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- What Is Brand Equity and What Does the Branding Concept Mean to You? by Chris Pullig, Ph.D
- Corporate Rebranding: Destroying, Transferring Or Creating Brand Equity?
- The Influence of Brand Equity on Customer Loyalty in Starbucks Chain in Jordan
- Volume 59, Issue 1
- Employee Contributions to Brand Equity
- First Things First: the Role of Brand Functionality in Brand Equity Track
- Brand Equity, Marketing Strategy, and Consumer Income: a Hypermarket Study
- Effects of Marketing Decisions on Brand Equity and Franchise Performance
- The Impact of Brand Ambassador Transgression on Brand Perception
- Rebranding – a Possibility Without Risk?
- How Consumer-Based Brand Equity Relates to Market Share of Global and Local Brands in Developed and Emerging Countries
- Based Brand Equity (CBBE) Models
- Importance-Performance Gap Analysis of the University Brand Equity Dimensions
- Brand Equity in Creating Firm Value
- Customer-Centered Brand Management
- The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning Randle D
- Brand Equity, Brand Loyalty and Consumer Satisfaction (Case Study Consumer Goods of Brand Samsung in Shops of Khuzestan)
- How Are Employees Engaged to the Brand Where They Work For?
- Brand Personality and Brand Equity: Evidence from the Sportswear Industry By
- The Brand Report Card by Kevin Lane Keller
- Fully Leveraging Brand Equity to Maximize Brand Value Randle D
- The Effect of Brand Equity in Supply Chain Relationships
- The Relationship Between Elements of Marketing Mix and Brand Equity
- Redalyc.ESTIMATING BRAND EQUITY in the CONTEXT of the GLOBAL AUTOMOTIVE INDUSTRY
- Investigate the Relationship Between Brand Equity, Brand Loyalty and Customer Satisfaction
- The Impact of Brand Equity on Brand Loyalty: the Mediating Role of Customer Satisfaction
- The Effect of Advertising Awareness on Brand Equity in Social Media
- The Impact of Social Brand Engagement on Customer- Based Brand Equity in Higher Education: an Empirical Study in Sri Lanka
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity Author(S): Kevin Lane Keller Source: Journal of Marketing, Vol
- Building Customer-Based Brand Equity: a Blueprint for Creating Strong Brands
- Co-Branding: Brand Equity and Trial Effects''
- Consumer Perception of Brand Equity Measurement
- Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry
- Measuring Brand Equity
- Branding As Business Strategy
- Ford and the New Auto Industry
- Building Brand Equity Through Causerelated Marketing, a Casestudy
- 2009-Brand-Ambassador-Survey.Pdf
- The Role of Innovation and Technology As Levers of Brand Equity in the Automobile Industry in India
- The Delicate Art of Rebranding: Retaining Equity While Creating a Fresh Face
- Ovidiu I. Moisescu, the Concept of Brand Equity
- A Brand Is Forever! a Framework for Revitalizing Declining and Dead Brands
- Enhancing University's Brand Performance During the COVID-19 Outbreak: the Role of ICT Orientation, Perceived Service Quality, Trust, and Student's Satisfaction
- Aligning Corporate Brand Identity Elements with Heritage
- The Social Media Influencer Reigns Supreme
- Redalyc.Marketing Assets: Relating Brand Equity and Customer Equity
- The Influence of Using Snowee Instagram Account As the Brand Ambassador Towards the Brand Awareness of Nestlé Purina PRO PLAN
- The Effects of Rebranding on Customer-Based Brand Equity