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New Zealand Tv Viewing – the Facts

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New Zealand Tv Viewing – the Facts FAST FACTS NZ What you need to know about TV Viewing Published March 2020 ThinkTV’s latest Fast Facts provides all the details about TV viewership in New Zealand, including how many and who’s watching, how long they’re watching for and where. Plus the latest data on number of screens and BVOD (Broadcaster Video On Demand) Published March 2020 – all data based on January – December 2019 NEW ZEALAND TV VIEWING – THE FACTS • Every week TV reaches 3.2 million (73% of New Zealanders 5+) • Every day TV reaches 2.4 million (55% of New Zealanders 5+) • 95% of New Zealand homes (1,755,000) have a television • New Zealanders spend 2 hours 16 minutes per day watching TV • 89% of TV is watched Live • 1.3 million New Zealanders access BVOD in a typical week Sources: Nielsen Television Audience Measurement 2019, Nielsen Consumer and Media Insights 2019 NEW ZEALAND TV VIEWING – KEY YEAR ON YEAR TRENDS • Linear TV reaches more Household Shopper with Kids on a typical day (Average daily reach 58.9% versus 57.4%) • Household Shoppers with Kids are spending more time watching Linear TV (2 hours 25 minutes versus 2 hours 19 minutes per day) • 14% more NZ homes have Connected TV’s and there is an increase in the number of screens (see Slide 16) • The percentage of Linear TV watched Live - 89% - has not changed • The number of New Zealanders watching Linear TV per day remains at 2.4 million, while daily viewing of people aged 25-54 remains at over 1 million Sources: Nielsen Television Audience Measurement 2019 versus 2018, Nielsen Consumer and Media Insights 2019 versus 2018 LINEAR TV PENETRATION AND USAGE THE NEW ZEALAND LINEAR TV AUDIENCE – T H E F A C T S • 25-54 year-olds make up 40% of the average audience • Over 1 million (52%) of this core demographic are reached by TV in a typical day • They spend 2 hours 8 minutes watching TV per day • 8 out of 10 Household Shoppers with Children can be reached by TV in a typical week • This group watch 2 hours and 25 minutes of TV per day • Over half a million New Zealanders aged 18-39 watch TV every day Source: Nielsen Television Audience Measurement January – December 2019 HOW MANY NEW ZEALANDERS WATCH LINEAR TV? HOW MANY NEW ZEALANDERS WATCH LINEAR TV? 2.4 million New Zealanders in a day 55% of the population 3.2 million New Zealanders in a week 73% of the population 3.7 million New Zealanders in a month 85% of the population Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, Jan-Dec 2019, All Day, Average Cumulative Reach (daily/weekly/monthly)) WHO’S WATCHING LINEAR TV? Profile of Viewers (% of viewing in each age/gender demographic) 5-24 25-39 40-54 55-64 65-74 75+ 11.9 10.3 13.2 17.6 19.1 16.3 20.1 20.1 20.1 25.4 24.8 26 14.4 13.9 14.9 10.6 11.9 9.6 TOTAL MALES FEMALES Source: Nielsen Television Audience Measurement (Base: All People 5+, Sample, Jan-Dec 2019, All Day) HOW MANY PEOPLE DOES TV REACH IN A DAY? Average Daily Reach – Linear TV – By Key Demographics Main Household All People All People All People All Day Audience Shopper 5+ 25-54 18-39 with Kids Average Daily Reach 2,417,500 1,004,400 302,400 528,100 Average Daily Reach (%) 55.1 52.4 58.9 37.8 Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Daily Cume Reach HOW MANY PEOPLE DOES TV REACH IN A WEEK? Average Weekly Reach – Linear TV – by Key Demographics Main Household All People All People All People All Day Audience Shopper 5+ 25-54 18-39 with Kids Average Weekly Reach 3,218,300 1,365,000 411,700 812,000 Average Weekly Reach (%) 73.3 73.7 80.1 58.2 Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Weekly Cume Reach HOW LONG DO THEY SPEND WATCHING? Time spent per day – Linear TV – by Key Demographics Main Household All People All People All People Shopper 5+ 25-54 18-39 with Kids Time spent viewing per day (hh:mm) 2:16 2:08 2:25 1:15 Source: Nielsen Television Audience Measurement (Base: All People 5+, 25-54, Main HH with child, 18-39, Consolidated, All Day, Jan-Dec 2019, Average Daily Cume Reach HOW WE WATCH TV HOW WE WATCH TV - T H E F A C T S • 89% of all Linear TV viewing is live • An average New Zealand home has 7.5 screens; the number of Connected TV’s has increased by 14% compared to last year • New Zealanders spend around 16 ½ hours per week watching Linear TV and just under 7 hours watching TV/Video content online • Of the most popular programmes among 18-54 year-olds in 2019 on Linear TV, rugby dominated the top 10 spots. 21% of all New Zealanders watched the All Blacks vs England RWC semi-final • 1.3 million New Zealanders access a NZ BVOD platform in a typical week Sources: Nielsen Television Audience Measurement, Nielsen Consumer and Media Insights TELEVISION IS PREDOMINANTLY VIEWED LIVE 11.0% 89.0% Live Timeshifted Source: Nielsen Television Audience Measurement (Base: All People 5+, Consolidated, Jan-Dec 2019, All Day, % of Playback viewing) MANY OPTIONS TO CONSUME TV An average New Zealand home has more than 7 screens 1.7 2.5 1.1 2.2 TV Mobile Tablet Desktop/Laptop Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019. Base = Main Household Shopper 95% OF NZ HOMES HAVE A TV (ANY TYPE) And almost 4 out of 10 have a Connected TV (14% increase YOY) 95% TV (All) 95% 77% Smartphone 81% 75% 2018 PC/Laptop 76% 2019 45% Tablet 46% 34% Connected TV 39% Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019, Yeah ending Quarter 4 2018. Base = Main Household Shopper MOST TIME SPENT WATCHING LINEAR TV More time is spent watching Linear TV in a typical week (hh:mm) 16:24 06:47 Time spent watching Linear TV on a TV Set Time spent watching any TV/Video online on any device* Source: Nielsen Television Audience Measurement All People 10+, Consolidated, Jan-Dec 2019, All Day *Source: Nielsen Consumer and Media Insights, 10+, Year ending Quarter 4 2019. Time spent watching TV/video/movies online on: PC/Laptop, Mobile, SmartTV/TV that connects to the internet, Tablet in the last 7 days CO-VIEWING JUST OVER HALF OF PEAK TIME VIEWING IS CO -VIEWING (Viewing with others) Solus viewing Co-viewing 49% 51% Source Nielsen Television Audience Measurement 2019 Peak time = 1800 - 2230 CO-VIEWING IS HIGHEST DURING THE CORE EVENING FAMILY VIEWING TIME (1930 -2100) % of co-viewing by daypart 1930-2100 52% Peak (1800-2230) 51% 1800-2400 50% All Day 42% Source Nielsen Television Audience Measurement 2019 TOP PROGRAMMES MOST POPULAR PROGRAMMES IN 2019 – INCLUDING ONE-OFF EVENTS Top 20 Programmes including sport and one-off shows – Linear TV – All People 18-54 RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 Rugby World Cup 2019 Semi Final 1 TVNZ 1* 21.4 1 2 Rugby World Cup 2019 Final TVNZ 1* 12.2 1 3 Patrick Gower: On Weed Three* 9.8 2 4 Rugby World Cup 2019 Semi Final 2 TVNZ 1* 9.6 1 5 Rugby World Cup 2019 Delayed TVNZ 1* 9.3 4 6 Rugby World Cup 2019 Bronze Final Delayed TVNZ 1* 9 1 7 Rugby World Cup 2019 Quarter Final Delayed TVNZ 1* 8.9 2 8 International Rugby Bledisloe Cup SKY Sport 1 8.4 1 9 Married At First Sight Three* 8.1 41 10 Rugby World Cup 2019 Opening Ceremony TVNZ 1* 8 1 11 Elvis All-Star Tribute TVNZ 1* 7.6 1 12 The Block NZ Firehouse Three* 7.5 48 13 Dancing With The Stars Three* 7.3 19 14 Highway Cops TVNZ 1* 7.2 4 15 My Kitchen Rules TVNZ 2* 7.2 50 16 Shortland Street TVNZ 2* 7.1 235 17 Leaving Neverland TVNZ 1* 7.1 2 18 1 News TVNZ 1* 7 366 19 Crocodile Dundee TVNZ 2* 7 1 20 Lego Masters Three* 6.8 9 Target: All People 18-54 Average combined episodes - 1 January to 31 December 2019; All Day (2am – 2am) TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1 MOST POPULAR PROGRAMMES IN 2019 – EXCLUDING ONE-OFF EVENTS Top 20 Programmes – excluding sport and one-off shows – Linear TV – All People 18-54 RANK PROGRAMME CHANNEL AUD% NO. OF EPISODES 1 Married At First Sight Three* 8.1 41 2 The Block NZ Firehouse Three* 7.5 48 3 Dancing With The Stars Three* 7.3 19 4 Highway Cops TVNZ 1* 7.2 4 5 My Kitchen Rules TVNZ 2* 7.2 50 6 Shortland Street TVNZ 2* 7.1 235 7 1 News TVNZ 1* 7 366 8 Lego Masters Three* 6.8 9 9 Hyundai Country Calendar TVNZ 1* 6.7 41 10 Dog Squad TVNZ 1* 6.7 4 11 Celebrity Treasure Island TVNZ 2* 6.7 18 12 Police Ten 7 TVNZ 2* 6.1 40 13 Wentworth TVNZ 2* 6 10 14 Lost & Found Three* 5.9 8 15 Travel Guides (Australia) TVNZ 2* 5.9 11 16 Big Cats TVNZ 1* 5.9 2 17 Grand Designs New Zealand Three* 5.9 8 18 Border Patrol TVNZ 1* 5.9 10 19 Married At First Sight NZ Three* 5.7 17 20 Motorway Patrol TVNZ 2* 5.7 11 Target: All People 18-54 Average combined episodes - 1 January to 31 December 2019; All Day (2am – 2am) TVNZ 1* = TVNZ 1 and TVNZ 1 +1; TVNZ 2* = TVNZ 2 and TVNZ 2 + 1; Three* = Three and Three Plus 1 NZ BROADCASTER VIDEO ON DEMAND 1.3 million New Zealanders access a NZ BVOD* platform every week Source: Nielsen Consumer and Media Insights, Year ending Q4 2019.
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