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Superbrands 2006 (law and economics books, popular science, visits were accompanied by large-scale sports, music, art and photographic albums etc). promotional campaigns for the authors' By 2005, the Humanitas Publishing House books, published in translation by Humanitas, comprised of 44 series, to which the Humanitas and the result was a huge increase in sales. Practic (practical and do-it-yourself books) and However, a more striking example concerns Humanitas Junior (children's books) series have the publication by Humanitas, in the summer been added, all of them being further divided of 2006, of a book with an attractive cover into sub-categories. and a puzzling title (A Guide for the Bad- HUMANITAS The number of published books each year is Mannered).The promotion campaign growing constantly - from 30 titles in 1990 to 85 created an unexpected bestseller. in 1995, 310 in 2005 and 360 in 2006. Between 1990/2006, Humanitas published almost 1,800 BrandValues coming sixteen years, the company did not titles in 50 series and more than eleven million In Humanitas' vision, the goal of the abandon this definition, in spite of moving into copies. More importantly, the annual number of company over the next ten years is to other publishing areas, such as school textbooks copies sold increased steadily from 2002 develop a cultural holding which represents and materials (in 1996), practical books (since onwards, closely matching the growth curve in a spiritual component of the Romanian life. 1998), literature (since 1999), books for children the quality of the books published, and veritable In 2003, Humanitas made a gamble on and teenagers (in 2000), and audio books (since bestsellers made their appearance.The current cultural excellence going hand in hand with 2003). proportion of translations to original works is business success - one which paid off. In 1991, it became a private company: approximately 55 to 45, with original works Everything the company is involved in Humanitas became the first privatised publishing looking set to dominate in the near future. comes from the belief that the freedom of a house in post-communist Romania. In 2006, the list of bestselling authors society can be achieved through cultural The same year, through the restructuring of published by Humanitas included Paulo Coelho, means.The Humanitas Group offers its the publisher's distribution service, the Mario Vargas Llosa, Milan Kundera, Mircea readers products and services of highest Humanitas Bookshops Company came into Cãrtãrescu, Gabriel Liiceanu, Andrei Pleºu, Horia- standards of quality.The company's reputation being.The chain of bookshops run by this Roman Patapievici, Ioana Pârvulescu, and Traian is based on proven consistency in serving the company is the first private attempt to break the Ungureanu.The literature series - Cartea de pe Market values of progress and freedom, and its From the very outset, the Humanitas name state monopoly over book distribution. It noptierã (Bedside-table Books), Raftul Denisei engagement with the greatest challenges Imagine a book market that is still young, but has been lent prestige by the so-called five great currently numbers fourteen outlets, most of (Denisa's Bookshelf) and Rîsul lumii (Laughing posed by history and contemporary society. developing, with a significant potential for growth, inter-war writers with roots in Romania: Lucian them located in large cities with a significant Stock) and the Practical collection themselves The company's mission is to help raise concentrated in the hands of a few large Blaga, Emil Cioran, Mircea Eliade, Eugène Ionesco percentage of educated inhabitants (Bucharest, include many top sellers. unasked questions in the minds of readers, and publishers, who have left the communist and Constantin Noica. Humanitas also has Timiºº oara, Sibiu, Ia i, Cluj etc). The range of products available in the arrive at answers never yet considered. Reading economy of the past and have begun to behave exclusive rights for the most important living In 2000, the Humanitas Educational Humanitas Bookshops is made up of books, CDs, is a journey, one which Humanitas invites its like commercial enterprises, oriented towards Romanian authors: Ana Blandiana, Lucian Boia, Department, formed in 1996, became a private DVDs, maps, postcards, newspapers and readers to set out upon, and, in the process, profit and clients; a market with a trend towards Mircea Cãrtãrescu, Livius Ciocârlie, Neagu company and built up its portfolio of textbooks magazines.They are sourced from 200 suppliers discover “The Good Taste of Freedom”. the consolidation of publishing groups, acquiring Djuvara, Gabriel Liiceanu, Andrei Pleºu, H.-R. and school materials, which in 2006 totalled 100 from Romania and abroad, the main supplier in People at Humanitas are at all times expected smaller publishers by means of acquisition; a Patapievici, Dan. C. Mihãilescu, Ioana Pâ rvulescu, titles, a combined print run of some six million terms of books being the Humanitas Publishing to share the following values: team work, market strongly influenced by bestsellers, with a Traian Ungureanu, Stelian Tãnase. Books by some copies. House. customer orientation, professionalism, creativity, THINGSYOU DIDN'T KNOW ABOUT reading public whose preferences are clearly of these authors have sold more than 200,000 In 2003, the Humanitas Multimedia Company Recent Developments passion, and honesty.And these 'Humanitas dominated by fiction, but who has begun copies and most of them count among the was founded; by 2006, its portfolio included Group values' are undoubtedly conveyed to the nevertheless to specialize - to show an interest, Romanian authors who have been published in more than 100 products, audio books making up The Humanitas brand seems to be in continuous brand.The reading public knows that Humanitas HUMANITAS for instance, in career and business books - and translations abroad. some 80% of this figure. ascendancy, something which needs to be made means culture, good quality, prestige, elegance, which is increasingly open to a new product, the Moreover, Humanitas books have always sold best use of. refinement, and a melting pot of tradition and Bestselling authors available in Humanitas audio book. very well.Who said that culture and commercial Product One of the brand's main development modernity...As the slogan puts it, This is how the Romanian book market looks success cannot meet? In the period between include: Emil Cioran (more than 950,000 In time, the original editorial orientation towards regards Humanitas Multimedia, which has already “The Good Taste of Freedom”. right now, and the Humanitas Publishing House 1990/2003, the company has published 1,133 begun to grow and occupy the market for audio copies sold), Mircea Eliade (more than the humanities, which lent the Humanitas brand is one of the main competitors on this market. titles (1,350 if re-published authors are included), books and other electronic products.The 580,000), Paulo Coehlo (more than 650,000), its name, has expanded. www.humanitas.ro The development of the Humanitas Publishing a total of more than 10,000,000 copies. Humanitas Publishing House has enjoyed Mircea Eliade (more than 580,000), Mircea The publisher's current editorial categories www.librariilehumanitas.ro House on this dynamic market has been made remarkable success at the Bookfest Fair in Cãã rt rescu (250,000), Gabriel Liiceanu range from philosophy, religion, social and easier by its own distribution company, History Bucharest (June 2006).The main concern of the http://autori.humanitas.ro (240,000), Andrei Pleº u (140,000), Horia- political sciences, history (studies, essays, comprising a bookshops chain under the same publisher is to develop its products on the www.hed.ro Roman Patapievici (120,000) Humanitas is now a brand shared by four dictionaries/encyclopaedias, treaties and other brand.While a new generation of Romanian existing market, with special emphasis on companies: a (parent) publisher, a book study tools) to art and literature (novels, short www.humanitasmultimedia.ro authors is emerging, book sales are bestselling literature (chick-lit, thrillers) and Mircea Cãã rt rescu is the well-known author of distribution chain, a (sister) publishing house stories, poetry and drama, memoirs and journals, predominantly of well known Romanian authors promising new Romanian authors, and, in the the best-seller "De ce iubim femeile" ("Why specialising in schoolbooks, and a multimedia art albums), self-help and practical books, with a high media profile, alongside international same time, increasing its market share in terms producer.Though the name is not officially children books, and other diverse publications we love women"). Since the publication of this bestsellers, such as the books of Paolo Coelho. established, it's of practical books, career/business titles and wonderful book, Humanitas received at least There has been steady growth in the purchasing useful to think in art/photographic albums. three proposals for similar titles from different power of the middle class and one of the terms of a The Humanitas Bookshops Company authors, including, of course, "De ce iubim consequences seems to be the diversification of Humanitas Group. continues to extend the presence of the brand bãþ rba ii" ("Why we love men") book distribution channels on the Romanian Humanitas was on the internet, anticipating an even bigger growth in sales, to open new outlets, including market: hypermarkets selling an ever growing founded
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