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KBTV MEDIA KIT 2016 KBTV 소개 Vision KBTV MEDIA KIT 2016 KBTV 소개 Vision HISTORY CEO 인사말 KBTV는 한국 국영방송사 KBS 컨텐츠 자원을 기반으로 미디어 컨텐츠 제작, 기타 미디어 서비스를 운영하는 미래형 종합 방송사입니다 또한 축적된 제작 경험을 바탕으로 보다 완성도 높은 작품을 통하여 급속히 변화하는 영상 시장을 선도 하고자 합니다 KBTV는 참신한 기획과 주도 면밀한 작업, 그리고 원활한 작품 제작 시스템을 구성하여 미래 지향적 컨텐츠 제작의 새로운 축을 만들어 가고자 합니다 KBTV CEO & CHAIRMAN 이동현 KBTV는 신뢰를 바탕으로 그 신뢰를 영원히 저버리지 않을 열정으로 컨텐츠 제작 산업의 선두 주자로 거듭나 세계를 움직이는 미디어가 되고자 합니다 KBTV는 TV 방송 제작 (뉴스, 다큐멘터리, 예능, 버라이어티, 드라마) 과 기업 영상 홍보물 및 TV 광고 제작, 콘서트, 컨벤션 등의 각종 이벤트를 오랜 경험을 바탕으로 최선을 다해 최고의 프로덕션을 제공 할것입니다 KBTV는 시청자의 눈으로 시청자를 위한 시청자와 함께하는 미국을 넘어 전 세계 한인 커뮤니티 대표 방송사로 거급날 것입니다 About KBS CHANNELS INTERNATIONAL BROADCASTING TV RADIO TERRESTIAL TV KBS initiated the country's first radio broadcasting service in 1924 RADIO Commenced Korea's first television broadcasting service in 1961 First broadcasting HD programs in 2001 RADIO1 RADIO2(HAPPY FM) KBS completed the transfer to digital broadcasting in 2012 RADIO3(VOICE OF LOVE) Gross revenue 1.568 trillion won CABLE TV FM1(CLASSIC FM) 2012 FM2(COOL FM) Total cost 1.5742 trillion won 2012 GLOBAL KOREAN NETWORK OVERVIEW TERRESTIAL DMB KBS has long been a leader in the development of the broadcasting culture of the nation. As the key public service broadcaster of Korea, KBS has undertaken initiatives at technological turning points while providing a communication channel for diverse views. In the multi-channel digital broadcasting environment, a number of broadcasting channels are available, making the social role of public broadcasting ever more important. PERSONNEL With the digitalization of terrestrial television and the changes in the digital media environment, KBS strives to connect with the audience through the production of audience oriented, high-quality public services. TOtal KBS initiated the country's first radio broadcasting service in 1927 and commenced 4,964 As of Dec. 31, 2013 (pers.) Korea's first television broadcasting service in 1961. First broadcasting HD programs in 2001, KBS completed the transfer to digital broadcasting in 2012. KBS headquarters are located in the Yoido district of Seoul. There are 18 regional stations and 11 overseas bureaus as well as eight subsidiary companies such as KBS Media, which manages the local and global marketing of KBS content. About KBS WORLD KBS World is a 24-hour family entertainment channel provided by KBS, the flagship public service broadcaster in Korea. KBS programs broadcast on KBS World a mere 2 weeks after their first-run in Korean terrestrial channel. With 100% original programming by KBS, the channel broadcasts in Korean language along with multilingual subtitles. Currently available for 54 million households within 100 countries and for over 1700 hotels in 46 countries, KBS World is the definite source to feel, enjoy, and learn Asian culture. KBS World promises to do its best to bring pleasant and informative programs to the viewers. Always enjoyable TV, it is KBS World! CHANNEL PROFILE Channel Highlights LAUNCHED ON JULY 1, 2016 Drama: Key Driver of Korean Wave KBS World dramas distinguish themselves through various themes, dynamic storylines and the presence of renowned celebrities. Highly NUMBER OF HOUSEHOLDS Approx. 54 million (as of January 2014) appreciated among Asian audiences, KBS dramas bring heartwarming stories of life, love, and family. LANGUAGE/SUBTITLE : Korean Language Entertainment: Recharge Yourself with Wholesome Laughter English (Approx. 80% of programs), Chinese (30%) * Japanese, Vietnamese and Malaysian subtitles are also Korea’s most loved entertainment programs have gathered! KBS World in service offers enjoyable entertainment programs including K-Pop music shows, comedy skits, and infotainment programs. Viewers will meet the most up- FRESH HOURS : 48% to-the-minute trends in Korea through KBS World’s total entertainment BROADCAST HOURS : 24 HOUR / 7 DAYS programs. PROPORTION OF CONTENT TYPE Documentary: New Paradigm of Documentaries 42% of Drama, 33% of Kpop and Entertainment shows 18% of Culture & Documentary Diverse, useful and enjoyable! KBS World provides the latest and highly 7% of Newscast informative documentary programs. KBS documentaries bring in-depth information on health, environment, social and cultural topics. Find vivid COUNTRIES DISTRIBUTED nature and experience passionate lives on KBS World documentaries. KBS world is available in 100 countries; USA, China, Japan, other Asian countries, Europe, CIS, Middle East, Latin America, Africa, and even in Antarctica GLOBAL NETWORK KBS World Viewer by Continents KBS World Global Major Partners Area Country Households Country Platform Channel# Country Platform Channel# USA 6,750,000 J:Com Ch 276 Direct TV Ch 2082 Japan USA Major Foothold Country Japan 4,290,000 SkyPerfect TV Ch 791 Time Warner Ch 159 China APSTAR-6 (Hotel, Foriegn Residence) SingTel Ch 38 France Orange Ch 545 Singapore Asia (include Japan) 18 Countries 16,660,000 StarHub Ch 115 Turkey Turksat Ch 84 Europe / CIS 29 Countries 10,080,000 Malaysia Astro Ch 391 Poland NC+ Ch 143 Arab 22 Countries 20,000,000 Thailand TrueVisions Ch 232 UAE Etisalat Ch 872 North, Middle & South America (include USA) 17 Countries 7,140,000 Indonesia Indovision Ch 68 India Big TV Ch 255 Africa, Oceania 14 Countries 160,000 Philippine Sky Cable Ch 75 Vietnam VTVcap Ch 34 Total 100 Countries 54,040,000 Hong Kong now TV Ch 559 Mongolia Sansar CATV Ch 10 * Hotel - 46 Countries 1,705 Hotels Macau Macau Cable Ch 180 Australia Fetch TV Ch 827 GROWING USA PARTNERS NETWORK Growth of KBS World Global Network After launching of KBS World TV channel in 2003, it has been expending its global network. KBS World is recognized as Asia's top family entertainment channel. KBS World is available in 100 countries around the world. Growth of KBS World Global Network As of April, 2014 MUSIC Music Bank K-Chart Genre : Music Premiere on KBS World : 2004. 5 Runtime : 80' Showtime : Fri 18:30 [Live] KBS is always with the audience As a major public broadcaster in Korea, Music Bank K-Chart showcases fantastic KBS provides cutting-edge viewing experiences performances by the nation's top musicians each with quality programs and strong TV contents. week. K-chart introduces the latest music trend and popular songs. A Song for You Genre : Music & Variety Premiere on KBS World : 2013.08.23 Runtime : 20' Showtime : Fri 18:10 | Sat 04:00 | Sat 13:00 | Mon 17:50 (Seoul, UTC+9) 'A Song for You' is a music request show, starring Korean pop stars. Viewers send their video song request and the star introduces the story and sing Always With Our Audience for the viewer. DRAMA Key Driver of Korean Wave VARIETY SHOWS H ello Counselor Genre : Variety Premiere on KBS World : 2012. 9 Runtime : 80' Showtime : Mon 23:50 (Seoul, UTC+9) "Hello Counselor" is a talk show with an emphasis on people and their stories. This program will bring laughter and move your heart. The purpose of this program is to help take down communication barriers by sharing stories about life and people's concerns. Comedians Shin Dongyeop, Jeong Chanwu, Kim Taegyun, and Lee Yeongja are the hosts of this program with various special guests appearing on the show weekly. The Return of Superman Genre : Variety Premiere on KBS World : 2013.12.15 Runtime : 70' Showtime : Sun 17:00 (Seoul, UTC+9) Fathers may not be perfect.. but that's alright if they aren't perfect! There's nothing like a father's love to boost our spirits. The fathers who used to spend all their time working have Rechargereturned home Y ourselfon 'The Return of Superman'.with Wholesome Laughter CULTURE & DOCUMENTARY KBS Panorama Genre : Documentary Premiere on KBS World : 2013.05.22 Runtime : 50' Showtime : Fri 13:10 | 01:00 (Seoul, UTC+9) Food Odyssey Genre : Documentary Premiere on KBS World : 2014.04.25 KBS Panorama is a series of the best documentaries of KBS Runtime : 70' Showtime : Fri 13:10 (Seoul, UTC+9) in the areas of politics, economy, history, nature, sociology, culture, humanity, environment, science, international Food Odyssey is a documentary of exploration, which traces back culinary relations and more. differences of the world while satisfying intellectual curiosity of five senses. Directed by Wook-jung Lee, a Peabody Award winning Director for his previous film ‘Noodle Road’, ‘Food Odyssey’ reveals the secret of civilization by examining three groups of food: bread, barbecue and milk, spice and curry. As a certificated chef from a cooking academy, Director Lee brings access and expertise on a broad range of food, some of which people may have never seen before. Colors 4 Desires – Red, Green, Blue & White Genre : Documentary Premiere on KBS World : 2013. 9 Runtime : 50' Showtime : Fri 13:10 | Re-run: Sat 01:00 (Seoul, UTC+9) From the very beginning, humans have assigned certain meaning to each color. Focusing on four colors, this film examines the human desires hidden in each color, symbolizing immortality, possession, salvation and aestheticism. The film endeavors to be a sensual and visual piece on the history of human desires inherent among the four colors. New Paradigm of Documentaries KB S World Viewers Rating & N Screen SNS Network Channel INTERACT WITH VIEWERS Promotion ANYTIME & ANYWHERE 1,200,000 KBS World YouTube Live Streaming weibo Service Provider 1 Ranking 13 Ranking J:COM KBS World 53 Channels 183 Channels S ervice Provider StarHub Japan Singapore Source : J:COM / Jan 2014 Source : TNmS Multimedia / Mar 2014 KBS World TOtal Service Provider 35 Ranking 36 Ranking million Truevisions KBS World 3 Channels viewers 600,000 148 117 Channels 840,000 Service Provider Astro Thailand Malaysia Source : AGB Nielsen Media research / Mar 2014 Source : AGB Nielsen Media research / Mar 2014 KBS World 390,000 As of April, 2014 Service Provider 37 Ranking 33 Ranking Sky Cable KBS World 85 Channels 114 Channels Service Provider Indovision Philippines Indonesia Source : TNmS Multimedia / Oct 2012 Source : Indovision / Jan 2014 KBS World SNS KBS World interacts with viewers by communicating through social networking services and such as Twitter, Facebook, YouTube and Kakao talk and more.
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