Xavier University Exhibit

All Xavier Student Newspapers Xavier Student Newspapers

1916-02-01

Xavier University Newswire

Xavier University (Cincinnati, Ohio)

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Recommended Citation Xavier University (Cincinnati, Ohio), "Xavier University Newswire" (1916). All Xavier Student Newspapers. 4. https://www.exhibit.xavier.edu/student_newspaper/4

This Book is brought to you for free and open access by the Xavier Student Newspapers at Exhibit. It has been accepted for inclusion in All Xavier Student Newspapers by an authorized administrator of Exhibit. For more information, please contact [email protected]. THE XAVIERIAN NEWS CINCINNATI. OHIO A paper published by the students and devoted to the interests of St. Xavier College of Commerce, Accounts and Finance, College of Journalism, Advertising and Salesmanship.

VOL. 1 FEBRUARY 1916 NO. 3 WHO AM I? itsmn^W^t^^mn^^^ And The Future? I am more powerful than the com­ bined armies of the world. In Robinson and Fairbanks' Direc- I am more deadly than, bullets, and • tory of Cincinnati, for 1829, the follow­ I have wrecked more homes than the ing entry is found on page 186: "Ro­ mightiest of siege guns. man Catholic Cathedral. The Cathe­ I steal in the United States alone dral is under the charge of Rt. Rev. Dr. over .$300,000,000 each year, ttnanttrra tlfr Fenwick, Bishop of the Diocese of Cin­ I spare no one, and flnd my victims cinnati, which comprises the State of among rich and poor alike; the young Ohio and ad provisionem, the Mich­ and the old; the strong and the weak; igan and Northwest territory. The widows and orphans know me. Annual ffi?rp^ttn n Bishop is assisted by Rev. S. H. Mont­ I massacre thousands upon thou­ gomery, Rev. J. Mullen, Rev. M. Kun- sands of wage earners in a year. at dig and Rev. J. Baptist Clicteuer. To I lurk in unseen places and do most the Cathedral is attached a Theo­ of my work silently. You are warned Qlolumbian Ifall logical Seminary, which has recently against me, but you heed not. commenced operations and of which I am relentless. I am everywhere; UlrflltiUau anb Waabhutn Auritura Rev. S. H. Montgomery is Superior." in the home, on the street, in the fac­ Malnnt IfUlB The Cathedral was the one Catholic tory, at railroad crossings, and on the Church in Cincinnati in 1829 and the sea. Theological Seminary was conducted I bring sickness, degradation and U^upsliay lEttpttttiQ in the Athenaeum—the predecessor of death, and yet few seek to avoid me. old St. Xavier College. I destroy, crush and maim; I give Jfffbruarji 29tl|. 19IB In Deming's Directory of Cincinnati nothing, but take all. tor 1833, this entry is found on page I am with you at college and at Committee—Oscar H. Broker, W. C. 258: "Catholic Cathedral, Bishop Pur­ home, and hover above your text­ cell, Sycamore near Seventh." And books. Brown, Charles Hogan, Charles Mc­ Donald, William A. Day. that is all. I am with you when you retire and In Cist's "Cincinnati for 1841," this I rise with you in the morning. Officers of the Social League— George J. Nortmann, President; is found on page 96: "Roman Catholic I am your worst enemy. St. Peter's Cathedral, west side of My name Is 7 George W. Budde, First Vice-Presi­ dent; Raymond F. Folz, Second Vice- Sycamore, between Sixth and Seventh President; Alphonse G. Berning, Sec­ street. Very Rev. E. T. Collins and retary; Stanley A. Hittner, Treasurer. Rev. Edward Purcell officiate In the Patrons and Patronesses—Mr. and services of this church. Mrs. Richard Crane, Mr. and Mrs. J. "Church of the Holy Trinity, south study of English Dominic Cloud, Mr. and Mrs. Harry side of Fifth, between Smith and Park There are very few persons, even J. Frey, Mr. and Mrs. Ernest F. Du­ streets. This is occupied by a Ger­ among those who would be shocked at Brul, Mr. and Mrs. Theodore J. Geisler, man congregation. Clergy, Very Rev. being told that they were not well Mr. and Mrs. John E. Fitzpatrick, Mr. J. M. Henni, Rev. Francis L. Huber, educated, who are not given to cultN and Mrs. Edmund T. Dixon, Mr. and Rev. Francis L. Hammer. Cincinnati 'vating, perhaps unconsciously, the ver­ Mrs. Francisco De Soler, Mr. and Mrs. is an episcopal see of the Roman nacular of the street. "The English Ren Mulford, Jr. Catolic Church. Rt. Rev. J. B. Pur­ Slanguage," as one purist fittingly cell, Bishop." termed it, pervades our daily life. On page 118, of Oist's, the follow­ Children display persistent aptitude ing entry is made: "The Catholics of in acquiring expressive phrases, and Cincinnati, under the care of Bishop their parents in chiding them some­ As Others See Us. Pursell, have founded a College, now times make matters worse by the way Por further news of this department called St. Xavier College, for the in­ they set about it. The Philadelphia we must refer the reader to the first struction of youth. This institution "Telegram" recently printed a good and second issues of The Xaverian is now presided over by the Rev. Mr. example of this: "The other night News, a monthly published by this de­ Elet, recently of the College of St. at dinner in West Philadelphia a liltle partment, under the auspices of the Louis. The pupils are now about 100 girl surprised her mother by saying. classes of Journalism and Advertising. in number; and connected with the 'I'm not stuck on this bread.' 'Margie,' The News is nol a rival of the Athe­ institution is a large library, contain­ said her mother reprovingly, 'you want naeum, but only another commendable ing four or flve thousand volumes. to cut that slang out.' 'That's a peach product of the energy and literary In­ St. Xavier College has, as yet, no char­ of a way of correcting the child,' re­ spiration which animates the students ter, but it is understood that one will marked the father. 'I know,' replied of SL Xavier College. We wish The be obtained shortly. The St. Francis the mother, 'but I just wanted to put Xaverian News all prosperity and shall Xavier Theological Seminary belongs her wise.' "• await with pleasure its welcome to the Roman Catholic society. There "Essentials of English Speech," by F. monthly visit in our sanctum: If. Vizetelly. The Xavier Athnaeum. (Continued on page five) THE XAVIERIAN NEWS

subject of the examination was the ROSTER OF 1915-1916 CLASS IN CLASS NOTES making of a Trial Balance and a Fi­ nancial Proflt and Loss statement. ACCOUNTING. Third Year Accounting. Thomas Hughes (in a stage whisper) —"Did you hear that noise? I wonder First Year Accounting. The Third Year Accounting Class, what it was?" Berning, Alphonse, 3007 Jefferson Ave. under the splendid teaching of Mr. Frank Vehr (recalling "Pinafore") — Brockman, Raymond, 3559 Newton Cloud, has practically completed its "It was—I think—I think it was—it study of Cost Accounting, which was was—a cat." Ave. found to be a very interesting course. William Kenneally enrolled as a Buescher, Edward, 4447 Colerain Ave. The class is now entering upon the member of the Bookkeeping Class in Curtin, William, 2411 Ashland Ave. study of Auditing, and it is hoped that January. Farfsing, Bernard, 1116 Belvedere St. the members will be able to grasp the So interested was Henry Haglage Hagemann, Andrew, 421 Clark St. elements pertaining to the latter as the other evening "proving cash" that Heringhaus, Alphonse, 233 Ward Ave. well as they did of the Cost Account­ Paul Klein had to remind him of the Koegel, Anthony, 2570 Cook St. ing. fact that the bell had rung and that the Koenig, C. A., 1654 Otte Ave. The class as a' whole has kept up professor was waiting to turn off the Kruessel, Harry, 724 Bauer Ave. its attendance as well as could be electric lights. Lemker, Fred, 932 Clark St. expected, the majority not having Paul Armstrong and Aloysius Schuh Linz, F. B., 3447, Woodburn Ave. missed one evening, and 11 is hoped are now reasonably certain of the dif­ Malone, D. J., 1334 E. Third. St. that this splendid attendance will con­ ference between a Partner's Personal Meisler, J. A., 1750 Jester St. tinue lo the end of the school year, Account and General Administrative Mersmann, Leo, 3568 Bpworth Ave. which is but a tew months hence. Expense. Niemer, Albert, 340 Ward Ave., Belle­ The class is also glad to announce Tommy Mulroy has a "good line" vue, Ky. that we have again with us Mr. Gard­ on those Sales Tickets. It's hard to Owens, John, 6667 Parkland Ave. iner, who returned to take up the trip up Tommy. Sander, F. H., 329 W. Third St. study of Auditing. W. T. B. Schaefer, Frank, 3510 Boudinot Ave. Leo Austing. Schmitt, Joseph, 35 Brement St., Cov­ Journal Entries from First Year ington, Ky. Transportation. Sicking, E., 4206 Florida Ave. Accounting. Tuesday, February 1st, marked the Sicking, Raymond, 3755 Heekin Ave. opening of the'class in Transportations, "Are you up to date?" This is the Stewart, Harry, 414 Clark St. under the direction of Mr. P. T. Kil­ only question Fr. Heierman ever puts Tillman, S. W., 735 Monroe Ave. gariff. This subject is a broad one, lo our class. Varelman, M. A., 714 Main St. coming in contact with every one of On account of Mr. Freys' absence Wendeln, Paul, 3511 Wabash Ave. us in our daily pursuits. from the city on February 9th Mr. Wessel, Albert, 819 Carr St. Mr. Kilgariff is a man very capable Cloud conducted the class. Wiethe, John, 1559 Central Ave, of handling this subject on account of Peculiar! Even after we are in the Trame, Robert, 46 W. Fourth St., Cov­ his long experience as a railroad man. Accounting class-room we are enter­ ington, Ky. He is at present secretary lo the Vice- ing. Favret, J. R., Owensville, Ohio. President of the Queen & Crescent Mr. Frey advises the students to Duane, Ellard, 251 McGregor Ave. Railroad, the latter being the lessee work in pairs, for he says: "If there Schahill, John, 1641 Dauner Ave. of the Cincinnati Southern. The lec­ is something which one doesn't know, tures that Mr. Kilgariff has already the other probably will, and both will given the students have heen very in­ get it wrong. All of which tends to Second Year Accounting. prove that ancient and time-worn structive and entertaining. Instruc­ Currus, Carl, 1830 Hanfield St. tive by showing the different methods adage, 'Two heads made a block­ head.' " Grollig, Anthony, 718 Bauer Ave. of handling and transporting goods Hogan, Charles, 528 Sixth Ave., Day­ and passengers, and entertaining on Our class is unique. Instead of ton, Ky. . account of the humorous manner in electing men to the old-fashioned of­ which he imparts his knowledge to the fices of President and Treasurer and Khodei, Howard, 228 Klotter Ave. members of the class. so forth, we have substituted an offlce Moran, Robert, 1613 Mansfield St. Sander, Frank G., 4227 Kirby Ave. It is hoped that some of the men of far greater importance. Taske, William, 1019 Monastery Rd. who have had the misfortune of miss­ Gentlemen, we have the honor to ing the preceding lectures will not present Mr. Heringhaus, our Official Tiernew, Vincent, 1335 Russel Ave., lose courage, but will return to the Window-Opener. Covington, Ky. class at once, and we can assure them W. Curtin. Weber, Alvin, 2218 Ohio Ave. that they will not be absent from any Yunker, Edward, 6224 Wren St. of the succeeding lectures after once Second Year Accounting. having heard this talented professor enlighten them on some points of this Great progress has been shown in Third Year Accounting. subject. the second year class of Accounting, Austing, Leo, Mt. Healthy, Ohio. Leo Austing. which is far ahead of its schedule and Baumann, John, 3570 Michigan Ave. shows that the members are down Blaise, Florent, 944 W. Court St. Bookkeeping Notes. to business and nothing is missed by O'Connor, John J., 528 Baum St them. Heitker, John, 3433 Baum St. Sessions are held each Wednesday The absence of Messrs. Grollig and McCarthy, William, 1328 Pendleton St. and Friday evening from 7:30 to 9:30. F. G. Sander is felt by the members Mulroy, William J., 453 Pioneer St. The Bookkeeping Class goeth on of the class, the latter, who is now merrily apace. All the students are Segal, Benjamin, 1869 Baltimore Ave. in Detroit and going to Cleveland, Siefker, F. A., 2718 Hackberry St. now getting well initiated into the making application of what he has Stautberg, W. H., 503 E. Thirteenth mysteries of partnership bookkeep­ learned in College at night. ing. Interest in the work grows with We are expecting wonders from Mr. St. each lesson and the evening sessions Ed Yunker, who so willingly sacri- Vehr, Elmer, 2923 Lehman Rd. go hy all too quickly. flces his evenings coming from the Kohler, Charles, 2612 Dennis St. The mid-year examination was held far-off land of Delhi. Gardner, Charles F., 1418 Banklick, on the evening of January 26th. The G. Currus. Covington, Ky. THE XAVIERIAN NEWS

uary 27, in the Sinton Hotel, proved a The outlook did not seem very Journalism Stand success and a surprise beyond all ex­ bright as the subject was thought to pectation. II was evident that old St. be one that would prove monotonous Upheld. Xavier is held in profound esteem by but after a few sessions, when the thousands of our Cincinnati and Cov­ interest of Mr. Kennedy became man­ National Council of Teachers of Eng­ ington friends. Hundred's were turned ifest the class regained consciousness lish Favors Best of Training. away. The sum handed over by the and the boys are now on the way to Rev. Director Pr. Thomas Nolan, to recovery. University of Oregon, Eugene, Jan. the Diamond Jubilee Fund Commiltee, One evening when, the subject 15.—"Resolved, that the council ap­ amounted to $1,200. "BROKERS" was being discussed one proves the recent attempt to raise the We offer sincere congratulations to of the boys made the announcement academic standards of admission to those energetic workers. Let us make that the newest form of brokership is the profession of journalism, and that their example an inspiration. the Marriage Broker, whereupon Mr. it recommends to the secondary Kennedy, in his droll humor slated school authorities that no student be ALUMNI ASSOCIATION. that the party furnishing this inform­ encouraged to enter the newspaper ation must evidently be very much in­ profession without further education The second quarterly meeting of the terested in the new profession, than is afforded by the secondary Alumnal Association of the Depart­ .JOHN A. VOGELE. school." ment of Commerce, Accounts and Fi­ The Nalionai Council of Teachers of nance and Journalism was held Mon­ English in ils recent convention in day evening, Feb. 7tli, in the college ETHICS AND ECONOMIC CLASSES. library. As usual, a large quota of the Chicago passed this resolution in en­ The Ethics and Economic classes of dorsement of the stand taken just membership were preseni to partake of the intellectual treat, as well as St. Xavier's meet in usual session previously by the Western Associa­ every Monday night. The students tion of Teachers of Journalism in ses­ the general good lime that such a meeting affords. have manifested an unusual interest sion at Eugene. The teachers of in the subjects since the first examin­ Ways and means of raising money journalism opposed "the introduction ation, and the attendance has been for the "Diamond Jubilee Fund" were inlo high schools of any course so good throughout the year, there being conducted or advertised as to encour­ discussed. When the plans of the twenty-four memberij in the class. Rev. age students to enter newspaper work greater St. Xavier College were shown McCormick teaches both subjects on without further training than that ob­ and explained by the President, the Monday night, the first hour being de­ tained in high schools." alumni manifested a wonderful inter­ voted to Ethics and the second to Eco­ est. Their admiration will be as gen­ nomics. erous and real in deeds as it is in words. The organization has every The subject discussed in Ethics was reason to believe that il will do more domestic society, marriage, divorce than its share in contributing toward and polygamy. Rev. McCormick ex­ plained thoroughly the reasons and so worthy a cause. Mr. Bernens NOTES necessities of marriage, primary ob­ spoke on "How To Get Rich Quick." We feel glad to report that Mr. ject being the perpetuation of the Elmer J. Johannigman has been pro­ He told us how he became wealthy human race and secondly for the good moted to the offlce of Assistant Sec­ over night by simply applying lo prac­ of the contracting parties. Polygamy retary and Treasurer of the Cosmo­ tice what he had learned of Invest­ is directly opposed to the unity of politan Bank & Savings Co. He says ments at college. Mr. Grollig, Mr. marriage and must not exist under gratefully: "That's what St. Xavier Kennedy, et al, burned with anxiety any conditions. Divorces are opposed has done for me." Heartfelt congratu­ to address the society on similar to object of marriage and run counter lations. topics of their own personal exper- to the welfare of the family and so­ inces; but as the hour was waxing ciety. late, Mr. Brendel, our modest Presi- Mr. Francisco de Soler has em­ Credits, the bank and bank notes barked for a hurried business trip to idenl, turned down the offer with deepest regret. were the subjects in Economics. Credit Spain. We trust that he will keep is usually found to be backed up with away from submarines and return, as Mr. Hy. Aloysius McSorley has re­ confidence and securities. The chief he hopes, within a month. cently • returned from an extended uses and necessities of a bank are to In the meanwhile the class is in the honeymoon. He resides at 902 W. receive deposits, balance indebted­ safe hands of Mr. Nicholas J. Martin. 8th street. ness, loan of security and issue of cur­ At our next business meeting, Mr. rency in the form of notes. These are The Public Speaking Course, under Taske will read a paper on "Taxes in known as bank notes. The classes are the able direction of Mr. Joseph General," to be followed by questions a magnificent help to the student. O'Meara, has been extended to twenty and open discussion. It is not to be L. M. HEITZ. weeks. overlooked that the goal and ambition of every alumnus to become a certi­ fied public accountant, there will be It was a marvelous occurence when a thorough thrashing out of all the THIRD YEAR LAW. one evening two young men who are questions of theory and practical Under the able direction of Mr. Ed­ always on time and never miss their problems, as presented in the last ward P. Moulinier the students of the- class, although they come from far­ State examination. Don't be too ser­ second and third years are trying to away Sayler Park, failed to hear the ious. master the subject of "Corporations." bell at 7:30. Would suggest for the EDW. A. M'CARTHY, Just now, early in our lives, we who benefit of the "Gold Dust Twins," the Historian. are business men in the making and moving picture shows be closed from who are soon to have business houses FIRST YEAR LAW. about 6:00 to 7:30 P.M. of our own, are learning all about the The students who "stuck to it" after formation of "Corporations" and the THE EUCHRE. the first semester are feasting on tricks practiced on many poor, un­ The Euchre held by the St. Xavier PARTNERSHIPS and AGENCIES suspecting stockholders. You may be Young Men's Sodality, assisted by the under the able guidance of Mr. Ken­ sure they will have a hard time "to Ladies of the Rosary Society, on Jan­ nedy. put one over on us." GEO. W. BUDDE. THE XAVIERIAN NEWS

was scheduled to speak, but owing to mechanical departments, and neglect JOTTINGS a sudden business call Mr. Broker was to live up to a high standard of per­ From the Class in Advertising and called upon with practically but a few fection in each may result in failure. Salesmanship. hours notice to take his place. Mr. As a chain is no stronger than its Broker spoke very clearly and con­ weakest link, and depends for its "The Record" has extended an invi­ cisely explaining in detail the differ­ value on the strength of each, so does tation to any member or members of ent processes through which the pho­ the newspaper rely on the excellence the class to call and see the publisher tograph or drawing must go before it of every unit of its variegated and with regard lo soliciting advertising can be used in the advertisement. He widely distributed entity. copy for it. This invitation is most also spoke of the great part played What makes a newspaper great and gracefully accepted. by the advertising illustration in the in the highest sense successful? The Mr. Clarence W. Payne, of the En­ pu'blicity of the present day. Mr. Al- foundation is plainly the confidence quirer, spoke at the Jan. 27 session of caii Moss followed him with a humor­ of ils readers, the respect of the com­ the Class in Advertising and Sales­ ous, but very instructive talk. munity to which it appeals. It comes manship. His topic was "Planning the The class has decided to advertise of many renunciations, of withstand­ Campaign." the college in the Xaverian News and ing the allurenient of immediate ad­ Father Finn sent an invitation to il was arranged that a certain amount vantage, of principles clearly formu­ any member of the class, who had the of space in the News be reserved at lated and unswervingly adhered to, of lime and inclination, to see him with each issue for these ads, which will ideals religiously cherished and never regard to taking care of the adver­ •be written hy tlie members of the abandoned.. When a newspaper con­ tising end of the "Sl. Xavier Monthly Ad. Class. forms to such principles, when it is Calendar." J. A. BAIRNSFATHER. guided by such ideals, when convic­ On February 3 Prof. L. G. Ogden, tion goes every day into its making, Instructor in Deep Breathing and and when brains are added, illuminat­ Physical Culture, addressed the class. Let's pitch in now and help the edi­ ing and vitalizing all these, the news­ His talk was very inleresting and tor get the news of all the colleges paper that is the fruit of this blending practical, being mostly out of his own and universities represented in the wins the confidence of the public. wide experience as a salesman. His Association. Unless some one is These conditions by their nature mean topic was "Health and Its Relation definitely assigned to the job in each absolute independence of any outside •To Success." school, everybody will wait for the control or influence. If to such a The adverlising exhibit held last other fellow to do it. Result: no notes newspaper come the rewards of great week in the lobby of the Hotel Gibson of the colleges, except those that the circulation, large volume of advertis­ adjoining the Fountain room, was editor just happens to pick up. Each ing, and substantial profit, may not the reviewed with much interest by mem­ school should have some member as­ student of journalism say that this re­ bers of the class. The foremost con­ signed to send in a regular budget of ward has been earned hecause the cerns in the city in the advertising notes, and send them in on time. We journal is a newspaper of principles, line were represented by displays and all believe in and preach publicity. of ideals, of convictions, of brains, part ot the National Exhibit from the Let's put our preaching into practice and of intelligence? (Lewis Wiley.) Convenlion held at Chicago in June and make the News Letter of the As­ were also on display. Among the sociation the newsiest thing of the most attractive local exhibits we no- kind in the country. Notes may tell lice with pleasure the firms: Barnes- of new equipment, new publications, Crosby Co., The Cincinnati Pro­ new members of the faculty, new NO SHORTAGE OF MATERIAL cess Engraving Co., Sullivan Printing courses, the success of Journalism HANKS to Rev. Father Heiermann, Works. graduates in newspaper work, lectures "The Xavierian News" has been At 8:30 on Thursday evening, Feb. given and lectures to come—the shop T placed upon a good business 10, the class adjourned and went to talk, in short, of the Association. All the Hotel Gibson in a body, accom­ together, then, for the next issue! basis. Editors and Business Managers have been appointed from every class. panied by Father Heiermann, where C. G. R. they heard their President, Mr. Oscar The editors are supplied with such an Broker, of the Barnes-Crosby Co., abundance of good material that it is speak on "The Use of Advertising NEWSPAPER ORGANIZATION. necessary to increase this issue to six Cuts and Illustrations." Mr. Broker's The successful newspaper must ex­ pages, with several good articles re­ associate and chief, Mr. J. F. Strouse, cel in its editorial, business, and maining for future series.

OU are intensely interested in St. Xavier College, all its works and under­ takings. Keep in touch with its activities, intellectual and social, its past history and present achievements. ^The College publishes two papers: "©iff Atlfpnapum" ^ "®1JF Xavtman Npuia" The Athenaeum is published quarterly in November, February, April and June. The Xavierian News is a monthly, every month excepting July and August, published by the College of Commerce and Journalism. gir-'We offer you a subscription to The Athenaeum, Vol. Numbers 2, 3, 4, at 75 cents. The Xavierian News, 5 issues, February to June, 40 cents. Subscribe for The Athenaeum or The Xavierian News. Better—subscribe for both. A combination price for both of the specified issues is offered at I^et Us Hear From You $1.00 THE XAVIERIAN NEWS mxe How To TcII a Story ^amevxaxx ^eni0 Subscription, . 50 cents in advance. A slory must begin right; it must Advertising rates on application. be told in the right order; it must end right, and it must contain only Herbert A. Nieman, Editor-in-Chief. what is necessary. In writing a news- Francis J. Rose, George A. Skahen, item, the what, where, when and how Theodore Von Hoehne, and F. W. must be considered. It the item is not Plogman, Associate Editors. wnltten in this order, it is not logical­ J. A. Beck, . . Exchange Editor. ly written, and will not draw the at­ John F. Glaser, Business Manager. tention that il would otherwise, and L. M. Heitz, . Circulation Manager. if read, il will not be sufflcienlly in­ teresting to the reader. When writing an article, il should be written in one of four styles; namely, the narrative, descriptive, expositive, or argumenta­ tive. However, an article may con­ Dents Casb-Our friend tain more than one style. In fact, some articles might contain four ele­ ments. To us, the students of St. Xavier The narrative style is an orderly and College of Commerce, Accounts and connected account of whal has some­ Finance, Journalism and Advertising ethinal training. But I want to say time taken place, or is imagined to and Salesmanship, Mr. Cash was more here tonight that in my liniilcJ ex­ have taken place. Keep the order in than to others. To us he was a kind perience of nearly a quarter of a cen­ which the events occurred unless father and a sincere friend. When the tury no one needs such Iraining more there is a good reason for following project of the College of Commerce than the business man of the country." some other method. Mention every was firsl proposed during the summer Mr. Dennis F. Cash will stand out point that is needed to give the reader of 1911, Mr. Cash was one of the most to us as a guide of noble as'oii aliens a clear idea of what happened. Make enthusiastic advocates and volunteered of undaunted energy, of gentlemanly the narrative a connected whole, but to teach a branch of Commercial Law. courtesy, of democratic simplicity, of do not string sentences together with He was one of the speakers at the for­ courageous chivalry. "ands." Write naturally as in con­ mal opening, Oclober, 1911. He selecled R. I. P. versation and use no words whose Contracts, which he taught together meanings are now known. Arrange with Agency and Partnership for four the thoughts by topics, and make a years. In the midst of this subject separate paragraph ot each distinct he broke down in October, to the great topic. sorrow of his class. An able substi­ AND THE FUTURE. A description should be so written tute was found in Mr. .Tohn E. Fitz­ (Continued from page one) as to produce a clear picture in the patrick. Nothing gave Mr. Cash more are fifteen students in this institution mind of the reader. Learn all that pleasure than to see the students ad­ and three professors. Holy Scripture, can be learned about what is to be vance in their various classes. He doctrinal and moral theology and described. First give a general idea liked to attend the social gatherings canon law are the chief objects of of the subject, then describe the de­ of the sludenls, and spoke on many study. The Eplsocopal residence ad­ tails in a natural and logical order. occasions ot the energy and interest of joins tho Seminary. It is also the As the description progresses, the the young men which gave him in­ residence of the pastors of the con­ reader should thoroughly understand tense satisfaction. gregation who are generally three in the subject thus far. Don't go back In his able commencement address number." and pick up details that should have last June, when we could already ob­ The epochs of 1829, 1833 and 1841 been covered earlier in the article. serve some signs of failing health, he are interesting—but whal of the In exposition, first make sure that paid a glowing tribute to the College future? The venerable and vererated the subject is understood, for how can of Commerce, Accounts and Finance, clergymen nientioned in the direc­ a writer hope to make clear to others Journalism, Advertising and Sales­ tories have gone to their eternal re­ what is not clear to himself? When manship which will never be for­ ward. St. Xavier has obtained the the writer is sure he understands the gotten : charter projected in 1841. There has subject, he should think of the differ­ "The number of graduates upon this been a diamond jubilee. The alumni ent things he wants lo say about it platform tonight attests herinterest in and the student body of Sl. Xavier to­ and set them down in proper order. comniercial education. Here are a day will read these notes wilh in­ A good way to begin an exposition is nuniber of young men who have been terest. But what of the' future? The to stale exactly what is to be ex­ willing to sacrifice their evenings of earnest efforts on behalf of the Dia­ plained and how 11 is to be explained. rest—rest well earned afler days of mond Jubilee Fund are slowly but Then proceed lo cover the subject outlined. toll,' t6 Jmpfpve their minds and fit surely approaching the summit of at­ them' for bUsipess life. For three tainment. The argumentative style is the most years they hayfe; toiled in season and "St. Xavier, for aye!" Put your difiicult. It should be logical and out to better: their, conditions. Their shoulders to the wheels, boys, old and complete. No details should be left ambitions have been worthy of all young. "St. Xavier, for aye!" unnoticed. The subject must be praise and St. Xavier is proud, as we Ihorouhly understood. All points all are, of their records. She has covered should be done in such a taught them the ethics of business. way that they cannot be picked to The business man is always claiming There is a puzzle somewhere in this pieces by any one who might disagree that it is the politician and the pro­ paper. Try to answer it. Several with the article. fessional man that have need of answers may fit. Get the right one. M. C. Heitz, '16. THE XAVIERIAN NEWS

IT PAYS TO ADVERTISE. Students of Massachusets Agricul­ The Joke Fest tural College have begun a series of "chop-feed stories of campus activi­ ties." Chop-sooy, however, is sure to We see so much advertising being be better. At least more appetizing. done today that the question which naturally comes to our minds Is: does all this advertising pay? Consider the business house that No, Josephus—you are mistaken. advertises principally through the Style Books in journalism do not re­ mails. What percent of their adver­ fer to the latest mode a la Paree. tising pays? Fully fifty to ninety per cent of the average mail advertising goes into the waste basket without He, who in hia biz, would rize, being read. Mr. Buyer does not ha,ve had better quickly advertise—in the to display a wonderful amount of men­ Xavierian News. tal telepathy to judge that most of- A slightly disgruntled subscriber to the "stuff" before him is something the News writes us that: "It seems that he cannot or does not care to funny to me that there aren't more She—"Doesn't that candy look use. In cases of meritorious articles, jokes in the News." But then, Arthur good ?" poorly or improperly advertised, re­ dear, the jokes that were in the News He—"Yes!" Let's stand here and ceive the same judgement along with were funny, even as you may possibly look at it a while." (And Cupid the rest. It leads to the question of he. Sulked). "not more advertising; but better ad­ vertising." The man who pays for good adver­ Professor Blakely is credited with tising and receives in exchange ma­ Teacher—"Willie, what is your telling his class in Journalism that greatest ambition?" terial that finds its way into the waste the North has not produced an orator basket without being read, is not one Willie—"To wash mother's ears just since the war save Daniel Webster. once!" —Pennsylvania Punch Bowl. who will long be a believer in that As Dan'l was produced before the motto, "It Pays to Advertise." What war, how about it Professor? And his business and every successful busi­ then, attend some of the oratorical ness today needs is scientiflc advertis­ contests in Moeller Hall and floods Really the Ohio State Lantern ing. Not the cheap poster or ama­ of eloquence will beam upon you. shines as brightly as the Kentucky teur work. Good business depends Torchlight. (Thanks unnecessary). upon good attractive literature that will be read. "One for all and all for one" and The successful advertising man or Your subscription—cash in advance "St. Xavier, for aye," and while in the firm today must be a good student of —will bring happiness to your heart. jokefest department it is the slogan literature and psychology. He must That is of course, a subscription to of the News, and of the student body read the minds of his customers; grasp the News. their wants and their desires and then of St. Xayier—and ever will be. supply their demand in a most effi­ cient and capable manner. It must be THERE IS A REASON remembered that advertising is a me­ The Educational Review suggests dium by which the quality, quantity, the establishment of a projectoscope for the low cost of insurance value or price of any commodity is in all colleges. But, dear neighbor, to policy-holders in the featured. Its power as a selling kindly define the project and the agency is equal to the amount of want scope thereof. Union Ctnmi t\U TniuranceCo. attraction It is able to produce in the of Cincinnati. Its farm consumer. It is the stepping stone be­ mortgage loans yield a tween production and consumption. It may be a long lane that has no Good advertising is a universal turning—but lengith is a pleasure com­ high rate of interest, salesman. His territory is every­ pared with the short street of slippery its death rate is very where. He is on the job twenty-four sidewalks. Will our Patres Conscript! hours a day, three hundred and sixty- low and its manage­ of the Council of Cincinnati kindly ment expenses moder­ five and one-quarter days a year. And take the hint? his "boss" never sends him word to ate. Agents everyfwhere. "come in." H. A. Nieman, '18 Inquire about our One of the best papers recently sub­ Monthly Income Policies. mitted to the Class in Journalism was I JESSE R. CLARK, President. on the question of Prohibition; its f JOHN L. SHUFP, Manager, The Xavier Athenaeum. advantages and the certainty of its Home Offlce, coming. It was written by Mr. We are pleased to receive from our General Agency. brothers in the day classes a copy of but, never mind! He just wrote it to their splendid periodical, "The Xavier show what he could do when he got Athenaeum." Further description of started. the "Athenaeum" is futile, as every