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THE NEW SEGMENTATION AND MEDIA PLANNING PRODUCT FOR AGENCIES AND BRANDS Fans of O'Brien

DEMOGRAPHICS LIFESTYLE

DEMOGRAPHICS ANNUAL INCOME TOP STATES HOBBIES & ACTIVITIES GENERAL INTERESTS FAVOURITE DISHES

Gender: Male $100,000 or more Illinois Playing Board games Music Nachos Age: 30-44 Taking care of my pets Exhibitions Chicken Kiev Urban POLITICS Wisconsin Playing video games Politics Sliders

PROFESSIONS FAVOURITE SPORTS MOST LIKELY PET

Creative and Design Professional Wrestling Cat Architecture and Design NFL Advertising, Marketing, and PR Golf Performing arts Biotech and R&D and Science

I like to buy physical copies (CDs, Vinyl) I'm happy to spend money to support my of my music favorite music artists

I would run a red light if no one was Anyone who watches Fox for around “ “ news is dumb

“ Describes themselves as... open minded, “...But on occasionlazy, dreamer and “ patient and funny “ sentimental.

ENTERTAINMENT BRANDS

FAVORITE MOVIES CUSTOMER OF

Austin Powers: International Google YouTube Police Academy .com Neutrogena Idiocracy Central Bing The War of the Worlds SanDisk

FAVORITE MUSICS ARTISTS CLOTHING BRANDS RESTAURANTS

Queen Weird Al Yankovic Wendy's Jane's Addiction Jack in the Box The Police Jimmy John's

FAVORITE CELEBRITIES MOST LIKELY CAR

Jimmy Kimmel Dodge SHOPS AT Seth Meyers Target

MEDIA ONLINE

WATCHES TV FOR... TOP TV NETWORKS TOP WEBSITES VISITED TOP FACEBOOK PAGES

HOURS IMDB.com The Simpsons PER/WEEK 16-20 Nat Geo Wild Reptar National Geographic Channel NFL.COM ONLINE FOR... Turner Classic Movies Goodreads This Is The End HOURS IFC YouTube Tosh.0 31-35 PER/WEEK MeTV TED.com 9GAG Tumblr Harry Potter STREAMING SERVICE Gmail.com Johnny Knoxville MAGAZINES READ Spotify TOP MOBILE APPLICATIONS ONLINE NEWS Esquire DuckDuckGo App Modern Drummer The Huffington Post Kaspersky Mobile Security TechCalc CNN.com

YouGov profiles is the new segmentation and media planning product for agencies and brands. Contact: [email protected] It is powered by the YouGov Cube - our connected data vault which holds over 100,000 data points from more than 150,000 respondents. www.yougov.com This does not show the *average* member of this group but rather those attributes that distinguish this group from the general population.