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R A D I O T E L E V I S I O N C A B L E S A T E L L I T E Broadcasting ii Aug 5

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SUhT OGlf ZZ T s S-lnd st-'/AON )IMM 49£21 Z IT 9.c_. I Have a Dream ... Dr. Martin Luther KingJr

On January 15, 1986 Dr. King's birthday becomes a National Holiday

KING... MONTGOMERY For more information contact: LEGACY OF A DREAM a Fox /Lorber Representative hour) MEMPHIS (Two Hours) (One-half TO Written produced and directed Produced by Ely Landau and Kaplan. First Richard Kaplan. Nominated for MFOXILORBER by Richrd at the Americ Film Festival. Narrated Academy Award. Introduced by by Jones. Harry Belafonte. JamcsEarl "Perhaps the most important film FOX /LORBER Associates, Inc. "This is a powerful film, a stirring documentary ever made" 432 Park Avenue South film. se who view it cannot Bulletin New York, N.Y. 10016 fail to be moved." Film News Telephone: (212) 686 -6777

Presented by The Dr.Martin Luther KingJr.Foundation in association with Richard Kaplan Productions. INIK Vol. 109 No. 6 UNIVERSITY LIBRARY MAXWELL AIR FORCE BASE, AÍ! (Broadcasting Aug 5 OPERT

CBS emerges victorious in takeover fight with Turner Lear, Perenchio make hostile bid for Evening News Association Storer board votes for KKR Football 1985

CBS VICTORY o Actions from judge in Atlanta and BLUE FIGHT Senate committee holds hearing on FCC in Washington go against Turner in his bid for Helms measure to curb "obscene" material on CBS. Network announces completion of stock cable and telephone. PAGE 46. buyback bid. PAGE 23. BLAIR STUDY o Report of rep agency sees HOSTILE BID o Norman Lear and Jerry Perenchio television remaining in overall health in next few make $1,000- per -share tender for 435,000 shares years. PAGE 55. of closely held Evening News Association, whose principals say diversified media company is not HIJACK HEARING O Network coverage of TWA for sale at any price. PAGE 24. hijacking comes under scrutiny at House hearing. PAGE 58.

COMING UP A WINNER Storer board unanimously PANEL DISCUSSION 0 ABC approves Kohlberg Kravis Roberts & Co. bid over examines hijack Comcast proposal for purchase of -based coverage in Viewpoint program and finds critics suggesting room for improvement. PAGE group owner and cable MSO. PAGE 26. 61. o BACK AGAIN o Tim Wirth introduces another RATINGS SUIT Independent KTZO(TV) San Francisco children's television bill which would mandate sues Arbitron and ABC, alleging "ratings distortion." PAGE 64. educational programing for children. PAGE 28.

SYRACUSE MEETING Ways to increase minority SUPER RADIO 0 NRBA lifts trial balloon on ownership and participation are explored at NAB/ gathering all radio association components under Broadcap conference. PAGE 70. one roof. PAGE 29.

PRIME TIME RESCHEDULING WNET(TV) New York FOOTBALL 65 o Rights payments by broadcasters joins list of PBS stations moving MacNeil /Lehrer and cablecasters reach $530 million for NewsHour to later time period. PAGE 73. professional and . Ranks of syndicators in college arena have thinned TO THE ALPS o U.S. delegation somewhat, stemming from shakeout after NCAA to Space WARC heads to Geneva to begin discussion on decision last summer. Advertising rates for allocation of international fixed satellite service professional games show mild increase. PAGE 33. spectrum. PAGE 74.

o FROM THE HILL House and Senate pass BALANCING ACTOR Calm amid confroversy, compromise bill on separate systems giving broadcast equipment designer Bob Orban Intelsat qualified support for change in pricing considers his business an "exquisite PAGE 42. system. compromise." PAGE 95.

INDEX TO DEPARTMENTS

Advertising & Marketing 55 Datebook 16 In Brief 96 Open Mike 19 Business Briefly 12 Editorials 98 Journalism 58 Programing 64 Cablecastings 8 Fates & Fortunes 91 Law & Regulation 42 Riding Gain 66 Changing Hands 72 Fifth Estater 95 The Media 70 Stock Index 68 Closed Circuit 7 For the Record 76 Monday Memo 20 Telecastings 63

Bnwdrasring (ISSN 0007.2028)1s published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street, N.W Washington. D C 20036 Second -class postage paid at Washington, D.C.. and additional offices. Single issue $2 except special issues $3 50 (50th Anniversary issue $10). Subscriptions. U S and possessions. one year $65. two years $125, three years $175. Canadian and other international subscribers add $20 per year U.S. and possessions $170 yearly for special delivery. $100 for first- class. Subscriber's occupation required. Annually Broadcasting D Cab@rasting Yearbook $85. Arms the Dial $6.95. Microfilm of Bnwdrasling is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Bnndraslh,g is available from Bell & Howell, Micro Photo Division. Old Mansfield Road. %%osier. Ohio 44691 ($37/ yr ) Postmaster please send address corrections to Bnndrwrring. 1735 DeSales St.. N W Washington. D.C. 20036.

EX TO ADVERTISERS: American Airlines Priority Parcel Service Third Cover o Associated Press Broadcast Services 12 o Blackburn & Co., Inc. 72 D BrightStar 61 0 adcast Electronics, Inc. 59 o Broadcast Personnel Inc. 91 0 Centro Corp. 75 o Classified Ads 80 -90 o Continental Electronics 67 0 Co -op Resource Center 9 D Delta Air as 60 D The Fetzer Stations Fourth Cover o Four Star International, Inc. 62 0 Fox/Lorber Associates, Inc. Second Cover o Gammon & Ninowski Media Investments, Inc. 760 ttner Engineering Co., Inc. 390 Grandy & Berkson Media Brokers 74 0 Heller -Oak Communications Finance Corp. 73 o ITC Entertainment 150 Kamen 410 Katz Television ,up 210 KHJ -TV 130 KSTP -FM Front Cover 0 Morgan Stanley & Co., Inc. 71 o Panasonic Industrial Co. 11 o Paramount Domestic Television and Video Programming 31, 47- 3 Professional Cards 78, 79 o RKO Radio 6 o Satellite Transmission and Reception Specialists 17 0 Services Directory 79 0 Sudbrink Broadcasting Co. 43 o Synsat 22 0 ó 161Agi 011 _JI a = r J1 WARNER BROS. TELEVISION DISTRIBUTION A Warner Communications Company NEWS DIRECTORS

THE SOURCE OF SUCCESS IS THE COMMITMENT OF YOUR TEAM.

Top Row (Left to Right) ED WALSH, WRKO AM, BOB MacNEIL, WROR FM, Boston RON DAVIS, WFYR FM, JEFF CHASE, WAXY FM, Ft. Lauderdale MARY LYON, KRTH FM,

Bottom Row DIANE THOMPSON, KHJ AM, Los Angeles ALLAN LOUDELL, WHBQ AM, Memphis LOU ADLER, WOR AM, New York BOB SLADE, WRKS FM, New York VIKKI LIVIAKIS, KFRC AM, San Francisco

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markets, Paramount expects to average quarter. Networks won't break for after Rivera total of more than $500,000 per episode. commercials after interception or fumble, Based on at least 100 episodes Paramount as they did last year. League has taken two Washington law firm of Dow, Lohnes & is guaranteeing, that comes out to $50 further steps: Clock stopped for first - 1Ibertson has made offer to FCC million in orders during first week, with down measurements will be restarted :ommissioner Henry Rivera to join firm. Webster on its way to grossing $200 immediately after measurement and not at 1s of last Friday morning (Aug. 2), Rivera million in syndication when campaign is snap of ball, and game officials have been tad not told firm whether he would over. instructed to spot ball more quickly ccept. between plays. Said to be candidate as Rivera's Back to Hill uccessor is Edwin V. Lavergne, ommunications attorney at Washington FCC is slated to end its controversial Whose side 3w firm of Finley, Kumble, Wagner, inquiry into fairness doctrine this week on One among many troublesome leine, Underberg, Manley & Casey. relatively uncontroversial note. It will uncertainies confronting U.S. at start of . avergne, 31, is Hispanic. He's Democrat conclude doctrine is statutory and that first session of Space WARC is whether who reportedly has "pro- business commission can't get rid of it on its own. Intelsat will be problem for U.S. and other ,hilosophy." His father, Nelson Lavergne, But it will also assert that doctrine raises developed countries in their opposition to chairman of Spanish- format WADO(AM) "grave constitutional problems," FCC a priori plan developing countries are iew York. source said, and will present exhaustive urging (see page 74). Intelsat's position is record accumulated in proceeding to that it would be comfortable with any plan Congress, along with recommendation, 'allout at NAB thus far proposed -from present first once again, that doctrine be repealed. come, first served to a priori, as long as it Source also pointed out that FCC findings iostile takeover bid by Norman Lear and accommodates common users' needs. Gil would be available to any party desiring t. Jerrold Perenchio for Evening News Carter, Intelsat counselor, who will head to challenge doctrine in courts. association may have unusual three -person delegation from that epercussions on future of National organization to conference, says his association of Broadcasters. Peter Kizer, Reversing trend function in Geneva will be to protect xecutive vice president, Evening News Intelsat's interests, not to advocate ssociation, fired by company for his Although these pages have been full of particular solution. Ileged role in takeover bid (see page 24), news about companies disappearing from Intelsat's Assembly of Parties at its > NAB TV vice chairman and next in stock exchanges, word from Wall Street meeting in January adopted resolution me for joint board chairmanship in two is that number of private Fifth Estate calling on members to consider Intelsat's ears. There is question now whether companies are planning or seriously role and that of other common users in vice chairmanship in :izer, who won TV considering first public offerings. Salomon developing their positions at Space Wallace une by two votes over Brothers is likely to bring private media WARC. And that may be what causes orgenson, Jefferson Pilot Broadcasting, company to market in two weeks. Vestron uneasiness among Americans. They note will stay on NAB executive committee. It Video, one of largest home entertainment that Intelsat has 109 members. Carter what rules even more unclear are companies, has been seriously considering points out that three -quarters of Intelsat's oncerning vacancies on executive going public and, it is believed, has been members are classified as developing ommittee and whether joint board talking with Merrill Lynch on subject. countries and that Intelsat provides hairman has to post. authority fill If domestic as well as international service to to odds are :izer doesn't return board, 27 members. All of which suggests that seat. Faster football orgenson will be appointed to Intelsat might be in position to influence, is working with even if only indirectly, position of 3oing up networks to shorten length of average number of countries. game telecast, which was three hours and 'rices for -hour sitcoms continue to nine minutes last year. half Length of games ABC and P -P -V oar. Paramount Domestic Television has often been cited as one possible )istribution in first week of selling factor in declining NFL ratings. Objective American Broadcasting Companies is in Vebster opened and closed nine markets - is to reduce average telecast to three process of making decision on whether to even of them on bid basis -and in hours. Plan has been worked out to reduce enter pay -per-view business. Task force ¡early every case, according to sources, number of commercial interruptions (but working on project developed business .pening (minimal acceptable bid) not total advertising time, which now plan over year ago but top -level xceeded closing price for any half -hour or stands at 25 minutes) and to shorten team executives have yet to clear it because they our show in that market. First stations time -outs taken near end of game solely to have reportedly been too preoccupied ,n board are wPlx(Tv) New York; WPHL-TV stop clock from 90 seconds to one with Capcities merger. What distinguishes 'hiladelphia; WPWR -TV Aurora, Ill. minute. ABC plan from some other recent entries Chicago); KTVT(TV) ; KHTV(TV) Commercial interruptions will be in business, according to reliable source, is louston; KDNL -TV St. Louis; WTTV(TV) reduced by lengthening commercial pods that rather than trying to be just ndianapolis. Deals in Los Angeles and from 60 seconds to 90 seconds. Last negotiating and marketing intermediary an Francisco were expected to be year, on average, there were between five between Hollywood studios and MSO's, linched by close of business on Friday. In and six commercial interruptions per ABC would focus on mechanical headend lost cases, Webster was reported to be quarter. Plan worked out for upcoming solution to complexities of running pay - etching record prices so that, in first nine season calls for four interruptions per per -view operation.

Broadcasting Aug 5 1985 7 (Cableocasti-gs)

Another step ESPN's home run The Council for Cable Information said last ESPN said last week it acquired the right week that a new $12- million broadcast ad- for two years to ' vertising campaign has been approved by Greatest Hits, a series of programs producer its executive committee. CCI said the new by the league's production arm. The show campaign would be "hard- hitting" and fo- vary in length from 30 minutes to 90 minute cus on ways cable's "unique programing ap- and highlight some of the more popula peals to individual interests and moods, en- World Series games, teams and player( hancing TV viewing." ESPN will carry the series primarily o: CCI added the campaign would focus on Thursday (8 p.m.) and Sunday (9 p.m.), a: the "product /value relationship to the con- though the first installment will be seen Sal sumer." Some cable operators had corn - urday, Aug. 10, at noon. The program wi plained that CCI's previous campaign was run through the end of the regular baseba too "soft," an image campaign with no hard - season. sell pitch to consumers to buy cable. But in a prepared statement, Burton Staniar, presi- On the PPV schedule dent of Group W Cable and head of CCI's marketing task force, said the earlier cam- EventTeleVision is expanding its program paign succeeded in "knocking down some ing and ownership. The pay -per -view con barriers and misperceptions about cable . . . Marcovsky sortium announced that beginning early it Now time to evolve the campaign and it's time on Choice, which is producing its first 1986, it will offer first -run motion pictures or take advantage of those positive attitude Aug. rock 'n' roll a regularly scheduled, early- window PP\ shifts by providing the necessary informa- major PPV event on 29-a revival concert hosted by Fabian and featur- basis via satellite to subscribers in addres tion to motivate consumers to consider Chuck Berry and oth- sable cable systems. buying cable." ing Chubby Checker, ers, live from Baton Rouge. He said that his EventTeleVision, a joint venture o Choice chooses syndication firm, Memel Broadcast Ser- American Television and Communication: vices, headed by former Metromedia execu- Corp., Group W Cable, Tele- Communica Michael Marcovsky, a Los Angeles -based tive Lew Schatzer, would distribute an edit- tions Inc., Warner -Amex Cable Communi telecommunications consultant and pro- ed version of the concert to broadcast cations and Caesars World, also announce( gram syndicator, was named last week outlets with availability in November and the addition of Newhouse Communication: president and chief executive officer of the December. It has already cleared markets as a partner. Choice Channel, one of several new pay - covering 51% of the country, he said. Officials said the PPV service's first -rut per -view services that have surfaced in re- Prior to forming Mamel Associates, the movies will include top -quality films capa cent months. Marcovsky was a PPV consul- parent company for his consulting and syn- ble of attracting significant viewership. tant to the service, as well as to Playboy dication interests, Marcovsky was presi- "One of our primary objectives is to maki Enterprises Inc., which has also announced dent of Golden West Broadcasters Subscrip- every movie an event -something special, plans to launch a PPV service, before last tion Television. Before that he headed a pay said Sid Amira, executive director and cre week's announcement. television distribution arm at Walt Disney ator of EventTeleVision, who will oversee Marcovsky said last week that his con- Productions and he was a vice president at the effort. sulting and syndication businesses would Warner Cable (now Warner Amex) where he "EventTeleVision," Amira continued continue to operate while he focuses full was involved in developing Qube. "has a proposal which is fair to both the studios and the operators. It is this fairnes that is essential for the evolution and long term viability of the PPV business. We wi work with the studios to nurture PPV durin! its toughest, most critical period and wi develop a 'we' relationship between the ca ble operators and the movie studios." Trygve E. Myhren, ATC chairman am chief executive, said EventTeleVision's PP' movie service concept "offers the best of portunity for resolving the challenging is sues that confront cable operators today. Burton B. Staniar, president of Group W Ca ble, said "it provides an easy way for cabl subscribers to receive early- window motio: picture entertainment, and an exceller means for the cable industry to compet with videotape rentals. Through PPV w can offer customers the convenience of a New titles. C -SPAN has announced what it describes as the "first major organizational electronic distribution network that is neve changes" in its six -year history. Brian Lamb (I), president, will become chairman and chief 'sold out. executive officer, succeeding John P. Frazee, vice chairman of Centel Corp., who has served The movies, it was emphasized, will b as chairman since June 1984. Frazee will serve as chairman of the board's executive commit- offered in addition to the sort of live, "blocl- tee. Paul FitzPatrick (r), president of Atlantic Media and director of C -Span Fund, succeeds buster" entertainment events that EventTe Lamb as president and chief operating officer. FitzPatrick will also become member of the leVision has offered, such as the Aaro executive committee. C- SPAN's board also created two additional seats, to be filled by Pryor -Alexis Arguello championship boxin Heams -Robert Steven Dodge, president of American Cablesystems Corp., and Robert Miron, executive VP, match in 1983, the Tommy fight in 1984 th NewChannels. Duran championship and upcoming "$500,000 Challenge" in whic

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Co-op Resource Center is a Registered Service Mark of Media Monitors, Inc. o Copyright 1985. All rights reserved. Martina Navratilova and Pam Shriver will Comeback through Friday at 4:30 -5 p.m. NYT as part of take on Bobby Riggs and Vitas Gerulaitis in a game -show block extending from 3 to 6 a mixed tennis match on Aug. 23. Two hit TV series of the 1960's will return to p.m. Jackpot is produced by Bob Stewart EventTeleVision's Amira, announcing television this month on MSG Network. The Productions. the addition of Newhouse to the joint ven- Fugitive, starring David Janssen, will be seen USA also announced that it had signed a ture, said that organization's "prominence Saturdays and Sundays at 6 p.m. (NYT) two -year agreement with ProSery Televi- in the industry as well as its starting Aug. 17, and N.Y.P.D., based on sion giving USA exclusive national cable significant number of addressable homes case histories from the files of the New York rights to 10 major men's professional tennis make it an especially welcome and mean- police department, will be shown Sundays tournaments in 1986 and 1987. First event ingful addition to EventTeleVision." at 7 p.m., beginning Aug. 18. under the agreement, which extends a The Fugitive had a four -year run on ABC, USA- ProSery association that began in ending in 1967 with a finale that set a rating 1981, is the U.S. Pro Championships from SIN contribution record unmatched for years. N.Y.P.D., star- Philadelphia, to be presented on USA for the ring Jack Warden, Robert Hooks and Frank first time in 1986. The Council for Cable Information estimated Converse, was on ABC for two seasons that the Spanish International Network has starting in 1967. Disney bit contributed $250,000 in air time to the coun- cil's national advertising campaign to im- USA update The video of the children's version of the prove public awareness of the benefits of "We Are the World" recording, conceived by cable TV. The CCI campaign's "Not Just Comedian and interviewer Dick Cavett will Disney Channel personality Sonny Melen- More Choice, Your Choice" spots were be featured in a series of 26 one -hour prime drez, is getting its world premiere on the translated for broadcast on SIN and ran si- time programs oh the USA Network. Dick Disney Channel. Seventy -seven children multaneously with the national advertising Cavett, USA will start Monday, Sept. 30, at participated in the children's version, part of campaign, according to CCI President Kath- 10 p.m. NYT, and each show will be repeat- the international movement against hunger. ryn Creech. ed Wednesdays at 1 a.m. NYT. Cavett's Among them were 22 young celebrities, in- Andrew Goldman, SIN executive vice Daphne Productions will produce the shows cluding Drew Barrymore of "E.T.," Alfonso president, said: "The Spanish version of the in New York before studio audiences. Ribeiro of Silver Spoons, Shallane McCall of CCI spots served to heighten awareness of USA said the series was conceived by Dallas, Danielle Brisbois of Archie Bunker's cable television among millions of Spanish - George Merlis, former executive producer of Place and Kim Fields of Facts of Life. An American households. We have a sense of Good Morning, America, CBS Morning News additional 55 children were chosen from attitudes being improved, and look forward and Entertainment Tonight. more than 1,500 applicants auditioned by to the continuation and evolution of the CCI In other developments, USA said Jackpot, Melendrez and celebrity judges. The video, campaign -on radio and network televi- in which contestants compete for up to produced by Mark Brewer and John Joseph, sion- which will enable the industry and $50,000, will return to TV next fall with all - intersperses documentary and feature foot- the public to more sharply focus on specific new episodes produced exclusively for USA age with clips from the recording session. values of cable offerings." Network. The series will be seen Monday Melendrez, who is host of You and Me, Kid weekdays on the Disney Channel, hopes to raise $1 million from record sales alone. Pro- ceeds go to USA for Africa. Sonic agreement Showtime/The Movie Channel Inc. and Son- ic Communications announced a five -year affiliation agreement calling for continu- ation of Showtime and introduction of The Movie Channel on all Sonic cable TV sys- tems. The Movie Channel launches began in June and will continue through March 1986 as systems are upgraded to addressa- bility. Sonic is based in Walnut Creek, Calif., in the San Francisco Bay area, and operates seven systems in northern , pass- ing 120,000 homes with 75,000 basic sub- scribers. From the Hill House Energy and Commerce Committee Chairman John Dingell (D- Mich.) and Com- mittee member Al Swift (D- Wash.) sent a letter to FCC Chairman Mark Fowler urging the FCC not to pre-empt local and state reg- of services of- Studioline debut. Celebrating the first cable system to put Studioline's pay stereo audio ulation telecommunications fered by cable systems at its Aug. 7 meet- service on the air, on July 29, were Bresnan Communications President Bill Bresnan (left); ing. The FCC is considering the action in John Dagenais (center), general manager of the Escanaba, Mich., system now carrying response to a petition from Cox Cable. The Studioline, and John Humphreys (right), president of Reston, Va. -based Studioline Corp. representatives said the action would "cre- The Escanaba system is one of six in Michigan belonging to the group cable owner. It ate a new federal policy with respect to in- hopes to reach 10% penetration with the nine -channel music service in the Escanaba sys- trastate communications services without tem, which serves 8,000 subscribers. According to Studioline, Bresnan is considering bring- the usual procedural protections afforded tc ing the operation to its other facilities, although the early Michigan winter will likely push new the public." In passing the Cable Communi- installations into 1986. Studioline technology cost under $10,000 at the Escanaba system cations Policy Act, they told Fowler, Con- headend, with approximately $1,000 in Learning audio processing equipment per music gress "explicitly rejected a grossly unfair channel. policy that would have allowed cable com- Studioline, which distributes the cable stereo service on the audio subcarriers of C -SPAN panies to provide almost any communica- transponders on Satcom III -R and Galaxy I, is also preparing for a mid -fall launch on the tions service on a deregulated basis, while Jones Intercable system in Oxnard, Calif., and conversion of operations belonging to its maintaining competing telephone service: parent, San Francisco Chronicle -owned Western Communications Systems, by late this year under regulation." Swift also sent letters tc or early 1986. other members asking them to sign a similar letter to be sent to Fowler.

Aug 5 1985 Broadcastingin M

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TV ONLY L l , Milwaukee, Oklahoma City and San Diego. Commercials will be Superior Pet Products o Five -week scheduled in sports programs. Target: flight is scheduled to kick off in late men, 18 -54. Agency: Pitluk Group, San September in Buffalo and Rochester, Antonio, Tex. both New York, and . Fringe and daytime periods will be used for Stanley Steamer Co. Carpet cleaning commercials. Target: women, 25 -54. firm will launch four -week flight in about Agency: Cabot Advertising, Boston. 12 markets in early September. Commercials will be carried in daytime Velsicol Chemical Flights varying from and fringe periods. Target: women, 25- two to four weeks will begin in nine 54. Agency: Meldrum & Fewsmith, markets in mid -August in support of . Ted dishes it out. Turner Broadcasting herbicides. Commercials will run in late i RADIO ONLY 1 news and sports programs. Target: Chairman is starring in a new farmers, 25 -54. Agency: Kenrick McMahon's Furniture Two week -flight television commercial, lauding the merits of Citibank credit cards, set to begin to- Advertising, St. Louis. will be held in six markets, starting in mid -August. Commercials will be carried night (Aug. 5) on the three broadcast net- works' prime time, early evening and late Freihofer Baking Co. Various breads in daytime periods on weekdays. Target: night news programs. In the commercial, will be accented in four-week effort adults, 25 and older. Agency: Western a man living next door to Turner says that starting in late September in five International Media, Los Angeles. markets in Northeast. Commercials will his neighbor (Turner) used Citi$Shopper to new The in buy a set of dishes. "dishes" be positioned all time periods. Target: i RADIO AND TV 1 1 turn out to be three large satellite dishes adults, 18 -34, 25 -49. Agency: Beckman in Turner's backyard. Turner comments: Associates Advertising, Albany, N.Y. Hardee's Food Systems Fast -food restaurants will launch flights of four to "Aren't they beauties? I picked out the pattern myself." A Citibank spokesper- Car Quest o Nationwide auto parts firm six weeks in four markets on radio and son said last week that the company will will launch four-week flight in Septem- two on television. Commercials will be continue its baseball motif in its new com- ber in more than 50 markets, including placed in all dayparts. Target: adults, mercials: Turner, of course, is owner of the Atlanta Braves; following him to the batter's box for Citibank with be Tommy AP SALABLE UPCOMING FEATURES Lasorda, manager of the Los Angeles Dodgers. Agency is Marschalk Advertis- REcHEcK:IAJ RADIO ing, New York. WIRE 18 -49. Agency: VanSant Dugdale & Co., W) that refuse p schools Philadelphia. A Pprofiles THE GRADE at producingleducing better THAd at them better programs. Van Munching & Co. Amstel light SCHOOLS out wh makes the quality of their beer e end ve upgraded to be average. how they by will be highlighted in four-week flight to learn 8/17. II season v 60-s. is run in advance football begin in late August in about 15 markets. scrip AP previews the upcomingp

Broadcasting Aug 5 1985 12 AT KHJ -TV, WE'RE ALL SMILING.

It's true.

Why? Because KHJ-TV has had the largest share increase of all VHF stations in Los Angeles. Our efforts paid off with a 17% increase. We're contented, but not complacent. After all, our motto is "The Share Must Go On."

KHJ -TV CAPTURES LARGEST SHARE GAIN AMONG ALL VHF STATIONS IN LA

M -SUN 9A -12M DMA HH SHARE + 17% MAY '84 vs. MAY '85.

% SHARE INCREASE KABC, , KTLA , - 6% - 6% - 10% - 10% SHARE FLAT FLAT KCBS IKNBC DECREASE KC OP KTTV

101.1711/ RKOV TELEVISION REPRESENTED By LOS ANGELES BLAIR TELEVISION

*Source: May '84 & May '85 NIELSEN Calif., on radio, and in Bakersfield, in all time periods. Target: adults, 25 -64. Calif., on television, continuing for 15 to Agency: Evans /Lynch Rocket', San Broadcasting Publications Inc. 18 weeks. Commercials will be carried Francisco. Founder and Editor Sol Taishon (1904 -1982)

Lawrence B. Talshof, president. ° 4AWfev® Donald V. West, vice president. David N. Whitcombe, vice president. Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer DFS view. Prime time TV ratings race in fourth quarter may be too close to call, with only 0.3 household rating point separating CBS and NBC, based on regularly scheduled The Fifth Estate programing." Projected 0.3 -point edge, however, goes to CBS, although among younger audiences, such as adults 18 -34, "NBC should continue to outpace the competition." That's Broadcastingo how 1985 -86 prime time season looks to Dancer Fitzgerald Sample in its annual "Prime Time Network Television Analysis," published by DFS media department. It was prepared by Philip 1735 DeSales Street, N.W., Washington 20036 Phone: 202- 638 -1022 Burrell, DFS TV programing vice president. "We see CBS in first place on Friday and Sunday, and in a tie with NBC on Thursday," report asserts. "NBC is expected to win Tuesday and split Lawrence B. Taishoff, publisher a Monday -night victory with ABC. Wednesday and Saturday should be winning nights for Editorial ABC." Of 20 new series on networks this fall, DFS gives 11 shot at longevity, ranks four others Donald V. West, managing editor as long shots and considers five unlikely to be around for New Year's. In DFS's opinion, only Leonard Zeidenberg, chief correspondent. one new series, NBC's Hell Town, starring Robert Blake as hoodlum priest, has clear "hit" Mark K. Miller, senior news editor Kira Greene, assistant to the managing editor aotential. Three others, one at each network, are given "good" chance for success: CBS's Harry Jeneii, associate editor Twilight Zone; ABC's Lime Street, starring Robert Wagner again as rich global investigator, Doug Halonen, Matt Stump, Kim McAvoy, and NBC's John Eggerton, assistant editors. Golden Girls, which DFS calls "this year's funniest TV pilot." Seven series have Susan Dillon, A. Adam Glenn (technology), some potential" in DFS's opinion: Dynasty II: The Colby's, MacGyver, The Insiders and Scott Fitzpatrick, Jeanne A. Omohundro, staff writers. Hollywood Beat, all on ABC; The Equalizer on CBS, and Amazing Stories and Alfred Anthony Sanders, systems manager Hitchcock Presents on NBC. Long shots in DFS's book are Growing Pains and Our Family Randall M. Sukow, research assistant. Honor, both on ABC, and two movie inspired series on CBS: Hometown (from "The Big Chill ") Todd F. Bowie, production and Stir Crazy. DFS's predicted losers are 227 and Misfits of Senior Editorial Consultants Science on NBC; Spenser: For Edwin H. James (Washington) Hire on ABC, and Charlie and Company and George Burns' Comedy Week on CBS. Rufus Crater (New York) O Editorial Consultant Rocco Famighettl (New York) Five at once. Katz Television America has been named national representative of five Broadcasting II Cablecasting stations owned by Outlet Communications. Stations, all previously with Petry Television, are Yearbook David Seyler, manager WJAR -TV Providence, R.I.; wcMH -TV Columbus, Ohio; KSAT -Tv San Antonio, Tex.; KOVR(TV) Joseph A. Esser, associate editor Stockton, Calif., and wcpx-Tv Orlando, Fla. Outlet's vaTL -Tv Atlanta is represented by Katz Advertising Independent while wPDS -Tv Indianapolis is still in Petry fold. likvshington John Andre, sales manager (equipment and O engineering). Media is message. Advertising Council plans to involve agency and advertiser media Robert (Skip) Tash, Southern sales manager Doris Kelly, sales service manager personnel in future. Meg Robert's, classified advertising. president of council, said that media expertise was sought in council's new campaign to New York David Berlyn, senior sales manager prevent child abuse. Media plan was designed by Campbell -Ewald, Detroit, and was Charles Mohr, Ruth Windsor, presented last week to public service directors at all Chicago television stations. Under sales managers. media plan, stations will carry minimum of four to five spots each week and provide gross Hollywood Tim Thometz, sales manager rating points from exposure in daytime, early fringe, late fringe and early morning. Kinney Circulation said Ad Council plans to do more targeting of media and audiences for public service Kwentln K. Keenan, circulation manager campaigns. Patricia Waldron, Sandra Jenkins, Debra De Zarn, Joseph Kolthoff, O Chris McGirr. Production Accent on Spanish. Campbell -Ewald, Detroit, has expanded its Hispanic advertising unit Harry Stevens, production manager and has reorganized it as formal subsidiary called Campbell -Ewald Latina. Latter company is Don Gallo, production assistant. based in Miami and bills $11 million, said to be one of largest Hispanic agencies in U.S. Administration David Accounts include Eastern Airlines, National Rental and Jatuey, N. Whitcombe, vice president/operations. Car beer brewed in Florida. Philippe E. Boucher, controller Albert Anderson. Irving C. Miller, financial consultant Wendy J. Liebmann. Corporate Relations Patricia A. Vance, d,rectc. Bureaus New York: 630 Third Avenue, 10017. Phone: 212 -599 -2830. Stephen McClellan, associate editor Vincent M. Ditingo, senior editor: radio. John Lippman, assistant editor Geoff Fals's, staff writer Scott Barrett, editorial assistant. Marie Leonard, June Chauhan, advertising assistants. Hollywood: 1680 North Vine Street, 9002e. Phone: 2134833148. Richard Mahler, correspondent. Tim Thometz, Héstern sales manager Sandra Klausner, editorial- advertising assistant.

BAmBusinesserican

L Press Inc Torbet signing. Torbet Radio has been selected as national sales representative for Oa WRCO(AM)- WRCH -FM New Britain, Conn. Present for contract signing were (l -r): Tony Fasolino, Founded 1931. Broadcasting-y Tee-caating introduced in 1946. Television acquired in 1961. Cebleeostine executive vice president/chief operating officer, Torbet Radio; Enzo DeDominicis, president, introduced in 1972 o' Reg. U.S. Patent Office. o WRCO(AM) -WRCH-FM, and Pete Vincelette, general sales manager, WRCO(AM)- WRCH-FM. The sta- Copyright 1985 by Broadcasting Publications Inc. tions were formerly represented by Christal Radio. TELEVISION. caw.c..örq..

Broadcasting Aug 5 1985 14 rent Motion Picture rom ITC on Available For Syndication Sale

She Pupt On A Uniform - And Risked Her Life. But When She Took It Off - She Risked Everything!

MtLUUY ANUtISON tU MAHINAHU DONNA I-'L UOW Starring in POLICEWOMAN CENTERFOLD Greg Monaghan Bert Remsen David Spielberg Michael LeClair David Haskel Music by: Fred Karlin Film Editor Robert Florio Director of photography: Woody Omens Produced by: Robert M. Sertner Executive Producer Frank Von Zerneck Written by Jan Worthington Directed by Reza Badiyi A MOONLIGHT PRODUCTION distributed by ITC Entertainment Da _eboor

f , p 1 Aug. 15- Deadline for entries in Women at Work 1985 This week Broadcast Awards, sponsored by National Commis- September Working Women. Information: NCWW, 2000 P Aug 4-7 -Cable Television Administration and Mar- sion on Sept. 5Ca bletetevision Advertising Bureau loci Street, N.W., suite 508, Washington, 20036; (202) 872- advertising sales workshop. Quality Inn, Vernon, Conr keting Society 11 th annual conference. Theme: "Bridg- 1782. ing the Gap: From Strategy to Reality" Fairmont hotel, Sept. 6- Deadline for entries in 1985 Gabriel Award San Francisco. Aug. 15- Southern California Cable Association competition, sponsored by UNDA -USA. Informatior "Taking the Lead: Beyond the Bottom Line." Aug. 7-8- Broadcasters Association annu- seminar, Jay Cormier, Merrimack College, North Andove Marina del Rey Marriott, Marina del Rey, Calif. Mass.; al summer convention. Pioneer Inn, Oshkosh, Wis. (617) 683.7111. Aug. Archival screening of Three for Tonight, and Manage Aug. 8 -Women in Cable, Bay Area chapter, picnic 21- Sept. 6.7- 1Radio Station Ownership sponsored by Academy of Television Arts and Sci- ment," seminar sponsored by in cr and "rap session." John Ryan Park, Foster City, Calif. UCLA Extension ences. Directors Guild Theater, Los Angeles. operation with Southern California Broadcasters A: Aug. 8.18-381h International Film Festival of Locarno, sociation. Sheraton Plaza La Reina hotel, Los Angeles Aug. 21 -23 Defense Seminar sponsored by the Switzerland, including category for television movies. -Libel Broadcasters and the Libel Locarno, Switzerland. Information: 093- 31- 02 -32. National Association of Sept. 6.10-International Institute of Communier Defense Resource Center. Hyatt Regency. O'Hare. Chi- tions 16th annual conference, "Communications: Th Aug. 8-Sept. 14-Space WARC, first of two sessions to cago. Crossroads of Culture and Technologies." Keio Plaz: develop plan for space services in geostationary orbit- Aug. 22 National Religious Broadcasters Asso- Intercontinental hotel, Tokyo. Information: (01) 381 al arc. Some 150 countries expected to attend. Gene- -23- Southcentral regional convention. Ramada Inn, 0671. va. Second session of World Administrative Radio ciation Memphis. Conference scheduled for October 1988. Geneva. Sept. 7 -37th annual prime time Emmy Awards Aug. 22-24--West Virginia Broadcasters Association pr Aug. 9.16- Directors' Guild Hollywood workshop, sentation banquet, primarily for creative arts categc fall meeting. Greenbrier, White Sulphur Springs, W Na. sponsored by American Film Institute. Directors' ies. presented by Academy of Television Arts and Sr Guild headquarters, Los Angeles. Aug. 23- 24-"Investigative Reporting in Agricul- entes. Beverly Hilton hotel, Los Angeles. ture," conference sponsored by University of Miss- Aug. 11-13-Arkansas Broadcasters Association con- Sept. 8- 10- Broadcasters Association annu ouri- Columbia, Investigative Reporters and Editors vention. Sheraton Hot Springs, Lakeshore Resort, Hot convention. Eagle Ridge Inn, Galena. III. Office. Hamilton Inn, Colum- Springs, Ark. and Agricultural Editor's bia, Mo. Sept. 9- Deadline for entries in 28th annual Intern tional Film & TV Festival of New York awards cor , 1 sponsored Aug. 25-27-Eastern Cable Show, by petition. Information: (914) 238 -4481. Also In August Southern Cable Television Association. Georgia World Congress Center, Atlanta. Sept. 9-10- Television Bureau of Advertising gros Aug. 12- 14- Television Bureau of Advertising /Ster- heads meeting. Hyatt O'Hare, Chicago. ling Institute managing sales performance program Aug. 26-28--Television Bureau of Advertising/Ster- for sales managers. Georgetown Inn, Washington. ling Institute performance management program for Sept. 1O-Cabletelevision Advertising Bureau loc account executives. Georgetown Inn, Washington. advertising sales workshop. Hyatt Regency, Minneap. Aug. 13- Washington Executives Broadcast Engi- lis. neers monthly luncheon. Roma restaurant, Washington. Aug. 27-Ohio Association of Broadcasters news di- Information: (703) 644 -3013. rectors' workshop. Columbus Marriott Inn North, Co- Sept. 10-11- Television Bureau of Advertising boai lumbus, Ohio. of directors meeting. Hyatt O'Hare, Chicago. Aug. 13-15--Computer graphics show, sponsored by National Computer Graphics Association. Boston Aug. 30 -Sept. 8- International Audio and Video Fair Sept. 11- 14- Radio -Television News Directors Ass' Bayside Exposition Center, Boston. Information: (703) Berlin. Exhibition grounds, Funkturm (Radio Tower), dation annual convention. Awards banquet speake 698 -9600. Berlin. Information: AMK Berlin, Messedamm 22, D- CBS's Dan Rather. Keynote speaker: ABC's Peter Jei 1000, Berlin 19; (030) 30 -38 -1. nings. Opryland hotel, Nashville. Indicates new entry

Aug. 4-7 -Cable Television Administration and Broadcasters 64th annual convention. Dallas Con- Marketing Society 11th annual conference. Fair- Major vention Center, Dallas. Future conventions: Dallas, mont hotel, San Francisco. March 29 -April 1, 1987; Las tegas, April 10 -13, 1988; Las Vegas, April 30-May 3, 1989; Dallas, Aug. 8 -Sept. 14 -Space WARC, first of two ses- ings: Nov 17 -19, 1986, Century Plaza, Los Ange- March 25 -28, 1990, and Dallas, April 14 -17, 1991. sions to develop plan for space services in geosta- les, and Nov 18 -20, 1987, Washington Hilton, April 27-30, 1986-Broadcast Financial Manage- tionary orbital arc. Some 150 countries expected to Washington. attend. Second session of World Administrative ment Association/Broadcast Credit Association Radio Conference scheduled for. October 1988. Dec. 4-6-Western Cable Show, sponsored by 26th annual conference. Century Plaza, Los Ange- Geneva. California Cable Television Association. Anaheim les. Future conference: April 26-29, 1987, Marriott Convention Center, Anaheim, Calif. Copley Place, Boston. Aug. 25-27- Eastern Cable Show, sponsored by Southern Cable Television Association. Georgia Jan. 5-9, 1986-Association of Independent Tele- April 28-29, 1986-Cabletelevision Advertising Nbrld Congress Center, Atlanta. vision Stations 13th annual convention. Century Bureau fifth annual conference. Sheraton Center, Plaza, Los Angeles. New York. Sept. 11 -14- Radio -Television News Directors Association international conference. Opryland, Jan. 17-21, 1986-NATPE International 23d an- May 14-17, 1986 - American Association of Ad- nual Nashville. Future conventions: Aug. 26 -29, 1986, convention. New Orleans Convention Center, vertising Agencies annual meeting. Greenbrier, New Salt Palace Convention Center, Salt Lake City, and Orleans. Future convention: Jan. 24 -27, 1987, White Sulphur Springs, W. Va. New Orleans. Sept. 1 -4, 1987, Orange County Convention Cen- May 18. 21,1986- CBS -TV annual affiliates meet- ter, Orlando, Fla. Feb. 1-4, 1986-Sixth annual Managing Sales Con- ing. Century Plaza hotel, Los Angeles. ference, sponsored by Radio Advertising Sept. 11 -14- "Radio '85: Management and Pro- Bureau. May 21 -25, 1986- American Women in Radio Amfac Airport hotel, graming Convention," second annual conference Dallas. and Television 35th annual convention. Westin Ho- jointly sponsored by National Association of Feb. 2 -5, 1986- National Religious Broadcasters tel Galleria, Dallas. Broadcasters and National Radio Broadcasters 43d annual convention. Sheraton Washington, June 8-11, 1986-NBC-TV annual affiliates meet- Association. Dallas Convention Center, Dallas. Washington. ing. Hyatt Regency, Maui, Hawaii. Atlantic City Sept. 18-20--Atlantic Cable Show. Feb. 7-8, 1986 -Society of Motion Picture and June 11 -15, 1986- Broadcast Promotion and Convention Center, Atlantic City N.J. Information: Television Engineers 20th annual television con- Marketing Executives/Broadcast Designers Asso- (609) 848 -1000. ference. Chicago Marriott, Chicago. ciation annual seminar. Loew's Anatole, Dallas. Fu- Oct. 27 -Noe 1- Society of Motion Picture and Feb. 27 -March 1, 1986 -17th annual Country Ra- ture conventions: June 10 -14, 1987, Peachtree Pla- Television Engineers 127th technical conference dio Seminar, sponsored by Country Radio Broad- za, Atlanta; June 8 -12, 1988, Bonaventure, Los and equipment exhibit. Convention Center, Los An- casters. Opryland hotel, Nashville. Angeles, and June 21 -25, 1989, Renaissance Cen- geles. March 15-18, 1986 - National Cable Television ter, Detroit. Nov. 10-13-Association of National Advertisers Association and Texas Cable Television Associ- June 14- 18,1986- American Advertising Feder- annual meeting. Boca Raton hotel, Boca Raton, ation combined annual convention. Dallas Con- ation national convention. Grand Hyatt, Chicago. Fla. vention Center. Future conventions: May 17 -20, June 19-22, 1986 -NATPE International sec- Nov. 20.22- Television Bureau of Advertising 1987, Las Vegas. ond annual production conference. Adams Mark 31st annual meeting. Anatole, Dallas. Future meet- April 13-16, 1988- National Association of hotel, St. Louis. Information: (212) 757 -7232.

Broadcasting Aug 5 1985 iC .ept 11-14-"Radio '85: Management and Program - 848 -1000. Sept. 19 -Cabletelevision Advertising Bureau local tg Convention," second annual conference, jointly advertising sales workshop. Los Angeles Airport Hil- Sept. 18-20--Television Bureau of Advertising sales ponsored by National Association of Broadcasters ton, Los Angeles. advisory committee meeting. Rye Town Hilton, Rye, N.Y. nd Association. Dallas National Radio Broadcasters Sept. 19 -20-CBS Radio Network affiliates conven- Dallas. Televi- :onvention Center, Sept. 18-21-American Women in Radio and tion. Waldorf- Astoria, New York. Advertising Bureau local sion, North Central area, conference. Marc Plaza, Mil- Sept 12- Cabletelevision waukee. Sept. 19-20-Institute of Electrical and Electronics dvertising sales workshop. Sheraton International at )'Hare, Chicago. tept 13-14 -Rocky Mountain Film and Video Expo 15, project of Film and Video Association. rez' 7uGiIC4 tegency hotel, Denver. Information: (303) 837 -8603. i tept. 13-15-Latin American conference for journal- A professional's guide to the intermedia week (Aug. 5 -11) as, co- sponsored by Foundation for American Com- and Institute of the uunications, Tinker Foundation Network lmericas. L'Enfant Plaza, Washington. Information: television ABC: Command 5 (action), Monday 9 -11 p.m.; Venom (terror), 213) 851-7372. Thursday 8 -10 p.m.; PGA Championship (golf), Saturday and Sunday 3:30 -7 p.m. CBS: D -5- B: 8 -9 pt. 14- Deadline for entries in International Emmy Steel Collar Man (adventure -comedy), Wednesday p.m. NBC: The Motown Revue wards, sponsored by National Academy ofTelevi- Starring Smokey Robinson* (music- comedy series), Friday 9 -10 p.m.; The Great Communi- ion Arts and Sciences, International Council. Infor- cators of Sports (documentary and live call -in), Sunday 4:30 -6 p.m. PBS (check local times): (212) lation: 308 -7540. The Shakers: Hands to Work, Hearts to God (portrait), Wednesday 9 -10 p.m.; Triple Grand sept. 15- 17- National Religious Broadcasters Asso- Jazz (piano recital), Wednesday 10 -11 p.m.; James Jones: Reveille to Taps (portrait), Sunday meeting. Los Angeles Mar - iation western regional 10-11 p.m. ott, Los Angeles. kept. 17-Southern California Cable Association lun- Cable Arts & Entertainment: Man From Moscow (three -part drama), Wednesday 8 -9 heon. Speaker: Neil Austrian, chairman and chief ex- 14 "Northern cutive officer, Showtime/The Movie Channel. Marina p.m., continuing Aug. and 21; Lights" (drama), Saturday 8 -10 p.m.; The Stars let Rey Marriott, Marina del Rey, Calif. Look Down" (drama), Saturday 10 p.m.- midnight. The Disney Channel: "A King in New York" p.m. sept. 17- Presentation of second annual Cable (Charlie Chaplin film), Monday 9 -11 HBO: 1st and Ten* (comedy series), Saturday wards for Programing Excellence of Cable Television 11:30 p.m.- midnight. Wrescrv) Atlanta: Vietnam: The Ten Thousand Day War* (13 -part letwork of New Jersey, Bally's Park Place, Atlantic series), Saturday 10:05 -11:05 p.m. ;ity, N.J.

I Sept. 17- Cabletelevision Advertising Bureau local Museum of Broadcasting (1 East 53d Street, New York) Satire in the Seventies, one Inn, Portland Air - .dvertising sales workshop. Sheraton episode each from "Monty Python's Flying Circus" and "The Great American Dream Ma- tort, Portland, Ore. chine," Tuesday- Saturday at 12:30 p.m., 2:05 p.m. and 3:45 p.m. and Tuesday at 5:30 p.m. Network of America annual iept 17- 20-Telocator Discovery: Rare Honeymooners, 75 rereleased Honeymooners half- hours, screened with onvention and exposition. Speakers include Con- gressmen Al Swift (D- Wash.) and Matthew Rinaldo (R- hour -long episodes of Cavalcade of Stars, Tuesday- Saturday at noon, 1:45 p.m., 3:30 p.m., 1.J.). MGM Grand hotel, Las Vegas. Information: (202) 5:15 p.m. and 7 p.m., now through Sept. 26. 67 -4770. tept. 18.20-Atlantic Cable Show. Atlantic City Con - 'denotes series premiere ention Center, Atlantic City, N.J. Information: (609)

On July 13th, the world became a little smaller.

On July 13, 1985, the world became a little smaller. Not smaller in terms of distances, miles or meters. Smaller in terms of people's ability to reach out to each other, both humanistically and technologically. In the face of the satellite industry's greatest logistical challenge, our technology triumphed, establishing more definitively than any prior transmission the viability of satellite communications. That our triumph benefited so noble a cause makes our success even more satisfying. As the company chosen to provide the major satellite feeds out of J.F.K. Stadium, we at S.T.A.R.S. take pride in our trans- portable uplink/downlink trucks, our technical personnel, and our ability to meet the demands of projects like LIVE AID. Our "go anywhere, do anything" attitude can help make your bold projects possible. Projects that become a little bigger because we make the world a little smaller.

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HIGH SPEED DATA TRANSMISSION VIDEOCONFERENCING SIGNAL ENCRYPTION TV NETWORKING LONG DISTANCE VOICE COMMUNICATIONS FULL MOTION VIDEO TV FM PROGRAM DISTRIBUTION NEWS FEEDS SPECIAL EVENT BROADCASTS ELECTRONIC MAIL

Broadcasting Aug 5 1985 Engineers Broadcast Technology Society fall broad- South Central area, conference. Park Suite, Oklahoma Oct. 11- Fourteenth annual "CSU Broadcast Day, cast symposium. Hotel Washington, Washington. Infor- City. Colorado State University. Overall theme: "Radio -Tele mation: (202) 429 -5346. Oct. 6-8-Pennsylvania Association of Broadcasters vision and Politics." Luncheon speaker: former Presi dent Gerald R. Ford. Information: Dr. Robert Sept. 20-22 -Maine Association of Broadcasters an- fall convention. Sheraton Station Square hotel, Pitts- K. Mac nual meeting. Sebasco Estates, Sebasco, Me. burgh. Lauchlin, department of speech communication, CSU (303) 491-6140. Sept. 20-22- Economics II, conference for journalists, Oct. 6.8- Kentucky CATV Association annual fall Oct. 11- sponsored by Foundation for American Communica- convention. Capital Plaza hotel, Frankfort, Ky 12-Friends of Old Time Radio 10th annua tions. Keystone Conference Center, Keystone, Colo. convention. Holiday Inn -North. Holiday Plaza, Newark Oct. 6-8 -North Carolina Association of Broadcast- N.J. Information: Jay Hickerson, (203) 795-6261 o Sept. 21- 24- Intelevent '85, fourth annual telecom- ers annual convention. Winston Plaza, Winston- Salem, (203) 248 -2887. munications conference, sponsored by Finley, Kum - N.C. ble, Wagner, Heine, Underberg, Manley & Casey; Oct. 11- 13- Illinois News Broadcasters Association Oct. E.F. Hutton; Peat, Marwick, Mitchell & Co., and In- 6-9- National Broadcast Association for Com- fall meeting. Chancellor Inn, Champaign, III. ternational Herald Tribune, and produced by Interna- munity Affairs meeting. Albuquerque Marriott, Albu- querque, N.M. Oct 13-15 -Women in Cable national managemen tional Televent Inc. Speakers include Richard Butler, skills conference, "Managing a Maturing Business.' ITU; Richard Colino, Intelsat; Andrea Caruso, Eutelsat, Oct. 8-12-MIPCOM '85, international film and pro- Westin hotel, Denver. and Mimi Dawson, FCC commissioner. Hotel Mont- gram market for television, video, cable and satellite. Oct. fleury, Cannes, France. Information: (202) 857 -4612. Cannes, France. Information: David Jacobs, Perard As- 13-15--Nevada Broadcasters Association annua sociates, (516) convention. Alexis Park hotel, Las Vegas. Sept. 22- Presentation of Academy of Television Arts 364 -3686. Oct. 13-15-National and Sciences' 37th annual prime time Emmy awards, Oct. 9-11-National Religious Broadcasters Midwest Religious Broadcasters Associ' ation Southwestern regional on ABC -TV originating from Pasadena Civic Audito- regional conference, "Building Relationships." Holiday convention. Holidome, Ir- ving, Tex. rium, Pasadena, Calif. Inn -Chicago City Center, Chicago. Information: (312) Sept. 24-International Radio and Television Soci- 668 -5300. Oct. 13.16 -Women in Cable fourth national manage- ment conference, "Managing Maturing ety newsmaker luncheon. with FCC Chairman Mark Oct. International Radio and Television Soci- a Business," it 10- conjunction with Fowler. Waldorf- Astoria, New York. ety "Broadcaster of the Year" luncheon, honoring Denver University, featuring "cable case studies." Westin Tabor ABC's Ted Koppel. Waldorf- Astoria, New York. Center hotel, Denver. Infor- Sept. 24- Cabletelevision Advertising Bureau local mation: (202) 296 -7245. advertising sales workshop. St. Louis Airport Marriott, Oct. 10-Connecticut Broadcasters Association an- Oct. 15-17-Seventh annual St. Louis. nual meeting and fall convention. Parkview Hilton, Hart- Satellite Communications Users ford, Conn. Conference. Louisiana Superdome, New Or- Sept. 25-27-National Religious Broadcasters Asso- leans. ciation Southeastern conference. Ritz Carlton, Atlanta. Oct. 10-11- Broadcast Financial Management Asso- Oct. 16-18-International Music Video Festival. The Sept. 25-27-Great Lakes Cable Expo, sponsored by ciation/Broadcast Credit Association board of direc- tors meetings. Marriott Copley Place, Boston. Kensington Rainbow, London. Information: (212) 245 cable TV associations of Indiana, Illinois, Ohio and 4580. Michigan. Keynote speaker: Ed Allen, chairman, Na- Oct 10- 12- VAestern area conference of American tional Cable Television Association. Indianapolis Con- Women in Radio and Television. Rainbow hotel, Great Oct. 16-19- American Association of Advertising vention Center and Hoosier Dome. Falls, Mont. Agencies Western region convention. Hyatt Regency Monterey Monterey, Calif. Sept. 26- Cabletelevision Advertising Bureau local Oct. 10-13-National Black Media Coalition 12th an- advertising sales workshop. Cleveland Airport Marriott, nual media conference. Shoreham hotel, Washington. Oct. 17 -18-Society of Broadcast Engineers, Pitts. Cleveland. burgh chapter, 12th regional convention and equip- ment exhibit. Howard Johnson's Motor Lodge, Monroe Sept. 26-28- International Mobile Communications ville, Pa. Show and Conference, sponsored by Electronic In- rr - ta L dustries Association. Washington Convention Center, Oct. 17- 20-American Women in Radio and Televi. Washington. sion Northeast area conference. Ramada Renais Al Fetch, VP and general manager, sance, Washington. Sept. 26-29- Southeast area conference of American WYRK(FM) Buffalo, N.Y, joins WVKOIAM)- Women in Radio and Television. Ritz Carlton Buck - Oct 18-Radio - Television News Directors Associ head, Atlanta. WSNY(FM) Columbus, Ohio, as VP and ation region 12 meeting with region one, Society o general manager. Stations were incor- Professional Journalists/Sigma Delta Chi. Sherator Sept. 27 -29 -North Dakota Broadcasters Associ- Center, New York. ation annual convention. Sheraton -Galleria hotel, Bis- rectly identified as New York in "Fates & marck, N.D. Fortunes," July 29. Oct. 18-20- Economics conference for joumalists, co sponsored by Foundation for American Communica. Sept. 28-Oct. 1-Texas Association of Broadcasters lions and Chicago Tribune. Harrison Conference Cen- radio- TVengineering conference /fall convention (man- ter, Lake Bluff, Ill. Information: (213) 851-7372. agement conference). Registry hotel, Dallas. Capsule on Concept Productions in syndicators' section of radio special re- Oct. 20-23- American Children Television Festival Sept. 29 -Oct. 1- Minnesota Broadcasters Associ- port in July 22 issue should have said that being held for first time by Central Educational Net. ation fall convention. Holiday Inn, Winona, Minn. work and noncommercial WTTW -TV Chicago. Drake Concept provides stations with up to Sept. 29-Oct. Washington State Association of hotel, Chicago. Information: (312) 545 -7500. 1- 15 minutes, not 50 minutes, of custom- Broadcasters fall meeting. Sheraton Inn, Tacoma, Oct. 21- 24- Computer graphics show, sponsored b) Wash. ized material per week per announcer. National Computer Graphics Association. Georgia Also, rates for small markets begin at Nbrld Atlanta. Sept. 29 -Oct. 1 -New Jersey Broadcasters Associ- Congress Center, ation 39th annual convention. Golden Nugget casino $490, not $450. Oct. 22 -24-Mid -America Cable TV Association ar hotel, Atlantic City, N.J. nual convention. Vista International, Kansas City, Mc Oct. 22- 24-New York State Broadcasters Sept. 29-Oct. 2- National Association of Telecom- Union's Ill satellite has Assoc. munications Officers and Advisers annual confer- Western Westar ation 31st annual meeting. Americana Inn, Albany, N.' ence. Park Terrace Airport Hilton, St. Louis. Information: 12 C-band transponders, not 24, as indi- Oct. 22.24 -Ohio Association of Broadcasters fall cor (202) 626-3250. in chart accompanying July 8 cated vention. Hyatt on Capitol Square, Columbus, Ohio. for for 1986 Ohio State "Special Report" on satellites. Sept. 30-Deadline entries Oct. 22- 26- Southern Educational Communication Awards for programs broadcast from July 1, 1984, Association conference of regional public broadcas' through June 30, 1985. Information: (614) 422 -0185. National Association of Broadcasters ers. Excelsior hotel, Little Rock, Ark. Information: (80: Sept. 30-Oct. 3 -Sixth annual Nebraska Videodisk 799 -5517. did not recommend FCC approve Ad Au- Symposium, sponsored by University of Nebraska - Oct. 23-25-- National Religious Broadcasters Ass Lincoln's Nebraska Videodisk Design /Production dit TV commercial coding system, as ciation Eastern area conference. Philadelphia Airp( Group. Nebraska Center for Continuing Education and reported in July 22 "In Sync" item. NAB Marriott, Philadelphia. Nebras- Cornhusker Center on campus of University of asked commission, if it did authorize Oct. 27 -Nov. 1-Society of Motion Picture and Telev ka, Lincoln, Neb. Information: (402) 472 -3611. service, to maintain licensee control Sion Engineers 127th technical conference and equit ment Angeles Los Ar over and restrict signal segment used exhibit. Los Convention Center, r f geles. for coding. October Oct. 30-Nov. 1- Broadcast Financial Managemei O Oct. 1-Deadline for applications for Jefferson Fellow- Association/Broadcast Credit Association board of c ship program of East -West Center, for experienced Figures supplied by National Radio rectors meeting. Marriott Copley Place, Boston. news editors, writers and broadcasters to study Pacific Broadcasters Association in last Basin news issues. East-West Center, Honolulu. Infor- I f mation: (808) 944 -7204. week's story (July 29) about Radio '85 Management and Programing Conven- November Oct. 2-4--Careers conference, sponsored by Institute of Electrical and Electronics Engineers and United tion were incorrect. There is about 33,000 Nov. 1- Deadline for nominations for Golden Am versary States Activities Board. Royal Sonesta hotel, Boston. square feet of exhibit floor space, not Director's Awards, under aegis of Ohio Sta Awards, sponsored Information: (202) 785-0017. 311,000. by Ohio State University's Insi tute for Education by Radio-Television. Informatio Oct 4-6-American Women in Radio and Television, (614) 422 -0185.

Broadcasting Aug 5 1955 4o SBE addendum

EDITOR: Your "In column for the July e"- Sync" 22 issue outlined several concerns of the (Ope oVi broadcast engineering community that the Society of Broadcast Engineers has been try- ing to bring to the attention of nontechnical management, as well as the FCC. Your cov- erage omitted key information concerning Completing the circle with more intelligent receiver design, in- SBE's proposals related to FCC spectrum cluding active "whistle" filters and selecta- policy. ble sideband demodulation for monaural sig- Although the FCC is actively promoting EDITOR: Leonard Kahn's remarks in "Open nals. Many people who don't have the more efficient use of the spectrum by all Mike," July 15, were right on target. How- benefit of CATV or earth stations rely on services, SBE feels the agency overlooked ever, there is one point in the AM/FM fracas skywave service for their sports coverage real -time coordination as a solution to some that is consistently neglected: consumer edu- and entertainment. Fairly simple measures shortages having to do with mobile oper- cation. Unfortunately, the AM broadcaster which aren't being employed now can bring ations. TV ENG operations in the 2 ghz band not only has to fight the technical details about a radical improvement in the ease of in the Los Angeles area are conducted under inherent in the medium, but must overcome use of an AM receiver. It's kind of hard to the framework of what has been called the widespread ignorance about the selection, select an AM station by frequency when the Home Channel Plan. Implemented for the purchase and use of radio receivers. An en- dial goes "5 7 9 13 16." 1984 Olympics, this plan has shown some tire generation of people seems to have Minimum availability of receivers and promise as a long -term solution for many missed even the most rudimentary points of zero availability of AM stereo knowledge major markets where the number of TV radio theory. (For a parallel example of this, contribute substantially to the AM broad- ENG users exceeds the number of available compare the level of technical discussion in caster's woes. Good programing and signal channels. Wireless World and some of the American processing (or the lack thereof) go without The Home Channel Plan was filed as an consumer audio magazines.) saying. It is incumbent on the AM broad- exhibit with SBE's comments on the FCC's My attempts to purchase an AM stereo casting community to reverse this situation Docket 85 -36. Anyone wanting a copy may receiver (oddly enough, to receive.a monau- at once, before stations start turning in their contact SBE's counsel, Chris Imlay, at (202) ral station in wide band) were highly frus- licenses in droves. York David Anthony, 296-9100.-Richard A. Rudman, presi- trating. In about 80% of the cases, salespeo- chief development engineer, DataSpan Inc., dent, Society of Broadcast Engineers, Los ple didn't know what AM stereo was. The Charlotte, N.C. Angeles. remaining 20% stated categorically that AM stereo was either "synthesized" or "fake" or was "no better than mono." A highly es- teemed friend of mine who should know bet- ter was confused about the nature of AM stereocasts, stating: "Well, since X went ste- reo, I didn't think it was that great." It took several calls to local stations (and even then, receptionists didn't know what we were talk- ing about) and a high -level engineer to find one dealer in our market who sold AM stereo radios. And that dealer -a department store-had one, a demonstrator, and was planning to close that model out. AM stereocasts (and wideband reception of some monaural stations) have been highly satisfying. One of my favorite pastimes is to take a receiver to long -time AM haters and watch their facial expressions as they flip the switch from "narrow- mono" to "wide -ster- eo." No one to date has said that the sound Before and... after was inadequate, although they haven't ex- actly stated that it was of reference system quality, either. None of the people tested thus Less means less of the four -station renewal weighed in at far have had anything adverse to say about about 16 pounds seven ounces. It in- either C -QUAM or Kahn; they also had nev- EDITOR: I've intended to relay thanks for volved the efforts of approximately 20 er before known that there were four systems John Summers's [executive vice presi- staffers -not including the work done by competing. dent, National Association of Broadcast- our Washington attorney (and expense), Due to the large amount of RFI in the ers] letter in BROADCASTING on April 15, as renewals proceeded through channels. average home, receiver placement is abso- outlining the values of deregulation. I've The next renewal-again four stations- lutely critical. In many cases, I've found been busy struggling with the economic involved approximately 900 man-hours people who don't even fold out the loopstick impacts of the poor farm economy. When and various efforts of some 23 staff mem- antenna from the back of their receiver, al- farmers hurt, we hurt! bers. though they go to great lengths to receive The really pregnant effects of deregu- The contrasting work done in our 83 distant FM stations. lation focus much more dramatically on renewals of four stations (now two com- What is required is a massive customer re- the staffs of stations like ours, where a bined AM/FM entities) is graphically il- education program, and inexpensive porta- limited staff must wrestle with paper lustrated in the other picture, which also ble receivers that can also be connected to work while concurrently applying reme- reflects the ravages of the young man be- the customer's home high fidelity equip- dial efforts to that old -fashioned element hind the "stacks." Henry Geller hasn't ment. Use of portable (as opposed to mains of "profit "! burned the midnight oil buried in such operated) sets also tends to decouple the sets I'm enclosing a picture relating to our efforts. -Bob Thomas, executive vice from inductive pickup of endogenously pro- four stations' license renewal in 1971. president, Beef Empire Stations, Nor- duced RFI. Originals and copies (necessary copies) folk, Neb. Receiver manufacturers can do their part

Broadcasting Aug 5 1985 C Yo: dayYerío

A sports rights commentary by Susan Harrison, vice president, Frazier, Gross & Kadlec Inc., Washington AM scores points game wrap -around broadcasts to attract the sports -minded audience and expand the carrying football limited spot inventory available for sale dur- The rights to broadcast professional football ing the games. games bring four distinct benefits to AM Between 1980 and 1984, payments by lo- radio stations. cal radio stations in NFL markets for regular football rights more than tri- The broadcasts increase a station's audi- and pre- season mil- improve its demographic composi- pled, from $4.5 million to nearly $15 ence and whether tion. lion. We asked our survey group these costs are jus- They attract new advertisers to the sta- station management feels their stations will gen- tion. tified by the revenue All answered that They generate substantial incremental erate from the broadcasts. of sports rights justify the revenues for the station. the total benefits The rights substantially enhance fair costs. market value. The sales managers attributed from 10% Professional football attracts a pool of de- to 20% of their radio stations' total annual desirable listeners. More- revenue directly to the NFL broadcasts and mographically Susan Harrison is vice president of Frazier, with a golden related programs. They were quick to point over, it provides the station Kadlec Inc., a Washington -based other dayparts Gross & out, however, that despite this significani opportunity to cross -promote financial consulting firm that audience levels communications revenue contribution, the escalating cost of to these listeners and build specializes, among other things, in evaluating throughout the schedule. The broadcasts are sports rights and broadcast production has the market value of broadcast properties for resulted in low incremental profits and mar- an incentive to program other sports- orient- purposes. She heads the firm's not sales and tax gins for the sports segment. Some even de- ed broadcasts to retain this audience, new market research services group, and but during scribe football broadcasts as "loss leaders." only before and after the game, authored the section on "Excellence in The station operator, The sales managers agreed on two points other time periods. Financial Management for Radio" in the highly valuable audience he can (1) Professional football is expensive pro aware of the National Association of Broadcasters - rates for spots in these graming. It is exceptional for a radio statiot sell, can (1) raise published "Radio: In Search of Excellence." "new- to generate substantial profits from NFI broadcasts, (2) generate substantial Prior to joining FG &K Harrison was a (3) improve revenue broadcasts. (2) There is no other sing( to- station" revenue and researcher and technical writer for Max W. in all dayparts. These factors, in corn - broadcast that contributes as much to thei shares Anderson & Associates, urban planners, and pro- image in the marketplace and is s( bination with the image- building Madison, Ws. station's motional benefits of carrying sports, en- highly promotable. hance the station's financial strength and fair It is this last factor, image and promotion market value. With football attracting a larger and more that characterizes the true value of sport Frazier, Gross & Kadlec's Market Re- demographically salable audience to the AM broadcast rights to AM radio stations. search Services group analyzed the audience station, local and national advertisers, intent While there is no conventional rule o shares of 19 AM stations that broadcast on reaching these target listeners, will per- thumb that applies to evaluating AM station: home team NFL games in 1983 and 1984. ceive the station as a must -buy. that hold the broadcast rights to professiona Our purpose was to compare those stations' The unparalleled audience strength in football, it is clear that these stations hav( audience levels during football season (Ar- men 18 -34 that football provides will, in it- enhanced fair market values. bitron's fall sweep) with the nonfootball self, attract additional advertisers to the sta- Football carriage increases the station'. spring sweep. tions. Moreover, some advertisers set aside a ratings, not only in the affected daypart bu We first examined shares for Total Persons portion of their spot budgets for professional throughout the broadcast schedule. Tilt 12 -plus. All 19 stations exhibited share in- and college football. Many local businesses broadcasts promote extraordinary listene creases in their total audience in the fall that want to be identified with sports broad- loyalty and encourage further sampling o books ranging from less than half a point to casts are willing to pay a premium to have the station by nontypical AM listeners. Foot three share points. On the average, the 19 their messages within or adjacent to the ball carriage carves a distinct and exclusive stations' audience shares were nearly 20% event. niche for the station in its market, creating higher in the fall than in the spring. Because advertisers interested in reaching an image around which effective promotion To focus more specifically on the target the target demographic (in particular those al and marketing campaigns can be built. audience, we analyzed shares for men 18- selling beer, cars and related automotive pro- Major sports rights are a valuable asset fo 34. In this desirable demographic group, the ducts and hardware/power tools) must make any broadcaster. Even with a diminishe( sweep -to -sweep variances were more pro- their buys early to avoid a competitive con- profit margin, the professional footbal nounced. Fall audience shares, on the aver- flict, sponsorships are typically sold out sub- broadcast, in particular, and attractive sport age, were double the spring shares for these stantially in advance of the start of the sea- broadcasts in general, make economic sens( listeners. son. for the AM radio broadcaster in majo AM radio station operators have a clear The station operator, aware of his highly league cities. Combined with the promotion opportunity to promote other program seg- valuable professional football audience, will visibility and goodwill engendered by thesi ments appealing to this highly desirable tar- raise rates to achieve substantially greater broadcasts, we think the rights add at leas get demographic. Through creative promo- revenue from the broadcasts. 10% to 20% to the value of an AM station tions during the games, and in the pre -game Our informal survey of sales managers at Based on our research, we urge any AN and post -game shows, and through effective AM stations with NFL rights indicated that station to analyze both the economic an lead -in and lead -out programing, the station they are able to sell time during these broad- noneconomic advantages of sports broad can communicate a contemporary image to casts at rates up to 15 times the rates in casting, acquire the rights over as long the younger listener in an effort to reposition normal comparable dayparts. Additionally, term as possible, and incorporate the broad itself in the marketplace. the operator can produce pre-game and post- casts into the station's program format.

Broadcasting Aug 5 1985 Katz American Television representing major market affiliates Katz Television Continental representing medium and smaller market affiliates Katz Independent Television representing independent stations exclusively

Katz Television Group. The best. SIJnSRT 5314.ar A service of TVSC /GROUP W PRODUCTIONS .1, thanks the following fór their generous contribution BONDED SERVICES/NOVO COMMUNICATIONS in reaching over 1.5 billion people throughout the thanks world with the Live Aid message! Worldwide Sports and Entertainment, Inc. Brightstar- Visnews- Western Union Hughe Mike Mitchell and Hal Uplinger Galaxy Communications Equatorial Com- for their confidence in selecting SYNSAT" for the munications Rainbow Network Communica domestic /international satellite distribution of the Lions STARS of Houston Videostar of Atlanta most important international event in the history of Houston International Teleport C.T.M. of broadcasting' Washington GuyCom of Dallas Wold Communications El Comsat Intelsat The Live Aid Concert from Philadelphia and Foundation for Global Broadcasting London for African famine relief TVSC /Group W Productions v A

ULY13th R A D I O T E L E V I S I O N C A B L E S A T E L L I T E

O O tEgrLJ LJa bl. 109 No. 6

-J TOP OF THE WEEK CBS calls victory in Turner challenge irner suffers setbacks at hands proxy fight to throw out the current CBS Turner's request for a permanent injunction both federal judge and FCC: board of directors. Such a scenario would still stands. In New York, if either party still though takeover possibility likely take place in late April, traditionally wishes to pursue the litigation, it will have to .mains alive, through increased the time of CBS's annual shareholders meet- let the judge know before a deposition ash offer or proxy fight, observers ing. At that time, a Turner slate of nominees schedule can be set. ew that as an unlikely scenario for the board would compete with the in- What sent Turner back to the drawing cumbent directors for shareholder approval. board were the spoken pronouncements last 2. BS believes that the Turner otter as pro - Those contacted seemed to give little week in federal office buildings in Atlanta )sed is dead," said Bill Lilley, CBS senior chance to a Turner-led proxy fight. Barry A. and Washington. Judge Robert L. Vining ce president for corporate affairs. Others Kaplan, of Bear Stearns & Co., said, "I had yet to make a written memorandum on ith less at stake offered similar assessments think it's a joke. On what basis would he the Atlanta hearing but he left clear in his st week after a federal judge in Atlanta and wage a proxy fight? It would be different if courtroom remarks the grounds for his ruling e FCC (see page 30) both gave rulings on he owned a huge chunk of stock to begin in favor of CBS. "The ...question in the tesday (July 30) allowing CBS to proceed with, and if there was a widely perceived case... is whether or not there has been a ith its $1- billion share repurchase. Just two problem with current management." breach of the fiduciary duty... by the (CBS] lys later, the FCC also canceled hearings Even if Turner won a proxy fight, he board of directors." He noted there was not i Ted Turner's application for a transfer of seems to be still limited by the fine print in always an easy distinction between perform- intro'. This was an equally bad blow for the CBS share repurchase, which said ex- ing what was best for the company and what irner because early FCC approval would ceptions to restrictive provisions (limiting was preserving self-interest, because actions total debt, asset sales and funds transfer) can be granted only by "independent directors." The prospectus classifies as an "independent director" one who has not only been elected, but whose election has also been approved by a majority vote of the incumbent direc- tors. Turner himself may announce his plans for either the cash or the proxy strategy next week after he meets with his investment bankers, E.F. Hutton. Already some reports suggest he has turned his attention elsewhere and is now involved in the proposed restruc- turing of MGM /UA ( "Bottom Line," July 22). On Friday, MGM /UA announced it had been talking with Turner, as well as others, about the sale of part of the company. The investment community semmed excited about something, for the stock rose to I7 Wyman on Friday on volume of 751,100 shares. It Turner ve strengthened his hand as he searches closed Thursday at 16 %. could easily serve both ends. r others to join him in the takeover at- Even if Turner does not tip his hand, there In the 30 pages of courtroom transcript opt. may be indirect clues during the next two containing his remarks, he reviewed the var- Turner, by all accounts. now has only two weeks. One will be Turner Broadcasting ious actions Turner alleged were taken to ategies left to gain control of CBS. One System's quarterly filing of financial results thwart his bid and entrench CBS manage- )uld be to replace, with cash. some or all with the Securities and Exchange Commis- ment: the seven different types of securities in sion, due Aug. 15. If Turner is no longer The stock repurchase: Vining said the original noncash offer. According to tes- actively pursuing a takeover of CBS, he "emergence of TBS on the scene encouraged nony of William Bevins, TBS's chief fi- would, according to accounting rules, have CBS to get on with the repurchase" and to nial officer, in the Atlanta district court to record the millions of dollars he has spent decide "when and how much." But he said aring, attempts to raise cash from at least from April through June in the CBS bid as the evidence was clear that CBS had re- ur wealthy investors had been active at expenses. If, however, the takeover is still solved to undertake a repurchase before the ist through July 22. There has been no alive, TBS would likely "capitalize" those Turner bid: "It is evident that the CBS tender nfirmation of either the identities of those expenses -wait to write them off against the offfer of July the 3rd, 1985, was not formu- ntacted or their reactions. although more assets of CBS, once it was acquired. lated basically in response to the TBS offer." in one source speculated Turner had been Another clue next week will be what law- Provisions limiting debt, asset sales and ircling around Dallas and Houston." yers for Turner tell U.S. district court judges funds transfer that accompanied the notes Testimony in the Atlanta hearing also dis- in both New York and Atlanta, where, de- and preference stock being issued to finance )sed Turner's second option: to conduct a spite the denial for a preliminary injunction, the repurchase: Vining said the stock restric-

Broadcasting Aug 5 1985 t TOP OF THE WEEK I tions and covenants were "not unusual," and concluded TBS was likely to prevail on the dered its 128,200 shares. concluded that the securities were "not in merits only in the objection to Paley's ar- The provisions in the repurchase that el any way intended in this case to prevent TBS rangements. In his ruling, he said the court fectively ended Turner's tender offer (thos from making a tender offer or to defeat did not find "entrenchment" to be the "sole limiting debt, asset sales and funds transfer TBS's tender offer." or primary purpose of the director's resis- also apply to the company itself, but th A by -law change ending the right of tance," and that to enjoin the repurchase just CBS board of directors can grant exception 10% of the shares to call a special meeting: because of the Paley deal would do more to most of those restraints. One limitatio: Vining said the evidence showed that action damage to CBS than not enjoining it would the company has to live with for some time i was planned before Turner's bid, in response do to TBS. in the terms of the $125 million in preferenc to Ivan Boesky's accumulation of over 8% of Although the judge indicated he would stock being issued to five institutional inves CBS stock. That episode was settled out of still review the Paley situation and possibly tors. One of the terms of the stock limits th court but the judge offered his views on enjoin the CBS founder from delaying cash- total debt to 75% of the adjusted book cap Boesky anyway: "It's plain to the court that ing in his shares until after 1988, it was not italization of the company. this [Boesky] was just an ordinary case of clear this would in fact be the case. To begin The debt/capital restriction would make greenmail and nothing else." with, Turner by next week may have decided difficult for CBS to undertake any large Several other allegations in the original to officially withdraw his noncash bid for the scale acquisition over the next year. But J TBS complaint, including the arrangement company, and if he does so, he may also Garrett Blowers, vice president of investc of "golden parachutes "-lucrative retire- withdraw his complaint. If Turner terminat- relations for the company, noted that al ment contracts in the event of a takeover: ed the bid, he would still have standing as a though the share repurchase will initial] Vining said these had not "pledged out." stockholder to object to the Paley arrange- raise that debt/capital percentage (to abot CBS founder William Paley's specially ment, but whether the Atlanta judge would 66%), it will soon decline to close to 50°k negotiated arrangement allowing him to then still have jurisdiction over the matter is That improvement in the CBS balance she( postpone tendering his CBS stock: Here the unknown. will come from the company's cash flow district court judge said Turner might pre- As a result of last Tuesday's ruling, CBS asset restructuring that is expected to prc vail. "I have a great problem with this," Vin- announced two days later that its share re- duce $300 million, after-tax, by the middl ing said. "As with anyone, I would sympa- purchase offer had expired and that the of 1986, and cost cutting which the compan thize with Mr. Paley if he has tax shares offered by stockholders more than ex- said will reduce corporate and divisions problems... While his may be the only ceeded the 6,365,000 (or 21% of the total overhead by $20 million in fiscal 1986. problem of this nature, that is, being a con- outstanding) the company will actually re- As predicted, the company's stoc trolling person (with 6.5% of the outstand- purchase. As a result, approximately one of dropped last Thursday (Aug. 1) to 108 on ing shares), others will have problems which every four shares tendered will be repur- when -distributed basis (when the tendere are peculiar to their situation." chased for $40 cash and notes paying 10'/a% shares not accepted are returned to shan Adding up the various allegations, Vining interest. Turner Broadcasting Systems ten- holders). I

Lear, Perenchio make $1,000 -share bid for ENA But pass at Detroit News may be price. place on Monday and Tuesday. only first act in many -act drama; Perenchio and Lear presumably were hop- The Detroit -based company's origins closely held group owner says ing to make use of their proceeds from the broadcast property, WW1(AM) Detroit, bega It is not for sale at any price sale of Embassy Communications to Coca - broadcasting in 1920. In 1941 its FM cog Cola last June. By the end of the week, sev- panion station went on the air and in 194 The next ambition for A. Jerrold Perenchio eral Detroit -based securities firms were re- co- located WW1-TV began commercit and Norman Lear turned up last week when porting bids above $1,100 for the thinly broadcasting. In 1978 ENA swapped ww. the business partners announced a $1,000 - traded ENA stock. TV (now wDtv[Tv]) for per-share tender offer for the 453,000 shares Last Monday's tender offer announcement WTOP -TV (now WDVM -TV) Washington. EN, of The Evening News Association (ENA). said the two Los Angeles -based entertain- acquired KOLD -TV Tucson, Ariz., and WAL/ ENA President Peter B. Clark immediately ment entrepreneurs had formed a Los Ange- TV Mobile, Ala., in 1969, and seven yea! responded by saying the Detroit -based pub- les -based corporation, L.P. Acquisition Co., later purchased KTVY(TV) Oklahoma City. It lisher and station group owner was not for in which Perenchio has a majority vote. L.P. most recent acquisition was in 1979 when sale at any price. But at least some of the 350 intends to accept ENA shares through Aug. purchased KvuE-TVAustin, Tex. One perso shareholders and most observers saw a bid- 23, a day that coincidentally marks ENA's familiar with the company said the TV set ding war in the making with the $1,000 -per- 109th anniversary of incorporation. With- tions' operating margins are "upward c share tender offer serving merely as a floor drawal rights of shareholders would end on 35 %," and that WDVM -TV had been returnin Aug. 16 and actual purchases would begin on Aug. 17. The offer is contingent on approval by the FCC of former U.S. Treasury Secretary G. William Miller as trustee to hold the shares, pending FCC approval of Lear's and Peren- chio's application for transfer of ENA's five TV and two radio stations. Miller will re- ceive a minimum fee of $100,000, an amount that would increase to $250,000 once any ENA shares are tendered. Also on Monday, the tenderers filed suit in U.S. District Court for Eastern Michigan seeking an injunction against a state take- over law that would delay the tender offer for at least five more weeks. After listening to arguments from the respective counsel, Judge Robert E. De Mascio said he would issue a written decision by Wednesday, with Lear depositions of ENA and L.P. officials taking Perenchio

Broadcasting Aug 5 1985 I TOP OF THE WEEK t 1

5% on sales. put out a statement quoting Clark: "This in- The company's newspapers are The De- cident is an outrageous example of broken oit News, The Desert Sun (Palm Springs, trust and calls into question the business eth- alit), and several other papers in Califor- ics and practices of the company involved in a and New Jersey. the takeover attempt." While the offering document said that L.P. 111111kr- Whatever the breakup value of ENA ould prefer to work out a merger with shares, those providing the bank financing NA's current board of directors, the tender for Lear and Perenchio have a piece of it. fer was not contingent upon arriving at an The lenders obtained 5% participation in the nicable solution. L.P. said that if it were to offer's net profit (defined roughly as the dif- ceive a majority of the shares, it would ference between the cost of the ENA shares tte out the current board of directors and and the market value of the various proper- ork to obtain a merger, with the remaining ties if the transfer is completed). lareholders who had not tendered earlier Attention to the price of ENA shares was so receiving $1,000 cash per share. attracted at the end of last year, when the On Monday morning, a Detroit lawyer rarely traded stock could still be bought for presenting Perenchio called Clark's office less than $200. Some outsiders had become inform him of the offer and lawsuit and aware of the discrepancy between the stock id Perenchio would be willing to talk with ENAs Clark price and ENA's inherent value and began lark. The ENA president declined the offer. Kizer, ENA executive vice president, broad- acquiring stock. The company filed suit At a total purchase price of $453 million, cast division, was called back from Wash- against two other group owners, Booth e price tag of the offer would be a hefty 29 ington where he was attending the executive American Co. and George Gillette, accusing nes estimated 1985 earnings. The multiple committee meeting of the NAB TV board, both of trying to acquire more than 5% of the ojected against cash flow would be small- of which Kizer is vice chairman. company without complying with certain

. According to the tender offer, ENA cash Under questioning by Clark and others, provisions of Michigan state law. Although )w, defined as net income plus depreci- Kizer admitted that he was the executive re- the company was denied the injunction it ion, amortization and deferred income tax, id been projected to be $23.5 million for Lear follows Cooke's takeover recipe. Former Senator Eugene McCarthy, the proposed t85. The tender offer said operating in- trustee for Jack Kent Cooke's aborted effort to take over Multimedia Inc., has disappeared tme is already about $5 million ahead of from center stage. (He disappeared the moment Cooke opted to settle for an estimated $25- an and that $4.5 million in anticipated million greenmail profit and dropped his effort to take over Multimedia.) But it not likely that vidends would also theoretically be avail - McCarthy's name will soon be forgotten. For McCarthy appears well on its way to becoming ile to L.P. Including some possible paring citation for the FCC's decision granting Cooke interim approval to collect corporate overhead and of $10.6 million the short-hand Multimedia shares through a trustee (BROADCASTING, July 22). anticipated capital expenditures, the cash Hollywoód producer Norman Lear and A. Jerrold Perenchio, doing business as L.P. Media ailable to service debt could well be over Inc., cite McCarthy frequently in their effort to take over the Evening News Association. And in 15 million. That would put the acquisition transfer applications at the FCC, L.P. Media appears to be sticking closely to Cooke's recipe. 13 times cash flow, or equivalent to the In a long -form application (Form 315), L.P. Media is seeking ultimate approval of the pro- ultiple paid in other recent media transac- News In an accompanying application (Form ms. posed transfer of Evening stock. short-form L.P. Media is seeking approval to use G. William Miller, treasury secretary under former Another yardstick used to measure the 316), President Jimmy Carter, as a trustee to collect tendered shares pending consideration of L.P. edia acquisitions is what the company Media's long -form application. )uld fetch if it were sold, not whole, but in the filings, L.P. Media spells out Miller's rights and duties as trustee in a voting trust parate properties. One recent estimate by Also in L.P. Media it Miller also would "abide by any and all of the 'insulation' roadcast Investor assessed the five ENA agreement. said and and conditions imposed in McCarthy." stations alone at $575 million, or $1,269 other Also in its transfer applications, L.P. Media implies that the sort of interim approval granted r share, and the liquidation value of the the commissioners in McCarthy (there the commission granted McCarthy a special tire company at $2,140 per share, pre -tax. by temporary authority to collect any Multimedia shares tendered pending review of Cooke's A drag on ENA's profits has been the in- long -form transfer application) is now so firmly established as precedent that the commission tse battle that The Detroit News and the grant under "In view of the tight -Ridder-owned Detroit Free Press staff itself may routinely such applications delegated authority need for prompt commission authorization to permit the tender offer to proceed, it is respect- ve been waging. By most accounts, both that the commission or its staff act, on an expedited basis, to authorize Mr. pers are losing money. Epstein, an fully requested Jeff Association] sociate at First Boston, said "an outsider Miller as voting trustee to acquire interim control of ENA [Evening News either through grant of this [short-form] application or through grant of appropriate special tempo- n assess ENA's television stations with a L.P. Media r degree of accuracy. The critical question rary authority," said. Last week, James McKinney, FCC Mass Media Bureau, said L.P. Media's apparent reading What is the value of The Detroit News? of the situation-that the bureau can act on applications that don't present new or novel Id that depends on the probability of a issues correct. "Clearly, the bureau has the legal authority to act on the application, but no nt operating agreement [under a federal -is this will be commission level," v that allows competing newspapers to decision has been made as to whether done at the bureau or are certain costs] with Knight -Ridder and McKinney said. official it was that L.P. Media's application would be accepted for at the terms might be." An FCC said expected filing by the end of last week. The offering statement indicated that Per- chio had more than an outsider's perspec- e on the company with the help of internal ferred to in the offering document and sought, it obtained assurances that neither lancial reports received secretively from a named the person associated with L.P. who party was seeking to gain control. enior executive officer of the company had requested the information. Kizer told Various other shareholders, the majority NA)." As soon as ENA officials read that BROADCASTING that because he had been of whom are fourth -generation and fifth - rt of the offering document, which L.P. subpoenaed by ENA counsel and the matter generation descendants of founder James wyers felt had to be mentioned to meet the was under legal review, he could not detail Edmund Scripps-Clark himself is a great - 11-disclosure requirements of the SEC, his reasons forgiving L.P. the information or grandson-have sought a more active mar- .IA began a search to uncover the execu- if his involvement with L.P. went beyond ket to liquidate some or all of their shares. To e. providing them with the information. satisfy their desire and prevent them from It culminated on Wednesday, when Peter After Kizer was fired on Thursday, ENA selling shares to a hostile acquisitor, the

Broadcasting Aug 5 1985 TOP OF THE WEEK f KKR appears successful suitor for Storer

Despite higher per -share offer IRS problem. Another consequence of r from Comcast, Coniston directors unfavorable IRS ruling would be that ti join in unanimous approval of proposal gain from Comcast's sale of Storer's seve from Kohlberg Kravis Roberts television stations might be taxed at a high. rate. "Though none of the lawyers were sa: At the moment of truth last Monday in Mi- ing that we would have a disaster, no of ami, only seven of Storer Communications' was saying that we would not," according nine directors voted on the competing offers Abiah A. Church, Storer's general couns from Kohlberg Kravis Roberts & Co. and and secretary, who talked about some of tt Comcast Corp. With Chairman Peter Storer other reasons the seven directors rejected tt and President Terry Lee both abstaining be- Comcast offer. cause of their interest in the KKR leveraged Church said that Comcast had indicate buyout proposal, the majority of the vote Peter Storer would be Kizer chairman of the Ston rested with four directors who had been subsidiary of Comcast and that all existir company made a tender offer for up to elected only three months earlier in a hostile contracts with management would be hot 40,000 shares at $250 per share in Decem- proxy contest, under the banner of "The ored. But there was some concern that mic ber. It received 31,548 shares. Committee for Full Value of Storer Commu- dle managers without contracts would fe By then attention was increasingly fo- nications." But those four, along with three their positions threatened: "We are talkir cused on the company, and stories covering incumbent directors, unanimously chose the about a five- or six -month period befoi the interest were appearing in both Detroit KKR offer, although it was at least $50 mil- closing [of the Comcast offer] when peop newspapers. Clark said at the annual share- lion less than Comcast's bid. might be leaving. " By contrast, Church sal( holders meeting in February that the com- After meetings with Storer's lawyers and KKR is not an operating company ar pany was considering going public in five investment bankers in New York, both KKR would leave Storer's management intact. years but first wanted to improve the Detroit and Comcast were told to make their final Similarly, franchising authorities wou newspaper situation and expand the com- bids on Monday morning. Beginning at 10 be less likely to scrutinize the KKR transa pany through acquisitions. a.m., Comcast Chairman Ralph Roberts and tion because Storer would "remain intact Some shareholders wanted a more imme- Chief Financial Officer Julian Brodsky made both management and as a corporate entity diate response to the rising value of media an hour -long presentation to the Storer the general counsel and secretary said. companies and a few months later formed board, after which KKR's Henry Kravis pre- Comcast had indicated it could close t the "Stockholders Equity Evaluation Corn - sented his revised offer. Nov. 11, but Church said it was generally fe mittee," which reportedly now comprises The final Comcast bid offered each Storer by the board that the KKR/Drexel Burnha over 20% of the outstanding shares. The shareholder $83.50 in cash, an increase of team was more likely to complete its finan largest ENA shareholder, Cranbrook Acade- $1.50 over the initial cash component. ing without hitches: "That is just a judgme my of Art, with 6 %, hired the New York- Eliminated from the initial offer (BROAD- call based on the track records of the parti. based investment banking firm, Donaldson CASTING, July 22) were warrants to buy in doing these kind of deals," said Churcl Lufkin & Jenrette, to evaluate the stock. stock in the surviving Storer, which was to Drexel Burnham is a premiere investme The company itself announced, just 10 be made a subsidiary of Comcast. Also, the banking firm specializing in placing the kir days before L.P. proposed the tender offer, preferred stock being offered in that subsid- of high -yield, low -grade bonds both sid. that it had "retained the services of Salomon iary was reduced from the initial 1.2 shares were proposing to use. Brothers ...to counter proposals by some to .35 shares, with some additional compen- On late Monday afternoon the conclus« minority shareholders to seek immediate liq- sation. the seven directors reached, according uidity," among other purposes. In fact, ENA In place of the warrants and loss of pre- Church, was that "there was much less ri: had been using Salomon Brothers for some ferred, the new Comcast offer substituted a involved in the KKR deal all around and ti time before the announcement. $35, face value, zero coupon note. The res- extra dollar or two that might be in it [ti Last week's tender offer for ENA carne tructuring raised the total per-share value of Comcast offer] might disappear." As anoth two weeks after Jack Kent Cooke ended his the original offer by $2, to $98, according to observer of the proceedings said, the KK hostile tender offer for Multimedia by selling Comcast. offer had "the highest chance of putting n the 9.7% of Multimedia he already owned By reducing the equity Storer sharehold- dollars in the pockets of stockholders." back to the company for a $25- million prof- ers would have in the surviving company, In accepting KKR's bid, the Storer dire it. There are differences in the L.P. offer for Comcast's revised offer also attempted to tors also accepted some new clauses th ENA. Although L.P. said Perenchio began eliminate the chance that the Internal Rev- would make difficult and unlikely anoth prospecting ENA back in January, he chose enue Service would judge the sale a "reorga- challenge to the four -month -old leverage not to buy any of its stock. The board of nization" of Storer. If the IRS said it was a buyout proposal. If turned aside because of Multimedia was able to obtain written "no reorganization, as opposed to a liquidation, higher offer, KKR now has the option sell" agreements from the 40 or so family the $83.50 cash to be given shareholders purchase either three of Storer's TV static,: members controlling almost half the stock. could be taxed as dividends and ordinary for $635 million, or roughly half the cab There is currently no such agreement among income rather than at the much lower capital systems for $897 million. In addition the at least 150 Scripps descendants. gains rate. these "lock -up" agreements the new agre The nine members on the board of ENA, For apparently the same reason, KKR also ment has a "poison pill" provision th seven of whom are related, met last Friday eliminated the preference stock in its offer would enable Storer to issue an addition for a regularly scheduled meeting. Although and responded instead with a $16 increase in 3.5 million shares to KKR at $90 per shar no announcements were forthcoming, or had the cash component to $91. Still remaining That would add to any would-be suitor's cc been expected, the company is required by in its offer was a warrant to buy stock in the difference between its offer and the $! securities law to give an official evaluation Storer, if an offering were ever made. per share KKR paid to Storer. Finally, the of the L.P. bid by this Friday. Although the The Storer board reviewed the two pro- is still in the agreement the $1- per-share ca initial response was that the company wasn't posals at its Monday afternoon meeting. cellation fee (multiplied by 21.2 milli. for sale at any price, it was widely expected Some directors were said to have feared that shares) KKR would receive should its oft that both L.P. and ENA were going to have Comcast, with some preferred stock remain- be rejected in favor of a higher bid. to look for new solutions. ing in its offer, had not eliminated a potential With the decision seeming all but perm

Broadcasting Aug 5 1985 r 1 TOP OF THE WEEK t nent, the view from Bala Cynwyd, Pa., was the decision since the $4 -to -$6 difference put money and there are many opportunities less than optimistic. Bernard Gallagher, vice between the two bids was not that large "on that can be maximized with financing and president and treasurer of Comcast, said: top of a $90 base," and because Storer had management. We are going to go rolling "Our lawyers are studying the agreements "taken the steps to create a record showing right along." with KKR, but it is our understanding they they had carefully considered each bid." KKR also plans to roll along and expects generally hold up in court." Comcast's Chairman Roberts told BROAD- to have its revised financing arrangements in But more than one person associated with CASTING: "We kind of agree with the street place before the new Nov. 30 deadline. The the Comcast bid said the potential of its re- [investment community] that our proposal $120 million (or $6 per share) that KKR has ceiving an unfavorable tax ruling was highly was superior," and he added, "It now seems added to its bid is expected to come from exaggerated by Storer's New York law firm, up to the shareholders to decide." Asked additional commitments by all three sources Simpson Thatcher & Bartlett. They added what he might have done differently, Roberts of the initial financing: the banks, Drexel there need have been little worry about said: "We treated the bid at arm's length and Burnham's securities offering and KKR's eq- Comcast's financing since Merrill Lynch had as objectively as we could; perhaps we could uity contribution itself. Church said that a agreed to back its $1.2 billion pledge to have worked closer with management." shareholders meeting to vote on the proposal Comcast with its own money. But as one The Comcast chairman added that he may would likely be held in October or Novem- participant in the Comcast bid said, there soon again put that merger experience to ber with the transaction closing before the seemed little that could be done to change work: "The cable industry is a good place to end of the year. Must -carry week: the beat goes on NAB goes for cable's jugular on compulsory license while NCTA expert agency on that subject, said Mooney, right Subcommittee to repeal the compul- makes concerted effort for peace; and its views, while to be respected, are not sory license appear uncertain. Copyright FCC washes its hands of the matter expected to be pivotal. Subcommmittee Chairman Bob Kasten - NAB's interest in forcing cable to accept meier (D -Wís.) told BROADCASTING he The must -carry index moved up several full copyright liability is part of a larger strat- doesn't favor repeal of either the must -carry notches in Washington last week. egy to minimize the effects of the U.S. Court rules or the compulsory license. "I don't The FCC decided not to appeal the of Appeals decision that the FCC's must- think that cures the problem," he said. He Quincy decision, which overturned its own carry rules are unconstitutional (BROAD- also doubted a majority of the parent Judi- rules, because the new status quo advances CASTING, July 22). ciary Committee would be in favor of re- the First Amendment standing of all elec- "We've found a number of people who are pealing the compulsory license. "I doubt tronic media and because it "cannot con- sympathetic and willing to help," said NAB very much there has been a majority for re- ceive of a new set of rules which would President Eddie Fritts. Indeed, Representa- peal," he said. Is Congress ready to get into accomplish the commission's policy goals tive Barney Frank (D- Mass.) plans to intro- all this? "Not for a while, I don't think," and would meet the constitutional test out- duce a bill when Congress returns from its Kastenmeier replied. lined in the decision" (see story, page 28). August recess. His staff has been working on In the Senate, the NAB asked Copyright The National Association of Broadcast- a draft bill that would repeal the compulsory Committee Chairman Charles McC. Math- ers began its legislative attack on cable's license for most cable systems (all but the ias (R -Md.) to hold hearings on the subject. compulsory license. Broadcasters were smallest, with 2,500 subscribers or fewer, He is considering that request. making the rounds on Capitol Hill, calling would be affected). One Hill source thinks the broadcasters on key members of the House and Senate Moreover, the proposed measure would are facing three major hurdles. The first will Copyright Subcommittees to discuss the provide some incentive for local carriage. be getting the cable industry to "treat this prospects for eliminating the compulsory li- There would be no copyright liability for seriously." Then, the source said, broadcast- cense of most cable systems. local signals for cable systems with fewer ers have to work out some narrow must - And James P. Mooney, president of the than 12 channels. There would be no copy- carry rules to which cable will agree. And National Cable Television Association, in a right liability for cable systems with more even if agreement is reached, it will have to statement to broadcasters through BROAD- than 12 channels that carry all local sig- deal with all the personal agendas of the CASTING magazine, continued an effort to nals-local being defined as signals within a Energy and Commerce Committee. reassure television operators that no whole- 50-mile radius of the broadcasting station. Indeed, in a speech before Colorado sale deletions of their signals were in the NAB, Fritts said, will continue its grass- broadcasters last week, House Telecom- wind. "The must -carry fight is effectively roots lobbying campaign for repeal during munications Subcommittee Chairman Tim over and the First Amendment has won," he the recess. Also, the Association for Inde- Wirth (D- Colo.) hinted that making the case said. "I see no point in these two industries, pendent Television Stations will hold a for must carry won't be easy. "Any must - characterized by a great deal of common in- membership meeting Aug. 15 in Chicago to carry provision must be evaluated in terms terest, some of it financial, going at each marshall its lobbying forces. And NAB is- of making sure that the public has access to other's throats. Now is the time for cool sued a Mailgram to its members last week programing designed to serve them," Wirth heads to prevail. Now is the time to try to urging them to call its "must -carry hotline" said. "However, in a deregulatory environ- work problems out at the local level, keep- with information documenting cases where ment in which broadcasters no longer have ing in mind the interests of the public." broadcasters will be severely harmed if the specific public interest responsibilities, if Mooney noted he had reassured Congress ruling is allowed to stand. broadcasters do not provide substantial local that it was in cable's interest to carry broad - On Capitol Hill, observers are expressing programing do they provide a public service cast signals to the extent possible, and that serious doubts that broadcasters will make that justifies getting must -carry protection? the only reason not to was to be able to carry much headway. "It's a politically tough chal- That, it seems to me, is the core question." ather programing the public desires. He lenge," said one House source. "They're In order to have special treatment, Wirth would not have given such assurances had talking about repealing the compulsory li- noted, the broadcasters have to make the ne felt those words would come back to cense but the compulsory license really argument that they are providing a special vaunt him, Mooney said. doesn't deal with broadcasters. Only about local service. "But if new rules are going to The NCTA chief saw no long -range dam - 4% of the royalties go to broadcasters," he be devised they have to be aimed at protect- ige in the FCC majority's position favoring said. Whatever the broadcasters do they'll ing local broadcasting, not the local broad- -epeal of the compulsory license, which it need the support of the copyright communi- casters. For example, if a local station does made known in its decision not to appeal the ty, he added. 24 hours a day of rock videos, must -carry Quincy decision. The commission is not the Prospects of convincing the House Copy- protection certainly wouldn't be focused on

Broadcasting Aug 5 1985 n- TOP OF THE WEEK I

FCC decides against must -carry appeal

The FCC won't appeal the Court of Appeals in Washington's sions on the rights of cable operators, broadcasters and copy- determination that the must -carry rules are unconstitutional, and right holders." it doesn't see how it can retool the rules to meet constitutional In a public notice, the FCC noted that the court's vacating the muster. At the same time, the FCC majority- Chairman Mark must -carry rules is scheduled to become effective Sept. 3. Until Fowler and Commissioners Mimi Dawson and Dennis Patrick- the court's order becomes effective, the FCC said it will maintain believes the cable industry's compulsory copyright license the must -carry status quo. "That is, no new signal carriage will should go. be required nor may cable systems delete currently carried In a statement last week, Fowler, Dawson and Patrick indicat- local signals under the must -carry rules," the FCC said. ed they believed the court's determination represented a step in In a statement, Commissioner James Quello made clear that the right direction. "Because the constitutional analysis [in the he believed the majority had it wrong. "In failing to appeal Quin- decision] as to represents appellate court's Quincy cable a cy, we are simply abandoning rules which I continue to believe positive step toward recognizing full First Amendment protec- have utility in promoting the public interest in assuring local tion for all forms of electronic media, we will not challenge it," the diversity," Quello said. "If we are to abandon the must -carry commissioners said. rules, I would prefer to do it in the rulemaking context with full The FCC majority said the must -carry rules displaced con- opportunity for public comment on the wide -ranging effects that sumer choice, and thus interfered with the marketplace. But that will flow from this decision (e.g.,the impact on local rate regula- interference, it said, had been defended by the commission tion of cable). To again defer to the courts for policymaking is to because of the partial exemption from the market that cable abandon our own mandate." Commissioner Henry Rivera did operators have under the copyright law "After Quincy. the situa- not participate because he has been discussing employment tion has again become unbalanced and deserves a solution," possibilities with law firms with a stake in the rules. the majority said. "Although this Quincy decision takes the first The NAB expressed disappointment in the FCC's decision. step toward a true marketplace for the distribution of program- "We are extremely dissappointed that the FCC has decided not ing by cable systems, we believe that the mass media market- to seek additional judicial review of the Court of Appeals deci- place will not be set entirely right until cable's copyright immuni- sion overturning the must -carry rules, which were adopted and ty is replaced with a scheme of full copyright liability, allowing enforced by the FCC to further the goal of localism," said NAB unimpeded negotiations between the parties," the majority said. President Eddie Fritts. "NAB intends to pursue additional court "We have carefully considered the possibility of retooling the review, including up to the Supreme Court, even without FCC must -carry rules," the majority said. At this point, we cannot support," he said. conceive of a new set of rules which would accomplish the "We are heartened with the commission's recognition that the commission's policy goals and would meet the constitutional imbalance between broadcasters and cable operators could test outlined in the Quincy decision. Accordingly, we believe only be solved when cables copyright immunity is replaced with that the better course is to seek an equitable realigning of free full copyright liability. We are pursing this goal in the Congress marketplace forces rather than another false equilibrium of intru- and hope that we can call 'on the FCC for support."

ocal broadcasting or the need for some kind Fritts. "I want to applaud Eddie Fritts who Effros also suggested broadcasters pa: a of preference or some kind of concern for has worked very, very hard over the last year heed to the recommendations of Mathias and ocal broadcasting. It would only be there to to move NAB, and get them to be thinking, Kastenmeier, who, during the NCTA con protect the local broadcaster and what's the as we have attempted to do on the subcom- vention, suggested that the cable industr justification? Why then shouldn't that local mittee, to be working constructively in forg- and copyright holders settle some of th; broadcaster be paying just like anybody else ing this new partnership based on coopera- more substantive copyright issues among does for access," he asked. tion rather than confrontation." themselves first and then go to Capitol Hil Wirth's said it would be difficult for the Meanwhile, some sparring between the (BROADCASTING, June 10). [ industries to reach a compromise that would two industries has already begun. INTV be deemed constitutional. "Since the courts President Preston Padden, in a letter to seem to suggest that only the stations that NCTA President Mooney notable for its iro- really needed protection, presumably the ny ( "Congratulations on what you have char- Children's TV: smallest, weakest local stations, were the acterized as cable's 'grand slam' [victory]. ones for whom any must -carry protection Your metaphor seems particularly appropri- another bill makes sense. There's going to be a period of ate in light of the number of baseball games time in which all this is going to be dis- which your members compulsorily appro- from Wirth cussed, but I will be urging very strongly priate from independent television sta- that a lot of people start from the perspective tions."), said it was prepared to negotiate Legislation would impose quotas of localism and that is the rationale that all of "if, or when, NCTA deems such negotia- on volume and time of education the broadcasters have who are concerned tions to be desirable." Mooney told BROAD- for young and sic FCC on with must carry." CASTING, "I am always skeptical of people 'program- length commericals' NAB anticipates that there may be prob- sending letters and then sending the letter to lems in the Energy and Commerce Commit- the trade press. But Preston seems to be a House Telecommunications Subcommitte tee as members try to extract a quid pro quo nice guy." Chairman Tim Wirth (D- Colo.) last weel for must carry. However, broadcasters feel Steve Effros, executive director, Commu- introduced legislation fixing minimums fo the industry's rapport with the subcommittee nity Antenna Television Association, echoed educational programing for children of has improved and that they can work out a the NCTAview. "Legitimate local broadcast- commercial television stations. It also wouli deal. ers are going to be carried," Effros said. direct the FCC to conduct an inquiry into the Even Wirth commented on the change of "Instead of attacking us on the compulsory production of so- called "program- lengtl attitude. "The broadcast community and the license, they've first got to decide what they commercials" for children. A companiol subcommittee have not always seen eye to want. It's clear that they don't know what measure was offered in the Senate by Frani eye. But it seems to me that enormous they want. If they do have a proposal on Lautenberg (D- N.J.). strides have been made recently in terms of local carriage I wish they would convey it to Wirth and Lautenberg sponsored simila working cooperatively in the future," he told us rather than attack us on the compulsory legislation in the last Congress. But the ne% Colorado broadcasters. He also praised license." measure calls for more hours of children'

Broadcasting Aug 5 1985 I I TOP OF THE WEEK 1 I

programing than the old one. It would man- $24 million for each year. to participate in a limited advertising experi- date at least seven hours per week, "at least An authorization measure also was of- ment. Wirth's bill proposes funding levels five of which must air Monday through Fri- fered earlier by Representative Michael Ox- roughly $65 million higher than the CPB day," while the previous bill called for an ley (R-Ohio), which included lower funding authorization measure adopted by the Senate hour of educational programing five days a levels for CPB in FY '89 and FY '90 and Commerce Committee (BROADCASTING, week. Moreover, this measure places a bur- would permit noncommercial broadcasters May 13). den of proof on the broadcaster. It "specifi- cally identifies the petition to deny proce- dure as the appropriate process for insuring broadcasters' compliance with provisions of NRBA plants seed of the bill," Wirth explained. The subcommittee chairman said that television's potential to educate children is `super radio' association "unrealized." He criticized the FCC for fail- Hopes to join radio activities of dent William Stakelin stressed that RAB is ing to insure that television broadcasters NAB, RAB and itself -plus any others "strictly a sales and marketing association," "adequately" meet the needs of children. that want to join -in organization but that it was "willing to go anywhere, any And he called the FCC's current policy on that would be devoted exclusively, time, to talk about anything that would bene- children's television "shortsighted." and without redundancy, to interests fit the radio broadcasters ...Our main con- Wirth expressed a particular interest in in- of aural medium; others indicate cern right now is that the job that our mem- vestigating the use of program length com- willingness to sit down and talk bers are paying us to do-to influence more mercials. A new trend, he noted, has money into the radio industry-is not dimin- evolved in which a television series is re- The time is right, according to Bernie Mann, ished or slowed down in any way." leased at the same time as a line of toys president of the National Radio Broadcasters Stakelin said that he didn't "want to see associated with the program theme or char- Association, to establish a "Super Radio - this get into pitting one [organization] acters. "Although these programs are enter- Only Association" to represent "the entire against another. I think what we're looking taining to children, the program content it- radio industry on Capitol Hill and at the FCC at is clearly defined territories." If there is a self-not just the commercials-is as a single, unified and autonomous voice." way to put territories together "to do a better specifically designed to promote products to At a special meeting July 24 in Chicago, job for the broadcasters," and if the broad- children," he said. "Many believe this trend the NRBA executive committee passed a casting industry is ready "to support those as is the direct result of the FCC's 1984 televi- resolution recommending that "a summit such, then there may be some merit," Stake - sion deregulation order which freed broad- meeting be held with key radio broadcasters lin said, adding that he thought it would take casters from any limitation on the number of influential in existing radio trade associ- "a lot of discussion. What I worry about," commercial minutes that could be run per ations" to pursue the development of such an the RAB president said, "is for people who hour." organization. According to the NRBA, the get up in the association world, so to speak, The bill would require the FCC to com- new association would "encompass all fac- thinking of what type of association can be plete its inquiry on program -length commer- ets of radio station operations, management, built, things being done, without regard to cials within nine months after the bill's en- sales, programing and engineering." Said how it relates to broadcasters. I'm not inter- actment and report its findings to Congress. Mann, there is "no need to have one organi- ested in building some giant organization Wirth hinted that his bill could be headed zation that sells, another organization that just to say that I helped build that organiza- off by conciliatory action from broadcasters. lobbies, another organization that does man- tion. If indeed it will better serve broadcast- "There may, of course, be other ways to agement. We think it all ought to be under ers and can do a better job, I want to be a part solve this problem," he said. "To their cred- one roof." of it." it, the National Association of Broadcasters The NRBA envisions melding the NRBA, Late last week (Aug. I ), the NAB sent a and its president, Edward O. Fritts, have the Radio Advertising Bureau and the radio letter signed by Eddie Fritts, president, to indicated a willingness to work with me in department of the National Association of NRBA and RAB officials that said "the order to devise ways in which commercial Broadcasters into one independent organiza- precedent of joining together" was set broadcasters might foster the development tion. Additionally, Mann said, if the radio when the Daytime Broadcasters Associ- of alternative programing, including pro- divisions of the Radio- Television News Di- ation joined with the NAB "to further unify graming designed to meet the educational rectors Association and the Broadcast Finan- and consolidate in the best interests of our needs of children. To the extent that the mar- cial Management Association, among oth- industry." The NAB proposed that NRBA ketplace provides adequate educational pro- ers, "wanted to branch off' and join the and RAB "each bring five people here for a graming for children, a legislative solution Super Radio group, that too would "be fine." joint exploratory meeting on Aug. 7, 16 or may not be necessary. However, until that NRBA's executive vice president, Peter B. 23 with an open agenda to seek further day is reached, we must do all that we can to Ferrara Jr., hoped that the new entity could approaches toward improved service and insure that children are served by the licens- take advantage of "the knowledge and re- effectiveness. Our operating philosophy, ees of the public airwaves." sources" of the three groups -the NRBA, like NRBA's, is well known. Perhaps fur- Fritts said the NAB was opposed to any the NAB and the RAB -and "many others." ther cooperation can be effected in the best mandatory programing requirements and No specifics have been decided as to how interests of all." that broadcasters were serving the needs of Super Radio would be structured or who RAB's Stakelin said the RAB would at- children without guidelines. would run it. "We're not even going to begin tend a meeting with Fritts in August. Peggy Charren, president of Action for to say. It's up to our respective boards to NRBA's Mann, however, told BROADCAST- Children's Television, took the opposite decide," Ferrara said, adding that the pro- ING that "it's very admirable they're [the view. "I think the time is so right for this posal is to create a new organization -"and NAB] is interested in our proposal," but that because the industry has gone overboard in all three organizations, as they currently ex- NRBA wouldn't meet with the NAB until ignoring the rights of children. It's the per- ist, would not survive that restructuring." after the executive committee's resolution is fect climate for the bill to pass." Ferrara said the radio industry has said presented to the full NRBA board in Sep- In other legislative action, Wirth intro- with "a pretty clear voice" that it's time that tember. "All of a sudden, this sense of ur- duced a bill that would authorize funding the three organizations "sit down and talk gency of meeting, when the need has been levels for the Corporation for Public Broad- about what can be accomplished" to serve there so long, is a little questionable," he casting for fiscal 1988, 1989 and 1990, at the radio industry. "That's our real goal," he said. $220 million, $246 million and $283 mil- said. NRBA Chairman Bill Clark said he was lion, respectively. It also would authorize Both RAB and NAB are willing to "dis- pleased with Fritts's "positive response" in funds for the National Telecommunications cuss" Super Radio, although the most said expressing a "willingness to talk," but cau- and Information Administration's public by either group about the idea itself was that tioned that the NRBA is "not seeking to telecommunications facilities program at the RAB called it "interesting." RAB Presi- merge with, or be absorbed by an exisiting

BroaocaslingAug 5 1985. TOP OF THE WEEK I organization." that's an indication" that Super Radio is "a liked the idea, calling it "excellent" and "ter- When told about the proposal, RINDA good idea." rific." He said he believed that "it would be President Lou Adler said that RINDA is Joe Dorton, Radio president, said good for the industry. I believe the various "one unified otganization " that has no "radio that if "it were possible" to create one orga- organizations' members would like to see division." The organization has "always nization, "it would make sense" and "it it." If the three organizations were combined steadfastly maintained that we are much bet- would be wonderful." However, Dorton said into one, "why wouldn't you not want to ter unified than if we were to split between "egos and politics would probably, realisti- belong to it? I think they ought to explore it television and radio," he said, adding that cally prevent" the formation of such a group. further," he said. although he did not know any of the details But, he said, "radio needs one voice." When asked what made the NRBA think of Super Radio, "I don't see this [Super Ra- Art Kellar, president, EZ Communica- Super Radio can happen, Mann said: "We're dio] as being a threat to that unity." Adler tions Inc., Fairfax, Va., called Super Radio the only ones that can [make it happen]. said he saw "no profit" for either radio news an "exciting prospect," something that is We're the only ones that aren't protecting people or television news people "to go off "needed, necessary and one whose time has our jobs. The only thing I hope doesn't hap- in their own direction." Adler is news direc- come." Radio needs to be represented by one pen," Mann said, is that "in order to protect tor of WOR(AM) New York. association, Kellar said, "rather than frag- their turf, people in other organizations start And what about the reaction from broad- mented by representation by several." As for criticizing the idea without really discussing casters? Donald Platt, executive vice presi- any interference by politics and egos, Kellar it. It's too easy for those who have their dent and chief executive officer, Regional said that he thought "the politics and egos livelihood on the line to criticize it." Mann Broadcasters Group, Grand Rapids, Mich., are being laid aside at NRBA; it is yet to be added that Super Radio "may be a dumb had a "cautious" reaction, "in the sense that determined if they will be at the NAB and idea. But at least let's get folks together and radio definitely needs better representaion RAB. I think there is a good prospect they see if there is any hope in putting it togeth- on a national level ... I think they have iden- will." As for the benefits of one organiza- er." tified a problem," he said, adding: "I'm not tion, Kellar saw Super Radio as "one source The NRBA executive committee's resolu- sure that's the solution." for material, information, for consolidation tion also recommended that the NRBA "ex- Regional Broadcasters belong to the of views and for government relations, pub- pand its efforts and resources in the area of NAB, NRBA and RAB because each offers lic relations -one voice, one body, repre- sales services to its membership." It was "something different," Platt said. "They all senting only the views of radio." adopted unanimously and will be presented have their strengths and weaknesses. The Gerald Hroblak, president of Bethesda, for consideration to the full NRBA board at fact that we belong to all three -maybe Md. -based United Broadcasting Co., also its regular meeting Sept. 10 in Dallas. FCC's double whammy to Turner's CBS hopes

Ted Turner lost big at the FCC last week (as the lead story in this issue CBS stated that TBS testimony in the Atlanta court proceedings made it testifies; page 23). In a 4 -0 vote the commission refused to block CBS clear that TBS would have to withdraw its existing tender offer if the recapi- actions that will make it difficult, if not impossible, for Turner to realize his talization went through. CBS also noted that Turner had stated his intention takeover plan as proposed. Some of those regulatory moves will set prece- to continue his attempt to take over the network organization. But CBS said dent for others who follow Turner down the takeover trail. Turner did not know whether he would do that through a new tender offer, By the same margin, the FCC also voted to cancel the two days of en supplemented with cash, or a proxy fight. "Obviously, these events invali- banc hearings on Turner's takeover bid it had scheduled for last week. date TBS's previous certification of its financial qualifications and cause its despite Turner pleas that the show go on. pending transfer applications to be incomplete and not suitable for pro- In a petition for declaratory relief, Turner cited, among other things. a cessing," CBS said. "In view of the central importance of the financial issue move last March by which CBS got a new line of credit that called for any (both in its own right and as a factor exacerbating the harms a CBS/TBS amount owed to be due immediately if the CBS board were replaced merger would cause to diversity and economic competition), it is apparent quickly He also cited CBS's changing its by -laws so shareholders could no that there is no longer a basis for holding en banc oral argument as now longer call special meetings. In addition, he cited CBS's recapitalization scheduled on Aug. 1 and 2. It would represent an unjustifiable waste of the plan (which was implemented last week). The notes for that offer, according time and resources of the commission and many interested private parties to Turner. included a variety of conditions (one, for example, prohibiting to conduct a showcase 'debate' of the merits of a discarded financial plan CBS from incurring additional indebtedness that would result in its consoli- and a transfer proposal that, at this point, literally does not exist. Moreover, dated total debt exceeding 70% of its total capitalization) aimed at insulat- in light of the fact that it is not now known whether TBS will proceed with a ing CBS from offers like Turner's (BROADCASTING, July 22). Turner argued the new tender offer or a proxy fight, the holding of elaborate en banc argu- intended effect of the offer was to deprive CBS shareholders of the ability to ments could be extremely misleading to CBS shareholders and potential consider merger proposals that had not been initiated by management. investors. In fact, the holding of such proceedings could create the impres- That, Turner alleged, represented a transfer of control from CBS sharehold- sion that FCC proceedings were being utilized by TBS to lend an artificial ers to CBS management and the holders of preferred stock. appearance of credibility and substance to its efforts." In reply, CBS said that after the recapitalization, the voting power of the In an opposition filing, TBS urged the commission to proceed with the existing shareholders would remain "virtually" unchanged and that the hearings. TBS insisted that its transfer proposal continued to be "viable." company would be managed by the same officers and elected directors. TBS said it had asked the appellate court to review the district court's CBS also said the only transactions that would be precluded are those that refusal to block the recapitalization plan. If TBS's appeal is successful, the would raise its debt -to- total -capitalization ratio to "imprudent" levels. poison pill provisions [in the CBS recapitalization plan] would be invalidat- The FCC came down on CBS's side, even though it emphasized that it ed, its [ TBS's] existing exchange offer will remain entirely viable and there was not within the commission's jurisdiction to rule on whether the actions in will be no reason for it to alter its current proposal," TBS said. question had exceeded the CBS board's authority or were illegal under TBS also said that even if the appellate court permits the recapitalization laws outside the Communications Act. plan to stand, TBS "currently intends" to launch a proxy fight for control of "We have carefully reviewed the cumulative effect of the actions taken or CBS at the next available opportunity "Following a successful proxy fight proposed by CBS," the FCC said. "We are unable to find that CBS's share- and assumption of control of the board of directors by TBS nominees, TBS holders have lost any rights such that a new group 'will be able to determine will seek a restructuring of CBS and a merger with TBS," TBS said. "These the manner or means of operating [CBS] and determining the policy that actions require prior FCC approval. However, since assumption of control the licensee will pursue.' The actions of CBS's board simply do not affect by means of a proxy contest requires no payment for existing CBS shares, 'control' as that term was intended to be used in the context of commission TBS's determination to proceed in this manner would essentially eliminate regulatory activities. Indeed, they may be correctly viewed ... as a manifes- any financial issue from this case Thus, CBS's argument that a postpone- tation of shareholder control delegated to the CBS's board of directors." ment of the oral argument is .required by an alleged invalidation of TBS's On the other front, the FCC-at the prodding of CBS and the CBS Televi- financial certification is erroneous. Therefore, the commission should con- sion Network Affiliates Association -canceled the en banc hearings, which tinue to process TBS's applications so that the requisite approval to TBS's had been scheduled for Aug. 1 and 2. efforts to obtain corporate control of CBS in the marketplace will not be In the wake of an Atlanta federal judge's refusal to block CBS's recapital- improperly delayed." ization plan, CBS filed an emergency petition at the FCC, asking that the en "A hostile takeover of a regulated company is recognized to be an ex- banc hearings, scheduled for last Thursday and Friday, be postponed to ceedingly difficult process, in large part because of the impact of regulatory "avoid unnecessary waste of the time and resources of the commission and requirements and procedures on the process," TBS said. "If the commis- the parties involved in the proceeding." sion does not diligently move forward with processing the pending applica- CBS told the FCC that enough shares had already been tendered last tions, CBS can continuously take defensive measures which alter various Tuesday (July 30) to put its recapitalization plan into effect, and that the plan components of TBS's proposal with the effect of forever postponing any would be concluded before the opening day of the en banc arguments. FCC consideration and approval thereof."

Broadcasting Aug 5 1985 FOUR -TIME GRAMMY AWARD WINNER DIONNE WARWICK RETURNS AS HOST FOR SOLID GOLD'S 6TH SPARKLING SEASON.

Dionne Warwick, one of America's premiere song stylists, will perform solo and in a SOLID GOLD trademark closing duet with each week's co- host or special guest artist. No other music show will feature the dynamic talents of Dionne and her weekly guests.

The biggest and brightest names in music today will be presented in live on -stage performances. Plus, this year SOLID GOLD will broadcast in stereo with dramatic new sets and lighting. Add to that the SOLID GOLD DANCERS led by sensual Darcel who will keep SOLID GOLD sizzling every week.

WELCOME DIONNE AND WELCOME NEXT SEASON'S HOTTEST PERFORMERS. THANK YOU STATIONS FOR YOUR SOLID GOLD SUPPORT.

THE 1 WEEKLY FIRST -RUN G SYNDICATED

N17AfW Annvf 0/A4U0.5 nmeinnmre-n-.umY e1w1e FOOTBALL FOOTBALL 85 Football rights in 1985 hit $530 million

That's the figure networks, local broadcasters pact covering 1985 and 1986 for a package of Big 10- Pacific 10 and cable programers will pay for airing college games and will pay $18 million. Over the two years, CBS will and professional football in 1985, an increase broadcast 28 or 30 Big 10 -Pac 10 contests. In 1984 it paid a little of 6% over 1984, when payments were $501 million more than $9 million for a similar one -year package. The total CBS college football package will consist of 20 or 21 games for the 1985 Rights fees that broadcasters will pay this year for coverage season. The network is also paying $3.5 million for a two -year ACC of college and professional football are on the increase package, which some have described as the "classic example" of again, rising 6 %, to $530 million, compared to 1984. Last what the Supreme Court intended when it voided the NCAA pact. year the networks (including cable) and local outlets paid Last year, as a conference participating in the CFA agreement with 6501 million, a figure that had dipped below 1983's $536.6 million. ABC and ESPN, the ACC received only $400,000. Thus, dealing for l'he drop was primarily because of the disarray in college football itself, it was able to quadruple its take in a year. tfter last summer's Supreme Court decision nullifying the National That deal over time, however, will likely prove to be an exception collegiate Athletic Association's contract with the networks. (This to the norm is only so much room in the network schedules tear's figures, however, do not include preseason television cover- -there and it is a safe bet they will continue to pursue rights of only the age of the Los Angeles Rams, which had not signed a rights package handful of conferences and independent schools that constitute the >y press time. The figures also omit rights, probably totaling under cream of the crop in college football. And according to Neal Pilson, 65 million, for some of the smaller college football attractions put ogether by small syndicators.) group executive vice president at CBS /Broadcast Group, that is the way it has been and will continue to be. "Not that many small 1-or local coverage of the National hootball League, broadcasters schools participated under the NCAA plan," he said. "The fact is the ees for radio are up 32% from last year's figure of more than $14.7 get much money under the old plan and nillion, to nearly $19.6 million. Local television rights for presea- average small school didn't isn't getting much money under the new plan either." ;on games are up 31%, to more than $5.33 million. ABC and ESPN renegotiated with the CFA for a two-year package The three television networks are in the fourth year of a five -year, that will see ABC pay $31 million to broadcast a minimum of 21 62.2 -billion deal with the NFL. Their payment is up 8%, from last games each year, while ESPN will pay $24 million to cablecast 17 tear's $415 million to $450 million. ABC pays the most, about $ 160 games each season. ABC paid $12 million for 20 games and ESPN nillion, while the CBS rights share comes to roughly $150 million, paid $9.3 million for 15 games in the 1984 season. This season, CBS tnd NBC's to about $140 million. and ABC will compete more directly in the late afternoon time Rates for advertising, on average, are up 5% to 10% over last year, period. Last season, CBS had more games with a noon or 12:30 p.m. tlthough there have been some declines in certain categories. In the start time. ESPN will carry its CFA package in prime time on Satur- vords of one buyer of commercial time, while the NFL schedule still day evenings beginning Aug. 31. In addition, ESPN has picked up a epresents a good buy, the approaching football season is being five -game Thursday -night package (which will complement the spe- :ailed neither a buyer's nor a seller's market. While the networks are cial Thursday night games carried by ABC) featuring some of the ;aid not to be adhering to rate cards strictly, the NFL is recognized as smaller NCAA schools that normally do not receive much broadcast me of the best ways of reaching the male sports audiences. coverage. ESPN is also carrying two bowl games, the California, in The Football League is planning to change from a conjunction with rights-holder Mizlou, and Yokohama bowls. ;pring-summer schedule to a fall schedule in 1986, assuming it is Turner Broadcasting System has put together a three -package, 40- ;till in business. Rights for the 1986 season have not been deter - game schedule of college football, which Rex Lardner, director of nined. ABC paid $9 million and $14 million, respectively, for USFL sports programing for TBS, describes as the most extensive of any ights for the spring seasons in 1984 and 1985. ESPN paid $5.5 network this year. WTBS, the superstation, will go head to head with nillion in 1984. Its 1985 payment was the first year of a new three - ESPN in prime time on Saturdays with a package that will include tear deal valued at $71 million. games of the Big 10, Pacific 10, ACC and independents. That pack- On the college television front, CBS is paying $12 million for a age will also be syndicated to broadcast stations nationally. In the mckage of Big 10, Pac 10 and Atlantic Coast Conference games, as early Saturday afternoon time period, WTBS will carry a package of ;yell as selected other college games. Last year CBS paid $10 million Southeastern Conference games. In addition, TBS will syndicate an 'or its coverage of the Big 10 and Pac 10. ABC is paying $15.5 11 -game package of Big 10 games for Saturday afternoon carriage, nillion for a package of College Football Association games. Last none of which will be carried on the superstation. The total rights tear ABC paid $12 million for its CFA schedule. ESPN's rights fee payments by TBS to the schools involved in its 1985 football cover- 'or its schedule of CFA and smaller NCAA school contests comes to age are estimated to be in the $7- million or $8- million range. U2.5 million, and Timer Broadcasting System's rights fee for a 40- The is also carrying a package 12 live regular - lame schedule of Pac 10, Big 10 and Southeastern Conference USA Network of tames comes to about $7.5 million. season games this year. Nine of the games are cablecasts of the syndicated broadcasts of Telstar Communications, headed by Fred :ollege football rights return to normal Botwinik, former head of Katz Sports, which was acquired by Ray- tfter last season's turmoil produced by NCAA corn earlier this year. Telstar is syndicating a l2 -game Eastern re- lecision; number of syndicators, and games gional broadcast package of four teams-Syracuse, Pittsburgh, Bos- available, have fallen off; advertising prices ton College and Notre Dame. Telstar is also syndicating three Notre to the pro front continue to increase, with Dame games, nationally, with expected coverage of about 70% of 10- second prices running $550,000 the country, according to Botwinik. USA will also broadcast six bowl [le football television rights picture for college has stabilized con - games, three through an arrangement with Mizlou, which has the iderably this year as teams enter their second season without a rights to the Cherry Bowl (Dec. 21), the Independent Bowl, and the CAA pact, struck down by the U.S. Supreme Court in June 1984. Senior Bowl (Jan. 18), and three through an arrangement with Lori- [le price of stability has been a shakeout of significant proportions, mar, which has the rights to the Holiday (Dec. 22), Bluebonnet (Dec. aowever, on the syndication level, where there are both fewer syndi- 31) and Freedom (Dec. 30) bowls. The Lorimar Sports Network has :ators and fewer games in syndication than a year ago. only the right to those three bowls, but plans to get involved in The networks, including CBS, ABC, ESPN and Turner Broad - syndicated football on the college level "in a big way" in future :asting System, and dominant football schools and conferences ap- seasons, according to Mark Solomon, an LSN executive. Most of its tear to be faring best in the post -NCAA era. CBS and ABC, for. activity this year will be in basketball. :xample, were to have paid between $33 and $34 million apiece in Jefferson Pilot Teleproductions is syndicating a package of 13 ights fees for their 1984 and 1985 NCAA football packages, while ACC games to broadcasters. The package will also be seen on the SPN would have paid about $17 million for its supplementary Madison Square Gardern cable network. ickage. With the voiding of those pacts, however, the three will pay Last year's syndication market for college football was, by most ubstantially less both this year and next. CBS signed a two -year accounts, a trying one. Most of the syndicators lost money and

Broadcasting Aug 5 1985 FOOTBALL 85 several, that promised rights fees that they the Big 10 ever realized on an annual basis either." Barrett mentioned that sales for the could not pay because they overestimated under the NCAA pacts. But to get it, the Big World Series on ABC, which he said is no viewer and advertiser demand, did not sur- 10 will expose 16 or 17 games a season, 11 65% sold, influence sales for early -seasor vive. At least three of last year's football Saturday afternoon games and five or six football because they "take money out of the syndicators are no longer in that business. prime time games. Despite the fact that the overall sports marketplace." Katz Sports was absorbed by Raycom, conference is faring well under the new tele- At NBC -TV, a spokesman said the net- which this year is producing an 11 -game vision agreements, the Big 10 and other ma- work is selling spots for the Super Bowl w Southwest Conference package, an 11 -game jor groups favored the NCAA plan. "The $550,000, up from $500,000 last year, whet Big Eight package, the Aug. 29 Kickoff basic issue," said Big 10 commissioner ABC carried the game. NBC's schedule be- Classic at the Meadowlands Stadium in Wayne Duke, is whether the added televi- gins with preseason games on Aug. 14, Rutherford, N.J., and the Liberty Bowl sion exposure for college football will hurt Aug. 24 and Aug. 30, with the last two being (Dec. 27). 'Rvo others that dropped out of the game attendance. The answer remains to be in prime time. The network will carry 95 football syndication business are being sued seen, although at Big 10 schools, -said Duke, regular season games, as well as the foul for nonpayment of rights by the schools that while overall ticket sales for the coming sea- AFC post- season playoff games and cham- did business with them - TCS /Metrosports, son are ahead of last year, season ticket sales pionship, and the Super Bowl. New Kensington, Pa., and the Nashville - are off. The Big 10 is also suing a syndicator NBC's schedule is 45% sold out, with based SportsView. One new company came it used last year (after its initial deal with 25% of the schedule's sales coming during on the scene. Fred Botwinik, the former TCS /Metrosports fell through). Sportsview, the third week of July. While last year's reg- president of Katz Sports, created his own the now defunct Nashville firm, partially de- ular- season price increases were up 12.5%. company, Telstar Telecommunications Inc. faulted on a rights payment. Duke declined prices this year are said to be up only 7% tc (see above). to say how much was left unpaid, or how 10%. The price of a 30- second spot during The experience last year of some major much the conference was suing Sportsview regular- season AFC games is up from Iasi schools in the syndication market was so bad for. year's $135,000 to the $144,000 -to- that they have opted not to participate in The Western Athletic Conference also de- $148,000 range. Playoff prices have report- syndication this season. In fact, two entire cided not to sign an agreement for a package edly dropped, however, from last year's major conferences are forgoing the syndica- of syndication games this season, although it $225,000 to $200,000 this year, as has the tion market this year-the Pac 10 and the had offers from both KuTV(TV) and KSL -TV, price of the AFC championship game, dowr. Western Athletic Conferences. The Pac 10 both Salt Lake City, and Sports. from $275,000 to $250,000. last year had a syndication deal with According to conference commissioner Joe The CBS NFL schedule of 105 games. TCS / Metrosports. In retrospect, said John Kearny, the member schools felt the early including NFC playoff and championshiç McCasey, assistant director of the Pac 10, start times that would have been forced on games, begins Sept. 8. It will be preceded by the conference's experience with TCS /Me- the schools playing in the syndication pack- three preseason games -Aug. 17, 24 anc trosports, "turned out to be a nightmare." An age (noon) would have hurt game atten- 31. It is believed prices for NFL games will initial agreement called for the syndicator to dance. He said that some members may do rise 5% to 9% over last year, putting them it pay the Pac 10 $4 million for the rights to a their own local television deals. The WAC the $162,000 -to- $168,000 range. Lase package of 1984 games. But just before the has lost money under the new television ar- year's increases were up 12% to 15%. The season began, the company came back and rangements. In 1983 it earned $2.9 million, price of a 30- second spot during an NFC forced the conference to accept $3 million or but last year, participating in the CFA plan, it playoff game is reportedly $215,000 anc face the possibility of having no deal at all. earned about $2 million. This year's rev- $250,000 for the championship game. At that point, the conference obtained letters enues are hard to determine at this point, Prices for the network's schedule of Big 10. of bank credit guaranteeing $2.5 million of said Kearny, but it is believed the conference Pac 10, ACC and other college footbal. the $3 million in rights fees owed. The syn- and its schools should take in a minimum games are undetermined as of yet. The col- dicator ended up defaulting, not only on the $2.3 million. lege schedule begins Sept. 14. $3 million owed for football rights, but also ABC -TV was scheduled to begin its NBC Radio captured the NFL radio broad- on a $1- million basketball rights agreement. NFL schedule on Aug. 3 with the Hall of cast rights package this year from CBS. The conference has sued the syndicator for Fame Game, with its lineup of Frank Gif- which had it for seven consecutive years. $500,000 not guaranteed by banks for the ford, and two Hall -of-Fame inductees, O.J. NBC signed a two -year deal last March for a football payments as well as for the $1 mil- Simpson and newcomer Joe Namath. Spots reported $11 million. The agreement calk. lion owed for the basketball contract. for the Hall of Fame Game were selling at for NBC to air 37 games -27 regular-season TCS /Metrosports declined to return several $35,000 per 30 seconds. Two preseason games including 16 Monday night contest: calls placed for comment. games, Aug. 19 and Aug 26, will include and 10 post- season games highlighted by the But those problems aside, McCasey said, $75,000 30's. Spots in the regular Monday Super Bowl. The first game is slated for it is the conference's belief that "the prolif- Night Football lineup of 16 games will sell at Monday night, Sept. 9, when the Washing- eration of games is driving prices down. $175,000 per 30, down from last year's ton Redskins visit the Dallas Cowboys. We've decided to take a step and cut back," price of $185,000. There will be five foot- NBC Radio Network Vice President and in the hope that if a few others follow the ball broadcasts on Thursday, Friday and Sun- General Manager Steve Soule said he ex- lead the rights value may climb back to a day this year, with spot prices being a report- pects a minimum lineup of 250 affiliates for premium. "We figure it's worth a ny." ed $10,000 to $15,000 lower than Monday - NFL football. Soule noted that NBC has al- McCasey declined to say exactly how much night spots. ABC has not reached a final ready cleared the top 25 markets, which in- the Pac 10 was being paid for its participa- decision on whether to begin non -Monday clude all the NBC owned -and -operated AM tion in the CBS and TBS packages, but one night games an hour earlier at 8 p.m. NYT. stations, as well as outlets in 46 of the top 5C source with knowledge of the agreements On the college front, 30- second spots on markets and 86 of the top 100. The NFL said the conference would receive a little the CFA schedule open at $45,000. The Ga- package is also being offered to affiliates of more than $14 million over two years. On an tor Bowl (Dec. 30) and the Sugar Bowl (Jan. the Dallas Cowboys radio network through annual basis, that is about equal to the slight- 1) will be priced at $65,000 and $110,000 an agreement with the Texas State Network. ly more than $7 million the conference re- per 30- second spot, respectively. Soule said NBC is pursuing similar agree- ceived in 1983, the last year under the According to J. Larre Barrett, vice presi- ments with other regional football networks. NCAA pact. This year, 10 to 12 Pac 10 dent of sales, ABC Sports, the Monday Major advertisers who have already games will be seen on television, compared Night schedule is 50% sold. With the first signed for NBC's NFL football are: An- to 21 last year, and 11 in 1983. games already sold out, he said he expects heuser- Busch, Big A Auto Parts and Pres- The Big 10, by comparison, will receive the entire schedule to be 90% sold going into tone antifreeze. Many accounts are still about $18 million, sources confirm, for its the first game. But in characterizing the cur- pending due at least in part, according tc two -year pacts with CBS and TBS. That is rent mood of the advertising market, Barrett Soule, to the finalization of their commit- the highest rights fee obtained in the current would not lean in any direction: "It's not a ments to the television packages. Industry market by any conference, and more than seller's market, but it's not a buyer's market sources say the average cost of 30- second

Broadcasting Aug 5 1985 FOOTBALL 85

Local radio's pre- and regular- season NFL coverage

Tears Originator Regional network; games Team Originator Regional network; games scheduled; rights holder scheduled; rights holder

AFC East

Buffalo Bills WBEN(AM) Buffalo, N.Y Reg. net of 10; four presea- KOA(AM) Denver Reg. net of about 60 stations; son and 16 regular season four preseason and 16 regu- games; station holds rights. lar season games; station holds rights. WIBC(AM) Indianapolis Reg. net of 16; four presea- son and 16 regular season Kansas City Chiefs KCMO(AM) Kansas City Reg. net. of 50 stations; four games; station holds rights. preseason and 16 regular games; station holds rights. Miami Dolphins WIOD(AM) Miami Regional network of approxi- mately 30 stations for WIOD Los Angeles Raiders KRLA(AM) Pasadena Reg. net of 25 for KRLA and (no regional Spanish net- reg. net. of six for KTNQ; four work); four preseason and 16 games preseason, 16 games regular season games. WIOD regular season each; Bob holds both Spanish and Eng- Speck Productions, Los An- lish radio rights. geles, holds rights. WQBA(AM) Miami KMEX(AM) Los Angeles (Spanish) (Spanish)

Jew England Patriots WEEI(AM) Boston Reg. net. of 32. four presea- San Diego Chargers KLZZ(AM) San Diego Four preseason and 16 regu- son and 16 regular season lar season games; station games; station holds rights. holds rights.

Jew York Jets WABC(AM) New York Station will carry two presea- Seattle Seahawks KIRO(AM) Seattle Reg net of 55. four presea- son and 11 regular season son games and 16 regular games Due to conflict in ear- season games; station holds ly part of season with New rights. York Yankees baseball which it also carries, station has assigned two preseason and five regular season NFC East games to WMCA New York; Dallas Cowboys KRLD(AM) Dallas Texas State Network of 175 WABC holds rights stations: Spanish network of 20 stations; four preseason and 16 regular season AFC Central games: station holds rights.

New York Giants WNEW(AM) New York Reg net of 25 to 30; four pre- ;incinnati Bengals WKRC(AM) Cincinnati Reg. net of 90 to 50 stations: season and 16 regular season four preseason and 16 regu- games; station holds rights lar season games; station with Connecticut Radio Net- holds rights. work handling net sales.

Jleveland Browns WWWE(AM) Cleveland Reg. net of about 25 stations; Philadelphia Eagles WIP(AM) Philadelphia Reg net of 27, with four pre- four preseason and 16 regu- season and 16 regular lar season games; games will games; station holds rights be of co -owned with Sportsnet handling net. WDOK(FM); station holds rights. St. Louis Cardinals KMOX(AM) St. Louis Reg. net of 50 stations: four preseason and 16 regular iouston Oilers KODA(FM) Houston KODA Oilers Radio Network season games; station holds of 35 stations; five preseason rights. and 16 regular season games: KODA and parent, Washington Redskins WMAL(AM) Washington Reg net of about 100 sta- Westinghouse. hold rights. tions; four preseason and 16 regular season games: sta- tittsburgh Stealers WTAE(AM) Pittsburgh Four preseason and 16 regu- tion holds rights. WHTX(FM) Pittsburgh lar season games: station holds rights

Chart continues on page 36

Broadcasting Aug 5 1985 FOOTBALL 85

Continued from page 35

Team Originator Regional network; games Team Originator Regional network; games scheduled; rights holder scheduled; rights holder

NFC Central NFC West

WGN(AM) Chicago Tribune Radio Networks - Atlanta Falcons WSB(AM) Atlanta Regional network of about 6! four preseason 35 stations; stations; four preseason am and 16 regular season 16 regular season games holds rights. games; station team holds rights.

Reg. of 38; four presea- Detroit Lions WJR(AM) Detroit net Los Angeles Rams KMPC(AM) Los Angeles Reg. net of 23 stations fo son and 16 regular season KMPC; no Spanish- languag holds rights. games; station network; KMPC holds radii rights, and will produce fou WTMJ(AM) Milwaukee Reg. net of 35 stations; four preseason and 16 regula preseason and 16 regular season games. Station alsi season games; station holds produces Spanish broadcas rights. for which it buys time to car ry on KLVE. KSTP -FM Minneapolis- Reg. net of 56; four presea- KLVE(AM) Los Angeles St. Paul son and 16 regular season (Spanish) contests; station holds rights. New Orleans Saints WWL(AM) New Orleans Reg net of 33; four presea son and 16 regular season Tampa Bay Buccaneers WSUN(AM) Tampa Reg. net of 21; four presea- games; station holds rights St. Petersburg son and 16 regular season games; San Francisco 49ers KCBS(AM) San Francisco Reg net of 17; four presea holds rights; CBS will hold son and 16 regular season rights after transfer. Station holds rights .

spots hovers in the $7,000 range. ing costs. Last year, Mutual held the region- throughout the regular season. Called Col The "primary" announcing team for al network rights to four NFL franchises: the lege Football Scoreboard, the program NBC's coverage will be NBC sportscasters Pittsburgh Steelers, Atlanta Falcons, Hous- which is being fully sponsored by True Valu and Bob Trumphy. The second ton Oilers and Kansas City Chiefs. Hardware Stores, will be anchored by CB: team will be composed of sportscaster Mel Mutual's college coverage this year will Radio sportscaster Ed Ingles. It begins Sept Proctor, the current radio voice of the New include 11 Notre Dame games as well as 11 7. Jersey Nets, and former NFL player Dave other major college contests. Additionally, As for the USFL, there was no nationa Rowe. Soule said NBC sportscaster Bob the network also plans to offer a package of radio coverage this year. ABC Radio helc Costas will handled the pre -game show, five bowl games: the new All -American the rights for the first two years of the which will air about 10 minutes before game Bowl, Holiday, Sugar, Bluebonnett and one league's existence -1983 and 1984-bu time, and a half-time program. Meanwhile, other soon to be announced. did not renew in 1985. Trumphy will host a post -game, call -in show CBS Radio, which lost the NFL rights titled NFL Live. The program will be one package to NBC, is offering some counter - KCBS(AM) San Francisco enters the sec hour in length, except after several post -sea- programing to play -by-play. Beginning Sun- and year of a multiyear rights contract tc son games when it will be extended to two day, Sept. 8, CBS will present a two -hour, broadcast the 49ers, last season's Supe; hours. weekly talk show hosted by CBS sportscas- Bowl champion. The station is carrying the NBC will also air five college bowl ters and Hank Stram. It will fea- team's full slate of games, including foul games: Gator, Liberty, Fiesta, Rose and Or- ture reviews and highlights of the weekend preseason games. It will have a 17- statior ange -the last three on New Year's Day. games as well as a listener call -in segment. regional network in northern California. In- The Mutual Radio Network will air 16 reg- The program is scheduled to air from 8 to 10 terest in the team is so substantial, report! ular- season NFL Sunday doubleheaders p.m. NYT. general manager Ray Barnett, that for the from Sept. 8 through Dec. 22 beginning at 1 CBS will also offer stations a weekly, 20- first time, the station is expanding its 49en p.m. and 4 p.m. NYT, each week. Mutual minute preview show of the upcoming network to four surrounding states, includ- has individual yearly contracts for Sunday weekend's NFL action that will be fed to ing Oregon, Washington, Arizona and New broadcasts with most of the NFL franchises. stations every Friday. The show, NFL Pre- Mexico. Nine stations in those states have The two announcing teams are: Chuck view, will be hosted by CBS sportscaster agreed to participate in the out -of-state net- Thompson (play -by -play) and Fran Curci . work. "There's a high degree of interest it along with Tony Roberts (play -by -play) and On the college front, CBS Radio will air the team," said Barnett, "because they have Jack Ham. the "College Football Kickoff Classic," fea- been the Super Bowl champions two of the The network's advertiser lineup includes: turing Boston College and Brigham Young last four years." He said that by the start o1 American Honda, Ford Parts & Services, University, from Giants Stadium in East the season, the out -of-state network woulc GMAC, Big A Auto Parts and Travelodge. Rutherford, N.J., on Aug. 29. The network probably total more than a dozen stations. Mutual's director of sports, Luke Griffin, will also broadcast the Sun Bowl and the including one in Youngstown, Ohio, home reports the NFL package is about 50% sold Cotton Bowl. And new to the CBS college of 49er owner Edward Debartolo. That i! out. Griffin also noted that Mutual no longer lineup this year is a 13 -week series summa- addition to stations that have picked up the holds regional network rights, citing escalat- rizing the results of college football games games in Hawaii and Guam for a number o1

Broadcasting Aug 5 1985 FOOTBALL 85

Local TV preseason NFL coverage

aam Originator Regional network; piles Team Originator Regional network; games scheduled; rights holder scheduled; rights holder

AFC East NFC East uffalo Bills WKBW -TV Buffalo, N.Y. Three live games; station Dallas Cowboys KXAS -TV Dallas One taped game; Anamark holds rights. Fort Worth holds rights. rdianapolis Colts WTHR Indianapolis Four live games; station New York Giants WPIX New York Two live, two tape delay holds rights, games; station holds rights. fiami Dolphins WCIX Miami One live, two tape delayed Philadelphia Eagles KYW -TV Philadelphia Four live games; station games; station holds rights. holds rights.

England Patriots WBZ -TV Boston Three live games; station lew St. Louis Cardinals KPLR -TV St. Louis Two live, two tape delayed holds rights. games; station holds rights.

Jew York Jets WNEW -TV New York Two live, one tape delay Washington Redskins WTTG Washington Three live games; station games; station holds rights. holds rights.

AFC Central NFC Central incinnati Bengals WLWT Cincinnati Reg. network of two sta- Chicago Bears WBBM -TV Chicago Three live games; station tions; two live, two tape de- holds rights. layed games; station holds rights. Detroit Lions WJBK-TV Detroit Two live, two tape delay games; station holds rights. leveland Browns WKYC -TV Cleveland Two live games; station holds rights Green Bay Packers WBAY -TV Green Bay Reg. network of three sta- tions; four live games; sta- ouston Oilers KHTV Houston One live, two taped delayed tion holds rights. games; station holds rights. Minnesota Vikings KSTP-TV Minneapolis- One live game; station holds ttsburgh Steelers WTAE -TV Pittsburgh Reg. net of seven stations; St. Paul rights. four games; station holds rights.

Tampa Bay Buccaneers WTOG Tampa - Reg. net of two; one live, St. Petersburg three tape delay games; sta- AFC West tion holds rights. enver Broncos KCNC -TV Denver Reg. net of two stations; two live games and third if sold out; station holds rights NFC West ansas City Chiefs KCTV -TV Kansas City Two live, two tape delayed games; station holds rights. Atlanta Falcons WAGA -TV Atlanta Two live games and two de- pending on sell out; station )s Angeles Raiders KNBC Los Angeles Two live games each; Bob holds rights. Speck Productions, Los An- geles, holds rights. Los Angeles Rams No deal yet N/A KMEX -TV Los Angeles (Spanish) New Orleans Saints WWL -TV New Orleans Also feeds WAFB -TV Baton Rouge; two live, two tape de- in Diego Chargers KGTV San Diego Two live games; station lay games; station holds holds rights. rights.

;attle Seahawks KING -TV Seattle Four live games; station San Francisco 49ers KPIX San Francisco Reg. net of two; one live holds rights. game; station holds rights.

Broadcasting Aug 5 1985 FOOTBALL 85 years. Radio sponsors this year include An- Minnesota Vikings from WCCO(AM). The for several years. KSTP -TV has only a one- heuser- Busch, United Airlines, Chevrolet new deal is for three years. year deal and will air just one live, preseason and Pacific Gas & Electric. KSTP-FM General Sales Manager Tim contest. Among the sponsors is Midwest On the television side, KPIX(TV) San Fran- Monaham reported that sales "haven't been Federal. cisco will carry only one of four pre- season easy." But he cited some solid major spon- games this year, because the three others are sors, including American Honda, Republic The Detroit Lions will again be heard over being picked up by the networks, one each to Airlines, Farmers Insurance and Midwest Capcities' WJR(AM), along with a regional ABC, CBS and NBC. During the course of Federal. Monaham said there will be a re- network of about 38 stations. Tony Nagor- the season, however, the station will be gional network of about 56 stations extend- sen, national sales manager for WiR, reports broadcasting two half -hour weekend 49ers ing across four states. advertising sales "brisker" this year than in highlight programs, including one on Satur- Station Manager Chuck Knapp said that the past, with the season already about 75% day evenings at 5:30 p.m., which will fea- Vikings coach Bud Grant will do a seven - sold. Major sponsors include Anheuser- ture 49er coach Bill Walsh answering ques- minute pre -game show as well as a series of Busch, Ford, Chrysler (network only), Re- tions submitted by fans, and a Sunday three, three-minute reports during the week. public Airlines, Big Boy restaurants, Ar- morning (9 a.m.) preview show. KSTP -TV is the new rights holder of Vi- mour Meat and Farmer's Insurance. kings football for local preseason television Meanwhile, WJBK -TV General Sales Man- This season marks the 35th consecutive coverage. The team had been with wCCO -Tv ager Jim Clayton also reports that sales are year KMPC(AM) Los Angeles has broadcast "better than last year." Among the adver- Rams football, according to general man- tisers for Lions preseason football are: J.C. ager Bill Ward. The station has just entered a Network lineups Penney, Midas Muffler, Shell Oil and Stroh's new three -year contract that extends, with a Signature beer, the last a partial sponsor. one -year option, to 1988. Ward said he ex- ABC -TV WJBK -TV will air two live and two tape -de- pects 23 stations on this year's regional net- lay, preseason games. Hall of Fame Aug. 3 work. The station also produces a Spanish - Game language broadcast, which is carried on NFL preseason Aug. 19, 26 Former Washington Redskins greats and CFA Starts Sept. 2 KLVE(FM) Los Angeles. (KMPC holds all ra- Hall -of- Famers Sonny Jurgenson and San Starts Sept. 9 dio rights and purchases a weekly block of NFL (Monday night) Huff will continue to broadcast the 16 regu- Dec. 30 time from KL.VE for the Spanish broadcast, lar season and four preseason games foi selling the advertising availabilities itself.) Sugar Bowl Jan. 1 rights holder WMAL(AM) there. Games art Feb. 8 Sponsors include Budweiser, Chevrolet and Pr heard on a network of approximately 10( stations. Metrosports, which used tc Chevron. At press time, the Rams did not CBS - TV With have a local television station in place to handle the network, no longer in business. NFC preseason Aug. 17, 24, 31 carry its four preseason games. Three the Bill Ray, a private contractor, has taken ovei of NFC regular season Starts Sept. 8 a the networking responsibility. games are tape- delayed, primary reason /ACC Sept. 14 PAC 10/Big 10 Starts According to Andrew M. Ockershausen why last year's rights holder, KCBS -TV, said it Blue -Gray game Dec. 25 declined the rights this year. WMAL vice president, sales are going "su Sun Bowl Dec. 28 per" for Redskins coverage, which include: NFC playoffs Dec. 29, Jan. 4, 5 WABC(AM) will be entering its second a pre-game report and The Locker Room Re year Peach Bowl Dee. 31 of a three -year deal for broadcast rights to port on the network. The Stadium Shan Cotton Bowl Jan. 1 York And, as it did last year, (pre -game) and The Ken Beatrice Shou the New Jets. NFC Championship Jan. 12 the station, due to a scheduling conflict with (post -game) are heard locally. A sellout o: its New York Yankees broadcasts (it is in the NBC-TV advertising availabilities before opening da) is fifth year of a six -year deal), will pay AFC preseason Aug. 14, 24, 30 expected. Major sponsers include Bud weiser, WMCA(AM) to air seven games (both pre- and AFC regular season Starts Sept. 8 TWA, Capital Area Chevrolet deal regular season contests) which overlap with Citrus Bowl Dec. 28 ers and Kodak. WTiG(TV) Washington will carry thret Yankee games at a cost in the $10,000 to Rose Bowl Jan. 1 live preseason games this year. Announcer $12,000 range. Orange Bowl Jan. 1 will WABC Vice President and General Man- AFC playoffs Dec. 29, Jan. 4, 5 be Sam Huff and . ager Jim Haviland said that Jets games are Hula Bowl Jan. 11 about 60% sold out, with Eastern Airlines AFC Championship Jan. 12 WKRC(AM) Cincinnati is beginning a and Blue Cross /Blue Shield among the ma- Super Bowl XX Jan. 26 new three -year contract with the Bengals. jor sponsors. The station also plans to air Honda, Sears CBS Radio Sponsors include Budweiser, two -hour pre- and post -game shows. and Nationwide auto parts. WKRC, with an- WNEW -TV will broadcast three preseason College Kickoff Classic Aug. 29 nouncer Phil Samp, has broadcast Bengals games, two live and one tape delayed. Major Sun Bowl Dec. 28 games since the club was formed in 1969. sponsors include: Miller Beer, Meinke Muf- Cotton Bowl Jan. 1 Preseason television games will be shown on fler, Purolator Courier, Burger King, Manu- Mutual Radio WLWT(TV), where the director of sales, Ned facturer's Hanover Trust and American Ex- Paddock, says 75% to 80% of the available Notre Dame and press. commercial time is sold. Coors Beer, Toyota other college games Starts Sept. 7 and Pepsi are signed as sponsors, and NFL package Starts Sept. 8 Wendy's restaurants is expected to be adder The New York Giants will be heard on Army -Navy game Dec. 7 to the list. Metromedia's wNEw(AM) for the 25th con- Holiday Bowl Dec. 22 secutive year. Advertising spots have "sold All- American Bowl Dec. 31 sales manager WwwE(AM) Cleveland, in its first yeas out," said Gary Blum, general Bluebonnet Dec. 31 holding radio rights to the Clevelanc the major advertisers are for wNEW. Among Sugar Bowl. Jan. 1 Browns, said sales have been relatively TWA, American Honda Anheuser-Busch, good. (Art Modell, owner of the Browns Nabisco. NBC Radio and bought WWWEEAM) in March.) According t( will air four preseason contests, NFL parka;` '_arts Sept. 9 WPIX -Tv Bob Stem, director of sports marketing two on tape delay. Major adver- Liberty Bowl Dec. 27 two live and Browns games will be simulcast or Miller Beer. Gator Bowl Dec. 30 tisers include WDOK(FM), in addition to being carried on Fiesta Bowl Jan. 1 25- station network. Among the sponsor: Rose Bowl Jan. 1 In Minneapolis, Hubbard Broadcasting's will be Honda, Anheuser- Busch, Blut Orange Bowl Jan. 1 "personality" adult contemporary KSTP -FM Cross /Blue Shield and Farmers' Insurance captured the radio broadcast rights for the Greg Bendin, national sales manager a

Broadcasting Aug 5 1985 FOOTBALL 85

KYC -TV, said sales for preseason television celebrities and giving away money. The sta- WGN(AM) Chicago has taken over radio roadcasts are "strong" and that the station is tion's major sponsors include Budweiser, coverage of the Bears from wBBM(AM), and satisfied with the level sold so far." His list Jack -in- the -Box, Honda and Von's super- holds the rights to the team's four preseason .f sponsors includes Miller Beer and the lo- markets. and 16 regular -season games. WON will air a al Toyota dealer's association. Two live, preseason San Diego Chargers two -hour tailgate /sports production before games will be broadcast by KGTV(TV) San every game, from Soldier Field for home KOA(AM) Denver is entering the first Diego, which holds the rights to the games. games and from a local restaurant when the ear of a long -term contract for radio rights Advertising spots are being sold by both the Bears are away. Coverage will include re- ) the Denver Broncos. Sports Director Bob Chargers and KGTV. The station's vice presi- motes from the party, the broadcast booth on lartin said it has been "a pretty good year" dent and general manager, Clayton Brace, the field and the locker room, as well as I sales to date. Commercial time for all said KGTV has sold all 19 spots. Major spon- sports features. The coverage will be "a way reseason and regular- season games is sors include Coca -Cola, Toyota, Anheuser- to blend in football with family," said Chuck nearly sold out," he said. Budweiser, Busch and Jack -in- the -Box. Swirsky, manager of sports. Fonda and Anheuser-Busch are among Announcers for the games will be Wayne aonsors. Ad time on KCNC -TV is expected to are Larabee, former St. Louis Cardinal Jim Hart e sold out by early August for its schedule Houston Oilers radio spots "heavily and former Bears linebacker . f three preseason telecasts, according to sold," according to David Pearlman, vice Each game will be followed by a two -hour eneral manager, Roger Ogden. president and general manager, KODA(FM) Houston. KODA will be originating coverage interview show. Major sponsors are Chevro- Paul LeSage, general manager of of the team's five preseason and 16 regular let and Chicagoland Chevy Dealers, Illinois TMJ(AM) Milwaukee, said advertising is season games, beginning with the NFL's first Department of Tourism, True Value hard- early sold out for the Green Bay Packers full stereo radio broadcast, scheduled for last ware stores and Chicagoland Amoco. Most :dio broadcasts. The station's list of spon- Saturday, Aug. 3 -the Hall of Fame game of the advertising spots have been sold. )rs includes Anheuser-Busch, local Ford between the Oilers and the New York Gi- WBBM -TV returns with Bears television :alers, Century Insurance, True Value ants. Pearlman said KODA, an easy listening coverage -three, live, preseason games. ardware, Amoco, Wisconsin Bell and station, is the first FM in NFL history to be The station, which holds the rights to the ty's potato chips. Sales for preseason awarded a full rights package. It holds the games, hopes to sign regular advertisers Imes on WBAY-TV Green Bay are slower rights with its parent company, Group W. Budweiser, True Value hardware, McDon- is year than last, according to the station's Games are to be broadcast to 35 stations in ald's and Standard Oil. The games will be ogram director, Dick Millhiser, due to dif- the Southwest through the KODA Oilers Ra- promoted with on -air spots in the week pre- zulty in signing the main advertiser for dio Network. Promotions include a Free Fan ceding the first telecast, as well as in the tckers football in the past, Pabst beer. Fare contest, in which listeners are sent to local news by Johnny owever, he expressed optimism that sales away games, and the inclusion of Oilers Morris, who is analyst for the games. ould improve before the start of the presea- coach, Hugh Campbell, as a part of the m. weekday morning drive show. Sponsors in- Los Angeles -based Bob Speck Produc- Dallas Cowboys radio coverage will again clude Budweiser, Honda, True Value hard- tions continues to handle rights and advertis- handled by KRLD(AM) Dallas, the rights ware, GTE and Continental airlines. ing sales of the four preseason and 16 regular alder of four preseason and 16 regular sea - Oilers television coverage will be handled season Los Angeles Raiders games heard on )n games and originating station for 175 by KHTV(TV) Houston. "Over half' the KRLA(AM) and KMEX(AM) (Spanish). KRLA ations of the Texas State Network and 20 games' advertising spots have been sold, ac- coverage is distributed to a network of 25 :gional Spanish stations. KRLD has sold cording to Don Hoagland, KHTV promotion stations, while KMEX coverage goes out to 2% to 85% of its advertising spots, accord- manager. Miller Lite will be the major spon- five more stations. ig to Ed Wodka, vice president and general sor of the games, and participating sponsors Speck also owns rights to television cov- tanager, and major sponsors include Bud - include Exxon and Southwestern Bell. To erage on KNBC(TV) and KMEX -TV (Spanish). eiser, Honda, General Electric, GTE and promote the games, KHTV is advertising on The four television and radio stations are odak. Cowboy promotion includes talk radio, in print and on outdoor billboards. now in the third year of a three -year deal lows with head coach Tom Landry; weekly Other station promotions include a 10-foot with Speck. inners with Landry at El Chico restaurant, Oilers helmet parked on a golf cart outside According to Peter Columbus, Speck vice tended by up to 400 people, and contests the station and seen, according to Hoagland, president, while sales are tougher than last :aturing prizes such as trips to away games, by about 80,000 cars a day. Hoagland said a year when Olympic dollars were plentiful, ips to Hawaii and cruises with players. new jingle and animation have been pro- "100% renewals" are now being exper- KXAS -TV Dallas -Fort Worth will again duced for the opening segments of the ienced on advertising for Raiders coverage. riginate preseason coverage of the Dallas games, and a 30- minute preseason special Currently, he estimates that radio coverage is owboys, airing a single videotaped game shot at the Oilers training camp will be 90% sold, and expects it to be sold out by n Aug. 11. Rights to the game are held by broadcast before the first game. opening day. Among radio sponsers are An- .namark, an Austin, Tex., sports marketing )nsultant, and rights to the other three pre - :ason games are held by network TV. Ad- .,, >Ua. PEG VOc :rtising spots are "well sold," according to pN0 SE ND SE1 e station's president and general manager, IffolloUAsr, -ank O'Neil. Coors will be the primary )onsor. The game will be promoted with levision spots. The portable telephone I KLZZ(AM) (formerly KOGO) San Diego interface for your :olds the rights to and will originate cover - ge of San Diego Chargers games for a sec - Sportscasters Production room nd year, airing four preseason and 16 regu- P[.CE1VE\ News reporters Secretarial staff ar- season games. The station's signal sENO Sales staff Promotion dept. eaches all of southern California, although PíWwT'\W Am \\ so and more! :tzz is not part of a regional network. Ted M1 .ightner will be the new play -by -play voice ...... --'°.. The or the Chargers, said KLZZ operations man- GENTNER a® s!o ENGINEERING COMPANY, INC. Forsythe. During home games, Clear ger, John n40 ,Vest 3560 South 1eleç,or,o brsythe will broadcast from tailgate parties Choice SOIS take ON lltah 86115 (801) 268.1117 tnd from the stands, interviewing fans and

Broadcasting Aug 5 1985 FOOTBALL U

heuser-Busch, Nissan, Hitachi and AC- include Anheuser-Busch, Farmer's Insur- The Seattle Seahawks are celebrating their /Delco. ance, Chevrolet, TWA, Amoco, Mazda and 10th anniversary this season, and both KIRO- Meineke. (AM) and KING -TV say they plan to make the Kvw -Tv Philadelphia begins its first year KPLR -TV signed its agreement with the most of it. KIRO will originate a regional as originator of the four preseason games of Cardinals two weeks ago. It has already network of 55 stations in seven states and the Philadelphia Eagles. According to the signed up Anheuser -Busch as a major spon- western Canada. According to general man- station's general manager, Jim Thompson, sor. ager Joe Abel, 10 sponsors have signed up: KYW-TV has devised an unusual approach to Rainer Bank, Bon, Associated Grocers, rights payment -a combination of cash and The Atlanta Falcons have a new originat- Pepsi, GTE, Nissan, Chevron, Wendy's, barter advertising. Thompson says sales are ing station and a new arrangement. In a one- True Value and Pudget Power. In addition, progressing satisfactorily, with substantial year experiment, WSB(AM) will originate accounts are pending for beer and a pack- advertisers including Bell Atlantic, Phila- coverage but will pay no rights fee. Instead, aged -food company. delphia Dodge dealers, Philadelphia Toyota it will turn over 24 of the 30 game spots to KING -Tv is in the second year of a three dealers and Stroh's Beer. On radio, Hal the Falcons, who have contracted with Los year contract to broadcast four preseasor Smith, general manager of wip(AM) Phila- Angeles -based Gilmac Sports Marketing to games. Sponsors include Rainer Beer, Pacif delphia, estimates that sales have passed the sell them. Daren McGavren, president of is Northwest Bell, People's Bank, Toyota 60% mark and says that he's slightly disap- Gilmac, said that definite sponsors to date Burger King, Coca -Cola and GTE. pointed. He attributes the softness in nation- include Budweiser, Delta Airlines, Chevron al business to a lack of product distribution and Honda. Wss will also retain the spots in Both wwL(AM) and wwL -TV hold the loca: in the Philadelphia area in some instances. the 30- minute pre-game and post -game rights to the New Orleans Saints games. Among solid advertisers are Honda, shows scheduled for distribution to a region- WwL -Tv will carry four preseason games McDonald's, - MAB Paints and Meridean al network of about 65 stations. WAGA -TV two away and two local with a one -day tape Bank. will continue to run the four Falcon presea- delay. Jerry Whaley, general sales manage, son to the vice games. According station's at WWL -TV, said local television sponsors in- KCMO(AM) Kansas City has taken over re- president and general manager, Paul Ray- clude Pride Airlines, Benson Automotive sponsibility for the Chiefs radio regional net- mond, about 75% of the spots have been Weiner (Shoe Town), Popeye's Friec work from Mutual and has signed Corp. about 50 sold, with sponsors including Datsun and Chicken, Coor's beer and Toyota. affiliates. Bill Johnson, general manager, re- Delta Airlines. On the radio side, wwL will feed a region. ports that business is slightly behind sched- al network four preseason and 16 regular ule but says that negotiations with Mutual of There are three season games to 33 stations in Louisana slowed down the sales effort. He said he and stations with broadcast rights for Texas, Mississippi and Alabama. Majoi his staff are hoping to catch up and Pittsburgh Steelers football and all adver- three are owned sponsors, to general sales man tisers already signed include Anheuser- by Hearst Corp., whose according broadcasting headquarters ager Don de la Houssaye, include Louisan Busch, Texas Oil, TWA and local clients. On are in that city. In the first year of a Nissan Association, Gulf Oil, Pride the television side, Patrick North, general new two-year contract, Dealers WTAE(AM) will continue Airlines, Anheuser-Busch, Motorcraft sales manager of KCrv(TV) Kansas esti- its broadcasts to a City, regional network of 40 AT &T and Popeye's. mates that its advertising package is about over stations. For the first time, the games 80% sold. He lists Southwest Bell and Ford will be broadcast on FM as well, over co Petersburg is dealers as major clients, -owned wHTx(FM). Ma- WTDG -Tv Tampa -St. going supplemented by a jor sponsors large group of local advertisers. are Anheuser -Busch, Honda, into its seventh season with local rights u Shop and Save (supermarkets) and Bryant four preseason games of the Tampa Bal Michael Corken, vice president and gener- Heating. Vice president and general man- Buccaneers. One will be shown live, three al manager of wri-may) Indianapolis, re- ager, Ted Atkins, said that spots for the on tape delay. General sales manager Rol ported that the advertising schedule is 95% games were 99% sold out. WTAE -Tv will Inman reports that Miller beer is the majo sold for the Colts, with clients including broadcast four preseason games (three live) sponsor, with secondary sponsorship be Chevrolet dealers, Ford dealers, Merchant's to a network of seven stations. Major adver- longing to Kash 'n Karry, a local grocer. Bank and Hardee's. With this only the sec- tisers so far are the Pittsburgh Brewing Com- WSUN(AM) holds the radio rights and ha: ond season the Colts have been in Indiana- pany, Pittsburgh National Bank, Pittsburgh assembled a regional network of 21 affiliate: polis, he said enthusiasm for ticket sales re- Area Dodge Dealers and McDonald's. for a package of four preseason games am mains considerably high. Roy Cooper, vice 16 regular season games. Taft Broadcasting president and general manager of WIBC(AM) WIOIXAM) will continue carrying Miami holds the rights, but that will transfer to CB: Indianapolis, reports sales to Toyota dealers, Dolphins games this year, as will Spanish - as soon as the CBS acquisition of the Taf Budweiser and local clients. language station WQBA(AM). Last year the radio stations is closed, probably before the games were carried on co -owned WQBA -FM. start of the season. Sponsors include Chev Jon Hirschberg, general sales manager of Joel Day, general manager of WIOD, said the ron, and program director Larry Coates sail WEEI(AM) Boston, said business for New games would be broadcast to a network of he expects Eastern Airlines and Anheuser England Patriot games is running "well approximately 30 stations. Advertisers in- Busch to be back. ahead of last year" at this time. Advertising clude Honda, Eastern Airlines, Chevron, is strong in both coverage of the games and Anheuser-Busch and Microtel (long-dis- WKBW-TV Buffalo, N.Y., holds the right in pre- and post -game programs. Among the tance telephone service). to three preseason away games of the Buffo larger advertisers are Anheuser- Busch, WQBA(AM) regional vice president and lo Bills, which will also be carried by WOKS Honda, New England Telephone, True Value general manager, George Hyde, said the TV Rochester, N.Y. Genessee Brewing Co. Hardware and Epson Computers. On televi- move to the AM station was because it is Rochester, as it has been for the past 17 sea sion, a spokesman for waz -Tv Boston said "more information -oriented." Another sons, is the major sponsor of the local televi Patriots football has attracted a substantial change, he said, will be the use of a satellite sion broadcasts. number of advertisers, including Coors feed for the Spanish- language broadcasts. WBEN(AM) Buffalo holds the radio right Beer, The Gap, Sprint and Datsun. "It provides better quality, makes the logis- to four preseason and 16 regular seaso tics easier and is less expensive." Adver- games. Larry Levite, president and genere Three-quarters of the spots have been sold tisers include Eastern Airlines, Kodak, Pub - manager of WBEN, said he expects a 10-sta already for St. Louis Cardinals games that lix (supermarkets) and Chevron. Elliott tion regional network. Major sponsors in KMOx(AM) will broadcast. According to Troshinsky, who recently became general dude Tops supermarkets, Bell's supermar Robert Hyland, vice president and general manager at Taft -owned wClx(TV), said the kets, Thrgeon restaurants, Chevrolet dealer manager, the station is in the first year of a four preseason games were "pretty well sold and M &T Bank. He also said WBEN wi five -year contract and will send its feed to a out," with advertisers including Coors, Nis - expand its post -game show from one hour t regional network of 50 stations. Advertisers san/Datsun and Shell Oil. 90 minutes.

Broadcasting Aug 5 1985 THE EVENING POST TAKES KAMAN IN EL PASO, "We've always done whatever was KDBC stay in control of the information necessary to keep KDBC at top we need -and makes the job competitive form -no matter how seem easy." much work it required. Now, our new SAM KOBREN, President KAMAN System helps everyone at KDBC -TV, El Paso, Texas BOISE, AND "The KBS System has brought KM into grow into the next decade." the computer age with a quality, LARRY CHASE, General Manager reliable product that also allows KM -TV, Boise, Idaho KM the opportunity to plan and COLORADO SPRINGS/PUEBLO "The KBS System has provided KOAA with efficiency and pride." with a powerful tool to fine -tune our JOHN O. GILBERT, President & clients' needs. With this new ability to General Manager customize each advertiser's requests, KOAA-TV, Colorado Springs/ KOAA can better serve our customers Pueblo, Colorado

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Congress makes its mark on Intelsat competition House and Senate compromise on bills affecting separate systems: Intelsat gets qualified support PanAmSat position for change in pricing system, but Hill office sees future glut With the FCCS approval, PanAmSat will be able to launch its hybrid satellite in less than a year-on July 15, 1986; to be exact. Unlike other satellite operators, it will not First the President, in November, then the have to wait the usual two or three years for its satellite to be built. RCA Astro FCC, two weeks ago. And now Congress Electronics, in a tentative agreement announced earlier this month, has promised to has had its say on the authorization of sepa- deliver PanAmSat a satellite in one year. Charles Schmidt, division vice president rate international communications satellite and general manager, RCA Astro, said the satellite manufacturer will be able to meet systems that would compete with the Inter- the accelerated construction timetable by using spare parts and subsystems that it national Telecommunications Satellite Orga- happens to have on the shelves. Schmidt added that RCA could not promise its next nization. Senate and House completed the customer a satellite in one year. That PanAmSat needed a satellite at the same time task of compromising differences on two RCA had a surplus of parts and subsystems was "fortuitous," he said. Neither RCA pieces of legislation-report language ac- nor PanAmSat would reveal the price of the satellite. companying a supplemental appropriations The satellite will not be as capable as the one PanAmSat originally proposed in a bill and State Department authorization May 1984. Instead of 36 transponders (24 C -band and 12 Ku- band), the RCA bill. Neither is regarded as impeding the satellite will have 24 (18 C -band and 6 Ku- band). U.S.'s movement toward establishment of Under terms of an $8- million contract signed July 1, Arianespace will launch separate systems; the authorization measure PanAmSat's satellite aboard its Ariane rocket from its launch in represents something of a victory for Intelsat facility French Gui- ana. According PanAmSat in giving it at least a qualified commitment to a spokeswoman, PanAmSat has already paid Ariane- space to support a proposal for a change in its $500,000 ($300,000 at the signing and $200,000 on July 15). The next pay- ment pricing system, a commitment the adminis- of $500,000 is due this Wlednesday (July 31), she said. tration was reluctant to give. Reagan administration representatives ion" and that it has adopted provisions to the ability to engage in flexible pricing if it is were reasonably comfortable with the report enforce it. to operate successfully in a competitive mar- language, which is closer to that offered in Specifically at issue is the ban the com- ket, but the administration has insisted such the Senate by Senator Ernest F. Hollings (D- mission has imposed on the separate sys- a change would cause problems with devel- S.C.) than that written by Representative tems' provision of public- switched message oping countries it contends the system of Bob Carr (D- Mich.) for the House report. service, the business that generates most of global averaging was intended to benefit. The Carr language, administration officials Intelsat's revenues. Commissioners James Administration officials have also insistec said, would have delayed, and made unduly Quello and Henry Rivera have withheld their techniques permitting Intelsat to engage it difficult, commission grant of a construction vote on the separate systems issue out of flexible pricing are available under the exist permit to any of the six applicants for alter- concern that the enforcement provisions are ing Agreement. native systems. The compromise lan- not secure. However, Obuchowski noted The compromise report language says the guage- agreed to in a Senate -House confer- that the staff is modifying the final order in U.S. "should support Intelsat's ability tc ence on July 26- says that "the executive an effort to accommodate their concerns. compete fully and fairly in all new interna branch or the FCC ... shall endeavor to The staff has expressed confidence that all tional telecommunications services, includ- avoid significant economic harm to Intel- but minor leaking of public- switched service ing supporting Intelsat's ability to price com sat," and asserts that the President's determi- can be prevented. petitively and fairly" on new service: nation "properly balances the commitment Thus, while the compromise goes part provided after Aug. 1, 1985. "More specifi to Intelsat with our commitment to develop a way toward meeting the House's expressed tally," it says, the U.S. shall support a modi competitive international telecommunica- concern regarding protection of Intelsat, it fication of Article V(d), which governs pric tions marketplace." It also says the commis- stops well short of the Carr language. That ing, unless the President decides thr sion "shall not award construction permits would have prohibited the FCC from grant- proposed change is not in the national inter without adopting appropriate measures and ing a construction permit until an application est. Another condition attached to U.S. sup guidelines to enforce the Presidential Deter- had been coordinated with Intelsat under a port for a modification is insistence on Intel mination." "That," said David Markey, head provision of the Intelsat Agreement de- sat adopting measures "to insure prices an of the Commerce Department's National signed to insure technical and economic cost -based and not predatory, including thi Telecommunications and Information Ad- compatibility. It also would have insisted release of information on revenues, cost ministration, "is language we can live with." that the commission act only on the basis of a and allocation of such costs." The President's determination, issued in rule that would be adopted in a new proceed- Both that portion of the report and till November 1984, declared that separate sys- ing. language that Senate and House conferee tems are "required in the national interest" The report as adopted by the two Houses last week took from the amendment to till provided steps are taken to assure the eco- largely abandons a section Carr had included State Department authorization bill alloy nomic viability of Intelsat (BROADCASTING that incorporated the language of a House the administration more flexibility in deter Dec. 3, 1984). The commission two weeks amendment to the State Department authori- mining its position on modifiying Articl4 ago, in granting three of the six pending zation measure approved by the House, leg- V(d) than would have been possible unde applications, also tentatively adopted an or- islation that was itself the subject of the other the amendment as it was introduced in th. der officials say will provide such "appropri- compromise reached last week on Intelsat - House by Representative Don Bonker (D ate meaures and guidelines (BROADCASTING related measures. It called on the U.S. to Wash.). Bonker had sought language tha July 29)." An aide to FCC Chairman Mark support "an appropriate modification" of the would have directed the U.S. to take the lea. Fowler, Janice Obuchowski, last week said provision in the Intelsat Agreement restrict- in seeking a change in V(d). On the Hous that the commission "is on board with Con- ing the global system to pricing on a global floor, that was changed to require only tha gress in endorsing the President's determina- averaging basis. Intelsat maintains it needs the U.S. support "an appropriate modifica

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BROKERS WELCOME tion" after the secretaries of state and com- Most of that capacity -330,000 cir- is Cable & Wireless Ltd. (80,000), and Sub. merce consult on the matter with the Com- cuits-would be provided by the two under- marine Lightwave Cable (230,000). Tin munications Satellite Corp., the U.S. sea cables whose construction the FCC has TAT-8 and TAT-9 cables that the consortiun signatory to Intelsat. authorized in the past several months -Tel- of U.S. and European carriers have dis. And the authorization measure, as passed Optik Cable Ltd., whose British connection cussed would provide another 80,000. As by the Senate and House, in seeking to guard against predatory pricing by Intelsat, is more detailed than the report accompanying the MashingbWmWa supplemental appropriation measure. The Senate did not pass a companion to the No, again. By 3 -2 margin (with Commissioners James Quello and Mimi Dawson Bonker amendment. In the conference, Sen- dissenting), FCC has refused to reconsider decision conditioning Scripps- Howard ate conferees accepted it with only minor Broadcasting Co.'s acquisition of KNXV-TV (ch. 15) Phoenix on divestiture, within 18 changes. But they insisted on adding lan- months, of KMEO -AM -FM in that market (BROADCASTING, Jan. 14). Scripps sought to retain guage "to insure that rates established by radio stations, but commission said group owner hadn't made need showing for Intelsat... are cost -based." It says "the sec- exception to one -to- market rule. In petition for reconsideration, Scripps argued that retary of state, in consultation with the sec- commission had failed to get true reflection of TV station's financial condition by retary of commerce and the chairman of the excluding consideration of depreciation and nonrecurring expenses FCC majority, FCC, shall instruct the U.S. signatory to In- however, said commission had consistently relied on cash -flow analysis -that is, telsat to insure" that Intelsat provides suffi- excluding those expenses -to get more accurate picture of station's current financial cient documentation "to verify that such position. rates are in fact cost-based." The amend- ment also says that, "to the maximum extent Affirmed. FCC has upheld Mass Media Bureau action granting application of Local possible," the documentation is to be made Majority Television for new TV station on ch. 62 in Asheville, N.C. Harry J. Pappas, owner available to interested parties "on a timely of WHNS(TV) Asheville (Greenville, S.C.), had petitioned to deny, alleging, among other basis." A report of the managers of the con- things, that Local Majority did not have reasonable assurance of transmitter site. ference that accompanies the amendment According to FCC order, Local Majority amended its application. But Pappas contended says that, in making the documentation pub- in application for review that Local Majority had only addressed those issues after lic, the managers expect the executive specifically requested to do so by FCC and that bureau's decision was not sufficiently branch to adopt procedures "such as but not responsive to Local Majority's allegedly careless and dilatory attempt to correct errors in necessarily identical to" those contained in its application. Pappas contended Local Majority's application should be designated for the memorandum of understanding signed hearing on issues of candor and ineptness. FCC, however, in affirming bureau's action, on Sept. 24, 1984, by the Departments of said Local Majority's "conduct in the submission and prosecution of its application falls State and Commerce, the FCC and Comsat far short of that degree of carelessness or ineptness which would be cause for further regarding the release of Intelsat documents. commission concern." According to FCC application, Millard V. Oakley is sole owner of The first practical effect of the legislation Local Majority Also according to application, "Blacks Desiring Media and stockholder affecting changes in V(d) will be seen at the Millard V. Oakley" have interests in variety of low -power television applications, cable Assembly of Parties meeting in October. system in Crossville, Tenn., and in wcsv(AM) Crossville, WNPC(AM) Newport, WREA(AM) Dayton, Two proposals for modification will be on and WLIV(AM) Livingston, all Tennessee. the agenda. O The managers' report and the report ac- Reversal. Reversing initial decision, FCC Review Board has granted application of companying the supplemental appropriation Joseph A. Ryan for new FM in Chatham, Mass., denying competing applications of measure also put Congress on record as be- Spinnaker Communications Inc., HBZ Communications Inc., Dark Communications Inc. lieving that the President's determination is and Heather H. Stengel and dismissing applications of Cape Radio Inc. and Chatham not immutable. Both contemplate that the Broadcasting Co. In initial decision, AU Joseph Stirmer had granted Stengel's President may see fit to modify it in the application. But board disqualified her for lacking transmitter site, and Ryan prevailed on future, and both ask that Congress be in- diversity and integration grounds. According to initial decision, Ryan is founder of Joseph formed. What's more, the Intelsat -related A. Ryan Associates, public relations agency. He has no other media interests. matters that passed Congress last week also O make it clear the U.S. would not feel bound AM changes advocated. FCC has proposed additional changes in AM technical rules to by Intelsat's refusal to coordinate a separate bring them into conformity with new international agreements. In rulemaking, FCC has international satellite system. They both proposed to permit power of up to 50 kw for Class IVAM stations in Alaska, Hawaii, Puerto simply require the secretary of state to notify Rico and U.S. Virgin Islands; proposed to merge Class III -A and Class Ill -B AM stations Congress in the event the executive branch into single Class Ill; proposed to introduce "minor" change in use of skywave propagation decides to proceed despite an unfavorable curves over short distances, and to authorize synchronous AM transmitter systems. finding by the Intelsat Assembly of Parties. The report, however, says a final decision is its with certain not to be made until Congress has had 45 AM comments. National Association of Broadcasters has given support, days to review the executive's "tentative de- "misgivings," to FCC proposal that would, among other things, eliminate quality of service cision and the accompanying rationale." transmission standards for AM stereo; liberalize filing requirements for AM antenna resistance measurement reports, and permit licensees of nondirectional AM stations to measure operating power at output of AM transmitter instead of at base of antenna. Congress did its bit in paving the way for the O development of competition in the interna- Case of libel. Supreme Court has agreed to consider question of who bears burden tional telecommunications satellite field, as of proof in libel cases brought by private citizen-plaintiff or defendant. At issue is the congressional Office of Technology As- Pennsylvania law requiring defendants to prove that statements for which they are sued sessment was issuing a report pointing out are true. Supreme Court has held that public figure who brings libel suit must prove that the planned cable and satellite facilities story is false and that newspaper or broadcast operation presenting it knew it was false or being developed could lead to a "vast over presented it with reckless disregard for whether it was false. For private citizen to win libel capacity" in trans- Atlantic telecommunica- suit, it must be shown that statement was false and made negligently. Truth is absolute tions in the 1990's. The report on "Interna- defense. But high court has never said whether First Amendment places burden of proof tional Cooperation and Competition in Ci- in such cases on plaintiff or defendant. And Pennsylvania law creates presumption that vilian Space Activities" says that if all story in such cases is false. Appeal that Supreme Court agreed to hear was filed by proposed facilities were built, capacity in Philadelphia Inquirer, which is being sued by Maurice S. Hepps, principal stockholder 1992 would amount to roughly 650,000 of General Programming Inc. Inquirer articles published in 1975 and 1976 alleged link voice -equivalent circuits, compared to an between independent corporate entities that operated beer and beverage estimated demand of 82,000 voice- equiv- distributorships as franchises of General Programing and organized crime. Newspaper alent circuits by 1995.

Broadcasting Aug 5 1985 AA for the six separate satellite systems, they won in trial court after jury was instructed that burden of proof was on plaintiffs. But state would provide 120,000, according to the re- supreme court, citing state law on libel, overturned jury's verdict and ordered new trial. In port, and the Intelsat system, more than appealing to Supreme Court, newspaper's lawyers said state law permitted libel ruling 100,000. Existing cables provide 10,000 without proof publication was false. voice- equivalent circuits. CI The report says that if the estimates -by More dereg. FCC has proposed to relax rules governing posting of license U.S. and European carriers -"are even re- requirements in instructional television fixed and experimental broadcast services. It also motely realistic," it is fair to assume much of has proposed relaxing remote control and unattended operation requirements for ITFS the excess capacity will not materialize, as stations. plans are re- evaluated. But, it adds, even if all but the venture capitalists pull out, leav- June lull. Growth of satellite traffic for Intelsat in June was lowest for single month in five ing the announced plans only of Intelsat, years, despite record of daily television transmissions. Low June growth brought annual RCA, the cable consortia and Cable & Wire- rate to 10.35 %, although average of 103 TV program transmissions per day was 38% over less, the number of voice -equivalent circuits normal monthly rate. Major factor in overall decline, Intelsat believes, is Atlantic Ocean would still total more than 300,000. And region growth of only 7% this year through June, compared to 13% growth for Indian OTA does not foresee any upsurge in de- Ocean region. Still bullish on economic prospects for world communications satellite mand making use of what would be excess market is Richard R. Colino, Intelsat director general. "Almost all major economic activities capacity. The report quotes a carriers adviso- are dependent upon reliable telecommunications ...[and] communications satellite ry group as estimating that demand will in- systems will remain essential to the pattern of continued economic growth for decades," crease at an annual rate of 16.3% -a growth Colino said. expected in all sectors except television transmission- through the early 1990's, Radio for Yonkers. Representative Mario Biaggi (D -N.Y..) introduced bill that would when its continued growth becomes ques- permit Weiner Broadcasting and Yonkers resident Joseph -Paul Ferraro to own and operate tionable. noncommercial KPF -941. "This bill became necessary," Biaggi said, when the FCC The report says such projections "appear rejected my request earlier this year to grant Yonkers a radio license through normal to call into serious question the FCC plan- administrative procedures." ning process and/or the demand projections of carriers." As a solution, it suggests either Veteran preferences. Thomas S. Rockier, disabled veteran, has requested FCC review letting competition run its course or regulat- of staff action dismissing his petition for rulemaking seeking grant of broadcast ing facilities. OTA says competition could comparative preferences to veterans and additional preferences to disabled veterans. result in lower rates of return that would "It is the clear intent of the Congress to grant, award and honor veterans in all discourage additional investment. Another opportunities and matters before federal agencies," Rockier said in petition for review "It advantage it says would be that consumers is shocking that the commission has gone out of its way to turn its back on those who would dictate the types of facilities that have served and sacrificed their lives for their country" would be utilized and the types of services provided. The report sees defects in regula- inefficiencies would introduced Pre -emption affirmed. FCC has denied people of state of California and California Public tion- be Utilities Commission reconsideration of commission decision pre -empting state into the facilities and services mixes, for in- regulation that has effect of impeding entry of common carrier services on television stance -but adds that such regulation might vertical blanking interval. be justified "if the possible excess supply of facilities" that is indicated were regarded as reflecting "a tendency toward either chronic Local burden. National Association of Broadcasters has charged that rate increases by overcapacity or chronic instability." many local telephone companies for local audio transmission services are unreasonably The report makes several points likely to high and became effective without adequate notice or adequate cost justification be seized on by Intelsat as it continues to (BROADCASTING, June 24). In comments at FCC, NAB said letters from broadcasters express concern about-if not opposition indicated average increases by regional Bell operating companies of 390 %, with stations to -U.S. policy regarding the establishment served by Bell Atlantic experiencing average rate increases of 564 %. NAB said many of separate satellite systems. In a section on stations have eliminated or cut back on local or public service programing as result of fiber optic cables vs. satellites, for instance, rate hikes. NAB urged FCC to initiate "expedited independent analysis of these audio it says, "Any large shift to cables would have program rates as a means to achieve rate adjustments which will ameliorate the adverse important effects on Intelsat and make it economic and public service consequences now being endured by radio more likely that Intelsat could become seri- broadcasters." ously unprofitable, so the issues of facilities planning and competition for Intelsat are WillIston AM. In initial decision, FCC Administrative Law Judge Edward Luton has closely linked. The recent FCC recommen- granted application of Basin Broadcasters Inc. for new AM station on 660 khz in Williston, dations of approval for approximately N.D., denying application of KEYZ(AM) Williston to change frequency from 1360 to 660 330,000 voice -equivalent, trans- Atlantic khz. Judge said Basin won out on diversification and integration grounds. Basin's circuits in new private fiber optic cables, president and 51% owner is Duane Simpson. Simpson is former general manager of without much attention to its planning pro- KGcx(AM) (Sidney) Williston. Simpson's wife, Dianna Simpson owns 20% of Basin. She also cess, indicate that the commission is acting owns KDSR(FM) Williston. without much regard for this link." What's more, the report appears critical of what is seen as the U.S.'s failure to consult Satellite service. FCC has allocated frequencies in 1610 -1626.5, 2483.5 -2500 and 5117- with its telecommunications partners "in Eu- 5183 mhz bands for radio determination satellite service. Service proposes use of rope, Japan and elsewhere" in moving to satellites for triangulation to pinpoint locations for variety of purposes, including air increase competition in providing interna- navigation and law enforcement. Broadcast ENG operations licensed to operate in tional facilities-a concept, the report says, 2483.5 -2500 mhz band by Aug. 1 will be grandfathered. But, under FCC's decision, they that poses "a strong challenge to the current will be required to move if radio determination satellite licensee reimburses broadcaster international regulatory order." The report for costs of moving. notes that "free markets are not considered desirable by most" of the U.S.'s telecom- partners. Speaking specifically Bon voyage. FCC has removed requirement for reliability tests of shipboard radar on munications of trans -Atlantic telecommunications, the large oceangoing vessels. "Marketplace forces, coupled with new technology, are better report says U.S. approval of the six applica- suited to assure equipment reliability than reliability tests," FCC said in press release. tions for separate systems "without prior agreement by all its major European corn-

Broadcasting Aug 5 1985 i5 munications partners would amount to a ma- have a similar effect." Helms said, "it is the mothers and fathers jor modification in the multilateral mecha- Intelsat has frequently urged the U.S. to concerned about the moral well -being of nisms-the North Atlantic Consultative discuss its international satellite plans with their children, the wives abandoned by over- Process [an informal organization involving its partners in the global sytstem. The U.S.'s sexed husbands, and the many others who telecommunications agencies of European position has been that, until its policy has have victimized in one way or another by governments and the FCC that engage in been fully shaped, there was nothing to dis- widespread pornography." ongoing planning activities] and Intelsat- cuss. Jack D. Smith, FCC general counsel, said that have been used in recent years to coordi- The matter is expected to be threshed out that while "the restrictions on obscene mate- nate facilities decisions." It adds that ap- at Intelsat's Assembly of Parties meeting, in rial" contained in S. 1090 "would probably proval of the private cable facilities "would October. withstand judicial scrutiny," the restrictions on "indecent or profane material" may not. He said that in FCC v. Pacifica Foundation, the Supreme Court upheld "restrictions on Senate examines bill to curb indecent material broadcast over television or radio. However the court emphasized that `cable porn, dial -a -porn' Pacifica was 'a very narrow decision,' " Measure would include fines, Helms said, the operation of dial -a -porn Smith said, "which only dealt with indecent imprisonment for showing telephone services. material broadcast over the radio when chil- were to listening. It did not pornography on cable; would One of the three co- sponsors of the bill, dren likely be with a total ban on indecent material totally ban telephone pornography Senator Jeremiah Denton (R- Ala.), who deal chaired the hearing, expressed his concern even during periods when the audience The "Cable -Porn and Dial -A -Porn Control about what he called "the invasion of the would not likely be comprised of children," Act" (S. 1090) came under scrutiny during a American home by pornographers, through he said. Senate Judiciary Subcommittee hearing in the use of cable television and interstate tele- Smith added that "a blanket prohibition Washington last week (July 31). Introduced phone service for the transmission of porno- against broadcast of indecent material might by Senator Jesse Helms (R -N.C.) May 7, S. graphic materials." He said he was alarmed not be considered a 'reasonable time, place 1090 proposes to prohibit "obscene, inde- by "the difference in society 20 years ago and manner' restriction since adults, as well cent, or profane material" on "television, and today, regarding a fundamental break- as minors, would be denied access." More- including cable television," adding the down in values," which he attributed in part over, "in considering regulatory measures quoted language to a section of the U.S. to the dissemination of pornography. that may infringe upon speech, the nature of code that now prohibits obscene transmis- Helms testified that pornography was op- each medium must be considered separate- sion by radio. The Helms bill would subject posed by "the overwhelming majority of ly," Smith said. violators to fines up to $50,000 (up from Americans," those who are "simply con- The FCC lawyer recommended that Helms's bill specify "whether the standard to $.10,000 in the existing code) or two years in cerned about human values and what used to prison, or both. Additionally, the bill pro- be called common decency. It is not the vest- be applied when making determinations of scribes "completely, with no exceptions," ed interests who oppose pornography," obscenity or indecency is that of the commu- nity where the allegedly obscene or indecent statement is uttered or that of the community LPTV's granted. Using lotteries, the FCC has granted low -power television tentatively the where it is heard," and that the Department applications of Mountain N Network for ch. 40, Wheatland, Wyo.; ch. 24, Ogallala, Neb.; of Justice administer S. 1090. Smith said chs.17, 19, 23 and 55, Lakeview, Ore.; ch. 60, Rawlins, Wyo.; ch. 29, Okanogan, Wash.; ch. that the FCC would be "pleased" to aid in 44, Goldendale, Wash.; ch. 38, Tonopah, Nev; ch. 17, Hyannis, Neb.; ch. 65, Harrison, Neb.; making the bill into something that would ch. 55, Battleview, N.D.; chs. 43 and 62, Moses Lake, Wash. Also receiving tentative grants "help to deter the use of interstate telecom- were Frontier Gulf Broadcasting for ch. 63 in Fort Lauderdale, Fla.; S.J. Kissinger, ch. 5, munications facilities for the transmission of Evansville, Ind.; Sounds Etc., ch. 10, Custer City, Okla.; Scranton TV Partners, ch. 32, Dubois - obscene or indecent materials." Pa.; Denton, ch. Norfolk, Va.; ch. 38, Hagerstown, town, Warren 8, Schurz Communications, Barry W. Lynn, legislative counsel of the Md.; Catholic Views Broadcasts, ch. 51, Los Angeles, Calif.; American Lo -Power TV ch. 41, American Civil Liberties Union, testified Flagstaff, Ariz.; Great Southern Broadcasting, ch. 11, Murfreesboro, Tenn.; Jose Armando that efforts to "regulate the content of mate- Tamez, ch. 7, Worthington, Minn.; Blacks Desiring Media, ch. 11, Cookeville, Tenn.; Second rial" broadcast on cable and the telephone Local Power Television, ch. 27, Coos Bay, Ore.; Communicators of America, ch. 68, Dayton, "are two more significant steps in a disturb- Ohio; Citizen Television, ch. 61, Memphis; KMAR Communications, ch. 57, Tulsa, Okla.; Walls ing rebirth of censorship efforts in the U.S." Newspapers, ch. 38, Cookeville, Tenn.; Vision Unlimited, ch. 14, Binghampton, N.Y.; O.L. Lynn called the legislation "both unneces- Turner, ch. 68, Carbondale, Ill.; Montgomery, ch. 65, Decatur, Ala.; Owen Broadcasting, ch. sary and unconstitutional," adding that leg- 30, Rangely, Colo.; Arapahoe County TV Club, ch. 31, Moab, Utah; Nathan Berke, ch. 34, islation "could, however, be developed that Gallup, N.M.; Wyoming Media, ch. 18, Buffalo, Wyo.; Jo Ann's Balloon Boutique, ch. 42, would enhance parental control over televi- Livingston, Mont.; Mary Lou Cravens, ch. 13, Brunswick, Ga.; Jo Ann's Balloon Boutique, ch. sion sets and telephones without abridging 11, Biloxi, Miss.; Mountain Broadcasting, ch. 26, Lubbock, Tex.; Jeffco Broadcasting, ch. 25, First Amendment values." Williston, N.D.; Sunburst Broadcasting, ch. 49, Tucson, Ariz.; Lamarca Community TV ch. 17, Columbus, Ohio; Echonet, ch. 23, Jamestown, N.D.; Memphis Community TV ch. 14, Mem- phis; Washburn University, ch. 14, Pittsburg, Kan.; Evarista Romero, ch. 6, Lebanon, Ky.; Inspirational N chs. 27 and 51, Lakeview, Ore.; Inspiration N, ch. 21, Lakeview, Ore.; Wescoast Broadcasting, ch. 14, Wenatchee, Wash.; Omak Chronicle, ch. 35, Ellusford, Wash.; Page Enterprises, ch. 44, Fallon, Nev, and ch. 35, Hawthorne, Nev; Owens Broad- casting, ch. 42, Lemmon, S.D.; Jose Armando Tamez, ch. 14, Port Angeles, Wash.; Localvi- sion, ch. 17, Columbus, Neb.; Bernard Peterson, ch. 14, Buras, La.; Robert Sandstorm, ch. 67, Port Angeles, Wash.; North Platte Television, ch. 22, Ogallala, Neb.; Owen Broadcasting, ch. 60, Lemmon, S.D.; Brook Broadcasting, ch. 5, Salem, Ind.; Sodak Communications, ch. 5, Aberdeen, S.D.; Juan Ramon Ortiz, ch. 36, Moses Lake, Wash.; KAYU -N, ch. 19, Omak, Wash., and Armando Tamez, ch. 6, Baudette, Minn. Without using lotteries, the FCC has tentatively granted the applications of Mountain TV Network for ch. 16, Lewiston, Mont.; chs. 41 and 43, Santa Rosa, N.M.; chs. 32 and 36, Raton, N.M.; chs. 20, 26, 28 and 38, Socorro, N.M.; ch. 50, Brookings, Ore.; ch. 29, Grants, N.M.; ch. 53, Las Vegas, N.M.; chs. 15 and 21, Santa Rosa, N.M., and ch. 18, Dugway, Utah. At the same time, the FCC tentatively granted the applications of Full Gospel Businessmen's Fellowship International Peace for ch. 25 in Witlow City, Rollete, Rugby and Candu, N.D., and its application for ch. 60, Rollete, N.C.; Localvision, ch. 21, Columbus, Neb., and Specific Broadcasting, ch, 65, Jacksonville, Fla. Smith

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* -SOURCE: NTI 1984 -85 season -8 pm im in syndication today. It is your best c WEBSTER is the next syndicated giant. He's the pint -sized powerhouse who's met, matched and outperformed every network competitor, improved on his lead -in and up- graded his time period. Now, #1 at 8 PM, WEBSTER gives ABC its only winning early- evening hour.*

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tPYtlGHT Paramount Pict . r All Blair study queries Fifth Estate Quarterly Earnings advertising world Company Quarter Revenue °° Earnings % EPS " (000) change' (000) change' 3esults find electronic media doing )etter than print in next few years; Adams -Russell Third $32,859 18% $2,441 20 $0.39 ietwork TV, spot expected to hold own Affiliated Pub. Second $92,969 7 $7,499 3 $0.61 Second $130,204 22 $16,182 38 $0.79 and agencies participating in a Comsat 4dvertisers Second $556,900 13 $71,800 20 $0.90 3lair Television survey indicated that televi- Gannett Knight -Ridder Second $445,400 6 $65,800 (7) $0.59 ;ion, overall, will be healthy over the next LIN Broadcasting Second $46,996 13 $11,408 46 $0.46 wo years; spot TV will achieve "reasonable 35 $4,682 57 $0.30 television will exper- MN Networks Second $34,650 ncreases"; network Second $147,367 4 $9,852 (10) $1.39 ence slower growth, and experimentation Orion Pictures First $64,922 27 $2,644 407 $0.08 Hith advertising will continue but con- cable Products Third $6,393 13 ($6,565) NM ($1.88) the medium is not planned. Pico sistent use of Fiber Second $26,884 (18) $1,215 328 $0.13 Those were some of the findings emerging Times Westwood One Second $4,700 67 $997 94 $0.34 From a 33 -page report of a study eliciting Zenith Second $356,500 (16) ($4,000) NM ($0.20) advertiser-agency opinions on a wide range including barter syndication, of subjects, * Percentage change from same period year before." Earnings per share. Parentheses indicate loss. NM changes in the media mix, split -30 television means not meaningful. commercials, use of different dayparts, use of independent TV stations and the short- term future of various media. Mid -Dec- The report, "TVAdvertising At Adams-Russell said sales in cable operations increased by 22 %, and that operating mar- in 17 ade," is based on a survey conducted gins improved because of higher sales and discontinuance of plans for Cableshop (consum- 30 agency locations among 32 advertiser and er channel). Affiliated Publications said recent cable system acquisitions and start-up 10 and July 3, executives between June costs for cellular telephone systems reduced net income by $1.7 million, compared to performed the 1985. Blair sales managers $540,000 negative impact in last year's second quarter. Comsat said income from continu- interviewing in person or by telephone. ing operations $600,000 from second quarter of last year, despite "reduced ex- was tabbed by respon- declined Barter syndication in the corporation's direct broadcast business." Among businesses contributing to They penses dents as "the hottest growth area." increased revenue was services for "NBC programing distribution system." Gannett Co.'s as the in- cited such contributing factors broadcasting operations, including television and radio stations, and television production, TV sta- crease in the number of independent led company's other divisions with 17% increase in operating income. Knight -Ridder's per and cable tions and the slowdown in network share income increased 2% to 59 cents because of 9.5 million shares repurchased from television advertising. estate of company founder John S. Knight. Broadcasting revenue from company's five felt In general, the advertising executives television stations posted 8% second -quarter revenue increase to $17.8 million. Special were not ex- that newspapers and magazines items favorably LIN's results included $1.3- million gain on sale of interests in certain media affecting pected to fare as well as the electronic cellular telephone markets, $600,000 net operating loss from cellular operations and re- two They believed that over the next years. demption of convertible notes which reduced interest expense by $1 million while increasing well over the spot television would perform shares outstanding by 4.9 million. LIN said that excluding these special items, net income. will have next year or two, but network TV comprising mostly broadcasting, would have increased by 26% for quarter. Broadcasting trends due to difficulty maintaining growth segment revenue of Media General increased 21% to $34.1 million, but segment had audience erosion. operating loss of $877,000 compared to prior-year first -half profit of $240,000. Company said in the media mix, re- Regarding changes rebuilding services division and building of cable system in Fairfax county, Va.. companies of broadcast spondents said that some major continue to affect income. Fairfax system now passes 148,000 of 280,000 homes. Media network commit- are reducing their upfront General also noted long-term debt increased to $135 million, 46% higher than year -ago flexibility in using TV, ment to gain more period, and that ratio to total capitalization is 32 %. MTV Networks net income is compared net- and most clients said they use regional to pro forma net income for 1984, when company was partnership of American Express and officials works as part of the mix. Advertiser Warner Communications, and thus not subject to taxes. Fifty -one percent tax rate is assumed more syndication also said they use barter for 1984. Company said Nickelodeon revenue increased 38% to $8.6 million and operating in many instances and more cable, although profit jumped 186% to $2.4 million. Children's channel went from 13 hours to 24 hours on June is apparent in the near fu- no cable growth 1. For MTV and VH -1, revenue grew 44% (VH -1 began service January) and operating profit ture. increased 30% to $6.2 million. Times Fiber said: "It is becoming clear that for the full year. in survey were asked Participants the industry shipments will be substantially below those of 1984..." Company added that its and closer to about the buying of spot closer sales too would be lower than in 1984, although its share of market would increase and its late is part air date. They replied that buying profitability would continue, largely due to the sucess of the company's year -long programs need to act of spot's flexibility and said they cut costs, reduce capacity and improve manufacturing efficiency" In second quarter last competition. to quickly to pre-empt or react to Zenith had net income of $16.4 million. Drop in pre -tax earnings was even more with the year, Replying to a question dealing marked, going from net income of $29.6 millidn in prior-year -period to loss of $8 million in just length TV commercials use of nonstandard- completed quarter. Drop was noted by Glenview, Ill. -based company in all three of its major execu- (15's, 90's, split 30's), advertising lines of business: consumer electronics, because of color television pricing reductions; 30 seconds tives tended to believe that computer systems and components, because of industry-wide problems, and cable pro- would to be the standard unit of continue ducts, because of slow system construction pace. Cable products group had second - commercial time. sales $16 million, compared to million in prior-year period and million in concern quarter of $66 $24 About two -thirds expressed some first quarter. that the I5- second commercial would cause excessive clutter. However, a majority felt

Broadcasting Aug 5 1985 55 o No[EAU'ao

Latin quarter. SFN last week announced it had obtained interest in major outlet for its Spanish -language programing production arm. Glenview, III. -based publisher and group owner announced it had obtained 28% interest in KBSC -ry Corona (Los Angeles), Calif. Station was former pay TVoutlet of Oak Industries, which sold it earlier this year to Estrala Communications for $30 million cash in deal brokered by Howard Stark. Estrala is majority owned by Reliance Capital Group, headed by New York -based financier, Saul Steinberg. Other owners include Joseph Wallack, former executive director of Globo TV Network of Brazil (9 %), and Paul Niedermeyer (4 %), who will run station. SFN did not disclose any details of transaction but source told BROADCASTING it paid $9.3 million for combination of common and preferred stock in Estrala. In addition, SFN has right of first refusal on sale of any interest in station. SFN Chairman John Purcell said "Televicentro Films Inc., our Spanish-language programing production company in San Juan, P.R., will Blair findings. Looking over the Blair serve as a source of programing for channel 52, allowing us to further expand on our study are company executives Kenneth base in the Spanish market worldwide." Donnellon, VP /creative services; John Poor Jr., senior VP /director of support ser- Park split. Park Communications board has approved 3 -for -2 stock split in form of 50% vices, and Walter Schwartz, president dividend. Ownership date of record will be Aug. 15 and shares will be distributed Aug. and chief operating officer. 30, increasing total outstanding to 18.8 million. President Roy H. Park said split would "give wider distribution to our shares." Park, which went public on Oct. 26, 1983, is now trading at about $36 per share. that split commercials were acceptable bu O many have found it difficult to match up products. Some advertisers said they were Syndicator syndicate. New York -based syndication company, Orbis Communications, conducting effectiveness tests of the I5 -sec- announced completion of private placement (of undisclosed sum said to be under $10 ond spot. million) arranged by Alan Patricof Associates. Joining Patricof as investors were Citibank Advertisers and agency executives said Investment Management Venture Capital; New York -based securities firm, Furman Selz thay do not distinguish between indepen- Mager Dietz & Birney, and law firm of Janklow & Traum. New board of directors of Orbis is dents and affiliates. According to Blair, re- made up of company president, Robert L. Turner; executive vice president, John C. spondents noted that programing on inde- Ranck; investors Alan Patricof and Morton Janklow, and Martin Pompadur, managing pendents generally attracts a younger and general partner of Television Station Partners. Turner said money would enable company more desirable demographic. Affiliates' au- to provide distribution guarantees and to fund development and co- development projects. diences skew older because of a greater O amount of news shows on affiliates. Sports Schenectady station for sale. New York -based investment firm, Forstmann Little & Co., franchises and merchandising on indepen- has hired Morgan Stanley & Co. to review bids for wRGBçTVt Schenectady, N.Y. Station dent stations were viewed as "interesting" was purchased two years ago from General Electric Co. for approximately $35 million. and "potentially efficient buys." Forstmann Little previously considered widening station ownership and had joined with Advertising executives chose adults, 25- former CBS President John D. Backe in unsuccessful attempt to buy two stations of Gross 54, as the major demographic, followed by Telecasting that Backe later purchased (wJIM-Tv Lansing, Mich., and wKBTiTVi LaCrosse. women, 25 -54, and men, 25 -54. This is in Wis.) with different financing. contrast to the lead held some years back by adults, 18 -49, and women, 18-49. Execu- tives cited a move to older demographics Refinancing atmosphere. Frazier, Gross & Kadlec has issued report advising and forecast that adults, 35 -64, would be a broadcasters that favorable conditions for refinancing exist. Two trends creating favorable sought -after demo down the road but not environment, according to Washington -based consulting firm, are "money market soon. conditions and the run -up of broadcast values since 1982." Savings from lower interest In reply to a query about rates, it said, "should more than cover the fees, penalties and effort associated with spot TV spend- ing, 50% of refinancing." Broadcasting prospects have also fostered competition among banks to the respondents said they ex- pected spot to lend to station owners. That competition will also reduce interest rates and, "ease be up for the balance of the year while 10% operating restrictions, such as negative covenants, operating ratio requirements and said it would decline and 20% felt activity repayment penalties," report said. In addition to reducing interest payments, would be "flat." The re- mainder had "refinancing can also be used to raise money for operating capital or acquisition of no comment. additional stations," report adds. Kenneth Donnellon, vice president of cre- ative services for Blair Television, who gave the presentation to newsmen last week, said Note notes. Joining number of companies rearranging debt, Heritage and Telepictures Blair expected to reach television billings of are calling for redemption of outstanding debt securities. Heritage Euro-dollar convertible $800 million in 1985. Participating in the subordinated notes, paying 81/2% and due 1999, are to be redeemed by Aug. 9 at 105% presentation with Donnellon was John B. of principal amount. Notes are also convertible into common stock at $12 per share. Poor Jr. , senior vice president and director of Convertible subordinated 10% notes due 2002 are to be redeemed by Telepictures on support services for Blair Television. Aug. 16 for $1,125.48. Notes are convertible at $15 per share. announced $50- million offering of 71/4% Eurodollar convertible subordinated debentures due 2000. Debentures are convertible to common stock at price of $55. Company said offering "will Returns from the Jedi. A special show- be used to repay portions of the company's outstanding bank indebtedness." ing of George Lucas's "Star Wars" tril- ogy- "Star Wars," "The Empire Strikes Back" and "Return of the Jedi" -for the Diversification. Price Communications Corp., New York -based station group, has made benefit of the Corporation for Public acquisitions in two other media. Patrick Outdoor Media Corp. serving Jefferson Broadcasting's support of children's pro- City /Columbia market in Missouri was purchased for $1.6 million. Price said area served graming, netted $61,683, CPB said. The by billboard company is contiguous with company's KRCG -TV Columbia- Jefferson City. Price movies were shown together in Los An- also is poised to enter publishing business with agreement to buy New York Law geles, New York, Chicago, Denver, San Journal and National Law Journal from SFN Companies for $20.5 million. Francisco, Seattle and Dallas on a one- time -only basis for a $10 admission fee.

Broadcasting Aug 5 1985 56 FTC reauthorization pleases advertisers; TV NEWS DIRECTORS `unfairness' defined SIGN UP NOW! FOUR FREE Authorization stalled since 1982; bill allows Congress to SAMPLE FEEDS BEGIN AUGUST 19TH veto proposed FTC regulations Advertisers were generally happy with the Federal Trade Commission reauthorization bill passed by the Senate, and were hopeful that passage of the House version would soon follow. Asked for his reaction to the Senate's actions, Association of National Advertisers President DeWitt Helm Jr. V.I.P. asked, "What took them so long? Where is the House of Representatives ?" Len Matthews, president of the American Association of Advertising Agencies, said NEWSMAKER the Senate bill was something "we're gener- ally happy with. It wasn't exactly what we wanted, but it's close." Said American Ad- vertising Federation senior vice president, - INTERVIEWS Daniel Jaffe, "we're obviously very plea sed ...This is an upbeat time for us." (.i Copyright 1965 by \'isne\ls, Ltd. and Viscom International The Senate passed S. 1078, which reauth- orized the FTC at funding levels of $65.8 million, $66.8 million and $67.8 million, respectively, for FY 1986 -88 ( "In Brief," July 29). In addition, it authorized the ap- propriation of "a total amount not to exceed" $3,811,000 during fiscal years 1986, 1987 Interactive via Satellite. and 1988, for the consolidation of the FTC headquarters in Washington. The bill marked the first time the FTC has You ask the questions! been authorized since 1982, and included among its provisions a definition of "unfair Your opportunity to interview top acts or practices" as those that may cause "substantial injury to consumers which is not figures in the news from across the reasonably avoidable by consumers them- selves and not outweighed by countervailing country and around the world: benefits to consumers or to competition." S. 1078 also allows Congress to veto proposed PiPolitical Leaders Celebrities FTC regulations. The Senate bill (unlike the House version Experts on the Issues. [H.R. 2385]) removes the FTC's authority to issue an industrywide rulemaking under the One feature interview every week, unfairness standard concerning commercial advertising, although the commission still direct to your station via satellite, PLUS retains the authority to regulate commercial advertising based on unfairness on a case by frequent special late- breaking inter- case basis. Jaffe called defining "unfairness" views for up -to- the -minute news stories, a "step in the right direction." Matthews said that letting the FTC go AND V.I.P. is market exclusive! without a budget for so long was "ridiculous and irresponsible on the part of Congress." Among the provisions the 4A's wanted in S. 1078 was one that would more specifically define the authority of the FTC. Also, the TELL US THE NEWSMAKERS YOU 4A's would have preferred the total elimina- tion of the "unfairness authority," which the WANT TO INTERVIEW. ASK FOR advertising organization believes is "a sub- jective term" and hence difficult to define. THE "V.I.P. TREATMENT." However, Matthews said S. 1078 was "pret- ty close to being a good [bill]." 212. 307.7315 Jaffe called S. 1078 a "major, major im- provement over what the present situation of unfairness is, which we think is unconstitu- tionally vague, and totally undefined...." THE VISNEWS GROUP Helms said there was "nothing in the Senate The world's largest television news service bill we can't live with." The House is expected to consider its ver- sion in early September.

Broadcasting Aug 5 1985 S7 Closer look at network coverage of TWA flight 847

House panel calls for guideline which news officials reject: hostages and relatives less critical

Network coverage of the hijacking of TWA Flight 847 came under fire on Capitol Hill last week. A congressional panel and even some media experts criticized broadcasters for what they characterized as "excessive" coverage that interfered at times with Ameri- can foreign policy. The members called on the media to develop voluntary guidelines for covering future terrorist incidents. Executives of the three major television networks and CNN defended their coverage before members of a House foreign affairs subcommittee and told the panel that while the broadcasts may have appeared to be "ex- L to r: Grossman, Siegenthaler, Smith and Turner cessive" at times, there was no need for a Representative Thomas Luken (D -Ohio) mize the danger from those seeking to take voluntary code of restraint. also supported the establishment of volun- advantage of a life threatening situation to Also at issue was whether TV coverage tary guidelines. Luken and 12 other mem- further their owns ends," wrote NBC News enhanced the safety of hostages and acceler- bers of the House Energy and Commerce President Larry Grossman. ated their release. Former Beirut hostage Jer- Committee issued a statement last month Grossman also included a revised copy of ry Levin and relatives of other American calling for the development of "precise poli- NBC News's practices and guidelines con- hostages told the subcommittee that they felt cies to govern future coverage of hostage cerning terrorist coverage. The same guide- the media played a positive role. situations." lines were presented at the hearing. In sum- "Press attention, as I am sure you know, Luken also wrote the networks and urged mary, NBC said: "Professionalism and has often been blamed for the length of the the industry to hold a "summit" on the matter common sense provide the best guidelines to Iranian hostage crisis," Levin testified. (BROADCASTING, July 22). The call for a avoid undue risks, dangers and the exploita- "Well, the ordeal of some of the seven in meeting of broadcasters, Luken said in testi- tion of news reporting. There must be a deli- Lebanon has been going on longer without mony before the subcommittee, "should in- cate balance of our being used, and our obli- it. I think silence about the basic facts is clude on its agenda consideration of mutual gation not to exacerbate or sensationalize the what is prolonging it, because it has prevent- guidelines, self-regulation of all broadcast- situation." ed the forming of informed public opinion ers, to avoid these excesses next time, to During the hearing, Grossman told the which then could be brought to bear on the give warning to potential abductors of congressional panel that after reviewing all issue to motivate the administration to do Americans that they will not in the future the videotapes and transcripts of the pro- what surely needs to be done to get the seven have such an easy time, with networks fall- grams broadcast, he was "proud" of the net- freed," he said. ing all over each other to provide the shows works coverage and there was "virtually Although there was a general feeling choreographed by the captors." nothing I would take back." Grossman also among subcommittee members that the net- Luken disapproved of "offering terrorists said he didn't believe the coverage created works should examine their coverage, the live TV, unedited TV, time for their diplo- any security problems. lawmakers acknowledged there was no leg- matic messages and allowing anchors to be "ABC," testified Robert Siegenthaler, islative solution to the dilemma and that it diplomats and negotiators." He also stressed vice president for news practices, "got the was up to broadcasters to develop voluntary that guidelines issued by individual news or- story fast, first, and, most important, accu- guidelines. ganizations won't work. "Such guidelines rately." ABC also responded to Luken's let- Representative Edward Feighan (D- would fast become blurred, yes forgotten, in ter. "ABC News's coverage of the TWA hos- Ohio), who chaired the subcommittee hear- the heat of competition on the scene by news tage crisis conformed to our written ing, underscored that point. ( Feighan is a teams which are keenly aware that the corn- guidelines. We believe that, on the whole, junior member of the subcommittee, whose petition has a different set of rules and regu- our coverage was responsible, given our ob- chairman, Lee Hamilton ED -Ind.] attended lations." ligations as journalists, our responsibilities the hearing briefly.) He noted there were no He recommended the use of news pools as good citizens and the competitive context plans for legislation but that there is strong during coverage of hostage situations. "Now in which we operate," Siegenthaler said. interest in seeing the media undergo self - is the time, in the quiet lull between the "While we endorse the desirability of examination. "The media have an obligation storms of crises, for deliberate preparation guidelines, we do not believe that a 'sum- to be reflective in a public forum like this," for the next hostage trauma. Whether pool mit' meeting for the purpose of enacting an Feighan said. coverage is a good idea is not the question. It industrywide code is appropriate for a num- There appeared to be little support for is a plausible suggestion and should be con- ber of reasons," Siegenthaler continued. government intrusion. Foreign Affairs Com- sidered now." "First, we already have guidelines in place mittee Chairman Dante Fascell (D -Fla.) said The congressman also released ABC's which we feel are adequate and which are there is "no way the government is going to and NBC's replies to his letter. (Luken said subject to review. Second, guidelines are not get into that discussion." However, he sug- the other networks had not yet responded.) a complete solution. They cannot supplant gested, the media might explore the possibil- "We have already had informal conversa- careful, hands -on, case -by -case judgments ity of establishing an advisory committee to tions with other news organizations with a as each crisis unfolds." decide what the limits of covering terrorist view to opening up clear lines of communi- During the hearing, Siegenthaler de- incidents might be. cations during such crises in order to mini- fended ABC's coverage. "ABC denied the

Broadcasting Aug 5 1985 58 terrorist uncontrolled access," he said. "All vision news organizations reasonably may hostage crisis in 1980 had been prolonged by interviews and statements from Beirut, tele- take different views as to the applicability of the news coverage. "I don't feel the press cast by ABC, with one exception were pre - guidelines in particular situations." coverage undermined American foreign taped and edited by us." The one exception Indeed, Turner argued that the public is policy." What the press coverage did do, was a live telephone interview on Good better served by "too much information than Powell said, was to increase the political Morning America. In the future, he said, too little." Moreover, he maintained that the pressures on the President. "I am not sure ABC News guidelines will apply to that pro- hostage families were not injured by the cov- that is avoidable or it should concern us." gram "not just ABC News." Siegenthaler erage. "They had a running visual account of Powell did not favor mandatory guide- also pointed out that ABC scheduled a "spe- the status of their loved ones," he said. lines and instead suggested keeping the cial" Viewpoint program (it aired the night But media analysts were troubled by the "public spotlight" on the Fourth Estate. following the hearing) to examine media coverage. "I found the press coverage of There was further criticism of the net- coverage in the hostage crisis. both crises [the TWA hostage situation and works expressed by former CBS News Like the other news executives, Jack the holding of American hostages in Iran] President Fred Friendly, now professor Smith, CBS vice president and Washington sensational, excessive and even tasteless," emeritus, Columbia University. friendly bureau chief, maintained his network's cov- said Jody Powell, syndicated columnist and noted that the news media conducted them- erage was "responsible, objective and de- former press secretary to former President selves as well as they could, "under the cir- pendable." Smith also explained that CBS Jimmy Carter. Nonetheless, he said that nei- cumstances," and the coverage probably as- attempted to inform the public about the po- ther the TWA hostage crisis nor the Iranian sured the safety of the 39 men aboard TWA sitions and demands of the hijackers and their backers without "in our judgment granting those groups an excessive propa- ganda platform." He emphasized that the public is "best served if each news organiza- THE AX -10 SETS THE PERFORMANCE STANDARD FOR AM STEREO. ion is left free to cover the events and issues AX -10 AM Stereo Exciter.

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FCC Type Accepted. Luken is its own judgment dictates." For Prompt Delivery, Place Your Order Now With The CNN also resisted the idea of self -im- Broadcast Electronics RF Distributor In Your Area. )osed guidelines. "How can guidelines be enforced ?" asked Ed Turner, CNN executive ice president. "With every good intent, the Broadcast news networks could subscribe to BROADCAST guidelines and then watch a story be devel- E ELECTRONICS INC. Bped by competitive news outlets," Turner 4100 N. 24th ST., P.O. BOX 3606, QUINCY. IL 62305 -3606, (217) 224 -9600, TELEX: 250142 ;aid. "In that editorial judgment is inherently subjective, different editors within the tele-

Broadcasting Aug 5 1985 SCI Friendly, Bagdikian, Powell Laingen, Levin, Say, Cullins Flight 847 and may have hastened their lib- don't critique themselves, then government tensions in the public and among officials erations. Nonetheless, he said there were may step in. "If we don't professionalize when there is an attempt to control news of some "egregious errors, mostly caused by ourselves then the government or somebody what is essentially an uncontrolled scene," the haphazard frenzy of competition and that else is going to do it for us." Friendly said Bagdikian added. dangerous word exclusive." Indeed, Friend- that over the years, he has decided he is a The panel of hostage relatives was less ly stressed, "we have to get across that the "citizen first, journalist second." critical of the media. Peggy Say, sister of word exclusive is a dirty word." Much of the coverage, said Ben Bagdi- Terry Anderson, one of seven Americans Friendly was particularly critical of the kian, dean for the school of joumalism, Uni- still missing in Beirut, thought the media's networks for failing, he said, to inform versity of California, Berkeley, was "exces- coverage of the TWA hostages helped pro- viewers of the circumstances surrounding sive for strictly self- serving, competitive cure their release. Indeed, she emphasized interviews with hostages. He was particular- reasons and in the process it obliterated other that the administration's approach of "quiet ly disturbed by the ABC live interview with important news." Nonetheless, Bagdikian diplomacy was not working," while Bruce Nabih Beni during which anchor David felt that government intrusion was the wrong Laingen, former Iranian hostage, favored Hartman asked: "Any final words to Presi- approach. "In the recent hijacking, we often the use of "quiet diplomacy." He said he dent Reagan this morning ?" It was "one saw more than we needed to know. But that would like to see the media exercise more haunting moment that should jar all of us," is far better than not being told enough or self- restraint, but thought the government Friendly said. believing that we are not being told enough, should not intervene. Kelly Cullins, wife of He characterized what happened as an ex- leading to rumor and hysteria," he said. one of the TWA hostages, told the congres- ample of journalism "getting too big for its "The unpleasantness of excessive coverage sional panel she would like to see the press britches." He warned that if broadcasters is, for all the flaws, less dangerous than the self -regulated. D

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Broadcasting Aug 5 1985 an Taking another look at the hostage story BRIGHT STtin ABC's 'Viewpoint' may have raised safe." The hostages, themselves, evidently, more questions than answers as panel, were of two minds concerning the issue. NUMBER ONE including Grossman and Arledge, Thomas Cullins, one of the former hostages, critique networks' coverage of who appeared on the program, said he felt ACROSS hijacking of TWA airliner to Beirut "manipulated" while in Beirut. But he also THE ATLANTIC said the hostages "tried to show their faces" Perhaps the key question asked last week to the cameras as a means of reassuring their The BrightStar translantic satellite path is the only during ABC News's Viewpoint program on families. And in that connection, he said that two-way link capable of connecting to any North American the networks' coverage of the Beirut hostage the media served the hostage families by fill- earth station with London the European gateway. crisis was from a member of the audience. ing an information gap he felt was being left "Is this [the discussion of the coverage] go- by the government. NUMBER ONE NUMBER ()NI ing to have an influence on news policy ?" If there was criticism of the networks for IN QUALITY IN [WEN N( I asked a man from Fort Wayne, Ind. NBC the coverage they provided, there was also BrightStar meets the BrightStar is operated News President Larry Grossman noted that criticism from members of families of the rigorous specifications for by people with 20 NBC News guidelines for covering such sto- seven American hostages still held in Leba- international audio and years experience of video transmissions of transmitting video (BROADCASTING July rela- ries had been issued non for the lack of coverage of their all our regular users by international 29), and ABC News President Roone Ar- tives' plight. The nephew of a priest being who include the BBC. satellites and using ledge said ABC had "learned" from the cri- held wondered why the networks did not CBC (Canada), CNN European sis, as he said it had from the one in Teheran count off the days those remaining hostages (USA), EUROPEAN interconnects - soon five years ago. But the 90- minute pro - have been held, as the networks did during BROADCASTING to include the several ABC schedules Representative Ed- UNION, ITN (UK). European gram-one of peri- the Teheran crisis. And LWT (UK), MTV Communications odically to permit critics to flagellate televi- ward Feighan (D -Ohio) said lack of cover- (Canada). NBC. Satellites. sion news-made it clear that, in the rough age of the remaining seven amounted to a NHK (Japan), and tumble of American journalism, finding "failure" on the part of the networks "to do NEWSWEEK (USA), a formula for satisfying even some of the their job." PARAMOUNT (USA), critics all of the time (or all of the critics concerns RTE (Eire), But Eagleburger, revealing the THAMES TV (UK) some of the time) suggests a quest for the driving the government, indicated he was and many others. Holy Grail. not upset by such a "failure." The govern- For instance, there was Lawrence Eagle - ment, he said, must consider not only the burger, who served in the Nixon administra- hostages being held. "When you get a cir- tion and in the early stages of the Reagan cus," as he thinks surrounded the hijacking administration as an under secretary of state, of the TWA plane, "I think you tend to en- complaining that the networks had "pro- courage hijackers to try it again." So what vided a platform for the terrorists," and say- should be remembered, he said, is that "we ing, "The networks should consider elimi- are not dealing just with an isolated event. nating the competitive factor, and work We are dealing with the future."

JL.

N View '. `" .

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L to r: Grossman, Koppel, Arledge, Eagleburger and Bradlee together." But, said Grossman, "competi- At least one contradiction of conventional tion is one of the healthiest aspects of news wisdom was heard. Charles Glass, the ABC coverage in this country ...The worst thing News correspondent who scored some nota- to do is is rely on a single source of news or a ble beats in Beirut and who also appeared in single decision -making power. If that deci- the program, rejected the notion that the hi- sion is mistaken, the entire nation is in trou- jacking was part of a huge publicity stunt. ble." He said the Shiites' object was the return of Then there was the matter of presenting the Moslem prisoners from Israel; "media interviews with hostages. Fred Barnes, sen- coverage was secondary." He noted there ior editor of The New Republic, in suggest- were not even any American journalists in BrightStar is first across the ing several "principles" broadcasters should Beirut when the plane landed there. And Atlantic - don't be the last follow to show "restraint" in coverage of when the American reporters did arrive, a,.s:..,..., such stories, proposed barring interviews. Glass said, they made the demands for cov- But Ben Bradlee, executive editor of The erage. The Lebanese, he said, "were only BrightStar, Intematanal Building, Rockefeller Center, 630 Washington Post, said, "As soon as the hos- to our demands on them." 5th Avenue. 22nd Floor, New York NY 10111. responding Telephone: 582 8578, Telex: 642494 WU BRTSTR NY tages appeared on television, they were The Viewpoint program provided the fo- (212)

Broadcasting Aug 5 1985 e, rum for what was another in a series of dis- the hostage families" -but he said those or- cussions on the coverage issue, a series that ders were "not always followed." ti began only a few days into the 17 -day crisis. Still, Arledge said ABC is learning from Earlier on Tuesday, a congressional subcom- experience. It learned in Teheran, he said, mittee held a hearing on the subject (see and it learned in Beirut. To which Eagle - page 58). But the Viewpoint panel was not burger responded: "I'm glad to hear you complete. A spokesman attributed the ab- learned; I hope you do better next time." sence of CBS News President Edward Joyce Some of the panelists expressed the view to the fact he had only returned on Monday there is more that all of the networks could after a week vacation, and found "a ton of learn. William Henry III, an associate editor THESE work" facing him. Missing also was a repre- of Time magazine, said, "Everyone saw this sentative of the Reagan administration. ABC as a great competitive circus. That was a STATIONS News had failed in several attempts to obtain tactical mistake -it's not the sort of thing to an administration spokesman, including At- boast about ....There was a pervasive feel- HAVE GONE torney General Edwin Meese III, the only ing television hyped aspects of the story." member of the government to comment pub- And Feighan said broadcasters became "dip- licly on the coverage issue: he had called for lomatic couriers"-and found no fault with voluntary restraints on the part of the media that; he noted that Secretary of State George (BROADCASTING, July 22). Meese was said Shultz had said he found that service help- to have been out of the country on vacation, ful. But, Feighan said, "When do represen- but a department spokesman said Meese tatives of the media step over the line of might not have appeared even if he had been acting as diplomatic couriers to become ne- Washington -the reaction to Meese's re- he the line was Mad for "Mad Movies with the L.A. in gotiators?" He said thought spokesman Pat Korten noted, "indi- anchor was Connection° that is. Four Star In- marks, crossed when an -he referring subject has become." ternational, Ines first -run half -hour cates how touchy the to Good Morning, America's David Hart- not, one member of comedy series has been sold to the "Touchy" subject or man, closing an inteview with Amal leader following stations: WTTW, WTAF, the audience, John Lofton, a right -wing col- Nabih Berri -asked whether Berri had any WNEV, WDIV, KTXA, WOIO, KTXH, umnist for The Washington Times, was not last words for President Reagan. WPLG, KING, WCCO, WSB, WTOG, deterred from suggesting censorship as a The substance of the questions some net- KDNL, KCNC, KOVR, WFSB, KGW, means of preserving the American way. work interviewers put to the hostages was KNXV, KFMB, WLWT, WKRN, WTMJ, "There may be things on television that also an issue -and in that area, at least, the KCTV, WSOC, WNOL, WMC, KOCO, should be censored, not shown," he said, networks appeared vulnerable. Representa- WAVE, KENS, WTKR, WRGB, after suggesting there were "no compelling tive James Scheuer (D- N.Y.), who was in WFMY, KOB, WJXT, WUHF, KREM, reasons to allow the networks to be used as the audience, wondered why the hostages KSHO, WKYT, KTVV, KZAZ, WSYM, platforms." He said terrorism amounts to a "were asked esoteric and sophisticted ques- KTNV, WCIV and KTVB. war the U.S. "must win." The media, he tions about foreign policy, Middle Eastern said, "must get on America's side." Un- affairs ... which they were in no position to will light up This hilarious program happy though Eagleburger was of the net- handle." And, he said, with Amal gunmen Americas screens with laughter works' performance, Lofton's proposal was standing by, the hostages "were trying to say beginning September 14. And if it too much for him. He said it was "insane" to what they thought the captors wanted them weren't easy enough to promote suggest that anyone but the media should to say." In response, Glass said that with the already, Four Star is utilizing a their performance. And Feighan said interview with the special public relations firm to sup- police exception of the pilot of he were err at all" in the coverage port the premiere in each market! that if "to the hijacked airplane, Captain John Tes- of terrorist incidents, "I'd rather err on the trake, he had checked with hostages in ad- Contact your Four Star representa- side of an open, free and aggressive press." vance as to whether they had "a point of tive today. We're sure you'll want But Feighan also expressed concern over view" on the matters to be discussed. He "Mad Movies with the L.A. Con- what he said was the failure of the media also said they were free to decline inter- nection" on your schedule. After representatives "to accept the fact there were views. But former hostage Cullins said, "We all, we're not crazy. excesses" in their coverage, that "there was were not international experts, and it was a tastelessness in some of the coverage." Until difficult situation [in which] to answer so- the networks acknowledge such failings, he phisticated questions." And, yes, he thought said, "we are not going to be able to take the it was "a little bit unfair" to be asked ques- steps" needed to enable the networks to tions the hostages did not feel free to answer avoid the kind of criticism that was generat- with complete honesty-even if they did not ed by their coverage of the Beirut hostage feel they would be shot if they gave an an- story. swer not to the liking of their guards. Neither It's true, there were few admissions of were they terribly concerned with the quality fault by the news executives. However, of their answers: "We were trying to give Grossman cited the new guidelines adopted information which would further our cause by his operation in the wake of its coverage of release." of the Beirut story as an indication of the But it was left to anchor Ted Koppel to FOUR STAR network's effort to improve its performance. point up the one aspect of the public rela- INTERNATIONAL, INC. A number of the guidelines dealt with mat- tions and ethical problem networks and ters on which the networks have been criti- broadcasters generally face that would not 931 North Cole Avenue cized-for instance, one directs NBC per- have confronted them at any other time in Hollywood, CA 90038-2675 sonnel to avoid becoming involved in the history, at least not to the same degree. "We (213) 469 -2102 story as a "participant" And Arledge ac- are neither as wicked as some of our angriest knowledged ABC News may have been too critics charge, nor as virtuous as we would 612 North Michigan Avenue aggressive in covering hostage families - sometimes have you believe," Koppel said Suite 217 but at the same time, surprisingly, indicated as part of his endpiece. "But some of those Chicago, IL 60611 the responsibility was not his. "If I had my 18th century principles behind which (312) 280 -2255 way, we'd never interview them," he said of American journalists like to hide are taking the families. He said the networks generally quite a beating at the hands of 20th century 9 Pebble Creek Road felt "compelled" to talk to the families be- technology. And sometimes, La Due, MO 63124 we must admit, the public interest in them. He said we (314) 567 -7273 cause of end up doing things simply because we he gave orders "to minimize interviews with can. And not because we should."

Broadcasting Aug 5 1985 en Public ratings for the Anchorage Daily News, "from Juneau Latin relief to Bethel, people are sitting in one room, The Public Broadcasting Service during the clustered around television sets," following The Spanish International Network last 1984 -85 television season reached the coverage of "Juneau- Gate," the legal fol- week began airing a video clip of "Cantare, 48,050,000 homes and 95,145,000 viewers low- through to allegations that the governor Cantaras" (I Will Sing, You Will Sing), a re- per average week -75% more homes and improperly guided the lease of a $9.1- million cording made by nearly 50 Latin artists to 86% more people than in 1977 -78, when PBS state office building to a friend and political raise relief aid for Latin America and Africa. started regular audience measurements. In nnntrihutor. One -, two- and five -minute segments of the prime time (8 -11 p.m.) the totals were PTvNA stations KAKM(TV) Anchorage, clip, which included a toll -free number that 28,870,000 homes and 53,700,000 people, KYUK -TV Bethel, KUAC -TV Fairbanks and KTOO- viewers could call to pledge donations, ap- for gains of 113% and 120 %, respectively. TV Juneau are sharing the $1,000-a -day cost peared in various dayparts on the network. The figures are based on A.C. Nielsen Co. of the coverage, which began July 15 with "We felt it was crucial to support the re- data, as compiled by PBS in a new booklet, two prime time specials and put the pro- lease of the 'Cantare, Cantaras' recording by "Who Watches Public Television?" The ceeding in a historical context. The hear- airing it as a public service to our viewers," booklet was adapted from a presentation ings, in the senate of the Alaska state legis- said Rosita Peru, SIN director of program- PBS Research Director John W. Fuller made lature, began July 22 and are expected to ing. "Almost all of the stars featured in the at the PBS annual meeting in San Francisco run two to three weeks. The PTvNA cover- video have appeared often on SIN, and we in May. Fuller also sets the tone in the book- age has been used by ABC, CBS, NBC and know our viewers will be enthusiastic about let: Its been a superlative season for public CNN; PTvNA has also prepared a special lending their support to this important ef- television. Never have so many been watch- segment for the MacNeil /Lehrer Ne r'shoar. fort." ing." Don Rinker, KTOO -Tv general manager, Proceeds from the recording, which is The booklet notes that PBS's coverage po- said that providing Alaska with coverage of now on sale, will be sent, through UNICEF tential rivals that of the commercial net- the story was "highly complex." From Ju- and USA for Africa, to aid needy children in works: By Nielsen's count, 97% of all U.S. neau, where the proceedings are taking Latin American and African countries. TV households can now receive at least one place, the PTvNA coverage is uplinked to Among the stars who participated were Ju- public station. "No cable service or super - Satcom 5 via a state-owned common carrier lio Iglesias, Sergio Mendes, Vikki Carr, Pla- station can boast a figure anywhere near transponder, Alascom, and beamed to An- cido Domingo, Jose Feliciano, Ricardo Mon - that," the booklet asserts, pointing that chorage, where it is distributed to commer- talban, Roberto the commercial networks beat it by only two cial stations and cable outlets. From An- Maria Conchita Alonso. percentage points. chorage the signal is re- uplinked via a The booklet says that "strong prime time leased transponder, and beamed to the Aging on TV programing," such as Nova, The Living Plan- LEARN /ALASKA Instructional TV Network, et and National Geographic Specials, has led which has pre -empted its schedule for cov- The elderly are being portrayed on television this season's advances. Figures are also erage of the proceedings. more frequently and in "positive" roles, ac- cited to show that "viewing levels have run cording to a new book, "Television Looks at high this season in all demographic sub- Every night live Aging," by the Television Information Of- fice. groups," that PBS's "audience demography Twenty KTSP -TV Phoenix anchors, reporters, The book's introductory essay, "Images almost matches that of the total U.S.," that technicians and crew members traveled to in Transition," by Mary Cassata, associate public television viewers tend to be more 29 Arizona locations as a part of the state's professor at the department of communica- active in political and social matters than "Celebrate Arizona" month. The station tion at State University of New York, states: nonviewers, and that they also like the pro- aired a total of 42 remotes on Newscenter 10 "Although television has been criticized for graming they see on PBS. newscasts at 5 and 10 p.m. from July 7 to not including enough older characters in its Public television's "major target of oppor- Aug. 2. The news segments were transmit- programing, there have been positive and tunity" for future growth, the booklet con- ted to the station via satellite. KTSP -TV also healthy signs over the past few years that cludes, is to increase the time viewers aired seven specials-six half -hours and the picture is improving." spend with it: "As people have discovered one prime time hour about Arizona and Additionally, she said, prime time televi- public TV, they seem to have found one or used billboards, bumper stickers, T shirts sion programs, such as Dallas, Falcon Crest two shows, but no more than that. The chal- and balloons to spread the "Celebrate Ari- and Dynasty, have portrayed older persons lenge, then, is to persuade existing viewers zona" message. "in positive family roles and /or in positions to sample and become fans of PBS's other Below, KTSP -TV co- anchors Dave Patterson of power." The 106 -page book also describes wares in the same daypart. and Deborah Pyburn prepare for a broadcast programs featuring the elderly, ranging from "In the electronic supermarket, public TV from the Grand Canyon, the ninth stop. It one -minute news segments to a two -hour is the quick trip for a quart of milk and loaf of aired at 5 p.m. on July 11. live program on health care. bread, but not the five bags of groceries. Usage, then, must be increased. For the fu- Back to nature ture, that's public television's audience challenge." The Richard King Mellon Foundation will fund the pilot program of a proposed, six- part Public Broadcasting Service series, News pipeline Conservation Project. Beginning in 1986, two specials are proposed to air each season be- Evoking memories of another impeachment tween 1986 and 1988. They will be created proceeding of a few years back, Alaskans and produced for national distribution by are currently following with interest the gav- noncommercial WQED(TV) Pittsburgh, which B1 -to -gavel coverage of impeachment hear- said the programs will be designed "to spe- ings against Governor Bill Sheffield, pro- cifically increase public awareness of new vided by the Public Television Network of opportunities for preserving and improving Alaska (PTvNA). According to a columnist the environment."

Broadcasting Aug 5 1985 San Francisco TV sues Arbitron, ABC

Arbitron deletes KTZO from engaged in ratings distortion by asking view- day, the weather's great, so go out and have a ratings report after ABC -owned ers of metered television households to leave good time. If you're a ratings home, go out station, KGO -TV, accuses it of their sets tuned to KTZO overnight or if they and enjoy but keep your set on and tuned to ratings distortion; KTZO claims got up to leave the room. your favorite station, OK? Oops, I'm not it was defamed by Arbitron action The lawsuit has its root in two alleged supposed to say that. Just kidding." incidents that Arbitron believes took place in Gabbert replied by letter through his attor- An independent television station in San early June. The first, according to a letter ney that the June 1 incident never took place, Francisco is suing Arbitron and ABC in fed- dated June 28 and sent to KTZO President and that he was "not on the air at any time on eral court for $120 million, alleging that it Gabbert, occurred on June 1 when Gabbert June 1." In regard to the alleged incident of and its owner have been defamed after being allegedly appeared live on KTZO and said: "If June 2, Gabbert said he was on the station delisted from an Arbitron ratings report ( "In your television set is metered, please leave introducing his regular Sunday morning pro- Brief," July 29). your set on channel 20 all night... just kid- gram, but his remarks were different from KTZO(TV), principally owned by James J. ding." Arbitron wrote Gabbert saying that those reported by the Arbitron field man- Gabbert, alleged in court papers that ABC - alleged incident was reported by KGO-TV. ager. owned KGO-TV and Arbitron conspired to re- The second alleged incident occurred on According to Krzo, what Gabbert said on move KTZO from an Arbitron ratings report June 2, Arbitron said, and was reported by June 2 was (after taking note that it was a for the week of June 15 -21, 1984, after KGO- an Arbitron manager. On that occasion, Ar- beautiful day and the viewer might not want Tv allegedly complained to Arbitron that bitron alleged that Gabbert again went be- to remain indoors): "If you're one of those KTZO on two separate occasions in early June fore the cameras live and said: "It's a super 'rating homes,' sit the cat in front of the TV It's 10 in row for NBC

With six sitcoms and a repeat of the pilot for Miami Vice among the 10 NBC did a 13.7/24. highest rated programs of the week, NBC scored its 10th consecutive NBC took every time period with its regular programing to win prime time ratings victory based on Nielsen's National Television Index Tuesday night over ABC's regular lineup and a repeat of the made -for- (NTI) for the week ending July 28, with a 12.6 rating and 24 share. CBS television movie, Skokie, on CBS. finished second with 12.3/23, and ABC trailed with 10.2/19.3. NBC again swept Wednesday night with its regular lineup, featur- The opening of the 1984 Olympic Games cast a shadow, however ing the fifth- and seventh-ranked shows of the week, Facts of Life and pale, on viewership for the comparable week this year. HUT levels, Double Trouble, respectively. which have averaged a modest, but consistent, 2% gain this summer, Thursday at 8 -10 p.m. NYT, NBC's half- hours, beginning with The were off 2 %, from a 54.4 for the same week last year to 53.3. Similarly, Cosby Show, ranked first, second, eighth and 12th for the week. ABC combined ratings, at 35.1, were down 8% from last years 38, and took the 10 -11 p.m. NYT time period with the 13th ranked 20/20. combined share of 66 was down 5% from last year's 70. Friday, With NBC airing NBC Major League Baseball (8.5/17), Highlights of the week included the premiere of Our Town on NBC, CBS and ABC matched ratings /shares (13.1/26) at 9 -11 p.m. NYTwith finishing 53d on the schedule, and a repeat of the the six -hour mini- the second part of Chiefs and an ABC Movie Special, "California series, Chiefs, on CBS, which averaged a 13.4/25. Its third part, on Suite," respectively. The night came down to the 8 -9 p.m. NYT lead -in. Sunday (9 -11 p.m. NYT), placed 11th for the week with a 15.8/27. ABC was the winner with Webster and a summer series, Comedy In nightly wins, NBC took Tuesday, Wednesday, and Thursday, while Factory, taking the time period. CBS took Monday and Sunday, and ABC Friday and Saturday. Saturday night saw another sweep. ABC took every time period CBS's three top -10 shows for the week, Kate and Attie, Newhart with T.J. Hooker (8 -9 p.m. NYT) and Love Boat (9 -11 p.m. NYT). and Cagney and Lacey, made its Monday lineup a winner with a CBS came in with the second- highest rated night of the week on combined average of 15.4/27. The second part of Princess Daisy on Sunday with part three of Chiefs and Murder, She Wrote.

Rank o Show Network o Rating/Share Rank o Show Network Rating/Share Rank o Show Network Rating/Share

1. The Cosby Show NBC 20.1/39 22. Chiefs, Part 1 CBS 13.1/26 43. Foulups, Bleeps 8 Blunders ABC 9.8/18 2. Family Ties NBC 18.8/35 2,3. California Suite ABC 13.1/26 44. Dukes of Hazzard CBS 9.5/20 3. Miami Vice NBC 17.7/31 24. Scarecrow & Mrs. King CBS 13.1/25 45. Skokie CBS 9.3/17 4. Newhart CBS 17.7/29 25. Hill Street Blues NBC 13.1/24 46. Knots Landing CBS 9.1/17 5. Facts of Life NBC 16.7/30 26. Witness for the Prosecution CBS 12.8/23 47. Magnum, P.I. CBS 9.0/17 6. Kate &f Aide CBS 18.6/28 27. Stir Crazy ABC 12.8/22 48. Charles in Charge CBS 8.9/18 7. Double Trouble NBC 16.4/28 28. Love Boat ABC 11.9/24 49. Baseball Pregame NBC 8.7/20 8. Cheers NBC 18.1/29 29. St. Elsewhere NBC 11.8/21 50. Jefferscns CBS 8.7/18 9. Cagney 8 Lacey CBS 16.8/28 30. TV Bloopers & Practical JckesNBC 11.6/22 51. TJ. Hooker ABC 8.6/20 10. Murder, She Wrote CBS 15.9/31 31. Chiefs, Part 2 CBS 11.4/23 52. Baseball -Cubs/Dodgers NBC 8.5/17 11. Chiefs, Part 3 CBS 15.8/27 32. Knight Rider NBC 11.1/22 53. Our Time NBC 8.0/19 12. Night Court NBC 15.7/27 33. Hail to the Chief ABC 11.0/19 54. Silver Spoons NBC 7.7/16 13. 20/20 ABC 15.3/28 34. ABC 10.6/19 55. It's Your Move NBC 7.2/16 14. 60 Minutes CBS 15.2/33 35. E/R CBS 10.5/20 56. Rock 'n' Roll Summer Action ABC 7.2/14 15. Highway to Heaven NBC 15.1/29 36. Hotel ABC 10.5/19 57. Dynasty ABC 7.1/12 18. Simon & Simon CBS 14.7/26 37. Gimme A Break NBC 10.3/22 58. The Main Event ABC 8.9/13 17. A Team NBC 14.5/28 38. Webster ABC 10.2/22 59. Afrwolf CBS 6.7/15 18. Riptide NBC 14.3/25 39. MaeGruder & Loud ABC 10.2/18 80. The White Lions ABC 6.3/13 19. Remington Steele NBC 14.2/26 40. Comedy Factory ABC 10.0/21 61. Punk, Brewster NBC 6.2/14 20. Princess Daley, Part 2 NBC 13.7/24 41. Mama's Family NBC 10.0/20 62. Biggest Lump of Money NBC 5.0/10 21. Who's the Boss? ABC 13.5/23 42. Three's A Crowd ABC 10.0/20 'indicates premiere episode

Broadcasting Aug 5 1985 et so your favorite program will get credit. structions from station personnel who wit- heart of the matter, Krzo contends, is a con- Jo! No! I'm only kidding. We mustn't play nessed it. tract agreement between Arbitron and KTZO vith the ratings." The one -week delisting, KTZO claims, providing that Arbitron can delist a station In his letter to Arbitron, Gabbert said his along with an open letter from Arbitron to only if it "reasonably" determines that a sta- une 2 remarks were "part of an ad- libbed subscribers to the San Francisco ratings book tion has engaged in ratings distortion. tnd unscripted program intro which was ex- explaining the grounds on why it suspected Among the qualifications for "reason - lressly intended purely as humor" and "were KTZO had engaged in ratings distortion, ably" are that Arbitron must give a station tot intended to be taken seriously." "have already caused our client grave "notice" of the activities believed to have Gabbert's attorney, Wayne B. Cooper of harm." caused ratings distortion; that it must present he San Francisco firm of Farrand, Malti, One of the major points in KTZO's lawsuit "substantial" evidence to back up those alle- 2ooper & Metzler, said KTZO has no taped is that Arbitron rushed to delete the station gations, and that Arbitron must give the sta- ecord of the remarks Gabbert made, and from its ratings report without establishing tion "reasonable opportunity [in light of Ar- hat Gabbert's version was based on recon- what KTZO purports are all the facts. At the bitron's publication schedule for the report]

Syndication LA Marketplace

Embassy Telecommunications has renewed The Jeffersons in eight markets, at about $200,000 per episode, for a total of $50 million. Renewals of the 253 episodes, sold in the past for seven runs over six years, are for six runs over a negotiable number of years. The show is now on 145 stations covering 90% of the country. The renewals are KTlV(N) Los Angeles, WGN -TV Chicago, WPHL -N Philadelphia, WDCA-TV Washington, WBFS -TV Miami, WJKS -N Jacksonville, KENS-TV San Antonio and onAH(N) Portsmouth, Va. (Norfolk). Embassy President Gary Lie - berthal, said the success of the show, along with several syndicated offerings of half- hours, has 'reaffirmed" half -hours in the syndicated marketplace. Embassy will open sales soon on 116 episodes of Silver Spoons, available for 1987. Tribune Entertainment Co. reports it has cleared one -hour weekly action /adventure series, Dempsey & Make - peace, in 30 markets representing 60% coverage. Along with -owned stations WPIx -N New York, WON -N Chicago, KWGN- N Denver, WGNO -TV New Orleans, WGNX-TV Atlanta and soon- to -be- owned KTLA(N) Los Angeles, stations to premiere Dempsey in Septem- Coe ber include KTVT(TV) Dallas, KHTV(TV) Houston, KIRO -N Seattle, wroo(N) Tampa, KRBK -N Sacramento, Calif., wHCT-N Hartford -New Haven, York Roadrunners. Among the other sports GGP syndicates are the Conn., KNXV -TV Phoenix and KSHB -N Kansas City, Mo. During its pre- College Football Report with and coverage of World Cup miere on WON-TV Chicago on July 9, Dempsey & Makepeace achieved a Skiing and Virginia Slims women's tennis. Hubbard Entertainment 14 rating and 25 share in Nielsen overnight ratings, outdrawing A has cleared Country Music Television, six hours of country video Team and Riptide on WMAO-TV there, as well as The Jeffersons on waBM- music programing targeted for late time periods, on eight stations. wand Three's a Crowd and Who's The Boss? on wLs -N Carl Meyers Stations picking up the daily stereo feed uplinked from Hendersonville, and Associates has now cleared the Ebony/Jet Showcase on 40 sta- Tenn., include Kwrv(N) Oklahoma City; wroG -N Tampa, Fla.; KCEN -N tions, covering 50% of the country. The half -hour magazine show fea- Waco, Tex.; KOM-TV Colorado Springs; KIVI -N Boise, Idaho; WCJB -TV turing interviews with black newsmakers in entertainment, sports and Gainesville, Fla., and KoA- NAlbuquerque, N.M. "Stations subscribe for politics is produced by the Johnson Publishing Co. and sold on a a flat cash fee and use as much or little" of the six-hour feed as they barter basis, with Johnson keeping three minutes, and stations getting want, explained Hubbard Entertainment's Kevin Tannehill. Tannehill three -and-a -half minutes of advertising time. Among clearances are also reported that plans to launch Good Company, a local morning mec-Tv New York, WLS -N Chicago, wJLA -N Washington, WDIV(N) Detroit, talk/information show on Hubbard -owned KTSP -Tv Minneapolis -St. Paul, wxlA- NAtlanta, KPRC -TV Houston and KxAS -N Dallas. Billy Dee Williams, for national distribution have been held off until next year. However, he , Gladys Knight and Sammy Davis Jr. are lined up as guests added, the recently formed syndication arm of Hubbard Broadcasting for the first two shows. Clarion Communications says it has cleared is still going ahead with planned expansion, hoping to staff three new The New Newlywed Game, a Barris Production, on 154 stations, reach- sales positions within the coming months. Group W Productions ing 95% of television households. Clarion executive vice president reports that Hour Magazine has switched stations in several markets Linda Sheldon said 60% of cleared stations planned to run the half - in addition to signing renewals in several others. New Hour Magazine hour show in access, and 30% of stations were running it in fringe. stations include KPRC -Tv Houston, where it will air at 10 a.m. (previously Sales are for cash plus barter, with Clarion keeping one minute and on KHOU -N there at 4 p.m.); KCPO -TV Seattle (previously on KIRO -N Seat- stations getting five. Commitments are for 52 weeks with 39 weeks of tle at 9 a.m.); KECH -TV Portland, Ore., at noon (previously on KATU -N at first -run episdoes and 13 weeks of repeats. Among clearances are noon); KCRA-N Sacramento, Calif. (previously on Kxrvçtvj at 3:30 p.m.); NBC -owned stations WNBC -TV New York, WMAO -TV Chicago, WKYC -N wwBT-N- Richmond, Via., at 10 a.m. (previously on wxEx -N at 9 a.m.); Cleveland and wRC -Tv Washington, and also KcoP(N) Los Angeles, wrvo -Tv Lexington, Ky.; wsa-N Savannah, Ga.; KHGI -TV Lincoln -Has- WNEV -TV Boston and KMOx -N St. Louis. Puffin' on the Hits, a weekly, tings- Kearney, Neb., and KoRc-TVAnacordus- Bellingham, Wash. Group half -hour lip -sync series broadcast in stereo, is now cleared on 130 W reports it has received renewals for Hour Magazine from stations in stations, representing 88% of the country, according to MCA -TV. Sales Tampa, Fla.; Hartford -New Haven, Conn.; Buffalo, N.Y. and Columbus, are for 52 weeks, with 36 first -run episodes and 16 repeats. MCA Ohio, among others. Plans to launch a weekly first -run music show hopes for a 6 -8 p.m. airtime on Saturdays or Sundays. Clearances titled Music of Your Life for this fall have been dropped, a company include WPix(N) New York, KTLA(N) Los Angeles, wGN -Tv Chicago, wrAF- spokesman said, because of lack of commitments from stations in key N Philadelphia and KTVU(TV) San Francisco. San Francisco-based markets of New York, Los Angeles and Chicago. Fries Distribution GGP Sports says it has cleared live coverage of the Fifth Avenue Co., which has grossed more than $14 million for its Fries Frame I Mile on 100 stations for Sept. 28 at 1:30 -2:30 p.m. The race, down Fifth package of made-for -TV movies, is on its way to assembling another Avenue from 82d to 62d, will feature Sebastian Coe, in his first appear- made -for -TV movie package titled Fries Frame II. The company has ance since the 1984 Olympics in Los Angeles, in an attempt to regain just acquired rights to the made -for -TV movie Do You Remember Love, the world title. Distribution is on a barter basis with stations getting six - which stars Joanne Woodward as a nationally known poet and Richard and -a-half minutes and GGP getting five. The race, formerly covered Kiley as her husband, and examines their relationship after it is discov- by ABC Sports, is for both men and women and is a function of the New ered she has Alzheimer's disease.

Broadcasting Aug 5 1985 to present its position." June ratings books were due to be published. yelling 'hijack' in an airport. You cannot The plaintiffs claim Arbitron did not give A. Anthony Kelsey, vice president and play with fire like that and expect us not to KTZO enough time to present its side of the general counsel for Arbitron, said: "We have take it seriously. I don't think it's something story before deleting it from the ratings not yet been served with process, and there- you can write off as youthful hilarity." book. KTzo said one of the reasons Arbitron fore I can't verify whether a suit has been He added that although the delisting cited for the short interval between when it filed." However, he confirmed that Arbitron clause has been invoked on "several" occa- first contacted the station and when it took had received a complaint from an employe at sions in the past with radio stations, this is action was that, according to Abritron, there KGO -TV in early June, as well as one from the first time Arbitron has delisted a televi- were "time constraints" between when the Arbitron's field representative. sion station from its ratings report on the incidents allegedly occurred and when the Kelsey said the alleged incidents are "like grounds of alleged distortion.

C3111 "tic The week's worth of news and comment about radio

Strong June budgets with an increased share of thei media outlays targeted for radio, and eve: Network radio advertising sales rose sharply Jeep, traditionally a magazine and TV user in June, to $31,938,787 from $27,420,909 in is expected to use radio for its new Corn June 1984, a 16.5% increase, according to manche pickup truck. the Radio Network Association. Revenue for "The word reaching us from counties the first six months of 1985 was up 13.6 % - face -to -face sessions in Detroit," Scrimizs $153,428,565 this year versus $135,077,310 said, "is that radio is being increasingly se for the first six months last year. Robert J. lected to undertake targeted automobil Lobdell, RNA president, said "these sales marketing objectives. If the forecasts an, gains reflect national advertiser confidence the information reaching RAB are correct in the value of network radio. All indicators during the fall of 1985 we will witness, fc are that we will achieve another record net- the first time in recent memory, automobil work radio revenue year in 1985." manufacturers turning to radio in a tim without emergencies or financial crises This budding trend suggests that radio, a Auto audio an advertising vehicle, is proving itself as way to reach market segments, to targe to Auto manufacturers seem likely step up specific models to specific drivers and as a: their use of radio in the introduction of new unbeatable tool for promotions and tie -ins. car models next fall, the Radio Advertising Bureau said last week, after meeting with Scrimizzi Slate for September auto marketers, talking to national radio campaign and is expected to make a sup- sales reps and surveying network radio sales plementary spot "overlay" buy. Chrysler, Nominees for the 1985 -86 term of the Na efforts. Plymouth and Dodge divisions are expected tional Radio Broadcasters Association boar RAB's forecast is for "strong use of radio to increase their radio spending this year. have been selected. They are: Bill Clari' Advertising by most domestic auto divi- Chevrolet, which used radio for new model Shamrock Radio Division, NRBA chairman sions," reported Ben Scrimizzi, RAB senior introductions last fall after an absence of Bernard Mann, Mann Media, president vice president for sales and marketing. He four years, is expected to be back with larg- Kent Burkhart, Burkhart, Abrams, Michael: noted that avails calls and requests for er and longer buys. Ford Motor Co. is con- Douglas, and Nick Verbitsky, The United schedules have already been made by many sidering a radio investment of more than $7 Stations, vice presidents /east; Jim Wychor domestic auto makers. Among the develop- million between August and November, KWOA -AM -FM Worthington, Minn., vice presi ments, he cited these: after cutting its radio spending the past few dent/Midwest; Joe Dorton, Gannett Radi. Pontiac, a long -time holdout from radio, years. Cadillac, Buick and GMC Trucks are Division, and Gary Grossman, KitKT -AM -FP has committed to a $1- million network radio said to have programed radio into their ad Albany, Ore., vice presidents /west; Norma: Wain, Metroplex Communications, treasut er; Larry Keene, wwoctr t) Avalon, N.J., sec retary; Art Kellar, EZ Communications, as sistant treasurer; Lew Latto, WAKx«Fty Radio Station Ownership Duluth, Minn., assistant secretary, and Je: Smulyan, Emmis Broadcasting. Election c And Management officers will take place Sept. 10 in Dallas. Upgrading UPI Friday Co- Chairmen: and Saturday, Mark Blinoff, Vice President and United Press International and Bonneville General Manager, Consolidated Telecommunications Co. have signed a let September 6 -7, Communications Consultants ter of intent for BTC to design and imple 9 -4 ment an expanded and modernized commu am pm Harry Spitzer, ABJ, nications system to distribute UPI's new: in Los Angeles Vice President /Sales Director, and data.

Southern California Officials said the letter is subject to 1 Broadcasters Association number of conditions including resolution "in a manner satisfactory to BTC," of UPI': For brochure, please call Ms. Owen (213) 206 -1660 or 825 -7031 pending Chapter 11 proceedings under the bankruptcy laws. But they also said tha

Broadcasting Aug 5 1985 since filing under Chapter 11 in April, UPI tor in the project and would help UPI save Kavett said stations will receive a corn - las made steady progress and recorded an money by providing flexible dial -up services puterized, easy -to -read, weekly update operating profit. in a wide range of locations, in many cases sheet tracking sales. The system, said Ka- Kenneth J. Bentley, president and chief eliminating the need for around- the -clock vett, should eliminate confusion over operating officer of BTC, said the new UPI leased lines. Brown also said BTC will obtain whether stations receive full credit for pro- ommunications network will reduce oper- licenses to use technology of Equatorial ducts being advertised, a problem some ra- ating costs while increasing productivity. Communications, whose satellite distribu- dio broadcasters have encountered. "This Me system will use Bonneville's satellite tion system is a main feature of UPI's news will effectively redefine how radio people and FM subcarrier data distribution tech - dissemination network. perceive direct response advertising and in- aology as well as a system to allow inexpen- "We are very pleased to work with Bonne- tegrate it into their station programing," rive "dial -up" access to the network, pro - ville as the communications specialist to de- said Kavett. rided by the General Electric Information sign UPI's system," said UPI Chairman No- Overseeing the venture is Frank Russell, Service's MARK *NET Value Added Net - gales. "The Bonneville data network is president and general manager. He was for- Nork. Bentley said the system will enable highly reliable, sophisticated and respected merly senior account executive for NBC's JPI to efficiently gather news from all parts by users in fields as diverse as banking, WYNY(FM) New York. of the world and disseminate it to its cus- electronic publishing, database distribution tomers at the lowest possible cost." and retailing." In addition, Nogales said, UPI SRI letter The announcement by Bentley and Luis "has enjoyed a warm relationship" with 3. Nogales, UPI chairman and chief execu- Bonneville for many years. "Bonneville In light of allegations during FCC hearings :ive, was said to have followed more than broadcast stations have been among our of falsified clearance reports submitted by 1,300 hours of work by the two companies in most loyal subscribers," he said. "Bonne - RKO Radio Networks to Statistical Research studying their respective systems and the ville's senior officers have been supportive Inc. (SRI) for its RADAR audience measure- /lability of the proposed system. Under of UPI and helped set up our client advisory ment service (BROADCASTING, July 15), SRI :erms of the agreement, BTC will develop boards." President Gale Metzger has sent a letter to the system, including priority access to a Regional Tribune clients noting that he has received "affirma- satellite channel 24 hours a day for UPI, and tion" from United Stations (new owner of will be able to sublease excess capacity to Tribune Co.'s MOR /talk WGN(AM) Chicago RKO networks) President Nick Verbitsky third parties. BTC will arrange for a financ- has announced plans to form Tribune Radio and his network head, Bill Hogan, who was ng source to purchase 1,000 satellite earth Networks -regional networks designed to also president of RKO networks throughout stations and related electronics from UPI for offer news and sports reports as well as agri- most of 1984, saying that, "to the best of 61.8 million. BTC will then lease the earth cultural news and weather reports to radio their knowledge," no misconduct took place Stations and use them as part of the system stations in Illinois and other parts of the during the last RADAR measurement period for UPI. Of being developed the $1.8 million Midwest, via Westar III. WON's current Cubs from May 1984 through April 1985 (BROAD- going to UPI for the earth stations, $900,000 and Bears regional networks will also fall un- CASTING, July 29). Metzger suggested in the Nill be paid to Equatorial Communications, der the umbrella of Tribune Radio Networks. letter that RKO, as it investigates the 1982- aarth- station manufacturer, to remove that Overseeing the networks will be WGN Oper- 83 clearance problems, contrast clearances :ompany's remaining security interest in ations Manager Kenton Morris. The new in non -RADAR measurement weeks "with the earth stations, clearing title to the venture is expected to be operational by clearances submitted by RKO for the RA- equipment. The other $900,000 will be put mid -October, said Wayne Vriesman, vice DAR periods in question." .n BTC a trust fund controlled by both and president and general manager of WGN. JPI, to cover expenses in switching UPI's :ommunications network to the new sys- Adding clients The deal is subject to negotiation and ex- A newly formed direct response radio net- acution of a contract, approval of the final work, part of the Union, N.J. -based Indepen- DAY and NIGHT agreement by the BTC board of directors dent Group of Companies (IGC), has been and UPI's chief executive officer and to rapidly adding to its roster of clients, includ- SERVICE FOR 3TC's obtaining financing. It was also noted ing the Satellite Music Network, Dallas. :hat UPI cannot complete the agreement be- IGC's direct response network has been Continental 'ore coming out of the Chapter 11 proceed - bolstered by an agreement with Urban Gen- ngs unless it has the approval of the court eral Corp. (UGC), one of the nation's leading AM & FM Supervising UPI's reorganization. direct response television advertising com- BTC's Bentley said Bonneville's inclusion panies, calling for UGC to supply products, TRANSMITTERS of an FM network in its distribution system telemarketing and data processing services will enable UPI to expand its services and for the new radio entity. The new network Continental Electronics offers 24- poducts without the expense of added sat - has already signed some regional state net- hour professional engineering allite equipment or landlines. He said Bon - works and independent program suppliers service and parts for Continental aeville's system saves money by serving to make use of unsold inventory through di- many receiving points from a single distri- rect response advertising-marketing pro- and Collins AM & FM transmitters. oution point. "This proprietary FM subcar- ducts and services directly to the consum- Whenever you need service or ier technology can simultaneously deliver er-on a per -inquiry basis. Spots have parts for your Continental or pore than seven million characters per hour started airing on the Oregon News Network :o thousands of customers nationwide," he and Network Indiana, said IGC Chairman Collins equipment, phone our raid. Henry Kavett, adding that each network and service numbers day or night. Robert Brown, UPI executive vice presi- product has its own toll-free 800 number for 1ent, said General Electric's Valued Added inquiries. Among products offered are Royal (214) 327 -4533 etwork would be a significant subcontrac- personal computers and typewriters. (214) 327-4532 parts Continental Electronics Division Sports on public radio. The broadcast of the Aug. 3 National Football League Hall of Fame of Varian Associates, Inc. induction ceremonies in Canton, Ohio, marked the launch of a new service by National Public Box 270879 Dallas, Texas 75227 Radio and Hold Communications Inc. The companies have agreed to offer a 15 khz, "full Phone (214) 381 -7161 fidelity sports backhaul service via satellite," NPR said last week, which will enable NBC Radio to offer radio broadcasts of college and pro football games. In addition to the Hall of Fame ceremonies, NPR's satellite services will enable NBC Radio to transmit the New Year's Day Orange Bowl from Miami and the Super Bowl, live from New Orleans, 23 pro football ®varian V games, five college bowl games and eight pro football playoff contests, NPR said. "We are

looking forward to the NFL season, and we're pleased to work with NPR Satellite Services," 1 kW thm 50 kW AMC. FM transmitters and related equipment Stu Wolther, traffic manager, NBC Radio Networks said. r 1985 Continental Electronics/5889A

Broadcasting Aug 5 1985 c, Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE zation Wed Wed Net Percent PIE zation Jul 31 Jul 24 Change change Ratio (000.000) Jul 31 Jul 24 Change change Ratio (000,000)

BROADCASTING SERVICE

ABC 113 7/8 113 3/4 1/8 0.11 17 3,310 0 BBDO Inc. 46 3/4 48 3/4 - 2 - 4.10 14 295 Capital Cities 212 3/4 212 1/2 1/4 0.12 20 2,742 0 Compact Video 6 1/8 5 1/8 1 19.51 26 CBS 115 5/8 118 2 2.01 20 - 3/8 - 3,442 N Comsat 35 3/8 37 5/8 - 2 1/4 - 5.98 12 640 Clear Channel 18 3/4 19 1/4 - 1.32 26 55 Doyle Dane B - 0 25 1/2 26 3/4 - 1 1/4 - 4.67 17 135 Cox 74 3/4 74 3/4 23 2,109 N Foote & B. Cone 55 3/8 57 - 1 5/8 - 2.85 12 196 Gulf Broadcasting 15 1/2 15 1/2 141 690 0 Grey Advertising 201 1/2 204 - 2 1/2 - 1.23 12 122 Jacor Commun 3 3/4 3 3/4 21 N Interpublic Group 41 5/8 42 1/4 - 5/8 - 1.48 14 452 LIN 31 3/4 32 1/2 - 3/4 - 2.31 24 836 N JWT Group 34 5/8 34 3/8 1/4 0.73 19 312 12 13 1/4 1 Malrite 1/4 - - 7.55 15 102 A Movielab 8 1/4 8 1/4 13 Mainte 'A' 11 1 12 - - 8.33 13 47 0 Ogilvy & Mather 45 45 1/8 - 1/8 - 0.28 16 412 Orion Broadcast 2 1/32 1/32 0 Sat. Syn. Syst 7 7 1/4 - 1/4 - 3.45 12 40 Price 11 1/2 11 1/8 1.08 Commun. 5/8 - - 68 0 Telemation 5 1/2 5 1/2 5 6 Howard 43 1/4 44 Scripps - 3/4 - 1.70 25 447 0 TPC Commun 3/8 3/8 4 Storer 85 7/8 88 1/8 1,412 - 2 - 2.41 A Unitel Video 7 3/8 7 5/8 - 1/4 - 3.28 25 16 SunGroup Inc 3 3 5/8 5/8 5 N Western Union 12 1/2 12 5/8 - 1/8 - 0.99 305 Taft 79 1/4 83 - 3 3/4 - 4.52 15 715 United Television 23 5/8 23 7/8 - 1/4 - 1.05 259 CABLE

BROADCASTING WITH OTHER MAJOR INTERESTS A Acton Corp. 2 3/8 2 1/2 - 1/8 - 5.00 14 0 AM Cable TV 2 5/8 2 5/8 9 A Adams Russell 27 1/2 27 314 - 1/4 - 0.90 19 169 N American Express 44 1/4 44 5/8 - 3/8 - 0.84 15 9,645 A Affiliated Pubs 45 3/4 48 - 2 1/4 - 4.69 20 560 N Anixter Brothers 16 7/8 16 7/8 18 307 N American Family 21 7/8 23 7/8 - 2 - 8.38 12 653 0 Burnup & Sims 8 3/4 8 5/8 1/8 1.45 8 78 0 Assoc. Commun. 27 3/4 28 1/4 - 1/2 - 1.77 132 0 Cardiff Commun 15/16 1 - 1/16 - 6.25 94 4 N A.H. 54 53 3/4 1/4 0.47 19 625 0 Comcast 19 7/8 18 1/4 1 5/8 8.90 30 387 N John Blair 18 21 1/2 - 3 1/2 - 16.28 90 144 N Gen. Instrument 18 1/2 17 1/4 1 1/4 7.25 600 N Chris -Craft 47 3/4 47 1/2 1/4 0.53 305 N Heritage Commun. 17 3/8 18 - 5/8 - 3.47 36 253 N Gannett Co. 59 7/8 61 7/8 - 2 - 3.23 21 4,800 0 Jones Intercable 6 1/2 6 3/4 - 1/4 - 3.70 13 60 N GenCorp 45 7/8 44 5/8 1 1/4 2.80 51 1,005 T Maclean Hunter X 13 5/8 12 3/4 7/8 6.86 19 502 0 Gray Commun. 104 103 1 0.97 18 52 A Pico Products 3 1/2 3 7/8 - 3/8 - 9.68 12 N Jefferson -Pilot 45 3/4 45 3/4 1.67 7 1,403 0 Rogers Cable 9 1/2 10 - 1/2 - 5.00 216 0 Josephson Intl. 8 3/8 8 1/2 - 1/8 - 1.47 40 0 TCA Cable TV 23 1/2 23 1/2 33 157 N Knight -Ridder 37 1/4 37 1/4 17 2.079 0 Tele- Commun 31 3/8 32 - 5/8 - 1.95 285 1,464 N Lee Enterprises 40 7/8 44 1/2 - 3 5/8 - 8.15 20 529 N Time Inc 57 1/8 54 5/8 2 1/2 4.58 17 3,471 N Liberty 28 5/8 30 - 1 3/8 - 4.58 13 289 N United Cable TV 32 1/8 32 3/4 - 5/8 - 1.91 50 324 N McGraw -Hill 47 1/8 45 7/8 1 1/4 2.72 16 2,373 47 1/2 3 1/8 6.17 21 741 A N Viacom 50 5/8 - - Media General 78 1/4 76 1/2 1 3/4 2.29 15 546 N Meredith 68 1/4 71 3/4 - 3 1/2 - 4.88 15 645 0 Multimedia 58 5/8 58 5/8 1.08 28 978 ELECTRONICS/MANUFACTURING A New York Times 45 1/8 45 1/2 - 3/8 - 0.82 17 1,805 0 Park Commun 37 1/2 36 1 1/2 4.17 24 345 N Arvin Industries 24 25 7/8 - 1 7/8 - 7.25 9 279 N Rollins 26 1/8 26 1/2 - 3/8 1.42 36 382 - 0 C -Cor Electronics 8 1/4 8 1/2 - 1/4 - 2.94 25 T Selkirk 23 1/8 24 - 7/8 - 3.65 50 188 0 Cable TV Indus 3 3 1/8 - 1/8 - 4.00 19 9 0 Stauffer Commun 65 65 11 65 A Cetec 63/8 6 3/8 8 14 A Tech Operations 74 1/4 71 3 1/4 4.58 17 60 0 Chyron 7 6 1/2 1/2 7.69 13 64 N Times Mirror 52 5/8 54 1/4 1 5/8 3.00 16 3.778 - - A Cohu 10 9 7/8 1/8 1.27 10 18 N Tribune 45 5/8 46 1/8 1/2 1.08 17 1,846 - - N Conrac 13 7/8 13 5/8 1/4 1.83 6 84 A Turner Bcstg 20 19 1/2 1/2 2.56 42 436 A CMX Corp 1 5/8 1 3/4 - 1/8 - 7.14 6 A Washington Post 118 121 1/2 3 1/2 2.88 16 1,513 - - N Eastman Kodak 45 1/8 45 3/4 - 5/8 - 1.37 12 10,298 0 Elec Mis & Comm. 12 10 3/4 1 1/4 11.63 35 PROGRAMING N General Electric 64 1/8 63 5/8 1/2 0.79 13 29,169 0 Geotel -Telemet 1 7/8 1 7/8 23 6 0 American Nat. Em 111/16 1 3/16 1/2 42.11 8 4 N Harris Corp. 28 5/8 28 7/8 - 1/4 - 0.87 13 1,152 0 Barris Indus 16 23 3/4 - 73/4 -32.63 27 103 N M/A Com. Inc. 20 7/8 21 3/4 - 7/8 - 4.02 21 909 N Coca -Cola 72 1/4 71 3/4 1/2 0.70 15 9,452 0 Microdyne 6 3/4 6 1/8 5/8 10.20 84 31 N Disney 87 1/8 86 3/4 3/8 0.43 58 2,878 N 3M 80 80 1/4 - 1/4 - 0.31 13 9,184 N Dow Jones & Co. 43 7/8 44 1/2 5/8 1.40 22 2,821 - - N Motorola 36 1/4 36 1/4 0.69 12 4,312 0 Four Star 5 1/2 5 1/2 6 4 N N.A. Philips 34 1/2 35 1/2 - 1 - 2.82 7 995 A Fries Entertain. 11 1/4 10 7/8 3/8 3.45 161 38 N Oak Industries 1 1/4 1 3/8 - 1/8 - 9.09 25 N Gulf + Western 38 3/8 38 12 3/8 2,692 N RCA 43 1/2 44 7/8 - 1 3/8 - 3.06 13 3,571 0 King World 20 1/2 18 7/8 1 5/8 8.61 17 104 N Rockwell Intl. 41 1/8 40 5/8 1/2 1.23 11 6,125 0 Robert Halmi 2 7/16 2 1/4 3/16 8.33 42 N Sol- Atlanta 13 1/4 13 1/4 1.92 20 308 A Lorimar 37 37 1/2 1/2 1.33 9 282 - - N Signal Co.s 44 43 5/8 3/8 0.86 17 4,867 N MCA 61 3/8 62 3/4 - 1 3/8 - 2.19 32 3,036 N Sony Corp 14 7/8 15 1/2 - 5/8 - 4.03 12 3.435 N MGM /UA 16 16 1/8 1/8 0.78 795 - - N Tektronix 63 1/4 63 7/8 - 5/8 - 0.98 9 1,232 N Orion 10 3/4 11 1/4 - 1/2 - 4.44 37 101 A Texscan 2 1/4 2 7/8 - 5/8 - 21.74 38 15 0 Reeves Commun 10 5/8 11 3/4 - 1 1/8 - 9.57 132 N Varian Assoc. 31 1/4 31 3/4 - 1/2 - 1.57 15 690 0 Sat. Music Net. 9 3/4 10 - 1/4 - 2.50 66 N Westinghouse 35 3/8 34 3/4 5/8 1.80 11 6,192 0 Telepictures 25 26 5/8 1 5/8 6.10 19 195 - - N Zenith 20 19 7/8 1/8 0.63 8 461 N Warner 30 5/8 29 7/8 3/4 2.51 1,865 A Wrather 19 3/4 20 1/4 - 1/2 - 2.47 139 Standard & Poor's 400 212.53 213.27 - 0.74 - 0.35

T- Toronto, A- American, N -N.Y., O -OTC. Bid prices and common A stock used unless for the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "O" in P/E ratio is deficit. P/E ratios are based on earnings per share BROADCASTING§ own research. Notes: ' 4 for 3 stock split, July 26, 1985.

Broadcasting Aug 5 1985 Added Attractions

BROADCASTING'S editors and writers are at work on a number of special reporting assignments scheduled ( *) to appear during the next few months. Among the more prominent prospects:

Aug. 26 M Local TV Journalism. BROADCASTING'S annual survey of the top newsgathering efforts made by local television broadcasters and ca- ble operators in the past year. Plus: a preview of the Eastern Cable Show.

Sept. 9 U The Radio Convention. Expanded preview of The Radio Conven- tion, the combined show bringing together all the forces of the aural medium. BROADCASTING will review the top 10 radio stations in the top 50 markets. Plus: an advance look at the Radio -Television News Direc- tors Association convention in Nashville.

Sept. 30 N State of the Art: Independents. An all- inclusive look at the busi- ness of an emerging force in the Fifth Estate: independent television stations. An overview of their financial health and their effect on the programing marketplace.

Oct. 28 M State of the Art: Broadcast Technology. BROADCASTING'S annual evaluation of the major technological developments in 1985 and a preview of what's in store for 1986, all on the eve of the biannual Society of Motion Picture and Television Engineers conference.

BROADCASTING will continue to update this schedule as appropriate,. (a) to give readers an idea of what's upcoming, (b) to give sources due notice that we're at work in their territories and (c) to give advertisers a chance to plan their own marketing strategies in tandem with these editorial opportunities.

You Belong in Broadcasting Every Week

* Publication dates are subject to change, depending on the progress of research and the pressures of and pre- emptions by other breaking news developments. Minority ownership issues explored at Syracuse conference NAB, Broadcap sponsor four days devoted to information exchange

Fifty -five minority members from 14 states attended a four-day training forum held at Syracuse University in Syracuse, N.Y., July 28 -Aug. 1. The "Minority Broadcast Man- agement and Ownership Seminar" was co- sponsored by the National Association of Broadcasters and the Broadcast Capital Fund Inc. (Broadcap), a private, nonprofit, ven- ture capital company established in 1978 by NAB. Broadcap funded the conference, which featured addresses by NAB President Eddie Fritts, former NAB Board Chairman Gert Schmidt and FCC Commissioner Henry Ri- vera and 17 presentations by broadcasting Rivera's wife. Catherine. Oxendine and Rivera professionals from radio and television man- agement, ownership, legal affairs, engineer- said the NAB's minority services department we wanted to cover." They then looked ing, brokerage and community relations. provided a list of people interested in broad- through their lists of contacts to "see who According to an NAB press release, the goal casting, who were then notified of the con- had been successful" in the field, and chose of the seminar was to "present an overview ference. No registration fee was required to speakers, trying whenever possible to find of broadcast industry management and own- attend. minorities. Presentations ranged from 15 to ership opportunities, successful manage- Broadcap has had three responsibilities, 90 minutes. ment techniques, identification of the right according to Oxendine: to invest the money The opening of the conference on Sunday, broadcast property, financial and regulatory it has been given with minorities; to train and July 28, featured a videotaped speech by factors affecting the purchase, as well as the educate future minority broadcasters, and to NAB President Fritts. He outlined NAB's key considerations in securing financing for raise funds. (Broadcap was given $7.5 mil- recent involvement in minority affairs, from a broadcast acquisition." The challenge to lion by ABC, NBC and CBS in 1979, and its establishment of an Office of Community attendees, said John Oxendine, president of was asked to raise $10 million more. It has Affairs in 1972 to the organization of a mi- Broadcap, "is to apply these concepts we've been given $2.5 million by other members nority broadcast task force in 1977 to the tried to share with them." of the broadcasting industry.) "The main establishment of the Department of Minority Oxendine described the attendees as a thing is just to get the people to know we're and Special Services in 1980. He assessed cross -section of minority members involved out here and to know what we're trying to the change in the industry: "Twelve years and interested in public affairs. He divided do," Oxendine said. ago there were only 20 black -owned stations them into three classes: members of "corpo- To choose the presenters at last week's in this country. Today, there are more than rate America" with "entrepreneurial spirit "; seminar, Oxendine said, he sat down with 150 radio and 14 TV stations owned by small- business men who have been success- Dwight Ellis, NAB vice president for Mi- blacks. In addition, Hispanics, native ful and are interested in the industry, and nority and Special Services, and Ragan Hen- Americans and Asian Americans collective- people who "work for stations now and see ry, a minority entrepreneur and NAB com- ly own 47 radio and eight TV stations." opportunities down the road." Oxendine mittee member, and the three "decided what Fritts said he hoped "this experience will yield new minority owners of broadcast properties." Sunday's opening address was given by Gert Schmidt, senior vice president of Harte-Hanks Communications Inc., who stepped down from the NAB chairmanship in June. Schmidt told the audience: "I salute you for your desire to be a viable part of this industry .... For those of you who are con- sidering broadcasting for the first time, I

Meeting in Madison. About 225 independent producers and noncommercial broadcasters attended the National Federation of Community Broadcasters 10th national conference, in Madison, Wis. Included under the meeting's theme-"Sounding out the Future"-were almost 100 sessions, covering such topics as fund raising, production and personnel management. (Additionally, a two-day mini -conference for minority- controlled stations on July 22 -24 drew about 75 people.) Among those discussing public radio's future were (l -r): NFCB President Carol Shatz; National Public Radio President Douglas Bennet; former NFCB President Tom Thomas, and NPR board member and WHA(AM) Madison station manager, Jack Mitchell. Schmidt

Broadcasting Aug 5 1985 uggest that this is no ordinary venture for trofit. Broadcasting is a unique industry in lux -an industry of influence and power equiring a sense of responsibility. As aspir- tg broadcasters who happen to be members f minority groups, I don't have to tell you tat your responsibilities will go beyond the mere quest for profit.... You, like minor- ies already in the business, will be the van - uard-the role models for others to fol- m w." Schmidt listed some "philosophies" at he has found helpful, urging the audi- nce to "continue your education at every pportunity," to concentrate on only one ling at a time ( "I compared my life to a :levision dial with its numbered channels nd I only concerned myself with the par - cular channel of thought, activity, problem r work I was tuned to "), and to work at eveloping "aptitude and attitude." Serving children. The National Association of Broadcasters spotlighted the accomplish- A third speech was given by FCC Com- ments of local broadcasters in the production of children's programing during a luncheon it tissioner Rivera at a reception held in his hosted last week for congressional wives. NAB President Eddie Fritts addressed gathering )nor Monday night. Rivera asserted that. (about 20 of the 100 guests invited attended the event). Greg Stone, chairman of NAB's hile minorities "still have a long road children's television committee, also spoke to the group which included FCC Commissioners lead of us before we have a major stake- James Quello and Henry Rivera and representatives of the PTA and educational community. 31d in the nation's communications path - A highlight of the luncheon included the broadcast of a 25- minute tape of programs selécted ays, it seems to me that we're finally on the in April to receive the association's "Service to Children" award. ght road and pointed in the right direction." "We reaize our responsibility to go beyond the dictates of the marketplace," Fritts said. e advocated private risk taking and self - However, "television should never step in the shoes of the parent," he added. Fritts noted that elp as "the only ways minority involvement the luncheon was held in part to let the pubic know what broadcasters are doing for children.

I the media will increase. The trend away He credited his wife, Martha Dale, for the idea to hold the luncheon. After lunch, the group om FCC and other government programs heard from Jack Blessington, vice president, CBS /Broadcast Group. Blessington noted that :signed to promote minority involvement the decline of man is often blamed on television. "As if somehow the Holocaust did not exist clear, growing stronger and unlikely to prior to Miami Vice. Well, we have problems in the society. To link them all to mass communi- :verse in the near term." He cautioned at- cation is to throw away a huge piece of human evoloution and a huge piece of the history of .ndees considering broadcast ownership our ancestors," Blessington said. Id management to "do everything you can

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The undersigned acted as financial advisor to Price Communications Corporation in connection with this transaction.

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Broadcasting Aug 5 1985 to educate yourself as to the risks involved," nation's minority community will once and Thomasville, Ga., and WHBB(AM)- WTUN(FR and to consider joint ventures, spread invest- for all break away from majority domina- Selma, Ala. KI.CL is on 1470 khz full tin ment risks and share business strengths. Fi- tion," he said. "Communications is a great with 5 kw. KHEZ -FM is on 99.5 mhz with nally, he cited the broadcast industry's poten- business to be in -in terms of intellectual kw and antenna 400 feet above average to tial. "Minority ownership, and, through challenge, profitability and status-not to rain. Broker: Chapman Associates. views, vi- mention service to the minority communi- ownership, autonomy over our KCCY(FM) Pueblo, Colo. Sold by Kenn this ty." O sions and aspirations, will assure that bec- Colorado Broadcasting Corp. to McCt Broadcasting Co. for $1,825,000 cash. Se er is Sacramento, Calif. -based station grot of two AM's and six FM's, equally owned t CLI LJawhge..m6 @ Robert F. (Doc) Fuller, J. N. Jeffrey and E ward F. Bock. Buyer is owned by Craig McCoy (40 %), his father, Arthur H. McCc I I PROPOSED I Group, New York. Buyer is owned by Alex- (30 %), and three others. Arthur McCoy KCAU -TV Sioux City, Iowa Sold by Forward ander Tanger and family. It owns WTMt -FM former owner of McCoy Broadcastin; Communications to Citadel Communica- Miami. WQRS is on 105.1 mhz with 50 kw which merged with Western Sun Inc. tions Inc. for approximately $15 million. and antenna 480 feet above average terrain. 1979. KCCY is on 97.9 mhz with 100 kw ar Seller is station group subsidiary of Wesray Broker: Blackburn & Co. antenna 320 feet above average terrain Corp. It owns four AM's, four FM's and six KDZA(AM)- KZLO(FM) Pueblo, Colo. Sold Broker: Chapman Associates. TV's and is headed by Richard D. Dudley, by United Communications Inc. to Surrey KTXF(FM) Brownsville, Tex. Sold by Bixl chairman. Wesray is principally owned by Broadcasting Co. for $2 million cash. Seller Great Electric Radio Co. to Valley Radio C William Simon and Raymond Chambers. is owned by Tony Spicola and Frank Pro - for $1,650,000, comprising $450,000 cas Buyer is owned by Philip J. Lombardo, for- venza. It has no other broadcast interests. assumption of $800,000 debt and remaind mer head of Corinthian Broadcasting (now Buyer is principally owned by Kent Nichols note at 10% over two years. Seller is own' owned by A.H. Belo of Dallas). It owns and Campbell Stuckeman, who also own by John A. Parry, Charles A. Whatley, IV WUTV(TV) Buffalo, N.Y., and WVNY(TV) KATE--AM -FM Oklahoma City. KDZA is on chael T. Reichert and Jesse Johncox. Th' Burlington, Vt.. KCAU -Tv is ABC affiliate 1230 khz with 1 kw day and 250 w night. also own KVEO(TV) Brownsville, KIKN(A: on channel 9 with 245 kw visual, 49 kw KZLO is on 100.7 mhz with 100 kw and Pharr and KPEI(TV) Odessa, all Texas. Buy aural and antenna 2,020 feet above average antenna 640 feet above average terrain. is owned by Diane Levy (40.2 %), her hu terrain. Broker: Kalil & Co. band, Hazel Y. Arnold (20 %), Herbert Lac as WORS -FM Detroit Sold by Outlet Commu- KLCL(AM) -KHEZ-FM Lake Charles, La. shin (20 %) and four others. Arnold nications to T Communications for Sold by Perry Broadcasting to Holder Com- Levy are Houston investors with no oth broadcast interests. Lackshin is attorne $5,075,000. Seller is Providence, R.I. - munications for $2 million. Seller is owned based station group of one AM, four FM and by Perry Samuels, who has no other broad- also from Houston. KTXF is on 100.3 m: abo seven TV's, headed by Bruce Sundlun, cast interests. Buyer is owned by Bruce Sin- with 100 kw and antenna 500 feet chairman. It is subsidiary of The Rockefeller gleton, who also owns WTUF(AM)- WLOR(FM) average terrain. Broker: P.R.W. Associate WKJL -TV Baltimore Sold by Look & Li

Ministries to Family Media Inc. 1 $543,000 cash. Seller is headed by Riche L. Alms and has no other broadcast ind ests. Buyer is principally owned by Se EARLY SUMMER SALES Moore (75 %). Moore is principal in Thom Nelson Publishers, Nashville -based re gious book publisher. It also has interest WJBRAM -FM Wilmington, Delaware $4,300,000 application for new TV in Hendersonvil WZFM -FM Briarcliff Manor, New York 2,500,000 Tenn. WKJL-TV is independent on channel 250,000 with 1,320 kw, 132 kw aural and anten KMLW -FM Belen, New Mexico 570 feet above average terrain. Rocky Mount, North Carolina 1,000,000 WEED/WRSV WHOL(AM) Allentown, Pa. Sold by Empi KGHX/KRKR Fairbanks, Alaska 225,000 Broadcasting Co. to Lehigh Valley Broa WLRB/WKAI Macomb, Illinois 525,000 casting Associates Inc. for $500,000, cot KREO -FM Healdsburg/Santa Rosa, California 2,500,000 prising $100,000 cash and remainder note 12% over 18 years. Seller is owned by RI KQDI AM -FM Great Falls, Montana 700,000 M. Schacht, who has no other broadcast i KDOLAM -FM Mojave, California 475,000 terests. Buyer is owned by Leigh J. Murr and Robert C. Nelson. They also own Om * Subject to FCC approval ga Broadcasting Cheltenham, Pa. -based r ligious organization involved in religio programing. It is also applicant for new I Our EXPERIENCE produces RESULTS! in Vineland, N.J. WHOL is daytimer on 161 Put us to work for you. khz with 500 w. WBIX(AM) Jacksonville Beach, Fla. Sold Twin -Ten Radio Inc. to Sudbrink Broadca ing Co. of Jacksonville Inc. for $436,2 INC. cash. Seller is owned by Carmen Macri, w & COMPANY, has no other broadcast interests. Buyer BLACKBURN subsidiary of Sudbrink Broadcasting, Di RADIO TV CAPI NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS ray Beach, Fla. -based station group of thr AM's and five FM's, principally owned Robert W. (Woody) Sudbrink. WBIX is da WASHINGTON, D.C. CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA on 1010 khz with 10 kw. 20036 60601 30361 90212 timer 100 Connecticut Ave. NW 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. WTBO(AM) Warwick, N.Y. Sold by Stt (202) 331 -9270 (312) 346-6460 (404) 892-4655 (213) 274-8151 Communications Corp. to Goodtime Broa 8/5/85) casting Inc. for $400,000, comprisii $150,000 cash and remainder note at 10 over 10 years. Seller is owned by James Broadcasting Aug 5 1985 ;turr, who has no other broadcast interests. (NYT) and fed live at 6, 7 and 9 p.m. (NYT) increase viewership "significantly" in the 3uyer is equally owned by Joseph Green, (with occasional updates in the last feed). long -run, Ho said, although he added that vlartin Bernstein and George Dacre. It has The Arkansas Educational Television Net- that is not AETN's "only concern." For Ar- to other broadcast interests. Green and work plans to move NewsHour from its 5 kansas, :Ho said, this is a "values decision 3emstein are realtors from, respectively, p.m. (central time) slot to 6:30 -7:30 p.m. rather than a ratings and dollars decision. Warwick and Blauvelt, N.Y. Dacre is sta- (with a 10:30 p.m. repeat), effective today That is what separates public television from ion's news director. WTBQ is daytimer on (Aug. 5). The new time "is an ideal time for commercial television. We must do what's 110 khz with 250 w. the NewsHour in our central time zone, tak- right and significant, not just what is popular ing the audience flow out the CLO(AM) Ogden, Utah Sold by Kvoc Inc. of commercial and profitable." station newscasts," AETN Executive NewsHour Robert o United Broadcasting Co. for $400,000, Direc- co- anchor MacNeil tor Raymond Ho said. :omprising $120,000 cash and remainder With the national welcomed the move, noting that while an news at 5:30 p.m., and the local at lote. Seller is owned by Fred Hildebrand, news 6 hour of news "was still an unknown com- p.m., moving NewsHour to 6:30 modity" as an "experimen- who also has interest in KVOC(AM) Casper, "enables still being treated public television to complement tal a Wyo. Buyer is owned by Archibald G. Webb rather than vehicle," the evidence supporting to 5.8%), his sons, Richard (25.3%) and John attempt compete with our commercial scheduling change "was quite compelling." counterparts," Ho said. 33.9%), and ll others. It also owns co- "It gives us the op- MacNeil looks forward to the scheduling portunity to bridge into ocated KZAN(FM). KLO is on 1430 khz full prime time by start- change because "people [won't] have to be ing a half-hour earlier." ime with 5 kw. tom" between watching NewsHour and the There is "no question" the change will commercial network news. Vlovement picks up for later scheduling Knowing what it is Df PBS's `NewsHour' KNET New York joins list of stations does not tell you noving back starting time in topes 'NewsHour' will find Treater audience than opposite how to use it. ietworks' evening newscasts

;ince its inception in the fall of 1983, the troducers of The MacNeil /Lehrer News - !our, have been asking for time -time for he hour-long news program to develop, ime to convince noncommercial :rs to renew it for another year, and a better ime on the stations' schedule. As NewsHour o- anchor Jim Lehrer said on the occasion of he program's first anniversary, there needs a be "a willingness on the part of stations to xperiment with this type of program and ind out what is the best time" for it (BROAD - 'ASTING, Sept. 3, 1984). Almost a year later, some stations have iven the program, which is a co- production f WNET(TV) New York and WETA -TV Wash - tgton, a new time slot- including part of it prime time -on their schedules. At WNET, rewsHour will move from competition with to commercial networks at its current 7 -8 .m. (NYT) time slot to 7:30 -8:30 p.m. VYT) beginning Sept. 2. The impetus for A paintbrush in the hands of a Sunday painter is an amusement. But to move was said to be the increase in rat - in the hands of a master, it is an expressive medium. The difference igs the show is expected to receive at 7:30. is more than talent and reputation. it is creativity and expertise. WNET President Jay Iselin hopes the Hitch will lead to similar changes at other Heller -Oak's experience in lending money to the BS stations. Iselin said the station had con- communications acted research and believed more people industry is why we feel "Professionalism is Priceless:' We bring to ould watch NewsHour if it did not run op- each meeting the willingness and the flexibility to make things work. mite the commercial network news. If you need this kind of professionalism, call Matt Breyne at 312/621 -7665. There are already more than 25 PBS sta- ons carrying the show in prime access or rime time, WNET said, including stations in lenver, New Orleans, Idaho Falls and 'harleston, W.Va. "Professionalism is Priceless" When stations in the central and mountain finance is more than lending at me zones schedule NewsHour in a later eriod, both the news show and the pro - Heller -Oak Communications Finance Corp. raming following it score higher ratings, 105 West Adams Street, Chicago, IL 60603 /NET said. The show, which is fed to about 275 non - ammercial stations, is taped at 6 p.m.

Broadcasting Aug 5 1985 On the road. Thirty -eight of the 55 members of the U.S. delegation to Jeff Binckes, Comsat; Michael Mitchell, Satellite Business Systems; Gil Space WARC, along with two members of the support staff, posed for a bed Rye, National Security Council; Paul Heimbach, Home Box Office picture at State Department, on July 25, in the final meeting before depart- Donald Jansky, Jansky Telecommunications Inc.; Robert Hedinger, Bel ing for Geneva. Seated (I -r) are Steven Selwyn, FCC; Donald Tice, State Telephone Laboratories; Cecily Holiday, FCC; James Earl, State; Amande Department; David Markey, National Telecommunications and Information Moore, rapporteur, FCC Space WARC advisory committee (support staff) Administration; Diana Dougan, State; Ambassador Dean Burch, chair- Stephen Doyle, Aerojet Techsystems Co.; Ralph Shrader, Booz, Allen é man; Harold Kimball and Richard Shrum, both State, and Frank Urbany, Hamilton Inc.; Edward Reinhart, Comsat; William Hatch, NTIA; Jame; NTIA. Potts, Comsat; Alex Latker, FCC; FCC Commissioner Henry Rivera; Hard( Standing (I -r) William Cook, department of Defense; Frank Williams, Horan, State; Arent, Fox, Kintner, Plotkin & Kahn; Howard Hardy, U.S FCC; John Kiebler, National Aeronautics and Space Administration; Information Agency; Ronald Lepkowski, FCC; Ronald Stowe, SBS; Ed Thomas Lillotson, Systems General (support staff); Anthony Rutkowski, ward Miller, NASA; Hans Weiss, Comsat, and David Long, General Tele FCC; Bruce Kreselsky, NTIA; Thomas Walsh and Thomas Tycz, both FCC; phone & Electronics -Spacenet Corp.

Curtain going up on Space WARC U.S. team heads to Geneva for countries the satellite facilities they need." many of them, concerned that all availabl conference to determine worldwide And that, the Americans say, is what they satellite slots and frequencies will be got fixed satellite planning, but its expect to help accomplish over the f ve -and- bled up before they will need or can afford 1 position and those of developing a -half weeks the session will run. make use of them, the idea of facilities bein countries have yet to meet They have arrived armed with a proposal reserved is seductive. And they note the cot they hope will engage the attention and ference was called for the purpose of provi( A U.S. delegation of government officials arouse the enthusiasm of a substantial num- ing all countries with a "guarantee" of "equ and private sector representatives has ar- ber of the 1,000 delegates of the 140 coun- table access" to the geostationary orbit. 131 rived in Geneva after five years of prepara- tries expected to attend the session. The pro- to the U.S., a priori planning is wasteful tion for the start on Thursday of the first posal reflects recognition of the political the spectrum and frequencies. It can den session of the Space WARC that is to devel- axiom that, in ITU meetings, as in other those facilities to those who need them an op principles for planning the fixed satellite international forums, something can't be freeze technological development. P services. The stakes are high: The confer- beaten by nothing. Simply holding fast to Burch, has said, "What is at stake for tf ence will affect, for good or ill, the ability of the existing system, under which slots are U.S. is its continuing ability to maximize tt countries to maximize their use of the geo- assigned on an as- needed (or "first -come, technology in the geostationary orbit." stationary orbit, as well as the development first- served ") basis, "won't work," Burch Although the resolution calling for tt of the technology involved. And if the con- said. The day has long passed when the ITU conference speaks of space services genera ference turns out badly, old worries over was an old boys' club, composed principally ly, that broad charter is expected to be na U.S. relations with the International Tele- of developed countries. Today, the majority rowed to include only the fixed satellite se communication Union, dormant recently, of the 161 member countries fall in the "de- vices, used for telephone, data and vide(

could flare anew. But still, there appears to veloping" category. And the bands to be planned are expected i be a determined optimism among leaders of The "something" the U.S. and its allies be the C (6 /4ghz) and Ku (11 -12/14 ghz the delegation. "The purpose of the ITU is among the developed countries are deter- The U.S. would prefer to focus only on the 'not to ration shortages, "' Burch said last mined to beat is the concept of a priori plan- band-the fewer bands subjected to plat week, quoting a favorite expression of Presi- ning that has attracted a considerable con- ning the better, in its view-but the pressu: dent Reagan, "but to make available to all stituency among developing countries. To from developing countries to include tt higher band is likely to prove irresistibly The principles developed will be implemen ed at a second session, scheduled for 198£

The U.S.'s preparations extend beyond di velopment of the proposal that the U.! hopes will woo developing countries awa from the concept of a priori planning. Ti government agencies principally involved - the FCC, the National Telecommunication Grandy&Berkson and Information Administration and tt State Department-have been getting read W. John Grandy Media Brokers Jay Q Berkson almost since the close of the General Worl 1029 Pacific Street 24 Blueberry Lane Administrative Radio Conference, whit San Luis Obispo, CA 93401 Concord, MA 01742 called for the Space WARC, in Decembr (805) 541-1900 (617) 369 -1776 1979. Burch has been working on the proje at least part time for a year. So has a col delegation group, including government ar private -sector people, that has helped pr( vide focus for the government's activitil

Broadcasting Aug 5 1985 and analyze other countries' proposals. Har- three other applications were also ap- more than the fate of the bands and services old G. Kimball, an official of the National proved), and authorized the launch of 19 involved. The U.S., particularly under the National Aeronautics and Space Adminis- additional domestic satellites (BROADCAST- Reagan administration, has been concerned tration, was loaned to the State Department ING, July 29). Those actions almost on the about what is viewed as the increasing politi- in November 1983 to serve as executive di- eve of the Space WARC could be viewed as cization of the ITU, which had long been rector of the delegation. And there have demonstrating America's legitimate need for regarded as a model of an international orga- been more than 50 bilateral and multilateral space facilities. But the action on separate nization. The major effort by Third World meetings, as well as a number of informal systems is seen by some as giving point to countries to expel Israel from the ITU in contacts, in which the U.S. has engaged to Intelsat's concerns about American policy. 1982 -an effort that failed only after a exchange information and ideas with other And to developing countries with their noses worldwide campaign by the U.S.and its al- countries preparing for the Space WARC. pressed against the restaurant window, lies and an explicit threat by the U.S. to "We've talked to our friends and some not America might simply seem gluttonous. withdraw from the organization itself- our friends," Burch said. In sum, he said, Burch last week shrugged off the commis- shocked U.S. officials. Since then, the U.S. "We're well prepared." sion actions: "Knowledgeable countries has shown an interest in developing possible But it is the U.S.'s three -step proposal that knew they would be taken, and had already alternatives to the ITU. And the U.S. deci- even observers outside the delegation regard discounted them." But he also said, some- sion to withdraw from UNESCO, in part as creative and positive, even generous on what ruefully, "The U.S. government is not because of what the Reagan administration which attention is focused: It calls for multi- monolithic." held to be its increased politicization, was lateral coordination of C band requirements Delegation members, however, reject the seen as a signal to all international organiza- at regular intervals instead of the present ar- notion that the U.S. would take an "isolated" tiosn. rangement of sequential bilateral meetings position at the Space WARC. They note that Burch, in his speech at the ABA meeting, that can be complicated and burdensome, a number of countries share its views. And warned the developing countries of the con- particularly for developing countries. And it Burch said that, "in considering the U.S. sequences of insisting on a priori planning. introduces the concept of sharing the techni- position, we have attempted to determine He said those countries know that "rejection cal and operational burden of accommodat- what's in the best interest of the U.S. and the of a reasonable compromise and adoption of ing new systems among all users; under the world." He insisted the U.S. opposes a a rigid planning method could not be tolerat- present system, the burden is shouldered by priori planning "not as a political matter-it ed by the United States and other developed the newcomer alone. The second element is simply can't work here in a nonhomogen- countries, and would weaken the consensus designed to assure developing countries ac- eous service," like the fixed services. (The and cooperation that has made the Interna- cess to portions of the "expansion bands," U.S., at a conference of western hemisphere tional Telecommunication Union an effec- which were assigned by the 1979 General countries in 1983, accepted a priori planning tive international organization for a century" WARC to the fixed satellite service spectrum in the direct broadcast service. But DBS, And last week, he summed up the U.S. between 3700-7075 mhz. It would permit Burch noted, is a "homogeneous" service. interest in maintaining the ITU as an effec- developing countries to reserve 300 mhz of "Everyone uses it for the same purpose. ") tive organization: "We're there to solve spectrum for uplinks and and 300 for down- problems that can be solved -not like links 15 years in advance (compared to five UNESCO. We're going to do everything we years in advance under present procedures). can to avoid seeing the ITU become a politi- A key aspect is the U.S. commitment to The results of the Space WARC could affect cal debating organ." forgo use of the expansion bands for 10 years -and to urge other developed coun- tries to do the same, to reserve the bands for the use of developing countries. The third element calls for improving and streamlin- ing the international radio regulations to simplify their use.

Thus far, the reaction has not been over- MU LTI - whelming. One delegation member charac- CAMERA terized it as "lukewarm" or "cautious." But PRODUCTION Burch noted that countries had not had much opportunity to examine the proposal in de- tail. Burch expects extensive discussions on the matter in Geneva. Some developing countries have expressed concern that the technology and space crafts to operate in the expansion bands would have to be devel- ON-BOARD oped. EDITING

The U.S., Burch knows, has a major selling job to do. In a speech at the American Bar Association meeting last month, he said the U.S. will succeed in Geneva if it can con- ENG vince the developing countries that its pro- posal "is to their best interest, and provides more than any kind of rigid a priori plan" (BROADCASTING, June 17). But it is a selling job that is complicated, as Burch has recog- nized, by the widespread suspicion of the ELECTRONIC NEWS PRODUCTION U.S. among developing countries. And the task was not made simpler by the FCC two weeks ago. It granted at least con - ENP +s Electronic News PrO0utr.on Tnis Ceneo s nev. ENP very versatile temate unit is ready 10 otters comoe.e - eves oertorm many new Jitional construction permits to three of the and eac t ng Capabilities icl..a..'.yy assignments tar Wynne Mar of Single Camera ENG Tasks ;ix pending traditional ENG applicants for international corn- units +Stet 530+15113 Multi-Camera Production nunications satellite systems that Canw.rrvro +d would Tne ENP remote unit is avnraole Wily Ongoard Editing 'rvrxdGMYM..t OwvE ,.wo-rGO : eOwneed or ready for Ine mstallaOCn C.urOUw,arn Centro ompete with the International Telecom - Microwave Transmission rw. 9+0,35 irY Ct.rb sac Or yOur own e,RUrp etecvon2s nunications Satellite Organization (and in- and equipment licated it was only a matter of time until the

Broadcasting Aug 5 1985 C 1-1órt Record

7600 Flower Ave.. Takoma Park. Md. 20912. As compiled by BROADCASTING, July 24 d. Address: Principal is nonstock corporation headed by Gerald Fuller. Ownership Changes through July 31, and based on filings, au- president. It also owns noncommercial WGTS -FM Takoma thorizations and other FCC actions. Park, Md. Filed July 1. Long Beach. Wash. -KMO Inc. seeks 720 khz; 5 kw -D; Applications Abbreviations: AFC -Antenna For Communications. 250 w -N. Principal is owned by James L. Baine. who also AU- Administrative Law Judge. alt. -alternate. ann.- KREO(FM) Hcaldsburg -Santa Rosa, Calif. (92.9 mhz; owns KAMT(AM) Tacoma, Wash. Filed July I. announced. ant.-antenna. aur.- aural. aux.- auxiliary. 2.3 kw: HAAT: 1.950 ft. -Seeks assignment of license from CH-critical hours. CP -construction permit. D -day. Seymour, Wis.-Gladys L. Onsted seeks 980 khz: 2.5 North Coast Communications to Finley Broadcasting Co. DA -directional antenna. Doc -Docket. ERP- effective kw -D. Address: 1751 Debra Lane, Green Bay, Wis. 54302. for 52.5 million cash. Seller is owned by G.W. Hank McCul- radiated power. HAAT -height above average terrain. Principal is equally owned by Onsted, general partner. Fred- lough: John A. Simpson and four others. Buyer is owned by khz- kilohertz. kw- kilowatts. m- meters. MEOC- erick M. Baumgartner. Vincent Curren and Theodore H. Evert P. Person (98 %) and Frank W. McLaurin (2 %). It alsc maximum expected operation value. mhz -megahertz. Knupp. limited partners. Onsted is creative services director owns co-located KSRO(AM). Filed July 22. mod. night. PSA- presunrise service at WDUZ -AM -FM Green Bay. Baumgartner is chief engi- -modification. N- KCCY(FM) Pueblo. Colo. (97.9 mhz; 100 kw; HAAT: authority. RCL -remote control location. S- Scientific neer at WIBA -AM -FM Madison. Wis.. where Knupp is A- 320 ft.) -Seeks assignment of license from Kennebec -Colo- Atlanta. specified hours. studio location. research director and account executive. Curren is consult- SH- SL- IL- rado Broadcasting Corp. to McCoy Broadcasting Co. for transmitter location. trans. -transmitter. TPO- transmitter ing engineer at WORT(FM) Madison, Wis. Filed July I. $1,825,000 cash. Seller is Sacramento, Calif. -based station power output. unlimited hours. vis. visual. watts. U- w- McLean, Va. -Head Hog Limited Partnership seeks 700 group of two AM's and six FM's, equally owned by Robert F. *-noncommercial. khz; 250 w -D. Address: 1626 Newton St., N.W., Washing- "Doc" Fuller, J. N. Jeffrey and Edward E. Bock. Buyer is ton, D.C. 20010. Principal is owned by George Starke. owned by Craig W. McCoy (40 %), his father, Arthur McCoy general partner (10 %), and limited partners, Jason Shrinsky (30 %), Michael C. Gartner (20 %) and two others. Filed July (30 %), James A. Weitzman (30 %) and Bruce Eisen (30%). 24. New Stations Starke is offensive lineman with Washington Redskins. WHOF(AM) Coleman, Fla. (1320 khz: 500 w -D)- Weitzman and Eisen are partners in Washington Shrinsky, Seeks assignment of license from Sumter County Broadcast- communications law finn. Starke is also app. for 16 LPTV's. ing to WHOF Inc. for 54,000 cash. Seller is owned by July Applications Filed I. Loretta B. Pennington. It has no other broadcast interests. Reston. Va.- Reston Community Broadcasting Inc. Buyer is equally owned by Larry Lammers, Eugene Smith seeks 700 khz; 250 w -D. Address: 11607 Vantage Hill 2I -B, and James Patrick. Smith is announcer at WTMC(AMI AM's 22090. Principal is owned by David L. Mathews and Glenda Ocala, Fla. Filed July 26. Ga. Ree Tarkenton and Gail Greene F. They have no other broadcast interests. Filed July Watkinsville, -May Amick. WBIX(AM) Jacksonville Beach, Fla. (1010 khz; 10 kw- khz; 250 w -D; 1 kw -N. Address: 100 Wexford seek 1230 I. D) -Seeks assignment of license from Twin -Ten Radio Inc. It has no other broadcast interests. Tar- Place, Athens, Ga. Sterling Park, Va. -Donna Farkas seeks 1440 khz; 500 to Sudbrink Broadcasting Co. of Jacksonville, Inc. foi husband. Dallas M. Tarkenton, owns Athens, Ga.- kenton's w -D. Address: 7591 Chrisland. Cove, Falls Church, Va. $436,250 cash. Seller is owned by Carmen Macri,. Buyer is based station group of one AM and two FM's. Filed July I. 22042. Principal has no other broadcast interests. Filed July subsidiary of Sudbrink Broadcasting, Delray Beach, Fla. - College Park. Md. -WGTS Inc. seeks 700 khz; 250 w- 1. based station group of three AM's and five FM's, principally owned by Roben "Woody" Sudbrink. Filed July 22. WGEC -FM Springfield. Ga. (103.9 mhz; 3 kw; HAAT: 300 ft.) -Seeks assignment of license from Christian Enter- prises Inc. to WGEC Inc. for $510,000, comprising 5100.000 cash. 5265,000 assumption of note and remainde, GAMMON & NINOWSKI note at 10% over 11%. Seller is principally owned by James N. Burkitt, and family. It has no other broadcast interests. MEDIA INVESTMENTS, INC. Buyer is principally owned by John M. Van Der Aa and Wendell Borrink, who also own WLNR(FM) Lansing, Ill. Filed July 25. WFBN -TV Joliet, Ill. (ch. 66; ERP vis. 5,000 kw; aur. Announces the Availability of These 500 kw; HAAT: 1,296 ft.; ant. height above average terrain: I ,456 ft.) -Seeks assignment of license from Focus Broad- casting of Chicago Ltd. to Grant Broadcasting of Chicagc UHF INDEPENDENT TELEVISION Ltd. Partnership for 52 million, plus assumption of liabili- ties. Seller is subsidiary of Focus Broadcasting, headed by Douglas F. Ruhe and William Geissler. owners of Unisec Investment Opportunities Press International. Buyer is owned by Grant Broadcasting of Chicago (50%), Focus Broadcasting Co. (27.5 %), Ruh( (3.75 %) Geissler (3.75 %) and Chicago TV 66 Ltd. Gran' Broadcasting is subsidiary of Grant Broadcasting Miami. Florida's Fastest Growing Market $18,000,000 based station group of three TV's, headed by Milton Grant president and CEO, Sidney Slenker. chairman (11.22 %) anc 15 others. Filed July 24. Central United States $ 8,000,000 WJKL -TV Baltimore (ch. 24; ERP vis. 1,320 kw; aur 132 kw; HAAT: 570 kw; ant. height above ground: 516 ft.)- Seeks assignment of construction permit from Look & Litt( Eastern Coast $ 4,000,000 Ministries to Family Media Inc. for $543,000 cash. Seller it headed by Richard L. Alms and has no other broaden interests. Buyer is principally owned by Sam Moore (75 %) Hawaii $ 980,000 It also has interest in app. for new TV in Hendersonville Tenn. Filed July 26. WTBQ(AM) Warwick, N.Y. (111 - khz; 250 w -D)- Seeks assignment of license from Sturr Communications Corp. to Goodtime Broadcasting Inc. for $400,000, corn: prising $150,000 cash and remainder note at 10% over 1( GAMMON & NINOWSKI years. Seller is owned by James W. Sturr, who has no othe: MEDIA INVESTMENTS, INC., broadcast interests. Buyer is equally owned by Josepl Green, Martin Bernstein and George Dacre. It has no oche broadcast interests. Dacre was app. for new AM in Blauvelt the media brokers who warrant your trust, serving the broadcasting industry with offices located in: N.Y. Filed July 25. Washington, D.C.: (202) 861 -0960 Los Angeles, CA: (714) 837 -9800 WHOL(AM) Allentown, Pa. (1600 khz; 500 w -D)- Seeks assignment of license from Empire Broadcasting Co Ronald J. Ninowski Carl Fielstra to Lehigh Valley Broadcasting Associates Inc. for 8500,000 James A. Gammon comprising $100,000 cash and remainder note at 12% ove Donald R. Bussell, CPA 18 years. Seller is owned by Roy M. Schacht. Buyer is owned by Liegh J. Murray and Robert C. Nelson. Murray i. app. for new TV in Vineland, N.J. Filed July 22.

Broadcasting Aug 5 1985 WCSV(AM) Crossville, Tenn. (1490 khz; 1 kw-D; 250 WFTW-FM (96.5 mhz) Fort Walton Beach, Fla. -Seeks change ERP to 9.51 kw and change HAAT to 1,068 ft. App. w -N)-Saks assignment of license from WCSV Inc. to CP to change HAAT to 1,049 ft. App. July 30. July 24. Aden L. Cunningham for $250,000 cash. Seller is owned by WXCV (95.3 mhz) Homossassa Springs, Fla. -Seeks CP KHFM (96.3 Albuquerque, Millard V. Oakley, who has interest in four AM's, two FM's, mhz) N.M.-Seeks CP to to change ERP to 2.8 kw and change HAAT to 339.15 ft. change ERP to 20.236 kw. App. July 26. .5 applicant for three new TV's and has been granted new TV App. July 26. in Asheville, N.C. He also has interest in over 100 app.'s for WSEC (103.7 mhz) Williamston, N.C. -Seeks CP to LPTV's. Buyer has no other broadcast interests. Filed July WKLS -FM (96.1 mhz) Atlanta-Seeks mod. of lic. to change ERP to 100 kw. App. July 30. 24. change SL to 1800 Century Boulevard, Atlanta. App. July *WCWT-FM (91.9 mhz) Centerville, Ohio-Seeks CP to 24. KTXF(FM) Brownsville, Tex. (100.3 mhz; 100 kw; change TL and make changes in ant. sys. App. July 30. HAAT: 500 ft.) -Seeks assignment of license from Bixby KZDX (99.9 mhz) Burley, Idaho-Seeks CP to install *KNYD (90.5 mhz) Broken Arrow, Okla. -Seeks mod. 3reat Electric Radio Co. to Valley Radio Co. for aux. ant. sys. App. July 26. of CP to change TL; change HAAT to 1,638 ft., and make 61,650,000, comprising $450,000 cash, assumption of WBIF (105.5 mhz) Bedford, Ind. -Seeks CP to change changes in ant. sys. App. July 30. 6800,000 debt and remainder note at 10% over two years. TL; change ERP to 2 kw, and change HAAT to 399.18 kw. Seller is owned by John A. Party, Charles A. Whatley, Mi- W W LI (105.1 mhz) Providence, R.1. -Seeks CP to install App. July 26. :hael T. Reichen and Jesse Johncox. They also own aux. ant. sys. App. July 24. WCNB -FM (100.3 mhz)Connersville, Ind.-Seeks CP to KTFX(FM) -KVEO(TV) Brownsville, KIKN(AM) Pharr WJFX (95.9 mhz) Aiken, S.C. -Seeks CP to change TL change ERP to 28 kw. App. July 26. and KPEJ(TV) Odessa, all Texas. Buyer is owned by Diane and change HAAT to 314 ft. App. July 26. Levy (40.2%), Hazel Y. Arnold (20 %), Herbert Lackshin WNVI -FM (106.1 mhz) North Vernon, Ind. -Seeks CP to KTKS (106.1 mhz) Denton, Tex. -Seeks mod. of lic. to :20 %) and four others. Filed July 22. make changes in ant. sys. App. July 26. install aux. ant. sys. App. July 26. KSET-FM El Paso (94.7 mhz; 61 kw; HAAT: 940 fL)- WYNK -FM (101.5 mhz) Baton Rouge, La. -Seeks CP to KWCB (94.3 mhz) Floresville, Tex. -Seeks CP to change Seeks assignment of license from Dunn Broadcasting Co. to change TL. App. July 26. Jim Ray, Jerry Ray and Bob McDonald for 51,750,000, HAAT to 109 ft. and make changes in ant. sys. App. July 30. KHOM (104.1 mhz) Houma, La. -Seeks CP to change : omprising $100,000 cash and remainder note at 10 %. am- WFVA -FM (101.5 mhz) Fredericksburg, Va. -Seeks CP TL and change HAAT to 1,954 ft. App. July 24. ortized ov_r 10 years, with first two years interest only and to change TL; change ERP to 30 kw, and change HAAT to talloon payment in eighth year. Seller is owned by John M. WCKW (92.3 mhz) La Place, La. -Saks CP to change 400 ft. App. July 30. Dunn, former owner of KKJY(AM) Albuquerque, N.M. TL and change HAAT to 1,954 ft. App. July 24. KTCW (98.3 mhz) Pasco. Wash. -Seeks mod. of CP to and Berkely L. Fraser. Buyer is principally owned by Jim WBOS (92.9 mhz) Brookline, Mass. -Seeks CP to change TL and change HAAT to 195 ft. App. July 26. Ray, his brother Jerry. Bob McDonald and seven others. It change ERP to 18 kw. App. July 30. tlso owns KGNB(AM) -KNBT(FM) New Braunfels, Tex. Actions where McDonald is general manager and Jerry Ray is sales WWMJ (95.7 mhz) Bangor, Me. -Seeks CP to change July 26. ranger. Jim Ray is also general manager of KOKE-FM ERP to 11.5 kw. App. AM's Austin. Filed July 23. WBSB (104.3 mhz) Baltimore-Seeks CP to change ERP KLO(AM) Ogden, Utah (1430 khz; 5 kw -U) -Seeks to 23 kw and change HAAT to 720 ft. App. July 26. WGSF (1220 khz) Arlington, Tenn. - Granted app. to make changes in ant. sys. Action 22. ransfer of control of KVOC Inc. from Fred Hildebrand to WIQB (102.9 mhz) Ann Arbor, Mich. -Seeks CP to July :inked Broadcasting Co. for $400,000, comprising change ERP to 49 kw. App. July 24. 6120,000 cash and remainder note at 10 %. Seller also has FM's merest in KVOC(AM) Casper, Wyo. Buyer is owned by WSTR -FM (99.3 mhz) Sturgis, Mich. -Seeks CP to Archibald G. Webb (5.8 %), his sons, Richard (25.3 %) and change ERP to 2.16 kw. App. July 30. KFAC -FM (92.3 mhz) Los Angeles- Dismissed app. to change ERP to 39 kw and change HAAT to 2,910 ft. Action lohn (33.9 %), and 11 others. It also owns co- located WLOL (99.5 mhz) Minneapolis -Seeks CP to change TL July 18. KZAN(FM). Filed July 19. and change HAAT to 1,035 ft. App. July 26. KRBO (102.7 mhz) Red Bluff, Calif. -Granted app. td KCLX(AM) Colfax, Wash. (1450 khz; 1 kw -D; 250 w- WSJC -FM (107.5 mhz) Magee, Miss. -Seeks CP to change TL; change ERP to 12 kw; change HAAT to 1,016.8 V) -Seeks assignment of license from Adrian DeVries to change TL and change HAAT to 984 ft. App. July 26. and make in 3akota Communications for 5110,000 in note at 9 %. Seller ft., changes ant. sys. Action July 19. KMFC (92.1 mhz) Centralia, Mo. -Seeks mod. of CP to las no other broadcast interests. Buyer is owned by Robert *KWBI (91.1 mhz) Morrison, Colo. -Granted app. to change TL; change ERP to 1.86 kw, and change HAAT to 3. Hauser (65 %). Jack Stokes (17.5 %) and Mike Letson change ERP to 100 kw and make changes in ant. sys. Action 400 ft. App. July 24. 17.5 %). It has no other broadcast interests. Filed July 22. July 23. KDEX -FM (102.3 mhz) Dexter, Mo. -Seeks CP to *WJIS (88.1 mhz) Bradenton, Fla. Granted app. to change TL; change ERP to 2.29 kw, and change HAAT to - change TL; change HAAT to 396 ft., and make changes in 375 ft. App. July 24. Facilities Changes ant. sys. Action July 23. KBXS (92.7 mhz) Ely, Nev. -Seeks mod. of CP to change KVKI -FM (96.5 mhz) Shreveport. Dismissed app. TL and change HAAT to 941 ft. App. July 26. La.- to operate formerly authorized facilities as aux. Action July Applications WHDQ (106.1 mhz) Claremont, N.H. -Seeks CP to 18. AM's KZEA (105.5 mhz) Healdton, Okla.-Dismissed app. to change SL. Action July 3. rendered Summary of broadcasting as of June 30, 1985 TV's I WBUK (1560 khz) Portage, Mich. -Seeks CP to change WTKW (ch. 16) Key West, Fla.-Granted app. to change ERP to 5 kw and make changes in ant. sys. App. July 29. Service On Air CP's Total ERP to vis. 1,589 kw, aur. 158.9 kw and replace ant. Action lccepted Commercial AM 4,792 170 4,962 July 23. Commercial FM 3,801 418 4,219 WJAL (ch. 68) Hagerstown, Md.- Denied app. to move s WEBY (1330 khz) Milton, Fla. -Seeks CP to change TL Educational FM 1,194 173 1,367 SL outside community of lic. Action July 22. Ind make changes in ant. sys. App. July 26. Total Radio 9,787 761 10,548 KTVN (ch. 2) Reno- Dismissed app. to change ERP to I WMLT (1330 khz) Dublin, Ga. -Seeks CP to make FM translators 789 444 1,233 vis. 42.7 kw, aur. 4.3 kw and change TL. Action July 22. .hanges in ant. sys. App. July 30. *WRRC -FM (100.1 mhz) Lawrenceville, N.J. -Returned I WAUB (1590 khz) Auburn, N.Y. -Seeks CP to change Commercial VHF TV app. to change ERP to .0196 kw. Action July 23. rL. App. July 24. 541 23 564 Commercial UHF TV 374 222 596 WEJC (ch. 20) Lexington, N.C. -Granted app. to change :M's Educational VHF N 113 3 116 ERP to vis. 4,616 kw, aur. 461.6 kw and change HAAT to 855 ft. Action July 23. Educational UHF TV 186 25 211 endered Total N 1,214 273 1.487 WRCB -TV (ch. 3) Chattanooga, Tenn. -Granted app. to replace ant. Action July 23. I *KRCC (91.5 mhz) Colorado Springs-Seeks mod. of CP KTRE (ch. 9) Tex. app. to o change ERP to I kw and change TL. App. July 24. VHF LPN 218 74 292 Lufkin, -Granted change ERP to vis. 158 kw, aur. 31.6 kw; change HAAT to 670 ft., and I *KYDZ (90.I mhz) Cody, Wyo. UHF LPN 127 136 263 -Seeks CP to change replace ant. Action July 19. 1RP to 10 kw and change HAAT to 459.2 ft. App. July 24. Total LPN 345 210 555 *WCVE -TV (ch. 23) Richmond, Va. -Granted app. to Iccepted modify transmitter. Action July 23. VHF translators 2,869 186 3,055 UHF translators I WDRM -FM (102.1 mhz) Decatur, Ala. -Seeks CP to 1.921 295 2.216 hange TL and change HAAT to 727.18 ft. App. July 26. ITFS I KECR (93.3 mhz) El Cajon, Calif. -Seeks CP to change 250 114 364 IAAT to 1,888 ft. App. July 24. Low -power auxiliary 824 0 824 Call Letters TV I W WYZ (92.5 mhz) Waterbury, Conn. -Seeks CP to make auxiliaries 7.430 205 7,635 hanges in aux. ant. sys. and change HAAT to 850 ft. App. UHF translator/boosters 6 0 6 my 30. Experimental N 3 5 8 Applications WFYV (104.5 mhz) Atlantic Beach, Fla. -Seeks CP to Remote pickup 12,338 53 12,391 hange ERP to Call by 100 kw and change HAAT to 984 ft. App. Aural STL & intercity relay 2.836 166 3,002 Sought ily 26. New AM WWLV (94.5 mhz) Daytona Beach, Fla. -Seeks CP to Includes off -air licenses. hange TL and change HAAT to 1,200 ft. App. July 26. WJJF Astro Broadcasting System. Hope Valley, R.I.

Broadcasting-v Aug 5 1985 Professional Cards

ATLANTIC RESEARCH CORP. A.D. RING & ASSOCIATES, P.C. COHEN and DIPPELL, P.C. Jansky & Bailey CARL T JONES CORPORATION CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS conwv.,c Er,Gweaee Telecommunications Consulting 1015 15th St.. N.W., Suite 703 Suite 500 SM, ..M,waaa Cdlm a.nNL.,r\a. w e>ni Member AFCCE 1140 Nineteenth St., N.W. rus,saa.,M, (202) 783 -0111 5390 Cherokee Avenue Washington, D.C. 20036 ULMER AICYL A Sub:a:sr WAshugten, O.C. 20005 Ate. andna Virginia 72114 12021 223.6700 / sa.,uaaotuaaa FrnnMeurrepvnr Member AFCCE 1703) 642 e1M Member AFCCE

SILLIMAN AND SILLIMAN Moffat Larson & Johnson. P.C. LOHNES & CULVER DAVID STEEL 8701. Georgia Ave. =805 Consulting Engineers CONSULTING ENGINEERS Silver Spring. MD 20910 & ASSOCIATES, INC. 1156 151h St_ N W. Suite 606 ROBERT M. SILLIMAN. P.E. 1925 North Lynn Street P o Bo. 230 Washington. D C 20005 Main St. a Melvin An ( 301 1 589 -8288 Arlington, VA 22209 Ouaenstown. MO 21656 12021 2962722 THOMAS B. SILLIMAN. P.E. (703) 841 -0500 Member AFCCE (8121 853-9754 (301)027472S Member AFCCE Member AFCCE w..r rCCr

HAMMETT & EDISON, INC. ANDRUS AND ASSOCIATES, INC. JOHN B. HEFFELFINGER JULES COHEN ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS & ASSOCIATES, P.C. Suite 400 351 SCOTT DRIVE Box 68. International Airport 9233 Ward Parkway. Suite 285 SILVER SPRING. MD 2090E 1730 M St. N.W. San Francisco. California 94128 816 -444 -7010 A 301 3845374 14151 342 -5208 Kansas City. MISSOUT, 64114 Washington DC 20036 1202) 659-3707 Moab, AFCCE Me..bo ArCC! A Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES E. Harold Munn, Jr., ROSNER TELEVISION CONSULTING ENGINEERS CONSULTING ENGINEERS SYSTEMS AM -FM -TV Engineering Consultants ADDIKabons and Field Engineering & Associates, Inc. Complete Tower and Rigging C F reauencC Suveys CONSULTING & ENGINEERING Services Broadcast Engineering Consultant "Seering the Broadcast Industry 3137 W. Kentucky Ave. -50219 250 West 57 Street for over 50 !'ran" (303) 937-1900 Box 220 49036 New York. N.V. 10107 Box 317 Bath, Ohio 44210 DENVER, COLORADO Coldwater. Michigan Phone: 517- 278.7339 1212) 246-2850 (216) 659-4440 Member AFCCE & ,NAB

MATTHEW J. VLISSIDES & Mullaney Engineering, Inc. HATFIELD & DAWSON ENTERPRISE ENGINEERING P.C. ASSOCIATES. LTD. Consulting Llacommuniwóans Engineers Consulting Engineers Consulting Engineers STRUCTURAL CONSULTANT STRUCTURES 9049 Shady Grove Court Broadcast and Communications FW MANNEL. PE TOWERS. ANTENNAS. Modifications, Gaithersburg, MD 20877 4226 6th Ave., N.W., PO Box 9001 Peoria. IL 61614 Studies. Analysis, Design (309) 691-4155 Inupecoons. Supervision of Erection 301-921-0115 Seattle, Washington, 98107 6667 Elm St., McLemo,VA 22101 Member AFCCE (206) 783.9151 Member AFCCE Tel (703) 356 -9765 Member AFCCE Member AFCCE

8 ASSOCIATES C. P. CROSSNO JOHN EX. BROWNE D.C. WILLIAMS R.L. HOOVER Consulting Engineers & ASSOCIATES INC. & ASSOCIATES, INC. Consulting Telecommunications Engineer CONSULTING ENGINEERS P.O. Box 18312 11704 Seven Locks Road AV r y CV Dallas, Texas 75218 525 Woodward Avenue .Cs- or.Cir BO, Bloomfield Hulls. MI 48013 Potomac, Maryland 20854 (214) 669 -0294 FOLSOM, CALIFORNIA 95630 Tel (313) 642.6226 (916) 933-5000 301 983 0054 Member AFCCE Member AFCCE Member AFCCE

SHERMAN & BEVERAGE LAWRENCE L. MORTON, E.E. SELLMEYER & KRAMER,INC. AND ASSOCIATES EVANS ASSOCIATES ASSOCIATES INCORPORATED Consulting Communications Engineers CONSULTING ENGINEERS Consulting Telecommunications Engineers AT VaTF S Sa1N l lb AM-FM-T V{ Kramer, PE. CONSULTING 8 AM FM N LPN CAN MOS. STL. Broadcast Engineering Seesaws J.S. Sellmeyer. PE.. S.M. Field Computerized APPLICATIONS FIELD ENGINEERING FIELD SERVICES Cellular, Engineering. 216 N. Green Bay Rd. Channel Searches PO. Box 841 Mckinney, TX 75069 P.O. Box 770 LANE THIENSVILLE, WISCONSIN 53092 21671 SUPERIOR Phone 0141 242.6000 214 -542 WILLIAMSTOWN, NEW JERSEY CALIFORNIA 92630 -2056 214. 548 -8244 LAKE FOREST. AFCCE 1609) 7282300 08094 (714)1199401S Member Member AFCCE

TM FORD JOHN J. DAVIS 4:ORINARCII PAUL DEAN tgitlatech.jnce SROAOCAST ENGINEERING CONSULTANT & ASSOCIATES TELECOMMUNICATIONS ENGINEERS 11503 Sunse Valley Or /Reston. Vrpraa 22021 CONSULTING ENGINEERS FM- TV -MDS -LPTV -Land Mobile 1791 North Greenwle Avenue. Sate 814 R.R. 12, Box 379 P.O BOX 128 Applications -Frequency Searches Rchardson. Texas 75061 INDIANA 47885 P.O. Box 924 WEST TERRE HAUTE, SIERRA MADRE. CA 91 024 -01 28 Conrriur,Caoms Engreenng Semas Dearborn, MI 48121 (818) 355 -6909 Harry L Slempe. Vnpnl 7031620-6 812- 535 -3831 AFCCE (313) 562 -6873 G Pat Man. Texas 214263156 Member

D.B. INC. ADVANCED SYSTEMS DESIGN COMMUNICATIONS. R 1. GRANDMAISON, PI RICHARD L. BIBY, P.E. /cellular/satellite BroadcasURCC III6NE ENG CONSOIIANI COMMUNICATIONS ENGINEERING FM - TV - CELLULAR - MCROWAVE Telecommunications Consultants SERVICES, P.C. BROADCAST COGIIN NICADOKS DESIGN AND FACILITIES PLANNING 4401 East West Highway. Sulte 404 NO 1600 Wilson Boulevard, *1003 Bethesda. Maryland 20814 10224 WENDOVER DRIVE 1944 FOXHALL ROAD Arlington, Virginia 22209 (Located in Washington. D.C. Area) VIENNA, VIRGINIA 22180 (703) 522.5722 M;LEAN, VA 22101 (301) 654 -0777 contact: Darrell E. Bauguess (703) 281 -1081 Member AFCCE 703 -237 -2356 Member AFCCE

EDM k ASSOCIATES. INC. John Aalto, P.E. Engineer M.E. "Paul" Knight LECHMAN B /cash AM FM TV LPN (IFS Translala Consulting & JOHNSON Rule and Services Frequency Searches b Makings n I r r.1NON PstoouPION AND PObT Mnxxx'OOP Technical Consulting TelecomrriunitatiOnl Consultants C /CarrierCEYular Satellites VStEMS MOON AND PROJECT MANAGEMENT Commumcauon Broadtaslmg and A pplaanens Field Engineering MMDS P/P Microwave SEsitms Suite 702 FCC lit Clam a PE licensed 5411 2033 M Street N W Washington DC 20036 1110 Vermont Ave.. N.41.. Suite 1130 4534 Van Noord Avenue P.O. Box 7356 Office 1919) 353.4839 14Y.hington. D.C. 20005 Phone (202) 296-0354 ININI 784 2208 91604 Jacksonville. N.C. 28540 1202) 775.0057 Men.be CCC! Studio City. CA New FM

KLW Minority Media of Pahrump Inc., Pahrump, Nev

New TV

Professional Cards (continued) WOCT Albany Broadcasters Inc.. Albany, Ga. Existing AM's

George Jacobs KGIR KZIM Roben J. Phalen, Cape Girardeau, & Associates, Inc. Mo. Consulting Broadcast Engineers Communications Engineering Services KZIM KGIR Hirsch Enterprises Inc., Cape Girar- FM MDS/ITFS Domestic & International -N- LPN- deau. Mo. Member AFCCE Analysis Technologies, Inc. .o ,e KMJK KLIO 107 Ltd., Lake Oswego. Ore. 8701 Georgia Ave. a Suite 402 Silver Spring, MO n..n Ns. 13011 5878800 20910 KSPL KCNY SMR Corp., San Marcos, Tex.

Existing FM's

Professional Cards/

NNYK WSCT TV 56 Inc., Melbourne, Fla.

KVRR KVNJ -TV Fargo Broadcasting Corp., Fargo, Services N.D. KNRR KWBA Fargo Broadcasting Corp., Pembina, N.D. AERONAUTICAL CONSULTANTS FCC ON -LINE DATABASE TOWER LOCATION HEIG,,1 STUDIES Grants FAA NEGOTIATIONS JOHN CHEVALIER. JR. datawopId Call Assigned to Allocation Terrain Studies AVIATION SYSTEMS, INC. AM FM TV LPTV ITFS New AM 28441 HIORIOGE RD STE 201 4827 Rugby Ave.. Suite 200 ROILING HILLS Bethesda. MD 20814 ESTATES CA 90274 WRVX Carmel Communications Corp.. Mount Car- (213( 3713449 13011 652 -8822 1- 800 -368 -5754 mel, Tenn.

New FM's 301-731-5677 r^=^ 'KENO Family Stations Inc., Fresno. Calif.

'KLRD Shepherd Communications Inc., Yucaipa. CALL LETTERSt;s11, Calif. systems Ltd CALL LETTER SSSTEMS 'KAPM Old West Broadcasting Inc.. East Helena. PO Bo. 12403 lackeoe MS 39211 Mont. 16011 981 3222 'WHVT Clyde Educational Broadcasting Foundation. Clyde, Ohio

'KSYE Southwest Christian Media Inc., Frederick, BROADCAST DATA SERVICES Al, HORIZON INTERNATIONAL Okla. Computerized Broadcast Service Broadcast Implementation Engineering Including /4 'KOSJ Temple Educational Broadcasting Founda- ` Debt e view Fscixl, D..qn E insdlYnon Data Base /Allocation Studies Sy.twn. EMUa11on. e Crnbu.. tion. Pendleton. Ore. Terrain Profiles Em.ryncy Snlc 6 Suppon 3437 E. whet Ave . sun. 1, PN.. AZ 55040 New TV 4 D1. of Mofrr. Larson d Johnson P( (703) 841 -0282 602-437.3800 KTET eéstcom Broadcasting Inc., Tyler. Tex.

Existing AM's

The Most Complete. Curent LIst Wdh Kit RADIOTEL OF AMERICA WMIV WSHN Stuart P Noordyk. Fremont. Mich. Specialize in preparing KTKK KZJO D8B Broadcasting Co.. Sandy Utah CELLULAR and FM AVAILABLE license ALL LEflERS applications. Plis .E cab wen atoner cmEnstSro you sumo Existing FM's Rn ,Cedes t ail au :{Calgn wlonnalyan 11300 Rockville Pike.Suite 903 (Ltsl alm0Nlas an AM. FM, TV. Mer,lme cans) Rockville, Maryland 20852 RADIO KOSAIATgN CENTER KOMC -FM KBRI -FM Tri County Broadcasting Co. Brink- 575 Leasgan Ammo . Now YORE NY 10022 (301) 231 -8770 (212) 371 -4826 ley Ark.

WCDV WVW l Benton- Wteathedord Broadcasting Inc. of Indiana, Covington. Ind. Professional RAM1RONIM, INC. Services to the WYLT WYYD Adelphi Broadcasting Co.. Raleigh, Connector Supplier Broadcasting 8 N.C. Production to the Broadcast Industry ssoclotes Industries KMJK -FM KMJK 107 Ltd.. Oswego. Ore. Kings /ITT Cannon Inc in 67 Jefryn Blvd. E. Architecture WMYO WNNW -FM The Newton Broadcasting Co.. Interior Design Newton. Miss. Deer Park, N.Y. 11729 (818) 351-5521 Technical Design (516) 242 -4700 Construction Mgt. KHLB -FM KMRB -FM Hawkins Broadcasting Inc., Bur- net. Tex.

WJLT WPED -FM Elting Enterprises. Crozet. Va.

Broadcasting Aug 5 1985 70 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Come to one of the fastest growing areas in the North- Sales Person needed for new 100,000 watt adult a RADIO east. WLAD/WDAQ -FM in Fairfield County Connecticut temporary FM, on Indian reservation in beautiful Cr looking for local HELP WANTED MANAGEMENT is an account executive to sell and tral Oregon. Full -time position. A minimum of thi agency accounts. Combo sell. Super opportunity for years' experience. New station, with tentative fall sl Earn $50,000 a year...or more! If you have a profession- solid sales person. Must have at least two years suc- up date. Good salary, excellent benefits. Send resui al radio background, can accept compensation based cess. Resume to David Ocker, Station Manager, to Personnel Manager, The Confederated Tribes, F on productivity, and are able to communicate with top WLAD/WDAQ -FM. 198 Main Street, Danbury. CT Box C. Warm Springs, OR 97761. broadcast management, we have a dynamite new ser- 06810. EOE. vice you need to know about. We'll furnish all the leads Can you be good on the air and great on the street? Michigan year- around resort community: Sales mi you can work...as fast as you can cover them. Call Bob Rural Arizona combo needs an aggressive, friendly ager and aggressive sales people. Reply to: R Manley to 806-358-8316. person to give us some extra sales punch. Position will Ditmer, Ditmer Broadcasting, 502 Norway, Grayling, Tartan consultants, Inc. seeks GM's, GSM's, engi- require daily airshift. Resume to R -167. 49738 neers. PD's, news for radio/TV positions in Northeast. Radio Sales- position opening in South Georgia. Eastern North Carolina's number one needs an No registration fees. 603 -431 -1481. AM /FM Hot Hits radio station looking for someone with perienced sales rep. Top list will earn $18,000 first ya General sales manager. Good guarantee, great po- proven track record. $200.00 per week starting salary with potential for more. Advancement possible in tential at young group's newest acquisition in Bridge- plus 20% commission, gas expenses & bonus plan. fast growing group. Sales Manager, WQDW Kinst. port, CT. Leaders and self- starters only! Let's grow to- Call 912 -924 -1290 between 10a.m. & 5p.m. only NC, 919-527 -1230. gether. EOE. Resume to: Bob Pantano. P.O. Box 1700, Growing group needs account executives who want Sick of high crime, traffic jams, low ratings, but love Bridgeport, CT 06601. to be sales managers. U1é offer training, salary, bonus sell radio advertising? 3 years' experience minimi Experienced Sales Manager. Send resume to Eric and a great future. Write Wanda Williamson, VP, Com- Send resume to: Marty Green, Director of Sales, WA Rhoads KLRZ FM, 307 West 200 South #5002, Salt munity Service Broadcasting, 108 North Tenth Street, radio, P.O. Box 6000, Eau Claire, WI 54702. Lake City Utah 84101. Mt. Vernon, IL 62864. EOE/MF Radio sales school. Increase earnings, improve ski General Sales manager Shreveport biggest and most complete available. Monthly sessions, positic best. KWKH-AM/FM offers lifetime career opportunity, if 7 available $250 /four days. Metro/Dallas, Results Rac your are qualified to be our new general sales man- P.O. Box 851743, Richardson, TX 75085 -1743, 21i ager. Looking for people oriented, skilled executive Effective with the Sep. 2, 1985 238 -9240. who wants to be a general manager someday Send Sales Rep needed immediately to complete new sa resume and qualifications to: Gene Dickerson, KWKH issue of BROADCASTING team. Ground floor opportunity with growth orient Radio, P.O. Box 31130, Shreveport, Louisiana 71130. company with expansion imminent. Resume and ref Equal Opportunity Employer. Classified Advertising rates will be in- ences to Robert E. Kassi, WZMM,WUNI, P.O. Box 62' radio Wheeling, WV 26003. EOE. GM/New York. Rapidly growing, respected group creased to the following: looking for a hard working, innovative GM to run suc- cessful, expanding small market station in one of New York's fastest growing counties. Resume and letter to: Rates: Classified listings (non -display) HELP WANTED ANNOUNCERS Box S -8. Help Wanted: $1.00 per word, $18.00 Classical music station, major market, seeks minimum. Situations Wanted (per- for General Manager with religious background for full - weekly nouncer evenings & some overnight. Langui timer in Southeast metro area. Strong sales back- sonal ads): 600 per word, $9.00 weekly skills & knowledge of classical music a must. Re ground a must. Small equity possible for right person. minimum. All other classifications: $1.10 PD. WGMS.11300 Rockville Pike, Rockville, MD 208 404 -992 -0014. per word, $18.00 weekly minimum. Blind Small market combo in Arizona has immediate m Sales Manager. Immediate opening for solid profes- Box Numbers: $4.00 per issue. for board person strong in production. 4 hour air: sional with documented track record. Ground floor op- daily on country format. Resume to R -165. portunity with growth oriented company with expan- Rates: Classified Display Help Wanted: South Florida Gulfcoast. Country morning DJ mi incentives, sion imminent. Substantial base with car, $80 per inch. Situations Wanted (person- 300,000. Near beach. Resume and tape confiden benefits plus equity participation available through per- al ads): $50.00 per inch. All other classifi- Box 278 Fort Myers. Fla. 33902. An equal opportu formance. Resume and references to Robert E. Kassi, employer. WZMM/WUNI. P0. Box 6273, Wheeling, WV 26003. cations: $100.00 per inch. For Sale Sta- EOE. tions, Wanted To Buy Stations, and Public Florida: on the gulf, announcer/salesperson, mod Notice Advertising require display country, tape/resume to WMFL, 1275 S. Jefferson Growing group needs aggressive sales manager for Monticello, FL 32344. regional country giant. Prior sales management suc- space. Agency commission only on dis- cess helpful. Strong possibility for promotion, future play space. We're owned by one of the finest and fastest grow equity Write: Wanda Williamson, VP, WMCL, 108 N. broadcast groups in the country. We're in a east cc 10th St., Mt. Vernon, IL 62864. EOE, M /F. L rJ top 20 market that is growing and changing am wonderful place to live! We've been the number on( two 25 -54 station for better than four years and now Sales Manager needed for new 100,000 watt adult are poised and ready for even greater market do HELP WANTED SALES contemporary FM, on Indian reservation in beautiful nance! If you are an adult communicator and morn Central Oregon. Seek person with record of market entertainer, let's talk! Even if you are happy where South Florida -need experienced and professional development and leadership, ability to train and moti- are, let's at least explore the possibilities! Well I (no who want to creative street salesperson managers) vate staff. A minimum of five years' experience. Good what it takes to get the best! Cassettes and resume make really money This is dynamic. fast some big a salary, excellent benefits in Oregon's fastest growing Program Director, 7060 N.W. 20th Street, Sunrise, growing and competitive market. All replies held in radio market. Send resume to Personnel Manager, P.O. 33313. EOE. Confidentiality guaranteed. Fort strictest confidence. Send resume to Box 278, Box C. Warm Springs, OR 97761. Myers, FL 33902. EOE. Announcers needed for new 100,000 watt adult c South Florida. Need experienced, and professional temporary FM, on Indian reservation in beautiful C media - Community Club Awards (CCA), 30 year old creative street salesperson (no managers) who want to tral Oregon, full -time positions, new station with all r for re- merchandising plan has immediate openings make some really big money This is a dynamic, fast equipment, good salary. excellent benefits. A minim gional representatives. Fulltime, Monday- Friday sales growing and competitive market. All replies held in of three years' experience. Tentative fall start up de travel. Media management sales required. Draw strictest confidence. Send resume to Box 278, Fort Send tape and resume to Personnel Manager, P.O. E against substantial /write for personal commission. Call Myers, FL 33902. EOE. C, Warm Springs, OR 97761. interview John C. Gilmore, President, P.O. Box 151 Westport, CT 06881, 203 -226 -3377. I need pro's. If you can sell and can prove it, name your price. Arbitron top -rated FM in 14 county area in North- Senior Sales Executive wanted for Tyler, Texas Class west Missouri. Very ag oriented. Resume and sales C FM. Excellent position for knowledgeable, profes- history to Dick Harlan, Sales Manager, KMZU, 102 N sional broadcaster with appreciation for excellence. Mason. Carrollton, MO 64633. HELP WANTED TECHNICAL Must be good producer, leader, trainer. Personality easy listening station (Churchill) enjoys credibility in 23.2 Share. Number 1 in market. WOMP -FM has a Chief engineer: for Wisconsin AM/FM station. Knc booming East Texas Marketplace. Send resume and sales position open with an outstanding list for an ag- edge of AM directionals, automation, high power references to: Dudley Waller, Waller Broadcasting Inc., gressive salesperson with the right qualifications. Re- required. Group owned station with highest gut P.O. Box 1648, Jacksonville, Texas 75766 or phone sume and references to: Bob Dodenhoff, WOMP goals & standards as requirements. Experienced 214 586 -2527. EOE. AM /FM, Box 448, Wheeling, WV 26003. EUE. salary requirements apply to Box R -118.

Broadcasting Aug 5 1985 on hief engineer. KPLX -FM, Dallas. Susquehanna SITUATIONS WANTED MANAGEMENT Sports Director with PBP. Small market, looking for oadcasting is seeking an experienced Chief Engi move up. Minor league baseball, network experience. General manager with a high level of success built on !er for our Country format, Class C. Strong Audio. RF. Sales, news. production for commercial r management station. Da- Studio Maintenance with construction experience. 20 years as a consistent producer. vid:- 618 -627 -2844. Ind resumes to Norman Phillips, Western Region En- Take charge individual with strong organizational skills neering Manager. 411 Ryan Plaza Dr., Arlington, TX An aggressive achiever with excellent credentials Sportscasting professional is ready to settle behind 1011. EOE /M -F. seeking new challenge. Box R -111. your sports microphone for many seasons to come. Call Dennis in Ohio, 614 -666 -7033, anytime. roadcast engineer. Audio/video engineer. Memphis Money maker! Fact: the difference between winning ate University's department of theater and communi- and losing in this business is the difference between SITUATIONS WANTED TECHNICAL uion arts. Chief operator for WSMS -FM 92, Universi- GM's. And. face it, the best GM's are generally bottom 15 s radio station. Inclusive of all equipment installation, line part owners who spend money as if it were their years' experience. 1st phone chief operator, an- pair and maintenance in labs and classrooms. Over - own, because it is! Options: 1)Offer an equity position nouncer, farm news, production and most phases of res all FCC related documents for radio station. Quali- to a proven pro who knows what he's doing (because radio Seeking permanent position in Minnesota or :ations: A.S. in electronics technology, or military he's done it, repeatedly!). 2)Offer an opportunity to Iowa, but will relocate anywhere in Midwest. 319-636- ectronics school (B.S. /E.T. preferred) and two years earn ownership. 3) Otter a combination of options! It 2493. need with industry-wide :perience in radio or TV broadcasting or directly relat- you a complete -charge pro an SITUATIONS WANTED PROGRAMMING, f field. Salary: $17,424- $19,344. Send letter of appli- reputation for developing winners and building cham- PRODUCTION, OTHERS rtion and resume to: Robert McDowell, Department of pionship sales teams, someone who knows how to ¡eater and Communications Arts, Memphis State Uni - carve up a market and cover it wall -to -wall and a cost - Experienced Program director, production manager, rrsity, Memphis, TN 38152. Application due by Au- conscious GM who knows how to collect what is sold. news and sports director interested in moving to Ha- ist 9, 1985. Position available September 2, 1985. and, finally, someone whose expertise will pay off from waii. 7 years' experience. Please write box R -160. day one (as my references will confirm) then let's talk orida. Full charge CE. State -of -art AM stereo /FM ste- about winning, together. Box R -159. Copywriter plus! Pursuing my speciality writing effec- o mid -size market. Reply with resume and salary re- tive copy quickly and creatively. Production with char- Iirements. Box S -21. EOE. Profits Doubled at this medium AM /FM combo. Seek- acter voices. too! Tim, 608 -784 -3725. ing long tern opportunity in the South. Experienc... in dudes successful management, sales, programming. HELP WANTED NEWS technical and motivation. Adequately capitalized tur t- :ws/Commercial announcer for small market FM in around welcomed. Box R -151. rautiful mountains. Send T &R to KIHX -FM, PO. Box TELEVISION GM by age of 25 and ownership by 29. Now with 16 523, Prescott Valley. AZ 86312. years' experience and GSM, GM, and CEO. Have pro- HELP WANTED MANAGEMENT grammed some of America's largest, most dominate me Reporter for AM /FM. One Tennesee's of out - ARB shares and have been resonsible for some phe- Operations manager. Network affiliate, top 40 market. Inding new stations. Rush T &R to R.M. McKay. Jr., nomenal sales successes. Looking for group executive Send resume. salary requirements to Box R -137. EOE.

Broadcasting Aug 5 1985 National Sales Manager WSOC -TV ABC /Cox affiliate Chief Engineer for growing NBC affiliate in the DC- Engineering Manager for a top 25 midwest netwc has opening for national sales manager. Two years' Baltimore area. Must have 5 years' television exper- affiliated station. Exceptional studio and transmit) local sales and rep experience required. National ience. Must currently be chief, assistant chief, or main- building with state of the art equipment. Ideal cani sales management experience preferred. Call -Jerry tenance supervisor. Experienced with UHF transmitter, date will have an extensive knowledge of installatit Pelletier, General Sales Manager, 704-335-4717. studio and ENG cameras, 3/4" and 2" tape machines, and maintenance, experience with capital and operi EOE/MF and satellite. Good skills in personnel, management, ing budgets, degree or equivalent, positive peop' training, and budgeting. Salary commensurate with ex- handling skills and strong desire to excel. Top sala immediate ABC TVAccount Executive: opening at an perience. Attractive benefits. Send resume and salary and benefits. All letters will be confidential. EOE. Ref affiliate /major market station for an account executive. requirements to Personnel, WHAG -TV, 13 East Wash- Box S -22. in be Heavy experience TV spot sales: person should ington Street, Hagerstown, MD 21740. EOE. outgoing, sociable, creative and positive thinking. Sub- ENG cameraperson needed. Must have experien mit resumes to: David Garvin, KSTP -TV, 3415 Universi with three tube camera, 3/4" portable recorders, fie needed for single person ty Avenue, St. Paul, MN 55114. Equal Opportunity Em- TV Master control operator lighting and audio. Basic editing skill desirable. I ployer, MIE operation of automated master control and remote con- lingual (Eng./Span.) preferred. Send resume to B. Ma trol of UHF transmitter. Previous master control exper- gio, P.O.Box 5224, Glendale, CA 91201. EOE. Local Salesperson WKRC -TV Cincinnati is seeking an ience with references required. Experience with UHF aggressive, energetic, self- motivated, career oriented transmitter operation and single person operation de- TV STUDIO SUPERVISOR needed to handle lighti local salesperson. Applicant should have broadcast sired. Bi- lingual (Eng. /Span.) preferred. Send resume and set construction. Also work as cameraperson. E sales experience with a proven ability to generate new to P Gallagher, 1139 Grand Central Ave., Glendale, CA perience and references required. Bi- lingual (En business. This is an excellent opportunity for advance- 91201. EOE. Span.) preferred. Send resume to B. Maggio, P.O. B ment. Please submit resumes including references to 5224, Glendale, CA 91201. EOE. John Dawson, General Sales Manager, WKRC -TV, Assistant Chief Engineer. Are you ready for an up- 1909 Highland Ave., Cincinnati, OH 45219. An Equal ward move? Independent television station needs an Opportunity Employer. experienced individual to handle expansion projects, HELP WANTED NEWS budgets and daily operations. Salary competitive with New Indy in San Antonio area needs local sales man- other mid -atlantic major market television stations. Box News general assignment reporter /anchor and ne ager. Local slaes experience required. Call Morrie S -5. production director who can switch a tight creat Beitch 512- 226 -9775. EOE. pews -- Experience required in both positions --Medit For telecommunications Assistant to Chief Engineer. market station on the move to #1. Send Resume to Account Executive -Just sold and rebuilding Midwest Multi -use telecommunications facility on West division. R -134. An Equal Opportunity Employer. Top 100 Indy. Seek assertive, proven local A/E. Prefer Windsor Campus includes public radio station WWFM independent experience. Top list available. Right per- county -wide cable TV network, closed circuit N ITFS, Anchor /Producer for a major weekday newscasts son to be groomed for sales management. Contact TV studio and control room facilities, five meter NRO fast growing #1 Nielsen rated affiliate in the Florenc Larry Halcomb, Bloomington ComCo Inc., 1328 E. Em- and radio, N telecommunications technology aca- Myrtle Beach market. Our anchorman is leaving of pire, Bloomington, IL 61701. 1- 309-662 -4373. EOE, demic programs. Requires maintenance and construc- five years to enter family business. Applicants shot M /F. tion experience in radio and /or TV BA or M degree have reporting and some producing /anchoring exp desirable. Salary $18,000 to $23,000, excellent fringe ience. Leadership qualities and maturity are mue HELP WANTED TECHNICAL benefits. Respond in writing to: Mercer County Com- Tape/resume to Jan Pate, News Director, WPDE- munity College, Personnel Services, Dept. WG, P.O. Box F -15, Florence, SC 29501. EOE/ME Experienced staff engineer for TV station master con- Box B, Trenton, NJ 08690, An equal opportunity/ affir trol operation. Three years prior experience required. mative action employer. South Florida affiliate needs creative news photog FCC license desirable Send resume to Charlie Smith, pher/editor. 2 years experience, minimum. Top -not C.E., KRLD -N 1033 Metromedia Place, Dallas, TX Maintenance Engineer: Engineer for stereo TV sta- operation with visual emphasis. Send tape and resut 75247. EOE. tion, production facility, and uplink facility Experienced to: WBBH -TV, 3719 Central Ave., Ft. Myers, FL 339( in RCATCR 100, RCA 600, Grass Valley Switchers, 1" Leading Chicago film and tape production company machines. Good audio background helpful. Competi- News Producer. Opening for qualified news produc seeks experienced, self -starting engineer. This key tive salary, benefits. M/F EOE. Send resumes to KPLR- minimum 2 -years experience. Good conversatio person will be responsible for maintenance and oper- TV Rod Wsdom, 4935 Lindell Blvd., St. Louis, MO writing skills and good news judgment a must. We ation of our 1" edit system, cameras, etc. 5 years exper- 63108. 314-454-6310. looking for someone who places a high priority on to ience and college degree preferred. Excellent salary news and issues. Salary depends on experience. Se and benefits. Box R -119. TV studio maintenance engineer. Must have minimum resume to Ed Scripps, KJRH -TV P.O. Box 2, Tulsa, t 2 -3 years' video and maintenance experience, pos- 74105. No Phone calls. Television Maintenance Engineer. Requires exper- sess FCC license. Work with full color studios with ca ience in the following areas: 1. VTR and VCR mainte- ble channel. Do occasional remotes. Salary commen- Weatherman/Meteorologist for medium market s nance and operation, 2.Knowledge of computergraph- surate with background, experience. Position open: fion with the best equipment available. Send resur ics and computer editing, 3. General television Sept. 1, 1985. Application deadline: Aug. 19 or until tape and salary requirements to Andy Shaw KCEN- broadcast maintenance standards, 4. Must be able to filled. Send up -to -date resume and three current refer- Box 188, Temple, TX 76503. EOE. No calls please work with little supervision in a responsible manner. ences to: Chairman, Department of Journalism and Ra- rated Salary range: Mid 20's DOE. Submit resume to: Chief Weather Anchor. Number-one station seek dio -TV, Box 2456, Murray State University, Murray, KY knowledgeable weather anchor for Monday -Fric Engineer, KEYT -N, P.O. Drawer "X ", Santa Barbara, CA 42071. Department has 340 majors in four sequences, 93102. KEYT -TV is an EEO Employer. newscasts. Meteorologist preferred, but will consir 20 masters students, 11 faculty /staff members. Locat- others. Person hired will also help formulate a weatl near large lakeland Maintenance Engineer. Experienced, all phases of ed in southwestern Kentucky area. center. Growth opportunity, group operation. EOE/I equipment maintenance. UHF transmitter experience An equal opportunity/affirmative action employer. Send tape/resume to: Stew Kasloff, News Direc preffered. General class license required. EOE Re- WV1ATelevision, P.O. Box 1930, Bluefield. West Virgi sumes to Bruce Sherman -- KNXV -TV. 4625 S. 33rd Maintenance Engineer. Large Philadelphia TV pro- 24701. Place, Phoenix, AZ 85040. duction facility Excellent pay /benefits. Background in Sony 1100, 2000, HL -79E, and Digital desired. Also Sports Director wanted: Strong air presentation e Transmitter Supervisor for TV-AM -FM including AM- ADO, Paint Box, Dubner, Chyron, IV & CMX helpful. Call heavy emphasis on local sports. Must be able to sh FM studios and E.N.G. video equipment. Minimum five Clint, 215-568 -4134. and edit. No beginners but will considergood weeks years experience required. EOE. Keith Reynolds, CE, sports anchor or reporters. Resume and salary hist KNO TV, Highway 63 North, Kirksville, MO 63501, ENG Technician, skilled in maintenance /repair of to Box S -12. 816 -665.7781. SONY field and edit equipment, plus microwave sys tems. Proven track record essential Letter, resume, Executive News Producer sought by Northeast r Chief Remote Engineer- New Hampshire Public Tele- references (no phones) to: Jim Peppard, News Direc- work affiliate. Imaginative, organized, people -pert 2 previous vision, a rapidly growing three- station network with sig- tor, WIVB -TV Elmwood Ave., Buffalo, NY 14207. EOE. with sharp news judgement, -5 years' exp nal carried to portion of four states, seeks skilled engi- ience, and college degree. EOE. Send letter, resumf neering manager to operate and maintain 36 -foot fully Video Technician for TV broadcast station: operate 1" Box S -6. equipped mobile unit and portable microwave sys- and 3/4" videotape recorders, adjust cameras, some Aggressive Meteorologist wanted: Must have strc tems. Heavy station production plus commercial rent- editing. Some video training and experience required. als throughout New England. Develops and manages on -air performance, and a desire to be #1, work y Experience with Sony BVU800, NEC DVE, Chyron latest state of the art forecasting equipment includ annual operating budget, conducts site surveys, su- RGU, and Ampex 1" desired. Send resume to B. Mag- pervises production crews during remotes, coordi- Doppler radar. No beginners but will consider strc gio, P.O. Box 5224, Glendale, CA 91201. EOE. history nates and schedules maintenance. Works with Director small market talent, resume and salary to Bo) of Production on marketing and maintaining customer Maintenance Technician needed to install, repair and 11. relations. Associate's degree in Electronics or equiv- operate all types of broadcast equipment.Two year Major Market capitol bureau seeks aggressive rep alent and five years experience in broadcasting or re- electronics degree or equivalent, ENG maintenance ers, who can work fast and produce bright well mov lated electronics. First class or general class FCC radio experience required. Send resume and salary require- packages under tight deadlines. S -10. telephone license. Salary range $21,230 to $33,000, ments by August 16, to Personnel Director, WHOI, 500 commensurate with experience. NHPTV is located on N. Stewart St., Creve Coeur, IL 61611. EOE. Anchors/sports /reporters. for top one -hundred n the New Hampshire Seacoast 60 miles north of Boston. ket. As a result of a take -over we are restaffing a Send resume including current salary by August 23, Story Editor Opening for a top video editor with nation- expanding our news department. Send tape and in 1985 to: Director of Engineering, NHPTV, Box 1100, al experience segment or story editing for assign- sume to Mark Lipps, KMTC, 3000 E. Cherry St., Spri Durham, NH 03824. ment to work with PM Magazine. Must be fast and field, MO 65804. technically proficient with Convergence 104/204, 3/4" Satellite and Production Engineer. Satellite Network in and 1" tape. Excellent ability to work with producers TV News Reporter for award winning Gulf Coast New Jersey seeking engineer with experience in studio required. Send resume and reel to: Varitel Video, Attn: tion. Experienced reporters only Send tape, resL production and uplinking. Resume and salary history to General Manager, 350 Townsend St., San Francisco, and salary requirements to: James Smith, News Dir Box R -171. CA 94107. No phone calls, tapes will be returned. tor, KPLC -TV, P.O. Box 1488, Lake Charles, LA 70E

Broadcasting Aug 5 1985 V News reporter /producer: To compile stories for CoAnchor/Reporter: Murrow Award winning station in TV GSM with 16 years' experience wishes to move alf -hour daily Delaware news show and to produce 36th market needs warm communicator to team with onward and upward. Experience includes indy and 3ecials. Requires TV reporting experience and strong male co- anchor on weekends. Tape and resume to affiliate stations; national, regional and local sales. Pre- rsearch, writing, interviewing, and on -air reporting Gary Long, VP/News, KOCO -N P.O. Box 14555 OKC. fer Georgia or Florida, but will consider Southeast. Box

reathercaster needed soon for number one news SITUATIONS WANTED MANAGEMENT Estrella Communications is now accepting resumes in am Eugene. Oregon. Meteorologist preferred, on- m the areas of production, engineering, sales, pro- r experience required. Wb have graphics machine Current GSM in medium market ready to move up in gramming, promotion, news and clerical assistance for 1d satellite retrieval. Send resume and tape to Bob rank or market size. Proven track record in both local a new Spanish -language TV station in Los Angeles. Bi- Director, P.O. erns, News KEZI, Box 7009, Eugene, and national sales managment. Will consider NSM in lingual preferred. Send resume to B. Maggio, Box R 97401. EOE. top 50 market. Box R -84. 5224, Glendale, CA 91201. EOE.

Broadcasting Aug 5 1985 nn Videographer/ field director. Creative, professional MISCELLANEOUS New end used radio broadcast and microwav with a minimum of three years' experience shooting, towers. Complete nationwide sales and service, ere( Improve directing, and editing single camera documentaries, Time sales training manual: sales perfor- fion specialists. Bonded with 25 yrs. experience (Turr know: featured, performances, and promos. Thorough under- mance. Everything salespeople should techni- key Operations), T.M.C.I. 402-467-3629. cal information, attitude, organization, follow -up, pack- standing of both historical and state -of -the -art cinema- Blank Tape, half price! Perfect for editing, dubbinç tic/video techniques required. $14,000-$16,000 plus aging. independent television, specials, prospecting. with An- field or studio recording, commercials, resumes, st( good benefit package. Personnel Office, WNPB-N Written by professional 20 years experience. Media Training 212 -8063. dent projects, training, copying, etc. ELCON evaluate Box TV-24, Morgantown, WV 26507. Resume and tape tonelli Center. -206 3/4" videocassettes guaranteed broadcast quality T deadline: August 16th. EOE. Free joke packet. Writers: George Bissessar Morne order, call Carpel Video, Inc., collect, 310 -845 -888f Robert Makinson, GPO Producer/Writer. We need a creative, experienced Gallant, G.A. Sailing. Contact: Box Brooklyn, NY 11202. 718-855 -5057. 3/4 "Evaluated Videotape! Guaranteed to look an producer /writer to assist in the creation of local and 3341, work as new Prices: mini -20's $7.49, large 20's ( national programs. This is a challenging position in an Announcers! Break-in to the radio/TV voice -over busi- shorter $6.99, 30 minutes $9.49, 60 minutes $12.4f which demands and rewards first rate environment ness! Info -packed cassette tells how Send check for ELCON evaluated, shrink wrapped and delivered fre( work. Superior writing and producing skills required, $4.95 The Wiceworks, Inc., Box 17115, Greenville, to: Master broadcast quality at half the price. Hundreds < plus ability to make public presentations and develop SC 29606. (SC residents add 5% sales tax.) Allow 2 thousands sold to professional users. To order call Ca programs form concept to broadcast. Position begins weeks for delivery. pet Video. Inc., collect, 301-845 -8888. Sept. Salary to mid 20's. Please send resume, writing samples and reel to: Box S, KTCA -TV, 1640 Come Ave- Promotional Bonanza: 80 selected pages from re- 3KW FM, CCA 3000E (1973) w/1980 solid state synths nue, St. Paul, MN 55108. An equal opportunity employ- cent issues of two nationally circulated promotion sized exciter. On air, full power, proof, exc. cond. Ce er. news -letters. $17.50 postage paid. PROMO, Box M. Cooper/Transcom Corp., 215-379 -6585 50108, Lighthouse Point, FL 33064. Telecine, that's our specialty. Free lists. RCATP66, RC FR -35, RCA FP -35, Eastman 250, 275, & 285, Eastma FOR SALE EQUIPMENT PD -1, RCATK -27 & 28s, RCATP -7B, readers, splicer: ALLIED FIELDS preview projectors, great prices. Trade -in your of AM and FM transmitters-used, excellent condition. gear. International Cinema, 6750 NE 4th Court, Miarr HELP WANTED TECHNICAL Guaranteed. Financing available. Transcom. 215- FL 33138. Ph:305- 756 -0699, TLX 522071. 379 -6585. Project Engineer: Data delivery, PBS. Opportunity to Hitachi HR- 100.1 " "C" low hours. new Spare Head, A participate in the development of state of the art, data TV Transmitter Harris BT18H parallel VHF high band case. 2 Batt.. OC, Manuals: $19.000. 312- 880 -594: communications systems for PBS and it's member sta- rated 38 KW 13 years old. Presently in use. Available inventory redut tions. Duties will include design, development, testing August 1. 1985. Call Chief Engineer, WJCT Jackson- New Conrac color monitors, summer rack mount cabin. and implementation of new satellite and broadcast de- ville, FL 904-353 -7770. tion sale, 6200 Series 13" & 19" and models. sale price $3400.00 fr livery systems. BSEE and minimum of 3 years' exper- List prices $5000.00, New TV start-ups. Fast, cost effective construction. -5143, TX 800 ience in data and satellite or broadcast engineering any model in stock. US 800 -531 -25' Top quality equipment at lowest costs. Business plans, required. Excellent benefits and salary requirements 8286. financing available. Quality Media, 404-324 -1271. commensurate with experience. Respond with letter of intent, resume and salary history to: PBS, ATTN: Sheila New UHF transmitters. Silverline 60kw high-efficiency Ellington, 475 L'Enfant Plaza, S.W.. Washington, D.C. UHF transmitters, dual exciters, Pulsar, all standard, at 20024. EOE/AA. an amazing price. Quality Media, 404-324 -1271. RADIO Engineering Consultant. A.D. Ring & Associates, PC. Used TV transmitters- 30 and 60 kw UHF, Dual 38 kw consulting radio engineers since 1941, seeks radio/TV Harris HI -Band VHF, 1kw Emcee UHF LPN call for Management engineers with 3 -5 years industry experience and BS in your needs. Quality Media Corporation, 404 -324- Help Wanted EE or physics. Prior consluting experience not neces- 1271. sary; relocation required. EOE, M/F Send resume and salary requirements to 1140 19th St., N.W., Suite 500, RCA TCR -100 2" cart - (2) available with 2,000 tapes. Washington, Call for details and low price. Quality Media Corpora- WFUV tion. 404 -324 -1271. Manager, 55KW UHF TV transmitter, GE. Excellent condition; Direct all aspects of the station HELP WANTED NEWS available now Also, other AM -FM -TV transmitters; ma- including policy, programming, jor production gear. We buy & sell. Many spare tubes & Looking for a job? Professional Broadcasters can parts for transmitters. Ray LaRue, 813-685 -2938. budget, & fnd- raising. WFUV is a help. Box 66173 -B. Roseville, MI 48066. Used 660ft. tower inside ladder, very heavy, ideal for 50,000 -watt metro -New York N Class C FM, etc. Excellent condition, can re -erect non -commercial educational ra- this area $40,000.00 Buzz or Gary DeJarlais. Phone WANTED TO BUY EQUIPMENT 507 -895 -2285. dio station. Supervise profe- 250, 500. 1,000 and 5,000 watt AM -FM trans- Wanting 50KW AM, CONTINENTAL 317 C1(1968), upgraded in sional engineer & student staff. mitters. Guarantee Radio Supply Corp., 1314 Iturbide part to C2 by factory in 1981, on air, full power, many Street, Laredo, TX 78040. Manuel Flores 512 -723- of FCC spares, w/FCC proof. Call M. Cooper/Transcom Corp.. Knowledge broadcasting 3331. 215-379 -6585. regulations. Position available Instant cash- highest prices. We buy TV transmitters Class A FM equipment package, complete including immediately. Excellent University and studio equipment. $1.000 reward for information 300ft. tower, studios, audio and monitors. 'UNDER leading to our purchase of a good UHF transmitter. $50.000. Call Transcom Corp., 215-379 -6585. benefits package. Send vitae, re- 404-324 -1271. Quality Media, phone num- 20KW FM & 5KW AM, CCA 20,000DS (1972) w /exciter ferences (including and stereo. on air w /FCC proof. Gates BC5P excellent bers), & salary history by Aug. 19 cond. 125% Mod., spares & FCC proof. Call M. Coo - RADIO PROGRAMING per/Transcom Corp.. 215-379 -6585 to Dr. Joseph J. McGowen, Jr., Radio & TV Bingo. Oldest promotion in the industry. New manufacturer of UHF, LPN FCC type accepted Vice President for Student Af- Copyright 1962. Nbrld Wide Bingo, PO. Box 2311, solid state transmitters has three 100 watt prototype fairs, 100 Keating Hall, Fordham Littleton, CO 80122. 303 -795 -3288. units for sale. New warranty, $13,500 each, immediate delivery, call CommTele anytime 713-479-1614. University, Bronx, NY 10458. Attention radio stations with a dish. Looking at Sat - Com IR, a proven winner coming your way Sept. 1 -- Remote truck: 35' 5th -wheel gooseneck trailer and AA/EOE/M /F /HN America's first and most successful Syndicated Real 1980 seven -passenger pickup truck. $13.000. 201- Estate 2 -way talk show will be fed live each Sunday at 287 -3626 11 am EST- -Barter Basis with excellent local avails per fect for your Real Estate. Builders. Developers and Fi- FM transmitters: 20, 10, 7.5, 3,5, 1, and .25 KW Conti- nancial Clients. Stations now being cleared on a first nental Communications, Box 78219, St. Louis, MO FORDHAM come, first served, exclusive market basis. Get your 63178, 314-664-4497. piece of the Real Estate Advertising Dollar in your mar- Umversity AM transmitters: 50, 5, 2.5, 1, 250, and .05 KW. Conti- cleared report 100% sales of ketplace! First 50 markets nental communications. Box 78219, St. Louis. MO list- it live tape -de- local avails with a waiting -play or 63178, 314 -664 -4497. layed. Hosted by America's only nationally syndicated TV & radio personality covering the world of real estate, 2- TCR100 Video Cart Machines, Pinzone Systems. CHAIN OF MEDIA who has appeared on ABC's Nightline, and is currently well maintained and operating, with 2700 cans. John MARKET STATIONS seen weekly on PBS stations nationwide. The show will McNally, KWTV 405-843 -6641. needs who want be cross -promoted on TV, with a heavy national cam aggressive people to be paign to attract listeners and advertisers. To clear your 3 Thomson MC601 color cameras, Fujinon 14 X 1 managers or sales managers. Contact station, call Diana Calland 202-662-8900, or write In- lenses, CCU's with Multi Core interface, rear VE zoom Pat Demaree, 501 -521 -5566, P.O. Box focus Walter J. Edel, 212-689- side Real Estate, Suite 1267, National Press Building, & controls. Contact 878, Fayetteville, AR 72702. EOE. Washington. D.C. 20045. 1040.

Broadcasting Aug 5 1985 Help Wanted Management Help Wanted Sales Continued Continued

utr COU Regional Sales Manager REGIONAL Positions Available MANAGER ß 5 Broadcast media's oldest, nationally and internationally known, thirty- year -old Radio /TV sales promotion company with a coast -to- coast, 50 state, track -record, servicing over 100 AM /FM /TV clients UNITED STATES RADIO NETWORKS, the only yearly, has immediate openings for several Regional Sales Mana- independently owned radio network in the coun- gers to call on station VP /General Managers. try has an immediate opening for a highly moti- Media sales experience required. Full -Time travel (Monday through vated and enthusiastic Regional Manager, Affili- Friday), five state area. Expense advance provided against substan- ate Relations. Primary responsibility will be the affiliation of radio stations for the Network in the tial commission. Send resume including references, insured of top 100 metro major markets in the midwest re- complete confidentiality. Include current or prior earnings. Per- gion. sonal interview arranged. The ideal candidate should have a minimum of 5 years radio network or related broadcasting COMMUNITY CLUB AWARDS P.O. BOX 151 WESTPORT. CT 06881 Tel. 203/226 -3377 experience. Good communication and admin- istrative skills are essential and the ability to understand affiliate requirements and prob- lems. Qualified individuals are invited to send resume in confidence to: UNITED STATIONS RADIO NETWORKS ADVERTISING 1440 Broadway New York, NY 10018 Account Executive ATTN: Administration Radio Sales Department AR Lappin Communications, Fla., Inc. is expand- EOE, M F ing and has an immediate opening for an ex- Katz Radio - America's perienced account executive with manage- largest national radio repre- Help Wanted Sales ment potential. sentative is looking for WE OFFER: aggressive salespeople to fill immediate expansion open- EAST COAST REPS - EXCLUSIVE FORMAT ings in various Radio Sophisticated KLOK -FM - HIGHLY VISIBLE PROMOTIONS Katz - AGGRESSIVE SALES SUPPORT offices across the country. if San Francisco is looking for PROGRAMS you are interested in estab- polished East Coast sales lishing a solid career in THE MOST ATTRACTIVE a company which recognizes people who want to make a COMPENSATION PACKAGE IN SOUTH the FLORIDA. potential for growth, name for themselves on the please send resume in confi- West Coast. YOUR QUALIFICATIONS MUST INCLUDE: dence to: Dick Romanick - TWO YEARS EXPERIENCE SELLING Contact DIRECT AND AGENCY ACCOUNTS President - SUCCESSFUL, DOCUMENTED General Sales Manager Philip C. Davis TRACK RECORD 415- 788 -2022 - REFERENCES Katz Radio 1 Dag Hammarskjold Plaza Send resume to or call: New York, NY 10017 Joseph Nuckols (212) 572-5560 Vice President/General Manager Lappin Communications, Fla., Inc. WNJY-FM KATZ COMMUNICATIONS INC CLASSIFIED P.O. Box 10386 An Employee-Owned Company West Palm Beach, FL 33404 ADVERTISING (305) 842 -4616 IA. EQUAL OPPORTUNITY EMPLOYER il IS YOUR LAPPIN COMMUNICATIONS A Katz Radio. The best. WNJY -FM WMAS AM-FM BEST BUY .. Palm Beach, FL, Springfield, Mass.

This space could be Situations Wanted Management Situations Wanted Announcers working for you for a very low cost ... and it LOOKING FOR A GM THE MOST FROM reaches a most OR GSM? YOUR MORNING! Dynamic AM drive specialist seeks Total Broadcast responsive audience. background. new home. Track record shows in- Sunbelt preferred. stant ratings & revenue. FM only If RUSTY GOLD. you're serious about success, we 512-686 -4661. should talk. 609 -737 -1421.

Broadcasting Aug 5 1985 A5 TELEVISION Help Wanted Sales Help Wanted News Help Wanted Management MARKETING NEWS EXECUTIVE PROMOTION JOIN CHANNEL 57 IN PHILADELPHIA AND CHANNEL 66 IN CHICAGO! Nielsen TV Ratings SPECIALIST We need experienced television broadcast Responsible for all phases of on -air news professionals with a minimum of 5 ears ex- Recent growth in syndication and promotion, three to five years experience perience who want the challenge ofy business creates an immediate in Television Advertising /Promotion or the new Channel 57 serving the Philadelphia opening in New York. area and Channel 66 serving Chicago. We Television News Production preferably at promise you a unique opportunity for profes- Responsibilities will include selling a network affiliate station, exceptional sional growth and a rich and rewarding expe- and effective servicing of syndica- creative writing skills, thorough knowl- rience as Grant Broadcasting expands its tors and program producers. Back- edge of all phases of television produc- operation to Philadelphia and Chicago. ground should include syndication tion, experience in working with graphics, If you want to be a part of the original team in sales or buying, familiarization animation and music production. Corn - one of these major markets, send a resume to with ratings data, good academic plete resume and salary requirements to: Milton Grant, P.O. Box 4633, Miami, Florida credentials and a stable employ- 33014. Opportunities are available for: ment history. DIRECTOR OF ADVERTISING & PROMOTION 1 Chief Engineer Pay and benefits are competi- 2 Studio KXAS -TV & Transmitter Supervisor tive...working environment 3 Program Director PO. BOX 1780 4 Salespersons stimulating. FORT WORTH, TEXAS 76101 -1780 5 Executive Secretaries Send letter (which must include 6 Traffic Manager desired salary) and resume to: DO NOT SEND TAPES OR 7 Promotion Manager WRITING SAMPLES AT THIS TIME 8 Production Manger Carolyn Thomas 9 Accounting Personnel Personnel Administrator, Dept. B 10 Art Director 11 Producers A.C. l°i KXAS-TV All contacts will be strictly confidential Nielsen Company Dallas/ Fort Worth E.O.E. -M 'F 1290 Avenue of the Americas GRANT BROADCASTING SYSTEM, INC. New York, NY 10104 An Equal Opportunity Employer m/f No Phone Calls, Please DOCUMENTARY TYPE PRODUCTION Help Wanted Technical IAAtr are former broadcast journalist using the latest pro- DIRECTOR OF duction technology to produce video-based marketing FINANCE AND and training packages for business and industry Join ADMINISTRATION us. and put your writing and producing skills to work in an exciting, challenging environment. Minimum of five NW public television station seeks professional TV TECHNICAL years TV news experience required. firm. Salary and to assume senior managemant responsibility DIRECTOR benefits package commensurate with experience. for all finacial and administrative services. $9.3 Send resume, references, and tape to: million annual station budget and staff of 150. The Christian Broadcasting Network, Posistion will plan and coordinate station move Inc., an evangelical Christian ministry, lo- VIDEA, LTD. to a new facility in Summer 1986. Requires: cated in Virginia Beach, Va. has an imme- 200 Guaranty Bank Building Bachelor's in Business Administration of relat- diate opening for a Technical Director in Cedar Rapids, Iowa 52401 ed field, years' EOE M -F and seven experience includ- their Production Services division. The ing finance, administrative services and hu- qualified candidate will have 5 man resources management in a private, years ex- perience in public or non -profit organization. Successful live television with news ex- appplicant must have excellent interpersonal perience a must. Position requires quali- METEOROLOGIST skills, icluding ability to work well with levels fied video operator with general all au- of station staff, management, board and gener- knowledge of engineering, audio /video Network affiliate with top 100 al public. Strong oral and written comunication routing, digital video effects, and all dience in Biloxi, Mississipp skills essential Successful applicant should areas of production...camera, audio, seeking meteorologist who likes have awareness and appreciation public of lighting, videotape. Must be able to work goals sunny South. Station has radar, television and objectives. well under pressure and willing to work NAFAX and the latest in weather SALARY RANGE: $2.549 -$4,110 per month, nights, holidays and weekends. If you plus liberal benefits. feel led and wish to serve, send resume graphics. Rush resume and vid- Send letter of application, resume and f ive- and salary requirements, in confidence eo cassette to Dave Vincent history to: KCTS/9, year salary General Manag- to: Director, WLOX -TV, P.O er's Office, ATTN: Pat Nbodley, 4045 Brooklyn News Ave. NE, Seattle, WA 98105. Must be post- The Christian Broadcasting Network, Box 4596, Biloxi, MS 35935 marked by August 21, 1985. KCTS/9 is an affir- Inc. 4596 or call 601 -896 -1313 mative action/equal opportunity employer. Employment Dept.. Box TD CBN Center EOE, M/F KCTSeattle/9 Virginia Beach, VA 23463 CBN is an equal opportunity Help Wanted Programing, employer. Production, Others VIDEOTAPE TECHNICAL SUPERVISOR Video post -production facility seeks Videotape THIS PUBLICATION IS AVAILABLE IN MICROFORM Supervisor with extensive knowledge of Sony University Microfilms International 1" and 3/4" equipment and CMX editing sys- tems. Engineering background a plus. Admin- 300 PR., Arbor. Zeeb Road. Dept Ann MI 48106 istrative and organizational abilities required. Midwest location. Box S -18.

Broadcasting Aug 5 1985 AR Help Wanted Programing, Production, Others

NEWS PROMOTION #1 Station, Top 10 Market HOST America's live nightly talk show on PBS is looking for a new host. producer in a major If you are the super news promotion Our format is changing and the market, or the promotion manager in a medium market, staff is expanding. If you can han- Washington's dominant, #1 CBS affiliate wants you! dle news, entertainment, con- sumer issues and a variety of a of the aggressive, creative team You'll be key member all in one, we successful feature assignments that has helped make WDVM -TV one of the most want to hear from you. CBS affiliates in the country. Please send a resume and a 3/4 " You'll have the opportunity for creative expression, work on tape of your work to: big- budget productions and be given high profile credit for Personnel Director your work --plus a good working environment in America's WTVSIChannel 56 showplace! 7441 Second Boulevard Detroit, MI 46202.2796 Top salary and benefits. AN EQUAL OPPORTUNITY EMPLOYER Rush tape and resume to: Mark DeSantis Promotion Manager CREATIVITY TO BURN... WDVM -TV that's just the first requirement you'll need to 4001 Brandywine St., NW become the Senior Promotion Producer at Washington, D.C. 20016 KDKA -TV in Pittsburgh. You must also be a first rate writer, equally adept with television, radio and print copy You must work well with a variety An Opportunity Employer of intense creative types, yet be comfortable taking charge during studio and field produc- 1/ tion. you'll need at least two years major market experience. And did we mention your superb organizational skills? Send a letter, resume. and cassettes of your television and radio pro- mos to Arthur Greenwald. Creative Services Associate uirecior ON -AIR PRODUCER Director, KDKA -N One Gateway Center, Pitts- burgh. PA 15222. KDKA -TV a Group W station, of Programming Leading independent in top is an equal opportunity employer. Katz Television ten market looking for that unusu- Continental al promotion producer who can Wanted Programing, Katz Television Continental is merchandise our station's pro- Situations its programming Production, Others expanding gramming in way that is fresh department and has an a immediate opening for an and imaginative. Associate Director to consult The candidate must possess SCORE POINTS WITH YOUR VIEWERS its represented stations on the kind of creativity, motivation programming and promotion EXPERIENCED strategies. and sense of humor that gener- Knowledgable TV spocscaster seeks PBP in all If you have a proven track ates "rating points." Particular sports. MBA, with paying, coaching, and ad- record in station program- strengths in news and local pro- ministrative experience in baseball, basket- ming and.or program re- ball. football. soccer. Don't punt this one away gramming promotion a must. -5853 search. marketing and promo- go for it by calling Brian, 302 -994 tion. send resume (no calls College background should be please) to Mitchell Prayer, relevant and candidate should Programming Director. have 7 to 10 years experience in Katz Television Continental, ALLIED FIELDS One Dag Hammarskjold all aspects of on -air production. Plaza, New York. N.Y. 10017. In addition to being an innovative Katz Television is an conceptualizer and adroit writer, Equal Opportunity Employer. Help Wanted Sales candidate must have a thorough KATZ TELEVISION knowledge of all State of the Art CONTINENTAL graphic equipment capabilities. SALES REP Send resume to: Box S -13. An Leading video production and post -pro- Equal Opportunity Employer. ducer facility seeks aggressive Sales rg( Rep. Agency experience helpful. Mid- Katz. The best. west location. Salary commensurate with experience. Box S -17.

Broadcasting Aug 5 1985 87 Radio Programing For Sale Stations Continued

1rß°'.. Lum and Abner a1 ;4böi Are Back ASSOCIATES' ...piling up profits CHAPMAN for sponsors and stations. 15- minute programs from nationwide media brokers the golden age of radio. PROGRAM DISTRIBUTORS PO. Drawer 1737 Location Size type Price Terms Contact Phone Jonesboro, Arkansas 72403 501.972.5884 CA Med FM $1750K Terms Jim Mergen (818) 366 -2554 NC Metro AM/FM $1250K $350K Mitt Younts (202) 822 -8913 NB Med AM/FM $1100K $300K Bill Lytle (816) 941 -3733 IA Sm FM $600K $150K Bill Lochman (816) 941 -3733 Employment Service WI Sm AM /FM $600K $175 Burt Sherwood (312) 272 -4970 OK Med AM /FM $650K $150 Bill Whitley (214) 680 -2807 UT Sm AM/FM $575K $125K Greg Merrill (801) 753 -8090 NB Sm FM $500K $100K Bill Lytle (816) 941-3733 10,000 RADIO -TV JOBS OK Med FM $500K Terms Bill Whitley (214) 680 -2807 The most complete & current radio. N publication pub- MS Med AM $435K $125K Ernie Pearce (615) 373 -8315 lished in Amenca. Beware of imitators, Year after year thousands of broadcasters find employment through us. AL Med AM $150K $45K Ernie Pearce (615) 373 -8315 Up to 98% of nationwide openings published every week. over 10,000 yearly All market sizes. all formats. For information on these and our other availabilities, or to discuss selling your property, contact Janice Blake, Openings for DJs. salespeople, news, production. 1 Marketing Director, Chapman Associates Inc., 1835 Savoy Dr., Suite 206, Atlanta, GA 30341. 404 -458 -9226. week computer list: $6. Special bonus: 6 consecutive wks only $14.95 -you save $21! AMERICAN RADIO JOB MARKET,, 1553 N. Eastern, Las Vegas NV 89101. Money back guarantee!

Miscellaneous "TWENTY YEARS OF EXPERIENCE GOES INTO EVERY SALE"

OOOOOOOOOOOOOOOOOOé O LIKE TO VISIT CHINA? e H.B. La Rue, Media Broker O JOIN US O Escorted and hosted by Radio Peking. O Most comprehensive 22 day tour. Radio TV CATV Appraisals O Inquire cost, potential tax benefits. O O Paul ?We. 1619 N. Royer 51. O Colorado Springs. CO 80907 303-6114795 O OOOOOOOOOOOOOOOOOOO West Coast East Coast Atlanta 44 Montgomery St. #500 500 East 77th St. #1909 6600 Powers Ferry Rd. #205 San Francisco, CA 94104 New York, N.Y. 10021 Atlanta, GA 30339 415 434 -1750 212 288 -0737 404 956 -0673 VENTURE CAPITAL Hal Gore, V.P. DEBT FINANCING For broadcasters Sanders & Co. market radio sta- 1900 Emery St., Ste. 206 Small & medium Atlanta, GA 30318 tion sales ... 404 -355 -6800 Innovative solutions to your first deal ... GARY PORTMESS & ASSOCIATES WASHINGTON, D.C. Business Opportunity 202 -872 -1485 TOP 100 MARKET Mid -South Sunbelt Solid COURT SALE FM /AM combo. Radio station WBMP -FM, Elwood, Indi- PORTLAND METRO AM coverage from a down- ana. August 15, 1985, 10:00 a.m. County Stand alone AM; state -of- the -art equip- town antenna site lets Courthouse, Tipton, Indiana. Call IRS ment; includes 8 acres real estate. Ask- Revenue Officer Glenn Gray, 317 -269- this Class A deliver the ing $950,000 with $300,000 down /terms. 6431. Contact Jerry Dennon, The Montcalm market. $1.3 million with Corporation, 206 -622-7050. 25% down.

For Sale Stations 215 -865 -3775

SMALL MARKET NETWORK VHF mil cash 221,neairm4 rai UTAH COMBO $2.5 circumstance creates a rare opportuni- Unique NRDrA SNORERS CONSULTANTS DEEP SOUTH $3 mil cash ty to acquire a very promising small market P. O. Boii lao network VHF Outstanding staff, community ac- Details quickly after establishment of fi- Encino, California 01426 ceptance, equipment. Needs aggressive sales nancial ability Box S -20. Area Cede Isis) 98e-3201 leadership. $5 MM cash. Box S -3.

Broadcasting Aug 5 1985 Re For Sale Stations Continued

Admit it. Saul the baby boomers of Albuquerque aren't quite ready for a 24 hour punk gospel I UHF. You're going to need \ Barry Sherman 4N R4A.Marsball &Co. < \ / Media Investment Analysts & Brokers Bob Marshall. President I v e]Gl.r,j \/ wl,leOI,IS:a3i This is the stongest market I've seen in my eighteen years as a media broker. If you are buying or selling or just thinking about either, give I 'IN 1J l+'.gg.mm- a us call. We'll do our best to help. Bob Marshall. 4_ ' , 11 < =.0°S110-14d 508A Pincland Mall Office Center. Hilton Head Island. South Carolina 29928 803-681-5252 ?A -, ` II aki

AM FM near Bammgnam Good bong Posits.* caso bow 5720000 Terms Dan Hayslett 3-3/ stations warn top 7 markets 550 000 000 each Quailed .. sais ashy a . ,I.III'\ 111

" ''et Cranaf000a area Pr014ab1e bSCOWII Coupo^ cam. Barry Sherman cJoeo $350 000 520000 DP to ouaia,ee buyers = .._.e- 9.188000 cenoe e state caotol eMS S25 & Associates Business Broker Associates RADIO, TV, and CATV full (214 691 -2076 service media brokers 615 -756 -7635, 24 hrs. and consultants 10509 Berry Knoll Dr.. Dallas 75230 1828 L St., N.W. Suite 300 Washington, D.C. Ra " %sale (202) 429 -0658 MEDIA BROKER Media erokrege & Appraisals AM- FM- TV- Appraisals William R. Rice P.O. Box 36 wllliam W. Jamar 15121 327.9570 Lexington, MO 64067 816 -259 -2544 950 West lake MO Dr Sun- 1103 Auslln. TX 75746 ATTENTION GROUP OWNERS Full power Top 50 U serving 24 Penna Counties. On cable to over 350,000 households. 1M potential in 2 years. Current 720K net. Asking less 10K. MICHIGAN 5 KW AM REGIONAL Fully equipped --1 1/2 acres land. 1,000 WATTS Solid fulltimer in highly desirable '4M tax credits available to buyer. Call Near large market, excellent signal, Western metro market. Breaking Ben Bowers 215 -921 -9181. Real Estate included. $50,000 down, even now with good profit potential. terms or cash. Reply Box S -16. $2 million. Box S -2.

FOR TOP TEN STATION A GREAT PLACE TO BE STATION SALE OWNER- OPERATOR seeking creative, energetic person, a total pro, Regional Class C FM in stable Mon- KLVU 1 kw AM; 3 kw FM; 3 Acres, to team with our female co -host for highly tana metro market. A proven winner 2,800 Sq Ft Ranch Style Studio - succesful morning talk show Zany to serious, with excellent terms to qualified buy- you'll do it all! Super staff; great benefits. Send Home Combo: SUNBELTJ.P. ROBIL- er. Attractive real estate included. your resume and photo to Box S -26. EEO MIE LARD 1803 N. First East St. Haynes - Reply to R -130. ville, LA 71038 318-624 -0105.

For Fast Action Use 901 /767 -7980 MILTON Q. FORD & ASSOCIATES MEDIA BROKERS -APPRAISERS "Specializing In Sunbelt Broadcast Properties" Classified Advertising 5050 Poplar Swte1135 Memphis.Tn 38157

Broadcasting Aug 5 1985 89 For Sale Stations Continued

REMEMBER!

California AM-FT $475,000 Terms Negotiable On September 2, South Texas FM & AM $200,000 Terms Available 1985 Northern Virginia FM $475,000 Terms Negotiable Classified rates Western Texas TV Permit $350,000 Terms Negotiable will change. Southwest FM & AM $1,700,000 Terms Available See Page 80 Pennsylvania FM & AM $850,000 Cash for details

Suite 800 -2033 M St.. N.W. Washington. DC 20036 202-775-1981 Norman Fischer & Associates The Holt Corporation

BROADCASTING'S CLASSIFIED RATES

All orders to place classified ads & all correspon- Advertisers using Blind Box numbers cannot re- dence pertaining to this section should be sent to: quest audio tapes, video tapes, transcriptions, BROADCASTING, Classified Department, 1735 films, or VTRs to be forwarded to BROADCAST- DeSales St., N.W., Washington, DC 20036. ING Blind Box numbers. Audio tapes, video tapes, transcriptions, films & VTRs are not forwar- Payable in advance. Check or money order. Full dable, & are returned to the sender. & correct payment MUST accompany ALL or- ders. Publisher reserves the right to alter classified copy to conform with the provisions of Title VII of When placing an ad, indicate the EXACT cate- the Civil Rights Act of 1964, as amended. Publish- gory desired: Television, Radio, Cable or Allied er reserves the right to abbreviate, alter, or reject Fields; Help Wanted or Situations Wanted; Man- any copy. agement, Sales, News, etc. If this information is omitted, we will determine the appropriate cate- gory according to the copy. NO make goods will Rates: Classified listings (non -display). Per issue: Wanted: be run if all information is not included. Help 850 per word, $15 weekly minimum. Situations Wanted (personal ads): 500 per word, The publisher is not responsible for errors in print- $7:50 weekly minimum. All other classifications: ing due to illegible copy -all copy must be clearly 950 per word, $15 weekly minimum. Blind Box typed or printed. Any and all errors must be re- numbers: $3 per issue. ported to the classified advertising department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch, up- make goods will be made on errors which do not ward in half -inch increments), per issue: Situa- materially affect the advertisement. tions Wanted: $40 per inch. All other classifica- tions: $70 per inch. For Sale Stations, Wanted To Deadline is Monday for the following Monday's Buy Stations, & Public Notice advertising require issue. Orders, changes and /or cancellations must display space. Agency commission only on dis- be submitted in writing. (NO telephone orders, play space. changes and /or cancellations will be accepted.) Word count: Count each abbreviation, initial, single Replies to ads with Blind Box numbers should be figure or group of figures or letters as one word addressed to: (Box number), c/o BROADCAST- each. Symbols such as 35mm, COD, PD, etc., ING, 1735 DeSales St., N.W., Washington, DC count as one word each. Phone number with area 20036. code or zip code counts as one word each.

Broadcasting Aug 5 1985 90 _Há =es, & &tu

eral m anager. Douglas Darfield, research director, Seltel, New York, named VP, edia Carl DeProspo, general sales manager, WM1Y director of research. FM Long Branch, N.J., assumes additional Janet Webber, art supervisor, Dawson, Johns shard Lobo, VP and general manager, responsibilities as station manager. & Black, Chicago, named VP, creative super- WKYC -TV Cleveland, joins co- visor. 3C -owned Cam Pardo, supervisor of internal audit, 'ned WMAQ -TV Chicago as VP and general RKO General, New York, named controller Jeanne Cobetto, media coordinator, mager. He succeeds Monte Newman, who of RKO's WOR-TV there. HBM /Creamer, Pittsburgh, named assistant Sandra Baron, general attorney, NBC, New media buyer. Lisa Flaherty, media coordina- York, named managing general attorney, tor, HBM/Creamer, named assistant media NBC Law Department. buyer. Michael Lang, general attorney, ABC, New Laura O'Brien and 11m Koelzer, assistant me- York, named senior general attorney, labor dia planners, Tatham, Laird & Kudner, Chi- relations, East Coast. cago, named media planners. Michael Blackman, from McGavren Guild, Houston, joins Weiss & Powell, Atlanta, as Marketing regional manager. Mary Lee DePaola, from Metro Magazines, John Held, VP, director of commercial pro- Chicago, joins Katz Radio there as account Lobo Llewellyn duction, Cunningham & Walsh, New York, executive. resigning in what he called "disagreements named senior VP. er management style and the inability to Elaine Kordsmeier, from Blackwood/Martin ich agreement on the future direction of the Cumin O'Rielly, senior VP, executive creative & Associates, Fayetteville, Ark., joins Cran- tion." John Llewellyn, station manager, director, Ogilvy & Mather, Chicago, joins ford Johnson Robinson, Little Rock, Ark., as McCann- New as :YC -TV, succeeds Lobo. Erickson, York, executive media assistant. VP, creative director. Bruce Nelson and Ira Marguerite Hauck, nnis FitzSimons, VP and general manager, Madras, executive VP's, McCann -Erickson, marketing and research di- rector, )NO -TV New Orleans, named to newly cre- named creative directors, McCann-Erickson CBS Radio National Sales, New York, d position of VP, operations, for parent, USA. joins Christal Radio there as research director. bune Broadcasting Co. Based in Chicago, James Everett Drury, account executive, Chi- zSimons will direct Tribune Broadcast - Joel Goren and James Hutchinson, manage- ;'s programing, creative services, data sys- ment supervisors, and Molly Clevenger, cre- ns, engineering planning and finance. Rob- ative group head, Benton & Bowles, New York, named senior VP's. Allen Adamson, Gremillion, operations manager, WGNO -TV, you CAN ned station manager. account supervisor, B &B, named VP. ul Frees, general manager, TKR Cable David Herzbrun and Charles Abrams, from SPEND A ., Warren N.J., named president. TKR is Doyle Dane Bernbach, Chicago, join Saatchi nt venture of Tele- Communications and & Saatchi Compton there as senior VP's, cre- LOT OF TIME ight- Ridder Newspapers that serves ative directors. 3,000 subscribers in northern New Jersey Named VP's, Doyle Dane Bernbach, New EATING THE J Rockland County, N.Y. York: Howard Brookstein, copy supervisor; nald O'Connor, general manager, KCBR -TV Lewis Byck, art supervisor; Ervin Jue, art su- BUSHES. s Moines, Iowa, named VP. pervisor; Jeff Linder, copy supervisor; Victor Obsatz, art supervisor, and Henry Volker, vid Habisch, station manager, WDGY(AM)- copy supervisor. EY-FM Minneapolis -St. Paul, joins KRXY OR YOU CAN Sandy Mitchell, manager of re- 1 -FM Denver as general manager. administrative search services, and Stephanie Kugelman, di- we Fisher, executive assistant to chairman rector of creative research, Young & Rubi- CALL SHERLEE J chief executive officer, Group W Cable, cam, New York, named VP's. w York, named to newly created position BARISH. district manager of Group W Cable's cen- Perry Davis, VP, office I district of California, based in Encino, automation, Compu- Iii. toll, New York, joins Dancer Fitzgerald 212- 977-3580 'once sales, KPLR -TV St. Brown, director of Sample there as VP, uis, joins KDVR(TV) Denver as general information resources. nager. Phillip Webb, from ornas Lacey, VP, operations, Southern di- First Bank System, ion, Capital Cities Cable/Cablecom-Gen - Minneapolis, joins J, Englewood, Colo., joins Tribune -Unit- Bozell & Jacobs, Cable of Montgomery County, Md., as Omaha, as VP, ac- operations. count supervisor. Davis n Richards, sales manager, KWGN -TV Den- Dick Eaves, from First , joins KAUT(TV) Oklahoma City as general Marketing Group, Houston, joins M &N Ad- onager. vertising there as VP, creative director. BROADCAST PERSONNEL, INC. Nrence Greenberg, division manager, David Klehr, executive copywriter, Needham Experts in Executive Placement terican Television and Communications, Harper Worldwide, Chicago, named creative nver, joins Cablevision of Chicago as gen- director. 200 West 57 St., New York, NY 10019

Broadcasting Aug 5 1985 91 cago Interconnect, CBS Spot Cable Sales, Bernbach, Denver, joins KRZN(AM) -KMJI( Thé breakthrough new book! joins Cable Networks Inc., Chicago, as ac- there in same capacity. count executive. 101 WAYS TO Vickie Navedo-lUrock, assistant to New York CUT LEGAL FEES & sales manager, CBS Radio National Sales, Programing New York, named research analyst. MANAGE YOUR LAWYER: Roger assistant team manager, A practical guide for Pellegrino, Viacom Entertainment has announced Team A -1, MMT Sales, New York, named B ation of new office of chief executive broadcasters and cable operators of team manager, MMT, Los Angeles. tertainment group, comprising Bud Get: president of group since 1983. who becoi In his new book, former General Jill Levy, buyer, Campbell -Mithun, Chicago, joins CPM there as broadcast buyer. Counsel for the National Associa- tion of Broadcasters (and now a Rob Reynolds, account executive, Tracy - partner in the Washington firm of Locke/BBDO, Dallas, joins W.B. Doner, De- troit, as account executive. Verner, Liipfert, Bernhard, McPher- son and Hand), communications Gregory D'Alba, from WBLS(FM) New York, joins Blair Radio there as account executive. "superlawyer" Erwin G. Krasnow strips away the mystique surround- Kim Pyle, local sales manager, WMAG -FM High Point, N.C., named sales man- ing the legal profession to general show ager. broadcasters and cable operators KDVRTV how to: John Riggle, local sales manager, Denver, joins KAUT(TV) Oklahoma City as Getzler Hairnovitz general sales manager. chairman of group, and Jules Haimovitz, Select the right lawyer for you ecutive VP of group, who succeeds Get2 Kline, from woAC(TV) Canton, Ohio, Jack Group consists of Viacom Productions, S Enter into the best fee arrange- joins WDVgrv) Wilmington, Del., as general ment corn Enterprises, Viacom Licensing & lv sales manager. chandising, its 50% interest in Showtime /' Get the most out of your lawyer Steve Parkinson, regional sales manager, Movie Channel, Viacom World Wide and Control legal costs WGBF(AM) Evansville, Ind.- WHKC(FM) Hen- interest in Lifetime. Monitor and evaluate your law- derson, Ind., named general sales manager of Stephen Silbert, senior partner in Los An yer's performance parent, Metro Radio Co. les law firm of Wyman, Bautzer, Rothm Remedy problems with your A. Richard Trapp, account executive, Kuchel & Silbert, and principal legal adv: lawyer WTVF(TV) Nashville, joins WAMB(AM) there as to Kirk Kerkorian, will head new hold general sales manager. company consolidating latter's various bi SPECIAL INTRODUCTORY PRICE! mess interests. Kerkorian, through his win Richard Savage, account executive, wUHN- Order your copy of this valuable book owned Tracinda Corp., is principal sht (AM)-WUPE(FM) Pittsfield, Mass., named sales holder of MGM/UA Entertainment Co. today for just $29.95, the special intro- manager. ductory price! You'll have 10 days to bert will become director of MGM/UA. Pat Dalbey, account executive, WEAR -TV Pen- In that time, if you're Appointments in restructuring of product examine the book. sacola, Fla., named local sales manager. not completely satisfied return it with department of Warner Bros. Television, B Charles Buckenmyer, from WTVG(TV) Toledo, bank, Calif.: Steve Papazian, VP, product the mailing label for a 100% refund! Ohio, joins WDMA -TV there as sales manager. operations, to VP, film and tape producti Tom Treloggen, executive production m David Kelch, sales supervisor, KRNA(FM) Iowa MAIL THIS COUPON TODAY! ager, to VP, production operations, and Jc City, Iowa, named sales manager. Rogers, producer-production manager, to Joseph Eisberg, senior VP and general man- ecutive production manager. YES! I want to benefit from the ager, affiliate division, Seltel, New York, cost -cutting, performance - Ken Yates, VP, production, Kragen & C named national sales manager. boosting ideas in "101 Ways to Los Angeles -based personal managem account executive, company, Cut Legal Fees & Manage Your Janet Pinsky, senior and television production nan WMJY(FM) Long Branch, N.J., named assis- president. Lawyer"... tant sales manager. Hugh Switzer, VP, management informat Send me copies at $29.95 each Cheryl Craigie- Parker, local sales manager, services, Columbia Pictures Industries, N My check or money order paya- KMBC -TV Kansas City, Mo., named national York, named senior VP, management inf sales manager. Robert TWibell, account execu- mation services. ble to Broadcasting is enclosed. tive, KMBC -TV, succeeds Parker. Tony Bauer, head of Southeastern divisi, Linda Blackburn, local sales manager, wTOV- 20th Century Fox domestic television syn TV Steubenville, Ohio, joins WPGH -TV Pitts- VP, sales, Name cation, Atlanta, named West, burgh in same capacity. division. Michael Newsom, from Tribune I tertainment, Atlanta, joins 20th Century I Organization Jack Potter, account executive, WJKT(TV) Jacksonville, Fla., named retail development domestic television syndication there as manager. Southeastern division. Street writer, James Schuessler, marketing specialist, Pat Tague, Good Morning, Ameri ABC-TV, New York, named producer. wt.UK -ry Green Bay, Wis., joins KCBR -Tv City State Zip Des Moine, Iowa, as marketing specialist. Charles Salmore, consultant to Ruby -Spe Debbie Grams, from KMON -AM -FM Great Entertainment, Los Angeles, joins Mar Phone Falls, Mont., joins KCBR -TV as account execu- Productions, Van Nuys, Calif., as director tive. development. Mail to: Barbara Hanley Keltonic, from Benoit's Oliver De Courson, VP, The Disney Chann "BROADCASTING clothing retailers, Portland, Me., joins Burbank, Calif., resigns. PUBLICATIONS INC. WMTW -TV Auburn, Me., as account execu- Stephen Palley, partner, law firm of Berg 1735 DeSales Street, NW tive. Washington, D.C. 20036 Steingut, Weiner, Fox & Stern, New Yo Frank Russo, account executive, Doyle Dane joins King World there in newly created pc

Broadcasting Aug 5 1985 09 m of senior VP and general counsel. selor at Indiana University, Bloomington, and WCVB -TV Boston, named senior executive owner of own firm, producer, news programing. Ivry Feinstein, from The Weather Channel, Powers Productions and Promotions Inc., Bloomington, joins aw York, joins All American Television Key Reilly, 11 p.m. anchor, KNo0 -Tv Yakima, WTTV(TV) there as producer-host, Today in ere as VP, national advertiser sales, for Indiana. Wash., joins KIMO -TV Anchorage as news di- :wly formed media sales division. rector and anchor. Ron! Goldberg, senior producer, To Your Idy Mesnick, assistant to story editor, G.I. Bill Clarke, from KIRO -TV Seattle, joins Health, WNEV-TV Boston, named producer, e, Productions, Los Angeles, Sunbow Morning/Lire there. KMGH -TV Denver as news operations man- uned production coordinator. Douglas Allen ager. aoth, freelance writer, joins Sunbow Pro Judy Pirnot, instructor, Des Moines (Iowa) tenons as associate producer, G.I. Joe and News and Public Affairs Area KCBR -TV abotix. Community College, joins there as continuity-public affairs director. man Driscoll LeMay, promotion manager, Larry Smith, news di- {ON-TV Honolulu, joins Invincible Produc- rector, WANE-TV Fort Karen Romero, from WKEF -TV Dayton, Ohio, )ns, San Diego, as sales representative. Wayne, Ind., joins joins WCPO -TV Cincinnati as videotape editor. WSBT-TV South Bend, arche Lewis, from Bob Hope Productions, Kathy from WIRL(AM) Peoria, Ind., there in same ca- Ammerman, as Angeles, joins Columbia Pictures Televi- WMBD(AM)- as pacity. Ill., joins WKZW(FM) there an- m there as producer, Its a Great Life. chor- reporter. Sue Cunneff, general der Merl, account executive, Imero Fioren- broadcast editor, As- Scott Thompson, reporter, KCRG(TV) Jeffer- zo Associates, New York, joins On The Air, son sociated Press, Wash- City, Mo., named weekend anchor -pro- stribution- production company there as ac- ducer reporter. ington, named assis- and 'um executive. tant director, admin- Brett Wagner, weekend anchor, WTHI -TV Terre arolyn White, clerk, operations, The Bur- istration, AP Haute, Ind., joins WFMZ -TV Allentown, Pa., ink Studios, Burbank, Calif., named man - broadcast services. as anchor. ;er of operations. Kim Price, broadcast executive, Associated Appointments, CBS News: Vasquez, Press, Seattle, named general broadcast ex- Juan le Abruzzese, senior network negotiator, Mexico City bureau chief, to correspondent, ecutive, western United States, based in Dal- cCaffrey & McCall, New York, joins Miz- Miami bureau; Victoria las. Corderi, reporter, u Programing there as account executive. WPLG(TV) Miami, to reporter, Northeast bu- avid Murray, operations director, WJFM(FM) Harvey Cox Jr., news director, WSLS-TV Roa- reau, and Hampton Pearson, anchor-reporter, rand Rapids, Mich., named program direc- noke, Va., joins WSPA -TV Spartanburg, S.C., KRON -TV San Francisco, to producer-reporter, in same capacity. Washington. r. WJLA m Herron, program director, KLTR(FM) Steven Shusman, news producer, -TV Steve Gambino, from NBC Radio, New ouston, joins WCLR(FM) Skokie, Ill., in Washington, joins CNN, Atlanta, as produc- York, named Long Island bureau coordinator, me capacity. er, CNN Evening News. WNBC -TV New York. Miller, WLUC -TV Mich., )cky Nelson, program director, WNOR(AM) Charles Kravetz, founding producer, Chroni- Tony from Marquette, orfolk, Va., joins WRAP(AM) there as .pro - am director. tff Margolis, independent producer -director, ins Dick Clark Productions, Los Angeles, producer- director. Broadcasting ci The Newsweekly of the Fifth Estate on Criqui, sports director, WOR(AM) New 1735 DeSales Street, N.W., Washington, D.0 20036 -4480 ark, and part-time sports announcer, NBC, signs from WOR to join NBC full -time as Please send ... (Check appropriate box) Karts announcer on NBC -TV, NBC Radio Broadcasting N Magazine Id WNBC(AM) New York. 3 years $175 2 years $125 1 year $65 aroline Gallagher, public access coordina- r, Colony Communications' Lowell Cable (International subscribers add $20 per year) V, Lowell, Mass., joins Colony's Copley - 'olony Cablevision of Costa Mesa, Calif., program production supervisor. Broadcasting N Cablecasting Yearbook 1985 radio, TV, cable and satellite facts and figures tm Armbruster, writer, Farm Day, Mary- The complete guide to - with orders must be accompanied nd Public Television, Owings Mills, Md., $85 (if payment order $75) Billable purchase order. Off press tmed host and associate producer. by company business card or company Spring 1985. aul Freehauf, account executive, Cabot Ad- Name ertising, Boston, joins SportsChannel, New Payment enclosed zgland, Woburn, Mass., as product man- Company Bill me ter. ary Taten, music director, WRQx(FM) Wash - Address Home? Yes No gton, assumes additional duties as assistant ogram director. City State Zip ark producer, WIP(AM) Philadel- Engleman, Type of Business Title /Position lia, named executive producer. Are you in cable TV operations Yes lenn DuBose, producer and director, Cam - Signature a 3, New York, joins WTTw -TV Chicago as (required) No aff producer. I % I I Imes Morgese, production manager, non - I For renewal or address change I tmmercial KUID -TV Moscow, Idaho, joins place most recent label here mcommercial wuFT-TV Gainesville, Fla., as rector of program production. I J....1 I The one to read when there's time to read only one. .tsanne Powers, career and placement coun-

Broadcasting Aug 5 1985 QZ joins WJRT-TV Flint, Mich.. as reporter. Dan Borowicz, from woAC(TV) Canton, Ohio, vices. joins WDVI(TV) Wilmington, Del., as chief Lynn Diehl, co-anchor and reporter, KGETTV Kent Phillips, from Teachers Insurance & A engineer. Bakersfield, Calif., joins KSBY-TV San Luis nuity Association, joins Communicatio Obispo, Calif., as reporter. Richard Kane, assistant chief engineer, non- Equity Associates, Washington, as senior commercial WRVO(FM) Nancy Pender, reporter, KCOY-Tv Santa Ma- Oswego, N.Y., joins and managing director. WNLC(AM)- WTYD(FM) New London, Conn., ria, Calif., joins KCRL -TV Reno in same ca- Elected officers, American Women in Rad as director of engineering. pacity. and Television, Washington chapter: Ann H gemann, of Maximum Servi Debra Snell, from wEYt -TV Flint, Mich., joins Association Telecasters, Mary Maguire, R WCPO -TV Cincinnati as reporter. president; Promotion and PR Rogers Restaurants, president- elect; Kathr! Ronna Florio, producer -director and reporter, Schmeltzer, Fisher, Wayland, Cooper Cable TV of East Providence (R.I.), joins Amy Pempel, administrative assistant, public Leader, vice president; Diane Ching, Cok Colony Communications, Lowell, Mass., as relations department, Thrner Broadcasting graphics, recording secretary; Rosema reporter, Local Cable News, cablecast over System, named publicity coordinator, enter- Duggins, Hill & Knowlton, correspondis Colony's Lowell Cable TV and Greater Bos- tainment division. Laurie Fisher, intern, CNN secretary. ton Cable Corp. systems. sports, joins public relations department as Rosemarie Marino, radio sales assistant, A Appointments, 7 O'Clock, local news and fea- publicity coordinator, news division. Michael bitron, New York, named client service repr ture program, WTKR -TV Norfolk, Va.: Glenn Briton, senior promotion producer, CNN, sentative, TV station sales. Corey and Ann Keiffer, co- anchors, noon named manager, special projects, TBS. news, to additional duties as co- anchors; Don Craig Miller, money reporter for KDKA Leonard Saffir, senior VP, Richard Weiner Pittsburgh, and Rosa Morales, producer-hog Roberts, reporter, wTKR -TV, to principal re- Inc., New York public relations agency, noncommercial WKAR -TV East Lansin porter; Bob Sheppard, photographer, WKYT- named executive VP. TV Lexington, Ky., to principal photographer. Mich., are among journalists chosen to t David Reich, senior VP and partner, Gross & ceive Walter Bagehot fellows in economi Philip ltibo, 6 p.m. news producer, wsOC-Tv Associates, New York, joins Manning, Sel- and business journalism at Columbia Unive Charlotte, N.C., named sports producer. Car- vage & Lee there as VP. sity Graduate School of Journalism. ol Chapman, newsroom secretary, WSOC -Tv, named newsroom executive assistant. Susan Neal, media relations specialist, Satel- Roger Caras, special correspondent on en lite Television Corp., Washington, joins Pi- mals and the environment, ABC, was fil Jim Dolan, reporter, WTVN -TV Columbus, telli & Price, public relations firm there as recipient of Humane award from Americ. Ohio, joins WKYC -TV Cleveland in same ca- manager, media relations. Veterinary Medical Association. Award go pacity. Brad Fish, investigative reporter, to nonveterinarian for "humane efforts b Neil Friedman, press coordinator, Jacksons on WTOL -TV Toledo, Ohio, joins WKYC -TV in half of animals." same capacity. Victory Tour, joins Showtime/The Movie Channel, New York, as writer -publicist, con- Nancy Abom, weather anchor, WMUR -TV sumer public relations. Manchester, N.H., joins WTNH -TV New Ha- Deaths ven, Conn., in same capacity. Christine Wirth, program manager, Catholic Telecommunications Network of America Al Holt, chief engineer, noncommercial wUFT- New York, named manager, affiliate and pub- A. Mims Thomasc FM Gainesville, Fla., named chief engineer of lic relations. 74, former preside noncommercial wuFr-Tv there. and chairman, UI Marty Wall, director of advertising and promo- New York, died Heidi Hughes, press secretary, Congressman tion, WRQX(FM) Washington, resigns. pneumonia Dale Bonkers (D- Wash.), joins Montgomery July 26 (Coni County (Md.) Cable Television Access Co., B.J. Harrell, staff assistant, Denver Chamber Greenwich hospital. He had Pi Rockville, Md., as director of community re- of Commerce, joins public relations firm of lations. Del Calzo & Associates, Denver, as account kinson's disease. Th coordinator. mason, who spent years with news si Lisa Kenney, local sales coordinator, WXNE- vice, was preside TV Boston, named Technology promotion assistant. from 1962 to 1972 a Thomason chairman until his i tirement in 1974. In 1952, when United Pre Richard Perry, president and chief executive acquired Acme Newspictures and becar officer, FirsTel - Allied Fields Information Systems, Denver United Press Newspictures, Thomason w based business telecommunications equip- named VP and general manager of new d Bailey Spencer, ment subsidiary of US West, joins C -Cor executive director, New Eng- partment. Under Thomason, Newspictur land Electronics, State College, Pa., as president Congressional Caucus, Washington, developed Unifax, automatic system for de joins House Telecommunications and CEO. Subcom- vering wire photos that eliminated mans mittee there as press secretary and policy ana- Robert Russin, regional sales manager, operation and made pictures economical lyst, succeeding Ellis Woodward, who broadcast and industrial products, Fujinon, an- viable for smaller television stations a nounced his resignation in June (BROAD- Chicago, joins Hitachi Denshi America there newspapers. As president, he oversaw se CASTING, June 17). as broadcast regional sales manager. vice's conversion to computer operation a Melvin Goldberg, VP, market planning, tech- modernized communication. He is surviv Genie Bizaoui, from Producers Color Ser- nology and social research, ABC Marketing by his wife, Elizabeth, two daughters a vice, Southfield, Mich., joins Grace & Wild and Research Services, New York, joins Me- son. Studios, Farmington Hills, Mich., as elec- dia Rating Council there as executive direc- tronic graphics technician. Richard W. Owen, 55, senior VP, director tor, succeeding John Dimling, who left to join marketing, Seltel, New York, died of he: Michael Eyre, director of technical oper- A.C. Nielsen. attack July 1 at hospitt ations, Trans -American Video, Los Angeles, Thomas F. Leahy, executive vice president, Owen was formerly research and sales pr named VP and general manager. CBS /Broadcast Group, will receive national motion director at WCBS -Tv, and VP, mark Michael Feniello, from Valley Audio, Nash- distinguished achievement in communica- research, WNEw-TV, both New York. He ville, joins Sony Professional Audio Divi- tions award of American Jewish Committee survived by his wife, Marlyn. sion, Park Ridge, N.J., as national product at dinner Sept. 23 at Waldorf -Astoria hotel in John R. Van Evers, 73, former executive se manager. New York. retary of Accuracy in Media, Washingto Greg Fisher, field engineer, Colony Commu- John Kitzmiller, coordinator, CEG Marketing died of cancer July 24 at Bethesda Naval He nications, Providence, R.I., named technical Services, Electronics Industries Association, pital, Bethesda, Md. He is survived by t manager. Washington, named director, Member Ser- wife, Margaret, and three daughters.

Broadcasting Aug 5 1985 94 r ritt ZEr --I stater

selves," Orban commented. "I know of no 3oosting the beat research that shows louder is more listened )f a different drum to, but a lot of program directors see loud- ness as the safe thing to base quality on. )ne of the last decade's most influential Processing can be pushed too far." nakers of audio gear, Bob Orban, is also one Although Orban stresses that the Optimod if the most inscrutable. was meant to boost the quality of a loud Nearly the entire broadcast technology signal, not to increase loudness ( "to make ommunity can speak to the achievements of sound produced for profit sound better" is his 39 -year-old audiophile -inventor, foun- how Delantoni phrased it), it is not always ler, half -partner and engineering head of Or- used that way. tan Associates, whose Optimod audio pro- "As soon as you give people the ability to essor has helped change the sound of FM achieve more loudness, they will use it and adio since its debut in the 1970's. abuse it," Orban said. "Radio has started Few can say much, however, about Orban souding worse again. There is an awful lot of timself. "Very intelligent" and "very shy," abuse of processing right now, but after 10 re impressions expressed by colleagues and years of fulminating about it, I despair of ompetitors alike, but beyond that he is a doing anything." nystery to most, even associates. John De- His adaptation of the Optimod for AM antoni, his partner -business manager, de- and TV audio processing has created no less cribes Orban as "like a Ouija board. I don't Roam ARNOLD OaaArN- founder, partner and debate. With the development of Optimod now why it moves, but it does." chief engineer, Orban Associates Inc.; b. AM in 1977 -78, Orban used a technique to Orban appears at the company's 30,000 - November 28, 1945, New York; BS, electrical boost the transmitted high frequencies to quare-foot, 65-person plant in San Francis - engineering, Princeton University, 1967; MS, overcome limits in the average AM radio o only three times a week for several hours, electrical engineering, Stanford University, set, which he said can sound more muffled [referring instead to work out of his home 20 1968; 1969 formed company later to become than a telephone line. niles away, in a basement laboratory hous- Orban Associates; single. "It remains a somewhat controversial con- ng a work bench, an office with computer cept," he noted, "There are some basic acilities and a full- fledged recording studio. According to Delantoni, the two initially philosophical arguments on whether to wait Orban generally begins work in the early used their own homes and those of friends to for a new, better- sounding generation of AM .ftemoon and can continue until 3 a.m. "I assemble, test and package the first pro- radios or not. I don't believe AM has that vork away from awful interruptions," he ex- ducts, and it was not until annual sales had much time to wait." Llained. "It helps to concentrate the mind." grown to a half -million dollars in 1975 that In TV audio, an adapted version of Opti- Yet, even in his relative isolation, Orban they rented their first 4,000 -square -foot mod has represented some 20% of the com- Las frequently made a mark on engineering "quasi-factory" pany's sales since entering the market in ircles with his outspoken opinions on FM, By that time, Orban's breakthrough prod- 1980. But here, as well, initial criticism .nd, more recently, AM and television uct, the Optimod, was well on its way. Al- came regarding whether FM processing .udio, while his devotion to understanding though his experience in radio totaled only techniques belong in TV, and the question ound has more than once pushed the tech - four years in part-time technical and pro- has been renewed with the advent of stereo tology debate in new directions. graming positions at Princeton's commercial television (Orban's combined Optimod TV- Long before he first moved his company station, WPRB(FM), along with a brief stint as stereo generators are at twice as many stereo nto broadcast markets in 1976, Orban had engineer at WPAT-FM Paterson, N.J., Orban stations as the nearest competitor's). nade a name in the professional audio mar- was convinced that the processing at most According to Orban, the Optimod can be :et. While completing five years of electri- stations was less than satisfactory. practically transparent for TV, while its use :al engineering study at Princeton and Stan- "One day Bob strolled in and announced still provides consistency. "Processing for ord, the music -lover -turned- engineer he was not satisfied with the way FM sound- consistency is maybe the most difficult lesigned a unit to synthesize stereo from ed," Delantoni remembered. "He didn't like thing," he said, "and I've taken a substantial nonaural material and earned the first of 14 it all squashed. Stations wanted loudness, amount of time to do subjective listening of Latents now in his possession. His interests but they weren't doing it elegantly." different program material to find out exact- eaned heavily toward designing analog Orban's solution was the Optimod FM, a ly what works and what doesn't." .udio circuitry, where he is said by some to unit that allowed a station to retain quality in An "exquisite compromise" is how Orban to among the top in the field, and to this day a louder signal by combining and carefully describes audio processing. He worries little to insists on carrying ideas through with the interfacing several previously separate func- about being involved in the controversies wilding of his own product prototypes. tions into a single product. With the market and has no qualms about stressing the impor- By 1969, the 23- year-old Orban had be- launch handled by Eric Small, an exper- tance to the process of subjective listening ;un selling the synthesizer and other gear ienced radio engineer (and now a principal skills, such as those he gained from his life- alder the corporate umbrella of Kurt Orban in a competitive firm, Modulation Sciences long study of music composition, his in- nc., his father's multimillion -dollar import Inc.), the first two years saw 1,800, or $4 volvement in studio recording work and irm. The first products went to music re- million worth, of the Optimods delivered. technical -programing experience at the Prin- ording associates, such as Bernie Krause Since then, the Optimod FM has sold an ceton station, as well as endless product de- nd the late Paul Beaver, described by Orban average of eight to 10 a week, and, accord- velopment and refinement. .s synthesizer pioneers and mentors, for ing to the company, more to date than there "When designing processing equipment, vhom he engineered several records. are FM radio stations in the U.S. you go right up to the edge of a cliff," he The business management and manufac- The Optimod and the whole concept of said. "It's a fine balancing. You have to ap- uring of his products began more seriously audio processing have had their detractors, ply art and skill at the same time, and sec- .fter Orban met Delantoni, a Silicon Valley and Orban himself acknowledges the ex- ond -guess what a mass audience finds pleas- 'eteran who looked him up in 1970 after cesses to which some radio stations are ing. Any time you produce a product that is Leing impressed by his writings in an audio prone to take processed loudness. as much a work of art as of engineering, it's :ngineering journal. "The 'loudness wars' feed on them- bound to be controversial."

Broadcasting Aug 5 1985 95 Nielsen has upgraded number of U.S. television households by one million, effective Sept. 2. For 1985 -86 television season, Nielsen estimates there are 85.9 million U.S. television households, up 1% from 84.9 million households for 1984 -85 season. One rating point now equals 859,000 television households. o Arbitron said last week it would reissue this year's Radio County Coverage Report on Aug 16. Original issue, which came out in June, incorrectly reported age /sex ratings due to error in method- ology. This year's county coverage report contains re- analysis of all Arbitron ratings books (spring, summer, fall and winter) issued in 1984 on county -by- county basis as opposed to metro -area anal- yses provided when books were originally issued last year. o Almanac opening. host to number of Washington Sponsors of New York state antitakeover legislation withdrew bill NBC played and government officials Thursday (Aug. 1), re- last week at request of governor, Mario Cuomo, who now has 10 journalists at extra days to consider legislation. Cuomo made request as he ception in honor of its new prime time, one -hour news maga- faced midnight deadline to act on several hundred pieces of legis- zine, American Almanac. Above (1 -r): Edward Fouhy, executive lation. Much of previous focus on legislation had been potentially producer of program, Secretary of Defense Caspar Weinberger negative impact on Ted Turner's takeover attempt of CBS, but as and show's anchor, Roger Mudd. Series will premiere on Tues- result of last week's court and FCC rulings (see "Top of the Week") day (Aug. 6) at 10 p.m. legislation may have little impact now on Turner's decision wheth- er to continue bid. takes place from 6 a.m. to 6 p.m. NYT on all programing feeds o Galaxy I and Satcom III -R. o CBS dominated this year's daytime Emmys, awarded at ceremo- Rockefeller Group, New York -based parent of Outlet Communi nies in Los Angeles and New York last week. CBS captured total of tions, announced last week it was restructuring ownership 33 awards, far outpacing all competition. ABC took eight, NBC won Rockefeller Center, -acre tract in midtown , E just one, Public Broadcasting Service garnered three and syndicated eight home to Fifth Estate companies including RCA, Time 1 programs collected four, including outstanding talk/service show several and Warner Communications. Plan calls for real esate comple: and host to Donahue. CBS's kudos included outstanding drama be mortgaged to public real estate investment trust in exchai series, for The Young and the Restless. Outstanding writing award for $1.1 billion cash. Of that total, $400 million will be used to rei for drama series went to ABC's All My Children staff, headed by debt incurred when Rockefeller Group purchased land undeme Agnes Nixon. NBC's lone kudo went to Phil Norman for graphic Rockefeller Center earlier in year. Remaining $600 million is tc and design work for Santa Barbara. Among PBS awards was one for distributed to current owners, 90% of whom are trusts benefitt outstanding children's series, Sesame Street. descendants of John D. Rockefeller Jr. Desire of Rockefeller far members for additional liquidity has raised speculation that Ouf Two new network prime time news magazine programs will make owner of seven TV stations, may itself be slated for sale or pu their debuts in next two weeks. This Wednesday (Aug. 7), NBC's offering. American Almanac, with anchor Roger Mudd, will bow at 10 p.m. It will appear monthly through end of year and, under current plan, ABC and union representing over 3,100 network a will get weekly slot beginning in January 1986. CBS's West 57th engineers employes third round of contract talks in Washington 1. Street will debut one week later, Aug. 13 (10 p.m.). Program will ended Thursday (Aug. 1) with no major concessions by either side. P have initial six -week run, will then go on hiatus and return for vious four -year contract between National Association of Broadc another 13 -week run in December or January. Four regulars in- Employes Technicians and ABC expired March 31, and proposals clude Jane Wallace, Meredith Viera, John Ferrugia and Bob Sirott. key issues such as daily hiring, use of new technologies a mileage jurisdiction for news coverage reportedly remained t CNN and Justice Department last week resolved differences over changed from earlier positions. But in effort to probe for potent scope of CNN coverage of Beirut hostage story that will be made agreement, negotiators met "off record" for nearly three -quart. available to government (BROADCASTING, July 29). CNN spokesper- of two -week discussions ending Aug. 1. Talks resume Sept. 12 son Judy Borza on Friday (Aug. 2) said FBI agents were in CNN Washington. library in Atlanta viewing selected items from among those aired. Agents picked items from rundown of material turned over by CNN. As for controversial issue of outtakes, Borza said CNN edi- Business Men's Assurance Co. announced last week that it E tors were reviewing material not aired and will provide for agents' gaged Morgan Stanley & Co. to advise it on possible sale of viewing items considered "pertinent." Agreement was worked out broadcasting subsidiary, Camellia City Telecasters. It owns indepE after CNN executives first agreed to comply with government dent UHF's: Krxt.ry Sacramento, Calif., KDVR -TV Denver and KPDX subpoena, then balked, saying scope of request was unduly broad. Vancouver, Wash.Portland, Ore. BMA is Kansas City, Mo. -bas publicly held diversified insurance company headed W o by Grant, chairman. Grant said "unsolicited offers" were "not um Group of cable satellite programers is working on proposal for pected in light of other recent sales in the broadcasting industr scrambling cable satellite programing, according to Marty Lafferty, director of marketing for Turner Broadcasting System. Lafferty o said group is planning to submit plan to National Cable Television Although William Paley, former chairman and largest individ Association within next couple of weeks as alternative to NCTA's shareholder in CBS Inc., is partner in Whitcom Investments, N own proposal (BROADCASTING, July 22). York, he is not among group of partners from company who hs formed separate partnership to participate in purchase of Cap Cities station WTNH -TV New Haven for $170 million (BROADCASTII HBO is now scrambling all four satellite feeds of its Cinemax and HBO July 29). Paley's participation, according to an FCC sour services, it has been announced. Before Florida Cable Television "would raise questions" concerning multiple ownership ru Association convention, HBO chairman and CEO Michael Fuchs because signals of WCBS -TV New York and WTNH -Tv overlap. P. announced that HBO events would be scrambled beginning with participating in purchase are Paine Webber, New York brokers Aug. 10 broadcast of WBC lightweight title fight between Jose and investment firm, and Cook Inlet Region Inc., Anchorage -bas Luiz Ramirez ansd Hector (Macho) Camacho. Scrambling now for -profit cooperative established in 1971 as part of Alaska Nat

Broadcasting Aug 5 1985 96 ms Settlement Act and owned by 6,300 Eskimos. Deal for ney, is also alleging that Casey and CIA pressured ABC into mak- H is structured this way: Buying entity is partnership called ing retraction. k Inlet Communications with Cook Inlet Region listed as gen- partner owning 30 %, and, in separate partnership, Whitcom Key members of House Energy and Commerce Committee sent let- Paine Webber together listed as single limited partner, own - ter last week to FCC Chairman Mark Fowler urging commission to 70%. For record, in sub -partnership between Whitcom and schedule hearing on pending license renewal of Krrursb Dodge City, ie Webber, Whitcom is general partner with 75% interest and Kan. Letter was signed by Energy and Commerce Committee le Webber is listed as limited partner with 25% interest. Bot- Chairman John Dingell (D- Mich.), Telecommunications Subcom- line is, if deals goes through, Whitcom group will own 52.5% of mittee Chairman Tim Wirth (D- Colo.), Representatives Mickey ion, Cook Inlet, 30% and Paine Webber, 17.5 %. Leland (D- Tex.), Matthew Rinaldo (R- N.J.), Cardiss Collins (D -Ill.), o John Bryant (D- Tex.), Thomas Luken (D- Ohio), Al Swift (D- Wash.), joined ABC and CBS last week in rejecting PSA advertising Ed Markey (D- Mass.), Henry Waxman (D- Calif.), James Scheuer ability of birth control information. ABC and CBS rejected spot (D -N. Y.) and Tom Tauke (R- Iowa). Members expressed concern er in week. Prepared by American College of Obstetricians about "inordinate" delays regarding action on hearing for license Gynocologists, 30- second announcement says "unintended renewal. Furthermore, letter suggests FCC should not renew Icrr[. jnancies have risks" and that viewers can call for free ACOG license. FCC, letter said, "must determine whether or not the stet with facts. George Schweitzer, vice president of commu- disgraceful conduct of KTTL constitutes a violation of this nation's itions and information for CBS /Broadcast Group, said net- communications laws and warrants the repeal of its license." Law- k's rejection of PSA was "very routine." Schweitzer said CBS makers said: "We believe that the commission would indeed be ,ives "20 to 30" announcements every year that present contro- hard pressed to find any existing licensee who has so disserved dal issues better left for discussion in news and public affairs the public." m. Spokesmen for ABC and NBC said their policies were simi- o of PSA was As to ACOG contention that networks' rejection Jay M. Finkelman has been appointed vice president of marketing insistent with their "preoccupation with sex" in regular pro- for Walt Disney Pictures' newly formed Domestic Television Divi- fling, CBS answered that presentation of controversial issues sion. He will direct marketing campaigns of Disney library product ;t strive to include all points of view, as it pointed out was case and company's introduction into first -run programing. Additional- was 'alias episode last year when character's possible abortion ly, he will lead market research of all television and theatrical areas ated. o and creative service responsibilities of advertising and promotion for network and syndication television. :'s board of governors decision to cancel documentary program ivil unrest in Northern Ireland at request of Thatcher government sparked call for 24-hour strike of BBC television journalists on White House last week officially nominated J.C. Argetsinger for sev- dnesday (Aug. 7), day program was to be aired. And effects of en-year term on Copyright Royalty Tribunal (BROADCASTING, July 15). ire could result in shutdown of all live television in United Kingdom Argetsinger is general counsel of Action, national volunteer agen- hat day. Program featured interview with Martin McGuinness, cy that includes VISTA program. He is former chief minority coun- ninent member of Sinn Fein, Irish Republican Army's legal sel for Senate Judiciary Committee (1975 -77) and served on staff of tical front who is also alleged to be IRA chief of staff. British former Senator Frank Murkowski (R- Alaska) in 1982 and also :te secretary, Leon Brittan, requested cancellation at direction worked for Senator Larry Pressler (R -S.D.) from 1979 to 1982. His 'rime Minister Margaret Thatcher, who, in context of Beirut nomination has been referred to Senate Judiciary Committee for tage story last month, made clear her view that broadcasters approval. White House nomination of William White, with Justice in giving publicity to terrorists. Thatcher had earlier told Sun- Department's U.S. trustee office, for seat on tribunal, has been ' Times of London she would "utterly condemn" BBC for show - withdrawn. program. Last week, she said she was "very pleased" by BBC's o ision. BBC television journalists, however, were enraged, and House Copyright Subcommittee has scheduled oversight hearing : nbers of National Union of Journalists among them voted Tribunal Sept. 18. Subcommittee is expected tnimously to strike as protest. On Friday (Aug. 2), Independent for Copyright Royalty to or overhaul tribunal. Bvision News voted to join BBC journalists in walkout. NUJ hear industry views on proposals eliminate kesperson said union hopes to persuade other unions to honor kets, and thus deny Britons any live television that day. Stuart tag, chairman of BBC board of governors and appointee of etcher, denied BBC had bowed to pressure. But in radio inter- N, he said of Home Secretary's statement that any program ding with terrorist organizations should not be shown, that punts to censorship "

Ahem California Americans for Democratic Action Foundation filed $ 145- million lawsuit in federal district court in Los Ange- against CIA, CIA director William Casey and ABC, alleging, )ng other things, that network defamed man who claims CIA ,cted him to kill Hawaii investment banker. Complaint stems n series of ABC News stories last year that broadcast allegation 3cott Barnes, who asserted CIA contact had tried to recruit him till Hawaii investment banker. CIA filed complaints at FCC tse complaints were subsequently rejected), asserting that alle- PTA meeting. of National Radio Broadcasters Associ- ion was false. ABC World News Tonight anchor Peter Officials Jennings, ation and national PTA met in Washington last week to discuss months after broadcasts, broadcast statement that network "joint informational and educational campaign" targeted to . been unable to obtain corroboration and that Barnes had tsed to take lie -detector test. As result, Jennings said, ABC 'young" radio listeners about alcohol abuse, which may include vs had concluded that Barnes's "charges cannot be substanti- joint projects between local broadcasters and local PTA's, 1 and we have no reason to doubt the CIA's denials." Barnes, NRBA said. Those attending meeting were (l -r): PTA govern- lever, according to his attorney, is contending that story is mental relations director Arnold Fege, PTA President Ann 1. He's also alleging ABC libeled him by claiming he refused to Kahn, NRBA President Bernie Mann, NRBA senior vice presi- lie- detector test. Barnes's attorney said Barnes had offered to dent Abe Voron and executive vice president Peter Ferrara. such tests on seven occasions. Barnes, according to his attor-

Broadcasting Aug 5 1985 97 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T I

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Marketplace gone wilder between radio and television cooled. The NRBA came along in answer to radio broadcasters' complaints of underrepresentation Ted Turner's dreams of putting his Sperry Topsiders up on that in an NAB they said was dominated by television. French empire desk in the corner suite on the 35th floor of Black What would happen to television representation if the radio Rock faded with every CBS victory last week. First it was the membership pulled out of the NAB to join the new super associ- Atlanta court refusing to enjoin CBS's recapitalization. Then it ation for radio? Would television be satisfied by an NAB with half was the FCC calling off its two -day hearing on Turner's transfer its budget gone? Would there be a movement to consolidate such application. Then it was Mark Fowler's cherished marketplace television organizations as the remants of the NAB and, say, the delivering four times as many shares of stock as CBS needed to Television Bureau of Advertising, not to mention the Television implement its plan. Information Office? And what about Major Market Television To be sure, Turner is still talking about taking over CBS, but Operators which the big groups formed a couple years ago? with less than his customary bravado. His prospects depend on The Bernie Manns whose business is confined to radio will finding large sources of cash for a new takeover offering, a search probably want to get on with the talk of a super association for so far unsuccessful, or on a proxy fight. At this point it is difficult radio and let the television guys take care of themselves. The for anyone with an imagination less rampant than Turner's to people in both businesses may want to look at the bigger picture. think of an enticement that would make CBS shareholders vote with him against incumbent CBS management. This page, how- Take it back, Tom ever, will be the last place to read that the Turner inventiveness has failed. Now that the terror of a Ted Turner takeover has subsided at CBS, That said, the question of the moment is how Turner's bid for perhaps the company will wish to reconsider its support of a CBS has served him, CBS or the American public. Turner has Senate bill that would expose networks and probably their pro- spent $15 million so far, by his own accounting. CBS will wind graming to regulation under the Communications Act. Past ex- up with an enormously increased debt. CBS shareholders who ecutives of a network with a history of steadfast citation of the tendered their stock in the recapitalization (including Ted Turner) First Amendment when its programing independence has been will pocket some profit (and brokers, their commissions). The threatened must have cringed to hear Tom Wyman, the incumbent effect, if any, on the public remains to be identified. CBS chairman, testify in favor of the Network Acquisition Con- The scenario turned out happier for another takeover venturer, trol Act (BROADCASTING. July 22). Jack Kent Cooke, who made a $25- million killing in his play The act would require the FCC to hold an evidentiary hearing Multimedia three weeks ago, a day after the FCC made it possible on any attempt at hostile takeover of a broadcasting network. The with a decision that was cited last week as precedent in an appli- purpose of the act is clear: to impose delay that can be fatal to a cation for another takeover clearance. At the center table in the takeover. Its effect, if enacted, is incalculable. At the least, how- great media crapshoot now are Norman Lear and Jerry Perenchio, ever, it would introduce direct regulation of networks which until rolling for the Detroit News properties, with an added attraction: now have been regulated only through their stations. the discovery of a mole in the Detroit News heirarchy. In the evidentiary hearings that the act would require, the Anyone have time to tend to the business of broadcasting? takeover applicant would have to provide detailed information on financing, structure and plans, including the "reasons that the proposed acquisition would benefit the public interest, conve- More to it nience and necessity." Any interested party could participate, with the power to subpoena documents and witnesses. If the act and his proposal a "Super Radio -Only Associ- Bernie Mann of were in effect now, it would be instructive to hear Ted Turner seriously, as they should be, although no ation" are being taken inveigh against the sleaze he perceives in CBS programing and such an one is minimizing the difficulties of bringing organization exalt the perfection he sees in his, which, if he won, would to life. become the new government standard. Surely the witness list to radio. If one independent The discussion cannot be confined would include Peggy Charren discussing defiencies in program- association were created to represent radio in whatever forums ing for children. the creators designated, another association of at least compara- Not CBS's finest hour on Capitol Hill. ble clout would have to be created for television. What Mann is really suggesting is a basic restructuring of the way all broadcast- ing is represented in Washington and New York. The three principal organizations that Mann has identified for merger are the National Radio Broadcasters Association, which he heads, the radio division of the National Association of Broad- casters and the Radio Advertising Bureau. On a much smaller scale, there is a historical parallel. Before television became a major force, the National Association of Broadcasters did all that work. In a cruder way, its sales promo- tion department performed the functions now performed by the RAB, which evolved as an autonomous organization at the urging of NAB members. The NAB adapted to accommodate the growing television business. It absorbed the Television Broadcasters Association and SHrRVr changed its name to National Association of Radio and Television - Draw-rawn for BROADCASTING by Jack Schmidt Broadcasters, reverting to the original NAB after early jealousies "Cable break."

Broadcasting Aug 5 1985 It's hours past dinner and a young child hasn't been seen since he left the playground around n Because this nightmare AUG 0 is a very real problem . . 8 1945

When a child is missing, it is th t __ emotionally exhausting experience may ever face. To help parents take action if this tragedy should ever occur, WKJF -AM and WKJF -FM organized a program to provide the most precise child identification possible. These Fetzer radio stations contacted a local video movie dealer and the Cadillac area Jaycees to create video prints of each participating child as the youngster talked and moved. Afterwards, area law enforce- ment agencies were given the video tape for their permanent files. WKJF -AM/FM organized and publicized the program, the Jaycees donated man- power, and the video movie dealer donated the taping services -all absolutely free to the families. The child video print program enjoyed area -wide participation and is scheduled for an update. Providing records that give parents a fighting chance in the search for missing youngsters is all a part of the Fetzer tradition of total community involvement. ... WKJF -AM /FM helped prepare for the search.

e eelp ,seig4.4 WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo. Kalamazoo- Lincoln, Grand Island. Michigan Grand Rapids Nebraska Nebraska WJFM WKJF WKJF -FM KMEG -TV Grand Rapids. Cadillac. Cadillac, Sioux City. Michigan Michigan Michigan Iowa Is falling behind schedule your "Overnightmare"?

It happens almost every day. Deadlines are hanging over your head. And you're depending on the overnight delivery service. But will they get your important parcel there on time? Will they get it there at all? How can you be sure? Why let overnight delivery keep you up in the air? Just call American Airlines Priority Parcel Service, and we'll deliver your parcel door to dooi in hours! To get your package on American's next flight, or any flight you specify, just call (800) 638 -7320. In Maryland, call (301) 269 -5503. So, when overnight is not soon enough, give us a call. And don't worry. At American, we wouldn't dream of letting you down. AmericanAirlines Priority Parcel Service

® 1985 American Airlines Freight System We deliver in hours.