Amazon e-business company worth talking about
Anca Simona Pintilie – grupa 2B, an IV Contents
• Preliminaries and history • Functionalities • Great achievements •Flaws • Solutions • Architecture Amazon.com
• one of the first major companies to sell goods over the Internet
• survived the crush of the late 1990s dot- com bubble
• owns Alexa Internet, A9.com, and the Internet Movie Database (IMDb). Amazon.com
• began as an online bookstore
• while the largest brick-and-mortar bookstores might offer 200,000 titles, an online bookstore could offer many times more Amazon.com - now categories
sevices Amazon.com - now
• Revenue $8.49 billion USD (2005)
• Net Income $359 million USD (2005)
• Employees 12,000 (2005) (2005)
• Website www.amazon.com Retail markets(websites)
• United States • Canada • United Kingdom • Germany • France • China • Japan Fulfillment centers (warehouses) • North America
• Europe
• Asia Customer Service
• India, Germany, UK, Japan, China
• Call-center • 2006 - call you back option B2B
• 40% sales from Associates
• Use of Amazon Web Services(AWS)
• Associates drive internet traffic to Amazon.com through specially formatted links
• Associates earn up to 8.5% of sales made through their links Functionalities Functionalities
• Market oriented • Customer Oriented • Interest oriented Market Oriented functionalities - american market -
cuvinte cheie pt cultura americana
preocupare pt basket Market Oriented functionalities - UK market -
cuvinte cheie pt cultura anglicana preocupare pt clasic Market Oriented functionalities - UK market - Market Oriented functionalities - Canada market -
preocupare pt cultura Market Oriented functionalities - Canada market - preocupare pt produse de incredere, calitate, importante si in franceza
preocupare pt informare Market Oriented functionalities
• Good handling of different markets
• Special care for culture, language and background Customer Oriented functionalities Customer Oriented functionalities
on my page I can delete items in my history
Functionalitati la nivel personal Customer Oriented functionalities
Scrie motivul recomandarii Customer Oriented functionalities Interest Oriented functionalities auctions Interest Oriented functionalities
Best deals – great brands, low prices Interest Oriented functionalities
• Amazon Connect – > allows readers to receive messages directly from their favorite authors
• Broadband connections
– > discover the best high-speed internet deals for your neighborhood Interest Oriented functionalities
• Photo services • Yellow pages • Travel • Financial services • Amazon Fishbowl Great achievements Great achievements
• The amazon brand is not overwhelming, but present
• Wiki-like navigation(very contextual), though preserves classical menu-like navigation
• Highly customisable offer Great achievements
• Clear focus on the user needs
• Very large palette of services
• Proper use of colors, fonts and design in general to underline certain pieces of information Flaws Flaws
• Toooooo overloaded
• Information hard to find sometimes(dynamics)
• In the attempt to anticipate customer needs, amazon takes control away from the user Solutions Solutions
• Decrease volume of unrequested information
• Improve data mining& information retrieval algorithms to better suit customer needs Architecture Architecture
Product Database Customer Database
category profile
ratings searched items
… owned items
ratings
tagged items
marked non-interesting items
Wish list and others
Friends Favourite categories Modules
• Editing modules(profile, lists, tags, reviews etc) • Search modules • IR&DM module • New products module
• For each other service a new module – > associates – > advantage – > paid placements –> … Technologies
• Web technologies(html, xml, etc) • Databases • E-commerce services • More servers •Etc. Proposals
• Use network analysis to offer better recomandations
• Use owl – semantic web