NAB code adopts sweeping now rules on drug advertising Pastore vows to hold the line on First Amendment

The of ciFeb2642nd 1973 Broadcastingnewsweekly brOadcasting and allied arts Our Year

AMU FALLS PUBLIC LIBRARY NM FALLS, S. DAK.

V1 m Ul 70 -I O m F- C m p X m C Jr, :n r n

WARNER BROS.TELEVISION D A WARNER COMMUNICATIONS COMPANY

The animated commercial. It's a fantasy land of talking cheeseburgers, flying purple cows and tap -dancing daffodils. A low- budget production shot on the moon with a cast of thousands and no residuals. Or a candid conversation between a man and his stomach. They're imaginative, eternal, and most of all, flexible. In fact, if you gave a product story to these 24 directors, designers and animators, you'd get 24 hard- selling commercials in return. All totally different in look and execution, except for one thing. They'd all be done on film. And, in most cases that film would be made by Kodak. For a free poster reprint of this ad, write Eastman Kodak Company, Dept. MP &E Rochester, New York 14650

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Tailoring the tradition to today... and tomorrow. 1 BroadcastingmFeb26

CLOSED CIRCUIT 7

AT DEADLINE 10

CBS affiliates urged to take freedom fight to public. DATEBOOK 13

OPEN MIKE 15

Case history of Colt 45's `Mr. Cool.' MONDAY MEMO 18 NAB cracks down on drug advertising, institutes tough, comprehensive guidelines to allay public concern ; Congressman Rogers is first from Hill to endorse move, calls it important public service. LEAD STORY; BROADCAST ADVERTISING 21 OTP's director, FCC's commissioners keep dates with Pastore, and the former might now wish he had stayed home. Mr. Whitehead is grilled intensively on antinetwork views ; FCC escapes with lecture on cable- sports relationship, radio sex -talk shows. MEDIA 30

FCC's McClenning likes competing applicant over Eaton's WOOIC (Am) Washington. 33 FCC finally lifts the AM freeze, but the standard- broadcast medium will have to compete with FM on equal terms for new stomping grounds. 34 CHANGING HANDS 35 Baseball may have lost some of its mass appeal, but not its ability to bring in broadcast -rights dollars. This season's price tag-$42.3 million1-is the highest ever, with NBC -TV contributing nearly half. SPECIAL REPORT 37

Pastore's spoiling for a fight over broadcast `pornography.' PROGRAMING 50 Senator Ervin hears another chapter in newsmen's- privilege controversy. BROADCAST JOURNALISM 56 When the FCC put its CATV rules into effect it opened up a whole new world -including problems -for cable operators. NCTA looks for significant developments this year in copyright, pay cable, antisiphoning. CABLECASTING 58

Slade: trying to fill the void, stateside, that the Beatles left behind. MUSIC 62 PLAYLIST 64 Werner von Braun tells of Fairchild's plans for an orbital TV station. EQUIPMENT AND ENGINEERING 66

FINANCE 67

FATES & FORTUNES 70

FOR THE RECORD 72

Jesse Helms: conservative TV editorialist turned conservative senator. PROFILE 83

EDITORIALS 84 i Published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington 20036. Second -class post 'go paid at Washington and additional offices. Single issues $1. Subscriptions: one year $20, two years $37.50, three years $50. Add $52 yearly for special deg,' $65 for air mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook $14.50, Cable Soureebook Se. O. Distinctive in design and heraldic in concept, the Pennsylvania Coat of Arms includes the Commonwealth motto and the symbols of its Great Seal.

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No immunity adopt is measure making clear that FCC conditions, but that their own use of sim- may share regulatory responsibilities with ilar formulas in past have come within Broadcasters and other members of ad- local franchising authorities and, indeed, 3% of actual year -end results. vertising community will not have much with states but that such sharing is to be Three -year averages (1970 -72) on time to congratulate themselves on tough under strong federal guidelines. which current formula is based show no new self-regulatory rules that National end of peaks and valleys that have long Association of Broadcasters code review troubled spot salesmen. Almost 60% of board adopted last week (see page 21). From friend to friend annual sales were made in first two quar- FCC Chairman Dean Burch, in speech Charles Lichenstein, who as special as- ters. little over 40% in last two. As to to Phoenix (Ariz.) Advertising Club to- sistant to FCC Chairman Dean Burch for when that business ran, situation was re- day (Monday), is expected to applaud past two years has had hand in wide verse: 52% in second half of year, 48% review board's action, but to warn that variety of major projects at commission, in first (with only 18% in first quarter). failure to implement rules effectively is leaving agency in mid -March. Next in of relations with could be costly, terms post is expected to be special assistant to Nixon in the den government. L. acting director di- be Patrick Gray, -and President Nixon's second-term innova- Burch speech, which is expected to designate Federal Bureau of advertising in- rector- -of tions in his dealings with news media, aimed at all members of Investigation, though starting date is un- dustry, will make it clear that advertis- exemplified by use of radio as his anchor see certain. Mr. Lichenstein will be away medium and holding of more frequent ing's critics in and out of government next two weeks on many problems in advertising- specifi- from his FCC desk impromptu press conferences, has car- do not ex- what is described as "special assignment." ried over to Washington's banquet circuit. cally in children's area-and major Warning is said Mr. Lichenstein, who has had He has accepted invitation to White pect them to disappear. and to be clear: Deal with problems as indus- role in drafting chairman's speeches House Correspondents Association dinner, try, or FCC, Federal Trade Commission in staff work on such matters as fairness - which will open season April 14. No offi- or Congress will, even though, in chair- doctrine review, children's television pro- cial word yet on whether he will attend man's view, government action might be graming and cable -television rules, had Radio -Television Correspondents Associa- counterproductive. served with Mr. Burch previously, when tion banquet tentatively scheduled for latter was chairman of Republican Na- June 7, but guess is he'll be there too, tional Committee, in 1964 -65. Mr. Lich - although past snafus in controlling diners Full houses enstein has also served Mr. Gray when may pose security obstacles. By all indication it's going to be big - latter was top aide to Robert Finch, both maybe biggest -National Association of as secretary of Health, Education and Border dispute Broadcasters convention in Washington Welfare, in first half of Nixon's admin- last week in March. NAB is usually in istration, and, earlier, as director of Mr. Four Buffalo, N.Y. TV stations- wasty- sold -out position for exhibit space month Nixon's 1960 presidential campaign. TV, WKBW -TV, WGR-TV and wu'rv(Tv)- before convention, but there was more are laying plans for protection of their space (60,000 square feet) than ever be- Canadian advertising revenues (estimated fore available this year and sell -out was Sturdy believers as much as 20% of their total revenues) Radio Television achieved two weeks ago. As another in- all those representing broadcasting in light of Canadian Not Commission's encouragement of commer- dicator, last year at comparable time, have despaired of license - in Washington plan in cable TV homes. NAB had 2,100 people pre- registered for at this congressional ses- cial- substitution renewal relief Call to ramparts was sounded after convention. This year there already are sion, despite last week's Senate Commu- nearly 2,800 pre- registered. Hotels Shera- CRTC's decision to allow two cable TV nications Subcommittee hearings (see to commer- ton, Shoreham, Windsor Park and Wash- presi- operators in Calgary delete page 30). Vincent T. Wasilewski, cials from incoming U.S. stations and re- ington Hilton all report no rooms avail- dent of National Association of Broad- able for convention week (March 25 -28). place them with Canadian -marketed spots. casters, and his chief aide, Grover C. Some U.S. border station people feel that Cobb, executive vice president, still think Vancouver or Toronto may be next scene Challengers under glass bipartisan support of congressionally of substitution. If it's latter, Lawrence J. drafted legislation, not White House Pollock, WKBw -TV's vice president and Torbert H. Macdonald's (D- Mass.) House task of which version, is solid. But they say general manager, has said: "Legal action Communications Subcommittee, hearing on to House last Friday announced it would convene getting it through will be taken." Claim of Buffalo stations is tougher now. hearing on license- renewal legislation be- and Senate floors much is that they only get Canadian business ginning March 13, is reportedly anxious because Toronto stations are sold out. to get at problem posed by renewal chal- Measuring futures lenges and petitions to deny, including Going Hollywood challenges to multistation- transfer appli- Formula that radio stations may use to cations. It's felt that case history has been project full -year sales and billings from "Walking Tall" is title of new movie (cost developed since 1969, when Senate Com- quarterly totals has been worked out by about $1.5 million) underwritten by three munications Subcommittee Chairman Alan Torbet Associates, New York. Rep broadcast -oriented companies. Premiere John O. Pastore (D -R.I.) held renewal firm developed it from averages reflecting last Friday at Pantages in Los Angeles hearing, and it is timely to review effects its own month -by -month experience over was well received by press. Mitchell Wolf- of wholesale interventions by outsiders. past three years. It goes like this: To pro- son, Wometco president and pioneer mo- ject full -year sales, multiply first -quarter tion- picture exhibitor, predicts hit. Wo- sales by 3.474, or first -half sales by 1.69, metco has 25% as does Fuqua Industries, Assertion of powers or nine -month sales by 1.253. To project Atlanta, with Bing Crosby Enterprises, National Cable Television Association, billings from those that have already run, subsidiary of Cox Broadcasting holding concerned over growing trend toward multiply first quarter's by 5.518, first remaining 50% and producing picture. state regulation of cable systems, is draft- half's by 2.08 or nine months' by 1.324. Same group has underwritten "Terror in ing bill to guarantee basic FCC jurisdic- Torbet officials say accuracy may vary for a Wax Museum" shortly to be released tion. What NCTA hopes Congress will individual stations, depending on local for theaters.

Broadcasting Feb 26 1973 7 LARRI'BLYDEM "What's MyLine?" is not a g ame of chance. It's about the surest show a station manager can put in a choice time slot. And keep it there for years. And avoid agonizing appraisals of new, untried programming with each coming season. "What's My Line ?" has a record of strong, long runs in first-run syndication: 3 or more years in 35 markets, 4 or more years in 28 markets, and 5 years in 18 markets. Currently; What's My Line ?" First in Prime- Access Periods wins time periods in 19 markets (14 in prime-access time)with an Bangor Boston average 37% share of audience. Detroit Greenville- Spartanburg -Asheville And wins bigger audiences than Memphis Orlando- Daytona lead -in programs in 25 markets Philadelphia (17 in prime -access time). With Pittsburgh Portland -Poland Spring an average 35% more viewers. Providence South Bend This most famous of all game Spokane shows has its appeal to Tampa -St. Petersburg proven Toledo 18 -49 women viewers. And has proven its strength as effective counterprogramming against early network and local news. "What's My Line ?" with Tony Award- winning Larry Blyden as its new host is available for September 1973 in some markets. Get it now, and rest easy for a long time to come. Viacom

Source: NSI. Nov. 1972. Audience estimates are subject to qualifications available on request. At Deadline

Newsmen at CBS outlets ing "news reporting in 1972 more diffi- plications in more orderly manner and cult than any time since World War II." to assure responsible broadcasters that urged to take fight In his annual report to AP members, they will continue to hold licenses. He for freedom to public Mr. Gallagher said in U.S. pressure on voiced view that number of bills pend- news media came from "government, pol- ing in Congress would accomplish these Affiliates at N.Y. radio seminar iticians, self- appointed watch -dog groups goals and ventured that substantial num- also get upbeat report on medium and assorted commentators who kept up ber of congressmen recognize problem barrage of partisan criticism." He said and will try to solve it. Broadcast newsmen were told to take overseas there were tough censorship With respect to trend toward govern- their fight against government intrusion measures in Brazil, Peru, Argentina and ment attempts to suppress flow of infor- directly to public, both on and off the air, Philippines. mation, Mr. Danish agreed that tele- and to defend their "economic freedom" AP's broadcast department added 78 vision should be regulated so that rec- as well as their editorial freedom. stations during 1972, bringing total to ords are open and tastes and interests That advice was offered to 81 news 3,382 according to Mr. Gallagher. He of public are satisfied. But, he said, pub- directors and general managers of CBS said AP ended year with 1,259 news- lic is in danger when politically struc- Radio Network affiliates attending fourth paper members, numerically unchanged tured commission is given right to de- annual CBS News /CBS Radio Network from 1971. AP photocolor provided serv- termine whether television station "is news seminar last Thursday and Friday ice to 102 TV stations in U.S., four in giving you news and opinion as you (Feb. 22-23) in New York. Advice came Canada and 18 overseas. Mr. Gallagher want it." from Jeffrey St. John, conservative com- added that 12 cable -TV systems began mentator on Spectrum opinion series on receiving service in 1972, raising total NAB board makes a date CBS Radio and CBS -TV, during what to 148. next January participants said were wide- ranging ses- for Caribbean sions on national and local news cover- Danish lambasts OTP, FCC Four members of radio code board of age. at KOLN -TV ceremonies National Association of Broadcasters Mr. St. John suggested that "a three - have been reappointed to two -year terms. minute editorial series" presented by sta- Roy Danish, director of Television Infor- They are: J. C. Stallings, KEEE(AM) tions to "explain the function of a broad- mation Office, warned Friday (Feb. 23) Nacogdoches, Tex.; Jerry Fitch, moo- caster, particularly when it comes to of "power axis" centered in Washington (Am) Durango, Colo.; Robert H. Harter, news," might "go a long way toward try- that is complicating license- renewal prac- WHO -AM -FM Des Moines; William W. ing to deal with this problem of credi- tices and is accelerating trend toward Hansen, WJOL -AM -FM Joliet, Ill. Mr. bility." Broadcasters should also "get out suppression of free press. Hansen continues as chairman. and talk about the whole issue of eco- In speech commemorating 20th anni- Grace Johnsen, ABC, replaces Carl nomic and editorial freedom," he said. versary of KOLN -TV Lincoln, Neb., he Watson, NBC, as one of two network At least one station participant in said that FCC and White House Office representatives on radio code board, effec- closed sessions was said to have suggested of Telecommunications Policy are plac- tive March 28 (other network representa- that CBS News produce documentary to ing extremely burdensome work on sta- tive is Jack Kenton of CBS). let public know how broadcast newscasts tions applying for renewal. He criticized In separate action, NAB set Jan. 14- are prepared. FCC, particularly in area of competitive 18, 1974 as date for next year's winter Several top CBS News executives and applications, noting that incumbent li- meeting of joint board of directors, which newsmen, including Walter Cronkite and csnsee is placed on equal footing with will be held at Mullet Bay Beach hotel in St. Maarten, Netherlands Antilles. No Roger Mudd, participated in seminar. new applicant and ultimate judgment is Network source said great not made on past performance but on member of board attending meeting gets deal of atten- compensated further than Miami. tion was paid to "constitutional crisis" promises. He sharply questioned OTP in broadcast journalism, and that there Director Clay T. Whitehead's proposal was no affiliate complaint of "bias" that to tie license renewal to station responsi- FCC reverses own judge, governmental critics have imputed to bility for alleged network news bias renews Greenwood stations networks. carried on outlet. FCC has granted renewal applications of Radio -station participants also Mr. Danish said criteria are needed received WCRS -AM -FM and wesw(AM), all Green- fresh reassurance of importance of their to enable FCC to process renewal ap- medium: George wood, S.C., which were designated for J. Arkedis, vice presi- hearing on grounds licensee corporations dent and general manager of CBS Radio Network, More time for prime time. FCC has had participated in filing possible "strike" released new study, conducted application. in December 1972 by R. H. Bruskin extended to March 12 filing deadline Associates, for reply comments in its inquiry into Commission decision, prepared under showing that during daytime supervision of Chairman Dean Burch, 46% of U.S. adults get most of their prime -time access rule. Previous deadline was Feb. 12. Commission in part overruled initial decision of Chief news from radio, as against 39% who made adjustment in response to Administrative Law Judge Arthur Glad- get most from TV, 34% from news- request by Independent Television stone, who had proposed denial of license papers, 8% from other people and 2% Stations Inc. (INTV), which said that renewal for wcsw. from magazines. (Percentages do not add it had arranged for submission of Renewal hearing involved charges that to 100 because of multiple answers.) "additional evidentiary material on the licensee involved-Grenco Inc. (wcRs- economics of television -program pro- AM-FM) and Radio Greenwood Inc. AP's Gallagher criticizes duction and syndication" which (wcsw) -had aided Saluda Broadcasting pressures on news media should have bearing on the Inquiry. Co. in filing application for new station INTV, proponent of prime -time rule, in Saluda, S.C., for purpose of obstruct- Constant pressure on news media in U.S. said it arranged to be provided with ing mutually exclusive application filed and harsh censorship measures in other this material at National Association by United Enterprises Inc. for station in countries were cited by Associated Press of Television Program Executives in Greenwood, 30 miles from Saluda. President Wes Gallagher as factors mak- New Orleans (also see page 51). Judge Gladstone absolved Grenco of

Broadcasting Feb 26 1973 10 IS PROUD TO ANNOUNCE IT NOW REPRESENTS WPLG TV Miami, Florida Channel 10 ABC aPost- Newsweek station

Television Advertising Representatives, Inc.

representing WBZ-TV Boston WBTV Charlotte KYW-TV Philadelphia WJXT Jacksonville WJZ-TV Baltimore WPLG -TV Miami WTOP-TV Washington KDKA -TV Pittsburgh WWBT Richmond KPIX San Francisco any wrongdoing, but said Greenwood change KDNA'S format to rock music and New AFTRA pact would hike had "embraced" Saluda application as decrease public -affairs programing would "strike" vehicle. He also concluded that disserve public interest. network salaries 5.5% Greenwood's 25% owner, George Cook, He accused buyers of proposing to turn American Federation of Television and had perjured himself in hearing. KDNA, call letters of which would be Radio Artists has announced that its Judge Gladstone had attached consid- changed to KEZK, into "another crass membership throughout country has rati- erable significance to what he said was drone, hard -selling its wares, with rau- fied one -year contracts with ABC, NBC Mr. Cook's public avowal of interest in cous pop songs interspersed between the and CBS and also has approved three - Saluda application "in the context of a constant flow of tasteless commercials." year pacts in television -commercial and strike application." But commission said radio-transcription fields. AFTRA said that flaw in initial decision's logic is contract with Mutual is still being nego- failure to bridge gap between desire and Sponsors bat .500, tiated. support in preparing and filing Saluda adjust when they miss Network agreements are for one year, application. retroactive to last Nov. 16, and call for Commission accepted Judge Glad - National Advertising Review Board an- 5.5% increase in all staff minimum sal- stone's findings that there is no signficant nounced Friday (Feb. 23) that National aries, including newsmen. Contracts also evidence that Mr. Cook or any other Advertising Division of Council of Better provide for boosts in employer contribu- Radio Greenwood stockholder "commit- Business Bureaus dismissed 10 complaints tions to pension and welfare plans and ted any overt act which could be in- during January against national advertis- improvements in overtime payment. terpreted as support, encouragement or ing and found five other complaints AFTRA said advances in radio tran- participation" in SBC's application, or justified. scription are most significant in 25 years, that any Radio Greenwood stockholder NAD, which handles investigative work including 30% increase in minimum ses- provided SBC with aid which contributed for advertising industry's self -regulatory sion fees and 26% rise in commercials to success of its application or to delay mechanism (NARB), said that in each heard in three major cities and in major- of United's. of five justified complaints, advertiser ity of major markets. Commission said it was not inclined agreed to change copy. Other complaints to conclude Mr. Cook had perjured were dismissed because advertisers pro- Peace moves in San Diego himself but rather that "a faulty shading vided adequate substantiation of claims of recollections -an attempt to recall or for other reasons, in opinion of NAD. Apparent end of dispute over ABC-TV long -past conversations where the con- affiliation in San Diego area was signaled Of 15 cases, six involved television ad- Friday (Feb. with sequences may have unconsciously in- vertising 23) disclosure by ABC and one radio. Claims dismissed that it and xErv(Tv) Tijuana, Mexico, fluenced Cook's recollection in a manner were against Gulf Oil Co., Borden Co., favorable to himself." its affiliate since 1955, and Kcsr(Tv) San Commission said General Foods, Gillette Co. and STP Diego, which this could not be considered deliberate has been opposing xEry Corp. (all involving television) and against affiliation since 1968, falsehood with degree of certainty had entered "mem- re- Admiral Corp. (radio). In case of Allen orandum of understanding," subject to quired in renewal hearing. Products Inc. (dog food), advertiser FCC approval. Commission action was adopted on 5- agreed to change its television copy. If FCC agrees, ABC-TV will continue to-1 vote, with Commissioner Nicholas its affiliation with XETV until July 1, then Johnson lone dissenter. Commissioner switch to KCST "subject to the negotiation Charlotte Reid was absent. Two more take `Woolf' of a mutually acceptable affiliation con- tract between ABC and KCST." Some CBS -TV sources reported Friday (Feb. ABC programs may switch to KCST be- Writers authorize strike 23) that number of affiliates refusing to fore July 1, ABC said without specifying carry preceding night's "Who's Afraid of Threat of strike any. loomed last week as ne- Virginia Woolf ?" had dropped 11 to gotiators for from Writers Guild of America, 9 with WDBO-TV West, and decision of Orlando, Fla., Association of Motion Picture and WFMV -Tv Greensboro, N.C., to pre- Klein packing his bag & Television Producers continued meet- sent it on delayed basis (early story, page Herbert G. Klein, Nixon administration's ings. WGA membership meeting, is sched- 56). uled for March 5 when WGA officials are director of communications, plans to to report on results of negotiations. Key leave government soon for newspaper elements of dispute concern WGA or TV professions, or both. Interviewed de- Friday mands for payment of 5% of gross reve- Headliner on NBC's Today by Barbara nues to writers from videocassette and Walters, principally on Henry Kissinger's cable -TV use, as well as increased fees mission to Peking, in which he partici- for employment. Frank Stanton, vice pated, Mr. Klein said that he has no Writers' minimum fees now are $2,500 chairman of CBS deadline but would leave "some time in for one -hour story, and $2,000 for half- Inc., appointed chair- the near future." hour product. man of American Asked whether Ronald L. Ziegler, WGA members met Feb. 20, and au- National Red Cross, White House press secretary would ab- thorized strike call if negotiations are un- effective April 1, sorb Klein responsibility, Mr. Klein said successful. Current contract expired Feb. succeeding E. Rol- there would be "adjustments" and 8, but terms have been extended on tem- and Harriman, in- praised Mr. Ziegler for his work. porary basis. vestment banker, who has held posi- tion since 1950. Al- Knox -Reeves loses GM St. Louis FM sale opposed though post is volun- "Mutual agreement" has ended 37 -year- Or. Stanton teer and unpaid, it is old association between Knox -Reeves Ad- Cecil and Joyce Heftel's proposed $1- prestigious and considered top position in vertising and General million Mills, both Min- purchase of KDNA(FM) St. Louis organization. Dr. Stanton, who has been neapolis. Account, estimated as billing is being opposed by local citizen who active as volunteer in Red Cross since between $6 -10 million, been fears has divided that buyers will turn city's only 1960, is slated to retire from CBS on among Wells, Rich, Greene, New York noncommercial, listener-supported broad- March 31 upon reaching age 65. His ap- (Betty Crocker Helper Casseroles and cast station into "commercial jukebox." pointment was announced by President Chip O's); Needham, Harper & Steers, James F. Mitchell petitioned FCC to Richard M. Nixon in his post of honorary Chicago (Bac -O's and other protein deny purchase from nonprofit Parent chairman of American National Red products) and Campbell -Mithun, Min- Corp. claiming that Heftels' plan to Cross. neapolis (Betty Crocker potato products).

Broadcasting Feb 26 1973 12 Datebook YOUR BEST

Indicates new or revised listing. COMBINATION This week Feb. 14 -March 6- Annual exhibitions of 50 best TV commercials and 50 best ads in print of 1972. Ameri- can Institute of Graphic Arts, Aiga Gallery, 1059 Third Avenue, New York. TO MEET NEW FCC Feb. 26- Hearing on newsmen's privilege legisla- tion by Subcommittee No. 3 of House Judiciary Com- mittee. 10 a.m., Room 2141, Rayburn House Office building, Washington. Feb. 28- Extended deadline for filing reply cony 125%ÁM MODULATION merits on proposed changes in FCC's prime -time- access rule (Doc. 19622). Feb. 26- 27- Hearing by Senate Consumer Subcom- mittee on S. 805, to establish a National Institute of Marketing and Health. Room 2705, 26 Federal Plaza, New York. Feb. 26- 27- "Truth in Advertising" briefing spon- sored by American Management Association. Speakers include Richard A. Givens and Gerald J. Thain, Fed- eral Trade Commission; William H. Ewen, National Advertising Review Board; Ronald J. Moss, Kenyon 8 Eckhardt: Jonah Gitlitz, American Advertising Fed- eration. AMA building, New York. Feb. 27- Thirteenth annual Broadcast Pioneers Mike Award dinner, honoring KCBS(AM) San Fran- CCA AM TRANSMITTERS cisco. Hotel Pierre, New York. CCA AM broadcast transmit- Feb. 27 -28- Senate Constitutional Rights Subcom- ALL mittee hearing on newsmen's -privilege legislation. 10 ters from 250 watts to 50KW are a.m., Room 1202, Dirksen Office building, Wash- ington. designed to modulate on a con- Feb. 28- Extended deadline for filing comments on proposed FCC fee schedule increases (Doc. 19658). tinuous basis. at 125% with full Feb. 28- Seminar on legal requirements of political frequency- response, minimum advertising on radio and television, sponsored by New England Broadcasting Association. Featured speaker: distortion and negligible effect John Summers, general counsel, National Association of Broadcasters. Suffolk University Law School, on tube life. Boston. Feb. 28- Annual stockholders' meeting, Doyle Dane Bernbach. MGM screening room, 1350 Avenue of Americas, New York, 10:30 a.m. March 1- Senate Constitutional Rights Subcom- mittee hearing on newsmen's -privilege legislation. 10 a.m., Room 318, Russell Office building, Wash- ington. March 1- Hearing on newsmen's -privilege legisla- tion by Subcommittee No. 3 of House Judiciary Com- mittee. 10 a.m., Room 2226, Rayburn House Office CCA AM MONITORS building, Washington. CCA AM monitors can simulta- March 1- Deadline for entries, Radio Television News Directors Association Radio and Television News neously monitor both positive Awards. Contact: Dick Wright, WTAG(AM), Worcester, and negative peaks to assure Mass. you of the loudest sound and March 3-Annual Grammy awards, to be presented still conform with FCC limits!! by the National Academy of Recording Arts and Sci- ences. Nashville.

Also in March March 5- Hearing on newsmen's -privilege legisla- tion by Subcommittee No. 3 of House Judiciary Com- .CBS AM VOLUMAX mittee. 10 a.m., Room 2141, Rayburn House Office building, Washington. This device, in conjunction with CCA transmitters, permits you March 5- Meeting, board of directors, New York State Broadcasters Association. Albany Hyatt house, , to autopiatically set your audio Albany. gain to achieve 125% peak March 5.7- Second annual "Black careers in com- positive and 98% negative munications" conference, sponsored by Howard Uni- modulation = the highest versity School of Communications and Black Journal. by the Guest speaker will be FCC Commissioner Benjamin modulation permitted J. Hooks. Cramton audtorium, Howard University. FCC. Washington. March 6- Annual meeting, New York State Broad- casters Association, featuring reception for Governor and Mrs. Nelson A. Rockefeller and members of New York State legislature. Featured speaker at CCA ELECTRONICS CORPORATION luncheon will be FCC Commissioner Benjamin L. Hooks. Albany Hyatt house, Albany. GLOUCESTER CITY, NEW JERSEY 08030 (609) 456 -1716 March 7- Hearing on newsmen's -privilege legisla- tion by Subcommittee No. 3 of House Judiciary Com- Canadian Subsidiary: mittee. 10 a.m., Room 2226, Rayburn House Office building, Washington. CALDWELL A/V EQUIPMENT CO., LTD. March 7- Seminar on legal boundaries of free 1080 BELLAMY ROAD, NORTH speech and press, sponsored by New England Broad- SCARBOROUGH, ONTARIO,, CANADA casting Association. Featured speaker: Ralph Gold- berg, CBS law department. Suffolk University Law Phone: (416) 291 -5595 School, Boston. NO. 1 AM & FM March 7- 9- Senate Communications Subcommittee

Broadcasting Feb 26 1973 13 hearing on bill (S. 372) to amend Federal Election March 27 -30- Convention product exposition, insti- Campaign Act of 1971. 10 a.m., Room 5110, Dlrksen tute of Electrical and Electronics Engineers. New AMP Office building, Washington. York Coliseum. March 8-Arkansas Associated Press Broadcasting March 28- Annual Communications Conversation Association meeting. Holiday Inn, North Little Rock. Day. sponsored by Grahm Junior College, Boston, March 9- Hollywood chapter of National Academy Event will be held at college. of Television Arts and Sciences silver anniversary March 28.30 -SprIng meeting, Florida Cable Tele- academy ball with Bob Hope as honoree. Century vision Association. Daytona Beach. Plaza hotel, Angeles. Los March 29- Conference, New York chapter, Amer- WHEN YOU SLIP, March 9.11- Meeting, board of directors, American ican Marketing Association. FTC Commissioner David Women in Radio and Television. Hilton Palacio del Dennison and Stanley Tannenbaum, board chairman, Rio, San Antonio, Tex. Kenyon 8 Eckhardt, New York, are speakers, and Dr. Seymour Lieberman, president. Lieberman Re- March 13- 14- Second annual national sales train- IT HURTS e e e search, is to present study of consumer reaction to ing conference, sponsored by New York University. advertising. Biltmore hotel, New York. Barbizon -Plaza hotel, New York. March Deadline for entries, journalism Compe- board of 31- March 14 -First meeting, of governors tition awards, sponsored by Deadline Club of Sigma Intelsat, for about two weeks. Commu- to continue Delta Chi. Contact: R. Leigh Smith Jr., Gulf and nications Satellite Corp. building, 950 L'Enfant Plaza, Western industries, 1 Gulf and Western plaza, New S.W., Washington. York 10023. And when you fall, it's a disaster. March 14- Seminar on National Association of March 31- Region 1 meeting. Women In Commun! - Broadcasters Code, sponsored by New England cations Inc. Seattle -Tacoma airport, Washington. That's why so many of our clients Broadcasting Association. Featured speaker: Stock- who are Number One in their mar- ton Heinrich. director of Code Authority, NAB. Suf- March 31 -Cable TV conference, under auspices of folk University Law School, Boston. Hollywood chapter, National Academy of Television kets retain us year after year Arts 6 Sciences, Beverly Hilton hotel. Beverly Hills, - March 15- Federal Communications Bar Associa- Calif. they want to keep from slipping. tion luncheon with Torbet H. Macdonald (D- Mass.) as guest speaker. Army -Navy club, Washington. March 31 -April 3- Convention, Southern Cable Tel- It's so easy to get a little bored or evision Association. Featured speakers: Dean Burch, March 15- Extended deadline for filing reply com- chairmen, FCC, and David Foster, president, NCTA. a little careless when the ratings ments on proposed FCC fee schedule increases Convention center, Mobile, Ala. look good. Even when the ratings (Doc. 19658). March 15- Deadline for entries in 29th annual drop a few points, somehow it can Public Relations Society of America Silver Anvil be rationalized; then suddenly, awards. Awards presented in eight categories for April outstanding public relations programs. Contact: your station is in trouble. When Public Relations Society of America, 845 Third April 1- 3-Annuel meeting, Southern Cable Television Avenue, New York 10022. Association. Mobile municipal auditorium, Mobile, you finally know it, the reaction Ala. March 15 -Thirty -third anniversary banquet, Inter- is often panicky, and the changes national Television and Radio Society. Waldorf -As- April 5- 7-Spring convention, Texas Educational Tele- that are made accelerate the de- toria hotel, New York. vision Association. Remada Inn, Austin. March 15- Deadline for entries In Gavel Awards April 6-7- Conference, Sigma Delta Chi Region 5. cline. competition of American Bar Association. Awards Champaign, Ill. presented for articles, books, films, radio and TV programs that contribute to public understanding of April 6.8- Conference, Sigma Delta Chi Region 8. If you study your audience in- American system of law and justice. Contact: Com- Houston. depth every year, you know just mittee on Gavel Awards, American Bar Association, April 7- Meeting. Georgia Associated Press Broad- what's going on, and we 1155 East 60th Street, Chicago 60637. casters. Marriott motor hotel, Atlanta. harass March 16- Awards dinner. Writers Guild of Amer- April 7- Region 6 meeting, Women in Communica- you to make sure you don't get ica (East). Seaport. New York. tions Inc. Kodak Marketing Education center, Roches- careless, that the corrective action March 16 -17 -46th annual convention, Interscholastic ter. N.Y. League Press Conference to include sessions in radio. you take will be productive. TV, advertising and newspaper. University of Texas, April 741- Region 2 meeting, Women In Communi Austin. cations Inc. Carrousel inn, Cincinnati. For other clients who are second, March 16 -17- Conference, Sigma Delta Chi Region April 8 -10- Seminar, "Lighting for Television,' 10. Shelton, Wash. sponsored by Educational Broadcasting Institute, Na third, or even fourth in their mar- tional Association of Educational Broadcasters. Semi March 17- Oklahoma Associated Press Broadcast- nar features William M. Kloges, TV lighting con- kets and heading for Number One, ing Association meeting. Hilton Inn Northwest, Okla- sultant with Imero Fiorentino Associates. Georgia homa City. Educational Television Center, Atlanta. Contact their ability to always move con- NAEB at (202) 785-1100. March 20- Annual international broadcasting awards. structively, with a sound knowl- Hollywood Radio and Television Society. James April 8- 11- Annual Broadcast Industry conference edge of the strengths and weak- Amass, star of Gunsmoke, will be honored as "man California State University, San Francisco. presentation of awards for of the year," during best April 6.13- Semiannual technical conference, So- nesses of their station and every TV and radio commercials. Century Plaza hotel, Los ciety of Motion Picture d Television Engineers. other station in town, makes the Angeles. Hyatt Regency O'Hare hotel, Chicago. March 21- Annual stockholders' meeting Cox Broad- April Annual Congressional Gold Medal recap difference. Our use of social sci- casting Corp. Company headquarters, Atlanta. 10- entists for basic information helps March 22- Presentation luncheon, 25th annual George Polk Memorial Awards, under auspices of Long Island Major meeting dates in 1973 immeasurably to keep decisions University's Brooklyn Center (journalism department). Roosevelt hotel, New York. March 22- 25-Annuel convention, National out of the personal opinion area. Association of FM Broadcasters, Washington March 22- 24- American Forces Radio and Television Hilton hotel, Washington. workshop. The Pentagon, Washington. It also helps that the big leader in March 25-28- Annual convention. National March 22- 25- Annual convention, National Associa- Association of Broadcasters. Sheraton -Park town usually sleeps while he slips. tion of FM Broadcasters. Washington Hilton hotel, and Shoreham hotels, Washington. Washington. It's unfortunately not just a game, May 13 -16-Annual convention, American Ad- but a deadly serious business, and March 24 -Ninth annual Armstrong awards presen- vertising Federation. Fairmont- Roosevelt hotel, tation, in conjunction with National Association of FM New Orleans. mistakes can be worth millions. If Broadcasters convention. Featured speaker: Fred W. May 16-19-Annual meeting, American Asso- Friendly, former president, CBS News. Washington of Advertising Agencies. The Green- you want to find out more about Hilton hotel, Washington. ciation getting to be Number One or about brier, White Sulphur Springs, W.Va. March 24-Special meeting, board of directors, Mai 15- 20- Annual convention. American staying there, please call us for a Association of Maximum Service Telecasters. Shore- Women in Radio and Television. Americana ham hotel, Washington. no- obligation presentation. Bal Harbour, Miami Beach. March 25- Annual membership meeting, Associa- May 31-June 2- Annual meeting, Associated tion of Maximum Service Telecasters. Shoreham Press Broadcasters Association. Royal Sonesta hotel, Washington. hotel, New Orleans. March 25-21-Annual convention, National Association June 17ß0- Annual convention, National of Broadcasters. Sheraton Park and Shoreham hotels, Cable Television Association, Convention Cen- Washington. (1974 convention will be March 17 -20, ter, Anaheim, Calif. Houston; April Civic Center, 1975, 6 -9, Convention Oct. 4- Annual national meeting, Women in Center, Las Vegas, and 1976, March 28 Super - 7- -31, Inc. dome, New Orleans.) Communications Benson hotel, Portland, Ore. March 28- Association of Independent Television Nov. 11.14- Annual convention. National As- McHUGH AND HOFFMAN, Stations board of directors breakfast meeting in con- sociation of Educational Broadcasters. Mar- INC. junction with NAB convention. Shoreham hotel, Wash- riott hotel, New Orleans. ington. Television & Advertising Consultants Nov. 14-16--1973 seminar, Broadcasters Pro- March 26-30-International convention, Institute of motion Association. Sheraton Cleveland hotel, Electrical and Electronics Engineers. Americana Cleveland. 7900 Westpark Drive hotel, New York. Nov. 14-17-Annual convention, Sigma Delta March 27- Association of Independent Television Chi. Steller Hilton hotel, Buffalo, N.Y. McLean, Virginia 22101 Stations general membership meeting and reception. Nov. 26.29-Annual meeting, Television Bu- Shoreham hotel, Washington. reau of Advertising. Hyatt Regency hotel, Area Code 703 Houston. March 27- Academy of Motion Picture Arts & 790 -5050 Sciences Oscar awards. Music Center, Los Angeles

Broadcasting Feb 26 1973 14 don and dinner, sponsored by Pennsylvania Associa- April 18-Annual meeting, CBS shareholders. North tion of Broadcasters. Washington Hilton, Washington. Hollywood, Calif. April 13- Spring conference, Minnesota Broadcast- April 18 -25-27th MIFED international film and TV BROADCASTING PUBLICATIONS INC. ers Association. Minneapolis. film market for buyers and sellers. Milan, Italy. Con- Sol Taishoff, chairman. tact: MIFED, Largo Domodossola 1, 20145 Milan, Lawrence B. Taishoff, president. April 13- 14- Conference, Sigma Delft! Chi Region Italy. 3. Columbia, S.C. Maury Long, vice president. April 23- Overseas Press Club of America 1972 Edwin H. James, vice president. April 13-14-Conference, Sigma Delta Chi Region Joanne T. Cowan, secretary. 4. Pittsburgh. awards and annual dinner. Waldorf Astoria hotel. New York. Irving C. Miller, treasurer. April 13-15-Conference, Sigma Delta Chi Region 11. Flagstaff, Ariz. April 24- 26- Pennsylvania Cable Television Asso- ciation annual spring meeting. Chatham center, April 14- Region 4 meeting, Women in Communi- Pittsburgh. cations Inc. Downtown Marriott hotel, Dallas. April 25-33d annual George Foster Peabody Awards roadcastingo April 16- "Broadcast Day- 1973," co- sponsored by luncheon. Pierre hotel. New York. The newsiseekly al broadcasting and allied arts Florida Association of Broadcasters and Department of Broadcasting, College of Journalism 8 Communi- April 28-May 3 -13th International "Golden Rose cation, University of Florida. Participants to Include of Montreux' contest, sponsored by European Broad - TELEVISION, speakers from other states, as well as faculty, stu- casting Union and Swiss Broadcasting Corp. Awards dents and Florida broadcasters. University of Florida, offered for television light entertainment programs. Executive and publication headquarters Gainesville. Montreux, Switzerland. BROADCASTING -TELECASTING building, Washington, Sigma Region 1735 DeSales Street, N.W., April 16-17- Meeting North Central CATV Asso- April 27- 28- Conference, Delta Chi D.C. 20036. Phone: 202 -638-1022. ciation. Holiday Inn. Sioux Falls, S.D. 1. Rowntowner Motor inn, Albany, N.Y. Sol Taishoff, editor. Lawrence B. Taishoff, publisher.

EDITORIAL Edwin H. James, executive editor. Open Mike® Donald West, managing editor. Rufus Crater (New York) chie) correspondent, Morris Gelman, Leonard Zeidenberg, senior correspondents. J. Daniel Rudy, assistant to the managing editor. Frederick Michael Fitzgerald, senior editor. Alan Steele Jarvis, Don Richard, assistant editors. Ann Cottrell, Carol Dana, Eleanor Senf, editorial assistants. News to newsman and general manager, WASA-AM -FM Havre Eorroa: That was a fine editorial that you de Grace, Md. SPECIAL PUBLICATIONS Art King, director; Joseph A. Esser, associate wrote on David Lawrence (BROADCAST- editor; Laurette Pesce, editorial assistant. ING, Feb. 19) and all of us here at U.S. More about music News & World Report are grateful to EDITOR: Regarding your fine article, "An ADVERTISING you. It contained some interesting history audio odyssey: coast -to -coast and back Maury Long, general manager. which I had not known before. Ben J. [BROADCASTING, David N. Whitcombe, director of marketing. again in top -40 radio" Larry G. Kingen, sales manager (New York). Grant, executive vice president, U.S. News Jan. 29]: How could you have over- John Andre, sales manager- equipment and & World Report, Washington. engineering. looked perhaps the two most competi- Bill Merritt, Western sales manager (Hollywood). tive top-40 markets in the country, Phoe- Stan Soifer, sales manager-programing (New York). Ecological video tapes Gerald Lichtman, classified advertising. nix and Chattanooga? Both markets fea- Doris Kelly, secretary to the general manager. EDITOR: Print isn't the only medium that ture ultra- healthy top -40 situations with in can recycle. Television students three three full -time AM operations. In Phoe- CIRCULATION universities are using used video tapes of nix, it's between KRUX, KRIZ and KUPD. Bill Criger, subscription manager. MFA Insurance commercials for submit - Here in Chattanooga, wcow, wDXB and Laurie Endter, Kwentin Keenan, Michael Kelly, Patricia Johnson, Jean Powers. ting auditions in their search for a job. WFLI compete for the top-40 audience. Some of the folks at KOMU -Tv, the Uni- There may be other three -way battles, versity of Missouri commercial TV sta- PRODUCTION but if so I am unaware of them. Other- Harry Stevens, production manager. tion that has a training course for jour- wise, it was a most interesting article. Bob Sandor, production assistant. nalism students, reported that students Please continue BROADCASTING'S coverage needed tapes for auditions. Some of them of and involvement in radio programing. ADMINISTRATION couldn't afford the cost of such' tapes. -E. Alvin Davis, program director, Irving C. Miller, business manager. When we sent out new tapes to the 75 Susan Kwash, Sheila Thacker. WFLI(AM) Chattanooga. Lucille DiMauro, secretary to the publisher. stations in our 15 -state area last month, we asked the stations to return the old ones. They did. We passed the tapes EDITOR: I read with interest BROADCAST- BUREAUS ING'S recent article on the trends and NEW YORK: 7 West Slat Street, 10019. along to the TV professors at the Univer- Phone: 212- 757-3260. sity of Missouri, Central Missouri State influences operating in contemporary Rufus Crater, chief correspondent. In David Berlyn, Rocco Famighetti, senior editors. University at Warrensburg and Southern radio. way of comment, I. wanted to Lauralyn Bellamy John M. Dempsey, Michael Illinois University at Carbondale. point out one surprising omission among Shain, assistant editors. Maybe other advertisers are wondering stations you listed as dominating the dial Larry G. Kingen, sales manager; Stan Soifer, sales what useful purpose can be served by in markets coast -to- coast. manager -programing; Susan Yang, Harriette used commercial tapes. -W. Judd Wyatt, Surely a Storz station, KOMA(AM) Weinberg, advertising assistants. director of advertising, MFA Insurance Oklahoma City, has to rank as a highly HOLLYWOOD: 1680 North Vine Street, 90028. Phone: 213 -463 -3148. Cos., Columbia, Mo. influential signal if for no other reason Earl B. Abrams, senior editor. than that the station is represented in Bill Merritt, Western sales manager. Thanks more counties at night and shows in Sandra Klausner, assistant. more ARB books than any other in TORONTO: John A. Porteous, contributing EDITOR: All of us in the public relations editor, 3077 Universal Drive Mississauga, department appreciate your in -depth cov- America. Regards to you for an otherwise Ont., Canada. Phone: 416 -625-4400. erage of current events affecting broad- very well written article.-J. Roberts casters and thus, directly, our company as Dark, program director, KoMA(AM) Ok- City. BROADCASTING magazine was founded in 1931 advertisers. Frank W. Bean, senior pub- lahoma by Broadcasting Publications Inc., using the lic relations assistant, Coca -Cola Co., title BROADCASTING. -The News Mapazine of 12 the Fifth Estate. Broadcast Advertising* was Atlanta. EDITOR: A correction [of the Feb. acquired in 1932, Broadcast Reporter in 1933, "Breaking In "] is in order. The Hollies Telecast* in 1953 and Television in 1961. Undaunted woman have had two (not three) LP's since last Broadcasting- Telecasting* was introduced in 1946. EDITOR: I lost the National Association of summer. The first,. Distant Light, con- Broadcasters board election by a mere 15 tained both "Long Cool Woman" and votes, which is both discouraging and en- "Long Dark Road." The second, Ro- couraging. However, I may be bloodied many, contains their newest single, Woman but not bowed. I shall try again in two "Magic Touch " - Johnny Dean, Reg. U.S. Patent Office. years. -Virginia Pate Wetter, president music director, wsUB -FM Groton, Conn. e 1973 by Broadcasting Publications lnc.

Broadcasting Feb 26 1979 15 a :. i ......

.5 .

"There is a sixth dimension .. beyond that which is known to man. It is a dimension as vast as space and as timeless as infinity. It is --=.-. the middle ground between light and shadow- between man's grasp and his reach; between science --- .. . and superstition; between the pit . of his fears and the sunlight of his knowledge. This is the dimension of imagination. It is an area that -. might be called the twilight zone." .1 -Rod Serling : G . o .. ;. .. : .. .. -

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S r . '., ! :. ' . I What more can we say about "TheTwilight Zoné'? Except Cliff Robertson James Whitmore Ed Wynn Earl Holliman Carol Burnett Dan Duryea Peter Falk Rod Taylor Robert Cummings Steve Cochran Gig Young Roddy McDowell David Wayne Buster Keaton Thomas Gomez Anne Francis Julie Newmar William Shatner Agnes Morehead Franchot Tone Elizabeth Montgomery Jonathan Winters Jack Klugman Inger Stevens Burgess Meredith Theodore Bikel And " The Twilight Zone' is the sort of show that is rare on TV: a half hour of dramatic entertainment with no pretentions beyond a fresh idea presented by people with respect for the medium and for the audience. Playwright Rod Serling's stories are plotted as carefully as his ambitious 90- minute specials are written... acted and directed with consistent competence" TIME "Television's most original series." TV -RADIO MIRROR "Elements of suspense and imagination ...excitingly dealt with...stories are marvelously ingenious exercises in fantasy that border on fact.They could almost be true." NEW YORK HERALD TRIBUNE

"The medium's best produced series." MOTION PICTURE DAILY And: Three Emmy Awards for television's "best dramatic series," "best written series" and "outstanding cinematography." Enough said? Viacom Monday Memo

A broadcast advertising commentary from Herbert D. Fried, president, W. B. Doner & Co., Baltimore

Colt 45's Mr. Cool: hockey puck traveled in excess of 120 miles per hour. As in the first commer- still going strong cial, Billy reacted only when served Colt after nine years 45, this time by a waiter on skates. The commercial was filmed in .Canada with a One sure thing in 1973: The year will Canadian crew. find Colt 45 malt liquor's central charac- We have filmed on locations all over ter remaining cool, poised, fearless and the world: London for the haunted -house the hero of millions. This will be the commercial; Puerto Rico for the airplane ninth year the sophisticated imbiber has and skydiving commercial; underwater in calmly faced seeming disasters such as New York City; North Carolina for the troop invasion, knife throwers, ghosts, timber commercial, and Oregon for the raging bulls and karate experts. shooting -the-rapids commercial. Throughout all these years Colt 45's Over the past years, we have tried to hero has remained unflappable. Without remain constant in our basic television a change of expression, he has weathered format. The only time we deviated from the violence around him, reacting only it was for a commercial called The Nai- when served Colt 45. The selling message robi Trio, which was originated by Ernie has remained constant. its now familiar Kovacs. Again we featured our principal copy states, "In the dull and common- actor, Billy Van. One of the bit players place occurrences of day -to-day living, one was Edie Adams who owns the rights to thing stands out as a completely unique the Nairobi Trio skit. In addition, we de- experience-Colt 45 malt liquor." signed a commercial using the famous When we first came up with the cam- Rube Goldberg machines in which a ma- paign in 1964, we were delighted with the chine is activated and does all kinds of reactions of our client, the National Brew- musical gyrations ending up by serving Herbert D. Fried has served W. B. Doner & ing Co. We are still delighted with con- Colt 45 malt liquor. This particular corn - sumer reaction to what is now the long- Co. since 1955. Born in Chicago, he was mercial was chosen by the New York est running national -television advertising educated at the universities of New Mexico Museum of Modern Art to appear in a campaign. They like the campaign so and Illinois. He served as account executive show called "Man and Machine." much they don't want it changed. at the Chicago office of Foote, Cone & The whole malt -liquor industry started When Colt 45 malt liquor was first Belding and as account supervisor at Weiss quietly. What used to be an esoteric prod- launched, National was looking for a & Geller before his association with Doner. uct made by only a few brewers for a premium -priced product to go along with He joined Doner as general manager of its minute segment of the malt-beverage mar- the popular -priced beer that it had been Baltimore office and was named vice ket, is now established as a strong product supplying to its distributors. Analyzing president of the firm in 1966. In 1968, he line at National Brewing. Because we the trend toward premium products, Na- became president of the agency. couldn't refer to the relative strength of tional Brewing saw a void in the malt - the alcoholic content of malt liquor as liquor area. Once it established the prod- opposed to beer, we had to develop an uct need, it asked our agency for a cam- Our hero through all these episodes has approach that signified something special. paign to support it. The campaign yielded been the veteran performer Billy Van. He From time to time it has been suggest- results. In just 18 months, Colt 45 moved still wears the same tasteful clothes, but ed that we change our approach, but the out of the Florida test market and cross- time has created one small change. In his client would have no part of it. Our crea- ed the country to outsell the two leading latest episode his hair is now fashionably tive approach has been so effective that brands of malt liquor combined. long. our audience has become not only aware, Its growth rate has remained constant The very first Colt 45 commercial was but involved. Our commercial gets fan and today our "Mr. Cool" continues to done in black and white. It involved a mail from young people throughout the build customers for Colt 45 -to the point knife thrower and a board -breaking ka- country. where the world's largest selling malt liq- rate specialist. Then, as now, our hero Not only is the consumer aware, but uor has in excess of 40% of the market. didn't react to anything happening around the advertising industry has become in- Our initial target audience was young him. He responded only to the product. volved. Everytime we asked people in our men between the ages of 18 and 35, as Our follow -up was the agency's own ver- own industry how much they thought we well as blacks and the Spanish speaking. sion of World War II. Mr. Van sat on the actually were spending on this campaign, When you deal with an alcoholic bever- beach, while a landing barge approached we had to smile. At minimum they guess- age you have a problem in advertising - and soldiers with fixed bayonets attacked ed three to four times as much as we frankly, there are not a lot of things you in his direction. Another segment showed actually spend for the Colt 45 campaign. can say about it. We decided to create a an attractive motorcycle girl attempting Although we have tried to come up personality for our product rather than to catch the eye of our hero with a come - with other formats for Colt 45, it is our making claims for it. We positioned our hither look. Then a fully clothed waiter belief that our basic concept is still the hero to react the way our target audience arrived on a surf board in order to best. Mr. Van will continue to be attacked imagined themselves reacting. Our cool serve him Colt 45. That's when Mr. Van and bombarded, and will continue to have character was the ultimate in antiestab- smiled. no reaction until the product is served. lishment thinking. Colt 45 was cool when Our latest commercial in the series is It is our belief that this format is coolness was just beginning on the cam- called Hockey. This one was filmed at the unique and that the wear -out factor has puses and in the inner cities. new coliseum in Vancouver, B.C. Mr. remained nil. The commercials are under The campaign concept has grown Van was stationed at his usual table, this continual test and we are constantly try- stronger each year. It's just a case where time in the net of the hockey arena. Pro- ing to determine the viability of the idea. we went just far enough ahead of our fessional hockey players, skating at speeds Hopefully Mr. Van can go on forever. time with our cool campaign. Society has of 40 to 50 miles per hour, actually play- Our only difficulty in the future will be now caught up to our thinking. ed hockey around him. At times, the how do we keep topping ourselves.

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SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAK. Heading them off at the pass: NAB TV code adopts drug -ad guidelines With over $300 million at stake, strict rules are adopted for advertising of proprietaries, effective Sept. 1

In what is already being described as a historic action, the television code review board of the National Association of Broadcasters last week unanimously adopted tough, inclusive, virtually flat fiats regulating the advertising of nonprescrip- _r tion medications on television. The rules are not confined to a theme Congressman Paul Rogers: NAB's Mr. Helflrich: of advertising or a specific product cate- gory. They cover all over- the -counter "I consider the guidelines "It's believed by our code medication advertising encompassing as a public service of board and we who helped many categories of drugs and remedies. The changes in the TV code are as sweep- the first magnitude ... I 'in the drafting of the ing -and probably more so-as the strin- hope that this will language [of the drug gent guidelines on toy advertising on in an end to the television adopted some nine years ago. result guidelines] that it's Validating this conclusion, Stockton Helf- Cinderella syndrome which going to create quite lit- frich, director of the NAB Code Author- over -the- counter drugs erally a visible differ- ity, and one of the principal authors of the changes, commented: "I think to have created on TV." ence on the air." many it will appear to be the most sweep- ing changes in NAB history." erence to the need to read and follow the guidelines covering the mood -changing As a result of last week's action, the product's labeling or directions or caution drugs, or the desirability of issuing addi- following are banned as of Sept. 1 under information. tional guidelines. The TV code authority, the rules promulgated by the nine -mem- Representations of a product's capa- under Mr. Helflrich, working with a TV ber television code review board: bilities, such as palliative or other effects, code review board subcommittee, made On- camera taking of pills or cap- not be overstated and that they be direct- an exhaustive study of the guidelines for sules. ed to symptoms or conditions for which stimulant, calmative and sleeping -aid Advertising in or adjacent to pro- the product is intended and for which products advertising to see how they grams designed primarily for children. substantiation has been supplied. could be adapted to the whole range of The use of children in presentations Products be presented for occasional medication advertising. on behalf of nonprescription medications use only. The guidelines that resulted (they are intended for adult use. The new rules cover all ingested and called guidelines but there is no equivo- Personal testimonials or endorse- inhaled medications. They incorporate cation about whether or not they should ments of products by authority figures or current TV code provisions governing the be obeyed) include a preamble, a gen- celebrities. advertising of stimulant, calmative and eral lead -in section and three following Advertising approaches that could sleeping -aid products adopted two years product -category sections. The preamble be associated with the drug culture or ago. Actually the restrictions set up for stresses that although there has been no that would imply a casual attitude toward these mood -changing drugs provided the evidence of any actual link between drug the use of drugs and medications. basis for last week's rules covering all problems in our society and the advertis- References to a nonprescription med- nonprescription medications. ing of home remedies and medication, ication as "nonhabit- forming" or "non- The television board of directors of still, given the extent of public anxiety, addictive." NAB, which met in Palm Springs last broadcasters are willing to do whatever These would seem to be the more sig- month (BROADCASTING, Jan. 15), direct- is necessary to help reduce such anxiety. nificant changes in what could be termed ed the television code review board to The point is also made in the preamble the "should not" division of the new look into the area of medical and pro- that there is a valid place in American rules. In the "should" section, the rules prietary advertising and, to recommend society for sensible self-medication. require that: by June an appropriate action concerning The general section of the new rules Advertisements contain an overt ref- either the applicability of the current covers all medication advertising. The

Broadcasting Feb 26 1973 21 product sections cover stimulants, calma- for the immediate creation of such adver- prietary Association, Washington, said tives and sleeping aids. The entire docu- tising. his organization would not "have a com- ment was adopted by the TV code review "It gives them six months to turn ment at this time," and explained that the board at a special two -day meeting held around, which is certainly a reasonable TV code changes affected individual corn - at NAB headquarters in Washington period of time," Mr. Helffrich conjec- panies and that "it was rather difficult for (Feb. 21 -22) . tured. "But it does mean they're going us to react as an industry" to them. The rules are to go into effect Sept. 1. to be pretty darn busy." But Stockton Helffrich, for one, appar- This will give the advertising industry If, as most NAB people seemingly be- ently doesn't anticipate any large -scale roughly six months to prepare for the lieve, all medication advertisers on tele- opposition. "It's my honest belief," he changes. Said Stockton Helffrich: "It's vision are touched by the new rules, the said, "that there will be a comfortable de- believed by our code board and us -but effects could shake up what amounts to gree of cooperation and support from don't charge who helped in the drafting more than $300 million in spot- and net- advertisers themselves. They, too, are of the language that it's going to create, work- television billings. According to the concerned about public anxieties." quite literally, a visible difference on the Television Bureau of Advertising, medi- One outspoken and influential critic of air. There's absolutely no question that it cines and proprietary remedies advertisers television's advertising of medications, affects in various degrees various copy last year spent a total of $303,227,300 in Congressman Paul G. Rogers (D- Fla.), platforms now going forward on the air." television; $84,784,700 in spot TV and who is chairman of the House Public Mr. Helffrich feels that advertisers and $218,442,600 in network TV. Health and Environment Subcommittee, their agencies are going to require con- Are advertisers and agencies going to was among the first to react. A leader siderable and immediate review of the sit still for the changes? Those contacted in seeking change in television advertis- advertising they now have on the air. late last week indicated they would re- ing that vividly depicts the change of In addition, he believes, if advertisers are serve comment until a study could be moods after taking pills, Representative planning new commercial campaigns for made of the guidelines and the language Rogers, speaking from the House floor, fall consumption, then there is a need used. Similarly a spokesman for the Pro- said, "I am very pleased that the broad-

Full text of the code's new rules on drug advertising dramatizations shall not be permitted. 9. Representations of chronic conditions I. General everyday problems shall not be permitted. shall not be permitted. A. Claims of product effectiveness, includ- I. References to a non -prescription medi- 10. Testimonials and endorsements shall ing comparative efficacy claims, must be cation as "non -habit forming" or "non- not be permitted. substantiated by clinical, other scientific addictive" shall not be permitted. B. Calmatives evidence or responsible medical opinion. J. The use of authority figures /celebrities 1. Reference to "tension" is acceptable B. Advertisements shall contain overt an as product presenters shall not include only if qualified as "simple nervous ten- reference to the need to read and /or fol- their personal testimonials or endorse- sion" or its equivalent. low the product's labeling /directions/ ments. caution information. 2. The temporary nature of the product's K. On- camera pill /capsule taking shall not effectiveness shall be overtly disclosed. C. Representations of a product's capa- be permitted. 3. Product use to encourage the extension bilities (palliative or other effects) shall L. Specific identification of non- prescrip- not be overstated. They shall be directed of one's normal abilities shall not be tion medications by their color or video depicted. to symptoms /conditions for which the over -emphasis on the color of the product product Is intended and for which sub- shall not be permitted. 4. Representations that a product will stantiation has been supplied. allow one to function adequately contrary M. Advertisements for non -prescription not be per- D. Portrayal of immediate relief or other to sound safety practices shall medications shall not be scheduled in or mitted. immediate effects shall be confined to adjacent to programs designed primarily those products where clinical documenta- for children. 5. Language which tends to over -simplify tion supports the presentation. Portrayals or exaggerate the condition for which the II. Product Categories of before- and -after product -use situations product is used shall not be permitted shall adequately reflect the time generally A. Stimulants (e.g., "depression," "tranquilized," "frus- required to achieve relief of symptoms/ 1. If ingredients are referenced directly or tration," "nervous wreck," "anxiety," "up- conditions covered on labeling. indirectly, disclose common name where tight"). such exists and /or nature of principal in- E. Audio /visual approaches commonly as- 6. Direct or indirect references to or com- gredient (e.g., sociated with the "drug culture" or which "contains caffeine," "equiva- parisons with prescription drugs, shall not lent to X cups of coffee "). imply a casual attitude toward the use of be permitted. drugs and medications shall not be em- 2. The temporary nature of the product's 7. Contrasting "before and after" visuals/ ployed. A non -prescription medication shall effectiveness shall be overtly disclosed. dramatizations shall not be permitted. not be advertised in a manner which is 3. Product use to encourage the extension 8. Representations of chronic conditions likely to result in its use for other than its of one's normal abilities shall not be de- shall not be permitted. Indicated conditions, or in a picted. manner which 9. Testimonials and endorsements shall not suggests or implies it is that other than a 4. Representations that a product will allow be permitted. medicine. one to function adequately contrary to C. Sleeping Aids F. The use of children shall not be per- sound safety shall not be practices per- 1. Representation of the product as a direct mitted in presentations on behalf of non- mitted. cause of rather than as an aid to sleep prescription medications intended for 5. Representations indicating that a product shall not be permitted. adults. In advertisements for medications can provide physical energy shall not be specifically formulated for children, the ap- 2. Depiction of dependence on a drug or permitted (e.g., "If simple fatigue wears pearance of youth or children shall be drugs in anticipation of next day's activi- you down, if you work too hard or rest too present only in situations involving ties shall not be permitted. re- little, get pep and energy from product sponsible adult supervision. Any such 3. If "tension" is mentioned as the cause of X "). presentation shall avoid audio /visual ap- sleeplessness, it shall be qualified as proaches tending to capture the attention 6. Language indicating that a product will "simple nervous tension" or its equivalent. of children rather than adults. heighten one's spirits, such as "quick 4. Direct or indirect references to or com- G. Products shall be presented for oc- lift," "more alive," "feel brighter," "pick parisons with prescription drugs shall not casional use only. up" shall not be permitted. be permitted. H. Depictions of reliance on non- prescrip- 7. Direct or indirect references to or com- 5. Representations of chronic conditions tion medications in order to deal with, or parisons with prescription drugs shall not shall not be permitted. be permitted. as a simplistic solution for, problems com- 6. Testimonials and endorsements shall not mon to inter- personal relationships or other 8. Contrasting "before and after" visuals/ be permitted.

Broadcasting Feb 26 1973 22 casting industry has taken the course of ing the advertising of personal products self- regulation in the area of mood -drug ads and nónalcoholic mixer products. advertising. I consider the guidelines as Children's Directed the code authority to begin a public service of the first magnitude." a review of the TV code's so- called He went on to single out the TV code's next on list "men -in- white" provisions governing the new restrictions on depictions of people review use of medical professionals in com- quickly and beneficially changing after for code mercials and to report any recommend- taking pills. "I hope," he said, "that this June 6 -7 meeting will consider ed changes and tightening of these provi- will result in an end to the Cinderella new guidelines based on still - sions to the board at the June 6 -7 syndrome which over- the -counter drugs secret report of sociologist meeting. have created on television." The TV code review board discussed, Representative Rogers expressed con- There could be some more National but took no action, on little cigar ad- fidence that "the pharmaceutical industry Association of Broadcasters code changes vertising. It was decided that with the will cooperate fully with the broadcasting in store for television. The dates to watch removal of Winchester and Omega little industry in making these changes for the are June 6 -7. That's when the NAB TV cigars from the air (BROADCASTING, Feb. benefit of the public." He concluded his code board's subcommittee on children's 19), the controversy over such advertis- statement by commending the broadcast- advertising is to recommend additional ing is all but moot. Still, the TV code ing industry for taking its self- regulatory guidelines to cover children's advertising. review board determined to keep a close action. Such recommendations would come after watch on other advertising of tobacco seems apparent, particularly in light It review of a report compiled by Char- products to insure that similar types of the immediate endorsement given the of les Winick, a New York sociologist, on problems do not develop. changes by Congressman Rogers, that the his analysis of appeals used in children's action last TV code review board's of television commercials. week is likely to go a long way toward The special two -day meeting of the TV obviating legislation aimed at banning A small slippage found code review board last week heard Dr. over- the -counter drug advertising on tele- Winick's report, but its contents have in support for controls vision. Regulatory legislation has been not been made public, Explained one of discussed repeatedly and the NAB was of political broadcasting the in the meeting: "The under considerable pressure to produce participants problem is that it was whacked together FC &B's O'Toole takes opportunity a diverting action. in time for this meeting and is not in any to renew his call for voluntary There's every indication that the TV guidelines for radio -TV campaigning code changes regulating the advertising of condition to release." The NAB staff, nonprescription medications will be ex- however, indicates that a summary of the The idea of imposing controls on politi- tended to radio. The code board staff report may be released this week. It was cal advertising on television has lost some working with the TV code review board also announced that the report, designed public support since 1970 but is still was specifically instructed to work out and supervised by Dr. Winick, who is favored by almost seven out of ten the mechanics of adopting similar ap- professor of sociology at City University adults. proaches to medication advertising with of New York, eventually will be made That was one of the findings reported the radio code board. While the details available to the public. by Foote, Cone & Belding, have not been established, it seems likely In another important action at last Chicago, on the basis of a the action taken by the TV code board week's two -day meeting, the TV code survey conducted for it by the Gallup Organization, Prince- will be referred to William W. Hansen of board, reviewing TV code provisions ton, N.J., immediately after last Novem- WJOL -AM -FM Joliet, Ill., chairman of the covering multiple -product announcements ber's elections. radio code board. Mr. Hansen, in turn, -revised only last month (BROADCAST- John E. O'Toole, president is expected to direct the radio code au- ING, Jan. 15) -came in for another re- of the agency, cited this survey finding and thority to distribute the rules, as they vision. Though still sticking to its tighter have been adopted by television, to the restrictions on the advertising of multiple others- notably that 62% thought TV radio code board membership and ask products in the framework of a single advertising influenced the outcome of that they vote by return mail on the announcement, the TV code now pro- campaigns, but 35% considered political commercials less believable than adoption of the rules. There is also a vides that commercials for lines of prod- product possibility that this radio vote will be ucts, if produced to come across as an commercials-as support for his long - deferred to an anticipated meeting of the integrated unit, would qualify as a single held belief that political and product radio code board scheduled for the NAB message. This revised provision, due to commercials are "two different things convention in Washington, March 25 -28. become effective Sept. 1, has not cleared and should be treated totally differently." In keeping with a belief that it will its last hurdle and still remains to be Mr. O'Toole advocates that political com- be helpful to broadcasters to talk among further reviewed at the TV code board's mercials on TV be at least five minutes themselves as to how it would be best scheduled March 25 meeting at the NAB in length and that they should help to interpret and implement the new rules, convention in Washington. viewers to know and understand the TV code board chairman Max Bice, vice In still other actions last week, the TV candidate, what he thinks the main cam- president and general manager, KTNT- code review board: paign issues are and where he stands on TV Tacoma- Seattle, announced that the Declined to relax standards govern- them. NAB code authority, under Stockton "We have been strongly urging the Helffrich, will hold a workshop to discuss broadcast industry to voluntarily adopt the rules. No date has been set for the Low prices. A study that was an- these standards for over a year," Mr. broadcasters workshop, but it probably nounced last week by Media Sta- O'Toole said. "So far they have apparent- will be held in New York City where the tistics Inc., Silver Spring, Md., con- ly hoped the problem would just go bulk of broadcasting clearance operations cludes that advertisers who overlook away. I think this survey shows it clearly is based. small- market radio are missing bar- has not." In addition to Mr. Bice, other televi- gains. Stations in the southeastern Support for restrictions affecting TV sion review board members involved in U.S. can achieve a cost -per-thousand political advertising dropped from 74% last week's action were: Charles Batson, of 74 cents for 30- second spots. The in a similar survey in 1970 to 68% in Cosmos Broadcasting Corp., Columbia, audience- measurement firm's Media - 1972, a decline that FC &B said might S.C.; Morton Cohn, WLOS -TV Asheville, stat survey, conducted among per- be attributed in part to passage of the N.C.; Joseph Drilling, KJEO(TV) Fresno, sons 12 years of age and older in political- spending law since 1970. That Calif.; Wayne Kearl, KENS -TV San Anto- 22 markets with populations of un- and the proportions of Mr. Nixon's nio; Roger Rice, KTvu(Tv) Oakland -San der 100,000, also showed that the victory were also seen as possible con- Francisco; Alfred R. Schneider, ABC - average C -P -M is $1 if the schedule tributors to other downtrends, such as a TV; Thomas J. Swafford, CBS -TV; and is restricted to 60- second announce- decline from 70% to 62% in the num- Herminio Traviesas, NBS -TV. ments. ber who thought television advertising

Broadcasting Feb 26 1973 23 had more than a "slight" influence on men stores, New York, was strictly into job for our clients by giving our buyers voting. print advertising having tried TV only more time to buy," he points out. "And On the question of controls, 9% in the once with but poor results. Now, at- it is a very big profit factor in our op- survey favored restrictions only on cam- tracted by S &B's concentration on creat- eration." paign length while 59% favored restric- ing a broadcast strategy that will augment The Kinney shoe store account is an tions on advertising itself: 25% in a newspaper advertising, Wallachs is put- example of the S&B approach to retail general way, 18% for equal time and ting 25% of its ad budget into monthly advertising. Over 90% of Kinney's budget money for all candidates or limits on flights on radio. is in broadcast media (80% TV and 10% spending, 17% for regulation of com- Media director Bruce Hirsch expresses radio) in 75 markets. The Kinney cam- mercial content. Against these, 19% op- the agency's enthusiasm for TV: "My paign is centered around "the family posed controls and 13% took no posi- favorite comment to clients is that re- shoe store." It emphasizes fashion, serv- tion. (The figures do not necessarily tailers often fail to realize that they are ice and convenience. There are four se- add because of multiple mentions.) essentially in the store business rather ries of commercials under this umbrella: The survey was based on in -home than the item business. And TV is still a institutional, women's shoes, men's shoes interviews Nov. 8 -11, 1972, with a na- sleeping giant as far as they're concerned and Supersneakers for children. tional sample of 718 men and 749 that can help them sell their stores. Tele- The institutional spot is a warm, hu- women. Recruiting and interviewing were vision builds store traffic." man portrait of the Kinney shopper. The by the Gallup Organization: questionaire Carl (Ding) Koehler, creative director, announcer says, "We're in the people design, tabulation, analysis and report- feels that the only difference between business -and you people are beautiful." writing by the FC&B research depart- retail advertising and product advertising The camera then shows shoppers of all ment. is, "Retail advertising has to be done ages enjoying browsing and buying in a faster. There's very little time or room to Kinney shoe store. get a project together." " Supersneakers" is a razzle- dazzle ac- Sawdon & Bess: Mr. Bess agrees, noting that S &B re- tion spot with colorful, self- animated ceived word by phone that it had been sneakers zooming around the screen. For aiming straight given the Fish 'n' Chips account and in women, Kinney proclaims they "walk the the same conversation was asked to world for fashion-Kinney brings it for the retailer create 12 radio commercials to be record- home." The commercials are shot in Salz- ed with Arthur Treacher the following burg, Venice, Paris and London. A heavily broadcast -oriented agency day. The next day scripts were prepared Mr. Koehler explains that "for the last brings in Bruce the computer to help and received client approval. A New York several years we've shot in Europe to lead Kinney, Woolworth and other studio was contracted and Mr. Treacher promote the international flavor of the chains and franchisers recorded the spots. Within 48 hours of women's shoe line." What S&B does, the original phone calls the spots were during an eight -week period, is film There was a time when all but the small- on their way to stations. locales in Europe for an entire year's ad- er advertising agencies ignored retail ac- Another factor that helps Sawdon & vertising and then the agency comes back counts. Billings were small, local and Bess service its retail clients as quickly as to the U.S. to film inserts. mostly newspaper, and the time spent is needed is its IBM System HI Model 10 But the most lush production numbers servicing them made them unprofitable. computer. Only one other agency of are reserved for the two men's collections, But times have changed. Chains and comparable size has it (where it's used the "Gatsby" and the "Outsider." The franchisers have required broader adver- primarily for accounting purposes). S &B latest commercials, which will begin air- tising and marketing strategies. The birth has tailored its system to streamline ing early this spring, were shot in Spain. and growth of suburban shopping centers media -buying. Ding Koehler did not have much trou- and the shrinking reach of center -city Mr. Hirsch calculates that with its ble finding a villa that would evoke the all have newspapers to suburbanites computer (which the media department jazz age, finding extras was a bit radio and but of forced retailers to approach has named Bruce) a media buy that a problem: "Trying to get it to look like TV advertising. would oridinarily take six weeks to com- Long Island and not an Aztec puberty And Sawdon & Bess Advertising, New plete takes S&B only half as long. "The rite was quite a challenge." He managed, York, a has cultivated client roster of computer has allowed us to do a better however, and what viewers will see, in some big retail advertisers: Kinney shoe stores, F. W. Woolworth, Woolco De- partment Stores (division of F. W. Wool- worth) and Arthur Treacher's Fish 'n' Chips, to name a few. Jerry Bess, presi- dent of the agency, says that S &B has developed an "understanding of the retail mind. There are two basic approaches to retail advertising," he says, "item selling and store image. We advocate the latter -positioning the store in the market- place." Arthur Treacher's Fish 'n' Chips, for example, is being positioned as an alter- native to people buying hamburgers and pizzas. Kinney has built an image as the shoe store for the entire family. S &B has created separate Kinney commercials aimed at women, men and children to reinforce this positioning. Woolworth tries to instill the "human touch" into every commercial by having a clerk close each spot with, "Thank you for shopping Woolworth's. It's the fun place to shop." S&B does over 80% of its billings in TV and radio, an asset that apparently encourages many hesitant retailers to try Principals. These three Sawdon & Bess executives are responsible for the agency's broadcast advertising. Before choosing expanding broadcast activity: (I to r) Carl Koehler, creative director; Bruce Hirsch, media Sawdon & Bess last June, Wallachs Inc., director, and Jerome Bess, president.

Broadcasting Feb 26 1973 24 They tried another rep ...now they're back... and we're thrilled to sell for them again! WAYS Charlotte (Plus its new sister station- WROQ Stereo.) WAPE - Jacksonville KYXI - Portland, Oregon (Oregon City)

Imllil:lel' E. EASTMAN & 1:11.,1\1:. delicate sepia tint, are F. Scott Fitz - gerald-ish characters doing the Charles- BAR reports television- network sales as of Feb. 4 ton as the camera pans down to the men's dancing feet. The picture then dissolves NBC $69,742,700 (35.9 %), CBS $64,563,100 (33.3 %), ABC $59,811,500 (30.8 %) to full color and a fellow in modern Total Total minutes dollars clothes wearing the "Gatsby" shoe. week week For the so- called "outsider" collection ended ended 1973 total 1973 total 1972 total Dey parts Feb. 4 Feb. 4 minutes dollars dollars of men's white shoes, S &B set out to capture a cafe scene straight out of a Monday- Friday Humphrey Bogart movie. The scene is Sign-on -10 a.m. 63 $ 440,400 303 $ 2,031,600 $ 1,688,600 in sepia tones, with ghostly sailors and Monday- Friday 10 -6 1,000 8,184,200 4,539 40,314,300 31,560,900 mysterious men in white suits lounging a.m. p.m. Saturday- Sunday about. Then the "outsider" walks in and Sign -on -6 p.m. 253 3,329,100 1,221 21,155,500 28,747,300 the scene dissolves to full color and Monday- Saturday modern day to emphasize the shoe's sup- 6 p.m. -7:30 p.m. 95 2,089,200 441 10,507,200 9,809,700 posedly classic style. Sunday Sawdon & Bess now looks forward to 6 p.m. -7:30 p.m. 18 430,900 75 2,705,600 2,894,600 applying its know -how in retail marketing Monday- Sunday 1,945 108,272,800 98,623,000 to other types of clients. Bruce Hirsch 7:30 p.m. -11 p.m. 382 21,545,700 Monday- Sunday sums up the feeling at Sawdon & Bess: 11 p.m.- Sign -off 149 1,829,200 657 9,130,300 6,632,900 "We could probably run this agency with fewer people and less money but we are Total 1,960 $37,848,700 9,181 $194,117,300 $179,957,000 looking for bigger goals. What we have 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. done is go overboard to put together a team that is postured for growth." BAR reports television- network sales as of Feb. 11 ANA NBC $83,825,800 (35.6 %), CBS $78,700,200 (33.5 %), ABC $72,674,600 (30.9 %) symposium Total Total minutes dollars revisits week week clutter, ended ended 1973 total 1973 total 1972 total slow -pay problems Day parts Feb. 11 Feb. 11 minutes dollars dollars Monday- Friday BF's Wheeler warns self discipline Sign -on -10 a.m. 69 $ 445,500 373 $ 2,477,100 $ 2,283,700 needed to avert public wrath; Monday -Friday SSC &B's Ayers offers suggestions 10 a.m. -6 p.m. 1,015 8,628,100 5,554 48,942,400 38,999,000 for clearing up radio -TV Saturday- Sunday Sign -on -6 p.m. 269 3,790,600 1,491 24,954,800 33,672,200 Some of the country's top advertisers Monday- Saturday were told last week -by one of their own 6 p.m. -7:30 p.m. 100 2,329,000 541 12,836,200 11,651, 700 -that they and everyone else involved Sunday had better take a fresh look at TV 6 p.m. -7:30 p.m 12 324,400 628 15,866,200 3,151,200 "clutter" and what it is doing to adver- Monday- Sunday tising's image and effectiveness. 7:30 p.m. -11 p.m. 395 23,618,300 2,339 131,859,400 119,276,900 Clutter and another continuing issue - Monday- Sunday responsibility for payment of media - 11 p.m.- Sign -off 138 1,970,400 795 11,100,700 9,214,500 were explored in a wide- ranging four - day management symposium that also Total 1,998 $41,106,300 11,180 $235,200,600 $218,249,200 assessed, among other things, the impli- 'Source: Broadcast Advertisers Reports network -TV dollar revenues estimates. cations of consumerism, government pressures and changing life- styles. The going to avoid bringing down the wrath at advertising "through the consumer's symposium, conducted by the Association of the public upon us." eyes," said that "we can never do it all of National Advertisers and attended by He said he was aware that "the prob- in 30 seconds." But she stressed that an more than 160 ANA members and guest lems of clutter on television are created effective job can be done nevertheless. participants, was held Monday through by media cost spirals" but that this, "When we really need a size 16 we Thursday (Feb. 19 -22) at Key Biscayne, again, is "a problem for our industry, should stop trying to pour ourselves into Fla. not only from the standpoint of advertis- a size 10-or we should consider a series The call for advertisers, agencies and ing effectiveness but from the stand- of 30- second commercials which add up broadcasters to face up to clutter and do point of public education." to 'everything you want to know about something about it came from Robert S. Mrs. Ayres saw the 30- second spot as this product'," she said, citing commer- Wheeler, vice president for advertising a source of clutter and also as one of cials for H &R Block, The Literary Guild and marketing services for the Best several troublemakers in a more specific and Noxzema. She also showed several Foods Division of CPC International. It problem context -that of giving con- commercials -for Del Monte pineapples, was seconded -and honed down to ap- sumers the information they want and Remington hot comb, Coca -Cola and ply to the 30- second TV commercial need, She advised advertisers to "re- Perdue chickens, among others -that she specifically -by Mary A. Ayres, execu- evaluate the plusses and minuses of the said "seem to tell what consumers want tive vice president of SSC &B. 30- second commercial in terms of con- to know either with persuasive informa- Mr. Wheeler, in an opening speech sumer information -particularly for new tion or by creating such a strong psycho- that called for the advertising industry to products or when exploiting new uses logical. tie -in with the consumer that "stop the counterpunching and go on the for old products." he /she feels satisfied and informed." offensive," said advertising had made "To fight clutter," she said, "we strug- She cited studies conducted by the many improvements but still has much gle for ideas that generate awareness - American Association of Advertising work to do both in educating the public and often these clutter crackers dominate Agencies as showing that consumers who and in other areas. the 30 seconds and the product story regarded advertising as informative de- He cited television clutter as "an in- sinks into oblivion." clined from 34% in 1964 to 32% in dustry problem to which we must all Mrs. Ayres, offering guides to the sort 1967. "And last month," she added, "I address ourselves if, in addition to our of advertising consumers are looking for, saw the results of a pilot study done in need for greater effectiveness, we are and especially urging advertisers to look May 1972 which, although not quanti-

Broadcasting Feb 26 1973 26 How does WDCA-TV deliver a super power UHF signal to Washington, D.C. viewers?

To bombard a 70 -mile radius with total strength, Milton Grant, Vice President and General Manager, and Don Doughty, Director of Engineering, had to be innovators. And now WDCA -TV has the world's most powerful transmitter. A 220 kW Gates UHF television transmitter ... super power with IF modulation ... FCC type accepted. Today, WDCA -TV delivers a greater intensity of signal strength than any other TV station in the world, let alone in Washington, D.C.

Don Doughty, Director of Engineering Milton Grant, Vice President and Generai Manager

With the most powerful TV transmitter in the world, that's how.The Gates 220IcW. Time for age.

With so much emphasis on youth in today's programming, the Fetzer television station in Lincoln decided to consult the Nebraska Commission on Aging about a weekly pro- gram for their listeners over 65. The resulting programs had special interest news events and guest speakers on such topics as Social Security, travel, housing and post- retirement education. The executive director of the Commission was quoted as saying it was: ... to my knowledge, the first undertaking of this type of program by a commercial outlet." Another example of Fetzer total community involvement.

Ste PI fe WatiC414

WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalomazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP-TV WJFM WWTV -FM WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City fled, indicates that the figure may now ventional 15% agency commission" and metics (Plough Inc.) and Houbigant per- be as low as 10 %." the emergence of media -buying services fumes. Frank J. Harvey, manager of advertis- and other specialists, among others -that Ms. Polykoff estimates 60% of the ing controls for General Foods, had between 1965 and 1970 "changed for- agency's billings to be in television. As some suggestions for both agencies and ever the traditional shape and structure of now, the agency provides creative stations to help speed payment of in- of the advertising business," according to services to Foote, Cone & Belding and voices. He also warned that making ad- Mr. Gilbert. directly to clients' in -house agencies. vertisers liable for media payments, or But, he said, the most significant in- SP &B has signed an exclusive agreement jointly liable with their agencies -as fluence of all- although related to many with FC&B to accept agency assignments some broadcasters have suggested as a of the othcrs -was that the client re- only with FC &B. precaution against agencies' defaulting placed the agency as "the center of all Temporary address for Shirley Poly - and as networks have traditionally in- marketing knowledge." koff & Betuel is: the Drake Hotel, 440 sisted-could cause problems for media "If agencies lived with seismographs," Park Avenue, New York. and agencies as well as advertisers. Mr. Gilbert said, "they would have seen "To avoid a double -payment situation," this as an earthquake of major propor- he said, "the advertiser would tend to tion." Among the factors contributing pay media directly. Then, since it is gen- to it, he continued, was that "the growth A cereal critic erally agreed that an integrated media of TV placed a far greater emphasis on interest function is the most efficient, advertis- creative excellence, forcing agencies to extends ing would gradually take over more and put more and more money into their to all products more of the media services presently creative payrolls while downgrading performed by the agencies -media plan- marketing, media and research. This pro- endangering young ning, placement and evaluation." duced a talent void and a functional And that, he continued, could weaken need which the advertiser and the inde- Choate asks government to restrict the full -service agency structure, force pendents were quick to fill." TV commercials, make broadcasters media to collect from "many thousands carry warnings of possible harm of advertisers rather than a relatively few agencies" and put media to "the Polykoff sets out Consumerist Robert B. Choate, who risk of working with advertisers, whose received national attention when he financial stability has not been as sound with her own agency charged breakfast- cereal advertisers with as agencies." Creator of many Clairol campaigns, debasing the diets of children (BROAD- "The best solution and a relatively who recently retired from FC &B, CASTING, July 27, 1970), now is blowing simple solution," Mr. Harvey said, "is opens own advertising firm the whistle on the advertising of all for media to operate highly reliable pro- products that are "unsuitable for use by fessional organizations to review and The advertising person who created such children" or "pose serious dangers in approve the financial stability of agen- famous slogans as "Does she or doesn't the hands of children." cies." He mentioned the Institute of she . hair color so natural only her Mr. Choate has asked the Federal Broadcast Financial Management's role hairdresser knows for sure," "Is it true Trade Commission and the Food and in this area, as well as others in print blonds have more fun ?" "The closer he Drug Administration to ban such adver- and outdoor. "These credit organizations gets, the better you look" has opened her tising from television if it attracts "sub- just have to be more effectively used by own New York agency, Shirley Polykoff stantial" children's audiences and to media," he said. & Betuel. make any such advertising carry the Mr. Harvey described General Foods' Ms. Polykoff was senior vice president, same hazard warnings that appear on system for paying its agencies as one creative director and a member of the product labels. that encourages the agencies to pay board of directors of Foote, Cone & Beld- Mr. Choate, chairman of the Wash- media promptly by timing GF's own ing, New York, when she retired at the ington -based Council on Children, Media payments to coincide with theirs. Any mandatory age of 60 on Jan. 31. She has and Merchandising, made his wishes problems causing the agency to hold up taken with her Ray Betuel, an associate known in letters to retiring FTC Chair- payments to media, he said, are mainly creative director and vice president at man Miles Kirkpatrick and to Charles in the broadcast area, particularly spot FC &B, to be vice president of the new Edwards, commissioner of food and TV, and he offered these suggestions for agency. drugs of the Department of Health, "tightening up procedures ": SP &B is beginning its business life with Education and Welfare. Basing his peti- For agencies: Schedule fixed payment the equivalent of $12 million in billings tion on the Jan. 17 policy announcement dates at "reasonable intervals," at least and two clients from FC &B (which will of the FDA calling for full nutritional once a week and preferably more fre- remain the agency of record for both): labeling, Mr. Choate said he was seeking quently: record media schedule changes Miss Clairol hair coloring and Kimberly - to protect children under 12 years of age promptly; have well -established com- Clark's New Freedom sanitary napkins. "from over -familiarity with hazardous munications lines between accounting Other accounts are Maybe!line eye cos- products." and media departments for resolving Mr. Choate asserted that "not only discrepancies, and allow enough time for must there be restraints on certain prod- trafficking commercials to stations. ucts containing warning messages, but For stations: Use standard invoice that broadcasters should carry a fre- forms; send confirmations to the agency quently aired public education message promptly; notify the agency promptly to educate the public on the restraints of any changes in schedules, and set up which should be used in conjunction specific contacts between station and with these items." agency. Television also figured prominently in a survey by Richard L. Gilbert, president of the Gilbert Grace & Stark agency, of Documentation at home changes in the advertising business. Schick Inc., which demonstrates in its "The growth and dominance of tele- TV commercials the superiority of its vision and its all- embracing effect on ad- Flexamatic shaver over leading models vertising as well as general life style" by Norelco, Remington and Sunbeam, represented one of the influences-along for a closer shave (BROADCASTING, Jan. with Ralph Nader, the computer, govern- 22) has added something new to those ment pressures, the 1970 recession, spots. Schick is now offering consumers "growing disenchantment with the con- MS. POLYKOFF a 12 -page report describing the proced-

Broadcasting Feb 26 1973 29 ures and results of its closeness tests. The tin, a New Mexico Broadcasters Associa- tests were conducted by Nationwide Con- tion director and president and general Media sumer Testing Institute, an independent manager of xatr(sm) Las Cruces, made testing organization. The Flexamatic re- it plain that the resolution is a reaction port will be made available to any one to the Defense Department's large -space Pastore has requesting it in writing from Schick, 216 ads in newspapers and four -color bleed Greenfield Road, Lancaster, Pa. Schick spreads in magazines which are appear- President James Badgett said, "We have ing while free time is being sought from his go at definitive proof that our Flexamatic broadcasting stations. shaves closer than leading competitive "We're not getting a fair shake," Mr. models and we want the consumer to Martin said. "The resolution is one way Whitehead benefit from all the pertinent facts." to express our feelings. From now on The senatoc grills the OTP director, Agency is Dancer - Fitzgerald - Sample, we're saying, 'We prefer not to charge appears much less than satisfied New York. you, but if you're going to pay one media with his responses and indicates you're going to pay all.' " tough going for White House bill According to Mr. Martin, representa- Even shake sought tives of Arizona, Texas and Colorado Clay T. Whitehead, director of the Office ads broadcasters organizations have expressed of Telecommunications Policy, spent on recruiting interest in seeing the New Mexico asso- some 100 warm minutes before Senator New Mexico broadcasters will refuse ciation's resolution with the idea of adopt- John O. Pastore (D -R.I.) and his Senate free ride to armed -forces messages ing similar measures in their states. Communications Subcommittee last week, that other media are paid to carry The prohibition on paid broadcast ad- attempting to explain both his attitude vertising by the Defense Department toward network news and its relation- Some 60 radio and television broadcasters stems from a provision inserted in an ship to the broadcast license -renewal bill in New Mexico, still angry over last year's appropriations bill to boost armed -forces OTP has drafted. When the session was congressional decision prohibiting paid enlistments (BROADCASTING, Oct. 4, 1971, adjourned, there was considerable doubt broadcast advertising for military recruit- et seq.). that Mr. Whitehead had persuaded Sena- ing, have taken a strong stand against tor Pastore of the purity of the admin- giving time to agencies and organizations istration's motives; for the senator left that pay for advertising in other media. Rolling Moss no doubt he felt the broadcasters' First The New Mexico Broadcasters Associa- Senator Frank Moss (D- Utah), chairman Amendment rights wete under attack, tion, claiming this is the first action taken of the Consumer Subcommittee, will hold and that Congress's responsibility was by a broadcaster organization to end a hearing in New York today (Feb. 26) to defend them. what it calls "discriminatory practices," and tomorrow on S. 805, a bill he has in- "There is an overexaggerated sensi- has unanimously adopted a resolution troduced to create a federally funded Na- tivity" on the part of the White House stating that in cases where other media tional Institute of Marketing and Health regarding criticism, the senator said fol- receive payment, the established rates of to study the impact and effects of adver- lowing the hearing, and added: "The the broadcast station will prevail, with tising on society. The measure is similar American people can be assured that local stations being the final judge of to legislation Senator Moss offered in the we're not going to allow anyone to use what public- service announcements will 92d Congress. force -whether it comes from the White most benefit their local communities. Witnesses will include Tony Schwartz, House or anywhere else -to impinge on Sponsor of the resolution, Gerard Mar- Environmental Media Consultants, New the right of free speech." York; Mike Rowan, of the Rowan But if broadcasters regard that as good Group, Washington marketing research news, there may also have been some bad firm; Robert Choate, chairman of the news. For although he said he was not Council on Children, Media and Mer- "prejudging" the matter, Senator Pastore chandising; Dr. Natalie Shainess, New indicated that the administration's pro- York psychiatrist, and Professor Hans posal for license -renewal legislation, Thorelli, professor of business at Indiana which broadcasters generally endorse, University and vice president- public would have rough going in his subcom- policy 'of the American Marketing Asso- mittee, at least in its present form. The ciation. proposed bill (it has yet to be introduced A subcommittee spokesman said that in Congress) and Mr. Whitehead's Dec. hearings will in further be held later 18 Indianapolis speech in which it was Washington. first mentioned and which triggered Sen- ator Pastore's concern about the adminis- tration's position regarding the networks November Group is clean appear to be of a piece to Mr. Pastore. A report issued last week by the Office of Senator Howard Baker (R- Tenn.), Federal Elections of the General Ac- who is the ranking Republican member counting office says the financial records of the subcommittee and whose cre- Flip for Flip -It. Aurora Plastics, of November Group Inc. and Guggenheim West Hempstead, N.Y., will spend dentials as an administration supporter Productions Inc., which performed adver- are impeccable, helped lower the level 90% of its $8 million advertising tising- agency functions for the Finance budget in TV this year. It has signed of optimism regarding the proposal's Committee to Re -Elect the President and chances. He suggested, in the fashion Flip Wilson (above) to an exclusive McGovern President of for Inc., respective- a man accustomed to facing reality, that five -year contract to promote its new ly, appear is opin- to be in order. "It our the most significant outcome line of Flip -It games for the family. ion that all reported income and expenses of the pres- Mr. Wilson joins comedian Don of both agencies are properly supportable ent debate might be the debate itself-its Adams, race -car driver Peter Revson business transactions of an advertising ventilation of the conflicting points of and Dallas Cowboy quarterback agency," the report concluded. view regarding network news operations. Roger Staubach, who are also fea- The report was stimulated, in part, by The proposed bill, which OTP officials tured in commercials for various an Oct. 12, 1972, letter to GAO from say will be submitted to Congress within Aurora toys and games. The 1973 Lawrence F. O'Brien (then national cam- the next two weeks, will be given its first commercials will be started next paign chairman for the McGovern cam- formal congressional hearing before the September in sports and prime -time paign), requesting an investigation into House Communications Subcommittee, family programing. Agency for Aurora alleged financing of "political espionage along with scores of other license -re- is Grey Advertising, New York. and sabotage" by November Group. newal measures, next month. A sub-

Broadcasting Feb 26 1973 30 committee spokesman said the proposals will be the panel's first item of business in the new Congress. The Senate hearing, on Tuesday (Feb. 20), had been billed as an oversight session, in which the subcommittee would review all of the work of the OTP, and Mr. Whitehead had come prepared to discuss a whole range of subjects- common carrier, cable television, satellite transmission, land -mobile radio, among them. But, except for an excursion into the subject of public broadcasting- which generated additional criticism of focus OTP and the administration -the Newsworthy. Mr. Whitehead, Senator Pastore et al on the CBS-TV Evening News. primarily was on Mr. Whitehead as critic of network news and on OTP's license - managers and network executives] to The senator was not successful in renewal bill. voluntary accomodations to the drawing from Mr. Whitehead what he hearing, observers make At times during the concerns of the American public," Mr. meant by those celebrated phrases. The might have had trouble sorting out the responded, I really OTP director said he did not think he the Whitehead "then bad guys from the good guys, from have to wonder what we mean by having could come up with an example of the view. Pas- broadcasters' point of Senator a free -enterprise broadcast system." first and his views regarding the second tore said the Indianapolis speech, in Senator Baker provided some support "are immaterial." which affiliates were called on to assert for Mr. Whitehead, leading him through Senator Pastore also seemed suspicious for the network greater responsibility a series of questions aimed at demon- of the apparent innocence of the pro- programing they carry, was intimidating. strating the administration was proposing posed bill. After Mr. Whitehead acknowl- He said it even scared him. no change in asserting that the licensee edged that the two criteria in the draft "Is this the strong arm of the White has ultimate responsibility for what he legislation- concerning ascertainment of House ?" he asked, "That's what we're broadcasts, and was interested in leaving community needs and fairness -are "the talking about here.... When you begin regulation of the networks to the affili- law today," Senator Pastore asked, "Then to talk about faults that don't exist, and ates, not the government. why change it ?" these people are subject to license renew- "That's like reciting the Ten Com- And when Mr. Whitehead said the al, the result will be that you are going to mandments," Senator Pastore interjected. proposed legislation "will set that out scare the devil out of these people, and "I'll buy that." very clearly," the senator responded, "I into controversial sub- they will not get He also could "buy" some elements will be a very surprised man if it does." will talk about milk jects, and everybody in the proposed bill. He saw merit in the OTP officials say that the bill is under- and honey." five -year license and in a provision that going revisions -"not major" ones-to Nor did Mr. Whitehead back away would prevent the commission from re- meet "technical" drafting problems that from the speech, despite several invita- structuring the industry's ownership on a had been pointed out by other agencies tions from Senator Pastore to do so. case -by -case basis (newspaper ownership that had reviewed the measure, and that (At one point the senator said he was could not for instance, be counted against OTP will present "a further explanation" giving Mr. Whitehead "an opportunity a licensee at renewal time unless an to meet some of the concerns expressed. for contrition. ") He would say the same across -the-board rule were in force.) He When the senator was not indicating thing again, Mr. Whitehead said, but also appeared to favor a proposal that concern, he was indicating impatience. would "take a little more time and bore would afford licensees some protection "We are getting all this razzmatazz and my audience making a little more clear against challenges at renewal time by per- dazzle and dramatics of how we will im- just what I meant." mitting the commission to deny corn - prove things, and we are improving But repeatedly Mr. Whitehead stressed peting applicants a hearing unless they nothing. We are only making speeches that the administration's aim is to protect could make a prima facie case that the in- and getting a lot of people excited." the broadcasters from government inter- cumbent did not deserve renewal. (How- It was at the start of his questioning ference with their programing decisions. ever, the senator also said the proposal, of Mr. Whitehead-shortly after Mr. The proposed bill would extend the life similar to one in a bill he introduced Whitehead refused to give an example of of licenses from three to five years, bar three years ago has an opening "big "elitist gossip"-that Senator Baker sug- the commission from prescribing pro- enough for a truck to go through," in gested that the "dialogue" touched off by graming standards for judging renewal that the discretion given the commission Mr. Whitehead's Indianapolis speech applicants, and specify only two criteria would enable a Republican- dominated might be the only consequence of the for renewal-good faith effort to ascer- commission to grant a hearing against a administration proposal for license -re- tain and serve community needs and ad- Democratic licensee and a Democratic - newal legislation. "Even if it results in herence to the fairness doctrine. dominated agency, one against a Repub- no legislation" - and he said it "very And when Senator Pastore said that lican incumbent.) well may result in no legislation"-"the "the fact remains that the trouble at the But he saw a darker side to the shiny fact that we have ventilated these points FCC is that they don't have the person- rhetoric of local responsibility. "When of view will have a significant impact on nel to monitor," Mr. Whitehead took you get to the First Amendment, you the health and vigor of broadcasting," exception. He said the administration get a little messed up," the senator told he said. He added that a way has been does not believe it should increase the Mr. Whitehead. "You are saying that introduced for discussing the objectivity, FCC's ability to monitor radio or tele- the only way you can enforce the First or lack of it, of network news. "We have vision programing. Amendment is by making the licensee created a public forum where it can be Nor did Senator Pastore think much the watchdog of what the commentators examined." of Mr. Whitehead's view that local broad- have to say. Yet you have never been Senator Pastore introduced the subject casters should assume initial responsi- specific about what your gripe is." of public broadcasting with a question bility for policing the network material And while Mr. Whitehead talks about as to why the administration was seeking that they broadcast. When the public the local broadcaster being initially re- only one -year authorizations for the Cor- complains, he said, "nothing happens." sponsible for correcting "ideological poration for Public Broadcasting. CPB He noted that members of Congress are plugola" or "elitist gossip," Senator Pas- needs at least two years for planning, he contacted, refer complaints to the com- tore said, the broadcaster would be held told Mr. Whitehead. mission "and nothing happens." accountable at renewal time "if he didn't The OTP director, who two weeks "If we cannot expect [local station balance the news." ago, in behalf of the administration, sent

Broadcasting Feb 26 1973 31 Congress a one -year, $45-million authori- had made it possible for professional foot- zation bill for CPB, said he feels that FCC one few ball teams to reap considerable financial even two years is too short-three to five of benefits from the ability to negotiate TV years would provide for better long -range targets to escape contracts as a league, and added: "Now planning." we have the right to unmake that deal However, he made it clear the admin- Pastore's wrath if they persist in playing the public for istration would continue to limit CPB to a sucker." one -year authorizations until it is satis- Oversight hearing turns into forum There has been no discernible move- fied that the corporation's "structure en- for senator to condemn sexy films, ment on the part of professional football courages the kind of system Congress prospect of football on pay cable, and cable interests toward agreements in intended." President Nixon in June topless radio and Tom Whitehead cablecasting of blacked -out home games. vetoed a two -year authorization bill, con- But observers do not discount the likeli- tending, as Mr. Whitehead had previ- The FCC emerged from its annual over- hood that they will, once cable systems ously, the corporation was exerting too sight hearing before the Senate Communi- have achieved sufficient pentration in much control over local public broadcast cations Subcommittee last week virtually major markets to make that kind of of- stations (BROADCASTING, July 3, 1972). unscatched. But the same could not be fering financially realistic. Senator Pastore agreed that public said for professional sports teams that The senator has expressed anger at broadcasting has its faults, but he said might be interested in selling the rights football blackouts previously; he held the administration is "suffocating" it with to their home games to cable television, hearings in October on a number of bills the one -year authorization period. He ex- Office of Telecommunications Director -including one of his own -to ban pressed the view that CPB has made its Clay T. Whitehead, or broadcasters or blackouts of sold -out games. And last case for two -year authorizations. cable entrepreneurs contemplating, if not week he said one of the major arguments Mr. Whitehead suggested that public already engaging in, the presentation of National Football League officials have broadcasting should not seek all of its sexy movies or audio talk shows. made in defense of blackouts of sold -out funds from government -or attempt to Senator John O. Pastore (D- R.I.), sub- games -that television would hurt con- compete with commercial networks. To committee chairman, appeared incensed cessionaires at the stadiums by persuad- the extent public broadcasting officials at the thought that team members of a ing even those with tickets to stay home are in need of funds, he said, they should professional football league given the -"falls flat on its face" in the event be as concerned about obtaining them right by Congress to negotiate for the games are presented on cable television. from nongovernmental sources as from sale of television rights as a package In a separate but related matter - the government; that was the concept should prohibit the television of their CATV copyright-Chairman Burch said when public broadcasting was established, home games but permit them to be cable - the commission would be obliged to re- he said. cast. He said they would be "playing the view cable- television if new copy- public for its rules In discussing public broadcasting as a bunch of suckers." right legislation is not enacted within "a "an alternative medium" -he said that FCC Chairman Dean Burch took ad- year or a year and a half." The rules, concept was also part of the original vantage of Senator Pastore's invitation which became effective last March, were plan -Mr. Whitehead paid commercial to rebut Mr. Whitehead's charges that adopted on the assumption new copyright television a rare compliment: It has its the commission had slowed cable's growth, legislation would be adopted. problems, "but nonetheless I think it is and, under questioning, took issue with conceded we have probably the best tele- a number of the views the OTP director Thus far, there is no immediate likeli- view the vision system in the world." And the has expressed in criticizing network -news hood of that happening, in of nation should rely on "private- enterprise operations and with some aspects of inability of the parties involved to reach television as the system." Public broad- OTP's proposed license- renewal bill. an agreement on the fees to be charged. casting, he said, should carry those edu- Senator Pastore Copyright owners and broadcasters say and other members of an cational and cultural programs which, the subcommittee expressed considerable the cable industry has reneged on agreement to support legislation provid- for commercial reasons, are not carried concern about the possibility of what on commercial television. ing for arbitration in the event agree- Senator Pastore referred to as "dirty And movies" being shown ment on fees could not be reached. Mr. Whitehead, however, had not on cable television Burch said anyone satisfied and about the broadcast so- Chairman completed the gantlet with his discus- of called with status is not likely to want topless -radio shows. And while Chairman the quo sion of public broadcasting. Senator to change it. Vance Hartke (D -Ind.) was to have his Burch indicated he had doubts about the turn, and he accused the administration commission's wisdom, let alone consti- But for the time being, he said, copy- of using the proposal for five -year li- tutional authority, to act in the area, right owners and broadcasters are not censes as a means of pressuring networks Senator Pastore urged the commission to adversely affected, since cable has not to "ax" commentators unfriendly to the test its authority in court (see page 50). yet begun to move into the major markets. administration. The networks, he noted, The question of CATV carriage of Chairman Burch responded to Mr. each have five major- market television professional sports games-specifically, Whitehead's statement, as quoted in stations. football -in blacked -out home areas BROADCASTING (Feb. 12), that the com- Mr. Whitehead said that if the ad- came up in connection with the general mission had slowed the growth of cable, ministration were trying to exert pres- issue of program siphoning by cable. by asserting, "It flies in the face of the sure it was doing it in "dumb way," Senator Pastore did not address that mat- facts." He noted that 2,000 applications asking network officials and station man- ter completely, but he made it clear he for certificates of compliance had been agers to review their programing and felt TV viewers and cable -TV subscribers filed by cable companies and that 800 make their own judgments. would be treated alike. The context indi- had been processed. He also pointed out cated he was talking about pay cable but that the commission is budgeting for 50 But Senator Hartke was not finished. it was understood was positions in Television "You want he concerned new the Cable centralized control of public about any arrangement under which cable Bureau. "Cable hasn't reached the mil- broadcasting, local control of commer- interests acquired the rights to a home lennium yet, but it's moving." cial broadcasting, and in between all of game denied local television. He also turned aside the this we will come up with a five -year Whitehead Chairman Burch, noting that profes- charge, made in the same article, that license, if everybody can stay in line, sional home football games are regularly politically." the commission has a protective attitude blacked out, said he saw nothing "unfair" toward the industries it regulates. He All of which led to the last word, about pay -cable systems carrying such said the regulator should be concerned delivered by Senator Pastore. "I look games. They could do so under existing about the health of those its regulates. forward with great anticipation to your commission rules. But he said the charge is not true if it next speech," he said to Mr. Whitehead, But Senator Pastore did. He noted means the FCC bends to the networks. "the title of which will be mea culpa." that Congress, by enacting legislation, As for CATV, he said it "is the most

Broadcasting Feb 26 1973 32 The commission and the senator. Six members of the FCC were Lee, Nicholas Johnson, Chairman Dean Burch, Charlotte Reid and present for last Thursday's "oversight" hearing before the Senate Richard Wiley. Commissioner Robert E. Lee was absent on official Communications Subcommittee. L to r: Benjamin Hooks, H. Rex business. At right: Chairman John O. Pastore. capital- intensive business the FCC has healthy for the nation to have only three Ky.) said that being "an antagonist" has dealt with." And since no one has proven national broadcasting outlets. "I wish we "merit" and that he would find that out it will succeed in the big cities, "I think had 10 networks or 20," he said. And from his colleagues, Chairman Burch, that undue haste would not be in the efforts should be made to increase the who has had more than three years, full - best interest of cable, the investors or number of news outlets-"whether by time, of the sharp -tongued commissioner, the general public. I think we are moving cable or whatever." said, "You're going to miss him-I'm not at an appropriate rate." In discussing projects on which the going to miss him." Chairman Burch, in being led by Sena- commission is engaged, Chairman Burch tor Pastore through a discussion of issues indicated that the agency was shelving the Senator had raised two days earlier temporarily its proposal to establish with Mr. Whitehead in an oversight standards for determining whether a li- Eaton loses WOOK hearing on OTP's activities (see page 30), censee's performance warrants a "plus made it clear the Republican- dominated of major significance" when the licensee's in initial decision; FCC sees a number of things differently renewal application is in a comparative WFAN -TV is renewed than does the OTP director. hearing with a challenger. Where OTP's proposed license -renewal Chairman Burch said the commission Technical violations and concentration bill would incorporate the fairness doc- was working on that proposal as well as of media cited in recommendation to trine as one of its criteria for renewal, a companion one designed to encourage give Washington AM to challenger Chairman Burch said the law "need not a dialogue between the licensees and be amended" so far as the fairness doc- their communities throughout the license An FCC administrative law judge has trine is concerned. The individual broad- period. However while he said two more concluded that the license -renewal ap- caster, he said, "is the only one who can meetings on the second matter had been plication of United Broadcasting Co.'s be responsible" for the broadcast of all scheduled -and that action on it was ex- WOOK(AM) Washington should be de- sides of controversial issues of public pected "soon "-he said nothing about nied in favor of a competing applicant importance. "He can't delegate it to any- the first one. And officials later con- for the station's 1340 khz facility. In the one else." firmed that the commission was delaying same decision, however, Judge Forest L. And where Mr. Whitehead has ap- consideration of it until Congress decides McClenning recommended that United's peared to regard affiliated stations as what action, if any, to take on the dark television station in Washington, little more than spigots for network pro- various license- renewal bills now pending WFAN -TV (ch. 14), for which no com- graming, including news, Chairman Burch before it. petitive challenge exists, be renewed. said the broadcast licensee, on affiliating The hearing was the last Senate over- Judge McClenning's 124 -page initial with a network, "doesn't become a vassal. sight session Commissioner Nicholas decision was the product of four years He can pre -empt network program- Johnson will attend and he took note of of litigation. It was the first judgment ing and take other programing." And al- it in a statement, typical of many he has by an FCC official on the requisite though the affiliate does not know in ad- made over the years in its criticism of qualifications of United, and Richard vance the content of news shows, Chair- the administration and of the commission. Eaton, its sole owner, to be a licensee man Burch said he is against "prescreen- The Democratic commissioner, whose of the commission. Six other stations ing -it's terribly awkward." He said af- seven -year term expires on June 30, licensed to United or its subsidiaries are filiates can "squawk" to their network charged that the administration is increas- currently the object of FCC renewal or about programs they dislike or in "egregi- ingly taking control of the FCC, which revocation hearings. ous" cases, flash a super on the screen is in theory "independent" and "an arm In his decision, Judge McClenning disclaiming responsibility. of Congress." And he said that the com- concluded that United is qualified to re- In a discussion with Senator Howard mission is falling far behind in its effort main a licensee, a determination that Baker (R- Tenn.) he acknowledged that to keep up with its work. justifies renewal of wFAN -TV. However, the dependence of affiliates on networks But, unlike some of his past appear- he found that on a comparative basis, for entertainment and news programs is ances before congressional committees, the application of Washington Commu- increasing. But, Chairman Burch also he did not set off sparks. Rather, the nity Broadcasting Co. for a new station said, "all licensees are aware of their re- subcommittee members spoke warmly of to supplant wool( on 1340 khz should sponsibilities.... It's no secret that affili- him. Senator Ted Stevens (R- Alaska) be preferred over the WOOK renewal. Two ate meetings are very interesting gather- said he enjoyed watching Commissioner factors contributed to that conclusion, ings. They're not simply meetings of Johnson in action. Senator Pastore said he said. One was a determination that people who are just willing to take what- the commissioner has been "a catalyst" Mr. Eaton, who in addition to wooK ever comes down the line." and added, "Whatever you do, we wish and WFAN -TV also owns WFAN -FM Wash- But Chairman Burch did agree with you the best of luck." ington and three stations in neighboring Mr. Whitehead's view that it is un- But when Senator Marlow Cook (R- Baltimore (wsr[AM], WLPL[FM] and

Broadcasting Feb 29 1979 33 WMEr[TV] as well as wmNx(AM) Rock- "conquer roots," "spiritual baths" and demerit because columnist Jack Ander- ville, Md., should be considered nega- other devices purported to have physical son, a Community stockholder, has ex- tively on a diversification-of -media -con- and spiritual healing benefits. The order tensive connections with both the print trol issue. (Community, a local com- also questioned whether inferences by and broadcast media. The judge pointed pany with 43 stockholders formed for those ministers within the course of their out that Mr. Anderson owns less than the purpose of applying for the United broadcasts to certain biblical scriptures 1% of Community's stock and that he facility, has no other broadcast inter- comprised tips for and invitations to has no actual media ownership interests. ests.) The second was Judge McClen- participate in illegal numbers games. The decision made no reference to the ning's finding that United had displayed While United had not denied the ex- fact that United has agreed to sell WEAN - "carelessness and negligence" in the tech- istence of those broadcasts or the refer- Tv to two Milwaukee businessmen who nical operation of woox, for which the ences to illegal gambling activities, it would turn the station into a pay -TV commission had specified 19 engineer- had maintained that the content of the facility (BROADCASTING, Nov. 13). Uni- ing and maintenance violations. messages is beyond scrutiny since they ted's lawyers say they will challenge the Significantly, Judge McClenning also represented the speakers' execution of omission as a defect in the ruling. WFAN- found that issues relating to United's their constitutional right to follow and Tv has been dark for a year. qualifications in connection with charges promote their chosen faith. With respect Judge McClenning's initial decision be- that woox aided and encouraged illegal to the clergymen's advertising of the comes final within 50 days unless United gambling activity through its religious articles in question, Mr. McClenning seeks review by the full commission. programing, and that the station carried agreed with that argument and concluded But Mr. Eaton, in a statement last week, false and misleading advertising, should that those solicitations were not false ad- made clear that such a request will be not be judged against the licensee. vertising on woox's part. Further, he forthcoming. "If Examiner McClenning's United's renewal applications for woox found that United could not be held in preliminary opinion in our case is al- and WFAN -TV and Community's applica- violation of the commission's lottery pro- lowed to stand," Mr. Eaton said, "every tion for 1340 khz were designated for hibitions in connection with the alleged multiple owner in the nation will be comparative hearing in 1969. Also in- numbers tips because the clergymen's placed in new and possibly summary cluded in the designation order were solicitations did not advocate use of a jeopardy." He noted that Judge McClen- competing applications by Community particular gambling operation, but rather ning had found United qualified to re- and another firm, Washington Civic Tele- of the gambling process in general. main a licensee, which "in effect [recog- vision Inc., for a new station on channel In the final analysis, Judge McClen- nizes] that our operations for more than 14. Those two applications were later ning said, the real consideration in the a quarter of a century have been geared dismissed at the applicants' own request. case "rests solely with the comparative toward serving our publics with program- Subsequently, the commission added a disqualification" of United based on its ing attuned to their environments." fradulent- advertising issue against United. record of technical violations and the The action was based on charges by demerit it earned with respect to the di- Community that WOOK has for a number versification-of -control issue. On the More questions face of years broadcast (on a fee basis) mes- latter issue, he dismissed as of little Eaton's Ohio stations sages by several preachers and spiritual consequence United's claim that Com- healers that contained sales pitches for munity should have received the same Renewal hearing expanded to include allegations about numbers racket Questions of whether wJMo(AM) -wLrr- (FM) Cleveland Heights, Ohio, violated FEATURED BY FCC and federal statutes through the broadcast of information concerning a AMERICA'S OUTSTANDING lottery have been added to a hearing already in progress on the stations' li- MEDIA BROKER cense- renewal applications. The FCC's review board made that ruling in response to a petition by the commission's Broadcast Bureau in which ANOTHER the latter asked that the Cleveland BLACKBURN CATV SALE Heights hearing be enlarged to include charges that WJMO broadcast information CONCORDIA TELEVISION SYSTEM which "aided or gave comfort" to illegal gambling activities. WJMO and wt.rr are serving licensed to Friendly Broadcasting Co., a subsidiary of group owner Richard Ea- VIDALIA, LOUISIANA ton's United Broadcasting. purchased by The new charges assert that WJMO, during regularly scheduled broadcasts by SAMMONS COMMUNICATIONS, clergymen and "faith healers" and in INC. stock -market reports, transmitted infor- from mation that promoted numbers games in the Cleveland area. MR. FREDERICK W. FORD, In the same action, the review board PRESIDENT added an issue questioning whether Friendly made misrepresentations to the The undersigned assisted the principals in this transaction. commission in answering the lottery al- legations. WJMO and wt,rr's license -renewal ap- plications were designated for hearing last BLACKBURN& COMPANY,INC. year on a number of issues, including alleged violations of Section 315 and the RADIO TV CAN NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS fairness doctrine, misrepresentation on the renewal forms, logging violations and WASHINGTON, D.C. CHICAGO 60601 ATLANTA 30309 BEVERLY HILLS 90212 the licensee's alleged failure to file with 20006 333 N. Michigan Ave. 1655 Peachtree 9465 Wilshire Blvd. the FCC certain time brokerage con- 1725 K Street, N.W. (312) 346.6460 Road, N,E. (213) 274 -8151 (202) 333 -9270 (404) 873-5626 tracts (BROADCASTING, Jan. 31, 1972). J The review board noted that informa-

Broadcasting Feb 26 1973 34 don on the latest issues did not emerge The group said the situation came to until several witnesses at the renewal its attention through conversations with Mostly old faces on hearing testified that WJMO had broad- Gordon Brown, head of WSAY, which edi- cast gambling information and that past torialized against the promotion activities House Commerce groups and present station officials were aware of those stations during rating periods. Subcommittee line -ups are finalized; WSAY was in of this. The misrepresentation charges re- However, also named the members of Communications are to Action, its new sulted from allegations by the Broadcast petition because according John Murphy and Barry Goldwater Jr. Bureau that WJMO employes had signed on -air editorial pleas to viewers to iden- improperly sworn affidavits that they had tify WSAY. as "your station if contacted last by rating services constituted hypoing in The House Commerce Committee been responsible for the broadcasts under week formation of its sub- itself. WSAY is also a rock station. Action announced question and that their activities had been committees the 93d Congress. WHAM, a MOR facility, for run- for under review by station management. The also cited new member on the majority side a contest during The that those employes sign- ning "Caribbean Cruise" Subcommittee is bureau charges the later portion of the fall rating period. of the Communications ed the affidavits to retain their jobs. John Murphy (D -N.Y.) ( "Closed Cir- Action asked the commission to add replaces The new charges against the Cleveland hypoing charges to those already on rec- cuit," Jan. 22). Mr. Murphy in a (D- R.I.), who has switch- Heights stations are similar to issues as result of petitions it filed last year Robert Tiernan ord ed Appropriations Committee. Re- case involving the renewal of United's against renewals of 14 Rochester stations. to the woox(AM) Washington. In that case, maining on the Democratic side are in which it accused the stations of ignor- Torbert Macdonald (Mass.), which is still in litigation, woox was ac- ing the needs of minorities. Chairman cused of broadcasting numbers -game tips Lionel Van Deerlin (Calif.), Fred Rooney In a separate pleading last week, Ac- (Md.) in the form of biblical scriptures during tion asked the commission to look into (Pa.) and Goodloe Byron New to the Republican side is Barry its religious programing (see page 32). allegations that WOKR -TV Rochester has maintained exclusionary policy with re- Goldwater Jr. (Calif.). Clarence Brown news of particular interest (Ohio) is now ranking Republican, re- spect to stories Keith, who retired. The Changing Hands to Rochester blacks and Puerto Ricans. placing Hastings other Republicans remaining are James Announced Collins (Tex.) and Louis Frey Jr. (Fla.). KTOK(AM) Oklahoma City: Sold by The ratio of Democrats to Republicans - William B. Schueler, Jimmy Stewart and A wealth. Six additional license - 5 to 4- remains unchanged from the 92d others to Covenant Broadcasting Corp. renewal bills have been introduced Congress. side for a sum "in excess" of $3 million (see in Congress, bringing to 69 the total The new face on the Democratic page 47). to date: S. 851 by John Tower (R- of the Investigations Subcommittee is Tex.), H.R. 4348 by William Broom- Charles Carney (Ohio), replacing Ray WPAW(AM) East Syracuse, N.Y.: Sold field (R- Mich.), H.R. 4384 by John by Houston Broadcasting Co. to Glenn Jarman (D-Okla.), H.R. 4397 by Jerry The "Media" department continues H. Burdick, Robert Hazard and others Pettis (R- Calif.), H.R. 4415 by Robert on page 47. On the following for $125,000. Mr. Burdick has a one -half Stephens Jr. (D -Ga.) and H.R. 4417 pages is a "Special Report" interest in an East Syracuse sporting by Guy Vander Jagt (R- Mich.). on broadcasting and baseball. goods store. Mr. Hazard owns 50% of a Syracuse, N.Y., construction firm. WPAW is a daytimer on 1540 khz with 1 kw. Approved KPIZ(AM) Fond du Lac, Wis.: Sold by RK Communications Inc. to Public Service Broadcasters Inc. for $800,000. Donald Jones heads the buying firm, cal\ udbroadcast which also operates WTIM-AM -PM Taylor- ville, wzon(AM) Princeton and WVLN- (AM)-wsEI(FM) Olney, all Illinois, and the wcTN(AM)- WMDH(FM) New Castle, Ind. regarding in KFIZ is on 1450 khz full time with 1 kw rties day and 250 w night. prop Southeast. Rochester group wants to add hypoing charges -3456 Four Rochester, N.Y., radio stations have been accused of hypoing by a local citizen (202)393 group seeking denial of license- renewal applications of those and 10 other stations. Action for Better Community told the FCC that WSAY(AM), WAXC (AM ), WIMP - (AM) and WHAM(AM) all violated rules prohibiting licensees from attempting to mislead ratings services through such means as running contests, heavy promo- tions and on -air solicitations during rating 1 N C. periods. Action said WBBF ran contests America's most dynamic and experienced media brokers. during both spring and fall rating periods last year, "literally plastered" the market WASHINGTON, D.C.: 1100 Connecticut Ave., N.W., 20036 (202) 393 -3456 with billboards and advertised heavily on CHICAGO: 1429 Tribune Tower, 60611 (312) 337 -2754 city's TV stations. WAXC, its principal DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 competitor, also promoted on a heavier - SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 than -usual basis during spring and fall sweeps, Action said. Both are rock sta- Brokers of Newspaper, Radio, CATV & TV Properties tions.

Broadcasting Feb 26 1973 35 Play it by ear

800

900

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itaa NC

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'Dec. 1971 SRDS

A CAPITAL CITIES STATION Special Report Major leagues to divide $42.3- million melon in '73 Broadcast rights this season will climb to an all -time high with stations and NBC -TV planning to handle more games than ever in prime time

Copyright 1973, Broadcasting Publications Inc. Baseball's major leagues this year will get $1.3 million more for broadcast coverage rights than in 1972. The price tag for 1973 is expected to total $42,- 385,000. It breaks down this way: The 24 major -league clubs will get $24,385,000 for rights negotiated on local and regional levels. The National League's reputation for keener business acumen is enhanced by the fact that the NL will this year take a $2.7- million larger slice of the pie. $18 million will be paid to the majors by NBC -TV in 1973, the second year of the network's four -year contract. The total could go even higher since Mutual is currently negotiating with the majors for a "Game of The Week" for radio. Unlike their professional counterparts in football, the baseball heads are not afraid of over -exposure on radio -TV. Several clubs, such as the Atlanta Braves, Chicago White Sox and New York Mets will get massive exposure on TV, much in prime time and much with home games. In Atlanta, the desire for more Name of the postgame game seemed to be leapfrog. Actually, it was the climax scene prime -time games was cited by the of the 1972 season as captured on TV and radio at Riverfront Stadium In Cincinnati. Braves as a factor in its shift to wTCG- The Oakland A's had just wrapped up the World Series with a 3-2 win over the home- (Tv), an independent UHF there. town Reds. The A's Mike Hegan (20) rushes over to join teammate Sal Bando who The increased scheduling comes in the jubilantly jumps onto catcher Dave Duncan and relief pitcher Rollie Fingers. The Athletics face of a trend of recent years in which were no happier than NBC which found Merriwell scripts when both divisional playoffs ball games have become longer due to went the maximum five games and the World Series went the full seven games. more deliberate actions of the players as well as the time -consuming strategies ratings and the unprecedented tempo of I Ith -hour decision by the Arlington Park of modern -day managers. sales to advertisers as the final proof that Corp., the city -owned subsidiary that But broadcasters quickly point out baseball has lost none of its pizzaz. made a 10 -year, $7- million advance for that better production techniques and BROADCASTING'S check of the 24 clubs broadcast rights to Rangers owner Bob more knowledgable sportscasters have bears this out. The only soft spots seem Short, resulted in termination of a radio - succeeded in rectifying these situations. to be in San Diego and Texas. TV selling agreement with an outside Steve Seymour, general manager of In San Diego, the Padres have their agency. Roy Park, 19 -year veteran at wiz -Tv Baltimore, agrees that baseball usual broadcast problem of geography - wRR(AM) Dallas, was retained in late "can be boring," but said that the broad- hemmed in on the east by the desert, on January to revamp the Rangers' broad- casters' innovative production techniques the west by the Pacific, on the south by casting. Lack of time to sell could be have made even the dull games more Mexico, and on the north by the Los disastrous, but the next six weeks will palatable. Angeles Dodgers' territorial rights. The properly tell that story. Others expect a bit more dash to be situation is compounded this year by the No one is more confident than NBC added to the coverage by such things as reluctance of Kcal". (Tv) San Diego to that 1973 will be a banner year for the American League's new "designated - negotiate for TV rights. The station, an baseball, and it is planning accordingly. pinch hitter" (a permanent hitting sub- independent UHF, doesn't appear to want All of the nonweekend World Series stitute for the pitcher) and the increas- to hamper its present quest for an ABC games in 1973 will be telecast by NBC ing interest around the National League affiliation by baseball commitments (see at night, and advertisers will be ponying as the Braves' Hank Aaron gets closer page 46). up $110,000 for a minute spot in these to Babe Ruth's 714-home -run record. The Texas Rangers, a financial and games -a record for baseball. He's 41 home runs away. artistic disappointment during their first Last year's two World Series night But the more business -conscious broad- year in Arlington, Tex., continue to be games between the Oakland Athletics and casters cite impressive local audience snake-bit in radio and television. An the Cincinnati Reds attracted record

Broadcasting Feb 26 1973 37 Baseball's '73 opening line -up: the money, stations, games sponsors

AMERICAN LEAGUE -EAST

1973 1972 TV originator Radio originator Team rights rights and affiliates and affiliates In -game sponsors (and agencies) only

Baltimore S 775,000 S 775,000 WJZ-TV WBAL National Brewing (Doner) on radio and TV. Other participants TBA. 40

Boston 1,000,000 700,000 W BZ-TV WHDH F&M Schaefer Brewing (BBDO), New England Chrysler -Plymouth Dealers 5 50 (Young & Rubicam), Zayre department stores (Ingalls Advertising), Coca - Cola (McCann- Erickson), BP gasoline (C &C Advertising), all on radio. At- lantic Richfield (Needham, Harper & Steers), Shawmut Bank (Cabot), Ken- nedy clothing (Hawley Advertising), all on TV. Cleveland 800,000 800,000 WJW-TV WWWE Genessee Brewing (Esty) only sponsor so far sold for TV. Radio spon- 20 sorship TBA.

Detroit 1,000,000 1,200,000 WJBK-TV WJR Pabst Brewing (Kenyon & Eckhardt), Standard Oil (D'Arcy -McManus), 8 38 Lincoln- Mercury Dealers Assn. of Michigan (Kenyon & Eckhardt), Pepsi - Cola (BBDO), Motorcralt Division of Ford (Kenyon & Eckhardt), AAA (Stockwell /Marcuse), Clock Restaurants of Michigan (Stockwell /Marcuse), Consolidated Cigar (Compton), Hygrade Food Products ( Doner) all on TV. Stroh Brewery (Doyle, Dane, Bernbach), Marathon Oil (Campbell - Ewald), Buick Dealers (McCann -Erickson), Detroit Bank & Trust (Rosa Roy), B. F. Goodrich (Grey), all on radio.

New York 1,300,000 1,300,000 WPIX WMCA F &M Schaefer Brewing {BBDO), Getty Oil (DKG), Datsun (Parker), Motor - 10 30 craft Division of Ford (Kenyon & Eckhardt), Consolidated Edison (Dancer-Fitzgerald -Sample), Avco financial services (Bozell á Jacobs), Royal -Crown Cola (Joyce), all on TV, others TBA. Getty Oil (0KG), Datsun dealers (Parker), F &M Schaefer Brewing (BBOO), Avco financial services ( Bozell & Jacobs), all on radio, others TBA.

Texas 700,000 '700,000 KDFW KRLD Sponsors not set. 2 16

AMERICAN LEAGUE -WEST

1973 1972 TV originator Radio originator Team rights rights and affiliates and affiliates In -gerne sponsors (and agencies) only

California 1,000,000 1,000,000 KTLA KMPC Anheuser -Busch for Busch Bavarian Beer (Gardner -D'Arcy), 1/4; Home 20 Savings & Loan (Galaxie), 1 /8; Goodyear Tire & Rubber (Bruce Wert), 1/8; McDonald's drive -in restaurants (Davis Johnson Mogul & Colom- batto), 1/16; Consolidated Cigars (Compton), Fiat Motor (Carl Ally), Teledyne Corp. for Packard -Bell (Sachs, Finley & Kaye), participating, all on TV, Standard Oil of Calif. (BBDO), 1/4; Anheuser -Busch for Busch Bavarian beer (Gardner -D'Arcy), 1/4; Continental Airlines (Need- ham, Harper & Steers), 1/4; Chevrolet (Campbell -Ewald), 1/4; all on radio.

Chicago 1,050,000 1,000,000 WSNS WMAO Motorola (Frank), Chevrolet dealers (Eiseman, John & Laws), Falstaff 6 Brewing (Needham, Harper & Steers) all on TV, others TBA. Hamm's beer (Dancer-Fitzgerald- Sample), General Finance (Post- Keyes -Gardner), Chevrolet Motor Division (Campbell -Ewald), Chicken Unlimited (Dickens), Jack's men's wear (Bednarz, Sutorlus, Miller, all on radio.) Kansas City 650,000 650,000 KBMA-TV KMBZ Sponsors TBA. 12 50 Milwaukee 600,000 600,000 WTMJ-TV WTMJ Jos. Schlitz Brewing (Burnett) on TV and radio; other TBA 11 40

Minnesota 950,000 850,000 WCCO-TV WCCO Midwest Federal Savings á Loan (M. R. Bolin) 1/3 and Schmidt's beer 15 45 (Bates) 1/3; both on TV; other 1/3 being sold. Midwest Federal Savings & Loan (M. R. Bolin) and local participating sponsors buying on radio under new rotating plan (see Twins' capsule, page 42).

Oakland 1,000,000 1,000,000 KTVU KEEN TV sponsorship TBA (rights acquired Just this month). Radio sponsors 2 18 TBA. AL totals $10,825,000 210,575,000

Rights figures are BROADCASTING estimates of net prices. When team games which this year amount to $18 million under tour -year contract packages its own games, the figure Is alter talent, production and line that started in 1972. charges. Not Included In table is NBC's payment for nationally televised 'Rangers figure for 1972 adjusted. baseball audiences, according to NBC - NBC's schedule from May 21 through for $35,000 a minute, with weekday play- a 33.6 rating and 49 share for the Sept. 3 (Except for July 23, the Monday offs at $10,000 a minute. Wednesday, Oct. 18, game and a 33.5 before the next night's All -Star Game, A slight dip in over -all ratings of the rating and 50 share for the Thursday, a traditional open date for all major - weekly Saturday- afternoon games last Oct. 19, game. The weekend World league teams). The total of 15 Monday - year has prompted NBC to lower the Series day games are being tabbed at night games is five more than NBC tele- per- minute price from $20,000 to $70,000 a minute, and advertisers who vised last year, and ten more than it $19,000. Twenty -six Saturday- afternoon want a minute on the 1973 All -Star televised two years ago. The price is up games will be televised this year, the Game will be shelling out a record $90,- on the Monday games, to $44,000 a same number as last year. 000. minute in the second quarter and $35,- Curt Gowdy, Tony Kukek and Jim For the first time, Monday -night base- 000 a minute in the third quarter. Week- Simpson will be returning to handle the ball games will be a weekly feature of end divisional play -off games are going play -by -play for NBC-TV. Missing will

Broadcasting Feb 26 1973 38 NATIONAL LEAGUE -EAST

1973 1972 TV originator Radio originator Team rights rights and affiliates and affiliates In-game sponsors (and agencies) only

Chicago 5 1,200,000 $ 1,000,000 WGN-TV WGN Pabst Brewing (Kenyon & Eckhardt), Ford Motor (Kenyon & Eckhardt), 14 20 both on TV. Oak Park Federal Savings & Loan (Connor -Sager); G. Heile- man Brewing (Campbell- Mithun), Metropolitan Buick Dealers of Chicago (Post- Keyes- Gardner), Karoll's Men's Wear (Kalom /Cohen /Greenbaum), Union Oil (Burnett), Waigreen Drug (Scott & Scott), all on radio.

Montreal 800,000 600,000 CBC CFCF TV sponsorship TBA. O'Keefe Breweries (Foster), Texaco (Ronalds/ 60 (Engólish) Reynolds), Bank of Montreal (Vickers & Benson), Voyageur Bus Lines (direct), Loto Quebec lottery (direct), Eaton's department stores (direct), CKAC all on radio. (French) 21

New York 1,250,000 1,250,000 WOR-TV WHN Rheingold Breweries (Young Rubicam), Getty Oil (DKG), Manufacturers 6 25 Hanover Trust (Young & Rubicam), General Cigar (Young & Rubicam), all on TV. Rheingold Breweries (Young & Rubicam), Household Finance (direct), Chrysler dealers (Young & Rubicam), Getty Oil (DKG), Mars candy (Bates), all on radio.

Philadelphia 1,600,000 1,500,000 WPHL-TV WCAU Schmidt's beer (Rosenfield, Sirowitz & Lawson), Arco (Needham, 3 18 Harper & Steers), Girard Bank of Philadelphia (Aitken /Kynett), Chrysler- Plymouth dealers (Young & Rubicam), Consolidated Cigar (direct), Ford Auto -Lite (Kenyon & Eckhardt). Schmidt's beer (Rosenfield, Sirowitz & Lawson), Arco (Needham, Harper & Steers), Chrysler- Plymouth dealers (Young & Rubicam), MAB Paints (Reimel), Four-States Builders home - Improvement firm (Silver), all on radio.

Pittsburgh 1,000,000 450,000 KDKA-TV KDKA Arco (Needham, Harper & Steers), Pittsburgh Brewing (Ketchum, Mac- 3 42 Leod & Grove) and local participating sponsors, all on TV. Arco (Need- ham, Harper & Steers), 1/6; Pittsburgh Brewing (Ketchum, MacLeod & Grove), 1/3; Pittsburgh Plate Glass (Thompson -Maitland), 1/6; Chrysler- Plymouth dealers (Young & Rubicam), 1/6, and Food Land stores (direct), 1/6, all on radio.

St. Louis 800,000 800,000 KSD-TV KMOX Anheuser -Busch (Gardner), First National Bank of St. Louis (Gardner), 20 110 -115 Sunoco DX brand (Gardner), all on TV. Anheuser -Busch (Gardner), Famous -Barr department atore (direct), local participating sponsors, all on radio.

NATIONAL LEAGUE -WEST

1973 1972 TV originatesor Radio originator Tea rights rights and affiliat and affiliates In-game sponsors (and agencies) only

All n'n 1,000,000 1,000 000 WTCG WSB Gulf OH (Young & Rubicam), Pabst Brewing (Kenyon & Eckhardt), Coca - 26 55 Cola (McCann -Erickson), Lever Bros. Llfebuoy (J. Walter Thompson , Consolidated Cigar (Compton). Bristol -Myers Vitalls (Young & Rubicam Motorcralt division of Ford (Kenyon & Eckhardt), Trust Co. of Georg a (Tucker-Wayne), Delta Airlines (Burke, Dowling, Adams/BBDO), Quality Bakers of America Sunbeam bread (QBA), Cotton States Insurance (McRae & Beater), all on TV. Coca -Cola (M -E), Delta Air Lines (BDA/ BBDO), Cotton States Insurance (M &B), Anheuser -Busch (D'Arcy) Sterling beer (Burton- Sohigian), General Finance Corp. (Post-Keyes- Gardner), Walton Clothes (Henry Sherry), SSS 20/20 eye lotion (Tucker-Wayne), Goody's headache powder (Tucker -Wayne), Atlanta Dodge Dealers (BBDO), Chevrolet (Campbell -Ewald), Gulf Oil (Y &R), all on radio. Cincinnati 1,300,000 1,300,000 WLWT WLW Hudepohl Brewing (Stockton -West -Burkhart), 1/3; Treasler Oil (J. S. 10 80 Freedman), Marathon Oil (Campbell -Ewald), all on TV; other TV spon- sors TBA. Marathon Oil (Campbell -Ewald), Stroh's beer (Doyle, Dane, Bernbach), Conwood Corp. Red Fox tobacco (Tucker-Wayne), Frisch's Big Boy restaurants (Rottman), First National Bank of Cincinnati (North - Iich/Stolley), Pepsi-Cola (Robert Acomb), all on radio.

Houston 1,000,000 1,000,000 KPRC-TV KPRC Chevrolet (Campbell -Ewald), Texaco (Benton & Bowles), Lone Star beer 16 32 (Glenn), all on TV -radio. Los Angeles 1,800,000 1,800,000 KTTV KFI Union Oil (Leo Burnett), 1/4; Fanner John meat products (Pacific West), 10 1/4; Olympia beer (Botsford Ketchum), 1/4, all on TV and radio. San Diego 710,000 710,000 None yet KOGO Standard Oil of Calif. (BBDO), 1/6; Miller's beer (McCann -Erickson), 1/6; U.S. National Bank (Barnes -Chase) 1/8; Westgate Calif. Corp. for land development (Barnes- Chase) 1/6, all on radio. San Francisco 1,100,000 1,100,000 KTVU(TV) KSFO Union Oil (Burnett), 1/4; on TV. Chevrolet (Campbell- Ewald), 1/3; 2 14 Standard Oil of Calif (BBDO), 1/3; United Airlines (Burnett), 1/3, all on radio. NL totals 313,560,000 312,510,000 Mal. league totals $24,385,000 823,085,000

be Sandy Koufax, onetime National - bert (JWT), Kentucky Fried Chicken games and the favorable response to its League star, who had been doing color. (Burnett), R. J. Reynolds (Dancer- Fitz- coverage of various college football He announced his resignation last Thurs- gerald- Sample), Continental Insurance games. day (Feb. 22) and no successor was (Doyle Dane Bernbach), Midas (Wells, The package being sought with major - immediately named. Rich, Greene), State Farm Insurance league baseball would cover 13 "Game of Major sponsors lined up so far by (Needham, Harper & Steers), General the Week" broadcasts beginning in July. NBC -TV are Sears, Roebuck (J. Walter Cigar (Young & Rubicam), and Merrill C. Edward Little, president of Mutual Thompson), Chrysler (BBDO), Gillette Lynch (Ogilvy & Mather). -and coincidentally a onetime minor - (Moorgate), Schlitz Beer (Leo Burnett), The expansion of baseball plans at Mu- league catcher, said: "We are in the Miles Labs (Clifford Botway), J. B. Wil- tual Broadcasting System comes in the midst of negotiations with Tom Dawson liams toiletries (Parkson), Morton -Nor- wake of the radio network's success last [of the Baseball Commissioner's office] wich (Benton & Bowles), Warner -Lam- year with the Monday night pro football and expect to clear the "Game of the

Broadcasting Feb 281979 39 Week." but the postgame Red Sox Wrap -Up will Mr. Little added that Mutual, which be hosted by Mr. Coleman and Mr. holds radio broadcast rights to the Na- Pesky, and Bob Wilson will handle a tional League divisional playoffs, is trying sponsors are set for these postgame shows to add the rights to the American League yet. divisional playoffs. Following is a city-by -city rundown of the radio -TV plans of each major - Cleveland Indians league club. Pregame and postgame WwwE(AM) Cleveland is the new origi- sponsors are listed in the team capsules; nating station for the Indians' radio sponsors of the actual play -by -play games -the first year of a three -year con- broadcasts are shown in the league tract. All regular -season games will be charts on pages 38 and 39. broadcast, with no decision yet on wheth- er preseason contests will be aired. Ap- American League -East proximately 20 stations in Ohio, West Virginia and Pennsylvania will be on a regional radio network. Former Cleve- Baltimore Orioles land pitcher Herb Score will be back as WBAL(AM) Baltimore will again originate a play -by -play man, with Joe Tate as his radio coverage of the Orioles, feeding ex- new sidekick. Both men will be involved hibitions and the full 162 -game schedule in a 10- minute pregame Dugout Inter- to a regional network of upwards of 40 views and a 10- minute postgame Tenth stations. Inning. No sponsors have been firmed up Radio and television rights are held by No summer vacations for them. Curt yet, according to the station, which has National Brewing Co., which is tanta- Gowdy (I) and Tony Kubek (r) will be back just changed its call letters from WKYC. mount to being held by the Orioles since with an even heavier schedule of NBC -TV Wjw -Tv Cleveland has a new one -year both are under the same ownership. Ra- baseball. Along with Jim Simpson and a contract with the Indians to televise 33 dio arrangements are handled through successor to departing Sandy Koufax, they games this season. No regional hookup is Sports Media Inc., 1515 Reisterstown will cover the ball parks this summer. likely because, according to a team Road, Baltimore. spokesman (the team itself is retaining ter- Chuck Thompson and Bill O'Donnell again with Dave Martin (no relation) on the TV rights), "we encroach on the will return to do the radio play -by -play. color. ritory of other major -league teams when W.tz-Tv Baltimore, which has present- A five- minute pregame show, Warm-Up we move in almost any geographical di- To we ed the Orioles on television since 1964, Tine, hosted by Dave Martin, will be rection. the east- southeast run into will telecast 54 games this season, with sponsored by Hanlon's Shoes of Boston the Pittsburgh Pirates, to the southwest the possibility that the schedule will be (Stern -Frank Advertising) and House- there's the Cincinnati Reds, and the De- is planned. troit Tigers blanket the area north- north- expanded. No preseason TV hold Finance Co. Harper & (Needham, west in -Messrs. Thompson and O'Donnell are Steers). The five- minute postgame Sports of us." And smaller markets that expected to be named to handle the tele- Extra, also hosted by Dave Martin, has might be interested in carrying the In- vision coverage. one sponsor so far, Household Finance dians' games, the spokesman added, "the Corp. line -haul charges are often prohibitive." The team has not signed its TV an- For the second straight year, WBZ-TV Boston Red Sox Boston will televise three preseason and nouncers yet. WHDH -AM -FM Boston, continuing into its 62 regular- season Red Sox games. At third decade of covering the Red Sox, least five other stations, in Maine, New will broadcast all 162 regular- season Hampshire and Rhode Island, will be on Detroit Tigers games plus 17 preseason contests. The a regional TV network. WJR(AM) Detroit starts its 21st year as Red Sox network encompasses 50 or so Ken Coleman and Johnny Pesky will the flagship station on the Detroit Tigers' stations in all the New England states. do the play -by-play. network with plans to originate the 162 - Ned Martin will do the play-by -play No pregame show is planned this year, game regular -season slate and 14 presea-

New face in sales line -up: National Baseball Network TV concept into other sports. The Latin - Don Stuart, former Yankee executive, The teams omitted from the order were American division of his company, he establishes TV service to place the Minnesota Twins and the San Diego said, fed radio coverage of last summer's sponsors in local, regional baseball; Padres, which Mr. Stuart said had not major -league play -off games to a number plans for 1974 call for expansion completed their TV arrangements when of Latin -American stations. into radio as well as other sports the cigar order was cleared. He said he had since reached agreement with the He quoted Herb Amster, El Producto at A National Baseball Network offering Twins and WCCO -TV Minneapolis -St. Paul brand manager Consolidated Cigar, as advertisers commercial time in local and regarding future business and has made saying of NBN that: "to us [it] represents regional TV coverage of major -league a deal with the Padres that is contingent an unusual opportunity to gain higher baseball games in all 19 U.S. major -league on the club getting a TV outlet. In cities ratings in the major markets and promo- cities, was announced last week by Don with more than one team, he is aligned tional tie -ins on a local basis with the Stuart, former broadcast affairs vice pres- with only one. participating teams. We know of no ident of the New York Yankees, now Mr. Stuart said other sales were pend- other live sports offering in the summer head of Stuart Broadcasting Co., New ing and he would limit his total to four months which combines these two impor- York. 30-second announcements "to avoid in- tant considerations on such an efficient Mr. Stuart said his first sale was to the terference with local sales and spot-sales basis. Consolidated Cigar Corp., on behalf of activity." He estimated that, including Mr. Stuart was with CBS -TV and with its El Producto brand, through Comp- regional baseball networks, NBN's line- stations and rep firms before he left the ton Advertising, New York. The order, he up would range between 160 and 185 Yankees last summer and opened Stuart said, calls for a 30- second commercial in stations. He said he expected to have a Broadcasting. Its offices are at 155 East each game of 17 teams on their home similar radio lineup for the 1974 baseball 55th Street, New York 10022, telephone stations and affiliated networks. season and also anticipated expanding the (212) 371 -0255.

Broadcasting Feb 261973 40 son contests. This year's Tigers' network Chicago White Sox games this year. will include at least 38 stations. Ernie American League -West Gene Osborn and Harry Caray will be Harwell and Paul Carey will do the play - the play -by -play announcers. by -play. California Angels Jack's Men's Stores is sponsoring a Mr. Harwell will handle the 10- minute pregame show and Chicken Unlimited, pregame Tiger Beat and Mr. Carey will KMPC(AM) Los Angeles is set for the 13th season to carry all 162 league games along with the Chicago Plastering Insti- do the 10- minute postgame Scores and tute is picking up the tab for a postgame Highlights. Both shows are half- sponsored of the Angels, and to feed 19 other sta- tions in Southern California, Arizona show. by Household Finance (direct). WsNS(TV) Chicago, a station, Tigers are holding on to their own and Nevada. Eighteen preseason games UHF The takes over this on the TV side. It TV rights for the ninth straight year, leas- will also be carried. year ing time on WJBK-TV Detroit. The station, The sponsors for warmup and post- plans to telecast 130 White Sox games begins this season. The Sox retain the rights, which its 20th year of Tigers tele- game segments are Langendorf Breads WSNS casts, will originate 40 regular- season (A /Media), and California Blue Shield buying the time from and then games and one preseason game. The club (Coleman). For the pre -pregame Angel selling directly to the advertisers. At least hopes to get eight other stations on a re- Hot Line, a two -way telephone show, six other TV stations will be a network covering Illinois, Indiana and Iowa. Ac- gional TV network in Michigan, Ohio sponsor is Sears- Roebuck (Star Adver- and Indiana. tising). For the postgame news summary, tual coverage of the games, though, will George Kell and Larry Osterman are sponsors are Midas Muffler (Wells, Rich, be provided by the wort-TV Chicago back as the play -by-play men. Mr. Kell Greene) and the following on a par- production team, under a separate con- will do the 15- minute pregame Tiger ticipating basis: Roadway Inns of Amer- tract with the White Sox. Bob Waller Talk, and Ray Lane will host the 10- ica (E. B. Lane); Fotomat film develop- and Harry Caray will do TV play -by- minute postgame Baseball Scoreboard. ing firm (direct), Arrowhead Puntas play. The pregame On Deck with Water (Ayer, Jorgensen & MacDonald), show, and United Truck Driving School (di- host still to be announced, will be spon- New York Yankees rect). sored by Style Home Builders of Chi- WMCA(AM) New York is on the last year Announcers for the play -by -play, as cago (Rocklin, Irving Advertising). The of a three -year contract with the Yan- well as pregame and postgame shows are postgame Baseball Report (no host yet) kees. Ten preseason and all 162 regular - Dick Enberg, Don Drysdale and Dave is to be sponsored by First Metropolitan season Yankee games will be aired on re- Niehaus. Mr. Drysdale, former Los An- Builders Inc. (Compad Advertising). gional hookup of approximately 30 sta- geles Dodger star, did color for the tions. Texas Rangers last season. Phil Rizzuto, Frank Messer and Bill KTLA(TV) Los Angeles will be going Kansas City Royals White will again be the announcers. its 10th year of covering the Angels and For the fifth year, xMBz(AM), and for No postgame show is contemplated by has scheduled five preseason exhibitions the second year xBMA -TV both Kansas WMCA, but Mr. Messer will do a brief and 25 road games during the regular City, will carry the Kansas City Royals. pregame program, as yet untitled. season. KMBZ will broadcast the 162 regular - On the television side, wPrx -Tv enters Messrs. Enberg and Drysdale will han- season schedule plus 14 preseason games into its 22d year as flagship station on dle the TV play -by -play. that will be picked up by a regional net- the 10- station Yankee network. The work of some 50 radio stations in Mis- three -man radio crew will also do the souri, Iowa, Nebraska, Kansas, Arkansas TV side. and Oklahoma. A partial list of sponsors include Chicago White Sox Although sponsorship for the season is Schaeffer Beer (BBDO), Getty Oil WMAQ(AM) Chicago will originate nine not yet set, pregame and postgame adver- (DKG), Datsun (Parker), Motorcraft preseason and the 162 regular -season tising has been bought by Milgrim's food (Kenyon & Eckhardt), Consolidated Edi- son power company (Dancer- Fitzgerald- Sample), Avco financial ,services and loans (Bozell & Jacobs) and Royal Crown Cola (Joyce Advertising). Two preseason and 78 regular- season games are to be telecast this season.

Milwaukee Brewers WTMJ(AM) Milwaukee will continue as the Brewers' radio outlet, feeding eight exhibitions and the full regular- season schedule to a network of 40 stations in Wisconsin, Iowa, Illinois and Minnesota. Merle Harmon returns for the radio play -by-play and will be joined by for- mer major -league catcher Bob Uecker. The Jos. Schlitz Brewing Co., through its broadcast division, packages the Brewers' games on radio-TV. Just ap- pointed as assistant manager of the broadcast division and director of radio operations is Thomas J. Collins, who was with wEMP(AM) Milwaukee and last year did Brewers games on radio. Goodbye, Burger, Hello, Hudepohl. The Hudepohl Brewing Co., Cincinnati, has picked WTMJ -TV Milwaukee will be back on up one -third sponsorship of the local Reds telecasts this season on WLWT(TV) Cincin- the TV side, feeding 30 telecasts (13 in nati and its regional network. Hudepohl, a long -time sponsor of Reds TV in previous prime time, 10 on Saturdays, four on seasons, assumes the major sponsorship relinquished by Burger Brewing Co., also Sundays and three on weekdays) to an Cincinnati. Details were completed Feb. 14 by Bert Schloemer, president of Stockton - 11- station regional network. Burkhart, agency for Hudepohl; Walter Bartlett (with baseball), senior vice president - Mr. Collins and former Braves short- television, Avco Broadcasting; Dick Wagner, assistant to executive vice president of the stop Johnny Logan (on color) will be Reds; William Pohl, general manager -secretary of Hudepohl, and Tom Zins, executive the TV team. assistant and general counsel for Hudepohl.

Broadcasting Feb 26 1973 41 chain. Announcers for both the play -by- em Iowa. All telecasts will be regular play and peripheral shows are Buddy season games (16 at night, 10 on week- Texas Rangers Blattner and Dennie Mathews. end afternoons and the other four on After tough sledding with its radio -TV KBMA -TV will telecast 27 away games weekday afternoons). during its first year in Arlington, Tex., during the season and one spring- training Network sportscaster Ray Scott has the Rangers are showing some broadcast exhibition. It will serve as originating been selected at the TV voice of the gains. But the next four weeks will tell station for 12 area TV stations. Twins. Working with him will be Ralph whether the comeback is enough. Jon Fr'tz, wcco -TV's associate sports di- Arlington Park Corp., which is under- rector. Jack Drees will substitute on the stood to have made a 10 -year advance to Minnesota Twins April 7 season opener when Mr. Scott owner Robert Short for broadcast rights Wcco(AM) Minneapolis continues as the is committed for the Masters Golf Tour- before the 1972 season, revised its selling Twins' key radio outlet, feeding the full nament. tactics in midwinter. Last season, the ra- season schedule plus selected exhibition Rights holder for the Twins is Mid- dio-TV was handled by a subsidiary of games to a seven -state regional network west Federal Savings and Loan Associa- Tracy -Locke Inc., Dallas agency. This of about 45 stations that is again being tion, Minneapolis -St. Paul, which last year the selling and packaging is being set up by North Star Productions. summer supplanted its old agreement with done by Arlington Park Corp., which in Ray Christensen and Herb Carneal a new seven -year pact that will give the mid -January named Roy Parks, formerly to will return as the play -by -play announc- ball club $100,000 more in 1973 (to of WRR(AM) Dallas, handle Rangers ers. $950,000) and provide for yearly in- broadcasting. KRLD(AM) radio A five- minute pregame interview show creases to 1979, when the rights figure Dallas will originate coverage of the full Rangers schedule for is planned with Twins Manager Frank should be $1,125,000 (BROADCASTING, wcco's Hartman. Mr. July 10, 1972). a regional network of 10 stations. Quilici and Sid KDFw(Tv) Dallas will originate tele- will do a minute Carneal five- Scoreboard casts of an unspecified number of games Show following each game. Oakland Athletics to be carried on a two- station network. Wcco this year has departed from Play -by -play announcers for radio -TV the custom baseball by innings of selling All 162 regular and 29 preseason games again will be Bill Mercer and Dick Risen - or by portions of the game and related of the 1972 world champions will be car- hoover. Terry Stembridge will join them shows. Under a new sales -merchandising ried for the second year by KEEN(AM) on telecasts. plan, wcco has offered: San Jose, Calif. The games will be fed to All commercial time in 30- second a regional network of 18 radio stations by units. KEEN, which as of late last week had not The units rotate throughout pregame, yet finalized its sponsors. National League -East play -by -play and postgame broadcasts, Monte Moore and Jim Woods are the with each sponsor guaranteed that 75% announcers for the play -by -play as well Chicago Cubs of its units will be within the play -by -play as pregame and postgame segments. and the other 25% in the adjacent pro- In television, Krvu(TV) San Francisco- For the 16th consecutive year, WGN(AM) grams. Oakland will be carrying 20 away games Chicago will be the key station for a Sponsors buying a minimum of six during the regular season plus two pre- Cubs regional radio network of approxi- in units in every game are offered exclusive season exhibitions. This is in addition to mately 20 stations Illinois, Indiana, Iowa product -protection within the package. KTVU's carriage of the San Francisco and Kentucky. Vince Lloyd will do the -play In addition, they participate in 10 promo- Giants (BROADCASTING, Feb. 12). The play -by tional announcements per week for Twins TV rights went to the Cox Broadcasting again this year, with Hall -of-Famer Lou baseball (in times other than baseball). Corp. station in a transaction announced Boudreau as color man. A change on the television side will earlier this month, for an estimated The pregame Manager's Corner, with Mr. Boudreau and Whitey have wcco -TV taking over to handle a $300,000. No TV sponsors for the Oak- Lockman, Cubs manager, will be 30 -game road schedule for a regional net- land games have yet been KTVU partially sponsor- signed. ed by the Steinberg -Baum Discount work of possibly 15 stations in the Da- is feeding the games to KrxL(TV) Sacra- kotas, Minnesota, Wisconsin and House (Art House of Chicago). north- mento, Calif. The other pregame show, Lead-Off Man, a 10- minute program featuring Mr. Boudreau, is half-sold so far, to Seno & Sons, a Chicago outfit dealing in men's formal wear (Bud Solk & Associates). The postgame Scoreboard show, hosted by Mr. Lloyd, will be sponsored by Cot- ter and Co., hardware and warehousing (Home Products Marketing Associates) and by Chicken Unlimited, the retail chain (Dickens Advertising). All 162 regular- season games, plus 10 exhibitions, will be carried. A total of 148 Cubs games (including all of the team's home games) will go out over WON -TV Chicago this season. At least 14 other stations, in Illinois, Wisconsin, Iowa and Indiana, will be on a regional TV network. Jack Brickhouse and Jim West will do the play -by-play, with Mr. West hosting the pregame show Lead-Off Man and Mr. Brickhouse presiding over The Tenth In- ning, the postgame show. No sponsors First on board. Metropolitan Chicagoland Chevrolet Dealers Association was at the have yet been announced for these shows. head of the line when WSNS(TV) Chicago took over to originate White Sox coverage. At the session refining details for the 135 -telecast schedule were (l -r, seated): play-by- play announcer Harry Caray, MCCDA President James Jennings; White Sox owner John Montreal Expos W. Allyn; Leo Breen, vice president and business manager of the baseball club, and CFCF(AM) Montreal will again originate (standing, l -r) members of the association's advertising committee -Ken Spradlin, the Expos' games for a six -station Shelly Shaperio, Jim McInerney, Mike Lattof, Jim Mancerso and Ed McKeown. English -language radio network and mtaC-

Broadcasting Feb 281973 42 (AM) Montreal will be the key network WPHL -TV Philadelphia, a UHF station, National League -West for a 21- station French -language network. is on the third year of a five -year contract A total of 150 Expos games will be with the Phillies. The station will televise broadcast. two preseason and 68 regular- season Atlanta Braves Dave Van Home and Russ Taylor will games, with three other Pennsylvanian Atlanta was a relative latecomer in ac- do the announcing in English, and Jac- TV stations picking up the coverage. quiring franchises for the four major pro- ques Doucet and Claude Raymond, a for- The three radio announcers will dou- fessional sports, but a look at the robust mer Expos pitcher, will do the honors en ble on the TV side. plans for the 1973 Braves makes one Francais. No pregame or postgame shows The pregame Rich Ashburn Show will wonder why. are planned. be sponsored by PSFS, a savings -fund so- WsB(AM) Atlanta will be going into The Canadian Broadcasting Corp. will ciety (N. W. Ayer), and a postgame its eighth year of originating Braves telecast 22 regular- season games to a 15- wrap -up with Sid Doherty will be spon- coverage with 10 preseason games and station French -language network, and 18 sored by Household Finance Co. (Need- the 162 regular- season schedule. There & and of those games to a 45- station English - ham, Harper Steers) and by Giles will be approximately 55 affiliates on the language hookup. In addition, special sat- Ransome, equipment manufacturers. Braves regional radio network. ellite feeds will make the games available Milo Hamilton and Ernie Johnson will for the first time to stations in the far return to do the play-by -play on radio Yukon. North, including the Pittsburgh Pirates as well as on TV. Announcers for the English side will KDKA(AM) Pittsburgh will be going into In the past, the Braves have retained be Dave Van Home (play -by -play) and star Duke Snider (on the third year of its present contract and all broadcast rights, handling all media former Dodgers will of 162 games to advertisers. This color). For the French -language network, feed the full schedule details including sales and to approximately 42 stations in Ohio, year, however, the baseball club has as- Guy Ferron will do the play -by-play Maryland Jean -Pierre Roy the color. West Virginia, Pennsylvania, signed television rights to w'rco(Tv), and Florida (Bradenton, site of the Pk- independent UHF in Atlanta, a move rates' spring training). that will permit expansion from 20 TV Bob Prince and Nellie King will be games last season to 50 games this season, New York Mets back to do the radio play-by -play for the many in prime time. The flexibility of the WHN(AM) New York will be going into NL's Eastern Division champions. They ch. 17 station in being able to handle the second year of its three -year contract will also handle the television side. the bigger schedule without network with the Mets and plans to broadcast 15 Group W's other station in Pittsburgh, commitments was a major factor in the preseason and 162 regular- season games. KDKA -TV, will continue originating TV decision to switch to WTCG, according to A 25- station regional network has been coverage that will be relayed to at least Jack Carlin, director of broadcast op- set up in New York, New Jersey, Connect- three regional affiliates. A total of 38 reg- erations for the Braves. icut, Pennsylvania, Massachusetts, Rhode ular- season games (19 homes, 19 away) As of last week, there are to be 26 Island, Maine and Florida. will be offered commencing April 14. stations in the Braves regional TV net- Lindsay Nelson, Bob Murphy and Broadcast rights are shared equally by work, reaching up to Charlotte, N.C., the Ralph Kiner will return to handle the ra- Arco, Pittsburgh Brewing Co. and and down to Miami. dio and TV announcing. Group W stations. One change is upcoming in the Braves' A pregame show, Mets' Close -Up, will broadcast operation: Mr. Carlin, with be hosted by Mr. Nelson. A postgame the club since 1966, moves to the show, Mets' Scoreboard, will be conduct- St. Louis Cardinals Houston Astros next month as director ed by Bill Mazer and Al Albert. Rotating KMOx(AM) St. Louis, which will origi- of radio -TV. sponsors, pregame and postgame, are nate radio coverage of the entire schedule Aamco transmission dealers (Simons, of the 1973 Cardinals, so far has lined up Michelson), Rheem (direct), McDonald's more than 110 -115 regional affiliates in Cincinnati Reds (Elkman Advertising), Firestone Dealers the Midwest and South. WL.w(AM) Cincinnati will be the orig- Airlines (Liller, Neal (direct), Piedmont Behind the mike again will be KMOX inating station again for the Reds games, & Battles), Knapp shoes (Ingalls Associ- Sports Director Jack Buck to do play -by- which will go out over an 80- station net- ates), He -Man shops (Leo Baron) and play and Mike Shannon to provide color. Kentucky, Vir- Silvercup bread (Leo Baron). work in Ohio, Indiana, In addition. Harry Walker, Cardinals' ginia, West Virginia and Tennessee. WOR Mets' -TV has been televising games hitting instructor and former star of the Twenty preseason games will be aired, for the 11 years the team has been in the team, will provide color commentary for along with all 162 regular- season games. league. This year's schedule encompasses 30 of the games. do four preseason and 116 regular -season Al Michaels and Joe Nuxhall will Two pregame and two postgame shows the play -by-pay. games, with five other stations on a are planned with the sponsorship list regional network. Two 10- minute pregame shows are still to be completed. scheduled: The Main Spark, with Mr. is and the KSD -TV No pregame show planned, On the television side, St. Louis Michaels and Sparky Anderson, the man- postgame Kiner's Korner, a 15- minute will back for its 12th year of Cards be ager of the Reds, and Turf Side, hosted show after all home games, has no spon- baseball. A peak number of 30 road sors committed yet. with by Mr. Nuxhall. There are also two 10- games, beginning with an exhibition tap: Star of the Kansas City Royals in St. Petersburg, minute postgame shows on Fla., March 31, will be fed to a network the Game, with Mr. Nuxhall, and Scores with Mr. Michaels. These Philadelphia Phillies of 20 stations in 10 states. and Comments, If any stations have qualms about the four shows will be sponsored by Uni - WcAU(AM) Philadelphia has signed a new increasing lengths of baseball games, royal's Ked's Shoes (direct), B. F. Good- - three -year contract with the Phillies and KSD -TV is not among them: The station rich tires (E. C. Bartlett), Chrysler will broadcast 16 preseason and all 162 plans to do both ends of a July 29 dou- Plymouth Dealers (Young & Rubicam), regular -season games in 1973. A 16 -sta- bleheader with the Cubs in Chicago. Miami Margerine Co. (Ralph Jones), tion regional network has been set up in Play -by-play will be handled by KSD - Cincinnati Milk Sales Association (Mid- New Jersey, Delaware and other parts of Tv Sports Director Jay Randolph, his first land), Blue Cross /Blue Shield of South- Pennsylvania. time in that assignment. Color man will west Ohio (Oppenheim /Herminghausen/ Last year's announcing team of Byram be Mr. Shannon, the onetime Cardinal Clarke), Riverside Ford (E&L Adver- Saam, Harry Kalas and Rich Ashburn third baseman. tising), Ohio National Life Insurance has been retained. Mr. Randolph will also be host of a (Northlich /Stolley), Burkhardt's men's The pregame Danny Ozark Show with pregame Dugout show and a Scoreboard clothing stores of Cincinnati (J. S. Freed- the Phils manager and the postgame Star program after the games. KSD -TV sports- man), Fas -Foto photography developers of the Game will both be partially spon- caster Ron Jacober will handle a second (Northlich /Stolley), The Cincinnati En- sored by the Household Finance Co. pregame show. Sponsorship list as of last quirer, (Stockton /West /Burkhart). (Needham, Harper & Steers). week had not been completed. WtwT(TV) Cincinnati will televise 35

Broadcasting Feb 26 1973 43 WCCO RADIO OUTSCORE! TV 15.1. When it comes to ranking broadcast media, FOR MAJOR LEAGUE ACTION... you'll find a different kind of ball game in Another winning tradition on WCCO Radio is the Minneapolis -St. Paul market. Because Minnesota Twins Baseball. Again in 1973, WCCO Radio outscores all four television it's the exclusive play -by -play coverage of stations in an analysis of comparable data the full American League season. New this from all ARB Reports for 1972. WCCO Radio year is the WCCO Radio sponsorship plan wins by a 15 one -sided margin- taking out of that combines outstanding media values 16 points of average quarter -hour (AQH) (59¢ CPM) and the flexibility of spot audience comparison, This marks the fifth scheduling with the excitement of big league year in a row that WCCO Radio has been sports. The season opens April 6. Let's victorious. No wonder this - unique bigger play ball! than-TV story is getting to be a legend. Here are a few high spots from the 1972 ARB box scores:*

Persons 12+ AQH 6 am- Midnight, M -S WCCO RADIO 112,750 Best TV Station 106,200 Adults 18+ AQH 6 am -6 pm, M -F WCCO RADIO 146,850 Top 2 TV Stations combined 129,400

Men 18 I- AQH Prime Time, M -F WCCO RADIO (6 -10 am) 96,900 Best TV Station (6:30 -10:30 pm) 93,800 The full story -with the scores for all stations on all 16 points -is now available from your WCCO Radio or CBS Radio Spot Sales representative. It's must reading for any advertiser seeking winning results in the Minneapolis -St. Paul market.

'Sources: ARB estimates WCCO Radio - average of April -May and October. November. 1972. TV average of January. February -March, May, October and November. 1972 Total survey areas. Alt data subject to qualifications which WCCO Radio will supply on request. WCCO Raoio MINNEAPOLIS/ST. PAUL REPRESENTED BY CBS RADIO SPOT SALES Reds games (five at home, 30 on the it knows what its network situation is go- road) as the linchpin of a 10- station net- ing to be. ABC for years has been affili- work covering Ohio, Indiana and Ken- ated with xETv(Tv) Tijuana, Mexico, but tucky. A new announcing team hasn't late last year the FCC refused to approve F. been selected yet. (Last year's play-by- an extension of this arrangement (BROAD- S. GIANTS play men were Waite Hoyt, who has re- CASTING, Feb. 12). tired, and Tom Hedrick). Jerry Coleman and Bob Chandler are BASEBALL FANS The only TV supplement to the Reds signed to do the play -by-play and pre- games is a 10- minute pregame show on game and postgame shows. the weekends called Dugout. No spon- Pregame and postgame sponsors are sors have been lined up yet. Pepsi -Cola bottlers (Presidio Advertising), and Foodmaker drive- through restaurants (Doyle Dane Bernbach). Houston Astros KPRC -AM -TV Houston will go into its San Francisco Giants second year of originating coverage of KsFO(AM) San Francisco for the 16th the Astros. KPRC will broadcast 31 pre- year will broadcast the 162 regular- season season games, the full 162 -game regular games of the Giants not only to its audi- schedule and one in-season exhibition, ence in the Bay Area, but also to 13 feeding to a radio network of 36 sta- other stations in a regional network cov- tions (up from 32 last season). ering Northern California and, in the Gene Elston and Loel Passe will again case of one station, Nevada. It will be the Astros broadcast team with Bill also be the 16th year for the four Mc- Enis joining them when games are also Clatchy stations in the regional network on TV. - KFBK(AM) Sacramento, KMJ(AM) KPRC -TV has scheduled 20 games and Fresno, KBEE(AM) Modesto, all Califor- O will feed them to 24 stations (up from nia, and Ron(Am) Reno. 16 in 1972). In addition, KSFO is broadcasting 11 The Astros, which packages and sells spring- training games. 0 its own broadcast coverage, said that Announcers for play-by -play as well 0 pregame and postgame shows are planned as pregame and postgame shows are Lon with Coca -Cola (McCann- Erickson) defi- Simmons and Bill Thompson. Pregame nitely set as sponsor. and postgame sponsors are Home Savings Bank (Galaxy Advertising) and Langen- dorf Bread (A /Media). Los Angeles Dodgers In television, 20 away games -and two preseason games -will be carried by KFI(AM) Los Angeles will carry the 162 KTvu(Tv) Oakland -San Francisco, which regular- season games of the Dodgers, also will be feeding the play -by -play to plus 27 preseason games. KTxt(Tv) Sacramento, with announcing KFI will feed the games, including the to be done by Mr. Simmons and Gary pre -and postgame segments to a 10 -sta- Park. tion hookup. (The preceding special was com- Announcers for the radio play -by -play report and pregame postgame piled principally by Frederick M. Fitz- and shows will gerald, senior editor (Washington), with be Vince Scully and Jerry Doggett. assistance from Earl B. Abrams, senior Pregame and postgame sponsors are editor (Hollywood), and John M. Demp- Pepsi -Cola (Brown, Clark, Elkus & sey, assistant editor (New York). Moses) and Knudsen Dairy (Grey Ad- vertising) . On TV, the Dodgers will be carried for the 15th year by KTTV(TV) Los An- Beeline Radio® geles. Pregame and postgame sponsors in California's Central are the same as for radio, as are the Valleys announcers. and Western Nevada For the Spanish -language market, one of the major ethnic groups in the city, K F B K Sacramento - the Dodgers are to be carried on Kwxw- K M J - Fresno (AM) Los Angeles, with Jaime Jarrin doing the play -by-play as well as K B E E Modesto the - pregame and postgame segments. K 0 H - Reno for the 16th consecutive year are broadcasting all home and road San Diego Padres games of the San Francisco Giants. All 162 regular- season games of the Pa- dres plus 17 preseason exhibitions will be Place your radio advertising on the carried, as they have for the past five stations with the huge listener bonus years, by Ko0O(AM) San Diego. Telling it to Sweeney. Not all the major ... Giants baseball fans. This year, for the first time, no arrange- baseball-contract signings involved the ments have been concluded with any TV majors. Adolph Coors Co. has bought full McCLATCHY station because of the fluid ABC- affilia- sponsorship of the Denver Bears' 136 tion situation in San Diego at this time. games on KOA(AM) Denver. On hand for BROADCASTING KcsT(TV) on ch. 39, which carried the the occasion (l -r): Bob Martin, KOA sports Represented Nationally by Katz Radio Padres for the last three years, is actively director; Ed Sweeney, president of Fox, seeking the ABC affiliation and, accord- Sweeney & True, agency for the brewing ing to Padres sources, is unwilling to company, and Mick Schafbuch, vice presi- commit itself to the baseball season until dent- general manager of KOA- AM -FM.

Broadcasting Feb 26 1973 46 The "Media" department sideration be given to FM as well as to that approach because of the complexities continues from page 35. AM stations in determining whether a of the problems it would present the Wanton (Tenn.), who ran unsuccessfully new AM application may be filed, they agency, licensees and applicants and be- for a Senate seat last year. Democrats re- bar the acceptance of an AM application cause there was no certainty it would maining on the Investigations unit are to serve an area where service has been achieve the desired goals. Chairman Harley O. Staggers (W. Va.), shown to be inadequate if an FM channel Instead, the commission said, it settled who is also chairman of the full commit- is available for assignment. on "comparatively simple rules" to tee, and J. J. Pickle (Tex.). However, the rules also are tailored to achieve its aims -limiting AM growth Samuel Devine (R- Ohio), ranking mi- assure that service will be comparatively and alterations in existing stations to nority member of the parent committee, local. Stations located more than 50 miles areas "where improvements are clearly has also become ranking Republican on from a community will not be considered needed, and cannot readily be achieved the Investigations unit, replacing William in determining whether service is being by alternative means." Springer (Ill.), who retired. Also on the provided. The commission noted that this The lifting of the freeze is expected Republican side, Norman Lent (N.Y.) will exclude service by powerful stations to signal the filing of a large number of has filled the vacancy created by the with extensive coverage areas that could applications for AM facilities; communi- switch of Richard Shoup (Mont.) to the not be expected to provide significant cations attorneys say the number of Transportation and Aeronautics Subcom- amounts of programing to each of the would-be applicants for new facilities has mittee. The ratio of Democrats to Repub- many separate communities they reach. been growing steadily over the past four licans is the same as it was in the 92d The commission also said an existing years. Congress. station will have relatively little difficulty The commission, which imposed the in obtaining authorizations for increased freeze in part because it lacked the staff power in order to improve service that is to handle the continuing flow of applica- now inadequate -if the 5 my /m contour tions, said it is placing no restrictions on AM thaw: includes less than 80% of the coverage the number of AM applications that may areas -and provided the proposed service be filed. However, it said that if the num- would not cause interference to other ber becomes "administratively burden- Underserved stations. However, the rules would permit some," it may impose control measures- an unlimited -time station to increase its probably involving periodic "open" and power only during that part of the day "closed" seasons for filing. The "closed" areas get for which a showing of inadequate cover- seasons -or minifreezes -during which age has been made. applications would not be accepted would top priority Present rules forbidding prohibitive probably not run longer than 90 days, overlap and controlling the level of night- the commission said, and advance notice FCC turns to softer hand in ending time interference will continue unchanged. would be given. three -and -a- half -year -old freeze; And applicants for new AM facilities The commission lifted the freeze and FM to get equal treatment in Alaska will not be required to make adopted the new rules on a 5 -to -1 vote, in assessing area situations the new showings of the extent of exist- with Commissioner Nicholas Johnson the ing AM and FM service, and the avail- lone dissenter. Commissioner Robert E. Some four years and seven months after ability of FM channels; the present as- Lee was absent. the FCC imposed a freeze on new AM signment policies will remain in effect applications as part of an effort to bring there. The policies will also be extended the still lusty medium's growth under to applications for AM facilities in Puerto Covenant adds AM control, the commission last week lifted Rico, the Virgin Islands, Hawaii and the freeze and announced the rules de- Guam. to its growing roster signed, it hopes, to channel the future The freeze now ended and the rule - Broad Street subsidiary, recent buyer growth of AM service into areas where it making now concluded mark the second of WDSU- AM -FM, will buy KTOK is needed ( "Closed Circuit," Feb. 12). time in less than a decade the commission in Oklahoma City for over $3 million The rules, which apply to changes in has attempted such a radical solution of existing stations as well as the assignment its AM growth problem. The commission Covenant Broadcasting Corp., New of new stations, and which become effec- on May 15, 1962, imposed an AM freeze Haven, Conn., said last week that it has tive April 10, are less stringent than that was not lifted until July 13, 1964, reached an agreement to purchase KTOK- those proposed in the notice of rulemak- when new AM allocation rules were (AM) Oklahoma City from a group which ing issued on Sept. 13, 1969, but are adopted (BROADCASTING, July 6, 1964). includes film star Jimmy Stewart for a rules were thought to be - tighter than those in force before the Those hard sum "in excess" of $3 million. freeze was imposed in July 1968. nosed, certain to slow drastically the KTOK, an MOR facility and the And, as proposed, the rules provide for growth of AM except in underserved in Oklahoma City markets and to spur the development of dominant station the treating AM and FM alike in determining market, would be purchased, subject to whether area is FM. But AM applicants and their engi- an being served. The FCC approval, from KTOK Radio Inc., commission said it is giving a "major role neers proved more ingenious than the commission had expected, and the flow of which is headed by William B. Schueler. to FM in future endeavors to improve the station over -all public service." applications received and processed never Mr. Schueler will remain at The rules will prohibit the filing of slowed. as vice president of Covenant Broadcast- ing a new subsidiary form- applications for either daytime or full - The commission last week acknowl- of Oklahoma, time service that do not provide for a edged the failure. It said the rules failed ed to operate KTOK. Station Manager C. first service to at least 25% of the pro- both to reduce the number of applicants Hewel Jones will also be retained in his posed coverage area or 25% of the popu- for served areas and to stimulate appli- present capacity under the new owner- lation within the area. cations for a first service in communities ship, Covenant said. However, an alternative standard is of significant size. The commission also Covenant is a subsidiary of Broad also provided. Applicants may file if they noted that most applications were for Street Communications Corp., a New propose to supplement existing "inade- daytime -only stations, which did nothing Haven -based diversified communications quate" service-where, that is, 20% or for nighttime service. firm. It is also the licensee of WELI(AM) more of the area or population of the The commission in its order last week New Haven and recently acquired from community receives less than two inter- said it had considered a "fine- grained" ap- Royal Street Corp. WDSU -AM -PM (now ference -free aural services. These serv- proach to the allocations problem -one wcso[AM]- WQTE[PM]) New Orleans. The ices, in turn, would be of the grade nor- in which it would take into detailed ac- parent company also owns three cable -TV mally required of a station assigned to count the total distribution of aural systems in Pennsylvania, New Jersey and the community-at least a 5 my /m signal broadcast services in the entire country, Michigan, as well as a New York -based from an AM station or a 70 dbu (3.16 and write rules aimed at remedying de- media -consulting firm. Richard L. Geis- my /m) from an FM station. ficiencies on virtually a case -by -case basis. mar is chairman of Broad Street; Fred The rules not only require that con- But the commission said it abandoned Walker is president.

Broadcasting Feb 26 1973 47 THE NEW DIMENSION IN BROADCASTING AND PRODUCTION

The ACR -25 cassette recorder /repro- ducer is the ultimate in quality record- ing -and much more. It's the most versatile production tool yet made -and much more. It's the quickest, most flexi- ble, no -hands automatic spot and short - segment program player, hands down. It will have as much impact on TV broadcasting as the first commercial video tape recorder, our VR -1000 -and the first high -band VTR, our VR -2000.

The ACR -25 is much more than a spot player The ACR -25 is a production tool unmatched anywhere Certainly the ACR -25 solves the prob- lems of multiple spotting. But it does it It does more than solve today's prob- quicker and with more flexibility, selec- lems, it will meet new requirements tability and automation than any other years in the future. But paramount is unit made. It provides continuous play the challenge its capabilities present to of :30's, ID's and hitchhikers -with no imaginative producers. They'll be able black air. It doesn't just do things bet- to create things quicker, simpler and ter. It does things no other machine can better than ever before -or perhaps do -and never will be able to without things they have never been able to do basic design changes. before. Here's why: The ACR -25 cassette Each cassette can hold up to 6 min- The ACR -25 can program up to 40 The rugged cassette is high impact, utes of tape at 15 ips. In the interest of events, divided into as many sequen- molded plastic to take care of all the interchangeability, the standard spool ces as desired - several hours worth, rough handling you can give it. It's holds 3 minutes of tape plus sufficient depending on the programming. leader for threading up a reel -to absolutely unique. The following fea- -reel Think how simple that could make VTR. tures are exclusive ... no cartridge or what is now a five VTR station break! Or other cassette has them: The carrousel- random access an hour newscast, complete with your There are no bearings in the cassette or sequential on- the -scene production, network dubs, sports, weather, multiple spots and cuts itself. Why subject them to accidental The ACR -25, and only the ACR -25, to the anchorman. misalignment or damage? Precision offers fast, shuffle -free random -access. bearings are in the ACR -25 where they Load and program the machine for The ACR -25 as a belong. sequential play if you like, but you also recorder have the option of true random -access Translate all the above broadcast fea- programming. Saturation spot sched- tures into recording capabilities -from ules, schedule changes, and make - multiple sources -and you can see what goods are all accomplished by simply a versatile production tool the ACR -25 punching up a new program. No dupli- can be; for example, you can dub both cate cassettes or manual reloading of A and B rolls, plus cassette or cartridge the carrousel are necessary. audio, onto an ACR -25 cassette, pre -set it with a button for any spot in the pro- For cassette can be removal, any gramming and play it -all without tak- reached, right up with the side label ing the cassette out of the machine! The in reading position in one second! possibilities for the inventive producer are almost limitless! Segments of all sizes from all sources The transports can be gathered quickly and simply into There are two of them, so one segment one smooth, continuous program to be can follow another immediately, with broadcast automatically. No splicing, no no black air. winding and rewinding reels, no frantic The cassette holds and protects the switching and reloading of VTR's. tape, that's all. Once in the transport, A minute spot finished on one trans- it has no function. The machine's bear- port can be stopped, rewound, un- ings support the spools and the tape threaded, returned to the carrousel and ACR -25, the most valuable is lifted away from the cassette with the next spot loaded, threaded and equipment in your studio gentle vacuum columns. cued in less time than it takes to play a Here is, without a doubt, the most ver- :10 ID on the other transport. A full six satile production /broadcast unit ever A cassette can be reloaded by the minute cassette takes only 20 seconds! available closest thing to a com- operator in seconds. It opens with three -the plete studio you'll find. thumb -twist screws and closes just as Control easily. Although manual and semi- automatic It saves money, manpower and mis- takes in so many ways. It can release Spools lift out to be stored or shipped control are available at any time, auto- as many as 3 to 5 VTR's for other duties in small, spool -size boxes ... not heavy matic control is standard on every retirement. cartridges. This relieves storage space, ACR -25. It may even be directly con- -or cuts shipping costs and eliminates trolled by an external computer with Both Management, who pays for it, expensive cartridge inventory, a sub- the proper interface, but the standard and Production, who gets to work with stantial saving in both investment and ACR -25 programmer is always there to it, will agree it's the best investment operating costs. back it up. since the first VTR. AMPEX Ampex Corporation Audio -Video Systems Division 401 Broadway Redwood City, Calif. 94063 Programing could clarify the commission's authority for a hands -off policy where government in the area. "Unless you put your foot regulation of programing- broadcast or down and have a test case, we'll never otherwise-is concerned, put himself on Pastore pushes know," he said. He suggested denying a the side of Senator Pastore and President license as a way of testing the commis- Nixon. (Senator Pastore said the Presi- FCC to move against sion's authority. dent had told him of his concern about The commission, under Chairman pornography in television, movies and `indecent' programs Dean Burch's leadership, has been look- literature.) ing for a test case for several years. It Not only did he oppose the transmis- At oversight hearing, senator thought it had one in May 1970, when sion of programing that is "extremely urges commission to locate it fined WUHY -FM Philadelphia $100 for violent" or obscene or that is "damaging a test case and determine airing "indecent" language. But the non- to the development and moral character its authority in this area commercial station decided to pay the of children," he said he thought it "per- fine instead of carrying the fight to the fectly appropriate" for Congress and the Senator John O. Pastore (D- R.I.), chair- courts. commission to "adopt measures to be man of the Senate Communications Sub- The sure that the privacy of the home is not committee, commission staff, as part of its on- has given the FCC added going search for the case that invaded in that way." impetus to find a test case agency for determin- attorneys and the Justice Department But Chairman Burch, who has himself ing its authority to regulate "indecent" might prosecute ( "Closed frequently expressed concern about the television Circuit," Feb. or radio programing. 5), has in the past several weeks taped kinds of material that troubles Senator The senator used two oversight hear- some half -dozen broadcast programs, at Pastore, was not sure how that kind of ings of his last week to subcommittee least one of them a television in concern can be implemented. He said he rail he in the show, -as has the past- against different parts of the country, and most would rather risk exposing his children transmission of "dirty movies" - or off of them sex -talk shows. The tapes were to an "occasional dirty movie" than have color radio programs into homes. He made by the "seven people downtown deciding what found Field Engineering Bureau himself supported by two Republi- and forwarded to Washington, where people should see. I certainly don't want can colleagues, Senators Howard Baker staffers are reviewing for them for possi- to pass on what people see." (R- Tenn.) and Marlow Cook (R -Ky.). ble violations of law. Senator Pastore's concern, this time, But in view of the obvious censorship The complexity was triggered by receipt of a copy of a implications involved in dealing with the of the problem in- Pottsville Video volved was indicated in the differing re- letter (Pa.) Trans sent problem, none of the senators was pre- to its subscribers promoting movies to pared to urge a specific course of action, actions Senator Pastore drew from the Republican officials whose activities were be seen on a pay -cable channel -some of although Senator Cook said that the and being reviewed in the hearings them, like "Klute," "Dirty Harry," answer might be in "a tougher commis- -Clay T. as Whitehead, director of the Office of Tele- "Sunday, Bloody Sunday," described sion." "adult" fare. And his concern was com- Senator Pastore's suggestion to the communications Policy, and Chairman Burch. pounded by a newspaper account of a FCC, during the hearing on Thursday so- called topless radio program -Bill (Feb. 22), was to find "a test case" that Mr. Whitehead, who generally speaks Ballance's Feminine Forum on KCBS Los Angeles. "This is awful," Senator Pastore said, on scanning the article. "Why are we giving licenses to pro- mote panderers ?" he said, in referring `(EA,7tM,$UT NOw wé't_L to the radio program. "I'm not going to HEY, BEE.SE, 41'S G CEAT NAVE To GtvE TNEU A be a party to giving license to anyone THAT WMAL-TV 1S t10.t CATE mcizE4SE t, showing these 'dirty pictures'," he added. 11:4 WASNINGTOW BBC reserves time for late -night access Subject to rules against obscenity, partisanship and libel, groups that feel ignored may talk at will.

The British Broadcasting Corp., in an ambitious experiment in public access, is inviting any group or consortium of in- dividuals to appear in 40 minutes of late -night air time per week, beginning April 2, if the group believes its views or activities have not been represented by BBC in regular programing. BBC will provide the technical facilities, including studio and cameras, and will offer pro- fessional advice and assistance if called on, with the clear understanding that contents and style of programs will be decided by the groups producing them. But before air time is granted, the BBC says, the groups will have to submit that they do not represent and will not promote a political party and will avoid discussing industrial disputes. Also those seeking program time will have to sign what amounts to BBC's five command- SOURCE: NOV. 1972, ARB ments: no advertising or monetary or Metro Share, 9 AM -12 Mid. SS commercial-investment appeals; no pres- entation of obscene or indecent material;

Broadcasting Feb 26 1973 50 no personal attacks or libelous statements gestions were: Stations should determine locally produced shows, 5.8 %. against private individuals; no incitement which hours are access time; waivers In terms of format, varied programing to riot, violence or any unlawful action; should be permitted for network news, (a different show each night) was pre- no racism or attempts to incite racist sports and public- affairs programs; the ferred by 62.2% of respondents, corn - feeling. access period should be reduced to three pared with 37.8% for strip programing A new production unit will be responsi- or four half -hours per week; stations (at least three shows of the same content ble to recommend which groups get air should be required to telecast locally pro- each week). time. The recommendations will be re- duced half- hours; stations in markets 51- The quality of syndicated programing access viewed by a committee headed by the 100 should be included as well as the produced for the periods im- BBC's director of programs, Alasdair top 50; independent stations should be proved, according to 34.2% of the over- limited as well as the top 50; access time all balloting. A decline in quality was Milne, and including the editor of news 44.1% and affairs and the controller. should be Monday through Friday and cited by 21.7 %, and replied current quality remained the same. The program, to be known as Open floated on the weekend. 64.3% the Door, is scheduled for 11:30 p.m., Mon- The over-all balloting showed that Slightly more than said prime- access rule has improved the finan- day nights for 13 weeks on BBC 2, the quiz /game shows were considered the cial status of their companies, while 5.1% more selective of the BBC's two net- most successful type of programing for works. the access period, with 26.9% of the vote, said the status has declined and 30.6% followed by variety /music, 19.9 %; reported it has remained the same. drama, 18.6 %; travel /true -life adventure, In addition to the prime -access rule, Breaking down 18.3 %; public- affairs documentary, 5.9 %; registrants for the convention were asked NATPE's straw vote Top -50 markets, below top 50's, "live" automation independents and network affiliates all favor retention of the FCC's can increase profits prime- time-access rule in some form Now you can modernize with an automated system that protects your The National Association of Television air personality and retains your exact format. SMC protects your Program Executives released last week profits...from Sign -On to Sign -Off. 2048 separate events - music, the complete results of balloting con- commercials, P.S.A.s, network breaks or 1.0.s, and a complete English log ducted at its conference in New Orleans printed automatically. SMC provides either punched tape or magnetic tape on attitudes toward the prime- time- access memory loading, both furnished for format changes while your system is rule and other broadcast issues (BROAD- "on-air", Simple ten -key adding machine console controls the entire CASTING, Feb. 19). system. Available for announcement during the An SMC areaman will glady make a conference was the tabulation showing survey of requirements for your par- that 32.3% of the voters favored reten- ticular station programming. Phone ....!.. a tion of the access rule as presently ap- us now. Find out the complete profit J+ -1 plied; 43.7% favored its continuance with facts today without obligation of - i certain revisions, and 24% voted for course. SMC - the broadcast systems revocation. engineered for station profitability. NATPE last week issued a breakdown by different types of stations and by the different preferences of program directors on programing for the access period and by their opinions on the effects of the J rule. Among stations in the top -50 markets, 38% voted for continuance of the pres- ent rule; 37% voted for its continuance with revisions and 25% favored revoca- tion. At stations below the top 50, 20.3% favored the rule; 38% voted for its con- tinuance with revisions and 41.7% voted for its revocation. Among network affiliates (all markets), 23.3% voted for the present rule; 39.6 %, continued but revised, and 37.1 %, revo- cation. Independent stations (all mar- kets) voted overwhelmingly for the rule, ti with 72% approving the regulation and 26% favoring continuing it with modifi- cations, and only 2% preferred revoca- tion. Among producers -distributors, 25.4% approved continuance of the present rule; 59.4 %, retention but revised, and 15.2 %, revocation. r the Send me facts on live automation Among those who voted to retain the with DIGITAL rule with modifications, the most popular COMPUTERCASTERS revision suggested was a prohibition from against strip programing in the access Name period (49.3 %), followed by a change Station to allow network re -run programing on C network -affiliated as well as independent Company stations in all markets (45.5 %), and a SYSTEMS7 MARKETING CORPORATION change to allow only locally produced 309 -829 -6373 Address programing in access time (5.2 %). 1011 W. Washington Street Zip Among the most frequent write -in sug- Bloomington, Illinois 61701 J Broadcasting Feb 26 1973 51 Three,Special Advertising Opportunities NAB

Pre -Convention Issue, March 19. Advertising Deadline: March 12. I.

onvention Issue, Post-Convention Issue, arch 26. April 2. dvertising Deadline: Advertising Deadline: March 19. March 26.

Everyone selling a So don't miss these For full information on Washington 20036 service, concept or unique advertising op- positions available- -or Maury Long, John Andre product to the billion - portunities ... begin- to reserve space -con- 1735 DeSales Street NW dollar radio /TV market ning with the March 19 tact your nearest 202 -638 -1022 must be represented in Pre -Convention Issue Broadcasting repre- one or more of Broad- ... followed by the sentative: New York 10019 casting's NAB Conven- special March 26 Con- Larry Kingen, Stan Soifer tion specials. vention Issue with its 7 West 51st Street bonus distribution -at 212 -757 -3260 the Convention ... and the April 2 Post - Hollywood, California 90028 Convention Issue, Bill Merritt where all that happened 1680 North Vine Street is wrapped into one 213 -463 -3148 package.

You belong in Broadcasting ii last fall, Joker's Wild (10- 10:30) and Gambit (11- 11:30). New Price Is Right, which also started last fall, moves from 10:30 -11 to 3 -3:30 as lead -in for Hollywood's Talking, also featuring celebrities, and forming a 3 -4 p.m. game -show block against drama programs on NBC and ABC. The Secret Storm drama, now seen at 3:30 -4, will shift to 4-4:30. The Young and the Restless, plans for which were announced last fall, goes into the noon spot, following Love of Life, now in its 22d year, and preceding (after mid -day news at 12:25 p.m.) The ,r Search for Tomorrow serial, CBS said the new daytime drama would be its the West Looking ahead. Discussing plans for the 1974 conference of the National Association of only one originating on Coast. Television Program Executives, to be held in Los Angeles, are (I to r) Rupert Copponex (WWL -TV New Orleans), facilities chairman, 1973 conference; Lew Klein (Gateway Com- munications), 1973 conference chairman; Allen Sternberg (WCKT[TV] Miami), outgoing Program -length NAIPE president; Harry Trigg (WMAQ[TV] Chicago), incoming president; Betty Woodland, NATPE executive secretary; Jim Ferguson (WAGA-TV Atlanta), incoming first vice presi- commercials are dent, and John Comas (WXII[TV], formerly WSJS-TV, Winston -Salem, N.C.), past president. out of bounds, to participate in a straw -vote balloting Los Angeles area. The group aims to that sought answers to a wide range of eventually extend its membership to all says the FCC industry issues. U.S. announcers, and hopes to create Taft's WDAF -TV may be fined This balloting showed that the fairness services for announcers -such as an em- $4,000 for lawn- garden show; doctrine of the FCC, in the opinion of ployment pool, health, insurance, pension commission warns it's serious 42% of the respondents, inhibited local and retirement plans, as well as social station attention to controversial public activities. a issues. On the other hand, 22% said the When a broadcaster agrees to run The organization is affiliated with the commercial that, based on its time dura- doctrine expanded local station attention International Association of Announcers, to these issues, and 42% reported they tion, more closely resembles a regular Mexico City, D.F., formed last Decem- entertainment program, the returns might were unaffected by the doctrine. ber when more than 50 announcers rep- It was the view of 76% of those voting well be lucrative. But according to the resenting broadcast stations in 22 coun- FCC, he might also be engaging in a that in the last year the federal govern- tries met. ment has increased its influence over local "serious dereliction of duty." And, the President of the U.S. association is commission said, the ultimate conse- station program selection either directly Rene KALI(AM) while De Coronado, San quence of his action could be punitive or indirectly, 24% said government Gabriel, officers: Antonio remained at its usual level of influence. Calif. Other rather than profitable. On a question dealing with minority Gonzalez, KWKW(AM) Pasadena, Calif., The agency made those observations employment, 48% said they provided vice president; Juan Rafael Meono. last week in announcing a new get - preferential opportunity to minority ap- KALI, secretary, and Roberto Cruz, tough policy against so- called "program - plicants; 47% replied they offered equal KMEX -TV Los Angeles, treasurer. length" commercials, which it defined opportunity and 5% said they maintained as "programs that interweave program some other policy. content so closely with the commercial Registrants were asked if network news CBS moves to shore up message that the entire program must reports were affected significantly by its faltering be considered commercial." Noting that ideological bias, and 62% replied in the daytime -despite the "relatively small" forfei- negative; 32% in the affirmative and 6 %, Network adds two new game shows tures it has assessed licensees engaging "don't know." and a serial, and shuffles some in this practice in the past -episodes of Almost 50% of the respondents felt of its schedule in effort program -length commercials continue to that ethnic or racial minority interests re- to regain its former dominance crop up, the commission said it plans to ceive television program service to an deal with future occurrences with sanc- adequate degree, while 36% said such CBS -TV is betting on two new game tions it believes "will be more effective service was "preferential" and 15% said shows plus a new daytime serial to help in bringing about a discontinuance of it was "inadequate." bolster its sagging daytime ratings. the practice." Asked to pinpoint the "biggest" single The network, running at the back of And in a further demonstration that problems of a local television station, the daytime pack it led virtually the 32% cited un- it does not take the matter lightly, "government interference "; challenged for many years, last week commission last week notified Taft 22% "vocal local group pressure"; 10 %, announced The $10,000 Pyramid and Broadcasting Co., licensee of WDAF -TV license renewal; 6 %, cable television; 6 %, Hollywood's Talking, the new contest Kansas City, Mo., that it has incurred ascertaining "real" community needs, plus programs, and "The Young "dedicated personnel," and the Rest- an apparent liability for a forfeiture of commercial clut- less," a drama about the man -woman in with ter, access rule, $4,000 connection a program local sales revenues, net- relationships of three families, will work encroachment aired on the station last spring that ap- into local time. start March 26. Exiting on March 23 are parently falls within the program- length NATPE also reported that during the "Where the Heart Is" and "Love Is a convention in category. The show, entitled Let's Get new Orleans, 63 series were Many Splendored Thing," drama series Growing, unveiled, compared to 23 at the 1972 featured host John Paul "Jack" convention. currently seen at noon -12:25 NYT and Tobin giving commentary on various 3 -3:30 respectively, and the Vin Scully lawn and garden problems. What Mr. Talk Show at 4 -4:30. Tobin did not comment on, the corn- New announcer group B. Donald (Bud) Grant, vice presi- mission said, was the fact that he was a set up dent, daytime programs, said Pyramid, full -time salesman for the Gordon Corp., The National Association of Announcers featuring celcbrity contestants, would go a manufacturer of fertilizers and pesti- of America has been formed by Spanish - into the 10:30 -11 a.m. period between cides mentioned frequently on the pro- language TV and radio announcers in the two game shows that made their debuts gram. WDAF -TV, the commission said,

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SEE US AT NAB, BOOTH 514, SHOREHAM Broadcast Journalism., Stanton favors absolute privilege for journalists CBS vice chairman joins others at Senate hearings in calling for strong protection of sources, Award winner honored. Pictured at lest are Donald Trageser (I) vice president of but there are many, including Ervin, CBS Radio and general manager of WEEI -AM -FM Boston, recipient of the Abe who would qualify any such legislation Lincoln award of the Southern Baptist Radio and Television Commission (Broad- casting, Feb. 12). He and Mrs. Trageser talk with Thomas J. Swafford, CBS vice The deliberations of Congress on legis- president in charge of programing. Also present at the ceremony (right panel) lation to protect broadcast and print were FCC Commissioners Robert E. Lee and Charlotte Reid (I and r) and Paul M. journalists from compulsory disclosure Stevens, president of SBRTC. The awards are made annually to honor broadcasters of their information and sources to gov- for outstanding community service. ernmental bodies last week shifted to the Senate side of the Hill, where Sam J. faces the fine for failing to log the pro- Neb.; WKYT -TV Lexington, Ky., and Ervin Jr.'s (D -N.C.) Constitutional gram as a commercial. WRBL-TV Columbus, Ga. Rights Subcommittee attempted in a Programs of the Let's Get Growing hearing to grapple with some of the genre comprise one of three general complex questions involved in news- categories of shows listed as undesirable Program Briefs men's-privilege legislation. by the commission in its notice. Another In his statement at the outset of the would include a travelog -type program Cinerama into TV. Establishment of hearing, Senator Ervin noted some of sponsored by a real -estate developer Cinerama Television Inc., Hollywood, to the considerations involved in the news- which continually lauds a particular rec- act as TV distribution arm of Cinerama, men's- privilege problem. "A future Con- reational property being offered by the Inc. has been an- gress, irritated by a critical press, may firm. The commission also said it has nounced. George hold repeal of the privilege as a threat reservations about programs such as those Mitchell, most re- to secure a more compliant press," he featuring a celebrity touting (at great cently president of warned. And yet, he said, "the press length) the advantages of owning a par- Olympus Television feels threatened and intimidated by a ticular collection of musical recordings. Inc., Hollywood, and hostile administration.... Members of These examples, the commission said, formerly vice presi- this administration have publicly cas- "are by no means all- inclusive, and li- dent- general manag- tigated and threatened press and broad- censees should not conclude that the fact er of Warner Bros. cast media. Proposals have been made to that a program employs a different for- - Seven Arts, is set new standards for the renewal of mat will necessarily cause it to comply president of CTI. broadcast licenses which are little more with the commission's policies and rules." Cinerama's library of than transparent attempts to censor un- It said the licensee should be on guard Mr. Mitchell 50 theatrical fea- favorable comment. Funds for public against all programs that "may exhibit a tures, produced and distributed over five - broadcasting have been vetoed and pub- pattern of subordinating programing in year period, have never been offered to lic- affairs programing, sometimes critical the public interest to programing in the TV. Cinerama also plans to expand its of the administration, has been curtailed. interest of salability." feature film library and distribute syndi- The FBI spends its time trying to catch cated programs. critical reporters in illegal conduct." He Do Bee birthday. Romper Room, syn- noted that "CBS and NBC alone received A clearance flap dicated children's TV program, celebrated 121 subpoenas in the first 30 months of 20th anniversary Feb. 13. Series- created the Nixon administration." over `Virginia Woolf' and produced by Bert and Nancy Clas- Senator Ervin, who during the hearing CBS -TV sources said Thursday (Feb. 22) ter-is now in more than 75 U.S. mar- that 11 affiliates had notified the network kets, 42 internationally. they would not carry that night's movie, Encore for Papp. CBS -TV announced "Who's Afraid of Virginia Woolf ?" In last week that Joseph Papp's television addition, they said, 13 affiliates had indi- production of "Sticks and Bones," his cated they would carry it only on a de- Broadway and off -Broadway hit drama, layed basis, mostly starting around 11:30 will be presented March 9 at 9 -11 p.m. p.m. NYT or on subsequent dates. NYT ( "Closed Circuit," Feb. 19). It The film and its predecessor Broadway will be the second in a series to be pro- version are regarded as contemporary duced by Mr. Papp's New York Shake- classics but noted for exceptionally strong speare Festival under agreement with language. CBS sources said much pro- CBS. The first was "Much Ado About fanity had been deleted but that one Nothing," whose Feb. 2 presentation led widely quoted phrase, "hump the hostess," to the closing of the Broadway version. had been left in. They said CBS had "Sticks and Bones," by Joseph Rabe, has shown the edited version to affiliates by already ended its theatrical run. closed circuit so each could make its 'Strauss' in seven. ABC-TV will present own decision about carrying it. biographical story of musical, Strauss Stations said to have rejected it were Family, in seven specials, beginning with wcpo-ry Cincinnati; WFMY -TV Greens- a 90- minute show on Saturday, May 5, boro, N.C.; Kcrv(Tv) San Angelo, Tex.; at 8:30 p.m. NY1' and continuing with WTOK -TV Meridian, Miss.; KFnM -Tv Beau- six additional one -hour programs on Sat- mont, Tex.; KFVS -TV Cape Girardeau. urdays following at 9 p.m. ITC produced Mo.; wnao -TV Orlando, Fla.; KOSA -TV the shows in London and on location in Odessa -Midland, Tex.; KOLN -TV Lincoln, Austria. Chairman Ervin

Broadcasting Feb 26 1979 56 last week expressed serious reservations ton's measure the "more realistic ap- about the constitutionality of a news- proach." But he pointed out that with men's- privilege law that would cover state any guaranteed right of testimonial proceedings, and who believes an un- privilege there goes the responsibility for qualified law could exclude the testi- accurate news reporting. One of his mony of a newsman who witnesses a suggestions was that the libel laws be crime, last Tuesday (Feb. 20) in- changed -by amending a newsmen's - troduced his own legislation. The bill privilege bill -so that innocent people (S. 917), along the lines of legislation defamed by the press would not have to the senator offered late last year, states prove malice to collect damages. that no newsman may be compelled to Another suggestion by Senator Gurney testify in any criminal proceeding before was the creation of a federal Truth in a federal court or grand jury with respect News Commission to establish a code of to information he gathers as a newsman ethics for journalists, to investigate "unless it affirmatively appears that he has claims of unfair press coverage and to thereby acquired actual personal knowl- require that the print and broadcast edge which tends to prove or disprove media give "prominent display" to the the commission of the crime charged or commission's findings. being investigated." The only witness at last week's hear- The Ervin bill is co- sponsored by Sena- ing who did not favor some form of tors James Pearson (R-Kan.) and Henry protection for newsmen's information Jackson (D- Wash.). and sources was James J. Kilpatrick, the But a number of witnesses last week conservative syndicated columnist who strongly urged the subcommittee to con- appears on CBS's Sixty Minutes and who sider an unqualified bill that would apply Witness Stanton also does commentary on wTOP -Tv Wash- to both federal and state proceedings. ington. They included CBS Vice Chairman Frank to enact a newsman's protective statute First, said Mr. Kilpatrick, the statu- Stanton, Jack Landau of Newhouse applicable in state and federal proceed- tory approach in itself is fundamentally Newspapers and Fred Graham, corre- ings, and may have power to do so wrong. "We ought not to rely upon a spondent for CBS News, both represent- under the First and Fourteenth Amend- statute which may prove as ephemeral as ing the executive committee of the Re- ments as well." the winds," he said. "We ought instead porters Committee for Freedom of the It was Mr. Graham's contention that to rely upon the Constitution itself, which Press; Senator Alan Cranston (D- Calif.), any exception to newsmen's -privilege is a rock." and Stanford Smith, president and gen- legislation could very well "swallow the He also pointed out that "the proposed eral manager of the American Newspaper rule." Judges "have proved ingenious" at statutes raise serious doubts that stem Publishers Association. making any limitations apply to any case from their drafting; at worst they are Mr. Smith noted that ANPA's recom- before them, Mr. Landau noted. probably unconstitutional." And, he said, mendations, embodied in Senator Crans- Senators Thomas Eagleton (D -Mo.), the pending proposals -especially those ton's S. 158, were formulated after con- Walter Mondale (D- Minn.) Richard providing absolute protection for news- sultations with a numbcr of organizations, Schweiker (R -Pa.) and Lowell Weicker men- "involve the risk of a bead -on including CBS, NBC, the National Asso- (R- Conn.) on the other hand, indicated collision with the rights of others under ciation of Broadcasters, the Radio Tele- their preference for a qualified shield the Sixth Amendment." None of the vision News Directors Association and law. human rights protected by the Con- the reporters committee. S. 870, introduced by Senator Eagleton stitution is absolute, he said, "and I be- Dr. Stanton, who said the free flow of two weeks ago, would protect only news- lieve it would be an error to create one." information to the public would best be men's confidential sources and informa- The situation (which he described as served by enactment of an absolute tion in federal and state proceedings. only "a muscular spasm in the body privilege as provided for in S. 158, noted S. 637 by Senator Mondale and eight politic ") should cure itself in time, he the increase in jailings of newsmen who co- sponsors would apply to federal and said, because "we have raised a fearful refuse to disclose information or sources. state proceedings and requires a person howl and judges are not deaf." "CBS," he said, "sees no alternative to seeking divestiture to prove a number The Ervin subcommittee is to con- strong remedial legislation if this dis- of conditions exist before the disclosure tinue its hearing on Feb. 27 and will astrous trend is to be arrested." would be required. Senator Schweiker's schedule additional sessions later. He added that, "in addition to the in- S. 36, which contains similar conditions Meanwhile, the latest schedule from formation and notes of its newsmen, to divesting the privilege, applies only to Representative Robert Kastenmeier's (D- the raw data of a broadcast newsroom federal proceedings, although the senator Wis.) House Judiciary Subcommittee No. also includes its unbroadcast visual and told the subcommittee he would favor a 3, calls for that unit's newsmen's- privi- aural materials." These, he said, should bill that also covered state procedines "if lege hearing to continue on Monday be protected like reporters' notes. it is constitutionally permissible." Sena- (Feb. 26), with additional sessions Dr. Stanton noted that the absolute tor Weicker s S. 318 applies only to fed- March 1, 5, 7 and 12. protection favored by CBS would ex- eral proceedings and provides absolute tend to congressional proceedings. "CBS protection for sources, but qualified pro- has firsthand knowledge that threats to tection for information. journalism do not originate solely from New York Governor Nelson Rocke- NBC News sets dialogues litigants in civil and criminal proceed- feller favored a federal shield law similar with its affiliates ings and administrative agencies," he to his state's law, which protects a news- said. "Congressional subpoenas were is- man's information and sources when Regional conferences in Phoenix, sued to CBS and me in connection with obtained in a professional capacity. Any Atlanta and Chicago are scheduled the broadcast of The Selling of the Pen- federal shield law should "reserve to the tagon." states the right to enact measures which The first of a series of regional confer- Dr. Stanton also called for enactment are consistent with but go beyond fed- ences between NBC News executive and of a newsmen's -privilege bill that would eral protection," he said. news managers of NBC television and apply to state as well as federal pro- Subcommittee members Edward Ken- radio affiliates will be held March 2 -4 ceedings. He submitted to the subcom- nedy (D- Mass.) and John Tunney (D- at KTAR- AM -FM -TV Phoenix with more mittee a letter from CBS's counsel, Wil- Calif.) indicated that they would sup- than 40 news directors from affiliates in mer, Cutler & Pickering, which stated port an absolute shield law. 11 western states slated to attend. the opinion "that Congress clearly has Another member. Senator Edward A number of similar conferences are the power under the Commerce clause Gurney (R- Fla.), called Senator Eagle- scheduled April 13 -15 at WSB- AM -FM -TV

Broadcasting Feb 26 1973 57 Atlanta and June 8 -10 at NBC -owned The copyright situation is the one he WMAQ- AM -FM -TV Chicago. Cablecasting emphasizes, saying it "comes very, very Mr. Tornabene said "both sides benefit close to being a life- and -death issue." greatly" from the exchange of ideas, The lock copyright has on the cable -TV "and the affiliates, being the recipient of Uncertainty industry is the uncertainty about the [our] product, contribute greatly, by rat- future it generates, Mr. Foster feels, and ing our efforts and offering expert advice the key to the situation is Senator John as to how we can improve network pro- still clouds L. McClellan's (D -Ark.) copyright -revi- graming for the future." sion bill. President Richard C. Wald will head "The element of uncertainty has been the NBC News delegation at the Phoenix the outlook an aggravation to our industry," Mr. meeting. Others slated to attend include Foster says. "We have wondered and Irwin Margolis, general manager of for cable speculated as to what the impact of copy- news specials; Ray Hasson, director, right fees would be and I think the news program service; Milton Brown, Some of the fog lifted when the FCC McClellan bill would settle this question." administrator of news services, who will promulgated its CATV rules, but According to Mr. Foster, NCTA's act as coordinator of events, and William remaining are the important problems board of directors, in light of the lengthy E. Leeds Jr., public affairs director, who of copyright, pay cable and related negotiations for a compromise settlement planned the conference agenda. antisiphoning regulations, and how with a committee of copyright owners to best develop a strong, unified (essentially representing the motion -pic- Back seat. It isn't often that a radio association to represent CATV ture industry) that now seem to have station gets to pre -empt the Presi- come to a standstill, is placing the heavi- dent of the United States, but It hap- The National Cable Television Associa- est weight of reliance on congressional pened in Los Angeles on Feb. 21. tion is certain that 1973 will be a par- action. "Our board felt," he says, "that That was the morning when Angelinos ticularly significant year for the cable - our primary obligation is really to settle felt the tremors of an earthquake television industry, with copyright and the copyright issue, get the industry that was centered in an area 85 miles pay cable emerging as the most telling settled down and get our relationship north of the city. KFWB(AM) Los issues. Authority for this viewpoint is with the FCC on this issue settled. We David Foster, NCTA's first -term presi- Angeles, the Westinghouse Broad- have got to get a copyright bill passed- casting Co.'s all -talk station in Los dent, speaking after some 10 months of the McClellan bill if he introduces it, Angeles, was feeding earthquake re- review, reconnaissance and reflection. and we feel that he will-because it has With NCTA's vice ports from its team of correspondents president and general the best chance of getting passed at an all morning local counsel, F, Feldstein, in and decided that Stuart attendance early date and thus get the uncertainty events took precedence over Presi- and offering addenda, Mr. Foster, in an out of this whole copyright issue." dent Nixon's economic talk delivered interview with BROADCASTING, delivered position also that morning. KFWB taped the a perspective on cable television's im- Mr. Foster says the current is what President's message and broadcast mediate future while singling out sign- of NCTA to wait to see Congress it later in the day. posts he expects to find along the way. is going to do, with the expectation that within weeks, if not days, the McClellan bill will be introduced. "We wouldn't have taken the position we have taken unless we were quite con- fident that the bill can be passed," he The Colonel's quote... says. But Mr. Foster points out that the McClellan bill will not necessarily be passed in 1973. "My best guess on legis- lation would be sometime in 1974 -to get a bill passed and enacted into law," he says. What would be the significance of a copyright bill for the cable -TV industry? "If the force of advertising as a persuasive element in "All of the time we spent speculating, selling goods is diminished to the point where advertising wondering whether the Congress was really going to get at this, the does not pay its way for our clients, if advertising FCC say- or ing it was going to hold off because of becomes a burden by making the advertiser a target for the possibility of Congress doing some- criticism, then odr business, and, indeed, free enterprise thing, all of that would end," Mr. Foster itself is threatened. And, I believe it is being threatened." answers. "I would see this as a very im- portant step for the industry." Edward M. Thiele. Vice Chairman Leo Burnett Co.. Inc. NCTA's youthful-looking, 45- year-old before the 1972 annual meeting president contends that the cable -TV in- of the American Association of Advertising Agencies. dustry has put its best foot forward in dealing with copyright and would dis- pute critics such as Clay T. Whitehead, director of the Office of Telecommuni- cations Policy, who claim that cable people have stalled settlement of copy- right issues (BROADCASTING, Feb. 19). "It's a difficult decision for the industry to take -to say, 'yes, we accept the con- cept of paying copyright fees,'" he says. "This was done in the face of Supreme Court and federal district -court decisions that decided to the contrary-and there P(I\V are very many cable operators out there SELLING MORE IN OUR 41st YEAR who are not at all happy at the prospect PETERS of paying copyright fees. GRIFFIN WOODWARD. INC. Atlanta Roston Charlotte Chicago Dallas Detroit Los Angeles Minneapolis New York Philadelphia St. Louis San Francisco "I think," he adds, "that it is an act

Broadcasting Feb 26 1973 58 for the industry, and how realistic are rule he would favor, but indicates that they?" because pay cable doesn't appear to have Finally, Mr. Foster stresses: "Are we a chance to get first -run movies for going to carve out such an important presentation, he wants the industry to get chunk of the potential market for the a shot at movies up until they are at cable system that nobody is going to be least five years old. interested in the franchise anymore?" "We're asking the commission to The pay-cable issue, NCTA feels, is equalize competition," he says. "We don't tied in with the general question of anti - want the cream to be skimmed off the siphoning, and the belief is that the FCC cable franchise. It creates an unequal will consider such a rulemaking some- competitive situation." time between now and April. It's the Within the cable -TV industry itself, NCTA position that the commission Mr. Foster believes the number one pri- maintains a "protectionist attitude" ority in 1973 will be given to a program favoring commercial broadcasters. The of vertical integration of NCTA, from trade organization plainly wants across - the state association through the regional the-board laissez -faire to prevail in the organization to the national association. cable -TV industry's competition with "It's not because I'm trying to take con- broadcasters. trol of the industry and roll up a great Asked to make a prognosis of anti - big dues structure for NCTA," he says. the Mr. Mr. Foster siphoning regulations at FCC, "It's simply that I think the industry Feldstein points out that elimination of needs a unified voice. I think when in- all is when of statesmanship on the part of the cable antisiphoning rules too optimistic dustry representatives, NCTA rep- industry for which it gets very little a hope for the cable industry to realis- resents a viewpoint to the FCC or mem- tically pursue. But he says, "I would be bers of Congress, we need to be able to credit. The industry gets buffeted about if say we are the voice of the industry." the head and shoulders about very many surprised there aren't some changes." And the worst thing that can happen, in Though NCTA, and Mr. Foster per- things, and nobody ever pats us on the his view, is if nothing is done and the sonally, have started from several direc- back and says, 'Hey, you guys really have quo is maintained. tions to achieve integration of repre- faced up to this thing and decided to join status Both Mr. and Mr. sentation throughout the industry, no the communications industry on a very Feinstein Foster seem convinced that the key item in anti - timetable has been set. (One such be- forthright, pay own -way basis.' " -your- is a change in the ginning is announcement of a series of It's not just any copyright siphoning rulemaking legislation current rule prohibiting pay cable from five legislative workshops to be held in that the cable -TV industry is looking for, showing a movie that is 2 -to -10 years old. Washington at which key members of both Mr. Foster and Mr. Feldstein say. "We're interested in getting that 2 -year- state associations will be invited to work "If the wrong kind of copyright legisla- area pushed Mr. Foster. together with NCTA to try and reduce was old back,"'says tion to pass -if for some reason an He leaves it uncertain as to what specific duplication of effort between the state exorbitant fee schedule was proposed by the Congress and enacted by law -I would see dire economic consequences for us," Mr. Fosters says. Pay cable also occupies a good deal of NCTA's thoughts about the future. "I think the pay issue will turn out to be one of the more important developments of 1973," is the prediction of David Foster. "I think we are going to get some empirical data as to whether pay will be the strong financial inducement for the industry that many of our members think it will be." But he doesn't think it's going to be a primrose path. "I think we're going to have to go through some rough regula- tory testing and experimentation," Mr. Foster says. What are the problems in pay cable that loom ahead? What are the questions the FCC and the cable -TV industry will have to answer? According to David Foster and Stuart Feldstein, many of the 6.+. problems and questions surrounding pay ` `°=il' 4:. cable stem from the several different ways that exist to deliver pay programs to 11 subscribers, some which don't require a Here's our cable -TV system. "Some of the problems include how storg... much protection is the FCC interested in giving the cable -television operator from Want more? Contact your Fidelipac Distributor and learn why siphoning within the community ?" Mr. more Fidelipac Automatic Tape Cartridges are in use through- Foster begins to enumerate. "And how out the world than all others combined. much protection does the cable operator want to ask for? How can the competi- tive situation, say between a cable -tele- vision system and a system used by the FilWLIPAC® local Bell telephone company, be equal- 3 Olney Avenue Cherry Hill, New Jersey 08034 (609) 424-1234 ized? And if it can't be equalized, what Fidelipac is a registered trademark of TelePro Industries Incorporated is going to happen to the FCC's rules See us at NAB, Booth 511, Shoreham Hotel

Broadcasting Feb 26 1973 59 and national organizations.) "Each state capable television receiver ( "The tele- association has got to decide for itself vision set is a miserable, lousy instru- that this vertical integration is a pretty ment. Much of the bad service that good idea," says Mr. Foster. "It's pretty people complain about in cable is be- obvious that this is not going to happen cause they have a terrible television set. overnight." It's not adeqately shielded. But the hard- On an individual-incident level, NCTA, ware industry has suddenly made some as indicated by the comments of the inroads and manufacturers are very close Messrs. Foster and Feldstein, places the to coming to some sort of industry-type most significance on the Department of agreement for a receiver that will be Justice's antitrust suit against the pro- capable of being properly shielded and posed merger of Cox Cable Communi- will be a very good one for use with cations Inc. and American Television cable television. "). and Communications Corp., and the A change in cable TV's nonduplica- several experiments around the country tion rules ( "We're conducting an exten- that are scheduled of cable's two-way sive survey among our members to find service potential. The challenge to the out exactly how the rules are working. Cox -ATC merger into what would be Based on the results, we intend to at- the second largest cable -TV business in tack certain inequities in the rules and the country (BROADCASTING, Jan. 1), to urge the commission to what we think admittedly took NCTA by surprise. is a more national approach towards non - Explains David Foster: "I would say duplication."). that we were astonished that at this stage An overturning of the FCC's juris- in the industry's life we would get this Mr. Feldstein diction to impose annual fees on cable - kind of a broad -gauge attack on the TV systems ( "We're going to the Su- whole merger scene. Knowing that the would become more attractive as a preme Court on the FCC's basic jurisdic- FCC has made itself a very close watch- merger candidate what with all these tional right to impose annual fees where dog of the cable industry you would other big folks now who can't be swal- the commission has done nothing in par- have thought there would be some execu- lowed up," observes David Foster. "On ticular for a system during the year. And tive restraint here on the part of the the other hand," he is quick to add, the second prong of our attack is that Justice Department to see if the corn - "anytime you see this kind of Justice you can be sure that we'll be filing some mission couldn't handle this matter as it Department activity in an industry that reasonably critical comments on the corn- has taken the responsibility of handling slows the pace of mergers, the multiples mission's proposal to increase its fees. "). everything else." on the values of systems tend to go The nature of the Office of Telecom- Comments Mr. Feldstein: "The com- down." munications Policy's cabinet committee plaint doesn't seem to be founded on And the value of any cable -TV system, study on cable television. ( "Don't know the size of the two companies. It alludes he points out, is pegged to the revenue exactly when we will see it and in what to the fact that both are large MSO's that it can produce for its owner and its form we will see it but realistically we [multiple-system operators]. But the worth as a commodity. "The Justice De- don't expect it to be favorable to the ground of the complaint itself was not partment's action with Cox and ATC cable industry. We know OTP feels- attacking size. The complaint was could reduce the value of cable -TV sys- and with a good deal of honesty and founded on the argument that this merger tems everywhere as commodities," he sincerity-that what they've done is going would tend to reduce the number of says. to be for the good of cable. And some strong, viable applicants for major - Neither Mr. Foster nor Mr. Feldstein parts of the report may not be bad for market franchises." wishes to single out any of the number cable's growth. On the other hand, Wall Adds Mr. Foster: "We regard this of tests of two-way cable TV services Street doesn't seem to think what it has most seriously. It is not just an indi- that are scheduled as more important heard about the report is good for the vidual, isolated situation. It applies to than any other. ATC in Orlando, Fla.; growth of cable and most of our cable everybody. You can find a cable operator Teleprompter Corp. (Theta Cable of operators have a kind of skeptical view who is only serving 20,000 or 25,000 California) in El Segundo, Calif.; Cox as to how good this is going to be for subscribers, who, because of other busi- Cable (Mission Cable TV) in San Diego; them."). ness interests and other financial re- Sterling Manhattan Cable TV in New Of only one of the many things dis- sources, may be a strong, viable com- York; and Total Communications in cussed during the course of a two -hour petitor for a major- market franchise and Irving, Tex., are some of the significant interview with BROADCASTING are David though it's relatively small in the cable upcoming tests that are mentioned. Foster and Stuart Feldstein absolutely business you can't say, on the theory of Says Mr. Foster, "I think by the end certain: "There's going to be a clash of this case, that this company is going to of the year we'll know a lot more about wills. It will take time and diplomacy to escape the Justice Department's atten- non -off-the -air services than we do to- work most of these things out." tion." day." Says Mr. Feldstein by way of clari- What's at stake for the cable -TV in- fication, "We may not have a lot of dustry in the Cox -ATC court case (now answers but it's sure we'll have a lot of AT &C grows -without Cox scheduled for June 25 in Atlanta)? Ac- good guesses." American Television & Communications cording to NCTA, the worst effect would NCTA further sees a number of other Corp., whose merger with be if the court indicated that any merger important issues on the horizon for the Cox Cable Communications Inc. into what figures by any company of any size would cable- television industry which, while to re- in- be the second largest cable TV duce competition for major-market fran- dividually are not life and death, collec- organiza- chises tion is pending a Justice Department and therefore would be suspect. tively add up to an impact "that can be antitrust A less decision pretty Briefly suit, last week still went about consequential by the dramatic." stated, these are: the business court, says NCTA, would of expanding -winning two be a decision A possible speed -up in issuance of new franchises to construct systems and cast on the narrower grounds that the certificates of compliance by the FCC to acquiring an already critical reason operating one. The for denying the Cox -ATC cable -TV systems ( "The logjam has been new franchises are in Champaign, merger is Ill., that both companies are among broken slightly. The logs are flowing and in Delaware, Ohio. The acquired the first five largest in the industry. downstream at a very slow rate. We're system is in Charlotte, N.C. "If size, indeed, is to be the critical hopeful this will improve but there isn't The Champaign franchise, for a city factor in relief granted the Justice De- a great deal of promise that the flow will of about 60,000 population, is ATC's partment, the smaller guys in the industry pick up. "). first in Illinois, giving the company might feel this isn't so bad because they Approval by the FCC of a cable- operating systems or franchises in a total

Broadcasting Feb 26 1973 60 of 28 states. The new Ohio franchise, in bered among the films are "Travels With the city of Delaware, is adjacent to a FM service on cable My Aunt," "The French Connection," franchise ATC previously had been "Dirty Harry," "Summer of '42," and awarded in Columbus, which is now seeks young audience "Escape From The Planet of The Apes." under construction (one of four different Two youthful groups in California Geoffrey M. Nathanson, president of franchises awarded for Columbus). start stereo program operations Optical Systems, noted that most of the R movies The North Carolina acquisition, for an with advertiser support in mind films are GP rated, but some undisclosed amount of cash, gives ATC are included. The latter, he explained, will be run after 9 p.m. "We do not plan control of Cable Television Co., Char- In what is seen as perhaps the forerunner X films," he added. lotte, a system serving 5,400 subscribers, of a new youth- oriented merger of FM to exhibit -rated The pay -cable operation is on a chan- in operation since 1967. ATC already programing and cable TV, a group of nel leased from the 70,000- subscriber owns Cablevision of Charlotte, which students has established a studio at the serves 7,100 subscribers. CATV system owned by Cox Cable Com- California Institute of the Arts, Valencia, munications Corp. Calif., and contracted with Valley County Cable Co. (which serves 8,400 subscrib- Public access sought ers in the Valencia -Newhall -Saugus area) Time commits more to provide 24 hours daily of stereo FM on S.F. cable system on 105.4 mhz beginning March 1. to pay -cable future system A call for a moratorium on further ex- Arrangements with the CATV Time Inc. signaled its interest in pay -cable pansion of cable TV in San Francisco are loose. The students are paying $60 TV last week when it said it will make an was sounded by a city supervisor there monthly for the four -mile telephone link initial investment of about $3 million in -all for the purpose of studying the from the studio to the cable headend at Home Box Office Inc., New York, a ca- question of public access. Newhall. They hope to recoup this out- ble- television programing company and The proposal was made by Robert lay, and perhaps make added revenue by subsidiary of Sterling Communications commercials at $10 spot for York. Gonzalez, a member of the city's 11 -man selling per Inc., New a 14 Time, which now has the majority in- board of supervisors, in a speech to the minimum of spots. Ron Horwitz, manager of the enter- terest in Sterling Communications, said local chapter of the National Academy about $6 million Mr. prise, CCIA Cable Radio, said last week that further financing of of Television Arts and Sciences. will be arranged for Home Box Office in Gonzalez claims support in the Latin that the Valencia group is planning to via a coming months, either directly or through population in the Bay Area. Mr. Gon- interconnect its programs, micro- wave link, with a similar group in Los Sterling. Time also said that directly and zalez charged the public has been de- through Sterling it will own more than nied access on the only CATV operating Angeles. This is Progressive Cablecasters which, for the last year, has been serving 75 %d of Home Box Office. in the city: TV Signal Corp., owned by Home Box Office has been operational Viacom International Inc. Neither TV the 20,000 subscribers of Theta Cable Co.'s system in that city with free -form for three months as a programing sup- Signal nor Viacom officials would com- plier. It supplies current feature films and ment. FM radio -rock, progressive jazz, even classical music 108 mhz. live sports events to cable TV systems, Mr. Gonzalez also proposed that the -on a fee regular sub- is run which charge above the seven -year-old franchise held by Western Progressive Cablecasters by programing. who commercial op- scription cost for the special Communications Inc. (San Francisco Brad Sobel, began The pay -cable TV system has been opera- eration in January and plans to share his Chronicle- ICRON -Tv) be revoked because tive for three months in Wilkes -Barre with Progressive is charg- the system never has been built. Western revenues Theta. and Allentown and began two weeks ago ing $7 spot prime evening time. officials said they are studying the matter per for in Bethlehem, all in Pennsylvania (BROAD- Mr. Sobel says several contracts are which, they noted, is complicated by the CASTING, Feb. 12). FCC ruling barring crossownership of signed, but are being studied by lawyers. That rate, by the way, is expected to co-located television stations and cable Md. franchising systems. produce first -year revenues of $60,000. considers After that he forecasts $122,000 annually A bill that would give the state power in sales. to license and regulate cable -TV fran- Mr. Sobel has a short, but varied, chises while taking such control away Cable Briefs history in broadcasting, including one from local jurisdictions has been intro- bust. He was the operator of the un- duced into the Maryland legislature. Un- Pause for clarity. FCC will not issue licensed, 50-w WPOT -FM on 88.1 mhz der the measure the Department of Li- annual reporting forms for cable televi- that two years ago was closed down by censing and Regulation would have power sion systems until sometime next month. FCC inspectors when it was traced to his to screen cable -TV- franchise applicants Delay in mailing follows decision to re- Los Angeles apartment (BROADCASTING, and grant licenses for minimum of 10 vise existing cable reporting forms, in- Nov. 15, 1971) . and maximum of 20 years. Counties and cluding annual report, financial report Mr. Sobel said last week that he feels municipalities, however, would still be and computation form for annual fee, to cable FM offers young people a new authorized to tax cable -TV franchises improve clarity in instructions. Commis- access to programing relevant to their operating in their jurisdictions. sion said it will issue new filing deadlines needs. "Two years ago," he commented, at time when new forms are mailed to "their needs were pretty radical. Now all known system operators. they're more normal. And that's what ABA appoints new Merkle firm we intend to give them." Signs fifth. Home Theater Network, Jay J. Merkle, who resigned last month Los Angeles, announced signing of its as vice president in charge of group fifth long -term agreement to provide pay communications for Teleprompter Corp., programing services to CATV subscribers. New films for pay cable New York, has formed Bedford Produc- Latest signing is with Continental CATV A weekly double- feature movie program tions Ltd., also New York, as consultant Inc., New York, which serves over 90,000 for its pay -cable test in San Diego has in cable -TV programing. First client for customers in 25 systems in Midwest and been announced by Optical Systems Corp., new firm is the American Basketball East. Previously, HTN had signed agree- Los Angeles. The films, to be offered Association, for whom Bedford will act ments with Cablecom- General, Sammons each week during the first 13 -week cycle as consultant for pay cable as well as Communications, Liberty Communica- beginning March 3, come from major non -pay cable coverage of league games. tions and Communications Properties Inc. producers - MGM, 20th Century-Fox, Bedford plans to specialize in production Total subscribers, including Continental, Universal and Warner Bros. All will have of sports, concert and special entertain- is nearly 750,000. HTN plans to test its completed theatrical first runs in San ment events for cable TV. Bedford Pro- system in Redondo Beach, Calif., this Diego, it was emphasized, and none have ductions Ltd., 39 West 55th Street, New spring. been shown on conventional TV. Num- York.

Broadcasting Feb 261973 81 record producing have been widely credit- Music ed with building the group to the domi- nance it now enjoys in Europe. Their music is simple, artfully crude Slade: either and loud-most of all, loud. The strength of Slade's live performance-single- the new Beatles mindedly designed for optimum audience involvement (that means dancing) -led or end of an era Polydor to make their first album a live one, an unusual move. And it is that live The top rock act in England has had performance that those who know and hard going breaking into American believe in Slade say will carry them to top 40; an of the U.S. upcoming tour success in America. should tell the tale of its future here Whether Slade gets on American radio or not, word -of -mouth in the music world The names Noddy, Dave, Jimmy and Don is a never- to -be- underestimated com- are as familiar to the youngsters of modity. Acts like Jethro Tull and Grand Britain today as John, George, Paul and Funk are stark examples. Jethro Tull had Ringo were almost a decade ago. To four gold albums before they ever got on American youth, however, the names of AM radio. Grand Funk has six gold al- the members of the rock group Slade ring bums and has never had a bona fide hit no bells. single. In the British Isles and on the Euro- Slade has been to America once before, pean continent and in Australia, Slade is and "Mama, Weer All Crazee Now," serving as the warm -up act on a 12 -city being freely compared to the Rolling though promoted hard by the company, tour with the J. Giels Band. Details on Stones in the press, The inevitable term were ignored. But "Gudbuy," says a the March tour -on which Slade will get "Slademania" is in common usage now. member of the Polydor promotion staff, top billing-were not available late last But what else can be said of a group who has gotten the best reaction yet; it is on week. If "Gudbuy t' Jane" doesn't make has had five number -one songs in Eng- a more than healthy number of stations it by March, the burden for opening the land in less than two years; such chart now (WI$o[AM] Philadelphia, KEYN[AM] American market to Slade will sit heavily performance on either side of the Atlantic Wichita, Kan., WIFE[AM] Indian- on that tour. is phenomenal. apolis, WMPS[AM] Memphis, KOL[AM] T. Rex, the only group in England of Polydor, Slade's American record com- Seattle, WPIX -FM New York and ICRLA- comparable stature, has been able to pany, is now gearing itself for the group's [AM] Lds Angeles are a few) and several squeeze only one hit out of America, so first extensive, top -billed tour to begin others have begun to give it air -time in far, "Bang a Gong." Its first two Ameri- sometime in March. The most valuable the last weeks (WMAK[AM] Nashville, can tours played to half -empty houses marketing tool for the building of any KJR[AM] Seattle, wtxY[AM) Cleveland and and Marc Bolan -the group's lead singer act is, of course, the hit single. But that KLIF[AM] Dallas as an LP cut). That and guitar player-was "abjectly disap- hit has so far escaped Slade and Polydor. pattern of airplay is at least a beginning pointed" at his American showing, he said a Slade's "Gudbuy t' Jane" is sitting on for Slade. But, as Phil Picone, Polydor in a recent interview. Since the early days lot of major- market program directors' national sales manager, put it, "we're of the Beatles, the Rolling Stones and the desks right now, but hasn't yet made that certainly not ready to call it a hit." After "British invasion" it had been thought journey to the record bins in the studios four weeks of promotion work the vote that the tastes of the British and Ameri- for the heavy airplay that top-40 radio is only beginning to come in. The next can markets were closely aligned. But affords hit singles. two months -with programers looking for with the failure of T. Rex here, many Whether Slade will have a hit single the reaction to secondary play and the have begun to question that thinking. It to lead into an American tour or whether American tour under way -should tell now seems to be up to Slade to prove the tour will generate enough excitement the story in full. whether the end of the British era in the that the single will follow behind the Despite the tender ages of the band U.S. is at hand, or about to go into its group or whether America will accept members -the oldest, Noddy Holder second generation. Slade at all are the questions observers (lead vocals) and Don Powell (drums) are asking now. are 22 and Dave Hill (lead guitar) and Slade has had two American labels Jimmy Lea (bass) are 20-the group has `Special' not derailed before Polydor -Cotillion and Mercury been working together for five years. -but failed to make any impression on Slade's popularity began to blossom after WABC -TV's youth movie fails the public with them. With Polydor, Slade coming under the management of Chas to cut into NBC late, late show has two albums under its collective belt, Chandler, manager of the Animals and Slade Alive last fall and Slayed? last late Jimi Hendrix. Mr. Chandler has, in NBC -TV's unexpectedly high ratings for month. "Gudbuy t' Jane" is its third a real way, been the power behind the its late -late -night music show, Midnight American single-"Take Me Back 'Orne" throne. His music-business expertise and Special-shares for the show have aver- aged in the mid -30's -have caused at least one TV station to counterprogram against it. There is no competition from R. C. CRISLER & CO., INC. the other two networks in the 1 -2:30 a.m. NYT time slot, of course, but ABC - BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES owned WABC -TV New York will be try- LICENSED SECURITIES DEALERS ing to cut into NBC's strong showing UNDERWRITING - FINANCING in coming weeks by programing music and youth -oriented movies opposite Mid- CINCINNATI - night Special. But WABC -TV'S first try, 16 a surpris- Richard C. Cristo', Ted Hepburn, Ales Howard on Feb. (Friday) suffered 36 East Fourth Street, 45202, phone (5131 381.7775 ing setback, considering the competition it threw up against NBC. TUCSON - What seemed from all angles a strong Edwin G. Richter Ir., Frank Kalil young- audience attraction - the film P08 50544. 85703, phone (602) 622 -3336 "Monterey Pop" featuring performances by Janis Joplin, Jimi Hendrix, The Jef- ferson Airplane and The Who- mustered an audience only half the size of Mid-

Broadcasting Feb 261973 62 night Special's. "Monterey" received a anymore, even if that were all we put 2.4 rating and 14 share against NBC - out." TV's 5.5 rating and 33 share for the The issue of length of records has same time slot in New York overnights. surfaced from time to time over the last Artists on Midnight Special were Mac four years, ever since the Beatles' "Hey Davis, Billy Preston, Waylon Jennings Jude" in 1968 -a seven- and -a -half min- The Top and Billy Paul. ute record that program directors were Tak Kako, assistant program director forced to play because of the group's Turntable for WABC -TV, said he felt the movie's dominance then. Since that time there weak performance -it was the film's have been other hits of that length- New York television premiere, as well - Richard Harris's "MacArthur Park" and was due mainly to lack of promotion. Harry Chapin's "Taxi ", for example - The counterprograming effort began. Mr. that have caused outcries from pro- Kako said, after WABC -TV realized that gramers. And, seven -minute hits aside, on Friday nights when ABC -TV's In the average length of hit singles is now Concert was not scheduled-In Concert about three -and -one -half minutes. appears on alternative Fridays, 11:30 -1 a.m. NYT -the ratings for Midnight is Spotmaster's new Studio Pro B, Special dipped. [The first week of Mid- Too much of offering instant start and the tightest cue without an earlier In Con- potential in the industry. Heavy duty hys- night Special a good thing teresis motor drives a 61/2 lb. machined cert did have a dramatic drop in New aluminum platter in a solid -cast aluminum York overnights, but remained high in Huge number of cover versions chassis for inaudible rumble, lowest wow Los Angeles.] "That said to me that of 'Theme from Last Tango in Paris' and flutter. Indicator lights tell speed (33 it or 45) at a glance, and speeds can be there was some spill -over from In Con- may doom to little or no airplay changed with platter in motion. Detachable cert to NBC on those alternate weeks," mounting plate (accepts any tonearm), in- Mr. Kako said. "This was an experiment "Last Tango in Paris," the artistically tegral 45 spindle and neutral cue position are other features ... all for just $198.00. to see if we could keep some of those and sexually controversial new film that people." premiered earlier this month in New to WASc -Tv is not ready to give up its York, has spawned what has be And an counterprograming yet, he added, and it described as an orgy of cover versions plans to run "Beatle films, surfing things, of the film's theme song. Labels ranging Outstanding movies with that type of appeal" opposite in size from the corporate giant, Colum- Midnight Special for a while more. bia Records, to the small Latino label, New Tonearm Vaya Records, are rushing to cover the is the Spotmaster stereo BE-402 instrumental, anticipating the sure hit (mounted on Studio Pro B above), which status of "Last Tango," which will go combines reasonable cost, rugged design Distressed programer and professional specs. Features include into national release next month. Radio high compliance for modern stereo cart- protests the length programers will have difficulty picking ridges, minimum tracking error, anti -skating, a tree out of the forest. low mass, quick- change head, easy single - of singles these days hole mounting for At last count, there were no fewer than ... only $54.95. Artistic integrity clashes with 18 versions of the song released so far, Complete line of Gray professional arms and as all broadcast quality phono cartridges also the realties of scheduling with a number of album versions due in available at competitive prices. some records hit seven -minute mark the coming weeks. The original version, performed by the soundtrack's composer, Record companies received a letter last South American jazz artist Gato Barbieri, And the Best week from black- oriented WWRL(AM) is on United Artist Records (UA is the New York concerning the trend toward distributor of the film). Doc Severinson Turntable longer singles and the difficulties this has done a version for RCA Records; caused in programing and commercial Herb Alpert and the Tijuana Brass, who Preamp scheduling. Mark Olds, general manager haven't made a record in almost three of the Sonderling -owned station and years, offer their rendition on A &M Rec- author of the letter, complained that "the ords. El Chicano has recorded it for development has reached an intolerable MCA Records and Mongo Santamaria stage, and there is no sign of relief." for Vaya Records. Just last week, At- "In years gone by," he said, "records lantic released Robin Kenetta's version. used to average two-and- one -half minutes Willie Mitchell, Al Green's producer, has . the average has gone up steadily an R &B- flavored "Last Tango" on Hi until a plateau was reached around the . is our new Model 11.22, all solid state, Records, London Records' soul custom modular, stereo equalized and completely three -minute mark. This year, we have label. And if the original Barbieri version self -contained. Features separate balance/ seen records ranging up to seven minutes doesn't do well for United Artists Rec- level controls, high output ( +8dbm), phone and longer." Mr. Olds asked the labels it also a Ferrante and Teicher jack . plus switchable and remotable ords has rumble and scratch filters. Both stereo and to "think in terms of shorter records ", so one that just might. mono models are available, starting at that "overlong" records would not have To top off all this activity, Unart $121.50. Our time -tested TT -20B mono pre - to be edited by the station, but be shorter Publishing, the song's publisher, has amp and PR -4C power supply (will power up the artists' own accord. to 4 preamps) are also available, providing of commissioned Dory Previn to write top performance at economy prices. Henry Allen, head of rhythm -and- lyrics for the "Theme from Last Tango," blues promotion for Atlantic Records and that could bring an equally large and one of the recipients of the letter, number of vocalists into the cover battle. ...all from replied to Mr. Old's complaints: "I can Either for singles or LP's, the follow- sympathize with what he's saying. Radio ing artists have also recorded the song: Spotmaster is in business to sell time, and the shorter Henry Mancini (RCA), Enoch Light PLUS a complete range of accessories for both turntable and cartridge tape operation. the records, the more time it has to sell. (Project 3), Willis Jackson (Groove Write for details. But we're dealing with creative artists Merchant), Ramsey Lewis (Columbia), here, and there is no way we can tell an Andre Kostelanetz (Columbia), James BROADCAST ELECTRONICS, INC. artist to keep a record down to a certain Last (Polydor), Sergio Mendes (Bell), A Filmwaya Company time. And we can no longer sell the rec- Peter Nero (Columbia), Roger Williams 8810 Brookville Rd., Silver Spring, Md. 20910 ord public the one -minute, 49- second (MCA) and Chuck Magione (Mercury). (3011 588 -4983 junk. That type of record wouldn't sell When battles such as this one begin

Broadcasting Feb 281973 63 to form, radio programers often run for cover. Similar activity was sparked by the themes from "The Godfather" and "Love Story," though not of the same intensity. Both the "Love Story" and "Godfather" themes were not hits of any magnitude. And little airplay activity on rádcastingePlaylist any of these records was reported last week. As one programer put it, "when These are the top songs in air -play popularity on U.S. radio, as reported to Broadcasting the pressure comes from all sides, I just by a nationwide sample of stations that program contemporary, "top -40" formats. Each say 'no' to everybody." song has been "weighted" in terms of American Research Bureau audience ratings for the reporting station on which it is played and for the day part in which it appears. Bullet indicates upward movement of 10 or more chart positions over previous week.

WOR -TV will try rock Over -all rank Rank by day parts In keeping with a trend that has seen two Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 3p 7p 12p television networks and a number of

local TV stations put rock music on the 6 1 Killing Me Softly With His Song (4:46) 2 1 1 1 air, WOR -TV New York will present a Roberta Flack- Atlantic pilot half -hour, Bread 'n Jam, March 3 2 2 Could It Be I'm Falling In Love (4:13) 4 2 2 3 (7 -7:30 p.m. NYT). The show will be Spinners -Atlantic

transmitted live from a recording studio 1 3 Crocodile Rock (3:56) 1 3 3 2 in Detroit and will feature Jesse Colin Elton John -MCA Young, formerly of the Youngbloods. 3 4 You're So Vain (4:07) 3 5 5 7 The production will be simple, a won Carly Simon -Elektra spokesman said: "No make -up men, no 5 5 Love Train (2:59) 5 6 4 5 choreographers, no planted jokes." Cam- O'Jays- Philadelphia International eras will be in the recording studio, and 9 6 Dueling Banjos (2:10) 6 4 6 4 the program will be the informal presen- "Deliverance" Soundtrack-Warner Brothers tation of the artist's studio performance. 11 7 Rocky Mountain High (4:39) 8 8 7 8 John Denver-RCA 10 8 Last Song (3:15) 7 12 9 12 Rock -radio rock news Edward Bear -Capitol 14 9 Daddy's Home (2:59) 9 7 16 6 A pop- and rock -music radio news serv- Jermaine Jackson -Motown ice called the London News has been 4 10 Superstition (3:57) 14 11 8 10 released for American syndication by Stevie Wonder -Tamla London Wavelength Inc., a New York, 7 11 Don't Expect Me To Be Your Friend (3:38) 10 9 11 13 subsidiary of AS1 Communications. The Lobo-Big Tree five -minute program will be supplied to 13 12 Dancing In the Moonlight (2:57) 12 10 13 9 stations six times weekly and feature King Harvest- Perception news of the rock world and at least one 12 13 The World Is a Ghetto (3:59) 13 13 15 11 new, unreleased musical selection. Two War- United Artists different versions of the program will be 8 14 Why Can't We Live Together? (3:11) 11 15 12 15 supplied, one for top -40 AM's, another Timmy Thomas -Glade for FM progressive rock stations. 15 15 Oh Babe, What Would You Say? (3:22) 16 14 10 16 Hurricane Smith -Capitol 24 16 Also Sprach Zarathustra (5:06) 17 16 14 14 Paid space asks radio plays Deodato -CTI 16 17 Do It Again (4:03) Voices in Vital America, a national or- 16 17 17 17 ganization- operating under the acronym Steely Dan -ABC VIVA-concerned with prisoners -of -war 20 18 Do You Wanna Dance? (2:44) 18 18 18 19 and missing -in- action victims of the Viet- Bette Midler- Atlantic 17 nam conflict, has produced a rock 'n' roll 19 Your Mama Don't Dance (2:47) 19 22 19 22 Loggins and Messina -Columbia type record and, as part of a national 27 20 Peaceful Easy Feeling (4:15) advertising campaign, is suggesting that 20 19 21 21 supporters ask radio Eagles- Asylum stations to play it. 22 Specifically, VIVA, which has been run- 21 The Cover of Rolling Stone (2:53) 21 21 20 18 Dr. Hook ning full -page ads in more than 100 & the Medicine Show -Columbia newspapers across the country, points out 19 22 Jambalaya (3:06) 23 20 23 23 that there is more the public Blue Ridge Rangers-Fantasy must do 25 to help POW and MIA men. One of the 23 I'm Just a Singer (4:16) 26 24 22 20 recommended actions: "Ask your radio Moody Blues- Threshold 26 24 Driedel (3:45) station to play 'Wake Up America,'" 25 23 25 24 with all proceeds from record sales going Don McLean -United Artists 29 25 Big to the POW -MIA cause. City Miss Ruth Ann (2:34) 22 26 27 27 Gallery- The chorus VIVA wants promoted on Sussex 36 26 Hummingbird radio says: "Wake up America, don't (3:30) 30 25 24 26 leave your men there needlessly, Wake Seals & Crofts -Warner Brothers 23 27 Love up America, the time is now, can't you Jones (3:19) 27 27 26 25 see ?" Brighter Side of Darkness -20th Century 34 28 Aubrey The flip side of the record both sides (3:38) 24 28 29 30 written and performed by West Coast Bread -Elektra 37 29 Don't singer Lance Lindsey -depicts a return- Cross the River (2:22) 28 29 28 28 ing POW talking to his son. Entitled America -- Warner Brothers "How Do You a 28 30 Danny's Tell Small Boy ? ", the Song (3:06) 31 30 30 31 chorus of this record, in part, says: "Son, Anne Murray -Capitol I'm home now and I plan to stay, Your 56 31 The Night the Lights Went Out In Georgia (3:36) 29 31 32 38 mom, you and I, we're gonna play." Vicki Lawrence -Bell

Broadcasting Feb 26 1973 64 Ovar -all rank Rank by day parts Last This Title (length) 6- 10e- 3- 7- week week Artist -label 10e 3p 7p 12p Ratings, 41 32 Dead Skunk (3:08) 32 37 31 33 Loudon Wainwright Ill- Columbia 39 33 Little Willy (3:13) 33 34 36 34 The Sweet -Bell schmatíngs. 18 34 Trouble Man (3:50) 35 33 35 36 Marvin Gaye- Motown 44 35 Ain't No Woman (2:59) 39 32 37 32 In small markets, Four Tops--Dunhill 30 36 Me & Mrs. Jones (4:34) 36 38 34 37 you can sell Billy Paul- Philadelphia International 61 37 Sing (3:20) 34 36 38 40 more time The Carpenters -A & M with promotions 43 38 Space Oddity (5:05) 47 44 33 29 David Bowie -RCA than with numbers. 50 39 Jesus Is Just Alright (3:50) 46 39 39 35 Doobie Brothers -Warner Brothers 60 40 Keep on Singing (3:40) 45 35 45 39 Small Market Promotions - Austin Roberts -Chelsea that's our name. 41 Peaceful 37 42 40 54 57 (2:50) What we do is this: we pack- Helen Reddy -Capitol 68 42 One Less Set of Footsteps (2:46) 40 40 43 44 age promotions for small mar- Jim Croce -Dunhill ket radio stations. Promotions 59 43 Tie a Yellow Ribbon (3:19) 38 43 48 49 that a radio station initiates. Dawn-Bell 46 44 Control of Me (3:28) 43 41 44 45 Promotions that the station sells Les Emmerson -Lion participations in. Promotions 45 Love Is What You Make It (2:50) 42 50 47 47 that can sell more time than the Grass Roots -Dunhill numbers game can. - 46 Give Me Your Love (2:59) 41 47 50 48 Barbara Mason -Buddah And we make promotions 45 47 Neither One of Us (4:15) 53 46 46 41 easy to sell. We provide the Gladys Knight & the Pips -Soul ideas. The promotional items. - -- 48 I'm Stone In Love With You (3:12) 50 52 49 46 Stylistics -Avco And all the materials you need 71 49 Kissing My Love (3:50) 44 48 54 52 - right down to tapes and Bill Withers- Sussex counter displays. 47 50 Smoke Gets in Your Eyes (3:15) 51 45 53 42 Blue Haze -A & M So the promotion is ready for - 51 Drift Away (3:30) 54 49 52 50 your clients to use - clients that Doble Gray -Decca you already have. Or new ones 33 52 Break Up to Make Up (4:00) 56 54 51 58 Stylistics-Avco you've been trying to get. 65 53 Hello Hurray (3:01) 72 69 41 43 Do this. Send in the coupon. Alice Cooper -Warner Brothers We'll send you 5 promotional - 54 Stir It Up (3:09) 48 53 60 70 Johnny Nash -Epic items that sell for $9.84. And 21 55 Hi Hi Hi (3:10) 58 61 42 63 a descriptive brochure. The Paul McCartney & Wings -Apple cost: five bucks. And that five 64 56 Rosalie (3:16) 52 51 63 64 bucks could sell more time than Sam Neely -Capitol your best salesman. - 57 Cook With Honey (3:29) 66 56 57 51 Judy Collins -Elektra s 53 58 Wildflower (4:08) 55 60 62 60 Skylark -Capitol Small Market Promotions 73 59 Pardon Me, Sir (3:37) 61 70 55 57 Joe Cocker -A & M 5340 Central Avenue 58 60 Good Morning Heartache (2:20) 59 59 58 65 St. Petersburg, Fla. 33707 Diana Ross -Motown - 61 Stuck in the Middle (3:24) 55 65 53 OK. I've enclosed five bucks. Send me Steelers Wheel -A &M your promotional items and your - 62 Names, Tags, Numbers, Labels (3:25) 57 58 66 72 brochure. Association -Mums 72 63 Sail On, Sailor (3:15) 69 57 64 56 Radio Station Beach Boys-Brother 67 64 Magic Woman Touch (3:17) 60 71 74 55 Street Address Hollies -Epic City 74 65 Love Music (3:42) 68 56 62 Raiders -Columbia State Zip - 66 Bitter Bad (2:30) 62 65 73 69 Melanie -Neighborhood My Name - 67 Elderberry Wine (3:34) 62 75 59 Elton John -MCA Title continued on page 66 NMI --=J Broadcasting Feb 26 1973 65 =111, Equipment & Engineering Broadcasting :9Playlist continued from page 65 Over -all rank Rank by day parts Direct -to -set Last This Tille (length) 6- 10a- 3- 7- week week Artist -label 10a 3p 7p 12p service planned 66 68 Separate Ways (2:36) 67 63 69 67 Elvis Presley -RCA for new satellite 31 69 You Turn Me On, I'm a Radio (2:40) 64 61 74 Joni Mitchell -Asylum von Braun puts antenna costs at less than in - 70 How Can I Tell Her? (3:43) 75 66 70 73 5100, experiments Travis Wommack -Fame aimed at Alaska, Rocky Mountains - 71 Walk on the Wild Side (3:37) 67 68 Lou Reed -RCA Werner von Braun, instrumental in de- 40 72 Pieces of April (4:00) 59 66 veloping the rocket that placed humans Three Dog Night-Dunhill in orbital flight, last week told the Ad- - 73 Boo, Boo, Don't Cha Be Blue (3:32) 65 73 vertising Club of Metropolitan Wash- Tommy James -Roulette ington about a satellite that is capable of - 74 Daisy a Day (2:48) 71 68 transmitting directly into television sets Jud Strunk -MGM without the need for receiving and re- - 75 Don't Let Me Be Lonely (2:31) 49 broadcasting by local stations. Calling the James Taylor- Warner Brothers satellite "our pride and joy" at Fairchild Asterisk Indicates day -part ranking below Broadcasting's statistical cut -oil. Industries, where he is now corporate Alphabetical list (with this week's over -all rank): vice president for engineering and de- velopment, Dr. von Braun said it is being Ain't No Woman (35), Also Sprach Zarathustra (16), Aubrey (28). Big City Miss Ruth Ann (25), Bitter Bad (66), Boo, Boo, Don't Cha Be Blue (73), Break Up to Make Up (52). Control of Me (44). Cook With Honey assembled at company headquarters in (57), Could It Be I'm Falling in Love (2), Cover of Rolling Stone (21), Crocodile Rock (3). Daddy's Home (9), Germantown, Md., for the National Daisy a Day (74), Dancing in the Moonlight (12), Danny's Song (30), Dead Skunk (32). Do It Again (17), Do You Wanna Dance? (18), Don't Cross the River (29). Don't Expect Me to be Your Friend (11), Don't Let Me Aeronautics and Space Administration Be Lonely (75), Driedel (24), Drift Away (51), Dueling Banjos (6). Elderberry Wine (67), Give Me Your Love and will be put in orbit in early 1974. (46), Good Morning Heartache (60), Hello Hurray (53), Hi Hi Hi (55), How Can I Tell Her (70) Hummingbird (26), I'm Just a Singer (23), I'm Stone In Love With You (48), Jambalaya (22), Jesus Is Just Alright (39), According to Dr. von Braun, the Ap- Keep on Singing (40), Killing Me Softly With His Song (1), Kissing My Love (49). Last Song (8), Little (desig- Willy (33), Love Is Whet You Make It (45), Love Jones (27), Love Music (65). Love Train (5), Magic Woman plications Technology Satellite Touch (64), Me 8 Mrs. Jones (36), Names, Tags, Numbers, Labels (62). Neither One of Us (47). The Night nated ATS -F), is expected to perform The Lights Went Out in Georgia (31), Oh Babe. What Would You Say? (15), One Less Set of Footsteps (42). Pardon Me, Sir (59), Peaceful (41). Peaceful Easy Feeling (20). Pieces of April (72). Rocky Mountain High many functions ( "mainly experimental, (7), Rosalie (56), Sail On, Sailor (63), Separate Ways (68), Sing (37), Smoke Gets in Your Eyes (50), Space some operational "), including direct Oddity (38), Stir It Up (54), Stuck In the Middle (61). Superstition (10). Tie a Yellow Ribbon (43), Trouble Man (34), Walk on the Wild Side (71), Why Can't We Live Together? (14). Wildflower (58). The World Is a broadcast to television sets in remote Ghetto (13), You Turn Me On, I'm a Radio (69), You're So Vain (4), Your Mama Don't Dance (19). locations. He said the satellite will make use of cylindrical half -shell antennas to collect solar energy for the transmitter, which, with 40 watts of radiated energy, will beam a signal to the ground. The space pioneer pointed out that unlike current communications -satellite trans- missions that require a $2- million an- tenna to "fish the signal out of the sky," ATS -F will only require "essentially a 10 -foot chicken -wire dish aimed at that point in the sky where the satellite will sit motionless." Such an antenna, he claimed, can be produced for less than t3NCOUNTRY LOVIN' $100. It will make use of a frequency A fresh breath of country air. somewhat higher than that used for cur- * Programmed with the discipline rent home television sets. "For this rea- of success radio * A unique, son," Dr. von Braun said, "these dish modern approach to country music.* antennas are more effective." Dr. von Braun explained that a key A TOTAL radio format * Designed for experiment of the ATS -F satellite will immediate results * IT'S READY NOW! involve broadcasting educational televi- * 24 hour stereo programming * Field tested sion programs to Eskimo villages, migrant sales tools * A fully customed Multi -Media labor camps and Indian reservations in promotion package Alaska and the Rocky Mountain states (BROADCASTING, Sept. 27, Dec. 13, Send for demo tapes and information. 1971). "A station in California will beam educational television programs up to the Another sales generating radio format from satellite; the satellite will receive them PETERS PRODUCTIONS, INC. and broadcast the programs simultane- ously with one beam to Alaska and the 1333 Camino Del Rio South other beam for the Rocky Mountain San Diego, California 92108 states," he explained. Telephone (714) 291 -4044 Dr. von Braun said that in early 1975 plans call for the ATS-F satellite over the U.S. to be "walked" (aided by a rocket thrust )over the Indian Ocean in keeping with an agreement between the U.S. and India. The agreement calls for the satellite to be put at the disposal of the Indian government at no cost for one year. The Indian government, Dr. Ovt von Braun, said, will provide at its own Broadcasting Feb 28 1973 66 expense a transmitter station (which al- Admiral Corp., Chicago, reported record ready exists north of Bombay) and Finance revenues, with "operating income the 5,000 village television sets. "These will second best on record," for 1972. For be used to provide classroom education Teleprompter comes back year ended Dec. 31: for remote Indian villages," he said. 1972 1971 Earned per share S 2.85 5 (0.29) Dr. von Braun closed his lengthy pre- with a record year Revenues 468,763,000 407,141,000 sentation to the Washington ad club by Profits jump over 50% to 12 million, Net income 15,413,000 (1,477,000) noting a paradox. "The neediest country paced by strong 4th -quarter showing Four Star International Inc., Los Angeles, in the field of education will probably months make most beneficial use of the Teleprompter Corp., New York -based reported operating profits for six the space firm, which, after program," he pointed out. major broadband communications of fiscal year before taxes followed a turbulent 1971 financial year utilization of loss carry- forwards, restored 11111111111 with record earnings in 1972. Net income after -tax earnings to same figure. For six ASC gets waiver to build for the year ended Dec. 31 totaled $12,- months ended Dec. 31, 1972: 578,605, a striking 56.6% increase over 1972 1971 FCC will permit the American Satellite 1971's performance of $8,030,221. Tele- Earned per share S 0.74 $ 0.07 Corp., Germantown, Md., an applicant Revenues 2,109.678 2,375,534 prompter's revenues jumped from $50,- Net income 496.712 51,385 for domestic communications satellite 050,212 to $61,062,127. Net income per system, to construct three 12- transponder share for 1972 was up 46% to 86 cents Teletape Corp., New York, went from satellites prior to authorization of the per share from 59 cents the previous loss to profit in its income for first half system by the commission. In granting year. Cash flow for the year increased of current fiscal year. For six months ASC's request for a waiver of its rules from $15,776,485 in 1971 to $21,245; ended Dec. 31: so as to proceed with construction, the 629 last year. 1972 1971 commission said its decision is without Earned per share 5 0.19 S (0.16) Teleprompter's 1972 record earnings Revenues 3,704,083 3,840,489 prejudice to any future action it may was aided by a solid fourth -quarter report Net income 426,924 (346,496) take on the firm's system application. that showed net income per share of 22 It emphasized that the grant does not cents and net income of $3,308,038 on Doyle Dane Bernbach, New York, re- constitute authorization of the ASC revenues of $15,652,980 as compared to ported 16% increase in gross billings system. 16 cents earned per share, $2,147,358 and a gain in net income for the fiscal ASC, a consortium of Fairchild In- income and $13,253,959 revenues for a year ended Oct. 31, 1972: dustries and Western Union Internation- comparable period in 1971. 1972 1971 Earned per share S 2.10 S 1.83 al, said immediate authorization is neces- According to Teleprompter chairman Billings 315,786,000 271.745,000 sary to confirm the launch date of its and chief executive officer Raymond P. Net income 4,109,000 3,538,000 space vehicles, now scheduled for late Shafer, the increases stem from "the 1974. It said it has arranged for the con- rapid growth of the company's cable - Warner Communications Inc., New York, struction of satellites with Hughes Air- television operations." Last year Tele- reported increases in revenues and income craft Co. and that any delay in firming a prompter had a successful offering of for 1972. For year ended Dec. 31: contract with Hughes would increase its common stock. More recently, the com- 1972 1971 Earned per share S 2.06 S 1.82 cost substantially and jeopardize its pany announced a $150 million line of Revenues 510,251,000 383,870,000 launch position. ASC is one of six firms credit from a group of banks. Net income 50,118.000 42,018,000 awaiting commission approval of bids to construct a domestic system. Western Financial Briefs Adams -Russell Co., Waltham, Mass., re- Union Telegraph Co. received such a ported increases in sales and income for grant last month (BROADCASTING, Jan. 8). The Interpublic Group of Companies first quarter of 1972 -73. For three months in ended Jan. 31: New York, reported earnings up 26% 1973 1972 its financial report for the year ended Earned per share $ 0.10 5 0.05 Like hotcakes Dec. 31, 1972: Revenues 3,314,000 2,052,000 Last was one the best years in 1972 1971 Net income 127,000 58,000 year of Earned per share S 2.38 S 1.94 consumer electronics history, says a re- Billings 904,315.000 855.789.000 The Outlet Co., Providence, R. I., re- Net income 6,268.000 5,526,000 port issued by the Consumer Electronics ported record revenues and increases in Group of the Electronic Industries Asso- Columbia Pictures Industries Inc., New net earnings for nine months ended Oct. ciation. U.S. color TV, total TV and York, reported increases in gross income 31: total radio markets all registered peak for first half of current fiscal year. For 1972 1971 volumes. Color TV, for combined U.S: six months ended Dec. 30: Earned per share $ 0.90 $ 0.34 produced and imported units, reached 1972 1971 Revenues 54,118,655 49,687,389 Net income 1,348,036 549,082 a record 8,843,547 sets in 1972, beating Earned per share E 0.34 S (0.87) Revenues 131.777.000 107.278.000 1971's mark of 21.6 %. Total 1972 tele- Net income 2.296.000 (5,527,000) Visual Electronics Corp., New York, re- vision market (including U.S. -produced and imported, color and monchrome) zoomed to an all -time high of 17,082,948 sets, 14.5% ahead of 1971's perform- ance. More than a decade otnnl.ondfrucfive Service In the palm of your hand General Electric Co. said last week its to l/.roadcadterd and the //,roadcadtinS 9ndi4dtry engineers have invented a stamp -sized electronic device that holds out promise for a television camera that would be no larger than a pack of cigarettes. The GE device, a solid -state imager, performs the I-I®WARD E. STARK same function as the large video vacuum tube now used in television cameras, con- Brokers-Consultants verting the optical image into an elec- trical signal. The imager was described at the International Solid State Circuits Con- 445 PARK AVENUE NEW YORK, N. Y. 10022 (212) 355 -0405 ference in Philadelphia, sponsored by the Institute of Electrical and Electronics En- gineers.

Broadcasting Feb 26 1973 67 ported an increase in sales and a reduc- increase in gross revenues but net loss loss position in 1972. On Jan. 31, boards tion in its net loss for the first nine of more than $3 million for 1972 after of directors of Combined Communica- months of its fiscal year ended last Dec. extraordinary charges. tions Corp., Phoenix, and P &S an- 31: Pacific & Southern's net income nounced agreement in principle whereby 1972 1971 amounted to $410,439 from continuing P &S would be merged into CCC's broad- Earned (loss) per share $ (0.11) $ (0.26) Revenues 7,721,000 6.485,000 operations, but extraordinary charges of cast division. Net Income (loss) (165,000) (352,000) $3,789,187 (sales of KHON -TV Honolulu For year ended Dec. 31: and KyxI(AM) Oregon City, Ore., and 1972 1971 & Earned (loss) per share $ (1.71) S 0.35 Pacific Southern Broadcasting Co., disposition of its radio -sales representa- Revenues 17,566,581 15.483,100 New York, group broadcaster, reported tion business) placed company in nct- Net income (loss) (3,378,748) 833,752

Broadcasting Stock Index Weekly market summary of 138 stocks allied with broadcasting

Approx. Total market shares capltall- Stock Closing Closing Net change % change 1972 -73 out zatlon symbol Exch. Feb. 21 Feb. 14 m week In week High Low (000) (000)

Broadcasting

ABC ABC 57 3/4 65 3/4 - 8 - 12.16 81 1/2 51 1/4 8,418 486,139

ASI COMMUNICATIONS ASIC .00 5 1 1,815 1,815 CAPITAL CITIES CCB 53 5/8 56 1/2 - 2 7/8 - 5.08 64 1/4 48 6,991 374,892 CBS CBS 44 3/8 49 5/8 - 5 1/4 - 10.57 63 44 3/8 28,096 1,246,760 COX COX 31 1/8 33 3/4 - 2 5/8 - 7.77 51 29 3/4 5,850 182,081 FEDERATED MEDIA 2 3/4 2 1/2 + 1/4 + 10.00 4 1/8 2 820 2,255 GROSS TELECASTING GGG 14 3/4 15 1/4 - 1.66 23 7/8 12 1/4 BOO 11,800 LIN LINB 13 7/8 13 5/8 1/4 + 1.83 22 3/8 10 3/4 2,341 32,481 MOONEY MOON 9 1/2 9 3/8 + 1/8 + 1.33 11 5/8 4 250 2,375 PACIFIC E SOUTHERN PSOU 11 1/4 12 3/4 - 1 1/2 - 11.76 18 1/4 6 1/2 2,010 22,612 RAHALL COMMUNICATIONS RAHL 11 3/4 12 1/4 - 2.08 29 8 1,296 15,228 SCRIPPS -HOWARD= SCRP 20 1/2 20 1/4 + 1/4 + 1.23 27 18 2,589 53,074 STARR* SBG 21 1/4 21 5/8 - 3/8 - 1.73 30 1/2 15 1/2 1,061 22,546 STORER SBK 30 1/2 33 7/8 - 3 3/8 9.96 49 3/8 30 1/2 4,402 134.261 TAFT TFB 48 3/4 50 - 1 1/4 - 2.50 59 1/4 41 3/4 4,064 198,120 Broadcasting with other major Interests TOTAL 70,803 2,786,439

ADAMS -RUSSELL AAR A 4 1/2 4 1/2 .00 8 3/4 4 1/4 1,259 5,665 AVCO AV N 13 1/8 13 1/4 - 1/8 .94 20 7/8 12 7/8 11.497 150,898 BARTELL MEDIA (WC A 2 1/4 2 5/8 - 3/8 - 14.28 7 1/8 2 1/4 2,257 5,078 CHRIS -CRAFT CCN N 5 1/4 5 3/8 - 1/8 - 2.32 8 3/4 4 5/8 4,008 21,042 COMBINED COMMUNICATIONS CCA A 35 1/2 36 - 1/2 - 1.38 44 3/8 28 1/2 3,405 120,877 COWLES COMMUNICATIONS CNL N 7 5/8 8 1/4 - 5/8 - 7.57 13 1/8 7 5/8 3,969 30,263

DUN E BRADSTREET DNB N BO 3/8 79 1/4 + 1 1/8 + 1.41 81 3/8 63 12,998 1,044,714 FAIRCHILD INDUSTRIES INC. FEN N 10 10 1/4 - 1/4 - 2.43 14 1/4 9 4.562 45,620 FUQUA FOA N 14 5/8 14 3/4 - 1/8 - .84 27 7/8 14 1/2 9,587 140,209 GABLE INDUSTRIES GBI N 19 7/8 20 1/2 - 5/8 - 3.04 32 1/4 19 3/4 2,551 50,701 GENERAL TIRE E RUBBER GY N 23 5/8 24 3/8 - 3/4 - 3.07 32 5/8 23 20,599 486,651 GLOBETROTTER COMMUNICATION INC GLBTA 0 7 1/2 7 5/8 - 1/8 - 1.63 20 1/2 7 2.843 21,322 GRAY COMMUNICATIONS O 11 1/8 11 1/4 - 1/8 - 1.11 14 6 1/2 475 5,284 HARTE-HANKS NEWSPAPERS INC. HHN N 28 26 7/8 + 1 1/8 + 4.18 29 1/4 25 1/8 4,321 120,988 ISC INDUSTRIES ISC A 7 7 .00 9 1/8 6 1.655 11.585 KAISER INDUSTRIES K1 A 5 5 .00 9 5/8 4 7/8 26,948 134,740 KANSAS STATE NETWORK KSN 0 6 6 .00 7 7/8 5 5/8 1,621 9,726 KINGSTIP INC. KTP A 10 3/4 11 1/8 - 3/8 - 3.37 17 3/4 10 1/8 1,155 12,416 LAMB COMMUNICATIONS* 0 2 3/8 2 1/2 - 1/8 - 5.00 4 7/8 2 475 1,128 LEE ENTERPRISES LNT A 21 3/8 21 1/2 - 1/8 .58 30 17 1/2 3,340 71,392 LIBERTY CORP. LC N 19 1/8 19 1/2 - 3/8 - 1.92 25 1/2 17 1/2 6,753 129,151 MCGRAW HILL MHP N 12 7/8 13 1/4 - 3/8 - 2.83 20 7/8 12 1/2 23,518 302,794 MEDIA GENERAL INC. MEG A 38 3/4 39 - 1/4 .64 49 3/8 27 7/8 3,434 133,067 MEREDITH CORP. MOP N 17 17 1/2 - 1/2 - 2.85 30 3/4 17 2.827 48,059

METROMEDIA MET N 24 3/4 26 1/4 - 1 1/2 - 5.71 39 24 3/4 5,959 147,485 MULTIMEDIA INC. O 28 1/4 27 + 1 1/4 + 4.62 45 14 3,620 102,265 OUTLET CO. OTU N 14 1/2 14 1/2 .00 19 3/8 13 1,336 19,372 PACIFIC SOUTHWEST AIRLINES PSA N 17 18 1/8 - 1 1/8 - 6.20 37 1/2 17 3,779 64,243 POST CORP. POST O 14 3/4 14 3/4 .00 30 9 942 13,894 PUBLISHERS BROADCASTING CORP. PUBE O 1 5/8 1 5/8 .00 4 7/8 1 5/8 919 1,493 REEVES TELECOM RBT A 2 5/8 2 5/8 .00 4 1/4 2 1/8 2,294 6,021 RIDDER PUBLICATIONS RPI N 26 27 - 1 - 3.70 34 1/2 21 7/8 8,327 216,502 ROLLINS ROL N 30 29 3/4 + 1/4 + .84 43 1/4 29 1/8 12,916 387,480 RUST CRAFT RUS A 23 3/8 26 - 2 5/8 - 10.09 39 3/8 23 3/8 2,350 54,931 SAN JUAN RACING SJR N 18 7/8 19 3/8 - 1/2 - 2.58 34 3/4 18 3/4 2,153 40,637 SCHERING- PLOUGH SGP N 142 3/4 142 3/4 .00 144 82 5/8 25,471 3,635,985 SONDERLING SOB A 13 1/8 13 3/8 - 1/4 - 1.86 30 3/4 11 1,005 13,190 TECHNICAL OPERATIONS. INC. TO A 11 30 1/2 + 1/2 + 4.76 17 7/B 9 1.386 15,246 TIMES MIRROR CO. TMC N 20 20 1/4 - 1/4 - 1.23 27 7/8 19 1/2 31,080 621,600 TURNER COMMUNICATIONS* 0 6 5 3/4 + 1/4 + 4.34 7 2 1.486 8,916 WASHINGTON POST CO. WPO A 29 29 7/8 - 7/8 - 2.92 38 23 1/2 4,818 139,722 WHDH CORP.* O 19 15 + 4 + 26.66 30 11 589 11,191 WO ME TCO MOM N 15 3/4 16 - 1/4 - 1.56 25 7/8 15 5/8 6,073 95,649

Cable TOTAL 272,560 8,699,192

AMECO ACO 0 1 3/B 1 5/8 1/4 - 15.38 12 3/4 1 3/8 1.200 1.650 AMERICAN ELECTRONIC LABS AELBA 0 2 7/8 2 7/8 .00 9 3/4 2 7/8 1,726 4,962 AMERICAN E TV COMMUNICATIONS AMTV 0 33 1/2 34 3/4 - 1 1/4 - 3.59 47 1/4 17 1/4 2.856 95,676 BURNUP E SIMS BSIM 0 30 1/2 29 7/8 + 5/8 + 2.09 31 3/4 6 3/4 7,510 229,055 CABLECOM- GENERAL CCG A 6 7/8 6 7/8 .00 18 1/4 6 1/4 2.472 16,995 CABLE FUNDING CORP.* CFUN 0 5 3/4 6 1/4 - 4.16 15 1/4 5 3/4 1,233 7,089 CABLE INFORMATION SYSTEMS* O 2 2 .00 4 3/4 1 3/4 955 1,910 CITIZENS FINANCIAL CORP. CPN A 7 3/4 7 3/4 .00 15 1/4 7 1/2 2,416 18.724 COMCAST CORP. O 4 1/4 4 1/4 .00 7 4 1/B 1,280 5,440

Broadcasting Feb 26 1973 88 Approx. Total market shares capitali- Stock Closing Closing Net change % change 1972 -73 Out zalion symbol Exch. Feb. 21 Feb. 14 in week In week High Low (000) (000)

COMMUNICATIONS PROPERTIES COMU 0 8 3/8 7 3/4 + 5/8 + 8.06 27 3/8 7 1/2 1,917 16,054 COX CABLE COMMUNICATIONS CXC A 23 1/2 25 3/8 - 1 7/8 - 7.38 41 3/4 23 1/4 3,556 83,566

CYPRESS COMMUNICATIONS. CYPR 0 13 1/2 - 1 5/8 - 10.74 23 7 2.732 36,882 ENTRON ENT A 2 1/2 2 1/2 .00 9 1/4 2 1/2 1,358 3.395 GENERAL INSTRUMENT CORP. GRL N 21 3/4 22 5/8 - 7/8 - 3.86 32 7/8 20 3/4 6.503 141.440 LVO CABLE INC. LVOC 0 8 1/4 9 - 3/4 - 8.33 16 1/2 6 3/4 1.466 127094 SCIENTIFIC -ATLANTA INC. SFA A 11 3/4 12 1/4 - 1/2 - 4.08 15 3/4 8 1/8 917 10.774 STERLING COMMUNICATIONS STER 0 3 1/8 2 7/8 + 1/4 + 8.69 7 3/4 2 7/8 2,162 6,756 TELE- COMMUNICATIONS TCOM 0 16 16 .00 35 1/4 15 1/2 3.866 61,856 TELEPROMPTER TP A 26 24 5/8 + 1 3/8 + 5.58 44 1/2 24 1/4 16,381 4257906 TIME INC. TL N 44 52 3/4 - 8 3/4 - 16.58 64 3/4 44 7.284 320.496 TOCOM TOCM 0 10 7/8 10 1/4 + 5/8 + 6.09 12 1/8 7 596 6,481 UA- COLUMBIA CABLEVISION INC. UACC 0 11 1/4 12 1/4 - 1 - 8.16 19 11 1/4 1.832 20.610 VIACOM VIA N 14 7/8 16 - 1 1/8 - 7.03 28 1/2 14 7/8 3,931 58,473 VIKOA VIK A 7 1/2 7 1/2 .00 19 3/4 7 2,333 17.497

Programing TOTAL 78,482 1,603,781

COLUMBIA PICTURES CPS N 8 1/8 7 7/8 + 1/4 + 3.17 14 7/8 7 3/B 6,335 51,471 DISNEY DIS N 97 96 3/8 + 5/8 + .64 123 7/8 95 28,552 2,769,544 FILMWAYS FWY A 3 3/4 3 7/8 - 1/8 - 3.22 8 3 5/8 1,846 6,922 GULF C WESTERN GW N 27 1/8 27 5/8 - 1/2 - 1.80 44 3/4 27 1/8 16,387 444,497 MCA MCA N 26 7/8 27 1/8 - 1/4 - .92 35 7/8 23 1/8 8,243 221,530 MGM MGM N 21 1/4 20 5/8 + 5/8 + 3.03 27 1/2 16 3/4 5,958 126,607 MUSIC MAKERS MUSC 2 2 1/4 - 1/4 - 11.11 3 3/4 1 1/8 534 1,068 TELE -TAPE PRODUCTIONS* 0 1 1/2 1 3/8 1/8 + 9.09 2 7/8 1 2,190 3,285 TELETRONICS INTERNATIONAL. 0 10 9 + 1 + 11.11 18 1/2 6 1/4 724 7,240 TRANSAMERICA TA N 15 1/2 15 7/8 - 3/8 - 2.36 23 1/2 15 1/8 67,413 1,044,901 20TH CENTURY -FOX TF N 9 1/2 9 5/8 - 1/8 - 1.29 17 8 5/8 8,562 81,339 WALTER READE ORGANIZATION WALT 0 7/8 .00 4 1/8 7/8 2.203 1,927 WARNER COMMUNICATIONS INC. MCI N 27 3/4 28 1/2 - 3/4 - 2.63 50 1/4 27 1/4 18,883 524,003 WRATHER CORP. WCO A 13 1/4 13 + 1/4 + 1.92 17 7/8 7 1/8 2,164 28,673

Service TOTAL 169.994 5,313.007

JOHN BLAIR BJ N 10 1/8 11 - 7/8 - 7.95 22 3/8 9 1/2 2,606 26,385 COMSAT CO N 54 1/2 53 3/4 + 3/4 + 1.39 75 3/8 52 10.000 545.000 CREATIVE MANAGEMENT CMA A 7 3/8 8 - 5/8 - 7.81 15 1/2 7 975 7,190 DOYLE DANE BERNBACH DOYL 0 19 19 1/4 - 1/4 - 1.29 34 3/4 19 1.960 37.240

ELKINS INSTITUTE ELKN 0 1 1/4 .00 16 3/8 1 1/4 1,664 . 2,080 FOOTE, CONE L BELDING FCB N 10 7/8 11 - 1/8 - 1.13 14 10 1/2 2,152 23,403 CLINTON E. FRANK INC.* 0 9 3/4 10 1/4 - 1/2 - 4.87 20 9 3/4 720 77020 GREY ADVERTISING GREY 0 13 1/2 14 1/4 - 3/4 - 5.26 18 1/8 9 1/4 1,200 16,200 INTERPUBLIC GROUP IPG N 19 1/4 20 3/4 - 1 1/2 - 7.22 36 1/8 18 3/4 2,130 41,002 MARVIN JOSEPHSON ASSOCS. MRVN 0 16 16 1/4 - 1/4 - 1.53 18 1/2 5 7/8 825 13.200 MCCAFFREY E MCCALL* 0 10 3/4 9 3/4 + 1 + 10.25 16 1/2 7 585 6,288 MCI COMMUNICATIONS MCIC 0 7 3/8 7 3/8 .00 12 3/4 6 5/8 11,810 87,098 MOVIELAB MOV A 1 5/8 1 3/4 - 1/8 - 7.14 3 1/8 1 3/8 1,407 2,286 MPO VIDEOTRONICS MPO A 2 3/4 2 5/8 + 1/8 + 4.76 7 1/8 2 1/2 547 1,504 NEEDHAM. HARPER E STEERS INC.* NDHMA 0 21 3/4 22 1/4 - 1/2 - 2.24 34 1/8 21 1/4 911 19.814 A. C. NIELSEN NIELB 0 38 1/4 38 1/4 .00 78 1/8 37 5/8 5.299 202,686 OGILVY E MATHER OGIL 0 28 1/2 29 3/4 - 1 1/4 - 4.20 48 1/2 16 1.716 48,906 PKL CO.* PKL 0 2 1/4 2 1/8 1/8 + 5.88 9 1/2 3/4 778 1,750 J. WALTER THOMPSON JWT N 19 19 3/4 - 3/4 - 3.79 49 1/4 19 2,694 51,186 UNIVERSAL COMMUNICATIONS INC.* 0 10 .00 17 8 715 7,150 WELLS, RICH. GREENE WRG N 17 16 7/8 + 1/8 + .74 27 7/8 16 3/8 1,646 27,982 Electronics TOTAL 52.340 1,175.370

ADMIRAL ADL N 13 1/2 12 7/8 + 5/8 + 4.85 27 12 5,813 78,475 AMPEX APX N 6 1/2 6 + 1/2 + 8.33 15 1/8 5 10.875 70,687 CARTRIDGE TELEVISION INC. O 8 7/8 10 1/8 - 1 1/4 - 12.34 43 1/2 8 7/8 2.083 18,486 CCA ELECTRONICS CCAE 0 2 3/8 2 3/8 .00 6 1/4 2 1/4 881 2,092 COLLINS RADIO CRI N 22 21 7/8 1/8 + .57 27 1/4 13 1/4 2,968 65.296 COMPUTER EQUIPMENT CEC A 2 1/4 2 1/4 .00 4 5/8 2 1/8 2.421 5,447

CONRAC CAX N 24 25 1/2 - 1 1/2 - 5.88 39 3/8 24 1.261 30,264 GENERAL ELECTRIC GE N 68 1/2 69 5/8 - 1 1/8 - 1.61 75 7/8 58 1/4 182,123 12,475,425 HARRIS -INTERTYPE HI N 43 3/4 46 1/2 - 2 3/4 - 5.91 59 43 3/4 6.301 275,668 INTERNATIONAL VIDEO CORP.. IVCP 0 13 1/4 13 3/4 - 1/2 - 3.63 15 12 1/2 2,745 36.371 MAGNAVOX MAG N 19 20 3/4 - 1 3/4 - 8.43 52 1/4 19 17.685 336,015 3M MMM N 84 1/4 83 1/8 + 1 1/8 + 1.35 88 7/8 74 1/4 113.009 9.521,008 MOTOROLA MOT N 124 133 - 9 - 6.76 138 BO 13,609 1.687,516 OAK INDUSTRIES OEN N 16 5/8 15 5/8 + 1 + 6.40 21 3/4 9 5/8 1,638 27,231 RCA RCA N 29 5/8 29 3/4 - 1/8 - .42 45 29 5/8 74.432 2,205,048 RSC INDUSTRIES RSC A 2 2 .00 4 3/8 1 5/8 3,458 6,916 SONY CORP SNE N 53 3/8 49 1/4 + 4 1/8 + 8.37 57 1/4 40 1/2 66.250 3,536.093 TEKTRONIX TEK N 42 49 - 7 - 14.28 65 1/2 32 3/4 8.162 342,804 TELEMATION TIMT 0 4 3/4 4 3/4 .00 13 3/4 3 1/2 1,050 4.987

WESTINGHOUSE WX N 37 1/2 39 1/8 - 1 5/8 - 4.15 54 7/8 37 1/2 88.235 3,308.812 ZENITH ZE N 44 1/8 46 5/8 - 2 1/2 - 5.36 56 5/8 39 3/4 19,040 840.140 TOTAL 624.039 34,874,781

GRAND TOTAL 1.268,218 54,452,570

Standard 8 Poor's Industrial Average 128.50 128.97 - .47

A- American Stock Exchange N -New York Stock Exchange A blank in Closing price columns Over- the -counter bid prices supplied by Merrill Lynch, M- Midwest Stock Exchange 0 -Over the counter (bid price shown) indicates no trading in stock. Pierce Fenner F. Smith Inc., Washington. 'Closing prices are for Tuesday

Broadcasting Feb 26 1973 69 Fates & Fortunes.

Broadcast Advertising Network, appointed local -regional sales Media manager, broadcasting division. KSN is KsD-TV owner of KARD -FM -TV Wichita, KCKT(TV) Harold Grams, VP- broadcasting, Great Bend, xGLD(TV) Garden City and St. Louis, appointed to television code KoMC(Tv) Oberlin. review board of National Association of Broadcasters, effective March 28. Mr. Thomas W. Petree, Grams succeeds Max Bice, VP and gen- with WLWT(TV) eral manager, KTNT -TV Tacoma- Seattle, Cincinnati, joins who is concluding his second consecutive WLKY -Tv Louisville term and is ineligible for reappointment. as national sales manager. Robert F. Hyland, CBS Radio VP and Reynard A. Corley, general manager, regional sales man- CBS -owned IcMox- ager, KETV(TV) AM-FM St. Louis John Balson, George Omaha, joins WRDW- since 1959, named McGuire and Bob Tv Augusta, Ga., as to new post, regional Schoenfein, VP's, sales manager. VP, CBS Radio. He Grey Advertising, Mr. Petree Steve Wrath, nation- will continue to New York, named al sales manager, KLOL(AM) San Fran- oversee KMOX -AM- senior management cisco, appointed general sales manager. FM operations but supervisors. William Charles Frodsham, regional sales man- will name station S. Altieri, senior ac- Mr. Hyland managers, who will count supervisor, W. ager, WTAX(AM) -WDBR(FM) Springfield, wcso(AM) as report to him. B. Doner and Co., Ill., joins New Orleans sales manager. A. James Ebel, VP Southfield, Mich., and general manag- joins Grey Advertis- Bob Britt, with WAHT(AM) Lebanon, er, KOLN -TV Mr. Schoenfein ing, Detroit, as VP Pa., joins WTTO(AM) Toledo, Ohio, as Lincoln and management supervisor. general sales manager. and KGIN -TV Grand Island, both Nebras- Ronald W. Mitchell, VP and account Lee Willis, local sales manager, KRLA- ka, and VP, KMEG- supervisor, Toyota broadcast advertis- (AM) Pasadena, Calif., appointed to (TV) Sioux City, ing, Clinton E. Frank, Los Angeles, newly created post, director of marketing Iowa, named presi- named VP and management supervisor, and sales development. dent of three sta- all Toyota advertising. Mr. Mitchell's Dick Krause, with WLMD(AM) Laurel, tions, all owned by broadcast responsibilities have been as- Md., appointed local sales manager. John E. Fetzer. This sumed by Bob Kent, VP- Toyota print Robert F. Hyland IH, Chicago sales follows appointment advertising. Mr. Ebel manager, CBS Radio Spot Sales, appoint- last week of Carl E. Robert Patton, VP and account super- ed New York sales manager. Lee as president, Michigan Fetzer group (BROADCASTING, Feb. 19). Mr. Fetzer re- visor, Tatham -Laird & Kudner, New Steve Clayback and Dave Gneiser, ac- York, appointed management mains chairman, Fetzer Broadcasting Co. super- count executives, Robert E. Eastman & visor. Co., New York, named managers, Phila- Norman Davis, L Robert McMena- delphia and Detroit offices, respectively. editorial director, min, director of ad- WTOP -AM -TV Wash- with KYW(AM) Philadelphia, vertising, Uniroyal, Jack Hobbs, ington, joins WPLG- New York, named appointed manager, newly opened Phila- TV Miami as director departmental VP, delphia office of RKO Representatives at of station operations communications. 1617 J. F. Kennedy Boulevard. and deputy general John Kay, VP and Virginia Dietrich, broadcast director, manager. Both are account supervisor, Stockwell -Marcuse, Southfield, Mich., Post -Newsweek sta- Needham, Harper & agency, named VP. tions. Steers, Chicago, joins Patricia Moore, director, women's di- Hap Trout, VP and Honig- Cooper & vision, Gray & Rogers, Philadelphia, general manager, Harrington, San joins T. Gray Associates, Philadelphia Mr. Davie W O R (A M) N e w Mr. McMenamin Francisco agency, in agency, as VP in charge of special con- York, named VP and general manager, similar capacity. sumer marketing programs. KPRC(AM) San Francisco. Both are RKO General stations. Jae Franzgrote, sales manager, !BTV(Tv) Richard Kahn, copywriter, McCann - Denver, named VP. Erickson, New York, appointed copy Ernest E. Sindelar, operations director, Rich Frank, national sales manager, supervisor, Dancer- Fitzgerald -Sample, WEws(TV) Cleveland, appointed station KTLA(TV) Los Angeles, appointed gen- New York. manager. Edward D. Cervenak, director eral sales manager. Art Doty, local sales Robert D. Haworth, copy chief, Clinton of news operations, WEWS, appointed manager, KTLA, appointed director of E. Frank, Dallas, appointed creative assistant general manager in charge of sales. director. Frank J. Rizzo, senior art direc- programs and news. Alan Bush, with David B. Totty, local sales manager, tor, Frank, appointed executive art WEWS, appointed operations director. WXEX -TV Petersburg- Richmond, Va., ap- director. Blake Byrne, general sales manager, pointed general sales manager. He is Tod H. Potash, formerly manager, public KPTV(TV) Portland, Ore., joins WJAR -Tv succeeded by David R. Dodds, with relations, Ketchum, MacLeod & Grove, Providence, R.I., as general manager. WXEX -TV. New York, appointed VP and director Mike Diem, program director and as- Robert C. Traeger, with Kansas State of public relations. sistant station manager, WJON(AM)-

Broadcasting Feb 26 1973 70 ww,ro(FM) St. Cloud, Minn., appointed wards Sr., personnel manager, Johnstown station manager. Tribune Publishing Co. Sam H. Mann Jr., director, Rahall Com- Mike Salter, salesman, wCHE(AM) West munications Corp., St. Petersburg, Fla., Chester, Pa., appointed program director. and partner in Harrison, Greene, Mann, Bill Colman, with wpoP(AM) Hartford, Davenport, Rowe & Stanton, St. Peters- appointed programing consultant, of Conn., burg law firm, elected secretary wcDQ (AM ) Hamden, Conn. corporation. Elizabeth Gordon, executive AM Rahall, elected assistant secre- Helen Psaros, producer, CBS -owned secretary, Line News Exchange, tary. Rahall is owner of WKAP(AM) stations' Private Allentown, Pa., WWNR (AM ) Beckley, appointed executive producer. W. Va., and WLCY- AM -FM -TV St. Peters- Don Cameron, director, CTV News, burg. Toronto, appointed producer, CTV's W5. He with KART(AM) Jerome, Idaho, news and information program, Allen Lee, NBC News correspond- president, Idaho State Broadcast- succeeds Bill Cunningham who resigns. Black-tied. elected ent John Chancellor, named "out- ers Association. Claude Cain, with KID -TV Patricia F. McCune, public service direc- VP Dale Peter- appointed to standing television personality of Idaho Falls, elected and tor, WSM -TV Nashville, Club of Bal- Caldwell, elected director of special 1972" by the Advertising son, with KCID(AM) newly created post, was honored Feb. 17 at club's treasurer. timore, secretary- projects. 65th annual banquet. Mr. Chancellor John O. Flournoy Ed Davis, production manager, wwBT- (c) shown here with Jack Beauchamp Jr., controller, Public (Tv) Richmond, Va., joins wxEx -Tv (I), general manager of WBAL -TV, Broadcasting Serv- Petersburg- Richmond as creative director. and Senator Charles Mathias Jr. (R- ice, Washington, Jim Wilkerson, sportscaster, KTAR -TV Md.). Among speakers at dinner were Broad- joins Park Phoenix, joins KOA -TV Denver as sports Maryland Governor Marvin Mandel, casting Inc., Ithaca, director. Baltimore Mayor William Schaefer N.Y., as VP- finance. and James H. Lindsay, president of Benedetti, with KDKA -AM -FM Pitts- Park Broadcasting Greg the advertising organization. owns 18 radio and burgh, joins wwsw -AM -FM there as sports director. television stations. WWJ- AM -FM -TV Detroit as assignment Sanford Feldman, Broadcast Journalism editor. program attorney, John Eld, with WWSW-AM-FM Pittsburgh, Mr. Flournoy ABC -TV, New York, Alan Walden, news director, WHDH(AM) appointed news editor. business WNBC- appointed associate director of Boston, appointed news manager, assistant to Senator ABC Entertainment, succeeding Tony de Melinda Smith, press affairs, East Coast, (AM) New York, Brooke (R- Mass.) joins New York. Haro, named VP and news director, Edward W. WLS(AM) Chicago as writer on news KRIS-TV Corpus Christi, Tex. David Kenin, supervisor of program staff. production, WCBS -TV New York, joins H. King, news director, WEBR(AM) Guy Don Lark, with WAVA -AM -FM Arlington, WPHL -TV Philadelphia as manager of N.Y., appointed news director, Buffalo, WMAL -TV Washington as news- operations. WQt1E(FM) New Orleans. Va., joins WGSO(AM)- man. Jim Sharon, with KYND(FM) Houston, Pete Moraga, with KNX-AM -FM Los A. Slottag, news director, WKAI- WLtF(FM) Baltimore as operations KMEx -TV there as director Ernest joins Angeles, joins Ill., joins wxcL(AM) director. and public affairs. Roberto Cruz, AM-FM Macomb, of news Peoria, Ill., as newsman. Evan Thompson, business manager, interim news editor, KMEX-TV, appointed with news staff, KLNG(AM) KTLA(TV) Los Angeles, appointed direc- managing editor and anchorman. Mary Cassidy, staff of Senator tor of financial planning and administra- William L. Vance, assistant news direc- Omaha, joins Washington Carl T. Curtis (R-Neb.) as press secre- tion. tor, KYw-TV Philadelphia, joins WJAR- tary. Penny Pinsker, editorial research as- AM-TV Providence. R.I., as news director. reporter, KTAR -TV Phoenix, sociate, woa(AM) New York, appointed Bill McGowan, producer and anchorman, John Culea, assumes additional post, anchorman, 6 community relations coordinator. WXEX -TV Petersburg -Richmond, Va., ap- PM News. Henry F. Lockhart, reporter and com- pointed news director. munity relations director, WREC -TV Stan Opotowsky, television assignment Memphis, appointed assistant public editor, ABC News, New York, appointed Cable affairs director. assistant assignment manager, ABC Robert Sewak, VP News, New York. in charge of sales, Programing Howard S. Williams, editorial director, Petra Cablevision Corp., Central Islip, Othur V. Oliver, Midwestern sales repre- KNxT(TV) Los Angeles, elected chairman, California Freedom of Information Com- N.Y., named direc- sentative, Screen Gems, joins Paramount tor of sales and Television Sales, Hollywood, as South- mittee. Committee is statewide organiza- tion that represents all media groups. marketing, cable di- eastern division manager. vision, Teleprompter Kati Marton, reporter -producer, National Ward Johnson, with noncommercial Corp., New York. Public Radio, Washington, joins WCAU -Tv WILL -TV Urbana, Ill., joins noncom- Philadelphia as general assignment re- W. A. Gossett, with mercial KvIE(Tv) Sacramento, Calif., as porter. Harmon & Co., director of program operations. He VP. John Gardner, announcer-reporter, Denver, named succeeds Arthur Irons, who resigns to Mr. Sewak Harmon operates WEMP(AM) Milwaukee, joins WITI -TV establish own film and photography firm. CATV systems in Estes Park, Colo., and there as weekend anchorman and general Roland A. Morales, with U.S. Agency St. Albans and Nitro, both West Virginia. for International Development, El Salva- assignment reporter. Ron Davis, news with Television Cable dor, joins KVIE as producer- director. director. WLIP-AM -FM Kenosha, Wis., and Arthur C. Hutzler, Jymmie Turner, news writer, WGPR(FM) Co., Myrtle Beach, S.C., joins Hawkeye Jerry Boulding, formerly with WWRL Detroit. join WITt -TV as general assign- Communications Inc., Des Moines, (AM) New York, appointed program di- ment reporters. Roy Boyle, sports direc- Iowa, CATV operator, as VP- engineer- rector, wooK(AM) Washington. tor, WBAY -TV Green Bay, Wis., joins ing. Frank P. Cummins, program director, Wm-TV as sportscaster. Tom LaFourcade, manager, Pueblo WJAC -TV Johnstown, Pa., since 1949, re- Joseph E. Foster, reporter and assign- Cablevision, Pueblo, Colo., joins Pen- tires. He is succeeded by James M. Ed- ment editor, wsIX -TV Nashville, joins insula TV Power, Sunnyvale, Calif., as

Broadcasting Feb 26 1973 71 general manager. Both companies are woe -AM -FM Washington, retires after 43 zinc and book publishing, is owner of 11 subsidiaries of FCB Cablevision, Irvine, years with station. radio and television stations. He is sur- Calif. vived by his wife, Mildred, and one William H. Edmonson Jr., principal engi- Allied Fields daughter. Edwin Coveny, 72, VP and neer, Warren Braun Consulting Engi- Eugene P. Kopp, assistant director in Carleton neers, Harrisonburg, Va., appointed sales manager of Los Angeles sales office, John charge of administration, United States 26 retire- manager, ComSonics Inc., newly formed Agency, Washington, ap- Blair & Co. for years until his Information ment in 1963, died in Palm Springs, Harrisonburg CATV technical services pointed deputy director. He is succeeded firm. P. Lloyd, former Utah Calif., on Feb. 10. He is survived by his by Sherman wife, Jacque, and three sons, Burke E., congressman. Equipment & Engineering Carleton C. and Richard C., who is VP Edward J. Kuhlmann, general counsel, and sales manager of Blair Television's Herb Schubarth, chief engineer, KBTV- Cable Information Center, Washington, station division /CBS group in New York. VP. and Polivy, (Tv) Denver, named joins Renouf, McKenna Tim Holt, 54, former western film star communications law firm, as Suchet Potewirantananond, with Ray- Washington WEBC(FM) Oklahoma partner. and sales manager, theon Semiconductor, Mountainview, City, died Feb. 15 at Shawnee Medical Calif., joins Communications Transistor Adrien R. Auger, attorney, common car- Center, Shawnee, Okla. He is survived Corp., San Carlos, Calif., as senior engi- rier bureau, FCC, appointed chief, bu- by his wife, Birdie, one daughter and neer in RF transistor development. reau's legal and tariff branch. Mr. Auger three sons. Howard D. Bartlow, senior engineer, succeeds Peter M. Andersen, assigned to Evelyn F. Burkey, 62, executive director, TRW Semiconductor, Redondo Beach, bureau's task force on AT&T rate case. Writers Guild of America East, New Calif., and Lee B. Max, senior engineer, Samuel Miller and Mark E. Fields, Wash- York, from 1954 until her retirement Avco Electronics, Cincinnati, join CTC ington attorneys, announce their associa- last June, died Feb. 19 in Eastern Long as senior engineers. CTC is producer of tion in firm of Miller and Fields, en- Island hospital, Greenport. Miss Burkey semiconductor devices for communica- gaged in practice of administrative law. also had been secretary of New York tions industry. William Techtmann, servicing specialist, chapter of Academy of Television Arts William W. Montgomery, with Glenview, Nielsen Television Index, Chicago, ap- and Sciences. She is survived by her Ill. office, Telemation Inc., appointed pointed client service executive. sister, Mrs. Margaret K. Gazza. regional broadcast sales manager, West Ivan Sanderson, 62, author- naturalist who Coast, with headquarters in Los Angeles. Deaths had conducted number of programs on John D. Albee, manager, Northeast radio and television, died of cancer Feb. district, Anaconda Wire and Cable Co., Fred Bohen, 77, chairman of the 19 in Columbia, N.J. His television pro- telecommunications division, New York, gram, The World is Yours, was said to appointed to additional post, manager, board of Meredith Corp., Des Moines, be the first regularly scheduled color show Midwest district. in 1951. Iowa, died Feb. 17 on CBS -TV R. Brent Judd, with engineering depart- at Good Samaritan David Woodling, 41, freelance an- ment, KFMB -TV San Diego, joins San hospital, Phoenix, nouncer in Minneapolis -St. Paul area, Diego commercial Diego Video, San following a long ill- died Feb. 15 of cancer. For 10 years producer, as chief engineer. ness. Mr. Bohen was he was associated with Malrite Broad- Ernest Hall, operations supervisor, Vid- named president and casting Co. with programing responsi- tronics Co., Hollywood, appointed man- chairman in 1929, bilities for woos (AM) Mt. Clemens, ager, syndication department. relinquishing the Mich., and KEEP -AM -FM Minneapolis -St. Samuel E. Newman, supervisor of TV former position in Paul. He is survived by his wife, Norma, transmitters and technical maintenance, 1966. Meredith Corp., along with maga- two daughters and one son.

For the Record®

As compiled by BROADCASTING Feb. 14 Abbreviations: Alt.-alternate. ann.-announced. antenna. ERP- effective radiated power. khz -kilo- through Feb. 20, and based on filings, ant.- Antenna. aur.-aural. aux.-auxiliary. CAN hertz. kw- kilowatts. LS-local sunset. mhz -mega- -community antenna television. CH- critical hours. hertz. mod. -modification. N- night. PSA- presun- authorizations and other FCC actions. CP-construction permit. D -day. DA-directional rise service authority. SCA- subsidiary communi- cations authorization. SH- specified hours. SSA - special service authorization. STA-special tem- porary authorization. trans.- transmitter. TPO- transmitter power output. UHF- ultra high fre- quency. U-unlimited hours. VHF-very high fre- EDWIN TORNBERG quency. vis.- visual. w- watts. .- educational. HAAT -height of antenna above average terrain. CARS-community antenna relay station. & COMPANY, INC. Existing TV stations Final actions FCC denied request by Anthony R. Martin -Tri- Negotiators For The Purchase And Sale Of gone of Champaign, IB., for review of Broadcast Radio And TV Stations CATV Bureau ruling of March 16 1972 denying com- plaint that Illinois stations -'tV*CIA and w TV, both Champaign; WAND -TV Decatur, and Appraisers Financial Advisors WICS -TV Springfield, had violated fairness doc- trine by broadcasting advertisements for Illinois New York -60 East 42nd St., New York, N.Y. 10017. 212-687.4242 Power Co. advocating increased use of electrical energy. Action Feb. 14. West Coast -P.O. Box 218, Carmel Valley, Calif. 93924. 408-375-3164 FCC denied appeal by Appalachian Research East Coast --1000 Chesapeake Drive, Havre de Grace, Md. 301 -939 -5555 and Defense Fund from Broadcast Bureau ruling of Dec. 8, 1971, that section 315 -fairness doctrine obli- gations do not apply to Mountaineer Sports Net- work. Action Feb. 14.

Broadcasting Feb 26 1973 72 as William B. Ray, chief, complaints and compli- close of further prehearing conference to be held alt. -main trans., I kw, DA -N, aux. trans. Action ance division, informed Accuracy in Media Inc. that Friday, April 27 (Doc. 19668). Action Feb. 13. Feb. 8. no further commission action is warranted on Administrative Law Judge Frederick W. Dennis - WACY Kissimmee, Fla. -Chief, complaints and complaints that National Public Affairs Center for ton in Iowa (Burns, Rieke and Voss Associ- Television, Public Broadcasting Service and WNET- City compliance division, informed Carmen C. Riherd. violated ates and Braverman Broadcasting Co.), AM pro- candidate for city commissioner in Kissimmee, that (TV) New York fairness doctrine in pre- ceeding, denied by Burns, Voss senting certain programs critical of administration's petition Rieke and licensee of station had not failed to act reasonably Associates for further hearing in by faith in coverage of campaign- Ann. Vietnam policies. Ann. Feb. 13. proceeding; and in good separate action, granted petition by Burns, Rieke Feb. 16. KGTV(TV) San Diego-Chief. comolaints and and Voss Associates to amend application to show compliance division, notified Alex Leondis, chairman new business position assumed by Gene W. Shep- WLTO Miami -FCC, in response to request by of Voters Organized to Think Environment, that ard and new financial statement for Robert B. M- CMQ Corp.. Miami. set aside staff action of Nov. station had not violated fairness doctrine in dealing Dowell; amendment is accepted subject to the con- 1, 1972, granting application of Radio WLTO Inc.. with request for opportunity to respond to inter- dition that proposed amendment insofar as It re- licensee, to change call letters to WCMQ. It also view on ballot proposition. Ann. Feb. 16. lates to Mr. McDowell's financial statement is not set aside action denying objection of CMQ Corp. to part of record herein; by separate action ordered change and sustained CMQ Corp.'s initial objec- San Broadcast Bureau KPiX(TV) Francisco- that subscribed Braverman exhibit 2, and tions. Action Feb. 14. granted CP to install aux. ant. at main trans. and copy of letter of Dec. 30, 1972 from Donald L. Markley to ant. location; conditions. Action Feb. 12. WILY Hoffman, 111.- Chief, complaints and com- Federal Aviation Administration and endorsement division. denied fairness complaint by Her- Barbara, Broadcast Bu- identified Braverman ex- pliance KEYT(TV) Santa Calif.- contained thereon, are as schel Kasten. member of board of trustees of Kas- reau granted license covering changes; granted 2A and 5 and are received in hibits respectively Junior College, against station. Mr. Kasten license covering old main trans. as evidence: received in evidence Burns, Rieke and kaskia utilization of alleged that WILY has broadcast false and mis- alt. main trans. Action Feb. 12. Voss exhibit 10: dismissed motion (given orally) leading editorials containing personal attacks against by Braverman for summary judgment; closed WFLA-TV Tampa, Fla.- Broadcast Bureau him. Ann. Feb. 16. granted license covering changes; granted license record and set certain procedural dates (Dos. Actions Feb. 12 13. covering utilization of former main trans. as aux. 19596-7). and WSER Elkton, Md.- Broadcast Bureau granted at main ant. location; granted mod. of license cov- Administrative Law Judge Lenore G. Ehrig in license covering use of former main trans. as aux. ering decrease in aural ERP to 30.2 kw. Action Jacksonville, Ala. (Jacksonville Broadcasting Co. trans. Action Feb- 15. Feb. 12. and University Broadcasting Co.), AM proceeding. WGTR Natick, Mass.- Broadcast Bureau grant- WAVE -TV Louisville, Ky.-Broadcast Bureau granted motion by Broadcast Bureau and ordered ed license covering new station; studio and remote install precise frequency control University to answer Bureau's interrogatories im- control location 24 West Central Street. Action granted CP to rules, Feb. mediately. As provided by failure to submit Feb. 15. equipment. Action 12. full and responsive answers will result in findim of WSMW-TV Worcester, Mass. -FCC denied re- fact adverse to University (Dos. 18899 -' i t ), WBMB West Branch, Mich. -Broadcast Bureau quest by William E. Erickson for commission re- Action Feb. 8. permitted remote control. Action Feb. 15, view of Broadcast Bureau ruling of April 13. 1972. Law Judge Lenore G. Ehrig in that WSMW-TV did not violate personal- attack Administrative WJJZ Mt. Holly. N.J. -Broadcast Bureau granted Jacksonville. Ala, (Jacksonville Broadcasting Co. license covering aux. trans. Action Feb. 13. rule. Action Feb. 14. and University Broadcasting Co.), AM proceeding. KMSP -TV Minneapolis -FCC, in response to granted oral motion by Broadcast Bureau. concurred WROW Albany, N.Y,- Broadcast Bureau granted request by Midwest Radio -Television Inc. (WCCO- in by Jacksonville, and dismissed with prejudice CP to change ant.-trans. site to Wemple Road and TV) Minneapolis. stayed commission order re- application of University for failure to prosecute Weisheit Road, at New York thruway, Albany; leased Dec. 21, 1972, deleting condition imposed by (Dos. 18890 -900). Action Feb- 13. make changes in ant. system; condition. Action review board in authorizing relocation of tower and Feb. 14. ant. of KMSP -TV. Action Feb. 14. Acting Chief Administrative Law Judge Lenore G. Ehrig in Bay Saint Louis, Gulfport and Mc- KTOW Sand Springs, Okla.- Broadcast Bureau WNJU-TV Linden, N.J.- Broadcast Bureau per- Comb, all Mississippi (Michael D. Haas, et al.), permitted remote control. Action Feb. 14, mitted remote control from 1020 Broad Street, AM proceeding. granted joint motion by Mr. Haas, Pittsburgh Bureau granted li- Newark, Feb. 12. KQV -Broadcast NJ. Action Gulf Broadcasting Co. and HWH Corp. and con- cense covering alt -main trans. Action Feb. 12. WABC -TV New York -FCC granted application tinued presently scheduled procedural dates and of American Broadcasting Co., licensee for CP to continued without date hearing now scheduled for KDKA Pittsburgh -Broadcast Bureau granted li- install alt. main trans. at main trans. and ant. loca- March 5 (Does. 19465 -7). Action Feb. 14. cense covering use of former main trans. as alt. Action Feb. 12. tion. Action Feb. 14. Administrative Law Judge Byron E. Harrison in WPTZ(TV) North Pole, N.Y. -Broadcast Bureau Miami (United Broadcasting Co. of Florida Inc.), KQIN Burlen, Wash- Broadcast Bureau granted granted CP to install aux, ant. at main trans.-ant. AM proceeding, dismissed as moot motion by mod- of license covering operation of trans. by re- location. Action Feb. 12. United for order to permit inspection of tangible mote control from main studio location 148 B things and their operation (Doc. 19664). Action WLWD -TV, Dayton, Ohio -FCC denied request Feb. 8. by American Vegetarian Union, Akron, Ohio, for review of FCC staff ruling denying Union's fairness Administrative Law Judge Chester F. Naumo- doctrine complaint against WLWD -TV. Action wicz Jr. in Santa Cruz and Aptos -Capitola, both Feb. 14. California (St. Cross Broadcasting Inc. and Pro- gressive Broadcasting Co.), AM proceeding, sched- WJET -TV Erie, Pa.- Broadcast Bureau granted 19506). CP to make changes in transmitting equipment. uled conference for Feb. 26 (Dos. 19503. 13. Action Feb. 12. Action Feb. Judge Chester F. Naumo- 000 WSPA -TV Spartanburg, S. C.- Broadcast Bureau Administrative Law granted license covering utilization of formerly wicz Jr. in Indianapolis, Omaha and Vancouver, licensed main trans, as aux. trans. at main trans- Wash. (Star Stations of Indiana Inc., et al.), AM ant. location. Action Feb. 12. and FM proceedings, granted motion by Star and corrected record as specified (Dots. 19122 -25). in WBAP -TV Dallas -Chief. complaints and com- Action Feb. 8, 1St pliance division, informed Edward C. Fritz, Texas Committee on Natural Resources, that station ap- parently has been meeting fairness obligations in Other action Turntables presentation of views on Trinity River Navigation ® Review board in Tallahassee and Quincy, both Project. Ruling noted that issue is continuing one Florida, AM proceeding, granted appeal by B.F.J. and that while there seemed to have been more air Timm from ruling by administrative law judge and time provided for pro views than for con, to date, denying Mr. Timm's request concerning broadcast it did not seem from balance that licensee's judg- record of competing applicant Charles W. Holt, ment was unreasonable. Ann. Feb. 16. Proceeding involves mutually exclusive AM applica- Accessories WKOW -TV Madison, Wis.- Broadcast Bureau tions of Mr. Holt, Mr. Timm, Tallahassee and Tal- granted CP to change ERP to 871 kw vis., 174 kw quin Broadcasting Co., Quincy (Dots. 19445 -7). aur. Action Feb. 12. Action Feb. 15.

on & 16' TURNTABLES Actions motions Existing AM stations 12" Administrative Law Judge Ernest Nash in matter of revocation of license of United Television Co. Applications TONEARMS of New Hampshire for WMUR(TV) Manchester, N.H., etc., on petition of Broadcast Bureau, post - KBIS Bakersfield, Calif. -Seeks mod. of CP EQUALIZED PREAMPS poned hearing to April 9 (Dos. 19336 -8). Action to make changes in directional radiation pattern. Feb. 13. Ann. Feb. 15. Administrative Law Jude James F. Tierney in KRED Eureka, Calif. -Seeks CP to decrease CARTRIDGES New York (WPIX Inc. PIX(TV)] and Forum N power to 1 kw with non-directional ant. and Communications inc.), proceeding, granted mo- change ant.-trans. site to 2.5 miles south of Eureka. FURNITURE tion by WPIX to amend application to reflect cur- Ann. Feb. 14. rent interim ownership information concerning parent and affiliated companies; by separate action WLCY St. Petersburg, Fla -Seeks CP to specify granted supplemental motion by Forum to amend MEOV's on N DA pattern. Ann. Feb. 14. application to reflect change in occupation of one WNRJ Gainesville, Ga. -Seeks CP to increase of principals (Dots. 18711 -2). Action Feb. 13. tower height. Ann. Feb. 15. WPJD Daisey, Tenn. -Seeks mod. of license to New AM change station location to Soddy-Daisy. Ann. Feb. EAST stations 15. 716 JERSEY AVENUE GLOUCESTER CITY, N. J. 08030 Start authorized KNUZ Houston-Seeks CP to increase tower PHONE- (609) 456 -1716 height. Ann. Feb. 14. WKAO Boynton Beach, Fla. -Authorized pro- WEST 1 -D. Jan. gram operation on 1510 khz, kw Action 1568 NORTH SIERRA VISTA 19. Final actions FRESNO, CALIF. 93703 WOWW Naugatuck, Conn. -Broadcast Bureau PHONE: (209) 251 -3008 Actions on motions granted mod. of license covering change of cor- porate name to Sound Communications Corp. A subsidiary of Administrative Law Judge Basil P. Cooper in Action Feb. 8. Connellsville, Pa. ( Connellsville Broadcasters Inc.), CCA ELECTRONICS CORP. AM proceeding, continued evidentiary hearing now WNDB Daytona Beach, Fla,- Broadcast Bureau scheduled for March 26 to date to be announced at granted license covering use of formerly licensed

Broadcasting Feb 26 1973 73 Southwest 153d Burlen, Wash., DA -D; conditions. Dixon, vice president (9 %), et al. Mr. Smith owns Starts authorized Action Feb. 6. Smith & Hardy, Jacksonville law firm. He also is partner in R. M. Smith Investment Co., real estate KLRE(FM) Little Rock, Ark.- Authorized pro- Initial decision investment firm in Jacksonville. Mr. Dixon, senior gram operation on 90.5 mhz, ERP 3.6 kw, HAAT VP of Tucker Wayne & Co.. Atlanta advertising 265 ft. Action Jan. 30. Administrative Law Judge Chester F. Naumo- firm, owns 30% of WHSL(AM) -WWIL(FM) Wil- KAHS(FM) Arcata, Authorized pro- wicz Jr. proposed. in initial decision, denial of mington. N.C. He also owns 12% of Calif.- WRMA(AM) gram on 91.5 mhz, TPO 10 w. Action application of Star Stations of Indiana Inc., for Montgomery, Ala. Ann. Feb. 8. operation renewal of license of WIFE(AM) Indianapolis. Jan. 10. Judge Naumowicz recommended grant of compet- Jacksonville, Fla.- Diamond T Coal and Realty KIMI(FM) Keokuk, Iowa Co. Seeks 107.3 mhz, 100 kw. HAAT 569 P.O. -Authorized program ing application by Indianapolis Broadcasting Inc. ft. operation on 95.3 mhz, 3 address 1110 Peach Street, Somerset. ERP kw, HAAT 235 ft. for WIFE(AM) facilities. At same time, Judge Pa.. 15501. Action Jan. 30. Naumowicz proposed granting application of Star Estimated construction cost $121.553; first-year Stations of Indiana for WIFE -FM, and renewal operating cost $109,800; revenue $120,000. Prip- KWCL -FM Oak Grove- La.- Authorized program applications by Central States Broadcasting inc. for cipals: Dominic Berlanti, president (50 %). Rich- operation on 96.7 mhz, ERP 3 kw, HAAT 300 ft. KOIL -AM -FM Omaha and Star Broadcasting Inc. ard A. Berlanti, vice president (17 %), et al. Domi- Action Jan. 30. nic Berlanti is for KTSN Vancouver, Wash. All licensees are president of Ma -Ro Mining Co., WNNN(FM) Canton, N.J. -Authorized program Somerset. Richard A. Berlanti is partner in wholly owned by Star Stations Inc. Ann. Feb. 14. Tri- operation on 101.7 mhz, ERP 3 kw, HAAT 300 ft. County Leasing Co., Somerset. Ann. Feb. 13. Action Jan. 15. Actions on motions *West Palm Beach, Fla.- Bascomb Memorial WETD(FM) Alfred, Authorized program Broadcasting Foundation inc. Seeks 89.5 mhz, 20.5 N.Y.- operation on 91.3 mhz. Action Jan. 16. Administrative Law Judge Byron Harrison in kw. HAAT 183 ft. P.O. address 105 Southeast Miami (United Broadcasting Co. of Florida Inc.), Second Avenue, Suite 1300, Miami 33131. Estimated WPSA(FM) Paul Smiths, N.Y. -Authorized in matter of renewal of license of WFAB, dis- construction cost $30,260; first -year operating cost program operation on 89.1 mhz. Action Jan. 10. missed as moot motion by United for order direct- $4,300; revenue none. Principals: Holt Maness, WQED -FM Pittsburgh-Authorized program ing Broadcast Bureau to produce certain docu- president, et al. Ann. Feb. 15. ments and things for inspection and copying (Doc. operation on 89.3 mhz, ERP 43 kw. HAAT 500 ft. 19664). Action Feb. 13. Danville, Ind.- Danville Broadcasting Co. Seeks Action Jan. 23. 107.1 mhz, 3 kw. HAAT 300 ft. P.O. address 611 KTJV program Administrative Law Judge Bryon E. Harrison in Ridge Avenue, Greencastle, Ind., 46135. Estimated -FM Huron, S.D. -Authorized operation 92.1 3 185 Harlan, Ky. (Eastern Broadcasting Co. and Radio construction cost $32.703: first -year operating on mhz, ERP kw, HAAT ft. cost Action Jan. 30. Harlan Inc. [WHLNI), AM proceeding, granted $24,060; revenue $40,000. Principals: Charles R. and petition by Eastern to amend application to submit Maudena J. Banks (each 50 %). Mr. Banks is KTSU (FM ) Houston -Authorized program reports of most recent community surveys, deter- former owner of WNON(FM) Lebanon and operation on 90.9 mhz. Action Jan. 10. mination of problems and programs proposed which WXTA(FM) Greencastle. both Indiana. with Mrs. Banks WFFV(FM) Front Royal, Va.-Authorized pro- deal those problems (Does. 19614 -5). Action is bookkeeper for those stations. Ann. Feb. 13. Feb. 13. gram operation on 99.3 mhz, ERP 3 kw, HAAT Shreveport, La.- Centenary College of Louisi- 300 ft. Action Jan. 17. Administrative Law Judge Forest L. McClenning ana. Seeks 91.3 mhz, 10 w. HAAT 100 ft. P.O. in Denver (Action Radio Inc.), in matter of re- address Centenary Boulevard & KDUX(FM) Ocean Shores, Wash.- Authorized Kings Highway, program 104.7 mhz, 48 newal of KTLK, dismissed motion by Broadcast Shreveport 71104. Estimated construction cost operation on ERP kw, HAAT 155 ft. Action Jan. 26. Bureau for production of documents; by separate $3,868; first -year operating cost $600; revenue none. action granted motion by Action Radio for pro- Principals: John H. Allen, president, et al. Ann. duction of witness' statements and directed Broad- Feb. 8. Final actions cast Bureau to furnish to counsel for Action Radio Inc. no later than Feb. 17 (Doc. 19274). Actions 'Waterville- Me.- Mayflower Hill Broadcasting 'Travis Air Force Base, Calif. -Vanden High Feb. 13 and 14. Corp. Seeks 88.7 mhz, TPO 10 w. HAAT 73 ft. School. Broadcast Bureau granted 91.5 mhz, 36 w. P.O. address Roberts Union, Colby College, Water- HAAT minus 39 ft. P.O. address Markley Road Fine ville 04901. Estimated construction cost $2.364; and Deronde Drive, Travis A.F.B. 94535. Estimated first -year operating cost $2,250; revenue none. Prin- construction cost $3,295; first-year operating cost WEXT West Hartford, Conn. -FCC ordered cipals: Matthew L. Powell, president, et al. Mr. $600; revenue none. Principals: Charles W. Juhl, Grossco Inc., former licensee of WEXT to forfeit Powell is student at college. Ann. Feb. 8. principal of school, et al. Action Feb. I. $3,000 for repeated violations of rules and Com- munications Act by inaccurately logging duration Buie's Creek, N.C.-Campbell College Inc. Seeks Farmington Me.- Franklin Boardcasting Corp. 90.1 mhz, 3 kw. 105 of commercials and by failing to give required HAAT ft. P.O. address c/o Broadcast Bureau granted 99.3 mhz, 1.5 kh. HAAT Norman Wiggins, Buie's Creek 27506. Estimated 402 ft. P.O. address Box 590, Farmington 04938. sponsor identification of 14 commercials. Action construction Feb. 14. cost $28,221; first -year operating cost Estimated construction cost $23,920: first -year oper- $15,000; revenue none. Principals: Norman A. ating cost $4,808; revenue S5.000. Franklin Broad- Call letter application Wiggins, president, et al. Ann. Feb. 15. casting is licensee of WKTJ(AM) Farmington. *Dayton. Ohio -Northridge Local School Principals: Elden H. Shute Jr. (95.9 %), et al. Mr. District Shute was formerly minority stockholder in WEEF Highland Park, 111. -Seeks WVVX. Board Seeks 88.1 mhz, w. WKTQ- of Education. TPO 10 South HAAT 105 ft. P.O. address 5120 North Dixie Drive, (AM) Paris, Me. Action Feb. 8. Call letter action Dayton 45414. Estimated construction cost $4.555; Huntsville, Tex. -Sam Houston State University. first -year operating cost revenue none. Prin- granted KJFJ Webster City, Iowa- Granted KQWC. $1,292; Broadcast Bureau 89.3 mhz, 13.4 w. HAAT cipals: Hugh C. Sauer, superintendent, et al. Ann. 217 ft. P.O. address Department of Speech & Feb. 15. Drama, Sam Houston University, Huntsville 77340. Designated for hearing Estimated Greenville, Tex. -Richard I. Kearley Jr. Seeks construction cost $9,225; first -year operat- ing cost $57,815 (includes several faculty members' KRLA Pasedena, Calif. -FCC authorized oral 93.5 mhz. 3 kw. HAAT 300 ft. P.O. address 11046 argument in response to appeals from review board Aladdin Drive. Dallas 75229. Estimated construction salaries, etc.); revenue none. Principals: Gaddis Geesli9.n, dean decision by six of nine competing applicants for cost $24,965; first -year operating cost $41,860; reve- of College of Fine Arts, et al. Action facility on 1110 khz, to replace KRLA Pasadena. nue not indicated. Principals: Mr. Kearley is presi- Feb. Board, on May 26, 1971, denied all of applications dent and owns 54% of KCIR(FM) Corsicana, except that of Orange Radio Inc.. Fullerton. Calif. Tex. He also owns 4% of WTVY -AM -FM Dothan, Actions on motions (Does. 15752, 15754-6, 15758, 15762, 15764-6). Ala.. and WCWB -TV Macon, Ga. He is account Applications for review filed by Charles W. Jobbins executive with Capital Syndications Inc., Dallas. Administrative Law Judge Frederick W. Dennis - and Topanga Malibu Broadcasting Co. were denied. Ann. Feb. 5. -ton in Ogallala, Neb. (Industrial Business Corp. Action Feb. 13. and Ogallala Broadcasting Co.), FM proceeding, Midland, Tex. -Midland Broadcasting Co. Seeks granted petition by Industrial Business Corp. to 102.1 mhz, 100 kw. HAAT 922 ft. P.O. address c/o amend application to supply additional information New FM stations Parker M. Humes, Box 4607. Midland 79701. Esti- concerning stockholders (Does. 19559 -60). Action mated construction cost $103,098; first -year operat- Feb. 13. Applications ing cost $37,500; revenue $41,100. Principals: Wen - dell Mayes Jr. (90 %. individually and as executor Administrative Law Judge Millard P. French in Jacksonville, Fla. -Bold City Broadcasting Co. of estate of Wendell W. Mayes). Mr. Mayes is William and Matewan, both West Virginia (Harvit Seeks 107.3 mhz, 100 kw. HAAT 312 ft. P.O. ad- president and owns 50% of Pioneer Broadcasting Broadcasting Corp. and Three States Broadcasting dress 1301 Gulf Life Drive, Jacksonville 32207. Co., Austin. Tex., licensee of KNOW(AM) Austin Co.), FM proceeding, anted joint motion by Estimated construction cost $52,100: first -year oper- and KVIC(AM) Victoria. both Texas. Midland parties for relief and withdrawn motion by Harvit ating cost $79,700; revenue $100,000. Principals: Broadcasting is licensee of KCRS(AM) Midland. to produce and motion by Three States to produce; Robert M. Smith Jr., president (40%), William W. Ann. Feb. 13. rescheduled hearing for Feb. 27 and rescheduled notification of witnesses to Feb. 16 (Does. 18456 -7). Action Feb. 7. SUBSCRIBER Chief Administrative Law Judge Arthur A. Glad- Please send stone in Fort Collins, Colo. (Gilroy Broadcasting SERVICE Co, and Beef Empire Broadcasting Co.), FM pro- ceeding, designated Administrative Law James 1 year $20 Judge F. Tierney to serve as presiding judge; scheduled 2 years $37.50 prehearing conference for March 13 and hearing Broadcastingi for April 24 (Does. 19681 Action Feb. 8. -2). The newsweekhe of broadcasting and allied arts 3 years $50 Judge Canada Add Per Year Administrative Law Byron E. Harrison in $4 Bethany, W. Va. and Paris, Ohio (Bethany College Foreign Add $6 Per Year and Calvary Christian College), noncommercial FM Name Mittel 1972-1973 Cable proceeding, accepted republication filed by Calvary Sourcebook and dismissed as moot alternative part of Broadcast $8.50 Bureau's motion to dismiss (Doa. 19573 -4). Action Company (If payment with Feb. 8. order: $7.50) Administrative Law Judge David I. Kraushaar in H Business Address 1973 Yearbook $14.50 Lexington Park and Leonardtown, both Maryland P Home Address (If payment with (Key Broadcasting Corp. and Sound Media Inc.), FM proceeding, on petition of Sound Media Inc., order: $13.50) canceled present deadline for filing proposed find- City State Zip Payment enclosed ings of fact and conclusions of law (Dots. 19410 -1). Bill me Action Feb. 7. Administrative Law Judge Chester F. Naumo- BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 wicz Jr. in West Palm Beach, Fla. (Guy S. Erway, et al.), FM proceeding, granted petition by Sun, Sand and Sea Inc. to appeal order released Jan. ADDRESS CHANCE: Print new address above and adult address label from a recent issue, or print old addres 30; deferred until such time as review board shall including zip code. Please allow two weeks for processing; mailing labels are addressed issues one or two in advance have acted on appeal of Sun, Sand and Sea, action

Broadcasting Feb 26 1973 74 Professional Cards

EDWARD F. LORENTZ JANSKY & BAILEY -Established 1926- COHEN and DIPPELL, P.C. CO. & ASSOCIATES Atlantic Research Corporation PAUL GODLEY Consulting Engineers CONSULTING ENGINEERS Shirley Hwy. at Edsall Rd. CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783 -0111 (703) 354 -2400 347-1319 Washington, D.C. 20004 12011 746 -3000 Phone: Washington, D. C. 20005 Member AFCCE Member AFCCE Member AFCCE ,Member AFCCE

A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER ROBERT E. L. KENNEDY CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers 1302 18th St., N.W., 785 -2200 1771 N St., N.W. 296 -2315 2922 Telestar Ct. (7031 560 -6800 1242 Munsey Building Washington, D. C. 20004 WASHINGTON, D.C. 20036 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 (202) 347 -8215 Member AFCCF, Member AFCCE Member AFCCE Member AFCCE

EARL CULLUM, JR. A. SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS INWOOD POST OFFICE 2029 K 711 14th St., N.W. Street N.W. Radio Cr Television BOX 7004 Washington, D. C. 20006 Box 68, Airport Republic 7 -6646 International DALLAS, TEXAS 75209 12021 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 (214) 631 -8360 13011 827 -8725 14151 342 -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

VIR N. JAMES JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering Computerized Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road 9208 Wyoming Pl. Hiland 4 -7010 345 Colorado Blvd. -80206 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Washington, D. C. 20036 Phone: 216 -526-4386 KANSAS CITY, MISSOURI 64114 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

E. HAROLD MUNN, JR. ROSNER LAMB, INC. JOHN H. MULLANEY TERRELL W. KIRKSEY BROADCAST ENGINEERING Communications Consulting CONSULTING RADIO ENGINEER Consulting Engineer and Engineering 9616 Pinkney Court CONSULTANT 5210 Avenue F. Box 220 250 West 57th Street Potomac, Maryland 20854 Austin, Texas 78751 Coldwater, Michigan 49036 New York, New York 10019 301 - 299 -3900 Phone. 517-278-7339 (2121 246 -3967 Member AFCCE 15121 454 -7014

RALPH E. EVANS ASSOCIATES Consulting Radio Engineers AM- FM TV CATV - ITFS 3500 North Sherman Blvd. Service Directory MILWAUKEE, WISCONSIN 53216 Phone: 414 -442 -4210

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contad PRECISION FREQUENCY To Be Seen by 120,000 Readers MONITORING CO. - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians for Monitors Repaired 8 Certified -applicants Washington, D. C. 20036 am fm tv and facsimile facilities. 103 5. Market St. 445 Concord Ave. for availabilitles Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 12021 638 -1022 Phone (816) 524 -3777 Phone 16171 876 -2810 readers per copy. Phone: commission's first report and order adopted Oct. 5, 1972 in Doc. 19074, to change frequency to ch. Summary of broadcasting 285 (104.9 mhz); change studio and remote control location to Cumberland and Popplewell Streets. Compiled by FCC Jan. 31, 1973 Action Feb. 14. Not Total Total KSHE(FM) Crestwood, Mo.- Broadcast Bureau On air on air granted license changes in Licensed STA CP's on air CP's authorized covering main trans. and ant. and aux. ant.; granted license covering use of former main trans. and ant. for aux purposes Commercial AM 4,361 5 19 4,385 46 4.431 only. Action Feb. 12. Commercial FM 2.373 46 2,420 108 2.528 WHRL(FM) Albany, N.Y. -Broadcast Bureau Commercial TV -VHF 504 6 511 10 522 granted CP to make changes in ant. system: ERP Commercial TV -UHF 186 o 4 190 46 248 1.45 kw horiz., 1.35 kw vert.; ant. height 400 ft. Total commercial TV 690 10 701 56 770 horiz., 390 ft. vert. Action Feb. 12. Educational FM 540 0 26 566 83 649 KEBC(FM) Oklahoma City- Broadcast Bureau granted to change location to Educational TV -VHF 86 o 6 92 0 92 CP trans 9701 South Bryant Street; studio and remote control location to Educational 7V -UHF 122 o 9 131 5 137 826 Southwest 31st Street; install new trans. and Total educational TV 208 o 15 223 5 226 ant.; make changes in ant. system: ant. height 380 ft.; ERP 29 kw. Action Feb. 12. Special Temporary Authorization. WDVE(FM) Pittsburgh - Broadcast Bureau granted license covering new aux. trans. and ant. Action Feb. 12. on motion of Sandpiper Broadcasting inc. 'for dis- Spy Broadcasting Co., Plano, Ill.- Granted WTPM(FM) Aguadilla, Puerto Rico -Broadcast missal of Sun, Sand and Sea application; excused WSPY(FM). Bureau granted license covering changes: ERP 18 kw; ant. height, minus 205 ft. Action Feb. 6. from duty of presenting affirmative case on own Pikesville College, Pikesville, Ky.- Granted application pending further order (Does. 19601 -4). WQQZ(FM). WPXI(FM) Charleston, S. C.- Broadcast Bureau Action Feb. 8. granted license covering use of former main trans. Bay City Public School District. Bay City, Mich. Administrative Law Judge James F. Tierney in -FM. as aux. trans.; ERP 10 kw; got. height 360 ft. Washington (Pacifica Foundation) noncommercial -Granted WCHW Action Feb. 6. Port FM proceeding, denied petition by Pacifica to Port Huron Area School District, Huron, KNRO -FM Conroe. Tex.-Broadcast Bureau amend application to show amendments to articles Mich.- Granted WORW(FM). granted CP to use formerly authorized trans. and of incorporation filed with state of California in Associated Students of Montana Tech, Butte, ant., eight sections on new tower, for aux. purposes and May, 1971 18634). Action Feb. 14. April (Doc. Mont. -Granted KMSM -FM. only; ERP 36 kw; HAAT 150 ft.; remote con- trol from main studio 402 Simonton, Conroe. Other actions WOBR Inc., Wanchese, N.C.-GGranted WOBR- FM. Action Feb. 8. Review board in Lexington Park and Leonard - KAFM(FM) Dallas- Broadcast Bureau granted Tri Radio Broadcasting Inc., Ironton. Ohio - CP to install new town, both Maryland. FM proceeding. granted peti- Granted WITO(FM). trans. and ant.; make changes in tion by Sound Media inc., applicant for FM ch. ant. system: ERP 99 kw, ant. height 1,670 ft.; 249, Leonardtown, for extension of time through East Tennessee State University, Johnson City, remote control permitted. Action Feb. 14. Tenn. -Granted WETS(FM). Feb. 22 to file replies to petition to enlarge issues WJMA -FM Orange, Broadcast Bureau filed by Broadcast Bureau (Does. 19410 -11). Key Va.- Virginia Western Community College, Roanoke, granted license covering new FM. Action Feb. 12. Broadcasting Corp. is applicant for ch. 249 at Va.- Granted WVWR -FM. Lexington Park. Action Feb. 14. Review board in Carlisle. Pa., FM proceeding. Call letter applications in response to petition by WIOO inc., added issues Existing FM stations WCRT -FM Birmingham, Ala-Seeks WQEZ- in Carlisle case involving three mutually exclusive (FM). applications for FM (Does. 19468 -9, 19471). Issues are to determine basis of Cumberland Broadcasting Final actions WEEF -FM Highland Park, 111. -Seeks WVVX- Co.'s representations in application and amendments Broadcast Bureau granted following requests for FM. that land would be available to it on annual lease SCA's: KPSE(FM) San Diego; WFDR -FM Man- WLNR -FM Lansing. 111.-Seeks WLNR(FM). of $500: and whether Cumberland had misrepre- chester. Ga.: "WGTS -FM Takoma Park, Md.; sented or concealed facts in connection with costs KGBI -FM Omaha; WWOL -FM Buffalo, N.Y.; KJKL(FM) Shreveport, La. -Seeks KRMD -FM. involved in use of land proposed for trans. site. WHAL -FM Shelbyville, Tenn.: WTGM(FM) Nor- WSJS -FM Winston-Salem, N.C. -Seeks WTQR- Action Feb. 14. folk, Va. Action Feb. 14. (FM). Review board in Pittston, Pa. FM prodding, KAYN(FM) Tucson, Ariz. -Broadcast Bureau WEBN -FM Cincinnati-Seeks WEBN(FM). granted motion by P. A. L. Broadcasters inc.. ap- granted CP to install new ant.: make change in plicant for new FM on ch. 276A, Pittston. to cor- ant. system; ERP 25 kw; ant. height 135 ft. Action KNDR(FM) Chickasha, Okla. -Seeks KXXK- rect transcript of oral argument held on Jan. 16 Feb. 9. (FM). (Doc. 17885). in initial decision released June 8, 1971, Administrative Law Judge Jay A. Kyle pro- KCRI(FM) Helena, Ark. -Broadcast Bureau ac- Call letter actions posed denial of P. A. L. application. Action Feb. cepted data filed Feb. 2. in accordance with com- 14. mission's first report and order adopted Dec. 20, KPER(FM) Gilroy, Calif.-Granted KSND(FM). 1972, and released Dec. 27, 1972. in Doc. 19551. KFOX-FM Los Angeles -Granted KIQQ(FM). Rulemaking actions to change frequency to ch. 276 (103.1 mhz); ERP 3 kw. ant. height 260 ft. Action Feb. 14. KEDC-FM Northridge, Calif.-Granted KCSN- FCC proposed amendment of FM table of assign- KEWE(FM) Camarillo, Calif- Broadcast Bureau (FM). ments to assign to Wilmington, Ill.. ch. 288A; Many, granted license covering new station; ERP 3 kw; WMOP -FM Ocala. Fla.- Granted WFUZ(FM). La., ch. 296A; Moyock, N.C., ch. 221A; Lake Provi- ant. height 155 ft. Action Feb. 12. dence. La., ch. 224A; Newton. Miss., ch. 292A; KWAW(FM) Webster City, Iowa -Granted Bay Springs, Miss.. ch. 228A; York. Ala. ch. 257A; KABL -FM San Francisco -Broadcast Bureau KQWC-FM. granted CP to make changes in transmitting equip- Rehoboth Beach, Del., ch. 224A; Canton, Tex., ch. KWOC -FM Poplar Bluffs, Mo.- Granted KPBM- 244A: Brandon, Miss., ch. 249A; Southport, N.C., ment; install new ant.: make changes in ant. system: FM. ch. 296A; Harrison. Mich.. ch. 221A; Greenfield, ERP 100 kw horiz., 67 kw vert.; ant. height 940 ft.; Mo., ch. 228A, and Belhaven, N.C., ch. 221A. remote control permitted. Action Feb. 14. WTSV -FM Claremont, N.H. -Granted WECM- Interested parties may file comments by March 28 WSUB -FM Groton, Conn.- Broadcast Bureau (FM). and reply comments by April 6. Action Feb. 14. granted license covering new station; trans. loca- WIBQ -FM Utica, N.Y.-Granted WIBQ(FM). tion redescribed as 99 Briar Road: studio and FCC amended FM table of assignments to assign Hill WRNA(FM) Charlotte, N.C.- Granted WROQ- ch. 252A to Jesup Ga., for second class A assign- remote control 1064 Poquonnock Road; ERP 3 kw; (FM). ment; class B ch. 284 to Orleans. Mass., for first ant. height 275 ft. Action Feb. 9. FM assignment; ch. 228A to Midland, Mich., for WFAM(FM) Jacksonville, Fla.- Broadcast Bu- second FM assignment (Doc. 19525). Proposal to reau granted license covering new station; ERP 37 reassign ch. 240A from Kilgore to Gladewater, kw; ant. height 460 ft.; ant. height above ground Renewal of licenses, both Texas. which would have deleted Kilgore's 1015 ft. Action Feb. 8. only FM channel in order to give Gladewater first all stations FM channel, was denied. Action Feb. 14. WJCT -FM Jacksonville, Fla.- Broadcast Bureau granted license covering new station; ERP 70 kw; Broadcast Bureau granted renewal of licenses for Flint, Mich. -FCC proposed, in notice of rule - ant. height 460 ft.: condition regarding WJAX- following stations, co-pending aux. and SCA's making, amendment of FM table of assignments (AM) satisfied. Action Feb. 8. where appropriate: KALE Richland. Wash.: KMAC by assigning ch. 224A to Flint as fourth assign- San Antonio, Tex.; WABZ -AM -FM Albermarle, ment. Action Feb. 14. WYFL-FM Jacksonville. Fla.- Broadcast Bu- N.C.: reau granted license new WBGC Chipley, Fla.; WBMA Beaufort, N.C.; covering station; ant., side - WDBO Orlando. Fla.; WDSC -AM -FM Dillon, S.C.; Castalia and Sandusky, both Ohio -FCC pro- mounted atop 50 -foot guyed tower on roof of build- WEAT -FM West Palm Beach and WGTO Cypress posed amendment of FM table of assignments to ing; ERP 1.90 w.: ant. height 90 ft. Action Feb. 8. assign ch. 249A to either Castalia or Sandusky. Gardens. both Florida: WHPL Winchester, Va.; Action Feb. 14. WTAT -FM Melbourne, Fla. -Broadcast Bureau WIXE Monroe, N.C.; WJBW -FM Hampton, .S.C.: granted license covering new station; ERP 3 kw; WJJZ Mt. Holly, N.J.; WKBX Winston -Salem, ant. height 300 ft. Action Feb. 8. N.C.: WLUZ Bayamon, WNIK -AM -FM Arecibo. Call letter applications -FM Carolina WOLE WDAE -FM Tampa, Fla.- Broadcast Bureau WOLA and -TV Aguadilla, all Talley. Broadcasting Co.. Fort Madison, Iowa granted Puerto Rico: WPIK Alexandria and WXRA(FM) - CP to install new ant.; make change in ant. Woodbridge, both Virginia; WPYB Seeks KXGI -FM. system; ERP 25 kw; ant. height 480 Benson, N.C.; ft.; remote con- WREO -FM Ashtabula, Ohio; WRSG San German, trol permitted. Action 12. Kenyon College, Gambier, Ohio -Seeks WKCO- Feb. Puerto Rico: WSVM Valdese. N.C.; WTAT Mel- (FM). WLTL(FM) La Grange, 111.- Broadcast Bureau bourne, Fla.; WUNO San Juan and WVOZ Caro- Seacoast Broadcasting Co., Georgetown, S.C. granted CP to replace ant.; make changes in ant. line, both Puerto Rico; WWKO Fair Bluff, N.C.; Seeks WSHG(FM). - system; ant. height 70 feet. Action Feb. 14. WYAH -TV Portsmouth and WYPR Danville, both Virginia. Action Fcb. 12. WSWT(FM) Peoria, I11. -FCC denied request by Call letter actions Illinois Valley Communications Inc., former licensee of WSWT, for issuance of tax certificate under University of Arkansas, Fayetteville, Ark. Internal Revenue Code in connection with sale of Modification of CP's, Granted KUAF(FM). - WSWT to Mid -America Media Inc. Action Feb. 14. all stations Western Connecticut State College, Danbury, WJRS -FM Jamestown, Ky.- Broadcast Bureau Conn.- Granted WXCI(FM). accepted data filed Oct. 11, 1972, in accordance with Broadcast Bureau granted mod. of CP's for ex-

Broadcasting Feb 261973 78 ension of completion dates for following stations: any attempted gain of license by fraudulent means WWPT(FM) Westport, Conn. to May 26; WSAC to conform with Communications Act of 1934. Cable Fort Knox, Ky., to June 1; KPLC -TV Lake Charles, Amendment is effective March 28. Action Feb. 14. La., to Aug. 12; WCSG(FM) Grand Rapids. Final actions Mich., to June 3; WJPD -FM Ishpeming, Mich., to CATV Bureau granted following operators of August 20; KTRM Beaumont, Tex., to June 1. cable television systems certificates of compliance: Action Feb. 12. Ownership changes Rome Cable TV Co., Rome and Floyd, both WIGL(FM) Miami- Broadcast Bureau granted Georgia; Southwest Microwave Inc., Ozona, Tex.; mod. of CP to change ant. and transmission line; Applications Red Bank -White Oak TV Cable Co., Red Bank - EDP 100 kw; ant. height 460 ft.; remote control White Oak, Tenn.; Total Television of Santa Rosa permitted; conditions. Action Feb. 12. WJEF(AM) Grand Rapids, Mich. -Seeks assign- Inc., Santa Rosa, Calif.; CATV of Pennsylvania ment of license from Fetzer Broadcasting Co. to Inc., Rochester. Bridgewater, Beaver, Rochester WKLK -FM Cloquet, Minn. -Broadcast Bureau Northeastern Indiana Radio Inc. for $515,000. Sel- township, East Rochester, Vanport township, Free- granted mod. of CP to change trans. location to lers: John E. Fetzer, et al. Fetzer Broadcasting is dom and Monaca, all Pennsylvania; Raton TV Net- approximately 2 miles northeast of Cloquet; oper- licensee of WKZO(AM) Kalamazoo, WJFM(FM) work Inc., Raton, N.M.; Tele -Vue Systems Inc., ate trans. by remote control from 3 mile South Grand Rapids, WWTV(TV)- WWAM(AM) -WWTV- Marin, Sonoma county and Petaluma, all California; of city on Highway 33, Cloquet: change trans. and FM Cadillac and WWUP -TV Sault Ste. Marie, all Clear View Cable Systems Inc., Anselmo and Fair- ant.; make change in ant. system; ERP 3 kw; ant. Michigan. Buyers: John F. Dille Jr., prseident fax, both California; H -C-G- Cablevision Inc., height 300 ft. Action Feb. 8. (52 %). et al. Mr. Dilles is 52% owner of Truth Healdsburg, Cloverdale and Sonoma county, all Las Vegas, Albert John Williams and Jack M. Publishing Co., publisher of Elkhart (Ind.) Truth California; Carleton Signal Corp. dba Bisbee Reeder -Broadcast Bureau granted mod. of CP for and licensee of WSJV(AM) Elkhart, Ind. He is CATV, Bisbee and Cochise, both Arizona; Comm - extension of completion date for new station to also 52% owner of WTRC(AM)- WFIM(FM) Elk- co Inc., Sulphur, Okla.: Badger CATV, Ashland, Aug. 9. Action Feb. 8. hart, and is chairman of the board of Federated Wis.; Sleepy Eye CATV Inc., Sleepy Eye, Minn.; Media Inc., broadcast group owner. Northeastern Central California Communications Corp., Salinas WCTO(FM) Smithtown. N.Y.- Broadcast Bu- Indiana Radio is licensee of WMEE(AM) -WMEF- and Serra Village, both California. Action Feb. 13. extension of time reau granted mod. of CP for (FM) Fort Wayne, Ind. Ann. Feb. 9. CATV Bureau granted following operators of of completion date to Aug. 10. Action Feb. 8. WPAW(AM) East Syracuse, N.Y. -Seeks assign- cable television systems certificates of compliance: WYYD(FM) Raleigh, N.C.-Broadcast Bureau ment of license from Houston Broadcasting Co. to Teleprompter Cable Communications Corp., Mari- granted mod. of CP to change ant. and transmission Mars Hill Broadcasting Co. for anna, Fla.; Central California Communications 98 kw; height ft. Action Feb. 12. Benancio, line; ERI' ant. 925 John H. Houston, secretary, et a $ 1 500, e . Glenn Corp., San Calif.; Video Link Ltd. Car- H. Burdick. president (15 %), Robert Hazard michael! borough and Nemacolin, both Pennsyl- WSUM Parma, Ohio -Broadcast Bureau granted vania; mod. extension of completion date to (16 %), et al. Mr. Burdick is partner in Burdick's Cypress Cable TV of Kern County Inc., of CP for Kern, McFarland, Delano, Shafter and Wasco, all Aug. 1. Action Feb. 8. Sport Shop, North Syracuse. Mr. Hazard owns 50% of Hull- Hazard Construction Co., Syracuse, California. Action Feb. 13. KAGM(FM) Klamath Falls, Ore. -Broadcast N.Y. Ann. Feb. 5. Ceres and Stanislaus county, both California - Bureau granted mod. of CP for extension of time FCC authorized Ceres Cable Company to carry fol- 28. WBYB(AM) St. Pauls, N.C. -Seeks assignment of completion date for new station to Aug. lowing California signals at Ceres and in adjoining Action Feb. 6. of license from Duplin Broadcasting Co. to Barker Broadcasting Co. for $85,000. Sellers: Harry E. Stanislaus county{ within five mile radius con- W56AA Orocovis, Puerto Rico-Broadcast Bu- Kramer. president, et al. Buyers: Nancy C. and tiguous to Ceres;KTVU(TV) Oakland; KCRA -TV, reau granted mod. of CP to extend completion date Larry A. Barke (each 50 %). Mr. Barker, formerly KOVR(TV), KVIE(TV) and KTXL(TV), all of UHF translator to Aug. 14. Action Feb. 14. partime announcer at WKIN(AM) Kingsport, Tenn., Sacramento; KHBK-TV San Francisco; KXTV- is college student. Ann. Feb. 5. (TV) Stockton; and KLOC -TV Modesto. Opposi- WOKI Oak Ridge, Tenn.-Broadcast Bureau tions by Kelly Broadcasting, licensee of KCRA -TV granted mod. of CP for extension of completion WCID(AM) Juncos, Puerto Rico -Seeks transfer Sacramento and Great Western Broadcasting Corp., date to June I. Action Feb. 6. of control of Juncos Broadcasting Corp. from Car- licensee of television station KXTV(TV) Sacra- los M. Cordero (50% before, none after) to mento, were denied. Action Feb. 14. Aurelio L. Hernandez (none before, 50% after). Mr. Hernandez Wenona, Toluca and Minonk, all Illinois -FCC Translators Consideration: $50,000. Principal; authorized Tri- County Cable Televison Co. to carry is executive director, Dansas hospital, Ponce, Puerto following Illinois signals: WRAU -TV, WEEK -TV, Actions Rico. Ann. Feb. 5. WMBD -TV and WTVP(TV), all Peoria, and KNIT -AM -FM Abilene, Tex.-Seeks assignment WON -TV and WFLD-TV, both Chicago. Objection Broadcast Bureau granted licenses covering fol- of license from Key City Broadcasters Inc. to West by Midwest Television Inc., licensee of WMBD -TV, lowing VHF translators: KIOHV Lewis Point and Texas Media Inc. for $265,000. Seller: Robert C. questioning provisions of franchise. Tri- County's Dillingham, both Alaska; KI3KY Portage Creek, Sewell, vice president, et al. Buyers: Frank J. access availability, lack of statement concerning Alaska, and Dillingham. Action Feb. 13. Gerow (33 %), Page W. Nelson (33 %), et al. Dr. equal employment opportunity and network or Baylor College of program was denied. Nathrop, Colo.- Broadcast Bureau Gerow is assistant professor at syndicated exclusivity, Action K276AA owns 37% KZFM(FM) Corpus Feb. 14. granted CP for new FM translator to serve Salida Medicine and of on ch. 276 by Christi, Tex. Dr. Nelson also owns 37% of KZFM. Pryor, Okla. -FCC authorized LVO Cable Inc. and Buena Vista, both Colorado, Feb. 5. rebroadcasting programs of KVMN(FM) Pueblo, He is in private practice in Houston. Ann. to carry following signals at Pryor: KFSA -TV and Colo. Action Feb. 12. KAYE(AM) Puyallup, Wash. -Seeks transfer of KFPW -TV, both Fort Smith, Ark.; KGTO-TV control of KAYE Broadcasters Inc. from Hayden Fayetteville, Ark.; KODE -TV and KUHI -TV, both KO3DP and K13MA, both Scobey. Mont.- Board- none after) to Henry Perozzo Joplin, Mo.; and KOAM -TV Pittsburg Rana. Ob- for new VHF translators Blair (100% before, cost Bureau granted CP (none before, 100% after). (Company's stock jection by Leake TV Inc., licensee of KTUL -TV to serve Scobey on ch. 3 by rebroadcasting pro- in Washington and Tulsa, Okla., was denied. Action Feb. 14. Williston, N.D.. and on ch. ownership is under litigation grams of KMXD-TV outcome may affect application.) Principal: Mr. 13 rebroadcasting programs of KUMV -TV by Perozzo owns Gospel Radio Network, advertising Cable actions elsewhere Williston. Action Feb. 6. agency, and Hill Villa Forest Camp, campsite The following are activities in community- antenna 1C131CZ Glide, Ore. -Broadcast Bureau granted rentals, both in Tacoma, Wash. Ann. Jan. 30. television reported to BROADCASTING through Feb. 20. CP to change frequency of VHF translator from Reports include applications for permission to in- ch. 13 (210 -216 mhz) to ch. 7 (174 -180 mhz); stall and operate CATV's, changes in fee schedules change call sign to KO7KP. Action Feb. 14. Action and franchise grants. Franchise grants are shown in italica. W257AA Charlottesville Va.- Broadcast Bureau WVTS(FM) Terre Haute, Ind.-Broadcast Bu- granted license covering CP which authorized new reau granted assignment of license from William Clear Lake, Iowa -Omega Communications of FM translator. Action Feb. R. J. Kulinski to Raftis Broadcasting Inc. for $250,000. Indianapolis applied for franchise to city council. Buyers: Michael J. and Harold J. Raftis (each Firm proposes installation fee of $10 and monthly rate 50 %). Michael Raftis is account executive with of $6. Other action, all services WIFE(AM) Indianapolis. Harold Raftis previously Chaffee, Mo. -City council approved franchise owned department store in New Ulm, Minn. Action agreement with See -Mor Cable Television Co. Firm FCC amended commercial radio rules to prohibit Jan. 30. will pay city 5% of gross sales. Classified Advertising

Payable in advance. Check or money order only. -Stations for Sale, Wanted to Buy Stations, Employment Agencies and Business Opportunity Help Wanted Management Continued (Billing charge: $1.00) advertising requires display space. Copy: Deadline is MONDAY for the following Issue. Copy must be submitted by letter Agency Commission only on display space. Station Manager. Atlantic Seaboard AM daytimer in Monday's Flagship new communications wire; no telephoned copy accepted. rural area. station of or conglomerate. Attractive growth potential for the Replies to ads with a box number should be right man. Operational sales and programing experi- addressed to Box Number, c/o BROADCASTING, RADIO ence required. Send complete resume and salary re- 1735 DeSales St., N.W., Washington, D.C. 20036. L quiremenis to Joseph F. McInerney, Leisure Time Applicants: If tapes or films are submitted, please Help Wanted Management Communications, Inc., 120 East 71st St., New York send $1.00 to BROADCASTING for each package City, N.Y. to cover handling charge. Forward remittance photo, etc., Need manager for award winning news station in separately. All transcriptions, Southeast. Great opportunity for someone on the are sent at owner's risk. addressed to box numbers way up. Contact Bob Thorburn, Box 569, Carrollton, Help Wanted Sales any liability BROADCASTING expressly repudiates Ga. or responsibility for their custody or return. Salesman for fastest growing area in Southern Cali- Rates, classified listings ads: you are the the sales manager of If .#1 producer or fornia. Salary plus commission. Box B-180, BROAD- -Help Wanted, 40tí word -$5.00 minimum. a would per medium market contemporary operation and CASTING. -Situations Wanted, 304 per word -$5.00 minimum. like to move up to the sales manager's job at WSAR, -All other classifications, 504 -per word -$5.00 Fall River, Massachusetts, then you should contact minimum. me for an interview. WSAR is 5,000 Watts fulltime Superior retail sales representative needed for full - -Add $1.00 for Box Number per issue. with excellent coverage and strong ratings. If you time 5,000 watt AM in top 30 markets. Generous draw think you can qualify for this management oppor- against above average commission. Growing major Rates, classified display ads: tunity with a great incentive plan, then sell Norman market, major facility South. Send detailed ads) $25.00 per inch. group. -Situations Wanted (Personal Knight, President, Knight Quality Stations, 400 Com- billing, income history, resume to Box B -193, BROAD- -All others $40.00 per inch. monwealth Avenue, Boston, Mass. 02215. 617. 262.1950. CASTING. -5" or over billed at run -of -book rate.

Broadcasting Feb 26 1973 77 Help Wanted Help Wanted Situations Wanted Sales Continued Announcers Continued Management Continued

Sales manager. The best job in broadcasting. For Announcer sales. 24 Hour Country. Experienced. Send Operations Manager of top rated station looking for details write Box B -126, BROADCASTING. tape end resume. WYRL. Box 908, Melbourne, Fla. GM spot in South. Have knowledge of all formats 32901. and market sizes. Have programed for past 4 years Radio sales for Baltimore with track record. Managing and am looking for step up to management. Must now or capable of. Top opportunity. Unique situation. K ky -Top 40 man with ideas and a self starter. have good salary to justify move. Box B-164, BROAD- Good starting salary. Box B-219, BROADCASTING. Sales if wanted. Immediate opening. Call 606 -248- CASTING. manager Central Florida Pro- 5842. Hare opening for sales GM, top 100 markets, FM only, Midwest or West, gressive market. Regional fulltime. Box B-224, BROAD- the For I - record of results, can do it all, ebility, enthusiasm CASTING. Hen is opportunity you. need an announcer engineer. Very nice equipment -Gates. I also need an and endurance to apply hard work. Box B-179, Hot salesman wanted for strong New England con- announcer. salesman. Basic sales. Both are responsible BROADCASTING. temporary fulltime AM facility. Top money, man- positions. 314 -586.8577 for Mgr. No collect. agement opportunity, real challenge. Will phone Sales manager at well known major market FM'er applicants for interview with company Help Wanted Technical wants management or new sales management chal- Pqualified BROADCASTING. lenge. Bachelor degree Radio-Television. Eight years experience -all phases. Four at present station. Well WPIK/WXRA -FM, Washington, D.C. metro area needs Major market East Coast AM needs first phone strong versed on FCC rules. Box B-242, BROADCASTING. an experienced salesman immediately. Good numbers on maintenance to join pro technical staff. Salary in ARB, small sales staff, many fringe benefits. commensurate with experience. Box B-221, BROAD- Corporate PR exec, 37, sober family man, seeks Should be good with details, agency proposals, corn. CASTING. medium market management post with possible puts CPM's and sell ideas. FM going 50KW Stereo ownership options. Previous broadcast management in few weeks. Both stations Modern Country. Income Engineer experienced in AM -FM construction mainte- experience. Write Box B-246, BROADCASTING. im- potential 1st year $15- 20,000. 2nd year unlimited. nance and operation. Building now, opening B-233, BROADCASTING. Rush resume to Sales Manager, WPIK /WXRA, 523 mediate. Connecticut. Box Situations Wanted Sales First St., Alexandria, Va. 22314. Wanted: Chief Engineer for Southwest Virginia, AM- WTAX /WDBR, Springfield, Ill. needs experienced sales- FM, Stereo, SCA, automation, Background Music. Must Tenn. or Ky. AM -FM, 8 yr. experience in street sales, man. Top producer has left for sales manager job be strong on maintenance. No announcing. Send 4 yrs. in mgt. Available June. Box 6143, BROAD- in major market. Call Ed Mahoney or Shelby Harbison complete resume in first letter plus salary require- CASTING. for details. ments. Box B-235, BROADCASTING. Young family man wishes to relocate in warm coastal Fast growing Top 40 FM looking for fast growing Exceptional opportunity for chief at well equipped region. Five years in radio -three as salesman In two dynamite salesman. If you're the guy we're looking Midwest Stereo top 40 station. Must be strong on different markets. Good track record, college-Busi- for, the money is here. Send resume or call 608- audio maintenance, announcing ability helpful, but ness major, Econ. minor. For complete resume, write 837-8591-Berry Murphy for details. Our staff knows not required. Box B-236, BROADCASTING. Box B-240, BROADCASTING. of this ad. Chief. 5KW Directional. Most be experienced with Want sales medium market MOR Michigan, Illinois or Help Wanted Announcers both directional and audio. Top pay. Good equip- Wisconsin. Can handle short board shift. Experienced ment. Located within sight of Blue Ridge Mts. Tell sales, board, management. Currently employed. Box Fla. needs: 1st -CE to maintain growing chain gear us how much you need. Box 6127, BROADCASTING. 13-253, BROADCASTING. and handle light evening anncng. shift; lst- anncr/ sales d¡ combo man pro for major daytime show; needs experienced Chief Engineer. Newsman with some sales experience seeks full time -soul Could be Midwest FM'er 1st -for all nite soft /jazz /talk show. Must know Stereo, SCA, strong on maintenance. Call sales in competitive radio or television market. Write a pro. Veteran greatest opportunity for real veteran Ovie, Loman, Cal Williams, 513- 422.3625. Jim, 4 W. Delaware, Knox, Ind. 46534. sales pro to build new block in medium resort growth. All market. We offer permanency. A Wanted immediately. Broadcast engineir to handle Situations Wanted Announcers fringes and being a member of one of the finest transmitting equipment up to 50KW AM transmitter teams in An Equal Opportunity broadcast the South. on board the Peace Ship. Contract for one year serv- Employer. Box A.35, BROADCASTING. DJ, tight board, good news, commercials, 3rd phone. ices off the coast of Israel. Applicants please phone Can follow direction. Willing to go anywhere. Box Rising station in major Eastern market seeks enthu- Abe Nathan on board the Peace Ship. Telephone 201- M -1, BROADCASTING. siastic announcer, experienced in classical format; 861 -3174. operate own board. Send resume and tape to Box Giddeldumpl Station changing format, leaving after B-128, BROADCASTING. Help Wanted News four years. Top 40 or Contemporary MOR. 6 yrs. 3rd. Box B -10, BROADCASTING. Experienced announcer; communicable, entertaining, dig, write local news for Penn. minded; CW, MOR, news, markets, Newsman to and air community- for sylvania station. Not for announcers or dis. Man we Conscientious worker, experience in announcing, copy, features. Stability end opportunity in small market want is interested only in broadcast journalism. Ex- sales, news and traffic. Ideal for small market. North- Mid-America. Box B-142, BROADCASTING. perience not as important as desire to get the news. east. First phone. Box B-101, BROADCASTING. We are looking for a mature sounding Top 40 di We'll back you up with the equipment to do the with a minimum of two year's experience for top job. Box B-147, BROADCASTING. Disc jockey. Experienced, authoritative; dependable, rated Contemporary station in New England medium creative; versatile, tightboard; third endorsed, ag- market. Stable, respected organization, offering many Southern California top rated adult station seeks on gressive sales. Box B-167, BROADCASTING. company benefits. Salary open. Send air check and air newsman able to do some production. Send complete resume. Box 6175, BROADCASTING. aircheck, detailed resume and photo. Box B -205, Need first job. Awards in copywriting and announc. BROADCASTING. tight board, third endorsed. Box If you like the great outdoors plus the convenience ¡ng. D prefer Ad; of metropolitan city life, you'll love Anchorage, Announcer, interested in gathering and writing local Alaska. KHAR is looking for a mature sounding, pro- news. Board work. 3rd phone. $150 with experience. Attention Boston. Atlanta! Mid -day personality. Heavy fessional announcer. No beginners! Good Music for- WHIG, Eatontown, N.J. production, 1st. Wants better station Springtime. Box mat. Excellent working conditions. 5 day weak. Good B-220, BROADCASTING. salary. Send tape and resume to Ken Flynn, KHAR AM /FM, 3900 Seward Hwy., Anchorage, Alaska Help Wanted I've got the ideas put together. Now looking for sta- 99503. Programing, Production, Others tion in top 5 markets to put it to use. Box B-222, BROADCASTING. We're looking for a good staff announcer with first phone for nighttime Top 40 show. Good pay, good Florida growing market needs PD. Send tape and resume to Box B-225, BROADCASTING. Experienced. I won't tell you how good I am. My benefits, good operation. If interested, contact Mgr., resume and tape reveal everything. You be the judge. KOKX, Keokuk, Iowa. Experienced Country jock needed by major Ohio Offer me permanency and advancement. I offer you Medium market top rated 24 hour Country, looking broadcaster. References will be checked. Send tape 100% of me. Box B-229, BROADCASTING. for young, mature, experienced, announcer with crea. and resume to Box B-245, BROADCASTING. Equal tive production ability. Permanent position, good ad- Opportunity Employer. Experienced producer personality, MOR music shows, vancement opportunity. Send tape and resume to PD. talk programing, commercial production. Interested in KRZY, Box 3280, Albuquerque, N.M. 87110. The accent is on personality and knowledge. Two television and radio opportunity. Currently employed stations in two major markets in two formats -Mod. but looking for more challenging operation. All first Alaska. Wanted, big voice and personality announcer ern Country and Contemporary -looking for two letter and tape. Box 6239, BROADCASTING. who can also work on news. MOR format. If you program directors and two air people. Program Di- like hunting and fishing and the wide open spaces rectors must have administrative ability- knowledge PD morning drive jock at Midwest Rocker wants big- of the Last Frontier, this is for you. Send tape and and intelligence-dis must want to be Program Di- ger horizons, change of scenery. Ten year pro, pro- resume to KSRM, Box 950, Soldatna, Alaska 99669. rectors. If you are a PD or a DJ and want to move duction whiz, medium or large markets with $10,000 up -send tape and full particulars to this Equal Op- minimum start. Best there is -no hype. The tape tells Top small market AM /FM station wants experienced, so, ask. Box B-241, BROADCASTING. Midwest announcer. Contact: Tom Parker, KTTR -KZNN- portunity Employer with good pay and good bene- FM, Box 727, Rolla, Missouri. 314-364-2525. fits. All replies confidential. The need is now-the markets are big -the openings have been there for Experienced top forty/CW jock. Pursue employment, KYOK -Houston- leading Soul station in the Southwest two weeks and this ad will run for two weeks. You vicinity northern Calif. Bay area. Answer guaranteed. has immediate opening for strong experienced jock. may be the ones to fill the twos in both markets. Minimum $600 monthly. Desire to work hard. Am- Send tape and complete resume to Rick Roberts, Box Box 6249, BROADCASTING. bitious, interested, personable. Box B -244, BROAD- 8218, Houston, Texas 77004. CASTING. Producer -writer -editor. National news net needs crea- April opening. Adult sounding entertainer for 7 -noon. tive producer, good voice, knowledge of Progressive 3 for 1 sale) First phone Rock jock, copywriter and University market. Send tape, resume to Jerry Collins, Rock. Unusual freedom, responsibility. Work on rural production man. Experienced. Will relocate. Box B-250, WASK, Lafayette, Ind. 47902. Connecticut. 203.429 -0729. BROADCASTING. Announcer for 5KW suburban Phila. India for eve- Experienced engineer- announcer available now, MOR ning shift. 3rd endorsed, experienced, good refer- Situations Wanted Management or CW, production and some sales. Call after 7 p.m. ences are a must. WCOJ, Coatesville, Pa. 215 -384- 1- 717 - 264 -2120. 2100. Sales and profit management pro. Eight years as A , interested in gathering and writing local GM. 35 with money to invest. Experience all phases Do you need a 30 year old, married, first phone news. Board work. 3rd phone. $150 with experience. including renewals & FM. Box B-145, BROADCASTING. Country Western combo man? Strong on news, pro- WHIG, Eatontown, N.J. duction, sales and looking for tight Up Country For- Stimulating, mood communicator. Seeking management mat. Excellent references, resume and tapes available Announcer experienced, sharp, knowledgeable of who believes in the premise of intimate radio. Unique on request. Three years experience Southern Cali- programing, MOR, news. Send tape, resume. WMMB, approach, 28, experienced. Box B -151, BROADCAST- fornia Country Western stations. If interested call Box 908, Melbourne, Fla. 32901. I NG. 714-253 -2247. Free to relocate for right position.

Broadcasting Feb 26 1973 78 Situations Wanted Situations Wanted News Situations Wanted Management Announcers Continued Young broadcast school graduate wants to become sportscaster or way up in work radio or television Accounting Manager. years CW lock in 10th market seeks Top 40 gig in major sports dept. sports. Good Six experience in broad- Excellent knowledge of casting and years outside market. 4 years experience. 3rd class ticket. Prefer writing ability, intelligent, hard worker. Will go any- eight of broadcasting. Top large city in Canada, but will consider all offers. quality references provided. Will relocate anywhere, where. Carl Trimboli, 2028 E 177th St., Bronx, N.V. preferably Midwest. Have data processing Contact Jim Fairchild, 1928 N. 5th St., St. Charles, Mo. 10473. 212. 822 -0170. experience. 63301. 314-724-8838. Box B -140, BROADCASTING. Female, 23 years. BA in Mass Communications. Ex- I am a tough -minded number Touch that dial 213 -624 -3841 ext. 720, Top 40, Pro- perienced in radio news, TV assistant, two man who knows production TV and the operating figures that gressive MOR, Mod Country. copywriting and advertising. Looking for job in same measure its ef- fectiveness. I am analytical, innovative, or related areas. 312 -882 -5233. industrious, Black dj formerly with WWRL Soul radio, New York capable of earning the respect of all with whom I Is available. 212 -427 -3086. Situations Wanted work. Box B-217, BROADCASTING. Top 40 dl. One year experience. First phone. Looking Programing, Production, Others Situations Wanted for Top 40 station or heavy Rocker in Wisc. or area I want to settle down and get on my feet. Young, Experience counts! 4 years radio experience from Sales exuberant, a definite for your operation. Cur- jock to GM. Presently PD, OD. College grad, 3rd rently employed. Able to relocate on 2 weeks' notice. endorsed. Looking to bust for someone who can Experienced local sales manager offering experience and ability in leading 6 man sales department to 715-634 -2056, 3-6 p.m. weekdays. Write G. Ledesma, appreciate a good job. Box B -191, BROADCASTING. Box 622, Hayward, Wisc. 54843 for tape and resume record billings. Goal, progressive group in market Creative programer now running top rated FM and size of 50 to 10. Challenge and responsibility most Anyone interested in a Black jock with an ounce of separate AM wishes to move away from stagnant important. Top references available. Box B-121, experience but tons of talent and ambition, aggres- front officer. Good background in MOR, Easy, Rock, BROADCASTING. sive, hard working, middle age. Will relocate. Looking and Country. Automation wizard and real production Versatile broad Hers a unique combination for a permanent, full time job. Salary isn't too im- pro. Box B -198, BROADCASTING. of portant. If so, I'm your man. Fred Brown, Box 44, skills to television, radio or CATV in any size market. Roosevelt Station, Dayton, Ohio 45417. Successful FM Rock PD currently employed in major Cost conscious management from pre -construction market. Proven ratings builder. Exploring new through daily operation. Personal sales at local or Personality plus. 1st phone, tight board. Creative but horizons. Box B.226, BROADCASTING. agency level. Knowledgable film buyer. Experienced can follow directions. 3 years experience. BS. Will go program director, announcer, on- camera newscaster. Prefer Top 40, MOR. Bill Lane, 833 Superior play-by -play. First class license. Family man, anywhere. Creative copy . . . and that's the truth. Production active in affairs. Chestnut St., Indiana, Pa. 15701. man and first phone Rock jock. Experienced. Will re- community Currently employed. Mod- erate salary requirements are negotiable. All locate. Box B -251, BROADCASTING. replies Contemporary dynamite! Seven awards for creative receive thorough consideration and immediate reply. commercials. Does everything. 512 -968 -8639. Free PDI Included with copywriter, production man Box B -141, BROADCASTING. and first phone Rock Experienced. Will relocate. lock. TV Salesman available. Now employed with Box B -252, BROADCASTING. major Situations Wanted Technical group. Top 15 network affiliate. Desires advance- How would decide? Mini features using Contemporary ment into top 10 market. Honest, sincere. No gim- seeks sun! C.E. AM/FM 5 figure income wants Chief legal decisions. For free sample week, contact Nick micks. Will work hard and produce results. Proven C.E. post in warmer climate. California, Florida, Ari- track record. Rep work considered. Box 8-254, BROAD- min. Very Isenberg, 303 -322 -2356, 2890 Elm St., Denver, Colo zona, etc. But others considered. $12K 80207. CASTING. heavy theory! Age 37, non drinker. "Ham," 2nd tele- Now in upper Midwest. graph, radar endorsement. Heavyweight Top 40 communicator, veteran programer Sales manager available immediately. 16 years excel- Box B -243, BROADCASTING. all formats, award- winning commercial creator, ver- lent track record AM and TV. National regional sales manager for 4 TV and 2 increases, satile as heck, other stuff, too. Available immediately. AM. Constant even when national averages down 19 %. Average Experienced chief announcer seeks a position in North- 13 years, family man, stable, moderately expensive. increase up 45 Relocate. ern states. Prefer sportsman area. Excellent employ- Bob Scott. 512- 968 -8639. %. Buy in. Box 683, Tyler, Texas ment background. RR 2, Lebanon, Ind. 75701 214 -592.6280.

Presently chief AM small market while obtaining Situations Wanted BSEE degree. When I graduate within one year will TELEVISION Announcers wait for right job. Five years experience radio -TV. -Park during NAB, Robert Herman, Staying at Sheraton Help Wanted Technical Experienced, versatile personality. Commercial weath- 2035 So. Josephine, Denver, Colo. 80210. er. VTR available. Top 60. Box B-210, BROADCASTING. Lab Supervisor /Cameraman. All phases of color, 16 Situations Wanted News mm and still photography. Must be self starter who V 'le , personable. Experienced news, can handle budgetary responsibilities. Box B -165, weather, sports, etc. Looking for medium or large Formerly part -time newsman with suburban FM. Now BROADCASTING. market. Prefer South, Southwest. Box B-227, BROAD- looking for position in small or medium market. Col CASTING. lege degree in Political Science plus college credit Top Midwest NBC affiliate needs experienced video in Journalism. Box 621, BROADCASTING. and audio engineers. Top wages and benefits, An Situations Wanted Equal Opportunity Employer. Send resume to Box Technical Young, good experience in medium market. Covered Box B -208, BROADCASTING. politics, police, general. Several state awards. Pres- First class switcher engineer for Northeastern tele- Progressive chief with major market experience de- ently general askignment. weekend anchor. Desire sires change. Box 6247, BROADCASTING. similar better position in larger market. Reply vision station. Bright future with expanding corpo- ration. Will train. Write Box B-228, BROADCASTING. Box B -137, BROADCASTING. Situations Wanted Experienced television maintenance engineer. Send MAO Experienced, young, aggressive weekend man resume to Bibeau, KOB -TV, Box 1351, Albuquerque, News seeking full time employment. Can do Top 40, Pro- N.M. 87103. gressive locking, news is first love. All replies an- Public Information man with military, educational swered. Will go anywhere in USA. Now working Immediate opening for studio or transmitter opera- institution experience seeks opportunity (growth) po- 50KW FM. Box B-138, BROADCASTING. tor and maintenance technician. Send resume to sition in news /public affairs. Experience includes Chief Engineer, WOAD -TV, 3003 Park 16th St., researching, writing, producing, narrating for radio Radio and TV sports director. Mid 20's. Play-by -play Moline, III. 61265. and TV. Young (28), willing to "pay my dues", re- keeps people listening. Style draws both sexes. Ex locate. Available May or sooner if necessary. Box cellent references. Ready March 1st. Box 6166, TV maintenance technician for new station. First B -185, BROADCASTING. BROADCASTING. phone. IVC equipment. Write Box 5077, St. Thomas, US Virgin Islands 00801. New . Eight years broadcast journalism experi- Experienced! Radio, TV, newspaper and "talk show ence (radio and TV) on top -flight level: New York City and Washington, D.C. Full range background, background. Also very sports minded. Three em- i Help Wanted News mpeccable credentials. performing, editing, ployers in 11 years. Station being sold. Excellent ref- Writing, legwork, studio direction, on -air documentary and erences. Married, children. Responsible with talent to Florida station needs experienced color film processor/ match. Will relocate. Resume, tape, photo on request. hard news, three years on-scene coverage NASA editor with photo equipment repair background to space shots, etc. Box B -218, BROADCASTING. Would like to complete move by April -May. Write understudy lab /equipment supervisor. Resume/salary Box 6223, BROADCASTING. first letter. Equal Opportunity Employer. Box 6256, Newsman. Ten years experience in major markets. BROADCASTING. Now bureau chief for national newsweekly wants News director 13 years Midwest radio TV seeks op- back into television. Young, aggressive, impressive portunity to mold news operation into #1 product. Help Wanted credentials. Full range background including field Box B-238, BROADCASTING. reporting, writing, production. Published author with Programing, Production, Others forthcoming novel. Box 6230, BROADCASTING. Happy talk. News director /DJ desires all night talk show. Have creative ideas. Entertaining warm and Film department head needed by Public- Educational Female, 23 years. BA in Mass Communications. Ex- opinionated. 30, single, have extensive travel back- TV station. Must know still photography, lab work, perienced in radio news, TV production assistant, ground. Call 617 -963-5981 motion picture editing, sound, processing, equipment, copywriting and advertising. Looking for job in same supplies, able to train indigenous personnel. Adapt- or related areas. 312-882 -5233. able for foreign location. Salary to plus DJ and /or looking for medium market $13,000 considerable benefits. Box B-248, BROADCASTING. MOR or Top 40. Tight board, football and basketball Programing, play -by -play. College, 25, married. Small market ex- Production, Others perience, 3rd. 6036 Doyle Ct., Greendale, Wisc. Wanted: 1 in Television. We are pioneering a in viewer Hard switcher- director now employed in 53129. c/o WI. development sponsored public television, working with programing emphasis on solving social prob- small market station desires move of another small lems. If you are experienced in television, and will- or medium market. Box A -193, BROADCASTING. Opinionated talk show host, newsman, in top market ing to give up some of the luxuries of a commercial seeks work in New England. Call Frank 617. 543.2620 or restricted public station to be in on the ground Viet Nam veteran. Ready, willing and capable. or 617-327 -6741, 105 Chestnut St., Foxboro, Mass. floor of this important experiment, we need an as- Degree in Television Production. Commercial, edu- sistant to the general manager and a program di- cational and military experience from production Top notch newsman, 16 years experience including rector immediately. Race and sex no barrier. Contact: assistant to cameraman to director /producer. Age 28, major markets, strong voice and delivery. Best ref- KVST -TV, 1633 Westwood Blvd., Los Angeles, Cali- married. Available now, any location. Phone 609- erences. Available immediately. 504.887 -2560. fornia 90024. 213- 478 -0589. 448 -4716. Box B-169, BROADCASTING.

Broadcasting Feb 26 1973 79 Help Wanted For Sale Equipment Continued COMEDY MATERIAL Programing, Production, Others Continued CBS Stereo Audimax, Model 4450. Like new. First 30 Minute pop -in tapes. 500 One- liners, Sexy Secre- $975 takes it. Write Gary Hess, WJMD Radio, 5530 tary! $10. Sample $2. Free brochure. Tapes, 975 Wisconsin Ave., Chevy Chase, Md. 20015. Desire commercial directing slot. 22 years operational South Tuttle, Sarasota, Fla. 33579. experience. All positions; camera, lights, projection, 35' Remote Unit. Exec. Cond. Paneled, carpeted, air audio, VTR, etc. Can write. Heavy remote experience. Raleigh.' Weekly comedy. Our fifth year. Free sample. cond. 2 TK -1 l's, 4 TK -30's, 2 IVC VTR's. Solid state P.O. Box 1761, Little Rock, Ark 72203. Immediate availability. Ready, willing and able. DA's, sync gen. 6 proc. amp. Complete switching Write Box B-171, BROADCASTING. and effects, slide chain, audio with radio min s, AR Professional comedy material! Servicing the Stars for playback. Includes lighting equipment, audio cable, 30 years. "The Comedian" Monthly $45 yr. "Anniver- Experienced producer- director, creative copywriter, coax. 2000' camera cable, 2 rack mounted scopes, news -sports editor, announcer -personality, wants As- sary Issue" $30. 35 Fun -Master gag files $45. Billy complete video 6 audio patching, 10 mounted mon- Glason, 200 W. 54th St., New York, N.Y. 10019. sistant PD or PD position with company which itors. Plus spare I.O.'s (12), audio mixer, scope, rewards hard work, dedication. $12,000 up. Box tubes, monitors, test equipment. Except for cameras B -211, BROADCASTING. this unit color compatible. Call: 216 -255 -7623. MISCELLANEOUS Producer -host of prime access nightly local talk show Quad VTR', Ampex, RCA, Visual, Color and mono- looking for larger market. 7 years broadcasting ex- chrome. VR1100, RBI000, VASO, TR22, TR4, TR3 perience writing, production, directing and an- Deejaysl 11,000 classified gag lines. $10.00. Uncon- plus a full range of accessories and parts in stock. Edmund nouncing. ßn27, BA, married, veteran. Box B -234, ditionally guaranteed. Comedy catalog free. Merlin Engineering Works, 1880 Embarcadero, Palo Orrin, Mariposa, Calif. 95338. BROADCASTING. Alto, Calif. 94303. 415 -329-0198. Prizes! Prizes) Prizes) National brands for promo. Creative, self starting TV producer wants job at TR 22 video tape. RCA TK42 -43 color cameras and Lions, contests, programing. No barter, or trade medium or large market station strong on local Contact R. W. Flanders, 317- 635 -9788, WRTV, In- . better! For fantastic deal, write or phone: Tele. programing. Three years experience, college graduate, dianapolis, Ind. 26, veteran. Resume and references upon request. vision & Radio Features, Inc., 166 E. Superior St., Chicago, Illinois 60611, call collect 312. 944-3700. Box B-237, BROADCASTING. Field strength meter DEI Nems Clark FIM 120E near new $595. Also Hewlet Packhard Distortion An- "Free" Catalog . everything for the deal/1y! BS Radio /TV, MS Education, 41/2 years TV produc- Landau, Box 237- Signal alyzer 330B, $200. Gene Comedy books, airchecks, wild tracks, old radio tion experience. Married, stable, ready to work. Sid Mt., Tenn. 615 -886 -4991. Fryer, 305 N. Vann, Pryor, Okla. 74361. shows, FCC tests, and morel Write: Command, Box 26348, San Francisco 94126. Complete radio monitor equip't. 6 Viking. Tuners. Serious minded broadcast MA with solid programing TV. Rec. 300 tapes. Walnut case. Relocating. player. Unsold time? FM stations wanted for quality PI and production background will relocate for demand- Sacrifice. $600.00 o.n.o. McBreen 212-534-8241. ing, but rewarding position. Please contact: Julian account. FM Atlas, Adolph, Minn. 55701. Young, 2312 -32nd Ave., San Francisco, Calif. 94116. mounted in brief- Sparta portable cartridge player, Photographers amateur or semi -pro with quality 35mm 415 -681 -6321. battery near new. case, rechargeable operation, $150 camera to take slides of buildings in your in Broadcast Con- city FOB Washington, D.C. David Green, spare time. For details write Mixed Media Inc., 4457 sultants Corp., 6190 Hardy, McLean, Va. 22101. CABLE Holly, Troy, Mich. 48084. Automation Broadcasters! "A- Honey-of -a- Sound" -Lush, but substantial -Moody, but exciting -Subtle, but with Help Wanted Sales INSTRUCTION a beat. Come by VIF International, NAB, D.C. for automation hardware /software. Sales manager needed to develop cablecasting market sales. Time sales experience required. Equal Oppor. Correspondence instruction leading to FCC license and kit electronics degree. G.I. Bill approved. Grantham, 1505 Sative for Ampex VR7800 part No. 785 6030-01, tunity Employer. Box B-161, BROADCASTING. Alton Radio -TV, 1686 Alton Rd., Miami Beach, N. Western Hollywood, 90027. $50. Ave., California Fla. Help Wanted Technical First Class FCC License theory and laboratory training Cartridges spotlessly cleaned, rebuilt and reloaded in six weeks. Be prepared . let the masters in the with Scotch 157. Like at half Tech Manager. Cable Information Systems, Inc., grow- 1st FCC licensing new approximately nation's largest network of class Also, Fidelipac ing MSO, 10 systems, 33,000 subscribers, building schools train you. Approved for veterans and ac. price. best prices anywhere -new carts, new franchise. Desires corporate technical manager. credited member National Association of Trade and 3M professional tape and other studio supplies. Your order is your charge Full Free Salary, stock options, dependent upon experience. Technical Write or phone the location most account! guarantee. Schools. catalogue. Lauderdale Electronic 13SW 13th St., Send resume in confidence to Peter Nisselson Presi. convenient to you. Elkins Institute in Dallas, 2727 Labs, 230 Park New York 10017. Ft. Lauderdale, Fla. Dept. B. 305. 525-0478. dent, Ave., City, N.Y. Inwood Rd. 357-4001. 33315, WANTED TO BUY EQUIPMENT Elkins in Ft. Worth, 1705 W. 7th St. RADIO Elkins in Houston, 3518 Travis. Up to four Philips PC70 camera chains, state avail Help Wanted Management ability, price and condition. Box B -58, BROADCAST Elkins in San Antonio, 503 S. Main. r ING. Elkins in Hartford, 800 Silver Lane. GENERAL MANAGEMENT OPPORTUNITY Spotmaster and Tap cartridge tape machines BLACK PROGRAMED RADIO STATION wanted. Highest prices Also, trade paid. -ins on new Elkins in Denver, 420 S. Broadway. or rebuilt equipment. Autodyne, 301-762 -7626. Sorry If you have a successful background in ethnic no collect calls. Elkins in Atlanta, 51 Tenth St. at Spring, N.W. radio sales . . and have been exposed to su- management training and procedures, you Nonprofit drug education magazine needs equipment perior may be just the man we are looking for. Out for producing weekly public service radio program. Elkins in New Orleans. 2940 Canal. to personel readjustments, we are in need of a Need at least 2 microphones, small console, 2 tape Elkins in 4103 E. Lake St. man with a solid approach to sales and staff machines, turntable, R /PB cart machine. Tax de. Minneapolis , supervision and who can successfully run an ductible contribution. Write or call collect: Twyla Elkins in Oklahoma City, 501 N.E. 27th. ethnic property in a large metropolitan area. Schlotthauer, Listen Magazine, Box 4390, Washington, This may be your opportunity to move into top D.C. 20012. 202- 723-0800. Elkins in Memphis, 1362 Union Ave. management or to a larger more lucrative market. FOR SALE EQUIPMENT Elkins in Nashville, 2106 -A 8th Ave. S. The opportunity is open ta all. Since 1946. Original six week course for FCC 1st You'll be working with fine staff and be in- GR 916 -AL RF bridge like new condition. $750. Box class. 620 hours of education In all technical aspects cluded in all benefits, includingncluding profit sharing. B -170, BROADCASTING. of broadcast operations. Approved for veterans. Low - All replies are confidential. cost dormitories at school. Starting date April I1, Marti -Used, reconditioned and new Marti equipment BOX B -201, BROADCASTING in stock. Immediate Terms BESCO, June 3, 1973. Reservations required. William B. delivery. available. J' 8585 Stemmons, Dallas, Texas 75247. 214 -630.3600. Ogden, Radio Operational Engineering School, 5075 Warner Ave., Huntington Beach, Calif. 92649. Complete broadcast mobile unit with 2 RCA TK -30 Help Wanted Technical cameras, zoom lens, 2 sinc gen., audio, director's Need FCC License or announcer training? We've console, etc. Ready to roll. Call 312.738 -1072. trained thousands. Call: R.E.I. 813- 955 -6922 or write: R.E.I., Box 806, Sarasota, Fla. 33578. CHIEF ENGINEER -RADIO For Sale complete FM system except antenna. One Large group broadcaster needs aggressive and Federal FM transmitter Type 193A 5 to 10 KW tuned FCC practice exams. Over 300 current questions and experienced chief for its FM property in a to 101.5; Federal Micro Match Model 412.4; General answers. Covers everything, even radar $26.50. Cur- Midwest City. Must have experience in all Electric FM transmitter BT 3 B 3 KW tuned to 101.5; rent exams for third with Broadcast Endorsement phases of broadcast engineering, management General Electric Modulation Monitor Freq Monitor $14.50 R.E.I., Box 806, Sarasota, Fla. 33578. and operations. Resume must include experi- (combined unit); General Electric limiter; C.B.S. FM ence, salary history and desired salary. Volumax control Model 410; RCA Console Six Channel F.C.C. TYPE exams guaranteed to prepare you for Box Mono with talkback Type 76 85; Gates Console Ten F.C.C. 3rd. 5(10.00 with broadcast endorsement) 2nd. B -73, BROADCASTING Channel Mono needs some work. Contact Robert A. ($12.00), and 1st. ($16.00), phone exams; complete An Equal Opportunity Employer M/F Clark, KFLY Radio, Box K, Corvallis, Oregon 97330. package, $25. Research Company, Dept. B, 1630 1 503- 753 -6633. Woodfern Dr., Homewood, Alabama 35209. Available 'immediately, 500 foot Blaw Knox self sup- Situations Wanted Announcers ported tower, new, ready In Chicago, OMEGA Services has the best price for a for erecting, bargain. Con. First tact Glenn Callison, Dir. of Engineering, McLendon Class License. Day or evening. Guaranteed re- sults! OMEGA East Stations, Dallas, Texas. 214651 -1010. Services, 333 Ontario. 312 -649- Looking for Announcer? 0927. Now Fdelipak Audio Cartridges, 300 101h minute length. available. Broadcast school Brand new, never been used. $2.50 each. Prefer to Licensed by New York State, veteran approved for graduate. First phone. 11h years ex- sell entire lot. lee Shoblom, KFWJ Radio, Lake FCC 1st Class license and announcer -disc- lockev train. perience -MOR or any format. Versa- Havasu City, Ariz. 86403. 602-855 -4098. ing. Contact A.T.S. Announcer Training Studios, 25 West 43 St., N.Y.C. (212) OX 5.9245. tile, dependable. For tape, resume New Moseley ADP -220 transmitter automatic logging and photo write system, $5900. Contact T. A. Bone, WPRI.TV, Provi- Elkins Institute in St. Louis. -752-4371. First 314 Class Box B dence, R.I. Phone 401 -521.4000. FCC license. -109, BROADCASTING

Broadcasting Feb 26 1973 80 Situations Wanted News Help Wanted News

SPORTS PRO ANCHORMAN BROADCASTING Heavy play -by -play experience, edi- Experienced professional for Early ORDER FORM torials. film script writing and nar- and Late Shows in progressive ration, interviews, etc. Out of the Northeast medium size market. NEXT PAGE Send resume and VTR. An Equal - - business a while, grass definitely not greener, now want back in. Opportunity Employer. "Sports- active" radio and /or TV sit- BOX B -174, BROADCASTING uation, good market, going wages Situations Wanted are the keys. Let's talk. Aircheck Technical tapes, SOF personal interview. Write Help Wanted J. Loftin Programing, Production, Others DO YOU NEED 31 Woodland Street a CE, maint or VTR super in the near future? Hartford, Connecticut Family man, 39, employed, 1st ticket would like to to use 10 years technical experience in call AC 203- 527 -0626 put Television Program Director all phases of TV broadcast in your small to medium station. Want Mid -West top 50 VHF network affiliate to leave the Hollywood rat race and settle Situations Wanted for Meredith Broadcasting. Must have back in Iowa or surrounding area. Box B -232, BROADCASTING Programing, Production, Others production and programing background. Will manage program department, in- Cut Costs cluding production, art, photography, Situations Wanted News film booking, personnel, etc. Experi- Share This Ad With A Friend ence in film buying and booking as NEWS DIRECTOR CW programer, capable, conscientious, well as program development essen- ANCHORMAN hard working, honest, innovative, orga- tial. Position is now open. Send re- nized, seasoned pro, with new concepts sume and salary requirements to Mr. 10 years TV news experience as anchor, pro- seeks relocation. Majors only. Replies ducer, news director. Now employed multi sta- Harry Francis, V.P. Operations, Meredith tion group. Want top 60 market with major confidential. If numbers mean dollars, Broadcasting, 1345 Avenue of the Amer- corporation. Not a theorist or egotist, but a write: hard working journalist who doesn't like being icas, New York, New York 10019. An second. BOX B.190, BROADCASTING equal opportunity employer. Box B.231, BROADCASTING

TELEVISION Business Opportunities Help Wanted Management Help Wanted Sales LEASE IT! READY TO MOVE UP? We buy the equipment you need, then Here's your opportunity to be considered for rent It to you up to five years. Transmit- ters, consoles, audio management positions with leading radio and -video gear. Conserve SALES capital, enjoy tax benefits. Our broadcast television stations in every state. And, on a experts speak your language. Call collect completely confidential basis! for quotes: Tim Elliot, 515/285 -4210. Learn As management consultants specializing in POSITION why we're the Midwest's largest indie executive search, our policy is to accept lease brokers. High level technical sales of qual- resumes with the understanding that we do LIBERTY LEASING CO. OF IOWA not attempt to find jobs for individuals, but ity line of video switching and 2127 McKinley, Des Moines 50321 rather, retain these resumes to match your terminal equipment to TV stations. qualifications with client requirements. Great opportunity for ambitious No contact will be made with present or man willing to travel the East Consultants past employers without your permission. Coast, based New York area. Send your resume today for openings in the $18,000 to $75,000 income range. State Contact or write Marketing Mgr. position desired, salary requirements, and geographical preference. No fee and all replies Cu answered. ASSOCIATES INCORPORATED ATTENTION: C. L. MITCHELL VITAL INDUSTRIES, INC. RON CURTIS & COMPANY 3614 S.W. Archer Road since 1955 a leader in the design O'HARE PLAZA, 5725 EAST RIVER ROAD Gainesville, Florida 32601 and production of custom an- CHICAGO, ILLINOIS 60631 tennas for government and commercial users, announces Help Wanted Sales establishment of a Telecommuni- cations Division at its California facility. The new division is FERNSEH equipped to provide complete engineering services for facility SALES & SERVICE planning and FCC application preparation; field surveys; proofs REPRESENTATIVES NEEDED of performance; facilities rehabili- tation or upgrading studies; and Rapidly expanding company selling and servicing (nationwide) world's facility appraisals for AM, FM, TV, finest television equipment is seeking high caliber, thoroughly experienced CATV and communications sta- Sales and Service Engineers to staff 5 regional offices in the U.S. tions and systems operating from VLF through VHF, UHF, and Send letter and resume, stating salary requirements to R. F. Goodspeed, microwave frequencies. Manager. Fernseh Division For further information contact Robert Bosch Corporation Telecommunications Division, Chu Associates, Inc., 800 Fesler Street, 2800 South 25th Avenue El Cajon, California 92020, (714) Broadview, Illinois 60153 442 -9459. TWX 910-331-1178. An Equal Opportunity Employer

Broadcasting Feb 26 1973 81 Miscellaneous For Sale Stations Continued r Brokers & Consultants LARSON /WALKER & COMPANY FOR RENT to the Communications Industry Brokers, Consultants, R Appraisers Los Angeles, Calif. 90067 Wash., D.C. 75036 1801 Ave. of the Stars 1725 De Sales St., N.W. TV STUDIO THE KEITH W. HORTON COMPANY, INC. Century City, Suite 501 Suite 505 FORMERLY 200 William Street Elmira, New York 14902 213/1774567 202/223 -1553 WNED TV (P.O. Box 948) (607) 733-7138

INCLUDES 380 FT. HIGH T.V. r . f ANTENNA. Located in Hotel {ÌIraMUrrn Lafayette, Buffalo, N.Y. Call SOVRAN lEllie c Mr. M. Lynn (212) 947 -6000, INCORPORATED rDitt iirnkers. nr. or write c/o Carter Hotels, BROKERS & CONSULTANTS 341 Bayside Dr. 116 Central Park South 250 West 43rd St., NY, NY. SUITE 217 Newport Beach, Ca. New York, N.Y. 11300 NORTH CENTRAL EXPRESSWAY 265 -3430 DALLAS, TEXAS 75231 (214) 369 -9545 (714) 675 -4585 (212) 1

r COMEDY -GOLDEN DAYS OF RADIO Nostalgia is sweeping the country and so are SE Small Daytime $150M Terms E Small FM $(60M Terms our 5- minute daily programs featuring the great SE Small Daytime $80M SOLD E Small Daytime $225M Terms comedians of radio's Golden Age. Over 50 famous comedians . 130 programs on tape SE Medium Fulltime $650M Nego MW Medium Daytime $425M 29% . fits any format ... two commercial posi- tions. Easy to sell -- reasonable rates. Phone E Medium AM /FM $350M Cash E Metro AM /FM $565M Nego (703) 342 -2170 and listen to tape or audition SE Major Fulltime $2MM Nego MW Metro Daytime $600M Cash write for auditive to Hayden Huddleston Pro- ductions, 305 Shenandoah Bldg., Roanoke, Va., 24011. J CHAPMAN ASSOCIATES' Adana! Radio Research business brokerage service

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Broadcasting Feb 26 1973 82 Profile

Broadcasting's own: admits to a constituency of "my busi- the conservative senator ness," as he calls it. "It would be pre- tentious to say that I am not interested from North Carolina in the welfare of responsible broadcast- ing," he says. But Mr. Helms is careful It is fashionable for political observers and for to point to the operant, and his favorite, politicians themselves to disdain word -"responsible." labels, but freshman senator and former broadcaster Jesse A. Helms (R -N.C.) Mr. Helms has received broadcasters can be comfortably tagged a solid, South- in his Washington office, most of them ern conservative, the kind that exas- from North Carolina and most of them perates those who would be labeled interested in renewal legislation. They liberals. Mr. Helms will not object. find him receptive and sympathetic. He His location at that side of the politi- says he "thoroughly agrees" with Na- cal spectrum was verified by 12 years tional Association of Broadcasters -type renewal bills in this session of highly opinionated, five- minute, five - proliferating nights -a -week editorials broadcast on of Congress, and he has directly indi- WRAL -TV Raleigh, N.C., and the 80 sta- cated to the North Carolina Association of Broadcasters that he will support such tions hooked into the Tobacco Radio Jesse Anderson Helms Jr.- Republican legislation. Network, and syndicated nationwide in senator from North Carolina; b. Oct. 18, over 200 newspapers. Those Viewpoint 1921, Monroe, N.C.; BA, journalism, Wake The senator feels that a five -year li- commentaries, springing from his de- Forest College; reporter, Raleigh (N.C.) News cense term is a minimum and it should votion to self- determination, free enter- and Observer, 1942; U.S. Navy, 1942 -45; eventually be extended. He has not in- prise and a limited federal government, city editor, Raleigh Times, 1945 -46; program dicated however, that he would person- have twice been honored by the right - director, WCBT(AM) Roanoke Rapids, N.C., ally introduce any renewal proposal, leaning Freedoms Foundation. 1946; program director and promotion either because of the present abundance His political philosophy gained him manager, WCBT, 1947; news and program or because he still maintains, according the support of President Nixon and Sen- director, WRAL(AM) Raleigh and co -owned to the FCC, a less than I % interest in ators Barry Goldwater (R- Ariz.), Strom Tobacco Radio Network, 1947-1951; Capitol Broadcasting. Thurmond (R -S.C.) and James Buckley administrative assistant, late Senator Willis If his conservative stance lines him (C- N.Y.), who all campaigned for Mr. Smith (D -N.C.) 1951 -53; administrative up with broadcasters on renewals, it does Helms. Mr. Buckley introduced the for- assistant to former Senator Alton Lennon not on one other prominent broadcast- mer executive vice president of WRAL- (D -N.C.) 1953 -54; director, radio -TV related topic on Capitol Hill- newsmen's FM-TV to the Senate as "a dedicated campaign of presidential hopeful Richard privilege. "Shield laws? I am unalterably American who understands that our fed- Russell (D -Ga.), 1952; executive director, opposed to them," he said. "I don't think eral government was designed to be lim- North Carolina Bankers Association, and that a newsman ought to have one bit ited in scope and that the vitality of the editor, Tarheel Banker, 1954 -60; member, more protection than anybody else." free market should be encouraged, not Raleigh city council, 1957 -1960; VP, And he says this as a former news- stifled, by government." programing, news and public affairs, Capitol man, a working street reporter who was His election, however, was an uphill Broadcasting Co., licensee of WRAL -FM -TV honored at the age of 20 by the North fight. Aside from the problems created Raleigh and operator of Tobacco Radio Carolina Press Association for "enter- by his controversial opinions, he ran as Network, 1960 -66; executive VP, vice prising reporting." Later, and before a Republican in a traditionally Demo- chairman and assistant chief executive, moving into broadcasting, he was also cratic state. Not only that, he was a Re- 1966; editorialist on WRAL -TV and Tobacco a city editor for the Raleigh Times. He publican who had recently jumped the Radio Network, 1960 -72; elected to Senate, says he had himself received a great Democratic party. 1972; member, Senate Committees on deal of privileged information as a re- His one advantage was the broadcast Agriculture and Forestry, and Aeronautical porter, had been before grand juries exposure he had had in the eastern part and Space Services; m. Dorothy Coble; and that if it had ever come to a ques- of the state. He overcame the other children -Jane (Mrs. Charles Knox), Nancy tion of going to jail or violating his obstacles by 20 -hour work days-he re- (Mrs. John Swart) and Charles. honor, he would have gone to jail. But mained an active executive at the WRAC he now feels no need for legislated pro- stations, although he ceased his editorials my way to the washroom," Mr. Helms tection because he does not see freedom when he became a candidate-and cam- puts it. of the press in jeopardy. Instead, and paign expenses of over $700,000. That In 1954, Mr. Helms went back to again using his key word, he said that was "peanuts compared to a campaign North Carolina as executive director of "responsibility of the press is certainly in New York," he said, but to him it was the North Carolina Bankers Association. questionable." an "immense amount." In the late fifties and early sixties he also It was undoubtedly that same opinion Mr. Helms says he was elected by "the was elected to two terms on the Raleigh underlying a decision at WRAL TV back little people-that's what they are called, city council. He returned to broadcasting in the early sixties to switch network but they are not so little." A broadcast- in 1960 as vice president for programing, affiliations from NBC to ABC. Although ing associate of Mr. Helms says the news and public affairs of Capitol Broad- he said the change "was due to a variety senator's "following" put him into office. casting, licensee of the WRAL stations of things," he also said that "we were Mr. Helms is not a complete newcomer and operator of the Tobacco Radio Net- dissatisfied with NBC News operations to Washington. In the early fifties, after work. At that time, he also began his in many instances. This was the time of working for several years in programing Viewpoint broadcasts. He was elevated racial turmoil -the height of it, the at wcBT(AM) Roanoke Rapids, N.C., he in 1966 to the post of executive vice snarling dogs incident in Alabama and went to Capitol Hill as an administrative president, vice chairman and chief op- all of the other contrivances that the assistant to the late Senator Willis Smith erating officer for the company and con- networks were obviously guilty of." But (D- N.C.), and when Mr. Smith died, Mr. tinued in those positions until going to he continued, "I don't mean to say that Helms continued as AA to Alton Lennon, Washington. I have a hostility about it, but I do have the appointed successor. "At least I know As a former broadcaster, Mr. Helms a pride in responsible broadcasting."

Broadcasting Feb 26 1973 83 Editorials

Separation of powers Broadcasters' lib In the questioning of Clay T. Whitehead by Chairman John O. The pattern of discrimination against radio and television has Pastore (D -R.I.) and members of the Senate Communications been accentuated by the agreement of tobacco companies to quit Subcommittee last week it was possible to read trouble for the broadcast advertising of little cigars. Senators Warren G. license- renewal relief in this Congress. Obviously Mr. White - Magnuson (D- Wash.) and Marlow Cook (R -Ky.) are taking head's insistence on linking administration criticism of network credit for arranging the withdrawal, presumably an alternative news with the still -unsubmitted draft of license -renewal legisla- to harsher restrictions imposed by legislation. Once again the tion is proving unacceptable to influential senators. tobacco interests have saved their market at the sacrifice of Still, broadcasters must not abandon their efforts to get a brand promotion on the air. proper bill passed. The emphasis must be put on bills already It is all of a piece with the connivance that led to the law submitted by many members of both houses, who are detached eliminating cigarette advertising from radio and television, from the White House obsession with network journalism. without in any way inhibiting it by other means or disrupting the growth trend of cigarette consumption. Let it be It is related to the current talk of legislation to suppress or kill the broadcast advertising of proprietary remedies, in the There are a number of things to dislike about the FCC's prime - wholly untested assumption that an aspirin commercial can time- access rule, and over the years before and since its advent dispose the viewer toward the use of hard drugs. we've disliked most of them. there is the rule itself, by First Still another example of discrimination is the legislation al- which the FCC thrust itself unlawfully into the programing locating money to the armed forces for recruitment advertising process. Then has from it, there is the programing that resulted but stipulating that none of it may be spent on radio and and which, generally speaking, has been inferior to the network television, which the U.S. Congress has generously committed product it replaced. And then there the commercial practices are to give time to the cause. The net effect is to deprive the have accompanied the first rule, in- that experiments under the recruiters of maximum advantage of the advertising media that cluding an upsurge of commercialism and a resurgence of barter, are by nature best to reach their target audience. a technique broadcasters first found unacceptable in radio. All of these actions have been taken in the name of consumer As was evident, however, in the last issue's account of the protection or the public health or the general enlightenment sentiment among delegates at the 10th annual conference of the but have succeeded in none of those aims. It is revealing to note National Association of Television Program Executives, many in last week's TV Guide-which is widely circulated and read in broadcasting are finding a growing number to like of things among all those television viewers whom congressmen are for- about the prime -time rule. (In a straw vote taken at the New ever protecting-nine and a half pages of advertising for Orleans conference, more than three -quarters voted in favor of cigarettes, a page for little cigars and four pages for hard liquor, the rule's retention.) Stations, which receive a higher level of which Senator Magnuson reminds us has been kept off broad- compensation for the access half -hour a comparable than for cast by an old agreement with distillers similar to that negoti- network half-hour, are making more money. Syndicators, which ated with the makers of little cigars. The same issue carries have an expanded marketplace, are making more money. The a spread for Army recruiting, in full color. fortunes of one television network have improved dramatically, Somewhere there has to be in prospect a movement to rescue and the other two are enjoying record it all. profits despite radio and television from the role of fall guy to every passing And if local, live, "relevant" programing has not overwhelmed fad in Congress. In a legislative Valhalla it might be called the prime- time- access periods, there has at least been an increase in All -Media Antidiscrimination Act. It would provide that what is it. The major losers have been those production companies that right for one medium is right for all. It would prevent the had supplied most network product in the vacated half-hours singling out of one medium for legislative sanction. It would some would add, the which -and, public has been treated to bind the nation's communicators into one common interest, a prime- time -access diet dominated by resurrected game shows. aware that the rod used against one today Those medium can be who now argue for the rule's retention admit to all the turned on others tomorrow. flaws and are particularly sensitive on the matter of program ambition and quality. But they also argue that one could hardly have expected otherwise, as there was no independent program industry around to pick up where the networks left off and, more important, when the FCC itself was acting in so wishy- washy a manner that producers could not count on the access half-hour being there from one season to the next. The con- sensus in New Orleans was that the rule has not had a fair test, and that stations and programers must be given a longer commitment -a "climate of certainty" of from three to five years was the plea of one major syndicator-before the industry or the FCC makes a final determination of whether the rule is worthwhile. The burden is clearly on the FCC. It imposed the prime -time- access rule on a reluctant broadcasting industry; now it must establish the conditions under which its brainchild can be given a chance to work. Moreover, there is now a nucleus-perhaps even a critical mass -of stations and producers eager to demon- Drawn for BROADCASTING by Sidney Harris strate that they can do better than those who came before. "Since the laughs are so few and far between, how about instant They should be given their head and their chance. replays of some of the big ones?"

Broadcasting Feb 26 1973 84 R: sii4 gel,._ WSB RADIO news director Aubrey Morris ,_ works 36 hours non -stop i ll FS ! ', wM ç covering /^ Operation . i. ë. Freeze ' _, news team patrols Atlanta's streets warning listeners of .- perilous conditions, L,

Driving is treacherous, and WSB pinpoints __` the danger spots

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Mayor Sa nd his WSB Radio Atlanta AM 750/FM 98.5 Red Cross asks Massell nnounce- NBC Affiliate. Represented by CBS Radio Spot Sales. A Communications Ser- quick help in offers fre ment on viceotCox Broadcasting Corporation. Cox Broadcasting Stations: WSB AM- FM -TV, Atlanta: W H IO AM-FM -TV, Dayton: WSOC AMf M-TV, Charlotte: W IOD collecting 40 blocks of ,WSB Radio AM. WAIA FM. Miami; WIIC -TV. Pittsburgh; KTVU, San Francisco-Oakland. pints of blood. dry ice tó 'brings more Seventy donors homeowners ustomers promptly without han he respond to refrigeration, an supply WSB RADIO's appeal WSB RADIO's sta f works around the clock providing ice bound Atlantans with 4 information and advice about hot wires, homeless families and health. SB hazards he sce s rm a ive át emorlal Hospital you If lived in San Francisco .. .

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