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XAVIER UNIVERSITY | BRAND AND GRAPHIC IDENTITY GUIDE TABLE OF CONTENTS

WHO WE ARE I ATHLETICS 4 OUR VISION AND MISSION II OUR ACADEMIC VISION III EMPOWERING PRIDE 4.1 PRIMARY ATHLETICS LOGO 4.2 OUR STUDENT COMMITMENT IV ATHLETICS SECONDARY LOGOS 4.3 BRAND OVERVIEW 1 ATHLETICS WORD MARK 4.4 ATHLETICS ALTERNATIVE WORD MARKS 4.5 THE X IN XAVIER IS A POWERFUL SYMBOL 1.1 OUR AUDIENCE 1.2 VOICE: WHAT IS XAVIER? 1.3 ATHLETICS GRAPHIC ELEMENTS 4.6 ATHLETICS COLOR PALETTE 4.7 MESSAGING MAP 1.4 ATHLETICS TYPEFACES 4.8 OUR PILLARS 1.5 ATHLETICS IMPROPER LOGO USE 4.9 LOGO, WORD MARKS, SIGNATURES AND SPORT-SPECIFIC WORD MARKS 4.10 UNIVERSITY SEAL 2 SPORT-SPECIFIC WORD MARKS 4.11 PRIMARY UNIVERSITY LOGO AND TAGLINE 2.1 SPORT-SPECIFIC WORD MARKS 4.12 PRIMARY UNIVERSITY LOGO 2.2 CLUB SPORT-SPECIFIC WORD MARKS 4.13 HORIZONTAL/VERTICAL SIGNATURE 2.3 ATHLETICS YOUTH LOGOS 4.14 ALL FOR ONE SIGNATURE 2.4 UNIVERSITY WORD MARK 2.5 SPECIAL ATHLETICS MARKS 4.15 XAVIER SECONDARY LOGO SIGNATURE 2.6 ATHLETICS SCRIPT WORD MARK 4.16 APPLYING THE LOGO SIGNATURE 2.7 ALL FOR ONE LOGO 4.17 PRIMARY UNIVERSITY LOGO SIGNATURE 2.8 / CLASSIC LOGOS 4.18 IMPROPER LOGO USE 2.9 VICTORY PARKWAY COLLECTION LOGOS 4.19 THE UNIVERSITY SEAL 2.10 ATHLETICS UNIFORMS 4.20 GRAPHIC ELEMENTS AND APPLICATIONS 3 ATHLETICS UNIFORMS 4.21 COLOR PALETTE 3.1 ATHLETICS NUMBERING 4.22 TYPEFACES 3.2 ATHLETICS UNIFORM NAMEPLATES 4.23 GRAPHIC ELEMENTS 3.3 PHOTOGRAPHY 3.4 ATHLETIC CONFERENCE LOGO 4.24 VIDEO 3.5 CONFERENCE LOGOS ON UNIFORMS 4.25 WEBSITES 3.6 SOCIAL MEDIA 3.7 TOGETHER. FOR OTHERS. APPLICATIONS 3.8 THE CAMPAIGN FOR 5 THE XAVIER BRAND AND THE CAMPAIGN BRAND 5.1 “TOGETHER. FOR OTHERS.” CAMPAIGN LOGO 5.2 CAMPAIGN BRAND IDENTITY APPLICATIONS 5.3 EDITORIAL GUIDELINES 6 XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.0 PRIMARY LOGO WHO WE ARE OUR VISION Xavier men and women become people of learning and reflection, integrity and achievement, in solidarity for and with others. OUR MISSION Xavier is a Jesuit Catholic university rooted in the liberal arts tradition. Our mission is to educate each student intellectually, morally and spiritually. We create learning opportunities through rigorous academic and professional programs integrated with co-curricular engagement. In an inclusive environment of open and free inquiry, we prepare students for a world that is increasingly diverse, complex and interdependent. Driven by our commitment to educating the whole person, promoting the common good, and serving others, the Xavier community challenges and supports all our members as we cultivate lives of reflection, compassion and informed action.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | ii OUR VISION AND MISSION OUR ACADEMIC VISION Xavier University, a comprehensive university in the Jesuit tradition, excels at educating students intellectually, morally and spiritually by challenging them to become men and women of integrity and compassion. We inspire one another to achieve our full potential and to engage in society as competent, thoughtful and responsible global citizens. We value academic rigor, research, reflection and the integration of knowledge and action that works toward the betterment of society.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | iii OUR ACADEMIC VISION OUR STUDENT COMMITMENT We are . We are unique individuals who come together in the spirit of St. Ignatius, to learn together, to serve together, and we will succeed in changing the world together. We act with integrity, justice and generosity. All for one and one for all.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | iv OUR STUDENT COMMITMENT BRAND OVERVIEW THE X IN XAVIER IS A POWERFUL SYMBOL It represents how we empower every Musketeer. And “All For One” is more than a tagline. It is a promise and an invitation. We welcome students who believe in collaboration and think carefully about their future. What we provide are experiences and challenges grounded in our Jesuit educational and spiritual . As a community, we move forward, contributing to something bigger than ourselves. Xavier’s continuing success builds on our foundation of learning, serving and achieving together. A Musketeer never goes it alone. We prepare students for a meaningful life of work, service and personal fulfillment. Our mission is a world changed for the better.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.1 X IS A POWERFUL SYMBOL OUR AUDIENCE

Students Students are prospective and current scholars who want a transformative education in a faith-based environment. They’re focused on service and career. They want academics and experiences that challenge and inspire.

Alumni and Friends Alumni and friends are graduates and supporters who value and embrace the Xavier community. They seek opportunities to engage with the University, offering time, talent and treasure to impact the lives of students.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.2 OUR AUDIENCE VOICE: WHAT IS XAVIER?

AUTHENTIC REAL, GENUINE AND CONVERSATIONAL We put our efforts into doing more for our students. As a Jesuit University, giving back is part of what we do, as is “Magis,” which means always doing more for others.

ASPIRATIONAL HOPEFUL AND COMPELLING We are aware of the part we play in the Jesuit mission– every day we bring our unique talents, commitment and effort to help others achieve.

INCLUSIVE SUPPORTIVE, ENGAGED AND RESPECTFUL We are engaged with each other and with the community. We greet visitors and hold the door for others. We create an environment where all members of our community are supported.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.3 VOICE: WHAT IS XAVIER? MESSAGING MAP These are the pillars of Xavier’s messaging— what we are and how we describe ourselves.

POINTS OF ADVANTAGE

ŠŠ Academic Quality ŠŠ Focus on Service ŠŠ98% Outcome Rate ŠŠ Student Commitment ŠŠ Personal Attention ŠŠ Jesuit Mission and Values ŠŠMed School Accept, 2x Nat’l Avg. ŠŠ Diversity of Students ŠŠ Mentorship ŠŠ Faith and Justice ŠŠAlumni Time, Talent and Treasure ŠŠ People Who Care ŠŠ Faculty Who Care ŠŠ Fr. Graham ŠŠInternships and X Network ŠŠ Strong Sense of Community

EQUITY PILLARS

EXPERIENCE-BASED SERVICE FOR, AND SENSE OF DESIRE TO SUCCEED LEARNING WITH, OTHERS COMMUNITY

ACTIONS LEARNING SERVING ACHIEVING TOGETHER

ALL FOR ONE XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.4 MESSAGING MAP OUR PILLARS Below are the four pillars on which we build our success here at Xavier. We learn, serve and achieve —together.

WE LEARN TOGETHER. WE SERVE TOGETHER. WE ACHIEVE TOGETHER. WE CHANGE THE We learn from each other As a Jesuit university, we We have the freedom and WORLD TOGETHER. inside and outside the value working together for support to explore who we We have passionate classroom. Students support the Greater Good. We treat are and who we ultimately ideals and thrive in an each other with the guidance every person with respect and want to become. Our success inclusive community. Our of peer and professional empathy. At Xavier, service is measured by the quality ideals become reality mentors. We challenge is a vital part of learning– outcomes of our graduates: when we take action. We ourselves academically and engaging students, faculty, outstanding graduation rates, act with integrity, justice intellectually. staff and the community in post-graduate and professional and generosity, and we the mission of changing the school placement rates, will succeed in changing world for the better. internship opportunities and the the world together. networks of Xavier and Jesuit alumni throughout the world.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.5 OUR PILLARS LOGO, WORD MARKS, SIGNATURES AND UNIVERSITY SEAL PRIMARY UNIVERSITY LOGO

There is only one primary Xavier University logo: The Xavier X. It is the unifying symbol that represents and unites everyone at Xavier.

UNIVERSITY TAGLINE: ALL FOR ONE

Similarly, the tagline “All For One” should be used to describe Xavier whenever possible. Here at Xavier, we always say no one goes it alone, meaning no student, faculty or staff member should be without assistance or camaraderie. It also harkens back to our Jesuit legacy.

Whether it is in an online story about faculty, academics or an athletics update, All For One should be used to describe the experience here at Xavier whenever we can. Frequently, it is used as a sign off in letters or emails, and can be written in all caps, or — in some cases — where only the starting letters are capitalized.

ALL FOR ONE.

All For One.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.1 PRIMARY UNIVERSITY LOGO AND TAGLINE PRIMARY UNIVERSITY LOGO Primary logo full color One color

The preferred use of the primary University logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired.

Note that the coloration of the logo changes depending upon the background color to which it is applied.

The logo may not be reconstructed or altered in any way. It must always be prominent and legible. It must be reproduced from high-resolution digital files. Color placement must never be altered under any circumstance.

The primary University logo can be used with the University name and with the All For One tagline. This combination is called the “logo signature” or “All For One signature,” respectively. Guidelines appear later in this section.

For questions, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.2 PRIMARY UNIVERSITY LOGO HORIZONTAL SIGNATURE

This is the primary signature configuration.

ALL FOR ONE

VERTICAL SIGNATURE

This is an alternate signature configuration, designed to be used in a narrow vertical space.

ALL ALL FOR FOR ONE ONE

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.3 HORIZONTAL/VERTICAL SIGNATURE ALL FOR ONE SIGNATURE Primary signature One color

This is the ALL FOR ONE signature.

The ALL FOR ONE is typeset using Frutiger Roman in all capitals and tracking set to 200. ALL FOR ONE is justified to align under the X. The distance the type is set from the X is equal to the height of the ALL FOR ONE tagline after being typeset.

For questions, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.4 ALL FOR ONE SIGNATURE UNIVERSITY WORD MARK

The University word mark may be used in some situations when the primary University logo cannot be used. However, the primary University logo should always be the first choice when applying a logo.

The preferred use of the University word mark is in one color.

Note that the coloration of the word mark changes dependent upon the background color to which it is applied.

Color placement must never be altered under any circumstance.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.5 UNIVERSITY WORD MARK XAVIER SECONDARY LOGO SIGNATURE Secondary vertical signature Secondary horizontal signature

The Xavier University secondary logo signatures should be used with schools, centers, institutes and colleges. The preferred way to identify a department is by incorporating its name in address blocks and headlines.

Logo signatures for individual schools, centers, institutes and colleges within Xavier University are built on the primary logo signature using a template. Auxiliary Services logo signatures are shown here as an example. When producing logo signatures for AUXILIARY other entities using the template, make sure to retain established size relationships and component spacing. The font used for the school, center, institute and SERVICES college is Frutiger, set in all caps. AUXILIARY

The school, center, institute and college logo SERVICES signatures exist in both horizontal and vertical configurations.

For assistance in obtaining an official secondary logo signature for your area, contact the Office of Marketing and Communications: [email protected] or 513-745-3111.

AUXILIARY SERVICES AUXILIARY SERVICES

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.6 XAVIER SECONDARY LOGO SIGNATURE APPLYING THE LOGO SIGNATURE

When the word “Xavier” appears below or next to the X logo, this is called a logo signature. In a logo signature, a zone of white space the size of the X in the word Xavier must be maintained. When the X logo appears within an address block, this white space rule does not apply.

Address Block The address block is a standard element that has been developed to accompany the logo. The logo/address block combination must appear on the back of all brochures, pamphlets and on the mailing panel of any other University publications.

The address block includes a specific college designation. The department or office title is set in Frutiger Bold.

Note: The name Xavier University always must be used as part of the address block and should not be replaced by an office/department name only.

If you need a specialized address block with your department or office zip+4 code and/or phone number, contact the Office of Marketing and Communications: XAVIER UNIVERSITY [email protected] or 513-745-3111. College of Arts and Science 3800 Victory Parkway , 45207-5131

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.7 APPLYING THE LOGO SIGNATURE PRIMARY UNIVERSITY Horizontal Vertical LOGO SIGNATURE

The only acceptable coloration options for the signatures are shown here.

The full-color and Xavier blue signatures may only be placed on a white or Xavier blue background. The black signature may be placed on a light-color background as long as there is enough contrast for the signature to be legible.

The full-color reversed signature may only be placed on Xavier blue or black background. The one-color Xavier signature may only be placed on white background.

The one-color reversed signature may be placed on any dark color background as long as there is enough contrast for legibility.

For questions regarding its use, contact the Office of Marketing and Communications: [email protected] or 513-745-3111.

One color One color reversed

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.8 PRIMARY UNIVERSITY LOGO SIGNATURE IMPROPER LOGO USE

The following list outlines the basic rules for working with the logo:

When altering, the logos should always be sized proportionately. Do not stretch or distort the logo. Do not alter approved Do not use unapproved colors. Do not obscure any part of the logos. color rotations. Do not add a drop shadow or any other special effects to the logo.

Do not tilt/shear the logo. Do not put a rule around the logo or Do not add graphic styles use the logo in a cut-out shape. (i.e. drop shadow/3D).

S IS HI A T this is not allowed

N O - N O Do not incorporate type with the logo. Do not put pattern or type in the logo.

perience

Do not change the proportions of the logo and word Do not use the X as part of a mark in the logo signature. word, copy, or a sentence.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.9 IMPROPER LOGO USE THE UNIVERSITY SEAL Full color

The Xavier University seal has historical significance and is rooted in the Jesuit tradition. The seal symbolically represents the University’s origin, values and spiritual foundation. The seal is used for official correspondence and documents and is primarily used by the Office of the President. Permission to use the University seal must be obtained from the Office of Marketing and Communications.

At the center of the seal is a shield divided in half vertically. On the left, from the Xavier family coat of arms, is a pattern of vertical stripes. Two color On the right side, a black-robed arm holding a crucifix extends, symbolizing St. , a founding member of The . Below, three seashells symbolize St. Francis Xavier’s three journeys to the Far East.

Surrounding the shield are inscriptions describing the University’s heritage: Above is the Jesuit seal, IHS, the first three letters of the Greek word for Jesus; below, the Jesuit motto, AMDG (Ad Majorem Dei Gloriam: in English, “For the Greater Glory of God”).

On the ribbon beneath the shield is the motto, Vidit Mirabilia Magna (“He has seen great wonders”). In its One color full context, the motto affirms that the person who has “inquired into righteousness has awakened to her admirable grandeur.” The outer rim of the seal bears the Latin inscription:

UNIVERSITAS XAVERIANA CINCINNATENSIS M•DCCC•XXX•I

(1831, year of Xavier’s founding)

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.10 THE UNIVERSITY SEAL GRAPHIC ELEMENTS AND APPLICATIONS COLOR PALETTE Primary Colors

Primary Color The primary Xavier University color palette is made up XAVIER BLUE of colors integral to the core of the graphic ­identity. PMS 289 The standard Xavier University logo signatures include Pantone­ ® 289 blue, and Pantone® 422 grey or C100 M76 Y12 K70 Pantone® 877 metallic silver. R12 G35 B64 HEX #0C2340 To further expand the primary color palette, you may use tints of the Pantone® 422 grey and the secondary Pantone® 639 bright blue. However, the Xavier primary Pantone® 289 blue must be used at 100%. XAVIER GREY PMS 422 C19 M12 Y13 K34 R158 G162 B162 HEX #9EA2A2

XAVIER SILVER METALLIC PMS 877

Secondary Color Pantone® 639 bright blue is a complementary color that does not appear in the logo signature, but was selected as a complementary primary color to be used in advertising and in any other marketing Secondary Color communications where color is used to strengthen the Xavier brand. PMS 639 C100 M0 Y5 K5 R0 G153 B204 HEX #0099CC

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.1 COLOR PALETTE TYPEFACES FRUTIGER SANS SERIF TYPEFACE Frutiger Light Frutiger Light Condensed The primary typeface for the Xavier University graphic Frutiger Roman Frutiger Condensed identity is Frutiger. It is available in a variety of weights allowing for flexibility in design. Frutiger is a simple, Frutiger Bold Frutiger Bold Condensed clean and robust sans serif type that is highly legible. It can be used to set headlines and running text. Frutiger Black Frutiger Black Condensed Frutiger Ultra Black Frutiger Extra Black Condensed

SERIF TYPEFACE BEMBO

The secondary typeface for the Xavier University identity is Bembo. It is a classic font with a wide range Bembo Regular Bembo Bold Italic of weights and with old style figures that project a sense of quality and refinement. Bembo has well- Bembo Italic Bembo Extra Bold proportioned letter­forms, functional serifs and lack of peculiarities. It may be used for headlines, and it may Bembo Semibold Bembo Regular Small Caps also be used as a complementary font to Frutiger. Bembo Semibold Italic and Oldstyle Figures Bembo Bold

SUBSTITUTE TYPEFACES Helvetica Georgia If, for some reason, a person does not have these fonts (as in, they are not available on a computer), we have identified Helvetica and Georgia as the substitute typefaces that can be used. When creating web designs and applications, only use Frutiger and Helvetica.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.2 TYPEFACES GRAPHIC ELEMENTS X Angles

X ANGLES The angles of our X logo can be used as additional graphic elements to visually enhance any layout. The highlighted angles to be used are shown to the right.

Examples

OF XAVIER GRADUATES ARE EMPLOYED, ATTENDING GRAD SCHOOL OR WORKING OFFICE OF IN SERVICE OR VOLUNTEER POSITIONS WITHIN SIX MONTHS ADMISSION 98% OF GRADUATION FIRST-YEAR EXPERIENCE WANT TO CHANGE THE WORLD? WE’VE BEEN DOING IT FOR 400 YEARS ABOUT THE CLASS OF 2022 XAVIER RECRUITING FOR YOUR PROGRAMS A CORE CURRICULUM FACTS ACADEMIC PROFILE 6 WAYS YOU CAN SUPPORT THE ENROLLMENT AND MARKETING TEAMS These are the foundational courses your major is built Founded in 1831, Xavier University is a MIDDLE 50% GPA: upon. We believe that in order to be successful, you Jesuit Catholic university in Cincinnati, 3.11-3.91 must think critically. You must communicate well. Ohio. It’s the sixth-oldest Catholic % You must find solutions with a sense of humanity and university in the nation and one of MIDDLE 50% ACT: 53 FEMALE empathy. At Xavier, we will teach you just that. We call 28 Jesuit colleges and universities 1. Audit all the print materials in your office that you give to prospective/current students, nationwide. Xavier’s unique core 22–28 it the core. are they in current brand? xavier.edu/brand curriculum and MIDDLE 50% SAT: % prepare students for future success in a 47 MALE rapidly evolving work environment. 1080–1240 If they are not: YOUR GROWTH IS AT OUR CORE To learn more, please visit us online: a. Access online templates to update them yourself, or submit a request to Marketing & xavier.edu/just-the-facts While other schools may have “general education” or % MULTICULTURAL Communications. xavier.edu/marcommrequest “prerequisite” offerings, the core isn’t just a series of classes to 24STUDENTS be checked off a list in order to move on to your major. Your FIRST-YEAR ENROLLMENT b. DISPOSE OF ALL OLD MATERIALS first-year core experiences help you to grow academically, Class of 2022 professionally and personally. 1,458 ENROLLED 2. Order your program cards on the Print Store Front. These are the most recent materials 15,062 APPLIED MORE THE FIRST-YEAR SEMINAR THAN 18 produced for all undergraduate programs by Enrollment and Marketing. RELIGIONS For your first-year seminar class you can explore dozens of 3. Review and update the content on your web pages to make sure it is current. Updates topics, concerning everything from the popular culture and the Civil Rights Movement, to the passion of George Lucas, % ARE FIRST IN and corrections can be submitted at xavier.edu/webupdate. THEIR FAMILIES TO J.K. Rowling, and Walt Disney. You can learn the history of the 17 ATTEND COLLEGE area by bicycling through Cincinnati, or explore Irish culture 4. Follow up with calls to admitted students. Submit this request form between February and through film. You’ll sharpen your academic skills, but you may XAVIER AT A GLANCE even discover your major. April to request a list of students who have been admitted to your program so you can reach Founded in 1831, Xavier University is a FIRST-YEAR STUDENTS GEOGRAPHIC PROFILE out and welcome them to your program as they are making their college decision. Submit your Jesuit Catholic university in Cincinnati, request at: xavier.edu/recruit. DEVELOP VALUABLE LIFE SKILLS Ohio, annually ranked among the nation’s best universities. Goa is the city in India where St. Francis Xavier traveled in 5. Make sure your program is represented at all recruitment events including X DAY (for search of new experiences. It is also the name of our first-year Our three colleges offer 90+ undergraduate WHAT MAKES XAVIER prospective students) XU PREVIEW (for admitted students). Please be sure to look for an email course focused on succeeding in life. The class isn’t about majors, 60+ minors and 40+ graduate 234 grades, it’s about a successful transition from high school programs to 6,614 total students, including A GREAT CHOICE... Northeast from Kiley Myatt to save-the-date and sign up to represent your department for future events. 59 to college, and covers topics like Decision-Making, Financial 4,934 undergraduates. West 955 • Xavier’s unique First-Year Experience Midwest Literacy, Time Management, Healthy Relationships and more. program helps students transition 6. Contact Enrollment Management at the beginning of each semester to let us know which courses to college life and explore who they in your department are recommended for admitted students to attend when they do a class visit. MEET A PROFESSOR, GAIN A MENTOR want to be and what good they Please contact Julie Mazza, Manager of Enrollment Operations at [email protected] or FOR MORE INFORMATION want to do in the world. First-Year Seminar professors aren’t just passionate about the 191 513-745-4296. OFFICE OF ADMISSION • Nearly 2,000 students participate in South subjects they teach, they can also be your mentor. Together you’ll Phone: 513-745-3301 service-learning courses each year. discover all of the opportunities that Xavier has to offer and help Still have questions? Contact us. create a solid plan for success on campus and beyond. 877-XUADMIT (982-3648) • 100 percent of Xavier students have Fax: 513-745-4319 access to a success model, featuring 19 International Sarah Barchick Kim Costanzo Email: [email protected] a team of coaches, advisors and CURIOUS ABOUT FIRST-YEAR PROGRAMS? TOP 10 FIRST-YEAR MAJORS Director for Strategic Enrollment Director of Marketing and Advertising Web: www.xavier.edu professional mentors dedicated to 1. Nursing 6. Psychology Communications and Events Marketing and Communications VISIT: XAVIER.EDU/FYE help you reach your full potential. 2. Business Undecided 7. Sports Management • We offer scholarships for academics, 3. Exploratory 8. Exercise Science Enrollment Management [email protected] artistic talent, community service 4. Biomedical Sciences 9. Finance [email protected] Lauren Parcell and more. 5. Biology 10. Marketing Dean of Admission Data updated as of 7/2018 Enrollment Management 3800 Victory Parkway | Cincinnati, Ohio 45207-5131 [email protected]

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.3 GRAPHIC ELEMENTS PHOTOGRAPHY

Photography used in Xavier materials should be natural and memorable. The viewer is invited into the photo. Preferably, group shots should include a comfortable number of people, representing the diversity of the Xavier community. They should be interacting with each other, not with the camera. (Unless it’s a “crowd” photo.) It’s always stronger to have identifiable Xavier architecture or background in the photo. Of course, a great shot is a great shot.

The University maintains an exclusive image gallery Any person or organization not affiliated with Xavier University may not use, copy, alter or modify Xavier photographs, graphics, videography, music or other, similar reproductions or recordings without the advance written permission from Xavier.

To request images or access, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.4 PHOTOGRAPHY VIDEO Intro Videos produced by the Office of Marketing and Communications are well branded. They include an opening slide utilizing our titles and logo and a closing slide that incorporates our logo and tagline: “All For One.”

Any person or organization not affiliated with Xavier University may not use, copy, alter or modify Xavier photographs, graphics, videography, music or other, similar reproductions or recordings without the advance written permission of an authorized designee from Xavier.

For assistance in obtaining permission, contact Closing the Office of Marketing and Communications: [email protected] or 513-745-3111.

Titling

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.5 VIDEO WEBSITES

The Xavier web presence seeks to convey the emotional feeling of being on campus and part of the Xavier community, with vivid imagery and visual storytelling. Website visitors need to be able to quickly access the information they need while being exposed to the best we have to offer.

All Xavier websites should follow the standards set forth in this document, including proper use of approved logos and colors. The font should be Frutiger, or Helvetica, as Bembo does not work well online.

Availability and accessibility are critical, so pages should load quickly and be fully functional on all devices and across technologies. All websites need to meet the WCAG 2.0 conformance level AA.

For assistance, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.6 WEBSITES SOCIAL MEDIA

With 200+ Xavier-affiliated accounts on various social media platforms, it’s important that followers and prospective students have a consistent experience of the Xavier brand. The following guidelines will help students, alumni and prospective students easily identify and interact with active, official Xavier accounts.

Accounts that do not comply with Xavier guidelines will not be supported by University social media channels (i.e. retweets, shares, regrams, mentions, stories, etc.) and will not be included in social media feeds on xavier.edu.

Upon request, all official Xavier offices, departments and programs will be provided branded social media profile images created by the Office of Marketing and Communications.

All official Xavier accounts should share at least three pieces of original content per month. Original content includes photos, links to xavier.edu or other websites, graphics and video. Retweets and regrams do not count as original content.

All official Xavier accounts should link back to a xavier.edu website in their bio or about section.

For questions or a profile image, contact the Office of Marketing and Communications: [email protected] or 513-745-3111.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.7 SOCIAL MEDIA APPLICATIONS

Xavier graphic standards must be maintained in all print and digital materials, including advertising campaigns, invitations, fliers, license wear, etc. See

9:00 a.m. Academic Honors Convocation The center of the University’s school seal is divided vertically in two Join us for a James and Caroline Duff Banquet Center, parts. The left side shows the coat of arms of the Xavier family. The examples at right. celebration of right side shows an arm holding a crucifix representing St. Francis 1:00 p.m. Student Leadership Assembly ALL Conaton Board Room Xavier, Patron of the Missions. The lower half shows three seashells, academic Schmidt Hall representing Xavier’s 10 years of apostolic voyages on land and sea. The shield is surmounted by the official seal of the Society of 3:00 p.m. Induction and leadership James and Caroline Duff Banquet Center, Jesus and includes the first three letters of the Greek spelling of Cintas Center Jesus (IHS), which has its counterpart in the Jesuit motto A.M.D.G. The Office of Marketing and Communications can achievements of (Ad Majorem Dei Gloriam or “For the Greater Glory of God”). The Xavier students. A reception immediately follows banderole, or motto, “Vidit Mirabilia Magna,” means “he has DAY each individual ceremony. seen great wonders.” The inscription in the circle bounding the help you with all of your print, photo, video and digital seal, “Universitas Xaveriana Cincinnatensis,” translates to Xavier . The Roman numerals refer to the year in SATURDAY needs. Before attempting to apply these standards to which Xavier was founded (1831). APRIL 6 any project, please consult with a representative from the office, as they have final approval.

For questions, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111. URSULINE GRADUATES XAVIER STUDENTS

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XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 3.8 APPLICATIONS ATHLETICS 4.1. Athletics

EMPOWERING PRIDE Xavier Athletics empowers student-athletes to excel academically, athletically and spiritually. Athletics serves as a platform for national exposure and a vehicle for student, faculty and staff, alumni and community pride and engagement. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE PRIMARY ATHLETICS LOGO Full color One color

The preferred use of the primary University logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired.

Note that the coloration of the logo changes depending upon the background color to which it is applied.

The logo may not be reconstructed or altered in any way. It must always be prominent and legible. It must be reproduced from high-resolution digital files. Color placement must never be altered under any circumstance.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.2 PRIMARY ATHLETICS LOGO ATHLETICS SECONDARY LOGOS Full color One color

The preferred use of a secondary Athletics logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired.

Note that the coloration of the logo changes dependent upon the background color to which it is applied.

Color placement must never be altered under any circumstance.

The Athletic secondary logos should never be used to replace the official University logo without permission from the Department of Athletics. It is very rare that permission will be granted to use these logos outside of Athletics events and sponsored activities.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.3 ATHLETICS SECONDARY LOGOS ATHLETICS WORD MARK Full color One color

The preferred use of the Athletics word mark is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired.

Note that the coloration of the word mark changes dependent upon the background color to which it is applied.

Color placement must never be altered under any circumstance.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.4 ATHLETICS WORD MARK ATHLETICS ALTERNATIVE WORD MARKS Full color One color

The preferred use of the Athletics alternate word mark is in its full-color variant. However, a one color option is available for applications where full color is not achievable or desired.

Note that the coloration of the word mark changes dependent upon the background color to which it is applied. When using in one color, all marks follow the same coloration rules of the curved word mark.

Color placement must never be altered under any circumstance.

The alternate word mark is not intended for uniform applications.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.5 ATHLETICS ALTERNATIVE WORD MARKS ATHLETICS GRAPHIC ELEMENTS ATHLETICS COLOR PALETTE Primary colors

The Athletics primary color palette is made up of colors integral to the core of the ­identity. The standard Xavier University marks include ­Pantone® 289 blue, and XAVIER BLUE Pantone® 422 grey or Pantone® 877 metallic silver. PMS 289 C100 M76 Y12 K70 For questions or more information, contact the R33 G48 B78 Department of Athletics: [email protected] or HEX #0C2340 513-745-3604.

XAVIER GREY PMS 422 C19 M12 Y13 K34 R158 G162 B162 HEX #9EA2A2

XAVIER SILVER METALLIC PMS 877

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.7 ATHLETICS COLOR PALETTE ATHLETICS TYPEFACES ITC NEWTEXT The Xavier Athletics identity employs two distinctly different typefaces for support application. ABCDEFGHIJKLMNOPQRSTUVWXYZ

ITC NEWTEXT 0123456789

For use in singular-message primary communications. ITC Newtext is only for use by Athletics and does GOXAVIER.COM not replace the University serif font. WELCOME TO THE CINTAS CENTER

FRUTIGER BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 FRUTIGER BLACK For use in sub-message, secondary communications. GOXAVIER.COM YOUR SOURCE FOR MUSKETEER SPORTS

WELCOME TO THE CINTAS CENTER HOME OF THE XAVIER UNIVERSITY MUSKETEERS

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.8 ATHLETICS TYPEFACES ATHLETICS IMPROPER LOGO USE

The sizes and position of the Athletic marks should never be stretched or altered, though the marks as a whole may be sized to any percentage.

The following list outlines the basic rules for working Do not alter approved Do not stretch or distort the logo. Do not use unapproved colors. with the logotype: color rotations. When altering, the logos should always be sized proportionately.

Do not obscure any part of the logo.

Do not add a drop shadow or any other special effects to the logotype.

Do not rotate the logo. Do not add graphic styles Do not combine logos. (i.e. drop shadow).

CHEMIS TRY

Never add unapproved typography. Never use alternative Never add unapproved wordmark on uniforms. typography. Only use approved word mark for uniform applications.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.9 ATHLETICS IMPROPER LOGO USE SPORT-SPECIFIC WORD MARKS SPORT-SPECIFIC WORD MARKS Full color

The preferred use of the word mark is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired.

Note that the coloration of the word mark changes dependent upon the background color to which it is applied.

Color placement must never be altered under any circumstance.

The alternate word mark is not intended for uniform applications.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.11 SPORT-SPECIFIC WORD MARKS One color

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.12 SPORT-SPECIFIC WORD MARKS CLUB SPORT-SPECIFIC WORD MARKS Full color One color

Club sport teams are on a competitive level between intramural and intercollegiate athletics and a member’s involvement in the clubs is structured to be a learning experience through involvement in the organization and administration of club activities, as well as the development of sports skills.

According to the Club Sports Manual, the club must abide by all University and department policies and procedures, including adherence to graphic identity standards.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.13 CLUB SPORT-SPECIFIC WORD MARKS ATHLETICS YOUTH LOGOS

Athletics youth logos are meant to reflect a more youthful tone and are not meant to be used in other applications.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

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XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.14 ATHLETICS YOUTH LOGOS SPECIAL ATHLETICS MARKS ATHLETICS SCRIPT WORD MARK

Inspired by uniform scripts from past Xavier teams, this custom Xavier Athletics script word mark is unique and owned by Xavier. The script was specifically designed to honor our past while complementing the current Xavier brand identity. The initial capital X borrows from the current primary logo X to further reinforce a connection to the current Xavier Athletics brand.

The intent is not for this script word mark to replace our primary linear word mark, but instead be used in select applications, such as an alternate word mark on team uniforms and apparel, digital content, print collateral and licensed retail products.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.16 ATHLETICS SCRIPT WORD MARK ALL FOR ONE LOGO Full color

The preferred use of the All For One word logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired. This logo is used for correspondence and documents specifically related to Athletics fundraising and is primarily used by Athletics.

Permission to use the All For One Fund logo must be obtained from the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.17 ALL FOR ONE LOGO CROSSTOWN SHOOTOUT LOGO Full color One color

The preferred use of the Crosstown Shootout logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired. Athletics uses this specific mark for this specific event.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

SKIP PROSSER CLASSIC LOGO

The preferred use of the Skip Prosser Classic logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired. Athletics uses this specific mark for this specific event.

For questions or more information, contact the Department of Athletics: [email protected] or 513- 745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.18 CROSSTOWN SHOOTOUT/SKIP PROSSER CLASSIC LOGOS VICTORY PARKWAY COLLECTION LOGOS

The Victory Parkway Collection is Xavier University’s special label program of vintage-inspired clothing and merchandise. The Victory Parkway Collection graphic must appear somewhere on each Victory Parkway Collection product produced. If size or medium are not conducive to using the graphic with the logo (for example, certain embroidery applications, embossed items or small gift items), exceptions may be granted.

Permission to use the Victory Parkway Collection marks must be obtained from the Department of Athletics: [email protected] or 513-745-3604.

Victory Parkway Collection identifier

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XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.19 VICTORY PARKWAY COLLECTION LOGOS ATHLETICS UNIFORMS ATHLETICS UNIFORMS

Athletic uniforms are the most widely seen visual representation of the Xavier brand. As such, maintaining brand consistency throughout all uniform applications is critical.

Athletic uniforms are to be blue, grey and white only.

The preferred embellishment for all Athletic uniforms is the University word mark.

Black uniforms are only to be used for men’s .

Pink or other colors for specific events must be approved.

For BIG EAST logo application see pg. 4.25 of this guide.

For questions or more information, contact the Department of Athletics: [email protected] or 513-745-3604.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.21 ATHLETICS UNIFORMS ATHLETICS NUMBERING Two color

Athletic uniform color and typeface of numerals is equally important.

One color

One Color

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.22 ATHLETICS NUMBERING ATHLETICS UNIFORM NAMEPLATES A custom font for nameplates has been created to ABCDEFGHIJKLMNOPQRSTUVWXYZ complement the Xavier Athletics brand identity. This font should be used for all nameplates on all uniforms across all sports.

Note that the coloration of the font changes dependent upon the background color to which it is applied. PLAYER PLAYER PLAYER

One Color

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.23 ATHLETICS UNIFORM NAMEPLATES ATHLETIC CONFERENCE LOGO CONFERENCE LOGOS ON UNIFORMS

To increase exposure of the on television, it is mandatory to include the BIG EAST Conference logo on all basketball and select Olympic Sports uniforms in a prominent fashion.

The preferred BIG EAST logo for uniform applications is shown here. The two-color logo in approved colors should be used on all white/light uniforms, while a white drop-out alternative should be used for all dark uniforms.

Basketball: The Conference logo must appear on the ® ® front shoulder panel of the game jersey, opposite the Full-color logo should be used on all white uniforms in Pantone 186 red and Pantone 281 blue. manufacturer’s mark. If chest placement is unavailable, the logo centered on the front below the neck “v” is acceptable. If the logo cannot be placed on the front of the jersey, the Conference office should be notified.

The Conference logo on the basketball shorts is requested but not mandatory.

Olympic Sports: The Conference logo must be placed on the uniforms in the following Olympic Sports: Baseball, Men’s Soccer, Women’s Soccer, Volleyball.

The Conference logo should be placed on the left chest opposite the manufacturer brand logo. If chest placement is unavailable, the logo centered on the front below the neck “v” is acceptable. Placement of White drop-out alternative should be used for all dark uniforms. the BIG EAST logo on the back is not permitted.

All logos should be clearly represented and within the NCAA maximum guidelines: Conference logo, and or/ commemorative patch or flag shall be contained within a four-sided geometrical space (i.e. rectangle) that does not exceed 2¼ square inches.

One Color

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 4.25 CONFERENCE LOGOS ON UNIFORMS TOGETHER. FOR OTHERS. THE CAMPAIGN FOR XAVIER UNIVERSITY THE XAVIER BRAND AND THE CAMPAIGN BRAND The “Together. For Others.” campaign brand is closely related to the Xavier University brand identity, and therefore, the two share a number of characteristics, such as color palette and typography. Because the campaign has a specific purpose and target audience, however, it should carry a distinctive voice and a discernible visual style of its own. The campaign’s communications will further strengthen the Xavier University story, while inspiring our audiences to take action in support of our campaign priorities.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 5.1 XAVIER FUNDRAISING CAMPAIGN “TOGETHER. FOR OTHERS.” Main logo CAMPAIGN LOGO

The “Together. For Others.” campaign logo is for correspondence, documents and other materials directly related to the current University fundraising campaign. The campaign logo was created using a previous University shield logo, and is the only place the shield can be used. This logo is primarily used by the Division of University Relations and the Office of the President.

Similar to the shield, the campaign also utilizes a cross image in its marketing materials. The cross image can be used in “Together. For Others.” campaign materials only.

When the campaign was created, a special brand guideline book was also developed specifically for its use.

For permission or questions regarding its use, or to obtain a copy of the campaign brand book, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111.

Graphic elements

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 5.2 “TOGETHER. FOR OTHERS.” CAMPAIGN LOGO CAMPAIGN BRAND IDENTITY APPLICATIONS

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 5.3 CAMPAIGN BRAND IDENTITY APPLICATIONS EDITORIAL GUIDELINES EDITORIAL GUIDELINES ACADEMIC DEGREES The word “degree “ should not follow a degree If use of academic degrees is necessary to estab- abbreviation: As an academic institution, Xavier University follows lish credentials, it’s preferred that it be used in a • Correct: He has a BA in history. editorial standards to maintain consistency in sentence form after the name. • Incorrect: He has a BA degree in history. written materials. While the Office of Marketing and • Bachelor’s degree, not baccalaureate. Communications has a very detailed guide, here are a • Jane Doe, who earned her doctorate in psychology, CLASS YEARS few you may use regularly. teaches the class. In general, write out the class year in text. • John W. Jones, a member of the Class of 1966 ... If you need assistance or have questions, contact the If the degrees are abbreviated, capitalize in the • John W. Jones, a 1966 graduate ... Office of Marketing and Communications: following manner. Do not use periods. [email protected] or 513-745 -3111. • PhD, MS, BS, MBA, EdD, MEd Uppercase “Class” when referring to a specific class followed by a year. Use an apostrophe and lowercase when citing • He was a member of the Class of 1925. the degree in a general sense: • He earned his master’s degree in . She Lowercase “class” when referring to a stage of earned her bachelor’s degree in marketing. study or the classification of a student. • Members of the sophomore class are eligible. She But capitalize and don’t use an apostrophe was a freshman. when citing the specific degree: • He was a member of the 1988 graduating class. • She received a Master of Science in Biology. He received the Bachelor of Science in Physics. For lists or large bodies of text, class years may be abbreviated. Capitalize the name of the degree program • For undergraduate degrees only: John W. Jones ’66 only when the full degree name is spelled out and the discipline is included. If abbreviating a For undergraduate and graduate degrees: degree, the discipline should be lowercase: • John W. Jones ’66, ’73MBA • He has a Bachelor of Science in Psychology. • Ellen C. Warner ’78, ’83MS • She will receive a BS in psychology. For graduates: • He earned a bachelor’s degree in physics. • Mary A. Elliot EC ’47 • Seventy people hold bachelor’s degrees. • He has a Master of Arts in History. COLLEGES, DIVISIONS, • She will receive an MS in recreation. • He earned a master’s degree in mathematics. DEPARTMENTS, ETC.: • Forty people hold master’s degrees. Uppercase all four colleges in all references. • She is enrolling in a Master of Arts in Teaching • College of Arts and Sciences, Williams College of program. Business, College of Professional Sciences, College • Mary has a Master of Arts from SUNY Cortland. of Nursing. • She has a PhD in chemistry. Uppercase names of divisions, offices, depart- • He received his doctorate in chemistry. ments and centers in text copy. • The Department of English works with the Department of Spanish.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 6.1 EDITORIAL GUIDELINES EDITORIAL GUIDELINES All academic departments should be referred to Top 10 words we need to know how as “Department of.” to use and spell: • The Department of History is offering a series of 1. Saint is always spelled out unless the formal name of seminars this semester. a city like St. Louis. • The Department of Psychology is looking for volunteers. 2. Residence halls. Not “dorms.” • The Department of Athletics has extra tickets for 3. We are the Musketeers at all times. Not “Muskies.” the game. All offices or service areas should be referred to 4. Alumni as “Office of.” alumni: plural, masculine; plural form when referring • The Office of Academic Affairs will hear the case. to both men and women • The Office of Safety and Security offers safety tips alumnae: plural, feminine to the University community. alumnus: singular, masculine • The Office of Marketing and Communications put alumna: singular, feminine this together. 5. Doctor/Dr. - With no disrespect intended for those • The Office of the President is in Schmidt Hall. who have earned a PhD, use Dr. before a name All centers should be referred to as “Center for.” only when referring to a medical doctor. On second • The Center for Management and Entrepreneurship reference, do not use Dr. Use PhD after the name. serves the needs of the business community. • The Center for Interfaith Community Engagement 6. Email - Do not hyphenate. Lowercase unless at is located in the GSC. the start of a sentence. Use a hyphen otherwise: e-book, e-business. RELIGIOUS TITLES 7. First-year students. Not “freshmen.” Society of Jesus • Use S.J. following the first reference of any 8. Exploratory. Not “undecided.” member of the Society of Jesus. Always use a comma to separate the name and the order. 9. Fundraising is one word. • Michael J. Graham, S.J., is the University’s president. 10. University - Uppercase when specifically referring to Xavier. Lowercase for others. Reverend Use Rev. before the first reference of a priest who isn’t For more than 150 years, the University has a member of the Society of Jesus. provided a values-oriented education in the Jesuit tradition.

SISTER, FATHER, MOTHER, ... Avoid using sister, father or brother to describe a priest or nun unless in a direct quotation.

XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 6.2 EDITORIAL GUIDELINES CONTACT INFORMATION

Office of Marketing and Communications 3800 Victory Parkway Cincinnati, OH 45207-5450

E | [email protected] 1903 1911 1931 1944 P | 513-745 -3111

Xavier Department of Athletics 3800 Victory Parkway Cincinnati, OH 45207-7530

E | [email protected] P | 513-745-3604 1946 1948 1948 1950

1951 1951 1953 1953

1954 1962 1970 1981

1990 2005 2010 2018