Driver Data Redaction Ends in Stevens Point

Cooperative Time USPS News to Remember Plant Closings The Inter-County Leader The Fennimore Times and Key USPS processing and Washburn Coun- the Reedsburg Times- plants are scheduled to ty Register are the only Press mark important close in January around cooperatively owned anniversaries. Learn more the country. You can newspapers in the country. about their unique histories participate in an upcoming See Page 2. on Page 3. publishers call with the USPS. Details on Page 4. BulletinTHE News and information for the Wisconsin newspaper industry

SEPTEMBER/OCTOBER 2014 ... among the world’s oldest press associations Milwaukee Press Club Honors Print Journalists Mulhern Sports Representatives of past and present WNA member newspapers will be recognized Scholarship Drive

Two Wisconsin newspaper journalists will be recognized Oct. 24 Encourages with induction into The Milwaukee Press Club 2014 Hall of Fame. The first is Bill Behling, the deceased editor of the Beloit Daily Wisconsin Journalists News. According to an article from the newspaper, Behling was “a longtime fixture in Beloit’s civic leadership and an icon of journal- ism in southern Wisconsin and northern Illinois.” to Pledge While still in high school, Behling was employed by Greater Beloit Publishing Co.’s commercial printing operation. Beginning in 1946, By Perry Hibner, he ascended from cub reporter and photographer to state editor. By former assistant sports editor, 1965, he was promoted to city editor, then managing editor and Wisconsin State Journal chief editorial writer. When the Beloit Daily news was acquired by Hagadone Newspapers in the late 1960s, Behling’s was promoted I have always thought of sports journalists to executive editor. He held that position until 1972, when he was as my extended family. Families help one appointed to the top executive role at the Hagadone-run Rhinelander another in times of need and this is one of Former editor of the Beloit Daily News, Bill Behling, and Milwaukee Daily News. Behling returned to Beloit in 1979 to take on the top Journal Sentinel Columnist Eugene Kane will be inducted with six those times. position as editor and publisher of the Daily News, a job he held other journalists into the Milwaukee Press Club Hall of Fame on until his retirement in 1994. Behling died Jan. 30, 2013 at the age Oct. 24. Photos courtesy of the respective newspapers. Tom Mulhern covered the Green Bay of 84. Packers and the University of Wisconsin Tom Mulhern Badgers football team for more than 30 The second honoree is Eugene Kane. Kane has served as a columnist at lic, are invited to attend. years before finding out last month he had a rare neurological The Milwaukee Journal and Milwaukee Journal Sentinel for 33 years. The event will take place disorder and likely only 6-12 months to live. Tom passed away at Potawatomi Hotel & Oct. 3 at age 56. Kane’s award-winning columns focus on the African-American Casino in the Serenity community. His honors include the National Headliner Award for Room at 1721 W. Canal His friends and colleagues, in partnership with his family, have the Best General Interest Column in 2001 and 2003, Best Local Street in Milwaukee, with established the Tom Mulhern Scholarship for Sports Journalism Column from the Society of Professional Journalists in 2001, a reception at 5:30 p.m. at UW-Madison. We are asking every journalist in Wisconsin and Best Commentary from the National Association of Black and dinner at 6:30 p.m. to contribute $10 as part of our First-and-10 campaign. Tom’s Journalists in 2000. The 1980 Temple University graduate was The induction ceremony legacy as a true professional is secure, but our goal is develop also a John S. Knight Professional Journalism Fellow at Stanford will begin immediately even more great journalists through this scholarship. University in 1992-1993. Kane currently writes a weekly column after dinner. Tickets are in the Crossroads section of the Journal Sentinel’s Sunday edition. $65 per person; tables You can contribute online or by mailing a check made payable of eight are available for to the UW Foundation–Mulhern Scholarship and sent to this Relatives, friends and co-workers of the inductees, as well as $500. Read more. address: UW Foundation; U.S. Bank Lockbox; Box 78807; members of the Milwaukee Press Club and the general pub- Milwaukee, WI 53278.

Thank you in advance for your support. It means a great deal to all of us who worked with Tom.

Driver Data Redaction For more information on Tom Mulhern, see Page 7.

Ends in Stevens Point WNA’s 1970s Cook Book Stevens Point is the most recent beneficiary of the Wisconsin a form was circulated for journalist to submit when seeking un-re- Features Recipes Newspaper Association’s battle against police department redactions dacted police records if their local government continues to redact of blotter information. information. from Newsies Past The city’s attorney, Andrew Logan Beveridge, said starting Sept. 19, records, such as traffic and police reports, requested by the news media will include driver names, ages and addresses. The change Back in 1976, the Wisconsin will help journalists get information out to the public quicker and Newspaper Association com- will save the city the time spent redacting records, Beveridge said. piled “Feasting With Wisconsin’s What’s the Scoop? Fourth Estate,” the fourth estate Many Wisconsin newspapers have been granted broader access to being another term for the jour- police report information obtained from driver’s licenses that was How has the deal struck by the Wisconsin Newspaper nalism profession since 1638. redacted after one interpretation of the Driver’s Privacy Protection Association with the League of Municipalities affected your Marie Creviere, managing editor Act. Police departments redacted personal information before newsgathering access? for the DePere Journal, was the handing it over to reporters, which journalists see as a violation of cookbook editor whose efforts open records laws. In a summit held by the Wisconsin Newspaper Are you getting the information you need from your local to feature favorite recipes from Association in June, media and local government representatives police department? newspaper publishers, their wives and insurers recommended that their members/clients release un-re- and employees was very well Email WNA Executive Director Beth Bennett at dacted records containing information derived form the Department received. The 444-page spiral [email protected]. of Motor Vehicles database. bound book carries readers and good cooks through the cultures that comprise Wisconsin and includes many familiar names. It’s Under a deal brokered by the WNA and its legal representatives, available for purchase here. 2 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 WNA news

ICCPA publishes the only cooperative-owned JAMES DEBILZEN weeklies in the US James Debilzen is the managing editor of The Edgerton Reporter and a WNA Future Headliner. He can be reached at Among it’s 233 members, the Wisconsin one who felt strongly about an issue. commercial printing department that designs [email protected]. Newspaper Association boasts the only and prints business cards, brochures, calen- cooperatively-owned newspapers in the “The principal way in which we expect to dars and posters. ICCPA currently employs United States: The Inter-County Leader and make this paper different from the common more than 70 people, with an annual payroll Weekly Newspapers: More than Meets the Eye Washburn County Register. run of papers is that we are in business for of approximately $2 million. As in most careers, young journalists often start small. They service and not for profit, and intend to carry freelance for a local weekly newspaper, cover town board Both newspapers are published by the Inter- the truth to the public regardless of whose By design, cooperatives return a percentage meetings or photograph the latest community gathering. County Cooperative Publishing Association toes get pinched,” the young editor wrote of annual profits to businesses and employ- (ICCPA), headquartered in Frederic with in the first issue, which rolled off the press ees because the nonprofits operate for the When I got my first “real” newspaper job at a weekly after satellite offices in Shell Lake, Siren and in the early morning hours of Nov. 1, 1933. economic benefit of the community by pro- college, we were still pasting up pages by hand. This was right St. Croix Falls. ICCPA is one of nearly viding jobs and services. before the Great Recession hit. While I grumbled about old 600 registered cooperatives in the state In the past 80 years, more than 4,000 issues technology and the constant drivel of “this is the way we’ve and 29,000 nationwide. October is National of The Inter-County Leader have been pro- Once a year, stockholders gather to hear an always done things,” I was thankful for what I had. I watched Co-op Month. ICCPA is holding true to this duced, keeping the public informed of what annual report and elect board members, thus young colleagues struggle to find jobs and layoffs became the year’s slogan, “Innovate Cooperatively.” goes on in their backyards, from births to following the cooperative principal of being norm. deaths, school board meetings to gridiron a democratic organization. A newspaper co-op is born glory, all the while providing a forum for Many newbie newsies aspire to work for big news organi- During the Great Depression, there was a community issues. ICCPA Manager Doug Panek works with zations and become the next Bob Woodward, uncovering political scandals and pursuing truth and justice in high places. movement to form cooperative businesses. At board Chairman Charlie Johnson and board The truth is, however, we all can’t cover the White House or the same time, a handful of Wisconsin farmers In 1967, the cooperative launched the first members Janet Oachs, Ann Fawver, Merlin work for the Washington Post. in Burnett and Polk counties sought a voice for of what would become five Advertisers that Johnson and Richard Erickson to oversee their concerns about fair market prices, partic- are now delivered to homes in most of north- implementation of the cooperative princi- During my first gig, I grew to appreciate covering local politics, ularly for milk, and rising bankruptcies and western Wisconsin. In 2004, the ICCPA pals and the mission statement, which focus- getting to know my neighbors and becoming truly embedded foreclosures. They formed the Inter-County purchased the Washburn County Register es on providing readers with “fair, honest in community life. I also helped my newspaper become more Leader in 1933. For five dollars, anyone could from Eric and Theresa Jensen, folding that and accurate” information, providing quality tech-savvy and innovative. The weekly publishing schedule become a voting member of the cooperative. newspaper into the cooperative model. service and products to all its customers and simply gave me more time to experiment. I still cherish that providing a workplace with good working added flexibility today. Journeyman journalist Benny Bye took on The modern newspaper co-op conditions, wages and benefits. the job of editing and managing the new Today, more than 450,000 papers a month You don’t need to work for a prestigious daily to do some of paper, which had a goal of becoming a roll off the presses at ICCPA’s Frederic print- And, not to be forgotten: to provide a forum your best work. You can do dogged, investigative reporting strong forum for not just farmers, but every- ing plant. The cooperative also operates a for community issues. right in your own small-town back yard. Nowhere is it more important to do this service than in a community that would otherwise be overlooked by larger media organizations.

Today, weeklies are publishing more than just a newspaper MJS Takes Home Online News Association every seven days. We’re online and breaking news in ways we never thought possible until only a few years ago. Even working in markets with strong dailies, my weekly newspa- Award for ‘Deadly Delays’ per colleagues and I have used websites and social media to scoop the big guys on stories that matter to readers. The Milwaukee Journal Sentinel’s investigation into flaws in the The bottom line for young journalists: Weekly newspapers nation’s newborn screening programs that put babies at risk of dis- offer more than simply the first stage in your career. They ability and death has won the award for top data-driven investigation give you opportunities to get to know and serve readers, as from the Online News Association. well as hone different skill sets that you’ll develop for the rest of your life. The award was sponsored by the University of Florida. The Journal Sentinel topped three other finalists: USA Today, The Washington Post and La Nacion, a news organization from Argentina. In recog- nizing the work, the judges said, “the Milwaukee Journal Sentinel Fond du Lac demonstrated the authority that rigorous data analysis can lend to investigative journalism.”

The Deadly Delays project was also a finalist for two other awards High School — public service journalism and innovation in investigative report- ing. The winners were announced Sept. 27 at the group’s annual conference in Chicago. Newspaper

The Deadly Delays project has previously been recognized with the Selden Ring Award for the nation’s top investigative reporting of Fights Censors 2013; the top award for Nondeadline Writing from the American Society of News Editors; the top investigative award in the annual Photo by Kristyna Wentz-Graff/Journal Sentinel national Scripps Howard Award competition, and a Gerald Loeb Control of Fond du Lac High School’s student publication, Award, which recognizes business-related reporting, among others. Cardinal Columns is back in the hands of journalism students weekends to identifying problem hospitals and providing them with and their adviser. The Deadly Delays investigation found that thousands of hospitals regular performance reports. Many hospitals and hospital systems — and dozens of state agencies that oversee newborn screening immediately changed their sample delivery processes, saying they Sudden implementation of censorship and the need for prior programs — are failing America’s children because of an ineffec- didn’t realize they were performing poorly until seeing the data, approval of content from school superintendent and the high tive and unaccountable system. In an analysis of nearly 3 million which had never been compiled before. school’s principal spawned a nationwide debate about free newborn screening tests, the Journal Sentinel found that hundreds of speech and student expression. thousands of blood samples from newborn babies arrived late at labs The American Hospital Association and Association of Public where they are to be tested. Health Laboratories alerted their members to the series, urging them The Fund du Lac high school board was upset by an editorial in to clean up problems. In Congress, lawmakers amended a bill reau- the newspaper that advised students of their right not to partici- In response to the investigation, dozens of states throughout the thorizing the Newborn Screening Saves Lives Act to systematically pate in the Pledge of Allegiance, as well as an article headlined country have made changes to address newborn screening delays, track the timeliness of samples delivered to labs. A committee that “The Rape Joke,” indicating survey data that 80 percent of from providing daily courier delivery to keeping labs open on advises the U.S. secretary of health is also reviewing the issue. students had heard a rape joke in the past month. Read more. 3 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 WNA news

Fennimore Times Celebrates 125 Years of News

The Fennimore Times celebrated its quasquicentennial and retraced the press equipment and added a dark room. how its owners, content and locations have changed over 125 years. Looking back at newspapers from the latter half of the 20th century, First published in 1889, the Fennimore Times was established by E.L. deaths, marriages, anniversaries and births were front page news. At Howe. Henry E. Roethe joined him as a junior partner and eventually that time, a copy of the paper cost 15 cents; a subscription cost $4-$5 bought the business from Howe in 1893. Roethe renamed the newspa- depending on the subscriber’s location. per the Times Revue. At that point, the weekly Friday paper was eight pages and cost five cents; annual subscriptions cost $1.25. The Times’ In the early 1990s, Beebe left the business and William S. Hale, first office was built in 1895 and is now occupied by an attorney. Lancaster Herald Independent publisher, purchased the Times, along with the Boscobel Dial and the Montfort Rural Register. Newsworthy content has changed since those days. For instance, a recipe for eye and skin ointment, a piece on famous magicians and In 1921, the business moved to 990 Lincoln Avenue, now a chiro- local train schedules occupied the front page of an 1891 copy. practor’s office, and stayed there until the 1980s. The office then moved to a location that is also occupied by a chiropractic clinic. Roethe’s younger brother Edward joined the paper in 1897. The Roethes co-edited the newspaper until Henry’s death in 1939. The The publication is now printed by the Lancaster Herald Independent newspaper reverted to the Fennimore Times in 1900. and owned by Morris Newspaper Corporation of Wisconsin.

A second generation of Roethes began producing the paper in the early 1930s. At that time, Charlie was the news editor and his At right is an aged copy of The Fennimore Times, which was brother Donald was the managing editor. Charlie currently owns first published in 1889. Fennimore was once known as the “Cen- the newspaper’s old Linotype machine. The brothers sold the ter,” but now it’s the “City on the Move.” Photo courtesy of the Fennimore Times. newspaper in 1973 to Tom Beebe of Fort Atkinson, who replaced Pressing Reedsburg Times-Press Recalls 75 Years of History Matters

It was a different world — a 1939 Chevrolet was being advertised “The trend toward only one newspaper in communities the size of for $795 and two loaves of bread cost 15 cents. In some ways the Reedsburg is not new,” Ninman wrote. “For the past 10 years more world was not so different, as crowds descended on the Sauk County and more weekly papers have been consolidated. The same has held TONY SMITHSON Fair. The small city of Reedsburg could lay claim to having two true in the daily field.” newspapers — but not for long. Ninman and H.B. Quimby bought the Times from Charles Smith in The sudden death of Reedsburg Free Press Operator George J. September 1899. Ninman became the sole owner in 1910. Tony Smithson is Vice President of Printing Operations at Bliss Seamans led to a merger of the Reedsburg Times and Reedsburg Communications, Inc. in Janesville. Free Press. The first issue of the Reedsburg Times-Press was pub- While the Free Press would close its doors, its memories remain. lished 75 years ago on Sept. 7, 1939. Times Publisher T.C. Ninman As Zimmerman wrote, “Its identity will not be wholly lost. The purchased the paper and all its related assets. The merger included Reedsburg Free Press will continue to live on in its consolidation the Times taking control of all printing equipment and subscriptions with the Reedsburg Times as the Reedsburg Times-Press.” Process-Free Plates of the Free Press. Sometimes doing the right thing for your bottom line is also a chance to do the right thing for the environment. Those oppor- The Free Press was first published Sept. 1, 1860, by N.V. Chandler, tunities are so rare that it’s tempting to want to jump in with according to an August 1939 Times article on the merger. The paper both feet. Making a move to process-free plates is that kind of was discontinued after a year when Chandler joined the Union opportunity, but there are several considerations to keep in mind Army. He started the paper again in 1872. before you jump.

W.F. Hill owned and operated the paper until he sold it to Seamans in M-E-R-G-E-R Process-free plates are plates that don’t require secondary 1899. Seamans would work on the paper until his unexpected death. processing after they have been imaged. The extra emulsion is A.L. Seamans, George’s brother, discussed the decision to sell the washed off during the initial rotations of the press. This means Free Press in a front-page letter of the last issue – Sept. 1, 1939. A.L. To everything is an ending the actual processing equipment, the chemistry, water and ener- said George’s wife, Emma, took over the paper after his death, but When things aside are laid gy used in processing plates is no longer needed. Chemistry alone can account for 7% to 10% of overall plate cost, so the savings can she would soon pass away. When the last type is set be significant. And the last galley made. “These events and the necessity of settling his estate required The printer’s devil locks the door. However, there are a few things to keep in mind while looking at that the administrator dispose of the Reedsburg Free Press,” A.L. The lead cools to warm to more. process-free plates: Seamans wrote. No more copy to write, nor proof to be read. The desk is locked, the wires are dead. Speed: Different types of process-free plates take different He said many offers were made on the paper and the debate of The Linotype is silent and still. amounts of time to image. A plate that takes even a little longer to whether to join up with the Times or ensure two separate papers was It ran all the stories it ever will – image can result in missed deadlines. a difficult one. Oh! The tales it told of me and you And the town at the side of which it grew. Laser Power: Often the way to get speed with plate-making is “A newspaper is a vital part of a community,” A.L. Seamans wrote. The reporters’ pads are penciled out with laser power. Even if you have selected a plate that images “It is a community builder. It, perhaps as much as any single institu- Squeezed out is the last drop of printer’s ink. fast enough to meet your deadlines, it may require increased tion, helps build a community and stamp it with an individuality. On As with arms and hand akimbo. laser power in your platesetter. Laser upgrades can be expensive, the other hand, the service rendered by a newspaper to the commu- The machines stand sentinel, link on link. so those costs need to be considered, as well. nity is one, especially in a small community, that can be peculiarly Face cupped in hands the filing box – furnished by one paper.” Listless the fonts – hand type covered by a shawl. Plate Handling: Process-free plates have a more fragile emulsion The emcee talk of no ems to-day than their processed predecessors, so there are some handling In the end, it was decided the merger was the best option for the The editor’s chair is empty. It’s empty over all. considerations. All process-free plates on the market now are reading public, businessmen and advertisers. One more look e’er ghosts shall come. shipped with an “inter-leaf”, or a piece of tissue paper in between The clock has stopped. Oh! each plate. These can either be removed by hand or mechanically Free Press Sports Columnist John A. Zimmerman wrote, “In a sense Leave it so, with a “de-leafing” machine. Each method has costs attached. it seems, with the sale of the Reedsburg Free Press, that another Open the safe – its safe. Process-free plates are also more sensitive to ambient light, so member of the family had been called in death, and to all the friends The cat shall have a home. the timing and location of the plate-making operation need to be and patrons of the Reedsburg Free Press through all the years we Turn out the lights – but turn them slow. considered. speak our thanks for loyalty.” It’s MERGER MERGER- The presses never again shall go. Although these issues are important to address, they won’t be It was the first time since 1888 Reedsburg would have a single news- — Reedsburg Free Press Sports Columnist insurmountable for most publishers. At that point the only thing paper. In a story that seems eternal, Ninman discussed the trend of John A. Zimmerman in the paper’s Sept. 1, 1939, final issue left to do is jump. newspaper consolidation in a letter to the public in the Sept. 7 issue. 4 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 Industry news

Newspaper Subscribers May Be the Unseen Victims in Planned 2015 USPS Plant Closings CAROLINE LITTLE Caroline Little is President and CEO of the Newspaper The U.S. Postal Service should evaluate the impact of slower service to newspaper subscribers before proceeding with 2015 closings of mail Association of America. The NAA is a nonprofit organization processing plants, National Newspaper Association President John Edgecombe Jr., said in a recent advisory. Edgecombe is the publisher of representing nearly 2,000 newspapers and their multiplatform The Nebraska Signal in Geneva, Nebraska. businesses in the United States and Canada.

NNA seconded the concern expressed by the USPS Office of the Inspector General that the Postal Service has not completed service impact evaluations on the planned closings of 82 more mail processing plants starting in January 2015. The evaluations should include public Protect Journalists Who Risk Their Lives notice and comment. The OIG strongly recommended that USPS complete these evaluations and requested confirmation that they are being completed. Journalists like to tell the story. They do not like to be- NNA has previously reminded the Postal Service that the impact of moving mail processing operations into urban areas creates mail delivery come the story. problems for its subscribers, who may judge the effectiveness of the mail by the on-time arrival of their newspapers. Unfortunately, during the past several months, jour- “As I look at the list of plants on the closing list and see cities like Salina, Kansas; Grand Island, Nebraska; Eureka, California, and Elko, nalists have been thrust into the spotlight under tragic Nevada, I worry that small-town America is gradually losing reliable mail service,” Edgecombe said. “Affordable, dependable service links circumstances. Around the world, journalists are putting us to our subscribers. More importantly, it is the bedrock of local small-town economies. It is essential that USPS understand and grapple themselves in harm’s way to report on the most import- with these impacts before it makes a decision to close any mail sorting plant.” ant stories of our time and, sadly, the results have been horrific. NNA Postal Committee Chair Max Heath in Shelbyville, Kentucky, said a particular problem is that USPS has no universal system for measuring newspaper on-time delivery. Even with strong impact studies, it may not always capture the full effect of slower newspaper In August, the gruesome and senseless murder of delivery, he said. James Foley stunned the world. His death was a vivid and painful reminder of the risks journalists take when “USPS rests its service studies upon electronic scanning equipment on its automated mail sorters. But many newspapers are not sorted on reporting from conflict zones. Since 2011, 66 journalists these machines. So our mail drops out of the visibility measurements that USPS depends upon to report its success in reaching delivery have died in Syria alone and another 30 are missing, times. Certainly we are concerned whether a plant closing creates a slower standard. We are equally concerned that if newspapers are not according to the Committee to Protect Journalists. This delivered on time with today’s delivery standards, USPS has no systematic way of detecting it.” is not acceptable.

Newspapers are gradually adopting the Full Service Intelligent Mail barcodes that could be scanned by the sorting equipment. But unless Only a few weeks after James Foley’s death, we were the machines are used to sort the newspaper mail, usable information will still elude the Postal Service, he said. shocked and appalled again by the murder of journalist Steven Sotloff. As with Foley, a video showed the be- heading of Sotloff, the second American journalist killed “We are working diligently with USPS to develop a better measurement system,” Heath said. “But adoption of a better system for us is by ISIS. months, if not years away. What is important now is for USPS and publishers to recognize that newspaper subscribers want their issues on time, and any changes in service standards or actual service that puts their trust in jeopardy is bad for newspapers and for the Postal Service.” The murders remind us of the dangers journalists face in seeking the truth, and reporting those truths to us. Reporting from the front lines, they shed light on the darkness of war.

If there is anything good that comes from these tragic Join Publisher Call with the USPS and brutal murders, it is the hope they will further raise awareness about the importance of protecting journal- ists and freedom of the press. These are the men and Wisconsin Newspaper Association members are invited to partici- “One subject we plan to cover came out of our first call — the women who ensure the public knows what’s happening pate in a Nov. 4 call with United States Postal Service officials to revenue loss many papers experience from “snowbirds” who go in their neighborhoods and across the globe. address issues facing newspaper publishers. south for the winter, particularly to Florida, but then cancel their mail subscriptions because of erratic delivery,” said ONA Executive Foley and Sotloff lost their lives because they believed This is an unprecedented outreach effort by the USPS to our Director Dennis Hetzel. “We are hoping to have a Florida-based finding and delivering the truth was worth the enormous industry, so we urge you to take advantage of the opportunity to postal official as part of the call. If your newspaper has this problem, risk. We will never forget their contributions to the pub- talk directly to the people who can make operational decisions to you definitely should participate,” Hetzel said lic’s knowledge and the craft of journalism. improve service to your customers. This call, hosted by the Ohio Newspaper Association (ONA) is the second held between the ONA To be included on the call-in list, please contact Hetzel at dhetzel@ In October, Foley will be honored at a service on the and the USPS. For a detailed review of the first call, see this column. ohionews.org. Call-in information will be sent to interested partici- campus of the University of New Hampshire. His family pants in advance. announced the launch of the James W. Foley Lega- cy Fund to preserve his legacy and promote his ideals

among future generations. The fund will seek to aid American journalists from conflict zones and contribute to quality educational opportunities for urban youth.

While these horrific acts of violence have drawn enor- mous attention, there are still many journalists at risk on AMG to Buy Parade, Dash Magazines a daily basis. In August, we lauded the fact that Amer- ican journalist Peter Theo Curtis was released from captivity. However, we must remember that he was Athlon Media Group (AMG) has entered an agreement to purchase “The opportunity to acquire these marquee brands is very exciting,” kidnapped and held in Syria for nearly two years. Parade and Dash magazines with associated digital assets from said Chuck Allen, President & CEO of Athlon Media Group. “Their Parade Media Group, LLC. titles have different marketplace distribution than our other publi- This spring, two reporters – Anja Niedringhaus of The cations. Parade and Dash position the company to have the most Associated Press and Nils Horner of Sveriges Radio – AMG’s stable of newspaper-distributed magazines, including effective and efficient advertising and retail activation reach of any were killed in Afghanistan. In April, the Newspaper As- American Profile, Relish, Spry Living and Athlon Sports, have a media group across the U.S.” sociation of America endorsed an Inter American Press combined circulation reach of 38 million+ via 1,600 newspapers. Association (IAPA) resolution condemning the violation of The move will add Parade, the largest-circulation magazine in the AMG also provides content to its newspaper partners via Athlon human rights in Venezuela, where more than 100 re- U.S. at 32 million households, and Dash, a food & family magazine 360, a website available exclusively to AMG partners that includes porters have been arrested, threatened or the victim of with 8.8 million circulation, to the AMG portfolio. Parade.com and food, sports, lifestyle columns, TV listings, weather forecasts, inter- violence this year DashRecipes.com are also part of the acquisition. active sports and celebrative games. “We value our audience, and look forward to serving the 54 million readers and 30 million unique These examples serve as sobering reminders of the Parade magazine is distributed weekly by more than 700 newspa- visitors loyal to the Parade and Dash brands,” Allen said. world we live in and the great lengths journalists go to report on the news. pers, including The Atlanta Journal-Constitution, The Baltimore Sun, Boston Globe, Chicago Tribune, Dallas Morning News, “We are confident that Athlon will provide a good home for Parade They believe, as I do, that the free flow of information The Los Angeles Times, The Miami Herald, New York Post, The and Dash,” said Jack Haire, Parade Media Group CEO. “They have is a key tenant of democracy and freedom. Without a Philadelphia Inquirer, The Minneapolis Star Tribune, San Francisco a clear commitment to serve and strengthen their newspaper part- proper understanding of what is going on, we cannot Chronicle, Seattle Times and The Washington Post. Dash magazine ners, while continuing to grow these vibrant brands in the digital vote, make sense of the world events, or hold leaders appears monthly in more than 150 newspapers. Both publications arena.” accountable. are distributed to predominately A&B county DMA’s. 5 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 Among friends

APPLETON Jumping into Journalism — 30 — Pamela Henson, senior vice pres- John Bornor ident of adver- John Richard tising, marketing, Bornor, former digital sales and copy editor community at the Racine newspapers at Journal Times, the Milwaukee died Sept. 2, Journal Senti- 2014, at age 65 nel, was named after a month- publisher of Post-Crescent Media long battle and president of Gannett Wisconsin with cancer. Borner spent his entire Media. career in newspapers. He earned an master’s degree in journalism from Holly Meyer of The Post Crescent Penn State University. won the Religion Newswriters Asso- ciation’s Cassels Religion Reporter of the Year. One of her winning entries Duane Kelley was a story about the motivations of a truck driver who spent hundreds of Duane Kelley, thousands of dollars to deliver mes- age 78, of Wilson, sages on highway billboards. Wisconsin, died Tuesday, Sept. Nick Penzenstadler took a position 23, 2014. Duane as an investigative reporter and worked in the project manager for the USA Today printing busi- National News Desk’s joint investiga- ness his whole tions team. Previously, Penzenstadler life, starting as covered Appleton city government, a young man working for the Sleepy community economic develop- Eye Herald. He also worked at the ment and investigative projects as a Springfield Newspaper, Dakota County part-time contributor to the Gannet Tribune in Farmington, and then Wisconsin Media Investigative Team. Black River Falls High School student Devin Newby poses with Gwen Ifill, co-host of PBS NewsHour after attending moved to Delano where he worked He also served as USA Today’s Wis- the Student Reporting Lab Bootcamp hosted by PBS Allstars in Washington, D.C. All-Stars aims to provide teach- for the Delano Eagle. He also pumped consin correspondent. ing tools that foster the next generation through classroom media literacy. One week earlier, Newby attended the gas, flipped burgers, fixed guitars, Asian American Journalism Association’s annual JCamp in Boston. Newby is editor of the Tiger Tribune, the BRFHS welded wear rods, ran a screen repair Ariel Cheung is a new crime reporter student newspaper. Newby toured the Boston Globe and Bloomberg offices while in that city. In Washington D.C., business, and anything else he could at The Post-Crescent. Cheung is Newby and other participants conducted an interview in the White House. “I was looking at a career in medicine, find to do to take care of his family. In implementing social media to engage but that has sort of all changed. I want to be a foreign correspondent or some sort of broadcast journalist,” Newby 1977, Duane and Colleen bought the readership and promote crime said. Text and photo courtesy of Ryan Spoehr, Black River Falls Banner Journal. Spring Valley Sun/Elmwood Argus awareness. She will host a weekly Newspaper in Spring Valley, Wiscon- Crime Chat each Friday. EAU CLAIRE MEDFORD STEVENS POINT sin. He retired in 200. Read more. Karyn Eckert joined The Country Bryan Wegter was hired as a sports Rogers Park, named for George and Today as a regional editor. Eckert will James Metz reporter at The Star News. Wegter Jeanette Rogers, was dedicated Oct. cover news and write feature stories BRODHEAD has experience with MVP Magazine 3, 2014, in the heart of Stevens Point. James Metz, a in west-central Wisconsin. The Iowa in Rochester, Minnesota. The 38-acre park’s namesake George former editor Cynthia Hunter was named editor of native was previously an associate was the editor and publisher of the at the Oshkosh the Independent Register, taking over editor at the Tribune Phonograph in Stevens Point Journal and co-found- Northwestern, for Dan Moeller. Hunter has nearly Abbotsford and a reporter for The er of the Portage County Gazette. He died Sept. 8, 2014, 30 years of newspaper experience, Star News in Medford. died in 2012. Rogers Park preserves at age 83. Metz starting at The Monroe Times in 1976 MENOMONIE an island of green space, straddling spent nearly his and later as the managing editor at the Wisconsin River that George entire life in Os- The Republican Journal in Darlington EDGERTON Former regional editor for The worked diligently to preserve. hkosh and spent until 2005. Country Today Danielle Endvick was years recording and telling the history James Debilzen was named named communications director of his hometown. For about 46 years managing editor of The Edgerton for the Wisconsin Farmers Union. Metz was a writer for the Oshkosh Reporter. Debilzen formerly held the Endvick, who lives on a small hobby Northwestern, as a reporter, then as COLUMBUS same position at The Milton Courier. farm north of Boyd with her husband WATERTOWN city editor and spending the last 20 Debilzen is one of the WNA’s Future Megan Sheridan has been named and sons, will work out of the union’s years until 1995 as editorial page ed- Headliners, a group of young journal- The Watertown Daily Times recently editor of the Columbus Journal. The Chippewa Falls state office. itor. As such, he twice (1987 and 1993) ists recognized as emerging leaders hired two new staffers. Dodge County Native has a degree was given William Allen White Editorial in Wisconsin journalism Excellence Awards. Read more. in visual journalism from UW-Osh- Hannah Becker joined the Water- kosh. She previously covered the city Steve Jahn, publisher of the Dunn town Daily Times as a staff pho- governments, school districts, crime, MILTON County News from 1996 to 2007 and tographer. Becker will also regularly Tom Mulhern courts and businesses of Horicon contribute news stories. She is a former employee of Chippewa Valley Susan Angell and Mayville for the Daily Citizen. was named managing December 2013 graduate of the Uni- Wisconsin State Journal Sports Newspapers, was named execu- editor of The Milton Courier. Angell tive director of Momentum West, versity of Wisconsin-Oshkosh with a Editor Tom Mulhern, who covered has worked for more than 16 years bachelor’s degree in journalism with the Green Bay Packers and the UW a regional economic development in various capacities for the newspa- organization. He will work from the a visual emphasis. Badgers for more than 30 years, died per. She started in 1991 as a summer Oct. 3 at age 56. He was diagnosed DODGE COUNTY company’s Eau Claire office. Since intern for the paper and has since just one month earlier with a rare 2007, Hahn has been vice president/ served as associate editor, adver- Katie Petrick, editor of the Dodge publisher of the Dolan Company’s neurological disorder, Crutzfeldt-Ja- County Pionier, left the publication to tising manager, production manager Michael Koller is the new city re- kob disease. Mulhern was known Finance & Commerce, Inc., where and page designer. pursue a degree in education. Petrick he led the Twin Cities publication porter at the Watertown Daily Times, for his careful craftsmanship in the discovered her passion for teaching Finance & Commerce, Capitol Report/ concentrating on local government written word. See “Mulhern Sports children while working in schools for Politics and Minnesota Lawyer. affairs. Koller is a May 2014 graduate Scholarship” on Page 1. Read more. the newspaper. of UW-Oshkosh with a bachelor’s SUN PRAIRIE in journalism with a writing/editing Ed Zagorski has been promoted emphasis. Neil Shively Chris Mertes to the editor position at the Dodge MADISON marked 25 years as the Neil Shively, a longtime state Capitol County Pionier. Zagorski previous- editor of the Sun Prairie Star. reporter and advocate for aspiring ly worked as editor of the Horicon journalists, died Sept. 30, 2014, at his Lauren Fuhrmann was promoted to Lodi Enterprise reporter Rebecca Reporter in the 1990s. home in Cambridge. He was 83. associate director of the Wisconsin Rudolph was promoted to lifestyle Center for Investigative Journalism. Breonna Bleuel has been hired as a editor at the Sun Prairie Star. Rudolph Fuhrmann began as a freelance re- Shively retired as Capitol bureau reporter for the Dodge County Pioni- started working at the Lodi Enter- porter for the center before accept- chief for the Milwaukee Sentinel in er. She will cover the Lomira, Theresa prise in February and wrote several ing the position of public engagement 1992 after spending a quarter-cen- and Brownsville area. feature articles for the Poynette tury covering eight governors and director. Fuhrmann is one of the Press. WNA’s Future Headliners, a group hundreds of state representatives. of young journalists recognized as Read more. emerging leaders in state journalism. 6 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 Industry columnists

JOHN FOUST ED HENNINGER KEVIN SLIMP JIM STASIOWSKI

Ad-libs Design for Readers Newspaper Technology Writing Matters John Foust has conducted training programs for thousands of newspaper advertising profession- Ed Henninger is an independent newspaper con- Kevin Slimp is a speaker and trainer in the news- Jim Stasiowski, the writing coach for The als. Many ad departments are using his training sultant and Director of Henninger Consulting. He paper industry. Visit www.kevinslimp.com or Dolan Co., welcomes your questions or videos to save time and get quick results from offers comprehensive newspaper design services e-mail [email protected]. comments. Call him at 775- 354-2872, or in-house training. Email for information: john@ including redesigns, workshops, design training write to 2499 Ivory Ann Drive, Sparks, Nev. johnfoust.com. and design evaluations. Visit www.henningercon- 89436. He has coached reporters at news- sulting.com or [email protected]. Bridge: A Useful Tool papers and magazines in dozens of states. Checking my email has produced better than Sell Beyond the Overlap Behind the Curve usual results this morning. Besides looking over Interview with Empathy Meredith has been selling advertising for many questions from readers and browsing through years. “Watch out for overlap,” she told me. “It’s I’m sure you’ve heard the expression “ahead of the more than 2,000 spam messages I receive “Every morning, before I head off to the a big challenge in the sales profession. Just like the curve.” It’s where many designers want to be. on an average morning, I’ve enjoyed seeing newsroom, I read a tattered clipping taped all companies who compete with each other, responses coming in from a survey that I posted to the top shelf of a bookcase. my paper and my competitors offer a lot of the Not me. late yesterday. As newspaper associations and same things. I’ve heard that – depending on the groups throughout North America have begun It is the Gettysburg Address. industry – feature overlap can be more than 50 Not that I don’t like doing things differently. Not sending requests to their of newspaper pub- percent.” that I don’t like experimenting. Not that I don’t like lishers and managers to complete the survey, It starts with the most famous words in to find better ways to design. responses are arriving at the rate of one to two U.S. history: “Four score and seven years According to Meredith, when a sales person per minute this morning. ago …” focuses on things that the competition can do I don’t like the curve because I’m not a fan of just as well, there’s little chance for differentia- fads—and too often that’s where the curve takes Survey questions relate to advertising, social (I suppose some would argue that “We hold tion. The prospect thinks, “Why buy advertising in us. media, industry evolution, technology and more. these truths to be self-evident,” or, “… a day Choice A, when Choice B offers the same thing?” If you haven’t completed the survey, visit http:// which will live in infamy” are more famous; Our job as newspaper designers is to present ow.ly/B5CoF to share your responses. I’m sticking with the oddest way to say Here are some common areas of overlap: the news to readers in a fashion that’s comfort- “87.”) able and concise. We need to use design as a Adobe Bridge: The most underused tool in Ado- 1. Audience: “To sell beyond the overlap, this is a guide to helping them find what they want and be’s Creative Suite/Cloud Abraham Lincoln was a lawyer and politi- good place to start,” Meredith said. “The num- being able to read it clearly and easily. cian, not a journalist. But he knew how to ber one media question that advertisers have I have to admit: I’m as much to blame as anyone. write. I read the Gettysburg Address every is: ‘How many prospective buyers will my ads Yes, design also should be compelling in those Honestly, I figured everyone was already using day to get myself in the mood to read, and reach?’ All sales people talk about audience, but places where it’s called for, but standing design Adobe Bridge, so I’ve not put much effort into sometimes write, excellent sentences. not many of them acknowledge the fact that elements such as page labels, section flags and teaching Bridge tools at workshops and classes other media choices reach some of the same headline fonts should be reserved, quiet. over the past few years. Just as “Four score …” etc., is a creative people.” way of saying something simple, so too is Too often, the curve gets in the way of good Longtime photo editors remember the Browser this passage from the address’s extremely Selling beyond the overlap forces you to analyze design practice. Instead of helping the reader, it from versions of Photoshop prior to CS2. Since lengthy last sentence: “… that from these how many of your advertiser’s prospects you rushes at him, yelling “Hey! Look at me! I’m dif- then, Bridge has been included in all Creative honored dead we take increased devotion – and your competitors – can reach. With facts ferent! I’m new! I’m colorful! I’m cool!” I believe that Suite/Cloud packages and also with stand-alone to that cause for which they gave the last on your side, your selling approach becomes: a good design is characterized by elements that Adobe Photoshop. full measure of devotion …” “Of course, we cover x-audience, like so-and- are seen but not heard. so does. But let me show you where we reach So why am I bringing up the Bridge now? After I contend that “they gave the last full more people (better quality buyers, etc.)” Years ago, when an early version of QuarkXPress recent trips to train small and large newspapers measure of devotion” is not only the most added the ability to create ovals, well…ovals all in several states, I noticed that most designers powerful clause in U.S. history, but also the “Even when you’re selling against TMC (Total were “in.” Oval page labels, oval standing heads, and photo editors rarely, if ever, use the Bridge. most profound substitute ever for, “… they Market Coverage) products, there can be gaps in even (ugh!) oval photo frames. Ovals were ahead As a result, I added a Bridge class in a day long were killed.” coverage,” Meredith said. “You’ve just got to look of the curve. training session for a large paper in California for them.” in September, and the response was pretty I’m in a Lincoln mood these days because I Then gradient color blends. Why, you could surprising. Almost everything I taught was new finally am reading “Team of Rivals: The Po- That leads us to another possible source of use a green-to-red gradient screen behind a to everyone in the group. litical Genius of Abraham Lincoln” by Doris overlap. Christmas headline! Gradients were ahead of the Kearns Goodwin. Most of you read it eight curve. What is Adobe Bridge? or nine years ago; it came out in 2005 and 2. Market research: More and more media was an instant best-seller. companies are offering research services to And radial gradients! Wow! We could put a radial First and foremost, Adobe Bridge is a digital asset management application their advertisers. This can be a good point of gradient in an oval for our standing heads! Radial . It keeps track I waited until I could find it in a used-book differentiation. gradients were ahead of the curve. of your files, whether they are photos, PDFs store for $9.95. or whatever and makes them easy to find and “It’s important to promote your research de- And overlines. You know, those little centered display intuitively. What I look for in a book, first of all, is a partment as an objective source of information,” labels above headlines? They often serve to help pleasurable narrative, and even though Meredith said. “If advertisers start to think it’s just place the story, such as an overline with your The most common use for Bridge is simply find - I’m barely one-third of the way through to stack the deck in your favor, they’ll turn away.” town or county name above a headline on a plan ing files. Click on a folder or drive and see thumb- “Team of Rivals,” I already am enjoying to increase taxes. These can work well, but not nails of all the files in that location. I’ve found the its forward motion as I get to know both 3. Ad production: “Although most media compa- if they’re redundant or obvious. One of the first Bridge most useful for browsing pictures on a Lincoln and those “Rivals.” I had heard of nies are capable of producing ads, this is where overlines I saw years ago was above a story camera card and quickly deciding which to keep William H. Seward – who doesn’t remem- you can put some distance between you and about Iran ignoring UN sanctions. The overline and which to discard. Not only can you search ber “Seward’s folly,” the 1867 purchase of your competition,” Meredith explained. “Unless read “World.” Gee…I think I could’ve figured that files by name, users can find files using metada - Alaska (from Russia) for $7 million? – and your prospect uses an ad agency, your creative one out for myself. Overlines were ahead of the ta. Metadata is a set of standardized information Salmon P. Chase, but Goodwin fleshes out team will have a big influence on the content and curve. about a file, including author, resolution, color their personalities and even their families. style of the advertising. In fact, you might close space, copyright, and keywords applied to it. the deal, if you have some good examples of ads And color headlines. No, I’m not against a color For example, most digital cameras attach some Goodwin also introduced me to Edward your paper has created – both print and online.” headline on a food page or an entertainment basic information to an image file, such as height, Bates, the oldest of the rivals and the one I centerpiece. I use color in those headlines width, file format and time the image was taken. knew the least about. myself. But…an orange headline about the firing These are all included in the metadata. of city manager in a town across the state? No… let’s not. Color headlines are ahead of the curve.

Read the rest of this column on the WNA website Read the rest of this column on the WNA website Read the rest of the column on the WNA website Read the rest of the column on the WNA >> >> >> website >> 7 WNA BULLETIN | SEPTEMBER/OCTOBER 2014 About WNA We’re here for you! The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper First Vice President: Chris Hardie, Sidney “Skip” Bliss, Publisher, The Association (WNA) was established Executive Editor, La Crosse Tribune Gazette, Janesville in 1853 and is among the oldest press associations in the world. Second Vice President: Kevin Clifford, Associate Publisher, Over the years, the association has Brian Thomsen, Publisher, Watertown Daily Times established a number of services Valders Journal, for its members, advertisers and the Steve Lyles, Group Publisher, general public. Third Vice President: Mike Beck, Journal Community Newspaper, Inc. Publisher, Wausau Daily Herald Created by and for Wiscon- Pat Reilly, Co-Publisher, sin’s newspapers, WNA exists to Advertising) and additional clients Contact >> Secretary: John Ingebritsen, The Dodgeville Chronicle strengthen the newspaper industry, through WisconsinNewsTracker.com Regional Publisher, Visit us at: 1901 Fish Hatchery Road, enhance public understanding of the (news tracking and release services). Morris Newspapers Heather Rogge, General Manager, Madison, WI role of newspapers, and protect ba- Daily News sic freedoms of press, speech and Supporting WNA goals is the WNA Treasurer: Ann Richmond, Phone: (608) 283-7620 or (800) 261-4242 the free flow of information. Foundation, a not-for-profit orga- Publisher, The Daily Reporter, Paul Seeling, Publisher, Fax: (608) 283-7631 nization created in 1980 to improve Milwaukee The Woodville Leader Office Hours: 8 a.m. - 4:30 p.m. WNA is the single point-of-contact the quality and future of Wisconsin’s for working with newspapers in newspapers and the communities Past President: Kent Eymann, Gregg Walker, Publisher, Wisconsin. In addition to serving 223 they serve. The foundation solicits, WNA Board of Directors Publisher, Beloit Daily News The Lakeland Times, Minocqua member newspapers (31 dailies and manages and disburses funds and 192 weeklies), WNA serves advertis- other resources for the benefit of President: Carol O’Leary, Chris Apel, Vice President of ers through advertising placement Wisconsin’s newspaper industry and, The Star News, Medford Financial Planning and Analysis, programs (Customized Newspaper ultimately, the citizens of our state. Journal Communications, Inc. WNA Executive Director

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Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

BETH BENNETT Does your news- WNA Staff paper comply with public notice laws?

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires DENISE GUTTERY HOLLY HENSCHEN JULIA HUNTER that every public notice published in a newspaper appear on the search- able statewide website - WisconsinPublicNotices.org. The site is main- Membership Services Director tained by WNA and uploading of all public notice content will help to Media Services Director Communications Director [email protected] [email protected] preserve the industry’s communications leadership and revenue streams. [email protected] Direct line: (608) 772-2479 Direct line: (608) 283-7623 Direct line: (608) 283-7622

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