Broadenting the BUSINESSWEEKLY of TELEVISION and RADIO
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NEWSPAPER July 19, 1971: Our40thYear:$1.00 1 Broadenting THE BUSINESSWEEKLY OF TELEVISION AND RADIO Staggers turned back by House; CBS escapes contempt citation ROADCASTING's exclusive pulse- taking on TV spot finds hope for a strong fourth quarter Advertising's in trouble at the FTC; nothing but the facts, ma'am Special report: annual football round -up tells what the action is Each week of the Pro Football season, one game of the Week." always stands out from the others. Its winning performance on weekends last year It might be a crucial battle for a division lead, has earned "The Game of the Week" this year's spot a duel between an outstanding offense and an in the prime time lineup. outstanding defense, or a stunning upset game. So beginning September 24th, Hughes Sports Each week, Ed Sabol and the expert crews of Network will be telecasting "The Game of the Week" NFL Films are at this game, capturing all the every Friday night for 16 weeks on stations all action, key moments and highlights -always from across the country -including NBC owned and the best vantage point. operated stations. And there you have the basis of one of the most Sponsorship for "The Game of the Week" is exciting half -hour shows on television -"The Game completely sold out. It seems everyone loves a winner. "THE GAME OF THE WEEK" A Hughes Sports Network Presentation Who also bring you "This Week in Pro Football" " inard'spostion T--- "r. TT4,s, ma'- ` -s- .sa111IMMio w-.ix3, Ward's on location because he's always in the picture when something's happening in the Dallas -Ft. Worth ;ar if-your schedule_kicks off soon, and you-rle iàtötmattona2gacding- "the violent world" of Ward Huey, give him a call. He's WFAA-TV's General Sales Manager. Construction site: The ne S Amlllion home of the Dallas Cowboys scheduled r completion this summer. wI&tt-1v D ABC, Channel 8, Communications Center. Represented by Edward Petry & Co., Inc. HARRY GUARDINO From Four Star... an exciting new prime -time series for your prime -time slot. ONTY 26 color half hours, already scheduled for Fall start by WNBC New York, KNBC Los Angeles, WMAQ Chicago, WRC Washington, MONTY NASH Distributed Special Investigator WKYC Cleveland, KRON San , world-wide by paid by a special Francisco, KFDA Amarillo, agency of the Federal Government KVOS Bellingham, KRNT STAR Des Moines, WWJ Detroit, ENTERTAINMENT KHOU Houston, WREC Memphis, CORP KTAR Phoenix, KCST San 280 Park Avenue, Diego, KAUZ Wichita Falls New York. N.V. 10017 Phone (212) 687 -4444 and KBLU Yuma-El Centro 4005 Beverly Drive. WSM Nashville and WTEV Beverly Hills. Calif . 90212 Phone (213) 277 -7444 New Bedford -Providence MONTY NASH. BASED ON THE BESTSELLING NOVELS OF RICHARD JESSUP 161 MILLION COPIES 5OLO1 PRODUCED BY ALMADA PRODUCTIONS. INC. CREATED BY EVERETT CHAMBERS AND RICHARD JESSUP, EXECUTIVE PRODUCER EVERETT CHAMBERS. "What's My Line?" builds the ldnd of audiences you never get tired of. The biggest. RANK IN MARKET TIME PERIOD RATING SHARE TIME PERIOD Boston 7:00 -7:30 pm 25.0 48 1 of 5 Charleston- 7:00 -7:30 pm 19.0 43 1 of 3 Huntington Flint-Saginaw- 6:30 -7:00 pm 19.0 40 1 of 3 Bay City Ft. Wayne 4:30 -5:00 pm 14.0 47 1 of 3 Greenville- 5:30 -6:00 pm 13.0 38 1 of 3 Spartanburg- Asheville Milwaukee 11:30 -12 Noon 6.0 28 1 of 4 Orlando- 1:00 -1:30 pm 9.0 48 1 of 3 Daytona Beach Philadelphia 7:00 -7:30 pm 19.0 42 1 of 6 Portland, Ore. 3:30 -4:00 pm 6.0 40 1 of 4 Portland- 7:00 -7:30 pm 26.0 47 1 of 4 Poland Spring Providence 1:00 -1:30 pm 9.0 55 1 of 3 Seattle- Tacoma 4:30 -5:00 pm 9.0 28 1 of 4 Spokane 7:00 -7:30 pm 19.0 44 1 of 3 Tampa- 5:30 -6:00 pm 18.0 41 1 of 4 St. Petersburg Toledo 7:00 -7:30 pm 25.0 50 1 of 3 Source: May 1971 NSI. Subject to qualifications available on request. "What's My Line ?" is starting its fourth year of first -run syndication. Haven't you waited long enough? VIACOM ENTERPRISES A Division of Viacom International Inc. Weekkillef Broadcast journalism wins at least a provisional victory After 25 years of steady climbing, the price of broadcast over congressional tradition as the House refuses to back rights to football games will fall slightly this year. A slight Harley O. Staggers (D -W. Va.) on proposed contempt cita- increase in the cost of pro games was not enough to offset tion of CBS and its president, Frank Stanton. See .. $160,000 decline for college contests. See .. Staggers headed off at the pass ... 17 Football coming back to earth? ... 35 The almost- forgotten gut issues raised by Selling of the Broadcasters are beginning to respond to the demand for Pentagon -the validity of its central thesis, the extent (if better and less commercialized children's television. The any) of its distortions -are revived and reconsidered in latest evidence came last week from Westinghouse, Post - detail in a 'Perspective on the News.' See .. Newsweek and Evening Star Broadcasting Co. See .. What the shooting was all about ... 20 Making a move on children's TV ... 52 Annual survey of spring business finds stations and reps Apollo 15, the longest U.S. space mission to date, will re- cautiously optimistic that fourth quarter will lift broad- ceive elaborate coverage from all three television networks. casting out of its economic doldrums -even though sales NBC will lead the way, devoting 30 hours to the 12 -day remained unspectacular in third quarter. See .. mission. See ... Will fourth quarter save '71 spot TV? ... 26 Counting down to Apollo coverage ... 54 Federal Trade Commission makes good on its threat to The growth of communications technology has far out- require documentation of advertising claims, and its first paced the ability of regulation to deal with it, and new target is a major one: seven automobile manufacturers, systems -domestic and international -are needed, ac- four domestic and three foreign. See ... cording to Clay T. Whitehead and Robert Sarnoff. See ... FTC shifts burden of proof ... 27 Communications -regulations gap? ... 57 As hearings before House Elections Subcommittee near In the wake of that court decision outlawing FCC's license - conclusion, members appear determined to pass some renewal policy statement, competing applications for exist- kind of new campaign- spending legislation -and Hays - ing facilities are re- appearing. First targets: WFAA -TV Big Tex. See . Abbitt bill looks like the leading contender. See .. Dallas and KWAB(TV) Spring, .. House creeps toward the spending bill ... 32 Here come the challengers again ... 58 Departmeds Broadcasting AT DEADLINE 8 PROGRAMING 52 July 19, 1971;Vol.81,No.3 BROADCAST ADVERTISING 26 SPECIAL REPORT 35 Published 51 Mondays a year (com- CHANGING HANDS 60 WEEK'S HEADLINERS 9 bined issue at year end), by Broadcast- ing Publications Inc., 1735 DeSales CLOSED CIRCUIT 7 WEEK'S PROFILE 73 Street, N.W., Washington 20036. Sec- DATEBOOK 12 ond -class postage paid at Washington. EDITORIALS 74 Subscription prices: one year $14, EQUIPMENT & ENGINEERING 50 two years $27, three years $35. Add $4 $6 a for FATES AND FORTUNES 62 a year for Canada and year all other countries. Subscriber's occupa- FOCUS ON FINANCE 46 tion required. Regular issues $1 a copy. FOR THE RECORD 66 BROADCASTING YEARBOOK published INTERNATIONAL 56 each January, $13.50 a copy; CATV LEAD STORY 17 SOURCEBOOK annually, $8.50 a copy. THE MEDIA 57 Subscription orders and address changes: Send to BROADCASTING Circu- MONDAY MEMO 10 lation Department, On changes include OPEN MIKE 14 both old and new address plus address PERSPECTIVE ON THE NEWS 20 label from front cover of magazine. BROADCASTING, July 19, 1971 5 WTEV SPECIAL PROGRAMS MEET CULTURAL NEEDS OF ITS VIEWERS Famed fado singer Amalia Rodrigues recently Representative: appeared on the WTEV Portuguese- language -..,:.__ THE series, "Passport to Portugal." Internation- . MEEKER ally acclaimed musicians and entertainers COMPANY, INC. ^... are featured on this colorful weekly program, S..wbM ar.e as a MASS. presented service to the estimated ... can. 400,000 persons of Portuguese heritage ^ P..ti.S.i within the station's tri -state coverage area. PROVIDÉNÇE Unique "Passport to Portugal" is an out- MOW* ,....._ '.; standing example of WTEV programming to meet needs woo .....`-`:...... the of its viewers. '01 LOMN. WTEV Channel Providence -New Bedford -Fall River Rhode Island - Massachusetts Vance L Eckersley, Sta. Mgr. Sellviag the giteateh 1ovidenee(A ea STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WTEV Providence, R. I. /New Bedford -Fall River, Mass. WGAL -TV Lancaster- Harrisburg- York -Lebanon, Pa. Closet/Citcultm Last stop page 17)? Some insiders say it was FCC, asking whether fairness doctrine Now that differing campaign- reform one -sentence comment by influential applies and, if so, how stations carrying bills have taken discernible shape in Wilbur Mills (D -Ark.) during House anti -no-fault spots can be identified. Senate and House, question is whether discussion of subject on Monday after- Letter, to go out this week, will bear President, who vetoed bill passed by noon, two days before vote. Mr. Mills, signatures of subcommittee chairman, last Congress, would find either new chairman of powerful Ways and Means Philip Hart (D- Mich.), and other no- one acceptable. According to high White Committee, said only that he had "se- fault advocates-Senator Frank Moss House source, chances are he'd sign rious questions" about citation and then (D- Utah), Representative John Moss Senate version (all -media spending limit introduced number of statements by (D- Calif.) and Senator Warren Mag- of 10 cents per voter, with media choice CBS News executives and correspond- nuson (D- Wash.).