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Jacob Lund Orquin, Associate Professor, Ph.D. Of CURRICULUM VITAE: JACOB L. ORQUIN 27.10.2017 Personal information Full name: Jacob Lund Orquin, Associate Professor, Ph.D. Office address: Department of Management/MAPP, Aarhus University Fuglesangs Alle 4, 8210 Aarhus V - Denmark E-mail: [email protected] Phone: +45 22178621 Website: http://pure.au.dk/portal/da/[email protected] Research areas Judgment and Decision Making, Eye tracking and vision research, Consumer Psychology, Physiology and behavior, Eye tracking methodology, Meta-analysis. Education Feb 2009 - Sep 2011 Ph.D. in Marketing Department of Marketing and Statistics, Aarhus School of Business, Denmark (2011) Dissertation title: “Attention, Motivation, and Consumer Judgment: Toward Understanding Consumer Reactions to Food Labels and Stimuli”. Supervisor: Professor, Dr.rer.pol. J. Scholderer, date of defense: 21.09.2011 Sep 2005 - May 2007 MA in Cognitive Semiotics Center for semiotics, Aarhus University, Denmark Positions Aug 2015 - Associate Professor Department of Management, Aarhus University, Denmark Feb 2014 - Dec 2015 Visiting Researcher Max Planck Institute for Human Development, Center for Adaptive Behavior and Cognition, Berlin, Germany Jun 2014 - Jul 2015 Assistant Professor Department of Business Administration, Aarhus University, Denmark Oct 2011 - May 2014 Postdoctoral Researcher Department of Business Administration, Aarhus University, Denmark Jan 2011 - Jul 2011 Visiting Researcher Center for Neuroeconomics Studies, Claremont Graduate University, California, USA Feb 2009 - Sep 2011 Ph.D. Researcher Department of Marketing and Statistics, Aarhus School of Business, Denmark Grants and awards Principal Investigator “Tuborg Business Economy Award 2010”, funded by the Tuborg Foundation. Total budget €20.000 (duration 2010-2011). Principal Investigator “Communication vs. consumer learning: implications for the introduction of foods developed using biotechnology”, funded by The Swedish Foundation for Strategic Environmental Research (MISTRA II) in collaboration with Carl Johan Lagerkvist (SLU, Sweden). Total budget €62.000 (duration 2014-2015). Principal Investigator “Consumer reactions to a new chocolate traceability label”, privately funded by Toms Group Aps. Total budget €10.000 (duration 2012-2013). 1 CURRICULUM VITAE: JACOB L. ORQUIN 27.10.2017 Co-Principal Investigator “Effectiveness of sales flyer advertising”, funded by the Danish Retail Supplier Group in collaboration with Tino Bech-Larsen and Klaus G Grunert. Total budget €26.600 (duration 2009-2010). Principal Investigator Research grant for visiting PhD student Sonja Perkovic. Funded by Aarhus University Research Foundation. Total budget €4.050 (duration 2015) Principal Investigator Research grant for visiting PhD student Nina Chrobot. Funded by Aarhus University Research Foundation. Total budget €5.400 (duration 2016) Principal Investigator “BLEED” funded by Swedish Agricultural University. Total budget €13.500 (duration 2016- 2017) Peer reviewing journals Psychological Bulletin, Acta Psychologica, Journal of Economic Psychology, Evolution and Human Behavior, Frontiers in Psychology, Food Quality and Preference, Food Research International, Journal of Consumer Behavior, Appetite, Canadian Journal of Occupational Therapy, Psychology of Sport & Exercise, International Journal of Psychological Research, Flavour, Food Policy, Health Psychology, Physiology and Behavior, Journal of Behavioral Decision Making, Journal of Food Products Marketing, Expert Systems With Applications, Organizational Research Methods, PLOS One, International Journal of Hospitality Management. Peer reviewing funding agencies The Swiss National Science Foundation (SNSF), German Research Foundation (DFG), The Research Foundation – Flanders (FWO), Research Councils UK (RCUK), South Africa’s National Research Foundation (NRF), the UK Biotechnology and Biological Sciences Research Council (BBSRC), the US National Science Foundation (NSF). Supervision of Ph.D. students Erik S. Lahm, Department of Management, Aarhus University Michiel Nijland, Department of Management, Aarhus University Sonja Perkovic, Center for Decision Research, Leeds University Business School (visiting PhD) Nina Chrobot, Department of Marketing Psychology, SWPS University (visiting PhD) Teaching activities ‘Nudging’, 5 ects elective course for MSc. in Marketing. (2017 -) Responsible for developing course and for teaching and examining. http://kursuskatalog.au.dk/en/course/76041 ‘Cognition and consumer choice’, 5 ects elective course for MSc. in Marketing. (2013 -) Responsible for developing course and for teaching and examining. http://kursuskatalog.au.dk/en/course/69395 ‘Online marketing’, 5 ects elective course for MSc. in Marketing. (2009 - 2013) Responsible for developing course and for teaching and examining. (no link available) ‘Economic psychology’, 10 mandatory course for MSc. in Marketing. (2013 - 2015) Responsible for course materials, teaching and examining. http://kursuskatalog.au.dk/da/course/66935 2 CURRICULUM VITAE: JACOB L. ORQUIN 27.10.2017 ‘Integrated marketing’, 5 ects mandatory course for MSc. in IT and Marketing. (2017) Responsible for teaching and examining. http://kursuskatalog.au.dk/da/course/76099 ‘Choice architecture’, public dissemination via Aarhus Open University. (2016-2017) https://fuau.dk/aarhus/program/psykologi-og-sundhed/adfaerdsdesign-hack-dine-omgivelser- og-flyt-adfaerd-1621-321 ‘Ph.D. course in eye-tracking’, hosted by SDU, KIT, and Monash University. (2015, 2017, 2018) https://im.iism.kit.edu/news_2094.php Supervision of bachelor and master theses, (2009 -) On average 5-6 students supervised per year since 2009. (no link available) Supervision of Marketing Research projects, (2016 -) On average 6-10 groups of four students per year. http://kursuskatalog.au.dk/da/course/74034 Other activities Guest editor for Journal of Business Research with Michel Wedel and Rik Pieters on special issue on eye-tracking methods in marketing (2017). Organizer of EGPROC conference (2018). Member of Ph.D. committees at Lund University (2016), Aarhus University (2016, 2017), Swedish Agricultural University (2017). Peer reviewed journal articles Orquin, J.L., Holmqvist, K. (in press) Threats to the validity of eye-movement research in psychology. Behavior Research Methods Orquin, J.L., Chrobot, N., Grunert, K.G. (in press) Guiding decision makers’ eye movements with (un)predictable object locations. Journal of Behavioral Decision Making Perkovic, S., Orquin, J.L. (in press). Implicit statistical learning in real-world environments leads to ecologically rational decision making. Psychological Science. Orquin, J.L., & Kurzban, R. (2016). A meta-analysis of blood glucose effects on human decision making. Psychological Bulletin. 142(5), 546–567 Orquin, J.L., Ashby, N.J., & Clarke, A.D. (2016). Areas of interest as a signal detection problem in behavioral eye‐tracking research. Journal of Behavioral Decision Making, 29(2-3), 103-115. Orquin, J.L., & Lagerkvist, C.J. (2015). Effects of salience are both short-and long-lived. Acta Psychologica, 160, 69-76. Orquin, J.L., & Scholderer, J. (2015). Consumer judgments of explicit and implied health claims on foods: Misguided but not misled. Food Policy, 51, 144-157. Bradu, C., Orquin, J.L., & Thøgersen, J. (2014). The mediated influence of a traceability label on consumer’s willingness to buy the labelled product. Journal of Business Ethics, 124(2), 283- 295. Orquin, J.L. (2014). A Brunswik lens model of consumer health judgments of packaged foods. Journal of Consumer Behaviour, 13(4), 270-281. Jensen, B.B., Orquin, J.L., & Bech-Larsen, T. (2014). What distinguishes passive recipients from active decliners of sales flyers? Journal of Retailing and Consumer Services, 21(1), 1-8. Orquin, J.L., Jeppesen, H.B., Scholderer, J., & Haugtvedt, C. (2014). Attention to advertising and memory for brands under alcohol intoxication. Frontiers in psychology, 5. Orquin, J.L., Bagger, M.P., & Loose, S.M. (2013). Learning affects top down and bottom up modulation of eye movements in decision making. Judgment and Decision Making, 8(6), 700- 716. 3 CURRICULUM VITAE: JACOB L. ORQUIN 27.10.2017 Orquin, J.L., & Loose, S.M. (2013). Attention and choice: A review on eye movements in decision making. Acta Psychologica, 144(1), 190-206. Peschel, A.O., & Orquin, J.L. (2013). A review of the findings and theories on surface size effects on visual attention. Frontiers in Psychology, 5. Graham, D.J., Orquin, J.L., & Visschers, V.H. (2012). Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement. Food Policy, 37(4), 378- 382. Peer reviewed monographies Orquin, J.L. (2011) Attention, Motivation, and Consumer Judgment: Toward Understanding Consumer Reactions to Food Labels and Stimuli. Department of Marketing and Statistics, Handelshøjskolen, Aarhus Universitet; Nr. 2011:18 Peer reviewed proceedings Orquin, J.L., & Scholderer, J. (2011). Attention to health cues on product packages. Journal of Eye Tracking, Visual Cognition and Emotion, (1). Orquin, J.L., Scholderer, J., & Jeppesen, H. (2012). What you see is what you buy: How saliency and surface size of packaging elements affect attention and choice. Society for Advancement of Behavioural Economics. Peer reviewed book chapters Orquin, J.L. (2017) Manipuler af markedsføring? Book chapter in Adfærdsdesign. Eds. Jensen, N.H., Lieberoth, A. Plurafutura. Schulte-Mecklenbeck, M., Fiedler, S., Renkewitz, F., Orquin, J.L. (Forthcoming) Reporting standards in eye tracking research. In A Handbook
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