DOCSLIB.ORG

A Short History of for 125 Years, We Have Been Refreshing the World

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
A Short History of for 125 Years, We Have Been Refreshing the World A Short History of For 125 years, we have been refreshing the world. Did you know? Did you know? If all the Coca‑Cola ever produced were to Studies have shown that Coca‑Cola is among the cascade down Niagara Falls at its normal most‑admired and best‑known trademarks in the rate of 1.6 million gallons per second, it world. In fact, it is documented that “Coca‑Cola” would flow for nearly 83 hours. is the second‑most widely understood term in the world, after “okay.” Did you know? If all the Coca‑Cola ever produced were in 8‑ounce contour bottles, and these bottles were laid end to end, they would reach to the moon and back 2,051 times. That is one round trip per day for five years, seven months and 14 days. DynamicA Short History Ribbon of CokeThis Red is theon remarkable a white storybackground about the evolution Did you know? of an iconic brand and the company that bears Thirsty consumers around the globe now enjoy its name. Since its birth at a soda fountain in Coca‑Cola Company products 1.7 billion times every downtown Atlanta, Georgia, in 1886, Coca‑Cola single day—about 19,400 beverages every second. has been a catalyst for social interaction and inspired innovation. These unique moments in history, arranged in chronological sequence, Did you know? If all the Coca‑Cola ever produced were in have helped create a global brand that provides 8‑ounce contour bottles, and these bottles were distributed to each person in the world, there billions of moments of refreshment every day. would be 1,104 bottles per person. White Dynamic Ribbon White on a Coke Red background Restricted-use Dynamic Ribbon Black on a white background “Delicious and Refreshing” 1886 1888 May 8. Coca‑Cola is created by The first newspaper ad appears Asa Candler begins to acquire John S. Pemberton and served at announcing Coca‑Cola as a personal control of the Coca‑Cola Jacobs’ Pharmacy. Nine drinks a “Delicious and Refreshing Beverage.” formula and patents from John day are sold during this year. Pemberton and his partners. 1887 Company accountant, Frank Robinson, Coupons are first used to names the drink “Coca‑Cola,” and promote Coca‑Cola. thinking the two Cs would look well in advertising, pens the famous John Pemberton registers his Spencerian script logo. “Coca‑Cola Syrup and Extract” label as a copyright with the U.S. Patent Office. 1880s “Drink Coca‑Cola” “A Delightful Summer or Winter Beverage” 1891 1892 1893 1896 1899 Calendars are first used for advertising Asa Candler, who began to acquire The Coca‑Cola Spencerian script Soda fountain urns and clocks are first The rights to bottle Coca‑Cola in by Asa Candler. Note the ad for The Coca‑Cola Company in 1888, trademark is registered with the used for advertising purposes. most of the United States are sold by De‑Lec‑Ta‑Lave, a mouthwash that finalizes the purchase and incorporates U.S. Patent office. Asa Candler to Benjamin F. Thomas and is also sold by Candler. After 1892, The Coca‑Cola Company as a Georgia 1898 Joseph B. Whitehead of Chattanooga, he focuses his energies exclusively Corporation. At the Company’s second annual The first building is erected for Tennessee, for $1. Chattanooga becomes on Coca‑Cola. meeting, the first dividend is paid the sole purpose of housing the first city to bottle Coca‑Cola under An advertising budget of $11,000 to investors. The Coca‑Cola Company. It is quickly the contract. is authorized. outgrown as the Company moves to 1895 larger quarters five times in the next Asa Candler declares in the Annual 12 years. Report that Coca‑Cola is sold and drunk in every state and territory in the United States. 1890s “The Great National Drink at the Great National Game” “The Most Refreshing Drink in the World” 1900 1903 1906 1907 1909 Music hall performer Hilda Clark The first convention of Coca‑Cola Bottling operations begin in Canada, The diamond‑shaped paper label The Coca‑Cola Bottler magazine becomes the first celebrity to appear Fountain Sales personnel is held Cuba and Panama, becoming the first is introduced for bottles. begins publication and is produced in multiple advertising formats, in Atlanta. three countries outside the United for more than 80 years. including trays, posters and even States to bottle Coca‑Cola. The first festoons are installed bookmarks. 1904 in soda fountains. The first advertising for Coca‑Cola D’Arcy Advertising Company begins The second bottling plant to begin appears in national magazines. its 50‑year association with The Company begins its long production under the 1899 contract The Coca‑Cola Company. association with athletes with opens in Atlanta. Annual sales of Coca‑Cola hit the a series of ads featuring noted 1 million‑gallon mark. A straight‑sided bottle is first used baseball players. 1901 in national advertising. The advertising budget surpasses Lillian Nordica, noted opera singer, $100,000 for the first time. begins to endorse Coca‑Cola and appears in nationwide advertising in 1905. 1900s “Good All the Way Down” “The Ideal Beverage for Discriminating People” “Good to the Last Drop” “Palate Pleasing” “Enjoy a Glass of Liquid Laughter” “Quality Tells the Difference” 1911 1913 1914 1915 1917 1919 The annual advertising budget for As the Company has grown, Coca‑Cola Asa Candler makes a $1 million Answering the call of Bottling operations begin on the The first bottling plants are opened The Coca‑Cola Company surpasses is distributed via 2,300 wholesalers by donation to Atlanta’s Emory University, The Coca‑Cola Company, the contour island of Guam. in Europe in Paris and Bordeaux. $1 million for the first time. more than 415,000 retailers. beginning the Company’s long bottle prototype is designed by heritage of support for the school. Alexander Samuelson and patented A relationship between the Red Cross The Coca‑Cola Company is purchased 1912 Examples of advertising spending by the Root Glass Company. It is and the Coca‑Cola system begins by a group of investors led by Ernest Bottling operations are started in include $259,499 on painted wall The calendar artwork for this year is approved by the Bottlers’ Association as the Company and bottlers begin Woodruff for $25 million. the Philippines, the Company’s first signs, $11,011 on pencils and even named “Betty.” During this decade, and becomes the standard bottle. World War I blood drives. expansion into Asia. $5,411 on napkins. two other named calendars appear— “Elaine” and “Constance.” These are 1916 the only instances where the models Asa Candler retires from the are named on calendars. Company to successfully run for mayor of Atlanta. 1910s “A Welcome Addition to Any Party” “The Thirsty One’s Best Beverage” “3 Million a Day” “Whenever You See an Arrow, Think of Coca‑Cola” How did this global icon get its distinctive shape? COKE LORE The Contour Bottle The tremendous success and growth of Coca‑Cola encouraged other competitors to try to imitate Coke by offering bottles with slight variations on the trademarked name and distinctive script logo. Koka‑Kola, Koca‑Nola, Celery‑Cola and Koke were just a few of the products that tried to capitalize on our success. Working with our bottlers, The Coca‑Cola Company asked bottle manufacturers to submit designs for a bottle for Coca‑Cola that was so distinctive that it could be recognized by feel in the dark or identified lying broken on the ground. 1899–1902 1900–1916 1916 1957 1961 1991 1993 2007 Alexander Samuelson of the Root Glass Company in Terre Haute, Indiana, designed the distinctive shape, and it was patented on November 16, 1915. The bottle was modified and slimmed down to work with the current bottling equipment and went into broader production in 1916. This contour bottle was the only packaging used by The Coca‑Cola Company for 40 years until the king‑size package was introduced in 1955. In 1960, the contour bottle was granted registration as a trademark by the U.S. Patent Office. Today, it is still the most recognized bottle in the world, and the shape is used for packaging from the new aluminum can to the 2‑liter family size. “Thirst Knows No Time Nor Season” 1920 1921 1923 1925 1926 1928 Justice Oliver Wendell Holmes writes The first employee publication, The introduction of the first six‑bottle The Board of Directors passes a The Coca‑Cola Foreign Department The Company begins its long‑term a Supreme Court decision ruling that The Friendly Hand, begins publication. carton is a significant innovation for resolution placing the secret formula is formed to supply concentrate to association with the Olympic Games Coca‑Cola is a “single thing, from a It is superseded three years later when the beverage industry. The carton is for Coca‑Cola in a bank vault at the overseas bottlers. Some of the by supplying drinks from kiosks single source and well known to the The Red Barrel begins its 40‑year run. patented the following year. Trust Company Bank in Atlanta. countries where bottling operations surrounding the venues in Amsterdam. community,” recognizing the strength begin during this decade include of the Company’s trademark. The first use of the slogan “Thirst Robert W. Woodruff is elected Outdoor billboards are introduced as Belgium, Bermuda, China, Colombia, 1929 Knows No Season” helps transition President of The Coca‑Cola Company, part of the advertising mix. Germany, Haiti, Italy, Mexico, the Two significant innovations debut: The Coca‑Cola Company moves to Coca‑Cola from a summer beverage beginning more than six decades of Netherlands and Spain.
Load more

Recommended publications
  • H.Doc. 108-224 Black Americans in Congress 1870-2007
    “The Negroes’ Temporary Farewell” JIM CROW AND THE EXCLUSION OF AFRICAN AMERICANS FROM CONGRESS, 1887–1929 On December 5, 1887, for the first time in almost two decades, Congress convened without an African-American Member. “All the men who stood up in awkward squads to be sworn in on Monday had white faces,” noted a correspondent for the Philadelphia Record of the Members who took the oath of office on the House Floor. “The negro is not only out of Congress, he is practically out of politics.”1 Though three black men served in the next Congress (51st, 1889–1891), the number of African Americans serving on Capitol Hill diminished significantly as the congressional focus on racial equality faded. Only five African Americans were elected to the House in the next decade: Henry Cheatham and George White of North Carolina, Thomas Miller and George Murray of South Carolina, and John M. Langston of Virginia. But despite their isolation, these men sought to represent the interests of all African Americans. Like their predecessors, they confronted violent and contested elections, difficulty procuring desirable committee assignments, and an inability to pass their legislative initiatives. Moreover, these black Members faced further impediments in the form of legalized segregation and disfranchisement, general disinterest in progressive racial legislation, and the increasing power of southern conservatives in Congress. John M. Langston took his seat in Congress after contesting the election results in his district. One of the first African Americans in the nation elected to public office, he was clerk of the Brownhelm (Ohio) Townshipn i 1855.
    [Show full text]
  • Macmillan History 9
    Chapter 5 Making a nation HISTORY SKILLS In this chapter you will learn to apply the following historical skills: • explain the effects of contact on Aboriginal and Torres Strait Islander peoples, categorising these effects as either intended or unintended • outline the migration of Chinese to the goldfields in Australia in the 19th century and attitudes towards the Chinese, as revealed in cartoons • identify the main features of housing, sanitation, transport, education and industry that influenced living and working conditions in Australia • describe the impact of the gold rushes (hinterland) on the development of ‘Marvellous Melbourne’ • explain the factors that contributed to federation and the development of democracy in Australia, including defence concerns, the 1890s depression, nationalist ideals, egalitarianism and the Westminster system • investigate how the major social legislation of the new federal government—for example, invalid and old-age pensions and the maternity allowance scheme—affected living and working conditions in Australia. © Australian Curriculum, Assessment and Reporting Authority 2012 Federation celebrations in Centennial Park, Sydney, 1 January 1901 Inquiry questions 1 What were the effects of contact between European 4 What were the key events and ideas in the settlers in Australia and Aboriginal and Torres Strait development of Australian self-government and IslanderSAMPLE peoples when settlement extended? democracy? 2 What were the experiences of non-Europeans in 5 What significant legislation was passed in the Australia prior to the 1900s? period 1901–1914? 3 What were the living and working conditions in Australia around 1900? Introduction THE EXPERIENCE OF indigenous peoples, Europeans and non-Europeans in 19th-century Australia were very different.
    [Show full text]
  • Kentucky in the 1880S: an Exploration in Historical Demography Thomas R
    The Kentucky Review Volume 3 | Number 2 Article 5 1982 Kentucky in the 1880s: An Exploration in Historical Demography Thomas R. Ford University of Kentucky Follow this and additional works at: https://uknowledge.uky.edu/kentucky-review Part of the Social and Behavioral Sciences Commons Right click to open a feedback form in a new tab to let us know how this document benefits you. Recommended Citation Ford, Thomas R. (1982) "Kentucky in the 1880s: An Exploration in Historical Demography," The Kentucky Review: Vol. 3 : No. 2 , Article 5. Available at: https://uknowledge.uky.edu/kentucky-review/vol3/iss2/5 This Article is brought to you for free and open access by the University of Kentucky Libraries at UKnowledge. It has been accepted for inclusion in The Kentucky Review by an authorized editor of UKnowledge. For more information, please contact [email protected]. Kentucky in the 1880s: An Exploration in Historical Demography* e c Thomas R. Ford r s F t.; ~ The early years of a decade are frustrating for social demographers t. like myself who are concerned with the social causes and G consequences of population changes. Social data from the most recent census have generally not yet become available for analysis s while those from the previous census are too dated to be of current s interest and too recent to have acquired historical value. That is c one of the reasons why, when faced with the necessity of preparing c a scholarly lecture in my field, I chose to stray a bit and deal with a historical topic.
    [Show full text]
  • Coca-Cola: a Powerful Brand – an Effective Marketing Strategy
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by eLibrary National Mining University Zaloznykh K., Kaimashnikova K. T.V. Kogemyakina, research supervisor Kriviy Rih Economic Institute of National Vadim Hetman Economic University of Kyiv COCA-COLA: A POWERFUL BRAND – AN EFFECTIVE MARKETING STRATEGY Branding is one of the most important aspects of any business, large or small, retail or business to business. It's important to spend time investing in researching, defining, and building your brand. An effective brand strategy gives you a major edge in increasingly competitive markets. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Brand looks like the relationship between a product and its customer. A strong brand is invaluable as the battle for customers intensifies day by day. Brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. For the last several years, when we ask people to think about a successful brand, we often ask them to think of Coca-Cola because, well, Coke is it. That’s why we decide to investigate the world’s powerful brand – coca - cola. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States.
    [Show full text]
  • Sunrise Beverage 2021 Craft Soda Price Guide Office 800.875.0205
    SUNRISE BEVERAGE 2021 CRAFT SODA PRICE GUIDE OFFICE 800.875.0205 Donnie Shinn Sales Mgr 704.310.1510 Ed Saul Mgr 336.596.5846 BUY 20 CASES GET $1 OFF PER CASE Email to:[email protected] SODA PRICE QUANTITY Boylan Root Beer 24.95 Boylan Diet Root Beer 24.95 Boylan Black Cherry 24.95 Boylan Diet Black Cherry 24.95 Boylan Ginger Ale 24.95 Boylan Diet Ginger Ale 24.95 Boylan Creme 24.95 Boylan Diet Creme 24.95 Boylan Birch 24.95 Boylan Creamy Red Birch 24.95 Boylan Cola 24.95 Boylan Diet Cola 24.95 Boylan Orange 24.95 Boylan Grape 24.95 Boylan Sparkling Lemonade 24.95 Boylan Shirley Temple 24.95 Boylan Original Seltzer 24.95 Boylan Raspberry Seltzer 24.95 Boylan Lime Seltzer 24.95 Boylan Lemon Seltzer 24.95 Boylan Heritage Tonic 10oz 29.95 Uncle Scott’s Root Beer 28.95 Virgil’s Root Beer 26.95 Virgil’s Black Cherry 26.95 Virgil’s Vanilla Cream 26.95 Virgil’s Orange 26.95 Flying Cauldron Butterscotch Beer 26.95 Bavarian Nutmeg Root Beer 16.9oz 39.95 Reed’s Original Ginger Brew 26.95 Reed’s Extra Ginger Brew 26.95 Reed’s Zero Extra Ginger Brew 26.95 Reed’s Strongest Ginger Brew 26.95 Virgil’s Zero Root Beer Cans 17.25 Virgil’s Zero Black Cherry Cans 17.25 Virgil’s Zero Vanilla Cream Cans 17.25 Virgil’s Zero Cola Cans 17.25 Reed’s Extra Cans 26.95 Reed’s Zero Extra Cans 26.95 Reed’s Real Ginger Ale Cans 16.95 Reed’s Zero Ginger Ale Cans 16.95 Maine Root Mexican Cola 28.95 Maine Root Lemon Lime 28.95 Maine Root Root Beer 28.95 Maine Root Sarsaparilla 28.95 Maine Root Mandarin Orange 28.95 Maine Root Spicy Ginger Beer 28.95 Maine Root Blueberry 28.95 Maine Root Lemonade 12ct 19.95 Blenheim Regular Ginger Ale 28.95 Blenheim Hot Ginger Ale 28.95 Blenheim Diet Ginger Ale 28.95 Cock & Bull Ginger Beer 24.95 Cock & Bull Apple Ginger Beer 24.95 Double Cola 24.95 Sunkist Orange 24.95 Vernor’s Ginger Ale 24.95 Red Rock Ginger Ale 24.95 Cheerwine 24.95 Diet Cheerwine 24.95 Sundrop 24.95 RC Cola 24.95 Nehi Grape 24.95 Nehi Orange 24.95 Nehi Peach 24.95 A&W Root Beer 24.95 Dr.
    [Show full text]
  • ENERGY DRINK Buyer’S Guide 2007
    ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide.
    [Show full text]
  • Viking Voicejan2014.Pub
    Volume 2 February 2014 Viking Voice PENN DELCO SCHOOL DISTRICT Welcome 2014 Northley students have been busy this school year. They have been playing sports, performing in con- certs, writing essays, doing homework and projects, and enjoying life. Many new and exciting events are planned for the 2014 year. Many of us will be watching the Winter Olympics, going to plays and con- certs, volunteering in the community, participating in Reading Across America for Dr. Seuss Night, and welcoming spring. The staff of the Viking Voice wishes everyone a Happy New Year. Northley’s Students are watching Guys and Dolls the 2014 Winter Olympics Northley’s 2014 Musical ARTICLES IN By Vivian Long and Alexis Bingeman THE VIKING V O I C E This year’s winter Olympics will take place in Sochi Russia. This is the This year’s school musical is Guy and • Olympic Events first time in Russia’s history that they Dolls Jr. Guys and Dolls is a funny musical • Guys and Dolls will host the Winter Olympic Games. set in New York in the 40’s centering on Sochi is located in Krasnodar, which is gambling guys and their dolls (their girl • Frozen: a review, a the third largest region of Russia, with friends). Sixth grader, Billy Fisher, is playing survey and excerpt a population of about 400,000. This is Nathan Detroit, a gambling guy who is always • New Words of the located in the south western corner of trying to find a place to run his crap game. Year Russia. The events will be held in two Emma Robinson is playing Adelaide, Na- • Scrambled PSSA different locations.
    [Show full text]
  • Density Demonstration: Coke Vs Diet Coke
    Density Demonstration: Coke vs Diet Coke by Liz LaRosa www.middleschoolscience.com updated 10.12.08 Objectives: • to list similarities of given objects • to brainstorm and find a solution as to why Diet Coke floats and Coke sinks • to define the term density • to see how much sugar we consume drinking one can of soda Materials: • 12 ounce coke can • 12 ounce diet coke can • water • fish tank • sugar • nutra sweet Procedure: 1. Pass the cans of coke around the room. Have each student take a good look at each can and ask them to make careful observations about what they see. 2. Ask the students to name as many similarities as they can about the 2 cans of coke. Make a list on the board. 3. Ask the students to list as many differences as they can about the 2 cans. Add to list 4. Some answers they may come up with...... Similarities Differences 1. are made by the same 1. one is red, the other is company silver 2. have the same shape 2. one is diet, one is 3. made of aluminum regular 4. are sealed shut 3. one has nutra sweet 5. have the same amount 4. etc... of liquid - 12 fl oz 6. similar weights 7. contain water 8. contain carbon dioxide 9. both have caffeine 10. etc... 1. Place the regular coke into a small tank of water. 2. Place the diet coke into the water. (Look surprised and take both out. Have a student come up to verify that the cans are still sealed and have not been tampered in anyway!) 3.
    [Show full text]
  • Reuters Institute Digital News Report 2020
    Reuters Institute Digital News Report 2020 Reuters Institute Digital News Report 2020 Nic Newman with Richard Fletcher, Anne Schulz, Simge Andı, and Rasmus Kleis Nielsen Supported by Surveyed by © Reuters Institute for the Study of Journalism Reuters Institute for the Study of Journalism / Digital News Report 2020 4 Contents Foreword by Rasmus Kleis Nielsen 5 3.15 Netherlands 76 Methodology 6 3.16 Norway 77 Authorship and Research Acknowledgements 7 3.17 Poland 78 3.18 Portugal 79 SECTION 1 3.19 Romania 80 Executive Summary and Key Findings by Nic Newman 9 3.20 Slovakia 81 3.21 Spain 82 SECTION 2 3.22 Sweden 83 Further Analysis and International Comparison 33 3.23 Switzerland 84 2.1 How and Why People are Paying for Online News 34 3.24 Turkey 85 2.2 The Resurgence and Importance of Email Newsletters 38 AMERICAS 2.3 How Do People Want the Media to Cover Politics? 42 3.25 United States 88 2.4 Global Turmoil in the Neighbourhood: 3.26 Argentina 89 Problems Mount for Regional and Local News 47 3.27 Brazil 90 2.5 How People Access News about Climate Change 52 3.28 Canada 91 3.29 Chile 92 SECTION 3 3.30 Mexico 93 Country and Market Data 59 ASIA PACIFIC EUROPE 3.31 Australia 96 3.01 United Kingdom 62 3.32 Hong Kong 97 3.02 Austria 63 3.33 Japan 98 3.03 Belgium 64 3.34 Malaysia 99 3.04 Bulgaria 65 3.35 Philippines 100 3.05 Croatia 66 3.36 Singapore 101 3.06 Czech Republic 67 3.37 South Korea 102 3.07 Denmark 68 3.38 Taiwan 103 3.08 Finland 69 AFRICA 3.09 France 70 3.39 Kenya 106 3.10 Germany 71 3.40 South Africa 107 3.11 Greece 72 3.12 Hungary 73 SECTION 4 3.13 Ireland 74 References and Selected Publications 109 3.14 Italy 75 4 / 5 Foreword Professor Rasmus Kleis Nielsen Director, Reuters Institute for the Study of Journalism (RISJ) The coronavirus crisis is having a profound impact not just on Our main survey this year covered respondents in 40 markets, our health and our communities, but also on the news media.
    [Show full text]
  • Beverage Policies & Drinks with Artificial Sweeteners
    HEALTHY April 2020 HEALTHCARE TOOLKIT BEVERAGE POLICIES & DRINKS WITH ARTIFICIAL SWEETENERS Hospitals implementing beverage policies are replacing sugary drinks1 with healthier beverage options in their vending machines, soda fountains, catering services and other food services. These institutions are quickly faced with questions about whether to include artificially sweetened beverages. Plain water and unsweetened low-fat or nonfat milk are still the healthiest replacements for sugary drinks, and unsweetened coffee, tea, and sparkling waters also rank high as healthier beverage options. But many artificially sweetened beverages are popular, and some national authorities recognize that artificially sweetened drinks can provide useful alternatives to sugary beverages for adults as a calorie reduction strategy (although consumption by children is not recommended).2 The Public Health Law Center and the American Cancer Society have partnered to develop resources to help organizations create healthier food environments, with a special focus on hospital and healthcare settings. This fact sheet, which is part of a larger toolkit, addresses some of the commonly asked questions about artificial sweeteners. www.publichealthlawcenter.org April 2020 While there can be positive calorie reduction benefits for adults in switching from sugary to artificially sweetened (or “diet”) beverages, a growing body of research suggests that a simple net calorie calculation may not tell the whole story. The potential weight loss and other health impacts of “diet” drink consumption appear to be more complex and warrant continued research. Because the research is inconclusive, many institutions choose to include “diet” drinks as replacements for sugary drinks with the rationale that they would like to offer the widest range of low- or no-calorie beverages as possible, and “diet” drinks are preferable to sugary beverages in terms of calorie and carbohydrate intake.
    [Show full text]
  • Telemarketing Guide Contents
    Telemarketing guide Contents Acknowledgements 5 Introduction 6 Business practice Compliance 8 Regulation, compliance and standards 8 Regulatory enforcement 8 Industry standards 8 Verification 8 Verifiers 9 Quality assurance 10 Quality assurance tools 10 Corporate and social responsibility 12 Customer satisfaction 12 Complaints procedure 13 Complaints policy 13 Complaints process 14 Complaints reporting 14 Complaints analysis 15 Complaint-handling training 15 Customer behaviour 17 Inclusivity and vulnerable consumers 17 Human resources 19 Key principles 19 Roles 19 Recruitment 19 Contracts 20 Remuneration 21 Training 22 Supervision and support of agents 26 Ongoing competency 26 Note for agents 26 Supplier–client relationships 27 Responsibilities 27 2 Contents Campaign creation Campaign objectives 29 Questions to consider: 29 Campaign strategy 29 Key principles 29 Add value to your customer and brand 30 Conversion rates 30 Campaign planning 31 Brief your front-line staff 31 Call and after-call process 32 1. Disclosure 32 2. Structure 32 3. Summary 33 4. Post-call process 33 Data 34 Sourcing data 34 Handling data 35 Using data 38 Campaign delivery Call scheduling 41 Key considerations 41 Reasonable hours 41 Ring time 42 Call retrying 43 Retry handling 43 Nuisance calls 43 Call-backs 44 Call abandonment 45 Abandoned call handling 45 Abandoned call information message 45 Technology and testing 46 Dialler operations 46 Predictive dialling 47 Answer machine detection (AMD) 50 3 Contents Campaign response Results and ROI 53 Campaign monitoring
    [Show full text]
  • Could Your Diet Drink Be Making You Fat?
    Could Your Diet Drink Be Making You Fat? The food and beverage industry has a wide variety of low/no-calorie sweeteners to choose from to lower the sugar (and often calorie) content of some of our favorite, sweet foods and drinks. We, as individuals, have a variety of choices too – the “yellow packets”, the “blue packets”, the “pink packets”, stevia extract, monk fruit extract, and more. Generally speaking, people seem to be either “in favor” of using these sugar substitutes or “against” them, saying they are all just as bad (or worse) for you, than sugar. In actuality, each sugar substitute has its own unique chemical structure, and therefore may impact the body in distinctly different ways. While all sugar substitutes on the market are regulated by the FDA and are considered to be safe, they shouldn’t all be lumped together as “good” or “bad”. A recent study in the American Journal of Clinical Nutrition suggest that different sugar substitutes may have different effects on weight. The study compared 4 different sugar substitutes: saccharin (like in Sweet-n-Low), sucralose (like in Splenda), aspartame (like in Equal) and rebaudioside A (stevia extract, like in Truvia), to sucrose (table sugar), and was performed on 123 subjects that were overweight/obese and typically did not use sugar substitutes. For 12 weeks, the subjects were randomly assigned to drink 5 ¼ - 7 ½ cups daily of a colored, Kool-aid beverage sweetened with sugar or one of the 4 sugar substitutes mentioned above (heavier subjects drank a larger volume). The subjects were measured and weighed and their % body fat/body composition was assessed.
    [Show full text]