CAU GLOBAL LEADERSHIP ACADEMY 3D TECHNOLOGY INITIATIVE

March 31, 2016 3D TOPLINE

Industry investment in 3D is continuing. http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

 Digital 3D screens are about 1/3 of the North American total

 High cost of investment in infrastructure and personnel is a major factor in the slow investment of broadcasters in 3D production.

 Major media companies are launching 3D television channels, even though few can watch them yet.

 23M 3D TV sets shipped worldwide in 2011, but only 3.2M in US. http://www.wired.com/gadgetlab/2012/01/state-of-3-d-technology/ 2 3D TOPLINE

The Good, the Bad and the Ugly

 Avatar’s record-shattering success spawned a rush to market of mediocre 3D fare

 2D to 3D conversions exploited the hype but disappointed consumers

 The film/exhibition industry is already beginning investment in the next generation of 3D technology

 Consumers lack a critical mass of good 3D content to drive demand

3 3D OUTLOOK

The hysteria has died down, but the trend towards more 3D content will continue. http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

 3D Games  3D Theatrical Releases  3D TV Channels  3D Blu-ray Releases  3D Sports and Live Events

4 3D GAMING

A new media network model.

 Gaming leads consumer 3D - incremental costs of 3D production are much lower than recorded entertainment.



 Music videos, exclusive comedy, animation, and action on Nintendo 3DS™ system.

 Every week, new videos will be pushed to enabled Nintendo 3DS consoles via Spotpass™.

 But the videos won't stay long!

 3DTV.com - First to Stream 3D Video to

3D Mobile Phones 5 3D ONLINE

Online 3D is evolving.

 TV sets are increasingly becoming a consumer choice for viewing online content.  25% of consumers surveyed said they view online content on their TV several times a week. http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120823_consumers_viewing_more_online_video_content_on_tvs.asp  TV sets increasingly are 3D-ready with built-in internet connectivity and ports for set-top boxes, Blu-ray, etc.

 3D Blu-ray players are already being marketed

http://gigaom.com/video/whats-on-tv-online-videos-of-course/

6 3D TV HARDWARE

3D TV is one of the fastest growing television formats.

 Major TV manufacturers include Samsung, LG, Sony, and Panasonic.

 Mandated termination of all analog TV broadcasts has driven increased adoption of digital television, thereby helping drive the market for 3D TVs.

 Consumer interest in 3D TV appears to be following the availability of desirable 3D content.

7 3D TV CONTENT

3D broadcasting is emerging from the shadows.

 NBC offered over 200 hours of 2012 Summer Olympics programming in 3D to 80% of US households

 3D Olympics Channel: AT&T, Cablevision, Comcast, Cox, DirecTV, Time Warner Cable, and Verizon Fios.

 3DGO! - 3D content for on-demand distribution to US viewers.

 SENSIO Hi-Fi 3D partnering with Starz Digital Media.

 3D TV Channels:

 Cablevision, ESPN 3D, 3Net [Sony, Discovery and IMAX], Comcast Xfinity 3D. 8 WORLDWIDE CINEMA SCREENS

3D doesn't have to rely only on the domestic market. The larger opportunity lies abroad.

9 TOP GROSSING 3D FILMS

Madagascar 3: Europe's Most Wanted: $60.4M Box Office. $27.2M in 3D (45%) Prometheus: $50M Box Office. $27M in 3D (54%) June 8, 2012 Weekend

Rank Title Studio Lifetime Gross / Theaters Opening / Theaters Date 1 Avatar Fox $760,507,625 3,461 $77,025,481 3,452 12/18/09 2 Marvel's The Avengers BV $620,532,807 4,349 $207,438,708 4,349 5/4/12 3 Toy Story 3 BV $415,004,880 4,028 $110,307,189 4,028 6/18/10 Harry Potter and the 4 WB $381,011,219 4,375 $169,189,427 4,375 7/15/11 Deathly Hallows Part 2 Transformers: Dark of 5 P/DW $352,390,543 4,088 $97,852,865 4,088 6/29/11 the Moon Alice in Wonderland 6 BV $334,191,110 3,739 $116,101,023 3,728 3/5/10 (2010) 7 Up BV $293,004,164 3,886 $68,108,790 3,766 5/29/09 The Amazing Spider- 8 Sony $259,946,733 4,318 $62,004,688 4,318 7/3/12 Man 9 Despicable Me Uni. $251,513,985 3,602 $56,397,125 3,476 7/9/10 Pirates of the 10 Caribbean: On Stranger BV $241,071,802 4,164 $90,151,958 4,155 5/20/11 Tides

10 UPCOMING 3D FILM RELEASES

11 WHETHER 2D OR 3D… Content Is King!

12 CAU 3D PROJECT

Strategic Components

CAU-TV ENG/Field Studio B

Network

Post- Projection Hall Production

13 3D3D STUDIO Studio Production

Multi-View in 2D BT-3DL2550 Program Out in 3D Panasonic AG-3DP1

Panasonic AV-HS450 Switcher with 3D Board

Panasonic AG-3AP1

Locked

Panasonic AG-HPD24 Panasonic AG-HPD24

Panasonic 14 AG-3AP1 ENG FIELD CAPTURE

Flight: 2 Cameras 2 Tripods 2 Light kits 2 Microphones 4 Storage cards Cords, Cases

One (1) Flight each: CAU-TV CAU MMA CAU GLA

15 MULTI-CAMERA FIELD PRODUCTION

16 LIVE EVENT PRODUCTION

17 3D Post POST Production PRODUCTION

P2 Card Reader

Nitris Hardware

Four 3D Enabled Avid Media Composer Edit Systems 18 3D PROJECTION – COLE3D Projection AUDITORIUM

Panasonic 20,000 lumen 3D Projector

19 DESIRED STUDENT OUTCOMES

 MMA 478 – TV Producing and Directing Increased video/film production exposure, technical knowledge and expertise.  Convergence, parallax, depth of field  Workflow, 3D aesthetics  Increased student success obtaining internships, part-time and full-time employment.  Higher retention of students pursuing careers in Mass Media Arts.

20 OUTCOME OBJECTIVES PERFORMANCE INDICATORS

1. To increase Mass Media Arts major  Mass Media Arts major declarations by declarations by matriculated matriculated upperclassmen upperclassmen.

2. To increase paid student internships.  Number of paid student internships. 3. To design and execute HD/3D video  Complete production system hardware installation and operations training. design. 4. Develop student 3D production  Generate original HD/3D content. instruction content as four modules to be integrated into course MMA 478 syllabus by December 2012. 5. To engage 60% of academic  % personnel completing training. department and visual media service % personnel exploring & utilizing 3D unit personnel in exploring 3D live- production and animation. action and animation production. TITLE III OBJECTIVES

21 DESIRED UNIVERSITY IMPACTS

 Elevated student/parent/public image of CAU MMA  1st HBCU offering 3D video production instruction  Enhanced stature of CAU MMA within professional videography industry  Increased student confidence and career success.  Deploy digital media toolset to augment CAU instructional technology

22 PROJECT PROGRESS/NEXT STEPS

Progress-To-Date Next Steps

 Developed equipment  Develop & implement ENG specifications equipment lending procedure  3D/HD ENG configuration  Studio B and post-production suite  Studio B 3D/HD Upgrade installation  2012 NAB conference attendance  Vendor conducted faculty/staff  Completed OITC network order operations training sessions  Ordered, received & inventoried  Complete design, equipment ENG equipment complement acquisition and installation of 3D projection hall  Submitted Studio B equipment requisition

23