Innovation Is Your Answer 8 Ways to Pivot from COVID-19 to a Positive Future
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DECEMBER 2020 ® HomeCareTHE LEADING BUSINESS RESOURCE FOR HME & HOME HEALTH PROFESSIONALS HOMECAREMAG.COM Innovation Is Your Answer 8 ways to pivot from COVID-19 to a positive future HME State issues the industry faces IHC our A holistic approach to palliative care 2021 Buyer’s Guide A Special Report on +PERS & mPERS THANK YOU for placing your trust in our portfolio of oxygen therapy solutions. Your tireless energy in the pursuit of excellence in patient care inspires us every day. Working together, we can navigate the road ahead. Leverage our complete continuum of care to supply your patients with time-proven, trusted portable and stationary oxygen concentrators as they transition from hospital to home care. We wish you a safe and healthy holiday season. O is what we do. 2 www.caireinc.com/providers Check 106 on index. © Copyright 2020 CAIRE Inc. All Rights Reserved. HOME HEALTHCARE/HOSPICE/HOME MEDICAL EQUIPMENT DEALERS WE INSURE ORGANIZATIONS WHOSE QUALITY OF CARE HITS HOME WITH US. PHLY protects our Home Healthcare, Hospice & Home Medical Equipment AM Best A++ Rating policyholders so they can continue to provide a high standard of care. Ward’s Top 50 2001-2020 We offer customizable package policies, superior claims handling 97.4% Claims Satisfaction service, and an extensive spectrum of risk management service tools to 120+ Niche Industries meet their ever changing needs. Helping you deliver high quality protection that hits home with us. Think PHLY. Call 800.873.4552 or visit PHLY.com/HumanService Non-Profit/For Profit Human ServicesI Mental Health I Substance Abuse I Home Health Care I Home Medical Equipment Philadelphia Insurance Companies is the marketing name for the property and casualty insurance operations of Philadelphia Consolidated Holding Corp., a member of Tokio Marine Group. All admitted coverages are written by Philadelphia Indemnity Insurance Company. Coverages are subject to actual policy language. Check 102 on index. LETTER FROM THE EDITOR EDITORIAL Editor Hannah Wolfson | (205) 278-2825 Dear HomeCare Readers, [email protected] Managing Editor Normally, this is when I’d sit down and write Kristin Easterling | (205) 314-8267 a nice wrap-up of the past year and offer a [email protected] glimpse of what’s to come in January. But this CREATIVE SERVICES is 2020, remember? Nothing is normal. Art Director We never could have predicted this time Elizabeth Chick Digital Project Manager last year what our last few months would Greg Ragsdale look like. But things are looking up: just Web Developer before press time, we’ve gotten good news Greg Caudle about two potential COVID-19 vaccines, and Manager of Email Operations Brent Godwin at-home diagnostic tests for the virus have just been approved. So while the public health PRODUCTION emergency may not magically end come New Print & Digital Advertising Traffic Sonya Crocker | (205) 314-8276 Year’s Eve, there may be cause for celebration [email protected] when we ring in 2021. Whatever happens, our world and our CIRCULATION Audience Development Manager industry will have been forever changed. Check out our cover story, which has great tips Lori Masaoay | (205) 278-2840 on how to make sure you’re out front when it comes to adapting, innovating and preparing [email protected] for a post-COVID future; it should be a strong one for homecare. ADVERTISING Here at HomeCare, we’re also working on some innovations to share with you next year, Associate Publisher especially on the virtual learning front. And we’re planning out what to bring you in these Jim Harmon | (205) 933-0333 [email protected] very pages, so if there’s anything you feel you need to know, please don’t hesitate to Administrative Assistant email. Meanwhile, have a wonderful holiday season and a very happy new year! Sonya Crocker | (205) 314-8276 [email protected] Sales Development Representative Thank you for reading, Landen Franklin | (205) 278-2875 [email protected] EDITORIAL ADVISORY BOARD Cara Bachenheimer Sarah Hanna Hannah Wolfson Chair, Government Affairs Practice CEO, ECS North Brown & Fortunato, P.C. Seth Johnson Jeffrey S. Baird VP Government Affairs, Chairman, Health Care Group, Pride Mobility Products Corp. Brown & Fortunato, P.C. Miriam Lieber Mary Ellen Conway President, Lieber Consulting Chief Compliance Officer Sheldon “Shelly” Prial US Med Prial Consulting Louis Feuer Bradley Smith President, Dynamic Seminars Managing Director/Partner & Consulting Vertess Jim Greatorex William A. Dombi, Vice President President, National Association VGM Live at Home for Home Care & Hospice Mike Hamilton Executive Director, Alabama Durable Medical We want to know what you think and how we can serve you better. Equipment Association BE HEARD Send your comments and feedback to Managing Editor Kristin Easterling at [email protected]. We’d love to hear from you! HomeCare® (ISSN# 0882-2700) is published monthly by the Cahaba Media Group, 1900 28th Avenue S., Suite 200, Birmingham, AL 35209. Periodicals postage paid at Birmingham, AL, and additional mailing offices. SUBSCRIPTIONS: Free of charge to qualified HME and home health workers. Publisher reserves the right to determine qualifications.Annual subscriptions: U.S. and possessions $48, all other countries $125 U.S. funds (via air mail). Single copies: U.S. and possessions $5, all other countries $15 U.S. funds (via air mail). Call 205-278-2840 inside or outside the U.S. POSTMASTER: Send changes of address and form 3579 to HomeCare Magazine, Subscription Dept., P.O. Box 530067, Birmingham, AL 35253. ©2020 Cahaba Media Group, Inc. No part Publisher Creative Director of this publication may be reproduced without the written consent of the publisher. The publisher does not warrant, either expressly or by implication, Matthew G. Conroy Terri McVey the factual accuracy of any advertisements, articles or descriptions herein, nor does the publisher warrant the validity of any views or opinions offered by the authors of said articles or descriptions. The opinions expressed are those of the individual authors, and do not necessarily represent the opinions of Cahaba Media Group. Cahaba Media Group makes no representation or warranties regarding the accuracy or appropriateness of the advice or any VP-Sales Controller advertisements contained in this magazine. SUBMISSIONS: We welcome submissions. Unless otherwise negotiated in writing by the editors, by sending Greg Meineke Brandon Whittemore us your submission, you grant Cahaba Media Group, Inc., permission by an irrevocable license (with the right to license to third parties) to edit, reproduce, distribute, publish, and adapt your submission in any medium on multiple occasions. You are 1900 28th Avenue South, Suite 200 free to publish your submission yourself or to allow others to republish your submission. Submissions will not be returned. VOLUME 42 NUMBER 12 Birmingham, AL 35209 • Phone: (205) 212-9402 2 HOMECARE | DECEMBER 2020 Engaging for a Lifetime Hamilton® CapTel® 2400i It’s easy to take a simple phone conversation for granted until hearing loss makes it an obstacle. A Hamilton® CapTel® captioned telephone enables healthy, meaningful connections by making it possible to understand what’s said to a user on the phone. This holiday season, share with home care patients and senior community residents how they can qualify for a captioned telephone at no cost* – allowing them to ring in the holidays with family and friends! For more information about Hamilton CapTel: 877-662-4144 HamiltonCapTel.com/HC1220 *Independent third-party professional certification required. Check 108 on index. 103020 FEDERAL LAW PROHIBITS ANYONE BUT REGISTERED USERS WITH HEARING LOSS FROM USING INTERNET PROTOCOL (IP) CAPTIONED TELEPHONES WITH THE CAPTIONS TURNED ON. IP Captioned Telephone Service may use a live operator. The operator generates captions of what the other party to the call says. These captions are then sent to your phone. There is a cost for each minute of captions generated, paid from a federally administered fund. To learn more, visit fcc.gov. Third-party charges may apply: the Hamilton CapTel phone requires telephone service and high-speed Internet access. Wi-Fi capable. Third-party trademarks mentioned are the property of their respective owners. Copyright © 2020 Hamilton Relay. Hamilton is a registered trademark of Nedelco, Inc. d/b/a/ Hamilton Telecommunications. CapTel is a registered trademark of Ultratec, Inc DECEMBER 2020 In this issue SPECIAL FEATURE: PERS 38 How mPERS can help your COVER SERIES: INNOVATION business & your patients 18 Adapt or Die: 8 steps to being out PLUS: Our survey results front on business innovation HME 44 Medtrade goes virtual, focuses on educational sessions 46 HME leaders share their local wins in 2020 & their plans for 2021 IN-HOME CARE 49 Understanding what the Cares Act means for billing for home infusion 52 Why you should look at antimicrobial light for infection control 55 How tackling social determinants of health can improve patient outcomes & quality of life 24 IN EVERY ISSUE 6 Industry News 8 Government Affairs BUYER’S 10 Columns 64 Back Page GUIDE MARKET-LEADING 2021 PRODUCTS 59 New on the Market FIND YOUR 60 Compression SUPPLY 61 Care Management Products & Services Expand to Meet Evolving Needs 60 Software 4 HOMECARE | DECEMBER 2020 Trilogy Evo Transition to the future. Today. Introducing Trilogy Evo The only portable life-support ventilator platform designed to stay with patients and provide consistent therapy and monitoring as they change care environments, and when their condition changes. There’s always a way to make life better. Caution: Federal law restricts this device to sale by or on the order of a physician Check 109 on index. INDUSTRY NEWS Connect America Names New CEO Absolute Respiratory Care, a home medical 8VC. With this latest round of funding, the Connect America, a provider of equipment provider based in Johnston, company has received $255 million of comprehensive telehealth, remote patient Rhode Island.