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Knowing where it’s going before it gets there. Innovation. It starts with a strategy. From customer-led innovation to creating a corporate culture of innovation, the key to success begins with a well-defined innovation strategy. It can mean the difference between being a leader or falling behind. Today’s fast-paced technological advancements and business model innovations are changing the way companies bring value to their customers. Automotive companies that learn to industrialize innovation to create repeated, scalable breakthroughs will be the front runners in the global marketplace—from talent acquisition to commercialization. To gain additional insight on innovation strategies for your organization and other issues important to your company or see the latest automotive innovation study The highway to growth: Strategies for automotive innovation, visit www.pwc.com/auto. © 2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/ structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. Knowing where it’s going before it gets there. Innovation. It starts with a strategy. From customer-led innovation to creating a corporate culture of innovation, the key to success begins with a well-defined innovation strategy. It can mean the difference between being a leader or falling behind. Today’s fast-paced technological advancements and business model innovations are changing the way companies bring value to their customers. Automotive companies that learn to industrialize innovation to create repeated, scalable breakthroughs will be the front runners in the global marketplace—from talent acquisition to commercialization. To gain additional insight on innovation strategies for your organization and other issues important to your company or see the latest automotive innovation study The highway to growth: Strategies for automotive innovation, visit www.pwc.com/auto. © 2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/ structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. AUTOMOTIVE NEWS EUROPE ISSUE HIGHLIGHTS Hyundai-Kia 2.0 yundai and affiliate Kia are shift- Rupert Stadler said the automaker re- Hing their focus in Europe. They are mains focused on increasing global an- less concerned about volume and more nual sales to 2 million by 2020 and sig- No barriers focused on establishing a higher posi- nificantly boosting its fast-growing SUV tion in the market. To graduate to the lineup by the same year. Stadler covers he presence of women in the next level, they need to be perceived a wide range of topics in his interview T automotive industry is growing as more aspirational. That is why Hyun- on Pages 10-11. but the consensus among leading dai plans to transform its Genesis and female executives in Europe is that Volvo has transformed its once Europe- Equus upmarket cars into a stand-alone more needs to be done. centric footprint into one that is global. luxury brand and Kia is determined to The company’s purchasing and manu- “It is still a male-dominated indus- get customers to spend more by adding facturing head, Lars Wrebo, tells us why try,” Ford of Europe Chief Operating high-performance models such as the this has made the automaker a lot more Officer Barb Samardzich noted. “That Optima GT. being said, we’ve seen some ar- interesting to suppliers (Page 12). eas where women are making good Our cover story analyzes the challenges Former General Motors executive headway, such as at PSA/Peugeot- facing the two South Korean brands Thomas Sedran has been given a tough Citroen, GM and here at Ford.” as they pursue their goals. Industry challenge by his new boss. Volkswagen Nevertheless, female executives also watchers say that by moving upmar- Group CEO Matthias Mueller not only benefit from a gender advantage. “Be- ket Hyundai and Kia will need to raise wants Sedran to determine where the ing a woman you can ask questions prices, which could be risky because embattled automaker and its 12 brands that men don’t ask because they’re that would make it easier for younger need to be in 2025, he wants VW’s new supposed to know all these things,” low-cost brands such as Renault’s no- chief strategist to create a roadmap to Citroen CEO Linda Jackson said. frills Dacia marque to lure away budget- get there ( . Page 13) See our Leading Women in Europe conscious customers (Pages 6-7). The arrival of two key new-generation special report on Pages 16-18. ANE Kia Europe Chief Operating Officer Mi- models -- the Opel/Vauxhall Astra and chael Cole is ready to face the chal- Renault Megane – is expected to re- lenges that come with making his brand shuffle the rankings in Europe’s volume Africa and which ones might be entering more aspirational. He explains in an in- compact class next year. Our analysis the market soon (Page 19). terview why Kia is no longer a budget looks at how high the new cars are fore- brand (Page 8). cast to climb (Pages 14-15). Our Latest Launches section features a Audi has no plans to adjust its key Morocco is accelerating measures to ex- review of the new Renault Talisman mid- long-term goals in the aftermath of pand its supply base as it seeks to more size flagship that the automaker hopes parent Volkswagen Group’s emissions- than double vehicle production capacity will win customers with its size, efficient cheating scandal that has affected at to 1 million units in the next 10 years. engines and affordable price (Page 20). least 11 million vehicles worldwide, in- See which automakers and suppliers are cluding more than 2 million Audis. CEO already establishing a foothold in North Sajjad Khan is making sure that the high-tech solutions Mercedes-Benz of- fers – such as door-to-door navigation – are seamless and save customers time. “At Mercedes we’re not talking about We deeply regret that digital transformation, we’re doing it,” Daimler’s vice president of digital ve- we have broken the hicle & mobility told us. See the full in- trust of our customers. terview on Page 24. Audi CEO Rupert Stadler Toyota wants its autonomous cars to work with their drivers like “close friends.” We got to see what this means in real time on one of the most challeng- ing highways in the world (Page 41). See exclusive 2-page Enjoy the issue! interview on Pages 10-11 Luca Ciferri, Editor DECEMBER 2015 www.autonewseurope.com 3 AUTOMOTIVE NEWS EUROPE INSIDE THIS ISSUE @autonewseurope www.autonewseurope.com KEITH CRAIN Publishing Director CONTENTS KC CRAIN Group Publisher EDITORIAL LUCA CIFERRI Editor + 39 348 274 00 40 3 Issue highlights [email protected] DOUGLAS A. BOLDUC COVER STORY Managing Editor + 49 (0) 171 424 6373 6 High aspirations dbolduc@ autonews.com Why Hyundai & Kia will raise image PAUL MCVEIGH – and prices – in Europe Managing Editor + 49 (0) 176 7835 3951 8 Tough target pmcveigh@ autonews.com Kia Europe COO plans to lift Volvo Senior VP of Purchasing GEORGIA CHAPMAN sales to 500,000 by 2020 Design & Art Direction & Manufacturing Lars Wrebo 12 +49 (0) 89 5795 9137 [email protected] Q&A KARIN VOLLMER Layout 10 Determination [email protected] Audi CEO Stadler re-confirms LATEST LAUNCHES (UK), Andrea Fiorello sales goal despite emissions scandal James Clark (UK), Christiaan , Talisman arrives (Italy), Nick Gibbs (U.S.) 20 (Germany), Mary Raetz Renault hopes new flagship can work Hetzner (U.S.), John Stanley 12 Global appeal Heather Rowe (U.S.) How Volvo made itself more ‘magic’ in the midsize segment (Ireland), Richard Truett attractive to suppliers SUPPLIERS ADVERTISING AUTOMAKERS EUROPE Speedy solutions THOMAS HERINGER 22 Commercial Director Europe 13 Sedran’s challenge Delphi tech chief aims to bring + 49 (0) 8153 907 400 VW Group’s new chief strategist innovations to market faster [email protected] must rework roadmap for key brands Cutaway GEORGIA CHAPMAN 23 Director of European 14 Compact clash See who has parts in the new Jaguar XF Marketing and Events Opel Astra poised to pass Ford Focus + 49 (0) 89 5795 9137 [email protected] and pressure VW Golf in key segment CONNECTED CAR USA 24 Time management RICK GREER PEOPLE Sales Director Mercedes exec committed to quick and + 1 313 446 6050 16 ‘No barriers’ meaningful step changes in digital services [email protected] Leading female executives in Europe KOREA see great progress, but prejudice remains FINAL WORD JUNG-WON SUH Sinsegi Media Inc. + 82 2 785 8222 MARKET ANALYSIS 41 Toyota’s tech takes the wheel [email protected] Hits and misses from impressive 19 Made in Morocco automated driving experience CIRCULATION Country seeks suppliers to help PSA, JAMIE TUNISON Renault, others boost local output Marketing Coordinator + 1 313 446 1642 [email protected] INSIDE THE OCTOBER & 10-MONTH NUMBERS SUBSCRIPTION 36 Russia sales SERVICES October sales fall 39%; International number + 1 313-446-0450 10-month volume down 34% Toll free from the US + 1 877-812-1584 26 European sales by [email protected] country and brand 38 U.S. sales by model Portugal, Ireland were big monthly winners Published by 10-month volume rises 5.8% to 14.5 million Crain Communications❚ Detroit MI Inc 48207. USA 1155 Gratiot Ave. 28 European top 50 AUTOMOTIVE NEWS EUROPE DATA VW Passat, Peugeot 208 make solid gains All contents Copyright 2015.
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