São Paulo São Paulo Stay Another Day Stay Another Day

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São Paulo São Paulo Stay another day Stay another day

Where to stay, eat and have fun, experiencing the best the city has to offer

ão Paulo has things to see and do that you won’t find anywhere else in the world. So S if you come to the city on business, make a point of staying for at least one more day. Plan out your extra time with one of our thematic itineraries: cultural, outdoor, hip, sophisticated, family-friendly, and cheap (but great.) Or, you can also choose the neighborhood tours to find the top attractions in Vila Olímpia, Ibirapuera, Aveni- da Paulista, Centro, Vila Madalena...

Sights, shopping, culture, nightlife, outdoor Ask your travel agent recreation, activities for children cidadedesaopaulo.com cidadedesaopaulo.com SÃO PAULO IS INCREDIBLE: THE CALORIES YOU PUT ON IN ITS 12,500 RESTAURANTS, YOU SHED BY Ribeiro. for photographers: André Stéfano and Marcelo Credit SHOPPING AT THE CITY’S 240,000 STORES AND SHOPS. SÃO PAULO, A CITY LIKE NO OTHER.

CITYOFSAOPAULO.COM

CALL YOUR TRAVEL AGENT.

2.Carta_INGLES_FABIOFinal.indd 2 12/14/09 2:50:43 PM AFA-10881.028- AnCompras_134x202.indd 1 12/14/09 1:53:00 PM SÃO PAULO IS INCREDIBLE: São Paulo THE CALORIES at your service YOU PUT ON IN ITS São Paulo attracts eleven million visitors a year, more than 60% of whom come here on business. It’s easy to understand why the city attracts so many people. It is the economic hub 12,500 RESTAURANTS, of Latin America, has the 10th highest GDP in the world (ac-

Credit for photographers: André Stéfano and Marcelo Ribeiro. for photographers: André Stéfano and Marcelo Credit cording to Pricewaterhouse Coopers), and hosts the 12th most YOU SHED BY international events (according to the ICCA). The biggest Brazilian and multinational companies make their headquarters here. And the city also hosts 90,000 events a year – one SHOPPING AT THE every six minutes – including 75% of the fairs, conferences and conventions in Brazil. CITY’S 240,000 But best of all, São Paulo is not just a business center. Its higher calling is culture. Taking after places like New York STORES AND SHOPS. and London, the city is a major entertainment center, provid- ing added incentive for businessmen and women to come here SÃO PAULO, A CITY LIKE NO OTHER. from around the world. São Paulo has all the facilities you’ll find in European capitals: the best restaurants, hotels, cinemas, theaters, museums and shopping centers. But beyond that, the city has a truly Brazilian style – gathering all elements of this country’s rich culture in one place. So when you come to close a deal, hold a meeting or attend an event, stay at least one extra day and enjoy its universe of attractions. São Paulo is at your service: make the most of it.

Gilberto Kassab CITYOFSAOPAULO.COM Mayor of São Paulo Caio Luiz de Carvalho President, SPTuris

CALL YOUR TRAVEL AGENT. cidadedesaopaulo.com Sã o Pa u l o Gu i d e St a y a n o t h e r d a y 3

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Chapters 21

Welcome 05 How to Use this Guide 06 Understanding São Paulo Tailor-Made Itineraries 14 Culture 18 Downtown 22 Outdoors 26 Fine Arts Mercado Municipal 30 Trendy 34 Inexpensive Essential 38 Sophisticated Neighborhoods 42 With the Family 56 Mapping out the Fun 46 A Perfect Saturday 58 Avenida Paulista, Jardins, 50 A Perfect Sunday Consolação and Higienópolis 62 Centro, Liberdade, Luz 53 and Bela Vista 66 Ibirapuera, Moema, Vila Nova Conceição and Vila Mariana 70 Vila Madalena, Pinheiros and Butantan 74 Vila Olímpia, Itaim Bibi, brooklin and Morumbi 78 More Sights

Pizza at Braz Plan Your Stay 82 Calendar

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COMO USAR_INGLES_FABIOFinal.indd 4 12/14/09 2:35:54 PM using this guide Plan your trip Create your own agenda for an extra day in São Paulo by choosing from our two formulas: Tailor-Made Itineraries or Essential Neighborhoods Maps The Mapping out the Fun section shows the regions covered by the Es- sential Neighborhoods chapter, all in the expanded city center. Each area has its own map that shows the main Thematic Day Trips thoroughfares and attractions. These include ten suggested itineraries – each a separate theme or area of inte- rest – that cover one full day each, from breakfast to the following dawn. They include restaurant suggestions that fol- low recommendations and reviews done by the top Brazilian guidebook Guia Qua- tro Rodas.

Services All establishments mentioned ap- pear here with their address and phone number (the area code for Choose a Region São Paulo is 11). Websites are only In this section you choose the places you included when particularly useful. want to visit and head there at any hour Calling in advance to verify opening of the day. The attractions are divided up and closing times, prices and events by neighborhood, focusing especially on is strongly recommended. In ge- areas that have a heavy concentration of neral, businesses are open from hotels and tourist attractions. The areas Monday to Saturday, 9 a.m. to 6 p.m.; are divided into sections: Sights, Lodging, stores in malls are usually open every Food, Shopping and Nightlife. day, from 10 a.m. to 10 p.m.

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COMO USAR_INGLES_FABIOFinal.indd 5 12/14/09 2:36:09 PM Understanding São Paulo Everything you need to know to enjoy the city's attractions

Vale do Anhangabaú: in the heart of the city

4.Entenda SP_INGLES_FABIOFinal.indd 6 12/14/09 12:57:49 PM São P Understanding Understanding to enjoythecity'sattractions Everything youneedtoknow a ulo 4.Entenda SP_INGLES_FABIOFinal.indd 7

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Y y a d OF A trip through the city’s major parks, includ- LIFE. Take advantage of the city's pas, alterna- n itinerary of hotels and restaurants restaurants and hotels of itinerary An To be “Paulistano” is to walk through Temples of all faiths co-exist in in co-exist faiths all of Temples São Paulo’s mainpark cidadedesaopaulo.com Parque Ibirapuera: 12/15/09 11:37:23 PM - © j a i r m a g r i © j a i r m a g r i 4.Entenda SP_INGLES_FABIOFinal.indd 9 cidadedesaopaulo.com ern coast.R.Jequitibás,unnumbered. station, serves buses heading to ten cities on São Paulo’s south- TERMINAL Serves 446citiesR.MáriodeAndrade,664. buses. interstate and city trains, distance long and suburban TERMINAL Argentina andChile.Av. CruzeirodoSul,1800. Uruguay,as Paraguay,well as Brazil, in cities 033 1 serve here (TIETÊ). TE com.br). Jabaquara. All are operated by Socicam, tel. 3866-1110 (socicam. B Rod. HélioSmidt,unnumbered,tel.2245-2945. AEROPORT tel. 5090-9000. AEROPORT ticket countersandoffices. airline at purchases make to have will Foreigners CPF. the as known number identification Brazilian the require chases pur- but online, tickets sell airlines Brazilian Most airport. Guarulhos to station metro Tatuapé the from goes that line available at airportbusservice.com.br. There is also a public bus terminals. bus the including city,the around points various to airports the from also and and Congonhas airports: Guarulhos. Special air-conditioned two buses run between has the two Paulo São Airports. How to get there ticketmaster.com.br; cinemark.com.br. ding ingresso.com; ingressofacil.com.br; ingressorapido.com.br; br. Tickets for shows and events can be purchased at sites inclu- com.br; guiadafolha.com.br; guiadasemana.com.br; spcvb.com. plement. Some other sites that might help: turday, Veja magazine also lists events in its Veja São Paulo sup- when they publish weekly guides. Arriving at newsstands on Sa- in the city, pick up one of the city’s main newspapersTo on Fridays,get up-to-date information on arts and entertainmentCultural Schedule events Stat us R M I NAL NAL Located at the Tietê metro station, buses departing from São Paulo has three: Tietê, Barra Funda e Funda Barra Tietê, three: has Paulo São ions . O DE CONGNHAS Av. Washington Luís, unnumbered, O JABAQUA RA. RODOVIÁRIO Connects the metro,Connectsthe FUNDA. BARR A RODOVIÁRIO RO (GUARULHOS) PAUL O SÃO DE INTERNACIONAL D O V I Á RIO G O nformation about the service is service the about Information VE R NAD At the Jabaquara metro metro Jabaquara the At OR vejinha.com.br; guiasp. S CA o ã P R VALH o l u a G O P e d i u I NT

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r e h t o n a number area code+ country code+ 00 +15 Telefônica: code +number try code+area 00 +21 +coun- Embratel: CALLS INTERNATIONAL 2226-0400 TURISMO SÃO PAULO 3736-0600 BUREAU & VIST CONVENTION SÃO PAULO 192 AMBULANCE ASSISTANCE 102 DIRECT 3257-4475 POLICE) (T DEATUR POLICE 190 FIRE 193 0800-0155234 PASSENGERS) DISABLED TION FOR TRANSPORTA- ATENDE (FREE AREA CODE11 numbers telephone Useful ST OURIST 12/14/09 12:59:31 PM Y ORY S ORS

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9 UNDERSTANDING são paulo Taxi How to get around directory By car and taxi With 6.6 million vehicles on the road, it’s not Eyes on the map Guarucoop easy to get around São Paulo. If you rent a car, pay attention to the (at Guarulhos Air- “rodízio” – or rotation – that applies in the expanded city center. port): 2440-7070 One alternative is to take a taxi. There are three kinds: comum Rádio Táxi Ver- (common), especial (special) and rádio-taxis. The latter two are melho e Bran- usually more expensive, but you can request them by phone. co: 3146-4000 By bus 1,335 bus lines serve the city. Use the “Bilhete Único”, sold Táxi Comum at SPTrans booths (in subway stations), a card that saves you mon- Aeroporto de ey. Information is available at sptrans.com.br or by phone at 156. NOROESTE NORDESTE Congonhas: By train and metro. São Paulo has four metro lines. The blue, 5533-6631 green, red and lilac lines run every day from 4:40 a.m. until midnight, Higienópolis LESTE 2 Consolação CENTRO Táxi Comum Ro- and until 1 a.m. on Saturdays – except for the lilac line, which Vila Luz Madalena Centro doviária Tietê: runs only until midnight. Information at metro.sp.gov.br. SUDESTE LESTE 1 Pinheiros Jardins Liberdade Butantã Bela Vista 2221-3779 Itaim OESTE Bibi Brooklin Morumbi Term. Moema Vila Nova Jundiaí 7 V. Galvão Conceição Term. Term. Várzea Paulista Term. Multimodal Term. Aeroporto Intern. Ibirapuera EMTU Emílio Antônio André Franco Montoro Ribas de Souza Term. Taboão Campo Limpo Paulista CECAP Guarulhos CENTRO Vila Olímpia 1 Botujuru Tucuruvi 14 SUL Francisco Morato Parada Inglesa Zezinho Magalhães Baltazar Fidélis J. S. Paulo 13 Franco da Rocha Brasilândia C. C. Ruth Santana Caieiras Cardoso Morro Carandiru Perus Grande 6 J. Primavera V. Aurora Hosp. V. J. Paulo I Portuguesa-Tietê Com.S. Ermelino MiguelJ. Helena-V. PaulistaItaimJ. Paulista Romano MaraEng. ItauaquecetubaManoelAracaré FeioCalmonSuzano Viana Jaraguá Penteado Freguesia Armênia 12 USP Leste V. Clarice do Ó J. Bonifácio 11 Sta. Tiradentes Eng. Goulart JundiapebaBrásMogi CubasEstudantes das Cruzes Pirituba Marina Penha D. Bosco Po Suzano Brás Ferrazá de Vasconcelos Piqueri Palmeiras- Luz Ticoatira Antonio Gianetti Neto Imp. Lapa Água BrancaBarraB. Funda Retiro Penha de França AmadorAmbuitá CimenritaBuenoSanta Rita Leopoldina Júlio Guaianazes 8 S. Bento 3 Prestes Brás Belém TatuapéCarrão PenhaVila MatildeGuilhermina-EsperançaPatriarcaArturCorinthians-Itaquera Alvim Pedro II Bresser-Mooca Jandira Barueri Lapa Aricanduva Itapevi J. SilveiraJ. Belval QuitaúnaOsasco Sé Carapicuiba Ceasa Domingos Eng. Cardoso Antônio João EMTU Palmeiras- A. Guilherme Giorgi Sta. Terezinha Com. SampaioPres. Altino de Moraes Barra Funda República Liberdade Franco V. Formosa Sagrado Coração Gen. MigulVilla-Lobos-Jaguaré Costa V. Pacaembu Mal. Sta.Deodoro CecíliaAnhangabaú Madalena Angélica Mooca Água Cid. Universitária Bela 13 de V. Ema SUL Higien.- Vista Maio S. Joaquim Branca Sumaré Mackenzie Ipiranga Paulista V. Prudente V. SôniaS. Paulo-Pinheiros Clínicas Vergueiro 4 Morumbi Consolação Oratório Hebraica-Rebouças Paraíso Tamanduateí 2 Cid. Jardim S. Caetano Faria Lima Ana Rosa Sacomã Oscar Freire Utinga V. Olímpia Brigadeiro Chácara Alto do Frad. Coutinho Pref. Saladino Sônia Maria Berrini Trianon-Masp Klabin Ipiranga São Mateus EMTU V.Mariana EMTU Morumbi Água Santos-Imigrantes EspraiadaIbirapuera Sta. Cruz Pref. Celso Daniel-Santo André EMTU EMTU Granja Brooklin- Santo André Lgo. Capuava Julieta TrezeCampo Belo Pça. da Árvore 5 Moema Saúde Mauá Borba S. Judas Guapituba Adolfo Gato SantoSocorro Amaro Vila Clementino Conceição Ribeirão Pires Capão CampoRedondoVila dasLimpo Belezas PinheiroAlto da Giovanni GronchiJurubatuba Hosp. Serv.Aerop. Público Intern. Jabaquara Rio Grande da Serra Boa Vista de Congonhas EMTU 10 Autódromo S. Paulo S. Bernardo Primavera-Interlagos MAPAS: MARTINI MAPAS:

Diadema Ferrazópolis Grajaú EMTU © 9 Piraporinha

Map of São Tourism by metro Paulo’s metro and Turismetrô organizes guided trips to tourist attractions in São train lines Paulo. The trips depart every Saturday and Sunday at 9 a.m. and 2 p.m. Arrive at the Sé station beforehand, or reserve in advance by calling 2958-3714. Information: spturis.com/turismetro.

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4.Entenda SP_INGLES_FABIOFinal.indd 10 12/14/09 12:59:53 PM Eyes on the map Find your bearings and save time by locating the city’s main attractions

NORTH WEST NORTH EAST

Higienópolis EAST 2 Consolação DOWNTOWN Vila Luz Madalena 1 Centro SOUTH 4 2 EAST 1 Pinheiros Jardins Liberdade EAST Butantã Bela Vista Itaim 3 WEST Bibi Brooklin Morumbi Term. Moema Vila Nova Jundiaí 7 V. Galvão 5 Conceição Term. Term. Várzea Paulista Term. Multimodal Term. Aeroporto Intern. Ibirapuera EMTU Emílio Antônio André Franco Montoro Ribas de Souza Term. Taboão Campo Limpo Paulista CECAP Guarulhos SOUTH Vila Olímpia 1 Botujuru Tucuruvi 14 CENTRE Francisco Morato Parada Inglesa Zezinho Magalhães Baltazar Fidélis J. S. Paulo 13 Franco da Rocha Brasilândia C. C. Ruth Santana Caieiras Cardoso Morro Carandiru Perus Grande São Paulo covers 1.5 million square kilometers and is 6 J. Primavera V. Aurora Hosp. V. J. Paulo I Portuguesa-Tietê Com.S. Ermelino MiguelJ. Helena-V. PaulistaItaimJ. Paulista Romano MaraEng. ItauaquecetubaManoelAracaré FeioCalmonSuzano Viana Jaraguá Penteado Freguesia Armênia 12 divided into nine regions. Most of the attractions USP Leste V. Clarice do Ó J. Bonifácio 11 Sta. Tiradentes Eng. Goulart JundiapebaBrásMogi CubasEstudantes das Cruzes Pirituba Marina Penha D. Bosco Po Suzano and tourist highlights are in Centro or the following Brás Ferrazá de Vasconcelos Piqueri Palmeiras- Luz Ticoatira Antonio Gianetti Neto Imp. Lapa Água BrancaBarraB. Funda Retiro Penha de França zones: Centro-Sul (South Central), Oeste (West) and AmadorAmbuitá CimenritaBuenoSanta Rita Leopoldina Júlio Guaianazes 8 S. Bento 3 Prestes Brás Belém TatuapéCarrão PenhaVila MatildeGuilhermina-EsperançaPatriarcaArturCorinthians-Itaquera Alvim Pedro II Bresser-Mooca Jandira Barueri Lapa Aricanduva Sul (South). In this guide you’ll find suggestions for Itapevi J. SilveiraJ. Belval QuitaúnaOsasco Sé Carapicuiba Ceasa Domingos Eng. Cardoso Antônio João EMTU Palmeiras- A. Guilherme Giorgi Sta. Terezinha Com. SampaioPres. Altino de Moraes Barra Funda República Liberdade Franco V. Formosa Sagrado Coração Gen. MigulVilla-Lobos-Jaguaré Costa V. Pacaembu Mal. Sta.Deodoro CecíliaAnhangabaú lodging, nightclubs, bars and shopping in the following Madalena Angélica Mooca Água Cid. Universitária Bela 13 de V. Ema SOUTH Higien.- Vista Maio S. Joaquim Branca Sumaré Mackenzie Ipiranga neighborhoods: Paulista V. Prudente V. SôniaS. Paulo-Pinheiros Clínicas Vergueiro 4 Morumbi Consolação Oratório Hebraica-Rebouças Paraíso Tamanduateí 2 Cid. Jardim S. Caetano Faria Lima Ana Rosa Sacomã 1 Oscar Freire Utinga Avenida Paulista, Jardins, Consolação and V. Olímpia Brigadeiro Chácara Alto do Frad. Coutinho Pref. Saladino Sônia Maria Berrini Trianon-Masp Klabin Ipiranga São Mateus EMTU V.Mariana EMTU Morumbi Água Santos-Imigrantes Higienópolis The financial and cultural center of the city. EspraiadaIbirapuera Sta. Cruz Pref. Celso Daniel-Santo André EMTU EMTU Granja Brooklin- Santo André Lgo. Capuava 2 Julieta TrezeCampo Belo Pça. da Árvore Centro, Liberdade, Luz and Bela Vista The 5 Moema Saúde Mauá Borba S. Judas Guapituba Adolfo Gato streets of these neighborhoods tell the history of São SantoSocorro Amaro Vila Clementino Conceição Ribeirão Pires Capão CampoRedondoVila dasLimpo Belezas PinheiroAlto da Giovanni GronchiJurubatuba Hosp. Serv.Aerop. Público Intern. Jabaquara Rio Grande da Serra Boa Vista de Congonhas EMTU 10 Paulo, from architecture to immigration. Autódromo S. Paulo S. Bernardo Primavera-Interlagos 3 MAPAS: MARTINI MAPAS: Ibirapuera, Moema and Vila Nova Conceição

Diadema Ferrazópolis Grajaú EMTU © 9 Piraporinha Where you’ll find the city’s biggest park, as well as various museums. 4 Vila Madalena, Pinheiros and Butantã Bars and cool shops are what you’ll find in this hip area. 5 Vila Olímpia, Itaim Bibi, Brooklin and Morumbi The main region for luxury hotels and sophisticated nightlife.

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5.DIAS_INGLES_FABIOFinal.indd 14 A day of Sao Paulo Beast: ahitin Beauty andthe culture the bestofBrazilianartsscene and museumsofSãoPaulo reveals A tripthroughthecinemas, theaters 12/14/09 1:29:49 PM

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5.DIAS_INGLES_FABIOFinal.indd 16 kilometers have countless cultural op- cultural countless have kilometers pedestrian-friendly 2.8 Its art. of day You can’t leave Avenida Paulista out of a Afternoon according toRestaurantMagazine . world, the of restaurants best 50 the among eatery Brazilian only the being niques, has landed D.O.M. the honor of tech- cooking contemporary with ents Alex Atala, who uses Brazilian ingredi- 0761). The creations of ballyhooed chef (R. Barão de Capanema, 549, tel. 3088- Museu doFutebol: a d 16

S o ã y P of cul o l u a G ture e d i u audiovisual exhibitsthatrecountthehistoryofBraziliansoccer

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America. It holds works by Vincent van van Vincent by works holds It America. Latin in span free biggest the is story first absent Its Bardi. Bo Lina by signed de- building-on-stilts the 3251-5644), tel. 1578, Paulista,(Av. Masp – Paulo blocks away is the few a Just titles. million three almost carrying bookstore 3170-4033),a (tel. 4400), and the gigantic called space the building where you’ll find the gallery Conjunto Nacional the at stop a make with, start To tions. (tel. 3321- (tel. Cultural Caixa Museu de Arte de São cidadedesaopaulo.com (Av. Paulista, 2 073), Livraria Cultura 12/14/09 1:30:29 PM

© m á r i o r o d r i g u e s © m á r i o r o d r i g u e s 5.DIAS_INGLES_FABIOFinal.indd 17 Jun Sakamoto Jun is spots best one of São Paulo’s passions. One of the good choice for dinner is Japanese food, A 3287-3529). tel. 900, Paulista,(Av. on tap at the 2846-6060). If you prefer, look up what’s tel. 411, Antônio, Luís Brigadeiro tel. 3289-2358) or the 209, Ingleses, dos (R. theater Escobar can find a good play at either the arts and understands a bit of Portuguese dramatic the appreciates who Anyone Evening from theeraofcoffeebarons. remaining still mansions few the of one in housed 3258-6986), tel. 37, Paulista, the of architecture lista, 149, tel. 2168-1777) or admire the by together put still time, check out the good exhibitions there’s If visit. your for hours two least Renoir, guste at aside set others: among Pierre-Au- and Portinari Cândido Gogh, cidadedesaopaulo.com Reserva Cultural cinema (Av.Pau - Cultural Itaú (Av. Rosas das Casa Abril theater (Av. (R. Lisboa, Lisboa, (R. Ruth Ruth

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5.DIAS_INGLES_FABIOFinal.indd 18 A day famous dishes windows and stained-glass Mercado Municipal: downtown of Centro avenues streets and through the past bywalking the metropolis’s Learn about 12/14/09 1:31:23 PM

© a n t o n i o m i l e n a downtown 5.DIAS_INGLES_FABIOFinal.indd 19 © a n t o n i o m i l e n a cidadedesaopaulo.com ticket thatallowsaccesstoboththesubwayandbussystem. a Único, Bilhete the using worth also it’s but – foot on region the agents trained to assist locals and tourists. It’s possible to see much of uniformed Caretakers”), (“Downtown Centro do Zeladores the of one for Look church? historic a to get to how sure not or sidestreet a on Lost deals. history,shopping for and looking culture, tourists for trips facilitating and encouraging Centro, no Turismo like projects includes region has recently gone through a intense revitalization process, which The day. every Paulo São downtown through pass people of Millions cially founded São Paulo in 1554. That’s offi- Jesuits the where spot the 6899), legio (Pça. Pátio do Colégio, 2, tel. 3105- Co- do Pateo the reach you’ll Square) (Cathedral Sé da Praça the crossing By Tibiriçá. chieftain indigenous the Jesuit priest Bartolomeu de Gusmão and the like figures historic of remains mortal the housing crypt the to access allows tour guided The mosaics. style the church, you’ll admire the Byzantine- Sé, unnumbered, tel. 3107-6832). Inside Catedral Metropolitana da Sé (Pça. da the from across located zero, ground city’s the visit to ready be You’ll milk. little a with coffee for term the gado”, “pin- a or – coffee of cup small a and chapa”) na (“pão butter with bread ed the day like a typical local ask for toast- the Sé metro station. If you want to start near right is and city the in oldest the is 1872, 3101-5667),since tel. around 150, Mendes, João (Pça. Tereza Santa ting at least one of its delicious bakeries. You can’tleaveSãoPaulo withoutvisi- Morning

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5.DIAS_INGLES_FABIOFinal.indd 20 photo equipment of electronics, games, video and Rua SantaIfigênia:astreetfull like music, take a detour to the Praça da Ifigênia, full of electronics stores. If you minute walk will take you to fifteen A prices. tempting with stores agglomeration of clothing and accessory thing. Rua José Paulino is famous for its any- buying without neighborhood tiro impossible to head through the Bom Re- it find you’ll since savings, the welcome You’ll prices. reasonable at plant) egg- and beef potatoes, of (made saka mous- and mutton roast like delicacies 3223-4386). The Greek restaurant serves lunch at for stop streets, shopping city’s the on Before setting out to spend the afternoon Afternoon open 24hours. it’s fret: don’t morning, the in church name. If you don’t have time to visit the the explaining thus – hanged being before blessing a received slaves where a d 20

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5.DIAS_INGLES_FABIOFinal.indd 22 A day metropolitan area tropical forestsinany one ofthelargest Parque daCantareira: outdoors of greenspaceinthecity Cantareira, there’s nolack like Ibirapueraand Undeserved. Withparks a concretejungle? São Paulo’s reputationas 12/14/09 1:34:31 PM

e d u a r d o b a r c e l l o s MAM, attheParque Ibirapuera:worksofartsurrounded by agardenofsculptures cidadedesaopaulo.com areas whereyoucanhaveasnackormealclosetoMotherNature. outdoor with restaurants and bars numerous are there thermore, for 21% of the 1.5 million square kilometers in the metropolis. Fur- and preservation areas. To give you some idea, green space accounts reserves natural enormous includingcity, the throughout scattered shortage of a green is is an exaggeration. there There are that more than say sixty parks to but buildings, big of lack no there’s that here you’ll encounter nothing but concrete in every direction. It’s true If you’ve never been to São Paulo, you might think that once you get (Av. Pedro Álvares Cabral, unnumbered), Ibirapuera Parque of 3 Gate from ters holidays. The restaurant is just 400 me- and weekends on breakfast natural tel. 5051-3376), which serves a healthy, 240, Inhambu, (R. Parque no Pé at is door day full of walking. Your first stop and comfortable footwear for this out- Wear light, comfortable clothing, a cap, Morning © S o ã the other attractions the park has to has park the attractions other the picnic by the lake, head toward some of a having or trails biking and running the along walking After sprouted. are streets city the beautify day some will where seedlings of trees and plants that at Viveiro Manequinho Lopes, a nursery colossus meter square million 1.6 this loved recreational areas. Begin exploring be- most Paulistanos’ local the of one P o l u a G e d i u

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d i v u l g a ç ã o – and the restaurant Zone North city’s the – Norte Zona the to head setting, outdoor an in lunch For Afternoon try’s topfashionevent. - coun the Week, Fashion Paulo São of January and July is home to the runways the at you’re visiting during exhibition season the Museu de Arte Moderna – MAM the include stops obligatory offer.The © tropical large a to 2203-0115)home is tel. 799, 1 Horto, do (R. Cantareira da nearby The woods? the through walk to Want dishes. hot and salads depot, it serves a wide-ranging buffet of demolition former a of depths the in up Set Cantareira. da Serra at hills the into Santa Inês, 3 000, tel. 4485-4195), tucked a d 24 population Brazil’s black memories of recalling the Afro Brasil: Museu

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5.DIAS_INGLES_FABIOFinal.indd 26 A day of American artists from BrazilianandLatin the complexhousesworks Memorial daAméricaLatina: f will delightartlovers of newtwists, andwonderfulexhibitions Elegant architecture,museumsfull ine arts 12/15/09 9:28:55 PM

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S o ã f e r n a n d o m o r a e s cltrs y rnh rit Auguste artist French by sculptures 12 including – collection 5,000-work a with museum a into transformed Municipal and the Teatro Municipal) was Mercado the for responsible also was (who Azevedo de Ramos architect the tel. 3324-1000). The building designed by unnumbered, Luz, da (Pça. museum art the is street the Café Pelé: of soccer, adornthewalls © P o l u a G photos ofPelé, theking e d i u

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5.DIAS_INGLES_FABIOFinal.indd 28 On world. the in candelabrums of lection col- second-biggest the them, among – display on works thousand one than more find you’ll where 3326-1373), tel. 676, Tiradentes, (Av. Sacra Arte Near the Pinacoteca is the is Pinacoteca the Near Afternoon after famousartists. named dishes the among Choose Luz. the park, oldest city’s the of the in there right lunch Have light. natural with filled atrium an in installed Rodin, Pinacoteca: themuseumhasanicerestaurantwithviewofpark a d 28

Café Pinacoteca, which offers a view Vila dos dos Vila the by stop out, way the S o ã y P of finearts o l u a G e d i u

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12/14/09 1:40:25 PM © m a r c e l o d e a n d r a d e -

Latina Latina the and Funda Barra to head and Tiradentes Estação at metro the take to is option Another intact. left been have stations train the houses that housed the laborers who built English-style the status: landmark its by protected area an Mauá), (R. Ingleses exhibitions scheduled. exhibitions scheduled. or concerts are there if see to calendar their Check America. Latin of shape from which flows a trickle of blood in the statue, hand the icons: Paulo’s São of Oscar Niemeyer, the complex houses one drade, 644, tel. 3823-4600). Designed by (Av. Auro Soares de Moura An Moura de Soares Auro (Av. Memorial da América América da Memorial -

5.DIAS_INGLES_FABIOFinal.indd 29 most visitedattractionsintown Museu daLínguaPortuguesa: oneofthe cidadedesaopaulo.com

S b i a p a r r e i r a s o ã © shows onanintimatestage. tel. 3052-0547) puts on popular music 190, Lisboa, Maria José (R. Francisca the art, of dose more one in take to strength the have still you If Klint. Gustav a of replica perfect a as well as Segall, Lasar and Volpi fredo Al- from works original appreciating tridge with truffle risotto, you’re also par- boneless the tasting you’re As (R. Tavares Cabral, 119, tel. 3816-0592). the clear: is choice the artwork, of company the in dine to want who those For acoustics. impeccable its and beauty its both for city the in music erudite become the most important temple of the Estação Júlio Prestes, the hall has in Housed downtown. back head to time it’s out: miss don’t 3223-3966), Paulo If it’s a concert night at the Evening P o l u a (Pça. Júlio Prestes, unnumbered, G e d i u Vecchio TorinoVecchio

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Instituto Tomie Otake: an original building f l á v i o

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5.DIAS_INGLES_FABIOFinal.indd 30 12/14/09 1:41:33 PM Like the great cities it takes after, such as New York, London and Paris, São Paulo is synonymous with innovation, trendiness and style. Whether it’s in fashion, food or culture, this city sets the course for new movements and conventions in Brazil. Neighborhoo- trendyday ds like Vila Madalena, Jardins and the revitalized area around Rua Augusta are poles of innovation that attract Brazilian and foreign tourists. This next tour features stores, restaurants, bars and nightclubs that will make you feel like you’re at the center of the world and completely in tune with the latest trends.

Morning For breakfast with a Parisian touch, go to the Pain de France bakery (R. Cônego Eugênio Leite, 1156, tel. 3812-2649), fa- med for its delicious chocolate éclairs and almond croissants. From there, head down to Vila Madalena and leisurely stroll through streets like Harmonia, As- picuelta, Fidalga and Wisard. You’ll come across dozens of fashionable stores, young artists’ ateliers, showrooms dis- playing the work of independent fashion designers, and much more. It’ll be tough to escape without a few shopping bags in hand. Afterwards, head for the Insti- tuto Tomie Ohtake (Av. Brig. Faria Lima, b e n i c c h i o 201, tel. 2245-1900), a truly original

building of interesting shapes and pink r i c a r d o

and black windows. In addition to che- © Ritz: a New York-style diner cking out the excellent exhibitions that are on display, you can take advantage of the institute’s pleasant restaurant. Ritz (Al. Franca, 1088, 3062-5830), in Jardins. The diner attracts a hip crowd Afternoon that stops by for a sandwich or one of v e l o s o If you’d prefer a change of setting, the daily specials posted on a chalk- f l á v i o

cidadedesaopaulo.com Sã o Pa u l o Gu i d e St a y a n o t h e r d a y 31

5.DIAS_INGLES_FABIOFinal.indd 31 12/14/09 1:41:59 PM 5.DIAS_INGLES_FABIOFinal.indd 32 glass walls dishes and restaurant festivals, mostofthemwithsubtitles. film international from titles winning prize- including mainstream, the side out- films find to easy it’s 3287-3529), (Av. Cultural tel. Paulista,Reserva 900, or 3258-4092) tel. 2423, Consolação, 3087-0500), ther it’s playing at the area’s main cinemas. Whe- Before the afternoon ends, check what’s delicacy. Brazilian a enjoy and little a out of the oven. It's your chance to relax piping-hot Brazilian cheesebread comes of batch fresh a minutes, 15 every re ddock Lobo, 1408, tel. 3088-3087), whe- chance to stop at fashion. When you leave, don’t miss your shops to cutting-edge names in Brazilian has 110 stores – from good second-hand fashion and electronic music. The gallery what’s new – and what’s alternative – in anyone who wants to get up to speed on for stop obligatory an 3082-7860), tel. the a trendy 32 is known famous for its

Galeria Ouro Fino Spot: S o ã the CineSesc (R. Augusta, 2075, tel. P o l u a (R. da da (R. Artes Belas HSBC da G y Pão de Queijo (R. Ha- e d i u (R. Augusta, 2690,

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© f e r n a n d o m o r a e s and the new Alley Club ds in rock or pop, head to Barra Funda, dancing to the sound of the latest tren- have in mind is to finish off the evening you what ParqueIf of Ibirapuera. view privileged a has which Unique, hotel hot the of bar penthouse the 4702), cidadedesaopaulo.com (R. Barra Fun- S o ã chard, 421). the Água Branca, is another hot nightspot, in Nearby, circuit. club international the of standards the to up live which Brigadeiro Galvão, 871, tel. 3666-8971), 3666-0611)tel. 1066,and da, P o l u a (R. Dona Germaine Bur- Germaine Dona (R. Club Neu G e d i u

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5.DIAS_INGLES_FABIOFinal.indd 34 very happy make tourists shopping can and bargain a lot.Freeshows rather not spend who would welcomes those São Paulo also inexpensive An Banco doBrasil: Centro Cultural day exhibitions great free 12/14/09 1:45:03 PM

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© b i a p a r r e i r a s 5.DIAS_INGLES_FABIOFinal.indd 36 feeling a financial pinch. souvenirsfor family and friends without stores. It’s the ideal place to pick up someRua 25 de março, a street full of bargain Paulo. Before leaving Centro, and headadmire athrough really beautiful view of tower Sãothe of top the to climb to charge no there’s weekdays, On images. card city’spost- the of one is and bank funct spa building, it was the home to the de- Bane - the as known Better 3249-7466). Arantes the is past financial the to connected building Another the building is a good photo opportunity. exhibitions.Beyond that,theinterior of Rua 25deMarço:astreetfullofbargainswhereyoucanpickupsome souvenirs an INEXPENSIVE 36

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d i v u l g a ç ã o (Av.Paulista,lista 119, 3179-3700),tel. at ones the are frequented most The priced. reasonably or free are that which also put on shows and exhibitions various the at on going is what out check to is for the masses. Another recommendation lineup, with theater and concerts priced 3146-7405 e 3146-7406) have a varied Sesi do Teatro the and 3397-4002) tel. 1000, gueiro, the Bothofferings. culturalcheapestcity’s the of advantage take to easier even becomes it down, goes sun the After Evening vory pastries. sa- namesake the of versions dozen two 557, tel. 5579-5330) and choose among Empada da Rancho (R. Sena to Madureira, walk minute ten a just it’s snack, quick a get to want you If government. the modernist houses landmarked by the of some admire out, way the On Brazil. cidadedesaopaulo.com © Centro Cultural São PauloSão Cultural Centro Ver(R. - units (www.sescsp.org.br), units Sesc (Av.Paulista, 1313, tels. Pau - S o ã m a r i o r o d r i g u e s prika andmushroomsauce. pasta dishes like mezzaluna di bufala with pa- creative have They two. serve always dishes 5571-9839),the tel. 56, Vila Mariana At the city.theably-priced cantinasinItalian choose among night, the varied, always reason- the out close To 3871-7700). and 3000) © inexpensive disheslikefatte restaurant hastraditionaland Tenda doNilo:theMiddleEastern P o l u a Innominato Osteria G e d i u (R. Clélia, 93, tel. tel. 93, Clélia, (R. Pompeia (R. Pelotas, 141, tel. 5080-

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5.DIAS_INGLES_FABIOFinal.indd 38 A sophisticated the soundsofjazz accompanied by intimate nightcap Baretto: foran day of famednightclubs designer labelsandoutposts shops frominternational consumption inBrazil,with center ofluxury Today, SãoPaulo isthe 12/14/09 1:47:04 PM

© g u s t a v o l o u r e n ç ã o sophisticated of famednightclubs designer labelsandoutposts shops frominternational consumption inBrazil,with center ofluxury Today, SãoPaulo isthe 5.DIAS_INGLES_FABIOFinal.indd 39 © g u s t a v o l o u r e n ç ã o cidadedesaopaulo.com and NewYork andpackedeverydayof theweek. Ibiza in consecrated clubs in night the away partying then and this, city.All the of restaurants elegant most the in meals and shopping no preset limit. It includes a flight with panoramic city views, lots of This sophisticated itinerary is ideal for anyone with a credit card with Nações Unidas and Brigadeiro Faria Lima Avenues, and also in Jardins. of Brazil to shop for international designer labels in the area around Paulo. It’s an obligatory stop for high society São visiting versatile from by other played parts role another yet is luxury of city a Being hotel is close to one of the newest the of one to close is hotel The options. gourmet and high-fiber items, including low-fat, high-energy, 400 than more among choose can you 2845-0000), tel. 12901, Unidas, the tel. At style than breakfast at a five-star ho- in day your start to way better No Morning Hilton Morumbi Sol & Sombra, a restaurant at (Av. das Nações S o ã luxury and products from brands like brands from products and luxury pure of meters square 20,000 its Petroni Jr., 1089, tel. 4003-4132), with is Pinheiros ginal gio Armani. On the other side of Mar- designer labels like Hermès and Gior- features mall the 2008, in Opened 3552-1000). tel. 12000, Castro, de (Av.Magalhães Jardim Cidade ping temples of luxury consumption, P o l u a G e d i u

S y a t (Av. Roque(Av. Daslu

r e h t o n a famous brands of pureluxury Daslu: 20,000 square meters and products from various

y a d 12/14/09 1:47:25 PM - Shop

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cafes in the city, among them city,among the in cafes area also has some of the most elegant dozens of coveted designer labels. The the with Avenue Fifth on you’re like feel you’ll where Street, Freire Oscar of sidewalks the walking worth also mall – and one of the most visited. It’s 3816-6116), the city’s oldest shopping temi directly from lunch to headAlternatively, planes. engined twin- in are 2221-9100),tours tel. Olavo Fontoura, 650, Campo de Marte, the you can schedule a helicopter trip; at 5090-9000), tel. unnumbered, Luís, porto de Congonhas (Av. Washington (Av. Paulo São de Aeroclube (Av. Brig. Faria Lima, 2232, tel. 2232, Lima, Faria (Av.Brig. cidadedesaopaulo.com Santo Grão:serving coffee fromvarious parts oftheworld Shopping Igua- 12/14/09 1:47:53 PM Santo

© e v e l s o n d e f r e i t a s © e v e l s o n d e f r e i t a s 5.DIAS_INGLES_FABIOFinal.indd 41 the city by city the of best the considered was and sine name, which specializes in Italian cui- same the of restaurant the in Start 3896-4000). tel. 88, Fasano, Vitório hotel the to head case, that’sthe If spot. one just in evening Some may prefer to spend their entire Evening bath oils. aromatic and massagens treatments, hydration with body and mind relax Mofarrej (Al. Santos, tel. 3146-5900), Tivoli hotel the in located Elements, like re-energizing in elegance. At nothing there’s evening, the for out best baristas in town. Before heading ious parts of the world prepared by the 3082-9969), serving coffee from var- tel. 413, Freire, Oscar (R. Grão treatments andaromaticbathoils Spa Elements:relaxwithhydration cidadedesaopaulo.com . For an 2010For Brasil . Guia (R. Fasano Spa

S m a r i o r o d r i g u e s o ã © m a r i o r o d r i g u e s © music DJsintheworld. electronic best the of some features which2189-3700), 829, genthaler, to head there, in get can’t you If famous. and rich the with packed always 2769-2003), tel. 289, Saraiva, Gumercindo (R. phant club York New the of post popular addresses is the Brazilian out- dance the night away, one of the most to go sounds of jazz, just switch rooms and intimate nightcap accompanied by the P o l u a . If you’re itching to itching you’re If Baretto. G e d i u

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5.DIAS_INGLES_FABIOFinal.indd 42 A day with the family for them activities interactive find fun and children will traveling with Anyone São Paulo: for children who Zoológico de love animals 12/14/09 1:48:34 PM

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5.DIAS_INGLES_FABIOFinal.indd 44 © divulgaçnao drops. If the kids prefer a calmer activity, vertical and coasters roller including ditional park has dozens of attractions, 2244-7529), on Marginal Tietê. The tra- tel. 20, Falcão, Gomes José (R. center is stop next the rush, adrenaline an of search in those For preferences. the next step will depend on the gang’s lunch, After neighborhood. Pinheiros and turtles – all this in the heart of the the trees that surround a lake full of fish than 600 square meters of trails throughmore has restaurant The 3034-6251). tel. 601, Araújo, de Ferreira (R. Cecília and journeysthroughhistory Catavento Cultural:biologicaltopics a day 44

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© a l e x a n d r e b at t i b u g l i © a l e x a n d r e b at t i b u g l i 5.DIAS_INGLES_FABIOFinal.indd 45 amidst an area of 824 529 square me- square 529 824 of area an amidst out spread species 3,200 than more with format, zoo in classical a has 1957, opened former, tel. The 6338, 2336-2131). Cursino, do (Av. Safári 4241,5073-0811)fano, tel. the or ológico de São Paulo (Av. Miguel Esté- the to visit a love will animals of Brazil. And those in who can’t get enough aquarium biggest the it’s species, 2273-5500). tel. Paulo São de pleasant outing is a visit to the originality.Another with presented all journeys through geography and history, and principles physics topics, logical bio- oddities, space combines museum the Palácio das Indústrias, the interactive in 2009 in 3315-0051). Opened tel. II, choose cidadedesaopaulo.com Catavento Cultural (Pq. D. Pedro (Rua Huet Bacelar,407,Huet (Rua With more than 200 200 than more With Aquário Aquário Zoo Zo-

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5.DIAS_INGLES_FABIOFinal.indd 46 Saturday A perfect and enjoythecity’s nightlife antiques fairs, takeextendedwalks suggestion: takeadvantageof Saturday inthecity, here’s a For thosewhocanspend Calixto: antiquesfair and decorativeitens with vinylrecords Praça Benedito 12/15/09 9:35:11 PM

© b i a p a r r e i r a s saturday 5.DIAS_INGLES_FABIOFinal.indd 47 © b i a p a r r e i r a s cidadedesaopaulo.com head homewiththeimageofacitythatlivessolelytowork... to hard-pressed be you’d that, like Saturday a After dawn. until dancing and nightspot a choosing of matter a just it’s that, After city.the in bars neighborhood many the of one in beer a have here is to take long walks, appreciate the wares at antiques fairs or enjoyed at a leisurely pace. Forget about waking up early: the idea be can plans day’s the and atmosphere, relaxed more a to cedes Paulo São of pace frenetic the weekends, On Friday. through day Forget the rat race you’ve witnessed in the city streets from Mon- able clothingandaccessories. fashion- sell that nearby stands and stores the including not that’s And tastes. all for objects old and items ket. There are vinyl records, decorative fair, which has the feel of a flea mar- Pinheiros, and get lost in its antiques (Pça. Benedito Benedito (Pça. Mineiro Consulado the into head time, the away while and down to sit prefer If you’d soup. everything from fried pastéis to bean sell that square the around stands are there hungry, get you When Afternoon to head attitude, commitment-free the with to have a long, lazy meal. To continue and sweets is an irresistible invitation fruit cuts, cold breads, of buffet sive exten- The choice. good a is Moema, in 5094-0550), tel. 1301, Canário, – breakfast cal: wake up late and have a leisurely For a perfect Saturday, make like a lo- Morning Praça Benedito Calixto Benedito Praça (R. Chocolat et Pain , in , S o ã

to havealong,lazymeal is anirresistibleinvitation cold cuts, fruitandsweets extensive buffetofbreads, Pain etChocolat:the m a r i o r o d r i g u e s the menu. If your plans are to keep keep to are plans your If menu. the on cachaça of kinds 80 the of one or fried cassava, order a cold beer or balls rice your accompany To state. best of the cuisine from Minas Gerais thetry and 3064-3882) 74, Calixto, © P o l u a G e d i u

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5.DIAS_INGLES_FABIOFinal.indd 48 and importedbooks. Brazilian of lots find can you where dique Coutinho, 915, tel. 3814-5811), of pace, visit beer selection of the city. For a change 3031-2921), the bar with the greatest to of European beer can cross the street Fans Brazil. throughout made brews artisanal in specializes 3031-2888) Anhan stops: perfect two has picuelta in São Paulo. For beer lovers, Rua As- bars best the of some has Madalena nearby,place: right the in you’re Vila going, conversation and drinking the feel andasophisticatedatmosphere Sub Astor:thebarhasaProhibition-era a perfect 48 Melograno (R. Aspicuelta, 436, tel.

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© m a r i o r o d r i g u e s © m a r i o r o d r i g u e s 5.DIAS_INGLES_FABIOFinal.indd 49 feeling. It’s in the area known as known area the in It’s feeling. bar-nighclub sophisticated same 461,Cintra, 2628-8707)tel. thehas you in, don’t panic: let doesn’t hostess the year.If last visited Madonna after famous came be- which telephone), no 97, Anes, the to go dinner,After bread. pita in up rolled meats grilled Turkish in specializing restaurant pleasant a 3774-1790), Bar the is option Another to according city the in hamburger best the to home 3078-2965),tel. 568, Ferraz, Mário for a sandwich at PJ Clarke’s (R. Dr. stop nightclubs, of dozens city’s the of one in night the spending Before Evening cidadedesaopaulo.com (R. Francisco Leitão, 282, tel. 282, Leitão, Francisco (R. (R. Álvaro Álvaro (R. Secreto Bar Guia Brasil 2010Brasil . Guia Sonique (R. Bela Pita-Kebab Pita-Kebab S o ã until the sun comes up, comes sun the until bar to bar. If your plans are to dance from hopping there around wander São Paulo love to natives nightclubs. areas of the city filled with bars and hottest the of one Augusta, Baixo sophisticated atmosphere should should visit atmosphere sophisticated prefer elaborate cocktails and a more DJs. hottest the in brings usually club the option: good a is (R. Barra Funda, 969, tel. 3661-1500) Capone’s Chicago. Al in speakeasies the of feel remniscent Prohibition-era a has bar the 3815-1364). In the basement of Astor, electronic scene hottest DJsofthe usually bringsinthe Clash Club:theclub P o l u a Sub Astor Sub G e d i u

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© d i v u l g a ç ã o 5.DIAS_INGLES_FABIOFinal.indd 50 A perfect S unday trip toLiberdade and ashopping Gregorian chants mass featuring including a different stops, try outafew a goodtimeto for thelocalsis The dayofrest Viaduto doChá:onSundays, the streetsofCentroare empty andcalm 12/15/09 9:19:54 PM

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© j a i r m a g r i 5.DIAS_INGLES_FABIOFinal.indd 52 traditional antiques fair going on. An- on. going fair antiques traditional a there’s where 3251-5644), tel. 1578, the beneath space open-air the to go and station Masp on Sundays. Get off the train at Trianon- place take only that fairs street the of back on the metro on your way to some Return to the São Bento station and get Afternoon stained glasswindowsofthemarket. beautiful the in take to opportunity tables up there allows you an unrushed the of one at Sitting sandwich. della morta- traditional a for Mané do Bar Hocca Bar for a codfish pastel, or in the tasting. If you’re still hungry, stop in the cheeses and olives that are there for the and delight in the wide variety of fruits, (R. da Cantareira, 306, tel. 3313-1326) antiques fair a perfect 52 traditional Masp: on

going on Sundays, there's a S o ã P o l u a sunda G e d i u (Av.Paulista, Masp

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Santos, 2233,tel.3069-2233). the or 2846-6060) 411,Antônio, tel. Luís Brig. (Av. Abril the at schedule the into look thing, your more is variety theatrical the of play a If stadium. charming the it’s a great opportunity to make a trip to beforehand if there’s a match, and if so, out Find 3663-3848). tel. unnumbered, Estádio Pacaembu (Pça. Charles Miller, the is there from far Not gras. foie in specializes that Higienópolis in taurant 683, 3826-5409), a famous French res- Bahia, (R. Jacquin Erick Brasserie La to head lunch, late a For craftwork. or ingredients foods, Korean and Chinese Japanese, find you’ll where borhood, neigh - Paulo’sAsian São in Liberdade, the at fair delightful the for other option is to go to Liberdade station cidadedesaopaulo.com (Al. Renaissance Praça da da Praça 12/14/09 1:53:54 PM Teatro

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S STEFAN ZANDER o ã © table traditionalblackbeansoup. unforget- the and appetizers delicious beer, draft well-pulled by companied off the night with good conversation ac- and others in the bohemian crowd finish artists where That’sPaulo tradition. São 3813-9226) in Vila Madalena is another – table bar a evening in a relaxed atmosphere – i.e. at the off finishing include plans your If tomatoes and other first-rate ingredients. Italian in covered pies round the try to enjoyable most the of one is Moema in scattered around the city, but the original 125, tel. 5561-0905) has many locations The pizza. crust old São Paulo tradition: enjoying a thin- After soccer or the theater, embark on an Evening P o l u a G e d i u (R. Fidalga, 254, tel. tel. 254, Fidalga, (R. Filial

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6.BAIRROS_INGLES_FABIOFinal.indd 54 village withstoresandarestaurant O Velhão/As Véia:acharming,rustic t 12/14/09 2:00:24 PM

c a r l o s b e s s a ©

neighborhoods

Essential © c a r l o s b e s s a 6.BAIRROS_INGLES_FABIOFinal.indd 55 neighborhoods find if you’re willing to travel beyond the city’s well-trodden central axis. central well-troddencity’s the travelbeyond to you’rewilling if find JardimCidade Shopping finally,And mall. thereattractionsare theyou’ll That’s where you’ll find two temples to luxury consumption: Daslu and the in the region comprising Vila Olímpia, Itaim Bibi, Brooklin and Morumbi. beautiful bookstores. Sophisticated nightlife is among the biggest attractions and bars jam-packed designers, fashion trendy from shops for known are Middle Eastern food to steakhouses. Vila Madalena, Pinheiros and Butantã area’sthe variedrestaurants, whichfrom range haveof also one in meal a Ibirapuera, Moema, Vila MarianaandVila Nova Conceição, but you can around region the in attraction biggest the are Vast spaces Março. green de 25 like streets shopping famous and museums interactivebuildings, historic its with Centro,through trip history,city’sa the take about more cultural attractions, top-rate cinemas and starred restaurants. To learn a bit Avenida Paulista, Jardins, Higienópolis,and Consolação there’s of lack no neighborhoods, each with its own unique characteristics. In the fascinating area many aroundhas city The Paulo. São of part single a to exploration your limit to idea wise a be might it fun, for day one just you’vegot If Essential 12/14/09 2:00:36 PM ESSENTIAL NEIGHBORHOODS Mapping out the fun

Campo de Marte

Anhembi AV. M Vila Madalena, ARG. TI 70 Pinheiros AND LAPA ETÊ Butantã A Hip stores, charming V . Estádio D

bars, bookstores and Catedral O

Pacaembu

cafés give life to the da Sé S Mercado T

PERDIZES A

most bohemian part AV D Municipal . O HADO of the city M AV MAC AR Instituto . D ARA G R. A NT . Tomie RN LCÂ P AL . A IN DO MASP AV H Ohtake EI Cidade RO DOWNTOWN S AV Universitária . P VILA M ADALENA AUL IS MOOCA AS TA OUÇ LIBERDADE Avenida Paulista, . REB BUTANTAN AV A JARDINS Jardins, Consolação V. 58 PINHEIROS B S RA AND Higienópolis ARE S Museu do TAV IL On and around the city’s OSO . RAP Ipiranga ROD Auditório Ibirapuera most beloved and Estádio important avenue, Morumbi business mixes with

T culture, good food and E IBIRAPUERA F A J plenty of entertainment IPIRANGA AV O . DO UERA D P R ES RA A TA A I C DO V B I . I . R V MORUMBI D A . OS R SAÚDE B D A Vila Olímpia, NDE . IRA V

N A 74 Itaim Bibi, Brooklin TES R AND Morumbi BROOKLIN O D . Nightclubs are the big A

strength of the area, C Congonhas H I though it also boasts O E R T A Airport A luxury malls and M A S E Zoo O high-end restaurants T T AN N AV. S A R

G I

M I

D O

56 Sã o Pa u l o Gu i d e St a y a n o t h e r d a y R

6.BAIRROS_INGLES_FABIOFinal.indd 56 12/15/09 9:33:23 PM Artsy neighborhoods, foodie neighborhoods, places where nature takes center stage, and more: it is based on these characteristics that Paulistanos – São Paulo natives – pick their favorite areas and spread out across the city. To make your choice easier, the following pages guide out the fun you to spots in the most popular neighborhoods – the ones highlighted in the map below – as well as to some of the more interesting attractions off the beaten path Campo de Marte AV. OLAVO FONTOURA Anhembi AV. M ARG. TI LAPA ETÊ

A V . Estádio D

Catedral O

Pacaembu

da Sé S Mercado T

PERDIZES A

AV D Municipal . O HADO M AV MAC AR Instituto . D ARA G R. A NT . Tomie RN LCÂ P AL . A IN DO MASP AV H Ohtake Centro, Liberdade, E IR 62Luz AND Bela Vista Cidade O DOWNTOWN S AV The recent Universitária . P VILA M ADALENA AUL revitalization of the old IS MOOCA AS TA city center has OUÇ REB LIBERDADE V. A transformed the region BUTANTAN A V JARDINS PINHEIROS . B into a historical, S RA ARE S Museu do TAV IL artistic and OSO . RAP Ipiranga architectural hub ROD Auditório Ibirapuera Estádio Morumbi

T E IBIRAPUERA F A J IPIRANGA AV O . DO UERA D P R ES RA A TA A I C DO V B I . I . R V MORUMBI D A . OS R SAÚDE B D A NDE . IRA V

N A TES R BROOKLIN O Ibirapuera, Moema, D .

A Vila Mariana AND

N 66 C Vila Nova Conceição Congonhas H I O E R T The region's main A Airport A M highlight is a gigantic A S E Zoo O T T park, but others include AN N AV. S A R the great museums, m a r t i n i

G I bars and restaurants M I m a p a

S ©

D O R Sã o Pa u l o Gu i d e St a y a n o t h e r d a y 57

6.BAIRROS_INGLES_FABIOFinal.indd 57 12/15/09 10:00:37 PM ESSENTIAL NEIGHBORHOODS Avenida Paulista, Jardins, Consolação and Higienópolis On and around the city’s most beloved and important avenue, business and finance mix with culture, good food and plenty of entertainment; executives in sharp suits share the sidewalks with foreign and Brazilian tourists – always in perfect harmony

Brigadeiro Paraíso Consolação MASP Tria non-Masp

AV. PAULISTA TRIANON

Clínicas Sumaré FIESP CASA DAS ROSAS AV. DR. ARNALDO CONJUNTO NACIONAL

R . A U G U S T A R. PAMPLONA AV. REBOUÇAS

R. DA CONSOLAÇÃO

AL. LORENA AV. BRIG. LUÍS ANTÔNIO

R. OSCAR FREIRE AV. NOVE DE JULHO

58 Sã o Pa u l o Gu i d e St a y a n o t h e r d a y cidadedesaopaulo.com

6.BAIRROS_INGLES_FABIOFinal.indd 58 12/14/09 2:03:52 PM Weekdays, holidays, Saturdays, Sundays, it doesn’t matter: the crowds walking down the sidewalks of Avenida Paulista are a microcosm of Jardins, Consolação and Higienópolis what São Paulo is all about, a city that thrives on growth and offers all the best ways to spend your hard-earned salary. The avenue’s origins date to the end of the 19th century, when the coffee barons established their mansions there. Today it’s a grab bag of corporate workers, locals and tourists in search of nourishment for body and soul – in museums, cinemas, nightclubs and restaurants.

Sights CASA DAS ROSAS This 1930s mansion is home to workshops and studios for artists and musicians. – Av. Paulista, 37, Brigadeiro Paraíso Consolação MASP Tria non-Masp tel. 3285-6986, casadasrosas.sp.gov.br. AV. PAULISTA TRIANON CENTRO CULTURAL FIESP The cultural center always has great exhibitions. Also Clínicas check out the calendar at Sumaré FIESP the Teatro Popular do Sesi. CASA DAS – Av. Paulista, 1313, tel. ROSAS AV. DR. ARNALDO CONJUNTO 3146-740, sesisp.org.br/ NACIONAL centrocultural. CONJUNTO NACIONAL Opened in 1952, the building

R . A U G U S T A contains a large bookstore

(Livraria Cultura, tel. R. PAMPLONA AV. REBOUÇAS R. DA CONSOLAÇÃO 3170-4033), a cinema (Cine

AL. LORENA AV. BRIG. LUÍS ANTÔNIO Bombril, tel. 3285-3696, (cinebombril.com.br) and a

gallery space (Caixa Cultural, AV. NOVE DE JULHO R. OSCAR FREIRE tel. 3321-4400, caixacultural. com.br). – Av. Paulista, 2073. ESPAÇO UNIBANCO DE m a r t i n i CINEMA This cinema at- m a p a tracts a hip crowd. – ©

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6.BAIRROS_INGLES_FABIOFinal.indd 59 12/14/09 2:11:29 PM 6.BAIRROS_INGLES_FABIOFinal.indd 60 dishes fromBahia Capim Santo:traditional Tarsila do Amaral and cludes workbyartistslike Faap –auniversityin- this museumbelongingto SILEIRA Thecollectionof MUSEU DEARTEBRA- masp.art.br. 1578, tel. 3251-5644, structure. – Av. Paulista, – underthemuseum span – a wide open space tiques fairinthefree Sundays, thereisan- Gogh and Renoir. On features works by Van Paulo Museum of Art PAULO (MASP)The São MUSEU DE ARTE DE SÃO itaucultural.org.br. tel. 2168-1777, bates. – Av. Paulista, 149, er, music,danceandde- matic exhibitions,theat- tural spaceincludesthe- endar atItaúbank’s cul- ITAÚ CULTURAL Thecal- unibancocinemas.com.br. tel. 3288-6780, R. Augusta, 1470/1475, ESSENTIAL NEIGHBORHOODS emiliano.com.br. 384, tel. 3069-4369, lows. – R. Oscar Freire, TVs andamenuofpil- butler service, flat screen EMILIANO Guestsenjoy Lodging reservacultural.com.br. lista, 900,tel.3287-3529, group ofartists.–Av. Pau- exhibitions byadiverse the cinemaalsopresents addition tofourscreens, RESERVA CULTURAL In futebol.org.br. 3663-3848, museudo Miller, unnumbered, tel. tivities. – Pça. Charles plays andinteractiveac- through audiovisualdis- cer – or futebol – is told history ofBraziliansoc- stands atPacaembu, the housed beneaththe BU Inthemuseum AND ESTÁDIOPACAEM- MUSEU DO FUTEBOL faap.br/museu. 903, tel. 3662-7200, Brecheret. –R.Alagoas,

© s a l v a d o r c o r d a r o 3896-4000, fasano.com.br. Vitório Fasano,88,tel. ticated Barettobar. –R. restaurant andthesophis- classic (andeponymous) the hotelishometoits per-comfortable rooms, FASANO Inadditiontosu- crunchy okra but without shrimp dishservedwith bobó decamarão,a menu. One exemple is touch to the restaurant’s Szeles lends a Brazilian BOA BISTRÔChefTatiana Food 5900, tivolihotels.com. Santos, 1437,tel.3146- the ElementsSpa.–Al. the hotel is also home to vated with a modern flair, TIVOLI MOFARREJReno- marriottbrasil.com. 2233, tel. 3069-2233, ternet. – Al. Santos, chine andhigh-speedin- phone lines,afaxma- offices, withtwotele- rooms also serve as true RENAISSANCE The guest 2600, ihg.com. Santos, 1123, tel.3179- Silva’s favorites. – Al. dent Luiz Inácio Lula da the hoteloneofPresi- discreet service,makes tandem with its efficient, excellent location, in INTERCONTINENTAL Its 12/14/09 2:12:17 PM 6.BAIRROS_INGLES_FABIOFinal.indd 61 JACQUIN The restaurant’s LA BRASSERIEERICK idos, 1645,tel.3064-5900. snack bar. –R.EstadosUn- cellar, delicatessenand combination ofwine “The BreadGallery”isa GALERIA DOSPÃES 3088-0761. Capanema, 549, tel. the world. – R. Barão de of the best restaurants in Atala, it is considered one mand of the chef Alex D.O.M. Underthecom- vedo, 471, tel.3068-8486. – Al.MinistroRochaAze- in thesouthofBahiastate. rant ismodeledafteravilla CAPIM SANTO Therestau- César), 3082-5709. Manuel, 950 (Cerqueira Saturdays. - R. Pe. João It isavailableonlyon the traditional dendê oil. cidadedesaopaulo.com

Silva, 1350(Jd.Pau- - Al. Gabriel Monteiro da prepares Jewish recipes. Z DELI The Polish owner 72, tel.3284-6131. Ministro RochaAzevedo, to see and be seen. – Al. mous, it’s the ideal place fashionistas andthefa- SPOT Popular among 1088, tel. 3062-5830. crowd. – Al. Franca, favorite among the gay RITZ This restaurant is a tel. 3088-3087. R. Haddock Lobo, 1408, oven every 15 minutes. – bread) come out of the queijo (Braziliancheese- LOBO Deliciouspãesde PÃO DEQUEIJOHADDOCK Bahia, 683,3826-5409. specialty isfoiegras.–R. shopping fordesignerlabels Oscar Freire:window S o ã P o l u a G

e d i u © m a r c o p i n t o listano), 3064-3058. 3816-6116. ro Faria Lima, 2232, tel. the times.–Av. Brigadei- has alwayskeptupwith shopping mall in the city IGUATEMI The oldest SHOPPING CENTER and Prada. like Armani, Louis Vuitton of designerlabelshops with the display windows RUA OSCARFREIRE Flirt 3082-7860. – R. Augusta, 2690, tel. selling vintage items. beauty salon, and stores four floors contain a GALERIA OUROFINOIts Shopping gusta, 765,tel.3231-3700. music andfunk.–R.Au- ed torock,jazz,electronic city, ithasnightsdedicat- famous nightclubsofthe VEGAS Oneofthemost soniquebar.com.br. 461, tel. 2628-8707, packed. – R. Bela Cintra, hyped barisalwaysjam- SONIQUE Thismuch- francisca.art.br. tel. 3052-0547,casade José MariaLisboa,190, for good live music. – R. sion was reborn as a spot early 20th-centuryman- CASA DEFRANCISCAThis Nightlife

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ESSENTIAL NEIGHBORHOODS Centro, Liberdade, Luz and Bela Vista

History, art and architecture are the attractions PINACOTECA in Centro, the city center, which has gone through DO ESTADO an intense revitalization process PARQUE DA LUZ that has made it even more Tiradentes attractive for both tourists R. MAUÁ

and city residents R. SANTA IFIGÊNIA EÍ T ESTAÇÃO JÚLIO A PRESTES U Luz D N AV. DQ. DE CAXIAS MA Sights AV. SEN. QUEIRÓS A AV. SÃO JOÃO O T I BASÍLICA DE NOSSA R SENHORA DA ASSUNÇÃO Santa Gregorian chants at Cecília Mass, Mon. through Fri. 7 AV. IPIRANGA a.m.; Sat., 6 a.m.; and MERCADO MUNICIPAL CATAVENTO República CULTURAL Sun., 10 a.m. The store S. Bento COPAN TEATRO next to the sacristy sells MUNICIPAL breads and cakes. – Lg. ED. ALTINO AV.SÃO LUÍS ARANTES A de São Bento, unnum- R. D. PEDRO II TAN PES EL bered, tel. 3328-8799, NG RA V. mosteiro.org.br. Anhangabaú AV. NOVECATEDRAL DE JULHO A DA SÉ Bresser CATEDRAL METROPOLI- PATEO DO TANA DA SÉ The guided COLlEGIO D. Pedro II tour allows access to the R. MARIA PAULA AV. DO ESTADO subterranean crypt. Sé – Pça. da Sé, unnumbered, tel. 3107-6832. CENTRO CULTURAL BAN- CO DO BRASIL Built in LIBERDADE 1901, the building houses Liberdade exhibition halls, a theat- ADIAL LESTE er, a cinema and a café. AV. DA AV. R

AV. BRIG. LUÍS ANTÔNIO Vergueiro 62 Sã o Pa u l o Gu i d e St a y a n o t h e r d a y AV. VINTE E TRÊS DE MAIO

6.BAIRROS_INGLES_FABIOFinal.indd 62 12/14/09 2:13:39 PM The revitalization of Centro has turned the region into an incredible cultural hub, perfect for pedestrians. Adjacent neighborhoods are also full of attractions. Originally the stronghold of Japanese im- Liberdade, Luz and Bela Vista migrants, Liberdade is now home to Chinese and Korean communities as well. Bela Vista has Italo-Brazilian cantinas and the Festa de PINACOTECA Nossa Senhora da Achiropita – a feast that on August weekends fills DO ESTADO the streets with gastronomic treats and tarantellas. In the same PARQUE spirit, June in Brás means the traditional Festa de São Vito. DA LUZ Tiradentes

– R. Álvares Penteado, R. MAUÁ 112, tel. 3113-3651. R. SANTA IFIGÊNIA EÍ T ALTINO ARANTES BUILD- ESTAÇÃO JÚLIO A PRESTES U ING The top of the old Luz D N headquarters of Banespa AV. DQ. DE CAXIAS MA boasts is a beautiful view AV. SEN. QUEIRÓS A of the city. – R. João Brí- AV. SÃO JOÃO O T I R cola, 24, tel. 3249-7466. Santa FAIRS Stands selling Cecília crafts and traditional AV. IPIRANGA dishes cram the Praça da MERCADO MUNICIPAL CATAVENTO Liberdade. On Praça Dom República CULTURAL S. Bento Orione, in Bela Vista, COPAN TEATRO MUNICIPAL you’ll find vintage goods. ED. ALTINO Both happen on Sundays. AV.SÃO LUÍS ARANTES A R. D. PEDRO II TAN FEIRA DA PRAÇA DA PES EL NG REPÚBLICA The main at- RA V. Anhangabaú AV. NOVECATEDRAL DE JULHO A tractions at this arts fair DA SÉ Bresser PATEO DO are paintings and draw- COLlEGIO ings. Many local artists D. Pedro II R. MARIA PAULA create their works on the AV. DO ESTADO Sé spot, and there are also hand-made ornaments. IGREJA NOSSA SENHORA DA BOA MORTE This church dates back to LIBERDADE Liberdade 1810 and was recently m a r t i n i restored. It was an obli-

TE m a p a ADIAL LES AV. DA AV. R gatory stop for slaves ©

AV. BRIG. LUÍS ANTÔNIO Vergueiro

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6.BAIRROS_INGLES_FABIOFinal.indd 63 12/14/09 2:13:55 PM 6.BAIRROS_INGLES_FABIOFinal.indd 64 unnumbered, tel.3326- activity. – Pça. da Luz, learning intoaplayful transforms language TUGUESA This museum MUSEU DALÍNGUAPOR- ventocultural.org.br. tel. 3315-0051, cata phy. – Pq. Dom Pedro II, ogy, historyandgeogra- ering spaceoddities,biol- interactive museumcov- formed into this fantastic Indústrias wastrans- The beautiful Palácio das CATAVENTO CULTURAL cadomunicipal.com.br . 306, tel.3313-1326, mer Mané. – R. da Cantareira, sandwich at the Bar do out, as is the mortadella turnovers) areastand- bacalhau (friedcodfish Hocca Bar’s pastéis de bustling food court, the Municipal Market) In the PAULISTANO (São Paulo MERCADO MUNICIPAL São Francisco. Chagas doSeraphicoPai style, and the Igreja de with traces of Baroque de São Francisco de Assis you’ll find the the Igreja On São Francisco Plaza LARGO SÃOFRANCISCO 3101-6889. Carmo, 202, tel. Open 24hours.–R.do condemned to be hanged. ESSENTIAL NEIGHBORHOODS 64

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from names like Rodin nent collection of pieces In additiontoitsperma- PINACOTECA DOESTADO com.br. 6899, pateocollegio. Colégio, 2,tel.3105- taurant. – Pça. Pátio do museum, churchandres- founded is home to a site wherethecitywas PATEO DOCOLLEGIO The museuartesacra.org.br. 676, tel. 3326-1373, cred art. – Av. Tiradentes, history ofBraziliansa- 4,000 itemsrecountthe MUSEU DEARTESACRA portuguesa.org.br. 0775, museulingua h e u d e s r é g i s © r e h t o n a

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tel. 3397-0300. – Pça. Ramos de Azevedo, ances and concerts. operas, danceperform- fashioned theaterhosts Opera, thisclassicold- Modeled aftertheParis THEATRO MUNICIPAL salasaopaulo.art.br. tes, s/n, tel. 3223-3966, world. –Pça.JúlioPres is one of the best in the side Estação Júlio Prestes modern concerthallin- SALA SÃOPAULO This coteca.org.br. tel. 3324-1000, pina tions. – Pça. da Luz, 2, hosts rotatingexhibi- and Portinari, the museum cidadedesaopaulo.com 12/14/09 2:14:29 PM

(a pastry with eggplant RUA SÃO CAETANO This and ground beef). – R. da is where you’ll find bridal Graça, 364, tel. 3223- dresses and accessories 4386, Bom Retiro. at a discount. CAPUANO This is the RUA 25 DE MARÇO The oldest São Paulo-style varied – and dirt cheap – cantina still in operation wares of this bustling in the city. – R. Conse corridor attracts huge lheiro Carrão, 416, tel. crowds on weekends. 3288-1460. Doural (595, tel. 3313- FAMIGLIA MANCINI This 2883) has everything cantina has a marvelous you need for the home, antipasto buffet and ge- Armarinhos Fernando nerously-portioned pasta (662, tel. 2799-8000) has dishes. – R. Avanhanda- toys and sewing items, va, 81, tel. 3256-4320. and Casa Real Flores TERRAÇO ITÁLIA You can (954, tel. 3311-9367) has count on the Italian silk flowers. Pateo do Colégio: the city dishes served in this res- was founded here taurant with a view atop Nightlife the Edifício Italia. – Av. BAR BRAHMA Has an ec- Ipiranga 344, 41o and lectic line-up of shows Lodging 42o floors, tel. 2189- that include old-school LUZ PLAZA A good choice 2929. Brazilian performers. in the city center. The – Av. São João, 677, tel. hotel is quite comforta- Shopping 3333-0855, barbrahma ble, according to Guia GALERIA DO ROCK This sp.com. Brasil 2010. – R. Prates, shopping gallery has the BAR LÉO This “botequim,” 145, 2627-3400, luzpla city’s biggest concentra- or traditional neighbor- za.com.br. tion of stores selling CDs, hood bar, serves wonder- NOVOTEL JARAGUÁ Right vinyl, videos and DVDs. ful chopp (Brazilian-style in the heart of the city, it – R. 24 de Maio, 62. draft beer). – R. Aurora, has 415 units. – R. Mar- RUA JOSÉ PAULINO The 100, tel. 3221-0247. tins Fontes, 101, 2802- street is full of shops SALVE JORGE During 7000, accorhotels.com.br/ with clothing and acces- happy hour, the bar food novotel. sories at low prices. menu goes well with the RUA SANTA IFIGÊNIA chopp. At lunch, order Food Many shops on this the roast chicken. – Pça. ACRÓPOLES Serves Greek street sell computers and Antônio Prado, 33, loja delicacies like moussaka stereo and video systems. 17, tel. 3107-0123.

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6.BAIRROS_INGLES_FABIOFinal.indd 65 12/14/09 2:14:40 PM ESSENTIAL NEIGHBORHOODS Ibirapuera, Moema, Vila Mariana and Vila Nova Conceição The greenest part of the city has excellent museums,

charming bars and restaurants, good shopping and a São Joaquim designer hotel so different that it has become one of Vergueiro the city’s postcard images

AV. BRASIL CENTRO CULTURAL SÃO PAULO IO Paraíso A M Sights on canvas and paper as HO UL J RÊS DE CENTRO CULTURAL SÃO well as engravings, drawin- DE T E VE TE PAULO The cultural center gs and sculptures. – R. Ber- O IN . N V AV V. has a braille library, a co- ta, 111, tel. 5574-7322, A MONUMENTO PARQUE Ana Rosa mic book collection, art museusegall.org.br. IBIRAPUERA ÀS BANDEIRAS R .

exhibitions, and (on cer- PARQUE IBIRAPUERA The AUDITÓRIO V E IBIRAPUERA R tain days) plays and musi- city’s biggest recreational G U E cals. – R. Vergueiro, 1000, area measures 1.6 million I R tel. 3397-4002, centro- square meters and attracts O UBITSCHEK OBELISCO A K INO OCA cultural.sp.gov.br. about 200,000 visitors on V E L . SC R B JU MUSEU DE ARTE MODER- weekends. There is an ES. . PR Vila Mariana I AV NA (MAM) The Modern 800-person auditorium, G . F Art Museum’s collection exhibition spaces like the RA MUSEU DE ARTE A I MODERNA R includes about 4,000 con- Oca and the Pavilhão da . S (MAM) E N A L A M A D U R E I R I temporary Brazilian Bienal (Biennial Pavilion) M works, from names like and much more. The Mu- A AV. IV CENTENÁRIO A

V QUARA Portinari, Di Cavalcanti, seu AfroBrasil (Gate 10, . MUSEU A R A

A V. H O E B LASAR SEGALL É I N P T Tarsila do Amaral and tel. 5579- 8542, museua- L I O P E L L E G R . A D R

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Brecheret. –Parque Ibira- frobrasil.com.br) houses L B Santa Cruz Í B AV.

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puera, Gate 3, tel. 5,000 works with African N E O A B 5085-1300, mam.org.br. themes. The Museu de V U . R Saúde D . O MUSEU LASAR SEGALL Arte Contemporânea, or V

S AV. INDIANÓPOLIS A

The museum has about MAC (Gate 3. Pavilhão B A N 3,000 original works from Ciccillo Matarazzo, 3rd D E I Lasar Segall (1891-1957), floor, tel. 5573-5255, R A AV. IBIRAPUERA N including paintings both mac.usp.br), runs courses, T E S

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6.BAIRROS_INGLES_FABIOFinal.indd 66 12/14/09 2:16:12 PM What makes this area stand out is its enormous green space known as Ibirapuera, that serves as the lungs of the city. Professional and recreational Moema, Vila Mariana athletes use the 1.6 million square-meter park daily, exercising among works by Oscar Niemeyer. The design of the modern Hotel Unique is an attention and Vila Nova Conceição grabber: it’s in the unusual shape of a watermelon. Nearby, the streets of Moema tempt both nightlife-lovers and bargain-hunters.

São Joaquim Vergueiro

AV. BRASIL CENTRO CULTURAL SÃO PAULO IO Paraíso A M HO UL J RÊS DE DE T E VE TE NO IN V. . V A AV MONUMENTO PARQUE Ana Rosa IBIRAPUERA ÀS BANDEIRAS R .

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6.BAIRROS_INGLES_FABIOFinal.indd 67 12/14/09 2:16:26 PM 6.BAIRROS_INGLES_FABIOFinal.indd 68 red (Gate6–pedestrians). IV Centenário,unnumbe- and 8 – pedestrians); Av. bano, 1158 (Gates 7A, 7 10); Av. RepúblicadoLí- numbered (Gates 3 and Pedro ÁlvaresCabral,un- 8:30 and9:30p.m.-Av. every weekend between the fountain in the lake, the colored light show at the parkistocheckout ther coolthingtodoin Buildings in2009.Ano- one of the World’s Coolest & Leisuremagazineas br) waschosenbyTravel auditorioibirapuera.com. (Gate 3,tel.3629-1075, The Auditório Ibirapuera 18 meters in diameter. heavens closer in a dome 5575-5206) brings the Orsini (Gate 10, tel. Professor Aristóteles avenues. OPlanetário along city streets and seedlings for plants used nursery usedtoproduce te 7, tel. 3887-6761) is a Manequinho Lopes(Ga- square meterViveiro nese garden.The48,000 replica ofaclassicJapa- Japanese products in a 7296) showstraditional lion) (Gate8,tel.5081- Japonês (JapanesePavi- conferences. ThePavilhão workshops, seminarsand ESSENTIAL NEIGHBORHOODS 68 S o ã P o l u a G e d i u

S y a t 125, tel.5561-0905. toppings. –R.Graúna, and the right amount of with Italian tomatoes chy crust, sauce made pies comewithacrun- BRAZ Inthispizzeria,the Food 0800, sofitel.com.br. 1355, bl.1,tel.3201- cies. – R. Sena Madureira, offering Frenchdelica- a traditional boulangerie Ibirapuera. The hotel has a viewoftheParque de a bathandbalconywith SOFITEL Some suites have accorhotels.com.br. 515, tel. 5088-4000, lian dishes.–R.Joinville, sine andregionalBrazi- taurants offerItaliancui- electronic safe.Two res- lephone lines and an apartments havetwote- IBIRAPUERA The modern MERCURE GRAND HOTEL hotelunique.com.br. nio, 4700, tel. 3055-4700, Av. BrigadeiroLuísAntô- soundproofed windows.– and sound controls and no, have automatic light decor byJoãoArmenta- Ohtake. Therooms,with is from the architect Ruy termelon-shaped design HOTEL UNIQUEThewa- Lodging

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h e u d e s r é g i s tisfy the hungry folks tisfy thehungryfolks and freshsandwichessa- açaí, wheatgrassjuice PÉ NOPARQUE Bowlsof 5571-9839. – R.Joinville,56,tel. buttered spaghetti. gonzola and served with atballs filledwithgor- manteiga –Brazilianme- zola com espaguete na ne nabrasaaogorgon- people. Try thepolpetto- always sized for two The hearty dishes are INNOMINATO OSTERIA 5056-1795. Guimarães, 964, tel. nhas. –Av. Moreira the AeroportodeCongo- of this churrascaria near international reputation ve saladbarjustifythe all kindsandanexpansi- FOGO DECHÃOMeatsof © atmosphere Bar Skye:anupbeat cidadedesaopaulo.com 12/14/09 2:17:02 PM

atmosphere Bar Skye:anupbeat 6.BAIRROS_INGLES_FABIOFinal.indd 69 3885-0460. Porto, 638, tel. 2010 according toGuia Brasil restaurant’s highlights, for the price is one of the dishes. The great value Middle Eastern put great care into their sisters OlindaandXmune TENDA DONILO Here, 5579-5330. na Madureira, 557, tel. nhas andsoups.–R.Se- There arealsopies,coxi- spinach, and shrimp. tomatoes, salted codfish, anchovies withsun-dried das (savory pastries) are the light-crustedempa- Among thefillingsfor RANCHO DA EMPADA bu, 240,tel.5051-3376. puera Park. –R.Inham- that comethroughIbira- cidadedesaopaulo.com . – R. Coronel Oscar

m á r i o r o d r i g u e s © street in Moema. You line this cobblestone ty-six side-by-side stores RUA NORMANDIAThir- 2564, tel.3471-8000. Domingos deMorais, theater’s 11 screens. – R. on oneoftheCinemark you can watch a movie you’re done shopping, and Siciliano.When TNG, Tok & Stok, Arezzo has 132storessuchas metro station,thismall cess totheSantaCruz TA CRUZWithdirectac- SHOPPING METRÔSAN- tel. 5095-2300. – Av. Ibirapuera, 3103, porto deCongonhas. sorize. ItisnearAero- Cori, AnimaleandAcces- lian brands, like Bayard, tore andfamousBrazi- ding theSaraivabooks- around 500shops,inclu- The 30year-oldmallhas SHOPPING IBIRAPUERA Shopping

in Dutch style. boutiques, many built stores and fashion shops, interiordesign can choose between gift Nightlife pastries withmanyfillings Rancho daEmpada:savory tel. 5572-0254. R. ConceiçãoVeloso, 56, cent of a small town. – of cobblestonesremnis- bles look out on a square chicken croquettes).Ta- coxinhas (Brazilian-style accompany the creamy inventive caipirinhasto VELOSO The bar serves 4 700, tel.3055-4702. Brigadeiro LuísAntônio, starting at9p.m.–Av. week exceptSunday, DJs everynightofthe phere helped along by has anupbeatatmos- restaurant-bar hybrid the Hotel Unique, the SKYE In the penthouse of 12/14/09 2:17:13 PM

ESSENTIAL NEIGHBORHOODS Vila Madalena, Pinheiros and Butantã One of the liveliest parts of the city, Vila Madalena has charming bars, funky stores and studios,

and streets chock-full of interesting A

people day and night I

P M

O R P . H . E V Vila I T A O Madalena R P E N T E A D O Sumaré

PRAÇA DO PÔR DO SOL A V R. FRADIQUE COUTINHO Clínicas . AV. DR. ARNALDO P E D R O S O PRAÇA D BECO DO R. ASPICUELTA BENEDITO E M O BATMAN CALIXTO Consolação R A I S AV. PAULISTA R. H. SCHAUMANN

R. TEO DORO SAMPAIO A V. R M I A O R G P I AV. REBOUÇAS Trianon- I N N Masp H A E INSTITUTO L I R. CARDEAL ARCOVERDE R BUTANTAN P O I INSTITUTO N S TOMIE OHTAKE A H V E . I B AV. BRASIL R R O I G S . F AV A . V R I TA I L B A R A S AV. EUSÉBIO MATOSO L I L I M A

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6.BAIRROS_INGLES_FABIOFinal.indd 70 12/14/09 2:18:05 PM Artists and students were the first to discover Vila Madalena, back in the 1970s. At that time, its affordable rents and proximity to the University of São Paulo made it perfect for them. From then on, small Portuguese- Pinheiros and Butantã style houses Portuguese-style houses gave way to dozens of bars and nightclubs, transforming the Vila into one of the city’s most bohemian neighborhoods and turning it into an obligatory stop for tourists. By day, the slopes of the Vila and Pinheiros also hold plenty of interesting at-

tractions: funky shops, artists’ studios, bookstores and cafés.

E P

M Sights R O P BECO DO BATMAN Since . H . E V Vila I the 1980s, graffiti artists T A O Madalena R have been transforming P E N T the streets of Vila Madale- E A D O na into artistic spaces. The Sumaré most emblematic of PRAÇA DO them all is Rua Gonçalo PÔR DO SOL A Alonso, also known as V R. FRADIQUE COUTINHO Clínicas . AV. DR. ARNALDO P the Beco do Batman (or E D R O “Batcave”). A walk through S O PRAÇA D BECO DO R. ASPICUELTA BENEDITO there will make you feel E M O BATMAN CALIXTO Consolação R A as if you’ve stumbled into I S AV. PAULISTA R. H. SCHAUMANN a comic book.

R. TEO DORO SAMPAIO ÍMÃ FOTO GALERIA A gallery with the best that A V. R M I Brazilian photography A O R G P has to offer. – R. Fradique I AV. REBOUÇAS Trianon- I N N Masp H Coutinho, 1239, tel. A E INSTITUTO L I R. CARDEAL ARCOVERDE R 3816-1290, imafoto BUTANTAN P O I INSTITUTO N S TOMIE OHTAKE A galeria.com.br. H V E . INSTITUTO BUTANTAN I B AV. BRASIL R R O I G The institute is an impor- S . F tant center for both vac- AV A . V R I TA I cine production and the L B A R A S AV. EUSÉBIO MATOSO L I L I study of poisonous ani- M A mals. Children will be im- m a r t i n i pressed by the snakes of m a p a all sizes. – Av. Vital Brasil ©

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6.BAIRROS_INGLES_FABIOFinal.indd 71 12/14/09 2:18:20 PM 6.BAIRROS_INGLES_FABIOFinal.indd 72 24 hours.–R.Dep.La- business centerisopen GOLDEN TOWER The 4 3030-0700 and 0800-773- Roquete Pinto,9,tels. has 67amplesuites.–R. designed byRuyOhtake GEORGE VThisbuilding Lodging Pinheiro, unnumbered. onel CustódioFernandes the buildings.–Pça.Cor- golden orbhideamongst Square” to watch the Families come to “Sunset PRAÇA DO PÔR DO SOL totomieohtake.org.br. tel. 2245-1900,institu gadeiro Faria Lima, 201, design exhibits.–Av. Bri- fers art, architecture and Ohtake, theinstituteof- designed by architect Ruy OHTAKE Inside a building INSTITUTO TOMIE butantan.gov.br. 1500, tel. 3726-7222, hotels.com.br. 0800-555855, atlantica- 2197-7050 and go Moreira, 247, tels. and asolarium.–R.Dio- halls, ahotel,sauna hotel has four event QUALITY FARIALIMAThis hotel.com.br. 3094-2200, goldentower cerda Franco,148,tel. ESSENTIAL NEIGHBORHOODS 72 663, george-v.com.br.

máriio r o d r i g u e s © features preciselycutsu- the tasting menu, which the test when you order chef’s creativityisputto JUN SAKAMOTO The 230, tel.3062-4712. – R. Alves Guimarães, shellfish, and chicken. lamari, shrimp, other with rice,saffron,ca- best dishes is the paella, DON CURRO One of the 74, 3064-3882. – Pça. Benedito Calixto, restaurant offers. different cachaças the state andoneofthe80 dishes from Minas Gerais tasting the delicious Try the rice balls before CONSULADO MINEIRO 3034-6251. Araújo, 601, tel. dren. – R. Ferreira de stream –delightschil- ting – complete with a The woodedcountryset- CHÁCARA SANTA CECÍLIA Food

r o b e r t o s e t t o n menu. –R.Joa es onthisavant-garde are amongtheexperienc- and celery root ice cream MANÍ Feijoadaspheres boa, 55,tel.3088-6019. shi andsashimi.–R.Lis- tunes, 210, tel. 3085-4148. chef's creativitytothetest Jun Sakamoto:putthe a starbyGuiaBrasil2010, VECCHIO TORINO Awarded © quim 12/14/09 2:18:53 PM An- Nightlife ANHANGUERA All the beers on this bar’s vast menu are Brazilian microbrews. – R. Aspicuelta, 595, tel. 3031-2888. BAR SECRETO This house music club vaulted to fame after Madonna showed up there. – R. Álvaro Anes, 97. FILIAL This bar usually gets packed in the wee hours. – R. Fidalga, 254, Pça. do Pôr do Sol: a perfect tel. 3813-9226. place to watch the sunset MELOGRANO Delightful LIVRARIA DA VILA Cozy dishes from the wood- and pleasant, this book- burning stove accompany this Italian restaurant has store has an outdoor the beer list named best a well-executed menu café. It hosts talks, chil- of the city by Veja São and works of art by Lasar dren’s activities and book Paulo magazine in 2009. Segall on display. – R. launch events. – R. – R. Aspicuelta, 436, Tavares Cabral, 119, tel. Fradique Coutinho, 915, tel. 3031-2921. 3816-0592. tel. 3814-5811. PÉ DE MANGA The PRAÇA BENEDITO CALIXTO outdoor tables give Shopping This park holds a charm- customers an incentive FEIRA MODERNA This ing antiques and crafts to prolong their meal pleasant, expansive space fair every Saturday. during weekend lunch. – Jun Sakamoto: put the has a good selection of Stands serve snacks and R. Arapiraca, 152, tel. chef's creativity to the test work by Brazilian craft- cold beer to the beat of 3032-6068. makers. You can have quality São Paulo-style SUB ASTOR The lines your breakfast there too. chorinho music. to get into this bar – R. Fradique Coutinho, RUAS TEODORO SAMPAIO inspired by the speakeas- 1246, tel. 3032-2253. AND CARDEAL ARCO- ies of Prohibition-era FNAC One of the best VERDE These two parallel America are justified. bookstores in the city. streets specialize in new The space is in the base- – Pça. dos Omaguás, 34, and used furniture, and it ment of the classic tel. 3579-2000, fnac. is also possible to find Astor bar. – R. Delfina, com.br. restoration workshops. 163, tel. 3815-1364.

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6.BAIRROS_INGLES_FABIOFinal.indd 73 12/14/09 2:19:07 PM ESSENTIAL NEIGHBORHOODS Vila Olímpia, Itaim Bibi, Brooklin and Morumbi Those looking to spend their nights enjoying themselves in high style have come to the right part of town. The neighborhoods of Zona Sul (the South Zone) A V . G SAAD also offer high-end shopping OÃO IO E J V RG A JO and fine restaurants N AV. ESTÁDIO N MORUMBI I G RO NC HI

PALÁCIO DOS A V BANDEIRANTES . P R AV. O M O R U F M B I . F RA N C IS CO JOCKEY CLUBE M SHOPPING O DE SÃO PAULO RA CIDADE JARDIM TO Granja Julieta O A D C H M A Morumbi AV A . D AUL Pinheiros R E P ED. PLAZA . D A. EU A P I N S Rebouças CENTENÁRIO V. D EN . L A A S N A Ç T AV I D (”Robocop”) R EA N I I O Õ E D U P I S U O E S B N I D A S Õ Berrini N H A Ç M E I R S N U O S D A R AV . . DR. AV O CHUCR Vila I Z M AIDAN Olímpia Cidade . Jardim

A V A

S . A

E V

T P . I A L I M R N N AR

A E O . F S V G

I R E R I . JORN. ROBERTO MARINHO E PARQUE D . B D J AV U E N DO POVO S J AV. A U AV. SANTO AMARO B C . L S H O K . D U O AV B I T S C H

E K

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6.BAIRROS_INGLES_FABIOFinal.indd 74 12/14/09 2:20:41 PM The area around Luis Carlos Berrini Avenue is where Brazil’s most important technology firms are located. But it also houses some of the best hotels in the city, famous for hosting celebrities and chiefs Itaim Bibi, Brooklin and Morumbi of state. Also nearby: temples to consumption, starred restaurants and many bars and nightclubs frequented by the upper crust. In Morumbi, there’s Cícero Pompeu de Toledo Stadium, the stage for matches between Brazil’s top soccer rivals, and also for international performers like Madonna, Michael Jackson and U2.

A V . G SAAD OÃO IO E J V RG A JO N AV. Sights ESTÁDIO N MORUMBI I G FUNDAÇÃO MARIA LUÍSA RO NC E OSCAR AMERICANO It’s HI wonderful to sip tea and PALÁCIO DOS A V BANDEIRANTES . watch the sun set in the P R AV. O gardens of this founda- M O R U F M B I . F RA tion. On the grounds, a N C IS house designed by the CO JOCKEY CLUBE M SHOPPING O architect Oswaldo Arthur DE SÃO PAULO RA CIDADE JARDIM TO Bratke holds a museum. Granja – Av. Morumbi, 4077, tel. Julieta O A D 3742-0077,fundacao C H M A oscaramericano.org.br. Morumbi AV A . D AUL Pinheiros R E P JOCKEY CLUB DE SÃO ED. PLAZA . D A. EU A P I N S Rebouças CENTENÁRIO V. D EN . L A PAULO Horse races are A S N A Ç T AV I D (”Robocop”) R EA N I Õ U only on Mondays. But I O E S U DO S B P I N E Berrini N I D A S Ç Õ M H A you don’t need to like E I R S N U O S D A R AV . racing to enjoy a visit to . DR. AV O CHUCR Vila I Z the Jockey Club: the area M AIDAN Olímpia Cidade . Jardim is also home to good bars

A V A

S and restaurants, like . A

E V

T P . I A L I M R N N AR Charlô and Mercearia.

A E O . F S V G

I R E R I – Av. Lineu de Paula . JORN. ROBERTO MARINHO E PARQUE D . B D J AV U E Machado, 599, Gate 6-A, N DO POVO S J AV. A U AV. SANTO AMARO B C tel. 2161-8300, jockeysp. . L S H O K . D U O com.br. AV B I T MEMORIAL DO SÃO PAU- S C m a r t i n i LO FUTEBOL CLUBE The H

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6.BAIRROS_INGLES_FABIOFinal.indd 75 12/14/09 2:20:54 PM ESSENTIAL NEIGHBORHOODS

Pompeu de Toledo Stadi- ted in a solarium. a health club. It is next to um in Morumbi – has a – Av. das Nações Unidas, the Transamérica Expo floor dedicated to tro- 12901, tel. 2845-0000, convention center. – Av. phies won by São Paulo hilton.com. das Nações Unidas, Football Club, one of the SHERATON SÃO PAULO 18591, tel. 5693-4511 city’s most popular WTC This is the only ho- or 0800-0126060, teams. – Pça. Roberto tel in São Paulo located transamerica.com.br. Gomes Pedrosa, portão within a complex that al- 17, tel. 3749-8000. so houses a shopping Food PARQUE ALFREDO VOLPI mall (the D&D, specializ- APPLEBEE’S The casual The park, more than ing in decoration), a con- dining chain features 142,000 square meters of vention center, and an american meat dishes. it, functions as a biologi- office complex. – Av. das – Av. Roque Petroni Jr., cal reserve in the middle Nações Unidas, 12559, 1089, Shopping Morum- of the city. – R. Engen- tel. 3055-8000, sheraton bi, ground floor, tel. heiro Oscar Americano, saopaulowtc.com.br. 5181-1565. 480, tel. 3031-7052. TRANSAMÉRICA NAÇÕES BANANEIRA Constructed PARQUE DO POVO UNIDAS This urban resort from tree trunks and sur- Opened in 2008, the has a three-hole golf rounded by vegetation, 112,000 square-meter course, tennis courts and the restaurant resembles park has sports courts nothing if not a big beach and paths for walking, shack. – R. Marechal running and cycling. Hilton Morumbi: a view of the Ponte Estaiada – Av. Henrique Chamma, unnumbered. Lodging GRAND HYATT SÃO PAU- LO This is one of city’s 25 luxury hotels, with 24-hour butler service. – Av. das Nações Unidas, 13301, tel. 2838-1234, saopaulo.grand.hyatt. com. HILTON MORUMBI A favorite amongst celebrities and politicians. The m a g r i

hotel’s swimming pool j a i r

6.BAIRROS_INGLES_FABIOFinal.indd 76 12/14/09 2:23:18 PM Hastinfilo de Moura, 417 2009, introducing its fa- stores featuring Brazilian (Morumbi), 3542-4630. mous ceviches (chunks of fashion labels. – Av. CASA DA FAZENDA DO raw fish marinated in Roque Petroni Jr.,1089, MORUMBI This restau- lime). – R. Tabapuã, 1410, tel. 4003-4132, rant is located within tel. 3073-1213. RUA JOÃO CACHOEIRA what was once the man- PJ CLARKE’S The branch The street is filled with sion of one of the first of the New York restau- some of the city’s best- tea plantations in colo- rant was elected best stocked shoe stores. nial Brazil. – Av. Morum- burger in the city by Guia SHOPPING CIDADE bi, 5594, tel. 3742-2810. Brasil 2010. – R. Doutor JARDIM The mall has EAU FRENCH GRILL The Mário Ferraz, 568, tel. stores featuring interna- menu focuses on grilled 3078-2965. tional names like Caroli- meat, fish and poultry, SANTO GRÃO The coffee na Herrera and Salvatore served with French ac- kiosk in the Livraria da Ferragamo. It also has companiments like béar- Vila bookstore within two starred restaurants: naise sauce. – Av. das Shopping Cidade Jardim Due Cuochi and Nono Nações Unidas, 13301 meets the same high Ruggero. – Av. Magal- (Brooklin), 2838-3207. standards set by its main hães de Castro, 12000, LA MAR Peruvian chef branch in the Jardins tel. 3552-1000. Gastón Acurio’s famous area. – Av. Magalhães de SHOPPING VILA OLÍMPIA chain of restaurants Castro, 12000, tel. An elegant shopping mall landed in São Paulo in 3552-7700. that opened in 2009, VIPITENO GELATTO & with stores like L'Occi- CAFFÈ The creamy ice tane and H. Stern. cream is made with in- – Rua Olimpiadas, 360, gredients straight out of tel. 3047-6001. Italy. – R. Manoel Gue- des, 85, tel. 3476-1881. Nightlife NA MATA CAFÉ This Shopping nightclub is frequented DASLU São Paulo’s tem- by a good-looking crowd. ple of luxury holds 120 – R. da Mata, 70, tel. designer labels, two res- 3079-0300. taurants and much more. PINK ELEPHANT The São – Av. Chedid Jafet, 131, Paulo branch of the New tel. 3841-4000. York club is one of the MORUMBI SHOPPING hottest spots in town. One of the city’s most – R. Gumercindo Saraiva, eclectic malls, it has a 289, tel. 2769-2003, good gourmet wing and pinkelephantclub.com.br.

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6.BAIRROS_INGLES_FABIOFinal.indd 77 12/14/09 2:22:58 PM ESSENTIAL NEIGHBORHOODS More sights Even outside its most celebrated neighborhoods, São Paulo still has a lot to offer. Explore other corners of the city and discover incredible attractions you’ll only find here AV. M ARG Armênia . T IET A Ê V Tiradentes . Penha Mal. D

O Carrão

Água Funda

Deodoro E Luz S Tatuapé

JARDIM BOTÂNICO This T

A Belém São D

state park’s wide-open O O A Bento Bresser ACHAD V. A M DR D. Pedro II TAR spaces house greenhouses . A Santa Cecília N RN LCÂ AL República Sé . A with exotic plants, as DO AV Liberdade well as trails through Vila RUA DA MOOCA A Anahangabaú DOWNTOWN woods. – Av. Miguel Sté- Madalena V . P Sumaré AUL São Joaquim MEMORIAL DO fano, 3031, tel. 5073- Clínicas IS IMIGRANTE AS TA 6300, ibot.sp.gov.br. OUÇ Vergueiro REB AV. ConsolaçãoA FUNDAÇÃO PARQUE ZO- V Trianon-Masp MOOCA . B LIBERDADE RA S Paraíso OLÓGICO DE SÃO PAULO IL Brigadeiro PARQUE Ana Rosa MUSEU DO IPIRANGA The more than 3,200 ani- IBIRAPUERA mals in Brazil’s main zoo Vila live in enclosures that Mariana

T reflect their natural habi- E IBIRAPUERA Santa F A J IPIRANGA tats. – Av. Miguel Sté- Cruz AV O . DO UERA D fano, 4241, tel. 5073- P R ES RA A TA A I C DO V B I . I Praça da 0811, zoologico.sp.gov.br. . R V D A Árvore . OS R SAÚDE ZOO SAFARI Visitors take B D A BROOKLIN NDE Saúde . IRA V

N A vehicles through the TES park, moving amongst R São O D . Judas the giraffes, jaguars and BOTANIC A CONGONHAS N alligators. You can drive GARDEN C AIRPORT H I E T through in your own au- Conceição A

tomobile or in vans rent- E ZOO T

N ed out by the park. – Av. Jabaquara A R

G do Cursino, 6338, tel. I M I

2336-2131, zoologico. S

sp.gov.br/zoosafari. .

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6.BAIRROS_INGLES_FABIOFinal.indd 78 12/15/09 11:13:56 PM Those who venture beyond the city’s central areas will be justly rewarded. The Zona Leste (East Zone) has not-to-be-missed attractions like the Memorial do Imigrante. In Ipiranga you’ll find the important museum that tells the story of Brazilian independence. Barra Funda has the Oscar Niemeyer-designed Memorial da América Latina and is home to good nightclubs. If you’re up for outdoor activities, the Água Funda area (home to the zoo) and the Serra da Cantareira, with its Mirante da Pedra Grande, are also good choices. AV. M ARG Armênia . T IET A Ê V Tiradentes . Penha Mal. D

O Carrão

Deodoro E

Luz S Tatuapé

A Belém São D

O O A Bento Bresser ACHAD V. A M DR D. Pedro II TAR . A Santa Cecília N RN LCÂ AL República Sé . A DO AV Liberdade Vila RUA DA MOOCA A Anahangabaú DOWNTOWN Madalena V . P Sumaré AUL São Joaquim MEMORIAL DO Clínicas IS IMIGRANTE AS TA OUÇ Vergueiro REB AV. ConsolaçãoA V Trianon-Masp MOOCA . B LIBERDADE RA S Paraíso IL Brigadeiro PARQUE Ana Rosa MUSEU DO IPIRANGA IBIRAPUERA Vila Mariana

T E IBIRAPUERA Santa F A J IPIRANGA Cruz AV O . DO UERA D P R ES RA A TA A I C DO V B I . I Praça da . R V D A Árvore . OS R SAÚDE B D A BROOKLIN NDE Saúde . IRA V

N A TES R São O D . Judas BOTANIC A CONGONHAS N GARDEN C AIRPORT H I E T Conceição A

E ZOO

N Jabaquara A R

G I

M I

m a r t i n i

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6.BAIRROS_INGLES_FABIOFinal.indd 79 12/15/09 11:14:05 PM ESSENTIAL NEIGHBORHOODS

Barra Funda co Matarazzo, 455, tel. with catupiry cheese. – ALLEY CLUB Modern 3865-4130, parque Lgo. da Matriz de Nossa types dance to the sound aguabranca.sp.gov.br. Senhora do Ó, 168, tel. of rock and electronic 3932-4818. music. – R. Barra Funda, Cantareira 1066, tel. 3666-0611, HORTO FLORESTAL Interlagos alleyclub.com.br. Tucked into Serra da Can- AUTÓDROMO DE INTER- CB Bands from the Bra- tareira, this park has trails LAGOS The Autódromo zilian underground scene and train rides as well as Municipal José Carlos take the stage in this art pedalboat rides around its Pace is where the city deco-style rock club. lakes. – R. do Horto, 931, holds its autoracing – R. Brigadeiro Galvão, tel. 2231-8555, horto events. – Av. Senador Te- 871, tel. 3666-8971, cb- florestal.com.br. otônio Vilela, 261, Gate bar.com.br. PARQUE ESTADUAL DA 7, tel. 5666-8822, auto D-EDGE This stronghold of SERRA DA CANTAREIRA dromointerlagos.com electronic music was Combined with three PARQUE GUARAPIRANGA elected fourth-best club in other areas, this state Next to the dam in São the world by the British park forms the largest Paulo’s southern zone, magazine Mixmag. – Al. tropical jungle in any this park has become a Olga, 170, tel. 3667-8334, metropolitan region. beach for the residents of d-edge.com.br. – R. do Horto, 1799, the city. It has food ki- MEMORIAL DA AMÉRICA tel. 2203-0115. osks, a running track, LATINA The architectural O VELHÃO/AS VÉIA This hiking trails, playgrounds complex created by Oscar demolition depot has and barbecue grills. - Es- Niemeyer hosts shows been transformed into a trada Guarapiranga, 575, and exhibitions. The me- charming, rustic village tel. 3396-3076. morial was created to with stores, bars and a strengthen cultural rela- restaurant called As Véia Ipiranga tions between Brazil and that feels like a ranch. e Mooca other Latin American – Estr. de Santa Inês, AQUÁRIO DE SÃO PAULO countries. – Av. Auro 3000, tel. 4485-4195, With more than 200 Soares de Moura An- velhao.com.br. species, it’s the biggest drade, 644, tel. 3823- aquarium in Brazil. 4600, memorial.sp.gov.br. Freguesia do Ó – R.Huet Bacelar, 407, tel. PARQUE DA ÁGUA FRANGÓ Since 1987, São 2273-5500. BRANCA This park has an Paulo residents have MEMORIAL DO IMI- aquarium, playground, been willing to traverse GRANTE The old Hospe- cultural activities and a the city to try the award- daria dos Imigrantes space for zoological ex- winning coxinha – or houses expositions that hibits. – Av. Prof. Francis- chicken croquette – filled show what the city was

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6.BAIRROS_INGLES_FABIOFinal.indd 80 12/14/09 2:25:05 PM 6.BAIRROS_INGLES_FABIOFinal.indd 81 of life in Brazil since tion that paints a picture with anexcellentcollec- to theMuseuPaulista, fountains. It’s also home azaleas and one hundred groves surrounded by DÊNCIA The park has PARQUE DAINDEPEN- in September. neighborhood, always church in the Mooca São Januario parish on the streets behind the Stands sell italian food FESTA DESANGENNARO doimigrante.org.br. tel. 2692-1866,memorial conde de Parnaíba, 1316, 19th century. –R.Vis- like at the end of the cidadedesaopaulo.com through thewoods Jardim Botânico:trails

2095-3000. Parque São Jorge, – R. São Jorge, 777, stadium-filling abilities. museum worthy of its in the city now has a with the biggest fan base THIANS The soccer club MEMORIAL DOCORIN- Itaquera 7250 e2065-8000. numbered, tel.2273- 1500. –Av. Nazaré,un- theweek.com.br. 324, tel. 3868-9944, den. – R. Guaicurus, which isanopen-airgar- ferent spaces, one of music clubhasfivedif- THE WEEKThis electronic Lapa S o ã P o l u a G e d i u 3700, pachasp.com.br. genthaler, 829,tel.2189- Paulo outpost.–R.Mer- nightclub chain has a São PACHA TheSpanish Vila Leopoldina 1 209,tel.2226-0400. – Av. Olavo Fontoura, events in Latin America. the largest complexes for square meters, it's one of more than400,000 PARQUE ANHEMBI With clubesp.com.br. tel. 2221-9100, aero 650, Campo de Marte, – Av. Olavo Fontoura, ramic views of the city. flights thatofferpano- PAULO The air club has AEROCLUBE DE SÃO Santana

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January SÃO PAULO FASHION WEEK: october SÃO PAULO FASHION WEEK: spring and summer styles get a MOSTRA INTERNACIONAL DE the fashion event reveals turn on the runways. CINEMA: hundreds of films trends for the coming winter. from around the world. ANIVERSÁRIO DA CIDADE: São JULy BIENAL DE ARTE: The daring Paulo’s birthday is celebrated ANIMA MUNDI: the latest in an- art at São Paulo’s biennial al- wtih shows and a giant cake in imation from around the world. ways stirs up controversy. Takes Bela Vista on Jan. 25. FESTA DE SÃO VITO: one of the place in even-numbered years. biggest events in São Paulo’s CORREDOR LITERÁRIO NA February Italian community. PAULISTA: during the “Literary CARNAVAL: samba schools Corridor” event, Paulista Av- rock the Sambódromo. august enue gets transformed into an BIENAL DO LIVRO: the “Book immense open-air library. February Biennial” includes expositions É TUDO VERDADE: the “It’s All by publishing houses. NOVEMBer True” film festival shows inter- FESTA DE NOSSA SENHORA SEMANA DA CONSCIÊNCIA national documentaries. ACHIROPITA: the streets NEGRA: during Black Con- around Bixiga turn into a huge sciousness Week, black culture April Italian party. gains prominence at various SÃO PAULO RESTAURANT cultural spaces. WEEK: a selection of good res- september GRANDE PRÊMIO DE FÓRMU- taurants offers special menus DESFILE CÍVICO: the parade LA 1: the Brazilians host this at inviting prices. commemorates Brazil’s decla- stage of the Formula 1 World ration of independence. Championship at the Interla- May VIRADA ESPORTIVA: a wide gos racetrack. CASA COR SÃO PAULO: Latin variety of sporting events take BIENAL DE ARQUITETURA: the America’s biggest home place in the city. architecture biennial, held in decor and landscaping show. FESTA DE SAN GENNARO: dur- odd-numbered years. VIRADA CULTURAL: live mu- ing four consecutive weekends, sic, shows and exhibitions go stands sell Italian food in the december all night long. Mooca neighborhood. CORRIDA DE SÃO SILVESTRE: REVELANDO SÃO PAULO: this this 15 kilometer race brings June festival includes typical dances, part of the city to a halt on the PARADA DO ORGULHO music and crafts. final day of the year. LGBT: the energetic LGBT Pride SÃO PAULO RESTAURANT RÉVEILLON: fireworks and Parade (the world’s biggest) WEEK: a selection of restau- concerts by famous artists get attracts gay men and women rants offers prix fixe menus at Avenida Paulista in a celebra- and their supporters. inviting prices. tory mood on New Year’s Eve.

PLEASE NOTE: The listings above reflect the months the events are usually held, but are subject to change. For more complete and detailed information about events and fairs, visit: CIDADEDESAOPAULO.COM; VISITESAOPAULO.COM and UBRAFE.COM.BR.

82 Sã o Pa u l o Gu i d e St a y a n o t h e r d a y cidadedesaopaulo.com

CALENDARIO_INGLES_FABIOFinal.indd 82 12/15/09 10:01:31 PM São Paulo hosts more than 90,000 events a year. Plan your trip by consulting the following site: cidadedesaopaulo.com

A publication of São Paulo Turismo, S/A. The City of São Paulo’s official tourism agency has as its mission to position and promote São Paulo as the business, information and entertainment capital of Latin America, highlighting the city’s cultural and avant-garde character, endeavoring to strengthen it as a tourist destination, seeking to expand diverse sectors of the economy and to increase the quality of life of its citizens.

Mayor, City of São Paulo: Gilberto Kassab – www.prefeitura.sp.gov.br São Paulo Turismo S/A President: Caio Luiz de Carvalho Vice-President: Tasso Gadzanis Tourism and Entertainment Office: Luciane Leite Promotions Manager: Marisa Marrocos Coordination: Marisa Marrocos, Juliana Carrasco

Contributors: Aline Delmanto, Andréia Piason, Bernardo Ignarra, Carolina Negri, Fernanda Ascar, Lúcia Regina, Luciana Canto Copy editing: Lilian Natal e Beatriz Le Senechal

Sites: www.spturis.com – www.cidadedesaopaulo.com – www.fiquemaisumdia.com.br – www.anhembi.com.br – www.autodromointerlagos.com

Direct correspondence to: Avenida Olavo Fontoura, 1209 – Parque Anhembi – Santana – SP – CEP 02012-021 – [email protected]

Content furnished and produced by Editora Abril S/A, commissioned by Spturis. Evaluation and classification criteria are by Guia Quatro Rodas, without interference by the client. Reproduction prohibited. Some information is subject to change without advance notice. Avoid inconvenience by calling ahead to confirm. Printed by the Divisão Gráfica da Editora Abril S.A

Tourism Department Director: Caco de Paula Editor-in-chief: Kiko Nogueira

Contributors to this edition: Andrea Caitano, Antonio Lobato Jr., Carlos Eduardo Freitas, Carolina Tarrio, Cíntia Marcutti, Duda Bottini, Gabriela Erbetta, Hugo Ramirez, Lucía Hernandez, Marisa Adán Gil, Martini, Seth Kugel

Marketing and Publicity: Carolina Ubrig, Fabio Luis , Paulo Zappa, Robson Monte e Virgínia Any

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