Request for Reconsideration After Final Action

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1960 (Rev 10/2011) OMB No. 0651-0050 (Exp 09/20/2020) Request for Reconsideration after Final Action

The table below presents the data as entered.

Input Field Entered SERIAL NUMBER 88242157 LAW OFFICE ASSIGNED LAW OFFICE 123 MARK SECTION

MARK https://tmng-al.uspto.gov/resting2/api/img/88242157/large

LITERAL ELEMENT PILLPACK

STANDARD CHARACTERS YES

USPTO-GENERATED IMAGE YES The mark consists of standard characters, without claim to any particular font style, MARK STATEMENT size or color. OWNER SECTION (current)

NAME A9.com, Inc.

STREET 101 Lytton Avenue

CITY Palo Alto

STATE California

ZIP/POSTAL CODE 94301

COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States OWNER SECTION (proposed)

NAME A9.com, Inc.

STREET 101 Lytton Avenue

CITY Palo Alto

STATE California

ZIP/POSTAL CODE 94301

COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States

EMAIL [email protected] EVIDENCE SECTION

EVIDENCE FILE NAME(S)

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DESCRIPTION OF EVIDENCE FILE Office action response and exhibits. GOODS AND/OR SERVICES SECTION (005) (current)

INTERNATIONAL CLASS 005

DESCRIPTION Pharmaceuticals, namely, pharmaceutical preparations and substances for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and veterinary preparations namely, prescription and non-prescription medicines in the form of pills, tablets, capsules, powders, syrups, sprays, gels, creams, caplets, liquid drops, sachets, and solutions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; sanitary preparations for medical purposes; dietetic food and beverages adapted for medical or veterinary use; dietary supplements for humans and animals; medical and surgical plasters; materials for dressings, namely, sterilized dressings, burn dressings, wound dressings, medical dressings, and surgical dressings; material for stopping teeth, dental wax; disinfectants; ointments for pharmaceutical purposes, namely, antibiotic ointments, anti-fungal ointments, anti- inflammatory ointments, analgesic ointments, hemorrhoidal ointments, medicated ointments for treating dermatological conditions, and anti- itch ointments; ointments for pharmaceutical purposes, namely, medicated ointments for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, medicated lotions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, pharmaceutical skin care lotions, antibiotic lotions, medicated aftershave lotions, medicated sunburn lotions, anti-fungal lotions, medicated lotions for treating dermatological conditions; pharmaceutical skin lotions; balms for medical purposes

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (005) (proposed)

INTERNATIONAL CLASS 005

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 At this time, the applicant has another basis for registration (Section 1(a) or Section INTENT TO 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but PERFECT 44(d) is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration. GOODS AND/OR SERVICES SECTION (009) (current)

INTERNATIONAL CLASS 009

DESCRIPTION Pedometers; altimeters; scales; calculating machines; data processing apparatus; computers; downloadable computer software for the transmission, display, and review of messages via computer networks, communication networks and the global information network; downloadable computer software for personal information management; downloadable computer software for accessing, monitoring, organizing, managing and tracking shipments; downloadable computer software for transmitting, storing, manipulating, organizing, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; downloadable computer software for accessing online information; downloadable computer software for online shopping; downloadable computer software for facilitating payments and online transactions; downloadable computer software for conducting online retail transactions and retail ordering for a wide variety of consumer goods

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (009) (proposed)

INTERNATIONAL CLASS 009

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 010

DESCRIPTION Surgical instruments and apparatus; medical apparatus and instruments for diagnosing, examining, treating, and monitoring viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; dental apparatus and instruments, namely, dental picks, dental caps, dental inlays, dental onlays, dental burrs, dental bridges, dental mirrors, dental drills, dental prostheses, dental gloves, dental syringes, dental bite trays, oral irrigators, teeth protectors for dental purposes, X- ray apparatus for dental imaging; medical apparatus and instruments, namely, medical imaging apparatus; medical apparatus for facilitating the inhalation of pharmaceutical preparations; inhalers for medical use; cups for dispensing medicine; testing apparatus for medical purposes, namely, apparatus for diagnosing, examining, and monitoring viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (010) (proposed)

INTERNATIONAL CLASS 010

FILING BASIS Section 1(b) I IFILING BASIS ISection 44(d) FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 020

DESCRIPTION Containers, not of paper or metal, for storage or transport; commercial dispensers for pills or capsules, sold empty; plastic medication containers for commercial use; commercial medical storage apparatus, namely, plastic pill dispensers, plastic pill containers, medication cases, and non-metal plastic boxes for storing pills and medication, sold empty

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (020) (proposed)

INTERNATIONAL CLASS 020

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 021

DESCRIPTION Personal dispensers for pills or capsules for domestic use; personal medical storage apparatus, namely, plastic pill dispensers, plastic containers for storing and organizing medications and vitamins, and non-metal boxes for storing pills; lotion containers sold empty for domestic use

FILING BASIS Section 1(b) I IFILING BASIS ISection 44(d) FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (021) (proposed)

INTERNATIONAL CLASS 021

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 035

DESCRIPTION Advertising services; business management; business administration services; Providing office functions; online retail store services in the fields of medical, drug store, and general merchandise; online retail pharmacy services, namely, processing online prescription orders; retail store services featuring pharmaceutical and sanitary preparations and medical supplies; retail pharmacy services

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (035) (proposed)

INTERNATIONAL CLASS 035

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY FOREIGN FILING DATE 06/28/2018 At this time, the applicant has another basis for registration (Section 1(a) or Section INTENT TO 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but PERFECT 44(d) is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration. GOODS AND/OR SERVICES SECTION (039) (current)

INTERNATIONAL CLASS 039

DESCRIPTION Transport of goods; packaging and storage of goods; delivery of goods; delivery of goods by mail order; distribution services, namely, delivery of prescription medication; packaging of medication for others

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (039) (proposed)

INTERNATIONAL CLASS 039

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 042

DESCRIPTION Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals

FILING BASIS Section 1(b)

FILING BASIS Section 44(d) I FOREIGN APPLICATION NUMBER I075355 FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (042) (proposed)

INTERNATIONAL CLASS 042

TRACKED TEXT DESCRIPTION Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials; medical and scientific research, namely, conducting clinical trials for others; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring information about medical devices, diagnostics and drugs; providing a website featuring medical and scientific research information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals; providing medical and scientific research information in the fields of pharmaceuticals.

FINAL DESCRIPTION Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials for others; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring medical and scientific research information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals.

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

INTERNATIONAL CLASS 044

DESCRIPTION Medical services; veterinary services; hygienic and beauty care for human beings or animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing information services relating to medications; providing information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services in preparation for traveling I IFILING BASIS ISection 1(b) FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

FOREIGN FILING DATE 06/28/2018 GOODS AND/OR SERVICES SECTION (044) (proposed)

INTERNATIONAL CLASS 044

TRACKED TEXT DESCRIPTION Medical services; veterinary services; hygienic and beauty care for human beings or animals; hygienic and beauty care for human beings and -animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing information services relating to medications; providing medical information services relating to medications; providing information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services in preparation for traveling; health care services, namely, medical consultation and treatment provided in preparation for traveling.

FINAL DESCRIPTION Medical services; veterinary services; hygienic and beauty care for human beings and animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing medical information services relating to medications; providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services, namely, medical consultation and treatment provided in preparation for traveling.

FILING BASIS Section 1(b)

FILING BASIS Section 44(d)

FOREIGN APPLICATION NUMBER 075355

FOREIGN APPLICATION Jamaica COUNTRY/REGION/JURISDICTION/U.S. TERRITORY

NAME Allisen Pawlenty-Altman

ATTORNEY BAR MEMBERSHIP NUMBER NOT SPECIFIED

YEAR OF ADMISSION NOT SPECIFIED

U.S. STATE/ COMMONWEALTH/ TERRITORY NOT SPECIFIED

FIRM NAME IFIRM NAME IKILPATRICK TOWNSEND & STOCKTON LLP INTERNAL ADDRESS SUITE 2800

STREET MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET

CITY ATLANTA

STATE Georgia

POSTAL CODE 30309

COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States

PHONE 202-508-5800

FAX 202-508-5858

EMAIL [email protected]

DOCKET/REFERENCE NUMBER 1119971 ATTORNEY INFORMATION (proposed)

NAME Allisen Pawlenty-Altman

ATTORNEY BAR MEMBERSHIP NUMBER XXX

YEAR OF ADMISSION XXXX

U.S. STATE/ COMMONWEALTH/ TERRITORY XX

FIRM NAME KILPATRICK TOWNSEND & STOCKTON LLP

INTERNAL ADDRESS SUITE 2800

STREET MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET

CITY ATLANTA

STATE Georgia

POSTAL CODE 30309

COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States

PHONE 202-508-5800

FAX 202-508-5858

EMAIL [email protected]

DOCKET/REFERENCE NUMBER 1119971

OTHER APPOINTED ATTORNEY Thomas M. Hadid and all other attorneys of Kilpatrick Townsend & Stockton LLP CORRESPONDENCE INFORMATION (current)

NAME THOMAS M. HADID

PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE [email protected]

SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) [email protected]

DOCKET/REFERENCE NUMBER 1119971 CORRESPONDENCE INFORMATION (proposed)

NAME Allisen Pawlenty-Altman

PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE [email protected]

SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) [email protected]

DOCKET/REFERENCE NUMBER 1119971 SIGNATURE SECTION

RESPONSE SIGNATURE /Thomas M. Hadid/

SIGNATORY'S NAME Thomas M. Hadid

SIGNATORY'S POSITION Attorney of Record

SIGNATORY'S PHONE NUMBER 3103107013

DATE SIGNED 02/20/2020

AUTHORIZED SIGNATORY YES

CONCURRENT APPEAL NOTICE FILED NO FILING INFORMATION SECTION

SUBMIT DATE Thu Feb 20 19:32:52 ET 2020 USPTO/RFR-XX.XXX.XXX.XXX- 20200220193252982842-8824 2157-710e398ea6142b669f96 TEAS STAMP e8e792eb8c44648e6d7525e5f 241b5645139be6c28835d4-N/ A-N/A-2020022019151122700 0

Request for Reconsideration after Final Action To the Commissioner for Trademarks:

Application serial no. 88242157 PILLPACK(Standard Characters, see https://tmng-al.uspto.gov/resting2/api/img/88242157/large) has been amended as follows:

EVIDENCE Evidence in the nature of Office action response and exhibits. has been attached. Original PDF file: evi_38104128234-20200220191511227000_._PILLPACK_88242157.pdf Converted PDF file(s) ( 89 pages) Evidence-1 Evidence-2 Evidence-3 Evidence-4 Evidence-5 Evidence-6 Evidence-7 Evidence-8 Evidence-9 Evidence-10 Evidence-11 Evidence-12 Evidence-13 Evidence-14 Evidence-15 Evidence-16 Evidence-17 Evidence-18 Evidence-19 Evidence-20 Evidence-21 Evidence-22 Evidence-23 Evidence-24 Evidence-25 Evidence-26 Evidence-27 Evidence-28 Evidence-29 Evidence-30 Evidence-31 Evidence-32 Evidence-33 Evidence-34 Evidence-35 Evidence-36 Evidence-37 Evidence-38 Evidence-39 Evidence-40 Evidence-41 Evidence-42 Evidence-43 Evidence-44 Evidence-45 Evidence-46 Evidence-47 Evidence-48 Evidence-49 Evidence-50 Evidence-51 Evidence-52 Evidence-53 Evidence-54 Evidence-55 Evidence-56 Evidence-57 Evidence-58 Evidence-59 Evidence-60 Evidence-61 Evidence-62 Evidence-63 Evidence-64 Evidence-65 Evidence-66 Evidence-67 Evidence-68 Evidence-69 Evidence-70 Evidence-71 Evidence-72 Evidence-73 Evidence-74 Evidence-75 Evidence-76 Evidence-77 Evidence-78 Evidence-79 Evidence-80 Evidence-81 Evidence-82 Evidence-83 Evidence-84 Evidence-85 Evidence-86 Evidence-87 Evidence-88 Evidence-89

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following: Current: Class 005Pharmaceuticals, namely, pharmaceutical preparations and substances for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and veterinary preparations namely, prescription and non-prescription medicines in the form of pills, tablets, capsules, powders, syrups, sprays, gels, creams, caplets, liquid drops, sachets, and solutions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; sanitary preparations for medical purposes; dietetic food and beverages adapted for medical or veterinary use; dietary supplements for humans and animals; medical and surgical plasters; materials for dressings, namely, sterilized dressings, burn dressings, wound dressings, medical dressings, and surgical dressings; material for stopping teeth, dental wax; disinfectants; ointments for pharmaceutical purposes, namely, antibiotic ointments, anti-fungal ointments, anti-inflammatory ointments, analgesic ointments, hemorrhoidal ointments, medicated ointments for treating dermatological conditions, and anti-itch ointments; ointments for pharmaceutical purposes, namely, medicated ointments for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, medicated lotions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, pharmaceutical skin care lotions, antibiotic lotions, medicated aftershave lotions, medicated sunburn lotions, anti-fungal lotions, medicated lotions for treating dermatological conditions; pharmaceutical skin lotions; balms for medical purposes Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Filing Basis: Section 44(d), Priority based on foreign filing: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services, and asserts a claim of priority based upon a foreign application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization, and asserts a claim of priority based upon a foreign application. For a certification application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods or services that meet the certification standards of the applicant, and the applicant asserts a claim of priority based upon a foreign application. Claim of priority is based on[ Jamaica application number 075355 filed 06/28/2018]. 15 U.S.C.Section 1126(d), as amended.

Applicant proposes to amend the following: Current: Class 009Pedometers; altimeters; scales; calculating machines; data processing apparatus; computers; downloadable computer software for the transmission, display, and review of messages via computer networks, communication networks and the global information network; downloadable computer software for personal information management; downloadable computer software for accessing, monitoring, organizing, managing and tracking shipments; downloadable computer software for transmitting, storing, manipulating, organizing, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; downloadable computer software for accessing online information; downloadable computer software for online shopping; downloadable computer software for facilitating payments and online transactions; downloadable computer software for conducting online retail transactions and retail ordering for a wide variety of consumer goods Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Proposed: Filing Basis: Section 44(d), Priority based on foreign filing:For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services, and asserts a claim of priority based upon a foreign application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization, and asserts a claim of priority based upon a foreign application. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods or services that meet the certification standards of the applicant, and the applicant asserts a claim of priority based upon a foreign application. Claim of priority is based on [ Jamaica application number 075355 filed 06/28/2018]. 15 U.S.C.Section 1126(d), as amended. INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration. Applicant proposes to amend the following: Current: Class 010Surgical instruments and apparatus; medical apparatus and instruments for diagnosing, examining, treating, and monitoring viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; dental apparatus and instruments, namely, dental picks, dental caps, dental inlays, dental onlays, dental burrs, dental bridges, dental mirrors, dental drills, dental prostheses, dental gloves, dental syringes, dental bite trays, oral irrigators, teeth protectors for dental purposes, X-ray apparatus for dental imaging; medical apparatus and instruments, namely, medical imaging apparatus; medical apparatus for facilitating the inhalation of pharmaceutical preparations; inhalers for medical use; cups for dispensing medicine; testing apparatus for medical purposes, namely, apparatus for diagnosing, examining, and monitoring viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant proposes to amend the following: Current: Class 020Containers, not of paper or metal, for storage or transport; commercial dispensers for pills or capsules, sold empty; plastic medication containers for commercial use; commercial medical storage apparatus, namely, plastic pill dispensers, plastic pill containers, medication cases, and non-metal plastic boxes for storing pills and medication, sold empty Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant proposes to amend the following: Current: Class 021Personal dispensers for pills or capsules for domestic use; personal medical storage apparatus, namely, plastic pill dispensers, plastic containers for storing and organizing medications and vitamins, and non-metal boxes for storing pills; lotion containers sold empty for domestic use Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant proposes to amend the following: Current: Class 035Advertising services; business management; business administration services; Providing office functions; online retail store services in the fields of medical, drug store, and general merchandise; online retail pharmacy services, namely, processing online prescription orders; retail store services featuring pharmaceutical and sanitary preparations and medical supplies; retail pharmacy services Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant proposes to amend the following: Current: Class 039Transport of goods; packaging and storage of goods; delivery of goods; delivery of goods by mail order; distribution services, namely, delivery of prescription medication; packaging of medication for others Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Applicant proposes to amend the following: Current: Class 042Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Proposed: Tracked Text Description: Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials; medical and scientific research, namely, conducting clinical trials for others; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring information about medical devices, diagnostics and drugs; providing a website featuring medical and scientific research information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals; providing medical and scientific research information in the fields of pharmaceuticals.

Filing Basis: Section 44(d), Priority based on foreign filing:For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services, and asserts a claim of priority based upon a foreign application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization, and asserts a claim of priority based upon a foreign application. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods or services that meet the certification standards of the applicant, and the applicant asserts a claim of priority based upon a foreign application. Claim of priority is based on [ Jamaica application number 075355 filed 06/28/2018]. 15 U.S.C.Section 1126(d), as amended. INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.

Applicant proposes to amend the following: Current: Class 044Medical services; veterinary services; hygienic and beauty care for human beings or animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing information services relating to medications; providing information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services in preparation for traveling Filing Basis: Section 1(b), Intent to Use: For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services in the application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, and the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant.

Proposed: Tracked Text Description: Medical services; veterinary services; hygienic and beauty care for human beings or animals; hygienic and beauty care for human beings and animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing information services relating to medications; providing medical information services relating to medications; providing information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services in preparation for traveling; health care services, namely, medical consultation and treatment provided in preparation for traveling.

Filing Basis: Section 44(d), Priority based on foreign filing:For a trademark or service mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to use the mark in commerce on or in connection with the identified goods/services, and asserts a claim of priority based upon a foreign application. For a collective trademark, collective service mark, or collective membership mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by members on or in connection with the identified goods/services/collective membership organization, and asserts a claim of priority based upon a foreign application. For a certification mark application: As of the application filing date, the applicant had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce by authorized users in connection with the identified goods/services, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods or services that meet the certification standards of the applicant, and the applicant asserts a claim of priority based upon a foreign application. Claim of priority is based on [ Jamaica application number 075355 filed 06/28/2018]. 15 U.S.C.Section 1126(d), as amended. INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.

Owner AND/OR ENTITY INFORMATION Applicant proposes to amend the following: Current: A9.com, Inc., a corporation of Delaware, having an address of 101 Lytton Avenue Palo Alto, California 94301 United States

Proposed: A9.com, Inc., a corporation of Delaware, having an address of 101 Lytton Avenue Palo Alto, California 94301 United States Email Address: [email protected]

The owner's/holder's current attorney information: Allisen Pawlenty-Altman. Allisen Pawlenty-Altman of KILPATRICK TOWNSEND & STOCKTON LLP, is located at

SUITE 2800 MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET ATLANTA, Georgia 30309 United States The docket/reference number is 1119971.

The phone number is 202-508-5800.

The fax number is 202-508-5858.

The email address is [email protected] The owner's/holder's proposed attorney information: Allisen Pawlenty-Altman. Other appointed attorneys are Thomas M. Hadid and all other attorneys of Kilpatrick Townsend & Stockton LLP. Allisen Pawlenty-Altman of KILPATRICK TOWNSEND & STOCKTON LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at

SUITE 2800 MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET ATLANTA, Georgia 30309 United States The docket/reference number is 1119971.

The phone number is 202-508-5800.

The fax number is 202-508-5858.

The email address is [email protected]

Allisen Pawlenty-Altman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

Correspondence Information (current): THOMAS M. HADID PRIMARY EMAIL FOR CORRESPONDENCE: [email protected] SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): [email protected]

The docket/reference number is 1119971.

Correspondence Information (proposed): Allisen Pawlenty-Altman PRIMARY EMAIL FOR CORRESPONDENCE: [email protected] SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): [email protected]

The docket/reference number is 1119971.

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S) Request for Reconsideration Signature Signature: /Thomas M. Hadid/ Date: 02/20/2020 Signatory's Name: Thomas M. Hadid Signatory's Position: Attorney of Record

Signatory's Phone Number: 3103107013

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.

Mailing Address: THOMAS M. HADID KILPATRICK TOWNSEND & STOCKTON LLP SUITE 2800 MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET ATLANTA, Georgia 30309 Mailing Address: Allisen Pawlenty-Altman KILPATRICK TOWNSEND & STOCKTON LLP SUITE 2800 MAILSTOP: IP DOCKETING - 22 1100 PEACHTREE STREET ATLANTA, Georgia 30309

Serial Number: 88242157 Internet Transmission Date: Thu Feb 20 19:32:52 ET 2020 TEAS Stamp: USPTO/RFR-XX.XXX.XXX.XXX-202002201932529 82842-88242157-710e398ea6142b669f96e8e79 2eb8c44648e6d7525e5f241b5645139be6c28835 d4-N/A-N/A-20200220191511227000

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK EXAMINING DIVISION

APPLICANT: A9.com, Inc. ) ) TRADEMARK: PILLPACK ) Rachel Eve Desjardins ) Trademark Examining Attorney ) ) Law Office 123 SERIAL NO. : ·88/242,157 ) ) CLASSES: 5, 9, 10, 20, 21 , 35, 39, 42, 44 )

REQUEST FOR RECONSIDERATION

Applicant A9.com, Inc. (hereinafter "Applicant"), by and through counsel, respectfully

submits this response to the Office Action issued on August 20, 2019 with respect to PILLPACK

("Applicant's Mark") the subject of U.S. Trademark Application Serial No. 88/242,157 (the

"Application").

A. Identification of Goods and Se1·vices

The Application covers the following goods and services:

Class 5: Pharmaceuticals, namely, pharmaceutical preparations and substances for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; medical and veterinary preparations namely, prescription and non-prescription medicines in the form of pills, tablets, capsules, powders, syrups, sprays, gels, creams, caplets, liquid drops, sachets, and solutions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; sanitary preparations for medical purposes; dietetic food and beverages adapted for medical or veterinary use; dietary supplements for humans and animals; medical and surgical plasters; materials for dressings, namely, sterilized dressings, burn dressings, wound dressings, medical dressings, and surgical dressings; material for stopping teeth, dental wax; disinfectants; ointments for pharmaceutical purposes, namely, antibiotic ointments, anti-fungal ointments, anti-inflammatory Response to Office Action U.S. Serial No. 88/242,157 PILLPACK ointments, analgesic ointments, hemorrhoidal ointments, medicated ointments for treating demrntological conditions, and anti-itch ointments; ointments for phannaceutical purposes, namely, medicated ointments for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, medicated lotions for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; lotions for pharmaceutical purposes, namely, phamrnceutical skin care lotions, antibiotic lotions, medicated aftershave lotions, medicated sunburn lotions, anti-fungal lotions, medicated lotions for treating dermatological conditions; phannaceutical skin lotions; balms for medical purposes

Class 9: Pedometers; altimeters; scales; calculating machines; data processing apparatus; computers; downloadable computer software for the transmission, display, and review of messages via computer networks, communication networks and the global infonnation network; downloadable computer software for personal information management; downloadable computer software for accessmg, monitoring, orgamzmg, managmg and tracking shipments; downloadable computer software for transmitting, storing, manipulating, organizing, recording, and reviewing text, images, audio, video and data, including via global computer networks, wireless networks, and electronic communications networks; downloadable computer software for accessing online information; downloadable computer software for online shopping; downloadable computer software for facilitating payments and online transactions; downloadable computer software for conducting online retail transactions and retail ordering for a wide variety of consumer goods

Class 10: Surgical instruments and apparatus; medical apparatus and instruments for diagnosing, examining, treating, and monitoring viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; dental apparatus and instruments, namely, dental picks, dental caps, dental inlays, dental onlays, dental burrs, dental bridges, dental mirrors, dental drills, dental prostheses, dental gloves, dental syringes, dental bite trays, oral irrigators, teeth protectors for dental purposes, X-ray apparatus for dental imaging; medical apparatus and instruments, namely, medical imaging apparatus; medical apparatus for facilitating the inhalation of pharmaceutical preparations; inhalers for medical use; cups for dispensing medicine; testing apparatus for medical purposes, namely, apparatus for diagnosing, examining, and monitoring viral, infectious, metabolic, endocrine,

- 2 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders

Class 20: Containers, not of paper or metal, for storage or transport; commercial dispensers for pills or capsules, sold empty; plastic medication containers for commercial use; commercial medical storage apparatus, namely, plastic pill dispensers, plastic pill containers, medication cases, and non-metal plastic boxes for storing pills and medication, sold empty

Class 21: Personal dispensers for pills or capsules for domestic use; personal medical storage apparatus, namely, plastic pill dispensers, plastic containers for storing and organizing medications and vitamins, and non-metal boxes for storing pills; lotion containers sold empty for domestic use

Class 35: Advertising services; business management; business administration services; Providing office functions; online retail store services in the fields of medical, drug store, and general merchandise; online retail pharmacy services, namely, processing online prescription orders; retail store services featuring phannaceutical and sanitary preparations and medical supplies; retail pharmacy services

Class 39: Transport of goods; packaging and storage of goods; delivery of goods; delivery of goods by mail order; distribution services, namely, delivery of prescription medication; packaging of medication for others

Class 44: Medical services; veterinary services; hygienic and beauty care for human beings or animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing information services relating to medications; providing information services relating to pharmaceuticals, namely,

- 3 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical infornrntion to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, infonnation about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dennatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services in preparation for traveling

The Examining Attorney issued some minor objections in connection with the goods and services identified in the application. To address these objections, Applicant elsewhere in this response submits the following amendments to the Application' s goods and services per the

Examining Attorney's request, with the proposed additional clarifying and limiting language shown in bold and undedine:

Class 42: Provision of scientific information, advice and consultancy in relation to pharmacology; research and development in the field of pharmaceuticals; scientific research for medical purposes in the field of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, honn onal, dermatological, psychiatric and immune system related diseases and disorders; medical and scientific research, namely, conducting clinical trials for others; industrial analysis and research services; design and development of computer hardware and software; platform as a service featuring computer software to permit users to identify, request and receive pharmacy products; providing temporary use of online non-downloadable software to permit users to identify, request and receive pharmacy products; providing a website featuring medical and scientific research information about medical devices, diagnostics and drugs; providing medical and scientific research information in the fields of pharmaceuticals. Class 44: Medical services; veterinary services; hygienic and beauty care for human beings @I' and animals; preparation of prescriptions in pharmacies; preparation and dispensing of medications; providing medical information services relating to medications; providing medical information services relating to pharmaceuticals, namely, providing information relating to diagnostic, prophylactic and therapeutic properties of pharmaceuticals; providing medical

- 4 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK information to patients in the field of administering medications; providing medical information; providing a web site featuring medical information; providing information in the field of health care in connection with retail pharmacy transactions, in particular, information about medications, medication side effects, and drug interactions; health care services for treating viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders; health care services, namely, provision of medical services by health care professionals via the internet or telecommunication networks; health care services, namely, medical consultation and treatment provided in preparation for traveling. B. Applicant's Mark is Suggestive, not Merely Descdptive

The Examining Attorney has made final her refusal to register PILLP ACK on grounds that "the applied-for mark merely describes the use or purpose and features or characteristics of applicant's goods and services." Applicant respectfully disagrees.

A term is merely descriptive only if it immediately conveys information concerning a feature, quality, or characteristic of applicant's goods or services. In re NC Lotte,y, 866 F.3d

1363, 1367, 123 USPQ2d 1707, 1709 (Fed. Cir. 2017) (affirming TTAB refusal to register

FIRST TUESDAY to market the introduction of scratch-off lottery games on the first Tuesday of each month in large part because applicant's specimens (advertising materials) showing how the mark was used included explanatory text using the same two words as the mark -- "first

Tuesday" -- to describe the relevant feature or characteristic ofN.C. Lottery's scratch-off lottery games thereby demonstrating that the commercial context in which the goods were marketed immediately conveyed the intended meaning of FIRST TUESDAY). Whether a particular term is merely descriptive is determined in relation to the goods or services for which registration is sought and the context in which the term is used, not in the abstract or on the basis of guesswork. In re Abcor Dev. Corp., 588 F.2d 811 , 200 USPQ 215, 218 (CCPA 1978) [emphasis added] ; In re Remacle, 66 USPQ2d 1222, 1224 (TTAB 2002). Moreover, in order to be

-s - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK descriptive, the tenn must immediately convey information as to the qualities, features, or characteristics of the goods with a "degree ofparticularity." In re TMS Corp. of the Americas,

200 USPQ 57, 59 (TTAB 1978) [emphasis added]; In re Gourmet Bakers, Inc. , 173 USPQ 565

(TTAB 1972). See also, In re Entenmann 's Inc., 15 USPQ2d 1750, 1751 (TTAB 1990).

Conversely, the more thought, imagination, or perception that is required to connect the mark with the services, the more likely it is that the mark is suggestive. See In re TMS Corp. of the Americas, 200 USPQ 57, 58 (TTAB 1978).

Applicant's Mark PILLPACK is a coined term. There is no dictionary definition for

PILLPACK. Indeed, a Google search for the te1m generates 88,800,000 results (as of February

11 , 2020) predominantly referring to Applicant as well as a Wikipedia page describing Applicant as the sole source of PILLPACK offerings, see Exhibit A (first five pages of Google search results for "pillpack" and Wikipedia page on PILLPACK). Viewed as a whole, the term

PILLPACK generates an idea of several characteristics of Applicant's goods and services, but does not convey an immediate and clear description of any particular one. Accordingly,

PILLPACK lacks the "degree of particularity" necessary to be considered merely descriptive of

Applicant's broad goods and services. In re TMS C01p., 200 USPQ at 59.

The Examiner relies on several cases that are easily distinguishable because they concern marks that were merely descriptive, in contrast to Applicant's suggestive mark. In In re Fat Boys

Water Sports LLC, 11 8 USPQ2d 1511, 1516 (TTAB 2016), for example, the TTAB affinned the

PTO's refusal to register HOUSEBOAT BLOB for inflatable mattresses because the record evidence established that the term "blob" refers to a type of air mattress used on bodies of water as a recreational device. In contrast, there is no evidence that PILLPACK refers to the myriad goods and services covered by the instant Application. As to whether the mark HOUSEBOAT

- 6 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK BLOB as a whole is merely descriptive of the goods, the record showed that Applicant's own marketing materials described a version of its product "that will accommodate House Boats and

Yachts." Moreover, the Amazon web page for applicant's product described it as "perfect to attach to a houseboat or small cliff ... ". The Board thus concluded that the words in combination

"would be immediately understood to mean a blob-type inflatable launch pad that is specialized for use in association with a houseboat," and consequently the mark conveyed an immediate idea of the nature and purpose of the goods.

By contrast, Applicant's marketing materials show use of PILLPACK in connection with an online "full-service pharmacy." See Exhibit B (https://www.pillpack.com/). The descriptive words for a pharmacy are "pharmacy" and "drug store." PILLPACK is not descriptive of a pharmacy, but rather is suggestive of several characteristics of Applicant's goods and services. In other words, it does not immediately convey with a "degree ofparticularity " Applicant's broad goods and services, which include "materials for dressings, namely, sterilized dressings, burn dressings, wound dressings, medical dressings, and surgical dressings," "ointments for pharmaceutical purposes, namely, medicated ointments for the treatment of viral, infectious, metabolic, endocrine, musculoskeletal, cardiovascular, cardiopulmonary, genitourinary, sexual dysfunction, oncological, hepatological, ophthalmic, respiratory, neurological, gastrointestinal, hormonal, dermatological, psychiatric and immune system related diseases and disorders,"

"downloadable computer software for personal information management," "dental apparatus and instruments, namely, dental picks, dental caps, dental inlays, dental onlays, dental bmTs, dental bridges, dental mirrors, dental drills, dental prostheses, dental gloves, dental syringes, dental bite trays, oral irrigators, teeth protectors for dental purposes, X-ray apparatus for dental imaging,"

"retail store services featuring pharmaceutical and sanitary preparations and medical supplies,"

- 7 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK "scientific information, advice and consultancy in relation to phannacology," and "providing a web site featuring medical infom1ation." Applicant's broad and diverse goods and services are in no way merely described by the unique, unitary, and coined mark PILLPACK.

The Examiner also relies on In re Tower Tech, Inc., 64 USPQ2d 1314, 1317-18 (TTAB

2002) (holding SMARTTOWER merely descriptive of "commercial and industrial cooling towers and accessories therefor, sold as a unit"); Apollo Med. Extrusion Techs. , In c. v. Med.

Extrusion Techs., Inc., 123 USPQ2d 1844, 1851 (TTAB 201 7) (holding MEDICAL

EXTRUSION TECHNOLOGIES merely descriptive of medical extrusion goods produced by employing medical extrusion technologies); In re Cannon Safe, Inc., 116 USPQ2d 1348, 1351

(TTAB 2015) (holding SMART SERIES merely descriptive of metal gun safes); In re King Kail

Licensing Co. , 79 USPQ2d 1048, 1052 (TTAB 2006) (holding THE BREATHABLE

MATTRESS merely descriptive of beds, mattresses, box springs, and pillows). As with the Fat

Boys Water Sports case discussed above, these cases are easily distinguishable because each of the marks did in fact immediately convey the particular goods/services covered by the respective applications, whereas Applicant's does not.

Indeed, where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise non-descriptive meaning in relation to the goods and/or services, the combined mark is registrable. See In re Colonial Stores Inc., 394 F.2d 549, 157 USPQ 382

(C.C.P.A. 1968) (SUGAR & SPICE held not merely descriptive of bakery products), In re

Shutts, 217 USPQ 363 (TTAB 1983) (SNO-RAKE held not merely descriptive of a snow removal hand tool), In re Morton Norwich Product, In c., l 09 USPQ 79 1 (TTAB 1981) (COLOR

CARE held not merely descriptive of color-safe laundry bleach). PILLPACK is a similar type of mark where the combination of descriptive terms creates a unitary mark with a unique, non-

- 8 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK descriptive meaning in relation to Applicant's broad goods and services - certainly more so than

SNO-RAKE!

1. At Least Two Prior PILLPACK (and Variant) Marks have Registered on the Principal Register in the Past for Similar Goods and Services

The existence of third-party registrations on the Principal Register demonstrates that the mark PILLPACK and variants is at least suggestive. See TMEP § 1207.0l (d)(iii) ("third-party registrations may be relevant to show that the mark or portion of the mark is descriptive [ or] suggestive .. . "); United Foods Inc. v. JR. Simplot Co., USPQ2d 1172 (TTAB 1987) ("[Third- party registrations] may show that a particular word has descriptive or suggestive significance as applied to certain goods or services.").

The Trademark Office has allowed at least two pnor registrations on the Principal

Register for PILLPACK variant marks for similar goods and services, which demonstrates that the PTO twice prior has deemed Applicant's Mark to be sufficiently distinctive to warrant registration:

Mark Reg. No. Goods and Services PILL-PAC 3,176,553 Class 20: Mechanical apparatus for use in dispensing medical Cancelled Sec. 8 preparations, dietary supplements and pharmaceuticals for Status Date: medical purposes, sold empty 07/05/2013 PILLPACK 5,511 ,076 Class 35: Online retail pharmacy services [no w owned by Class 42: Platform as a service featuring computer software to Aoolicant] pennit users to identify, request and receive pharmacy products

See Exhibit C for TSDR status and certificate of the foregoing registrations.

The fact that the Trademark Office allowed registration of the above marks for the covered goods and services - which are very similar to goods and services covered by the instant

Application - strongly favors registration of Applicant's mark.

2. The PTO Recently Registered CAPSULE for Similar Goods and Services

- 9 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK Perhaps most compelling is the Trademark Office's recent registration of an arguably analogous mark CAPSULE covering Class 9 "Downloadable software in the nature of a mobile application allowing users to place orders with retail pharmacies," and Class 35

"Pharmaceutical services, namely, processing online and telephone prescl'iption orde1·s in retail pharmacies; retail pharmacy services." A copy of the Certificate of Registration 5,955,813 which issued on January 7, 2020, is attached as Exhibit D. As with the instant Application, the application for registration of CAPSULE was refused twice on grounds of descriptiveness. Like

Applicant, the CAPSULE applicant argued that the mark was suggestive of pharmacy goods and services, not merely descriptive, and the CAPSULE applicant succeeded in those arguments:

While the term "capsule" can be descriptive of one fonn of a pharmaceutical drug, it is not descriptive of phannaceutical drugs generally, nor is the tenn "capsule" required to describe the goods and services covered in the present application. An article titled "Formulation and Routes of Administration of Drugs" . . . explains that drugs can be provided in a variety of formulations depending on the type of patient and the route of administration. For example, a medication can be provided as a tablet, an enteric coated tablet, a capsule, a sustained release preparation, a controlled release tablet, a liquid or semisolid formulation, an oral liquid preparation, a topical preparation, or another fonn for one of various modes of administration to the patient.

A user can use the downloadable software in class 9 to place an order with a retail pharmacy. Even if the user is ordering pharmaceutical drugs, the user may use the term "prescription" or "medication," while not appreciating whether the prescription or medication is being provided in capsule form. Because Exhibits A and B show that a capsule is merely one form in which a phannaceutical drug may be provided, the mark CAPSULE is not descriptive of pharmaceutical drugs generally.

Similarly, the applied for mark is not descriptive of the services listed under class 35. Instead, the applied for mark is at least suggestive. By identifying one feature of a type of pharmaceutical drug, the applied for mark suggests that the downloadable software in class 9 is useful for placing orders for a broad range of pharmaceutical drugs. Similarly, by identifying one feature of a type of phannaceutical drug, the applied for mark suggests that it applies to pharmaceutical services and retail pharmacy services in class 35 related to a broad range of pharmaceutical drugs.

- 10 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK Furthermore, because pharmacies generally sell far more than medications, Applicant's mark does not directly and clearly convey to the typical, reasonably prndent consumer an immediate idea of the nature of Applicant's software as listed under class 9 in the application. Instead, the mark requires imagination, thought, and perception to discern the nature and function of the software. Generally, pharmacies sell candy, books, tissues, cosmetics, greeting cards, batteries, detergent, and other products, none of which can fairly be described using the tern1 "capsule." ....

The description of the software in class 9 states only that the mark is for a mobile application that allows users to place orders with retail pharmacies. It does not specify what those orders might be for, nor does it limit them to pharmaceuticals . . . . Similarly, Applicant's mark does not directly and clearly convey to the typical, reasonably prndent consumer an immediate understanding of the nature of Applicant's retail pharmacy services. Nor is it necessary to describe the broad range of retail pharmacy services. Not only do retail pharmacies sell medications in more than one form, they sell a vast array of other products that are not medications and would not be described using the term "capsule." For at least these reasons, the applied for mark is at least suggestive, and is not merely descriptive of the listed goods and services. Accordingly, withdrawal of the refusal under Section (2)(e)(l) is respectfully requested.

Viewing how the CAPSULE mark is used, it is immediately clear that both CAPSULE and PILLPACK offer similar pharmacy goods and services, comp are Exhibit E

(https://www.capsulecares.com/) with Exhibit B (https://www.pillpack.com/): www.capsulecares.com ,.. Capsule I Meds made easy Prescriptions delivered the same day Your insurance accepted. Pharmacists who text. For free.

www.capsulecares.com > how-it-works ,.. How It Works - Capsule We deliver your medication whenever you need it, anywhere in New York City. Capsule is ... How Capsule Works.

www.pillpack.com ,.. PillPack - Pharmacy Simplified ... medication, delivered. PillPack is a full-service pharmacy designed around your life.. .. Different types of medications delivered by PillPack. such as an inhaler and insulin. Wired

- 11 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK

Given that CAPSULE and PILL both connote one of many forms in which dosages of medication are prepared, and given that the pharmacy-related goods and services offered under both marks CAPSULE and PILLPACK are similar, it is clear both marks warrant registration.

Indeed, another competitor of Applicant's PILLPACK pharmacy services is a company doing business as GoGoMeds, and its trademark GOGOMEDS is registered on the Principal

Pharmaceutical services, namely, processing online and telephone prescription orders in retail and central fill pharmacies; Retail pharmacy services." A copy of the Certificate of Registration

5,442,028 is attached as Exhibit F. In stark contrast to Applicant's application, the

GOGOMEDS application received no such descriptiveness refusal. Surely Applicant's mark

PILLPACK is more suggestive and less descriptive of retail pharmacy services than

GOGOMEDS, which immediately conveys the delivery ofmeds. See Exhibit G.

3. Any Doubt the Trademark Office May Have Should be Resolved in Applicant's Favor

Finally, because determining the boundary between a "merely descriptive" tenn and a

"suggestive" term can require the "drawing of fine lines and . . . a good measure of subjective judgment," doubts regarding the descriptiveness of a term are to be resolved in favor of the

Applicant. In re Shutts, 217 USPQ at 365. The amount of incongruity or inventiveness needed to elevate a mark beyond mere descriptiveness is minimal in light of this presumption. See, e.g. ,

In re Kraft, Inc., 218 USPQ 571, 573 (TTAB 1983).

Moreover, to the extent that doubt regarding the distinctiveness of a tenn 111 a mark exists- that is, where reasonable people may differ as to whether a the term is merely descriptive- such doubt should be resolved in favor of the applicant and in favor of publication

- 12 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK of the mark for opposition. See In re Grand Forest Holdings, Inc., 78 USPQ 1152, 1156 (TTAB

2006); In re l nterfashion US.A., Inc., Serial No. 76/573,122 (Oct. 18, 2006) (unpublished); In re

Waverly Inc., 27 USPQ2d 1620, 1624 (TTAB 1993); In re Gourmet Bakers, Inc., 173 USPQ

565, 565 (TTAB 1972). The Board consistently takes this position based on the understanding that competitors have an opportunity to oppose the application once published and to present evidence that is usually not available in ex parte examinations. Gourmet Bakers, Inc. , 173 USPQ at 565; see also In re T(,1, Go Video, Serial No. 78/395,320 (Aug. 2, 2006) (unpublished) (citing

In re Gracious Lady Servs., Inc. 175 USPQ380 (TTAB 1972)).

Applicant respectfully submits that the arguments and evidence submitted as a part of this

Office Action Response establish that Applicant's Mark PILLPACK is at least suggestive.

C. Applicant's Mark has Acquired Distinctiveness as a Result of Morn Than Six Years of Continuous Use in Comme1·ce

Although Applicant strongly believes its mark is not merely descriptive, as an alternative position, Applicant submits its mark has acquired distinctiveness though its continuous and substantially exclusive use in connection with the applied-for goods and services since at least as early as 2013. See copy of the Certificate of Registration 5,511,076, Exhibit C. The business has grown substantially since then, which is why Applicant is filing filed for broader trademark coverage. Indeed, Applicant is the "largest e-commerce phannacy in the United States .... " See

"Forbes Names PillPack One of the Next Billion-Dollar Companies", Exhibit H. In June 2018,

Amazon.com, Inc. bought PillPack for $750 million. "At the time of the deal, the company

[PillPack] was on track to make $299 million in annual revenue, according to a pitch deck .... In

2019, that number was expected to reach $635 million, before doubling again to $1.2 billion in

2020." See Exhibit I. Amazon is marketing its PILLPACK services directly to its Amazon

Prime members. As of June 2019, approximately 82% of U.S. households have an Amazon

- 13 - Response to Office Action U.S. Serial No. 88/242,157 PILLPACK Prime membership. See Exhibit J. In November 2019, Amazon officially added "by Amazon

Phannacy" to its PILLP ACK business branding, see Exhibit K, thereby expressly linking the

PILLPACK mark, goods and services to the biggest retail company in the world. See "Amazon

Surpasses Walmart As The World's Largest Retailer", Exhibit L.

Applicant routinely receives unsolicited media attention for its innovative PILLPACK online pharmacy and computer platfonn services. See, e.g., Exhibits H-L; Exhibit M. The

Google search results referenced above are further indication that PILLPACK is a source identifier for Applicant and its services and not for packages of pills. See Exhibit A, supra.

Given the above, Applicant's mark has acquired distinctiveness sufficient for registration on the Principal Register. See TMEP §§ 1212 generally;§ 1212.06.

CONCLUSION

For the foregoing reasons, Applicant respectfully submits that the Application's identification, as amended, is sufficiently definite and properly classified to be approved for publication, and that Applicant's Mark is suggestive, not merely descriptive, and warrants registration. In the alternative, Applicant's Mark has acquired distinctiveness through continuous and substantially exclusive use since 2013.

US2008 16522294 3

- 14 - Exhibit A Go gle p11lpack ... w+e

0. AU @ News ~ Images 0 Videos (;) Maps : More Settmgs Tools

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Ad · www.pnlpack.com/ ., PillPack Official Site - No Extra Costs - Free Delivery Skip pharmacy llnes. PillPack Is the online pharmacy created just for you Sign up today! Taking Pill Pack medJcatfon should be easy Make the switch and get staned with PillPack today! Company Prici ng Our Pharmacy Co-pays stay the same, We manage your refills. dose everythmg else gets better changes and new prescriptions ~ p111packcom How It Works Reviews PillPack. Inc is an Amerlcan online pharmacy which is a subsidiary Pre-sorted by date & time, See what our customers are of Amazon.com. It Is based In Manchester. New Hampshire, United delivered to your door saying about us States. The company was founded in 2013. Wikipedia

customer service: 1 (855) 74S-5725 www pillpack.com ... PillPack - Pharmacy Simplified Founded: January 31, 2013 We're a full·serv1ce onllne pharmacy that packages your medication and dehvers to your door Parent organization: Amazon com every month. Headquarters: Manchester, NH Area served: United States Sign in Pricing Log m to your Pilf Pack dashboard You'll only pay your copays. We Founders: T J _Parker, Elliot Cohen to access your medlcaUons, bllls. take care of the rest How __ Profiles How It Works Careers Getting your medication delivered we are using design, service, and is easy Learn how it works aod .. technology to change the way ... Twitter lnstagram Facebook Contact Us Get Started Contact us Customer Service. Get started You're Just a few People also search for VlfNl15-+-more Phone: 855-745-5725. Email .. moments away from switching More results from pillpack.com •

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wwvnnncom, 2019/11/1 s, tech, amazon-pharmacy-p1llpack Amazon rolls out 'Amazon Pharmacy' branding to Pill Pack - CNN Nov 15, 2019 - San Francisco (CNN Buslness)Amazon Is adding "Amazon Pharmacy· branding to PiHPack, the mail-order pharmacy It acquired In 2018 The new branding has changed from 'PillPack. an Amazon company- to PillPack by Amazon Pharmacy" PillPack has pharmacy licenses In all so us states and

wwwbuslne.ssinslder.com, how-to-use-plllpack-amazon-pharmacy-se .. How to use PillPack Amazon pharmacy service - Business __ _

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wwwcnbc.com • 2019/05/10, why·amazon-bought-pillpack•for•75 .. • Why Amazon bought PillPack for $753 million and what . May 10, 2019 • Almost a year after buying PitlPack for $750 milllon, Amazon is counting on its CEO, TJ Parker, to drive an aggressive pharmacy strategy.

wwwcnn com, 2019/11/15, tech , amazon-pharmacy•pillpack Amazon rolls out 'Amazon Pharmacy' branding to Pill Pack - CNN Nov 15, 2019 • San Francisco (CNN Business)Amazon is adding "Amazon Pharmacy· branding to PillPack, the mail-order pharmacy it acquired in 2018. The new branding has changed from "PillPack. an Amazon company' to "PillPack by Amazon Pharmacy." PillPack has pharmacy licenses in all 50 US states and .

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en.wildpedla.org, wild , PiUPack • PillPack - Wikipedia PIIIPacl(. Inc. is an American onllne pharmacy which Is a subsidiary of Amazon com tt Is based ln Manchester, New Hampshire, United States The company Industry· Pharmaceutical Headquarten. Manchester. New Hampshire services Onlme retailer Founders TJ Parker: Elhot Cohen

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www unlonleader.com , News , Business Amazon battles for corner pharmacy through Pill Pack . Sep 16. 2019 - Ge1tlng Into the pharmacy business was easy for Amazon com; ft paid $753 million to buy the mail-o,der startup PillPack Second-generation pharmacist TJ Parker, who grew up In Concord, and engineer Elhot Cohen founded PillPack In 2013 But to make the process seamless for

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WIKIPEDIA PillPack The Free Encydopedi.a From Wikipedia, the free encydopedia

I Main page PillPack, rnc. iS an Ameriean online pnarmacy whieh is a subsidiaf)' of Amazoricom. It is based in Manchester, New Hampshire, United States.I I The company was founded in 2013 PillPack, Inc. Contents Featured COfltent History I edit 1 Current events 0 PillPack Randornartlde The company was founded in 2013 by T J Parker and Elliot COhen l2l By 2014 the IDEO incubated company was lieensed in 31 states and shipping medieation in dosage packets with an a~on company Donate to Wiapedia robots handling the packaging process !ll Type Privately held company Wlkipediastore In June 201 8 Amazon com acquired the company for a reported USS753 million E•J In November of 2019 the company changed their bfatlding from ·PIIIPack, an Amazon company" to Indu stry Pllilrmaceullcal Interaction •PillPack by Amazon Pharmacy.,( SJ Foonded 2013, 7 years ago Foonders TJ Parker AboutW~a Eniot Cohen "'"' References redit J Communlfy portal Headquarters Manchester, New Hampsl\lre, RIM:ent changes 1 " Lunden, Ingrid (2018-06-28) "Amazoo buys PillPack, an online ptiarmacy. for just under $1B"" TechCrondJ United Slates Contact page 2 ,. Kokosky Ginil; Hi!ll. Coleffl (2018-06-28) "Amazon Enlers the Pharmacy Worid with Acquisition of PilPack"lfil Pharmacy Times Area served United Stales 3 ,. Flaherty, Joe (14 February 2014) "A Drug-Dealing Robot That Upends the Pharmacy Modef"r9 Wred Retrieved 4 December 2019 Services Onine retaJler 4 " Farr, Christina (2019-05-10) "The rlside story of why Amazon bought PillPadtrl its effort to crack the $500 billion Pf&~on market"&' CNBC- Parent Amazon com '"'"'Mlat'-1kS here 5 ,. Gard.a, Ahiza (2019-11-15) "Amazon rolls out 'Amazon Pharmacy' branding to PIIPack"l!I, CNN 8u$/neM Cable News Netwo rk. Retrieved 2019-11-18 Website pilpaclu om!P Related chanoes Upload file Amazon Speaal pages Permanent i.,k Current Jeff Bezos • Doug Gurr · Tony Hsieh · Wemer Vogels People Page informat10n Fo rmer Rick OalZell • Paul OaVis • Bnan McBride • Chnstopher North Nadia Sho1Kaboura Ram Shriram • Tom SZkutak Brian Valenllne Cite this paoe Facilities List of Amazon 1ocallons • Doppler • Day 1 • H02 • Spheres • Belle>1ue 600

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8:00 AM Monday AUii \3

I METFORMIN SOOMG 1 LOSARTAN SOMG OMEPRA20LE OR 4WG VITAMIN O 10001u

Your medication, QPll\Patk IIIUllll delivered

PillPack is a full-service pharmacy designed around your life.

Introducing PillPack {1:14}

JORDAN SMITH Sep 30--> Oct 29 ~ Roll 1of1 ~ ',,_,.,"'". Levothyroxine 88mcg Tablets, Qty 30, Take 1 tablet by moulh daily RX#040D11Jlo. BY JOHN MILLER Atorva&tatln 40mg Tablets. Q1y 30. Take 1 tablet by mouth daily. And include any RXII060064 71. 8Y JOHN MILLER omeprazole 40mg Capsules, Qty 30. Take I tablet by mouth daily. other pharmacy - RX106D064J2, BY: JOHN MILLER Losartan 50mg Tablets, Qly 30. Take 1 tablet by mouth daily. RXf0600b443, BY: CARLA WHITE items

l HOl'I-PrNC.ript-11 Vitamin D3 1000 IU Tablets. See how It works > ~ Melatonin 5mg Tablets. Cly JO aw Jo Fish Oil 1000mg Capsules, _. QtyJO

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Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 1 of 7 0 .,_...... ,PillPatk How it works Pricing Reviews Folks Help Sign ln ♦@+1@@♦

8:00 AM Aug tl Monday

6:00 PM 1 ME'TFORMIN soo ..m Monday 1 LOSARTAN soMG 1 QMEPRAZOI..E OR 40MG 1 ATORVASTATIN 40MG 1 VIT,-.MIN O l 0001\J 1 FISH Oil ,OOOMG 1: 00 p We'll sort your meds 1 MELATONIN SMG Monday by date and time 1 FERROUS SULr, I DOCUSATE 100 QPillPock li\l\Ulll See how It works > O PillPock IWDUJII

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Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 2 of 7 0 .,PillPatk_ ...... , How it works Pricing Reviews Folks Help Sign ln ♦@+1@@♦

JORDAN SMITH Sep 30 ➔ Oct 29 ~ Roll1of1 ~

4.PrffoC:r lpi-■ Levolhyroxine 88mcg Tablets. Qty 30. Take 1 tablet by moulh daily. RX/11)400 113,, BY: JOHN MILLER Atorvastatln 40mg Tablets. Oty JO, Take 1 lablet by mouth (laity. And include any RXI06006471. BY: JOHN M1LlER omepraz:ole 40mg Capsules, Cly 30. Take 1 tablet by mouth daily. other pharmacy - RX/106006432. SY: JOHN MILLER Losartan 50mg Tablets. Oly 30. Take 1 tablet by mouth daily. RXI0600M43. SY; CARLA WHITE items

l N--PrMUlftl- See how it works > .'1 Melatonin 5mg Tablets, Qty 30 Vitamin D3 1000 IU Tablets, Qty30 ..., ~~:hl ~il 1000mg Capsules.

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Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 3 of 7 0 .,_...... ,PillPatk How it works Pricing Reviews Folks Help Sign ln ♦@+1@@♦

JORDAN SMITH Sep 30-> Oct 29 ~ Roll 1of1 @W

4P19M:OP~ Le vothyroxine 88mcg Tablets, Qty 30, Take 1 tablet by moulh daily. RX#04001134. BY; JOHN MILLER Atorvastatln 40mg Tablels, Oty 30, Take 1 1ablet by mouth daily. And include any RXfl!060064 7 I, BY. JOHN MILLER omeprazole 40mg Capsules. Qty JO. Take l tablet by mouth daily. other pharmacy - RX106006432. BY: JOHN MILLER Losartan 50mg Tablets. oty 30. Take 1 tablet by mouth daily. RX1t0600b443 BY: CARLA WHITE items

Vitamin D3 1000 IU Tablets, See how it works > ~ Melatonin 5mg Tablets, Oly 30 OtyJO Fis h Oil 1000mg Capsules, Cly 30 p;_.,.-,111 .. 0c-1'l1110DrfQrf _ _._..,. - -,o

"PillPack could change the way America takes its medicine"

Ill El Forbes Ir. ws •

FULL SERVI CE A new kind of care

Automatic refills We monitor and manage your refills wrth your doctors so you always have the med1cat10ns

Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 4 of 7 0 .,_...... ,PillPatk How it works Pricing Reviews Folks Help Sign In

Automatic refills We morntor and manage your refills with your doctors so you always have the med1cat:Jons you need.

Behind-the-scenes support

We work directly w ith your doctors and msurance to save you time and hassle.

Everything in one place We organize all your med1cat,on, billing, and prescription details for easy access.

See how It works >

HOW CAN PILLPACK HELP YOU ? I visit the pharmacy.. .

Every week Once or twice a month Once In a white

Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 5 of 7 0 .,_...... ,PillPatk How it works Pricing Reviews Folks Help Sign In

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Mall Service Pharmacy Specialty Pharmacy E~pire~ 0l.'0l/2021 fJpcres06,01(2021

Contact Us > 855-745-5725

Mon--frl: 8am-J0pm ET Sal~Sun: 10am-8pm ET Pharmacist available 24/7

1,3 ti (!>) [ Our Service Company Legal For Doctor~

i:) 2013-2020 p;1lPack Pharmacy Locations Careers Terms of Uf>e PlllPeck by Amazon All Rights Reserved PharmacyOS Press Privacy Policy Pharmacy 250 Commercial Street, Doctor Resources Folks HIPAA Suite2012 Help Service Gulde Other Legal Notlces Manchester. NH 03101 Nondiscrimination E-Scribe; NCPOP

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Malt Service Pharmacy Specialty Pharmacy E~'P•rn 01/01/2011 EKpirrs D6101)20Zl

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Contact Us > 855-745-5725 Mon-fri: 8am-10pm ET Sat-Sun: 10am---8pm ET Pharmacist available 24/7

Our Service Company Legal For Doctor~

@ 2013-2020 PillPack. Pharmacy locations Careers Terms of Use PillPack by Amazon All Rights Reserved. PharmacyOS Press Privacy Policy Pharmacy 250 Commercial Street Doctor Resources Folks HIPM Suite2012 Help Service Gulde Other Legal Notices Manchester, NH 03101 Nondiscrimination E-Scribe: NCPOP 30615B2 Fax.: 603-935-9109

Document title: PillPack - Pharmacy Simplified Capture URL: https://www.pillpack.com/ Capture timestamp (UTC): Tue, 18 Feb 2020 19:04:39 GMT Page 7 of 7 Exhibit C Generated on: This page was generated by TSDR on 2020-02-06 14:48:50 EST

Mark: PILL-PAC

PILL-PAC

US Serial Number: 78725713 Application Filing Oct. 03, 2005 Date:

US Registration 3176553 Registration Date: Nov. 28, 2006 Number:

Register: Principal

Mark Type: Trademark

TM5 Common Status DEAD/REGISTRAT ION/Cancelled/ lnvalidated Descriptor: The trademark application was registered, but subsequently it was cancelled or invalidated and removed from the registry.

Status: Registration cancelled because registrant did not fi le an acceptable declaration under Section 8. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Status Date: Jul. 05, 2013

Publication Date: Sep. 12, 2006

Date Cancelled: Jul. 05, 2013

Mark Information

Mark Literal PILL-PAC Elements:

Standard Character Yes. The mark consists of standard characters without claim to any particular font style, size, or color. Claim:

Mark Drawing 4 - STANDARD CHARACTER MARK Type: Goods and Services

Note: The following symbols indicate that the registrant/owner has amended the goods/services: • Brackets [ ..] indicate deleted goods/services; • Double parenthesis (( .. )) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and • Asterisks._ _. identify additional (new) wording in the goods/services.

For: Mechanical apparatus for use in dispensing medical preparations, dietary supplements and pharmaceuticals for medical purposes, sold empty

International 020 - Primary Class U.S Class(es): 002, 01 3, 022, 025, 032, 050 Class(es): Class Status: SECTION 8 - CANCELLED

Basis: 1(a)

First Use: Jan. 1998 Use in Commerce: Feb. 2001 Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes

Filed ITU: No Currently ITU: No

Filed 44D: No Currently 44E: No

Filed 44E: No Currently 66A: No

Filed 66A: No Currently No Basis: No

Filed No Basis: No Current Owner(s) Information Owner Name: Pill-Pac, Inc. Owner Address: Suite 100 3225 McLeod Drive Las Vegas, NEVADA UNITED STATES 89121 Legal Entity Type: CORPORATION State or Country NEVADA Where Organized: Attorney/Correspondence Information

Attorney of Record Attorney Name: Seann W. Hallisky Docket Number: 1074-2004005 Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent Adam L.K. Philipp Name/Address: JEON Law 1218 3rd Ave, Su ite 2100 Seattle, WASHINGTON UNITED STATES 98101-3094 Phone: 206-217-2200 Fax: 206-217-2201

Correspondent e- [email protected] Correspondent e- Yes mail: mail Authorized: Domestic Representative - Not Found Prosecution History

Proceeding Date Description Number Jul. 05, 2013 CANCELLED SEC. 8 (6-YR) Jun. 24, 2011 TEAS CHANGE OF CORRESPONDENCE RECEIVED Nov. 28, 2006 REGISTERED-PRINCIPAL REGISTER Sep. 12, 2006 PUBLISHED FOR OPPOSITION Aug. 23, 2006 NOTICE OF PUBLICATION Jul. 20, 2006 LAW OFFICE PUBLICATION REVIEW COMPLETED 72589 Jul. 14, 2006 ASSIGNED TO LIE 72589 Jul. 07, 2006 APPROVED FOR PUB - PRINCIPAL REGISTER Jul. 07, 2006 TEAS/EMAIL CORRESPONDENCE ENTERED 78289 Jun. 19, 2006 CORRESPONDENCE RECEIVED IN LAW OFFICE 78289 Jun. 19,2006 TEAS RESPONSE TO OFFICE ACTION RECEIVED Apr. 05, 2006 NON-FINAL ACTION E-MAILED 6325 Apr. 05, 2006 NON-FINAL ACTION WRITTEN 69197 Apr. 05, 2006 ASSIGNED TO EXAMINER 69197 Oct. 07, 2005 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information

TM Staff Information -None File Location Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Nov. 28, 2006 Generated on: This page was generated by TSDR on 2020-02-06 14:49:22 EST

Mark: PILLPACK PILLPACK

US Serial Number: 87465750 Application Filing May 26, 2017 Date:

US Registration 5511076 Registration Date: Jul. 10, 2018 Number:

Filed as TEAS RF: Yes Currently TEAS RF: Yes

Register: Principal

Mark Type: Service Mark

TM5 Common Status LIVE/REGISTRATION/Issued and Active Descriptor: The trademark application has been registered with the Office.

Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.

Status Date: Jul. 10, 2018 Publication Date: Apr. 24, 2018

Mark Information

Mark Literal PILLPACK Elements: Standard Character Yes. The mark consists of standard characters without claim to any particular font style, size, or color. Claim:

Mark Drawing 4 - STANDARD CHARACTER MARK Type:

Acquired In whole Distinctiveness Claim: Goods and Services

Note: The following symbols indicate that the registranVowner has amended the goods/services: • Brackets [ ..] indicate deleted goods/services; • Double parenthesis (( .. }) identify any goods/services not claimed in a Section 15 affidavit of incontestability; and • Asterisks•--• identify additional (new) wording in the goods/services.

For: Online retail pharmacy services International 035 - Primary Class U.S Class(es): 100, 101 , 102 Class(es):

Class Status: ACTIVE

Basis: 1(a)

First Use: Apr. 30, 2013 Use in Commerce: Apr. 30, 2013

For: Platform as a service featuring computer software to permit users to identify, request and receive pharmacy products

International 042 - Primary Class U.S Class(es): 100. 101 Class(es):

Class Status: ACTIVE

Basis: 1(a) First Use: Apr. 30, 201 3 Use in Commerce: Apr. 30, 201 3 Basis Information (Case Level)

Filed Use: Yes Currently Use: Yes Filed ITU: No Currently ITU: No Filed 44D: No Currently 44E: No Filed 44E: No Currently 66A: No Filed 66A: No Currently No Basis: No Filed No Basis: No Current Owner(s) Information

Owner Name: A9.COM, INC.

Owner Address: 101 LYTTON AVENUE PALO ALTO, CALIFORNIA UNITED STATES 94301 Legal Entity Type: CORPORATION State or Country DELAWARE Where Organized: Attorney/Corres ondence Information

Attorney of Record Attorney Name: Joel Lehrer Docket Number: PIL-600

Attorney Primary [email protected] Attorney Email Yes Email Address: Authorized: Correspondent Correspondent JOEL LEHRER Name/Address: GOODWIN PROCTER LLP 100 NORTHERN AVENUE TM ADMIN BOSTON, MASSACHUSETTS UNITED STATES 02210 Phone: 617-570-1000

Correspondent e- [email protected] [email protected] Correspondent e- Yes mail: om mail Authorized: Domestic Representative -Not Found Prosecution History

Proceeding Date Description Number Aug 28, 2019 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Jul. 31 , 2019 AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP Jul. 10, 2018 REGISTERED-PRINCIPAL REGISTER Apr. 24, 2018 OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED Apr. 24, 2018 PUBLISHED FOR OPPOSITION Apr. 04, 2018 NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED Mar. 22, 2018 APPROVED FOR PUB - PRINCIPAL REGISTER Mar. 02, 2018 TEAS/EMAIL CORRESPONDENCE ENTERED 88889 Mar. 01, 2018 CORRESPONDENCE RECEIVED IN LAW OFFICE 88889 Mar. 01 , 2018 TEAS RESPONSE TO OFFICE ACTION RECEIVED Sep. 01 , 2017 NOTIFICATION OF NON-FINAL ACTION E-MAILED 6325 Sep. 01 , 2017 NON-FINAL ACTION E-MAILED 6325 Sep. 01 , 2017 NON-FINAL ACTION WRITTEN 93672 Aug. 26, 2017 ASSIGNED TO EXAMINER 93672 Jun. 02, 2017 NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM May 30, 2017 NEW APPLICATION ENTERED IN TRAM TM Staff and Location Information

TM Staff Information • None File Location Current Location: PUBLICATION AND ISSUE SECTION Date in Location: Jul. 10, 2018 Assignment Abstract Of Title Information Summary Total Assignments: 2 Registrant: PillPack, Inc.

Assignment 1 of 2

Conveyance: ENTITY CONVERSION

Reel/Frame: 6703/0092 Pages: 4

Date Recorded: Jul. 25, 2019

Supporting assignment-tm-6703-0092.pdf Documents: Assignor Name: PILLPACK. INC. Execution Date: Sep. 11 , 2018 Legal Entity Type: CORPORATION State or Country DELAWARE Where Organized: Assignee Name: PILLPACK LLC Legal Entity Type: LIMITED LIABILITY COMPANY State or Country DELAWARE Where Organized: Address: 120 BEACON STREET SOMERVILLE, MASSACHUSETTS 02143 Correspondent Correspondent ALLISEN PAWLENTY-ALTMAN Name: Correspondent 1100 PEACHTREE STREET, SUITE 2800 Address: MAILSTOP: IP DOCKETING - 22 ATLANTA, GA 30309 Domestic Representative -Not Found

Assignment 2 of 2

Conveyance: ASSIGNS THE ENTIRE INTEREST Reel/Frame: 6724/0174 Pages: 2

Date Recorded: Jul. 25, 2019 Supporting assignment-tm-6724-01 7 4.pdf Documents: Ass ignor Name: PILLPACK LLC Execution Date: Jul. 24, 2019 Legal Entity Type: LIMITED LIABILITY COMPANY State or Country DELAWARE Where Organized: Assignee Name: AS.COM, INC.

Legal Entity Type: CORPORATION State or Country DELAWARE Where Organized: Address: 101 LYTTON AVENUE PALO AL TO, CALIFORNIA 94301 Correspondent Correspondent ALLISEN PAWLENTY-ALTMAN Name:

Correspondent 1100 PEACHTREE STREET, SUITE 2800 Address: MAILSTOP: IP DOCKETING - 22 ATLANTA, GA 30309 Domestic Representative -Not Found PILLPACK

Reg. No. 5,511,076 PilJPack, Inc. (DELAWARE CORPORATION) 120 Beacon Street Registered Jul. 10, 2018 Somerville, MASSACHUSETTS 02143 Int. Cl.: 35, 42 CLASS 35: Online retail pharmacy services FIRST USE 4-30-2013; IN COMMERCE 4-30-2013 Service Mark CLASS 42: Platfonn as a service featuring computer software to pennit users to identify, Principal Register request and receive phannacy products FIRST USE 4-30-2013; IN COMMERCE 4-30-2013

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT STYLE, SIZE OR COLOR

SEC.2(F)

SER NO. 87-465, 750, FILED 05-26-2017

Director of the United States Patent and Trademark Office REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARL'1'ING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THE DOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten Years* What and When to File:

• Firs, Filinf}, Deadline: You must file a Declaration of Use (or Excusable Nonuse) between the 5th and 6th years after the registration date. See 15 U.S.C. &&1 058, 1141k. If the declaration is accepted, the registration will continue in force fo r the remainder of the ten-year period, calculated from the registration date, unless cancelled by an order of the Commissioner for Trademarks or a federal court.

• Secona Filinf}, Deadline: You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between the 9th and 10th years after the registration date.* See 15 U.S.C. §1059.

Requirements in Successive Ten-Year Periods* What and When to File:

• You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between every 9th and I 0th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above with the payment of an additional fee.

* ATTENTION MADRID PROTOCOL REGISTRANTS: The holder of an international registration with an extension of protection to the United States under the Madrid Protocol must timely file the Declarations of Use (or Excusable Nonuse) referenced above directly with the United States Patent and Trademark Office (USPTO). The time periods for filing are based on the U.S. registration date (not the international registration date). The deadlines and grace periods for the Declarations of Use (or Excusable Nonuse) are identical to those for nationally issued registrations. See 15 U.S.C. §§ 1058, 1141k. However, owners of international registrations do not file renewal applications at the USPTO. Instead, the holder must file a renewal of the underlying international registration at the International Bureau of the World Intellectual Property Organization, under Article 7 of the Madrid Protocol, before the expiration of each ten-year term of protection, calculated from the date of the international registration. See 15 U.S.C. §11 4lj. For more information and renewal fonns for the international registration, see http://www.wipo.int/madrid/en/.

NOTE: Fees and requirements for maintaining registrations are subject to change. Please check the USPTO website for further information. With the exception of renewal applications for registered extensions of protection, you can file the registration maintenance documents referenced above online at h ttp://www.uspto.gov.

NOTE: A courtesy e-mail reminder of USPTO maintenance filing deadlines will be sent to trademark owners/holders who authorize e-mail communication and maintain a current e-mail address with the USPTO. To ensure that e-mail is authorized and your address is current, please use the Trademark Electronic Application System (TEAS) Correspondence Address and Change of Owner Address Forms available at http://www.uspto.gov.

Page: 2 of2 / RN # 5511076 Exhibit D CAPSULE

Reg. No. 5,955,813 Capsule Corporation (DELAWARE CORPORATION) 113 West 25th Street Registered Jan. 07, 2020 New York, EWYORK 10001 CLASS 9: Downloadable software in the nature of a mobile application allowing users to Int. Cl.: 9, 35 place orders with retail phannacies

Service Mark FIRST USE 3-23-2016; IN COMMERCE 11-3-2019 Trademark CLASS 35 : Phannaceutical services, namely, processing online and telephone prescription orders in retail pham1acies; retail phannacy services Principal Register FIRST USE 7-29-2016; IN COMMERCE 11-3-2019

THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT STYLE, SIZE OR COLOR

SER NO. 86-964,168, FILED 04-05-2016

Director of the United States Patent and Trademark Office REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARL'1'ING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THE DOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten Years* What and When to File:

Requirements in Successive Ten-Year Periods* What and When to File:

• You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between every 9th and I 0th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above with the payment of an additional fee.

Page: 2 of2 / RN # 5955813 Exhibit E Document title: Capsule I Meds made easy Capture URL: https://www.capsulecares.com/ Capture timestamp (UTC): Thu, 06 Feb 2020 19:57:53 GMT Page 1 of 5 LEARN MORE

Getting started right now is easy

EJ Now Text Delivered

Fill in 1hii..mrm to transfer your We'll text you to schedule free Your medication will be delivered prescription from your old same-day delivery. to your home, office, or anywhere pharmacy to Capsule. • • else in NYC.

- OR -

At your next doctor appointment

When your doctor asks what your pharmacy is, just say, •capsule:

Document title: Capsule I Meds made easy Capture URL: https://www.capsulecares.com/ Capture timestamp (UTC): Thu, 06 Feb 2020 19:57:53 GMT Page 2 of 5 I CAPSULE About Us How It Work& For Doctors GET STARTED m

Here's why New Yorkers love Capsule

Same-day delivery in NYC Best price

We can deliver to anywhere in NYC----including your apartment, office, or We coordinate with your insurance to get you the best price on your medication anywhere else someone can sign for your delivery. Never wait in line at a and tell you what it will cost before you check out. pharmacy again.

Private & secure Never speak to insurance again

Your conversations with our pharmacists are completely confidential. Our We coordinate with your doctor and insurance for you, including handling prior couriers are Capsule employees and never know what medication they are authorizations. delivering.

No out-of-stocks Communication on your terms

Our predictive inventory software means the medication you need will never be Directly chat or call our pharmacists at any time. Rest assured that you'll be out of stock. speaking to a real pharmacist who cares about your health-no text~bots allowed.

Capsule is effortless and free. Just pay your copay.

What happens next?

We'll text you to let you know we've got your prescription, with updates along the way.

How do I get my medication?

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Questions? We're h•r• to help. Text: (212) 675-3900 Email: [email protected]

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Fill in the form below and we'll handle everything from here. Transfers take one business day but w e'll text you with updates along the way.

Curn,nt Pha1macy Name Phermacy Cross Stree11 er Addren . Oeli'lery Zip Code . • Medica1ion name • ►•◄ + ADD ANOTHER MEDICATION ►•◄ ►• ◄ f ir Na 1111 Last Name T► A ◄T T ► A ◄ T .

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Document title: Capsule I Meds made easy Capture URL: https://www.capsulecares.com/ Capture timestamp (UTC): Thu, 06 Feb 2020 19:57:53 GMT Page 5 of 5 Exhibit F GoGoMeds

Reg. No. 5,442,028 FORTIS HOLDING COMPANY, LLC (OHIO LIMITED LIABILITY COMPANY) 264 Center Street Registered Apr. 10, 2018 Miamisville, OHIO 45147 CLASS 35: Institutional retail phannacy services; Mail order phannacy services; Int. Cl.: 35 Phannaceutical services, namely, processing online and telephone prescription orders in retail Service Mark and central fill phannacies; Retail pharmacy services FIRST USE 4-18-2017; IN COMMERCE 4-1 8-201 7 Principal Register THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FO IT STYLE, SIZE OR COLOR

SER NO. 87-440,033, FILED 05-08-2017

Director of the United States Patent and Trademark Office REQUIREMENTS TO MAINTAIN YOUR FEDERAL TRADEMARK REGISTRATION

WARL'1'ING: YOUR REGISTRATION WILL BE CANCELLED IF YOU DO NOT FILE THE DOCUMENTS BELOW DURING THE SPECIFIED TIME PERIODS.

Requirements in the First Ten Years* What and When to File:

Requirements in Successive Ten-Year Periods* What and When to File:

• You must file a Declaration of Use (or Excusable Nonuse) and an Application for Renewal between every 9th and I 0th-year period, calculated from the registration date.*

Grace Period Filings*

The above documents will be accepted as timely if filed within six months after the deadlines listed above with the payment of an additional fee.

Page: 2 of 2 / RN # 5442028 Exhibit G Q Phona l •888·795·5826 Ii Fax 1 ·888· 978•7947 Sign Up &i- @#}■

~ GoGoMe]s.co~ Your New Prescription For Life Search for a producL 811%&1

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About GoGoMeds (£

,...r-= GoGoMeds.com is powered by Specialty Medical Drugstore, a '-.../..,S VIPPS8 accredited ruU·service pharmaceutical provider based in the Greater Cincinnati. Ohio area, licensed and authorized to do GoGoMeas.com business in alt SO states and washington, D.C. They provide low--cost - Your New Prescription For life - prescription medications mailed to your door. along with other specialty pharmacy servk es. Their goal is to change the way .. . . , ..

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Excellent aaaaa ,.. ,..,, aaaaa I .am 1.0 happy with tlM suvica of. .. E.asy to us• reflll •xperlence Wher• have you been aill my life? This is by far the fastnt and H1iut ... aaar.:u I am so happy with the service of Gogomeds. They Easy to use re'ill expenence, thank you It doesn't get better than this! The folks here are so This is by far the fastest and easiest way to get your F>) answered my questions really qu.H personable yet profession. .. prescription without havi_

* Trustpilot

About CoCoMeds (£,

CoGoMeds.com is powered by Specialty Medical Drugstore. a VIPPS9 accredited full-service pharmaceutical provider based in the c!Y Greater Cincinnati, Ohio area. licensed and authorized to d o GoGoMeas.,o~ business in all so states and Washington, D.C. They provide low-cost - Your New Prescription For Life ~ prescription medications mailed to your door. along with other specialty p harmacy services.. Their goal is to change the way consumers purchase their prescriptions through efficiency and innovation. Specialty Medical Drugstore has earned VIPPS®' accreditation through the National Association of Boards of Pharmacy®.

Executive Team

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Hal Nguyen. PharmD Dick Power Chris McKinley John Cal. M D Chief Pharmacy Officer Chief Financial Officer V.P. Administration and controller Chief Medical Director

Document titl e: GoGoMeds -Home Capture URL: https://www.gogomeds.com/GoGoClienU#/home Capture timestamp (UTC): Thu, 06 Feb 2020 20:02:45 GMT Page 2 of 2 Exhibit H Resources Blog Journo1lists Log In s,gn Up Oat.ii Pnv;Ky Send• Rele.se

CI SI ON. News Products Contact Search Q PA Newswire

News in Focus Business & Money Science & Tech Lifestyle & Health Policy & Public Interest People & Culture

Forbes Names PillPack One of the Next Billion-Dollar 0 PillPack Companies

NEWS PROVIDED BY SHARE THIS ARTICLE PillPack- Sep 28. 2017. 10,44 ET ooe ooo

MANCHESTER. NH and SALT LAKE CITY, Sept. 28, 2017 /PRNewswire/ ·· PillPack, the largest e·commerce pharmacy in the United States, has been named to Forbes' list of the Next Billion·Dollar Startups. The list will be featured in the October 24, 2017 issue of Forbes magazine and was published online here

PillPack's m ission is to make it easier to manage chronic health conditions Pill Pack is the only pharmacy focused specifically on serving the 60% of people in America who live with one or more chronic conditions like d iabetes, hypertension, and high cholesterol. For this group of customers, it's necessary to chase refills, pick up prescriptions throughout t he month, and accurately fill pill boxes each week to stay healthy Because of these and other factors. 50% of medications are not taken as prescribed, leading to increased risk of health complications and an estimated additional $100 to 280 billion annual cost to the health care system

PillPack address these logistical challenges with a pharmacy service that's simple and easy to use. The company ships prescriptions, vitamins, and over-the-counter medicat ions each month, wit h pills in pre-sorted packaging. Pill Pack keeps refills current. provides 24/7 access to a llcensed pharmacist. and offers online tools t hat make it easy to control preferences Pill Pack's main pharmacy and distribution center is in the Millyard In Manchester, NH, where it employs over 400 people in a 50,000 sq_ ft_ facility_The company also has corporate offices in Somerville. Mass. and Salt Lake City, Utah.

PillPack CEO & co-founder TJ Parker, a second-generation pharmacist, remarked, -While medicine has made huge advances In the last half-century, pharmacy hasn't kept up PIIIPack has reimaglned how a pharmacy can function Our primary goal is to remove complications so customers can take the right medications, at the right time, every time. We're proud to receive this recognition from Forbes and hope that we will see more customer·centric pharmacy Innovation In the future·

To compile the list, which is limited to startups in the U.S, Forbes collaborated with TrueBridge Capital Partners, and asked 195 venture firms which companies they thought were most likely to hit the bllllon-dollar mark soon To be considered, firms had to provide a range of revenue, financial and other data The list was then narrowed down, and the most promising candidates were further evaluated based on a number of factors, including business track records, business plans, and conversations with founders, Investors, customers and competitors After that analysis. the fi nal list of 25 companies was chosen

Investors in Pill Pack include Accel Partners, Atlas Venture. CRV, Founder Collective. Menlo Ventures. Sherpa Ventures

A bout PillPack: PillPack is the largest e·commerce pharmacy In the US The company delivers a better, simpler experience through convenient packaging, modern technology, and personalized service. PillPack uses PharmacyOS. a software platform created entirely in-house, to help manage each customer's medicat ions. coordinate refills and renewals, and make sure each shipment is sent on time Learn more at pillpa ck com

CONTACT· Jacquelyn Miller, 1617) S45-Sl22

SOURCE Pill Pack

Related links

httpJ/www pill pack.corn

Document title: Forbes Names PillPack One of the Next Billion-Dollar Companies Capture URL: https:/lwww.prnewswire.com/news-releases/forbes-names-pillpack-one-of-the-next-billion-dollar-companies-300527584.html Capture timestamp (UTC): Thu, 06 Feb 2020 20:06:40 GMT Page 1 of 2 specifically on serving the 60% of people in America who live with one or more chronic conditions like diabetes, hypertension, and high cholesterol. For this group of customers, it's necessary to chase refills, pick up prescriptions throughout the month, and accurately fill pill boxes each week to stay healthy. Because of these and ot her factors. SO% of medications are not taken as prescribed, leading to increased risk of health complications and an estimated additional $100 to 280 billion annual cost to the health care system

PillPack address these logistical challenges with a pharmacy service that's simple and easy to use The company ships prescriptions, vitamins, and over-the-counter medications each month, with pills in pre-sorted packaging PillPack keeps refills current. provides 24/7 access to a licensed pharmacist, and offers online tools that make it easy to control preferences Pill Pack's main pharmacy and distribution center is in the Millyard in Manchester, NH, where it employs over 400 people in a 50,000 sq. ft. facility. The company also has corporate offices in Somerville, Mass and Salt Lake City, Utah

PillPack CEO & co-founder TJ Parker, a second-generation pharmacist, remarked, -While medicine has made huge advances in the last half-century, pharmacy hasn't kept up PillPack has reimagined how a pharmacy can function Our primary goal is to remove complications so customers can take the right medications, at the right time, every time We're proud to receive this recognition from Forbes and hope that we will see more customer-centric pharmacy innovation in the future·

To compile the list, which is limited to startups in the US., Forbes collaborated with TrueBridge Capital Partners, and asked 195 venture firms which companies they thought were most likely to hit the billlon-dollar mark soon To be considered, firms had to provide a range of revenue, financial and other data The list was then narrowed down, and the most promising candidates were further evaluated based on a number of factors, including business track records, business plans, and conversations with founders, investors, customers and competitors After that analysis, the final list of 25 companies was chosen

Investors in PillPack include Accel Partners, Atlas Venture, CRV, Founder Collective, Menlo Ventures, Sherpa Ventures

About PillPack: PillPack is the largest e-commerce pharmacy in the US The company delivers a better, simpler experience through convenient packaging, modern technology, and personalized service. PillPack uses PharmacyOS, a software platform created entirely in-house, to help manage each customer's medications, coordinate refills and renewals, and make sure each shipment is sent on time. Learn more at pillpack com

CONTACT, Jacquelyn Miller, (6171 545·5122

SOURCE Pill Pack

Related Links

http/fwww pillpack com

You Just read Forbes Names Pill Pack One of the Next Billion Dollar Companies

NEWS PROVID ED BY SHARE THIS ARTICLE PillPack- Sep 28, 2017, 1044 ET OOOGGO

https//www prnewswire com/news· releases/forbes· names· pillpack-one·of-the· next· billion •dollar·companies· 300521

MARKETS WHAT ARE THE EXPERTS -- 1 NSI DER SAYING ABOUT $MSFT?

Online pharmacy PillPack was reportedly on track to make $299 million in revenue when Amazon acquired the company in a $750 million deal

Lydia Ramsey May 10. 2019. 7.33 PM

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Amazon bought the online pharmacy Pill Pack last year. Hollis Johnson/Business lnSKier

MAH KL I S Amazon sent shockwaves through the healthcare industry when INSIDER In June 2018 It acquired onllne pharmacy PIIIPack In a $750 milllon deal. WHAT ARE THE ANALYSTS SAYING ABOUT $FB? • At the time of the deal, the company was on track to make $299 million in annual revenue, according to a pitch deck reviewed by CNBC reporter Christina Farr.

• In 2019, that number was expected to double to $635 million.

PillPack projected 2020 revenue of $1.2 billion, CNBC reported. VIDEOS YOU M AY L I K E

Visit Business Insider's homepage for more stories.

At the time that Amazon acquired PillPack, the pharmacy startup How th• man What it's like was making lumdreds of millions in revenue, CNBC reported. who challenged inside Rolls~ Tesla went Royce's bankrupt $410,000 luxury SUV

M AHKL IS INSIDER

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MAHKI. I :i In June 2018, Amazon bought online pharmacy startup PillPack for INSIDER about $750 million. The deal sent shockwaves through the WHAT ARE THE healthcare industry as Amazon's playbook for upending healthcare ANALYSTS SAYING got clearer. ABOUT $FB?

Ar the rime of the deal, the company was on track to make $299 million in annual revenue, according to a pitch deck reviewed by CNBC reporter Christina Farr. In 2019, that number was expected to reach $635 million, before doubling again to $1.2 billion in 2020. FROM THE WEB

That'd still be a relatively small piece of the US's massive marker prescription drug marker - pharmacy chains like CVS and WalgreensJ for instanceJ make hundreds ofbillious in revenue.

PillPack mails prescriptions to people who take multiple The Best wa,· To Wipe Oul L"p To Sl0,000 Of Debi medications, packaging them together based on dose. The company --- ~.. has pharmacies around the country that send out medication via mail.

Read mor e: We rried Pi I/Pack, rlIe pharmacy sra1111p Amazo11 acquiredfor $1 /Jillio1I, a11d we ca11 see why ir has /Jig pharmacies rerrified S796 nerage annual sHings for drinrs who switch and san.

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So far, Amazon hasn't said much about what its plan is for PillPack. d10nomi CNBC reported that a group of health insurers approached PillPack about providing its services to their customers, though no agreement has yet been reached.

FINO A JOB 0 CRREERBUILDER

Fonner Aetna CEO Mark Bertolini told Business Insider's Rich Tech Jobs C-Level Jobs Feloni in 2019, that from where he Bertolini sits, the deal had less to Media Jobs Design Jobs do with running a pharmacy and was more about finding a new way Finance Jobs Sales Jobs to get into people's homes. See All Jobs ,,

"Amazon bought PillPack, blll it wasn't about the pills," Bertolini said. "It was about getting into the home with Alexa where they can

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See All Jobs »

"Amazon bought PillPack, but it wasn't about the pills," Bertolini said. "It was about getting into the home with Alexa where they can MAHKI:: I S learn more about what we can do to provide health." INSIDER WHAT ARE THE ANALYSTS SAYING MM1KL I S ABOUT $FB? INSIDER WHAT ARE THE ANALYSTS SAYING ABOUT $FB?

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Read the full story of the Amazon-Pill Pack deal at CNBC.

Read more: 4 disappointing facts about UBiome's board just tapped a former federal prosecutor to nm an carbon capture tech that explain why it's not about to internal investigation after the FBI raided the $600 million Silicon save us from climate change Valley startup

Amazon's piaybook for upending healthcare just got a lot clearer - here's why it should terrify the pharmaceutical industry

10 pharmacy startups t hat could be M&A targets after Amazon's acquisition of PillPack

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,~ e ._ Be at the fo,efront of the healthca,e ,nd ust,y w ,th • ""': •• Digital Health Pro ! ,, 0 /. BUS I NESS . : •.~nTodi1y I NS I DER , ..JIJ ·• . ,.. '

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Document title: Online pharmacy PillPack revenue projections amid Amazon deal - Business Insider Capture URL: https:/lwww.businessinsider.com/online-pharmacy-pillpack-revenue-projections-amid-amazon-deal-2019-5 Capture timestamp (UTC): Sat, 08 Feb 2020 00:15:53 GMT Page 3 of 7 BUSINESS 0. INSIDER

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Document title: Online pharmacy PillPack revenue projections amid Amazon deal - Business Insider Capture URL: https:/lwww.businessinsider.com/online-pharmacy-pillpack-revenue-projections-amid-amazon-deal-201 9-5 Capture timestamp (UTC): Sat, 08 Feb 2020 00:15:53 GMT Page 7 of 7 Exhibit J Study finds Curbing racial bias In administrative Top Stories Optum complexity to algorithm slash waste

APR 25, 2019 MORE ON PHARMACY IMPROVING ~ Amazon markets PillPack and offers HEALTHCARE " one-day delivery for Prime members WITH ANALYTICS E"rn you, mae;ter·s def_1<>e on l1ne The company's earnings more than doubled this quarter over the same period last year, rising to $3.6 billion. Northwestern HEALTH ANALYTICS Susan Morse, Senior Ed1rot CJ Dml B m:m6 ... !Pill I 8:00 AM ~ Monday an--tOfflp,lll'f 1...-1,.. Your medication, ·-,~--·- delivered

Meet PIUP.1ck, a new member or the Amazon family. Your medication sorted by the dose and Breaking News. In delivered everv month. Depth Reporting. Best Practices. Amazon reported $3 6 billion 1n profit forthe first quarter of 2019, more than Delivered ro your mbox daily double the $1 6 billion earned dunng the same time penod last year, releasing ,ts quarterly report dunng the same week 1t began actively marketing P1IIPack tons customers Enter Your Err.a I

Customers reportedly received emails that read. "Meet P1IIPack. a new member Sign meup of the Amazon family Your rned1cat1on sorted by the dose and delivered every month Our service and shipping are free - you only pay for your medication ·

Prescription deliveries are included in Amazon's Pnme membership program. Featured Resources On Thursday, CFO Brian Olsavsky touted Prime's one-day delivery service, evolving from a two-day sh1pp1ng program 0 Debunk the Myth: Amazon is expanding the number of Zip codes eligible for one-day shipping, Outsourcing Olsavsky said The one-day free shipping offer 1s the best deal 1n retail, he said Doesn't Mean Losing Control ·we saw more people s,gn up for Prime 1n 2018 than in any year before," With shifts in payer Olsavsky said mixes and reimbursement structure, the maro1n of reimbursement has been

Document titl e: Amazon markets Pi ll Pack and offers one-day delivery for Prime members I Healthcare Finance News Capture URL: https://www.healthcarefinancenews.com/news/amazon-markets-pillpack-and-offers-one-day-delivery-prime-members Capture timestamp (UTC): Sat, 08 Feb 2020 00:17 :32 GMT Page 1 of 3 HEALTHCARE FOR PAYERS RESEARCH WEBINARS JOBS MORE y Q.

RBMBlRSEMOO REVENUE CVW MAHAGEMOO STRATEGIC Pl.ANNING CAPO'AL flHAHCE SIJPPlY atAIN ACCCUfTING I ANANCW. UAHA6BEfT MORE • ... , ...

Amazon has seen good order trends month to date, he said. The company has built I1s 02 range around what ,rs seen. IMPROVING ~ WHY THIS MATTERS HEALTHCARE '-" Amazon 1s a disruptor in healthcare WITH ANALYTICS Earn your master'<; def.1<:-e on lin<' The onlrne pharmacy P!IIPack competes with ma1or pharmacies including CVS Northwestern Health, which owns Aetna. The connection between insurers and pharmacy benefit managers includes Express Scripts. which ,s owned by Cigna. OptumRx HEALTH ANALYTICS and UnitedHealth Group. and Anthem·s lngenioRx im.,m6 .Ji" Amazon also competes with Walmart. Last year it began offering a Prime membership discount to Med1ca1d beneficiaries. The onlrne giant bought PillPack last June for 1ust under $1 billion, reportedly beatrng out Walmart

Around the same time, Haven • the nonprofit healthcare company formed by Amazon, Berkshire-Hathaway and JPMorgan Chase. announced Atul Gawande as rts CEO. While lrnle has been released about the Boston-based company. Haven has the expectatron of dorng a more efficient Job of delrvering and paying for healthcare fc,r rts one mrllron-plus combined employees than is currently happening.

Amazon recently unveiled a HIPAA-complrant Alexa assistant to track prescnpt1ons and personal healthcare mformat1on. Breaking News. In FINANCIAL TRENDS Depth Reporting. Best Practices. Amazon's net sales for the fast qua11er ending March 31 increased 17 percent to Delivered to your rnbox daily $59.7 billion, compared wrth $51 b1llron the year before.

Operatrng income increased to $4 4 brllron ,n the first quarter, compared with Enter Your Ema I operating income of $1 .9 billion rn the first quarter of 2018. Net income increased to $3.6 brllron in the first quarter compared to net income of $1 6 Sign meup b1ll1on, rn first quarter 2078.

Twrrrer @SusanJMorse EmaJ/ rhe wnter· [email protected] Featured Resources

0 Debunk the Myth: Outsourcing Ooesn't Mean Losing Control With shifts in payer r:l/t mixes and reimbursement structure, the marg,n of reimbursement has been shrinking steadily over the last five years How do revenue cycle leaders navigate payment reform whlle maintaining stable busmess office operations?

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Optum: • UnitedHealth's secret News Whitepapers weapon

0 0 UPDATE: WHO again '<- \ stops short of declaring global I I 1•1 ' health emergency over coronavirus _., I ·· .ii illll' ,I UPDATED: List of 2020 Medicare Healthcare mergers and Clinical Quality Measures 101 Advantage star

acquisitions in 2016: Running list Although quality-reporting programs such ratings Whtie 2015 was a record-breaking year 1n as meaningful use provide mcentives to List: 769 hospitals healthcare mergers and acqU1sItIons, 2016 help providers implement and use saw more change as orgaruzatIons across electronic hea!th records (EHRs) to collect fined for medical the industry adJust and adapt to the and report on clinical data, practices often errors, infections evolving financial landscape need help deciding what data to collect. which measures to report

Social Determinants of Health Tech Challenoe

Document title: Amazon markets Pill Pack and offers one-day delivery for Prime mem bers I Healthcare Finance News Capture URL: https://www.healthcarefinancenews.com/news/amazon- mar kets-pillpack-and-offers-one-day-delivery-prime-members Capture tim est amp (UTC): Sat, 08 Feb 2020 00:17:32 GMT Page 2 of 3 HEALTHCARE FOR PAYERS RESEARCH WEBINARS JOBS MORE y Q.

RBMBlRSEMOO REVENUE CVW MAHAGEMOO STRATEGIC Pl.ANNING CAPO'AL flHAHCE SIJPPlY atAIN ACCCUfTING I ANANCW. UAHA6BEfT MORE• ------

FINANCIAL TRENDS Breaking News. In Amazon's net sales for the fast quarter ending March 31 increased 17 percent to Depth Reporting. Best $59.7 billion, compared with $51 billion the year before. Practices. Del,vered to your rnbox daily Operating income increased to $4.4 b1lhon 1n the first quarter, compared with operating income of $1.9 billion in the first quarter of 2018. Net income increased to $3 6 b!ll1on 1n the first quarter compared to net income of Sl 6 billion, in first quarter 2018. Sign meup rw,rrer @SusanJMorse Email the wnter susan [email protected]

Featured Resources

0 Debunk the Myth: Outsourcing Doesn't Mean Losing Control

With shifts in payer mixes and reimbursement structure, the margin of reimbursement has been shrinkmg steadily over the last five years How do revenue cycle leaders navigate payment reform while ma1nta1n1ng stable business offace operations'

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News Whitepapers Optum: ~ UnitedHealth's secret 0 0 weapon ...... ",,• ~ '- ''J . UPDATE: WHO again ' I 1•1 ' stops short of declaring global -·, I •• ; ;ii 11!1' .,· .... health emergency over coronavirus

Healthcare mergers and Clinical Quality Measures 101 UPDATED: List of acquisitions in 2016: Running list Although qualrty-reporung programs such 2020 Medicare While 2015 was a record-breaking year 1n as meamngful use provide 1ncent1ves to Advantage star healthcare mergers and acquisitions. 2016 help providers implement and use ratings saw more change as orgamzatIons across electrornc hea!th records (EHRs) to collect the industry adjust and adapt to the and report on chrncal data, pracuces often List: 769 hospitals evolving financial landscape need help dec1d1ng what data to collect, fined for medical which measures to report errors, infections

Social Determinants of Health Tech Challenge

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Document title: Amazon markets Pill Pack and offers one-day delivery for Prime members I Healthcare Finance News Capture URL: https://www.healthcarefinancenews.com/news/amazon-markets-pillpack-and-offers-one-day-delivery-prime-members Capture timestamp (UTC): Sat, 08 Feb 2020 00:17:32 GMT Page 3 of 3 Jv--- TOPICS MAIN MENU mob1 health news

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Global Edition Amazon kicks off PillPack marketing campaign with email to Prime users Amazon sent Prime users an email advertising virtual pharmacy PillPack, which the company acquired in 2018.

By Laura Lovett I April 24, 2019 I SHARE 0 PillPack an a~zon company

HIMSS 20 MAIICH P - 15. JOJO • -.AIIDO, FL 8:00 AM Monday I AMlOOIP!"-1[ &MG Your medication, 11.SPIRl"IIIMG I USINOF'fUL 20fo4G, l METFQR1<1~ IOOl)~G delivered

SEE HOW I WORKS

Nearly a year after Amazon announced that it acquired virtual pharmacy PillPack for close to $1 billion, the retail giant is now starting to market the service to its Amazon Prime members.

Evidence of this emerged yesterday when Twitter users started posting the adverts introducing the new service to members. Notably, Jay Hancock, a Kaiser Health News correspondent, posted a screenshot of his email from Amazon, which boasts free shipping for the service.

The email reportedly links to a PillPack landing page advertising monthly home delivery services, prescription refill management and free service - with the only cost being copays. Visit us at Pil\Pack gained recognition for its model of delivering medications in pre-sorted dose packaging booth #1071 and coordinating refills and renewals. The service originally targeted people who take multiple dally to find out how we're prescriptions. driving the future of WHY IT MATTERS digital health . • All eyes have been on the major tech giants as they begin to make moves in the healthcare Industry.

Perhaps Its no surprise that Amazon, famed for Its quick and easy product delivery services, Is . :e.~.~~ dipping Its toes Into the mall-order pharmacy space.

But the tech company turned heads In January of 2018 when It announced a partnership with Berkshire Hathaway and JPMorgan Chase to build out a nonprofit healthcare company that, for the t ime being, will focus on the companies' employees. white details of exactly what the partnership wilt mean are still scare, we do know that Atul Gawande, a surgeon at Brigham and Women's, will be heading: up the venture, set to be based in Boston, and that it will be named Haven.

In other Amazon news, the company announced this month that its voice-based Alexa platform now supports the development of software that communicates HIPAA-protect ed health information through an Invite-only Alexa Skills Kit program.

TJI research, which first spotted the twitter posts, also noted that Amazon is selling: health and life insurance in India. Inevitably there wilt be more health announcements in the future for Amazon, but only time will tell the direction.

WHAT"S THE TREND

While Pillpack gained recognition when it became part of Amazon, it is far from the only onllne pharmacy.

Its competition includes, Capsule, a New York City-based startup, that carved out Its spot ln the field with its hand delivery system.

Once a doctor prescribes the medication, the patient will get a text from Capsule enabling them to schedule delivery. capsule promises to deliver the medication to anyone in New York City within two hours of the Interaction. The platform also lets patients transfer their refills from their old

Document title: Amazon kicks off PillPack marketing campaign with email to Prime users I MobiHealthNews Capture URL: https:/lwww.mobihealthnews.com/content/amazon-kicks-pillpack-marketing-campaign-email-prime-users Capture timestamp (UTC): Sat, 08 Feb 2020 00:18:53 GMT Page 1 of 3 Jr-- TOPICS MAIN M ENU mob1 health news

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Tags: Amazon, PillPack, mail-order pharmacy, Amazon Prime

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Al-assisted cardiac ultrasound HIMSSCast: Digital Health The pursuit of a 10X better guidance s oftware receives De around Boston v.1lue 0 based care enablement: Novo clearance Tactics for entrepreneurs to By ,..obiHulll'INtwS I febnmy 07, 2020 By o.,v,e Muoio I February 07, 2020 acceler.1te transition from FFS to FFV By Ian Chiani I February 07, 2020

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MOBIHEALTHNEWS: - Subm,1 f!H I 11 1 '>1 Iii ,\i', Ill t 11,1 1! 11 Ill dlt!t fl( 11\lt fl d (1 111v lo \lllJ I 11,liu :,:

EDITOR'S PICK

A Recent breakups don't presage a A Mission to Mars: The healthcare ~ • pharma-digital collaboration doomsday, ff challenges facing NASA experts say

- HIMSScast: Big moves in digital health A Google demos its EHR-like clinical Q from Alphabet, Facebook, Amazon ff documentation tool

A Apple rolls out Research: One app for New Transformation Capital partner ~ three new longitudinal studies Mike Dixon talks insights from a decade in digital health investing

... ' ~ interoperability Collaborate Communicate Connect o ... showcase Leam more > ~ .. JQVC£ '.:iEN'.:iMl ER

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Al-assisted cardiac ultrasound MobiHealthNews staff reflect on LetsGetChecked releases Buoy Health, HealthMap team guidance• software receives De recent visits to Beth Israel consumer app, Peloton wins up to quell coronavirus fears, Novo clearance Deaconess, Dana Farber, and patent infringement claim collect epidemiological data the MassChallenge Health Tech against Flywhee~ and more Accelerator digital health news briefs

Document title: Amazon kicks off PillPack marketing campaign with email to Prime users I MobiHealthNews Capture URL: https:/lwww.mobihealthnews.com/content/amazon-kicks-pill pack-marketing-campaign-email-prime-users Capture timestamp (UTC): Sat, 08 Feb 2020 00:18:53 GMT Page 2 of 3 Jr-- TOPICS MAIN MENU mob1 health news - As1a Pacific Europe/UK Global Edltron

EDITOR'S PICK

A, Recent breakups don't presage a A, Mission to Mars: The healthcare ~· pharma-digital collaboration doomsday, ff challenges facing NASA experts say

A, HIMSSCast: Big mO\les in digital health A, Google demos its EHR-like clinical Q from Alphabet, Facebook, Amazon ~,,. documentation tool

A, Apple rolls out Research: One app for New Transformation Capital partner Q three new longitudinal studies Mike Dixon talks insights from a decade in digital health investing

.. ' interoperability Collaborate Communlcl!lte Connect o • showcase Learn mo,,, > ~ ... CVCI ~:N'.'.>M [ R

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Al-assisted cardiac ultrasound MobiHealthNews staff reflect on LetsGetChecked releases Buoy Health, HealthMap team guidance software receives De recent visits to Beth Israel consumer app, Peloton wins up to quell coronavirus fears, Novo• clearance Deaconess, Dana Farber, and patent infringement claim collect epidemiological data the MassChallenge Health Tech against Flywhee~ and more Accelerator digital health news briefs ------_.._.. _ ...

Symptomatic employees often iHealthtech researchers A MobiHealthNews reader's Real-world data analytics turn to online searches rather working on Wuhan novel guide to HIMSS20 company Verana Health scores that doctors coronavirus (2019-nCoV) $100M, acquires f'VA Analytics' detection kit tech

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Heading into the retail giant's annual sales event Prime Day, Amazon has 139% more members this year than for its inaugural Prime Day event in EFFECTIVE 2015. FULFILLMENT for Digitally Amazon.com Inc. has 105 million members 1n Its Plime loyalty program, according to new estimates from Consumer Intelhgence Research Partners (CIRP). Native

This Is 4 million more U.S. consumers than ClRP's membership estimate in Brands January. Prune members are roughly 57% of Amazon shoppers, accord mg to CIRP. DOWNLOAD THE EBOOK )

Amazon's Prime Day sales will jump 46% fareiliAh Jul 10. Z019

Amazon does not disclose how many Prime members it has by country; however, m 2018 tt said tthad more than 100 m11!1on globally. CIRP bases Its

Amazon does not disclose how many Prtme members It has by country; however, In 2018 It srud It had more than 100 mllhon globally. CIRP bases Its estimates on smvey from 500 U.S. consumers who made a purchase on Amazon Aprtl-Jm1e 2019.

There are approximately 127.59 million households In the U.S., according to the U.S. Census Bureau. As many Prime customers share their memberships wtth their households, Amazon's foothold on U.S. shopping may be much stronger than Just 1ts membership numbei: Facto11ng In the households number and the 105 million members suggests that 82% of households have a P1ime account. [fhts does not take into account households that may have multiple mdlv1dual Pnme accounts.)

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U.S. Amazon Prime members Prime membership growth slmvs in 2019

June 20 15

December 2015

June 2016

June 2017

December 2017

June 2018

December 2018

June 2019

Source: Consumers Intelligence Research Partners LLC. June 2019

Prime membership Is up significantly from 2015, although growth Is slowing, according to CIRP. For Amazon's inaugural Pnme Day sales event 111 2015, wluch was to celebrate Its 20m annlversa1y of business, It had less than 45 million members.

"In the past year [members] grew 11%, compared to 43% from the first to second P1ime Day and 35% fi·om the second to third," " said Josh Lowitz, CIRP co-founder. "The most recent annual growth rate is down very slightly from 12% for June 2017 to June 2018."

Prime Day deals are only available to members of Amazon's Prime loyalty program, which now costs $119 annually In the U.S. Although, some The Evolution of Fraud and the shoppers may have a lower rate 1f they Customer Experience are low income consumers or students,

P.. ,t by: Foner and some shoppers opt for a monthly Nov 14. 2019. l 00 pm ET membership. With Prune, U.S. members get expedited shipping on View Details their orders, access to streaming music

Document title: 82% of US households have an Amazon Prime membership Capture URL: https:/lwww.digitalcommerce360.com/2019/07/11/82-of-us-households-have-a-amazon-prime-membership/ Capture timestamp (UTC): Sat, 08 Feb 2020 00:20:39 GMT Page 2 of 4 shoppers may have a lower rate If they Share: The Evolution of Fraud and the Customer Experience are low income consumers or students, 'I f in a Pn.•\ ,t, Foner and some shoppers opt for a monthly Nov 14, 2019, 1 00 pm ET membership. With Prime, U.S. members get expedited shipping on View Details rhetr orders, access to streammg music and vtdeo content, among other perks. More members means more sales for Amazon for Its two-day P1ime Day sale July 15-16. Internet Retailer estimates that sales for the 2019 event Will Jump 46%, compared with Prune Day 2018, and generate more than $6 billion 111 sales.

Prime members are important to Amazon because P1ime customers shop more often and spend more money with Amazon than Amazon customers who are not P1ime members. Prtme members spend an average of$1,400 annually on Amazon, whereas customers who are not a part of Prune spend about $600, according to CIRP data from 2018.

Amazon Is not the only retailer with a large, paid membership base. Warehouse club retailer Costco Wholesale Corp. repo1ted It had 94 m1I11on global members in 1ts 2018 fiscal year annual report.

Amazon ts No. 1 111 the Internet Retailer 2019 Top 500, and Costco 1s No. 15.

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Amazon rolls out 'Amazon Pharmacy' branding to PillPack

By ~ ~ Updated 6:04 PM ET, Fri Novembef 15, 2019

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t>eAma:on·soext co, Mortgage 1aro£-B a ~ test Amazon~ Am. to.nTy~ ..... APA San Francisco (CNN Business)- Amazon is adding • Amazon Pharmacy" branding to PillPack, the ,..,..,.. 3.35% 3.47' ➔ mail-order pharmacy It acquired In 2018. 15-yrtixed JOOS< 3.07% 511ARM 3.38S< ..... The new branding has changed from "PillPack, an Amazon company• to "PillPack by Amazon Lo.nAmount ..,....., Pham1acy.• """ $225.000 (511 ARM) 4 05'!. '""""" PIIIPack has pham1acy licenses In all 50 US states and tills prescriptions for customers in pre $350.000 {5'1 ARM} 475% St ,671ml0

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Amazon (AMZN) and PIIIPack did not Immediately respond to a request for comment.

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billions of dollars and Amazon competitors Walmart High-interest savings accounts that earn you (WMT). Costco (COST) and Target (TGT) all have in pilHOf cash ' store pham1acies. Amazon. which has physical stores ,. in select cities and also owns vVhole Foods, doesn't currently have in-store pharmacies.

Related Article: Bezos, Buffett and Dimon But the e-commerce giant has been exploring other name thelr health care effort avenues for expansion into healthcare beyond the reported $753 million It paid for PillPack.

Amazon Is a partner in a joint venture w ith Berkshire Hathaway (BRKA) and JPMorgan Chase Laptops Ara Changing for On-the-go Workers and Consumers (JPM) called Haven. which is focused on lowering healthcare costs and improving care.

In 2018, Amazon hired star cardiologist Maullk Majmudar as Its chief medical officer and It already offers a line of private label. over-the-counter medicines and an array of medical supplies

Document title: Amazon rolls out 'Amazon Pharmacy' branding to PillPack - CNN Capture URL: https://www.cnn.com/2019/11 /15/tech/amazon-pharmacy-pillpack/index.html Capture timestamp (UTC): Sat, 08 Feb 2020 00:24:10 GMT Page 1 of 10 (JPM) called Haven. which is focused on lowering healthcare costs and improving care.

In 2018, Amazon hired star cardiologist Maullk Majmudar as Its chief medical officer and It already offers a line of private label. over-the-counter medicines and an array of medical supplles CNN BUSINESS VIDEOS to doctors. dentists and hospitals. It's also working on developing employee health clinics. according to CNBC.

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Document title: Amazon rolls out 'Amazon Pharmacy' branding to PillPack - CNN Capture URL: https://www.cnn.com/2019/11 /15/tech/amazon-pharmacy-pillpack/index.html Capture timestamp (UTC): Sat, 08 Feb 2020 00:24:10 GMT Page 2 of 10 = af!!!_ion '@ ~«oun~ & Lists ~ Ord~rs Try Prime · ~ Cart

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Document title: Amazon.com: PillPack by Amazon Pharmacy Capture URL: https://www.amazon.com/stores/page/5C6COA 16-CE60-4998-B799-A746AE 1BE 19B Capture timestamp (UTC): Sat, 08 Feb 2020 00:26:11 GMT Page 2 of 4 Switch to a simpler pharmacy today

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Document title: Amazon.com: PillPack by Amazon Pharmacy Capture URL: https://www.amazon.com/stores/page/5C6COA 16-CE60-4998-B799-A746A E 1BE 19B Capture timestamp (UTC): Sat, 08 Feb 2020 00:26:11 GMT Page 4 of 4 Exhibit L F<>rhes B1 l1ona1res Innovation LeadP.rsh1p Money Business Smatl Busmess l festyle L 1sts Advisor Featured Brealu rig M o re Q

4-0.290 Vh'.'WS I M.iy 15. 2019, 05:SOpm Amazon Surpasses Walmart As The World's Largest Retailer

Lauren Debter ForbH St.iff

I u'Titt about an things mail.

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Amazon h.ls be.1t out W.iltT'.l't for the ute of the wo•ld s largest retailer on forbe-s 2019 Glooa\ [ •] o :011

It was bound to happen sooner than later: Amazon has surpassed Vlalmart as the biggest retailer on the planet.

The e-commerce juggernaut jumped 25 spots to #28 on Forbes' Global 2000 list of the world's biggest public companies, as measured by a composite score of revenues, profits, assets and market ,·alue. That was sufficient enough for it to steal the title of the world's largest retailer away from Walmart, which slipped five spots to #29 on this year's overall list. Forbes ~ GLOBAL 2000

FULL COVERAG E )

Amazon has continued to chart a path to retail domination, \\.ith the number of Americans who subscribe to Amazon Prime topping 100 million in 2019. The company has beefed up the benefits attached to its annual membership in an effort to make it a must-have in every household, such as offering special discounts at Whole Foods, investing heavily in television and movies and e:,,,,1>anding free shipping. In April, Amazon said it would invest s800 million to make free one-day shipping the new normal. up from the standard two-day shipping the company offers now.

Today In: Consu mer

Thanks to investor enthusiasm in its breakneck growth, Amazon has a high-flying stock that has made its founder Jeff Bezos the world's richest man and given it a market capitalization of over $900 billion, which is ri,·aled only by Apple. On this yardstick, it has long trounced Wa!mart, which lags behind with a market cap ofless than 5300 billion.

Amazon has been catching up on other measures. too. Last year, the company made a record-breaking S10 billion in profits, fueled by its lucrative cloud computing business. That is up sharply from S3 billion the year before and easily tops the S6.7 billion that fell to Walmart's bottom line.

Otaei•I.A:.,.. CVO..;t C,,,,c "'-IIO'I e~ ....01.'0lCl c.,.ct, ot Lt•., ?.. ,.ovo1u "•"' P·<>1•,...,, Pi!!dP•Olll•il'" !Plo4Pt'ul"''"

Document title: Amazon Surpasses Wal mart As The World's Largest Retailer Captu re URL: https:/lwww. forbes.com/sites/laurendebter/2019/05/ 15/worlds-largest-retai lers-2019-amazon-wal mart-alibaba/#7fb0ae5a4 171 Capture timestamp (UTC): Sat, 08 Feb 2020 00:28:47 GMT Page 1 of 2 business. That is up sharply from S3 billion the year before and easily tops the S6.7 billion that fell to Walmart's bottom line.

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Nevertheless, Walmart remains larger on some counts: It still pulls in more than double the re,·enue and has more assets on its balance sheet due to the significant real estate that it owns. It also has 2.2 million workers, which is nearly four times the number of employees that Amazon has on payroll.

Behind Amazon and ,va1mart, the third-largest retailer on the planet is Chinese e commerce giant A.libaba. Its core business is selling goods via the internet, but it has also invested hea,i.ly in areas like entertainment, logistics and payments. Sales grew 51% to 556 billion in fiscal 2019, driven by the spending of its 654 million active retail customers. \\Th.ile Alibaba is still seeing immense growth. its growth rate has ticked down amid an economic slowdown in China and an escalating trade war ,vi.th the United States.

Home impro,·ement stores like Home Depot (:126) and LO\ve's (#234) continue to do well, as do discount stores like TJ Ma.'CT (#39-1) and Ross (#671).

Meanwhile, CVS fell out of the top three largest retailers. The drugstore chain lost S6oo million in 2018, as its $69 billion takeover of Aetna and goodwill impairment charges in its long-term care business, Omnicare, ate into its bottom line. The company is now ranked #410 on the overall list, down sharply from #69 in 20li.

Other retailers are facing more existential problems. Victoria's Secret parent company

L Brands fell 230 spots to # 1311 on the overall list as it faces mounting competition from upstarts like Third.Love and True&.-CO and traditional players like Target and Chico's. Bed Bath & Beyond, which recently dismissed its CEO and shuffled its board in response to pressure from a group of acti\,ist investors, slipped 348 spots to #1997. The embattled Sears, recently out of bankruptcy, fell 166 spots to #1913.

Forbes2019 CLICK HERE FOR: GLOBAL Logo Licensing 2000 • Reprints WORLD'SLARGE ST Plaques/ Awards PUBLIC COMPANIES Premium Profile

Ulu ren Debter ~ I a m a s taff wnt~r at Forbe s covering retail J'm particularly inte res ted in e ntre pre neurs who are fmdlng success in a tough a nd c hanging landscape. I have been at Fo... Read More

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