Broadenting the BUSINESSWEEKLY of TELEVISION and RADIO

Home , Bill Grigsby, Bill Mercer, Dave Kocourek, Gil Stratton, Joe McConnell, Stu Nahan

NEWSPAPER July 19, 1971: Our40thYear:$1.00

1 Broadenting THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Staggers turned back by House; CBS escapes contempt citation ROADCASTING's exclusive pulse- taking on TV spot finds hope for a strong fourth quarter Advertising's in trouble at the FTC; nothing but the facts, ma'am Special report: annual football round -up tells what the action is

Each week of the Pro Football season, one game of the Week." always stands out from the others. Its winning performance on weekends last year It might be a crucial battle for a division lead, has earned "The Game of the Week" this year's spot a duel between an outstanding offense and an in the prime time lineup. outstanding defense, or a stunning upset game. So beginning September 24th, Hughes Sports Each week, Ed Sabol and the expert crews of Network will be telecasting "The Game of the Week" NFL Films are at this game, capturing all the every Friday night for 16 weeks on stations all action, key moments and highlights -always from across the country -including NBC owned and the best vantage point. operated stations. And there you have the basis of one of the most Sponsorship for "The Game of the Week" is exciting half -hour shows on television -"The Game completely sold out. It seems everyone loves a winner. "THE GAME OF THE WEEK" A Hughes Sports Network Presentation Who also bring you "This Week in Pro Football" "

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Ward's on location because he's always in the picture when something's happening in the Dallas -Ft. Worth ;ar if-your schedule_kicks off soon, and you-rle iàtötmattona2gacding- "the violent world" of Ward Huey, give him a call. He's WFAA-TV's General Sales Manager.

Construction site: The ne S Amlllion home of the Dallas Cowboys scheduled r completion this summer. wI&tt-1v D ABC, Channel 8, Communications Center. Represented by Edward Petry & Co., Inc. HARRY GUARDINO

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MONTY NASH. BASED ON THE BESTSELLING NOVELS OF RICHARD JESSUP 161 MILLION COPIES 5OLO1 PRODUCED BY ALMADA PRODUCTIONS. INC. CREATED BY EVERETT CHAMBERS AND RICHARD JESSUP, EXECUTIVE PRODUCER EVERETT CHAMBERS. "What's My Line?" builds the ldnd of audiences you never get tired of. The biggest.

RANK IN MARKET TIME PERIOD RATING SHARE TIME PERIOD

Boston 7:00 -7:30 pm 25.0 48 1 of 5

Charleston- 7:00 -7:30 pm 19.0 43 1 of 3 Huntington

Flint-Saginaw- 6:30 -7:00 pm 19.0 40 1 of 3 Bay City

Ft. Wayne 4:30 -5:00 pm 14.0 47 1 of 3

Greenville- 5:30 -6:00 pm 13.0 38 1 of 3 Spartanburg- Asheville

Milwaukee 11:30 -12 Noon 6.0 28 1 of 4

Orlando- 1:00 -1:30 pm 9.0 48 1 of 3 Daytona Beach

Philadelphia 7:00 -7:30 pm 19.0 42 1 of 6

Portland, Ore. 3:30 -4:00 pm 6.0 40 1 of 4

Portland- 7:00 -7:30 pm 26.0 47 1 of 4 Poland Spring

Providence 1:00 -1:30 pm 9.0 55 1 of 3

Seattle- Tacoma 4:30 -5:00 pm 9.0 28 1 of 4

Spokane 7:00 -7:30 pm 19.0 44 1 of 3

Tampa- 5:30 -6:00 pm 18.0 41 1 of 4 St. Petersburg

Toledo 7:00 -7:30 pm 25.0 50 1 of 3

Source: May 1971 NSI. Subject to qualifications available on request.

"What's My Line ?" is starting its fourth year of first -run syndication. Haven't you waited long enough? VIACOM ENTERPRISES A Division of Viacom International Inc. Weekkillef

Broadcast journalism wins at least a provisional victory After 25 years of steady climbing, the price of broadcast over congressional tradition as the House refuses to back rights to football games will fall slightly this year. A slight Harley O. Staggers (D -W. Va.) on proposed contempt cita- increase in the cost of pro games was not enough to offset

tion of CBS and its president, Frank Stanton. See .. $160,000 decline for college contests. See .. . Staggers headed off at the pass ... 17 Football coming back to earth? ... 35

The almost- forgotten gut issues raised by Selling of the Broadcasters are beginning to respond to the demand for Pentagon -the validity of its central thesis, the extent (if better and less commercialized children's television. The any) of its distortions -are revived and reconsidered in latest evidence came last week from Westinghouse, Post -

detail in a 'Perspective on the News.' See .. . Newsweek and Evening Star Broadcasting Co. See .. .

What the shooting was all about ... 20 Making a move on children's TV ... 52

Annual survey of spring business finds stations and reps Apollo 15, the longest U.S. space mission to date, will re- cautiously optimistic that fourth quarter will lift broad- ceive elaborate coverage from all three television networks. casting out of its economic doldrums -even though sales NBC will lead the way, devoting 30 hours to the 12 -day

remained unspectacular in third quarter. See .. . mission. See ... Will fourth quarter save '71 spot TV? ... 26 Counting down to Apollo coverage ... 54

Federal Trade Commission makes good on its threat to The growth of communications technology has far out- require documentation of advertising claims, and its first paced the ability of regulation to deal with it, and new target is a major one: seven automobile manufacturers, systems -domestic and international -are needed, ac- four domestic and three foreign. See ... cording to Clay T. Whitehead and Robert Sarnoff. See ... FTC shifts burden of proof ... 27 Communications -regulations gap? ... 57

As hearings before House Elections Subcommittee near In the wake of that court decision outlawing FCC's license - conclusion, members appear determined to pass some renewal policy statement, competing applications for exist- kind of new campaign- spending legislation -and Hays - ing facilities are re- appearing. First targets: WFAA -TV

Big Tex. See . Abbitt bill looks like the leading contender. See .. . Dallas and KWAB(TV) Spring, .. House creeps toward the spending bill ... 32 Here come the challengers again ... 58

Departmeds Broadcasting AT DEADLINE 8 PROGRAMING 52 July 19, 1971;Vol.81,No.3 BROADCAST ADVERTISING 26 SPECIAL REPORT 35 Published 51 Mondays a year (com- CHANGING HANDS 60 WEEK'S HEADLINERS 9 bined issue at year end), by Broadcast- ing Publications Inc., 1735 DeSales CLOSED CIRCUIT 7 WEEK'S PROFILE 73 Street, N.W., Washington 20036. Sec- DATEBOOK 12 ond -class postage paid at Washington. EDITORIALS 74 Subscription prices: one year $14, EQUIPMENT & ENGINEERING 50 two years $27, three years $35. Add $4 $6 a for FATES AND FORTUNES 62 a year for Canada and year all other countries. Subscriber's occupa- FOCUS ON FINANCE 46 tion required. Regular issues $1 a copy. FOR THE RECORD 66 BROADCASTING YEARBOOK published INTERNATIONAL 56 each January, $13.50 a copy; CATV LEAD STORY 17 SOURCEBOOK annually, $8.50 a copy. THE MEDIA 57 Subscription orders and address changes: Send to BROADCASTING Circu- MONDAY MEMO 10 lation Department, On changes include OPEN MIKE 14 both old and new address plus address PERSPECTIVE ON THE NEWS 20 label from front cover of magazine.

BROADCASTING, July 19, 1971 5 WTEV

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Last stop page 17)? Some insiders say it was FCC, asking whether fairness doctrine Now that differing campaign- reform one -sentence comment by influential applies and, if so, how stations carrying bills have taken discernible shape in Wilbur Mills (D -Ark.) during House anti -no-fault spots can be identified. Senate and House, question is whether discussion of subject on Monday after- Letter, to go out this week, will bear President, who vetoed bill passed by noon, two days before vote. Mr. Mills, signatures of subcommittee chairman, last Congress, would find either new chairman of powerful Ways and Means Philip Hart (D- Mich.), and other no- one acceptable. According to high White Committee, said only that he had "se- fault advocates-Senator Frank Moss House source, chances are he'd sign rious questions" about citation and then (D- Utah), Representative John Moss Senate version (all -media spending limit introduced number of statements by (D- Calif.) and Senator Warren Mag- of 10 cents per voter, with media choice CBS News executives and correspond- nuson (D- Wash.). Senators Hart and up to candidate; repeal of equal -time ents saying congressional review of out- Moss are members of Communications broadcast law for all candidates for fed- takes would have inhibiting effect on Subcommittee, and Senator Magnuson eral office). He'd probably veto House broadcast journalism. That was enough, is chairman of parent Commerce Com- version (five cents per voter for broad- it's said, to persuade House leadership mittee. John Moss is member of House cast, five cents for other media; repeal to dump Harley Staggers. Commerce Committee. of equal -time for only presidential and Next one out vice -presidential candidates). Nonbroadcast receivers Senate bill was reported out of Rules Avco's Cartrivision, first cartridge -tele- Committee last month (BROADCASTING, vision organization to go public, may Internal deliberations, in preliminary June 28). House bill emerged from have company soon. Another with eye sort of way, have been begun by some Communications Subcommittee two on public till is Videorecord Corp., major TV set manufacturers regarding weeks ago (BROADCASTING, July 12) in Westport, Conn. -based company head- position to take on CATV -only TV re- same form as submitted by Chairman ed by blue- ribbon board including com- ceivers, sought by cable industry in fil- Torbert H. Macdonald (D- Mass.). poser William Schuman, agency -head ing last month with FCC (BROADCAST- Bill Bernbach, broadcast attorney W. ING, June 21). Cable set would be in- Open season Theodore Pierson. Target date is fall capable of receiving off -air TV signals California television and radio stations, 1971, year beyond company's original and presumably would be sold to CATV system owners for lease to cus- which must file applications for license hopes. Unlike Cartrivision, Videorecord their tomers. Among many other questions renewals by Sept. 1, are marked for is software -only company, pins high which heaviest onslaught of petitions to deny hopes on cornering distribution market must be answered by manufac- is this ever filed at FCC. That's word from with system of franchise operators, be- turers potential future of type of "public- service" law firms and consul- ginning with initial 30 it is seeking at TV product, and what impact it might have on present tants to minority groups. Protests will $20,000 per throw. consumer marketing come from numerous organizations of arrangements. blacks and Mexican-Americans, and End -around plays Subject is reminiscent of infighting inside various TV set makers when their there's even some indication that smaller Some station representatives are con- communications ethnic clusters-including Chinese- cerned over tendency of various major divisions plumped for reassignment of frequencies to may take crack at getting more broad- advertising agencies to set up regional UHF land -mobile services of cast exposure and more jobs. offices and buy locally for products to over objections their consumer -electronics officials. FCC be advertised in those markets. Among ordered reassignment of two lower UHF Who, us? agencies mentioned are J. Walter channels to land mobile last year. Cereal manufacturers, presumably con- Thompson. Young & Rubicam, Dancer - cerned about growing criticism of chil- Fitzgerald- Sample and McCann- Erick- dren's programing that they sponsor, son, and among markets affected are Time for tithing have been mending fences at FCC. Rep- Los Angeles, Atlanta, Washington - Baltimore, San Francisco, Seattle and All- Industry Radio Music License Com- resentatives have talked to commission mittee, getting Portland, Ore. Reps agree that most TV set for new round of officials, including members of Chair- negotiations with American Society of man Dean Burch's staff, over past sev- stations are not hurt financially by this approach but point out that reps are Composers, Authors and Publishers, is eral weeks, at least for purpose of dis- planning fund -raising for late affected since they lose commission on campaign cerning commission attitude-to extent summer. Details not set, but in past com- it has formed -about children's pro- accounts formerly handled as national spot. mittee has asked stations to contribute graming. Another possible purpose is to 10 times one -minute rate in effect most separate cereal manufacturers from net- hours of broadcast day, and that may works that present programs they spon- Insurance risks be pattern again. Radio stations' current sor. Manufacturers' representatives are Next issue to enter fairness -doctrine ASCAP contracts, negotiated in 1967, they might do said to have indicated arena may be controversial no-fault expire Feb. 29, 1972, but negotiations own programing, instead of taking what automobile -insurance legislation. Amer- will start earlier and, if past is any networks offer. ican Trial Lawyers Association and guide, wind up in court. Elliott M. state bar graups are said to be buying Sanger of WQXR -AM -FM New York has The word TV and radio spots to muster public op- been re- elected chairman of committee What was real catalyst in formation of position to proposal authored by Senate (BROADCASTING, July 12), whose legal House majority against citation of CBS Antitrust Subcommittee. It's understood counsel is Emanuel Dannett and Ber- and Frank Stanton for contempt (see subcommittee is drafting inquiry to nard Bucholz of New York.

BROADCASTING, July 19, 1971 7 Late news breaks on this and opposite page. Atßeadhine Complete coverage of the week begins on page 17.

for CATV to bolster Canadian TV which has com- The FCC's moment approaches plained that U.S. stations carried on With issues still unsettled, rulemaking expected Wednesday Canadian cable systems have made less attractive to FCC on Friday (July 16) concluded rule, unless station whose signal is be- Canadian TV stations and have threatened their fourth special meeting on CATV held ing imported is carried under "signifi- advertisers income. last week, with hopes of resolving all cant viewing" test. CRTC estimated that revenue to TV issues this Wednesday in massive rule - Commission decision on CATV from cable payments could making. problems on Wednesday is virtually industry amount to about $2 million annually. Number of critical issues are still far essential if it is to meet deadline for Commission suggested that payment from specifics of rule to be presenting its proposals to Congress be- settled- system be established based on CATV imposed regarding public- access chan- fore it recesses Aug. 6. Chairman Burch gross revenues related to cable mileage. that 50% of plans to deliver copies of proposals to nels (beyond requirement Although CRTC document does not channels must be for public access), Senate and House Commerce Commit- spell out whether there would be in- of federal pre -emption of CATV tees, as well as Senate Copyright Sub- degree crease in rates for cable subscribers as regulation and technical standards, committee. It was not clear last week whether a result of payments to TV broadcasters, among them. But commission is hold- Pierre Juneau, CRTC chairman, told three meetings on this week, full commission will be available this ing CATV newsmen later that cable systems could including one Wednesday. week. Commissioner Robert Wells, who in home state of apply for rate increases if they in- One issue believed relatively settled, has been on vacation Kansas was not due back in Washington creased services to their customers. at least, is definition of carriage of all 26. Robert E. stations in one market if one of them until July Commissioner who has been attending interna- is carried because it is "significantly Lee, One more Time sale firmed on space communi- viewed." Rationale is that it would tional conference Completion of agreement for sale of however, is due back equalize competition among stations in cations in Geneva, Time Inc.'s KOGO -FM San Diego to that market. today (July 19). Kelly Broadcasting Co. for $250,000, Basic outline of CATV plan related subject to FCC approval, was an- by Chairman Burch in congressional Canada moves to protect nounced Friday (July 16). Agreement principle had been disclosed earlier. testimony remains intact. Systems with- over -the -air television in in 35 miles of television market would Kelly Broadcasting, headed by Jon be allowed to carry whatever distant Canadian Radio -Television Commission Kelly, owns KCRA -AM -TV and KCTC(FM) signals they need in order to provide announced Friday .(July 16) that cable - all Sacramento, Calif. so- called minimum service -three net- TV operators will have to pay Canadian Subject to FCC consent, time has work and three independent stations in TV stations for programs carried on sold its five TV stations to publisher top -50 markets, three network and two CATV systems. CRTC said, in policy McGraw -Hill for $69.3 million and has independents in markets 51 -100, and statement following year -long delibera- contracts or tentative agreements for three networks and one independent tions, that if cable TV is permitted to sales of its four AM and four FM sta- in all others. In addition, stations in grow as it has, existence of Canadian tions to individual buyers at prices total- top -100 markets would be authorized TV is in danger. ing $11.05 million (BROADCASTING, to carry two distant independent sig- As part of its solution, CRTC also May 3) . nals, regardless of whether they are recommended changes in Canadian in- needed to provide minimum service. come -tax laws that would prohibit Executive committee The commission is expected to adopt Canadian companies that buy advertis- leapfrogging restrictions applying to dis- ing on U.S. television stations from at NCTA rounded out tant signals carried to fill out minimum writing off such costs as business ex- New National Cable Television Associa- service. There would also be leapfrog- penses. This is directed, it is understood, tion executive committee has been given ging restriction on one of bonus signals; to practice of some Canadian firms buy- final form with appointment of Law- it would have to be closest UHF within ing time on U.S. TV along border. rence W. Kliewer and William R. Bra- 100 miles; if none, closest VHF within Regulatory agency also offered other zeal, it was announced Friday (July 16). 100 miles. But other bonus signal could safeguards for Canadian TV stations, Messrs. Kliewer and Brazeal hold only be picked from any location. Commis- including requirement that Canadian two executive -committee posts filled by sion also appears settled on policy for CATV systems delete certain programs chairman's appointments; all other systems located more than 35 miles and commercials of distant TV stations. members serve by virtue of NCTA of- from any market -there would be no These steps are designed, CRTC said, fices they hold. restrictions on carriage of distant sig- Remaining members, all approved at nals. NCTA convention earlier this month As Chairman Burch has indicated, Cotton Bowl stays with CBS (BROADCASTING, July 12), are John there will be no limitation on importa- CBS's 14 -year association with collegiate Gwin, Cox Cable Communications Inc., tion of educational -station signals, pro- football's Cotton Bowl will continue. national chairman; William J. Bresnan, vided local educational interests do not New pact announced last Friday (July Teleprompter Corp., vice chairman; F. object. 16) extends radio and television cover- Gordon Fuqua, Electra Communica- Commission is also expected to adopt age of Dallas classic for four more years tions Inc., secretary; Robert J. Scallorn, sports rule. It would prohibit system by CBS networks (also see "Special Del Rio Cable Corp., treasurer, and from importing sports events into serv- Report" on football, page 35). Ralph Demgen, Willmar Video Inc., im- ice area of station subject to black -out mediate past chairman. e BROADCASTING, July 19, 1971 Mr. Kliewer, vice president and di- broadcast outlet. City will place all nooga; WRCP -AM -FM Philadelphia; rector, Peninsula Cable Corp., was profits attained from operation of WNJR WPIT -AM -FM Pittsburgh, and WWOL -AM- elected to NCTA board in 1970. Mr. in escrow, and commission will later FM Buffalo, N.Y. Brazeal, executive vice president, Com- allocate these funds to certain undesig- munity Tele-Communications Inc., was nated nonprofit institutions. Fine first half for color sets elected to board in 1969. Sale of color -TV sets by distributors to Rust Craft control may change dealers was up 25.4% for first six Financial faith in CATV Group broadcaster Rust Craft Greet- months of this year compared to same in 1970, Television Communications Corp., ing Cards Inc. has received FCC ap- period Electronic Industries cable -TV systems owner -operator, has proval of public sale of convertible de- Association reported today (July 19). formally signed agreements with John bentures which, company said, might Total TV -set sales was up 17.1%, with black and white up only for Hancock Mutual Life Insurance Co. result in change of control of its own- 8.9% Janu- and Massachusetts Mutual Life Insur- ership. In requesting authorization, ary -June period, EIA reported. And ance Co. for $8- million in long -term Rust Craft told commission that sale of total radio sales was also up almost with 15 -year financing. Alfred R. Stern, TVC securities, totaling $10 million, might same percentage, 17.3 %, FM set sales leading, up 34.8 %. chairman and president, said monies result in decrease in ownership inter- Set sales for first half of year: would be used for final construction of est of Berkman family, which presently Akron, Ohio, cable system. Earlier in controls 52% of company. Berkman talavI.Ion week, Color 2,482,076 1,979,533 Sterling Communications Man- interest, Rust Craft said, could con- Monochrome 2,171,246 1.993,750 Total 4,653,322 hattan system received $13.15 million ceivably go below 50% following sale, 3.973.283 loan from Morgan Guaranty Trust Co. Radio which would constitute transfer of con- Home AM 2,227,504 2,147,650 (see page 50). Home FM 1,622,416 1,203,340 trol in company. Auto 5,438,857 4,608,129 Rust Craft owns WSTV- AM -FM -TV Total 9,338,777 7,959,119 MGM finances looking up Steubenville, Ohio; WJKS -TV Jackson- MGM President James T. Aubrey Jr. ville, Fla.; WRDW -TV Augusta, Ga., DDB's Dane to step down last week predicted that his firm's net WSOL(AM) Tampa, Fla.; WROC- AM -FM- Maxwell Dane, chairman of executive income for current fiscal year will either TV Rochester. N.Y.; wRCB -TV Chatta- committee and secretary- treasurer of exceed or equal highest level attained Doyle Dane Bernbach, New York, will by MGM within past 25 years. retire on Oct. 31. Mr. Dane, one of three Mr. Aubrey said MGM's net income WeeksNeadliners founders of DDB in 1949, reached for first nine months of fiscal 1971 rose agency's mandatory retirement age of $267,000 over comparable period regis- 65 in June. tered year ago. He attributed optimistic Doyle Dane Bernbach has agreed to projection for remainder of year to purchase from Mr. Dane, his wife, cer- continued earnings in television opera- tain members of his family and Max- tion, good prospects for films scheduled well and Belle Dane Foundation 97,- for release this summer and favorable 822 shares of common stock at less than results from MGM's current restructur- tr market price. DDB over-the -counter ing program. Mr. Aubrey also indicated shares closed Thursday (July 15) at company will continue to tighten belt in 27% bid, 283 asked. Agency said pur- operations and dispose of unprofitable chase will be completed before July 31, business interests. and will leave Mr. Dane with "substan- For nine months ended June 5: tial block of company stock." Purdon Miss'i' Martinez 1971 1970 Mr. Earned per share S 0.97 $ 0.93 High cost of soundmen Revenues 131.044.000 128,154,000 Roger A. Purdon, creative director, Net income 5,744,000 5.477,000 LPE /Leo Burnett, London, named VP, New agreement between soundmen and national advertising division, Council of three television networks, now being For time being, Newark Better Business Bureaus. Division is to approved, would provide $55- per -week will operate WNJR monitor advertising for proposed Na- wage boost over three -year period. tional Advertising Review Board (see Higher pay is coupled with improved Only black-oriented radio station in page 29). fringe benefits achieved as result of Newark, lengthy negotiations, which began in N.J., will not go off air, as had Hope Martinez, executive VP, U.S. previously January. Hollywood soundmen's local been ordered by FCC. Media International, New York, pio- WNJR(AM) Newark. which had been of International Alliance of Theatrical neer media -buying service, elected presi- Stage Employes ratified agreement late scheduled to discontinue operation last dent succeeding Norman King, who re- Saturday Only 17) will be run by city last week, and other locals are expected tires to devote himself to personal busi- to follow suit. of Newark on nonprofit basis for next ness and writing books. Miss Martinez three months, pending choice of interim has been with U.S. Media since 1969 Score one for print news operator for station. Rollins Inc. lost its and earlier had been vice president and Study commissioned by newspapers' bid to hang on to WNJR last month, associate media director of BBDO, New when Supreme Court refused to Bureau of Advertising and distributed hear York. Mr. King said he is under con- (BROADCASTING, last 16) shows that people case June 14). Com- tract to Bernard Geis Associates Inc., Friday (July for mission denied renewal of Rollins' li- New York publisher, to author three prefer newspapers to TV and radio "high- interest news," "news in- depth" cense in 1968. books and first, slated for publication In granting and "personal- interest news." Findings city of Newark tempo- later this year, is titled "It's Easier to rary authority to WNJR, were based on survey conducted by operate com- Make a Million than Find a Job." mission found valid city's argument Nationwide Opinion Research Corp. in that silencing of station would leave For other personnel changes March and April of 1971 and is appar- is ent reply to recent Roper Organization Newark, whose population 54% of the week see "Fates & Fortunes" black, without any Negro -oriented Inc. survey. (BROADCASTING, April 9).

BROADCASTING. July 19, 1971 9 MondayMoofrom David Kreinik, Benton & Bowles, New York

Trying to be almost a household word

Wall Street firms have rarely been noted sales directly attributable to advertising. on a plane, at a wedding). One says, for a lightness of touch in advertising. (I remember too well a test of televi- "My broker is E. F. Hutton and Hut- Nor have they been noted for excessive sion that B &B did several years ago for ton says ..." Action and sound around amounts of broadcast advertising. These an insurance client: A Western city was them immediately stop and the prin- two factors -little industry competition chosen and a schedule of spots run there cipals realize they are surrounded by in the medium and a general lack of that were equivalent to a $10- million people eagerly straining to hear -the ad- bright, fresh advertising approaches - national expenditure. After six months vice. certainly have worked to E. F. Hutton's of TV saturation, attitude and aware- Over this freeze an announcer voices - advantage. ness were shown to be thriving. And over: "When E. F. Hutton talks, people Benton & Bowles was awarded the sales dropped 35 %. What happened? listen." country's fifth largest stock broker's ac- The local sales manager was recovering The viewers listened too. Research count in 1969. Hutton then was con- from a broken leg and his sales staff was has shown that awareness of the Hutton centrating its advertising efforts in news- not doing its usual job.) name rose dramatically and quickly in papers. A small- space, continuing cam- Looking to create this higher aware- the test cities (it doubled in some cases) paign in all cities where Hutton oper- ness level, we naturally wanted some- and the levels were sustained. The cities ates was the media pattern, traditional thing innovative and memorable. The in which we used the increased news- in the brokerage business. There had lighter touch was an inviting idea, but paper space also showed awareness and been some success (couponing was often humor sometimes is a problem with in- attitude gains, but the build -up was far used to provide follow -up for individual vestors. We were aware of humorous slower. No precise sales measurements brokers in Hutton's 80-odd offices), but commercials used by a smaller broker. have been made for the reasons given. awareness of the Hutton name was That firm was getting a lot of talk and But new business has definitely been building only minimally. Agency re- new business, but the business seemed coming in at every city where TV has search showed that the company was to come from smaller investors. E. F. been used. not nearly as well known as its size and Hutton's customer profile tends to be The response was immediate, and the age would have indicated. And in a the larger, more substantial investor and business is high quality. personal service business -where cus- the company wanted to keep it that way. E. F. Hutton now uses television in tomers don't have a handy place to pick Hutton's customers don't want a "joker 18 major markets and expansion is up a box of product -awareness and a for a broker." They had indicated that planned. Newspapers and radio are also favorable attitude toward the company they take the investment of their money used where long copy is needed to cover are indispensable for sales success. much too seriously to entrust it to a such subjects as put- and -call options and In simpler terms: One tries to effect firm that seems too flip. over- the -counter trading. These non - a situation in which the salesman men- So it was a chuckle, not a guffaw, television ads carry the theme line as tioning the company's name is not greet- for our answer. The commercials we well. But it is television that provides ed by "who ?" but by "oh, yes" from a created do not use humor in a manner the image. prospect preconditioned as to the com- that would denegrate E. F. Hutton. In retrospect, after reviewing the pany's reliability and experience. Quite the opposite, light humor is used campaign and the techniques that were It was evident then that Hutton need- to fortify the impression of Hutton as utilized, we at Benton & Bowles feel ed a means to faster exposure. And the reliable and experienced. In each ad, that television has done its job; it answer to that was also evident: televi- two men are discussing stocks in some proved that when E. F. Hutton talks, sion. But there was a relatively limited typical crowd situation (in a restaurant, people are listening. budget and Hutton had virtually no experience in any medium other than newspapers. With that, Benton & Bow- les recommended a continuation of normal newspaper scheduling in most cities, David Kreinik is a senior vice president of along with a test of television in several Benton & Bowles, New York. In addition to markets. The tests were to be of the the E. F. Hutton account, Mr. Kreinik serves before- and -after -exposure type, with the as management supervisor on the agency's effect of TV being compared at first to Avis account. He also has responsibilities in what had been Hutton's usual space ef- the agency's international division. His first fort (the control markets) and then job with an advertising agency was as a mail - second to a greatly increased newspa- boy with BBDO in 1951. But within a year he per campaign. moved into account work and by 1954 he At Benton & Bowles we were careful was serving various accounts for Gardner Ad- to define the "effect of television" (or vertising in New York. He joined B&B in any medium) as the comparative levels 1961. of awareness reached and attitudes produced-not as sales increases. It is rare in a personal service business to find

10 BROADCASTING, July 19, 1971 ANOTHER CHAMPION from the City of Champions

BALTIMORE BEATS LOUISVILLE FOR HIGH SCHOOL BOWL CHAMPIONSHIP

Baltimore ... with such championship teams as the Colts, Orioles, Clippers and Bullets, now has still another! A team of Baltimore high school students recently won an inter -city championship against Louisville in a thrilling High School Bowl contest on Channel 2. Through the courtesy of World Book Encyclopedia, the Baltimore team, along with two other teams from the United States, will go to England to battle the Best of Britain. This is the first year of what may become the international "intellectual Olympics" at the high school level. We strongly believe in the concept of intellectual competition similar to the well -promoted and much -admired athletic competition among high school students. The wide general knowledge, brain power and quick recall of bright high school scholars in this area will again be brought to Channel 2 viewers ... as High School Bowl returns this fall at its regular time, Tues days at 8 P.M.

No Wonder ... In Maryland Most People Watch 111 /MAR -TV 0 TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by KATZ TELEVISION We'll share &atebook 0 A calendar of important meetings and events in communications your exposure Sept. 23- 25- Meeting, Minnesota Association of July Broadcasters. Location to be announced. to Broadcasters Sept. 26-28- Meeting, Nebraska Association of July 18.21 -10th annual Executive Conference, Broadcasters. The Villager motel, Lincoln. Coop- New York State Broadcasters Association. Sept. 28 deadline for filing comments in erstown, N.Y. -New Liability FCC proceeding involving proposed amendment July 19-20- Meeting, New York Stale Broadcast- of rules pertaining to field -strength curves for FM ers Association. Otesaga hotel, Cooperstown. and TV stations, and field -strength measurements for same (consolidated Previous one -week proceeding). July 19 -23 -Radio Advertising Bureau deadline was June 28 (Does. 16004, 18052). losses school for radio salesmen. Participants to live on campus at cost of $425. New Brunswick, N.J., how much you campus of Rutgers University. You probably know July 22- Meeting on CATV and Community De- October velopment, sponsored by Morehead State UM- could afford to pay if you lost a versity's Appalachian Community Television Proj- Ky. Oct. 1 -New deadline for filing comments in FCC suit for libel, slander, piracy, ect. Natural Bridge state park, Stanton, inquiry into performance of television receivers July 22- 24- Meeting of Wisconsin Association and location of FM transmitters to alleviate inter- invasion of privacy or copyright of Broadcasters. Abbey resort. Lake Geneva. ference in TV reception (Doc. 19183). Deadline was extended from July 1. how to handle a July 27- Regional meeting, ABC-TV executives violation. Here's and network affiliates. New York. Oct. 3 -5-Fall convention, New Jersey Broadcast- ers Association. Hotel Atlantic bigger judgment: insure the July 28-Regional meeting, ABC -TV executives Dennis, City. and network affiliates. Chicago. Oct. 3 -8 -110th technical conference and equip- excess with Employers. We have ment exhibit, Society of Motion Picture and Tele- July 29- Regional meeting, ABC -TV executives vision Engineers (SMPTE). Queen Elizabeth hotel, the experience and the personnel and network affiliates. Atlanta. Montreal. July 30 -Joint meeting, North and South Caro- to help you set up a program and lina Associated Press Broadcasters Associations, Oct. 4, 12-Hearings by Senate Commerce Com- in conjunction with AP- sponsored Broadcast News mittee's Subcommittee for Consumers on Truth- stations in Carolinas. Guest speak- in- Advertising Act (S. 1461) and National Insti- to assist in time of trouble. Write Seminar for all tute of Advertising, Marketing and Society Act ers include: Tom Powell, president, APBA, and for details. Our nearest office will Gerald Trapp, general broadcast news editor, AP. (S. 1753). Location to be announced. Downtowner (Coliseum), Charlotte, N.C. Oct. 5-Public hearings of Canadian Radio-Tele- contact you at once. vision Commission. Commission will hear renewal of CKPM(AM) Ottawa. Skyline hotel, Ottawa. August Oct. 6 -8-Meeting, Tennessee Association of Employers Reinsurance Corp., Broadcasters. Sheraton hotel, Nashville. 21 West 10th, Kansas City, Aug. 2-New deadline for reply comments in Oct. 7 -9- Meeting, Massachusetts Association of FCC's inquiry into children's TV programs (Doc. Broadcasters. Sheraton- Hyannis, Hyannis. U. deadline was June 1. Missouri 64105. Other S. 19142). Previous Oct. 8 -Fourth annual management seminar, spon- York, Aug. 2 -New deadline for reply comments in FCC sored by Kansas Association of Broadcasters. offices: New San proceeding; including formulating of rules and Ramada inn, Manhattan, Kan. Francisco, Chicago, Atlanta. policies relating to renewal of broadcast licenses Oct. 14-15-First fall conference, National Asso- (Doc. 19153). Reply comments due Sept. 15. ciation of Broadcasters. Regency Hyatt House. Aug. 3- Regional meeting, ABC -TV executives Atlanta. (For complete list of NAB's 1971 fall and network affiliates. Phoenix. conference dates, see BROADCASTING, June 29, 1970). Aug. 5-Regional meeting, ABC -TV executives and network affiliates. Los Angeles. Oct. 14 -I6- Annual birthday celebration and convention, Grand Ole Opry. Municipal auditorium, ' CCA Aug. 12 -15- Seventh Hollywood Festival of World Nashville. Television, Wolper Video Center, Hollywood. Screening of award -winning TV program entries Oct. 17 -1971 Japan electronics show, Elec- from 18 countries in competition including 16 U.S. tronics Industries Association of Japan. Interne- mini- markets. (P.O. Box 2430, Hollywood 90028). Aug. 18 -New deadline for filing reply comments in response to FCC's further notice of proposed rulemaking on one -to -a- market rule (Doc. 18110) Major convention dales In '71 automation and crossownership of CATV and local newspapers Sept. 27 -29 -11th annual conference spon- (Doc. 18891) . sored by Institute of Broadcasting Financial Aug. 19- 21- Fourth annual Radio Programing Management. Regency Hyatt House, At- Forum, sponsored by Billboard magazine. Am- lanta. bassador hotel, Chicago. Sept. 28 -Oct. 2- Annual national confer- Aug. 20 -21- Meeting of Arkansas Broadcasters ence and workshops, Radio -Television News .4ssociation. Arlington hotel, Hot Springs. Directors Association. Statler Hilton hotel, Aug. 22-25 -54th annual meeting, Association Boston. for Education in Journalism. Meeting concur- Oct. 17- 20- Annual convention, National rently with AEJ is American Association of Association of Educational Broadcasters. Schools and Departments of Journalism and Fontainebleau hotel, Miami Beach. American Society of Journalism School Admin- istrators. University of South Carolina, Nov. 14-17- Seminar, sponsored by Broad- Columbia. casters Promotion Association. Washington Aug. 24 -27- Western Electronic Show and Con- Plaza hotel, Seattle. vention. Civic auditorium, San Francisco.

September tional Trade Fair grounds, Osaka, Japan. Informa- tion: Mamoru Tsukamotb, EIAJ, 437 Fifth Ave- Sept. 2 -New deadline for filin comments in FCC nue, New York 10016. proceeding involving formulation of policies re- Oct. 17 -19- Meeting, North Carolina Association lating to broadcast renewal applicants (Doc. of Broadcasters. Grove Park inn, Asheville. MONO $5900 19154). Reply comments due Oct. 4. Sept. 9 -1I-Fall convention, Louisiana Associa- Oct. 17- 19-Annual convention, Nevada Broadcast- tion of Broadcasters. Monteleone hotel, New ers Association. Sahara -Tahoe hotel, Lake Tahoe. STEREO $6300 Orleans. Oct. 17- 20- Annual convention, National Asso- ciation of Educational Broadcasters. Fontainbleau Now broadcasters can automate on a Sept. 13- Hearings by Federal Trade Commission to explore impact advertising on consumers, hotel, Miami Beach. partial or full time basis for a modest of with special attention to TV advertising. FTC Oct. I9- Public hearings by Canadian Radio-Tele- initial investment. Can be expanded building, Washington. vision Commission. Commission will hear applica- to meet majority of applications. Sept. 15 -17 -Fall convention, Michigan Associa- tions proposing second TV service for Western tion of Broadcasters. Featured speaker will be Manitoba, Saskatchewan and Central Alberta. Ap- former FCC Commissioner Lee Loevinger, now plications must be on file by Aug. 10. Regina inn, Washington lawyer. Hidden Valley. Regina, Saskatchewan. CCACORPORATION Sept. 21- Public hearings of Canadian Radio-Tele- Oct. 22- 30- Meeting, International Film, TV Film vision Commission. Inn on the Park. Toronto. and Documentary Market (MIFED). Contracts will í1c JERSEY AVE.. GLOUCESTER CITY. be made for negotiating agreements in any branch N. J. 08030 Phone: (609) 456.1716 Sept. 23- 25- Annual broadcasting symposium, of film production, co- production, financing and u sponsored by Group of Broadcasting, Institute issue of import and export licenses made. Advance of Electrical and Electronic Engineers. Washing- booking should be made to MIFED before Sept. ton Hilton hotel, Washington. 25. Largo Domodossola 1 -20145 Milan, Italy.

12 BROADCASTING, July 19, 1971 Now, hear this. WFDF, Flint, Michigan has appointed Blair Radio.

Flint is big. Over a half a million people live in the Flint Metro area. Over 48% of the families there have incomes of $10,000 or more. With the area's General Motors payroll alone hovering near a billion dollars, no wonder Flint is the most important market in Middle Michigan. WFDF "Reach Out Radio" has a brisk, up-tempo sound, featuring mature on-air salesmen who have proved they can "reach out" to the 18-49 year old young adults in WFDFs audience. And, WFDF has the area's most aggressive news operation, winner of six AP Broadcasters Association Awards in 1970 alone. Now WFDF has appointed John Blair and Company, America's leading radio station representative. If you'd like to know more about the booming Flint area, and WFDF, call your Blair man. BLAIR 6 RADIO A division of John Blair and Company Source: S.R.D.S. 6/15/71 i. BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. *alike® Joanne T. Cowan, secretary. AWE Irving C. Miller, treasurer. Dissenting opinion Broadcasting. EDITOR: Since sitting as a member of THEBUSINESgW1®JYOFr9ENg1ONANO MOFO i [IF?I[ the commission, I have found the edi- TELEVISION torials appearing in BROADCASTING mag- AGAVirsiM azine to be informative and, for the most part, interesting reading. I do, Executive and publication headquarters BROADCASTING -TELECASTING building, however, want to express my concern 1735 DeSales Street, N.W., Washington, and disappointment with that part of D.C. 20036. Phone 202 -638 -1022. this week's (July 12) lead editorial en- Sol Taishoff, editor. which An Lawrence B. Taishoff, publisher. titled "Madame Commissioner" commented on the quality and general All -New EDITORIAL Edwin H. James, VP- executive editor. performance of members of my personal Donald West, managing editor. staff. Hour -Long Rufus Crater, editorial director (New York). Frederick M. Fitzgerald, Earl B. Abrams, It strikes me as gratuitous and en- Leonard Zeidenberg, senior editors. Color -Tape Steve Millard, J. Daniel Rudy, associate editors. tirely unsupportable to conclude that I Clara M. Biondi, Alan Steele Jarvis, by Special Tom Madden, Don Richard, stag writers. have "too often been misled" mem- Sandra Bartolina, William Blakefield, bers of my staff. A statement of this editorial assistants. Elaine Garland, secretary to the editor. sort fundamentally requires some docu- Erwin Ephron (vice president, director of marketing services, Carl Ally mentation which states the cases or de- Inc., New York), cisions where such misleading has taken esearch adviser. starring place. Beyond the lack of documenta- SPECIAL PUBLICATIONS tion, I would like to state for the record Art King, director; Joseph A. Esser, associate *Fred & Mickie Finn* editor; }Latina Malinowski, editorial assistant. that I feel I have benefited greatly from SALES a dedicated and hard -working staff, Maury Long, VP- general manager. which is demonstrably balanced from a David N. Whitcombe, director of marketing. philosophical point of view. Jill Newman, classified advertising. I ob- Dorothy Coll, advertising assistant. As other commissioners, have Doris Kelly, secretary to the VP- general served events during my tenure, have manager. made my own decisions based on an MAT independent evaluation of the facts and A David N. Whitcombe, director. Bill Criger. subscription manager. the law and have in the course of events Song, Dance & Comedy Sarah D. Crosby, Julie Janoff, Kwentin Keenan, with the advice offered Dorothy Ogier, Jean Powers, Shirley Taylor. often differed Salute by my staff. . . PRODUCTION to John F. Walen, assistant to the The primary demand I have made publisher for production. a Harry Stevens, traffic manager. on my staff has been strict adherence The Good Old Days Bob Sandor, production assistant. to reasonableness and evenhandedness. BUSINESS I am satisfied that they have met this with Irving C. Miller, treasurer. most difficult standard. -Thomas I. Sheila Thacker, Judith Mast. Guest Stars Lucille DiMauro, secretary to the publisher. Houser, member, FCC, Washington. David Frye UR NEW YORK: 7 West 51st Street, 10019. Phone: 212 -757-3260. One question too few Dave Garroway Rufus Crater, editorial director; David Berlyn, Rocco Famighetti, senior editors; EDITOR: You quote incorrectly [BROAD- Snooky Lanson Louise Esteven, Helen Manaslan, Cynthia Valentino, staff writers. CASTING, July 12] that I had stated that The New Kingston Trio Robert L. Hutton, sales manager; Eleanor I had "been warned by one of the dis- R. Manning, institutional sales manager; Greg Masefield, Eastern sales manager; Georgina sidents" to expect a fight on the selec- And More! Quinn, Harriette Weinberg, advertising tion of a new [National Cable Television assistants. Association] president. Just so that we HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213- 463 -3148. may set the record straight, I was Morris Gelman, senior editor. Stephen Glassman, stag writer. warned by one of the dissidents to ex- Bill Merritt, Western sales manager. pect a fight on the selection of a com- For Your Fall Line -Up Sandra Klausner, assistant. mittee (italics supplied) which I had CHICAGO: Midwest advertising sales representative, Bailey & Co., David J. Bailey, appointed to select a new president. president. P.O. Box 562, Barrington, Ill. 60010. Phone: 312.381 -3220 Your further reference to the fact that this person was "assumed to be Bruce BROADCASTING Magazine was founded in Lovett of American Television & Com- 1931 by Broadcasting Publications Inc., using the title BROADCASTING-The munications Corp." is totally inaccurate. News Magazine of the Fifth Estate. Broadcast Advertising was acquired If your reporter had asked for, he would in 1932, Broadcast Reporter in 1933, have received from me the name of the Telecast' in 1953 and Television. in 1961. Broadcasting -Telecasting* was person involved, and I think in his as- introduced in 1946. Reg. U.S. Patent Office. sumption that it was Bruce Lovett he ® 1971 by Broadcasting Publications Inc. does great injustice to a man who I re-

14 BROADCASTING, July 19, 1971 gard very highly and has performed One who's had it time in the game have broken FCC great service for our association both rules, EDITOR: Now that most of the broad- and most of us have sat around as a staff member and a board member. on our cans and have let a handful of -Ralph N. Demgen, immediate past casting industry has sent in the annual fee to operate, several questions linger nuts tell us how to operate our radio chairman, NCTA, Willmar Video Inc., stations when most of them are still Willmar, Minn. in the back of my mind. I wonder if we, the direct supporters of the FCC, wet behind the ears, and have never been in a (BROADCASTING is delighted to clarify the record will have any say-so in the way the radio station! regarding a fight over the selection committee as Now that we are supporting opposed to one over the presidential candidate, commission will be operated? Will we, the FCC although it seems to us largely a distinction with- directly, it's time for us to decide our out a difference. BROADCASTING is dismayed to have the operators of broadcasting stations, erred in identifying the "dissident" in question, be given the right to speak our piece on destiny. We need more broadcasters on and extends regrets in that connection to Messrs. the FCC. But most of all the present Demgen and Lovett. The former tells us now that the rules and regulations of the FCC, his reference was to Martin F. Malarkey of Malar- encroachment of our rights must be key, Taylor & Associates, Washington.) which will directly affect every broadcaster, without fear of someone taking ended; not tomorrow, but now! "Taxa- tion without representation is tyranny." Call to arms our license or being harassed? I, for one, am sick and tired of "Big ... Remember that famous statement? EDITOR: I have just read your editorial Brother" saying "You will do this and -W. K. Hoisington, station manager, WKYV(FM) "Yesteryear" [BROADCASTING, July 5]. that." Now that "Big Brother" is re- Vicksburg, Miss. While the millions of radio listeners are ceiving his pay from the industry, it's tapping their feet to news, sports and high time that we, the broadcasters of non-ASCAP tunes, the gullible Ameri- this country, join one another and work No corner on youth can broadcaster continues to pay out- toward self -regulation. Let's weed out EDIroR: With reference to "Don't look rageous monetary homage to the the so-called "radio station owner" that now, but the engineer is only 15" Schwartzes and their kind. Old law suits works part -time in the dry goods store [BROADCASTING, June 21] I would like may fade away but when they do fat or some other nonrelated business. Our to inform you that WLRM(FM) employs old ASCAP just gets brighter, and it's industry is in the condition it's in be- a young man named Steve Hurder who the small- market broadcaster that does cause present rules have not been en- also received his first-class radiotele- the fading. It is time all broadcasters forced; due, in part, to the lack of man- phone operator's license at the age of 15. woke up and joined the Georgia Broad- power. Because of this, some so-called Mr. Hurder, now 18, has been employed caster's Music Committee in their vig- "radio station owners" feel they can get by us for the past three summers. He orous protests against the insidious and along without a first -class engineer; they graduated from high school at 16 and is exorbitant fees demanded by ASCAP can falsify transmitter logs; some get now attending Rice University in Texas for a relatively small amount of pro- away with murder and know all along except for his summer work here. - duct. - C. Jim Murphy, president, that chances are no one will catch them. Jody Anderson, program director, WBMK(AM) West Point, Ga. None of us is perfect; all of us at some wLRw(FM) Champaign, Ill.

"A reliable source stated today..."

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You won't release the story unless you're sure.

We think the very same integrity applies to the source of prescription drugs. Physicians simply can't afford to prescribe drugs unless they have confidence in the manufacturer.

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LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York 10965 For information about Lederle, call Public Relations 914 -735 -5000.

BROADCASTING, July 19, 1971 15 WGN radio reaches more men in drive times than any ocher station in America.

Thank you, men.

WGN is Chicago

SUURCE: PULSE, MAR -APR, 1971, RSA, 6- 10AM /3 -7PM, AVERAGE QUARTER -HOUR ESTIMATES. July 19, 1971;Vol.81,No.3 Bs,röädästing o

Staggers headed off at the pass Broadcasting wins apparent First Amendment victory as congressional leadership avoids showdown on CBS citation

A landmark case over broadcasters' In the 272 -page committee report is a trustee for the public," the report rights under freedom of the press vs. recommending the citation to the full stated. Congress's right to legislative inquiry house, the majority argued that the "In the present case," it said, "we was sidelined last Tuesday (July 13) issue at stake involved more than con- have a trustee who has determined that as the House voted 226 -to -181 to re- tempt of a congressional subpoena. he will not be answerable to the public's commit to the Commerce Committee a "The entire system of broadcast regu- representatives as to how he has dealt proposed contempt citation against CBS lation- reinforced by numerous court with the public's property." and its president, Frank Stanton. Win- decisions -is grounded on the twin And, the majority warned: "If this nerwise, it was CBS's day. Confronta- legal propositions that the airways be- challenge is successful, the broadcaster tionwise, it was less a bang than a long to the people and a broadcaster will be in the legally anomalous position whimper. The Commerce Committee, under Dramatis personnae in last week's Chairman Harley O. Staggers (D- House of Representatives drama con- W. Va.), had voted two weeks earlier cerning the threatened citation of CBS to recommend the citation to the House, for contempt of Congress: onstage- based on the network's refusal to sup- Harley O. Staggers (D -W. Va.) (below), ply subpoenaed outtakes and other ma- whose hope it'was to force the contempt terials from The Selling of the Pentagon citation to a successful vote, and (pic- documentary (BROADCASTING, July 5). ture at lower right) House Speaker It was the first time in memory that the House had refused to back a committee on a contempt citation. And it was the first time that a committee had tried to cite a broadcaster who, on First Amendment grounds, refused to comply with an order. In a statement issued after the vote, Dr. Stanton said: "We are very pleased by the decisive House vote to recommit the proposed contempt citation to the Commerce Committee. As responsible journalists, we shall continue to do our best to report on public events in a fair and objective manner." According to House Speaker Carl Albert (D- Okla.), the issue will remain privileged for the remainder of the 92d Congress. That is, it could be brought to the floor again. However, Chairman Staggers said that would not happen. "It would be futile," he told BROAD- Carl Albert (D- Okla.) (r), whose corridor CASTING the morning after the vote, conference here with Parliamentarian "because the leadership on both sides Lewis Deschler was one of several steps is against it." He said he would have along the road to maneuvering the mat- been satisfied if the House had voted ter back to the Commerce Committee one way or the other on the contempt and apparent oblivion; offstage -Frank recommendation, noting the issue now Stanton (top right), president of CBS, stands unresolved. who with his news department and an "The networks now control this Con- important part of the future of broad- gress," he said with resignation. cast journalism, was the object of it all.

BROADCASTING, July 19, 1971 17 When all was said and done, Broyhill (N.C.) Peyaer (N.Y.) Steele (Conn.) Morgan (Pa.) Eshleman (Pa.) Buchanan (Ala.) Poft (Va.) Steiger (Ariz.) Murphy (III.) Frey (Fla.) this is how they voted Burke (Fla.) Powell (Ohio) Steiger (Wis.) Murphy (N.Y.) Goodling (Pa.) Cederberg (Mich.) Ouie (Minn.) Telcott (Calif.) O'Hara (Mich.) Gross (Iowa) on returning the CBS citation Chamberlain Railsback (III.) Teague (Calif.) Passman (La.) Gubser (Calif.) to the Commerce Committee (Mich.) Reid (N.Y.) Terry (N.Y.) Pickle (Tex.) Hall (Mo.) Conable (N.Y.) Rhodes (Ariz.) Thong (Neb.) Pike (N.Y.) Harsha (Ohio) FOR THE PROPOSAL -2213 Conte (Mass.) Riegle (Mich.) Vander Jagt (Mich .) Poage (Tex.) Harvey (Mich.) Democrats -131 Galifianakis (N.C.) Price (III.) Coughlin (Pa.) Robison (N.Y.) Wampler (Va.) Podell (N.Y.) Hastings (N.Y.) Abourezk (S.D.) Gaydos (Pa.) Pryor (Ark.) Crane (UI.) Robins (N.Y.) Whalen (Ohio) Renck (La.) Hosmer (Calif.) Abzug (N.Y.) Gibbons (Fla.) Pucinski (Ill.) Dennis (Ind.) Schwengel (Iowa) Whitehurst (Va.) Roberts (Tex.) Hunt (N.J.) Adams (Wash.) Grasso (Conn.) Randall (Mo.) Duncan (Tenn.) Sebelius (Kan.) Widnall (N.J.) Rogers (Fla.) Jonas (N.C.) Addabbo (N.Y.) Green (Pa.) Rangel (N.Y.) du Pont (Del.) Shriver (Kan.) Wiggins (Calif.) Rooney (N.Y.) King (N.Y.) Alexander (Ark.) Hamilton (Ind.) Rees (Calif.) Dwyer (N.J.) Smith (N.Y.) Winn (Kan.) Rooney (Pa.) Kuykendall Anderson (Calif.) Harrington (Mass.) Reuss (Wis.) Edwards (Ala.) Stafford (Vt.) Wyatt (Ore.) Runnels (N.M.) (Tenn.) Anderson (Tenn.) Hathaway (Me.) Rodino (N.J.) Erlenborn (Ill.) Stanton, J. W. Wyman (N.H.) Satterfield (Va.) Kyl (Iowa) Ashley (Ohio) Hawkins (Calif.) Roe (N.J.) Esch (Mich.) (Ohio) Shipley (III.) Latta (Ohio) Aspin (Wis.) Hechler (W. Va.) Roncalio (Wyo.) Findley (III.) Sikes (Fla.) McClure (Idaho) Badillo (N.Y.) Helstocki (N.J.) Rosenthal (N.Y.) Fish (N.Y.) AGAINST THE PRO POSAL-1!1 Sisk (Calif.) McEwen (N.Y.) Barrett (Pa.) Hicks (Mass.) Rostenkowski (III.) Ford (Mich.) Democrats -105 Fountain (N.C.) Slack (W. Va.) McKevitt (Colo.) Begich (Alaska) Howard (N.J.) Roush (Ind.) Forsythe (N.J.) Abbitt (Va.) Gallagher (N.J.) Staggers (W. Va.) Michel (Ill.) Bergland (Minn.) Hungate (Mo.) Roy (Kan.) Frelinghuysen Abernethy (Miss.) Garmatz (Md.) Steed (Okla.) Miller (Ohio) Bevil) (Ala.) Jacobs (Ind.) Roybal (Calif.) (N.J.) Andrews (Ala.) Gettys (S.C.) Stubblefield (Va.) Minshall (Ohio) Bingham (N.Y.) Jones (Tenn.) Ryari (N.Y.) Frenzel (Mass.) Annunzio (Ill.) Gialmo (Conn.) Stuckey (Ga.) Mizell (N.C.) Blalhik (Minn.) Karth (Minn.) St. Germain (R.I.) Fulton (Pa.) Aspinall (Colo.) Gonzalez (Tex.) Teague (Tex.) Myers (Ind.) Boggs (La.) Kastenmeler (Wis.) Sarbanes (Md.) Goldwater (Calif.) Bennett (Fla.) Gray (Ill.) Vigorito (Pa.) Nelson (Minn.) Boland (Mass.) Kluczynski (Ill.) Scheuer (N.Y.) Grover (N.Y.) Biaggi (N.Y.) Griffin (Miss.) Waggonner (La.) Pettis (Calif.) Bolling (Mo.) Koch (N.Y.) Seiberling (Ohio) Gude (Md.) Blanton (Tenn.) Griffiths (Mich.) Watts (Ky.) Pirnie (N.Y.) Brademaa (Ind.) Kyros (Me.) Smith (Iowa) Halpern (N.Y.) Brasco (N.Y.) Hagan (Ga.) White (Tex.) Price (Tex.) Brooks (Tex.) Landrum (Ga.) Stanton, J.V.(Ohio) Hammerschmidt Brinkley (Ga.) Haley (Fla.) Whitten (Miss.) Quillen (Tenn.) Burlison (MO.) Leggett (Calif.) Stephens (Ga.) (Ark.) Burke (Maas.) Hanley (N.Y.) Wright (Tex.) Rouseslot (Calif.) Burton (Calif.) Link (N.D.) Stokes (Ohio) Hansen (Idaho) Burleson (Tex.) Hays (Ohio) Young (Tex.) Ruppe (Mich.) Byrne (Pa.) Long (Md.) Sullivan (Mo.) Heckler (Mass.) Byron (Md.) Hebert (La.) Zablocki (Wis.) Ruth (N.C.) Carey (N.Y.) McCormack (Wash.) Symington (Mo.) Hillis (Ind.) Cabe!! (Tex.) Henderson (N.C.) Sandman (N.H.) Carney (Ohio) McKay (Utah) Taylor (N.C.) Horton (N.Y.) Gallery (La.) Hicks (Wash.) Republicans -7a Saylor (Pa.) Colter (N.Y.) Matsunaga (Hawaii) Thompson (N.J.) Hutchinson (Mich.) Casey (Tex.) Holifield (Calif.) Archer (Tex.) Scherle (Iowa) Chisholm (N.Y.) Mazzola (Ky.) Tiernan (R.I.) Johnson (Pa.) Chappell (Fla.) Hull (Mo.) Arendt; (III.) Schmitz (Calif.) Clay (Mo.) Meads (Wash.) Ullman (Ore.) Keating (Ohio) Clark (Pa.) (chord (Mo.) Ashbrook (Ohio) Schneebali (Pa.) Collins (Ill.) Melchor (Mont.) Vend( (Ohio) Keith (Mass.) Colmar (Miss.) Jarman (OMs.) Baker (Tenn.) Scott (Va.) Gorman (Calif.) Mikva (Ill.) Waldie (Calif.) Kemp (N.Y.) Daniel (Va.) Johnson (Calif.) Belcher (Okla.) Shoup (Mont.) Cotter (Conn.) Mills (Ark.) Wilson (Calif.) Lent (N.Y.) Davis (Ga.) Jones (Ala.) Betts (Ohio) Skubitz (Kan.) Culver (Iowa) Mlnish (N.J.) Wollt (N.Y.) Lloyd (Utah) Davis (S.C.) Jones (N.C.) Bray (Ind.) Smith (Calif.) Dellums (Calif.) Mink (Hawaii) Yates (III.) Lujan (N.M.) de la Garza (Tax.) Kazan (Tex.) Broyhill (Va.) Snyder (Ky.) Oenholm (S.D.) Mitchell (Md.) Yatron (Pa.) McClory (Ill.) Delaney (N.Y.) Kee (W. Va.) Byrnes (Wis.) Spence (S.C.) Diggs (Mich.) Monagan (Conn.) McCloskey (Calif.) Dent (Pa.) Lennon (N.C.) Camp (Okla.) Springer (Ill.) Dow (N.Y.) Moorhead (Pa.) Republieana-9B McCollister (Neb.) Dingell (Mich.) McFall (Calif.) Carter (Ky.) Thompson (Ga.) Drinan (Mass.) Moss (Calif.) Anderson (Ill.) McDade (Pa.) Dorn (S.C.) McMillan (S.C.) Clancy (Ohio) Thomson (Wis.) Eckhardt (Tex.) Natcher (Ky.) Andrews (N.D.) McKinney (Conn.) Dowdy (Tex.) Macdonald (Mass.) Clausen (Calif.) Veysey (Calif.) Edwards (Calif.) Nedzl (Mich.) Bell (Calif.) Mailliard (Calif.) Downing (Va.) Madden (Ind.) Clawson (Calif.) Ware (Pe.) Evans (Colo.) Nix (Pa.) Bloater (Pa.) Martin (Neb.) Dulski (N.Y.) Mahon (Tex.) Cleveland (N.H.) Whalley (Pa.) Fascell (Fla.) Obey (Wis.) Blackburn (Ga.) Mathias (Calif.) Edmondson Mann (S.C.) Collier (Ill.) Williams (Pa.) Flowers (Ala.) O'Neill (Maas.) Bow (Ohio) Mayne (Iowa) (Okla.) Mathis (Ga.) Cottons (Tex.) Wilson (Calif.) Foley (Wash.) Palman (Tex.) Broomfield (Mich.) Mills (Md.) Evins (Tenn.) Metcalfe (Ill.) Davis (Wis.) Wydler (N.Y.) Fraser (Minn.) Patten (N.J.) Brotzinan (Colo.) Morse (Mass.) Fisher (Tex.) Miller (Calif.) Derwinski (Ill.) Wylie (Ohio) Fulton (Tenn.) Perkins (Ky.) Brown (Mich.) Mosher (Ohio) Flood (Pa.) Mollohan (W. Va.) Devine (Ohio) Young (Fla.) Fuqua (Fla.) Preyer (N.C.) Brown (Ohio) Pally (Wash.) Flynt (Ga.) Montgomery (Miss. ) Dickinson (Ala.) Zion (Ind.) of being a 'trustee' who is responsible something he did not say.' And he did tween the right of a press reporter and to no one. Furthermore, the power of not say it. We know this because we a broadcaster. Otherwise, the stream of the Congress to legislate in the area of have the testimony, sworn testimony news may be dried up ... The press broadcast regulation will be severely of the assistant secretary of defense and TV often are guilty of misrepre- crippled. Legislation requires informa- [Daniel Henkin] that he did not make sentation and error. Some of this is tion. The information sought in the them in this sequence ... Now, I think inevitable in free debate . . . In sum- present matter is essential if the Con- that America is done with this decep- mary, I am convinced that as a matter gress is to obtain a clear picture of the tion ... There might be 20 or 30 or of law if the Congress votes this con- serious abuses which may have to be tempt citation and the matter is brought to the courts by the Department of remedied through the legislative proc- Celler: ess." Justice, the position of the House will Heated debate on the floor followed "The First Amendment not be sustained. Further, as a matter submission of the Commerce Commit- towers over these of policy, I believe we are embarking tee's report. These are excerpts: on a dangerous path and, what is more, Mi. Staggers: "I do not believe the proceedings we are doing it without any evidence First Amendment is involved in this like a colossus." of compelling need. There is no need question in any way whatsoever ... If to attempt to impose this legal question it involved any man's thoughts, any on the courts since all of the informa- man's notes or concepts, or anything 40 different places where they mis- tion necessary for the committee's legis- that he had in his mind, I would say quoted or misplaced these things, we do lative purpose is either presently in its yes. But it does not. This involves only not know ... All we want them to do possession or available through other the actual shooting of scenes in public is supply us with the outtakes." sources." Mr. Celler had tried to head

. There were no notes. They took a Emanuel Celler (D -N.Y.) : "The off a floor fight on the issue ( "Closed picture. They took the recordings. And First Amendment towers over these Circuit," July 12). they took 11 months to take this into proceedings like a colossus and no William L. Springer (R- Ill.): "The some darkroom somewhere and to say, esprit de corps and no tenderness of committee believes that it is defending 'All right, this man said something that one member for another should force the right of the people to know when a we did not want him to say. So we are us to topple over this monument to our deceit or fraud occurs. Second, the going to take an answer from another liberties; this is, the First Amendment committee is defending the right of the question over here, and make him say .. . There may be no distinction be- people to know how the deceit or fraud

18 LEAD STORY BROADCASTING, July 19, 1971 was created and how it came to be iary Committee Chairman Celler for a shown on television. It is impossible for motion to refer the matter to Judiciary Mani the committee to know how the fraud for further study of its constitutional was committed unless the outtakes are aspects. However, according to Chair- supplied ... We are pursuing this in- man Celler, it was subsequently decided "ARE THINGS vestigation in an attempt to determine "that this would be too bold a step to whether or not legislation is needed or take against the Commerce Committee" GETTING whether or not we ought to make rec- and that it woud be wiser to allow a ommendations to the [FCC] to take any motion for recommittal. necessary action -such as was taken ... That motion was introduced by Com- TOUGHER?" in the creation of the fraud in the quiz merce Committee member Hastings show investigation." Keith (R- Mass.), but not because he Only you know. You may not Barber B. Conable Jr. (R- N.Y.): "I was opposed to the contempt citation. know why, but you do know if do not consider it a desirable policy for He told House members that the need the decision making process is the government or the Congress to issue for legislation is "apparent, and we have getting tougher. the kind of sweeping subpoena we are the necessary information. I believe that if we recommit this resolution and The Staggers: report to the floor legislation which bitter truth is, management would more adequately express the in- must have more information at "The networks tent of Congress and give authority to hand to make the right deci- now control the [FCC] to move in a constitutional sions. Everybody's newscast is this Congress." way that would require the networks getting better. How do you to be as responsible for the fairness and make yours the best in town? honesty of their documentaries as they How do you tell which of your considering here. The impact of such a are for quiz shows and other broadcasts, policy on news reporting at the local on- the -air people from sign -on we will have accomplished our legis- to sign -off are really helping level particularly could be most unfor- lative purpose." tunate for you, and which ones aren't the free flow of information. House support for the motion to re- CBS may not have acted responsibly pulling their weight in rating commit seemed to snowball as the vot- but the Congress must." The rating can ... ing progressed. A voice vote seemed points? books Wayne L. Hays (D- Ohio): "There strongly opposed to the motion. Then give you clues about fifteen is no degree I repeat is no -and -there Mr. Keith requested a standing vote, minute segments; but these degree in fakery. fake or You either which resulted in 151 members sup- "estimates" tell you nothing you do not. There is no to degree porting the motion and 147 opposed. about individuals or program splicing. You either splice or you do content. They give you no clue not. And you either lie or you do not as to how the audience feels lie . . . As for me, from now on if Conable: they want me on television it will be about your station and your live television or nothing." "CBS may not have programming. Rating books can tell you why things go F. Edward Hebert (D -La.): "I agree acted responsibly .. . never completely with the [CBS] stand -and but the Congress must." wrong. that is the reason I am going to vote to cite them for contempt. They cry- We've been helpful to over 'First Amendment' ... They have had The roll call vote requested by Mr. fifty -six clients. Our current their First Amendment. They have had Staggers made it 226 in favor, 181 clients have used our services their chance to lie under the First opposed. for an average of 4.5 years. Amendment ... I am one of the vic- Last Thursday (July 15), Mr. Keith Basic, hardworking research tims of that deceit because I was shown introduced legislation that would pro- with TV viewers in their own in The Selling of the Pentagon." hibit a broadcaster from: Ronald V. Dellums (D- Calif.): `The homes, provides the first key. an event in such a manner only real protection the American Staging But then, specific recommenda- as to give the viewer the impression people have within the framework of a tions, long term surveillance, that what he is seeing is in fact hap- democratic society is for the media to monitoring, making follow -up pening when it is not. bring the light to the dark places in the suggestions -these are all part Presenting an interview as being government. The issue is political .. . of it. Give us a for a pres- when in call By coming even this far with this mo- spontaneous and unrehearsed entation, with absolutely no fact it is not. tion, I believe that the credibility of the obligation on your part. House as a reasoning, tradition- minded Juxtaposing or rearranging by edit- body is shaken." ing without indicating to the public Bertram L. Podell (D- N.Y.): "These that this has occurred. outtakes are not privileged-they are Mr. Keith noted that the bill em- not personal thoughts as are found in a bodies some of the basic points out- reporter's notes. Rather, they are the lined in the policy statement CBS sub- original films of an actual event prior mitted to the Investigations Subcom- McHUGH AND HOFFMAN, INC. to editing. I see nothing privileged in mittee on its standards and practices in Television & Advertising Consultants them. I wonder why CBS does ?" the production of news and documen- Mr. Albert had tried unsuccessfully tary programs (BROADCASTING, July 5). 430 N. Woodward Avenue to persuade Mr. Staggers not to call the citation recommendation to the floor. For BROADCASTING'S own analysis Birmingham, Mich. 48011 At a leadership conference Tuesday of Selling of the Pentagon, see Area Code .413 morning, he decided to recognize Judic- "Perspective on the News," overleaf 844 -9200

BROADCASTING, July 19, 1971 19 Persp e c tf rekIheA rs

What the shooting was all about In a record replete with outraged nitpicking, main story of Pentagon spending is untouched

In the controversy over The Selling of But the specific criticisms that drew but there is considerable evidence in the Pentagon that the House at least the heaviest emphasis were these: the Congressional Record on which to temporarily laid to rest last week, the That a filmed interview with As- evaluate the complaints, including a flak that the program's critics put up sistant Defense Secretary Daniel Z. transcript of the CBS News program was directed almost exclusively at the Henkin was edited from more than 40 itself, a transcript of the full interview fringes. Only an occasional shot strayed minutes to 2:04 minutes with sentences with Secretary Henkin and a Pentagon - near the program's main point. presented out of sequence and ques- supplied text of the speech from which That is evident from a study of the tions and answers rearranged. Colonel MacNeil was working in available transcripts, speech evidence- That the "team of colonels" de- Peoria. There are also the Pentagon's texts and prolific Pentagon answers to picted in the program as "touring the answers to first 15 and later 37 other prolific pro- Pentagon questions entered country to lecture on foreign policy" questions by Congressman Hebert. in the Congressional Record by critics is were in fact members of the faculty of There no question about portions of the CBS News program. the Industrial College of the Armed of the Henkin interview being rear- These documents show that CBS Forces doing what they were supposed ranged. They were. News made errors and, as charged, to do: conduct seminars before reserv- For instance, portions of Mr. Hen - edited some answers selectively and out ists, using prepared, cleared -in- advance kin's answer to a question about the in of sequence and one disputed case scripts on 33 topics, including foreign militaristic implications of equipment made it appear that a marine colonel policy -"completely within military displays were made a part of his answer was expressing his own views when, regulations." to an earlier question -but the question for two sentences, he may have been to which they were transferred also More specifically, that in editing quoting someone else. re- dealt with military displays and the marks by one of the colonels at a But the comments as edited were not semi- purpose they serve. If there was any nar in Peoria, Ill., CBS News took essentially at odds with the tone of the consequential omission at this point, it sentences out of sequence and out of broader remarks from which they were was deletion of Mr. Henkin's reference context and in one instance made it taken. And nowhere does the record to the displays' "ancillary benefit" in seriously challenge the program's basic appear that the colonel was speaking aid of recruiting. for himself when he was in fact contention that the Department of De- quot- At another point correspondent ing the prime minister of Laos. fense spends millions of dollars pro- Roger Mudd, picking up a Henkin moting both its activities and political That coverage of a military dem- reference to drug, racial and budget points of view and that, as of the time onstration before Joint Civilian Orien- problems of the military, asked whether the program was first broadcast, it had tation Conference guests made it information on those problems is the stopped none of these promotions de- appear the demonstration was staged kind that "gets passed out at state fairs, spite a presidential directive to execu- for them and that the Pentagon fur- by sergeants who are standing next to tive agencies to put an end to "in- nished clothing for them and sent "high - rockets." appropriate promotional activities" and ranking generals" to accompany them, Selling of the Pentagon picked up the curtail "broadcasting, advertising, ex- when in fact the demonstration would first sentence of Mr. Henkin's answer hibits and films." have been conducted anyway, the -"no, I didn't -wouldn't limit that to The one -hour documentary had guests paid for their own clothing and sergeants standing next to any kind of hardly left the CBS air last Feb. 23 other personal expenses and high -rank- exhibit." Mr. Henkin's next sentence, when the howls of the critics started, ing officers did not accompany them "I thought we were discussing speeches led by two officials who, it was reported from base to base. and all," was deleted and in its place later, had not then seen it: Vice Presi- That through its selection of seg- were inserted two sentences from his dent Agnew and Representative F. Ed- ments to show on the air, CBS News reply to the earlier question about ward Hebert (D -La.), chairman of the gave distorted versions of briefings at militaristic implications of equipment House Armed Services Committee. The the Pentagon and in Saigon. exhibits. controversy continued right down to Of these, the critics put by far the These two sentences originally fol- the House vote last Tuesday (July 13) most emphasis on those charging dis- lowed an unused comment about Penta- that sent a contempt- citation proposal tortion in the editing of the interview gon obligations to inform the public against CBS back to the House Com- with Assistant Secretary Henkin and about "the problems that we confront, merce Committee which originated it. the speech by the marine colonel in such as the increasing Soviet threat." The attacks on The Selling of the Peoria, John MacNeil, and to a lesser They were: "Now there are those who Pentagon were hurled broadside: Con- extent the treatment of the Pentagon contend that this is propaganda. I don't gressman Hebert, for one, called it a and Saigon press briefings. The avail- -do not agree with this." "professional hatchet job" while Vice able evidence suggests they had a better The other charge of distortion came President Agnew in one of his kinder case for some of their other charges. from CBS News's shortening of Mr. moments said it showed "alleged facts CBS News officials were still not Henkin's assertion that "after all, this which are untrue." answering specific charges last week, interview here is being staged, as one

20 BROADCASTING, July 19, 1971 might say," by dropping the "as one The MacNeil passage at issue, as it "it is difficult to tell where Souvanna might say." That, according to the appeared on Selling, was this: "Well Phouma left off and the colonel started." Pentagon, "changes a statement into an now we're coming to the heart of the He also said that subsequent investiga- accusation." problem-Vietnam. Now the Chinese tion had showed that apparently the The most serious transgression in have clearly and repeatedly stated that colonel was paraphrasing part of a the Henkin editing would seem to be Thailand is next on their list after magazine interview with Souvanna and the transferral of remarks related to Vietnam. If South Vietnam becomes used the part that suited him and omit- the Soviet threat into an answer about Communist it will be difficult for Laos ted another part that didn't suit. information passed out at military to exist. The same goes for Cambodia A reading of the complete MacNeil equipment displays. Even so, in the con- and the other countries of Southeast text, however, leaves little doubt that text of the complete original interview Asia. I think if the Communists were the CBS News segment, for all its re- it is hard to see that Mr. Henkin's views to win in South Vietnam, the record in arranging, was not contrary to Colonel on the subjects under discussion were the north -what happened in Tet of '68 MacNeil's views, including the chal- materially misrepresented. -makes it clear there would be a lenged Souvanna portion. (In one of the outtakes, incidentally, bloodbath in store for a lot of the popu- In another section, for instance, Mr. Henkin offered an opinion distinctly lation of the south. The United States Colonel MacNeil was not quoting contrary to those of TV critics who is still going to remain an Asian power." Souvanna or anyone else- except con- maintain that television's coverage of The third and fourth sentences are ceivably a fellow colonel, given the the Vietnam war is misleading. In re- those the critics say were attributed to arrangement of syntax -when he said: sponse to questions, he said he recog- Laotian Prime Minister Souvanna "The loss of Vietnam to the free world nized that TV news has problems, and Phouma by Colonel MacNeil but that starts the fall of the domino countries he thought television realizes it has CBS News edited out the attribution. adjacent to it and to Red China, and problems, but that "I believe over the The MacNeil text in the Congres- then we shall face a threat from hostile long run -a month, two months, six sional Record leaves no doubt that the Asia quite similar to the threat we per- months, a year -that the American entire passage was made up of sen- ceived in Europe nearly 30 years ago public has received a fine understand- tences taken from widely separated as the dominoes adjacent to and around ing of the war. And I don't include sections of the speech and, even then, Germany fell into the grasp of the from this just the daily or hourly or were not presented in sequence. Third Reich. No one should be con- evening news shows, but when one The speech text also shows clearly fused as to what is at stake -it is our views the total picture including some that the disputed sentences were at- national security... .

THE-P&WOÑ-=

A few elements of the controversy that whipped around CBS the program was attacked by critics as giving the impression News's The Selling of the Pentagon for more than four that the demonstrations were put on especially for the as- months are depicted in these off- the -tube shots. Even the title sembled notables. The program also showed children, like brought a rejoinder that "the Pentagon is not for sale" (but the boy above, playing with unarmed weapons when the neither, the Pentagon also said in one of the less publicized military exercises were over. The Pentagon contended that assertions in the controversy, is "the right of a free press to whether children attend is up to their parents, but also con- criticize the Pentagon "). The crowd scenes show VIP guests ceded that "closer supervision is required" and said it had at military firepower and troop displays, whose coverage on "initiated a review of this and will take corrective action." of the documentaries which have been tributed to Souvanna in quotation In presenting a segment of one of the run, some of which have been out- marks in the original text -at the end Pentagon's daily briefings for newsmen, standing, I believe that the public has of a passage in which at least two other the program did present a disproportion- received an insight into the war that sentences intervened after the attribu- ate number-all in fact -of the no- would not be possible through any other tion to Souvanna. comment answers at that day's session. medium. ") Defenders of CBS maintain that The same could be true of the segment In the case of Colonel MacNeil's since quotation marks can be seen but of the Saigon\ briefing though the speech, Pentagon and congressional not heard, and since Colonel MacNeil specifics there are a little less clear. critics contended that CBS News took did not say "quote," "unquote," there Where Pentagon sources maintained a few sentences out of some 57 pages was no way for CBS news editors to that responsive replies to the no-com- of text, presented them out of sequence distinguish the sources, especially since ment questions would have revealed and out of context, edited out an at- at least two sentences came between the classified national -security information, tribution of one quotation to the prime mention of Souvanna and the sentences Mr. Mudd made the point in a different minister of Laos and, in the words of a in question. way: He said the briefing executive, congressional committee's staff analysis, In one of CBS News's few comments Deputy Assistant Secretary Jerry Fried - made the quotation "appear as a on specific criticisms of the program, heim, "does not, of course, tell all he foreign -policy comment by the colonel President Richard S. Salant took this knows; he wouldn't have his job long himself, which would have been a vio- position. Appearing on a postscript to if he did." lation of the Pentagon regulation de- the March 23 rebroadcast of the pro- The program erred in saying there scribed by Roger Mudd." gram, he said that from the transcript are some 30,000 offices in the Penta-

BROADCASTING, July 19, 1971 21 gon; the correct figure is closer to GLAIR "al 5,000. It almost certainly went too far Were the worth of documentaries meas- The in saying that the Caterpillar Tractor ured by the lawsuits they generate, Co. arranged the invitation for the Selling's success would be assured. team of colonels to visit Peoria. (The Colonel MacNeil has filed a $6 million Land Pentagon claimed the invitation came libel suit against CBS (BROADCASTING, of May 10). Last week, actor Robert Stack from the Association of Commerce, but conceded that an employe of Caterpillar filed a $25 million damage suit against Tractor was, personally, a co-chairman the network for using an "unauthorized" Milk & of the event and that the Association clip from a training film he made for of Commerce invited "some members the Department of Defense. Mr. Stack of the public" to attend along with the said the footage made him look like a reservists for whom it was intended. "hawk" on Vietnam, and caused some Money fans to say they would never see another The program probably did give the erroneous impression to many viewers of his pictures. that the troop and firepower demonstration witnessed by the VIP guests of the nized that most of the Pentagon films Seven Joint Civilian Orientation Conference "are meant originally for troop infor- was put on for their benefit. mation," but it also noted that "a large There is no apparent evidence against number" are later released for public Markets Pentagon claims that, contrary to impli- showing and said that during the 1960's cations in the program's commentary, at least 52 million Americans saw Penta- "high- ranking generals" did not accom- gon motion pictures. pany these guests from base to base, but The Pentagon counterclaimed that in One! the Pentagon's claim that the guests under the Freedom of Information Act paid all of their personal expenses is it cannot refuse to release films that only partially pertinent: The program have been cleared for public showing. commentary said the civilians "paid It also noted that one of the anti - part of their own costs." Communist films cited on the program, It also said "the official total price of Road to the Wall, featuring James this tour is only $12,000" but added Cagney, had in fact -though Selling of that this does not include the cost of the the Pentagon didn't mention it -been demonstrations and related expenses. produced for the Pentagon by CBS The General Accounting Office esti- Films, which was paid for its work. mated last week, after an audit re- And so it went, back and forth. Both quested by a congressman, that the cost sides, it would appear, have learned to the taxpayers was $80,000 or more something. than five times the Pentagon's estimate. CBS, for its part, has issued a new The Pentagon disputed the program's statement of standards on news and claim that it was spending 10 times as documentary production that provides, A $2 Billion much on public information as it did among other things, that excerpts from 12 years ago, but confirmed the pro- speeches and statements will be pre- Income gram's $30- million figure for the cur- sented in proper sequence unless the rent year. It said the appropriation had broadcast indicates otherwise, and that Market & a been cut by Congress -as the program the viewer will also be told if the itself reported -and also by the Office answer to an interview question "is $1.4 of Management and Budget. It said the derived, in part or in whole, from the Billion budget cuts would mean a personnel answers to other questions." reduction of 1,535 positions but did not The Pentagon, for its part, has in- Sales Market contradict the program's assertion that itiated a review and promised "correc- a presidential directive to stop "inap- tive action" as a result of program Green Bay Menominee /Marinette propriate promotional activities" was segments showing children in the seen at the Pentagon as foreshadowing audience watching demonstrations of Appleton Neenah -Menasha a cut in personnel but not in activities. hand -to -hand combat and, later, after Oshkosh Manitowoc -Two Rivers The program pointed out that the the ammunition had been fired or re- Sheboygan Fond du Lac Pentagon spends over $12 million a moved, playing with weapons. It re- year on its own pictures and it played portedly has instructed that judo and up a number of films made in the early similar contests be eliminated from Ranks as Wisconsin's 2nd ADI 1960's featuring movie stars and other public demonstrations, deferred its VIP Ranks 67th among all ADI's celebrities one with CBS's Civilian in TRS $1,472,249,000 -including Joint Orientation Conference - own Walter Cronkite -that it said are tour for this year, withdrawn Depart- (SRDS ADI Rankings 2- 15-71) still widely shown. The Pentagon in- ment of Defense film crews from Viet- sisted that "a comparatively negligible" nam and started a review looking to part of that $12 million is spent on films withdrawal of those outdated troop - information The Wonder Market for public information, with most going films that have been play- into films for troop information and ing high schools and Rotary clubs. other nonpublic purposes. Of seven such The public, both as taxpayer and as WBAY films discussed on the CBS program, the viewer, could be the ultimate beneficiary. Pentagon claimed, all but one were (The foregoing "Perspective on the made for troop -information purposes. News" was written by Rufus Crater, Green Bay The CBS commentary, too, recog- editorial director, New York.)

22 PERSPECTIVE ON THE NEWS BROADCASTING, July 19, 1971 Right now, nearly half your salesmen's time is spent just getting to appointments.

It's a hard fact of business today that the average salesman spends 45% of his time traveling.

o { And only 36% actually selling. ,m That's why we've developed a sys- r a - ;': tern to change the way salesmen go about their business. It's called Phone Power. And basi- cally it's designed to train salesmen in the art of selling. By telephone. For three good reasons. The telephone is the quickest way to get around. It's also the cheapest. What's more, it's proving to be a remarkably effective selling tool. At the moment, Phone Power is working for such diverse companies as Owens -Corning Fiberglas, Uniroyal Inc. and the Phil- adelphia Inquirer. To name a few. To make it work for you, we really need only one thing. Your cooperation. We need to know about you, your company and key aspects of your selling operation. Then we'll make suggestions about things like record systems, group incentive plans and how to instruct your salesmen. The cost? The price of a call to your local Bell Company Com- munications Consultant, to let him know you're interested. The American Telephone and Telegraph Company and your local Bell Company are continually looking for new ways to make the telephone serve business better. One way is to show business how to use it better. ABC 030 NBC 0 0 TU EuLIFE Àvc0 HEARST WINTERS /ROSEN TAFT MEREDITH

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N E W Y O R K L O S A N G E L ES T O R O N T O BrvadcastAdVertising

Will the fourth quarter save 1971 spot TV?

That's gut question stations, reps now ask as sales remain sluggish in third quarter

Hopes are being pinned on a bonanza equal or dip slightly from 1970 levels. which hurt primarily the large markets; fourth quarter to lift spot television And both stations and reps, looking ex- a rush of "spot dollars" to the networks out of the economic doldrums that have pectantly to a rush of sales in the fourth in the first quarter at allegedly bargain gripped it for more than a year. And quarter, cited such indicators as pros- prices, and sharp negotiating by both there is cautious optimism among indus- pects for a general business upturn, the media services and agencies, capitalizing try leaders that the final period of the addition of a half -hour period in prime - on the advertising crunch. year will be a markedly superior one, time to sell and the expectation of a Though stations and reps generally enabling spot TV to top or equal the "sold -out" network status in the fall. were optimistic that the fourth quarter sales figures registered in 1970. In assaying the outlook for national would surpass 1970 levels, they tem- These conclusions surfaced last week and regional spot -TV business this year pered their projections by saying the from BROADCASTING'S tenth annual sur- versus 1970, 55% of the station re- general economy would be a key influ- vey of spring business at stations, a can- spondents on this point said they ex- ence in advertising spending. Some reps vass of leading station representatives pect sales to be up; 25% down and cited the proliferation of bartered syn- and a check of other specialists. 20 %, about the same. In last year's sur- dication programing this fall as a pos- Indicative of the uneven and often vey, 59% expected business to be up sible deterrent to spot spending, point- sluggish spot -TV activity in the first five over 1969; 31% down and 10% about ing out it may reduce substantially the months of this year, 48% of the station the same. amount of paid advertising. respondents reported that national and Stations in markets having one or The following are some typical re- regional sales were higher than a year two commercial stations appear to have ports from station representatives: ago, while 39% said they were lower weathered the recession economy better Spot -television business for the first and 13 %, about the same. In contrast, than outlets in areas with three or more six months of this year is off about 8% last year's station surveys showed that stations. And they were more bullish on an over -all basis at stations represented by a leading rep firm, according to the vice president in charge of sales. current spot business as up, down, or Ten years of ups, downs He said that a recent check by the firm about the same in relation to sales for indicates that the decline is across the the comparable period of the year be- and sideways for spot board, covering all types of stations in fore. the first five months this For of different parts of the country, with ma- The sluggish spot -TV economy this year, a record percentage sta- low of jor markets perhaps hurt slightly more past winter and spring is reflected a in tions (48 %) over the 10 -year span than smaller markets. He said that the comparison of BROADCASTING surveys said were higher than they were sales cuts appear to reflect reductions in conducted since 1962. The tables show a ago. Yet the stations year 55% of spending by advertisers as a whole and for each year the sta- to in sales percentages of expected register increases not elimination of investment by certain tion respondents that reported their over 1970 this year (see story). companies. He was optimistic that 1971 1970 1969 1968 1967 1966 1969 1964 1963 1962 the fourth quarter would show improve- Up 92% 74% 51% 88% 75% 81% 88% ment, feeling that the prime -time half - Down 39% ái% 3% 20% 99% 25% 14% 12% 9% Same 19% 10% 5% 6% 10% 11% 8% 11% 7% 3% hour to be relinquished by networks will tend to stabilize their prices and bring some additional spot money into 59% reported higher sales; 31% lower about business as a whole for the year those periods. But he was not optimistic sales and 10 %, the same (BROADCAST- than stations in markets with three or that a comfortable fourth quarter would ING, June 22, 1970). more TV facilities. Whereas in the one - offset losses recorded in the earlier part Station representatives generally were or two- station markets, 81% said that of 1971. even more solemn in estimating the busines$ was up over a year ago and The president of another leading volume of business generated to date, 70% expected an increase in sales for rep firm said his spot -TV business was with a majority indicating that spot -TV 1971 over 1970, only 43% of out- down approximately 7 -8% in the first activity has slipped 7% to 12% and lets in three -station markets said that half of 1971. He said the first quarter a minority reporting that their sta- sales had climbed over last year to date of the period was considerably worse tions have recorded increases of vary- and only 40% expected sales to in- than the second due to "bargain base- ing sizes in the first half of the year. crease over 1970. ment prices" offered on network avail - There was virtually unanimous agree- The general economy was cast as the abilities for 30- second spots. Many spot ment that the first quarter of the year main culprit in the slowdown in spot dollars were deflected into network in was a near -disaster, with some improve- TV, according to both stations and reps. the first quarter, he said, and it has been ment in the second quarter and with But they pointed to other factors, such difficult to recover from that initial loss. the third quarter apparently destined to as the loss of cigarette advertising, The third quarter is usually a "flat or

26 BROADCASTING, July 19, 1971 negative one," he noted, but he antici- 1971 over last year's sales volume. into this year with spending levels off pated an upward shift in the fourth "We are watching the strength of slightly and this was compounded with quarter when new shows appear on the the fall season," said the president of a problem in the rate [rate competition] networks. another major rep firm. "We are opti- area." The very top markets, as opposed The vice president and general man- mistic, and we expect to end 1971 with to the medium markets, he said, seem to ager of one more major rep firm said a gain." But thus far, he said, the going be feeling the pinch more in national stations on his roster have shown a drop has been uneven, and the first half of spot. in sales amounting to 10% to 12% for the year may be about the same as last The president of medium -sized rep the first half of 1971, with the first quar- year's first six months. This rep found firm with stations in major markets inter alone declining by 15% from 1970. the brightest spot activity in the West, dicated that over -all the company has including the Rocky Mountain He attributed the decelerated spending region. fared as well as last year to date, with to the general economy, loss of cigarette Another rep with a top- market sta- network-affiliated stations having per- advertising and fierce competition from tion list agreed with that sanguine prog- formed satisfactorily while independents the networks in the first quarter. nostication to a degree, but was less either equalled or lagged behind in the He acknowledged that stations in optimistic over the full year's perform- first six months of this year. smaller markets have done "reasonably ance. "We should end the year down He voiced the view that spot TV as well," many of them faring better than 1% or 2% on the average -but this is a whole is off about 13% from 1970 at last year. He felt that smaller- market very dependent on the fourth quarter," the mid -year mark but felt the dip has station rates have held even more firmly he said. For the first six months, he not been so drastic in the second quar- than larger- market outlets. He was con- said, the record is "dismal," particu- ter as in the first. He said the third quar- fident that there would be a surge of larly for the first quarter, with the sec- ter should be "fair," and the fourth business in the fourth quarter but was ond quarter less depressing but still off quarter should be "quite good" unless less certain that the volume would be from last year's period. stations "panic and sell the additional sufficient to result in a gain in sales in "Advertisers," he said, "were going prime -time periods at depressed rates."

FTC shifts burden of proof Taking first of actions it had threatened, it demands documentation of auto -ad claims

The first demand for substantiation of Consumer Protection Bureau, said that Satellite (Chrysler), NBC -TV, April 5, advertising claims has been made by the the documentation would be placed in claim that car is America's lowest - Federal Trade Commission. Last week the public files. However, he added, if priced, two -door intermediate. the FTC asked automobile manufactur- the commission discovered fraud, it Gremlin (American Motors), CBS ers to back up claims made in national would move against the advertiser un- Radio, Feb. 12, claim that of the three advertising, including TV and radio. der its jurisdiction to police advertising. little cars made in America, the Grem- The FTC call on seven automakers- Last week, Mr. Pitofsky noted that the lin has the biggest engine, the greatest four domestic and three foreign -was listed advertising claims in the FTC or- horsepower and still gets up to 25 miles the first by the commission in its cam- der do not include all such advertising; to the gallon. paign to force advertisers to back others are either under investigation for Ford LTD, NBC -TV, April 5, claim are claims made in advertising that refer to possible misrepresentation or not that car is "over 700% quieter "; Mav- safety, performance, quality or compar- among the categories involved. "We are erick (Ford), NBC Radio, May 2, claim where the ative price. That campaign was an- not going to ask for proof that car has best frequency of repair nounced last month, following petitions advertisement says the car helps virility records; Pinto (Ford), NBC -TV, March Mr. Pitofsky said by Ralph Nader and other consumer or things like that," 1, claim that car needs half the oil advocates (BROADCASTING, June 14). last week. changes of the leading import, one - The auto makers were given 60 days The requests for substantiation went sixth the chassis lubes, averaged over to produce the requested documenta- to-in addition to General Motors, Ford 25 miles a gallon, and that its paint tion. General Motors, Chrysler and and Chrysler- American Motors, Volks- finish never needs waxing. Ford Motor have said that they are wagen of America Inc., Toyota Motor prepared to do so, although there is Co. and Nissan Motor Corp. (Datsun). speculation that auto manufacturers may Among the claims for which proof FTC finds a friend: challenge the FTC's authority to require was demanded were: General Motors, such information. CBS -TV. May 2, energy -absorbing steer- Chamber of Commerce (The American Advertising Federa- ing column, side -door guard beam, If anyone still has any doubts about the tion, at its Hawaii convention two double sheet roof construction, new churning tides of change in the U.S. weeks ago [BROADCASTING, July 5], windshield glass; Vega (a General marketplace, let him consider the action voted to ask the FTC to hold hearings Motors product), NBC -TV, Feb. 9, of the conservative, business- oriented on the substantiation order. The AAF best -handling passenger car ever built in Chamber of Commerce of the U.S. The said it felt that the agency had acted U.S.; also Vega, CBS Radio, Feb. 12, 25 organization has issued a "Statement Impala in a "precipitous fashion." That request miles per gallon performance; on Advertising" that not only calls on was filed with the commission last (General Motors), NBC Radio, March advertisers to be "truthful, accurate, in- week.) 1 -7, new power ventilation system. formative and relevant," but also sides At the time the FTC announced its Dodge Dart (Chrysler), NBC Radio, with the Federal Trade Commission in to of intention to require substantiation, Rob- Jan. 1 -7, claim that car has highest re- its latest campaign require proof ert Pitofsky, director of the agency's sale value of any compact; Plymouth advertising claims (see above). The

27 BROADCASTING, July 19, 1971 national chamber called for data to be sumer guidance through studies of year that underscored the consumer's available "to substantiate factual adver- standardized information systems, and right to quality and integrity in the mar- tising claims prior to publication and in added emphasis on information relat- ketplace. The advertising declaration, response to reasonable inquiries." ing to consumer health and safety. it was emphasized, is an extension of The credo on advertising, the first In the preamble to the statement, an- that document. such in the 59 -year history of the 5- nounced July 11, the chamber notes that million member association, was adopt- advertising is a consumer's principal ed by its 63 -man board June 25 on the source of information about products Now FTC goes after recommendation of the organization's and services, and it adds: "The business consumer- affairs committee which is community and consumers alike are name -brand sugars headed by William K. Eastham, execu- the losers when advertisers use tactics tive vice president of S. C. Johnson & and appeals which impeach the good It charges Amstar with Son, Racine, Wis. standing, repute and credibility of the misleading endorsements, Among other things in the five -point business world." statement, the chamber calls for effec- The association noted that it had pro- nutritional claims tive industry self -regulation, better con- pounded a business consumer code last The Federal Trade Commission cast a skeptical eye toward the training tables of professional football and baseball last week when it announced its intention to file a complaint against Am- star Corp., New York (makers of Domino and Spreckels sugars). The proposed complaint charges not only In that Amstar paid for the privilege of putting the two sugars on the training tables of pro teams but also engaged in Sioux false nutritional claims in its television, radio and other advertising for the sugars. Named also in the prospective corn- City... plaint are the two Amstar advertising agencies: Lewis & Gilman Inc., Phila- Jp,. delphia, and Daily & Associates, Los ,It Angeles. The FTC said that both the National ,,,,.,,uululnlnllll Wlllllpu..0.,, Football League Properties Inc. and the Major League Baseball Promotion Corp. selected Domino and Spreckels sugars as their "official sugar," only because Amstar paid them for that right. Just how much was paid for this privilege none of the principals would disclose; the trade agency also declined to identify the figure until it became a matter of public information in any hearing that might be held on the alle- gations. The FTC hopes that the firm lr, will sign a consent order before the 4:IIIlpIuuhIt:IIu1// complaint is officially issued. The trade commission also charged / j / ,% that Amstar misrepresented in its ad- \ i:' vertising that the sugars give strength, energy and stamina to everyone, enable professional athletes to perform better, are assimilated and used as body fuel at is a significantly faster rate than other re- Lucy KMEG -TV fined sugars and other simple carbo- The Channel 14 efficiency experts deliver the Siouxland sales hydrates, are substantially different from center at the right price. With a million-watt primary signal. other refined sugar. No inflated rate cards, no waste audience. Strong movies nightly All ordinary refined sugars, the FTC - Mike Douglas, Dennis the Menace daily. And attractive news said, are essentially identical in com- buys, early and late. position and food value, consisting en- tirely of sucrose; Domino and Spreckels :%/r.%r/m .`14.444u therefore do not have unique properties, RADIO it said. AMID MALAMAZOO RAM [ CREEK IMF GRAND RAPIDS WNW GRAND :oD Among other proposed penalties, the WNW/ WW1V./N1 CADILLAC OKMEG-TV TELEVISION FTC would require Amstar to disclose A CBS Affiliate WA704V GRAND RAPIDS KALAMAZOO in Domino Spreckels advertising "W"/xñÑrry` TxaIRwaRI[ A megawatt of sales power for Sioux City and ADl1F p1ÑtO`SROMWDISIARO.RRR AverKnodel, Inc., Exclusive National Representatives for the next year that the products do AYRDry STOMA CITY. IOWA not have the challenged qualities, or, if

28 BROADCAST ADVERTISING BROADCASTING, July 19, 1971 necessary, require Amstar to devote ment in advertising's emerging self -reg- advisory opinions on planned adver- 25% of the year's advertising for the ulatory machinery. Mr. Purdon is a tising. sugars to the disclosure that the FTC former creative director of LPE /Leo The proposed National Review had found that the previous advertising Burnett, London. Board, supported by the American Ad- had been false. Two FTC commissions, Establishment of the division was vertising Federation, the American As- Paul Rand Dixon and Everette Mac - announced last May at the CBBB's an- sociation of Advertising Agencies and Intyre dissented from this latter pro- nual convention (BROADCASTING, May the Association of National Advertisers, posed provision. 24). It was formed to monitor national will be composed of 30 members from Amstar denied that the advertising advertising in all media for the soon - advertisers, 10 from advertising agen- has been misleading or deceptive. It to-be- established National Advertising cies, and 10 "prestigious" members of also said, in a statement issued im- Review Board. the public. It is being formed as a mediately following announcement by The new division will handle com- voluntary self- regulatory agency for the the FTC of its intention to issue a complaints and turn over to the proposed advertising industry. And it will step in plaint, that its advertising claims about review board all cases of misleading or when the CBBB's advertising division the use of its sugars by the two pro dishonest advertising it cannot correct cannot come to an agreement with an leagues "are accurate and have been itself. On request, the division will offer advertiser whose advertising it con- approved by these organizations." It declined to comment further on the ground that it had not seen a copy of the FTC's proposed complaint. Amstar spent $1,160,000 for Domi- no, and $29,800 for Spreckels in spot Who do we like more TV in 1970. It spent $99,300 in network TV in the first quarter of this year for Domino. In radio, the only expen- than people who save diture was $43,200 for Spreckels for spot radio in the last quarter last year. S &H Green Stamps? Warning: unacceptable FDS ads on the loose Last May, the TV Code Review Board Easy. of the National Association of Broad- casters approved a liberalization of TV People who redeem S &H Green Stamps. Because copy messages for feminine deodorant - once they find out about the quality merchandise they spray products (BROADCASTING, May get with their stamps, we've won a lifelong friend. 31). The new standards are to go into effect Sept. 1. Now the NAB's Code why Authority has learned that Alberto - That's we've invested in a country supplying the remaining Culver Co. had sent out new TV com- modern warehouse system. In our 700 or so redemption centers that mercials for its FDS spray, mentioning newest one, outside Chicago in in turn serve the nation's 37 million such up -to -now verboten comments as Hillside, Illinois, the most modern Green Stamp saving families. 24 -hour protection and "time- release materials handling system available All this, because we want peo- fragrance fresheners." moves merchandise in and out at ple to redeem our stamps and enjoy Since these two copy points are not the rate of 126 truckloads a day. the merchandise rewards they get supposed to be used until Sept. 1-on And that is to assure the fast and for their thrift. Igo we succeed? the ground that all feminine deodorant - spray makers should be assured of equal unfailing flow of stock to the Our three -quarters of a treatment -the Code Authority has noti- 155 redemption centers century of experience fied its member stations not to carry that warehouse indicates that 95% the new commercials. serves. We have of the stamps we Furthermore, the Code Authority said eight more issue will be in its warning message that it has not warehouses redeemed. yet received detailed documentation around the needed to review the new FDS copy claims in order to determine whether or not they are acceptable under TV code standards after Sept. 1. It asked members to contact the Code Authority headquarters in New York if there is any question about the new commercials. Creative man picked as regulator Need information about trading stamps'? bureau Write or call the local office or redemption center of The Council of Better Business Bureaus GREEN The Sperry and Hutchinson Company. SÌAM Ps Inc. last week named Roger 4. Purdon An A,nericun Way of Thrift Since /896 as vice president of its recently formed national advertising division, a key ele-

BROADCASTING, July 19, 1971 29 siders to be in part misleading. quest that it be designated as spokesman crepancies which now exist between Mr. Purdon previously was a crea- for the other side. However, in asking ARB's estimates of viewing levels and tive director with the former D'Arcy the networks to make time available for other estimates." He urged that a na- Agency, New York, and before that, the other side, it offered to prepare two- tional test be undertaken of the new president and creative head of the for- minute spots to rebut Ford's claims. diaries. mer Kudner Agency. He was also a The networks, in rejecting the cen- ARB said it would "be delighted to creative director at McCann -Erickson. ter's request for time, contended that cooperate fully" and "give full consid- He joined LPE Ltd., London, in 1967 the brief mention of the air -bag device eration" to recommendations but must before it was acquired by Leo Burnett. in the commercial -it covered 12 sec- itself retain complete authority over onds -did not constitute a full -fledged the procedures of the ARB service. "discussion" that would generate fair- into fairness ring: ness-doctrine issue. The commission has persistently re- Air power safety air bags fused to apply the fairness doctrine to for the Army product commercials, other than to Nader -founded group those involving cigarettes. However, two Broadcast blitz records claims Ford ads weeks ago, in another case involving NBC, it held that a commercial did show volunteer upsurge need opposing views raise a fairness- doctrine issue. The com- despite broadcast criticism plaint involved Standard Oil of New The FCC has been asked to rule that Jersey spots concerning Alaska oil drill- If you assume that a recruiting cam- Ford Motor Co. commercials that ing that, the commission said, discussed paign by the U.S. Army is aimed at allegedly disparage the value of safety one side of the controversy over the getting men to enlist to fight, then the air bags in automobiles raise a fairness - ecological effects of drilling and trans- recent 13 -week $10.6 -million TV -radio doctrine issue. The request was made porting the oil (BROADCASTING, July 5). advertising campaign that began March last week by the Center for Auto Safety, NBC had argued that the ads were in- 1 has been a success. a nonprofit group organized in 1968 by stitutional ads designed to promote Over -all, from March through the Ralph Nader, in a complaint directed goodwill for the company. end of June, 49,900 volunteers enlisted against ABC and NBC. The complaint in the Army. They were only 800 more also specifically singled out WMAL -TV Some hopes held than the 49,100 who enlisted during Washington, an ABC affiliate, and the same period last year. However, NBC's owned station in Washington, for new ARB diary volunteers for the combat arms (in- WRC -TV. fantry, armor and artillery) numbered The center said the commercials The Television Bureau of Advertis- 7,806 for those four months, compared ing and present a "one- sided, controversial and the National Association of to only 3,106 such enlistments for all Broadcasters inaccurate" description of the air bag, said last week they were of 1970. and asked that the commission direct encouraged by a new TV- viewer diary The Army's paid TV -radio advertis- tested by the American Research Bu- the network and the stations to "present ing campaign began March 1 and of- a suitable amount of time for the pre- reau. ficially was completed May 28. Direct sentation of opposing views." ARB said that in the test the new enlistments attributed to the prime -time The center cited one broadcast of the diary produced homes-using -TV figures ads numbered only 4,100, according to commercial on each of the networks 11% higher, on the average, than its John G. Kester, deputy assistant secre- and their Washington affiliates but it standard diary did. ARB officials said tary of defense. This would figure out to also said the commercial "no doubt" they had made firm their earlier tenta- $2,585 per recruit. But, Army sources had been aired "many times" by the tive decision to introduce the new diary stress, this is an unfair comparison two networks and by independent sta- in October (BROADCASTING, June 28). since these are only the number of en- tions as well. It is "time- formatted," as opposed to listments out of the 6,900 respondents The Department of Transportation the current open -end diary, and con- who left their names at a national List - has ruled that the safety devices, tains "consumer- product questions," fax number, which received more than designed to inflate in the event of a formerly called product -usage ques- 130,000 calls all told. Uncounted others crash and provide a cushion of air be- tions. ARB said a time- formatted diary -numbering in the thousands the tween the driver and the dashboard, without such questions was also tested Army believes-were inspired to go to must be installed in all passenger cars and produced HUT figures averaging their nearest recruiting office for addi- by Aug. 15, 1973. 10% higher than the standard diary. tional information. How many of these The Ford commercials cited in the TVB told its members in a letter last signed up, however, is unknown. Any- complaint run for two minutes and, in Thursday (July 15) that it was "heart- way Army sources stress, the impact of a discussion of auto safety, refer to the ened" by the HUT -level increases but the TV-radio ads was far stronger than air bag as a "complicated and costly "confused by the almost insignificant that small 4,100 number, as evidenced device" that is lacking in "reliability." changes in people or demographic levels by the sharp increase in enlistments The center says the ads are "mislead- -upon which so much buying is for the fighting ranks. ing, contrary to the public safety, and based." In fact, the Army has asked the De- flatly contradicted by the research of TVB asked for an independent audit fense Department for permission to independent scientists, the federal gov- of the test at TVB's expense, plus fur- spend another $3 million to continue the ernment and even Ford's own competi- ther checks, assurances by ARB and test for another month to begin after tors." another audit of its 1971 -72 market Labor Day in an attempt to reach Accordingly, the center said, the reports. those high school graduates who have commercials raise a fairness- doctrine NAB's research chief, John A. Dim- not yet decided their post- summer issue. It also said the networks have not ling, in a July 14 letter to ARB, noted plans. Defense officials have not ruled provided evidence that they have pre- that the test results "do suggest that yet on this request. sented opposing points of view. changing from open -end to time -for- The TV -radio campaign not only The center did not specifically re- matted diaries might reduce the dis- generated over 130,000 calls, Mr. Kes-

30 BROADCAST ADVERTISING BROADCASTING, July 19, 1971 Kotex feminine napkins. Kotex Plus napkins. Kotex tampons. K®tex feminine belts and panties. Kotique products by K®texv K®tex R and Kotique®K®tn q add up t® feminine protection with a Capital 1(2

These names are our registered trademarks. Kotex is the leading name in feminine protection today. Kotique is a name you'll be seeing a lot of in the seventies. Both are important to us. So we ask you to remember to capitalize them everytime you use them. And to use them correctly. Kotex feminine napkins -never just Kotex. Kotique products by Kotex.

OKotex, Kotex Plus and Kotique are registered trademarks of the Kimberly -Clark Corporation. ter noted, but it even seemed to impel radio will be made late in September, it the plan was to use principally local a spirited boost in magazine advertise- is expected. stations with 144 radio spots weekly in ment returns. Before the broadcast cam- Target of the Army ad blitz was 17- each of the first 100 markets, 36 per paign began, Army sources note, cou- 21 -year -olds. Its aim was to determine week in the second 100 markets, and pon returns from magazine advertising the value of paid advertising to fill the 24 spots weekly for another 1,000 were running about 3,000 monthly; Army personnel requirements by volun- markets. after the broadcast campaign began, teers by 1973, when draft calls are The Army's move caused angry the returns jumped seven -fold, to 22,- planned to be reduced to zero. repercussions from some broadcasters 000 a month. For the four months after Ayer prepared 30 new 20- second who felt that they were being discrimi- the March 1 commencement of TV and commercials for TV and 100 new radio nated against. radio paid advertising, 88,000 coupons spots in 30- and 60- second lengths. All At one point, Representative John were sent in. were geared to the theme: "The Army D. Dingell (D- Mich.) offered a bill that Formal results of the 13 -week TV- Wants to Join You." As proposed, would forbid the military from buying radio paid prime -time test are being Ayer planned to place an average of time on the air. No hearings were held, evaluated by Roger T. Kelley, Defense 13 recruiting spots per week in every however. For years, the military serv- Department manpower chief, and N. W. TV market in the country by way of the ices have bought advertising in maga- Ayer & Son, Philadelphia, the advertis- national networks, with $3 million ear- zines and newspapers. In fact, in the ing agency chosen to handle the ac- marked for those buys. In addition, a fiscal 1972 Army budget, almost $9 count. A final decision whether to con- high- saturation spot -TV campaign was million is allocated for the purchase of tinue using paid prime -time TV and planned for eight TV markets. In radio, broadcast time for recruiting.

House creeps toward the spending bill Hays -Abbitt measure given best chance as Elections Subcommittee nears end of hearings

The Elections Subcommittee of the John Lagomarcino found fault with the financial arrangements to the Senate House Administration Committee is ex- enforcement provisions of H.R. 8384, secretary and House clerk would not, pected to conclude its month -long hear- citing the measure's applicability to in Common Cause's opinion, lead to ings on political campaign spending limits on all campaign expenditures. rigorous enforcement of the law. There- this week, according to Subcommittee Common Cause supports, instead, fore, the lobby suggests an independent Chairman Watkins M. Abbitt (D. -Va.). House Communications Subcommittee Federal Elections Commission, "similar The sense of the committee, Mr. Ab- Chairman Torbert Macdonald's (D.- to those proposed recently by Congress- bitt said, is that some form of limita- Mass.) political -spending bill reported man [Thomas S.] Foley [D] of Wash- tion on amounts spent in campaigns for out two weeks ago (BROADCASTING, ington and Senator [James B.] Pearson public office is necessary, and should July 12). [R] of Kansas." Their plan is to create include limits on individual contribu- That bill (H.R. 8629) would repeal a five- member commission, no more tions to candidates. Section 315 of the Communications than three of whom would be of the What manner of legislation will ulti- Act (equal -time) for presidential and same party. Mr. Lagomarcino suggest- mately be passed by Congress is unpre- vice -presidential candidates, and limit ed adding one more member, and re- dictable, but the bill which seems to to 10 cents per eligible voter the ex- taining the three -to -a -party balance, to have the best chance of passage through penditure for a campaign for primary create a truly "bipartisan" commission. the Administration Committee is H.R. nomination or election to federal office. The final recommendation from the 8284, introduced by Mr. Abbitt and However, the limitations would apply citizen group was to limit individual Wayne L. Hays (D.- Ohio), chairman only to highly visible, expensive media, contributions to campaigns to $5,000 of the parent committee. listed by Mr. Lagomarcino as television, for a House seat, $15,000 for the Sen- ate, and $25,000 for presidential Most testimony last Thursday (July radio, newspapers and magazines, which campaigns. "We believe these amounts are 15) was directed at this measure which "absorb most of the campaign funds both equitable and enforceable," Mr. would place a ceiling of $30,000 on spent today." Lagomarcino said. campaign contributions to and expendi- The Common Cause spokesman did tures by each House candidate per pri- not include in his testimony another Some general comments were pre- mary, primary run -off or general elec- Macdonald bill provision; that no more sented to the subcommittee Thursday tion. Senate or "at- large" House candi- than one -half of the amount allowed by Representative Mark Andrews (R: dates would be restricted to the same could be spent on broadcast media. N.D.), who urged that limitations on limit or six cents per person in their Another area of disagreement be- expenditures be adopted "which would states, whichever is greater. Presidential tween the subcommittee and Common go a long way toward eliminating the candidates and their running mates Cause is the disclosure provision of the repetitious [television] spots that have would be held to expenditures and re- Hays -Abbitt bill. H.R. 8284 requires been designed more to promote a can- ceipt of six cents per person in the U.S. full disclosure of receipts and expendi- didate's name rather than discuss what for each primary and general election. tures within 45 days following an elec- he stands for." The Hays-Abbitt measure places no tion. Mr. Lagomarcino urged adoption Not only television costs have risen, restrictions on kind of media used in of legislation to require public ac- but other media also cost more, he said. the campaign. knowledgment of financing during as Expenditure limits on broadcasting ads Representing Common Cause, the well as after an election campaign. would, in Mr. Andrews' view, force the citizen lobby recently formed by for- Further, if irregularities are evident, candidate to "come out from behind mer HEW Secretary John Gardner, the Hays -Abbitt formula of reporting the facade of the media and meet the

32 BROADCAST ADVERTISING BROADCASTING, July 19, 1971 people on a face -to -face basis." expecting more than $1,000 in receipts prior to election." Shorter campaigns Earlier last week, the Abbitt sub- would be required to register with an would lessen the amount of money committee heard somewhat concurrent independent regulatory commission and spent on campaigning since there would testimony. to submit a statement of organization be less time to spend it in, Mr. Monagan In working sessions Monday and and finances. Statements would also be claimed. Tuesday, witnesses before the commit- required of any individual who donated The hearings are scheduled to con- tee concentrated on disclosure by the more than $100 to political activities clude Tuesday (July 20). candidate of the amount spent on his during one calendar year. Local sources campaign. The Nixon administration's of disclosure would be provided through viewpoint was presented by Richard G. reports to local district courts. Democratic hopefuls set Kleindienst, deputy attorney general. In Representative Philip M. Crane (R- own broadcast limits a prepared statement, he emphasized Ill.) said any limiting legislation should four main points: full, timely reporting include language "that would clearly, Contenders for the Democratic presi- and disclosure of the sources and uses explicitly and unequivocally foreclose dential nomination agreed last week to of campaign funds by each candidate the possibility that compulsory union limit their broadcast spending in next as the most important requirement for dues paid by any American wage earn- year's primaries to reserve party funds effective legislation on campaign financ- er can be used directly or indirectly for for the general election. ing; realistic and enforceable campaign - any kind of political activity." The plan calls for the potential candi- spending limitations (as opposed to House Majority Leader Hale Boggs dates to spend no more than five cents present "archaic, unrealistic and unen- (D -La.) proposed a "two- pronged" at- per registered voter in each of the con- forceable" laws); no limit on individual tack on abuses. "We must take steps to tested states on TV and radio advertis- contributions to a campaign since such guarantee candidates for public office ing. The limit does not apply to agency regulation is unnecessary and "may be low -cost access to the media," he said, fees, production costs and nonbroadcast unconstitutional," and total repeal of "and second, we must devise and en- spending. Section 315(a) of the Federal Commu- force a system requiring full public dis- The agreement was reached last nications Act, the "so-called equal -time closure of campaign contributions and Wednesday (July 14) at a meeting in provision," since it has "inhibited broad- expenditures." His bill, H.R. 4340, Washington called by Democratic Na- casters from offering free time to can- would require "a complete accounting tional Chairman Lawrence F. O'Brien. didates," contrary to its intent. by candidates for federal office of all The presidential hopefuls present were Mr. Kleindienst offered no dollar fig- funds spent in campaigning in primaries Senators George McGovern (S.D.), ure limit on campaign spending. "There and general elections." Fred Harris (Okla.), Birch Bayh (Ind.), are differences of opinion as to what the H.R. 3620 was explained to the com- Edmund Muskie (Me.) and Hubert spending limitations ought to be," he mittee on Monday by its sponsor, Rep- Humphrey (Minn.). Senator Edward said. Mr. Kleindienst proposed an over- resentative O. C. Fisher (D- Tex.). His Kennedy (Mass.) declined an invita- all ceiling in media spending. He was bill limits spending by any one candi- tion to attend, and Senator Henry M. opposed to provisions, such as one in date in any one election to $50,000, Jackson (Wash.) could not be present H.R. 8628, that would set separate requires the candidate's permission in because of other commitments. spending limitations on broadcasting. writing for money spent in his behalf A DNC spokesman said the agree- "If a reasonable limit on media spend- (to be included in the ceiling of $50,- ment applies only to the five contenders ing is adopted, we can perceive no logi- 000), and provides fines and prison present and that Senator Jackson's ap- cal reason for singling out the broad- terms for violation of the requirements. proval would be sought. Senators Ken- casting industry for further restrictions," Representative John S. Monagan (D- nedy and Harold Hughes (Iowa) have he said. Conn.) proposed to the committee a announced they will not run for the On Monday a private consultant, "direct and enforceable approach to Presidency. Martin Krakowski, urged the adoption campaign reform." His bill (H.R. 9507) If a candidate entered all of the 23 of two disclosure rules: Every paid po- would shorten presidential campaigns primaries next year, Mr. O'Brien said, litical advertisement should carry a by "preventing the nomination of can- his broadcast spending would be limited "clear price tag showing the amount didates for President more than 60 days to $2,819,000. paid for the given announcement," Mr. Krakowski said. Beyond that, the cumu- lative spending for each candidate's campaign should be announced regu- 1971 television- network sales as of June 13 larly and early. CBS $269,646,500 (37 %); NBC $251,400,000 (35 %); ABC $199,186,900 (28 %)* A freshman congressman, Nick Be- Total Total minutes dollars gich (D- Alaska), urged the committee week week to the strongest, most enforceable ended ended 1971 total 1971 total 1970 total "take Day parts June 13 June 13 minutes dollars dollars steps possible to restore public faith in our democracy." Mr. Begich cited cur- Monday- Friday Sign -on -10 a.m. 71 $ 443,200 1,711 $ 9,998,900 $ 10,691,400 rent campaign laws as "responsible for Monday- Friday much of the mistrust and open hostility 10 a.m. -6 p.m. 999 6,112,700 20,673 145,511,500 161,214,000 which have been increasingly directed Saturday- Sunday in recent years against politicians, the Sign -on -6 p.m. 251 1,850,100 6,566 72,371,000 75,831,000 system, and the government, Monday- Saturday two -party 6 p.m. -7:30 p.m. 104 1,409,800 2,115 33,792,600 39,492,900 regardless of which party is in power." Sunday Representative Barber B. Conable (D- 6 p.m. -7:30 p.m. 12 191,400 396 11,486,000 15,427,500 N.Y.) said the major objective of any Monday- Sunday law regulating campaign spending 7:30 p.m. -11 p.m. 444 15,107,500 2,513 417,755,000 466,939,100 new Monday- Sunday should be full and effective disclosure 11 p.m.- Sign -off 136 1,205,600 10,191 29,298,400 32,328,600 of campaign contributions and their dis- Total 2,017 $26,320,300 44,526 $720,233,400 $801,925,400 5447, which he tribution. Under H.R. ' Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. introduced, each campaign committee

BROADCASTING, July 19, 1971 33 WHAT MAKES WSB RADIO NUMBER ONE? Sports for one thing. More than any other station in Atlanta. Braves baseball. Hawks basketball. University of Georgia football. Top college contests. Bowl games and high school games. Over 300 sports events a year. Lots of sports attractions attract lots of sports fans. And more sports hungry Atlantans listen to WSB Radio than to the next two stations combined. (ARB, Oct.- Nov.1970) Our sports loving listeners stay with us after the final whistle, too. For the quality sound and satisfying service that makes WSB the most listened to station in Atlanta. If selling adult Atlantans with big league buying power is your game, shouldn't WSB Radio be in your lineup? WSB Radio 750 Atlanta Why are we number one? Listen. 300 SPORTS BROADCASTS AYEAR HELP.

gwg NBC affiliate. Represented by CBS Radio Spot Sales. A Communications Service of Cox Broadcasting Corporation. Cox Broadcasting Corporation Stations: WSB AM -FM -TV Atlanta, WHIO AM -FM -TV Dayton, WSOC AM -FM -TV Charlotte. WIOD AM -FM Miami. WIIC -TV Pittsburgh. KTVU Son Francisco -Oakland. SpecialRepnri

Football coming back to earth?

The news this year in broadcast rights:

The escalation of prices paid for broad- since no major contracts were renego- football, the line of national spot and cast rights to football games has peaked tiated. local sponsors is just as long as ever. after 25 years. The total football bill in $2,140,000 in local radio rights to One source close to the colleges ques- 1971 will still be above $66 million, but the 26 National Football League clubs, tioned whether the expansion of the it will be slightly off the price of 1970. a small gain of $40,000 over last year. pro coverage to Monday nights and All the decrease is in college -game $441,000 in local preseason TV other nonweekend times may have sated rights, down $160,165 from last year's rights for the same NFL teams, a $66,- an over -all appetite of fans for broad- total. A $106,000 increase in profes- 000 increase over 1970. cast coverage. He also cited the general sional rights was not enough to offset $1,145,210 in local radio and de- condition of the economy and the loss the college decline. layed-TV rights to schools and colleges, of cigarette advertising last Jan. 2 as The 1971 radio-TV rights total, com- $160,165 under last year's college total. possibly prompting broadcasters to play piled annually by BROADCASTING and Most opinion is that the business of closer to the belt in negotiating rights. based on a national survey, breaks down football broadcasting is merely in There still are many bright spots in this year's $66,226,210 this way: slowed -down step with the lagging econ- the football broadcasting business for $62,500,000 from the networks for omy. Paradoxically, several stations in- the coming season, particularly in radio. college and pro games, a figure that has dicated that while they were keeping a Two examples in the pro ranks are the remained constant in 1970 and 1971 tighter rein on their cost outlays for expanded radio networks of the Dallas

Worthy of a script writer. The tag to the National Football successful field goal attempt of Baltimore Colt kicker Jim League's long stand last season came in this final minute of O'Brien (partially hidden, third from left) that hung a 16 -13 the Super Bowl on a Sunday afternoon in Miami. It was the defeat on the Dallas Cowboys.

BROADCASTING, July 19, 1971 35 Cowboys who will be covered on a re- Morgan State in New York's Yankee 1 a.m. on the network will again be gional network of 127 stations, and the Stadium. It will mark the first time two pre -empted Monday evenings during the Minnesota Vikings who have expanded predominantly black schools have been NFL schedule. Similar action was taken their regional hook -up to 70 -plus sta- selected to appear on network TV, al- early last season when many of the tions (see pages 44 and 45). though there have been regional tele- football games ran well past 11 p.m. In college radio, there's a success casts of black teams. Season will close The new Monday evening entry story of the Southwest Conference and Dec. 4 with Penn State at Tennessee. proved a boon to ABC's ratings last the Humble Oil & Refining Co. The The "wild card" game featured for year, and made it, according to an ABC association started with a Humble -spon- the last three seasons returns again this spokesman, a "viable contender for the sored Rice -Texas game at Houston in year. It gives ABC the option to choose first time" in the network ratings war. 1934. Today Humble holds complete one extra game for telecasting during The sports series raised ABC's share of rights to the conference's football and the 1971 season, in addition to the game the Monday night audience 55% last takes full sponsorship of all games or games already on schedule for a year, recording a 31% share and 18.5 through McCann- Erickson, Houston. particular date. rating on the Nielsen charts. Going into its 38th year of South- The announcing team of Chris Fears by some executives that pro- west Conference football, Humble will Schenkel on play -by-play and Bud football games placed in a prime time have 14 crew members and seven engi- Wilkinson on color, will be back for slot would lose the women audience to neers ready to feed broadcasts to 121 ABC-TV. CBS and NBC were proved baseless. stations in Texas and parts of New Advertisers are being given two al- The games attracted a wide spectrum of Mexico. Selection of the game of the ternatives in buying this year's NCAA audience according to an ABC spokes- week on the Humble network often is package. An 18 -game package being man. "For the first time we got a made just prior to the day of the game. sold at $53,000 a minute or an 18 -game family audience, increased our share of Following is a rundown by networks package combined with three bowl viewers and picked up the died- in -the- of football plans for this season as well games (Liberty, Sugar, and Hula) wool pro -football fans," he said. as a look at some of the special sports priced at $50,500 a minute. The controversial Howard Cosell will networks and syndicators' schedules: Filmed highlights of top games played again provide game commentary along ABC -TV will begin its sixth year of each Saturday will be featured on with former quarterback, Don Mere- National Collegiate Athletic Association NCAA Football Highlights. The one - dith. Frank Gifford, new to the an- football game coverage. 1971 will be hour program, beginning on ABC -TV nouncing staff and former New York the second year of a two -year rights Sunday, Sept. 19 and continuing through Giant player, will do the play -by -play. contract with the $24- million price tag Dec. 5, will be broadcast 12 -1 p.m. CBS -TV's coverage of the NFL's Na- split evenly over the season. Coverage EST. Host of the series has not been tional Football Conference will include includes 36 contests, one more than last named. the telecast of three preseason games year, and will include 12 national tele- ABC -TV's second season of NFL broadcast at night (9 p.m. EDT-con- oasts and 24 regional pickups. All will Monday Night Football gets under way clusion) Saturday, Aug. 28; Friday, be in color. Three games will be at Monday, Sept. 20. The four -year $34- Sept. 3, and Sunday, Sept. 12, and 83 night. million contract calls for an $8.5 -mil- regular -season contests. It is estimated that a college collects lion payment each season. In addition, four postseason games - $200,000 for each appearance. Forty - Schedule entails one preseason con- two NFC playoffs (Saturday, Dec. 25, nine colleges have been selected to com- test Aug. 30 and 13 NFL games. All of and Sunday, Dec. 26); the NFC cham- pete. the games will be telecast live 9 p.m. pionship (Sunday, Jan. 2) and the The NCAA opener, Saturday, Sept. NYT to conclusion. Super Bowl (Sunday, Jan. 16) are 11, will have Grambling State against The Dick Cavett Show, 11:30 p.m: scheduled on CBS -TV. That network

The football price the networks pay Rights Date Rights Date ABC-TV Senior Bowl 50,000 Jan. 8 Coaches All- American Game unannounced June 26 AFC -NFC Pre Bowl Game 1,000,000 Jan.23 College All -Star Game unannounced July 30 Total 510,350,000 NCAA College Games $12,000,000 Sept.11 NBC Radio NFL Monday Night Football 8,500.000 Sept. 21 Liberty Bowl unannounced Dec. 20 AFC Championship 1 Jan. 2 North -South Shrine Game unannounced Dec. 27 Orange Bowl 1 Jan.1 East -West Shrine Game unannounced Rose Bowl 1 Jan.1 Sugar Bowl unannounced Jan. 1 Hula Bowl unannounced Jan. 8 All networks- announced 501,350,000 Total $20,500,000 Estimate for unannounced games and series 1,150,000 Grand total for networks 102,500,000 CBS Radio (1) Radio rights included in TV contract. Cotton Bowl (11 ) . i (2) Rights included in NFL -National Football Conference package. NFL Championship JanJan.2 (3) Rights included in NFL -American Football Conference package. Super Bowl 1 Jan. 16 CBS -TV NFC Preseason Games (2) Aug. 28 and TV NFC Games $20,600,000 Sept. 19 What major schools get from radio local Sun Bowl unannounced Dec. 19 Radio TV NFC Western Championships (2) Dec. 25 Conference Members stations stations Total rights NFC Eastern Championships (2) Dec. 26 12 S Cotton Bowl unannounced Jan. 1 Atlantic Coast 262 82,500 NFC Championships (2) Jan. 2 Big Eight 248 22 90,400 Super Bowl S2,500,000 Jan. 16 Big Sky 54 10 5,450 Total $22,500,000 Big 10 1 233 37 112,300 Ivy League 55 3 19,710 Mutual Mid -America 21 3 4,700 Notre Dame Football unannounced Sept.18 Missouri Valley 1 17 2 9,000 Pacific Eight 94 7 258,100 NBC -TV Southeastern 1 548 47 248,500 AFC Preseason Games (3) Aug. 13 Southern 51 2 4,950 AFC Games $15,000,000 Sept. 19 Southwest 121 19 110,000 AFC Division Playoffs (3) Dec. 26 Western Athletic 85 7 36,500 AFC Championship 3 Jan.2 Independents I 2 382 11 163,100 Gator Bowl 200,000 Dec. 31 2,171 102 Rose Bowl 1,400,000 Jan.1 Totals 12 $1,145,210 Orange Bowl 700,000 Jan. 1 1 Does not include Notre Dame rights

36 SPECIAL REPORT BROADCASTING, July 19, 1971 and NBC alternate coverage of the bowls are not available at this time. Super Bowl and the AFC-NFC Pro Hughes Sports Network has lined up Bowl Game. more than 125 stations to pick up the It was reported that CBS -TV is di- NFL Films Inc. -produced series The viding its games into four packages: Game of the Week. The 15 -week half - (1) Three exhibition games will be hour series, set for a Friday, Sept. 24, sold to advertisers for $45,000 per start and continuing through Dec. 31, minute; will feature filmed highlights of the out- (2) A national game package includ- standing game played in the NFL the ing 2] dates, 29 broadcasts (eight previous weekend. The series, now in its doubleheaders and 14 single Sunday second year, has been moved into prime contests), two Saturday games, two time and will be carried on NBC -TV NFC playoffs, the NFC championship owned -and -operated stations. Sponsor- and Super Bowl for $74,230 a minute. ship is sold out and includes Haggar The Super Bowl purchased alone goes Slacks (Tracy -Locke), Polaroid Corp. for $200,000 per minute; (Doyle Dane Bernbach), Colgate - (3) Twenty -one pregame shows, Palmolive Co. (Ted Bates & Co.), $30,000 a minute; (4) Twenty -one Waterman -Bic Pen Corp. (Kurtz, Kam - postgame shows at $40,000 a minute. banis Symon Inc.), and Shulton Inc. Two collegiate bowl games, The Cot- (Norman, Craig & Kummel). ton Bowl (Jan. 1) and the Sun Bowl In addition, This Week in Pro Foot- (Dec. 19), will make a return appear- ball, also produced by NFL Films Inc., ance on CBS this year. Sponsorship was will be fed to 145 stations this year. not available. The one -hour series features highlights 1 J of all games A slate of 21 broadcasters have been Ili played in the NFL the assigned to handle NFC coverage this No longer a man's world previous week. Starting the weekend of year. Calling play -by -play will be Ray A bit of football femininity will be Sept. 18 -19 and continuing through the Scott, Pat Summerall, Jack Buck, Alex added to CBS -TV's 20-man announcing first weekend of January, the program Hawkins, Lindsey Nelson, John Sauer crew this fall Elinore Kaine, syndi- will be seen on Saturdays in the cen- and Jack Whitaker. Analysts will cated football columnist and former tral and western time zones of the U.S. and on be Tom Brookshier, Frank Glieber, broadcaster, will be hostess on one seg- Sundays in the eastern zone. Eddie LeBaron, Jack Drees and George ment of the network's half -hour pre- Veteran sportscasters and former foot- ballers Don Connor, Don Criqui, and Iry Cross. The game series, The NFL Today. Meredith and Pat Sum - merall will postgame broadcasters will be Bruce Miss Kaine said in New York last be hosts of the series. Spon- Roberts, Gil Stratton. Andy Musser, week that she hoped to keep her section sorship is sold out and includes General Motors Corp., Buick Motor Dick Stockton, Bill Mazer and Frank of the program "light and humorous," Division (McCann - Erickson), Clarke. One woman reporter, Elinore appealing to both men and women with Haggar Slacks (Tracy - Miles Kaine, has been assigned announcing off -beat personal features about the Locke), Laboratories (Clifford Botway Inc.), -Bic chores. Miss Kaine will host special players, along with editorial comment Waterman Pen Corp. (Kurtz, Kambanis program features (see adjacent story). and game predictions. Symon Inc.), and Shulton Inc (Norman, Craig Each NFC regular season broadcast Will her inclusion in the network an- & Kummel). will be preceded by a 30- minute pro- nouncing team lead to a spot as a com- Mutual enters its fourth year of Today, and followed mentator in the male -dominated field? gram, The NFL Notre Dame football broadcasts this 15- post -game show, Pro "I wanted to be a color -girl," she said by a minute year feeding the entire 10 -game sched- Re port. Two announcers, to be wistfully, "but, so far, everyone has Football ule to a network of approximately 400 named shortly, a play -by -play man and taken a dim view of it." stations. The opener is set for Saturday, an analyst, will be assigned to each Sept. 18 and the season ends Saturday, program. 15- minute postgame Scoreboard pro- Nov. 20. Mutual's Van Patrick will NBC -TV will kick off its 1971 AFC gram. again handle play -by-play and Al Wes- pro schedule Sunday, Sept. 19. A total An NBC executive said the advertiser ter will be on color. Game sponsors of 91 game telecasts, nine over last package is priced virtually the same as include Royal Globe Insurance Co. year's schedule, will include 84 regular last year's. At that time preseason games (placed direct), National Bowling season games, three preseason contests were sold at $40,000 per minute; Sun- Council (S. A. Levyne Co.) and Black (all at night), AFC divisional playoffs. day single contests, $35,000; Sunday & Decker (VanSant Dugdale). In addi- AFC championship game and the AFC - double -headers, $65,000; Saturday tion, a 10- minute pregame show by NFC Pro Bowl game, Sunday, Jan. 23, games, $35,000; Thanksgiving Day Notre Dame Coach Ara Parseghian is 1972. Also, postseason collegiate play games, $65,000; AFC playoff games scheduled. The program will again be on NBC includes four bowl contests. $70,000; AFC championship contests, sponsored by the Ford Division of the Returning again this year will be the $110,000 and the Rose Bowl game at Ford Motor Co. (J. Walter Thompson). Gater Bowl, Dec. 31, the Rose and $120,000. On the television side, The C. D. Orange Bowls on New Year's Day and Sponsors include, for the Rose Bowl, Chesley Co., Philadelphia, will again the Senior Bowl, Jan. 8, 1972. Chrysler Corp. (BBDO), Texaco (Ben- feed Notre Dame's 10 -game schedule The AFC announcing crew will in- ton & Bowles), Goodyear Tire and Rub- to an expected 160 stations. The one- clude Ross Porter, Bill O'Donnell, Curt ber Co. (Young & Rubicam), and All - hour programs beginning Sunday Sept. Gowdy, Jim Simpson, Pat Hernon, State Insurance and Kellogg Co. (both 19 and continuing through Sunday Nov. Charles Jones, Jay Randolph and Bill through Leo Burnett) and for the 21 will be aired on a one -day delay Enis on play -by -play and Kyle Rote, Al Orange Bowl, Texaco, Goodyear Tire basis. The series is not made up of DeRogatis, George Ratterman, Willie and Rubber Co., All-State Insurance game highlights but bridges the action Davis, Johnny Morris, Dave Kocourek and U.S. Tobacco (Warwick & Legler). between plays giving it the appearance on color. Pat Herron will be host at a Advertisers for the two other college of a full game. Calling play -by -play ac-

BROADCASTING, July 19, 1971 37 tion again this year will be Lindsay son) and Mobil Oil Corp. (Doyle Dane Nelson. Paul Hornung, former Green AFC -Eastern Division Bernbach) buying into the local and Bay Packer football player, is on color. Baltimore Colts network broadcasts and the Genesee Trans National Communications has Brewing Co. (William Esty), The Wil- set up a network of about 30 stations The Colts appear disinclined to tamper liam Hongerar Co., department store in the Northeast for the U.S. Military with the formula that brought them all (Gelia, Wells & Mohr) and M &T Bank Academy's 10 -game schedule. Slate the marbles last season. That applies to (Comstock Advertising) advertising opens Sept. 18 and continues through the broadcast booth as well as on the locally. the traditional Army -Navy battle, Nov. field. WcBM(AM) will again be the WBEN -FM will simulcast the AM 27. Play -by -play announcer will be radio home of the pro football cham- feeds. Sponsorship is sold out to Dekde- Mary Albert with Dick Lynch on color. pions for all six exhibitions and 14 brun's Sporting Goods (Ellis Singer & Sponsors include Mobil Oil Co. for its regular- season games. As of last Mon- Hall), Park Edge Liquors (HMB Ad- detergent gasoline (Doyle Dane Bern- day (July 12) more than 30 stations vertising), Liberty National Bank (Bar- bach) and Mem Co. for its English had signed for the Colt Football Net- ber & Drullard Advertising), Village Leather Toiletries for men (Cunning- work for feeds of the play -by -play plus Lincoln Mercury Sales (Russell Baker ham & Walsh.) a 15- minute warm -up program. Inc.) and United Florists of Western A series of four collegiate bowl Ted Moore will return to handle the New York (placed direct) with each games will be handled this year by play -by -play for the second year. Regu- buying one -fifth. Mizlou Productions. Two new bowl lar season games will be preceded on Wxew -TV Buffalo, in its sixth year as entries, the Fiesta Bowl, from Phoenix, WcBM by the John Unitas Show with a Bills broadcaster, will carry three pre- scheduled for play Monday, Dec. 27 the Colt quarterback and followed by a season contests this year. In addition, with announcer Ray Scott, and the special scoreboard program. The pre- the station will telecast one regular sea- American Bowl from Tampa, Fla., season games will be followed by a son game, Saturday, Oct. 23 when the Monday, Jan. 10, with Jack Brick- locker room show by Ordell Braase, Bills meet the San Diego Chargers in house, have been added to Mizlou's who also will do game color all season California. The live broadcast will be schedule. The Blue -Grey Classic, from with Mr. Moore. aired 12 midnight in Buffalo and re- Montgomery, Ala., Tuesday, Dec. 28, WcBM, which holds the Colts radio broadcast the following Sunday, Oct. 24 with Jack Drees as announcer, returns rights, has a sellout for all the games, at noon. Approximately four stations in on approximately 150 stations. Sponsors including the Colts -All Star game July upstate New York will pick up the include Shell Oil (Olgilvy & Mather), 30 with the following in -game sponsors: feeds. Rick Azar is play -by -play man The Alabama Development Board Ford Dealers (through J. Walter Thomp- this year and a color commentator will (placed direct), Buick Dealers (Mc- son), Commercial Credit Corp. (W. B. be announced shortly. So far, the Cann- Erickson) and Pepsi Cola Co. Doner), National Brewing Co. (W. B. Genesee Brewing Co. (William Esty) (BBDO). Also returning via Mizlou is Doner), Black & Decker (Van Sant has signed for game sponsorship. the Peach Bowl from Atlanta, Thurs- Dugdale) and Humble Oil (McCann - day, Dec. 30. Jack Dress will call play - Erickson). by -play on the 155- station pickup. Preseason TV rights of the Colts are Miami Dolphins held by Dennis Dunn Inc., Baltimore. Sponsors include Buick Dealers (Mc- Wlon(AM) Miami has again lined up its In additiotn to the Colts -All Star game Cann- Erickson), Shell Oil (Ogilvy & Miami Dolphins Network for six exhi- July 30, waz-TV is scheduled to telecast Mather), Pepsi Cola Co. (BBDO), bitions and 14 regular- games. the Aug. 21 away game with the Detroit season Avis (Benton & Bowles) and the Game sponsors Lions. Announcers will be Jim Karvella on the 10- station re- Georgia Department of Industry and gional line -up will be P. Ballantine & Trade (placed direct). and John Kennelly. Sponsorship has been sold for Schmidt's beer, Coca -Cola, Son (placed direct), Cities Service Co. In addition, Mizlou will handle the (Media Corp. of America), Union Car- Esso, B -P gasoline, Aamco transmis- Top-10 Football Classic from Chicago, bide (William sion, Personna blades and Esskay meats. Corp. Esty). Game par- Saturday, Nov. 27. Jack Drees will call ticipations on WIOD will be taken by play -by -play. The Top-10 is played for Southern Tackle Co. (Roy Lamont Ad- the Martin Luther King Foundation and vertising) and Household Finance Corp. benefits Boy Scouts in Chicago. Buffalo Bills (direct). The nation's top black football teams Play -by -play on radio will be handled will again be given national exposure on WBEN(AM) Buffalo returns for its by Rick Weaver with Larry King doing Grambling College Football, a 13 -week 12th season as a Bills originator with a color and Henry Barrow working on the series of one-hour taped highlights of full slate of 14 regular- season contests field. Grambling games and a season -end spe- and six exhibition games set to be fed WIOD plans one of the more am- cial. The series, produced by Black As- to approximately 25 stations in upstate bitious pregame shows. The Orange sociated Sports Enterprises in associa- New York. A three -man announcing Bowl Express, slotted for the two hours tion with Haltony Productions and sold team with Van Miller doing play -by- prior to kickoff. Eighths have been by Sports Media Sales, both Beverly play, Stan Barron on color and Dick bought by Ryder trucks, Leon Ray Hills, has already been confirmed for 58 Rifenburg with on -field sideline reports Volkswagen, Harry Rich Carpets, markets. It will be sponsored nationally returns again this year. Buffalo Bill Orange Motors, Bernard Litman & As- by Anheuser-Busch and the Oldsmobile Forum, a 10- minute pregame show re- sociates (insurance) and Tall & Big Division of General Motors. turns with Van Miller as host, and Men's Shop. The remaining quarter has Following is a rundown of the local Locker Room Show, a 10- minute post- been sold to Kentucky Fried Chicken. preseason and regular-season radio plans game program, will be seen once again A postgame Rolling Home Show has of the National Football League's 26 with Mr. Barron as host. Alternating been taken in quarters by Bob Houston clubs, as well as the local preseason TV sponsors on the two programs will be Volkswagen, U -Haul rentals, Bonfire outlook. This, of course, does not in- Sears Roebuck & Co. (J. G. Kelly ad- restaurant and Bernie Blanck (men's clude regular- season TV that is carried vertising) and Milk for Health on the wear). Adjacencies to the play -by -play by CBS -TV (NFL), NBC -TV (AFC) Niagara Frontier (placed direct). Game have been sold on the station to Wm. and ABC -TV (both conferences on sponsorship is sold out this season with Lehman Buick, Northside shopping Monday nights). the Ford Motor Co. (J. Walter Thomp- center and the Bonfire restaurant. The

38 THE MEDIA BROADCASTING, July 19, 1971 Milwaukee's Big League Sports Station

WITH GREEN BAY PACKERS

MILWAUKEE BUCKS

MILWAUKEE BREWERS

WISCONSIN FOOTBALL

WTM RADIO 62 Milwaukee

Represented by the Christal Co. pregame and postgame program will be and New England Chrysler-Plymouth New England Patriots on WIOD only. Dealers (Young & Rubicam) are Following the 1970 pattern, two of The New England Patriots are the quarter sponsors. the Dolphins' preseason road games will newest convert to the sports trend of Play -by -play announcer will be Gil be telecast by WPLG -TV Miami. They recent years wherein a team assumes a Santos, last year's color man; John will be Aug. 21 with the Green Bay regional or state status. To the broad- Carlson will handle color commentary. Packers and Sept. 11 with the Minnesota caster this can translate into greater au- A 10- minute pregame program, a Vikings. Joe Croghan, station sports diences and a wider list of prospective 10- minute halftime show and a five - director will handle the play -by -play of sponsors. The former Boston Patriots minute postgame program are planned the games. will operate out of a new stadium in with Mr. Santos as host of all three. The TV games are to be jointly spon- Foxboro, Mass., outside of Boston. The programs will be sponsored on a sored by the First National Bank of WBZ(AM) Boston, Patriots originator rotating basis by Household Finance Miami (Mike Sloane Advertising), since 1966, begins the first year of a Corp. (Needham, Harper & Steers), Johnnie & Mack automotive services new five -year contract. This season WBZ Union Carbide Corp. (William Esty), (Nativ Advertising). WPLG -TV may do will broadcast all 14 regular -season and Hills Foods (Adastra Advertising). a local show prior to the Monday night games and all six exhibition contests. WsMW(Tv) Worcester, Mass., a ABC-TV football games. It would fea- Seven stations in the New England area UHF, will begin its second year of ture Dolphin Coach Don Shula and are set to pick up the feeds. Patriots telecasts originating six pre- Mr. Croghan. F &M Schaefer Brewing Co. (BBDO) season games (three on the road and three at home) and feeding them to a three- station network in Massachusetts. Football's network sponsors for radio -TV Game sponsorship is sold out in equal shares to F &M Schaefer Brewing. (BBDO), Merit Gasoline, State Mutual AC Spark Plugs (Burnett): CBS -TV, NFC pre- Holiday Inns (JWT): ABC -TV, NCAA games; NBC - games and games. TV, AFC games. Life Insurance (Bresnick Advertising) -Culver (Arthur Wheeler Inc.): Alberto CBS -TV, Kellogg. (Burnett): NBC -TV, Rose Bowl. and Cooper Tire Co. (placed direct). NFC pregames, postgames, games. Allstate Insurance Co. (Burnett): CBS -TV, NFC Levi Strauss (Honig Cooper 8 Harrington): CBS -TV, Bob Fouracre will do play -by -play, and games; NBC -TV, Orange Bowl, Rose Bowl. NFC games. a color commentator will be announced. American Oil Co. (D'Arcy, McManus, John & Mem (C &W): CBS -TV, NFC pregames, postgames, Adams): CBS -TV, NFC games. games. American Petroleum (Burnett): CBS -TV, NFC Memorex (Burnett): CBS -TV, NFC pregames. games. games. New York Jets Arrow Shirts (Y &R): ABC -TV, NFL Monday night Mlles Laboratories (Botway): NBC -TV, AFC games. games. Miller Brewing (M -E): CBS -TV, NFC games, WoR(AM) New York will be the new AT&T (Yellow Pages) (Cunningham & Walsh): Motorola (Clinton E. Frank): CBS -TV, NFC games. CBS -TV, NFC pregames, postgames and games. originator of Jets games this season, New York Life Insurance (Compton): -TV, NFC Aurora Products (Grey): ABC -TV, NFL monday CBS games. after a six -year Jets association with night games. Norelco (Laroche, McCallrey & McCall): CBS -TV, wAec(AM) there. WoR will carry 14 B ank Americard (D'Arcy, McManus, John & NFC games. regular- season games and six preseason Adams): CBS -TV, NFC games. Noxell (Estoy): CBS -TV, NFC postgames, games; Benjamin Moore Paint (Dreher Advertising): CBS - NBC -TV, AFC games. contests. A regional network of about TV. NFC pregames, postgames and games. Occidental Life Insurance (Dailey & Associates): 35 stations in New York, New Jersey, B . F. Goodrich (BBDO): CBS -TV, NFC games. ABC -TV, NCAA games. Black & Decker (Van Sant Dugdale): CBS -TV, NFC Connecticut, Massachusetts, Pennsyl- games. Pabst Brewing (K &E): CBS -TV, NFC pregames, vania, Rhode Island, Vermont and New Bulova (Doyle Dane Bernbach): NBC -TV, AFC postgames, games. games. Panasonic (Bates): ABC -TV, NFL Monday night Hampshire will pick up the feeds. So games. Carter Wallace CBS -TV, NFC games; NBC- far, Mobil Oil Corp. (Doyle Dane Bern - (Ally): Phillip Morris (Burnett): CBS -TV, NFC games. TV, AFC games. Phillips Gasoline (JWT): ABC -TV, NFL Monday bach) has purchased one -fifth. An- Champion Spark Plugs (JWT): NBC -TV, AFC night games. games. nouncers are Merle Harmon, handling Polaroid (DDB): CBS -TV, NFC games. Chevrolet (C -E): ABC -TV, NCAA games. play -by -play, and Sam De Luca on color. Chrysler (BBDO): NBC -TV. preseason, games, Remington Rand ( Botway): CBS -TV, NFC pre- Rose Bowl. games. games. WoR plans two pregame shows, a 15- Colgate -Palmolive (Bates): ABC -TV, NFL Monday R. J. Reynolds (D -F -S): CBS -TV, NFC pregames, minute Don Criqui Show and 10 -min- night games. postgames, games; NBC -TV, AFC preseason, ute Sam De Luca Show, as well as a Consolidated Cigar (David Oksner Mitchneck): games. CBS -TV, NFC postgames, games. Schlitz (Burnett): CBS -TV, NFC games. postgame Locker Room, also featuring Continental Insurance (DDB): NBC -TV, preseason, Sears Roebuck (FC &B): ABC -TV, NFL Monday Mr. De Luca as host. games. night games; CBS -TV, NFC games; NBC -TV, AFC preseason and games. WOR -TV New York, in its seventh Dow Chemical (NC &K): CBS-TV, NFC games. Shell Oil (O &M): CBS -TV, NFC games. Dupont (BBDO): NBC -TV, AFC games. year of Jets preseason telecasts, will Shelton (NC &K): CBS -TV, NFC games. Equitable Life Assurance (FC&B): CBS -TV, NFC Speldel (Marschalk): CBS -TV, NFC games. carry five exhibition games, with Mr. games; NBC -TV, AFC games. STP (Media Buyers): ABC -TV, NFL Monday night Criqui calling play -by -play and George games; CBS -TV, NFC F&F Labs (Draper Daniels): CBS -TV, NFC pregames. Ratterman doing color. Participating Sunbeam (FC &B): CBS -TV, NFC games. games, postgames and games. are Firestone (Sweeney & Janes): ABC-1V, NFL Mon- Sun Oil (Esty): ABC -TV, NFL Monday night games. sponsors Seven -Up, Warner -Lambert day night games; CBS -TV, NFC games. Telly Industries (Della, Femina, Travisimo): CBS - Co., Miles Laboratories and Eastman Ford Motor (K &E): ABC -TV, NFL Monday night TV. pregames and games. Kodak (all J. Walter games. Texaco (B &B): ABC -TV, NFL Monday night games; Thompson); Ford Marketing (JWT): CBS -TV, NEC pregames, NBC -TV, Rose Bowl, Orange Bowl. Toyota (Clinton E. Frank); BP Oil postgames and games. Trans World Airlines (Wells, Rich, Greene): ABC - (Dancer -Fitzgerald -Sample) ; Volks- Foundation for Full Service Banks -S): TV. NCAA games. (D -F CBS - wagen (Doyle and P. TV, NFC games; NBC -TV, AFC preseason and Union Carbide (Esty): CBS -TV, NEC games; NBC - Dane Bernbach), games. TV, AFC preseason and games. Ballantine & Sons (Grey Advertising). General Cigar (Ogilvy & Mather): ABC-TV, NFL U.S. Tobacco (Warwick & Legier): ABC -TV, NFL Monday night games; NBC -TV, AFC preseason Monday night games, NCAA games; NBC -TV, and games. Orange Bowl. Gillette (BBDO): ABC -TV, NFL Monday night Wamer -Lambert (JWT): ABC -TV, NFL Monday night AFC -Central Division games. games; CBS -TV, NFC games. Goodyear Tire and Rubber (VAR): ABC -TV, NFL Wembly (Peter A. Mayer): CBS -TV, NFC pregames, Cincinnati Bengals Monday night games, NCAA games; CBS -TV, games. NFC games; NBC -TV, AFC preseason, games, J. B. Williams (Parkson): CBS -TV, NFC pregames. Avco Broadcasting Corp. has renewed Rose Bowl, Orange Bowl. postgames. games. its three -year rights agreement this sea- Helene Curtis (Edward Weiss): CBS -TV, NFC Williamson Dickey (placed direct): CBS -TV, NFC games; NBC -TV, AFC games. games. son. Avco's WLW(AM) Cincinnati will Hertz (Ally): CBS -TV, NFC games. Zenith (FC &B): ABC -TV, NFL Monday night games. feed six exhibition contests plus 14

40 BROADCASTING, July 19, 1971 THIS FALL! OLDSMOBILE, DIVISION OF GENERAL MOTORS

BUDWEISER AND BUD MALT LIQUOR, ANHEUSER BUSCH ARE PROUD TO PRESENT... GRARIBL NG

SE2A ÓN

BROADCAST COLLEGE IN COLOR Efl(TBALL /,% 1 HIGHLIGHTS

1971 TELEVISION FOOTBALL SCHEDULE

SEPTEMBER 12 MORGAN STATE

SEPTEMBER 19 ALCORN A & M

SEPTEMBER 26 ARKANSAS AM & N

OCTOBER 3 PRAIRIE VIEW

OCTOBER 10 TENNESSEE 0 & I

OCTOBER 17 MISSISSIPPI VALLEY

OCTOBER 24 JACKSON STATE

OCTOBER 31 TEXAS SOUTHERN

NOVEMBER 7 TV SPECIAL "LIVING LEGEND"

NOVEMBER 14 NORFOLK STATE

NOVEMBER 21 ... SOUTHERN UNIVERSITY

NOVEMBER 28 CAL STATE

DEC. 5 TV SPECIAL "CAVALCADE OF BANDS"

A BLACK ASSOCIATED SPORTS ENTERPRISES PRODUCTION IN ASSOCIATION WITH HALTONY PRODUCTIONS regular-season games to a regional net- Corral (Bob Craig Advertising) and gram. Station's Tom Bender has been work of 31 stations in Ohio, Indiana, Coca -Cola. assigned to a half-time show and post- Kentucky and West Virginia. Returning this year is the announcing game pro scoreboard report. Renewing one -quarter sponsorships team of play -by -play man Gib Shanley Radio sponsors as of last Tuesday on WLw are Burger Brewing (Midland and color commentator Jim Graner. (July 13) are Pittsburgh National Bank Advertising) and Tresler-Comet gaso- On the television side, wews(Tv) and Iron City Beer (both through line (Joel Friedman Advertising). Pur- Cleveland will carry three exhibition Ketchum, MacLeod & Grove), Olds- chasing one -eighths are B. F. Goodrich games on Aug. 8, 13 and 28. Announc- mobile Dealers (Carlton Advertising) Tire Co. (Bartlett Advertising Agency), ers will be Ernie Green on color and and Union Carbide Corp (William Esty). Ohio Appliances (Byer & Bowman) and Ray Scott and Jay Randolph alternating WIIc -Tv becomes the Steelers station Union Central Life Insurance (Adams, play -by-play chores. for both preseason and regular -season Gaffney & Associates). games by taking over telecasts of four WLW's three pregame shows, Coach's Houston Oilers exhibition contests this summer. The list Corner, Warm -Up and Bengals Football includes away games Aug. 14 with the KILT(AM) Houston will feed seven pre- Green Bay Packers, Aug. 23 with the Preview, will be sponsored by First a season and 14 regular- season games to Bengals, 4 with the New National Bank of Cincinnati (North - Cincinnati Sept. network of at least 10 stations. KILT York Jets and Sept. 12 with the New lich- Stolley), Partridge meats (Pritch- will in the be its eighth year with Oilers, York Giants. Sam Nover, WIIC -TV ard & Reeves) and Cincinnati Milk which retains rights to its games after Sales (Midland Advertising), respec- sports director, will do the play -by -play completion last year of a three -year con- and ex- Steeler Dick Hoak will do color. tively. Central Trust Bank (Stockton tract with Majestic Advertising, Mil- West Burkhart) and Shillito's, men's Sponsors for the TV exhibitions: U.S. waukee, agency that had held radio Steel (Compton), Ford Dealers (Ken- store (Carl Press Inc.), have renewed and preseason TV rights. two halftime features. Again sponsoring yon & Eckhardt), Koehler Brewing Co. As of last Monday (July 12) Falstaff (Lando) and Pittsburgh National Bank. the postgame highlights show will be Brewing Corp. had purchased one -half Carter's restaurants (Midland Adver- and Houston Area Ford Dealers tising). Fifth Third Bank (Ralph Jones (through J. Walter Thompson) had AFC -Western Division Agency) will sponsor the Star of the taken one -fourth of the radio sponsor- Denver Broncos Game show. ship. Union Carbide Co. (Wm. Esty Phil Samp will do radio play -by -play, Co.) and the local Gates Tire Co., KoA(AM) Denver will originate five with color presented by Jimmy Crum. Ryder Truck Rental and Morgan Homes preseason and 14 regular Broncos WLw will again originate the daily (realtors) have also bought ads. games on radio, feeding a radio net- Paul Brown Show for 26 weeks, spon- Dan Lovett, sports director of KTRK- work of 43 other stations, the same sored locally. TV and Ron Franklin. sports director at last year. KOA is in the second year Avco's WLWT(TV) Cincinnati and of KHOU -TV both Houston, will split of a multi -year contract, with Bob Mar- wr.wD(TV) Dayton, Ohio, expect to the play -by -play and color assignments. tin and Larry Zimmer announcing. carry three exhibition contests, with Mr. Messrs. Lovett and Franklin will handle Texaco (Benton & Bowles), Majestic Samp, Bob Walter and Omar Williams a 10- minute pregame and a five -min- Savings & Loan Association (Frye - announcing. Also, WLWT will present ute wrap -up show. The pregame Ed Sills), Sigman Meat Co. (AdCenter), Quarterback Club, 21 half -hour pro- Hughes Show will feature the new Oil- Royal Crown Bottling Co. (Alden), grams beginning Aug. 6, with WLWD ers head coach of that name. A half- State Farm Mutual (direct), Greater carrying Bengals' Report, beginning time show has been bought by South- Denver Ford Dealers (J. Walter Aug. 8. Sponsorship is incomplete. west Bell Telephone Co. (Gardner Ad- Thompson) and Joseph Schlitz Brew- vertising). ing Co. (Leo Burnett) will be partici- The Oilers preseason TV coverage so pating sponsors in the games on radio. Cleveland Browns far includes coverage of the Aug. 14 GAC Finance Corp. (Bishopric, Lieber- exhibition at the St. Louis Cardinals by man, Harrison & Fieldman), Public WHK(AM) Cleveland is in the first year KTRK -TV and the Sept. 12 preseason Service Co. of Colorado (direct) and its renewed three -year rights agree- of game at the New Orleans Saints by Johnny Haas Lincoln- Mercury (Boc- ment and plans to originate a full slate KHOU -TV. ABC -TV network announcer card Advertising) will participate in the of six exhibition contests and 14 regu- Don Meredith will do the play -by-play pregame show on KOA while NAPA lar- season games. A regional network for the KTRK-TV game. Sponsor line- Distribution Center (direct) sponsors of about 50 stations, the same number ups have not been completed. The Lou Sabin Show. as last year, in Ohio, Pennsylvania and Postgame sponsors are Holly Inn New York, is expected to pick up the Pittsburgh Steelers (direct), GAC, NAPA and Golden Ox feeds. restaurant (Neuwirth -Koller). A pregame show, Browns Report, WTAE(AM) Pittsburgh will go into its On the TV side, KOA -TV Denver plans with Coach Nick Skorich, and two second year of originating Steelers cov- to carry three preseason games. An- postgame programs, Locker Room Re- erage for a 45- station network in Penn- nouncers had not been selected as of port and Scoreboard Show, are planned. sylvania, Ohio and West Virginia. Jack last Tuesday (July 13). Sponsors for the season include Benja- Fleming and Myron Cope of Sports Master Charge and Frontier Airlines, min Moore paints (Marcus Advertising): Illustrated and also on the WTAE staff, (both through Tracy Locke), have Hilltop Realty (Liege Advertising); East will return for the play -by -play and col- taken one-twelfth of the televised game Ohio Gas (D'Arcy); Union Carbide or commentary, respectively. Produc- coverage. Texaco and Datsun (Parker Corp. (William Esty); MacDonald's tion, handled last year by Empire Sports Advertising) each have a sixth of the food chain (Nelson Stein); Duquesne Production, this year will be directed by game. Brewing Co. (Admark) ; Cleveland Area WTAE's Tom Leslie with the station's Chrysler- Plymouth Dealers (Young & Jim Greenwood handling technical as- Kansas City Chiefs Rubicam); State Savings & Loan pects of the radio network. (placed direct); Retail Clerks, labor Mr. Cope will do a pregame show "Help wanted: sports director to work union (Jack Sharp Advertising) ; House- with Steelers Coach Chuck Noll and a during football training season only. hold Finance Corp. (direct); Beef postgame Locker Room interview pro- Apply KMBC -TV Kansas City." The

42 SPECIAL REPORT BROADCASTING, July 19, 1971 reason such an ad might be placed is (Studio 5) has one -tenth. The pregame San Diego that Len Dawson, quarterback for the Chargers show sponsor is Picadilly Book Stores Chiefs, doesn't do his regular shows dur- KDFO(AM) El Cajon, Calif., starts its (direct) while the Locker Room show ing the time he's in training camp. John third year of a five -year contract to is still unsold. Sanders, assistant sports director at the originate the 20 games of the Chargers KcsT(Tv) San Diego is in the last station, can be expected to give his boss to 14 other stations in the network. year of its two -year agreement to broad- partisan coverage when the station airs Stu Nahan and Ralph Lawler team to cast exhibition games and will air all four of the Chiefs' preseason games. call the six preseason and 14 regular six, two live and four on a delayed basis. Kgrv(Tv) St. Joseph, Mo., and wrsw- games, the former handling offense and Game sponsors, with one -twelfth TV Topeka, Kan., will also carry the the latter defense. each, are Toyota, Sears (Teawell Inc.), xMBC -TV feed. Four sponsors have been signed for Fashion Valley Shopping Center (Ron The station begins the first year of the game and three -tenths remain un- Hahn) and Colonial Ford (Dave Liski a new five -year agreement, and only sold. Texaco (through Benton & Advertising). Other game time, and the one -quarter of game coverage remains Bowles), Toyota (Clinton E. Frank) pregame and postgame shows remain unsold. TV sponsors for the Chiefs are and Rancho De Los Penasquiotes land open. Bob Chandler will be the play - Wilson Certified Foods (Campbell- developers (Coakley, Heagerty) have by -play announcer with a color man to Mithun), Sears (Fremerman- Papin) taken one -fifth while Dow Sound City be announced later. and Kansas City Power & Light (Valen- tine- Radford). A pregame show is unsold and the station plans no postgame We're having a little get.together program. The color announcer for the games has not yet been selected, but on New Year's Eve, live from the station executives expect it to be an ex- Chief. Houston Astrodome. Join us... we KcMO(AM) Kansas City, Mo., will originate the full exhibitions and regu- expect quite a turnout. lar- season schedule for 39 other stations in five states. Its affiliated KcMU(FM) will also simulcast all games. Dick Carl- The Astro Bluebonnet Bowl son and Bill Grigsby will call the action A Hughes Sports Network Presentation and provide the color in the station's first year of a new four -year contract. Local radio sponsors for the games, each with one -fifth: Fairmount Country Club Dairy (Bozell & Jacobs): Inter- state Securities Corp. finance company ( Valentine -Radford): Schlitz Whole- salers (Mace & Co.): Vickers Oil Co. (Barickman & Selders) and Continental Airlines (Tracy Locke). Eight participating sponsors share the pregame and postgame shows. Oakland Raiders KNEw(AM) Oakland will originate the Raiders' six exhibition and 14 regular- season games to 18 other stations in the last year of the station's current contract with the team. Bill King will call the plays again this year while Scotty Stirling will provide the color commentary. Game sponsors, each with a quarter, will be Pacific Stereo Stores (direct), Union Oil Co. (Leo Burnett), Smith Clothiers (Lee Wenger & Associates) and Toyota (Clinton E. Frank). Spon- sors of Raider Pregame will be Pacific Southwest Airlines (Gross, Pera & Rockey) and Central Bank (direct), each taking half. Postgame Review is to be sponsored by Central Bank and C. Markus Hardware (Roisen). On the television side, KTVU(Tv) Oakland will air one preseason game in black and white from Green Bay and feed it to xTxr.(Tv) Sacramento. An- nouncers for the game have not been announced. All sponsors are participating and the station will not have a pregame or postgame show.

BROADCASTING, July 19, 1971 43 with the Giants, scheduling six pre- 20 stations. Last year the network in- N FC-Eastern Division season contests this year. Two will be cluded 40 stations. Ray Geracy and Jim Dallas Cowboys telecast live and four on a delayed basis. Butler will be back to do play -by -play Play -by -play men and color commen- and color, respectively. What can the Cowboys do for an encore tators will be Ray Scott, Pat Summerall, Sponsors on the network will be STP after coming up with the biggest radio Jack Whitaker, Frank Glieber and Tom Corp. (through Media Buyers) and network in pro football last year? The Brookshire. They will share announcing Krey Packing (D'Arcy). These two ad- answer is to tack on five more stations chores on a rotating basis. Warm -Up, a vertisers also head a list of clients buy- for a total network of 127 for 1971. half -hour pregame program, will be ing on KMOX only that includes Anheu- Texas State Network and its KFJZ- featured before two Giants games. Par- ser -Busch (Gardner), Union Carbide (AM) Fort Worth, have bought the ticipating sponsors include P. Ballantine Corp. (Esty) and Household Finance radio rights this year after years of serv- & Sons (Grey Advertising) and Volvo Corp. (direct). icing the Dallas club, which in the past Distributors (Scali -Mc -Cabe, Slaves). During the regular season KMOx only had retained broadcast rights. KLIF(AM) will be carrying a pregame Larry Wilson will be the Dallas outlet for Cowboy Philadelphia Eagles Show, conducted by the St. Louis safety - games. man and Jack Buck, as well as Coaches Bill Mercer will do play -by -play for Eagles games will again be originated Corner by Mr. Buck. Ray Geracy is to the sixth year and Verne Lundquist will this season by w1P(AM) Philadelphia, do a postgame Star of the Game inter- be returning for the color. which will feed 14 regular- season games view program on KMOX only during the six to a Texaco (through Benton & Bowles), and exhibition contests regional regular season. Schlitz (Burnett) and Devoe Paints network of eight stations. Play - KMOx -TV St. Louis plans to carry (Doe- Anderson) head the list of spon- by -play man Charles Swift and color four preseason games. Two of these, sors so far committed. Development commentator Al Pollard return as the home games Aug. 14 against the Hous- announcing team. Corp. of America plans to take a group ton Oilers and Sept. 11 against the Game sponsors are Girard Bank of the stations on the network. A warm - Cleveland Browns, will be delayed tape : & M up show and a locker room program (Aitkin Kynett) F Schaefer Brew- telecasts. The other two, Aug. 21 at the will be carried on the network with some ing Co. (BBDO); Ron Levitt Used Washington Redskins and Aug. 28 at spots still open. A half-time show is also Cars (Sonder, Levitt & Sagrsky), Ab- the Cincinnati Bengals, will be live planned. bots Dairy (Lewis & Gilman) and broadcasts. Merit gas KDFW -TV Dallas will carry four Cow- /Saveway stations (John Back During the regular season when boys preseason games, two live and two Associates). KMOX-TV originates home games, it will on tape delay. The first live game, from A 20- minute pregame show with feed special Cardinals network of 14 Los Angeles where the Cowboys will John Diegnan and a five -minute Warm - other TV stations. meet the Rams on Aug. 6, will be car- Up, program with Messrs. Swift and ried by nine other stations. The second Pollard are planned. WnP will also carry Washington Redskins live game, with the Oilers at Houston. a five -minute postgame Wrap -Up, fea For the eighth consecutive year, WMAL- will go to three stations. Play -by -play of turing the announcing team, followed by AM-FM Washington will carry the entire the live games will be handled by Frank a 20- minute postgame show as yet un- preseason and regular- season schedule and color by Eddie LeBarron. titled. Sponsors for the pre- and post- Lieber of the Redskins, feeding the 20 games The delayed games will be broadcast on game features are Cottman Transmis- to 30 -35 radio stations in five surround- the day following the contest. sions (Ross Advertising); Penn -Jersey Auto Stores (Bofinger, Kaplan); Can- ing states. WMAL'S Steve Gilmartin and ada Dry Corp. (Regional Media Asso- Mal Campbell will do the play -by -play New York Giants ciates): Llanarch Gun Shop (Barsel and color, respectively. Advertising): Union Carbide Corp. Quarter sponsorships of the games its with the New Beginning 11th year (William Esty), and Arrow Stores have been sold to Ford Dealers (through York Giants. WNEW(AM) New York (Traffic Builders). J. Walter Thompson) and National its year in a three -year enters second WCAU -TV Philadelphia, entering its Brewing Co. (W. B. Donor). contract by broadcasting six preseason 11th year of Eagles broadcasts, expects Separate pregame, half-time and postgames and 14 regular- season contests. to carry six exhibition games, an un- game shows will be offered on WMAL So a 25 in New far network of stations specified number on a delayed basis. and WMAL -FM. Mr. Campbell will do a York, and New Jersey is Connecticut Two other stations in Pennsylvania, pregame and postgame program on AM set to pick up the feeds. Chip Cipella WDAU -TV Scranton- Wilkes -Barre and with the former already bought by Un- and Marty Glickman are play -by -play WLYtt -TV Lebanon -Lancaster, plan to ion Carbide Corp. (Wm. Esty). A half- A 25- minute announcers this year. pick up the feeds. Announcers will be time summary of news on AM is pregame show with Mr. Cipella is Tom Brookshier, WCAU -TV sports direc- planned. Also on AM will be linebacker planned and a Locker Room postgame tor, on color and Andy Musser handling Chris Hanburger's Locker Room Re- Report is scheduled, time permitting. play -by -play. Mr. Brookshier will also port, sponsored by Koons Ford (Kal & Programs are sponsored equally by be host of a pregame and postgame Merrick). Dane Bern - American Airlines (Doyle show, depending on time available. Similar programing on FM is plan- bach) and Garrity Industries, cigarette Sponsors include Household Finance ned with Len Hathaway's Pro Score- lighter, pipe and flashlight manufacturer Corp. (placed direct), and F & M board definitely set as a postgame fea- (placed Game direct). sponsorship on Schaefer Brewing (BBDO), with the ture. the local level been to has sold out remaining time in participations. On the television side, WMAL -TV Getty Oil Co. (DKG Inc.), Volkswagen Washington returns to cover the Red- of America (Doyle Dane Bernbach), St. Louis Cardinals skins for the first time since 1954. It Manufacturer's Hanover Trust (Young has acquired preseason rights and plans & Rubicam), Schaefer Brewing Co. KMOx(AM) St. Louis will be originating Saturday night live color pick -ups of (BBDO) and Union Carbide (William the Cardinals' games for the 11th year. three away games with tape replays the Esty). Five preseason and 14 regular- season next afternoon. Three home games will On the television side, wars -TV New contests will be fed to a regional radio be telecast on a delayed schedule. Mr. York continues a 12 -year association network that so far totals approximately Gilmartin will do the play -by -play.

44 SPECIAL REPORT BROADCASTING, July 19, 1971 Six of the 20 spot availabilities have and Scores and Highlights, are planned. been sold to Utz Potato Chips (Tor - Union Carbide Corp. (William Esty Delta is an rieri- Myers), Country Club Lake (Earle Co.) has purchased one -half sponsor- Palmer Brown), Koons Ford (Kal & ship in the pregame features. House- air line run by Merrick), Bill Bogley Lincoln- Mercury hold Finance Corp. (placed direct) has and Maulamut Opticians (both George alternating participations in both the Mcórary) and Datsun Dealers. pregame and postgame shows. professionals. WJBK -TV Detroit will air three exhi- N FC-Central Division bition games. Announcers are not set. Like Joan Chicago Bears Green Bay Packers Berryman, WON(AM) Chicago will broadcast two WTMJ(AM) Milwaukee, which has car- exhibition games and 12 of the 14 ried Packers games every year except regular- season games of the Bears (first two since 1929, will again originate a Passenger two regular- season games pre-empted by regional network of 36 radio stations: conflict with Chicago Cubs coverage). a basic network of seven outlets and Service A regional radio network is again in the rest bonus. Six preseason games the planning stage. and the 14 regular-season games with Supervisor Play -by -play announcer is Jack Brick - Gary Bender and Jim Irwin, doing the house with Iry Kupcinet handling color. play -by -play and color. For the 26th consecutive year, the Game sponsors on radio will be in charge of 11 basic rights owner, Standard Oil Divi- Thorp Finance Corp. (through Klau- sion of American Oil (through D'Arcy Van Pietersom- Dunlap), Mars Candy stewardesses Advertising), will sponsor one-third. G. Co. (Ted Bates) and Pabst Brewing Co. Heileman Brewing (Campbell -Mithun) (Kenyon & Eckhardt). and Household Finance Corp. (Need- Messrs. Bender and Gary will handle on Delta's 747. ham, Harper & Steers) each has re- a pregame show, sponsored by Slocum newed for one -third also. International Pontiac (Duval /Boudreau), and a post- She can quote House of Pancakes (Lyle Brooks & game show, sponsored by Ruby Chevro- Associates) and Robert Hall (Ark - let (Marvin H. Frank). chapter and wright) have purchased pregame shows, WBAY -TV Green Bay once more will with the scoreboard show sold to Metro- originate all six preseason games on a politan Buick Dealers (Grey- North). live and tape delayed basis. WBAY TV verse on 747 Other sponsors are Horn Oldsmobile Sports Director Chuck Ramsey will (Sander Rodkin), the minute before handle play -by -play, with Packers Pub- service. She warm -up; Cotter & Co. (Home Market- licity Director Chuck Lane providing ing Associates), minute before the color. A 30- minute postgame presenta- game: Sun Drug (direct), the minute tion, The Dan Devine Show, will be helped write following the game, and Seno & Sons presented during the exhibition and (Bud Colk & Associates), the minute regular season. the book. following scoreboard. WBBM -TV Chicago will telecast six Minnesota Vikings exhibition games in August and Sep- Next trip, let tember, one live and the remainder by KSTP(AM) Minneapolis -St. Paul was tape delay. All games are being sold thinking in Paul Bunyan dimensions Joan welcome on a participating basis. Play -by -play when it set up its 1971 radio coverage duties will alternate between Ray Scott for the Central Division champions. In and Brent Musburger. George Connor its sophomore year as originator, the you aboard. will provide color. station will feed the six preseason and 14 regular-season games to a network Detroit Lions of some 70 stations in six states. The regional line -up is being assembled un- WJR(AM) Detroit will be the originator der the direction of Colle & McVoy of Lions games this season after a Advertising Agency, representing Twin three -year Lions association with wxYz- City Federal Savings & Loan, the new (AM) there. WJR will carry a schedule holder of Vikings broadcast rights. Twin of 13 regular -season games and five City Federal has taken one -half of the exhibition contests, feeding them to a radio time from KSTP. regional network of about 33 stations. New play -by -play announcers will be Announcers will be Van Patrick han- Joe McConnell, who last season did dling play -by -play and color man Bob Denver Broncos games and last winter Reynolds. handled play -by -play for the Phoenix Sponsors include Marathon Oil basketball Suns. Returning for the color (Campbell -Ewald) and Detroit Bank will be Paul Hornung, former Green & Trust Co. (Ross Roy), each purchas- Bay Packer. ing one -fifth, Ford Motor Co. and A half -time show recapping the first Theo. Hamm Brewing (both J. Walter two quarters has been sold to Stephens Thompson). Two 10- minute pregame Buick (M. R. Bolin). shows, Joe Schmidt Show and Pro Foot- Sunday again will be promoted by Delta is ready ball Today, as well as two 10- minute KSTP as Vikings Day with three hours postgame programs, Bill McPeak Show of pregame broadcasts and two hours when you are! BROADCASTING, July 19, 1971 45 of postgame Viking radio. It will be Miller Brewing (McCann-Erickson) to Kentucky Fried Chicken (Sachs, keyed around the tailgate -picnic parties be followed by a second pregame pro- Finley & Kaye) and Sears, Roebuck & of fans who drive great distance to at- gram, bought by Ellmans' of Atlanta Co. (Star) share sponsorship of both tend the game and who lunch with gift shop (direct) and Union Carbide the pregame and postgame shows. friends on the stadium parking lot be- Corp. (Wiliam Esty). Ellmans' and American Bakeries (A /Media) spon- fore games. The segments include The Union Carbride have taken the post- sors The Tommy Prothro Show. Pregame Tailgate Show, Grandstand game show. Additionally, Chris Volks- Six of the Rams' seven preseason Quarterback Show, Vikings Countdown wagen Motors (direct) has bought a games will be carried by KNxr(TV) Los Show, Point After Show and The Post- quarter-hour Monday show on WQXI. Angeles, three live and three on a de- game Tailgate Show. The programs will WQXI-TV Atlanta plans an equally am- layed basis. Gil Stratton and Don Paul be a king -size serving of interviews, re- bitious slate of preseason telecasts. All will provide the play -by -play and color. ports from around the league, helicopter five exhibitions will be covered with the traffic reports, sports results and music. station's Skip Caray, the voice of the New Orleans Saints Also, the Minnesota coach will be Atlanta basketball Hawks, on play -by- WwL(AM) will featured in his Coach's Corner with Bud play. Alex Hawkins will do color. New Orleans carry Grant, sponsored again by Rock Springs Advertisers signed so far are the Ford six preseason and 14 regular- season Beverages (Jenkins Advertising). Dealers Association (J. Walter Thomp- games of the Saints. Sponsors are Fal- Four preseason Vikings games will son), Atlanta Gas Light Co. (Tucker staff Brewing Corp. (Needham, Harper & be telecast by KSTP -TV Minneapolis -St. Wayne) and Country Club Malt Liquor Steers), DeVoe Paints (Doe Ander- Paul with the station's new sports direc- Co. (Tracy Locke). son Advertising) and Texaco (Benton tor, Tom Ryther, on the play -by-play During the regular season, WQXI-TV & Bowles). Announcers are not set. and John Sauer, former scout for the will have the Norm Van Brocklin Show WwL -TV New Orleans will telecast Vikings and now sports director of in the half hour proceding the ABC -TV three preseason games. One -eighth - wINC(AM) Dayton, Ohio, doing color. Monday night games. First National sponsors include Old Milwaukee beer, Sheet Oil, King Cotton meats and Mc- Additionally, KSTP -TV plans a Vikings Bank of Atlanta and British Petroleum Countdown on six consecutive Satur- Co. will pick up the tab. Kinnon Chevrolet. days, starting Aug. 4, and, commencing Sept. 20, will offer the Bud Grant Show San Francisco 49'ers Los Angeles Rams with the coach and Mr. Ryther prior to The NFC's Western Conference win- Monday night ABC -TV football. The Rams, despite a new coach and ner last season will have KSFo(AM) what is being termed a new outlook on originating the games for 12 stations NFC- Western Division the game, show a drop in the number in the Golden West Radio Network for Atlanta Falcons of stations in their radio network for the 15th consecutive year. Lon Sim- the first time in three years. KMPC(AM) mons returns as play -by -play announcer The Falcons will come to roost for the Los Angeles will originate the radio assisted by Hugh McElhenny on color sixth straight year with wQxt(AM) At- feed (relinquishing three exhibition and for the 20 -game slate. lanta. Five exhibitions plus the 14 regu- one regular -season games to KABC[AM] Metropolitan Life (Young & Rubi- lar- season games will be fed by the when football conflicts with California cam), Chevrolet (Campbell- Ewald), Pacific & Southern station to a Falcon Angeles baseball) to 19 other stations Standard Oil of California (BBDO) Football Network that is expected to in California, Nevada and Arizona. Of and Roos Atkins Clothiers (Argonaut total 55 radio outlets by the first pre- the 21 games the Rams will play, 19 Advertising) have taken one -quarter season game. Jack Hurst will do play - will be carried by the full network. Only sponsorship in the games. by -play with a newcomer, former Colt the Hall of Fame game in Canton, Household Finance Corp (Needham, Jimmy Orr, on color. Ohio, and the annual preseason charity Harper & Steers) and Air California Game sponsors are Atlanta Ford game will be broadcast locally. (Barnes- Carey) will sponsor the pre- Dealers (J. Walter Thompson), First Dick Enberg, Dave Niehaus and game and postgame shows. National Bank of Atlanta (Cargill-Wil- Steve Bailey announce on radio. Two of the six preseason games will son), Cities Service (Media Corp. of Games advertisers, with one -fifth be aired on KTVU(TV). Oakland with America) and Falstaff Brewing (Need- each, are Standard Oil of California the feed also going to Kvott(rv) Sacra- ham, Harper & Steers). (BBDO), Datsun (Parker Advertising), mento. Bob Starr will do play -by -play. Pregame and postgame shows will be Joseph Schlitz Brewing Co. (Leo Bur- (This special report was principally fed to the Falcon Network. These are nett), Continental Airlines and House- written by Frederick M. Fitzgerald, sen- the opening 15- minute Norm Van hold Finance Corp. (both Needham, ior editor, Washington, with assistance Brocklin coach's show, sponsored by Harper & Steers.) from the bureaus.) fncnsOnfinance

CBS's second quarter last March, "has largely counteracted will continue to register improvement in the unprecedented loss of cigarette ad- the third and fourth quarters, enabling indicates recovery vertising which substantially reduced full -year earnings to exceed 1970." CBS Inc. has estimated gains in earnings first -quarter earnings." They said in the Net income in the second quarter and sales for the second -quarter of 1971 second quarter the CBS /Broadcast was up from $15.6 million in 1970 to but a decline for the first six months. Group equalled last year's level for the $16.2 million; sales from $278.6 million In a statement last week, William S. quarter, CBS /Columbia continued to to $282.6 million, and estimated earn- Paley, chairman, and Frank Stanton, show gains and CBS/Education & Pub- ings from 55 cents to 57 cents. (All es- president, said a "renewed strength" in lishing was down "slightly." But, "based timates exclude results of domestic network -TV operations, which started upon current trends, we believe that we cable -TV and domestic and foreign pro-

46 BROADCASTING. July 19, 1971 This advertisement is neither an offer to sell nor a solicitation of an offer to buy any of these securities. The offering is made only by the Prospectus.

NEW ISSUE July 14, 1971

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Copies of the Prospectus may be obtained in any State in which this announcement is circulated from only such of the underwriters as may legally offer these securities in compliance with the securities laws of such State.

HORNBLOWER & WEEKS -HEMPHILL, NOYES

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THOMSON & McKINNON AUCHINCLOSS INC. C. E. UNTERBERG, TOWBIN CO. gram- syndication operations, both spun James Brown to Polydor Inc., New York Booth proposes stock split off last June 4 as shares of Viacom In- recording firm, for $600,000 cash, it was ternational to CBS common share- reported last week, In addition, LIN has The board of directors of Booth News- holders). sold publishing and other assets related papers Inc. of Ann Arbor, Mich., news For the six -month period ended June to Mr. Brown for approximately paper publisher and television- station 30 (estimated) : $310,000, payable over a term. Donald owner, said last week that it will submit A. Pels, said the com- to shareholders a proposal to increase 1971 1970 LIN president, Per -share earnings $ 0.79 $ 1.02 pany plans to sell the division's assets the company's authorized common stock Net sales 564,000,000 583,900,000 Net income 22,600,000 28.700,000 because it is "too small an entry in the from three million to six million sharés music business." He noted that while and split its stock on a two -for -one LIN sells its soul an extraordinary loss of approximately basis, increasing the outstanding stock LIN Broadcasting Corp.'s Standby -King $2 million will be incurred, the effect to four million shares. In addition, it recording division, New York, has sold on earnings before extraordinary items was reported that the Cranbrook Foun- its recording contract with black singer will be positive. dation, which owns approximately 20%

The Broadcasting stock index A weekly summary of market activity in the shares of 110 companies associated with broadcasting.

Approx. Total market shares Capitali- Stock Ex- Closing Closing Net change 1971 out zation symbol change July 14 July 7 in week High Low (000) (000) Broadcasting ABC ABC N 443/4 451/4 - % 48 25 7,089 $305,678 ASI Communications ASIC O 31 31/4 -% 41/2 21 1,789 6,476 Capital Cites CCB N 481/4 471 + 1 483/4 29 6,236 288,415 CBS CBS N 45% 441 + 1e 471 301/4 27.086 1,185,013 Cox COX N 291/4 29% - 1e 31 17% 5,802 154,449 Gross Telecasting GGG A 121 123/4 - 7, 16 10% 800 11,296 135,266 Metromedia MET N 29 30 - 1 301 17% 5,756 Mooney MOON 0 6 41/4 -I- 11 6 4 250 1.438 Pacific 8 Southern PSOU 0 15 133/4 + 11/4 171 121 1.636 27,812 Rahali Communications KAHL 0 11 12 - 1 29 8% 847 8,258 Reeves Telecom RBT A 23/4 21 - 31e 21/4 2,292 6,303 Scripps- Howard SCRP O 231e 201 + 3 25 18 2,589 56,311 Sonderling SOB A 281/4 28% + Ye 34 241/4 997 29,531 Starr SOG M 173/4 14 + 33/4 173/4 81/4 461 6,915 Taft TFB N 40% 41 - Ye 441/4 233/3 3,712 149,408 Total 87,342 $2,372,569 Broadcasting with other major Interests Avco AV N 13% 131 - Ye 18' 1213 11,470 $177,785 Bartell Media BMC A 47e 51/4 - Ya 8 4% 2,254 12,961 Boston Herald- Traveler BHLD O 19 19 - 28 19 577 15.002 Chris -Craft CCN N 7% 7% - y 91/4 6% 3.901 31,676 Combined Communications CCOM O 201/4 20% + Y. 201/4 101 2,048 30,208 Cowles Communications CWL N 1014 1013 - 3/4 1213 8 3,969 47,628 Fuqua FOA N 243/4 241/4 - Ye 261 131 6,569 313.473 Gannett GCI N 471/4 48 - 3/4 52 321 7,115 155,160 General Tire GY N 271 261 + 1s 2713 211/4 18,713 446.866 Gray Communications O 6V. 61 - Y. 8 6 475 3,206 ISC Industries ISC A 51 514 - Ye 8 51 1,959 11,989 Lamb Communications O 21 214 + y 27e 21 475 1,245 Lee Enterprises LNT A 291/4 28 + 13/4 3014 181/4 1,957 48,436 Liberty Corp. LC N 2373 221/4 + 1e 24 1712 6,774 138,252 LIN LINB O 141/4 13 + 11/4 141 61 2,294 30,671 Meredith Corp. MDP N 267e 261 - 29Ye 193/4 2,754 73,670 Multimedia Inc. 0 341/4 321 + 1 V 341/4 25 2,406 70,875 Outlet Co OTU N 181 20 - 17e 22 141/4 1,333 24,156 Post Corp. POST 0 131/4 133/4 - 141 914 734 16,559 Bidder Publications RIDD O 24 243/4 - / 277e 18 8,287 169,884 Rollins ROL N 411/4 393s + 113 4311 251/4 8,057 323,088 Rust Craft RUS A 433/4 43 + 3/4 481. 283/4 1,159 48,968 Schering- Plough PLO N 82 817s + % 841 601 25,174 1.966,593 Storer SBK N 317s 3014 + 1 333/4 19 4,223 129,857 Time Inc. TL N 52% 5214 - Y. 623/4 40% 7,257 384,621 Trans -National Communications O % % - 1% % 1,000 750 Turner Communications O 21 2% - Ve 4 2 1,328 4,648 Wometco WOM N 201 19 + 113 2331 174 5,809 122,685 Total 140,051 $4,800,910

CATV American Electronic Labs. AELBA O 71/4 71 -% 10 3 1,636 13,497 171/4 2,042 45,435 American TV 8 Communications AMTV 0 2135 2233 - 1 26% Burnup 8 Sims BSIM 0 26 241e + 17e 373/4 201 1,481 55,538 Cablecom -General CCG A 133/4 1313 - Ye 171/4 12% 2,485 36,654 Cable Information Systems O 21 21/4 - 41/4 21 955 3,343 Citizens Financial Corp. CPN A 141/2 15 - 1 151/4 121/4 1,406 28,120 Columbia Cable CCAB O 131 131/4 + 1 151/2 91/4 900 14,175 Communications Properties COMU 0 91/4 9Ye + Y. 10% 71$ 1,800 14,850 Cox Cable Communications COXC A 19% 183/4 + 1e 253/4 171 3,551 72,796 Cypress Communications CYPR O 9Ye 93/4 + Ye 101 7 2,384 20.550 Entron ENT A 3% 37e - y 73/4 318 1,320 6,442 General Instrument Corp. GRL N 21% 2278 - % 29% 181 8,375 160,969 Sterling Communications STER 0 4,11: 43/4 - Ys 634 31 1,100 5,907 Tele- Communications TCOM 0 1911 191 - 201 12 2,704 44,616 Teleprompter TP A 781/4 82% - 31/2 881 561 3,136 253,232 Television Communications TVCM O 91 91 -% 10% 7 2,901 27,869 Viacom VIA N 14% 1334 + Ye 21 1333 3,760 66,251 Vikoa VIK A 71/4 71/4 + 14 141/4 7 2,318 18,806 Total 42,252 $889,050

48 FOCUS ON FINANCE BROADCASTING, July 19, 1971 of Booth's outstanding common stock, RKO Tire & Rubber Co., Akron Ohio - New stock offering will sell half of its holdings in a regis- based parent company of RKO General, tered public offer this August. reported a slight increase in sales and from Denver's ATC earnings for the six months ended May Company reports: American Television & Communica- 31. Earnings include an extraordinary tions Corp., Denver -based cable -TV resulting from the Wometco Enterprises Inc., Miami, di- gain of $1,564,000 firm, reported last week that it has filed sale of unnamed radio property. Before versified company with group- broadcast a registration statement with the Se- item, the operating properties, reported a decrease in the extraordinary curities and Exchange Commission cov- were $17,537,000 or 92 cents revenues and net income for the six earnings ering a proposed offering of 500,000 per share. months ended June 19: shares of common stock. Of the shares 1971' 1970 For the six months ended May 31: Earned per share $ .399 S .495 to be offered, 200,000 will be sold by Revenues 43,948,056 44,288,233 1971 1970 Net income 2,321,248 2,874,920 Earned per share S 1.00 $ 0.91 ATC and 300,000 by stockholders. 'Includes the operations of Outdoor Media -Lake- Sales 485,601,000 484.700.000 Net proceeds received by ATC will land, acquired Jan. 3, 1971. Earnings 19,101,000 17,228,000

Approx. Total market shares capital!. Stock Ex- Closing Closing Net change 1971 out zatlon (000) symbol change July 14 July 7 In week High Low (000) Programing 101/4 6,335 $80,778 Columbia Pictures CPS N 10% 11% - % 17% 12,785 1,575,751 Disney DIS N 112% 116 - 33/4 128%e 77 1.754 14,242 Filmways MY A 63/4 7 - % 111e 63/4 1 666 833 Four Star International 0 1% 1 + Ya 1% 418,992 Gulf & Western GW N 271 28% - 11/2 31 19 14,964 429,559 Kinney National KNS N 34% 34% 39% 2814 11,230 217.352 MCA MCA N 231/4 24 Y. 30 21% 8.165 - 130,964 MGM MGM N 203/4 22 - 11/4 261/4 15% 5,886 589 1,396 Music Makers MUSC 0 21/4 2% + % 3% 21/4 122,534 National General NGC N 25% 241/4 + % 281/4 15% 4.977 1 2.183 2,729 Tele -Tape Productions O 11/4 1 + Ye 2 1,084,345 Transamerica TA N 17% 17% - 19 151/4 63,785 108.052 20th Century Fox TF N 10% 111 - Ya 151/4 8% 8,562 6.325 Walter Reade Organization WALT O 1Ve 2Ye 1/4 3% 1/a 2,414 - 13,750 Wrather Corp. WCO A 7% 81/4 - % 83/4 61/4 2.200 Total 141,495 $4,207,602

Service 2,584 545,866 John Blair BJ N 21 20 + 1 243/4 16 732,500 Corn Sat CO N 72 72 - 84% 49% 10,000 13,775 Creative Management CMA A 11 1014 + 3/4 173/4 83/4 1,102 42.676 Doyle Dane Bernbach DOYL 0 22 213/4 + Y. 26% 21 1,918 27.240 Elkins Institute ELKN 0 10% 103/4 + Ye 16% 8% 1,664 2,196 23.058 Foote, Cone & Belding FCB N 1235 131/4 - % 13% 7% Grey Advertising GREY 0 15% 14% + 11/4 14% 91/4 1,207 15,691 7,324 Marvin Josephson Assoc. MRVN 0 7% 81/2 1/4 12 71/2 902 - 8,483 LaRoche, McCaffrey & McCall o 9 11 2 16Ya 9 585 - 4.914 Marketing Resources & Applications O 83/4 8% 1814 21e 504 4,221 Movielab MOV A 2% 21/4 -% 4 2 1.407 MPO Videotronics MPO A 71/4 61/2 + % 81/2 5 557 3.275 Nielsen NIELA 0 43 461/2 - 31/2 49% 391/4 5,299 257,528 35,346 Ogilvy & Mather OGIL 0 341/4 351/4 - Y. 36 24 1,096 2,783 PKL Co. PKL A 31e 3% + Ye 61/4 31/4 742 149,982 J. Walter Thompson JWT N 51% 501/2 + 11/4 60 341/4 2,721 Transmedia International 0 % % - Y4 33/4 % 535 1.739 Wells, Rich, Greene WRG A 20 20 - 251/4 1514 1,575 28,648 Total 36,594 31,405,049

Manufacturing Admiral ADL N 18% 193/4 - 1% 21 8 5,163 $100,679 198,451 Ampex APX N 17% 19% 13/4 25% 161/2 10,874 - 2,915 CCA Electronics CCAE 0 3% 33/4 + % 43/4 2% 897 Collins Radio CRI N 123/4 13 Y. 201e 121/4 2.968 49,328 - 15.038 Computer Equipment CEC A 41/4 4Ve - % 71/4 3Ya 2,408 Conrac CAX N 231 25 - 11/2 29 15% 1,259 34,937 General Electric GE N 583/4 61 - 214 62%e 57% 90.813 21,773.325 394,989 Harris -Intertype HI N 59 591/2 - Yu 69% 54% 6,333 Magnavox MAG N 523/4 5114 + 11/4 531/4 373'e 17,278 848,695 6,437,360 3M MMM N 119% 1173'. + 1 Va 123Ve 951/4 56,099 Motorola MOT N 77 82 - 5 89% 511 13,345 1,094,290 2,837,538 RCA RCA N 341/4 341 - % 40% 26 74,437 10,374 Reeves Industries RSC A 3% 414 - 1/2 6% 23/4 3,458 Telemation TIMT 0 913 1014 - % 13% 834 14,040 135,065 Westinghouse WX N 903/4 891/4 + 1% 94% 65% 41,431 3,702,688 Zenith ZE N 481/4 521/4 - 4 541/4 361/4 19,021 898,742 Total 359,822 $27,647,751

Grand total 792,556 $41,322,931

Standard & Poor Industrial Average 109.30 110.27 - .97

A- American Stock Exchange Shares outstanding and capitalization as of May 19. M- Midwest Stock Exchange Over- the- counter bid prices supplied by Merrill Lynch, N -New York Stock Exchange Pierce Fenner & Smith Inc.. Washington. 0 -Over-the -counter (bid price shown)

BROADCASTING, July 19, 1971 49 be added to its general funds and will vision," a color video -tape cartridge sys- anty, Sterling Communications will raise be available for working capital and tem, to be marketed mainly for home the remaining $6 million through a for acquisition or construction of CATV consumption. The system operates with planned equity offering early next year. and microwave systems. a television receiver and is said to per- Time also has assured the placement of ATC operates wholly owned cable - mit the viewer to record TV programs this planned offering. TV systems serving 177,000 subscribers, off the air on blank tape and to play Charles F. Dolan, president and and partially owned systems with about them back, play pre- recorded programs chairman of Sterling Communications, 20,000 subscribers in 19 states. and to make instant home sound movies. said the money will be used mainly to The firm has acquired license rights to repay existing bank loans and to ex- First public offering more than 800 films, including a num- pand the Manhattan cable system. The ber of full -length movies, to be made company is franchised to serve the by a cartridge TV firm available to Cartrivision owners on a southern half of Manhattan. Ster- rental basis. It also plans to sell educa- ling acquired 100% ownership of Cartridge Television Inc., New York, tional programs. a 50.2% -owned subsidiary of Avco Manhattan Cable in August 1970. Dur- Corp., offered 1.1- million shares of coming the past year, its subscribers have mon stock at $20 a share last week, increased from 26,000 to 38,000, Mr. Manhattan cable Dolan through Hornblower & Weeks -Hemphill, said. Noyes, manager of the underwriting wins Morgan loan Sterling Communications had a net group. After the offering, which was loss of $2,516,921 for the year ended termed a near sell -out, and the exercise The Morgan Guaranty Trust Co., New March 31, 1971, compared with a net of warrants, Avco's ownership will be York, has agreed to lend Sterling Com- loss of $1,201,597 a year ago. Revenues reduced to 31.8 %. Before this offering munications Inc: s Manhattan cable - for fiscal 1971 rose to $2,792,513, or there had been no public market for television system $13.15 million as part $1,350,943 more than the year before. Cartridge's common stock. of a $19.15- million financing plan. Mr. Dolan said that for fiscal 1971 Noting that it is the first major firm Time Inc., which owns 47% of Ster- no nonrecurring gains or losses were exclusively in the video -tape recording ling's outstanding stock, is supporting recorded. But, in 1970, a net gain in industry to go public, Cartridge said it the loan and initially will receive rights extraordinary items totaled $304,760. plans to use the net proceeds to finance to buy 300,000 shares of Sterling stock Sterling syndicates news services to expenditures at its California tape and at the current market price. As another the cable -TV industry and has cable -TV cartridge plant. The money also will be aspect of the Morgan Guaranty loan, franchises in Nassau, Suffolk, and West- used at Avco's tape -deck and component Time, in the future, may receive addi- chester counties, New York, and Rock- manufacturing plants in Indiana and tional rights to an equal or greater num- land county, New Jersey. The firm also Alabrma, to meet Cartridge's additional ber of shares. As of May 31, Sterling licenses the manufacture of converters pre -operating and working capital needs. had 2,156,810 shares outstanding. for 26- channel cable reception and pro- The company has developed "Cartri- In its agreement with Morgan Guar- duces educational films. fqu íp m e i fngin e e ring

policy on domestic satellite systems. Grist for the satellite mill All eight applicants for satellite systems responded last week, as did several other interested parties, including the Reply comments on domestic -system proceeding Department of Justice and the National Citizens Committee for Broadcasting. hit FCC; most defend self- interested positions All the pleadings were designed to re- fute contrary positions offered by other With the passing of the FCC's July 12 proceeding seems to have emerged un- entities in last month's round of com- deadline for the filing of reply com- contested: The commission will have a ments (BROADCASTING, May 17, et seq). But, in general, most of those filing ments on the domestic communications - plethora of data to consider as it settles tended to restate their on- the -record satellite issue, only one aspect of the down to the task of formulating i s proposals. Two of the applicants -AT &T and the Communications Satellite Corp. - bore the brunt of the criticism while More than a decade of Service the other applicants continued to support an "open entry" satellite policy yyC.onatructive which would essentially permit any- to (lroadca3tere and the Oroadcaeting industry body capable of delivering the goods to operate a system. Comsat, which feels that its "multipurpose" system is \ the only logical proposal, re-emphasized HO WAA D E. ST RK its belief that only one system should be granted a license. (Communications Brokers -Consultants Satellite Corp. is actually an applicant for two systems -one proposed jointly with AT &T and another on its 50 EAST 58TH STREET NEW YORK. N. Y. 1212) 355 -0105 BROADCASTING, July 19, 1971 own.) AT &T, which is Comsat's largest to show that their satellite offerings will One boom forecaster stockholder, with a 29% interest in not be cross- subsidized by their other that company, was largely defensive in regulated services." It also suggested for color -TV sets its comments. It said most critics of its that AT&T be "initially prohibited" Rejuvenation of the color -television in- joint' satellite proposal -notably West- from carrying television signals "on a dustry is expected in the next four years, various ern Union, MCI -Lockheed and regular, contractual basis." according to a New York electronic in- cable interests, that contend that AT &T MCI -Lockheed, another applicant dustry analyst. James I. Magid of Burn- should be disqualified from the pro- and one of Comsat and AT &T's most ham and Co., investment banking firm, ceeding -have failed to "assign any fac- severe critics, warned the commission predicts a growth rate of 10% a year tual basis" for their request or "develop against granting a monopoly "to the through 1975, from the present $2 bil- any logical argument to support their entity with a monopoly in international lion to $3 billion. positions." It said that the proposal of satellite communications and its major "Annual growth in units of 17% various applicants that AT &T be al- stockholder, the entity with a monopoly and in value of shipments of 11% are lowed only to lease satellite- system in the major part of domestic terrestrial very possible over (this) period," Mr. capacity from others is "not the most communications." And the company Magid said, comparing his projections efficient or economical services to the noted that its system would cost less than with the stagnation of recent years. general public on a nationwide basis." those proposed by the other applicants. Saturation of the market will grow, AT&T was equally critical of the It supplied a list of the annual cost to he said, from 50% of American homes Justice Department position, branding other applicants per transponder, plac- to more than 75 %, with 10% of homes as "unrealistic" Justice's proposal that ing itself first, with $166,000, followed owning more than one set, and more common carriers be prohibited from by Hughes Aircraft, $241,000; Western than 1.5- million sets sold for nonhouse- including satellite investment to deter- Union, $251,000; Western Tele -Com- hold use. Mr. Magid attributes the munications Inc., $276,000; mine rate base for other services. Fairchild, growth rate to two main factors: lower - Both AT &T and Comsat attempted to $279,000; AT &T and Comsat, both priced sets due to increased production clear up questions that have been raised $283,000, and RCA Global Communi- efficiency and foreign manufacturers; regarding their close association. AT&T cations, $310,000. and strong demand for replacement, claimed that none of its critics have One new aspect to the proceeding was projected to exceed three -million sets backed up with evidence their conten- offered by the National Citizens Com- by 1975. tion that AT &T's stock interest in Com- mittee for Broadcasting. It proposed Mr. Magid's assessment of a 12 -mil- sat allows it to exert control over that that the commission allow new appli- lion -set market by 1975 is at variance company, or that Comsat defers to cations for satellite systems to be filed with those of seven -to -nine million by AT&T in its dealings. While it owns in apparent anticipation that a "passive" television company spokesmen. nearly 30% of Comsat, AT &T pointed system will be proposed. The "passive" out, it is entitled to elect only three of system utilizes a passive signal -array Comsat's 15 directors. And Comsat in technique employing a lightweight large its comments noted that the Communi- satellite array which, NCCB said, offers cations Satellite Act of 1962 provides less chance of radio- frequency inter- IMITATED BUT - that 50% of the corporation's out- ference and orbital location problems, standing shares are specifically reserved and at less cost, than the "general use" UNMATCHED! for noncommon carriers. systems currently proposed. The "central question" before the Broadcasters, who have been far FCC, Comsat said, is whether the com- from silent in the past in their demands mission will accept Justice's "super- that individual stations be allowed a ficially appealing thesis" that if the piece of the satellite action, spoke out domestic- communications satellite mar- again last week. Filing jointly, the af- ket is permitted "to grow like Topsy, filiates associations of the three com- the end result will somehow be bene- mercial television networks urged the ficial," or whether "the commission will commission to allow local TV stations recognize what we believe to be its to own or control receive -only earth statutory responsibility to provide regu- stations that would distribute television SP SERIES REPRODUCERS latory leadership and guidance in the programing transmitted via satellites to S P- 0001 $625 creation of an essential communications them. The affiliates came out in support source." And it is "wholly unrealistic," of an application for such a station 81/2 Inches Wide Comsat said, to believe that the public filed last April by the Phoenix Satellite interest will be served by the licensing Corp. (BROADCASTING, April 19), which 450 RPM Direct Capstan Drive of a large number of equipment sup- is owned by Phoenix stations KooL -TV, Motor, Electrolyzed Shaft pliers, users of terrestrial carriers or KTAR -TV and KTVK(TV). They noted "applicants whose primary motivation that the only opposition of this applica- Quiet, Air Damped Solenoid is to serve particular interests." tion came from Comsat and the United The Justice Department, meanwhile, States Independent Telephone Associa- Hi -Speed Cue Option continued to urge a wide -open policy tion. In answering the former, the affili- on satellite licensing, stressing the dan- ates said Comsat "has and cannot sup- Monophonic or Stereophonic gers of the anticompetitive proposals of port" its assertion that a monopoly of If1TERf1RTIOf1RL Comsat and AT &T. The only stipula- the ground segment of a "multipurpose" tions recommended by Justice are that satellite system would result in "econ- TRPETROIIICS applicants for satellite systems be finan- omies of scale sufficient to preclude CORPORRTIOÛ cially qualified, guard against inter- authorization" of local stations for 2425 South Main Street ference, refrain from anticompetitive earth -station ownership. And Phoenix Bloomington, Illinois 61701 practices and, in the case of common - SCatellite, filing separately, asked the Telephone: 309 -828 -1381 carrier applicants providing specialized commission to ignore Comsat's objec- communications services, "be required tion and grant its application.

BROADCASTING, July 19, 1971 51 Programing

Making a move on children's TV

With regulation in the wind, some broadcasters initiate decommercialization and improvements

Call it an effort to serve the public or commercial breaks, only one of which mercials, with only one intertuption sophisticated public relations; label it will occur during the course of the pro- during the hour -long program. The new recognition of changing attitudes or gram. policy was made effective last Monday trendy bandwagon -hopping; whatever it Post -Newsweek Inc.'s television sta- (July 12). is, it has arrived and it's something new. tions will increase their children's All three actions reflect the growing In a series of swift, independent but schedules to 14 hours per week with the public outcry about children's program- hardly coincidental actions, major addition of local programing. (One of ing, sparked and epitomized by Action broadcasters are beginning to answer the the local programs will be Earth Lab.) for Children's Television. That group, growing demand for better and less The stations also plan to label each pro- formed two years ago by a group of commercialized children's television. gram for a specific age group -pre- Boston mothers, has asked the FCC to Three major licensees came out with school, grade school or teen -age -and adopt rules regulating children's pro- their plans last week: to limit commercials to clusters before graming, and the commission has re- Westinghouse Broadcasting Co. an- and after each local program. sponded with an inquiry into the subject. nounced the creation of Earth Lab, a WMAL -TV Washington, owned by The result, according to the most recent series of one -hour, science -oriented pro- the Evening Star Broadcasting Co., last count, has been over 80,000 letters from grams designed for children between the week announced a cut in the time al- citizens across the country, in addition ages of 8 and 14. The series will run on lotted to commercials on its locally to the usual polished comments of the five Group W stations this fall, and produced children's program, The Magic broadcast spokesmen (BROADCASTING, will be syndicated to other stations. It Door. Five minutes and 10 seconds (a July 12). will limit itself to four two- minute 47% drop) will be allotted to corn- The 26 -week Earth Lab series, btidgetcd at $250,000, will feature a different science -oriented topic each week through experiments, field trips, demonstrations, games, music, films and new production techniques quizzes. Children in the studio audience, "the Earth Lab Players," will participate Rotating throughout the program guided by host quad split Rex Trailer and "Philo," a talking computer. Marvin L. Shapiro, president of the Group W stations, commenting on the new series, said last week he hoped Earth Lab would provide "the same kind of stimulus to adventure and fun 174\ o in learning for an older group as Sesame I I I I Street has provided for preschoolers." ... Mr. Shapiro said the lower number of commercials was agreed upon as a "happy medium" between the National Association of Broadcasters Television Code allowance of 16 minutes for commercial time per hour and that of non- /////a commercial TV. Shep Morgan, executive producer of A family of windshield wipes (8) 0 the children's series, said the producers Enjoy the competitive edge in your market chose eight to 14- year -olds as a target group because they felt they had been with these exclusive production "neglected in other children program- techniques. ing ventures." Write or call: 812/332 -7251 Earth Lab is a co-production of Group W Productions and ParalFel ®SARKES TARZIAN, INCb Productions, New York. Howard Jaffe Broadcast Equipment Division is producer -director, Tom Knott, direc- Bloomington, Indiana 47401 tor, and Bob Cohen, associate producer. Post -Newsweek Board Chairman Larry Israel said that company's three

52 BROADCASTING, July 19, 1971 television stations- wroP -TV Washing- which was on strike against ABC in ABC said it has recently sent members ton, WPLG -TV Miami and WJXT -TV Jack- 1967, although AFTRA had directed its of its standards and practices and pro- sonville, Fla. increase their children's members to honor lines. None of the graming departments, owned- station schedules to 14 hours per week with the defendants has paid the fines, according managers, program heads and network - addition of local programing. Four to AFTRA. show producers and suppliers a memo- hours of this programing will be origi- AFTRA also asked the court to direct randum reaffirming its policies on vio- nated locally on wroP -TV and WPLG -TV, the 10 defendants to disclose individual lence. The memorandum noted that and seven hours on WJXT -TV. amounts they earned during the strike, special attention should be given to that Each of the Post- Newsweek stations since the fines were lodged in those portion of the National Association of will limit commercials within its local amounts. Throughout the country, fines Broadcasters television code which children's programs to clusters before have been imposed on 76 persons and states "that the presentation of tech- and after the transmissions. (A chil- only one has paid, AFTRA said. niques of crime in such detail as to in- dren's "transmission" may include only vite imitation shall be avoided." one program, or may include a block of TV, violence and youth: programs scheduled for a period of up Everyone wants a waiver to two hours.) In no case will the num- a preliminary judgment ber of commercials accepted for chil- CBS -TV last week asked the FCC to Interim reports on two continuing re- waive its prime -time access rule to per- dren's programs exceed the number search projects sponsored by ABC -TV accepted for adult programing. mit affiliates in the eastern and central indicate that exposure of children to vio- time zones The network children's programs to carry certain broadcasts lence on television does not appear to of National Football League transmitted by each station will remain games this lead to heightened aggressive behavior. fall. The network it unaffected by the new commercial said expects some They do, however, show increased "fan- of its NFL telecasts to continue beyond policy. WTOP -TV and WJXT -TV are CBS - tasies, emotions and attitudes" associ- 7 p.m., the time specified by the com- TV affiliates; WPLG -TV is an ABC -TV ated with TV viewing. ABC is not yet mission in its access ruling the com- affiliate. for prepared to explain why the latter and mencement of prime -time programing. The new weekly programs are Earth not the former. CBS asked that stations in areas in Lab; The Audubon Wildlife Theater; One study, conducted by Lieberman which this occurs be permitted to broad- a new one -hour series that will include Research Inc., New York, sets out to cast the full evening schedule following serialization of fiction classics such as develop a method of measuring inclina- the game's conclusion. "Little Women" and "Ivanhoe "; and tion toward aggression in children. The The CBS filing follows similar re- Arthur & Company, a program for pre- other, under the direction of two Tem- quests by the other networks for waivers schoolers developed at WPLG -TV and ple University professors, Dr. Melvin to accommodate sports programing. now available at the other Post -News- Heller and Dr. Samuel Polsky, is an ABC -TV filed last week; NBC -TV, last week stations. examination of various month (BROADCASTING, July 12,June 28). In addition to the regular schedule groups of children to observe and measure the effects there will be a group of prime-time of their watching violence children's specials, including both on TV. vice British and American -made films, some Marvin Antonowsky, ABC -TV of which have been produced by young president and associate director of plan- THE STANDARD people. The new children's programing ning, research and marketing services, said the preliminary Lieberman project is under the direction of Ray study OF EXCELLENCE Hubbard, vice president for programing reported the development of an "elec- and production, Post -Newsweek sta- tronic pounding platform," a physical tions. instrument to measure inclination to- The launching of WMAL -TV's new ward aggression among children. The commercial policy for The Magic Door device will be used by Lieberman to was coupled with the announcement measure the effect of viewing violence that the station has formed a committee on television under varying conditions. to screen and review all commercial The Heller /Polsky project, in its first and public- service announcements with- year, studied four key groups of chil- RP SERIES in and adjacent to the program. dren: emotionally impaired ones with RECORDER /REPRODUCERS normal intelligence; psychiatrically nor- RP -0001 S1150 mal children from broken homes; im- Pay up, says AFTRA prisoned youthful offenders charged Six -Function Meter Switch The American Federation of Television with crimes of violence, and "normal" 1 KHz Cue Tone Add individual school children from middle- and - and Radio Artists has filed upper and Defeat Switches suits against 10 ABC television and middle -class neighborhoods. radio personalities in New York to col- Among other preliminary findings an- Quiet, Air Damped Solenoid lect fines imposed upon them in 1967. nounced were the following: The view- The suits, filed in the New York Su- ing of TV having relatively more ag- 450 RPM Direct Capstan Drive preme Court, named as defendants gressive content produced more aggres- Motor, Electrolyzed Shaft sportscaster Howard Cosell; newsmen sive fantasies -apart from behavior - Hi -Speed Cue Option Bill Beutel, John Schubeck, Roger among children, as revealed by projec- Sharpe and Milton Lewis; weatherman tive tests (such as drawings) and objec- Monophonic or Stereophonic Tex Antoine; radio personality Dan In- tive test measurements. And there is an If1TERf1RIlOf1RL gram, and actors Anthony George, Jon- indication that, in contrast to behavior, athan Frid and David Ford. The fines certain emotions and attitudes, such as TRPETROf1ICS were imposed after 10 defendants al- negativism, resentment and suspicious- CORPORATIOf legedly crossed picket lines of the Na- ness, may be stimulated by exposure to 2425 South Main Street tional Association of Broadcast Em- aggressive TV material. Bloomington, Illinois 81701 ployes and Technicians (NABET), Though findings are preliminary, Telephone: 309- 828 -1381

BROADCASTING, July 19, 1971 53 in coverage. Sponsors of CBS News cov- Correspondent Dallas Townsend and re- Counting down erage are Western Electric, through porter Gary Shepard will backup the Cunningham & Walsh, and Tang (Gen- anchorman. In Houston, correspondent to Apollo coverage eral Foods), through Young & Rubicam. Steven Young and CBS News science The ABC News space coverage will consultant Dr. Leonard Reiffel will re- NBC leads with 30 hours be co- anchored by science editor Jules port on the flight. Mr. Shirra will also planned as broadcast news Bergman and special correspondent serve as special analyst for the network. Frank Reynolds, assisted by former ABC Radio will begin its pre -launch readies for moon shot astronaut Frank Borman. Astronaut reports with interviews of the Apollo 15 Charles Conrad will provide commen- astronauts Colonel David R. Scott, All network systems are go for what is tary during the moonwalks. ABC News Lieutenant Colonel James B. Irwin and scheduled to be the longest U.S. space is eliminating simulations of events tak- Major Alfred M. Worden (all Air mission to date -Apollo 15, scheduled ing place on the moon. Instead, the net- Force) today (July 19). Merrill Mueller for liftoff next Monday (July 26) at work will use a topographical relief map, and George Engle will be co- anchormen 9:34 a.m. EDT. made by the Army and identical to one first at Kennedy, then in New York. NBC News has scheduled about 30 used by the astronauts while training. Correspondent John Pollock will be in hours of coverage for the 12 -day mis- Walter J. Pfister Jr., executive producer, Houston and Bill Larsen will give special sion, CBS News, 17, and ABC News said that in the past, glaring discrepan- reports. more than 13. Each network plans to cies developed between what the astro- Associated Press will offer its mem- give extensive live coverage to the nauts were saying verbally and what bers audio coverage direct from Hous- launching, the lunar landing, the extra- was being shown in simulations. ABC ton, plus broadcast wire coverage from vehicular activity, the first use of the will have two pre -launch status reports, the space center. This will be the first motorized lunar rover, the first live color at 8 -8:10 a.m. and 8:30 -8:35 a.m. on time AP has provided audio coverage pictures of the astronauts' lift -off from July 26. Sponsors are the 3 -M Co., of a spot -news story. Bruce Hodgman of the moon's surface, splashdown and re- Bristol -Myers and Tang, through Young New York, night supervisor of the trunk covery. Astronaut Alan Bean, who & Rubicam. wire, and Mark Thayer of Columbus, walked on the moon during the Apollo The mission also will receive extensive Ohio, will do the voice reports. Both 12 mission, will be with NBC News coverage on the radio networks. Mutual are former newscasters. Jim Wessel, di- correspondent Garrick Utley at the net- Broadcasting System will begin with a rector of special projects in the broad- work's facility at the Manned Space- live 30- minute program before liftoff. cast department, will supervise both craft Center in Houston. Correspondents It also will be live for key aspects of the audio and trunk wire coverage. John Chancellor, Frank McGee, Jim flight in addition to 15- to -45- minute United Press International plans to go Hartz, Roy Neal and Mr. Utley will re- mission reports. Five to seven minutes live on all main events and will also port the flight's progress. NBC will re- of its The World Today will be devoted offer one -minute reports hourly through- port pre -launch activity at Cape Ken- to Apollo 15, and there will be five - out the flight. Scott Peters will be the nedy, Fla., at 7 a.m. on the Today show. minute progress reports. Philip Clark anchorman and Art Thompson co- Gulf Oil Corp., through Young & will be the anchorman from Cape Ken- anchorman. Rubicam, will sponsor NBC's coverage. nedy, Jay Russell will be in Houston and Preschool children will have their CBS News will begin coverage on Don Blair will be pool reporter on the own program dealing with the Apollo Friday (July 23) at 10:45 -11 p.m. recovery ship. 15 lunar mission in Mr. Rogers Meets EDT with a preview of the mission. It Anchormen for NBC Radio include an Astronaut, scheduled next Sunday will be on the air for liftoff July 26 Wilson Hall, Jay Barbree, reporting (July 25) at 7 p.m. EDT on the more from 8 to 10 a.m., followed by progress from the cape and later from Houston, than 200 Public Broadcasting Service reports during the CBS Morning News and Russ Ward and Peter Hackes. stations. with John Hart 7 to 8 a.m. CBS News CBS Radid coverage will be anchored The half-hour program will feature correspondent Walter Cronkite will be by Reid Collins, who will deliver News - Air Force Major Alfred Worden, anchorman and former astronaut Walter on- the -Hour reports and prepare ma- scheduled to fly to the moon the next M. Schirra will join him as special terial for Newsfeed, the supplementary day. He will demonstrate how he is analyst at the Kennedy Space Center. audio service to CBS -owned radio sta- helped into his space suit and how the Correspondents David Schoumacher, tions, all from Cape Kennedy. Later Mr. astronauts keep in touch with each Bruce Morton and Nelson Benton also Collins will return to New York and other while one is circling in space and will join Messrs. Cronkite and Schirra join correspondent George Herman. the others are on the moon. Major Worden also will tell how the moon looks up close, his feelings about making AN EXCITING NEW CONCEPT the flight and the splash -down. He will PRESENTING explain how the astronauts eat and IN RADIO PROGRAMMING drink with the space suits on and how feels. "Writers' Forum" is a nationally syndicated Radio Program. It the suit itself offers a unique listening experience as it presents noted per- Filmed for PBS by Family Communi- sonalities and authors, including Nobel and Pulitzer Prize cations Inc., the program is designed Winners. Such names as Richard Ney, J. Anthoney Lukas and to show the flight as a nonthreatening Body Language, The Addict In The Julius Fast. Such topics as in space. Fred Rogers, host Street, The Theology of Rock Music and the Black Hollywood. adventure Concerning today's major events, the programs are entertain- of Misterogers' Neighborhood, prepared ing as well as educational. and will narrate the program. The liberated woman, students and youth have found this pro- Alan B. Shepard, through an arrange- gram communicates with them. ment with the National Aeronautics and It's a half hour program, edited for individual station time requirements. Space Administration will appear on Sample tapes, costs, etc., contact James Dawson. three programs for CBS News to dis- 2805 Broadway, New York 10025 cuss the lunar work activity by Apollo was (212) 595 -9244 15 astronauts. Mr. Shepard the commander of the Apollo 14 mission.

54 PROGRAMING BROADCASTING, July 19, 1971 Tolstoy's novel, Nov. 28; and Cold Com- Football helps Threat of strike fort Farm, a two -hour special based on fill a novel by Stella Gibbons, Dec. 26. NBC 0 &0's schedule by SAG fading British journalist Alistair Cooke will NBC-owned TV fill continue as host of the series. The stations will the half-hour prime -time void next Tentative agreement calls schedule, beginning in January 1972. season with, among shows, will be announced at a later date. other a new foot- for more money for actors ball series. The Game of the Week, from TV reruns, cassettes produced by NFL Films and distri- Getting the story buted by Hughes Sports Network, is set A possible actors' strike was apparently while it's hot for Friday, 7:30 -8 p.m. NYT. averted last week with the announce- Last week in New York, ad agency ment of an agreement between the A chance telephone call connected a buyers were told that, in addition to the board of directors of the Screen Actors talk -show host with a suspected bank Friday slot, newly opened half hours on Guild and film companies on a new con- robber while the gunman held a woman NBC -owned TV outlets will be filled tract for feature -film and television pro- and her 11/2-year-old daughter hostage on Sunday with Wild Kingdom at 7, duction. Central to the agreement were in the woman's home. Monday with Dr. Simon Locke at 7:30, new provisions for payment to actors In midafternoon, July 9, Ray Fox, Wednesday with Primus at 7:30 and upon the release of films for network chief moderator for wLoL(AM) Min- Thursday with Lassie at 7:30. A one - reruns and cassette distribution. neapolis, a 24 -hour talk station, was hour series of National Geographic Under a new approach proposed by handed a note from his producer, Craig specials begins at 7 on Saturday. (There SAG, the supplemental grosses for a Rutman, indicating that if he picked up is no entry for Tuesday night because feature film after theatrical release will his private telephone line, he would be FCC waived its prime -time access rule trigger a continuing payment to actors talking with a robbery suspect. Mr. to permit networks that night to pro- based on plateaus of gross reached in Rutman had heard a police call about gram 7:30 -11). such new fields as cassettes, pay TV and a bank holdup in St. Paul. Two suspects cable TV. Another new approach re- were captured; two more were thought lated to compensation of actors for to have entered a home in a Minneapolis Program services move prime -time network reruns. Instead of neighborhood. The program distributing activities of basing residuals only on minimums, Mr. Rutman then called a grocery the National Association of Educational SAG said, the new formulas will use store in the block where the police had Broadcasters will be transferred to the 50% of the increased minimums as the surrounded a house and was directed to Public Broadcasting Service and to Na- base, plus a percentage of actual salary. call a Mrs. Schwartz, who, the grocer tional Public Radio. Educational Tele- Among other revisions: Minimums believed, could tell him more about the vision Stations /Program Service and and foreign residuals were increased incident. When Mr. Rutman called, a National Educational Radio Network, by 15 %; a preference -of- employment man answered. Asked what was hap- clause to encourage the use of profes- pening, the man replied, "You're talking sional actors has been approved; penal- to one of the robbers." ties for late payment of residuals were "I couldn't believe it," said Mr. Rut- THREE FOR THE increased; and pension and welfare man. "When I asked the guy [later ceilings have been lifted. identified as Earl Williams, 24, Kansas PRICE OF TWO The agreement still awaits final ap- City] if he wanted to go on the air with proval by the full SAG membership, his story, he replied, "Sure I've got but the board expressed confidence ... a lot to say to the people of the Twin that "a substantial majority" of the Cities area." AIl1. members will favor it. A meeting has been called in Hollywood for tomor- Ray Fox then took the call. "I went 111=11111 row (July 20). on cold," he said. He knew only that a robbery had occurred and that he was talking with one of the suspects. "It was Mobil again funds hairy at first. One wrong word could have resulted in a disaster. He was `Masterpiece Theatre' holding a gun on the woman and her child." The Public Broadcasting Service re- 3D SERIES REPRODUCERS Mr. Fox talked with the man for ceived a grant of $1.12 million last week 3D -0001 $1395 from the Mobil Oil Corp. to fund its nearly 10 minutes. Masterpiece Theatre series. The grant "I talked to him about life: his, the Three Rugged Cartridge covers the period from October 1971 lives of his hostages and of the police Machines in One Small through June 1973. outside. He was full of black -man Package revolutionary terminology but his lan- Masterpiece Theatre, produced by 450 RPM Common -Capstan, the British Broadcasting was guage was clean. . . . I never had to Corp., Direct -Drive Motor launched by a Mobile grant last January. worry about the swear button. He was It premiered on the 205- station PBS a real pro," Mr. Fox added, "he knew Independent control and it with The First Churchills drama series. exactly what he wanted and laid on Audio for Each Deck is to the line." This year's schedule set begin If1TERRATIORAL Sunday, Oct. 3, 9 p.m. EDT with Jude Shortly thereafter, the girl was re- TAPETROf1ICS the Obscure, a six -part dramatization of leased unharmed and the suspect the Thomas Hardy novel. The Gambler, allowed the police in to negotiate. CORPORATIOf) a two -part drama based on Dostoy- Moments later, the five -hour ordeal of 2425 South Main Street evsky's novel, follows Nov. 14; Resur- Mrs. Schwartz ended when Williams Bloomington, Illinois 61701 rection, a four -part series based on and his companion surrendered. Telephone: 309 -828 -1381

BROADCASTING, July 19, 1971 55 which function as program libraries for Martin's company and by Greg Garri- Blye for The Andy Williams Show on member stations, will retain present sion Production Inc., in association with NBC -TV the past two seasons. staffs and program usage fees under the NBC-TV. Make up your mind Decisions! De- new move. Pilot for `Money' Young & Rubicam cisions!, a two-hour audience- participa- ETS/ PS-henceforth to be known as and David Susskind's Talent Associates/ tion comedy -drama special, will be the Public Television Library-will con- Norton Simon are preparing a half -hour broadcast on NBC -TV Saturday, Sept. tinue to be administered by the Indiana TV series, Most for your Money. Pro- 11 (7 -9 p.m. EDT). Two outlines for University Foundation at Bloomington, gram includes money- saving ideas and story plots will be introduced to the Ind., where it is located; the radio serv- social comment in fashion, food shop- studio audience before the story begins ice will move to NPR headquarters in ping and decorating. Pilot was taped in and the audience will be asked to vote Washington. New York at Lewron Television Inc.'s on which will be developed. As the facility. Credits: Judy Crichton, pro- story progresses, action is frozen at key Program notes: ducer; Mike Gargiulo, director; Chester points in the program and the audience Pilot night NBC -TV will present two Feldman, executive producer; Don again votes on plot alternatives. The half -hour comedy specials on Aug. 26 Sullivan, unit manager for Lewron. special will star Bob Newhart, Jean at 10 p.m. EDT under the one title Bear facts Twentieth Century -Fox Simmons and Jill St. John. Dean Martin Presents: Sneak Preview. Television reported last week that a Spanish soap WoR -TV New York said One of the specials, "Powder Room," half -hour situation comedy, The Bear it will be the first VHF station in that to be shown in the first half -hour of the and I, is slated for production for NBC - city to present a soap opera in Spanish. program, deals with two women's indi- TV. The series is being produced for The Monday- Friday dramatic series, vidual views of life. The second, "What's Fox TV by APJAC productions and Nino, was to begin today (July 19) at Up," looks humourously at contempo- Beard -Blye Productions, both Holly- noon to 1 p.m. NYT. The series, pro- rary America. Both are pilots for po- wood, and is based on the bear character duced in Buenos Aires by Panamericana tential series and are produced by Mr. created by Christoper Beard and Alan TV, will be aired in 264 episodes.

Intentional

O &M London wants way, Ogilvy & Mather International and VOA transmitters Benson will be able to merge without the to acquire Benson former having to acquire any substantial secured by treaty real estate. It is expected that the two Ogilvy & Mather International's Ogilvy Voice of America will retain its five main United Kingdom agencies, S. H. & Mather Ltd., London, plans to ac- Okinawan transmitters for a period Benson Ltd. and Ogilvy & Mather Lon- quire all the advertising activities of S. at least five years according to a don, will then merge, to operate as of H. Benson (Holdings) Ltd. treaty signed by representatives of Ogilvy Benson & Mather Ltd. -the This plan will be arranged through original name of the agency before the Japanese and U.S. governments Rothschild Investment Trust Ltd. which 1966. Other advertising interests of the (BROADCASTING, May 10). The agree- has offered to acquire all the issued ordi- Benson group will operate separately at ment returning the U.S. -held Ryukyu nary -share capital of Benson. Benson, present. island to Japanese control would allow with annual billings of $68 million, has After the merger with Benson is ap- VOA to continue transmissions through June 1976, and calls for talks between been associated with Needham, Harper proved, Ogilvy & Mather International & Steers Inc. and Havas Conseil S.A. in will be operating in 24 countries. the two nations in 1973 concerning an international advertising network. A. A. Ross will be chairman and future VOA operations there. The last two are in the process of se- chief executive of Ogilvy Benson & The VOA installations, the closest lecting a new United Kingdom partner. Mather, while directors of S. H. Benson that the U.S. holds to the Chinese Rothschild will keep all of Ben- (Holdings) and S. H. Benson Ltd. will mainland, include one 1,000 kw son's real estate and sell the rest of the be asked to join the board of directors medium -wave transmitter and four organization to Ogilvy & Mather. In this of the new firm. short -wave transmitters, with 100 kw, 15 kw, and two with 35 kw, on 134 acres near Naha, the Okinawan capital. The agreement stipulates that no program or technical change in the facili- R. C. CRISLER & CO., INC. ties be made without approval of "competent authorities" within the Japanese BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES government and LICENSED SECURITIES DEALERS requests the U.S. end UNDERWRITING - FINANCING any "jamming or interference" caused by the relay stations. JF It is not known whether VOA will CINCINNATI - choose to relocate its facilities during Richard C. Crisler, Ted Hepburn, Alex Howard the five -year interim period. However, 36 East Fourth Street, 45202, phone (513) 381 -7775 should construction of a possible sub- TUCSON - stitute facility not meet the 1976 dead- Edwin G. Richter Jr., Frank Kalil line, Japanese officials would be "pre- P08 50544. 85703, phone 16021 622 -3336 pared to give full recognition to the need for continued operation" of the VOA transmitters until its completion.

56 BROADCASTING, July 19, 1971 TheMedia

The communications -regulations gap?

Technology is fast outpacing controls here and abroad, Sarnoff and Whitehead tell ABA

A presidential adviser and an industry another factor that militates against leader took a look last week at the progress. "It is already apparent in the explosive growth of communications planning of national and regional com- technology and warned that new sys- munications satellite systems for the tems of regulation, on both domestic decade ahead," Mr. Sarnoff stated. and international levels, are needed to "Publicly, statesmen of different nations deal with it. aspire to a universal agreement govern- If changes in the domestic system are ing orbital placement and use. Yet, not made, Clay T. Whitehead, director they show no willingness to defer their of the Office of Telecommunications systems until such an agreement is Policy, said, "the basic problems which reached." innovation forces upon us will continue to increase beyond the growth in our Burden goes to court capacity to deal with them." He also repeated his recommendation -first made to fend off FCC hearing at a meeting of the Society of Civil Don Burden will go to court in an at- Engineers of France, last month -for tempt to prevent an FCC hearing on the the creation of a new political frame- Mr. Whitehead Mr. Sarno$ renewal applications for his five radio work to provide for the development of stations. Mr. Burden last week filed a international cooperation in commu- sion- making that is uninformed because notice of appeal of two commission ac- nications regulations (BROADCASTING, it is premature." tions -one designating the stations' re- June 14). In calling again for a new global And, said Robert W. Sarnoff, chair- structure that would deal with the non- man of RCA, many of the regulatory technical problems that are arising from procedures and legal and commercial the new communications technology, he FITS YOUR agreements that cover most of the said that "long range predictability es- world's communications systems are sential to intelligent technological ad- BUDGET "relics of the age of Marconi" and "are vancement cannot be achieved without hopelessly ill- adapted to the age of the close international cooperation." He satellite." added no systematic thought is being Both expressed their views in ad- given to such a framework. dresses which were delivered at the Mr. Sarnoff also expressed concern American Bar Association meeting in about the lack of a global organization London last week. and recommended that a general con- Mr. Whitehead suggested that the key ference of legal specialists from all to providing the increased efficiency he countries be held to analyze the require- says is needed in domestic regulation is ments for such a system and to form a a whole new approach- in regulation work group for study. He said that the Ef1(ORE REPRODUCER "of a less detailed, more flexible charac- working group should conduct research $385 ter ... 'regulation by policy.' " It would in communications policy and needs. He differ from the old regulation, he said, also said that another conference should Quiet, Air -Damped Solenoid "somewhat as legislation differs from be held to consider the group's report Precision, Micro -Adjust to court -made law." It would "lay down and prepare a statement of global Head Assembly for the guidance of the regulated indus- objectives and priorities for submis- try general but firm, strong but not sion to the United Nations and to gov- Three Independent Tape Guides meddlesome, policies that will govern ernment for appropriate action. 450 RPM, Direct -Drive Motor the regulatory decision when it must be He cited the "astonishing dynamism made," he said. And once guidance is of communications technology" as one Monophonic, 1 KHz Cue provided, he said, the actual regulatory of the reasons that the field lacks an decision need not be made until all of appropriate legal framework. He pointed Economy with Quality the economic, political and technical out that over the past 20 years, com- If1TERf1RTIOf1RL considerations can be adequately as- munications has moved from transistor TRPETROf11CS sessed. "Only by such a process," he radios to color TV to electronic com- added, "can we steer between the two puters to satellites. CORPORATIOn rocks of either retarding an innovative He also pointed to the "virulent form 2425 South Main Street and developing industry by uncertainty, of nationalism" that flourished in the Bloomington, Illinois 61701 Telephone: 309- 828.1381 or else providing the public with deci- 19th century and persists today as

BROADCASTING, July 19, 1971 57 newal for hearing last December Mark Hatfield (R.-Ore.) in his 1966 there is no evidence it had been swayed (BROADCASTING, Dec. 7, 1970) and campaign. The stations affected by the as a result of the House query, or that another on June 25, in which the com- order are WIFE -AM -FM Indianapolis; the ex parte rules had been violated by mission refused to disqualify itself from KOIL -AM -FM Omaha, and KISN(AM) a meeting between FCC Chairman Dean proceeding with the hearing. The notice Vancouver, Wash. Burch and House Commerce Commit- was filed in the U.S. Court of Appeals In requesting that the commission dis- tee Chairman Harley O. Staggers (D: for the District of Columbia. qualify itself from the proceeding, Mr. W. Va.). Mr. Burden had contended The commission set the renewals for Burden had argued that "illegal" activ- that a satisfactory resolution of the hearing on 22 issues, including alleged ities of the House Commerce Commit- matters raised by congressional inter- illegal gifts of time by Burden stations tee in questioning the commission on the est in the case would be a commission to Senator Vance Hartke (D.-Ind.) in case had precluded the commission from order permitting him to sell his radio his 1964 re-election campaign, and an acting impartially on the matter. But in stations and withdraw from broadcast- alleged $1,000 contribution to Senator its June 25 order, the commission said ing.

Here come the challengers again

Two Texas TV's face survival fights in wake of court's rescinding FCC renewal policy

Predictions concerning the impact of tial service," competing applications its clients. The same firm is counsel for the court decision outlawing the FCC were to be dismissed. Wadeco. policy statement on comparative hear- The statement, adopted on Jan. 15, And the Wadeco application appears ings involving renewal applicants are 1970, was designed to calm an industry designed to capitalize on one of the proving out: A. H. Belo Corp.'s license that had been alarmed by the commis- criteria that was cited by the commis- for WFAA -TV Dallas is under challenge. sion's unprecedented decision a year sion in its WHDH decision and that the A group of Dallas businessmen orga- earlier that denied WHDH -TV Boston a court last month stressed as being of nized as Wadeco Inc. has filed with the renewal of its license and granted the particular importance - diversification FCC for a new station on channel 8, competing application of Boston Broad- of ownership of media. in competition with Belo's application casters Inc. But the court last month Besides WFAA-TV, Belo is licensee of for renewal of license for its outlet. said the policy denied an applicant the WFAA- AM-FM, publishes the 'Dallas In addition, an application has been full hearing to which he was entitled Morning News, and owns KFDM -TV submitted, but nòt yet accepted by the under the Communications Act (thump- Beaumont, Tex. None of the principals commission, for a station on channel 4 CASTING, June 14). of Wadeco has any broadcast interests. Big Spring, Tex., on which Grayson The decision was seen by commis- In addition, James K. Wade, presi- Enterprises Inc. operates KwAB(Tv) as sion officials and communications attor- dent and 26% owner of the applicant, á satellite of KMOM -TV Monahans- neys as certain to revive interest on the is to serve as full -time general manager Odessa, Tex. Both stations are part of part of groups around the country in of the proposed station; integration of Grayson's West Texas Television Net- seeking to take over facilities of exist- ownership and management is another work of four outlets. ing licensees, particularly multimedia factor the commission weighs heavily The competing applications were filed owners like WHnx Inc. The WHDH de- in comparative hearings. Mr. Wade is within weeks of the decision of the U.S. cision had generated a flow of eight in the insurance business and is a direc- Court of Appeals in Washington de- competing applications; the policy state - tor of a Dallas company that manufac- claring illegal the commission policy ment had staúnched the flow. tures and wholesales chemicals. statement that was designed to afford One of the two suits that led to the Wadeco's other principals include renewal applicants a measure of protec- court's decision was prosecuted by Charles E. Lattimore, vice president and tion at license- renewal time. It held that Welch & Morgan, the leading commu- 26% owner, who is in the construction once an incumbent licensee had demon- nications law firm in representing com- and investment business and has oil in- strated that he had provided "substan- peting applicants, in behalf of two of terests, and James A. Justice, a director and 20% owner, who is in mortgage r banking. Please send SUBSCRIBER Wadeco, with 12% of its stock re- SERVICE maining to be subscribed, said it in- 1 year $14 tends to permit minority groups to par- 2 years $27 ticipate in its' ownership. One of the ßroadça;tillq 3 years $35 directors and a 1% stockholder is the THE BUSTNESSWEENLYD EVIS ND RADID Canada Add 54 Per Yeor Southwest regional director of the Na- Name Position Foreign Add S6 Per Year tional Association for the Advancement 1971 Yearbook $13.50 of Colored People, Richard L. Dock- , Company ery. 1971 CAN Sourcebook SBusiness Address $8.50 The application for channel 4, filed Home Address by a local broadcaster and two mem- City State Zip Payment enclosed bers of his family under the name of Bill me Pictronics Inc., has not yet been ac- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 cepted because it was flied two business days after the July 1 deadline. Pictron- ics did not have counsel in preparing ADDRESS CHANGE: Print new address above and attach address label }rem e recent Issue. er print old eddrw including rip rode. Please allow two weeks far processing, mailing labels are addreued one to two Issues In adman. the application, but it has since hired

58 THE MEDIA BROADCASTING, July 19, 1971 a Washington attorney who is prepar- in charge of affiliate relations, noted ing a petition for waiver of the cut -off that this is the third such series of PREMIUM rule. regional meetings the network has Henry C. (Chet) Darwin, of Lub- scheduled in the last two years. FEATURES - bock, president of Pictronics, is now A July 27 meeting will be held in president and 41% owner of KDCD -TV New York. Other locations are Chicago ECONOMY PRICE (ch. 18) Midland, whose signal over- on July 28; Atlanta, July 29; Phoenix, laps that of KWAB -TV. However, the Aug. 3 and Los Angeles, Aug. 5. UHF is now dark, and Mr. Darwin plans to give up his interest in it. Pic - tronics' two other principals are Mr. Acquisitive Cypress Darwin's son, Bart, of Lubbock, and son -in -law, Michael M. Rhodes, of buys another CATV Campbell. Cypress Communications Corp. last Presumably, Pictronics will seek to week announced the acquisition of all En CORE use the diversification -of-media issue issued and outstanding stock of Skyline against Grayson. Besides KwAB -Tv and TV Cable Inc. Skyline operates cable RECORDER /REPRODUCER KMOM -TV, it OWnS KLBK- AM -FM -TV systems in the resort areas of Lake S495 Lubbock and KTXS -TV Abilene- Sweet- Arrowhead and Valley in Snow San Precision Head Assembly water, all in the same general area. It Bernardino county, Calif. The two to- also owns KCCN(AM) Honolulu. It gether serve about 1,700 subscribers. Fully Automatic Pressure would also be expected to stress its pro- It was the third cable acquisition an- Roller, Air -Damped posal for live programing -36 hours nounced by Cypress in the last two weekly; as a satellite, KWAB -TV provides months. In May, the company an- 450 RPM Direct -Drive Motor none. nounced an agreement to acquire Kern Cable Co., which operates several sys- Full Remote Control tems in Kern county, Calif.; in June it The seekers: NCTA's Monophonic, 1 KHz Cue acquired a 15,000 -home franchisé area presidential committee in Hanford, Calif. IflTERf1RTIOf1RL Cypress President Burt Harris said Robert H. (Hank) Symons, vice presi- TRPETROflICS the cash acquisition also involved as- dent Teleprompter has been CORPORRTIOn of Corp., sumption of assorted current and long- named president of the National Cable term obligations. No price was disclosed. 2425 South Main Street Television Association's presidential se- Bloomington, Illinois 61701 lection committee. Edward B. Allen, Telephone: 309 -828 -1381 Western Communications Inc., was ap- Ì NAB asks end pointed secretary of the group. Both appointments were made by to grandfathering the new NCTA national chairman, The National Association of Broad- News John Gwin, at a July 10 meeting of casters last week asked the FCC to the NCTA board in Washington. The establish July 23 as the cut-off date composition of the committee remains after which CATV systems seeking Directors as previously announced last month by waivers of the commission's interim the immediate past national chairman, rules governing distant signals would Ralph Demgen. not be grandfathered after a permanent DO YOU NEED TOP NOTCH Committee members are Messrs. ruling. COLOR NEWS SLIDES? Symons, Allen, Demgen, and William The interim rules established by the Karnes, National Trans -Video, Dallas; commission in 1968 preclude cable sys- James Klungness, Badger CATV, Iron tems from importing distant television WE OFFER: Mountain, Mich.; Robert Weary, Junc- signals into the top -100 markets. Since tion City Television Inc., Junction City, the effective date of the interim rule, 10 color slides a week Kan.; Polly Dunn, Columbus Cable TV the commission has been deluged with Cable Corp., Columbus, Miss. Chair- requests for waivers by cable operators. which include maps, man Gwin is an ex officio member. In implementing the interim procedure, The committee's search for a suc- the commission said that waivers granted graphics and people, cessor to the outgoing NCTA Presi- "during the pendency of this proceeding dent Donald V. Taverner is expected will be grandfathered." framed left, right or to take several months -perhaps until But in its petition last week, NAB November, the month Mr. Taverner claimed that, based on FCC Chairman center, for only $15. Dean before the was chosen in 1969. Burch's testimony And no long contract! The matter of presidential selection Communications Subcommittee of the dominated the relatively brief board Senate Commerce Committee (BROAD- meeting, held one day after the close CASTING, June 21) -in which he out- For sample slides and catalog of the NCTA convention. lined an FCC plan for cable that would, call or write: among other things, provide for at least two distant signals for systems in the 0 L9INC. ABC -TV meetings scheduled top -100 markets, "it is now clear that Group 35 ABC -TV executives will meet with net- any rules adopted by the commission P.O. BOX 1071, ANSONIA STATION, work affiliates in a series of five regional will differ substantially from those origi- NEW YORK, NEW YORK 10023 meetings between July 27 and Aug. 5. nally proposed in 1968" Telephone (212) 362 -7992 Richard L. Beesemyer, vice president Under these conditions, NAB con-

BROADCASTING, July 19, 1971 59 tinued, it is foreseeable that many cable Dale Cowie, Harry Hyett and James O. Approved: systems will request rule waivers that Ramsland for $350,000. Messrs. Fre- The following transfer of station own- will be inconsistent with the permanent derick and Nelson are with Mid -Amer- ership was approved by the FCC last rules, and these waivers will be grand - ica Media, group broadcaster. Mr. week (for other FCC activities see "For fathered, unless a cut -off date is im- Flambo has a minority interest in the Record," page 66). posed. KOKx(AM) Keokuk, Iowa. Mr. Cowie The association emphasized that such owns KASI(AM) Ames, Iowa. Mr. Hyett KsFM(FM) Sacramento, Calif.: Sold a cut-off date will "in no way preclude operates a radio -representative firm in by Robert W. Dobbins and others to or obstruct the granting of waivers" Minneapolis. KKJO operates full time PSA Broadcasting Inc. for $182,500. during the remainder of the interim on 1550 khz with 5 kw. Broker: PSA, a wholly owned subsidiary of period. "Rather," it said, "it will serve Hamilton- Landis & Associates. Pacific Southwest Airlines, San Diego, has recently purchased KBBI(FM) Los to insure that the obtaining of last - Kcco(AM) Cheyenne, Wyo.: Sold by Angeles and KBBW(FM) San Diego. minute waivers will not become a means Robert Cheveler and George McCarthy PSA is headed by Pacific Southwest of circumventing" the permanent rules. to Northern States Broadcasting Corp. President J. Floyd Andrews. Vice presi- Waivers granted after July 23 that are for $108,000. Sellers also own KBMO- dent of the subsidiary is George A. in line with the forthcoming rules, NAB (AM) Benson and KSMM(AM) Shako- Whitney, former vice president and said, "will be unaffected," while those pee, both Minnesota. Principals of general manager of KFMB- AM -FM -TV that are inconsistent will be governed Northern States, which include F. R. San Diego. KSFM operates on 96.9 mhz "by the precise terms of any new rules." Kadrie, Paul Hofnagle, Sherman Prit - with 64 kw and an antenna 270 feet zick and James Wolter, are applicants above average terrain. to buy KRSD(AM) Rapid City, S.D. Chanqinqlands KcGo is daytimer on 1590 khz with 1 kw, and has a construction permit for Cable TV: Announced: 1530 khz full time with 10 kw. Broker: Tele- Communications Inc., Denver - J. D. Stebbins Co., Lake Forest, Ill. based multiple -CATV owner, has pur- The following sales of broadcast sta- chased Tex -Video, a wholly owned sub- week, subject to KHAI(AM) Honolulu: Sold by L. tions were reported last sidiary of Broadway Maintenance Co., FCC approval: Dickson Griffith and others to Robert H. Thomas, Stan Himeno and others Long Island City, N.Y. Tex -Video has WLIB(AM) New York: Sold by Harry for $130,000. Mr. Griffith owns KHOB- 26 systems in western Pennsylvania, Novik to Inner City Broadcasting Corp. (AM)-KLDG-FM Hobbs, N.M. Mr. serving 14,000 subscribers. Tele -Com- for $1.9 million (see page 61). Thomas was formerly with KHVH -TV munications operates systems in the KK.to(AM) St. Joseph, Mo.: Sold by Honolulu in a sales capacity. Mr. Hi- Rocky Mountain region and Georgia, Thomas R. Elkins to Howard E. Frede- meno owns a Honolulu auto dealer- and recently merged with Centre -Video rick, John A. Flambo, Don Nelson, G. ship. KHAI is on 1090 khz with 5 kw. Corp., State College, Pa., with cable operations throughout Pennsylvania. Price was not disclosed: Broker: Chap - mail Associates.

AMERICA'S OUTSTANDING MEDIA BROKERS A COAST TO COAST NETWORK Reprieve granted WNYC stations New York City's municipally owned What's that broadcasting system can breathe easier this year: The city council and board of estimates restored its budget cuts. But, station said Milton Musicus, administrator of the Municipal Service Administration, operator of the city's WNYC- AM-FM -TV, really worth the system will be operating with a bare minimum staff necessary to cover all stations. He also said a job freeze is in effect within the department. Blackburn appraisals command respect. To buyers or sellers The system had been ordered last of a broadcast property, Blackburn's guidance provides important April to eliminate 82 positions within protection against needless risks. Our appraisals are based on the department, and broadcasting time accurate market surveys and analysis, potentials, deep knowledge on all three stations was to have been of ever changing markets, and many other factors. A proven record reduced (BROADCASTING, April 26). of reliability stands behind each appraisal. These cutbacks in personnel and air time were delayed, however, by a New York state supreme court ruling. With the year's respite, Mr. Musicus said his department would be looking BLACKBURNditCOMPANY,INC. into areas where the system might qualify for foundation and federal RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS grants. "We need a sounder base for operating. We cannot keep up this WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. worry," he said. 1725 K Street, N.W. (312) 346-6460 Road, N.E. (213) 274 -8151 In on the -access (202) 333-9270 (404) 873 -5626 70-39 commenting public cable- television channels being made

60 THE MEDIA BROADCASTING, July 19, 1971 available to the city by Sterling Man- needs, establish contacts with commu- by Valjon Inc., broadcasts fulltime with hattan Cable Television and Telepromp- nity leaders, or propose programs deal- 5 kw on 1380 kHz. ter Corp., Mr. Musicus said he did not ing with the area's problems. Triple Doubleday KDEP -AM Albu- think the city would be ready to fill The petition contends that Faith in- querque, N.M., has become the third more than two hours of programing. tends to curtail services now being pro- Doubleday Broadcasting station to sign "All we need now is the money to put vided by RKO, specifically including as an affiliate of the American Enter- the shows on," he commented. "Many news, and concludes that although tainment Radio Network. The others of our city employes have come up RKO "has not been an ideal broadcaster are KHOW -AM Denver and KROD(AM) with ideas for cable television. But sincerely wedded to community service El Paso. everything takes money and man- ... Faith Center would be worse." power." RKO, which acquired the station in 1962 and operated it from then until Black group to buy Summer program again 1969 in part as an experimental pay-TV WLIB(AM) New York station, has said it wants to dispose of held for minorities the station because of losses during the The purchase of black- oriented wUB- pay -TV operation and since. (AM) New York, by a black group in The Columbia University Graduate Harlem for a reported $1.9 million was School of Journalism has begun its Faith Center already operates two stations, KHOF -FM Los Angeles and announced last week, subject to FCC fourth summer program to train minor- approval. WLIB, owned and operated ity -group members for careers as tele- KHOF -Tv San Bernardino, both Cali- fornia. since 1949 by New Broadcasting Inc., vision and radio newsmen. The program has its studios in Harlem. provides intensive training in all aspects Should Harry Novik, New Broad- of broadcast news, with emphasis on Media notes: casting's president and owner, decide writing and street reporting. also to sell WLIB -FM, the same Harlem The 1971 program is funded with P &S goes West Pacific & Southern group has first option to buy. grants of $181,000 from the Ford Broadcasting Stations, group owner that Purchaser of the station is Inner City Foundation; $90,500 each from the has been based in New York, has estab- Broadcasting Corp., formed by the so- CBS Foundation and NBC, and $6,700 lished temporary headquarters at 5 Den- called Sutton -Jones Group. Principals from RKO General Inc. The three pre- ver Technological Center, Englewood, are Percy Sutton, Manhattan borough vious programs where funded primarily Colo. 80110. president, and Clarence Jones, now edi- by the Ford Foundation. New to ABC ABC Radio announced tor and publisher of the Amsterdam Thirty -one men and women, ranging last week that KPot(AM) Honolulu has News. The Sutton-Jones group bought were in age from 22 to 34, chosen for become an affiliate of its American Con- the newspaper, which is published in the 11 -week program. All have been temporary Radio network. KPOI, owned Harlem, only a few years ago. guaranteed jobs on stations throughout the U.S. 29 with commercial stations and two with noncommercial stations. The 18 male and 13 female students were selected from approximately 250 candidates recruited nationally. Nine- YEARS teen of the students are new to broad- AMERICA'S MOST cast journalism, six are currently in news -related jobs, such as cameramen EXPERIENCED MEDIA and production assistants, and six have BROKERS had some experience as newsmen. The summer program is under the over -all supervision of Dean Elie Abel, EXCLUSIVE BROADCAST PROPERTIES! formerly an NBC News correspondent, and Professor Fred W. Friendly of the SOUTHEAST: -If you are interested in acquiring a major radio school of journalism and former presi- property in a market with excellent growth char- dent of CBS News. Gary Gilson, head acteristics and have the resources to handle a of the program faculty, supervises the million dollar plus transaction we have an op- developed the program curriculum. portunity. Generates an excellent cash flow. Richard Kwartler, program adminis- Contact Cecil L. Richards in our Washington office. trator since 1968, and Stuart Dim, the dephty administrator for last year, will NORTHWEST: -Well established daytimer in growing market. head the administrative staff. Good equipment, semi -automated. Valuable transmitter real estate included. Present owner wants to retire. Price $143,750, 29% down, balance Minority groups wary negotiable. of WHCT station gift Contact William A. Exline in our San Francisco office. RKO General Inc.'s proposal to make a gift of wxcT(TV) Hartford, Conn., ,....X7.6(1497v, license and all, to Faith Center, a Cali- & ASSOCIATES. INC. fornia-based religious organization, is being opposed by a number of minority WASHINGTON, D.C. 1100 Connecticut Ave.. N.W. 20036 202/393 -3456 groups in the Hartford area. CHICAGO 1507 Tribune Tower 60611 312/337 -2754 DALLAS 1511 Bryan Street 75201 214/748 -0345 The groups, in a petition filed with SAN FRANCISCO 111 Sutter Street 94104 415/392 -5671 the FCC by the Citizens Comunications Center, contend that Faith Center has BROKERS OF RADIO, TV, CATV & NEWSPAPER PROPERTIES / APPRAISALS / FINANCING failed to ascertain the community's

BROADCASTING, July 19, 1971 61 fatesáf0rtlllleS

oing and relations for Detroit office. tal Radio, radio program packager and Broadcast advertising J. Scott, marketing director, Lever syndicator, Los Angeles, joins Joey Rey- nolds Associates Joseph Caruse, account supervisor, Bros., New York, named marketing Inc., radio commercial producer there, as sales manager. BBDO, Boston office; Robert Cormier, VP with responsibility for household Midwest -area account supervisor, De- products division. Henry O'Neill, national sales manager, troit; Marc Fredericks, director of John L. Brennan Jr., sales manager, wPtx(Tv) New York, appointed general radio-music services, New York office, WNHC -AM -FM (now WNHC[AM] and sales manager, wTvs(Tv) Miami. and John Hays, account supervisor, WPLR[FM]) New Haven, Conn., elected Anthony C. Battaglia, with sales staff, San Francisco branch, elected VP's. VP for marketing, WKSS(FM) Hartford, WHEN -TV Syracuse, N.Y., joins WMAR- Milt Trazenfeld, associate creative di- Conn. Tv Baltimore as sales manager. rector, Benton & Bowles, New York, Elizabeth Seib, media planner /buyer, Collin (Bud) Chisholm, with sales staff, elected VP. D'Arcy division, D'Arcy, MacManus, KPTV(Tv) Portland, Ore., appointed Roger Alexander and Hank Wasiak, Intermarco, St. Louis, appointed super- local sales manager. account supervisors, Doyle Dane Bern- visor of newly organized spot- buying bach, New York, named VP's. group. John F. Kimball, creative supervisor, Anne Lynn, with Peters, Griffin, Wood- Media Foote, Cone & Belding, New York, ward, TV representative, Atlanta, joins named VP. Cargill, Wilson & Acree Advertising. Sam Cannon Jr., president and general manager, WCEM -FM Cambridge, Md., Vincent Schurman, Jay Bender, sales coordinator, Revco L. Roy Wilson and elected president, Maryland- District of Grove, Inc., home appliance manufacturer, VP's, Ketchum, MacLeod & Columbia -Delaware Broadcasters Asso- Pittsburgh office, relocate in agency's Columbia, S.C., joins Atlanta office, ciation. He succeeds Harry Karr, gen- Washington office as general manager Cargill, Wilson & Acree Advertising as eral manager, WRC(AM Washington. account manager, re- account executive, ) and advertising Other officers: Carl Brenner, VP and spectively. Lee LaMont, associate media director, general manager, wBMD(AM) Baltimore SSC &B, New York, appointed media Ronald G. Nelson, director of research, and WBMD -FM Catonsville, Md., elected director, E. T. Howard Co., also New The Marschalk Co., New York agency, VP; Ted Dorf, VP and general manager York agency. elected VP. WQMR(AM)- WGAY(FM) Silver Spring, Theodore B. Pitman Jr., radio and TV DuLaurence (Duke) Miller, account ex- Md., elected executive secretary, and director and account executive, Do- ecutive, Cooper, Strock & Scannell Ad- Allen Hedgecock, part owner and gen- remus & Co., Boston agency, named vertising, Milwakee, joins W. M. Zemp eral manager, wsux(AM) Seaford, Del., VP. & Associates, St. Petersburg, Fla., elected treasurer. agency, in similar capacity. Snowden M. Hunt Jr., manager, Los Charles W. Vaughn, general manager, Angeles office, Wade Advertising, joins Walter C. Liss Jr., associate creative noncommercial wcET(Tv) Cincinnati, director, & Barnes -Carey Advertising, San Diego, John Blair Co., station repre- elected president, Central Educational as VP in charge of corporate develop- sentative, New York, joins wFvt(Tv) Network, Chicago, serving 22 members Philadelphia as advertising promo- ment. and operating 31 TV stations in 12 Midwest tion director. John R. Harris, executive VP, Grant states. John A. Montgomery, executive Advertising, and VP of Grant Advertis- Jeff Alan, general manager, Continen- director, Iowa Educational Broadcasting ing International, New York, appointed Network, Des Moines, elected to addi- to executive committees of Grant/ AFTRA elects officers tional duties as VP, Central Educational London and Grant /Caracas. Network, Chicago. Bill Baldwin, freelance announcer, Los Seymour Parker, media director, Hicks Angeles, elected national president, Goddard Lieberson, senior VP, CBS & Greist, New York agency, named American Federation of Television and Inc., New York, named senior VP and VP. Radio Artists, New York. Other officers director of CBS. Reporting to Mr. Lie - will Robert B. Hance III, VP and general include: Kenneth Harvey, actor, New berson be president of CBS /Records sales manager, wTTG(Tv) Washington, York, first VP; Joe Slattery, freelance Group, CBS /Columbia Group and Cinema Center named VP, Kelly, Scott & Madison of announcer- actor, Chicago, second VP; Films. Olive J. Davis, New York, agency. Parley Baer, actor, Los Angeles, record- president, CBS Records division, New ing secretary, and Mel Brandt, NBC York, named president\of CBS /Records Kirk Beauregard, executive producer, Group, handling foreign and domestic Campbell- Ewald, Detroit, appointed di- staff announcer, New York, national treasurer. Also elected at July 11 con- recording operations and group diversi- rector of broadcast production. Dennis fication. P. Beck, reporter, Sandusky (Ohio) vention in Seattle were seven national Register, joins Campbell -Ewald Co., VP's: Bill Cole, singer, Los Angeles; Rich Steck, station manager, noncom- Detroit, as PR account executive. John F. Henning, actor, Boston; George mercial wusF(FM) Tampa, Fla., elect- Herman, CBS News correspondent, ed president, Florida Public Radio As- SM Marshall, VP and head of produc- Washington -Baltimore; Bill Hillman, sociation. tion center, Young & Rubicam, Los announcer, San Francisco; Arthur Metz- Angeles, appointed associate manager ler, announcer; Elizabeth Morgan, New William Carpenter, VP and general for Western operations for agency. York, and Rubin Weiss, announcer - manager, WNEW -Tv New York, named Eugene McCarthy, VP, Los Angeles actor, Detroit. VP and general manager, wrro(Tv) office, appointed director of media plan- Washington. Both are Metromedia

62 BROADCASTING, July 19, 1971 stations. Mr. Carpenter became VP KFRE-TV Fresno, Calif., joins KBSC -TV joins Wolper Organization, program and general manager of WNEW -TV in Los Angeles as station manager. producer and syndicator, Hollywood, in 1968. He was formerly VP and Mid- George U. Lyons, general sales mana- newly created post of national syndica- western sales manager, Metro TV Sales, ger, WZZM -TV Grand Rapids, Mich., ap- tion sales manager for TV. Chicago. He succeeds Thomas Maney, pointed acting general manager, WZZM- Nat Nathanson, Eastern and Canadian FM-TV, succeeding the late William sales manager, Four Star Excelsior Re- Dempsey (BROADCASTING, July 5). leasing Co., motion picture distributor, Dale Smith, general sales manager, was- New York, joins Allied Artists Pictures TV Atlanta, appointed assistant general Corp., Chicago, as central division man- manager. ager. Dick Bove, sales manager, KIXL -AM -FM Mark W. Hall, assistant professor of Dallas, appointed station manager. mass communications, Chico State Col- lege, Chico, Calif., joins State TV Cable, Gene Guthrie, general manager, KIKX- division of Western Telecommunica- (AM) Tuscon, Ariz., appointed to simi- tions which operates systems in Concord lar capacity at KRGO(AM) Salt Lake Mr. Carpenter Mr. Maney and South San Francisco, both Cali- City. fornia, as coordinator of local program- who becomes assistant general manager ing. and director of sales of WCVB -TV Boston. Programing Charles Herich, producer -director, Permitee of station is Boston Broad- wTOF Washington, casters Inc., winner of FCC contest to -Tv appointed execu- James W. Monahan, Eastern sales man- tive producer. take over channel 5, Boston, now oc- ager, MCA -TV, joins Metromedia Pro- Jerry Silverstein, TV current events pro- cupied by WHDH -TV. ducers Corp., Hollywood, in newly ducer with Great Plains National In- man- created post of marketing manager. Bruce F. Johnson, VP and general structional Television Library, Lincoln, KFAC -AM Los rejoins ager, -FM Angeles, Melvin Baily, independent producer - Neb., appointed supervisor of TV pro- Metromedia as VP and general man- writer, former VP and program direc- duction, noncommercial wNYE -TV New KLAC(AM) Mr. Johnson had ager, there. tor, WNEW -TV New York, and program York. been head of Metro Radio Sales West director, WOR-TV there, joins Tele- J. Roberti Dark, with KOMA(AM) Okla- Coast operations for six years. Mr. prompter Corp., New York as execu- homa City, appointed program director. Johnson succeeds William Dalton, who tive producer of cable -TV programing. moves to Washington to become head Don Darnell, general manager, KLUR- Herb Benton, production supervisor, of WASH(FM), Metromedia staiton. (FM) Wichita Falls, Tex., appointed CBS-TV New York, joins Public Broad- operations manager, KRGO(AM) Salt William Lauer, general manager, WASH - casting Service there as assistant coordi- Lake City. (FM) Washington, joins WHK(AM) nator of programing. as and general manager. Chris Turner, program director, KLUR- Cleveland VP Don Colapinto, Western sales represen- Both stations are owned by Metromedia. (AM) Little Rock, Ark., appointed tative, MGM -TV, Culver City, Calif., operations manager. Mark D. Smith, general manager, KLAS- Tv Las Vegas, elected to CBS Television Advisory Board. A nudge for Bob Wells Network's Affiliates News Mr. Smith will represent five Western FCC Commissioner Robert Wells, who states and 16 CBS-affiliated TV stations. in the past has expressed an interest in James E. Davis, news director, WJBF -TV Mick Schafbuch, general manager, seeking the Republican nomination for Augusta, Ga., named VP for news of KOA -AM -FM Denver, elected VP of governor of his home state of Kansas Fuqua Television Inc., division of licensee, General Electric Broadcasting next year, has received some encour- Fuqua Communications, station's li- Co. of Colorado. agement for such a venture from the censee. Topeka Daily Capital. Herbert A. Jolovitz, director of govern- Erik Wold, news editor, AP, Oslo Bu- The newspaper, in an editorial on ment relations, National Cable Televi- reau, appointed chief there. He succeeds Republican gubernatorial prospects that sion Association, Washington, resigns George Boultwood, who becomes bu- it headed "GOP Needs Strong Man," end of this month, with future reau chief of AP's Denmark operations. effective discussed Commissioner Wells' possible plans to be announced shortly. candidacy, and concluded: Ted Landreth, assistant foreign editor, CBS News, New York, appointed direc- James E. Way, controller, NBC, New "What they [the Republicans] want tor of newsfilm syndication. He succeeds York, named VP. most of all is a winner-plus a man John Cooper, who retires. Carl George, VP, Nationwide Commun- who could serve the state well as chief Reid, with staff, ications Inc., Columbus, Ohio-based executive. Bob news NBC News joins WKYC -TV Cleve- licensee of WGAR(AM) -WNCR(FM) Cleve- "It could be that Wells is that man." Chicago bureau, land, retires. Mr. George was active for However, the editorial also cited a land as news manager. 38 years in Cleveland radio, 20 of these possible deterrent to Wells's candidacy. BM Lenz, formerly part time with WAVY - years spent as stations' manager. Na- It noted that he recently told friends in Tv Portsmouth-Norfolk -Newport News, tionwide acquired stations in 1955. Topeka that if he should seek the gov- Va., rejoins station as news director. would the first man Wilson, newscaster, WAVY -TV, ap- James W. (Bill) Mansfield, director for ernorship, "he be John high public for news special projects, PR department, Na- ever to give up such a pointed executive producer earn tional Association of Broadcasters, salary" -commissioners $38,000 programs. annually make the race." Kansas Washington, resigns effective Aug. 15 -"to Darrell R. Ralifarro, reporter, WJRT -TV $20,000. to enter private communications -PR pays its governors Flint- Saginaw -Bay City, Mich., ap- vaca- business. Mr. Mansfield has been with Commissioner Wells has been pointed community services director. tioning this month at his home in NAB for last eight years. Ben Walters, with news department, Garden City, Kan. Jay B. Sondheim, general manager, WEAM(AM) Arlington, Va., joins WASR-

BROADCASTING, July 19, 1971 63 (AM) Wolfeboro, N.H., as news and angle Publications, Philadelphia, joins shots, and for advancements in travel- public affairs director. Broadcast Advertisers Reports, Darby, ing matte system. At time of death, he Pa., as chairman for broadcast affairs. was in charge of technical film presenta- John Lindsey, anchorman, KGo-TV San tions for Hall of the Presidents at Walt joins wLwt(Tv) Edward A. Schillmoeller, director of Francisco, Indianapolis Disney World, Orlando, Fla. He is sur- in similar capacity. statistical research and manager of media research section, statistical revived by his wife, Mildred, and two Mark Russell, political satirist and lec- search department, A. C. Nielsen, Chi- sons. turer, joins WTOP-TV Washington as cago, elected VP. James D. Lyons, VP, Sherwood H. Smith, 72, public service commentator on news. A.C. Nielsen Co., New York, appointed director of WFGA -TV Jacksonville, Fla., Frank Kinsman, anchorman, WTOP -FM- product manager of Nielsen Television died July 7 there of cardiac arrest. Mr. TV Washington, joins news staff, WPAT- Index. He succeeds Red Shearer who Smith joined WFOA -TV staff in 1953 in AM-F M Paterson, N.J. retires. field of community programing. He is survived by his wife, Mary, and one Ben Frazier, news director, wons(AM) Joan Ganz Cooney, president, Children's son. Jacksonville, Fla., joins news staff, Television Workshop, New York; Mary wIGo(AM) Atlanta. Wells Lawrence, board chairman and Walter E. Botthof, 82, founder of Standard Rate and Data Service, Skokie, Dave Smith, program director, wwow- president, Wells, Rich, Greene, New Ill., died July 10 at Evanston hospital, (AM) Conneaut, Ohio, joins news staff, York, and Andrew Sarris, film critic for Evanston, Ill. He retired as chairman of WGAn(AM) Cleveland. Village Voice, New York and air personality, WBAI -FM there, named trustees, board in 1969. Survivors include son, Tom Preston, correspondent, Long American Film Institute, Washington. C. Laury Botthof, now president of Island Network news, Suffolk, L.I., company, which publishes catalogues of N.Y., joins WLEE (AM ) Richmond, Va., media rates. as newscaster. International Clifford Goldsmith, 70, writer who Howard Hoffman, reporter, WLKY -TV created Henry Jorge Sanchez, director of TV sales for Aldrich series, which ran Louisville, Ky., appointed sports direc- on radio and TV for 15 years, died in Mexico and Central America, Warner tor. Tucson, Ariz., on July 11. Surviving are Brothers Television, Burbank, Calif., appointed director of Latin American his wife, Kathryn, one daughter, and four sons. TV sales, Mexico City. Promotion Ed Miller, 42, air personality, WNAC -TV Leonard Chaimowitz, director of infor- Boston, died July 11 in New England mation services, CBS Television Stations Deaths medical center, Boston, following long director illness. Mr. Miller joined station in Division, New York, appointed William D. Pyle, 80, broadcast pioneer, of press information for WCBS -TV there. 1966 and was host of Dialing for Dol- died July 1 in Denver. Prior to broad- lars movie show. He is survived by his Douglas D. Mallory, With KOPX -AM -FM casting's first days, Mr. Pyle worked wife, Marie, and one daughter. Salt Lake City, appointed head of sta- with wireless and radio telephone stations' promotion department. tions in Denver region. He moved to Carleton G. Young, 64, who played Pittsburgh, where he worked with other title role in radio's Ellery Queen and Count of Monte Cristo series, died of & broadcast pioneers, including Dr. Lee Equipment engineering De Forest, inventor of radio oscillator cancer July 11 in Hollywood. Mr. Joseph D. Romasco, national sales man- tube and radio amplifier. Mr. Pyle built Young did the Queen series from 1940 ager of industry marketing, Univac data KDZQ(AM) Colorado Springs in 1921 to 1941 and Cristo series from 1943 -52, processing division, appointed director and he went on air with KFXF (AM ) prior to moving to Hollywood. He is of marketing services and systems sup- Denver in 1925. He later founded survived by his wife, Barbara, one port of CATV division, Jerrold Elec- KerV(TV) Denver. He divested himself daughter and two sons. tronics Corp., equipment manufacturer, of his Denver broadcast interests in Charles J. Basch Jr., 75, president of Philadelphia. 1955. Mr. Pyle is survived by his wife, Gibraltar Advertising, New York, died Ralph F. Tufts, manager for finance, Helen, and one son. July 12 of heart attack at his New York data communications products depart- Lindsey Hill Spight, 68, one of original home. Mr. Basch created many adver- ment, division of General Electric, participants in broadcast representation tising jingles for radio and TV, which Waynesboro, Va., appointed manager of by Greig, Blair & Spight, predecessor were heard on both local and network is his GE's visual communication products of John Blair & Co., died July 12 in programs. He survived by wife, operation, Syracuse, N.Y. Visual com- Orinda, Calif. He was involved in busi- Frances, and one son. munication department manufactures ness side of newspapers on West Coast Lawrence M. (Jack) Hurdle, 62, radio line of TV broadcast equipment. until he joined NBC in 1929. In 1933 and TV director and producer, died Bernhard Jakobs, with Shure Brothers he joined forces with John P. Blair and July 12 in Memorial hospital, New Inc., broadcast equipment manufac- Humboldt Greig to form one of first York, following short illness. Mr. turer, Evanston, Ill., appointed chief de- station rep firms in nation. He was Hurdle presented veteran entertainer velopment engineer. based in San Francisco and retired in Jackie Gleason's first network TV pro- 1958 as manager of Blair sales office grams. In mid- 1960's, he became cor- Robert E. Ware, TV studio chief, Au- there. poration consultant for Time Inc. Mr. burn radio, Auburn, Ala., University Hurdle is survived by his wife, Doris. joins Georgia Department of Education Ub Iwerks, 70, director of technical re- Television Services, Atlanta, as director search, Walt Disney Productions, Bur- Robert B. Wilke, 55, director of sales of network engineering. bank, Calif., died July 7. Considered development, RKO General, program pioneer in animated cartoon field, Mr. and commercial producer, New York, Iwerks became associated with Walt died July 12 of cancer, at New York Allied fields Disney in 1919 and completely ani- hospital. Mr. Wilke joined RKO in mated first Mickey Mouse cartoon. He 1960 as a broadcast executive. He is Kenneth W. Stowman, director of sales won two Oscars, for design of optical survived by his wife, Viola, and two development, broadcast division, Tri- printer for special effects and matte daughters.

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As compiled by BROADCASTING, July 6 to cover expenses, including payments to ASCAP which to file reply findings (Does. 17722, 18395). and BMI and interconnection charges. Action July 1. through 13 findings, July and based on KAUS(TV) Austin, Minn.- Minnesota -Iowa Hearing Examiner J. A. Kyle in Greenwood, authorizations and other FCC actions. Television Co. Amendment dated May 11, 1971, S.C. (United Community Enterprises Inc.), AM adjusts contract dated March 7, 1969; effective proceeding, ordered hearing to convene July 15 Abbreviations: Alt.- alternate. ann.- announced. Oct. 1, 1971. First call right. Programs delivered (Doc. 18503). Action July 7. ant.- antenna. aur.- aural. aux.- auxiliary. CATV to station. Network rate raised from $352 to $377; -community antenna television. CH- critical compensation paid at 30% prime time. hours. CP- construction permit. D -day. DA -di- Existing AM stations rectional antenna. ERP -effective radiated power. CBS khz- kilohertz, kw- kilowatts. LS -local sunset. Final actions mhz- megahertz. mod. -modification. N- night. Formula: Same as ABC. PSA- presunrise service authority. SCA-subsidiary WSMW(TV) Worcester, Mass. -State Mutual KUDE Oceanside, Calif. -FCC notified Dolph communications authorization. SH- specified hours. Broadcasting Corp. Contract dated May 19, effec- Pettey Broadcasting Co., licensee, that it acted SSA -special service authorization. STA- special tive May 18 to Aug. 31. Network rate $90; com- unreasonably in limiting time allowed to candi- temporary authorization. trans.- transmitter. UHF pensation paid at 30% prime time. date for Oceanside city council to reply to edi- -ultra high frequency. U- unlimited hours. VHF torial endorsing two of his opponents, and that -very high frequency. vis.- visual. w- watts. '- KTWO -TV Casper, Wyo.- Harriscope Broad- another incident in which KUDE gave free time educational. casting Corp. Amendment dated June 8 extends to four of seven candidates only two days before contract dated July 2, 1967; effective July 2, 1971 election without informing other candidates in to July 1, 1972. First call right. Programs de- time for them to ask for equal time, effectively New TV stations livered to station. Network rate $387; compensa- nullified statutory right to equal opportunities. tion paid at 32% prime time. Action June 30. Other action NBC KACY Port Hueneme, Calif. -FCC authorized Review board in Jackson, Miss., TV proceeding, application of KACY Inc., licensee, for authority granted petition by Lamar Life Broadcasting Co., Formula: NBC pays affiliates on the basis to increase power from 10 kw to 50 kw. Dixie National Broadcasting Corp., Jackson Tele- of "equivalent hours." Each hour broadcast during full rate period is equal to one equivalent KACY Port Hueneme, Calif.-Broadcast Bu- vision Inc., and Channel 3 Inc., all Jackson, Miss., reau granted license covering utilization of night- to enlarge issues to include character qualifications hour. The fraction of total time available for network commercials that is filled with such an- time facilities and pattern for aux. daytime op- against Civic Communications Corp., Jackson, eration. Action July 8. Miss., in consolidated hearing for authority to nouncements is applied against the equivalent operate in Jackson. hour value of the program period. Then. after KDZA Pueblo, Colo. -Broadcast Bureau granted payment on a certain number of hours is waived, CP to install new trans. for aux. to be operated the resulting figure is multiplied by the network from Honor Farm Road, 0.45 mile west of Park station rate. NBC pays station a stated percentage Avenue, Publo. Action July 8. Existing TV stations of that multiplication- minus, usually, 3.59% for ASCAP and BM! payments. KJAN Atlantic, Iowa - Broadcast Bureau Action on motion granted CP to increase ant. height. Action July 6. WFTV(TV) Orlando, Fla. 9 Hearing Examiner James F. Tierney in New -Ch. of Orlando. Contract dated April 23; effective June 12 KVFD Fort Dodge, Iowa -Broadcast Bureau York (WPIX Inc. [WPIX(TV)] and to Forum Sept. 11. Programs delivered to station. Network granted license Covering change in trans. location. Communications Inc.), TV proceeding, granted rate 30% of minus Action July 6. supplemented petition by Forum Communications $725, ASCAP and BMI de- ductions; all equivalent hours multiplied by }CCU Shreveport, La. -FCC notified Radiozark Inc. for leave to amend its application to reflect prime -time rate. Contract applies by one its to one program Broadcasting of Louisiana Inc., licensee, it in- acquisition of principals of interest in only: Saturday Night at the Movies. newspaper, and accepted amendment (Doa. curred apparent liability for forfeiture of $7,500 18711 -2). Action July 7. WNEM -TV Bay City, Mich. -Meredith Corp. for willfully or repeatedly failing to observe provi- Amendment dated May 27 alters contract dated sions of rules by failing to file with FCC copies of amendments to its contract with Mutual Broad- Other action Dec. 15, 1967; effective June 1 to Sept. 1. NBC will contribute $8.500 per month toward furnish- casting System Inc. within required 30-day period, Review board in High Point, N.C., TV pro- ing program delivery. Thereafter it will contribute and for issuing false certificates of performance ceeding, granted Furniture City Television Co., $5,000 monthly. to MBS. Action July 8. applicant in hearing for CP for new TV in High KONE Reno -Broadcast Bureau granted CP Point, extension of time to July 13 to reply to to change ant.-trans. location petition enlarge issues, by - to approximately to Southern Broadcast 2.3 miles north northeast center Reno, near mg Co., hearing for renewal New AM stations of of competing applicant Sutro St. and Ring Road; a of the license High Point (Doa. and to construct new of WGHP -TV ant. system. Action July 9. 18906-7). Action July 7. Actions on motions Hearing Examiner Charles J. Frederick in KNOK Fort Worth -Broadcast Bureau granted Call letter application Youngstown, Ohio and Ellwood City, Pa. (Media CP to increase tower height for addition of FM Inc. and lUD Inc.), AM proceeding. granted ant.; condition. Action July 9. KRAQ(TV), Grayson Television Co., Sacra- petitions by Jud Inc. for leave to amend its ap- KAYE Puyallup, Wash. -FCC granted exten- mento, Calif.-Requests KMUV -TV. plication to show additional programing informa- sion of time to KAYE Broadcasters Inc., licensee, tion, to show National Cable Television Corp.'s until Aug. 20, to file exceptions to initial decision Network affiliations intent to provide CATV service in Mt. Pleasant proposing to deny renewal of KAYE license. township, Pa., and show to intent of Armstrong Previous filing deadline was July 6. KAYE was ABC Utilities Inc. to commence CATV service to notified that commission does not intend to grant Zelionople Boro, Evans City Boro and townships any further extensions. Denial of license applica- Formula: In arriving at clearance payments of Jackson, Marion, Lancaster and Cranberry, all ABC multiplies network's station rate by a tion of KAYE was proposed in initial decision Pennsylvania (Doa. 18768 -9). Action July 1. compensation percentage (which varies accord - of Hearing Examiner Ernest Nash on June 3 ing to time of day) then by the fraction of hour Chief Hearing Examiner Arthur A. Gladstone (Doc. 18929). Action July 8. substantially occupied by program for which com- in Statesboro and Jesup, both Georgia (Commu- pensation is paid, then by fraction of aggregate nity Radio System and Morris's Inc.), AM pro- Action on motion length of all commercial availabilities during proceeding, on petition by Broadcast Bureau extended gram occupied by network commercials. ABC to Aug. 20 time to file proposed findings of fa t Review board in Huntsville, Ala., AM proceed- deducts 2.05% of station's network rate weekly and conclusions of law and to Sept. 10 time in ing, denied petition by Leroy Garrett (Garrett Broadcasting Service) for extension of time to July 21 to file request to enlarge issues. Proceed- ing involves applications of Garrett Broadcasting (WEUP), Huntsville, and WRBN Inc. (WRBN), Warner Robins, Ga., for unlimited time operation (Doa. 19258 -9). Action July 12. EDWIN TORNBERGq Fines WITY Danville, Ill. FCC notified Vermilion & COMPANY, INC. Broadcasting Corp., licensee, ft incurred apparent liability for forfeiture of $3,500 for failure to provide required first class radiotelephone operator on duty and in actual charge of radio trans- mitting equipment employing directional ant., and falsification of operating logs when signed by Negotiators For The Purchase And Sale Of operator who was not actually on duty with actual knowledge of facts required. Action July 8. Radio And TV Stations CATV KCCR Pierre, S.D. and KHAK Cedar Rapids, Appraisers Financial Advisors Iowa -FCC ordered Agruss Broadcasting Inc. to forfeit $2,500 for repeated violations of rules by its stations KCCR and KHAK. Action July 8. New York -60 East 42nd St., New York, N.Y. 10017 212. 687 .4242 Call letter applications West Coast -1357 Jewell Ave., Pacific Grove, Calif. 93950 KIOK, KIOK Inc., Normal, Ill. Requests 408 -375 -3164 WAKC. - KOSG, Cherokee Broadcasting Co., Pawhusk, Ohio-Requests KORN.

66 BROADCASTING, July 19, 1971 granted license covering new VHF translator sta- Summary of broadcasting tion and to specify type trans. Action July 6. K69AC Alamogordo, N.M.-Broadcast Bureau Compiled by FCC, July 1, 1971 granted CP to specify trans. location as 6.6 Not miles southeast of Alamogordo post office, Alamo- On air Total on air Total gordo; make changes in ant. system in UHF Licensed STA' CP's on air CP's authorized translator. Action July 8. KO6FS Dell City, Tex.- Broadcast Bureau Commercial AM 4,328i 3 12 4,3431 53 4,3961 granted CP to change frequency from 82 -88 mhz to 76-82 mhz; change primary TV station to Commercial FM 2,216 1 33 2,250 118 2.368 KSWS -TV Roswell, N.M., trans. location to ap- Commercial 7V -VHF 500 2 10 512a 14 5272 proximately 650 ft. southeast of FAA beacon at Guadalupe electronic site, Pine Springs, Tex., Commercial TV -UHF 168 0 15 1832 74 2692T increase output power to 10 W. and make changes Total commercial TV 668 2 25 695 88 796 in ant. system; change call letters to KO5EP. Action June 29. Educational FM 454 0 17 461 59 520 KI1IP Dell Tex. Educational TV -VHF 80 0 5 B5 5 90 City, -Broadcast Bureau granted CP to change trans. location to approxi- Educational TV -UHF 101 0 13 114 13 125 mately 650 ft. southeast of FAA beacon at Guadalupe electronic site, Pine Springs, Total educational TV 181 0 18 199 18 217 Tex.; change type trans., increase output power to 10 w. and to make changes in ant. system. Action Special Temporary Authorization. June 29. t Includes 25 educational AM's on nonreserved channels. 2 Indicates lour educational stations on nonreserved channels. T Does not include six commercial UHF TV's licensed but silent. Modification of CP's, all stations (Doc. 19021). KI IKA South Lake Tahoe and Meyers, both Bureau, and accepted amendment California- Broadcast Bureau granted mod. of New FM July 6. CP stations Action to change trans. location of VHF translator sta- Hearing Examiner Jay A. Kyle in Mobile, Ala. tion to one mile west of South Lake Tahoe on Applications (WABB Incorporated, et al.), FM proceeding, northwest peak of Tahoe Mountain, Calif., specify Conn. -Board of Education Town of granted petition by Gospel Voice Inc., and dis- type of trans. and make changes in ant. system. Westport, 19226 -9). Westport. Seeks 90.3 mhz, 10 w. Ant. height missed application with prejudice (Does. Action July 6. Action July 7. above average terrain 100 ft. P.O. address Jesup WVWB -FM Bridgeton, N.C.- Broadcast Bu- Road, Westport, Conn. 06880. Estimated con- Hearing Examiner Herbert Sharfman in Virginia reau granted mod. of CP to change studio loca- struction cost $8,685; first -year operating cost Beach, Va. (Payne of Virginia Inc., et al.), FM tion to 2.6 miles south of city limits on US $2,050; revenue none. Principals: Joan G. Schine, proceeding, set certain procedural dates and sched- Highway 70, East Bridgeton; operate by remote chairman, et al. Ann. June 7. uled hearing for Oct. 4 (Docs. 19095 -7). Action control from proposed studio site. Action July 6. Wabash, Ind.- Whites Indian Manual Training June 30. WFAR Farrell, Pa.- Broadcast Bureau granted Institute. Seeks 91.3 mhz, 10 w. Ant, height above mod. of CP to increase nighttime power for aux. average terrain 135 ft. P.O. address cio WERK Other actions trans. to 100 w. and reduce ant. height, ground Radio, P.O. Box 2465, Muncie, Ind. 47302. Esti- Review board in Anderson, Ind., FM proceed- system and top loading; conditions. Action July 6. mated Construction cost $1,450; first -year operating ing, granted request by Broadcast Bureau for Eagle River, Wis. -Eagle River Broadcasting cost $3,000; revenue none. Principals: Joseph extension of time to July 21 to reply to petition Broadcast June Co., Bureau granted mod. of CP of White, chairman, et al. Ann. 7. to enlarge issues as to comparative programing new FM to change trans. and ant.; add vertical New Orleans- Administrators of the Tulane proposals and ascertainment efforts, filed by East- polarization; and change size of transmission line. Educational Fund. Seeks 91.3 mhz, 10 w. Ant. ern Broadcasting Corp. Applications of Eastern Action July 9. Broadcasting and Broadcasting Inc. of Anderson. height above average terrain 176 ft. P.O. address Broadcast Bureau granted mod. of CP's to PO 6823 St. Charles Avenue, New Orleans 70118. for new FM in Anderson, Ind., were designated Estimated construction cost $3,125; first year op- for hearing by order released Oct. 1, 1970 (Docs. (Continued on page 72) erating cost $5,000; revenue none. Principals: 19018 -9). Action July 6. Harry B. Kelleher, chairman, et al. Ann. June 24. Review board in Pittston, Pa., FM proceeding, granted request by P.A.L. Broadcasters Inc., for Final actions extension of time to Aug. 6 to file exceptions to initial decision released June 8 (Doc. 17885). Ardmore, Okla. -FCC denied motion filed by Action July 8. Arbuckle Broadcasters Inc., to add licensee of An Outstanding KVSO(AM) Ardmore, as party in hearing proceeding on competing FM CP applications of Initial decision Douglas C. Dillard and Arbuckle Broadcasters Hearing Examiner Millard F. French proposed (Does. 19198 -9). Action July 8. grant of application of K & M Broadcasting Co. 5 KW AM for CP for new FM to operate on ch. 224A at Actions on motions Catlettsburg, Ky. (Doc. 18440). Ann. July 7. Hearing Examiner Basil P. Cooper in Murphys- Call letter applications Transmitter... boro, Ill. (Radio Station W.I.N.I. and Sunshine Broadcasting Corp.), FM proceeding, continued Stereo Broadcasting Inc., Auburn, Neb. -Re- evidentiary hearing to Sept. 22 (Does. 19224-5). quests KAUB(FM). Action July 2. Adelphi University, Garden City, N.Y. -Re- Hearing Examiner Basil P. Cooper in Donald- quests WALI(FM). Valley sonville, La. (Lafourche Enterprises Inc. Nassau College Association Inc., Garden City, and Soul Broadcasters), FM proceeding, granted N.Y. -FM. joint request for aproval of agreement filed by -Seeks WNLI applicants, as supplemented by affidavit of its principal filed March 4 and statement identifying person initiating the negotiations; and approved Existing FM stations supplemented agreement; dismissed with prejudice application of Roth E. Hook, James A. Final actions Wayne, George Julian and Lyle Joseph Schene- peti- nayde, partnership trading under name of WAMX -FM Ashland, Ky. -FCC denied the Soul 94 licensee, waiver Broadcasters and retained in hearing application tion by Stereo Inc., for ruling, or required grant of Lafourche Valley Enterprises (Docs. 19004 -5). other relief from commission's fee of Action June 30. Action July 2. $1,800. Examiner WZND(FM) Helena, Mont.- Broadcast Bureau Hearing Frederick W. Denniston in granted mod. of license to change trans.; make Lake Oswego and Milwaukee, Ore. J. (Walter M. changes in transmission line. Action July 6. Kraus and Williamette Broadcasting Co.), FM proceeding. by joint petition by applications, post- KPFT(FM) Houston - Broadcast Bureau poned prehearing conference from July 9 to July granted CP to change trans. location to 2901 30, and postponed without date hearing now Frick Road, Houston; make changes in ant. sys- scheduled for July 12 (Docs. 19209 -10). Action tem; ERP 49 kw; ant. height 440 ft.; remote July 7. control permitted. Action July 9. Hearing Examiner Arthur A. Gladstone in FCC denied application by Citizens Communi- For reliability, economy and Wailuku, Hawaii (John Hutton Corp. and Kirk cations Center (CCC) for review of FCC staff Munroe), FM proceeding, in absence of Presiding action denying requests for additional time to a high fidelity sound, the CCA Examiner Sharfman, postponed indefinitely hear- answer oppositions to petitions by CCC and others AM 5000D is :unsurpassed. ing presently scheduled for July 13 (Docs. 18991- for denial of proposed transfer of five television 2). Action July 7. stations from Time -Life, Inc., to McGraw -Hill Inc. Contact your CCA representa- Hearing Examiner Isadore A. Honig in Roch- tive or, ester and Henrietta, N.Y. (Auburn Publishing Rulemaking action better yet, - ask Co., at al.), FM proceeding, on the examiner's 'your "Good Sounding" fellow own motion, postponed further hearing scheduled FCC amended FM table of assignments, sub- for July 7 to later date to be specified by further stituting ch. 292A for 252A at Demopolis and broadcaster. order (Docs. 18674 -6). Action July 2. 251 for 225 at Fayette, both Alabama, and assign- ing channel 224A to Arab and Talladega, both Hearing Examiner David I. Kraushaar in Alabama. Action June 16. CCA ELECTRONICS CORP. Omaha (Pier San of Nebraska Inc.), FM pro- GLOUCESTER CITY, N. J. ceeding, granted petition by applicant for leave CCA] (609)- 456 -1716 to amend its application in order to incorporate Translator actions additional survey data requested by Broadcast K1OHL Virginia City, Mont. -Broadcast Bureau

BROADCASTING, July 19, 1971 CLASSIFIED ADVERTISING

Payable in ad . Check or money order only. Help Wanted 30f per word -$2.00 minimum. Situations Wanted 25f per word -$2.00 minimum. All other classifications 35f per word-14.00 minimum. Applicants: If tapes or films are submitted, please send $1.00 for each package Display ads. Situations Wanted (Personal ads) -$25.00 per inch. All others -$40.00 to cover handling charge. Forward remittance separately. All transcriptions, pho. per inch. 5" or over billed at run -of -book rate.- Stations for Sale, Wanted to tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING Buy Stations, Employment Agencies, and Business Opportunity advertising require expressly repudiates any liability or responsibility for their custody or return. display space. Agency commission only on display space. No charge for blind Deadline for copy: Must be received by Monday for publication next Monday. box number. Please submit copy by letter or wire. No telephone calls accepted without Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036.

Radio Help Wanted Announcers continued Technical continued Management Wanted: Morning man who understands vital need Experienced, professional chief engineer for lead- of community involvement and who is steady and ing California stereo station. Give full details. Wanted -General Manager for small university sta- reliable and in his late 20's or early 30's for a Reply in confidence to Box G -107, BROADCASTING. tion beginning FM broadcasting, part time, some southern Ontario major market -lovely family type professional experience in station management, town. Excellent position for the right man. Cana- An excellent station in a mid. western market under is for a family with metropolitan New York area. Contact Box G -82, dian preferred or someone familiar with Canadian 20,000 looking man ambition BROADCASTING. culture. Please send audition tape. Apply Box and at least 4 or 5 years basic engineering experi- G -136, BROADCASTING. ence. Opportunity is outstanding; pay is excellent. General manager for midwest FM station owned Send resume. Box G.126, BROADCASTING. by a major-market broadcast chain. Must be self - Announcer -first phone. Some night work. MOR starter, with heavy sales experience. Will have day, rock night. Some copy and production. $125 Immediate opening for combination Chief Engineer/ up tempo MOR complete charge of operation. Box G -134, BROAD- plus insurance. Carolina small market. Replies con- announcer for beautiful Southern CASTING. fidential. Box G -152, BROADCASTING. California market. Excellent facilities. Must be experienced and strong in both areas. Permanent. AM/ Station manager, new AM east coast metro area, Mid -Atlantic suburban station has opening for ex- FM. Resume and air check to Box G -161, BROAD- MD, sales oriented, familiar with FCC rules. Please perienced announcer who can also handle local CASTING. send resume and verifiable track record to Box news. MOR- contemporary sound; local news and G -147, BROADCASTING. sports; 5000 watts. Box G -165, BROADCASTING. CE. announcer. Growing, professionally managed Class 4. Neat, conscientious engineering counts here. Wanted immediately- mature announcer ready for Florida, experienced D.J. personality for expanding KRAL, Rawlins, Wyoming, 307/324 -2711. Mr. Wills. managerial administrative responsibility handling staff in top MOR station located near Disney World. small staff. FM operation. Heart of vacationland- Send air check, resume, references Box G -183, Man with first phone for transmitter. Will train Maine. Box G.171, BROADCASTING. BROADCASTING. beginner. WAMD Aberdeen, Maryland 21001.

G I manager with sales ability and knowledge Maryland MOR has excellent position available for of all phases needed by northern N.J. AM -FM. experienced announcer. Stable, mature person only. Mature engineer with first license for chief. Experi- Send resume and sales record with letter. Box Send tape and resume. Box G.185, BROADCASTING. ence in maintaining AM and FM stereo transmit- G -175, BROADCASTING. ters, plus audio, absolutely required. Willingness Tan your hide and improve your talents "More to accept direction and work with owner a must. Music" rocker needs jock. KHLO, Hilo, Hawaii. Give complete outline of experience and ability; Sales include photograph. Need car. Salary $8,000.00 Opening soon- board, MOR, C /W, news, features. plus, depending on past experience and ability. Advanced sales training provided experienced radio- Some play -by -play if qualified. Send application man with drive. College or equivalent business General manager, WEPM, P.O. Box 767, Martins- and audition tape. Station Manager, KOFO, Ottawa, burg, W. Va. 25401. experience. Prefer businessmen type 25 or over. Kansas 66067. Start at modest guarantee and leap forward as you apply what you learn. Midwest city under 50,000. Experienced, big voice morning announcer. 3rd, Audio engineer to maintain and install new equipment in recording center and Resume, photo. Box F -220, BROADCASTING. endorsed required. We're 5KW, NBC, MOR. Send studio, production tape, resume, salary. Rollie Moore, KTFI, Box 65, FM broadcast station complex. Position would be Immediate opening -Top -fifty market. Send resume. Twin Falls, Idaho. Don't phone. permanent and located in St. Paul, Minnesota. Box G -37, BROADCASTING. Additional duties may be assigned at sister FM First ticket dee maintenance. stations in Minnesota. Educational Radio Network. Immediate opening at top 10 market contemporary jay. No Late afternoon tour. Excellent salary. Experienced. For pop - Position offers challenge in complex audio center station for self -starting salesman, to take over and network transmission system. Contact: William account list presently billing $8,000.00 per month. contemporary 5000 watt station. Great area. Resume and tape immediately. Tim H. Kling, President Minnesota Educational Radio, Can lead to sales manager within year. Box G -135, Burns, Program Director, WAHT, P.O. Box 15, Lebanon, Penna. Inc., St. Paul Arts and Science Center, 30 E. 10th BROADCASTING. Street, St. Paul, Minnesota 55101 (612) 224.4711. Midwest opening for salesman- newsman. Salary News /sports. Short board shift. P.B.P. Football/ and commission, $7,800 guaranteed. Resume, photo. basketball. Experience preferred. Send resume and News Box G -142, BROADCASTING. tape: WCSS, Amsterdam, N.Y. 12010. Wanted immediately- medium size market in north- Salesman ... N.C. single market. Excellent facility Suburban northern Virginia stereo FM needs ma- east. Box G -38, BROADCASTING. and opportunity. Start $125 plus commission, travel, ture- voiced staffer with a minimum five years ex- insurance. Replies confidential. Write Box G -151, perience and polished commercial delivery. Excel- 45 min N.Y.C. If you're young, single, and eager BROADCASTING. lent working conditions and salary negotiable. to get the necessary experience to grow and de. Send tape and resume to John Morrissey, c/o velop as a first rate broadcast journalist join Salesman with such an outstanding record of past WEZR, 3909 Oak Street, Fairfax, Virginia 22030. success that you can afford to be selective. If you a first ra'e Westchester station. Need 3rd fulltime guy or gal can and write local news. prefer to live in medium size market with good Stable Wisconsin good music station near Mpls- who dig Send tape and resume. Equal oppor- economy, real challenge, come live in the Rockies. St. Paul needs experienced, mature announcer. Must nonreturnable tunity Box G -115, BROADCASTING. Must be competitive. References. Box G -162, be 3rd endorsed and dedicated to programing ex- employer. BROADCASTING. cellence. Send tape, pix, salary requirements and KIXZ needs second man two man resume to Bob WIXK- AM -FM, New Amarillo for Sales mgr. 8 salesman- complete Smith, experienced, professional, Richmond, Wis. 54017. We demand loyalty, integ- news department. Strong local with emphasis on creative. Small market near Pittsburgh. Draw vs. actualities. Six hour air shift, plus duty in mobile rity and a professional attitude. We offer the same commission, no charge Pay Fast paced, Tape, -back. on billing, beau- in return. news unit. authoritative delivery. tiful area, recently remodeled station, staff recre- resume to Joe Fields, News Director, Box 10,004, ational facilities, fine equipment, fine staff- 24 -hr: a- We need you but we won't promise anything we Amarillo, Texas 79106. day MOR. Heavy sports. Operation in the Black. can't deliver. Opening for evening announcer with Contact Bill Ellis, General Manager, WCVI, Con - some experience and exceptional ability who wants We are building the best small market local news nellsville, Pennsylvania 15425. Phone (412) 628- to sharpen skills in a good small station. Man or operation in the USA. If you are experienced and 1111. woman. Good working conditions, reasonable salary. can dig, write and report objectively; if you are Write: Arch Harrison, WJMA, Orange, Virginia politically independent; and if you truly believe 22960. you can help us reach our goal, send tape, pix, Announcers salary requirements and complete resume to Bob Group operator searching for talent for top 40 and Upper Michigan- northern Wisconsin recreation area. Smith, WIXK- AM -FM, New Richmond, Wis. 54017. MOR stations in midwest markets. Production abil- Major ski area with fabulous fishing and hunting. We demand loyalty, integrity and a professional ity a plus. Send tape, complete resume and earn- Need first class ticket announcer. Send tape and attitude. We offer the same in return. complete resume to Bob Knutson, Manager, ings. All applicants will be notified. Box G -92, General Experienced, professional news WJMS, Box 250, Ironwood, Michigan 49938. News anchorman. BROADCASTING. voice for New York's WRFM. Must have good writing, take -charge voice. Immediate opening. Versatile morning man needed Mid -west rocker needs mid -day first ticket jock editing skills, authority, good spot for the man. Send tape and for one of Pennsylvania's leading radio stations. strong on production. WJPS, Evansville, Indiana. Excellent right Happy, bright, clever and above all entertaining. (812) 425-2221. resume to WRFM, 485 Madison Avenue, New York If you've got it, you could join this major group 10022. operation. Company benefits. Make your move now If you love traffic, production, news gathering, Newsman who really enjoys digging for local -send tape and resume to Box G-93, BROAD- running a tight dee¡ay program, you're what I'm news. air Stability and CASTING. looking for. If you really don't love radio, forget Professional delivery. punc- tuality a must. Beautiful medium Colorado market. this ad. Send resume, non -returnable tape to: Paul Night jock for New England contemporary station. EOE -M /F. Sidney, General Manager, WLNG AM and FM, Box Call Don Bittle 303 -243.1230. Salary $85 with chance to grow. Many benefits. 815 Sag Harbor, Long Island, New York 11963. Not a rat race. A good place to work. Box G -110, Programing, Production, Others BROADCASTING. All new countrwestern station needs 2 jocks Experienced contemporary disc jock for medium Send tape- resume to WNRS, P.O. Box 5, Ann Arbor, Genius needed for copy, production and talk pro- northeast market. Pleasant area, frequent raises, Michigan 48107. (313) 663-0569. gram, WHMI, Howell, Michigan, thirty minutes from profit sharing, bonus plan, hospital and life insur- Detroit, Lansing, Ann Arbor. ance and professional people to work with. We Technical want you to stay and grow with us. Send tape Best North Alabama market-popular FM- looking and resume and salary requirements in first letter. Need chief engineer. announcer for southeastern for dedicated producer -on the level- handle sales All tapes to be returned. Box G -111, BROADCAST- AM -FM stereo operation. Send resume with refer- plus -attractive participating basis. Box 4144, Hunts- ING. ences to Box G-76, BROADCASTING. ville, Alabama 35802.

68 BROADCASTING, July 19, 1971 Situations Wanted Announcers continued Technical continued Management Top rated D.J./M.D. for modern country music Experienced engineer -would like to help radio format family, first phone, available now. stations who can not afford a full time engineer -would like to set up a chain of stations who Your station not a credit to the community, a debit Phone 515 -295 -2695. would share a part time engineer. Experience; to your bank account? You've got problems. Let me 100% en- Director of Engineering, chief engineer, involved help. South. Box G-29, BROADCASTING. Drown Drake with Jack Daniels, proof tertainment . . 5 years, veteran, 1st, college. in building stations, manufacturing of broadcast equipment, automation. Reference upon request. Soul P.D. or operation manager production, first 301 -552 -2352. S. K. Burbridge, 217 -285-6647, Pittsfield, Ill. phone. Box G -84, BROADCASTING. All night preferred- experienced D.J. with 3rd and 62363. Objective management. Decade multi -media ex- news experience prefers New York /New England + 914 -268- perience w /heavy on -air background. Former Army all night show. Any format. Call Scotty News officer; 28; married; expecting twins any day; now 7876. completing MA. Opportunity more important than DJ, young, tight board, news, commercials, ready location. min. Available immediately, write C & W first phone dj; B.S. -journalism. News/ $9K Telephone talk experi- now. Box G -87, BROADCASTING. Box G -154, BROADCASTING. music director background. ence. Relaxed delivery; i maginative copy /production; authoritative news. Good voice. Will travel to Sportscaster, experience includes New York air Need S producing mgr.? 18 yrs. exp. MOR, rock, medium market station. One year solid exposure, leading harness track caller, can do country. Jock, sales, you name itll 31 yrs. old, with any stable 24, basketball, color, production, writing ability. Box family of 6. Active in community from Shriner to experience. Don Martin graduate. Married, draft , G -112, BROADCASTING. PTA. Currently employed. Ready to move for right exempt. Available August 23. Ta resume, refer- offer. Box G -160, BROADCASTING. ences- Rollin Astra, 450 South Lafayette Park Place, #218, Los Angeles, 90057, California. (213) 383- Sports -play -by -play- experienced D.J. -MOR and Military serv- Operations /program manager seeks new opportunity. 5034. C&W- strong news -good production. ice Box BROADCASTING. Put my 15 years experience, all phases VHF /UHF completed. G -118, in up MOR. First phone, operations, to work for you. Includes putting 3 new One year experience -tempo stations on air. Self- starter, accustomed to much married; extreme potential; Brown Institute gradu- Radio-television newsman. 28. Family, Twelve years responsibility. Box G -186, BROADCASTING. ate. No graveyard shift, Locate Midwest or Atlantic in the business; all facets. Finishing journalism Coast. Randy Swingle, McArthur, Ohio 45651 (614) masters. Box G-149, BROADCASTING. 596 -5093. Sales Newsfilm cameraman looking for spot after August Need a good jock? You can have one with a first, degree completion. Service completed. Experienced Sales dawn? Programing problems? Young, en- some experience, single, service over, and willing in news. Box G -157, BROADCASTING. thusiastic, professional management team available. to move. Contact Loren W. Aumick, 113 N. Van Top billing. Have ideas, will travel . will jock, Ness, Fresno, Calif. 93701. -by to Top rated experienced sports reporter. Play -play program, and sell it. Contract expiring. Desire baseball, football, basketball all sports. College and BROAD- relocate. Write immediately. Box G -169, Young teacher-graduate student desires return to DJ professional. Radio and TV. Including network CASTI NG. work. Two years professional, four years college broadcast and telecast. Available because of new experience plus year as Army TV producer- director. ownership change in format. Idea man. Can take Mature sound, enthusiastic, knows music, can com- charge of sports operation and make it work. Box Announcers municate. Jeff Benton, 215 8 -1373 or 565 -4378. -MU G -164, BROADCASTING. Announcer with first phone, one ratings, ambition, family, looking for position with good medium or Number one rated, top 20 market, middle of road personality desires return to broadcasting- preferably Young aggressive, and experienced electronic jour- major market station. Will travel. Box G -32, BROAD- nalist wants to move up. Box G -172, BROAD- CASTING. in combination on -air plus sales situation. 513- 825.5472. CASTING. Experienced announcer, newscaster, salesman, ver- Quality personality plus fantastic production talent News and sports man in top 100 market wants satile, creative, tight -board, third -endorsed, finish- sports opportunity with play-by -play. Experienced ing first, will relocate. Box G -49, BROADCASTING. all rolled into one. Fine track record. P.D., M.D., TV experience. Call now 305/929 -3564. in play -by -play and in reporting and anchoring on radio and television. Box G -173, BROADCASTING. Hard working rock jock wants stable position with Experienced, dedicated, knowledgeable broadcaster a future. 3t/2 years experience. Programing background, good voice, tight board -strong on produc- w /first-B.S. degree- management background. Im- Are you looking for someone who can do sports and tion and news. Married -1 child. Box G -79, BROAD- mediately available for "Pro" station staff. and sell? Someone whose family has agreed CASTING. Prefer modern country-other formats considered. to relocate if the right spot is discovered? One "Tony Martin ": 1- 314 -353 -2452. who has experience not only in sports and sales with a 50,000 watt station, but production, man- First ticket, tight pro sound, 2 years, MOR, C&W, First phone, 3 years major market experience, pro - agement, copywriting, et cetera? Then contact or contemporary, young and dynamic. Box G -130, BROADCASTING. graming and production ability, excellent refer- me .. , Box G -174, BROADCASTING. ences. Top 40, contemporary, or semi- underground. Jon London, 9807 Lakeford Lane, St. Louis, Mo. Experienced young sportscaster- college basket- First phone , . . four years experience . . . audi- 63123, 314- 631 -0980. ball and football play -by -play Los Angeles area. ence pleaser . . . stable high ratings presently employed Box G -138, BROADCASTING. Excellent sports background. Box G -182, BROAD- First phone, experienced top 40 announcer, heavy CASTING. voice, draft exempt, 513 -891 -6084. Announcer /play -by -play. Married- four(4) years in present job -Ist phone, desire to settle with me, Black female, DJ, newscaster, 26, single, third en- Gifted PBP. Experienced. Major university basket- dium market sports minded station on the east dorsed. Beginner seeking to start radio career any- ball, football, baseball. Also writing reporting coast. Box G -141, BROADCASTING. where. Top graduate student from N.Y.C. School news. Box G -184, BROADCASTING. of Announcing and Speech. Hours and salary open. Black jock, rock or soul. N.Y. experience. Available. Resume /tape. Write Stella Lewis, 2150 Bedford Ave., Broadcast journalist. Ten years radio experience. Box G -145, BROADCASTING. Brooklyn, N.Y. 11226. University graduate. Married. Immediate availability. Seek position as major market reporter or Disc jockey- experienced, dependable, versatile, tight Experienced, 1st phone, top 40 or soul, wants small- medium market news director. Jack Marlowe, board, third endorsed. Box G -148, BROADCASTING. major markets in San Francisco, Los Angeles, Cali- 1748 South Willard Avenue, Janesville, Wisconsin fornia, Southern states. After 5:30 (203) 522-0871. 53545. Announcer -some experience, fantastic deep voice, personality, Relocate. open. MOR diction. Salary Reliable, wake up man -will work any hours. Has South -southwest -experienced news director Box G.159, BROADCASTING. first phone. 24 years old. Experience in news, music, football PBP . talk show . . married 34, and talk shows. If interested please call AC 612- - reliable . . . call 606- 743-4949. Newscaster, disc jockey, aggressive salesman, ex- 771 -2350 for tape and resume. perienced, tight board, creative, musical background, married. Third endorsed. Box G -166, Programing, Production, Others BROADCASTING. Situations Wanted Technical Top 15 market P.D. desires new challenge with con- Long on experience, great voice, tight contemporary Experienced 1st, 49'ish, has resume for you. Long genial station. All formats considered. All replies sound. P.D. looking for the right deal. Employed of a six week wonder. answered. Box G-150, BROADCASTING. now but ready to move. Box G -167, BROAD- Box r ex erieOADCAheI ÑGce CASTING. Not a beginner ... It's experience that counts . Experienced, reliable, practical 1st phone engineer. mine pay off for you. Four years in the First -phone will -P.D. C.E. announcer -versatile. Will Southwest. Permanent. List abilities, references, etc. business. Any format, but prefer top -40 or con- work like hell right organization. Box G-168, for Box G -64, BROADCASTING. temporary MOR. Good production is my specialty. BROADCASTING. Prefer the West, but all locations considered. Mature experienced chief engineer major regional (Hopefully) this ad will appear only once, so Philly soul personality R&B, top 40 seeks station desires change. Long experience all phases broad- hurry. Serious inquiries only please. Call Dave, Box G -170, BROADCASTING or (215) 747-2211. cast engineering. Deep southeast. Box G -80, 307- 237 -9661. BROADCASTING. Sportscaster seeks heavy PBP schedule. Four years major college & pro team experience. Box G -180, TELEVISION BROADCASTING. Transmitter engineer 5 KW AM directional and FM stereo station looking for station with future. Will School Principal turned announcer, first phone, ex- consider anywhere between Nome, Alaska and Help Wanted Management perienced, 32. Box G -181, BROADCASTING. Punta del Fuego, South America. Engineering and AFRTS announcing experience. Box G -177, BROAD- Local sales manager opening soon for southwestern Experienced -1st phone personality jock for medium CASTING. VHF station. Wonderful town to raise a family. or major rocker. Box G -188, BROADCASTING. Beautiful landscape of forests and lakes. No traffic Los Angeles, California area; transmitter engineer, jams. Clean air and water. Forward-thinking, grow- 3rd endorsed; draft exempt; single; rock jock, pro- 20 years AM mostly 50 KW, age 49. First phone. ing city. Station has competent, goal- oriented staff. duction, experience, but will work any format; Box G -179, BROADCASTING. Base salary plus percentage of sales. A real chal- need commercial experience, will relocate. Robert lenge to a proven winner, with documented suc. Powers, 914- 238 -3390. 25 yrs. old, married, first class engineer with 3 yrs. cess in television retail sales. Must be strong per- experience, seeking position with medium market sonal salesman with administrative ability and be 1st phone, promising, eager, sincere. 23, single, top -40 station. Alrcheck and resume available. Con- able to prove it. Prefer sales management experi- draft free. 1 year experience. Paul Krakus, 1 -513- tact Alan Bianco, 3094 Lynnwood, Streamwood, ence. Send resume and current picture in strict con- 825 -2430. Illinois 60103. AC 312 -289 -5151. fidence to Box G -94, BROADCASTING.

BROADCASTING, July 19, 1971 69 Announcers News continued Miscellaneous continued

Opening August 1st for staff announcer. Must be News director at top 25 station with number one Prizes! Prizes! Prizes! National brands for promo- able to handle evening weather shows and taped ratings seeking new challenge. 22 years experience, tions, contests, programing. No barter, or trade on-camera commercials. VTR audition and personal last 10 as news director of a fully professional better! For fantastic deal, write or phone: interview required. State salary needed 1st letter. news operation. Box G -176, BROADCASTING. Television B. Radio Features, Inc., 166 E. Superior Box G -187, BROADCASTING. St., Chicago, Illinois 60611, call collect 312 -944- TV weatherman. AMS professional with experience 3700. Radio-TV -host- producer- writer needed at Penn State seeks relocation. Midwest preferred. (312) CE 4- University for farm, home, garden, and ecology 3781. Automation Tapes! Library sold outright or sub- broadcasts. Over $10,000, plus vacation, medical, scribe: 90 new songs monthly. Formats: Contem- educational, other benefits. Require degree, experi- Experienced TV sportscaster with radio play -by -play. porary, MOR, Country. Response Radio, Box 150, ence, on -air personality, drive. Send resume and Available immediately. Midwest. Fam. Norm Wolf, Lafayette Hill, Pa. 19444. SOF or VTR to Cordell Hatch, 13 Armsby, Univer- 1429 Av. Schofield, Wisc. 54476. Phone Grand "Free" catalog . . everything for the deejayl sity Park, Pa. 16802. An equal opportunity em- (715) 359-3010. Comedy, books, airchecks, wild tracks, old radio ployer. shows, and morel Write: Command, Box 26348, Programing, Production, Others San Francisco 94126. Technical BBC -produced live 13 week popular classics concert Award winning continuity writer, slide to chroma TelePrompTer is for series -under $20.00 per show most markets. 301- Corporation selecting personnel key, speed, originality, salesmen's buddy. Box the positions in both operating CATV 656.9609. following G -125, BROADCASTING. systems and new systems beginning construction: 4±1 brightens programing! 350 fresh, technician: Minimum 7 years direct experi- Gagorama Chief of TV producer- director /cinematographer -editor, BA, Hanlon, 3736 -A ence in CATV system test, maintenance, operation, funny one -liners, $3.00. Richard top ten experience, military complete, interested in North Pennsylvania, Indianapolis, Indiana 46205. layout, head -end work, customer service, manage- medium market with creative opportunities. Box ment of personnel and vehicles, and construction G -140, BROADCASTING. Attention DJ's, PD's! We have the exclusive Electro- practices. Radio -telephone license but not necessary. vox "Talking Moog" personalized promos just $8.00 Construction manager: Minimum of 5 years experi- Children's show or production assistant. Experi- each. 1200 foot reel of character voice drop -Ins, ence in CATV system construction, customer service enced. Box G -155, BROADCASTING. comic sounds -$8.00. Also free sample tape and installations, plant rearrangements, strand mapping, literature on custom promos, commercials, ingles pole line engineering, to supervise contractors dur- Copywriter: College graduate, experience network and more. Mother Cleo Productions, Studio B, ing new plant construction, provide liaison with TV, publicist recording industry. Relocate. 26, single. Box 521, Newberry, S.C. 29108. engineering, coordinating flow of materials, etc. Diversified samples. Jerry Klein, 7 John Smith Maintenance technician: Minimum of 4 years direct Drive, West Hartford, Connecticut. 203 -521 -0825. Program directors: Realize the full potential of your experience in CATV system test, maintenance, op- youth market. Progression -an exciting new pro- eration, head -end work, customer service and serv. Aggressive, ambitious, creative young man needs gressive rock music format that will bring your FM largest ice installation. Join TelePrompTer, the and job. M.A. telecommunications. 4 years experience station high ratings in the 18 -34 age group. For most active CATV operator for the best opportuni- as independent producer, director, and writer for further details, contact Automation Programing TelePrompTer - ties! Send resume to Roger Wilson, radio, TV, theatre, and advertising. Seeking posi- Auto Pro, Box 914, Adelphi, Md. 20783. Progres- Corporation, 50 West 44th Street, New York, New tion as director or writer with northeastern or mid - sion may be the answer. . . . York 10036. Atlantic station or CATV system. Resume and cre- dentials on request. Write: E. R. Witt, 4361 Clark - News wood Pkwy., Cleveland, Ohio 44128. INSTRUCTIONS Meteorologist needed for on -air work in major To Buy Attention Broadcast Engineers: Advance yourself. market VHF television station with complete weather Wanted Equipment Earn a degree in electronics engineering while you facilities. Only experienced on -air professionals will remain on your present ¡ob. Accredited by Accredit- We need used 250, 1 10 be considered. Send resume to Box F -251, BROAD. 500, kw & kw AM and ing Commission, NHSC. Course approved under FM CASTING. transmitters. No ¡unk. Guarantee Radio Supply G.I. bill. Be a real engineer- higher income, prestige, Corp., 1314 Iturbide St., Laredo, Texas 78040. security. Free brochure. Grantham School of Engi- neering, 1505 N. Western, Hollywood, California Programing, Production, Others Small television station will pay cash for good TR -3 color video -tape machine. Call collect: Mr. Oakley 90027. Phone (618) 253 -7837. Producer -writer for Kentucky Educational Televi- First class FCC License theory and laboratory train- sion. To produce and write programs for state, ing in six weeks. Be prepared . let the masters regional, and national broadcasts. Should be ex- For Sale Equipment in the nation's largest network of 1st class FCC perienced in television and film production. Mini- licensing schools train you. Approved for veterans` mum of two years experience as a producer - Reliai- styroflex. Large stocks- bargain prices- tested and accredited member National Association of writer. Salary open. Position available now. Box and certified. Write for price and stock lists. Sierra Trade and Technical Schools. Write or phone the G -73, BROADCASTING. Western Electric, Box 23872, Oakland, Calif. 94623. location most convenient to you. ELKINS INSTI. Phone (415) 832 -3527. TUTE in Texas, 2603 Inwood Road, Dallas, Producer -directors for Kentucky Educational Tele- Texas 75235. Phone 214- 357 -4001. For vision. To produce and direct instructional and sale, extremely reasonable, 200 foot insulated, in 160 Van Ness, public programs for state, regional, and national lighted Truscon tower now in use. Available August ELKINS California, South San 1971. Box E Francisco, California 94102. Phone 415- 626 -6757 broadcasts. Minimum of two years experience as -287, BROADCASTING. a producer- director in color television production. Gates Criterion 80 Stereo cart machine. Playback ELKINS in Connecticut, 800 Silver Lane, East Hart- Salary open, dependent upon experience. Position only. Factory fresh, factory carton. $895. Box F -154, ford, Connecticut 06118. Phone 203 -568.1110. available now. Box G -74, BROADCASTING. BROADCASTING. ELKINS in Colorado, 420 South Broadway, Denver, Top 15 station is looking for young, brilliant, PCP -70 Norelco Portable color camera with back Colorado 80209. Phone 303 -744 -7311 aggressive, imaginative producer for prime time pack and harness assembly, viewfinder, lens, Plumbi- magazine-variety type program. Please send re- con tubes, Contour module with "Comb" filter. ELKINS in Florida, 1920 Purdy Avenue, Miami sume. Box G -103, BROADCASTING. "Varichrome," encoder, color bar generator 100' Beach, Florida 33139. Phone 305-532-0422 mini cable and PCP -70 instruction manual. 841,500. Box G -153, BROADCASTING. ELKINS in Georgia, 51 Tenth Street at Spring, TELEVISION N.W., Atlanta, Georgia 30309. Phone 404. 872 -8844 RCA BTF 5D FM transmitter, FCC specs, tuned to in Illinois, N. Avenue, Situations Wanted Announcers 97.9 MHz. RCA Harmonic output filter for 3 inch ELKINS 3443 Central line. Collins 37M 6 Bay FM antenna with de -icers Chicago, Illinois 60634. Fhone 312 -286 -0210 Versatile and professional. Weather, sports, com- WEVD -FM 1700 Broadway, New York, N.Y. 10019. in Louisiana, St. Charles Avenue, mercials, talk shows. Solid background with best ELKINS 333 News Orleans, Louisiana 70130. Phone 504-581 -4747 references. Box G -178, BROADCASTING. Radio station transmitters: Dallas -Fort Worth Regional Airport extends the date for opening proposals for ELKINS in Minnesota, 4119 East Lake Street, Technical 50 KW and 5 KW AM transmitters from July 20, Minneapolis, Minnesota 55406. Phone 612 -721.1687 1971, to September 20, 1971. Both transmitters are Switcher, first, studio, transmitter, New York any- in operating condition and are surplus due to re- ELKINS in Missouri, 4655 Hampton Avenue, St. Louis, 63109. Phone where. 315-478 -8896. Box F -240, BROADCASTING. location of Stations WFAA /WBAP from the Airport Missouri 314 -752-4441. site. For particulars see our ad in this magazine, ELKINS Progressive chief engineer and manager, dated May 17, 1971. in Ohio, 11750 Chesterdale Road, Cincin- operations nati, Ohio 45246. Phone 513-771.8580 with major market experience, seeks new chal- Gates R -F amplifier, type M -4791 and Lambda power lenge. Well versed in AM, FM, VHF, UHF, Color ELKINS in Oklahoma, 501 N.E. 27th St., Oklahoma supply, $50.00. Raytheon limiter model RL -10, and remotes. Box F -286, BROADCASTING. City, Oklahoma 73105. Phone 405 -1970 $75.00. Contact WGGR /Stereo, Duluth, Minnesota -524 Video tape editor, heavy experience in all phases (218) 727 -7449. ELKINS. in Tennessee, 1362 Union Ave., Memphis, of production, 1st phone, 27 years old. Box G -129, Tennessee 38104. Phone 901. 274-7120 BROADCASTING. 3 KW FM transmitter RCA BTF-3B used on 1071 Spare tubes included. New final 3 mos. before ELKINS in Tennessee, 2106 -A 8th Avenue, South, removed service. Old exciter included. $1,200, Nashville, Tennessee 37204. Phone 615- 297 -8084 Engineer with 16 yrs. experience. Over half as from any reasonable offer will be considered. WSJM Inc., chief. Experienced in administration, planning, In- ELKINS. in Texas, maintenance. responsible engi- 414 State St., St. Joseph, Mich. (983-3392). 6801 Viscount Blvd., El Paso, stallation, Desires Texas 79925. Phone 915- 778.9831. neering position in broadcasting. Other communica- Ampex model 600 /601 users-noise, heat, and flutter tion fields considered. Box G -158, BROADCASTING. reduction kits available from VIF International, Box ELKINS in Texas, 1705 West 7th Street, Fort Worth, 1555, Mtn. View, Calif. 94040. 408 -739.9740. News Texas 76101. Phone 817- 335 -6569 MISCELLANEOUS ELKINS in Texas, 3518 Travis, Houston, Texas Award- winning reporter (Los Angeles Press Club; 77002. Phone 713 -526 -7637 American Political Science Association) . 32, Deejaysl 11,000 classified gag lines. $10.00. Un- Ml, w /news director-anchorman-production exp., conditionally guaranteed. Comedy catalog free. ELKINS in Texas, 503 South Main, San Antonio, seeks TV -news, field- reporting challenge. Single, Edmund Orrin, Mariposa, Calif. 95338. Texas 78204. Phone 512 -223 -1848 will relocate. Box G -83, BROADCASTING. 1971 Tests- Answers . Original exam manual ELKINS in Washington, 4011 Aurora Ave., North Young journalist, history degree, year experience for F.C.C. First and second class licenses. Plus - Seattle, Washington 98103. Phone 206.634 -1353. TV- newspapers, seeks position with opportunity for "Self -Study Ability Test." Proven! $9.95. Satisfaction serious reporting; consider any location; (803) 722. guaranteed. Command, Box 26348 -R, San Francisco ELKINS in Wisconsin, 611 N. Mayfair Road, Mil- 3653/722.1191. Box G-146, BROADCASTING. 94126. waukee, Wisconsin 53226. Phone 414. 352.9445

70 BROADCASTING, July 19, 1971 Instructions continued Radio Help Wanted Sales Announcing Programming, production, newscast- lllllJ'llllJ-llllllllllllllll ./- lllll ing, sportscasting, console operation, disc jock - Illlll eying and all phases of radio broadcasting. All BROADCAST AUTOMATION taught by highly qualified professional teachers. b We now have a for an aggressive career minded automation One of the nation's few schools offering 1st Class l territory open specialist. Must have radio or 1 prior automation sales experience. Send resume or Call: 11 FCC Licensed Broadcasting in 18 weeks. Approved for veterans and accredited member of NATTS. D. Bernard, Schafer Electronics jl Write or the location most convenient to phone DeSoto you. ELKINS in Dallas - Atlanta - Chi. 9119 Avenue cago - Denver - Hartford - Houston - Mem- Chatsworth, California 91311 phis - Minneapolis' - Nashville - New Or- (213) 882 -2000 leans San Francisco - Seattle. - lllllllllll111./llJIllllIlllllll..rllllll lllllllllll./l - Since 1916. Original six week course for FCC 1st class. 620 hours of education in all technical aspects of broadcast operations. Approved for vet. Technical erans. Low -cost dormitories at school. Starting dates Oct. 6-Jan. 5, April 12. Reservations required. Wil- liam B. Ogden Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92647. 1971 Tests. Answers . . . . Original exam manual FIELD SERVICE MERCHANDISING for F.C.C. First and second class licenses. Plus - "Self -Study Ability Test." Proven, $9.95. Satisfaction guaranteed. Command, Box 26348 -R, San Francisco 94126. ENGINEER ASSISTANT Zero to first phone in 5 weeks. R.E.I. s class begins ILLINOIS NEW YORK CITY August 2, tuition $395.00. Rooms $15-$20 per week, QUINCY, call toll free: 1-800-237-2251 for more information, or write: R.E.I., 1336 Main Street, Sarasota, Florida We have an immediate opening in our Our New York City Service Center re- 33577. V.A. approved. Radio Service Department for a Field quires an individual who will be re- R.E.I., 3123 Gillham Road, Kansas City, Missouri Service Engineer. You'll be responsible sponsible for handling Broadcast Equip- 64109. Call Joe Shields (816) 931.5444. for handling customer technical prob- ment, sales support, in -house customer R.E.I., 809 Caroline St., Fredericksburg, Virginia lems by telephone, correspondence, and contact, stocking and maintenance of 22401. Call Ray Gill (703) 373 -1441. field service trips. We require 2-5 years warehouse, plus shipping of equipment. technical broadcast Requires R.E.I., 625 E. Colorado St., Glendale, Calif. 91205. station experience, technical knowledge of Broad- Call toll free, 1- 800-237 -2251. and formal electronics schooling. cast Equipment. Licensed by New York State, veteran approved for Both positions carry full company benefits and salaries commensurate with experience and FCC 1st Class license and announcer- disc -jockey responsibilities. Send resume to OR CALL in confidence: training. Contact A.T.S. Announcer Training Studios, 25 43 West St., N.Y.C. (212) OX 5.9245. Robert T. Fluent Assistant Personnel Manager (217) 222.8200 Attention veterans) First class license in five weeks with complete theory and RCA -equipped laboratory training. Approved for veterans. Tuition $333.00. GATES RADIO COMPANY Housing $16.00 wk. American Institute of Radio, IMTETYeE A Division of Harris- Intertype Corporation 2622 Old Lebanon Road, Nashville, Tennessee 37214. 123 Hampshire St., Quincy, Illinois 82301 615. 889 -0469. An Equal Opportunity Employer (mit) F.C.C. type exams .. Guaranteed to prepare you for F.C.C. 3rd, 2nd and 1st phone exams. 3rd class $7.00, 2nd class $12.00, 1st class $16.00, Broadcast endorsement $5.00, complete package $25.00. Due to demand, allow 3 weeks for mailing. Research Programing, Production, Others NEWS Company, Box 22141, Tampa, Florida 33622. Pennsylvania and New York. F.C.C. first phone in s,41,1a_1,.11M 1 to 8 weeks. Results guaranteed. American Acad. NEWS DIRECTORS! Street, Phila- emy of Broadcasting, 726 Chestnut EXPERT APOLLO COVERAGE ON A BUDGET delphia, Pa. 19106. WA 2.0605. WOAI- 50,000 WATTS Your independent radio station can have per- FCC 1st class in 6 weeks. Established 1943. Cost San Antonio, Texas sonalised, professional coverage of Apollo 15. $370. Graduates nationwide. Reasonable housing Highly skilled and experienced major market available. Class limit 10 students. National Institute ON -AIR PROGRAM DIRECTOR news reporter covering from Cape Kennedy and of Communications, 11516 Oxnard St., No. Holly. Houston offers top -notch reporting for you. Call wood, California 91606. Experienced on -air Program Director for now: 516-621-8412, day or night. Sell your spon- contemporary MOR music and news for- sors! Don't take time off to prepare for your F.C.C. license. Learn by correspondence, at home. Get corn. mat. Must be a leader and show a proven plete preparation (not lust practice tests) and our track record. Immediate opening. Contact money -back warranty. G.I. Bill approved. Free cata- Cliff Hunter, General Manager -WOAI, TELEVISION log. Pathfinder Division of Grantham Schools, 1509 1031 Navarro Street. San Antonio, Texas Hollywood, California 90027. N. Western, 78205. Help Wanted Technical Need 1st phone fast? Then the Don Martin School An Equal Opportunity Employer M/F Intensive Theory Course (five weeks) is the one you need (approved for Veterans) (Bank financing avail- AVCO BROADCASTING able). Learn from the finest Instructional Staff in the country. Utilizing animated films in addition to CORPORATION other visual aids you are assured of obtaining your CHIEF ENGINEER 1st phone as well as gaining a good basic back. ground in communications electronics. Our proven KNBC ANGELES record of success is surpassed by no one. Why take -LOS chances on second best or CAA courses? Our next Situations Wanted Intensive Theory Course will begin August 2, 1971. Opening for experienced engineer. Re- For additional information call or write Don Martin Management sponsibilities include TV transmitter as School of Radio 6 TV, 1653 N. Cherokee, Holly- wood, Calif. 90028, HO 2.3281. well as all other technical facilities. Sub- mit resume and salary requirements to Help Wanted Management General manager, top 30 market. Impressive record. All formats. Excellent references. Pres- STATION MANAGER, KNBC ently with well -known group. Employer happy. I'm not. Strang sales, programing, administra- 3000 West Alameda Avenue Need An tion. Age 31 Never interviewed for a job I Burbank, California 91505 wasn't finally offered, Prefer New England. An Equal Opportunity Employer M/F Executive? BOX G -156, BROADCASTING Finding qualified General Managers, Sales Managers Technical Wanted to Buy- Stations and other department heads is our specialty! Illlll/ * POSITION CHIEF ENGINEER WANTED!! Seeking Chief Engineer's position in Southern 4r 0 `Nationwide `Broadcast * United States with major independent or new 4, 11 Successful broadcaster returning to ownership! `Personnel, 'Inc. enterprise. Experienced in all phases of tele- 4, l Wish to acquire medium or small market AM in vision, radio, and communications broadcasting. 4c l S.E. through lease or purchase! All replies con- 645 N. Michigan Ave. Chicago, III. 60611 Fifteen years with major independent. Excellent .p fidential! 312-337-5318 Collect background. can Ron Curtis Drawer "G N'side Sta. -Atlanta, Ga. * BOX G -144, BROADCASTING * "--- RADIO - TELEVISION - CATV * * * * * * * * * * * * * * * * * * * * * * * * * ** s/lllI./'lllllllllllll./---lllll

BROADCASTING, July 19, 1971 71 (Continued from page 67) Miscellaneous you in extend time for following stations: KAYN(FM) Whether concentrate Tucson, Ariz., to Dec. 17; KKUP(FM) Cuper- tino, Calif., to October 1; WSUB -FM Groton, the printed media or in sky- Conn., to Oct. 16; WJIZ(FM) Albany, Ga., to writing, it's good business to Dec. 1; WXRT(FM) Chicago, to Dec. 21; Party Line Radio programers -the first radio sta- WBCN(FM) Boston, to Oct. 1; WUCV(FM) Falmouth, Mass., to Jan. 1, 1972; WELV-FM tion to have a Party Line program has had great understand broadcasting success in promoting the program (and making - EllenviUe, N.Y., to Dec. 15; WXRA(FM) Wood- a buck too) with a Party Line Cookbook we bridge, Va., to Nov. 1; and KLYN -FM Lyndon, copyrighted. This mass appeal looseleaf is now its impact, its costs, Wash., to Dec. 1. Action July 8. going into its second additional updating sup- Broadcast Bureau granted mod. of CP's to ex- plement. Here is a good idea that continues to its inherent value to you, tend completion dates for the following VHF stay alive and produce promotional and profit- translator stations: KI3KF Stateline, Calif., to able results. If you have a Party Line Radio your client. BROADCASTING Jan. 6, 1972; K1OHJ King River and Quinn River program, write us about having the Cookbook Crossing, both Nevada, to Jan. 6. Action July 6. personalized for exclusive use in your area. is the one book that keeps Broadcast Bureau granted mod. of CP's to extend completion dates for following stations: PARTY LINE you on inside of the KTVU(TV) Oakland, Calif., to Jan. 6, 1972; RADIO STATION WBAY KKEA(FM) Hilo, Hawaii, to Dec. 30; KKAI- broadcasting. It tells you (FM) Kailua, Hawaii, to Dec. 30; WCCO -FM Green Bay, Wisconsin 54301 Minneapolis, to Oct. 31; WBAP(AM) Fort Worth, when, why, where it happens Tex., to Jan. 1, 1972. Action July 6. -as it happens. This Ownership changes For Sale Stations coverage- accurate, intensive, thorough - Actions WLIQ(AM) Mobile, Ala. -Broadcast Bureau gives you the facts you need granted assignment of license from Hartzog Broad- CALIFORNIA FULLTIME casting Inc. to Southland of Alabama Inc. for 1- station recreational community of 32,000. for your workaday, $100,000. Sellers: Thomas S. Hartzog, president, In et Population to grow 63% In B years. Billing over al. Buyers: Lofton D. Turnbough, George J. $100,000 profitably. $235,000, 1 down, balance money- making use. Sliman and F. M. Smith, (each 331). Each has 71/2%. Solidly financed one -third interest in WLAU(AM) Laurel, Miss. 61/2 years principals Action June only. Subscribe now ... pay later! 10. BOX G -20, BROADCASTING WTLB Utica, N.Y.- Broadcast Bureau granted assignment of license from Mohawk Broadcasting Co. to WTLB Inc. for $400,000. Sellers: R. Peter Straus, president, et al. Buyers: Paul A. Dunn (20 %), Edward J. Carey (20 %), William N. FOR SALE Macartney (20 %), Robert W. Barnard (20%), rBröädcä,stíngo Timothy D. Lockwood (10 %) and Stephen L. WXXY FM CP Elmira, N.Y. Suburb Lockwood (10 %). Mr. Dunn is vice president WGMF AM Watkins Glen, N.Y.... New and general manager of station. Mr. Carey is vice president and station manager. Mr. Barnard is Equipment - Real Estate - Profitable. For Sale Stations account executive at New York stock brokerage. 3182,500.00 20% Down Mr. Macartney as interest In vending machine Contact Guy 807.535 -2779 firm. Messrs. Lockwood are attorneys. Action May Erway- continued 14. WGTN(AM) Georgetown, S.C.-Broadcast Bu- reau granted assignment of license from George- LARSON /WALKER & COMPANY town Broadcasting Co. to Seacoast Broadcasting Corp. for $150,000. Sellers: J. B. Deizell, presi- AM daytime East has aver- Brokers, Consultants, & Appraisers dent, et al. Buyers: Richard T. Laughridge, Charles ... S. Morris and Lewis H. Schuler Jr., (each aged $200,000 a year last 5 Los Angeles, Calif. 90067 Wash., D.C. 20006 331 %). Mr. Laughridge has interests in WNOK- years. Approximately 2 million 1801 Ave. of the Stars 1725 Eye St., N.W. AM-FM-TV Columbia and WATP -AM -FM Mar- Century City, Suite 501 Suite 714 ion, both South Carolina. Mr. Morris has interest radio dollars in 3 station market. 213/277.1567 202/223-1553 in WATP- AM -FM. Action June 30. Priced for immediate sale - $275,000 cash. CAN STATIONS FOR SALE Final actions Edible GULF COAST. Regional daytimer. Power. WENG Englewood, Fla.- Broadcast Bureau lirnllrrs fur. 1. $90,000. Terms. granted CP to replace existing tower with new 116 CENTRAL PARK SOUTH 2. WEST SOUTH CENTRAL. Full time. 197 ft. tower. Action July 9. Profitable. $550,000. Terms. WGI -20 Goodland, Kan.-Cable Television Bu- NEW YORK, N.Y. PACIFIC NORTHWEST. Full time. reau granted CP for new community ant. relay 265-3430 3. $120,000. Terms. station to bring TV signals KHPL-TV Hays SOUTHWEST. AM-FM. $325,000. Terms. Center and KPNE -TV North Platt, both Nebraska, 4. to CATV in Goodland. Action July 9. WGI.22 Port Huron, Mich. -Cable Television Bureau granted CP for new community antenna GROWTH POTENTIAL relay studio to head -end link station to be used UNLIMITED with CATV in Port Huron. Action July 9. Jack L. Stoll KP -6875 Columbus, Ohio -Cable Television Bu- $50,000.00 down buys FM (C) station in reau granted license covering new community center of top ten or better market area. and ASSOCIATES antenna relay pickup station to be used with Responsible buyer could handle balance CATV in Columbus. Action July 9. with interest only first three years. Princi- 6430 Sunset Blvd., Suite 1113 pals only. P.O. Box 550 KZT -21 Mount Pleasant, Tex. -Cable Television Los Angeles, California 90028 Bureau granted renewal of license for community BOX G -163, BROADCASTING Area Code 213 -464 -7279 antenna relay station to serve community of Mount Pleasant. Action July 9. KMG71 Nacogdoches, Tex. --Cable Television Bureau granted mod. of license to add frequency 12900 -12925 mhz; and add relay to KDTV Dallas Ga. small daytime $110M 29% West small profitable $140M $30M to CATV system in Nacogdoches. Action July 9. East small FM 160M 29% N.Y. single profitable 550M 29% KMC -72 Nacogdoches, Tex.-Cable Television Bureau granted mod. of license to add frequency NW medium fulltime 160M 29% N.Y. medium daytime 170M nego. 12925 -12950 mhz; change ant. system; and add relay of KDTV Dallas to CATV in Nacogdoches. MW sub. FM 440M nego. NE sub. profitable 600M cash Action July 9. WJLS Beckley, W. Va.-Broadcast Bureau Texas metro FM 65M Dash South metro fulltime 325M cash granted mod. of license covering operation of trans. by remote control from main studio location during nondirectional hours only. Action CHAPMAN ASSOCIATES July 9. FCC denied application by Service Electric media brokerage service® Cable TV Inc., owner of CATV Hazleton, Wilkes -Barre and Mahanoy City, all Pennsylvania, asking review of review board orders refusing ATLANTA CHICAGO DALLAS DETROIT NEW YORK SAN DIEGO to reconsider its earlier deniel of Service Electric's "grandfathering rights" to import New York and Please write: 5 Dunwoody Park, Atlanta, Ga. 30341 Philadelphia television signals into Pennsylvania communities and denying request to admit new evidence (Does. 18193 -5). Action July 8.

72 FOR THE RECORD BROADCASTING, July 19, 1971 The rising tide of public disaffection in bare feet) he espouses a view of his with things as they are has tossed up on A leading greener work that is essentially unromantic. He the shore of America's consciousness a says he holds no illusions about "good number of spokesmen and activists, dis- of broadcasting: and bad in the world. The line is never parate in style and appearance. There is that clear. . . . I'm taking a job on Ralph Nader, who in his conservative Albert Kramer behalf of a client; I'm not doing the suits, white shirts and narrow ties looks Lord's work and neither are they [his not only conventional but square. There policy was so weighted in favor of in- adversary communications attorneys]. is that FCC commissioner who appears cumbents as to effectively bar minorities seeking to gain ownership of broadcast At least one of those attorneys finds to have let his hair and moustache grow him "rather arrogant" and says he deals as outward signs that the real Nick John- media through license challenges. Many broadcasters and their attor- "from a position of moral superiority." son is not to be confused with the one But others, including FCC officials, who serves as a government official. And neys bridle at such activities and are beginning to feel under siege feeling describe him as "reasonable." An there is Albert H. Kramer, 30- year-old -a establishment Mr. Kramer regards as warranted. "The lawyer who dealt with him director of Washington's Citizens Com- in a long and difficult negotiation came munications Center. attacks," he says, "are long overdue, and for the most part proper." In his away particularly impressed. "He's a Of medium height, balding, with what guy of great integrity and reliability, hair he has left neatly trimmed, and view, broadcasters have had everything their way 35 who is really a mixture of a liberal prag- dressed, when in his office, in khakis, for the last years. Regu- lated by a "sympathetic regulatory matist and a revolutionary theorist, with open -neck shirt and sneakers, he looks the emphasis on the liberal pragmatist." like a suburbanite called away from his agency," he says, they have made all But perhaps even more important to garden. But along with Earle K. Moore, the decisions regarding their program- whatever success he has scored, he has the New York attorney the ing and whether minorities would be retained by managed to climb the barbed -wire fence Office of Communication of the United allowed access to those facilities. that seems to separate white liberals Church of Christ, and, more "It is that notion that all the power, recently, from blacks these days. BESTs William Tracy Westen, the all the control rests with broadcasters of Stern Community Wright, who has worked with Mr. Law Firm, Mr. Kramer has been effect- that is intolerable to community groups," he says. Kramer on a number of cases, says that ing a revolution in broadcasting by "You have, essentially, people who using It "all of the negative aspects of whites helping groups a are a public resource ... community gain share working with blacks are soon destroyed of the power over programing that doesn't all belong to anyone- broad- when the degree of his commitment to broadcasters historically have exercised casters, minorities or Agnew's silent majorities." the public interest comes through." themselves, subject only to review by Mr. Kramer, a native of Los Angeles the FCC. He has aided minority groups In Mr. Kramer, communications at- is who has all the tickets to be a highly in Atlanta, Denver, Detroit, Mobile torneys face an opponent who not only able but tireless -who has literally paid lawyer in most fields -Phi Beta (Ala.), Columbus (Ohio) and elsewhere Kappa at the University of California to press demands concerning program- the endurance of a long -distance run- ner; every evening he jogs home, a (Berkeley), law review at Stanford- ing, ascertainment of community needs gravitated, rather than plunged, into and employment on stations whose per- distance of three or four miles, most up- hill, with work papers in a canvas bag full-time public interest law in broadcast formance in those areas the groups felt matters. He had gone to Washington to was inadequate. He takes as clients strapped to his back. In conversation in his Spartan offices (where Citizens work for Covington & Burling, one of those who have no economic stake in the city's most prestigious law firms, a case and cannot afford to hire counsel. employs one other attorney and three girls, one or two of whom patter about after graduating from law school, in Some of the resulting negotiations 1967. He began doing some part-time have ended amicably, in agreements be- public interest law òn his own, and in tween the parties or in statements by time moved in a circle that brought him the stations that the groups could ac- Week'sPro1`ile into contact with Ralph Nader; Gordon cept. But some have ended in that ulti- Sherman, who was then president of mate heresy, petitions to deny renewals Midas International and was funneling of broadcast licenses. Among his con- some of its profits into good works, and quests: his representation of the minor- officials of the Robert F. Kennedy Me- ity groups that obtained from Capital morial. There was casual talk of Mr. Cities Broadcasting a commitment to Kramer going into public interest law spend $1 million on minority- oriented full time, to introduce an adversary programing at three stations Capcities system in areas of government where was buying from Triangle Publications. there was none. By the summer of 1970, But the Kramer action that some he had decided to do just that, in corn - communications attorneys regard as munications matters. Citizens is now sup- having the most fa?- reaching impact ported by the Edgar Stern Family Fund was the court suit in which Mr. Kramer and the D.J.B. Foundation. It also gets -along with two establishment -type ap- royalties from the sale of Commissioner plicants who were challenging incum- Johnson's book, How To Talk Back To bents in comparative hearings-suc- Albert Harold Kramer- director, Your Television Set -$3,500 thus far. cessfully challenged the legality of the Citizens Communications Center; Mr. Kramer says he keeps no record FCC's policy statement on comparative b. Aug. 30, 1940, Los Angeles; of wins and losses. What interests him, hearings involving renewal applicants. BA, with honors, 1963, MA (eco- as one who wants to build a broadcast- The statement was designed to accord nomics) 1964, U. of California, ing system "with a lot of points of en- broadcasters a measure of protection at Berkeley, LL.B. Stanford Law, try," he says, is whether "you begin to license -renewal time. But Mr. Kramer's 1967; Covington & Burling, 1967- make peor' 'nteract, broadcasters with (ultimately compelling) argument, made 1969, when he established Citi- commun' with dissidents, with mi- in behalf of Black Efforts for Soul in zens; m. Shirley Hyink, Sept. 14, norities. 1.1 some very small way," he Television (BEST) as well, was that the 1963; one son, Caleb, 2. adds, "we've done that."

BROADCASTING, July 19, 1971 73 farlols

Compromise it from originating point to home. Throw in burglar alarms and meter reading, and the future The House of Representatives has taken the practical way has been wrestled into shape. around a showdown on the constitutional rights of broad- Maybe so. There is, however, an almost total lack of cast journalism. The parliamentary strategy that the leader- evidence of demand for nonbroadcast capability ship devised was too much for Harley Staggers's obstinacy. in anything like the quantity that Chairman Burch would require. It is CBS and Frank Stanton are vindicated in taking refuge in hard to suppress the sneaky feeling that someone at the FCC the First Amendment, though by not so clear a judgment made up the magic one -for -one formula to distract atten- as would have come from a direct vote on the issue in the tion from the gut issue at hand: the extent of distant -signal House or a test case in the courts. importation. Nobody can claim a decisive victory. The tensions be- On the latter subject, comment will be reserved until the tween television journalists, especially television- network FCC emerges with a firm proposal. But whatever distant - journalists, and the members of the Congress are in no way signal volume is ultimately approved, it has no relationship eased. They may indeed have been exacerbated. whatever to nonbroadcast -channel needs. If the FCC persists Among many legislators there is a conviction that tele- in connecting the two, it will discredit its whole CATV rule - a to contained. In vision has become force that needs be making. arguing for his citation, Mr. Staggers, the West Virginia Democrat, spoke of "giant corporations" with "tremendous wealth and awesome power." Supporting him, William No end to it Springer (D -III.) decried the networks' "raw, naked power A month ago the FCC announced a complete review of its to manipulate." So the alarm is spread, and broadcasters fairness doctrine which it admitted had created problems would be foolish to suppose they have acquired sudden that were making administration difficult if not impossible safety. The Staggerses and Springers have been rebuffed and leading to intolerable demands for broadcast time this time. They will try other ways to gain their ends. (BROADCASTING, June 14). Three weeks later, as if to Still, there are positive signs to be read in parts of the emphasize the absurdities that the doctrine can create, the debate that preceded last week's vote to recommit, and FCC decided that Esso commercials ascribing a useful role therefore kill, the contempt citation. Emanuel Celler (D- to an Alaskan pipeline required NBC, which had carried N.Y.), the veteran chairman of the Judiciary Committee, them, to present opposing views (BROADCASTING, July 5). was eloquent in his exposition of the constitutional issue Considering the antibroadcasting composition of the U.S. that he saw as central to the case. "'The First Amendment Court of Appeals in Washington, there may be little sanc- towers over these proceedings like a colossus," he said, "and tuary for NBC to find in litigation. Considering the incon- no esprit de corps and no tenderness of one member for sistency between the institution of the basic inquiry into the another should force us to topple over this monument to fairness doctrine and the stretching of it to cover the Esso our liberties ... Does the First Amendment apply to broad- messages, there may be little reason to hope for a reason- casting and broadcasting journalism? The answer is, 'Yes.'" able revision of the doctrine by the FCC. Equally fervent was Abner J. Mikva (D -Ill.) who called At this point, however. the FCC is the forum, and it is the contempt proceeding "an unseemly assault on the Con- up to broadcasters to use it as best they can. Surely it is stitution." worth a serious effort to prove the damage that fairness Said Mr. Mikva: "The right of a free press is not rulings have already caused and the greater damage that a conditioned on its being a fair press. The right of the gov- bureaucratic expansion of the doctrine will make inevitable. ernment to regulate the traffic on the airwaves does not grant the government the right to impose an official standard a'h So kV w f sr You,Boe. of truth." This tsWaly.ßdds slval opt eff with the vote to ten Put such legislative sentiments together YItu,V4w1,117 1.41( m wlyJJE recommit, and the record must be judged to have advanced eT Disasvaf ori PE FbUSINC+ PRoOIEM. the cause of broadcast journalism. No smashing triumph, r,h Saw... but at least an inching forward. In these times anything Irl aR ,JEU.,ngosnsaoo in so short of disaster must be counted a gain. Tlvs K a sparts Shod. Rt;KtY? VJtVer Dro Apples and oranges AM166so tNr ud 'Mr6 7 In his speech to the convention of the National Cable Tele- vision Association two weeks ago, FCC Chairman Dean Burch all but committed the commission to a requirement that cable systems provide at least one channel of non - broadcast capacity for every broadcast channel they pick I up. It was evident that he was speaking with the confidence of knowing a majority of colleagues agreed on at least that part of the rulemaking that is now in progress. The rationale is all quite simple. In exchange for granting cables larger opportunities to import broadcast services, the government will exact the obligation of local- access capa- bilities. Thus cables will grow into the ultimate communication facility, carrying the mass -appeal programing originated by broadcasters and the limited -appeal programing that is expected to proliferate if only the means are found to move Drawn for BROADCASTING by Sidney Harris.

74 BROADCASTING, July 19, 1971 We were concerned about ecology long before it became a household word. Our program began more than thirty years ago.

orY

In the past few months, we have pushed our fight in Ohio for water quality control. It processes for a cleaner environment to a new high. 100 million gallons of water per day - equivalent In Republic plant cities -such as Cleveland; Buffalo; to the consumption of a city of 500,000 people. Chicago; Gadsden, Alabama; and Warren- Youngstown New electrostatic precipitators in Chicago and Buffalo and Canton -Massillon, Ohio - Republic has put into on open- hearth and basic oxygen furnaces remove operation some of the most advanced air and water more than 98 percent by weight of the particulate quality control systems in the nation. matter in the incoming airstream. Since December, we've started up such massive At Republic, we're fighting for a cleaner environment equipment as air -cleaning electrostatic precipitators with the most sophisticated air and water quality ... waste water treatment plants ... water recycling control equipment available, throughout our systems ... vacuum filters ... giant settling lagoons operations. This is a result of many years of installing ... and water thickener -clarifiers. The environment effective air and water control facilities ... years of every city where Republic operates has benefited of continuous innovative research, engineering, by this equipment. design, and construction - entailing millions of For example, our new Cleveland water treatment dollars and thousands upon thousands of man -hours. plant is considered to be the largest private facility We were working on problems of environmental improvement long before - ecology became a household word! In the early 1930's, soon after Republic Steel Corporation came into being, air quality control equipment was put to work. As early as 1944, water quality control devices were included in a new plant in Chicago. In recent years, we have consistently accelerated installation of costly, complex environmental control equipment in the communities where we make steel. We've come a long way in cleaning up our own backyard. And we are planning now for the future. Air treatment facilities at a Republic Steel mill. Republic Steel Corporation, Cleveland, OH 44101. ICupuVlìcsteel If you lived in San Francisco , . .

rd, ;7 7711 -H . .. ¡G.i ' '£ ,

... you'd be sold on KRON-TV

NBC - Channel 4- Represented by Peters, Griffin, Woodward