The Fifth Estate Broadcasting Jul 1 You'll find more women watching Good Company than all other programs combined: Company 'Monday - Friday 3 -4 PM 60% Women 18 -49 55% Total Women Nielsen, DMA, May, 1985 Subject to limitations of survey KSTP -TV Minneapoliso St. Paul [u nunc m' h5 TP t 5 c e! (612) 646 -5555, or your nearest Petry office Z119£ 1V ll3MXVW SO4ii 9016 ZZI W00b svs-lnv SS/ADN >IMP 49£71 ZI19£ It's hours past dinner and a young child hasn't been seen since he left the playground around noon. Because this nightmare is a very real problem .. When a child is missing, it is the most emotionally exhausting experience a family may ever face. To help parents take action if this tragedy should ever occur, WKJF -AM and WKJF -FM organized a program to provide the most precise child identification possible. These Fetzer radio stations contacted a local video movie dealer and the Cadillac area Jaycees to create video prints of each participating child as the youngster talked and moved. Afterwards, area law enforce- ment agencies were given the video tape for their permanent files. WKJF -AM/FM organized and publicized the program, the Jaycees donated man- power, and the video movie dealer donated the taping services-all absolutely free to the families. The child video print program enjoyed area -wide participation and is scheduled for an update. Providing records that give parents a fighting chance in the search for missing youngsters is all a part of the Fetzer tradition of total community involvement. ... WKJF -AM /FM helped prepare for the search. rM 10, TV CJ he Cl"Epit Ylatiot WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo. Kalamazoo- Lincoln, Grand Island. Michigan Grand Rapids Nebraska Nebraska WJFM WKJF WKJF -FM KMEG -TV Grand Rapids. Cadillac. Cadillac. Sioux City. Michigan Michigan Michigan Iowa bó1.109 No t Broadcasting Jul 1 BROADCASTING'S annual compilation of Fifth Estate honors Media eye still on hostages Court puts kibosh on FCC's MMDS lotteries THE BEST AND BRIGHTEST BROADCASTING'S Best laid plans The cover of this weeks BROADCASTING- annual which went to press last Thursday -promises a story on look at who won what where in the Fifth Estate, "MMDS The First Grants." As it turned out, the D.C. Court of featuring a list of the winners of major awards Appeals issued an 11th -hour stay of the FCC's planned MMDS competitions. PAGES 36 -63. lottery, and the story was moot by the time our reporters ar- rived at the scene Friday The editors regret that circum- IN TRANSITION D The message from Videotex '85 stances forced our performance to tall short of promise. conference in New York last week was that conference's theme, Entering the Mainstream, will CRISIS COVERAGE D Role of media coverage in take some time. PAGE 64. hostage situation is examined. The Beirut beat continues to be focus of attention. PAGE 27 -28. MEGAMERGER D Called the largest advertising agency merger in history, Benton & Bowles and THEY'RE OFF o Networks' upfront sales began last D'Arcy MacManus Masius Woldwide are joining week with C -P -M increases anticipated in forces. Page 74. medium -to -high single digits. PAGE 29. STEREO TV D While number of stereo receivers ON HOLD Court of Appeals in Washington halts remains small, number of stations converting to FCC's planned MMDS lotteries until issue of stereo continues to grow, with stereo broadcasts women receiving minority preference is resolved. now reaching over one -half the households in top PAGE 29 200 markets. PAGE 80. ALL SYSTEMS GO ABC and Capcities OFFICIAL REQUEST O Rupert Murdoch asks FCC to shareholders give collective -and enthusiastic - OK his acquisition of Metromedia television nod to proposed sale /merger. PAGE 30 stations. Marvin Davis bows out of deal. PAGE 82 TROUBLED WATERS O Supreme court libel ruling WHERE THINGS STAND D BROADCASTING'S quarterly stuns media and threatens what had been steady update on major issues affecting the Fifth Estate expansion of First Amendment protections. PAGE begins on PAGE 18. 31. BUYOUT D MCI will purchase most of Satellite STATING THEIR CASES D Beleaguered Copyright Business Systems from IBM for $400 million. IBM Royalty Tribunal begins hearings on distribution will become principal shareholder in MCI. PAGE of almost $80 million royalty pool. PAGE 33 85. BMI BATTLE New York federal judge rejects BMI's KASEY AT THE MIKE D Kasey Kasem, one of the attempt to block special meeting called by busiest voices around, is driving force behind broadcasters to consider changes in bylaws. PAGE newest old -timer of countdown shows, American 33 Top 40. PAGE 111. INDEX TO DEPARTMENTS Advertising & Marketing 74 Closed Circuit 5 For the Record 92 Programing 76 Business 82 Datebook 12 In Brief 112 Riding Gain 70 Business Briefly 8 Editorials 114 Law & Regulation 73 Stock Index 69 Cablecastings 6 Fates & Fortunes 107 The Media 64 Technology 80 Changing Hands 84 Fifth Estater 111 Monday Memo 24 Telecastings 75 Where Things Stand 18 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications Inc.. 1735 DeSales Street, NW Washington, D.C. 20036 Second -class postage paid at Washington, D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U S. and possessions: one year $65, two years $125. three years $175. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 for first- class. Subscriber's occupation required. Annually. Broadcasting D Cablecasting Yearbook $85. Arms, the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road. a Oster. Ohio 44691 ($37 yr.). Postmaster please send address corrections to Broadcasting. 1735 DeSales St.. N.W Washington, D.C. 20036. INDEX TO ADVERTISERS: Americom Media Brokers, Inc. 86 0 Associated Press Broadcast Services 8, 15 D Audichron 72 D Blackburn & Co.. Inc. 84 0 Central Educational Network 75 D Chapman Associates 89 0 Christal Radio 71 D Classified Ads 96 -106 D Colbert Television Sales 51 o Communications Equity Associates 87 0 Continental Electronics 70 0 Daniels & Associates 83 D Ebony /Jet Showcase 55 D The Fetzer Stations Second Cover o Gabriel Awards 54 0 Frank Gari Productions, Inc. 17 o The Gilmore Broadcasting Corp. Third Cover D Home Builders. National Association of 61 o Katz Continental Television 13 D Katz Radio Group 71 D KSTP -TV Front Cover o H. B. La Rue 88 D Lorimar 11, 19.20-21. 23 D Lutheran Television 47 D Media -Talent Network 107 D Mortgage Bankers Association of America 49 0 Orban Associates, Inc. 9 D Professional Cards 94, 95 0 Cecil L. Richards, Inc. 85 0 RKO Television 43 0 Services Directory 95 D Society Bank 4 0 Springwood Psychiatric Center 67 0 Sunbow Productions, Inc. 250 Telepictures Corp. 58 -59 o Edwin Tornberg & Co., Inc. 92 D TV Log 26 0 United Press International 41 D WBBM -TV 37 D WFLD -TV 45 D WJZ -TV 39 :Mold Communications 560 Worldwide Church of God Fourth Cover 0 WTTW 53 your corporate ba making waves? Society Bank is. bank, our experience and per- We've been in communications spective enable us to take a more financing for over 40 years, be- creative approach to lending. coming specialists you can rely on. Communicate with us soon. In radio, television, cable and all Give Chuck Coon, Jolen facets of the communications field. Cameron or Laura Bryan of our For a conventional loan, a Communications Division a call complex proposal, or specialized at (216) 622 -8645. Or write to cash management, Society's Society Bank, Communications seasoned team can prepare a Division, 127 Public Square, package to meet your financial Cleveland, Ohio 44114. needs. As a communications We can help you make waves. øocictg BANK ;AIR UNIVERSITY L TFlR.F1'.Y AC_ 1 F;;;;,W PltO; LR1 ( 1R C1osedmo n lt proposal for revising compulsory copyright been delayed by technical problems Mañana license fees (BROADCASTING, June 24). (setting up cross -town link between "Any time changes are being proposed to downlink and transmitters, for Negotiations with Mexico on new AM satellite the structure copyright that involves instance) and difficulty in striking deals agreement, which were supposed to of broadcast signals, NAB wants to be at with cable programers, which, according commence July 8, have been postponed. table," says NAB President Eddie Fritts, to Pay TV executive, want to charge it Source said Mexico isn't ready and wants who has contacted MPAA president, Jack more they do cable operators. Movie more time to prepare. Source said no new Valenti, and intends to approach NCTA Systems Inc. in Milwaukee is still bogged date for negotiations had been scheduled, president, James Mooney. In other down in unspecified hardware and "but we expect to firm up a date soon." copyright news, NAB has been software problems, will no longer venture Without new agreement, AM daytimers attempting to negotiate deal with MPAA on guess as to when it will launch its six - can't operate past 6 p.m. Agreement is distribution of 1983 cable royalty pool, but channel service. also needed to permit full -time AM to no avail (see "Top of the Week "). operations on Mexican clears. Drop -outs Lengthening list Stereo start FCC has yet to issue further notice of Dress rehearsal for launch of NBC stereo Heading into at least fifth month of his proposed rulemaking on VHF drop -ins network program feeds starts next Tuesday, search for another job, FCC looking toward providing additional with tests of two-channel stereo audio Commissioner Henry Rivera has recused protection to existing television service, satellite transmissions.