152 IN ONE ESAROM FLAVOUR NEWS

One or the other of us already longs for warm A look at the global product launches shows summer days. Maybe even for a time out in a that mango flavour is also very popular in tropical holiday country. And enjoys with joyful industrially produced foodstuffs and beverages: anticipation of the upcoming a refreshing The Innova Database registers an increase by mango lassi or a spicy mango chutney ... 240% during the last 10 years.

MANGO – one of the most popular tropical Where does this come from? Consumers know fruits and also one that has a lot to talk about! mango. In the one markets as a fruit that grows It is India‘s national fruit, Buddha is said to have in their garden. In other regions as a tropical enjoyed the cool shade of the mango tree exotic fruit, which is more exceptional for his meditation and as a model for the compared to pineapple or banana. Everywhere paisley pattern the mango went down the image of mango is a very positive one. in history of design. In India people speak of the two seasons, mon- soon and mango. “One refreshes the earth, the Alphonso is the queen of mangoes. But have other the soul,” they say. And where the mango you ever heard of Nam Dok Mai, Haden, Keitt, is not native, one says: “Mango gives a holiday Kent, Osteen, Okrung or Tommy Atkins? feeling in everyday life!” It warms the heart – Around 1000 mango varieties are known – even if it‘s still cool outside ;-) diverse in appearance and taste profile. The analysis of the taste profile of Alphonso www.esarom.com e.g. identified 152 different flavours.

All this has inspired esarom to say: 2018 is the year of mango. The company offers a new range of mango flavours and a variety of product ideas. Mango flavour can be used very widely: From vitamin water to chuicy (no typo!) fruit drinks, mango frozen yoghurt to sunny yellow fruitgums and filled chocolates. Mango solo or in a duet with another fruit, with spices and herbs. “Working on flavour pairing we spotted surprising combinations,” tells Isolde Tomann, senior flavourist and head of flavour creation at esarom. Exciting!