China BDM, 17 – 23 November 2019 Guangzhou, Shanghai and Beijing
China is the most valuable Scottish partner feedback: Chinese visitor numbers have Target Audience preference market for international significantly increased by tourism expenditure with “Since the BDM we have had 200% since 2016 making it an DMOs which are trade ready US$261.1bn spent abroad in around 5,000 visitors (in 4 important growth market for 2016, with 12.5% more month) from China and the Scottish tourism Accommodation providers luxury hotel i.e. planning to head abroad numbers continue to grow” 4*/5*; unique accommodations i.e. castle
hotels, hotels with capacity of 30+ rooms
VisitScotland will work with Great product feedback from Activity providers - cruising, country pursuit China Airline partners during the tour operators and their experiences where you can get involved, get BDM, so the event will Business clients can help shape your taken on a trip, take part, i.e. distillery tours, primarily target travel trade Development offering to better match wildlife watching, culinary experiences, farm selling Scottish products Chinese visitor needs and Mission experiences, chocolate making expectations Family /student experiences, i.e. wildlife education, eco-friendly activities Previous buyers include “The support from Partnering with tour China Travel Service, Ctrip, 8 VisitScotland has been second operators from cities across DMCs which are China ready Continents, Zanadu, ETI, to none – the organisation, China, we've already seen visitors becoming more Utour, China Holidays, the contacts and the Retail related to visitor attractions or experience could not have adventurous with extended Nanhu International Travel activities attached to the retail outlet Service, GZL happened without them” itineraries
China BDM, 17 – 23 November 2019 Guangzhou, Shanghai and Beijing
The China Business Development mission gives Scottish businesses an excellent opportunity to expand or consolidate their market reach, and through face to face meetings engage new potential clients in China, especially Beijing, Shanghai and Guangzhou.
We welcome applications from businesses customers that are ready to start working with the Chinese travel trade or wish to renew their focus on the Chinese market. SME’s which offer unique experiences are particularly sought after from our Chinese buyers.
A copy of the market profile of Chinese visitors to Scotland can be found on visitscotland.org.
2019 Opportunity pricing
BDM - Guangzhou, Shanghai and Beijing: £1,600 + VAT per partner
Sunday 17 November: Arrive at Guangzhou, China - VisitScotland Meet & Greet Welcome dinner and overnight accommodation in Guangzhou
Monday 18 November: Morning - BDM briefing with preparation, or sales calls Afternoon - travel trade face to face meetings. Accommodation in Guangzhou
Tuesday 19 November: Fly from Guangzhou to Shanghai, airport transfer and domestic flight are included alongside overnight accommodation in Shanghai
China BDM, 17 – 23 November 2019 Guangzhou, Shanghai and Beijing
Wednesday 20 November: Morning – China ready workshop with guest speakers; or sales call Afternoon – travel trade face to face meetings. Overnight accommodation in Shanghai Advice from your IRM Thursday 21 November: Fly from Shanghai to Beijing - airport transfer and domestic flight are included Please speak to your IRM to discuss further Overnight accommodation in Beijing and register your interest as soon as possible as significant demand is expected. Friday 22 November: Morning – China ready workshop with guest speakers; or sales call The deadline to apply is Friday 2 August Afternoon – travel trade face to face meetings. Overnight accommodation in Beijing
Saturday 23 November End of BDM. Depart from hotel and return to Scotland.
Please note:
This is a proposed itinerary which is subject to change. International Flights to and from China, airport transfers on arrival and departure and all other expenses out with those listed are not included.
Registering your interest does not guarantee a place on the BDM; please do not book international flights until your participation has been officially confirmed by VisitScotland. Places are limited and all applications will be evaluated shortly after the closing date.