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La Articulación Entre La Recursos Humanos Y Reingeniería De UCES Universidad de Ciencias Empresariales y Sociales Maestría en Dirección de Recursos Humanos Trabajo Final “Análisis descriptivo correlacional de una empresa familiar y de la gestión de RR.HH. implementada. Fortalezas y debilidades en su estructura y dinámica interna. Estudio en la empresa Lacticínios TIrol Ltda., Brasil, 2014” Autora: Bianca Spode Beltrame Director: Mgter. María Laura Cabezón Buenos Aires, Julio de 2015. Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada DEDICATORIA Dedico este trabajo a mi hija Amabile. La razón de todas las cosas. Página 2 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada AGRADECIMIENTOS Agradezco a Dios, a mi marido Eder Andre, a mi madre Magali, a mi tío Sergio y a mi abuelo Arthur Spode. Sin ellos nada de esto sería posible. Agradezco a mis colegas, mis grandes maestros en el curso. A mi profesora orientadora María Laura Cabezón por toda la paciencia, dedicación y apoyo en mi camino. A Tirol, especialmente al Sr. Fabio Dresch y André Rofner, por la oportunidad de tamaño aprendizaje. Página 3 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada ―Para un empresario, la norma de conducta se basa en la justicia, para un padre de familia, la norma de conducta se basa en el amor. Para un empresario familiar, la norma de conducta está basada en el amor a la justicia y en la justicia por amor.‖ Jean Marie Sedés Página 4 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada RESUMEN El presente trabajo analiza las perspectivas de la empresa familiar y sus características propias. También registra la importancia de que Recursos Humanos asuma su papel como socio estratégico, para la continuidad y desarrollo de este tipo de empresa dentro del panorama complejo en el que estamos globalmente insertos. El método utilizado para el desarrollo del trabajo fue la investigación bibliográfica y de campo, a través de visitas técnicas y cuestionarios aplicados a los socios, a los sucesores y a los colaboradores de la empresa Lacticínios Tirol Ltda. Se buscó identificar el diferencial de esta empresa multifamiliar y que con más de 40 años continúa en constante expansión. Después de los cálculos de resultados se obtuvieron algunos cuadros y gráficos de las particularidades de este tipo de empresa en general y de Tirol Ltda., las características comúnmente presentes en sus procesos sucesorios y de profesionalización, así como la identificación de sus puntos fuertes y debilidades. Con el análisis de los datos, se observa que el compromiso con la empresa es la característica más fuerte, tanto de los gestores como de los sucesores; al mismo tiempo que aún falta el reconocimiento del rol de RR.HH. como socio estratégico en el negocio. La unión de estas competencias, que se complementan, es de extrema importancia para el crecimiento y consolidación de la empresa familiar. Palabras clave: Empresa familiar. Sucesión. Profesionalización. Rol estratégico de RR.HH. Página 5 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada ÍNDICE GENERAL CAPÍTULO 1 – INTRODUCCIÓN ............................................................................................ 10 1.1 FORMULACIÓN DEL PROBLEMA: ....................................................................................... 19 1.2 OBJETIVOS GENERALES: .................................................................................................. 20 1.3 OBJETIVOS ESPECÍFICOS ............................................................................................... 200 CAPÍTULO 2 - MARCO TEÓRICO .......................................................................................... 22 2.1 EL CONCEPTO DE LA EMPRESA FAMILIAR: ................................................................... 22 2.2 TIPOS DE EMPRESA FAMILIAR: ...................................................................................... 39 2.3 LA PROBLEMÁTICA ESPECÍFICA DE LA EMPRESA FAMILIAR: ........................................ 52 2.3.1 La problemática de la empresa familiar: principales problemas .................. 52 2.3.2 Fortalezas de la empresa familiar: .................................................................... 59 2.4 PLANEAMIENTO DE LA SUCESIÓN DE LA EMPRESA FAMILIAR: ..................................... 64 2.5 LA PROFESIONALIZACIÓN DE LA EMPRESA FAMILIAR: ................................................. 79 2. 6 RELACIONES HUMANAS: ................................................................................................. 90 2.6.1 El papel de RR.HH. como agente de cambio: .............................................. 100 2.6.2 La agenda de los profesionales de RR.HH. en una empresa familiar: ........ 120 2.7 CASO WAL-MART: FAMILIA Y PROFESIONALES EN LA DIRECCIÓN: ............................. 131 2.7.1 Sucesión, nuevo equipo de comando y los desafíos del crecimiento: ......... 134 CAPÍTULO 3 - HIPÓTESIS ................................................................................................. 1422 3.1 MÉTODO/PROCEDIMIENTO ........................................................................................... 1422 3.2 DEFINICIÓN DE LAS VARIABLES QUE GUÍAN ESTA INVESTIGACIÓN/HIPÓTESIS .......... 1477 3.3 CRITERIOS DE SELECCIÓN DE CASO EN ESTUDIO ..................................................... 14949 CAPÍTULO 4 - PRESENTACIÓN DEL CASO DE ESTUDIO ...................................................... 1500 4.1 LA EMPRESA LACTICÍNIOS TIROL LTDA .......................................................................... 150 4.1.1 Riesgos y Oportunidades .................................................................................. 1555 4.2 HISTORIA DE LA EMPRESA – AÑOS 1970 A 2014 ....................................................... 1588 4.2.1. Estructura de Gobernanza ............................................................................... 1600 4.2.2. Gestión Estratégica ........................................................................................... 1622 4.3 LA GESTIÓN ACTUAL ...................................................................................................... 165 4.3.1. Formas de Administración ................................................................................ 1655 4.4 LAS PERSONAS ............................................................................................................. 1677 4.4.1. Gestión de las Competencias .......................................................................... 1733 4.4.2. Planeamiento estratégico en Tirol ................................................................... 1744 4.4.3. Programa de Evaluación del Desempeño ..................................................... 1755 4.4.4. Desarrollo Social ................................................................................................ 1766 4.4.5. Productores ......................................................................................................... 1777 4.4.6. Gobierno y sociedad ......................................................................................... 1777 4.4.7. Clientes ................................................................................................................ 1800 Página 6 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada 4.4.8. Proveedores ....................................................................................................... 1800 4.5. MATERIALES ................................................................................................................ 1811 4.5.1 Logística ............................................................................................................... 1855 4.6 PREMIOS RECIBIDOS EN 2012/2014 ......................................................................... 18888 CAPÍTULO 5 – ANÁLISIS E INTERPRETACIÓN DE LOS RESULTADOS .................................... 1911 CAPÍTULO 6 – DISCUSIÓN / RECOMENDACIONES .......................................................... 23939 CAPÍTULO 7 - CONCLUSIONES ......................................................................................... 2466 8. REFERENCIAS BIBLIOGRÁFICAS ................................................................................... 2545 ANEXO 1: INFORME DE SUSTENTABILIDAD ..................................................................... 2633 ANEXO 2: PREGUNTAS DE LAS ENTREVISTAS SEMI-ESTRUCTURADAS ............................... 2644 ANEXO 3: ESTUDIO DE EVALUACIÓN DE LOS ROLES DE LOS RECURSOS HUMANOS ........... 2666 ANEXO 4: PROTOCOLO DE OBSERVACIÓN DE LA VISITA TÉCNICA ..................................... 2700 Página 7 de 281 Análisis descriptivo correlacional de una empresa familiar y de la gestión de los RR.HH. implementada LISTA DE GRÁFICOS Gráfico 1 - Evolución del área de RR.HH. siguiendo a Ulrich (2012) .......................................... 101 Gráfico 2 - Evolución del papel de RR.HH .................................................................................. 102 Gráfico 3 - Modelo de competencias y afinidades ..................................................................... 107 Gráfico 4 - Seis dominios primarios de RR.HH. .......................................................................... 108 Gráfico 5 - Modelo de competencias de RR.HH
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