Virtual Attendee Guide for Automotive

© 2020, Amazon Web Services, Inc. its affiliates. All rights reserved. or Welcome! © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. On behalf of AWS, we are excited for you to join us for re:Invent 2020!

This year’s virtual conference is going to be the industry event of the year. It will offer 5 Keynotes, 18 Leadership Sessions, and unlimited access to hundreds of sessions. We are happy to have you along for the journey!

To be sure you are prepared and ready to take on our 3-week event, we’ve created this guide full of tips and tricks provided directly from re:Invent alumni, teams, and staff on how to maneuver our free virtual event successfully. Step 1 – Register

Be sure to take advantage of the resources outlined in this document. We’ve curated them to offer you advice on how to plan a successful 3-week agenda. The full schedule, including dates, times, and locations, goes live in early November. In the meantime, use this document to start thinking about how you’ll plan your 3 weeks. We look forward to seeing you there! Automotive Overview © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Advancements in connected mobility, autonomous driving, electric vehicles, and manufacturing are converging to revolutionize the Automotive industry. In this unprecedented age of innovation, Automotive companies rely on AWS to fuel their digital transformation efforts to innovate faster, while maintaining ownership and control of their data and brand experience. Reinvent 2020 brings Automotive- focused sessions, where you’ll hear from customers and our own Automotive experts on how AWS technology is helping the industry transform.

Learn more at: https://aws.amazon.com/automotive/

Cloud Solutions by Industry Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Continuous Content Every Week

Access hours of sessions led by AWS experts, hear from cloud leaders, and be the first to learn what's next and new from AWS.

AWS re:Invent attendees should expect to: • Learn firsthand about AWS services from recognized world experts. • Focus on key services that matter most to their businesses and interests. • Get technical questions answered on the spot. • Receive immediate access to what’s new on the platform. • Most of all, enjoy themselves while learning!

re:Invent Home Page Session Catalog – Coming Soon

Registration Content Overview

Frequently Asked Questions Agenda

Join our keynotes for the latest in AWS Cloud computing and innovation.

Andy Jassy Keynote

CEO, Amazon Web Services

Live from Seattle, Andy Jassy takes the virtual stage to share his insights and the latest news about AWS customers, products, and services.

WEEK 1 TUESDAY, DEC. 1 | 8:00AM – 11:00AM (PST) AMERICAS: WATCH LIVE WEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (GMT) EUROPE

All times subject to change.

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors AWS Partner Keynote with Doug Yeum, Sandy Carter, and Dave McCann

Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS is helping partners modernize their businesses to help their customers transform.

WEEK 1 THURSDAY, DEC. 3 | 8:00AM – 9:45AM (PST) AMERICAS: WATCH LIVE FRIDAY, DEC. 4 | 8:00AM – 9:45AM (SGT) ASIA-PACIFIC FRIDAY, DEC. 4 | 8:00AM – 9:45AM (GMT) EUROPE

All times subject to change.

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Machine Learning Keynote with Swami Sivasubramanian

Join Swami Sivasubramanian for the first-ever Machine Learning Keynote, live at re:Invent. Hear how AWS is freeing builders to innovate on machine learning with the latest developments in AWS machine learning, demos of new technology, and insights from customers.

WEEK 2 TUESDAY, DEC. 8 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH LIVE WEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (GMT) EUROPE

All times subject to change.

Infrastructure Keynote with Peter DeSantis

Live from Seattle, join Peter DeSantis, Senior Vice President, Global Infrastructure and Customer Support, to learn how AWS has optimized its cloud infrastructure to run the world’s most demanding workloads and give your business a competitive edge.

WEEK 2 THURSDAY, DEC. 10 | 8:00AM – 9:00AM (PST) AMERICAS: WATCH LIVE FRIDAY, DEC. 11 | 8:00AM – 9:00AM (SGT) ASIA-PACIFIC FRIDAY, DEC. 11 | 8:00AM – 9:00AM (GMT) EUROPE

All times subject to change.

Vice President and CTO of Amazon.com

Join Dr. Werner Vogels as he goes behind the scenes to show how Amazon is solving today’s hardest technology problems. Based on his experience working with some of the largest and most successful applications in the world, Dr. Vogels shares his insights on building truly resilient architectures and what that means for the future of software development.

WEEK 3 TUESDAY, DEC. 15 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH FIRST WEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (GMT) EUROPE

All times subject to change.

Across the Leadership Sessions, you will hear directly from AWS leaders as they share the latest advances in AWS technologies, set the future product direction, and motivate you through compelling success stories.

OVER 3 WEEKS, WE WILL BRING YOU 18 SESSIONS THAT ARE 60 MINUTES LONG

Analytics Architecture AWS Public AWS Public Business Compute Rahul Rudy Valdez Sector Sector Partners Applications David Brown Pathak Vice President, Teresa Carlson Sandy Carter Larry Augustin Vice President, Solutions Architecture Amazon EC2 Vice President, Vice President, Vice President, and Training & Vice President, Worldwide Analytics Global Public Sector AWS Business Certification Public Sector Partners and Programs Application Services

Full Schedule Available Here © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Leadership Sessions

Containers Databases Edge Enterprise IoT Management Deepak Singh Shawn Bice Bill Vass Dave McCann Dirk Tools & Vice President, Vice President, Vice President, Vice President of Didascalou Governance Containers, Linux, AWS Databases AWS Migration, Engineering, AWS Vice President, HPC, and Open Marketplace, and Bill Vass AWS IoT Source, AWS Control Services Vice President of Engineering, AWS

Networking & Security, Identity Serverless Storage Training and Content Delivery & Compliance David Mai-Lan Certification Mayumi Stephen E. Richardson Tomsen Maureen Hiramatsu Vice President, Bukovec Schmidt Serverless Lonergan Vice President, Vice President & Chief Vice President, Director of AWS EC2 Networking Information Security Officer AWS Block and Training & Object Storage Certification

When Boldness Matters in Critical Moments

Mai-Lan Tomsen Bukovec Vice President, AWS Block and Object Storage

As companies face critical moments, often the difference between success and failure comes down to how those at the top choose to meet these challenges. Join Mai-Lan Tomsen Bukovec as she moderates a discussion on leading through change. The conversation will feature top influencers in their industries - Eva Chen (co-founder and CEO of Trend Micro), Casey Coleman (SVP, Salesforce and former CIO of GSA - US Government Administration), Shellye Archambeau (Board member, Verizon), and Julie Cordura (CEO, Thorn.org). Panelists will share how they led through pivotal critical moments such as setting up the first US government agency to use the AWS cloud, building a leadership position in data security and cybersecurity solutions, and using machine learning to combat child trafficking.

500+ sessions covering core services and emerging technologies will be available at your fingertips over 3 weeks.

With hours of content to cover, we are strategically spreading out sessions to be sure that you can plan your schedule accordingly without missing out.

SESSIONS TRAINING AND CERTIFICATION AWS DEEPRACER JAMS AND GAMEDAYS With hundreds of live sessions across Organizations across the globe are AWS DeepRacer is the fastest way to get Jams and GameDays are gamified three weeks, you have the opportunity seeking individuals skilled in the rolling with machine learning. sessions that allow participants to to interact with a variety of technical transformative technologies of the developers of all skill levels (including gain hands-on experience working content geared toward inspiring your cloud. To meet this growing demand, those with no prior machine learning through real-world scenarios that journey with AWS. You’ll get a chance to AWS Training and Certification equips experience). You can get hands-on with encourage the use of a variety of hear from AWS experts and customers the builders of today and tomorrow— AWS DeepRacer by learning how to train AWS and Partner services. around the globe on best practices at all experts and novices, practitioners and reinforcement learning models in a Participants of all skill levels are skill levels. What’s more, you will be able partners—with the knowledge they cloud-based 3D racing simulator. Attend encouraged to participate to to ask our technical community any of need to realize their cloud goals. a session to get started, then test your validate their existing skills while your burning questions about AWS Designed by the innovators at AWS, our skills by competing for prizes and glory also learning new ones. There are products and services. With this unique training supports learners of all skill in an exciting autonomous car racing both time-based events and on- platform, you’ll be able to tailor your levels and our certifications validate experience throughout re:Invent! demand content, so come join us agenda to fit your schedule without expertise. We’re also upskilling and and have some fun learning while missing any essential sessions! reskilling workforces through education also trying to get to the top of the programs that help businesses tap into leader boards! a pool of diverse talent. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Automotive Industry Sessions AUT201 AUT301 AUT302 Transforming the automotive industry Alexa, charge my car! Test drive the Cruising the highway toward automated with the Industrial Cloud Accenture EV Roaming Platform driving systems with BMW FEATURING FEATURING FEATURING Volkswagen AG Accenture BMW Group

The Industrial Cloud is an open and secure industry As legislation and brand awareness drive electric platform, community, and marketplace bringing In this session, explore the AWS autonomous driving vehicle (EV) adoption in the market, several points of original equipment manufacturers (OEMs), automotive data lake reference architecture to learn how friction surround ownership and user experience. suppliers, and service providers together to scale organizations manage the challenge of ingesting, Electric vehicle owners are challenged with applications and help optimize operations. Learn how transforming, labeling, and cataloging massive fragmented charging infrastructure and uncertain Volkswagen’s digital production platform, built on amounts of data to develop automated driving battery health. Learn how Accenture developed an AWS, has accelerated the development of an industry systems using Amazon EMR, Amazon S3, Amazon EV roaming platform with the AWS Connected ecosystem with common services and broad solutions SageMaker Ground Truth, and more. See how BMW Vehicle Solution, AWS IoT Greengrass, Amazon for efficiency improvements and greater insights Group collects 1 billion+ km of anonymized Kinesis Data Analytics, and more. Explore the through a diverse community of partners. This partner perception data from its worldwide connected fleet architecture and see how it enables mobile community brings together parts suppliers, of customer vehicles to develop safe and performant applications and head units to allow OEMs and technology providers, system integrators (SIs), automated driving systems. This sessions explains utilities a more meaningful role in shaping the EV independent software vendors (ISVs), logistics the purpose of and approach to the data collection experience, from charging and payments to trip providers, and OEMs to address a variety of and discusses examples from analyzing this valuable planning and maintenance. manufacturing and supply chain use cases. dataset.

FEATURED SPEAKERS: Nihar Patel, EVP New FEATURED SPEAKER: Raffaele Menolascino, FEATURED SPEAKER: Marc Neumann, Product Business Development, Volkswagen AG Managing Director, Accenture Owner Data Engineering, Automated Driving, BMW Group © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Automotive Sessions AUT303 Reimagining Mobility with Toyota Connected

FEATURING Toyota Connected

Discover how Toyota’s Mobility Services Platform (MSPF) and application programming interfaces (APIs) enable them to collect data from connected vehicles and apply it toward vehicle design and development; new contextual services such as car share, ride share, and full-service lease; and new corporate and consumer services such as proactive vehicle maintenance notifications and driving behavior-based insurance. See how Toyota uses Amazon Kinesis Data Streams to ingest data, AWS Lambda to decode the data, Amazon EMR to aggregate and decrypt the data, and Amazon Athena for analytics.

FEATURED SPEAKER: Mahadevan Krishnan, Principal Architect, Toyota Connected

On the Road again - Accelerating the future of Building the Post-Cookie Identity Graph for IOT308* connected vehicles ADM304* Marketing Rivian pushes the pace of Automotive innovation Data-Driven vehicle development at Volkswagen MFG303* with AWS ANT201 Commercial Vehicles

How BMW Group uses AWS serverless Analytics for a ZCW208 Building a connected factory with Volkswagen ANT310 data-driven ecosystem How to architect a low cost 3D rendering solution SAP Smart Factory: Inside VW's Digital Production CMP253-G using spot instances with Ferrari (session in Italian with ENT311* Platform English Subtitles)

Achieving efficiency in production with the IOT201 Volkswagen Industrial Cloud

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors AWS on Air AWS AUTOMOTIVE 2020: VOICE OF THE CUSTOMER: Live Sessions Year in Review How AWS and Sibros enable the connected vehicle ecosystem

FEATURING FEATURING AWS Sibros

Join AWS’ Dean Phillips as he recaps In this 15 minute live session, Sibros top Automotive trends from 2020. will share how they are managing In this 30 minute live session, we the complexity of millions of will review key partnerships and connected vehicles at scale, and you how AWS has addressed gaps in the can learn how AWS and Sibros are automotive industry highlighting enabling the connected vehicle end-to-end architecture. ecosystem.

Live Air Time: 12/10 at 2:30 PDT Live Air Time: 12/9 at 11:20 PDT

FEATURED SPEAKER: Dean Phillips, Worldwide FEATURED SPEAKER: Xiaojian Huang, VP of Technical Leader for Automotive at AWS Software at Sibros

P R O T I P : The Keynotes and Leadership Sessions are critical!

Be sure to not miss out on the Keynotes, as that’s where you’ll catch all of the Step One Step Two Step Three AWS launches. Be sure that you have the Search topics you’re interested in Broaden your horizons! Once you Keynote and Leadership Sessions and start favoriting sessions you have your core topics explored The Leadership Sessions are you’re interested in added to your think you might want to attend. and sessions favorited, explore where you’ll hear from AWS agenda. These will be the base of other topics. You never know leaders who are diving deep your learning and schedule what you might discover! on AWS topics. building.

Connect Plan Daily Debriefs Have Fun! Be sure to connect with your account team Now that re:Invent is virtual and free, there Even though we aren’t eating chicken wings and other AWS experts throughout re:Invent. is no reason to not send the whole team. Be together in person this year, make sure you sure to strategically conquer all of the check out all of the virtual quirky activities breakout sessions. Don’t forget to find time that we have planned for you. It wouldn’t be to virtually reconvene your team and debrief re:Invent without some added fun! on their learnings. P R O T I P : Stay connected with your AWS account team via your workplace communication tool for easy answers and up-to-date information.

Get connected, expand your knowledge, and access AWS experts online.

Developer Lounge Startups We Power Tech Builders’ Fair The Dev Lounge will engage Join thousands of startups this year We Power Tech is about you: The Builders’ Fair is a fun and developers, programmers, engineers, who are looking to make diverse builders who are changing interactive way to learn how to builders, and future developers. Join connections, streamline ingenuity, the world through tech. Together, apply AWS services to real-world us here for presentations from AWS and add more good to the world. we are building a future of tech use cases. Interact with our builders community leaders and architectural Join in the Startup Community by that is diverse, inclusive, and to learn how the projects were discussions about specific AWS tuning in to lightning talks and accessible. Join us to learn how made, ask questions, and walk away categories by knowledge level (100– technical demos from startups from our global community of builders with the knowledge to build it 400). You can also come here to all around the globe, and chat with are leveraging technology to yourself. Explore the projects for discuss AWS product launches our AWS experts live to get all of create inclusive products, services, yourself during the 3 weeks of following each Keynote. your questions answered. and programs. re:Invent, and start building.

Featuring over 150 AWS Partners, the Learn how to leverage AWS services to build solutions for your customers, and explore re:Invent sponsorship program connects programs to help you differentiate your business and reach new customers faster. you to companies building and managing solutions on AWS. Attendees If you’re not an AWS Partner, you’re welcome to watch GPS sessions to learn more about the can view sessions, demos, and video AWS Partner Network (APN) and to register to become an AWS Partner. content relevant to their unique preferences and engage in direct AWS Partner Keynote conversations with re:Invent sponsors. THURSDAY, DECEMBER 3 Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS See full sponsor list is helping partners modernize their businesses to help their customers transform. Leadership Sessions THURSDAY, DECEMBER 3 AWS Public Sector Partners, Sandy Carter Enterprise, Dave McCann Sessions There will be 15 learning sessions dedicated to AWS Partners, each lasting 30 minutes.

Learn more about AWS Partners

It wouldn’t be re:Invent without our quirky culture. Every week, you’ll have access to new quirky activities. Feel free to digest them on your own time or gather your whole team to participate together.

Amazon Fishbowl at re:Invent Quick Cooking Demos Join us for intimate conversations with In 10 minutes, we will bring you quick, top authors in varying areas of expertise, easy-to-follow recipes that you can offered in partnership with Amazon whip up in a flash, ranging from one- Fishbowl. We will deliver one-of-a-kind pan dishes to the best chocolate chip experiences for you—Fishbowls are cookies you’ve ever tasted. traditionally for Amazon employees only! Movement Breaks And Much More! DJ Sets to Move and Groove You deserve a break – take a few We all need to relax and enjoy the minutes and rejuvenate with our desk moment. Throw on some music curated stretch series. just for re:Invent attendees and dance your heart out. Obliteride at re:Invent Cable Detective Mystery Game We are bringing Obliteride to re:Invent. Test your re:Invent knowledge and try to As an attendee, you will have the solve the mystery of who tangled all the opportunity to pick your favorite activity cables. There’s a perfect mix of trivia to get moving and share your questions and mini games throughout the experience on social media. gameplay, so don’t miss it!

 Register for re:Invent

 Visit reinvent.aws.com to stay up-to-date on announcements

 Connect with my AWS account team

 Add 5 Keynotes to my agenda

 Add 18 Leadership Sessions to my agenda

 Favorite the learning sessions of interest to me

 Review the AWS communities

 Connect with my colleagues to plan how to conquer the many hours of content

 Check out the play activities and add them to my agenda

 Follow Amazon Web Services on Instagram, Facebook, LinkedIn, and Twitter

Contact the Team Want to connect with an Automotive Industry Expert?

If you’d like to arrange a meeting with AWS subject matter experts, please reach out to your account teams to coordinate.

You can click on the photos to access team member LinkedIn profiles.

Bill Foy, Director Thad Dungan, Head of Nisarg Modi, Head Max Cavazzini, Head of Worldwide Automotive Worldwide Automotive GTM Worldwide Automotive EMEA Automotive GTM GTM [email protected] Mobility GTM [email protected] [email protected] [email protected]