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UNIVERSITAS INDONESIA Representasi Identitas Lokal sebagai Sebuah Subculture. Analisis Kritis pada Komik Garudayana SKRIPSI Whisnu Prabowo 0906614300 Fakultas Ilmu Sosial dan Ilmu Politik Program Studi Sarjana Ekstensi Departemen Komunikasi Depok MEI 2012 Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 UNIVERSITAS INDONESIA REPRESENTASI IDENTITAS LOKAL SEBAGAI SEBUAH SUBCULTURE. ANALISIS KRITIS PADA KOMIK GARUDAYANA SKRIPSI Diajukan sebagai salah satu syarat memperoleh gelar Sarjana Sosial WHISNU PRABOWO 0906614300 FAKULTAS ILMU SOSIAL DAN ILMU POLITIK PROGRAM STUDI ILMU KOMUNIKASI KEKHUSUSAN KOMUNIKASI MASSA DEPOK MEI 2012 i Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 ii Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 iii Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 KATA PENGANTAR Puji syukur kepada Allah SWT yang telah memberkahi penulis dengan pikiran dan keyakinan yang cukup untuk menyelesaikan skripsi ini. Hanya dengan anugerahNya penulis bisa mendapatkan rahmat berupa petualangan intelektual dalam ranah komunikasi yang demikian luasnya. Skripsi ini ditujukan untuk memenuhi persyaratan ujian akhir Program Strata-1 Program Studi Komunikasi Massa, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia. Banyak pihak yang berperan dalam diskusi dan gagasan dalam kepala penulis demi lahirnya karya akademis yang sempat tertunda ini, terimakasih adalah bentuk pertanggungjawaban penulis kepada mereka. 1. Dra. Askariani B Hidayat, M. Si, yang bersedia menjadi dosen pembimbing skripsi penulis. Terimakasih atas kesempatan dan semangat yang diberikan terhadap penulis untuk berani mengelaborasi teori dan metodologi yang penulis percaya sedikit rumit dalam tradisi ilmu komunikasi ini. 2. Dra. Martini Mangkoedipoero, M. Si, selaku Sekertaris Program Sarjana Ekstensi Departemen Ilmu Komunikasi yang telah membantu kelancaran dalam proses persidangan penulis. 3. Prof. Dr. Harsono Suwardi, MA, selaku Penguji Ahli yang telah memberi masukan dan diskusi sekaligus membuka kebuntuan pergulatan teoritik dalam benak penulis. 4. Drs. H. Harun Sanif, selaku Ketua Sidang yang telah sudi membagi pengalamannya serta menyadarkan penulis betapa luas dan dalamnya studi kajian komik Indonesia. 5. Kepada orang tua, adik, keluarga, rekan kerja, teman, sahabat dan kekasih yang telah memberikan bantuan dan dukungan baik moral maupun materiil, dalam perjalanan intelektual serta emosional penulis. Kekurangan yang muncul dalam karya ilmiah ini lahir semata-mata dari kelemahan penulis sendiri. Besar harapan penulis pada karya yang penuh kelemahan ini pembaca dapat turut merasakan pengalaman yang penulis lalui dalam melihat sebuah fenomena komunikasi. Depok, 2012 Penulis iv Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 v Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 ABSTRAK Nama : Whisnu Prabowo NPM : 0906614300 Program Studi : Komunikasi Massa Judul : Representasi Identitas Lokal sebagai Sebuah Subculture Analisis Kritis pada Komik Garudayana Serbuan komik manga membawa keprihatinan pada nilai-nilai lokal yang semakin lama dirasa mengabur. Komik Garudayana hadir dengan membawa identitas lokal bagi pembaca komik saat ini. Permasalahan penelitian ini adalah bagaimana komik Garudayana yang mengandung nilai manga merepresentasikan identitas lokal sebagai sebuah subculture. Tujuan penelitian ini mengkaji melalui tiga level analisis Fairclough, sejauh mana keterlibatan komikus Garudayana dalam menghidupkan sebuah komik dengan identitas lokal yang sarat dengan nilai manga mampu mensosialisasikannya kepada masyarakat. Paradigma yang digunakan dalam penelitian ini kritis dengan pendekatan kualitatif. Hasil penelitian menunjukkan komikus Garudayana berhasil memberikan nyawa pada setiap panelnya yang sarat dengan nilai manga dan dari ketiga informan yang diwawancara, mereka senang dan puas dengan kehadiran Garudayana, yang tidak kalah dengan komik-komik Jepang sebagai kebudayaan dominan. Kata kunci: critical discourse analysis, representasi, identitas lokal dan subculture. vi Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 ABSTRACT Name : Whisnu Prabowo NPM : 0906614300 Study Program : Mass Communication Title : Representation of Local Identity as Subculture Critical Analysis to comic Garudayana The invasion of manga comics brings concern to the local values that become increasingly faded away as times goes. The Garudayana comic presents a new local identity to the comic readers in Indonesia at this time. This research is questioning about how the Garudayana which is contain manga values representing local identity as subculture. The purpose of this research is to examine with a three level analysis from Fairclough, how far the Garudayana author involved animating the comic in a local identity which loaded in manga values, then able to publishing it to the society. The paradigm that used in this research is a critical paradigm with a qualitative approach. The result of this research shows that the Garudayana author did well in giving real life experiences in every panel. All of the informants feels happy and also excited with it existence in the middle of Japanese manga as dominant culture. Keyword: critical discourse analysis, representation, local identity, and subculture. vii Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 DAFTAR ISI HALAMAN JUDUL ............................................................................................................... i LEMBAR PERNYATAAN ORISINALITAS ..................................................................... ii LEMBAR PENGESAHAN .................................................................................................. iii KATA PENGANTAR ........................................................................................................... iv LEMBAR PERSETUJUAN PUBLIKASI ILMIAH .......................................................... v ABSTRAK ............................................................................................................................. vi DAFTAR ISI......................................................................................................................... vii DAFTAR GAMBAR .............................................................................................................. x BAB 1 PENDAHULUAN ...................................................................................................... 1 1.1 Latar Belakang Masalah .................................................................................................... 1 1.2 Permasalahan ..................................................................................................................... 7 1.3 Tujuan Penelitian ............................................................................................................... 9 1.4 Manfaat Penelitian ............................................................................................................. 9 1.4.1 Manfaat Akademis .................................................................................................... 9 1.4.2 Manfaat Praktis ......................................................................................................... 9 1.4.3 Manfaat Sosial .......................................................................................................... 9 BAB 2 KERANGKA PEMIKIRAN ................................................................................... 11 2.1 Representasi ............................................................................................................ 11 2.2 Identitas ................................................................................................................... 12 2.3 Subculture ............................................................................................................... 14 2.4 Media dalam Perspektif Kajian Budaya ................................................................. 16 2.5 Model Komunikasi Laswell .................................................................................... 17 2.6 Teori Komik ............................................................................................................ 18 viii Representasi identitas..., Whisnu Prabowo, FISIP UI, 2012 2.6.1 Will Eisner: Komik sebagai Cara Bertutur .................................................... 18 2.6.2 Scott McCloud: Komik sebagai Komik ......................................................... 19 2.6.3 Manga: Lahirnya Suatu Bahasa ..................................................................... 20 2.7 Semiotika Komunikasi Visual ................................................................................ 22 2.8 Asumsi Teoritis ....................................................................................................... 27 BAB 3 METODOLOGI PENELITIAN ............................................................................. 29 3.1 Paradigma Penelitian .............................................................................................. 29 3.2 Pendekatan Penelitian ............................................................................................. 30 3.3 Sifat Penelitian ........................................................................................................ 31 3.4 Strategi Penelitian ................................................................................................... 32 3.5 Unit Analisis ..........................................................................................................
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    THE EMERGENCE OF THE ANIME MEDIA MIX: CHARACTER COMMUNICATION AND SERIAL CONSUMPTION BY MARC AARON STEINBERG B.A., MCGILL UNIVERSITY, 1999 M.A., MCGILL UNIVERSITY, 2002 A.M., BROWN UNIVERSITY, 2006 A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY IN THE DEPARTMENT OF MODERN CULTURE AND MEDIA AT BROWN UNIVERSITY PROVIDENCE, RHODE ISLAND MAY 2009 © Copyright 2009 by Marc Aaron Steinberg This dissertation by Marc Aaron Steinberg is accepted in its present form by the Department of Modern Culture and Media as satisfying the dissertation requirement for the degree of Doctor of Philosophy. Date___________________ _________________________________ Mary Ann Doane, Advisor Recommended to the Graduate Council Date___________________ _________________________________ Philip Rosen, Reader Date___________________ _________________________________ Thomas Lamarre, Reader Approved by the Graduate Council Date___________________ _________________________________ Sheila Bonde, Dean of the Graduate School ! """! VITA Marc Aaron Steinberg was born on July 27, 1977 in Montreal, Quebec, Canada. He attended McGill University where he received his B.A. in East Asian Studies in 1999, and his M.A. in East Asian Studies in 2002. He received his Ph.D. from Brown University in Modern Culture and Media in 2009. He has published articles on the subjects of contemporary art, architecture and Japanese animation! "$! !"#"$%&'(%! )*+,"'+-*./)*/0*'(#1+2$+34+*"#5/6-&#*"4%!6"3"*/7-#&,!&$'!8%(-#59/:&4'&#(/;/<-$+('5=/ ! "#! ACKNOWLEDGEMENTS This project reached completion thanks to the help, support, advice and contributions of family, friends and professors. I would like to extend particular thanks to Mary Ann Doane and Philip Rosen for their warm welcome to Brown, their intellectual guidance, encouragement and support over the years of graduate school, and their faith in this project.
  • Japan Pop: La Cultura Popular Japonesa De Masses

    Japan Pop: La Cultura Popular Japonesa De Masses

    Japan Pop: la cultura popular japonesa de masses. Manga, anime i més Dani Madrid Morales i Guillermo Martínez Taberner 1. Breu introducció al Japó contemporani 1.1. El Japó del segle XXI 1.2. Revisitant la societat japonesa: el debat homogeneïtat vs. diversitat cultural 1.3. La cultura popular japonesa: definició, evolució i noves manifestacions 2. Manga, el còmic japonès 2.1. 60 o 1000 anys de manga? Una història del còmic al Japó 2.2. El manga avui en dia: gèneres, estils i públics 2.3. Els grans autors de la postguerra a l’actualitat 2.4. Deu títols bàsics de manga 2.5. El manga més enllà del Japó 3. L’animació japonesa: l’anime 3.1. L’animació japonesa al llarg de la història 3.2. L’anime al cinema i l’anime a la televisió 3.3. La relació entre manga i anime 3.4. La internacionalització de l’anime 3.5. Els clàssics: autors, pel·lícules i sèries 4. Les múltiples cares del Japan Pop 4.1. El cinema japonès de terror ( j-horror ) 4.2. La música pop ( j-pop ) 4.3. Els culebrons i sèries de televisió ( j-drama ) 5. Un fenomen global: l’èxit de la cultura popular japonesa al món 5.1. El soft power japonès: la influència del Japó al món a través de la diplomàcia cultural 5.2. La globalització del Japan Pop . El fenomen a Àsia, els Estats Units i Europa 5.3. L’impacte de la cultura popular japonesa a Espanya i Catalunya Quan a la dècada dels setanta van arribar a les llars espanyoles personatges d’animació com Heidi, la nena de les muntanyes suïsses, o Maya, l’abella, gairebé ningú no sabia dir d’on venien, però tots dos personatges es van integrar ràpidament a la llista de referents culturals compartits de tota una generació, com ho havien fet abans Pere Picapedra o, més endavant, Scooby-Doo.