CIM TV SPRING 2019

1 MEDIALAAN – de Per sgroep Publishing takes the lead in Januar y!

Gaining a , the MEDIALAAN – de Persgroep

Publishing registered their best January ever.

Three of our channels recorded significant growth: • VTM (+0,5% to 24,9%, VVA 18-54) • Vitaya (+0,6% to 6,1%, V 18-54) • CAZ (+0,3% to 2,6%, M 18-54) Q2 showed a slight decline (-0,7% to 7,7%, VVA 18-44).

In fact this makes VTM the market leader for January. 2

Source: CIM Audimetrie 17u-24u / live+vosdal SEVERAL NEW PROGRAMMES HELPED KICK-START THE SPRING SEASON, TOGETHER WITH A NUMBER OF EXISTING MOVERS.

DE LUIZENMOEDER

Right from the start with episode 1, the new feel good series De Luizenmoeder managed to attract a large audience (1,133,000 viewers for episode 1). The average viewing figure for De Luizenmoeder is – equivalent to a (VVA 18-54).

HOLLAND - BELGIE

Following a pilot last year, Holland-België has now gained a

3 prominent place in the schedule and with a it has attained an excellent score (VVA 18-54). 30 YEARS OF VTM

Obviously the first few weeks of 2019 focused in particular on 30 years of VTM, with a major show on 1 February as the high point. No less than 1,359,000 viewers joined us on our trip down memory lane!

Moreover, several former cult programmes such as Blind Date were also given a slot in the schedule this spring. With impressive success: 787,000 viewers and 36,9% market share!

4 Studio Tarara, the very first fiction series launched by the production company Shelter, started this week with 679,000 viewers and 30,8% market share. BLIND GETROUWD

Blind Getrouwd has been the cornerstone of the spring season for the third year running. Viewing figures demonstrate once again that Flanders is immersed in and cares about what happens to the recently married couples: 1,235,000 viewers with a 49% market share on VVA 18-54.

The first episode has already been watched by 130,000 viewers online.

5 VAN VLAANDEREN

Our other cornerstone of the spring season, The Voice van Vlaanderen, got off to an excellent start with 1,090,000 viewers and 47% market share on VVA 18-54.

6 FAMILIE

Familie, the longest running Flemish soap, recorded its best month since June 2017 in January.

Familie is not just a favourite on TV; it also scores good viewing figures online. In 2019 the number of TV viewers each day amounts to 784,000 (33,2% op 7 VVA 18-54) and another 61,000 views per episode can be added online. HOE ZAL IK HET ZEGGEN?

The second season of ‘Hoe zal ik het zeggen?’ also did particularly well. The three latest episodes (in January) clocked up an average of 847,000 viewers and 37,5% market share.

8 GROETEN UIT

Groeten Uit scored well in its third season with on average a 31,1% market share and 863,000 viewers.

9 LONG FORM

(360,000 viewed long form on one of our platforms), equivalent to Success stories on linear TV are also success stories online, where Blind Getrouwd stands out in particular (130,000 views / episode). However, Familie (61,000 views / episode) and De Luizenmoeder (57,000 views / episode) are also doing very well online.

10 SHORT FORM

In terms of we recorded gigantic growth: With January was a record month, thanks mainly to the specific focus on video on HLN.be.

11