XAVIER UNIVERSITY | BRAND AND GRAPHIC IDENTITY GUIDE TABLE OF CONTENTS WHO WE ARE I ATHLETICS 4 OUR VISION AND MISSION II OUR ACADEMIC VISION III EMPOWERING PRIDE 4.1 PRIMARY ATHLETICS LOGO 4.2 OUR STUDENT COMMITMENT IV ATHLETICS SECONDARY LOGOS 4.3 BRAND OVERVIEW 1 ATHLETICS WORD MARK 4.4 ATHLETICS ALTERNATIVE WORD MARKS 4.5 THE X IN XAVIER IS A POWERFUL SYMBOL 1.1 OUR AUDIENCE 1.2 VOICE: WHAT IS XAVIER? 1.3 ATHLETICS GRAPHIC ELEMENTS 4.6 ATHLETICS COLOR PALETTE 4.7 MESSAGING MAP 1.4 ATHLETICS TYPEFACES 4.8 OUR PILLARS 1.5 ATHLETICS IMPROPER LOGO USE 4.9 LOGO, WORD MARKS, SIGNATURES AND SPORT-SPECIFIC WORD MARKS 4.10 UNIVERSITY SEAL 2 SPORT-SPECIFIC WORD MARKS 4.11 PRIMARY UNIVERSITY LOGO AND TAGLINE 2.1 SPORT-SPECIFIC WORD MARKS 4.12 PRIMARY UNIVERSITY LOGO 2.2 CLUB SPORT-SPECIFIC WORD MARKS 4.13 HORIZONTAL/VERTICAL SIGNATURE 2.3 ATHLETICS YOUTH LOGOS 4.14 ALL FOR ONE SIGNATURE 2.4 UNIVERSITY WORD MARK 2.5 SPECIAL ATHLETICS MARKS 4.15 XAVIER SECONDARY LOGO SIGNATURE 2.6 ATHLETICS SCRIPT WORD MARK 4.16 APPLYING THE LOGO SIGNATURE 2.7 ALL FOR ONE LOGO 4.17 PRIMARY UNIVERSITY LOGO SIGNATURE 2.8 CROSSTOWN SHOOTOUT/SKIP PROSSER CLASSIC LOGOS 4.18 IMPROPER LOGO USE 2.9 VICTORY PARKWAY COLLECTION LOGOS 4.19 THE UNIVERSITY SEAL 2.10 ATHLETICS UNIFORMS 4.20 GRAPHIC ELEMENTS AND APPLICATIONS 3 ATHLETICS UNIFORMS 4.21 COLOR PALETTE 3.1 ATHLETICS NUMBERING 4.22 TYPEFACES 3.2 ATHLETICS UNIFORM NAMEPLATES 4.23 GRAPHIC ELEMENTS 3.3 PHOTOGRAPHY 3.4 ATHLETIC CONFERENCE LOGO 4.24 VIDEO 3.5 CONFERENCE LOGOS ON UNIFORMS 4.25 WEBSITES 3.6 SOCIAL MEDIA 3.7 TOGETHER. FOR OTHERS. APPLICATIONS 3.8 THE CAMPAIGN FOR XAVIER UNIVERSITY 5 THE XAVIER BRAND AND THE CAMPAIGN BRAND 5.1 “TOGETHER. FOR OTHERS.” CAMPAIGN LOGO 5.2 CAMPAIGN BRAND IDENTITY APPLICATIONS 5.3 EDITORIAL GUIDELINES 6 XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.0 PRIMARY LOGO WHO WE ARE OUR VISION Xavier men and women become people of learning and reflection, integrity and achievement, in solidarity for and with others. OUR MISSION Xavier is a Jesuit Catholic university rooted in the liberal arts tradition. Our mission is to educate each student intellectually, morally and spiritually. We create learning opportunities through rigorous academic and professional programs integrated with co-curricular engagement. In an inclusive environment of open and free inquiry, we prepare students for a world that is increasingly diverse, complex and interdependent. Driven by our commitment to educating the whole person, promoting the common good, and serving others, the Xavier community challenges and supports all our members as we cultivate lives of reflection, compassion and informed action. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | ii OUR VISION AND MISSION OUR ACADEMIC VISION Xavier University, a comprehensive university in the Jesuit tradition, excels at educating students intellectually, morally and spiritually by challenging them to become men and women of integrity and compassion. We inspire one another to achieve our full potential and to engage in society as competent, thoughtful and responsible global citizens. We value academic rigor, research, reflection and the integration of knowledge and action that works toward the betterment of society. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | iii OUR ACADEMIC VISION OUR STUDENT COMMITMENT We are Xavier Musketeers. We are unique individuals who come together in the spirit of St. Ignatius, to learn together, to serve together, and we will succeed in changing the world together. We act with integrity, justice and generosity. All for one and one for all. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | iv OUR STUDENT COMMITMENT BRAND OVERVIEW THE X IN XAVIER IS A POWERFUL SYMBOL It represents how we empower every Musketeer. And “All For One” is more than a tagline. It is a promise and an invitation. We welcome students who believe in collaboration and think carefully about their future. What we provide are experiences and challenges grounded in our Jesuit educational and spiritual philosophy. As a community, we move forward, contributing to something bigger than ourselves. Xavier’s continuing success builds on our foundation of learning, serving and achieving together. A Musketeer never goes it alone. We prepare students for a meaningful life of work, service and personal fulfillment. Our mission is a world changed for the better. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.1 X IS A POWERFUL SYMBOL OUR AUDIENCE Students Students are prospective and current scholars who want a transformative education in a faith-based environment. They’re focused on service and career. They want academics and experiences that challenge and inspire. Alumni and Friends Alumni and friends are graduates and supporters who value and embrace the Xavier community. They seek opportunities to engage with the University, offering time, talent and treasure to impact the lives of students. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.2 OUR AUDIENCE VOICE: WHAT IS XAVIER? AUTHENTIC REAL, GENUINE AND CONVERSATIONAL We put our efforts into doing more for our students. As a Jesuit University, giving back is part of what we do, as is “Magis,” which means always doing more for others. ASPIRATIONAL HOPEFUL AND COMPELLING We are aware of the part we play in the Jesuit mission– every day we bring our unique talents, commitment and effort to help others achieve. INCLUSIVE SUPPORTIVE, ENGAGED AND RESPECTFUL We are engaged with each other and with the community. We greet visitors and hold the door for others. We create an environment where all members of our community are supported. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.3 VOICE: WHAT IS XAVIER? MESSAGING MAP These are the pillars of Xavier’s messaging— what we are and how we describe ourselves. POINTS OF ADVANTAGE Academic Quality Focus on Service 98% Outcome Rate Student Commitment Personal Attention Jesuit Mission and Values Med School Accept, 2x Nat’l Avg. Diversity of Students Mentorship Faith and Justice Alumni Time, Talent and Treasure People Who Care Faculty Who Care Fr. Graham Internships and X Network Strong Sense of Community EQUITY PILLARS EXPERIENCE-BASED SERVICE FOR, AND SENSE OF DESIRE TO SUCCEED LEARNING WITH, OTHERS COMMUNITY ACTIONS LEARNING SERVING ACHIEVING TOGETHER ALL FOR ONE XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.4 MESSAGING MAP OUR PILLARS Below are the four pillars on which we build our success here at Xavier. We learn, serve and achieve —together. WE LEARN TOGETHER. WE SERVE TOGETHER. WE ACHIEVE TOGETHER. WE CHANGE THE We learn from each other As a Jesuit university, we We have the freedom and WORLD TOGETHER. inside and outside the value working together for support to explore who we We have passionate classroom. Students support the Greater Good. We treat are and who we ultimately ideals and thrive in an each other with the guidance every person with respect and want to become. Our success inclusive community. Our of peer and professional empathy. At Xavier, service is measured by the quality ideals become reality mentors. We challenge is a vital part of learning– outcomes of our graduates: when we take action. We ourselves academically and engaging students, faculty, outstanding graduation rates, act with integrity, justice intellectually. staff and the community in post-graduate and professional and generosity, and we the mission of changing the school placement rates, will succeed in changing world for the better. internship opportunities and the the world together. networks of Xavier and Jesuit alumni throughout the world. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 1.5 OUR PILLARS LOGO, WORD MARKS, SIGNATURES AND UNIVERSITY SEAL PRIMARY UNIVERSITY LOGO There is only one primary Xavier University logo: The Xavier X. It is the unifying symbol that represents and unites everyone at Xavier. UNIVERSITY TAGLINE: ALL FOR ONE Similarly, the tagline “All For One” should be used to describe Xavier whenever possible. Here at Xavier, we always say no one goes it alone, meaning no student, faculty or staff member should be without assistance or camaraderie. It also harkens back to our Jesuit legacy. Whether it is in an online story about faculty, academics or an athletics update, All For One should be used to describe the experience here at Xavier whenever we can. Frequently, it is used as a sign off in letters or emails, and can be written in all caps, or — in some cases — where only the starting letters are capitalized. ALL FOR ONE. All For One. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.1 PRIMARY UNIVERSITY LOGO AND TAGLINE PRIMARY UNIVERSITY LOGO Primary logo full color One color The preferred use of the primary University logo is in its full-color variant. However, a one-color option is available for applications where full color is not achievable or desired. Note that the coloration of the logo changes depending upon the background color to which it is applied. The logo may not be reconstructed or altered in any way. It must always be prominent and legible. It must be reproduced from high-resolution digital files. Color placement must never be altered under any circumstance. The primary University logo can be used with the University name and with the All For One tagline. This combination is called the “logo signature” or “All For One signature,” respectively. Guidelines appear later in this section. For questions, contact the Office of Marketing and Communications: [email protected] or 513-745 -3111. XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.2 PRIMARY UNIVERSITY LOGO HORIZONTAL SIGNATURE This is the primary signature configuration. ALL FOR ONE VERTICAL SIGNATURE This is an alternate signature configuration, designed to be used in a narrow vertical space. ALL ALL FOR FOR ONE ONE XAVIER UNIVERSITY GRAPHIC IDENTITY GUIDE | 2.3 HORIZONTAL/VERTICAL SIGNATURE ALL FOR ONE SIGNATURE Primary signature One color This is the ALL FOR ONE signature.