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ENERGY DRINK Buyer’S Guide 2007

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ENERGY DRINK Buyer’S Guide 2007 ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide. Products packaged in the 16 oz. can are now mainstream, and John McKenna while the 8-8.4 oz. slim can remains common, many companies are bundling [email protected] their brands as 4-packs instead. ART DIRECTOR Matthew Kennedy On the ingredient side, we continue to see juice-based hybrids and tea entries come [email protected] to market containing various energy blends and vitamin complexes. Additionally, PRODUCTION MANAGER the industry is buzzing over caffeine content and safety concerns as more products Adam Stern push the line to the extreme – some containing more than 300 mg of caffeine in [email protected] an 8 oz. can. BUSINESS MANAGER John Schinn We are also including energy “malternatives” in the guide this year, those brands of [email protected] beer or malt liquor that include energy ingredients for flavor and effect. SUBSCRIPTION INQUIRIES To help differentiate between the various brands in the guide we have decided to Adam Stern include a key which is listed below. [email protected] 617-715-9679 In 2006, we listed approximately 120 brands. In 2007, there are 191 listings. While some brands waned and/or retreated back to their place or origin (or went MIA!), new ARTICLE REPRINTS brands with ambitious hopes and business plans have come to market either offering 3 500 copies or more a flavor or caffeine high that no other product currently on store shelves can achieve. FosteReprints While the number of brands and scope of the category can seem overwhelming, we ENERGY DRINK buyer’s guide 2007 ENERGY DRINK buyer’s Kelly Ganz hope you use this guide as a desk reference that allows you to review each brand’s [email protected] ability to add value to your shelf set. 800-382-0808 x142 BEVERAGE SPECTRUM Key PUBLISHING INC. CHAIRMAN John F. (Jack) Craven ENERGY MALTERNATIVE/ BEER [email protected] ORGANIC PRESIDENT John Craven BILINGUAL PACKAGING [email protected] APHRODISIAC/LOVE DRINK Beverage Spectrum is published 8 times a year by Beverage Spectrum Publishing, Inc. Beverage Spectrum Publishing, Inc. is a wholly FAT BURNER/WORKOUT PRODUCT owned subsidiary of BevNET.com, Inc., 1 Mifflin Place, Suite 300, Cambridge, MA 02138 TEA-BASED NON-CARBONATED 777!&4%23(/#+%.%2'9#/- AftershockAd_0207b.indd 1 3/1/07 9:15:49 AM 180 Ace Anheuser-Busch, Inc. Hansen Beverage Company One Busch Place 1010 Railroad St. St. Louis, MO 63118 Corona, CA 92882 ph. 1-800-DIAL-BUD ph. 800-426-7367 www.180.com www.aceenergydrink.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Orange Citrus Blast • Ace Energy • 180 Red • Ace Lo-cal • 180 Blue • Ace Energy + Juice PACKAGING: 8.2 oz., 16 oz. cans PACKAGING: 16 oz. can 24/7 Aftershock Mix Master Beverage Company, LLC Cott Beverages North America 507 32nd Street 6525 Viscount Road Vienna, West Virginia 26105 Mississauga, ON L4V 1H6 ph 304-295-5288 ph. 905-672-1900 fax 304-295-6360 www.cott.com www.drink24seven.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Citrus • Berry Citrus Diet • Original • Citrus Diet • Tropical • Berry Citrus • Tropical Diet PACKAGING: 24 oz. can PACKAGING: 8.5 oz., 16 oz. cans, 1 L bottle SEE OUR AD: INSIDE FRONT COVER 3Sum airforce Nutrisoda United Brands 5360 Jackson Drive Ardea Beverage Company Suite 208 527 Marquette Ave. S 6th Floor La Mesa, CA 91942 Minneapolis, MN 55402 ph. 619-461-5220 ph. 612-746-2778 fax 619-461-8952 fax 612-746-2780 www.nutrisoda.com 4 www.3sumdrink.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Original • Apple • Energize – Mandarin + Mint • Tropical • Watermelon PACKAGING: 8 oz. can PACKAGING: 16 oz., 24 oz. cans 4Play AMP Taste Nirvana PepsiCo., Inc. 20250 Paseo Robles 700 Anderson Hill Road Walnut, CA 91789 Purchase, NY 10577 ph. 909-598-4300 ph. 914-253-2000 fax 909-598-4344 www.ampenergy.com ENERGY DRINK buyer’s guide 2007 ENERGY DRINK buyer’s www.tastenirvana.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Original • 4Play Nirvana (with Tribulus Terrestris) • Overdrive Aphrodisiac PACKAGING: 8 oz., 16 oz. “Tall Boy”, 24 oz. PACKAGING: 5 oz. bottle “Big Rig” cans Aphrodite Love Drink B-52 Oxenuk Impex Corp. Gold Marketing, LLC (Bavaria Brewing) 2770 S. Maryland Pkwy. Suite 302 8900 Independence Parkway #29204 Las Vegas, NV 89109 Plano, TX 75025 ph. 702-732-7577 ph. 972-390-1558 fax 702-731-3388 fax 866-855-9890 www.oxenukimpex.com www.drinkb52.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Original • Peach • Citrus Berry PACKAGING: 8.4 oz. can • Low-Calorie Citrus Berry PACKAGING: 12 oz., 16 oz. cans AQUA T Energy Banzai Swanel Beverage, Inc FAN-T, Inc. 6044 Erie Ave. 1025 Albany St. Hammond, IN 46320 Ferndale, MI 48220 ph. 800-279-2635 x305 ph. 248-635-9285 fax 800-932-7607 www.bee69.com www.banzaienergy.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Original • Regular • Low-Carb PACKAGING: 8.4 oz. can • Banzai Blue PACKAGING: 16 oz. can, 1.5 Gal., 3 Gal. BIB Arizona Green Tea BAWLS Guarana Energy Drink Hobarama LLC Arizona Beverages 400 NW 26th St. 5 Dakota Drive Suite 205 Miami, FL 33127 Lake Success, New York 11402 ph. 586-489-3271 ph. 516-812-0395 www.bawls.com fax 516-812-0495 6 www.arizonabev.com AVAILABLE PRODUCTS: • Regular AVAILABLE PRODUCTS: © • Sugar-Free (Guaranexx) 2 0 0 • Regular • Pomegranate 7 R i p • Diet • Mango (April ‘07) PRODUCTS: 10 oz. bottle, 16 oz. can I t C h i c i s PACKAGING: 16 oz. can SEE OUR AD: PAGE 19 a T r a d e m a r k o f Atomic X Bazza High-Energy Tea N a t i o n a l B Atomic X Cooper Tea Company e v e r 23022 La Cadena Suite 205 a 408 South Pierce Ave. g e C Laguna Hills, CA 92653 o Louisville, CO 80027 r p . ( ph. 949-597-0061 A ph. 303-527-1700 M E X ENERGY DRINK buyer’s guide 2007 ENERGY DRINK buyer’s fax 949-597-0089 : www.bazzatea.com F I Z www.drinkatomicx.com ) AVAILABLE PRODUCTS: Rip It Chic “Best New Beverage of 2006” by Teen People Magazine Trendspotters AVAILABLE PRODUCTS: • Green Tea at the 2006 National Association of Convenience Stores in Las Vegas • Regular • Raspberry Tea • Sugar free Contact: Jim Powers, Senior V.P. Business Development jpowers nationalbeverage.com www.ripitenergy.com PACKAGING: 16.9 oz. PET bottle @ PACKAGING: 16 oz. can Black O-pium Blue Sky Energy Taste Nirvana Hansen Beverage Company SIZE AND PROTECTION DO MATTER 20250 Paseo Robles 1010 Railroad St Walnut, CA 91789 Corona, CA 92882 ph. 909-598-4300 ph. 951-739-6446 fax 909-598-4344 www.hansens.com www.tastenirvana.com AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Original Berry Flavor • Black Opium Mood Elevator • Juiced Energy (carbonated and non-carbonated) PACKAGING: 8.3 oz., 16 oz. cans PACKAGING: 5 oz. bottle, 8.3 oz. can Black Pearl BOMBA Genuine Wellness, Inc. VPX Sports, Inc. 900 N. Franklin St. Suite 401 15751 SW 41st St., Suite 300 Chicago, IL 60610 USA Davie, FL 33331 ph. 312-306-9570 ph. 954-641-0570 www.genuine-wellness.com fax 954-641-4960 www.vpxsports.com AVAILABLE PRODUCTS: • Original AVAILABLE PRODUCTS: • Ruby Orange • Black Pearl • Blue Berry • Black Currant PACKAGING: 8 oz. bottle • Original Sugar-Free PACKAGING: 8.4 oz. bottle, 11.1 oz. PET Blast BooKoo BooKoo Beverages Inc. Bally Total Fitness Corp. 4951 Airport Parkway, Suite 660 8700 W. Bryn Mawr Ave. Addison, TX 75001 Chicago, IL 60631 ph. 866-568-3322 ph. 773-864-3634 fax 972-930-9463 fax 773-380-7468 www.BooKooEnergy.com www.ballyblast.com 8 AVAILABLE PRODUCTS: AVAILABLE PRODUCTS: • Jugo • Bite • Original • Citrus • Zero Carb Wild Berry • Sugar-Free • Wild Berry • Zero Carb Citrus (coming soon) PACKAGING: 8.4 oz.. can PACKAGING: 5.75 oz., 16 oz., 24 oz.
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