February 2021

It houses the biggest and boldest international content. Progressive and exciting new local shows and all the best content from TVNZ 1, TVNZ 2 and TVNZ DUKE. It’s available on all major platforms, whenever and wherever you want it.

Source: Nielsen CMI (Q3 19 - Q2 20). TVNZ OnDemand is a featuring professionally produced content. With a constant focus on experience and low ad load - we truly are NZ's #1 BVOD platform.

Most recently it was awarded at the IABNZ Digital Advertising Awards 2020.

Source: Nielsen CMI (Q3 19 - Q2 20).

TVNZ OnDemand dominates the BVOD scene as the in the market

Nielsen CMI Q1 19 - Q4 19 1800 Nielsen CMI Q2 19 - Q1 20 1615 1609 1600 Nielsen CMI Q3 19 - Q2 20 Nielsen CMI Q4 19 - Q3 20 1400 1200 988 1000

800 000’s 600 400 319 307 224 154 147 200 132 117 110 84 75 37

SKY GO

YouTube

AppleTV

Bravo TV

ThreeNow

Demand

Pass

Amazon Prime

based service

Lightbox or Neon

TVNZ On Demand

MaoriTelevision On

Other subscription-

NetflixNew Zealand

Freeview onDemand

Choice TV On Demand SKY Sport Now/SKY Fan

Source: Nielsen CMI Q3 19 – Q2 20, AP10+, watched online in last 7 days TVNZ OnDemand continues to grow reach, and viewers coming back each week.

TVNZ OnDemand Weekly Reach - AP

600,000

500,000

400,000

300,000

200,000

100,000

Wk 1 Wk

Wk 11 Wk

Wk 9 Wk

Wk 7 Wk

Wk 5 Wk

Wk 3 Wk

Wk 21 Wk

Wk 19 Wk

Wk 17 Wk

Wk 15 Wk 51 Wk

Wk 13 Wk 31 Wk

Wk 41 Wk

Wk 29 Wk

Wk 27 Wk

Wk 25 Wk

Wk 23 Wk

Wk 39 Wk

Wk 37 Wk

Wk 35 Wk

Wk 33 Wk

Wk 49 Wk

Wk 47 Wk

Wk 45 Wk Wk 43 Wk

2018 2019 2020 2021

Source: TVNZ / Google Analytics, AP, 2020, Level 3 and 4 Lockdown 1: 22/3/2020 – 25/4/2020, Lockdown 2: 16/8/2020 – 29/8/2020, Average Weekly Reach It's not just the number of viewers that’s going up, they’re

TVNZ OnDemand Weekly Streams - AP 1,600,000

1,400,000

1,200,000

1,000,000

800,000

600,000

400,000

200,000

Wk 1 Wk

Wk 11 Wk

Wk 9 Wk

Wk 7 Wk

Wk 5 Wk

Wk 3 Wk

Wk 21 Wk

Wk 19 Wk

Wk 17 Wk

Wk 15 Wk 51 Wk

Wk 13 Wk Wk 31 Wk

Wk 41 Wk

Wk 29 Wk

Wk 27 Wk

Wk 25 Wk

Wk 23 Wk

Wk 39 Wk

Wk 37 Wk

Wk 35 Wk

Wk 33 Wk

Wk 49 Wk

Wk 47 Wk

Wk 45 Wk Wk 43 Wk 2018 2019 2020 2021

Source: TVNZ / Google Analytics, AP, 2020, Level 3 and 4 Lockdown 1: 22/3/2020 – 25/4/2020, Lockdown 2: 16/8/2020 – 29/8/2020, Average Weekly Streams continues, now accounting for over half of the average monthly streams

14,000,000 100%

90% 12,000,000 31% 80% 38% 37% 10,000,000 48% 70%

8,000,000 60% 16%

50% 20% 6,000,000 30% 40% 4,000,000 36% 30% 53% 2,000,000 20% 42% 32% 0 10% 16%

Jul-18 Jul-19

Jul-17

Jan-18

Jan-19

Jan-17

Jul-20

Mar-18

Mar-19

Mar-17

Sep-18

Sep-19

Sep-17

Nov-18

Nov-19

Nov-17

May-18

May-19

May-17

Jan-20

Mar-20 Sep-20

Nov-20 2017 2018 2019 2020 May-20

Connected TV Desktop/Laptop Mobile Connected TV Desktop/Laptop Mobile Viewers make up the bulk of the TVNZ 's OnDemand audience

Building Reach Across Our Network. AP 18-54 represents 79% of our average weekly viewers for OnDemand However our platform and content appeal reaches across a range of

• • • • • • • • • • • • • • • •

• • •

• •

Source: Google Analytics and Nielsen CMI

TVNZ OnDemand: Available Programmatic & Direct

Premium video advertising within TVNZ OnDemand platform. Durations available: 6, 15, 30 & 60 seconds Features: Demo, Platform, Device, Show Targeting & More Benefits: Non-skippable Video Inventory, Brand Safe Environment, Low-Ad Load Environment TVNZ OnDemand:

Available Direct The True First is a great way to support campaign/new product launches and limited time offers. Delivering reach at scale in a trusted, brand safe and viewable environment which is growing…

• Daily buyout of TVNZ OnDemand viewers' first ad impression • Delivered across all TVNZ OnDemand content and devices • Delivers 120,000 impressions per day, on average TVNZ OnDemand:

Personalise viewers’ video ad experience by putting Use weather conditions, location data, or the time their names directly into your ad. of day to highlight relevant offers or products in We pull the TVNZ OnDemand username your advertising. data and populate them dynamically into your video Your existing video assets are assets. If a name isn’t available, a predetermined default overlaid with a relevant message using the data to ad will play determine which creative viewers see. $5,500 Net NZD with TVNZ $5,500 Net NZD with TVNZ

Available Programmatic & Direct

Available Direct TVNZ OnDemand:

The shift to viewing content through internet-enabled streaming devices is surging.

But to capture viewers' attention, ads need to be entertaining, relevant and customised. You can’t just show them your brand, they need to experience it.

Enter Interactive CTV, new and exclusive to TVNZ OnDemand.

Interactive creative is a powerful tool for your brand and means you can measure consumer behaviours such as; interactions, engagements and time spent viewing

iCTV allows you to use existing assets such as product images, video, website content and more to drive Available engagement and add value to the viewers experience by getting them to interact using their remotes/TVNZ apps Programmatic & Direct $5,500 Net NZD with TVNZ TVNZ OnDemand:

Capture viewers' attention with this high impact The Ad Selector puts the viewer in control, by allowing them to choose ad format offering increased exposure on screen the pre-roll they want to watch, which can improve message relevance, retention metrics and creative rotation optimisation. to support your branded TVC. A selection screen gives users the option to select from As the video pre-roll starts playing multiple pre-roll ads. A countdown lets users know how long they have additional imagery expands across the screen to select a video before the default players. The selected or default pre-roll plays. $1,500 Net NZD with TVNZ $3,000 Net NZD with TVNZ

Available Direct

Available Direct TVNZ OnDemand:

Advertising with a digital billboard….in the living room The Ad on Pause represents a unique opportunity to present a relevant display message to viewers when they pause their content for a short break.

Advertisers are using the format to connect directly with OnDemand viewers Available using fun and creative messaging at a unique moment of pause. Programmatic & Direct TVNZ OnDemand:

TVNZ and Innovid can find a bespoke solution that best suits your campaign, working with you to create a custom video format that is built for brand integration.

In the past this has ranged from Audio Name Personalisation to Product Monogramming.

Reach out to your Business or Account Manager to start the conversation.

Future of Television:

Livestream feeds of TVNZ channels for TVNZ 1, 2 and Duke viewed through the TVNZ On Demand platform now includes Dynamic Ad Insertion (DAI)

DAI allows you to run digital ads based on specific viewer attributes based on age, gender and geo to deliver more relevant ads, which can be measured and reported against. How Does It Work

Five seconds before a break, an ad call is made to find ads that are targeted to the logged in user. Ads are stitched together and delivered to mimic a TV like viewing experience. Viewers will only see a bespoke ad break if we can fill it within eight seconds of the show resuming, with a short channel ident completing the break. If there are not enough ads to fill a whole break, Livestream DAI is abandoned, and the viewer will see broadcast TV advertising. To protect sponsorships, First in Break and Last in Break ads are not impacted by Livestream DAI. Future of Television:

Total Reach

Spent Live Streaming3 (+44% YOY)1

Total Live Streams Streams were Live Streams4

(+93% YOY)1

Live Streams were from CTV, CTV Live Streams have doubled YOY5 Weekly Live Streams

2 (+91% YOY) of TVNZ OnDemands average weekly reach is unique to Live Streaming6

Source 1: Google Analytics, 1/1/20 - 31/12/20 vs. AP,1/1/19-31/12/19, Live TV Streams. Source 2:Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, Average Weekly Live TV Streams. Source 3: Youbora, AP, Average Effective Playtime by Unique User for Live TV streams, 1/1/20 - 31/12/20. Source 4: Google Analytics, AP, 1/1/20 - 31/12/20, excl. Freeview. Source 5: Google Analytics, 1/1/20- 31/12/20 vs same dates in 2019, Live TV streams. Source 6: Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, excl. Freeview. Future of Television:

TVNZ OnDemand Weekly Streams, Live TV - AP 1,800,000

1,600,000 In January, average

1,400,000 weekly livestreams were NZ Election 1,200,000 up a whopping 70% YOY, at 805,000. 1,000,000

800,000 Livestreams accounted 600,000 for 18% of the total 400,000 OnDemand streams in 200,000 January. 0 WkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWkWk 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

2019 2020 2021

Source: TVNZ / Google Analytics, AP, Live TV streams, Weekly streams. YTD 29 Dec-30 Jan 2021 On average of our streams each week are with an alternate skewing audience to OnDemand

25%

20%

15%

10%

0% Female Male Female Male Female Male Female Male Female Male Female Male Female Male Female Male Female Male <13 <13 13-17 13-17 18-24 18-24 25-34 25-34 35-44 35-44 45-54 45-54 55-64 55-64 65-74 65-74 75+ 75+

Average Weekly Reach OnDemand Average Weekly Reach Live Stream

Source: TVNZ / Google Analytics AP, incl. live streams, excl. Freeview, average weekly reach CY2020

TVNZ OnDemand:

Available Programmatic & Direct

Livestream (Dynamic Ad Insertion) is the best of both worlds. Combining the can’t- miss moments of Live TV with the addressability and measurement of digital Durations available: 15 seconds or more (longer durations encouraged) Features: Demo & Time Targeting Benefits: Non-skippable video inventory, long duration cost effective platform

News plays a vitally important role in people’s lives, and as news consumption changes, we’re committed to growing our reach, by and

1 NEWS Online delivers news 24 hours a day. Designed for news junkies or those that like to graze and snack on their news. It is easy to navigate, so you can go straight to the stories that matter to you. 1 News Online: Audiences head to the during unprecedented times.

Monthly 1 News Online UBs, Streams and Page Views TVNZ news and updates (online and broadcast) were the most widely used source of information during the Covid-19 outbreak 4,500,000 35,000,000 4,000,000 This source was also the most trusted 30,000,000 3,500,000 The second most-trusted source was the official 25,000,000 Covid-19 website 3,000,000 2,500,000 20,000,000

2,000,000 15,000,000 • 53% Female & 47% Male 1,500,000 • 40% 25-54 Year Olds (Average Age 56 Years) 10,000,000 1,000,000 5,000,000 • 53% in top 3 Socio-Economic Groups 500,000

• Average Personal Income 9% above the NZ - - average • 62% Own their own home Unique Browsers Streams Page Views

Source: 1 News Online / Google Analytics, Monthly NZ Traffic, 2019-2020, “Where the audiences are’ – July 2020, Nielsen CMI (Q2 19 - Q1 20). TV/Online Fused May20. AP10+

TVNZ 1 News:

Short-form video advertising is housed around our 1 News content as a pre-roll video prior to content starting.

Durations available: 6, 15 & 30 Features: Vertical, Geo, Device and More Targeting Options Benefits: Cost Efficient companion to OnDemand Buys TVNZ 1 News:

This Responsive Banner has just two creative sizes and responds dynamically based on the size of the user’s screen.

The high impact daily buy format across News reaches all our web users regardless of the device they're on and is great for advertisers to support sale days or campaign launches. TVNZ 1 News:

The Mobile-web backdrop is an immersive and non- intrusive display format exposed upon user scroll

The ad covers 60% of the screen at the moment of maximum exposure. Garnering the users attention, while keeping the user in control of their browsing experience

A high impact opportunity to deliver your marketing message or reinforce a call to action to an engaged audience

This ad unit is available mobile-web site wide, where the format meets user friendly ad standards

Creative rotation supported for you to tell a memorable brand story TVNZ 1 News:

The 1 NEWS Morning Briefing is an email newsletter delivered to consumers inbox every weekday by 7am. It's a digestible, must-read snapshot curated by the 1 NEWS editorial team for New Zealanders who want a round up they can trust.

The Morning Briefing launched in Feb 2020 and has quickly established an engaged list of subscribers, which continues to grow. Engagement is consistent throughout the newsletter with readers clicking on the variety of stories to find out more.

The opportunity to sponsor the Morning Briefing will provide exclusive advertiser access to this engaged and growing audience.

As the exclusive sponsor you’ll receive exposure throughout the newsletter, clearly placed to maximise attention. TVNZ 1 News:

Desktop Homepage Billboard (970x250) Half Page Display Banners (600x300) mRec Display Banners (300x250) Mobile Display Banners (320x50)

Half Page Banner mRec

Mobile Banner

However you want to buy TVNZ digital inventory, we’re here to help. There are two ways you can go about planning your digital campaign.

All commercial TVNZ digital Almost all TVNZ inventory/formats can be inventory/formats can be accessed bought programmatically through most Demand Side Platforms (DSPs). when booking direct with TVNZ. We support different deal types including TVNZ teams manage the Programmatic Guaranteed, Unreserved Fixed implementation and delivery of your Rate and Private Market Place deals with the campaign. goal of making the trading process as easy as possible for buyers.

All TVNZ digital advertising is measurable, offering advertisers clarity around ad performance. TVNZ measurement is available for direct and programmatic campaigns.