Amazon e-business company worth talking about Anca Simona Pintilie – grupa 2B, an IV Contents • Preliminaries and history • Functionalities • Great achievements •Flaws • Solutions • Architecture Amazon.com • one of the first major companies to sell goods over the Internet • survived the crush of the late 1990s dot- com bubble • owns Alexa Internet, A9.com, and the Internet Movie Database (IMDb). Amazon.com • began as an online bookstore • while the largest brick-and-mortar bookstores might offer 200,000 titles, an online bookstore could offer many times more Amazon.com - now categories sevices Amazon.com - now • Revenue $8.49 billion USD (2005) • Net Income $359 million USD (2005) • Employees 12,000 (2005) (2005) • Website www.amazon.com Retail markets(websites) • United States • Canada • United Kingdom • Germany • France • China • Japan Fulfillment centers (warehouses) • North America • Europe • Asia Customer Service • India, Germany, UK, Japan, China • Call-center • 2006 - call you back option B2B • 40% sales from Associates • Use of Amazon Web Services(AWS) • Associates drive internet traffic to Amazon.com through specially formatted links • Associates earn up to 8.5% of sales made through their links Functionalities Functionalities • Market oriented • Customer Oriented • Interest oriented Market Oriented functionalities - american market - cuvinte cheie pt cultura americana preocupare pt basket Market Oriented functionalities - UK market - cuvinte cheie pt cultura anglicana preocupare pt clasic Market Oriented functionalities - UK market - Market Oriented functionalities - Canada market - preocupare pt cultura Market Oriented functionalities - Canada market - preocupare pt produse de incredere, calitate, importante si in franceza preocupare pt informare Market Oriented functionalities • Good handling of different markets • Special care for culture, language and background Customer Oriented functionalities Customer Oriented functionalities on my page I can delete items in my history Functionalitati la nivel personal Customer Oriented functionalities Scrie motivul recomandarii Customer Oriented functionalities Interest Oriented functionalities auctions Interest Oriented functionalities Best deals – great brands, low prices Interest Oriented functionalities • Amazon Connect – > allows readers to receive messages directly from their favorite authors • Broadband connections – > discover the best high-speed internet deals for your neighborhood Interest Oriented functionalities • Photo services • Yellow pages • Travel • Financial services • Amazon Fishbowl Great achievements Great achievements • The amazon brand is not overwhelming, but present • Wiki-like navigation(very contextual), though preserves classical menu-like navigation • Highly customisable offer Great achievements • Clear focus on the user needs • Very large palette of services • Proper use of colors, fonts and design in general to underline certain pieces of information Flaws Flaws • Toooooo overloaded • Information hard to find sometimes(dynamics) • In the attempt to anticipate customer needs, amazon takes control away from the user Solutions Solutions • Decrease volume of unrequested information • Improve data mining& information retrieval algorithms to better suit customer needs Architecture Architecture Product Database Customer Database category profile ratings searched items … owned items ratings tagged items marked non-interesting items Wish list and others Friends Favourite categories Modules • Editing modules(profile, lists, tags, reviews etc) • Search modules • IR&DM module • New products module • For each other service a new module – > associates – > advantage – > paid placements –> … Technologies • Web technologies(html, xml, etc) • Databases • E-commerce services • More servers •Etc. Proposals • Use network analysis to offer better recomandations • Use owl – semantic web.