KENYA ROAD MAP FOR DEVELOPING & STRENGTHENING THE PROCESSED MANGO SECTOR DECEMBER 2014 TRADE IMPACT FOR GOOD The designations employed and the presentation of material in this document do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This document has not formally been edited by the International Trade Centre. ROAD MAP FOR DEVELOPING & STRENGTHENING THE KENYAN PROCESSED MANGO SECTOR Prepared for International Trade Centre Geneva, december 2014 ii This value chain roadmap was developed on the basis of technical assistance of the International Trade Centre ( ITC ). Views expressed herein are those of consultants and do not necessarily coincide with those of ITC, UN or WTO. Mention of firms, products and product brands does not imply the endorsement of ITC. This document has not been formally edited my ITC. The International Trade Centre ( ITC ) is the joint agency of the World Trade Organisation and the United Nations. Digital images on cover : © shutterstock Street address : ITC, 54-56, rue de Montbrillant, 1202 Geneva, Switzerland Postal address : ITC Palais des Nations 1211 Geneva, Switzerland Telephone : + 41- 22 730 0111 Postal address : ITC, Palais des Nations, 1211 Geneva, Switzerland Email :
[email protected] Internet : http :// www.intracen.org iii ACRONYMS AND ABBREVIATIONS Unless otherwise specified, all references to dollars ( $ ) are to United States dollars, and all references to tons are to metric tons. The following abbreviations are used : AIJN European Fruit Juice Association BRC British Retail Consortium CPB Community Business Plan DC Developing countries EFTA European Free Trade Association EPC Export Promotion Council EU European Union FPEAK Fresh Produce Exporters Association of Kenya FT Fairtrade G.A.P.