SvenSka­MäSSan­ÅrSredoviSning­2009 elfack vitalis euroHorse innehåll Översikt 2009 4 stiftelsens resultaträkning 22 Femårsöversikt för koncernen 5 stiftelsens balansräkning 23 vd har ordet 6 kassaflödesanalys för stiftelsen 25 csR- corporate social Responsibility 10 noter 26 personal 12 Revisionsberättelse 39 Huvudmannaråd, styrelse och koncernledning 14 English summary Förvaltningsberättelse 16 president and ceo 40 koncernresultaträkning 18 group income statement 41 koncernbalansräkning 19 group Balance sheet 41 kassaflödesanalys för koncernen 21 Business Ratios 42 SvenSka­MäSSan­ÅrSredoviSning­2009 | 3 Översikt 2009 Egna Kvm samarrangEmang/ Kvm arrangEmang: nEtto UtställarE BEsöK sFC ExtErn arrangör: nEtto UtställarE BEsöK sFC MyDog 9 626 154 31 178 • easyFairs ICT 1 919 100 4 058 Byggmaskiner Gbg Hockey Cup 1 000 Scanbygg 8 795 174 9 884 • Fotomässa 2 200 60 15 500 Båtmässan 17 402 321 74 601 • Nordiska Skolledar- EuroHorse 5 871 251 74 516 kongressen 455 42 2 368 Baby & Barn 2 464 116 10 566 • Köpa hus utomlands 600 50 2 000 WellnessMässan 1 982 130 6 453 • Nordiska Stämpel- och Scrapmässan 413 27 2 560 Electronix 1 934 84 • The Scandinavian Sci-Fi, Konstruktion & Design 995 36 3 703 • Game & Film Convention 622 34 5 000 Scanplast 780 40 • Ung företagsamhet 1 518 253 4 800 TUR 14 501 952 47 281 • Dreamhack 350 10 2 000 Leva & Fungera 4 740 210 12 312 • Partille Cup 3 500 7 500 Vitalis 1 424 78 2 233 • Gothia Cup 2 000 25 000 Elfack 17 794 442 29 966 • Eventdagarna 1 400 150 500 Interfood/EkoNord/ Bok & Bibliotek 13 748 879 78 931 • Wine & Spirits 5 198 212 5 615 • Gymnasiedagarna 2 704 86 22 000 Logistik & Transport 2 343 126 2 704 • Thomée HDF Höstmässa 1 681 79 1 600 Vilorum - Kyrkogårds- och begravningsmässa 942 67 2 776 • Hem & Villa 8 077 268 24 271 VA-Mässan* 4 781 201 6 233 • KvalitetsMässan 3 799 174 11 000 Scanautomatic* 4 808 161 10 512 • Fitnessfestivalen 1 500 67 13 000 Scanpack 18 526 508 14 855 • Summa: 46 486 2 279 223 088 Kunskap & Framtid 1 920 132 11 130 • Totalt: 173 312 6 674 579 606 summa: 126 826 4 395 356 518 Varav SFC- kontrollerade: 134 703 5 023 360 933 *) arrangerades på Stockholmsmässan Kontrollerad av Scandinavian Fair Control 4 | S v e n S k a m ä ss a n å r S r e d o v i S n i n g ­2 0 0 9 Femårsöversikt för koncernen – en dynamisk utveckling FemårSöverSikt­ 2009­ 2008­ 2007­ 2006­ 2005 resultat-­och­balansräkning­(Mkr) Intäkter 785 794 783 788 647 Rörelseresultat 68 76 90 72 68 Resultat efter finansiella poster 27 31 42 32 25 Balansomslutning 1 562 1 553 1 497 1 478 1 433 Eget kapital 293 273 246 218 196 Finansiella­nyckeltal Avkastning på totalt kapital, % 4,5 5,1 5,8 5,3 5,4 Soliditet, % 18,8 17,6 16,4 14,7 13,7 Räntetäckningsgrad 1,6 1,7 2,0 1,7 1,5 Kassaflöde från den löpande verksamheten, Mkr 96 94 108 89 73 Mässor/arrangemang Antal egna arrangemang 21 21 19 28 21 Antal övriga arrangemang 18 20 31 23 28 Antal utställare 6 674 6 877 7 124 7 472 6 396 Antal besök 579 606 659 743 650 106 730 928 827 088 Konferenspersondagar 307 844 237 164 252 014 238 825 248 180 Såld yta, kvm 173 312 198 073 194 412 213 752 165 824 Hotellverksamheten Sålda rumsnätter 171 705 186 656 189 458 190 491 186 810 Beläggning, % 66,8 72,4 73,7 74,1 72,7 Personal Medelantalet anställda 553 568 520 473 441 Nöjd medarbetarindex 4,37 4,39 4,24 4,13 3,97 Besöksnäringseffekter Göteborg (Mkr) 2 127 2 152 2 402 2 478 2 318 definitioner­av­nyckeltal AvkAstning på totAlt kApitAl: Resultat efter finansnetto, efter tillägg för ränte kostnader och liknande resultatposter i relation till genomsnittlig balansomslutning. Räntetäckningsgrad: Räntetäckningsgraden definieras som resultatet efter finansnetto plus finansiella kostnader i relation till de finansiella kostnaderna. soliditet: eget kapital i relation till balansomslutning per balansdagen. Beläggningsgrad: Beläggningsgraden definieras som antal sålda rum i förhållande till antal disponibla rum. Nöjd medarbetarindex: definieras som ett medelbetyg framtaget vid en årlig enkätundersökning bland samtliga medarbetare, där 5 är högsta betyg och 1 är lägsta betyg. S v e n S k a m ä ss a n å r S r e d o v i S n i n g ­2 0 0 9 | 5 va-mässan elfack tur dialog med medarbetarna och de vd har ordet fackliga organisationerna har förståelse visats för alla nödvändiga åtgärder. 2009 – bättre än förväntat Som en extra fjäder i hatten erhöll Svenska Mässan under året en tionde- placering i nationella klassen – Stora Svenska­Mässan­lyckades­under­2009­att­på­ett­bra­sätt­bemästra­ företag i tävlingen Great Place to Work. ­effekterna­av­den­värsta­ekonomiska­krisen­sedan­1930-talet. Därmed kan vi, inte utan stolthet, •­koncernens­omsättning,­785­Mkr,­är­i­nivå­med­de­tre­senaste­åren. räkna in oss bland Sveriges bästa •­detsamma­gäller­kassaflödet,­96­Mkr,­och­resultat­efter­finansnetto,­27­Mkr. arbetsplatser. •­rörelseresultatet­slutade­på­68­Mkr. Mässor­och­Möten För ett år sedan förutsåg vi på grund planering och kundrelationer. Besluts- Mässverksamheten hade ett, på av den globala finanskrisen och en fattandet delegerades och fördes papperet, mycket starkt år med alla snabbt fallande konjunktur ett kärvt närmare våra kunder, vilket gjorde de största projekten på programmet: 2009 för koncernens alla affärer. oss mer flexibla och handlingskraftiga Scanpack, Elfack, Scanautomatic Krisen som skakade världen under på vad som nu blev en vikande och (arrangerades i Stockholm), Bok & hösten 2008 slog direkt mot vår turbulent marknad. Utfallet blev Bibliotek, TUR och Båtmässan. Flera hotellaffär. Och senare också mot vår positivt och har starkt bidragit till av projekten nådde inte förväntat mässaffär. årets resultat. resultat även om det uppvisas stora Trots att lågkonjunkturen blev Till resultatet bidrog också ett variationer mellan de olika projekten. djupare än vi kunnat föreställa oss radikalt åtgärdspaket som vi initierade Besökstalen liksom den sålda ytan kunde Svenska Mässan, tack vare redan hösten 2008. Antalet tillsvidare- minskade med drygt 12% jämfört organisationsanpassning och kraft- anställda minskades med 61 personer med 2008. fulla besparingsåtgärder i kombination under 2009, vilket anpassat vår kost- Slutresultatet blev till slut riktigt med ett starkt mäss- och kongress- nadsvolym till de nya marknadsför- anständigt och utifrån intjäningsför- program, klara svårigheterna och utsättningarna. Dessutom gjordes en mågan blev mässåret en framgång med visa lönsamhet i samtliga affärer. rad besparingar och rationaliserings- en god vinst. Generellt sett klarade sig För att möta de tuffa tiderna sjö- åtgärder inom ramen för vårt ”Projekt starka varumärken, ledande projekt satte vi i januari 2009 en ny organi- 2010”, vars uppgift var att i en tuff inom respektive marknadssegment, sation, byggd på tre divisioner: Mässor tid skapa resultat och kassaflöden. bäst. Detta visar vikten av och riktig- och Möten, Hotell och Restaurang Genom att i ett tidigt skede vidta heten i att vårda och utveckla våra samt Arena. Den bärande tanken är nödvändiga mått och steg har vi klarat varumärken, vilket också är en av att sätta kunden i centrum genom att oss igenom krisåret 2009 på ett bra sätt. koncernens huvudstrategier. föra samman näraliggande affärer i Organisationen förstod tidigt allvaret Ett par nischade publika projekt – det dagliga arbetet med försäljning, och tack vare öppenhet och en god Baby & Barn och Leva & Fungera – 6 | SvenSka­MäSSan­ÅrSredoviSning­2009 interfood bok­&­bibliotek wellness va-mässan nordiska­Skolledarkongressen lyckades mot alla odds att visa dagar, vilket är all-time high. har däremot inte påverkats i samma plussiffror både på besöks- och Rekordet lär inte bli långlivat, då utsträckning, utan låg på ungefär utställar sidan. Även TUR kunde mötesprogrammet för 2010 är ännu samma nivå som tidigare. redovisa ett ökat besökstal tack vare starkare med ett 20-tal större kon- Det minskade affärsresandet upp- ett uppsving under publikdagarna. gresser, dubbelt så många som 2009. vägdes delvis av ett starkt privat- Svårast hade ett antal industri- Glädjande var också att vi dessutom resande, framförallt under sommaren mässor, som drabbades hårt av den erövrade flera stora möten under 2009. och slutet av året. En bidragande orsak snabbt vikande konjunkturen. De Ett av dem, bibliotekens världskongress var sommarens många konserter med ekonomiska effekterna mildrades av IFLA – International Federation of världsartister på Ullevi. Även fram- långsiktig planering och införsälj- Library Associations and Institutions, gångarna för Jul på Liseberg och ning, som gjorde att mässbranschen övertog vi från Brisbane i Australien, Julstaden Göteborg, avspeglades i drabbades, relativt sett, sent av vilket visar att Svenska Mässan står Gothia Towers gäststatistik. konjunkturfallet. sig väl i konkurrensen, även utanför Hotellet nådde också betydande Under året fördjupades emellertid Europa. framgångar med försäljningen av nedgången inom mediebranschen, där Den mycket fina utvecklingen inom weekendpaket, kombinerade med mässmediet ingår. Vår förändrade kongress- och mötesaffären är ett krogshower och andra evenemang. organisation med förbättrad samord- resultat av de senaste två decenniernas Totalt såldes 3 237 sådana paket ning och delegerad beslutsstruktur målmedvetna arbete med destina- under året. gjorde att vi trots allt kunde hantera tionsutveckling och marknadsföring Sammantaget såldes 171 705 rums- den nya marknadssituationen på ett av evenemangsstaden Göteborg i nätter 2009, en minskning med när- bra sätt och utfallet blev bättre än samarbete med Göteborg & Co och mare 15 000 mot året innan. Belägg- prognosticerat. Göteborg Convention Bureau. Dess- ningsgraden stannade vid 66,8%, den Inför 2010 kan vi skönja en viss utom bildar tidigare väl genomförda lägsta sedan 2004 men ändå en stark återhämtning och stabilisering.
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