A Global Initiative from What is Financial Empowerment? MetLife Foundation and Sesame Workshop Sesame Workshop and worked together to build a coalition of global and local advisors and specialists to inform content development. Financial empowerment MetLife Foundation was determined to have three core elements: What is Financial Empowerment? Dream, Save, Do: Financial Empowerment for Families is  a global initiative from Sesame Workshop and MetLife MetLife Foundation and Sesame Workshop worked together to build a coalition of global Foundation to help children and the adults in their lives andWe local can advisors do it! and Having specialists a positive to inform set goals, have aspirations, make plans, and understand contentattitude development. including Financial confidence empowerment and was determined to have three core elements: that the choices they make every day could help them aspirations. achieve their dreams.   The initiative, targeted to young children and their families We can do it! Having a positive attitude including confidence and (in particular the head of household/women), provides aspirations.How can we do it? Knowing engaging Sesame Street content, language for discussion, behaviors related to self-regulation and effective strategies for spending, saving, sharing and and executive function (conscious donating. Howcontrol can of we thoughts, do it? Knowingfeelings and behaviorsactions) that related can helpto self-regulation set, plan and andachieve executive goals. function (conscious control of thoughts, feelings and actions) that can help set, plan and achieve goals.

What information do we need? WhatHaving information the knowledge do we and need? Havinginformation the knowledge needed to andachieve informationfinancial empowerment needed to achieve and reach financialone’s goals. empowerment and reach one’s goals. CONTACT US! For more information on how you can support Dream, Save, Do, please contact: Nada Elattar, Director, Educational Programs, International Social Impact +1 646 275 4438 [email protected]

OR VISIT US AT: www.sesameworkshop.org/what-we-do/ our-initiatives/dream-save-do/

Bangladesh SISIMPUR Brazil SÉSAMO Chile SESAMO China BIG BIRD LOOKS AT THE WORLD Egypt ALAM SIMSIM India GALLI GALLI SIM SIM Japan SESAME STREET Mexico SÉSAMO United Arab Emirates IFTAH YA SIMSIM

©/TM 2016 Sesame Workshop. All Rights Reserved. GOALS AND RATIONALE COMPONENTS Success » The benefit of acquiring financial skills » Research and advice from global and The effectiveness of the and behaviors goes beyond economic local experts were used to drive the impact. The skills of setting goals, creation of messages and to gauge reach, Dream, Save, Do: Financial planning, and making selective choices understanding, and educational and social Empowerment for Families are applicable to healthy habits such impact. Families will be exposed to a wide- initiative will be determined as practicing good hygiene and eating range of multi-media content including by three kinds of measures: nutritiously. In addition, building financial new animated and documentary videos,  reserves can lift a barrier to accessing digital games, comics, songs, activity high quality education. sheets, and caregiver guides featuring the beloved Sesame Street characters through » As attested by local and global digital media, broadcast, community advisors, Sesame Workshop is in a Reach – Number of children, outreach, local events and seminars. unique position to contribute to financial caregivers and communities empowerment by creating child-centered » “Dream, Save, Do” will reach up to 10 reached. It is estimated that content and providing guidance to countries over 5 years and is specifically the initiative will reach up to young children, parents, extended family tailored to address global needs as well 75 million people worldwide. members (especially grandparents), as the particular needs of families in each educators, child care providers, targeted country. The core set of global community workers and financial resources were created for the overall networks with simple activities and key initiative to be shared and localized across  messages. project countries including Bangladesh, Impact – Measurable Brazil, Chile, China, Egypt, India, Japan, » Our approach is to incorporate financial Mexico, and United Arab Emirates. positive changes in Financial empowerment-related activities into daily Empowerment knowledge, routines and practices, facilitating open THE BOTTOM LINE attitudes and practices, communication and interaction between children and adults. » The need for increased skills that lead which will be determined people to start saving and planning for the through a multi-country future is great. The ability to make careful choices, plan, and save is essential for impact evaluation. positive health, education, and overall life outcomes. As with so many other  critical life skills, establishing a foundation for these abilities in the earliest years is Ripple Effects – Broader essential to build positive lifelong habits. impact on the availability » Our approach to financial of appropriate educational empowerment will not only improve and strengthen financial behaviors but will also resources and increased provide valuable information and skills capacity in the early that address the needs of the whole child childhood sectors (due to and help families and children be better the provision of materials prepared for the future and potential and training on financial setbacks. empowerment).

Sesame Workshop is the nonprofit educational organization behind MetLife Foundation was created in 1976 to continue MetLife’s long tradition of Sesame Street which reaches 156 million children across more than corporate contributions and community involvement. Today, the Foundation 150 countries. The Workshop’s mission is to use the educational power is dedicated to advancing financial inclusion, committing $200 million of media to help children everywhere grow smarter, stronger, and over the next five years to help build a secure future for individuals and kinder. Delivered through a variety of platforms, including television communities around the world. MetLife Foundation is affiliated to MetLife, programs, digital experiences, books and community engagement, its Inc. a leading global provider of insurance, annuities and employee benefit research-based programs are tailored to the needs of the communities programs, serving 90 million customers. Through its subsidiaries and affiliates, and countries they serve. For more information, visit us at www. MetLife holds leading market positions in the United States, Japan, Latin sesameworkshop.org. America, Asia, Europe and the Middle East. To learn more about MetLife Foundation, visit www.metlife.org. ©/TM 2016 Sesame Workshop. All Rights Reserved.