e-business company worth talking about

Anca Simona Pintilie – grupa 2B, an IV Contents

• Preliminaries and history • Functionalities • Great achievements •Flaws • Solutions • Architecture Amazon.com

• one of the first major companies to sell goods over the Internet

• survived the crush of the late 1990s dot- com bubble

• owns , A9.com, and the Internet Movie Database (IMDb). Amazon.com

• began as an online bookstore

• while the largest brick-and-mortar bookstores might offer 200,000 titles, an online bookstore could offer many times more Amazon.com - now categories

sevices Amazon.com - now

• Revenue $8.49 billion USD (2005)

• Net Income $359 million USD (2005)

• Employees 12,000 (2005) (2005)

• Website www.amazon.com Retail markets(websites)

• United States • Canada • United Kingdom • Germany • France • China • Japan Fulfillment centers (warehouses) • North America

• Europe

• Asia Customer Service

• India, Germany, UK, Japan, China

• Call-center • 2006 - call you back option B2B

• 40% sales from Associates

• Use of (AWS)

• Associates drive internet traffic to Amazon.com through specially formatted links

• Associates earn up to 8.5% of sales made through their links Functionalities Functionalities

• Market oriented • Customer Oriented • Interest oriented Market Oriented functionalities - american market -

cuvinte cheie pt cultura americana

preocupare pt basket Market Oriented functionalities - UK market -

cuvinte cheie pt cultura anglicana preocupare pt clasic Market Oriented functionalities - UK market - Market Oriented functionalities - Canada market -

preocupare pt cultura Market Oriented functionalities - Canada market - preocupare pt produse de incredere, calitate, importante si in franceza

preocupare pt informare Market Oriented functionalities

• Good handling of different markets

• Special care for culture, language and background Customer Oriented functionalities Customer Oriented functionalities

on my page I can delete items in my history

Functionalitati la nivel personal Customer Oriented functionalities

Scrie motivul recomandarii Customer Oriented functionalities Interest Oriented functionalities auctions Interest Oriented functionalities

Best deals – great brands, low prices Interest Oriented functionalities

• Amazon Connect – > allows readers to receive messages directly from their favorite authors

• Broadband connections

– > discover the best high-speed internet deals for your neighborhood Interest Oriented functionalities

• Photo services • Yellow pages • Travel • Financial services • Amazon Fishbowl Great achievements Great achievements

• The amazon brand is not overwhelming, but present

• Wiki-like navigation(very contextual), though preserves classical menu-like navigation

• Highly customisable offer Great achievements

• Clear focus on the user needs

• Very large palette of services

• Proper use of colors, fonts and design in general to underline certain pieces of information Flaws Flaws

• Toooooo overloaded

• Information hard to find sometimes(dynamics)

• In the attempt to anticipate customer needs, amazon takes control away from the user Solutions Solutions

• Decrease volume of unrequested information

• Improve data mining& information retrieval algorithms to better suit customer needs Architecture Architecture

Product Database Customer Database

category profile

ratings searched items

… owned items

ratings

tagged items

marked non-interesting items

Wish list and others

Friends Favourite categories Modules

• Editing modules(profile, lists, tags, reviews etc) • Search modules • IR&DM module • New products module

• For each other service a new module – > associates – > advantage – > paid placements –> … Technologies

• Web technologies(html, xml, etc) • Databases • E-commerce services • More servers •Etc. Proposals

• Use network analysis to offer better recomandations

• Use owl – semantic web