Hornsea Area Renaissance Partnership HORNSEA MASTERPLAN STAGE 2: KEY THEMES, STRATEGY AND ACTIONS Hornsea: A Family Seaside Town Hornsea Masterplan: Key Themes & Strategy (Final Report mid term review v7.5: January 2014) Hornsea Area Renaissance Partnership Contents SECTION 1: INTRODUCTION 1 SECTION 3: INTERVENTIONS & ACTIONS BY AREA & THEME 28 Purpose of this Report: 3 Area Interventions: Baseline Assessment: Area 1: Hornsea Mere 29-33 Analysis of Hornsea 2014 Key Findings 3 Area 2: Town Centre 34-37 Recommendations for development 4 Area 3: North Promenade 38-40 Area 4: Central Promenade 41-43 Developing a Vision: Area 5: South Promenade 44-47 Themes, Aim and Objectives 6 Area 6: Hornsea Freeport 48 Perceptions of Hornsea 7 Hornsea: still a ‘Lakeland by the Sea’? 8 Themed Actions: What Else Does Hornsea Offer? 9 Theme A: Transport and Access 49 Key Features in Hornsea 10 Theme B: Training and Skills 50 A Few of the Attractions around Hornsea 11 Theme C: Community Facilities & Services 51 What is Hornsea’s Future Role? 12 Theme D: Open Spaces 52-53 Theme E: Culture and Heritage 54 SECTION 2: STRATEGIC FRAMEWORK – Theme F: Tourism, Events and Marketing 55 FOUNDATIONS FOR ACTION 13 Creating a Strategic Framework and Masterplan: Analysis of the Urban Form 14 Design Principles 15-19 Setting the Masterplan Strategy: Brief historical background 20 Strategic Goals: AMoreSustainable Future 21 Better linking the Core Areas 22 Improving Traffic Management 23 Improving Walking, Cycling & Horse Riding Networks 24 Enhancing the Role of Open Spaces 25 Promoting the Built & Natural Environment 26 Adding to a Sense of Place 27 Hornsea Masterplan: Key Themes & Strategy (Final Report mid term review v7.5: January 2014) Hornsea Area Renaissance Partnership Section 1: Introduction Contents: Purpose of this Report: 2 Baseline Assessment: • Key Findings 3 • Recommendations 4 Developing a Vision: • Themes, Aim and Objectives 6 • The Current Perception of Hornsea 7 • Hornsea: still a ‘Lakeland by the Sea’? 8 • What Else Does Hornsea Offer? 9 • Key Features in Hornsea 10 • Key Features around Hornsea 11 • What is Hornsea’s Future Role? 12 Hornsea Masterplan: Key Themes & Strategy (Final Report mid term review v7.5: January 2014) Purpose of this Report Hornsea Area Renaissance Partnership Background The Brief required the following ….. This document was commissioned by the Hornsea Area • An holistic long-term strategy and framework for the continued Renaissance Partnership in 2007. Six years into the programme renaissance of Hornsea. and delivering in a now challenging economic climate, a mid-term • Establish Hornsea's future role. review of the masterplan was agreed, the goal being to ensure the • Establish how the economy currently works and develop vision and approach are still relevant and achievable for Hornsea proposals to strengthen it. and to focus & reprioritise future activities and mechanisms for • Address the disjointedness of the town. delivery. • Develop proposals for the seafront as a whole. • Prepare design guidelines for future developments. As its starting point, it used evidence gathered and assessed in the 2006 Hornsea Baseline Assessment (Stage 1). This looked at: current national, regional and local policy; the built and natural environment; the state of the property market; socio-economic conditions; the town’s economy and functions; transport; and a range of interventions identified at a stakeholder workshop. The Status of this Plan and its Strategic Fit statistical evidence in the Baseline Assessment has been updated, This document influences and supports the following strategies: where possible to inform this review. The Local Plan In developing the overall vision, we first considered the historical The East Riding Local Plan is a suite of planning documents currently bein and current perceptions of Hornsea, before exploring how the drafted that together will provide the long term plan for development in th town’s present role could evolve to support Hornsea in the future. East Riding. The aim is for the Local Plan to be adopted as Council policy b the end of 2014. Once individual documents are adopted they will be used t Thiswasthenpresentedasaframeworkforactionintheformof guide investment decisions and determine planning applications. specific area interventions and themed actions. This was then further developed into an action plan against realistic timescales. Our East Riding: The East Riding Community Plan 2006-2016 As part of the review the Partnership completed a detailed The Community Plan is a strategic plan involving organisations workin appraisal of the action plan. We identified firstly what had been across the East Riding on service delivery and capital development. Th Hornsea Masterplan links to the ‘Sustainable Communities and Transpo delivered so far to understand what had been achieved against the priority for a stronger local economy and improved transport accessibility. plan. Secondly we appraised the area interventions and themed actions to ascertain if they were still relevant and delivered to the East Riding Economic Development Strategy 2012 – 2016 vision agreed. Finally the Partnership assessed the plan to The economic development strategy is a document that identifies the ma ascertain what could be realistically delivered by the Partnership; areas and priorities for economic development within the East Riding. agreeing actions to continue to deliver/support/influence but also The 2012-16 economic development strategy aims to promote econom growth and develop economic resilience through the promotion of three ke taking the opportunity to identify any new actions. This document themes: specialised economy, quality locations and connected hinterland. Th now reflects the outcome of the 2013 review. Masterplan links to the theme of quality locations. Hornsea Masterplan: Key Themes & Strategy (Final Report mid term review v7.5: January 2014) Hornsea Area Renaissance Partnership Baseline Assessment Analysis of Hornsea 2014 Key Findings: The statistical analysis used in the Baseline Assessment (which • There is an increased proportion of those residents not informed the Masterplan) has been updated to reflect the most working giving the reason being ‘retired’ rather than recent available data. The following points summarise the revised ‘fulfilling a role of carer’ (family, sick, home). key findings: • Levels of qualification and educational attainment no longer • Hornsea is targeted for limited growth and will remain a small exceed the regional or national average and are market town with the role of being a service centre slightly below it. The standard of secondary level education is providing for the needs of the town and hinterland. There are however improving with 15% more attaining 5 GCSEs A* - C. larger principal towns of Bridlington and Beverley and the city of The pipeline of primary and secondary school pupil numbers in Hull. Hornsea has fallen which is the opposite for East Riding as a whole. • There is a good quality of natural and built environment, which is generally under-utilised, however the Renaissance • The vast majority of employers have a workforce of less than 10 programme has been working towards addressing the balance people. • A population that is skewed towards an older age • A pattern of out-commuting is demonstrated where people profile – in common with many seaside towns; a trend commute longer distances for more highly paid jobs, whilst which is continuing with an increasing proportion of the enjoying the benefits of living in a pleasant coastal environment. population now 57% categorised 45+ years. Overall However the lack of opportunity for young people will not help to population growth has increased by 4% since 2001. retain or attract them back to Hornsea. • Unemployment levels in Hornsea have remained the • Tourism accounts for around 17% of all jobs within the town same, currently at 2.7% (May 2013), which is slightly lower than (approx 400 jobs in tourism), a slight increase on previous years, the regional and national average. and contributes around £8 million to the economy. • The profile of employment in Hornsea is concentrated in the • Nearly 64% (YTB survey 2008) of visitors to Hornsea are day public sector, distribution, accommodation and restaurants and visitors from Yorkshire and the Humber. The results of the survey more recently banking, finance and insurance. Job centre showed a lack of serviced and self catering accommodation - vacancies suggest that employment opportunities have shifted 5% of total accommodation stock in Hornsea compared with from manufacturing to sectors in ‘construction’ and ‘distribution, 28% within East Riding. accommodation and restaurants’. Hornsea Masterplan: Key Themes & Strategy (Final Report mid term review v7.5: January 2014) Hornsea Area Renaissance Partnership Baseline Assessment Analysis of Hornsea 2014 Key Findings continued: • Hornsea is peripheral and is physically remote from • There is a lack of good data over the last 5 years major job markets, services, facilities and opportunities, about visitors to the town, as well as little knowledge although the remoteness adds to the ‘sense of place’. of visitor profiles and how this could be used for marketing and to develop new opportunities. However • Public transport and linkage within the town are a recent Welcome To Yorkshire survey was acceptable and though there are poor quality roads to commissioned and Foreshores annual survey data will Hornsea some improvements have