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Welcome to “Fair or Foul” elcome to the Center for Advisory WJournalism Ethics’ sev- enth annual conference. We Board chose ethics and sports jour- Tom Bier nalism as our theme for several Kathy Bissen reasons: the public’s preoccu- James E. Burgess pation with sports, the media’s equally enormous attention Scott Cohn to sports, and the prodigious Rick Fetherston amounts of money poured into Peter D. Fox sports and media coverage. Robert E. Drechsel Elen Foley The relationship be- James E. Burgess Martin Kaiser tween the media and sports Chair in Ethics; Jeff Mayers has long been fraught with Director, Center for Journalism Jack Mitchell ethical issues, and perhaps Ethics never more so than now. John Smalley The Penn State sexual abuse Carol Toussaint scandal, academic cheating involving sports at several major uni- Owen Ullmann versities, racist comments by a then NBA team owner, revelations Richard Vitkus involving athletes’ private lives, the devastating effects of concus- Dave Zweifel sions – these are just some of the things that have recently raised serious ethical issues involving both sports and sports journalism. What conflicts of interest might journalists encounter when they are covering the same teams and leagues to whom their em- Staff ployers are also paying billions for broadcast rights? What ethical Robert E. Drechsel James E. Burgess Chair challenges do investigative journalists face when their target is & Director sports and athletes? What are the appropriate limits for criticism? Kathleen Culver How much privacy should athletes enjoy? How should sports jour- Associate Director nalists grapple with issues of gender, race and sexual orientation? Lindsay Palmer Such are the questions we will explore today. Welcome to Assistant Professor what we expect to be a stimulating and important discussion. Jennifer Karlson UW Foundation Our Mission Dave Wilcox To advance the ethical standards and practices of democratic Project Assistant journalism through discussion, research, teaching, professional Bryan Kristensen outreach, and newsroom partnerships. The center is a voice Undergraduate Fellow for journalistic integrity, a forum for informed debate, and an Irene Burski incubator for new ideas and practices. Undergraduate Fellow Schedule of Events 8:30 /registration 8:50 Opening remarks by Robert Drechsel, Center for Journalism Ethics director 9:00 Panel 1: The Ethics of Investigating Sport Moderator: Prof. Jason Shepard Panelists: , Mark Fainaru-Wada, Ira Basen, 10:00 Panel 2: Race, Gender and Sexuality in Sports Media Moderator: Prof. Lindsay Palmer Panelists: Christina Kahrl, Jessie Garcia, Scott Bukstein 11:00 Break 11:15 Presentation of the 2015 Shadid Award for Journalism Ethics Presiding: Prof. Emeritus Jack Mitchell, chair of the Shadid Award Committee Presenting the Award: Nada Bakri Recipients: Tribune reporters Jackson, Gary Marx, Duaa Eldeib and photographer Anthony Souffle 11:30 Lunch and Keynote: Robert Lipsyte, “Beyond Ethics” 1:00 Panel 3: Out of Bounds? Criticism and Vitriol in Sports Journalism Moderator: Prof. James Baughman Panelists: Jason Wilde, Chris Kluwe, Melissa Isaacson 2:00 Presentation of the first Mulhern Scholarship in sports journalism. Presenter: Jason Wilde Recipient: Scott Memmel 2:10 Break and disperse to breakouts 2:15 Breakouts (Choose one) •Breakout #1 : Recognizing ethical issues in investigations of college sports: bringing data and information to bear. Session leaders: Berkowitz and Kathleen Johnston. •Breakout #2: What ethical issues are raised by media brand and branded content in sports journalism? How can they be resolved? Session leader: Patrick Stiegman •Breakout #3: Recognizing and resolving ethical issues in coverage of high school sports. Session leaders: Tammy Madsen and Rob Hernandez 3:15 Plenary Session: Ethics and the Power of Money in Sports Media Moderator: Prof. Katy Culver, associate director, Center for Media Ethics Panelists: Mary Byrne, Greg Hughes, Jim Miller 4:30 Closing remarks: Robert Drechsel Presenters & Panelists

Ira Basen Ira Basen began his career at CBC Radio in 1984. He has written for Saturday Night, The and Mail, The Walrus, Maisonneuve, the Canadian Journal of Communication, CBC.ca, and is a contributing editor at J-source.ca. He has won many awards, including the Canadian Science Writers Association Award, the Canadian Nurses Association Award, the Gabriel Award, and the New York Radio Festival Award. His article “ Uprising” was included in the book “Best Canadian Essays-2010,” and his article “Age of the Algorithm” was nominated for a 2011 National Magazine Award. He holds degrees from Carleton University and UW-Madison. He has developed training programs for CBC journalists and taught at several universities.

James L. Baughman James L. Baughman is the Fetzer Bascom Professor of Journalism and Mass Communication at the Uni- versity of Wisconsin-Madison. A member of the UW journalism faculty since 1979, Baughman served as director of the school from 2003 to 2009. He has written extensively on the recent history of American journalism and broadcasting. His books include “Re- public of Mass Culture: Journalism, Filmmaking and Broadcasting Since 1941.”

Connect with our presenters and panelists. Follow the conference on . Check the back of the program for a list of Twitter handles. #uwethics Steve Berkowitz Steve Berkowitz is a projects reporter for USA Today Sports. He has been with USA Today since June 2000, and worked previously as its sports projects editor. Since 2006, he has helped lead regular surveys of the compensation received by college football coaches, men’s coaches and athletics directors, as well as the annual revenues and expenses of Division I athletics programs, conferences and the NCAA. Re- cently, he has covered various NCAA legal and legisla- tive issues. Before joining USA Today, he worked nearly 14 years at , where he was com- posing room editor, copy editor, reporter, night editor and assistant sports editor.

Walt Bogdanich Walt Bogdanich is an assistant editor on the investigative desk at . Before joining The Times in 2001, he was an investigative producer for “” on CBS and for ABC News. Previously, he worked as an in- vestigative reporter for The Journal. He also worked for The Press and . Bogdanich has received three Pulitzer Prizes, two while at The Times and one at . He is a graduate of UW-Madison and currently teaches journal- ism at .

Scott Bukstein Scott Bukstein is in his sixth year as a faculty member at the University of Central . He is the director of the DeVos Undergraduate Sport Business Manage- ment Program at the University of Central Florida. He also serves as assistant director of the DeVos Graduate Sport Business Management Program. Bukstein teach- es classes at the graduate and undergraduate levels on topics such as diversity and inclusion in sport, the business of college and professional sport, event op- erations and facility management, sport business ana- lytics, and legal issues in sports. Mary Byrne Mary Byrne is the managing editor for USA Today Sports, and a former Olympics editor at USA Today. Byrne previously served as the deputy sports editor for The and worked at publications including The and Charlotte Observer. She graduated from the University of Missouri with degrees in journalism and Spanish. She lives in Wash- ington, D.C.

Mark Fainaru-Wada Mark Fainaru-Wada is a member of ESPN’s investiga- tions/enterprise unit. In October 2013, Fainaru-Wada and his brother published the New York Times “League of Denial: The NFL, Concus- sions and the Battle for Truth.” The book won the 2014 PEN Award for Literary Sports Writing. The brothers also served as reporters and writers on a documentary of the same name for PBS’s “Frontline.” The “League of Denial” documentary earned the prestigious George Polk and Peabody awards. The Fainarus also part of an ESPN team honored with a Peabody.

Jessie Garcia Madison native Jessie Garcia has been a TV sportscast- - ly with WTMJ in Milwaukee. A graduate of the Boston erUniversity for 20 years, College first of with Communication, WISC in Madison Garcia and wascurrent one show. Garcia has taught journalism at Carroll Univer- ofsity the in first Waukesha. women inShe the enjoys country spending to host antime NFL with coach’s her husband and two sons. She is working on writing her next two books. Rob Hernandez Rob Hernandez directs digital sports content for madison.com. Prior to that, he had written for the Wisconsin State Journal since 1987, primarily focus- ing on high school sports. A graduate of Wisconsin Rapids Lincoln High School and UW, Hernandez co- hosts the weekly “Prep Report” radio show on WTSO (1070 AM) in Madison and appears regularly on WEKZ (93.7 FM) in Monroe.

Greg Hughes Greg Hughes is senior vice president, communi- cations, NBC Sports Group. He has oversight of communications and media relations strategy for the NBC Sports Group’s portfolio. Hughes served as president of Sedan Communications, a public sports media companies, events and businesses. relationsHughes received firm he afounded bachelor’s that inrepresented journalism major with an emphasis on public relations from UW-Madison, and is on the journalism school’s board of visitors. He received the school’s Distinguished Service Award and the Ralph Nafziger Award for Achieve- ment in Journalism.

Melissa Isaacson Now writer for ESPNW and ESPN.com, Melissa Isaa- cson has worked in sports writing for 32 years. She also teaches journalism at as an adjunct professor. During her career, she cov- ered the during their championship years and the for seven years. She be- gan her career at Florida Today, covering the before moving to Washington, D.C., to work for USA Today. Kathleen Johnston Award-winning investigative journalist Kathleen Johnston has worked in broadcast, print and Web organizations. As the senior investigative reporter

during major breaking news stories including the atVirginia CNN she Tech served and Gabrielle as a producer Giffords and shootings. field producer She also produced continuing coverage in the wake of detailing the treatment of patients at Medical Center. Before joining CNN, she worked at WTHR in Indianapolis and and News.

Christina Kahrl

Prospectus, a member of the Writers Associa- Christination of America Kahrl is since one of 2008, the five and co-founders since 2011 of a Baseball nation- al MLB writer and editor for ESPN.com. In 2003, she out as . She is an activist on the subject of becamepolicy reform the first for trans American inclusion sports at journalistthe local, state to come and national level, and is a member of the national board of GLAAD. She resides in Chicago.

Armen Keteyian Eleven-time Emmy Award winner Armen Keteyian is the lead correspondent for “” on Show- time and a contributing correspondent for “60 Minutes.” From March 2006 to November 2012 Keteyian was the chief investigative correspondent for CBS News and head of the network’s Investigative unit. From 1998- 2006 and 2010-12 he was also a contributing correspon- dent to HBO’s critically-acclaimed magazine show “Real Sports with Bryant Gumbel.” In addition, Keteyian is the author or co-author of 10 books, most recently The New York Times best-seller “The System: The Glory and Scandal of Big-Time College Football.” Chris Kluwe Chris Kluwe says he grew up in Southern among a colony of wild chinchillas and didn’t learn how to communicate outside of barking and howling until he was 14 years old. He has played football in the NFL, once wrestled a bear for a pot of gold, and occasion- ally. He is also the eternal disappointment of his moth- er, who just can’t understand why he hasn’t cured can- cer yet. Do you know why these bio things are in third

person? I have no idea. Please tell me if you figure out.

Tammy Madsen Tammy Madsen is an award-winning sportswriter who covered motorsports, UW basketball, high school sports and public education for years at The Cap- ital Times. A graduate of West Bend East High School and UW-Milwaukee, Madsen works as a freelance writer for the Milwaukee Journal Sentinel, Wisconsin State Journal, The Sports Xchange and The Associated Press. She’s also written for CBS Sports, The Sporting from NCAA men’s basketball tournaments, NASCAR News,and IndyCar and a races handful and ofa Rose magazines, Bowl. and filed stories

James James Andrew Miller is an award-winning journalist and a #1 New York Times best-selling author. He got his start as a member of the television reporting team at The Washington Post and continued his career as executive vice president and head of original program- ming for USA Network and as senior executive produc- er of “ 360” at CNN. In 1985, he wrote the bestselling book “Running in Place: Inside the Sen- ate.” Later, he and co-author wrote “Live from New York: an Uncensored History of ,” and “Those Guys Have All the Fun: Inside the World of ESPN,” both New York Times . Jason M. Shepard Jason M. Shepard, Ph.D., is chair of the department of communications and associate professor of com- munications at California State University, Fullerton. -

Shepard’sAmendment,” first explored book, “Privileging the relationship the Press: between Con fidentialjournalism Sources, ethics and Journalism law in journalist-source Ethics and the Firstpro- tections. He has published related research in Com- munication Law and Policy, the Journal of Media Law & Ethics, and the Yale Journal of Law and Technology. Shepard earned his Ph.D. from the University of Wis- consin-Madison and is a former reporter and colum- nist for Times and Isthmus.

Patrick Stiegman Patrick Stiegman is responsible for all content and the overall editorial direction of ESPN’s leading portfolio of digital and print sports properties, including text, audio, video and multimedia content. He also oversees management of an award-winning team of more than 450 editors, writers and designers across ESPN.com and its network of related sites and mobile applica- tions, as well as ESPN The Magazine. An Emmy-award winning producer at ESPN, Stiegman works closely with the networks’ many news, information and pro- gramming units to develop greater cross-platform in- tegration and to develop cross-media franchises.

Jason Wilde Jason Wilde joined 540 ESPN, FM 100.5 ESPN and ESPNWisconsin.com in September 2009, having cov- ered the Packers since 1996 for the Wisconsin State Journal. A two-time NSSA Wisconsin Sportswriter of the year, he has won multiple Associated Press Sports Editors, Wisconsin Association and Pro Football Writers of America awards for his writing. He and his wife Paula live in Green Bay with daughters Madison and Sydney. Keynote Speaker Robert Lipsyte Robert Lipsyte recently completed an 18-month term as ombudsman for ESPN, a position in which he offered independent examination and analysis of ESPN’s television, print, radio and online offerings. Formerly a long-time sports reporter and columnist for the

the in commentary in New1992 Yorkand twiceTimes, won he Columbiawas a finalist Univer for- sity’s Meyer Berger Award for Distin- guished Reporting, in 1966 and 1996.

In 2001, he won the Margaret A. Ed- wards Award from the American Li- brary Association for lifetime contri- bution to Young Adult Literature. His best-selling teenage novels include “The Contender” and “One Fat Sum- mer.”

Among his 20 published books are his memoir, “An Accidental Sportswriter,” “SportsWorld: An - land,” and Dick Gregory’s autobiogra- phy, “.”

Lipsyte’s television career includes “CBS Sunday Morning” with Charles Kuralt, the weekly PBS show, “Life (Part2),” and the nightly public affairs show, “The Eleventh Hour,” for which he won an Emmy Award as host.

Lipsyte lives in and Shelter Island, N.Y., with his wife, the writer Lois B. Morris. Center Staff

Robert Drechsel Robert Drechsel holds the James E. Burgess Chair in Journalism Ethics and is director of the journalism school’s Center for Journalism

appointment in the law school. His research Ethics.and teaching He also focus holds on an media affiliated law, faculty the relationship between media law and media ethics, and media coverage of the judiciary. Drechsel holds a Ph.D. in mass communication from the University of Minnesota. He joined the Wisconsin faculty in 1983 and served as the director of the School of Journalism and Mass Communication from 1991 to 1998.

Kathleen Culver Kathleen Culver is an assistant professor in the UW-Madison School of Journalism and Mass Communication and associate director of the Center for Journalism Ethics. Long interested in the implications of digital media on journal- ism and public interest communication, Cul- ver focuses on the ethical dimensions of social tools, technological advances and networked information. She combines these interests with a background in law and the effects of boundary-free communication on free expres- sion. She also serves as visiting faculty for the for Media Studies and educa- tion curator for PBS MediaShift. Lindsay Palmer Lindsay Palmer is an assistant professor in the School of Journalism and Mass Commu- nication at UW-Madison. She studies global media ethics from a humanist perspective, especially focusing on the cultural labor of

She is also interested in the em- conflictployees who correspondents assist the foreign in the reporters digital age.vis- iting their nations. Before becoming an aca- demic, Palmer worked as a television news writer and producer in Miami, Nashville, Col- orado Springs and . Palmer earned

University of California, Santa Barbara. her Ph.D. in film and media studies at the

David Wilcox

David Wilcox is a Ph.D. student in UW-Mad- ison’s School of Journalism and Mass Com- munication. His dissertation research focuses on how different types of media content consumption interact with peo- ple’s varying degrees of tolerance toward and acceptance of homosexuals in everyday life. His other research interests include the roles play in political commu- nication and civic engagement. He currently serves as project assistant for the Center for Journalism Ethics. His teaching experience includes serving as a teaching assistant at UW-Madison and as an instructor of adver- tising and public relations at UW-Whitewa- ter. He had a 25-year career in advertising. Award for Journalism Ethics The Center for Journalism Ethics proudly gives its annual ethics award in honor of An- thony Shadid, a UW journalism alumnus and foreign reporter for The New York Times who died in 2012 while covering unrest in Syria. Shadid, who won two Pulitzer Prizes, had a special connection to UW-Mad- ison, its School of Journalism and Mass Communication and the Center for Journalism Ethics. He sat on the center’s advisory board and strongly supported promoting public interest journalism and stimu- lating discussion about journal- ism ethics. The 2015 Shadid Award A diehard Packer fan, Anthony celebrated his goes to report- Wisconsin ties. ers David Jackson, Gary Marx and Duaa Eldeib along with photographer Anthony Souffle for their ethical approach in handling stories exposing serious abuses in Illinois’ juvenile justice system. Their year-long investigation yielded a five-part multimedia series reveal- ing that hundreds of Illinois wards were assaulted and raped by their peers each year in understaffed and violent institutions. The stories led to reforms and the resignation of the director of the state Department of Children and Family Services. Other finalists for the award included: • Fox 31 Television in Denver for the decisions it made about reporting on Medicaid “super utilizers;” • The Tribune-Reviewfor pursuit of an apparent cover-up of the killing of civilians by an American in ; • Pro Publica for placing raw data in context in its “Treatment Trackers” project; and • The Tulsa World for its aggressive, yet sensitive, coverage of a botched execution by the state of Oklahoma. Interactivity Past Conferences Social Media Coverage 2014: , Security and A student social media team will provide Journalism Ethics live coverage of the conference. Please Protecting sources, using surveillance share the conference coverage page in and data in journalism, changing norms. your social networks and tweet along with the student team. Visit: go.wisc.edu/ethics2015 2013: Who is Shaping the News? Brand journalism, investigative reporting, watchdog media and attacks on the news media. #uwethics

2012: Ethics and Elections: Media, handles Money and Power Katy Culver @kbculver Implications of fact checking, political Steve Berkowitz @ByBerkowitz advertising, Twitter and votes, and a Mary Byrne @bymarybyrne Tribute to Anthony Shadid. Mark Fainaru-Wada @Markfwespn Rob Hernandez @Rob HernandezWSJ Melissa Isaacson @mkisaacson 2011: In Your Face: Partisan Media Christina Kahrl @ChristinaKahrl in a Armen Keteyian @ArmenKeteyian Rise and fall of partisan journalism, Chris Kluwe @ChrisWarcraft nonprofit journalism and transparency, Lindsay Palmer @lnpalmer2000 polling and polarization. Jason Shepard @jasonshepard Patrick Stiegman @pstiegman Dave Wilcox @davewilcoxuw 2010: New Journalism, Jason Wilde @jasonjwilde New Ethics? The new ecosystem, investigative newsrooms, old values in a new media world and verification journalism. UW-Madison handles @UWMadison @UW_SJMC 2009: The Future of Ethical @UWJournEthics Journalism Tough newsroom calls, democratic journalism and a dialogue with the New York Times public editor. Thanks to our Sponsors William T. Evjue Keynote Reception Sponsor: Address Sponsor: WPS Charitable Foundation Evjue Foundation Participating Sponsors: Wisconsin Newspaper Association Presenting Sponsor: Wisconsin Broadcasters Association Foundation Programming Sponsor: Ethics & Excellence in Journalism Foundation

The Evjue Foundation The charitable arm of The Capital Times