Head of Brand Marketing at Hawthorne New York, NY

About Hawthorne

Hawthorne is a tech-enabled Series A startup that is creating the next generation of men’s personal care. We are seeing a societal shift in how men perceive themselves and their relationships with their personal care products, and we are building the brand and experience that will be the voice of this next generation of personal care. We use tech-differentiated experiences to make it easy for folks to discover, learn about, and use the right personal care (and soon beauty) products and ingredients for their skin type, hair type, and body chemistry.

We are backed by investors behind Glossier, Dollar Shave Club, Reformation, Birchbox, and Everlane, and our leadership team has worked with Drake/OVO, Away, Harry’s, Hood By Air, and Microsoft.

Hawthorne is looking for a Head of Brand Marketing to join our company’s leadership team and drive brand vision & strategy as well as in-market execution.

Responsibilities

• Develop and own Hawthorne’s brand strategy, architecture, positioning, and key messaging • Establish and own Hawthorne’s target consumer personas • Identify and execute brand partnerships, projects, and collaborations to further Hawthorne’s brand and its awareness • Develop and own all in-market execution of brand initiatives to grow brand equity and awareness including: experiential marketing, OOH campaigns, influencer marketing, community engagement, social media, PR & communications, and content marketing • Drive strategy, budget, execution, and KPIs for all brand marketing initiatives • Leverage consumer insights and customer feedback to evolve and iterate Hawthorne’s brand • Work with product development to ideate new launches for the product roadmap • Serve on leadership team and contribute to business and marketing strategy • Build, manage, and grow the brand marketing team

Qualifications

• 2+ years managing brand marketing teams; 4+ years working in brand marketing • Familiarity with the e-commerce space and experience working with non-digital products • Extensive experience using brand strategy, creative development, multi-channel execution to drive business results and grow brand equity • Experience working in close partnership with performance/growth marketing teams • Self-identify as both creative and data-driven • Embrace a highly collaborative and agile team environment • Clear ability to identify and assess highest impact business strategy initiatives • Familiarity with managing a brand marketing team and mentoring brand marketing talent • Open to challenging existing ideas and methods and thinking outside of the box

Application Instructions

Please send a resume or LinkedIn profile and an email introducing yourself to [email protected]