PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. CABLE LINE Jul - Aug 2013 • Vol. 13 Issue 4

Headline: PCTA BOARD HOLDS INDUCTION CEREMONY page 4

INSIDE: THE PRESIDENT SPEAKS page 5 Advisory to PCTA Members

To allow us to better serve our members:

1. Please update your official authorized representative, address, contact number (s) and email with the secretariat to facilitate better communication. 2. In an agreement entered into by PCTA with TV5MONDE, France24, Al Jazeera, Euronews, and Channel NewsAsia, these channels are giving free carriage to PCTA members. Members are therefore encouraged to carry FTA signal and advise the channel assignment to facilitate authorization documentation. 3. Assistance in processing MTRCB permits. 4. Use of the comments/suggestions box by members is highly appreciated.

Editor-in-chief Design and Layout JOSE LUIS E. DABAO SAM L. LANUZA

Editorial Board Circulation CEDRIC M. SAZON ARLENE C. TAN ALLAN P. DUNGAO BEN L. SARILLA RALPH B. CASINO LYN S. ODULIO

Managing Editor & Advertising Manager Publisher ROSANNA B. MANALANSAN PHILIPPINE CABLE TELEVISION ASSOCIATION (PCTA), INC. Editorial Assistant Unit 504 Taipan Place Condominium, JENNEFER A. MANGUSSAD F. Ortigas Jr. Road, Ortigas Center, Pasig City Tel. Nos.: 63.2.638.8541 • 63.2.638.8544 Contributors Fax No.: 63.2.638.85.42 ENGR. FREDERICK D. ESQUILLO Email: [email protected] CABLE BOSS [email protected] CHANNEL NEWSASIA Website: www.pcta.org.ph

ALL RIGHT RESERVED. The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. Editor’s Note

Jose Luis E. Dabao, Editor-in-Chief Greetings dear readers,

This issue marks a new fiscal year for the PCTA, a new set of officers, new challenges, new goals and a new editor in chief!

Former Editor-in-chief Bing Ledesma set the bar very, very high, hopefully I can do half as well as she did! This year, aside from providing the usual informative articles, we aim to better communicate with our subscriber base, expect a social media campaign from us very soon! In line with this, Cable Line would like to ask you all to update your email addresses, please send all your info to ([email protected], admin@ pcta.org.ph, [email protected]) as we aim to better engage our subscriber base!

Under the leadership of President Cedric Sazon, we hope to bring to you, our readers, and more ways to navigate the ever changing currents that our fast paced industry is enduring and together, we get even stronger than before! We aim this year to give an updated curriculum to the technical seminars to help keep us current with the industry and to further disseminate short learning bites via Cable Line and hopefully on the internet as well! We also aim to publish different business model modifications that will help improve our bottom lines especially for smaller operators!

New technology, new content, new business, it’s going to be an exciting year! Brace yourselves! 

DISCLAIMER The opinions, views and/or contents expressed in the articles, contributors or paid advertisements of Cable Line are exclusively that of their author or originator, and do not necessarily reflect the position or stand of the PHILIPPINE CABLE TELEVISION ASSOCIATION, INC.

CABLE LINE JUL - AUG 2013 3 PCTA BOARD HOLDS INDUCTION CEREMONY by Anne B. Manalansan

From L - R: Lorlyn Garcia - Velarde, Venancio C. Lo, Joel E. Dabao, Jon T, Arayata, Armando M. Merilleno, Allan P. Dungao, Cedric M. Sazon, Comm. Gamaliel A. Cordoba, Sec. Sonny Coloma, Dep. Comm. Jose Carlo Martinez, Dep. Comm. Delilah Deles, Bing G. Ledesma, Engr. Joseph M. Arguelles, Victoriano T. Sy, Sr., Pompeyo R. Abergas, Alex Paras, and Atty. Goering G.C. Paderanga, Jr.

The officers and directors of the Philippine Cable Television directors themselves, received their mandate during the General Association (PCTA) were recently sworn into office by Presidential Membership Assembly held last March 20, 2013 as part of the Communications Operations Office (PCOO) Secretary Herminio annual PCTA Convention. “Sonny” Coloma. The induction ceremony took place last July Secretary Herminio “Sonny” Coloma, 2, 2013 at the Board Room of the National Telecommunications Presidential Communications Commission (NTC) in Quezon City. Operations Office (PCOO)

With NTC Commissioner Gamaliel A. Cordoba, and Deputy Commissioners Delilah Deles and Carlo Jose Martinez as witnesses, the PCTA Board members recited their Oath of Office, promising to work for the attainment of the association’s objectives, to serve its members, and to contribute to the economic development of the country through the cable television industry.

The 15-man board, from which eight officers were elected by the

continued to page 14

CABLE LINE 4 JUL - AUG 2013 The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. The President Speaks As I mark my 3rd month as President of the PCTA, I have been reminded once again of how challenging my term is, both for me and for the rest of the Board, especially since our thrust this The association will year is to position the cable TV also spearhead the industry in long term stability and interconnection project profitability. that will provide cable

For most of us, our cable TV operators with the business is at a crossroad (whether opportunity to share to provide internet; to roll out{ content and consolidate } digital box, either digital SD or HD; bandwidth. or go directly to IP platform?) We need to pick the right choice for us to direct it in the right direction, Pres. Cedric M. Sazon which at this point, all seem complicated. One thing is certain model. For example, while we car having the best feature in the though – we need to choose and are paying the content providers market. The same is true with our decide on the right technology this for the programs being shown cable business when we go digital. year or sooner, that will enable us on our cable system, the same What we need is to upgrade our to deliver the best service to our content providers are paying our human assets, from the basic RF subscribers and ultimately ensure counterparts in India to carry technician to data technician. We our long term survival. their programs over their cable need to employ the right people to systems. This is possible because support our cable business. We are aware that presently, several of their volume as well as their of our competitors like Telcos manageable and interconnected This is the reason why another and DTH have similar services network. major focus of the PCTA is to and are already capitalizing on implement an upgrade of its the technology. The PCTA is also We can achieve the same thing if technical training module in order focusing on this industry concern we will go digital and interconnect. to equip our technical people. and our association is going to The question is HOW and WHEN We urgently need to add skills to do a study and evaluation of the to do it. our human assets so that they Philippine cable industry in the will maximize the value of our hope of providing us with new For us to understand digital, let us investment. perspectives and insights. not go into the complicated details anymore. Let me illustrate this After our PCTA Board meeting We are also exploring and learning using layman’s term and using the and planning session last month, from our neighbor countries act of buying a car as an example the Board has decided that our through their existing cable TV since we are all familiar with this major direction is to introduce our association. Let me give you some practice. Technology is like a car’s members to our project, which background of their present status features such as ABS, digital air is to interconnect all cable TV and income model capitalizing conditioning system, CRDI engine, operators. This may sound like on the present capability of and the like. As cable operators, a grand plan but we believe that technology. In our recent exposure we own cars and we know how this business model will grow and during the Asia Pacific Operators to drive one but we don’t know support our cable industry, and Summit (APOS), we found out how to repair the computer box or could be an important part of our from cable operators of some the ABS brake system. I’m certain industry’s survival. nearby Asian countries that their that we don’t want to engage in digital platform is already mature those technical matters. What Now that cable TV is evolving, we and evolving into another business we do want is to drive a good cannot prevent its advancement

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CABLE LINE JUL - AUG 2013 5 Empowering the Cable TV Industry

by Engr. Pere Esquillo

Engr. Joseph Arguelles CLOCKWISE: Engr. Pere Esquillo, Engr. Fernando Morales, Engr. Romy Zerrudo, Engr. Allan Mundina, Engr. Ronald Tuzon,

The PCTA Technical Committee held a Planning Session last July 18-19, 2013 to plan their activities for the fiscal year. The following are the highlights of the said activity:

NEW SET OF TECHNICAL SEMINAR MODULES There will be a new set of training module/s for the upcoming technical seminars as well as a new programme of activity. The first technical seminar for the fiscal year 2013-2014 is set on September 26-27, 2013 and will be conducted in Davao City for cable operators and their technical staff in the Mindanao Region. The rest of the year’s schedule is as follows: Areas Venues Dates Mindanao Davao September 26 - 27, 2013 Visayas Cebu October 24 - 25, 2013 South Luzon Laguna November 14 - 15, 2013 North Luzon Tugegarao January 30 - 31, 2014

In connection, the technical seminars are being applied for CPE credit units thru IECEP. Participating PECEs, ECEs and ECTs can therefore earn CPE points from attending the technical seminar, an activity which the Committee will refer to now as “Empowering the Cable TV Industry”.

NEW ACTIVITIES Aside from conducting technical seminars in the country’s major regions, the Technical Committee intends to provide and/or conduct: 1. E-Learning. The Technical Committee will produce and upload technical video materials on the PCTA website (www.pcta.org.ph) which the members can view once they logged in.

2. Specialized Training Program. Under this program and/or activity, PCTA members should nominate or volunteer a cable system in their region as the venue for a seminar/training (lecture/hands-on), one (1) specialized topic from four (4) topics (but not limited to mentioned topics) which members can select from thru vote. • List of possible topics: • Preventive Maintenance • Fiber Splicing • Headend Maintenance • Power Supply • Active and Passives • Customer Servicing and Work Order Management • Broadband Service • Digital Cable 3. Technical Caravan. The first technical caravan is set on November 26-27, 2013 in Quezon Province. Interested members may also contact the Secretariat for inclusion in the schedule. 

CABLE LINE 6 JUL - AUG 2013 The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. PCTA UNVEILS PLANS FOR 2014 CONVENTION Lorlyn Garcia-Velarde is new PCTA Convention Chair

by Anne B. Manalansan As head of the Convention Organizing Committee, Ms. Velarde was given the task of coming up with another exciting and engaging event for the cable TV industry. PCTA Convention, the country’s longest-running industry event, is scheduled to be held on April 1-4, 2014 at the SMX Convention Center in Pasay City, Metro Manila.

The prestigious event features an impressive Exhibit showcasing break-through technology, innovative products, exciting programs, and the latest equipment and services available on pay television. Simultaneous with the Exhibit is a comprehensive Conference where important legislative, technical, and business matters are discussed by industry leaders and executives.

With the theme, Interconnect! the 2014 PCTA Convention pushes the boundary of cooperation to achieve synergy and ensure the long-term stability of the cable industry.

“Next year’s Convention will have the theme, Interconnect! This is to support President Cedric Sazon’s initiative for the association and its members to work together and be able to go digital. We shall have suppliers and discussions that will support and give us more knowledge on how to do interconnection. Hopefully, with next year’s Convention, we shall all see its advantages and resh from its recent successful staging, the PCTA Convention eventually accept that it is the only way to survive digitalization”, returns on its 22nd edition with its new Chairperson, explains Ms. Velarde. FMs. Lorlyn Garcia-Velarde at the helm. The PCTA Board unanimously approved the appointment of Ms. Velarde during its Ms Velarde is inviting all PCTA members to mark their calendars first regular meeting last June 3, 2013. Ms. Velarde is currently and get ready for the biggest cable TV event in the country. The the General Manager of First United Broadcasting Corporation PCTA Convention 2014 Committee also includes Dr. Venancio Lo (FUBC). (Romblon Cable Corporation) as Vice-Chairman, and Mr. Efren ‘Jon’ Arayata (Sky Cable Corporation) and Mr. Armando Merilleno (Cablelink Holdings Corporation) as members. 

CABLE LINE JUL - AUG 2013 7 On DIGITAL CABLE TV SYSTEM by Engr. Pere Esquillo

Featuring the presentation of Engr. Ronald G. Tuzon of Sky Cable during the last PCTA Convention entitled “Digital Demystified”. First, let us illustrate an analog headend and digital headend.

TYPICAL ANALOG HEADEND (Figure 1) that are being used by commercial services and/or that are affected by interferences. This is not the case with digital As you can notice from the illustrations above, the setup for transmission. Any channel/frequency in the CATV spectra can be digital headend is much different from that of an analog headend. used in transmitting digital signals. The processing of the programs and/or RF signals are relatively different and much more “complex”. HEADEND DIGITIZATION REQUIRES ADDITIONAL TECHNICAL Following are some of the “misconceptions” on digital cable tv PERSONNEL system that were presented during the Technical Session of PCTA Convention 2013.

HEADEND DIGITIZATION REQUIRES BIGGER SPACE Transition from analog to digital offers at least times four (4) times the capacity of your existing channel capacity, e.g. a 750 MHz system can have at least 300 additional channels. With this in mind, one might think that a bigger headend is necessary. Ironically, a digital headend equipment requires minimal space (see Figure 3). Unlike in the case of an analog headend setup wherein you need one (1) modulator for every channel and/or program, in a digital setup an encoder can accommodate and/or process as much as four (4) programs, i.e. four (4) program contents can be placed on channel 2 using QAM. In this context, seven (7) standard equipment racks can hold digital headend equipment that can already offer more than 200 channels.

THERE ARE SOME CHANNELS/FREQUENCIES THAT MUST BE AVOIDED WHEN TRANSMITTING DIGITAL SIGNAL In selecting a channel plan, especially in an analog platform, we Figure 3. A typical setup of digital headend equipment offering often avoid assigning the same channel to the off-air programs maximum channel capacity of 100. that we received and broadcast thru cable tv infrastructure in order to prevent interference. We also avoid some frequencies continued to page 12

CABLE LINE 8 JUL - AUG 2013 The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC.

CABLE LINE JUL - AUG 2013 9 MOVERs & SHAKERS

On theSpotlight: Mr. Jose D. Pimentel, Jr. President & CEO, Skyline Cable TV by Sam L. Lanuza

Business as usual as well as the physical distance between his cable systems and Mr. Jose D. Pimentel, Jr. started his foray into his own business the suppliers, majority of which are located in Manila. He remains by way of a small grocery store in their home town of Kidapawan upbeat though about the future prospects of his business, saying City, North Cotabato, which soon expanded into a “mini” mall in that he plans to go digital in 2015. the nearby municipality. About Mr. Pimentel In 2005, Mr. Pimentel ventured into the cable television business Mr. Pimentel, Jr. is a Certified Public Accountant (CPA) from when he bought Skyline Cable TV in Bayugan City, Agusan Del Kidapawan City, North Cotabato, which is two and a half hours Sur. In less than a decade, he was able to put up two more cable away from Davao City. His early occupation includes being television systems, Trento Z5 Cable TV in 2009 and Mardonque a bookkeeper, a banker, and an accounting teacher before Cable TV in 2011. These days, he usually spends his time he eventually ventured into growing his own business. An traveling between Davao City, Bukidnon, Agusan de Sur, and accomplished businessman, Mr. Pimentel is constantly invited as North Cotabato to oversee his businesses. a keynote speaker where he inspires people of his achievement in business. He is currently the Chief Executive Officer and His business strategy seems simple enough - he invested in President of Skyline Cable TV. properties in those cities where his businesses are located, even though they are far from his hometown, in order to locate his Mr. Pimentel is married to the former Dorie Hernandez and headend and office there. He also put up an internet café in each they have five children named: Zharina, Zrian, Zandro, Zoril, & cable TV workplace. Zhayanara. He said that he named his cable system Z5 because of his children. According to Mr. Pimentel, he chose to put up a cable TV business to be globally competitive while at the same time cater to the Being a PCTA Member needs of his subscriber. Though located in small municipalities, Skyline Cable TV is a loyal member of PCTA for the past twenty he believes that his subscribers deserve the best cable service, years. ”Being a member of PCTA is (like) being a working part with the same advanced technology being offered by big players of a big, happy cable TV family, which means helping them elsewhere. Presently, Skyline Cable TV offers 48 channels for a (PCTA) becoming a solid partner, makes my cable business solid monthly subscription fee of only Php350, and each system has too, updated and working fashionably with ease in the cable two to four employees to serve their subscribers. industry”, he said. Clearly, Mr. Pimentel’s passion and love for the cable industry remains as strong as ever.  Like any other business, Mr. Pimentel said that they also encounter difficulties such as illegal tapping of cable connection,

CABLE LINE 10 JUL - AUG 2013 The Official Newsletter of THE PHILIPPINE CABLE TELEVISION ASSOCIATION, INC. 2013 CSMW Kicks Off in the City of Golden Friendship

Engr. Elpidio Paras of Parasat Cable TV Delivers His Speech during the event Mindanao Affiliates with Tim Bautista and Baby Zarate

by Billy G. Salcedo

Mr. Danny Ang and Cheese Lim of Affiliates with Cable BOSS' Dave Aranjuez CSMW Delegates with Tim Bautista HBO Asia and Krizzia Ani+¦on of during the DIVA Universal Fellowship Night and Francis Loseo, CSMW Resource DIVA Universal Speaker

Home to some of the warmest people in the country and the To culminate the event, a DIVA Universal Fellowship epicenter of the Pay-TV Operations in Northern Mindanao, Night was held. In line with the theme of the event, The Cagayan De Oro, a.k.a The City of Golden Friendship, is Cable BOSS team and many of the attendees went to the indeed a perfect place to launch Cable BOSS’ roadshow, the party dressed up as famous characters of DIVA Universal 2013 Cable Service Marketing Workshop (CSMW). The shows like SMASH, Downton Abbey, The Good Wife eagerly anticipated event happened in Mallberry Suites and Guys with Kids. The night became even more colorful Business Hotel on May 31, 2013 and was attended by as the delegates belted their vocal prowess in the singing over 100 delegates representing 35 Cable Systems. contest and a duo from Parasat Cable TV performed a special ballroom dance number and of course, the attendees got Aimed at bringing the best out of the personnel of our the chance to win exclusive premium items and cash prizes affiliate partners, Cable BOSS offered a seminar on The during the raffle portions. Leadership Edge: Creating One’s Advantage Through Personal and Influential Leadership. The young The first leg of the 2013 CSMW has been filled with priceless and vibrant Francis “Kiko” Loseo, a member of the learnings and information and has become a venue for Philippine Society for Training and Development, Inc. and our affiliates, program partners and suppliers to build a professor in De La Salle University, facilitated the seminar an unbreakable camaraderie. Watch out as we hold the and an interactive workshop. The event was also graced succeeding legs of our roadshow in Clark Freeport Zone, by prominent personalities in the industry, namely Engr. Angeles City, Pampanga on July 26, 2013 and Cebu Elpidio Paras of the Philippine Cable TV Industry City on September 13, 2013! For more information, (PCTA) and Dir. Teodoro Buenavista Jr. of the National please call: (+632)636 3521 or (+632)636 3521. Telecommunications Commission (NTC) Region X. Furthermore, HBO Asia’s Danny Ang & Cheese Lim Want to be in the loop about our events and programming and DIVA Universal’s Krizzia Aniñon attended the event. highlights or just want to see and download your pictures in our Program Trainings of HBO Asia, DIVA Universal, CNN, events? Just like us on FB: facebook.com/CableBOSSPhil Cartoon Network, RED, Warner TV and Baby First or follow us on twitter: @CasbleBOSSPhil! See you there! were also conducted during the event as well as a product presentation by Ricklee Enterprises. One Great Source. All Great Networks.

CABLE LINE JUL - AUG 2013 11 From page 8

Additional personnel is not necessary in headend digitization. TROUBLESHOOTING DIGITAL IS MORE DIFFICULT THAN ANALOG Nevertheless, giving appropriate training for current personnel is Troubleshooting digital signal problem as compared to analog is very essential and important. just the same. Same method, procedure, and approach. It will only differ in the parameters being measured. Additional measurement PLANT UPGRADE IS A PRE-REQUISITE IN DIGITIZATION like MER, BER, and constellation display interpretation are added. Basically, digital transmission will work on the same CATV Video manifestation also differs in Digital (see Figure 4). infrastructure as with the case of analog transmission. Digital signals can still be send thru the existing coaxial cable, splitters, DIGITAL CABLE SIGNALS CAN BE VIEWED READILY IN A DIGITAL amplifiers, taps, etc. Of course, the CATV infrastructure must still TV WITH DIGITAL TUNER be subjected to digital transmission test. Some preparations are It depends on the type of system: ISDBT, ATSC digital TV’s can’t necessary to do this. You need to conduct some plant correction display DVB-C broadcast. If the signals transmitted from headend and maintenance to improve the network’s service reliability. are encrypted, STB’s or Cable Cards are required to decode these Generally, when cable TV operators start offering digital cable tv signals. service, digital signals are just placed onto the unused channel SUBSCRIBER COULD SIMPLY BUY THE DIGITAL SET TOP BOX frequency/frequencies and send thru the existing cable TV ANYWHERE network. Set-top boxes/card not supported by the CAS installed in the headend can’t be used to decode the receive signal. TRANSITION TO DIGITAL REQUIRES A TWO-WAY SYSTEM MORE FACTS ABOUT DIGITAL It is also a common mistake that one thinks that a two-way system is a pre-requisite in digitization. Let us remember that in digital • Digital picture is the same quality as introduced at the head cable tv system, the only thing that change is the platform as well end. as the type of transmission. The delivery of the programs is still • More channels can be offered. the same, from source (headend) to destination (subscriber/s), • Multi Tiers can be offered. (Different bsic packges, Ala Carte) which is the forward path or downstream. • Enhanced viewing experience of subscriber (EPG, Synopsis, HD programs) • Reduced truck roll-out of disconnection/reconnection 

From page 5 service since it is more efficient – from lesser power anymore. From being seen in bigger screen with High consumption and less complicated maintenance after Definition (HD) quality picture, to providing internet set-up, to its stability and ability to generate more TV, and presently, TV everywhere allows us to watch value-added income. the same program in different devices via wireless. Our recommendation therefore to our fellow cable Aside from providing content, we can also provide operators is first, upgrade your network. You can do our subscribers with internet connectivity using a this by making your trunk FIBER and install NODE 2, cable modem. By giving them access to real-time and eventually convert to two-way. With this, your information, we empower them and help enrich their cable business is already future-proof. Second, provide lives. Surely, this is the kind of service that subscribers the immediate needs of your subscribers, whether it is are willing to pay for. There is no doubt that internet internet or digital TV with HD. is our next revenue source as cable operators. Our cable network is a ready platform and as such, offers The PCTA is now doing an information drive to promote a lot of opportunities for growth and expansion to our this two-steps approach. The association will also cable business. spearhead the interconnection project that will provide cable operators with the opportunity to share content As business owners or managers, we always ask this and consolidate bandwidth. This is our vision which question at the end of the day – Will this give me the cannot be realized without alliances. Technologies expected returns of investment? If you have already are fast evolving and are now encroaching on our proven that you can make money with your analog traditional turf. For the sake of our cable business, let service, then how much more would it be with a digital us consider the possibilities and take action before it is too late. 

CABLE LINE 12 JUL - AUG 2013 computing Source: http://visual.ly/what-cloud- Infographic Central From Page 4

The next day, July 3, the PCTA Board had its meeting and planning The inductees were led by President Cedric M. Sazon (Kalibo session at Marzon Resort in Boracay Island, Aklan. During the Cable TV Network Inc.) and Chairman of the Board Allan P. Dungao session, President Cedric Sazon appointed the following directors (Satellite Cable Network Inc.). The other officers who took their to lead the different committees and to implement the goals and oath were Vice Chairman Ralph B. Casiño (Southern Cablevision projects of the association: Inc.), Vice President-Luzon Venancio C. Lo (Romblon Cable Corp.), Vice President-Visayas Goering G. A. Paderanga Jr. (Misamis CATV Network, Inc.), Vice President-Mindanao Victoriano T. Sy Sr. (Marbel Services & TV System, Inc.), Treasurer Joseph M. Arguelles (Asian Vision Cable Holdings), and Corporate Secretary Efren T. Arayata (Sky Cable Inc.).

The rest of the Board is composed of Lorlyn G. Velarde (First United Broadcasting Corp.), Armando M. Merilleno (Cablelink and Holdings Corp.), Amelita G. Ledesma (Sky Cable, Inc.), Pompeyo R. Abergas (Talavera Cable System), Jose Luis Dabao (Kabankalan Community Antenna Television Inc.), Alexander G. Paras (Parasat Cable TV Inc.), and Romeo L. Zerrudo (Z-Energy CATV Network Inc.).

In his dialogue with the PCTA leaders, Sec. Coloma, stressed the External Affairs Committee: Mr. Ralph B. Casiño importance of using the mass media for the benefit of the citizens Internal Affairs Committee : Mr. Pompeyo R. Abergas of the country. The government, he said, believes that there Cable Line editor : Mr. Jose Luis E. Dabao should not be any prior restraint to the exercise of freedom of Technical Committee : Engr. Romeo L. Zerrudo speech and freedom of expression which is the essence of the Programming : Mr. Alexander G. Paras cable TV business. Industry Development Committee : Mr. Jose Luis E. Dabao For their part, Chairman Allan Dungao assured Sec. Coloma of the Special Events Committee : Ms. Lorlyn Garcia-Velarde cable TV industry’s support towards the country’s development, Corporate Social as evidenced by its many activities in the past 26 years of Responsibility : Ms. Amelita G. Ledesma its existence and recently, with the association’s signing of a Finance : Engr. Joseph M. Arguelles Memorandum of Agreement with the Department of Science and Technology (DOST).

CABLE LINE 14 JUL - AUG 2013