Table of Contents

Preface

President’s Note

Content@Sahapedia 1 Processes 2 Content Projects 3 Heritage Documentation Project The Western Himalayas Documentation Project Oral Histories Saha Sutras Urban Heritage Documentation Project Museums of Collaborations Workshops and Conferences 8 Fellowship and Grant 9 Sahapedia—UNESCO Fellowship Sahapedia Frames Photography Grant

Outreach 11 India Heritage Walks Program 12 Sahapedia Walks, Talks and Workshops India Heritage Walk Festival, 2019 Special Programs 14 Publicity 15 Fundraising 15

Technology 16 Sahapedia 1.5 16 Sahapedia 2.0 17

Social Media 18 Social Media Campaigns 18 The Sahapedia Team Preface

His Holiness the Dalai Lama famously and in-house documentation. New said, “Share your knowledge. It is a way partnerships with organisations such as to immortality”. The wisdom behind the Ladakh Arts and Media Organization, these seemingly simple words have had and Vayali from Kerala have enhanced our reverberations across world, in people who collaborative efforts, and experimentations value collective rather than individualistic of knowledge gathering such as Saha Sutras goals in their work. Sahapedia as a web (shorter formats of content), Urban Heritage resource right from its inception in 2011 Documentation Project have brought in believes that participation and involvement new ways of creating content. The existing are the keys to work towards its goals. programmes such as Oral Histories, Museums of India, Sahapeda-UNESCO Fellowship and At the end of eight years, it is good to revisit Frames Photography Grant, and national and the Mission Statement of 2011: “Sahapedia international conferences such as the Life and is a definitive, multi-lingual encyclopedic web Legacy of Guru Padmasambhava, Anchoring resource on Indian cultures and histories. It is Innovation of Handlooms in India and a an informational and educational project that Workshop on Heritage, have all added to the seeks to transform the way people access richness of the resource. and create knowledge on Indian cultural heritage. Sahapedia aims to foster knowledge, The initiatives towards increasing public encourage engagement and generate action awareness and extending the reach of towards understanding and revitalizing Sahapedia have resulted in a splurge of the diversity of Indian culture”. The term activities such as Walks and Talks, Baithaks “culture” is meant as a composite of shared and poetry readings, the Annual India values, beliefs, practices and behaviors of Heritage Walk Festival, a six-day Kutiyattam groups and individuals within them, in the festival and several social media campaigns. broadest sense of the term. It also refers to the internalisation and transmission of As Sahapedia steps into the new term, we have shared ideas and values across generations several challenges in front of us, including and histories was in deference to the widely rethinking the content strategy, developing acknowledged multiplicity of Indian thoughts the web platform for a better user experience and traditions. It is gratifying to see that our and taking more steps towards financial basic philosophy has remained the same sustainability. In this effort, Sahapedia hopes though we have broadened our horizons to to garner support and collaboration of all include new vistas of action. enthusiasts, scholars, practitioners and the academic community to further its mandate. Last year has been eventful for Sahapedia. Content for the encyclopedic resource has Sudha Gopalakrishnan scaled through collaborations, fellowships, Executive Director President’s Note

Recording Indian culture, the country’s us through ideation, sharing of expertise and contribution to universal heritage, is not research. For this, we thank them and look a task undertaken lightly, nor one easily forward to future projects with them. Finally, accomplished. Sahapedia has now been we thank our donors, both corporate and engaged in it for the last 8 years, and as we private, who share our vision and support move along this path, we have realised that our work generously. Our work would not be while access to this knowledge—about the possible without their support. ways we make things, think through concepts, engage with the natural and sacred or build We hope you continue this journey of discovery our homes—is crucial, experiencing them in and collaboration with us. person is also critical.

In the last year, Sahapedia has worked S. Ramadorai towards both inscribing knowledge digitally as well as bringing people face-to-face with President India’s diversity through walks, workshops and more.

Sahapedia has done intensive work based on field research in the Chhattisgarh Heritage Documentation project, reached out wide to include diverse audiences through its outreach work, documented the country’s diversity in photo essays through the Frames Photography Grant and won the PATA award for the experiences it offered across India during the first edition of the India Heritage Walk Festival, 2018. In addition, the Sahapedia-UNESCO Fellowship was offered for the second time in 2018 and over sixty Fellows have now finished documenting subjects ranging from Hindi comic books to papier mache of Kashmir.

Even as our team has grown to become one of the larger non-government organisations in the country working in the culture sector, our partners and collaborators have supported Members of the Kheimnuingan tribe’s cultural troupe perform harvest related rituals at the 19th Hornbill Festival.

Content@ Sahapedia

Staying true to its objective of participatory Nettur Box and Balaramapuram textile. content creation, Sahapedia has been Seven volumes from the Rashtrapati sourcing content through commissioning, Bhavan series have been digitised in institutional collaborations, the the form of online the Press Secretary, Sahapedia-UNESCO Fellowship and the Rashtrapati Bhavan for approval, and it Frames Photography Grant programs. is expected that these modules will be available online for the public soon. The content produced reflects themes that are acquiring a pan-India dimension, In December 2018, Sahapedia such as weaving and textile traditions documented the Nagaland Hornbill (with content from Assam, Nagaland, Festival via ten videos. These videos Meghalaya, Gujarat and Tamil Nadu), captured textile traditions, performances brewing in eastern India, and Indian and crafts from the region. This was epigraphy. Some modules that Sahapedia the beginning of a larger process of has published recently are on subjects documentation from the Northeast region. such as the Bishnois, bidriware and football culture in Mizoram. The Sahapedia Kochi office has documented, among others, the indigenous heritage of the Kani Tribes,

1 Processes

Streamlining processes: A new collection from Killimangalam Centre for workflow model has been designed Documentation is ongoing—one hundred and implemented to streamline and and eleven VHS tapes and audio cassettes systematise the publishing process from have been digitized. These tapes contain content acquisition to online publication. rare and early recordings of performing The role of each member of the content arts such as Kutiyattam, Kathakali and team has been defined as per the new Vedic chanting. Seventy-four audio model and the points of contact between cassettes of Nepathya Collection have each division clearly established. The new also been digitized. These include early workflow enables content to pass through recordings of ‘Koothu’. various assessments to ensure quality. A scheduling system has also been Legal Policies: In 2018-19, Sahapedia developed and executed that enables the conducted a legal audit of its agreements, tracking of content as it passes through contracts and other legal documents. various stages before publication. The Sahapedia undertook the review of its schedule is updated every week. policies regarding the legal status of its content. The organisation is now Digitisation and archiving: Archiving looking to acquire copyright in material content at Sahapedia has become more it commissions—in order to be in a better systematised both on Amazon Cloud (for place to publish it through the Creative content already published) and on NAS Commons framework. To familiarise (for raw content and internal files). Two employees with the latest policies, a digitisation projects are currently housed workshop on Intellectual Property Rights at the Kochi office and discussions are and Copyright Policies was conducted in progressing on a third. Digitisation of the December 2018.

Applying​ make-up (Nepathya)

2 Ramprasad Vasudeva of the Vasudeva community in Chhattisgarh

Ahirs, Devars and Banjaras have also Content Projects been curated into modules.

Besides entertainment, these Chhattisgarh Heritage Documentation performances (now a part of modules) of Project artists from different parts of Chhattisgarh provide insights into the many regional In association with the Directorate of variations of the same tales-epics- Culture and Archaeology, Government of folklores that float across the country. It Chhattisgarh tells us about the network of traditional sharing, influences and processes of The Chhattisgarh project was initiated localisation in the making and circulation in December 2017 and, in a year’s time, of these performances. The project has the project has successfully published involved multiple field trips by the project 32 modules under various domains. team to Raipur, Sarguja and Bastar, as The spectrum of the data is rich, ranging well as collaborating with individual from art, folklore, epics, communities experts and institutions in Chhattisgarh and nature, to crafts and traditional to document its rich cultural heritage. games. The highlights of the project are The aim for 2019-20 is to increase the the performances of various epics and published modules to sixty-five. This tales like Bharthari, Gopichanda, Dasmat year too, the project anticipates the same Kaina, Chandaini—all of which have diversity in its data and modules. been documented on video. Folklores of different communities from Chhattisgarh,

3 The Western Himalayas Documentation Oral Histories Project In the past year, scholars and experts, Initiated in collaboration with the namely M Leelavathy, MT Vasudevan Nair, Ladakh Arts and Media Organization MK Sanu, SM Razaullah Ansari, Velcheru (LAMO) last year, the project is now Narayana Rao, MGS Narayanan, Ki. continuing through another ten modules. Rajanarayanan, Padmasree Laksmikutty The topics for these modules are: rituals Amma, JS Grewal, Satya Vrat Shastri and around food and tea; music in Ladakh; Kesavan Veluthat have been interviewed Hemis Monastery and festival; Ladakhi extensively with regard to their lives and dress and costume; petroglyphs and rock experiences in their respective fields of art; aacred landscapes; wood carving; endeavour. These histories map changes local deities, heroes, oracles and lesser over time in their fields, in India and in the known spirits; sculpture, metal and clay; processes of knowledge-production. and, painting styles and painters.

Saha Sutras Nomadic textiles in Ladakh - Wearing a hat made from silk Starting June 2018, Sahapedia.org brocade and lined with goatskin, the ventured into the space of short-format nomad is dressed for the annual horse content to engage a wider audience. The race. content—adapted to short, audio-visually rich formats—is currently being circulated on social media as well as other mass media platforms. These include articles (around 1000 words each) and videos across a diverse range of topics that meet popular interest as well as under- documented subjects that encourage people to visit the Sahapedia website. The long-term goal is to make Sahapedia the go-to website for anyone interested in the Indian arts, cultures and heritage.

Saha Sutra, which began life as Saha Shorts, has grown from articles based on content previously published on In addition, through the Frames Sahapedia, to fresh reported content Photography Grant, Sahapedia has being produced across domains and aims commissioned multiple photo essays to potentially expand the reach and search from the Western Himalayas ranging from quotient of the website. A four-pronged the Dal Lake to Kullu weaving.

4 The Kumbh Mela is held on the banks of four rivers—the Ganga at ; at the confluence of the Ganga, Yamuna and mythical Sarasvati in Prayagraj; the Shipra in Ujjain and the Godavari in Nashik.

approach has been taken to do this — 3) By encouraging viewer participation 1) By producing fresh articles and photo by crowdsourcing photos on topical issues essays that are topical, and thus tap into (Kumbh, Holi, etc.) and producing content the then-current search volume, around it, and

2) By producing short videos and notes 4) By collaborating with premier for social media that increase Sahapedia media publications to publish/republish visibility for a wider audience in an Sahapedia content (along with back-links), extremely competitive space, thus adding to brand value and visibility.

Images from Saha Sutra article titled Kumbh Mela: Origins 5 and Love Saha Sutra in Numbers: In nine months the city on online and offline platforms (June, 2018 — February, 2019), 50 Saha through a diverse range of participants Sutra articles have been published across like artists, architects, city residents, platforms. Over 30 articles have been government, institutions, NGOs and published in premier media portals, others. The data so gathered shall be used including The Wire, Scroll, The Indian for building awareness and promoting Express, The Statesman, Firstpost, diversity and ownership of the city among News18, and Dawn. its residents.

Many of these articles that have been The project commenced in mid- published on different portals average January, and shall map the city of Pune in 800-1000 shares, some garnering around the financial year 2019-20. In Pune, the 2000 shares. 12 short videos have been Sahapedia team has met with a number produced for social media, with some of knowledge holders and discussed garnering close to 5000 views. Saha Sutra collaborations with institutions. An initial is currently running three series that may project plan is being drafted and team turn into branded properties in the future: building effort for data collection has been 1) Know Your Monument (in collaboration initiated. with Express Parenting), 2) What’s In A Name? 3) Life and Lore. Museums of India Urban Heritage Documentation Project The Museums of India project The Urban Heritage Documentation continues to create a comprehensive Project emerged from Sahapedia’s Kochi online database of all public and private cultural mapping initiative executed in museums. These may be viewed at 2016. The project’s vision is to build www.museumsofindia.org. Sahapedia repositories of knowledge across cities now offers museums, academic institutes to facilitate easy access and the use and interns across India, direct access of creative and cultural resources by to the dashboard to feed in information its residents. It is hoped that the data to streamline the mapping. Currently repository will also be used for shaping museums in twenty-one cities are listed public policies of cities across various on the website and documentation of domains like sustainable urban planning, museums has been commissioned in tier infrastructure, education, health, II and tier III cities such as Allahabad, environment, tourism and the arts. Trivandrum, Chandigarh, Lucknow, Patna, Ranchi, and Ajmer. The project will execute this vision by sketching the cultural assets (tangible, For outreach, collaborations with intangible and natural) and character of museums such as Partition Museum,

6 Miniature Model of Kangla Sha, a mythical guardian dragon in the Kangla Museum, Imphal mapped in Museums of India

Amritsar and Museum of Kerala History and bamboo. have been established, to curate special • The Ekalokam Trust, a renowned walks for the children from disadvantaged photography collective, in collaboration backgrounds. On the occasion of with Sahapedia will be producing visually International Museum Day, May 18, 2018, intensive modules for Sahapedia. twenty-five events were organised in The pilots for the same have been fifteen cities. commissioned. • The Christian Musicological Society A collaboration with Little Black (CMS) has collaborated with Sahapedia Book (LBB) for listing museums in and will share image galleries and videos cities has helped Sahapedia leverage on ancient Christian churches in and the considerable reach of LBB towards around Kochi. increasing the visibility of both Sahapedia • Folkland International Centre for and Museums of India. Folklore and Culture has entered into collaboration with Sahapedia and will Collaborations be sharing image galleries and videos of theyyam in Kerala. A curated list of 100 • Sahapedia Kochi team, in important theyyams will be shared as the collaboration with Vayali: Nila Mapping first schedule. Projects, has commenced the pilot • Students and faculty from documentation of crafts such as pottery, Ambedkar University, Delhi, are working in mat weaving, cloth weaving, bell-metal Central India documenting tribal culture

7 Conference and Workshops and Exhibition on Life and Legacy of Guru Conferences Padmasambhava

Anchoring Innovation in Handloom in of Peace, and Sahapedia on January 29 India and 30, 2019. The conference was slated as one of the events celebrating the 50 A conference on rethinking Indian years of diplomatic relations between industrialisation of crafts was held at India and Bhutan. The conference and Chirala, Andhra Pradesh, in November an accompanying exhibition of rare and 2018. The Sahapedia team spent precious thangkas, paintings, sculptures eight days documenting the handicraft and photographs were held at India workshops and interviews with weavers. International Centre. The documentation is rich and comprises images, video demonstrations and oral Heritage Documentation Workshop interviews with practitioners on the technique, history, elements of design A two-day workshop on ‘Understanding and the background of their craft practice. and Documenting Heritage’ was organised in January (12-13) 2019 at the Conference and Exhibition on Life and Kerala History Museum, Edappally. The Legacy of Guru Padmasambhava workshop intended to find out concrete approaches and models in increasing the This conference was organised by India participation of public and civil society International Centre, Centre for Escalation groups in engaging with heritage. The

8 Heritage Documentation Fellowship Workshop, Kochi and Grant

Sahapedia—UNESCO Fellowship

The Sahapedia—UNESCO Fellowship program has been a vital source of diverse and enriching content for the Sahapedia digital platform. The fellows are encouraged to carry out documentation and critical research in diverse areas of cultural knowledge. workshop encompassed sessions on For the second edition of the Fellowship theoretical and methodological issues (2018), Sahapedia received funding from involved in understanding and interpreting the Ministry of Culture, under the scheme heritage in contemporary India, and also of Financial Assistance to Cultural addressed concrete issues related to Organisations with National Presence. documenting heritage in the time of digital A total grant of INR fifty lakhs was technology. Outcomes of the workshop sanctioned for the same. The Fellowship, include an e-book/resource produced in the second edition, was introduced by collating content from the workshop, in seven languages, i.e. English, Hindi, contact generation from groups working Malayalam, Tamil, Urdu, Marathi and around heritage, and ideas for future Bengali. This has widened the scope of collaboration. research and documentation in regional languages, and provided researchers Talk series on Aesthetic Thought – and scholars a digital platform to publish Malayalam Engagement in regional languages. The Fellowship project brings in new research and Four talks were held in October and interpretive approaches by documenting November 2018 in Kochi in collaboration a number of Indian communities using with Uru Art Harbour and Sree archival sources, and exploring rituals Sankaracharya University of Sanskrit on and aesthetics through micro-studies of Lavanyakalayude Malayala Dharakal. material culture. Fifty university students participated in this talk series and topics ranged from Out of four hundred and three Leftist journeys in aesthetic thinking to applicants, seventy-two Fellows have M. Govindan and dialogue on Malayali been selected. Additionally, in order to modernity. broaden the network and scope of the

9 Fellowship, Sahapedia also reached out to Indian universities and colleges for institutional collaborations. Sahapedia has entered into an agreement with the Department of Humanities and Social Sciences, IIT-Gandhinagar, from where three Fellows have been selected.

Sahapedia Frames Photography Grant

Recognising that visual stories are significant for online users with diverse content choices, the Sahapedia Frames Photography Grant was launched in November, 2017 with support from IndusInd Bank. The series aims to increase Sahapedia’s visibility among professional photographers. It also seeks to increase user engagement with the platform. applications of which nineteen photographers have been selected. The second edition of the Sahapedia Selected candidates were notified in Frames Photography Grants 2018 December 2018 and they will finish their received four hundred and fifty projects by April 2019.

The Cham Dance of There are nine female photographers Arunachal Pradesh documented by fellow and ten male photographers in the final Manash Borah list. For the first time a foreign Grantee (Sarah Jabbari, from Iran, studying at Aligarh Muslim University) has been selected. With an aim to encourage local photographers to shoot within their cultural context, one photographer based in Imphal (Siddharth Haobijam) and one in Leh (Isaac Tsetan Gergan) have been selected.

Geographically, there are four stories each, based in , Kashmir, and Gujarat; two in the North-east; and one each in Delhi, Mumbai and Tamil Nadu. For the first time, the Grant is covering the

10 Itanagar’s residents and some travellers came out to explore folklores at Gekar Sinyik

Outreach

school and college faculty, photographers, India Heritage travellers, architects and so on. Walks Program Week-long special activities were conducted to mark occasions such as World Sahapedia Walks, Talks and Workshops Heritage Day, International Women’s Day, World Tourism Day, International Heritage Between January 2018 and January Week among others. 2019, four hundred and fifty-seven walks have been successfully planned, executed Anubhuti and actively attended by over nine From January to December 2018, thousand and one hundred enthusiastic Sahapedia, in collaboration with Axis Bank walkers. Regular walks have a network and UNESCO, hosted ninety-four events, of over one hundred and seventy walk across ten cities, for two target groups— leaders in over fifty-five cities spread children from less privileged backgrounds across the country. and persons with disabilities. To facilitate the engagement of these groups with These walks, both regular and custom, built and intangible heritage, activities have covered a varied range of themes, were conducted outdoors, on site or by including art and architecture, culture, using stimulating material in schools/ photography, museums, traditional organisations of learning. bazaars and markets, natural landscapes, intangible heritage and cuisine. The participants are diverse, such as students,

11 A screenshot of indiaheritagewalks.org

Sahapedia continues to host heritage spread over five days were hosted for an engagements which introduce children international delegation of American from underprivileged backgrounds and Express employees, in Delhi and Agra. persons with disabilities to our heritage through enhanced learning, tactile modules, STEAM-based interventions, Launch of IHW Website: braille publications and multimedia The new website for India Heritage modules. Sixty-five collaborations Walks, indiaheritagewalks.org, was impacting more than seventeen hundred launched to create an optimised platform individuals have been carried out. for walk leaders and attendees alike. A detailed communication plan for engaging Collaborative Outreach Projects users on the website has been formulated • Heritage Engagement Program with and implemented to retain platform users. Taj (November, 2018) - On the occasion of World Heritage Week, Sahapedia collaborated with eleven Taj properties across India to host twenty heritage walks focusing on local/ neighborhood heritage. • Young employees from Taj Palace visited Humayun’s Tomb during the World Heritage Week in November 2018. • Heritage Engagement Program with American Express (October- November 2018) - Multiple heritage walks

12 cities covering twenty states and two Union Territories. More than seventy-five walk leaders and forty partners came together to make the festival accessible to 2000+ participants. With its varied lineup, the Festival explored the diversity that characterises the cultural fabric of India such as food, heritage, nature, art and architecture. These efforts were also specially directed towards those groups for whom engagement programmes in heritage spaces are commonly unavailable, such as children, the differently-abled and those from economically disadvantaged backgrounds. Sahapedia also curated special walks and events with specific user groups in mind, such as students, India Heritage Walk Festival, 2019 travellers, local residents, and professional groups such as photographers and The first edition of the annual, month conservationists among others. long festival, India Heritage Walk Festival, launched in February 2018, was awarded As a part of the closing ceremony the PATA (Pacific Asia Travel Association) celebrations, artists Rana Pratap Senger Gold Award 2018 under the Heritage- and Rajesh Kumar performed Dastan-e- Culture category. The Sahapedia team Chouboli at Roseate House, New Delhi on visited Langkawi, Malaysia, for the awards February 28, 2019. ceremony on September 14, during the PATA Travel Mart 2018. Dastan-e-Chouboli performance during the closing ceremony of IHWF 2019 India Heritage Walk Festival (IHWF) 2019, a month-long celebration of India’s tangible and intangible cultural heritage was led by Sahapedia in partnership with UNESCO. This second edition of the Festival was supported by National Mineral Development Corporation (NMDC). The events’ bookings were facilitated by Odigos, an app that makes travel and discovery easier in India.

One hundred and fourteen events were conducted across thirty-seven

13 Poetry reading Baithak with Prof. B N Goswamy at the Attic, New Delhi

Special Programs

Surpanakhankam September, 2018 in the Delhi office. Over two hundred saris were received Sahapedia, in collaboration with Seher, in donation for this sale, and for the first Parekh Institute of Indian Thought and the time, some of these were chosen for an India International Centre (IIC) organised auction. Sahapedia collected over `1.5L a six-day Kutiyattam performance, held from the Sari Sale, and the amount was at the IIC from 16 - 21 August, 2018. The donated to Chief Minister’s Distress Relief performance, Surpanakhankam, based Fund for Kerala Floods. The remaining on the second act of Saktibhadra’s play saris were donated to Goonj. Ascharyachudamani, was undertaken by twelve artists from Nepathya, Kerala. The Baithaks and Abhimukham event was attended by over three hundred people each day. The performance Baithak is a multi-faceted dialogue generated support and enthusiasm for the platform designed to encourage performing art of Kutiyattam and as well conversations on heritage, art and culture. as for the Nepathya school. Attendees also Twenty-five Baithaks with twenty-nine made donations to support the performers speakers were organised in six cities in who had come to Delhi despite the serious the last year. Sahapedia Kochi conducted flood situation in Kerala in August. twelve Abhimukhams, of which most were talks by scholars from different domains Sahapedia Sari Sale 2018 such as history, heritage and literature. One of the events was a photography The third edition of the Sahapedia exhibition and film screening. These Vintage Sari Sale was organised on 15th events attracted a steady crowd and

14 helped to start dialogues around history, Samakalika Sangeetham, a South Indian heritage and culture. Biannual Music Journal dedicated to Indian Classical Music.

Publicity Fundraising

With regard to press coverage of Sahapedia has been active in engaging Sahapedia in 2018-19, media value with corporates for raising CSR funds of more than INR fifteen crores was in support of its projects and activities. generated from 550+ articles across Some of the corporates and organisations publications—online and print. Moreover, which supported Sahapedia in 2018-19 Sahapedia and its projects were covered are TCS Foundation, YES Global Institute, by both mainlines and vernacular press AXIS Care Foundation, IndusInd Bank, outlets. Articles appeared in various Ministry of Culture, UNESCO, Odigos and languages - Marathi, Malayalam, Tamil, NMDC. Assamese, Kannada, Hindi etc. Some of the publications that featured Sahapedia’s work in 2018-19 include the New Indian Express, Times of India, The Better India, Verve, The Hindu, Mint, The Indian Express, Open Magazine and The Sunday Guardian.

Additionally, Sahapedia supported

Frames Photography Grant covered by the Future Kerala.

15 View of Sahapedia 1.5 Technology Beta version

Technology is central to Sahapedia’s Sahapedia 1.5 mission. It acts as a foundation and an enabler. As we continue to grow in To improve the overall user experience scale and reach, new opportunities for on the Sahapedia portal, a freshly Sahapedia’s growth have emerged in this designed online portal - Sahapedia 1.5 - area. To enable better decision-making was launched in January 2019. Sahapedia and the creation of a technology roadmap 1.5 is an easy-to-use, scalable portal for the future, a mission and vision application which stands out both visually for Technology@Sahapedia have been (in terms of aesthetics) and functionally articulated. (in terms of usability).

Technology Stack: • Framework: Drupal 8.6.7 Mission and Vision • Server: AWS EC2 instance (c4. Technology will be used in xlarge, with 4 CPUs, 7.5GiB memory, Sahapedia to tell great stories, to and Intel Xeon E5-2666 v3) reveal the interconnectedness of culture to reach a wider audience and build deeper connections within Key points: the community. • Better UI/UX • Mobile-first approach • Better workspace for easy content

16 contribution on the portal embedded in each step, enabling us to • Improved searching and browsing work seamlessly and efficiently. Work in experience for users the following areas has already begun: • Archiving: A simple automation The key focus areas of this version can system that will enable easy be divided into four parts: archiving of content with limited • Back-end improvement: An scope for human error. upgrade from Drupal 7 to Drupal • Team communication: Sahapedia 8 has made the system more teams will be communicating secure and robust to handle future on Slack with each other and requirements and challenges. with the tech team to ensure • Front-end improvement: The no communication is lost and Sahapedia portal has been the tech team remains flexible redesigned entirely. All the pages and responsive to new business like the homepage, domain pages, requirements as they emerge. module pages, etc., have a fresh look now. • SEO: To improve searchability on the web, we are working on our SEO. We will be implementing the best practices (eg., meta information on each page, heading tags, etc.) at the time of development of Sahapedia 2.0. • Content migration: Since we upgraded to Drupal 8, we have migrated everything (functionality and content) to the new system.

Sahapedia 2.0

Sahapedia 2.0 represents the next stage of Sahapedia and a leap from our present approach in terms of technology and content from the user point of view. Through a series of conversations and brainstorming sessions, the task of redesigning our systems and processes is progressing.

The idea is to allow technology to be

17 Ongoing Social Media Campaign #museumsofindia for the promotion of Museums of India website

Social Media

Sahapedia has a very active online Social Media Campaigns social media presence. Currently, we handle 11 social media accounts. • To increase user engagement with • Facebook: Sahapedia, India Sahapedia’s content, we conducted Heritage Walks , India Heritage Walk 2 contests: the #ThinkHeritage Festival and Sahapedia Frames contest and the #MonumentalSelfie. group; • Twitter: Sahapedia and India Heritage Walks; • Instagram: Sahapedia, India Heritage Walks and Sahapedia Frames; • LinkedIn: Sahapedia; • YouTube: Sahapedia

Kind of Engagement Number

Total users reached 1,43,57,814

Total no. of followers 3,63,350

Total impressions 2,49,11,660

Total engagement 10,32,208

18 • #BackToOurRoots: In this series, we • #KumbhStories: We crowdsourced explored various sustainable practices hundreds of photos of the Kumbh such as solar and wind energy, Mela and published 25 of them on our agriculture, health, biodiversity, and social media handles. shelter.

• #ExperienceKochi: To highlight our Cultural Mapping project during the Kochi-Muziris Biennnale 2018-19.

• #MuseumsOfIndia: This is ongoing to promote our Museums of India website. • India Heritage Walk Festival: 100+ posts were shared on social media to promote the festival where we gained 25K+ followers in 2 months.

19