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TVNZ Ondemand In this episode… TVNZ OnDemand 1 NEWS • TVNZ OnDemand Year In Review • 1 NEWS Online: January update • Finishing 2020 strong • Top stories in January • 20/21 Summer overview • Sponsorship Opportunity: Morning • TVNZ OnDemand summer performance YOY Briefing • Over 761,000 viewers were reached in January • Over 19M streams in January Re: • Over 3.5M livestreams in January • January update • What did our viewers watch? • Desperate Housewives heats up • Shortland Street: Summer Holiday • Live Sports: The Power of Livestreaming • TVNZ OnDemand: New CTV Show Page TVNZ OnDemand is the largest BVOD platform in NZ, and when paired with TVNZ broadcast TV it’s the combo that works the hardest for your campaign TVNZ 1, 2, Duke Source - Nielsen TAM, consolidated, 29 Dec 2019-2 Jan 2021, AP5+. Average Weeky reach. All day. TVNZ OnDemand Source - Nielsen CMI (Q4 19 – Q3 20). Base: AP15+ AdEffect case study TVNZ OnDemand is strongest amongst those aged 25-44 TVNZ OnDemand: The ultimate incremental reach generator to broadcast TV • TVNZ OnDemand is an incredibly effective online video advertising platform in New Zealand. • It is the smartest way to gain incremental reach to broadcast TV in NZ’s cluttered digital landscape. • BVOD extends the reach of Broadcast TV across ALL demos. • Build reach faster by adding TVNZ OnDemand to your TVNZ Free-to-Air schedule. To learn more check out the full presentation here. Source: TVNZ Incremental Reach Presentation 2020. Nielsen CMI (Q3 19 - Q2 20). The way that people watch TV continues to evolve. Through our extensive delivery to relevant endpoints, TVNZ OnDemand makes content available to all New Zealanders, whenever and however they want to watch. The Future of Television: Simulcast Source 1: Google Analytics, 1/1/20 - 31/12/20 vs. AP,1/1/19-31/12/19, Live TV Streams. Source 2:Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, Average Weekly Live TV Streams. Source 3: Youbora, AP, Average Effective Playtime by Unique User for Live TV streams, 1/1/20 - 31/12/20. Source 4: Google Analytics, AP, 1/1/20 - 31/12/20, excl. Freeview. Source 5: Google Analytics, 1/1/20-31/12/20 vs same dates in 2019, Live TV streams. Source 6: Google Analytics, AP, 29/12/19 - 2/1/21 vs. 30/12/18- 28/12/19, excl. Freeview. Finishing 2020 Strong • TVNZ OnDemand's monthly reach for December was 726,000 an increase of 20% YOY. Monthly streams were 17 million, +17% YOY (AP). • Average weekly reach has also seen growth, up 19% YOY at 404,000 (AP). • Simulcast streams increased by a massive 64% YOY at 3.2 million. • Desperate Housewives took people on a trip down memory lane this December, being streamed more than 978,800 times (AP). • For AP 18-54 December's top reaching shows included: Shortland Street at #1, Grey’s Anatomy #2, Home and Away #3, 36th Americas Cup #4. • For AP 18-34 Shortland Street: Summer Holiday and Desperate Housewives were popular, landing in #4 and #5 respectively. • Connected TV endpoints such as Android TV, Apple TV, LG, Panasonic and Samsung saw a rise in reach and streams from November. Source: Google Analytics, incl. Live TV streams, excl. Freeview, Dec 2020 20/21 Summer overview Before heading into the hotter months we ran another ‘It’s Yours’ summer campaign to let New Zealanders know about the abundance of great local and international content available. We saw growth in both reach and streams over this period: • Average weekly reach has grown 20% YOY, sitting at 413,000. • Average weekly streams hit 4.2 million, up 17%, YOY. • There was also 43,000 new profiles created in the last two months! Source: Google Analytics, AP, excl. Freeview, Dec 2020 – Jan 2021.. TVNZ OnDemand Summer Performance YOY Summer Weekly Reach vs YOY AP Excl. Simulcast Growth Growth Growth 450,000 Growth Growth 19% 15% 13% Growth 5% 14% 8% Growth 400,000 Growth 27% Growth 5% 350,000 13% 300,000 250,000 200,000 150,000 100,000 Dec wk 1 Dec wk 2 Dec wk 3 Dec wk 4 Jan wk 1 Jan wk 2 Jan wk 3 Jan wk 4 Jan wk 5 2018/19 2019/20 2020/21 Source: TVNZ Google Analytics Monthly Reach & Streams Dec ‘19 – Jan ‘20 Source: Google Analytics, AP, excludes Simulcast Over 761,000 viewers were reached in January • In January, TVNZ 700,000 OnDemand monthly reach was 16% higher YOY, 600,000 attracting 761,000 500,000 viewers. 400,000 • On average per week, 300,000 425,000 people watched TVNZ OnDemand, up 21% 200,000 YOY. 100,000 • Viewers spent on 0 Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk average 1 hour 53 minutes 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 per week watching TVNZ Jan 2019 2020 2021 Dec OnDemand content. Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-30 Jan 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Average weekly reach. Youbora average time spent viewing Over 19M streams in January! 9,000,000 • TVNZ OnDemand had nearly 8,000,000 4.4 million streams on 7,000,000 average each week in 6,000,000 January, up 19% YOY. 5,000,000 • With an average of 10.3 4,000,000 weekly streams per user. 3,000,000 2,000,000 1,000,000 0 Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 2019 2020 2021 Source: TVNZ / Google Analytics, AP, incl. Live TV streams, excl. Freeview. YTD 29 Dec-30 Jan 2021. Level 3 and 4 Lockdown 1: 22/3/2020-25/4/2020. Lockdown 2: 16/8/2020-29/8/2020, Average weekly streams. Over 3.5M livestreams in January 1.6x more than last year! 1,800,000 • In January, average weekly 1,600,000 livestreams were up a 1,400,000 whopping 70% YOY, at NZ Election 1,200,000 805,000. 1,000,000 • Livestreams accounted for 800,000 18% of the total OnDemand 600,000 streams in January. 400,000 200,000 0 Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk Wk 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 2019 2020 2021 Source: TVNZ / Google Analytics, AP, Live TV streams, Weekly streams. YTD 29 Dec-30 Jan 2021 What did our viewers watch? Average reach per episode in January 1 2 3 4 5 6 7 8 9 10 • The top two shows in January were local dramas! Good Grief was top of the list followed by Shortland Street: Summer Holiday - showcasing once again that New Zealanders love our local content. • A range of British drama and movies also feature this month! Source: TVNZ / Google Analytics AP Desperate Housewives heats up • On the 3rd of December Desperate Housewives launched on TVNZ OnDemand. Viewers took a trip down memory lane to re-watch this iconic series in HD. • In January, Desperate Housewives was streamed more than 1.2 million times! • Across the 8 seasons, viewers are watching an average of 33.7 episodes per user, making it the most streamed drama on TVNZ OnDemand for January. • Viewers enjoy watching the series up close on their mobile phone, making up a third of total streams. • 38% of the audience is made up of Females 25-34. Source: TVNZ / Google Analytics AP, exclude Freeview, Jan 2021 Shortland Street: Summer Holiday • Shortland Street: Summer Holiday launched on the 17th of December. It kept Shorty Street fans engaged throughout the summer period, as Shortland Street took a break. • Since its launch, the mini-series has been streamed over 279,000 times and is extremely popular with Females 25-44 who make up 44% of the audience. Hoping to rekindle their romance, Louis visits Shereez in the Chathams where the locals are preparing to welcome the New Year with the Grand Carnival of the SunCray. But Louis quickly realises things are not as they seem... Source: TVNZ / Google Analytics AP, exclude Freeview, 17 Dec 2020-31Jan 2021 Live Sports: The Power of Simulcast • Total livestreams: 82,000. • Which accounted for 83% of the total TVNZ OnDemand streams of the match. • Total livestreams: 356,000. • 3 in 5 streams of the racing coverage were livestreams. • The Americas Cup appealed to new users of TVNZ OnDemand in January, making it one of the top 5 shows they watched for the month. Contact your Business Manager for more info on packs Source: TVNZ / Google Analytics AP, live streams, AM Cup and the Black Clash, Jan 2021 In praise of TVNZ OnDemand's Pulse - a haven for documentary fans – Stuff “I find myself having even less patience than usual with the “there's nothing worth watching on TV anymore” crowd. Especially when you kinda know, from the tone of the conversation, that the proponent of that tired, old opinion hasn't taken the time to have more than a cursory glance at what is actually available to watch.
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