Virtual Attendee Guide for Advertising & Marketing Industry Customers

Virtual Attendee Guide for Advertising & Marketing Industry Customers Welcome! © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. On behalf of AWS, we are excited for you to join us for re:Invent 2020!

This year’s virtual conference is going to be the industry event of the year. It will offer 5 Keynotes, 18 Leadership Sessions, and unlimited access to hundreds of sessions. We are happy to have you along for the journey!

To be sure you are prepared and ready to take on our 3-week event, we’ve created this guide full of tips and tricks provided directly from re:Invent alumni, teams, and staff on how to maneuver our free virtual event successfully. Step 1 – Register

Be sure to take advantage of the resources outlined in this document. We’ve curated them to offer you advice on how to plan a successful 3-week agenda. The full schedule, including dates, times, and locations, goes live in early November. In the meantime, use this document to start thinking about how you’ll plan your 3 weeks. We look forward to seeing you there! Industry Overview © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. OPTIONAL – Industry Overview page with track description, URL to Industry landing page, blog, etc.

Cloud Solutions by Industry Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Continuous Content Every Week

Access hours of sessions led by AWS experts, hear from cloud leaders, and be the first to learn what's next and new from AWS.

AWS re:Invent attendees should expect to: • Learn firsthand about AWS services from recognized world experts. • Focus on key services that matter most to their businesses and interests. • Get technical questions answered on the spot. • Receive immediate access to what’s new on the platform. • Most of all, enjoy themselves while learning!

re:Invent Home Page Session Catalog – Coming Soon

Registration Content Overview

Frequently Asked Questions Agenda

Join our keynotes for the latest in AWS Cloud computing and innovation.

Andy Jassy Keynote

CEO, Amazon Web Services

Live from Seattle, Andy Jassy takes the virtual stage to share his insights and the latest news about AWS customers, products, and services.

WEEK 1 TUESDAY, DEC. 1 | 8:00AM – 11:00AM (PST) AMERICAS: WATCH LIVE WEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 2 | 8:00AM – 11:00AM (GMT) EUROPE

All times subject to change.

Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS is helping partners modernize their businesses to help their customers transform.

WEEK 1 THURSDAY, DEC. 3 | 8:00AM – 9:45AM (PST) AMERICAS: WATCH LIVE FRIDAY, DEC. 4 | 8:00AM – 9:45AM (SGT) ASIA-PACIFIC FRIDAY, DEC. 4 | 8:00AM – 9:45AM (GMT) EUROPE

All times subject to change.

Join Swami Sivasubramanian for the first-ever Machine Learning Keynote, live at re:Invent. Hear how AWS is freeing builders to innovate on machine learning with the latest developments in AWS machine learning, demos of new technology, and insights from customers.

WEEK 2 TUESDAY, DEC. 8 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH LIVE WEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 9 | 8:00AM – 9:30AM (GMT) EUROPE

All times subject to change.

Infrastructure Keynote with Peter DeSantis

Live from Seattle, join Peter DeSantis, Senior Vice President, Global Infrastructure and Customer Support, to learn how AWS has optimized its cloud infrastructure to run the world’s most demanding workloads and give your business a competitive edge.

WEEK 2 THURSDAY, DEC. 10 | 8:00AM – 9:00AM (PST) AMERICAS: WATCH LIVE FRIDAY, DEC. 11 | 8:00AM – 9:00AM (SGT) ASIA-PACIFIC FRIDAY, DEC. 11 | 8:00AM – 9:00AM (GMT) EUROPE

All times subject to change.

Vice President and CTO of Amazon.com

Join Dr. Werner Vogels as he goes behind the scenes to show how Amazon is solving today’s hardest technology problems. Based on his experience working with some of the largest and most successful applications in the world, Dr. Vogels shares his insights on building truly resilient architectures and what that means for the future of software development.

WEEK 3 TUESDAY, DEC. 15 | 8:00AM – 9:30AM (PST) AMERICAS: WATCH FIRST WEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (SGT) ASIA-PACIFIC WEDNESDAY, DEC. 16 | 8:00AM – 9:30AM (GMT) EUROPE

All times subject to change.

Across the Leadership Sessions, you will hear directly from AWS leaders as they share the latest advances in AWS technologies, set the future product direction, and motivate you through compelling success stories.

OVER 3 WEEKS, WE WILL BRING YOU 18 SESSIONS THAT ARE 60 MINUTES LONG

Analytics Architecture AWS Public AWS Public Business Compute Rahul Rudy Valdez Sector Sector Partners Applications David Brown Pathak Vice President, Sandy Carter Larry Augustin Vice President, Solutions Architecture Teresa Carlson Vice President, Vice President, Amazon EC2 Vice President, and Training & Vice President, Worldwide Global Public Sector AWS Business Analytics Certification Public Sector Partners and Programs Application Services

Full Schedule Available Here © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Leadership Sessions

Containers Databases Edge Enterprise IoT Management Deepak Singh Shawn Bice Bill Vass Dave McCann Dirk Tools & Vice President, Vice President, Vice President, Vice President of Didascalou Governance Containers, Linux, AWS Databases AWS Migration, Engineering, AWS Vice President, HPC, and Open Marketplace, and Bill Vass AWS IoT Source, AWS Control Services Vice President of Engineering, AWS

Networking & Security, Identity Serverless Storage Training and Content Delivery & Compliance David Mai-Lan Certification Mayumi Stephen E. Richardson Tomsen Maureen Hiramatsu Vice President, Bukovec Schmidt Serverless Lonergan Vice President, Vice President & Chief Vice President, Director of AWS EC2 Networking Information Security Officer AWS Block and Training & Object Storage Certification

When Boldness Matters in Critical Moments

Mai-Lan Tomsen Bukovec Vice President, AWS Block and Object Storage

As companies face critical moments, often the difference between success and failure comes down to how those at the top choose to meet these challenges. Join Mai-Lan Tomsen Bukovec as she moderates a discussion on leading through change. The conversation will feature top influencers in their industries - Eva Chen (co-founder and CEO of Trend Micro), Casey Coleman (SVP, Salesforce and former CIO of GSA - US Government Administration), Shellye Archambeau (Board member, Verizon), and Julie Cordura (CEO, Thorn.org). Panelists will share how they led through pivotal critical moments such as setting up the first US government agency to use the AWS cloud, building a leadership position in data security and cybersecurity solutions, and using machine learning to combat child trafficking.

500+ sessions covering core services and emerging technologies will be available at your fingertips over 3 weeks.

With hours of content to cover, we are strategically spreading out sessions to be sure that you can plan your schedule accordingly without missing out.

SESSIONS TRAINING AND CERTIFICATION AWS DEEPRACER JAMS AND GAMEDAYS With hundreds of live sessions across Organizations across the globe are AWS DeepRacer is the fastest way to get Jams and GameDays are gamified three weeks, you have the opportunity seeking individuals skilled in the rolling with machine learning. sessions that allow participants to to interact with a variety of technical transformative technologies of the developers of all skill levels (including gain hands-on experience working content geared toward inspiring your cloud. To meet this growing demand, those with no prior machine learning through real-world scenarios that journey with AWS. You’ll get a chance to AWS Training and Certification equips experience). You can get hands-on with encourage the use of a variety of hear from AWS experts and customers the builders of today and tomorrow— AWS DeepRacer by learning how to train AWS and Partner services. around the globe on best practices at all experts and novices, practitioners and reinforcement learning models in a Participants of all skill levels are skill levels. What’s more, you will be able partners—with the knowledge they cloud-based 3D racing simulator. Attend encouraged to participate to to ask our technical community any of need to realize their cloud goals. a session to get started, then test your validate their existing skills while your burning questions about AWS Designed by the innovators at AWS, our skills by competing for prizes and glory also learning new ones. There are products and services. With this unique training supports learners of all skill in an exciting autonomous car racing both time-based events and on- platform, you’ll be able to tailor your levels and our certifications validate experience throughout re:Invent! demand content, so come join us agenda to fit your schedule without expertise. We’re also upskilling and and have some fun learning while missing any essential sessions! reskilling workforces through education also trying to get to the top of the programs that help businesses tap into leader boards! a pool of diverse talent. © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Advertising & Marketing Industry Sessions

ADM201 ADM202 ADM301 Contextual targeting and ad How Salesforce CDP unifies Running ultra-high throughput tech migration best practices consumer data at exabyte scale ad tech workloads on Aerospike

FEATURING FEATURING FEATURING Integral Ad Science Salesforce CDP The Trade Desk

In this session for technology executives and In this session for executives and engineering leaders, In this session for technology executives, architects, engineering leaders, get an insider’s view on migrating discover how Salesforce CDP enables marketers to and engineers, dive deep into the AWS high- and developing next-generation contextual advertising know everything about their consumers at massive performance playbook for running ad tech workloads and verification workloads on AWS, cost-effectively at scale by using AWS. Get an inside look at how in the cloud using Aerospike, a low-latency NoSQL scale. Hear how Integral Ad Science (IAS) migrated to Salesforce builds on AWS to process exabytes of data, database platform. See how The Trade Desk AWS to process 100 billion events per day for its ad resolve known and anonymized IDs into highly implements Aerospike on AWS to support millions of verification workloads—including brand safety, fraud accurate user profiles, and deliver audience segments queries per second at the edge for real-time bidding detection, viewability measurements, and contextual across activation channels. Learn how one of the and peak loads of 20 million writes per second in its advertising—supporting multiple regions and largest software companies in the world thinks about cold storage of user profiles. Learn best practices for languages. IAS shares how it migrated to the cloud, systems architecture, network topology, security, and configuring Aerospike on AWS for ad tech workloads, overcame common industry challenges, and provided elastic computing in order to achieve performance, including recommendations for data engineering, best practices on running ad tech workloads in the cost efficiency, and reliable performance for its data architecture, and optimal Amazon EC2 instance types cloud, including architecture, data engineering, platforms. for performance and cost efficiency. machine learning, cost analysis, migration strategy, and recommended services.

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FEATURED SPEAKER: Tony Lucia, Chief FEATURED SPEAKER: Muralidhar Krishnaprasad FEATURED SPEAKER: Matt Cochran, Director of Technology Officer, & Danny Rathjens, Senior (MK), Senior Vice President, Engineering, Engineering, The Trade Desk Salesforce Marketing Cloud Director Technical Operations, Integral Ad Science © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Advertising & Marketing Industry Sessions

ADM302 ADM303 ADM304 Distributed machine learning Processing 250 billion ad Building the post-cookie for digital video and TV ad events a day with Amazon EKS identity graph for marketing serving & serverless FEATURING FEATURING FEATURING Cox Automotive FreeWheel, A Comcast Company Nielsen Marketing Cloud The future of identity and personalized experience starts with a unified view of the customer. In this deep- In this session for technology leaders, data scientists, In this session for technical leaders, data engineers, dive session for technical leaders, data engineers, and and machine learning (ML) engineers, discover how and software architects, learn how Nielsen Marketing teams focused on identity, see a production example FreeWheel (a Comcast company) uses Amazon Cloud built a stateless, serverless big data pipeline of how Cox Automotive combined data from millions SageMaker to predict advertising inventory for digital processing 250 billion events per day for their data of car shoppers across 40,000 auto dealers and brands video and linear TV months in advance for billions of management platform. See how AWS Lambda and to create an identity graph with Amazon Neptune. ad serving records per day. Learn how FreeWheel built Amazon EKS with Spark can reduce costs on logging Learn how to bring together customer datasets, an end-to-end distributed ML pipeline for long-range, and event processing at incredible scale, and come anonymized web events, ad data, purchase logs, and time-series inventory prediction across audience away with pitfalls to avoid and powers to exploit when other data. Take away best practices on modeling segments, geographies, and media types at massive using serverless and containers. Take away tips and graph data, querying with Gremlin, avoiding graph scale. Additionally, take away best practices and tricks on how to tame the serverless beast, handle pitfalls, right-sizing compute instances, and achieving lessons that FreeWheel learned to improve accuracy, containerized processing, untangle problems delivering cost-efficiency at scale. reduce training time, optimize costs, and avoid pitfalls to real-time consumers, and avoid bugs when building for ad inventory prediction with cloud-based solutions your own system. on AWS.

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FEATURED SPEAKER: Carlos Rendon, Principal FEATURED SPEAKER: Lei Wu, Head of Machine FEATURED SPEAKER: Opher Dubrovsky, Big Technical Architect, Cox Automotive Learning, FreeWheel, A Comcast Company Data Lead, & Yaar Reuveni, VP R&D, Nielsen Marketing Cloud © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors

Advertising & Marketing Industry AWS on Air Live Sessions

Dynamic, Contextually-Relevant, Brand Real-Time, On-Demand Predictive Audience Integrations for OTT with Amazon SageMaker & Segmentation through Machine Learning Server-Side Ad Insertion FEATURING FEATURING Publicis Media TripleLift Join this AWS on Air session to learn how Publicis Media built Learn how TripleLift creates dynamic, targeted, in-media a machine learning pipeline that generates real-time, on- brand integrations for connected TV and OTT using Amazon demand audience segments for media planning. Learn how SageMaker & Rekognition to identify contextually relevant they ingest petabytes of advertising data, built their Decision moments and surface areas within video content. Discover Sciences Framework for propensity scoring using Amazon how their creative teams superimpose ads and products into EMR and SparkML, and enable planners to query their content in a way that’s seamless and additive, and how they platform with AWS. use server-side ad insertion with Amazon MediaTailor for real-time personalization.

FEATURED SPEAKER: Sam Shapiro, Product Engineering Manager, Advanced FEATURED SPEAKER: Patrick Houlihan, PhD, SVP Decisioning, Publicis Media Advertising, TripleLift; Luis Bracamontes, Machine Learning Engineer, TripleLift

Advertising & Marketing Industry Personalized Recommendations: Service-Specific Sessions

AIM405 Train large models with billions of parameters in Machine Learning inference with Amazon EC2 Inf1 TensorFlow 2.0 on Amazon SageMaker CMP401 instances ANT306 Run big data analytics faster with lower costs using Scaling Kubernetes for less with Amazon EC2 Spot Amazon EMR CMP402 Instances ANT325 Hitchhikers guide to Apache Kafka replication and Running 100's of 1000's of vCPU's on Amazon ECS with migration with Amazon MSK CON221 AWS Batch BIZ306 Supercharging your team's productivity with Amazon New capabilities to build graph apps quickly with Honeycode DAT212 Amazon Neptune CMP301 Powering next-gen Amazon EC2: Deep dive on the Nitro System ENT401 AWS networking best practices in large scale migrations CMP302 Deep dive on AWS Graviton2 processor-powered EC2 instances NET203 Demystifying Data Transfer on AWS CMP310 AWS Outposts - An in-depth look at hybrid cloud use cases NET206 Monitor your Amazon VPCs and edge connections from AWS Wavelength: Run apps with ultra-low latency at 5G a central console CMP311 edge NET401 Using AWS Transit Gateway for your Multicast Architecting 5G apps for ultra-low latency on AWS Workloads CMP312 Wavelength NET402 Elastic Load Balancer: A year of innovations © 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors

Advertising & Marketing Industry Personalized Recommendations: Customer-Led Sessions

Create sophisticated conversational How Disney+ deploys globally with Disney Streaming AIM212 Dropbox CON222 experiences using Amazon Lex Amazon ECS Services How Nielsen built a multi-petabyte data Driving innovation in consumer packaged Nielsen The Coca-Cola Company ANT301 platform using Amazon EMR CPG201 goods with Coca-Cola Under the hood: How Amazon uses AWS for Zulily drives shopping with Amazon ANT311 Amazon.com Zulily analytics at petabyte scale DAT215 DocumentDB and Kinesis Data Analytics How New Relic is migrating its Apache Kafka New Relic ANT315 cluster to Amazon MSK How Disney+ scales globally on Amazon Disney Streaming DAT304 Services How Twilio scaled business intelligence with a DynamoDB ANT326 Twilio How Zynga modernized mobile analytics data lake powered by AWS GAM301 Zynga Unlock customer insights with Amazon with Amazon Redshift RA3 Salesforce API305 AppFlow and Salesforce Building the next generation of innovative IOT309 Procter & Gamble Design critical customer communications with and secure products at scale BIZ204 Fred Hutch Amazon Pinpoint Deploying PyTorch models for inference Send and deliver emails from any application OPN306 Facebook BIZ301 Reddit using TorchServe with Amazon SES Designing better ML systems: Learnings Enable high-performance storage for your OPN308 Netflix CMP308 Netflix from Netflix critical databases How Stitch Fix is delivering personalized Snap Inc.: Leveraging the benefits of AWS RET401 Stitch Fix CON204 Snap Inc. experiences Graviton on Amazon EKS Modernize your applications with STG312 Acquia containers using Amazon© 2020, EFS Amazon Web Services, Inc. or its affiliates. All rights reserved. Make a Plan

PRO TIP: The Keynotes and Leadership Sessions are critical!

Be sure to not miss out on the Keynotes, as that’s where you’ll catch all of the Step One Step Two Step Three AWS launches. Be sure that you have the Search topics you’re interested in Broaden your horizons! Once you Keynote and Leadership Sessions and start favoriting sessions you have your core topics explored The Leadership Sessions are you’re interested in added to your think you might want to attend. and sessions favorited, explore where you’ll hear from AWS agenda. These will be the base of other topics. You never know leaders who are diving deep your learning and schedule what you might discover! on AWS topics. building.1 2 3

Connect Plan Daily Debriefs Have Fun! Be sure to connect with your account team Now that re:Invent is virtual and free, there Even though we aren’t eating chicken wings and other AWS experts throughout re:Invent. is no reason to not send the whole team. Be together in person this year, make sure you sure to strategically conquer all of the check out all of the virtual quirky activities breakout sessions. Don’t forget to find time that we have planned for you. It wouldn’t be to virtually reconvene your team and debrief re:Invent without some added fun! on their learnings. PRO TIP: Stay connected with your AWS account team via your workplace communication tool for easy answers and up-to-date information.

Get connected, expand your knowledge, and access AWS experts online.

Developer Lounge Startups We Power Tech Builders’ Fair The Dev Lounge will engage Join thousands of startups this year We Power Tech is about you: The Builders’ Fair is a fun and developers, programmers, engineers, who are looking to make diverse builders who are changing interactive way to learn how to builders, and future developers. Join connections, streamline ingenuity, the world through tech. Together, apply AWS services to real-world us here for presentations from AWS and add more good to the world. we are building a future of tech use cases. Interact with our builders community leaders and architectural Join in the Startup Community by that is diverse, inclusive, and to learn how the projects were discussions about specific AWS tuning in to lightning talks and accessible. Join us to learn how made, ask questions, and walk away categories by knowledge level (100– technical demos from startups from our global community of builders with the knowledge to build it 400). You can also come here to all around the globe, and chat with are leveraging technology to yourself. Explore the projects for discuss AWS product launches our AWS experts live to get all of create inclusive products, services, yourself during the 3 weeks of following each Keynote. your questions answered. and programs. re:Invent, and start building.

© 2020, Amazon Web Services, Inc. or its affiliates. All rights reserved. Leadership Partners & Overview Keynotes Learn Make a Plan Communities Play Checklist Contact Sessions Sponsors Sponsors Global Partner Summit Featuring over 150 AWS Partners, the Learn how to leverage AWS services to build solutions for your customers, and explore re:Invent sponsorship program connects programs to help you differentiate your business and reach new customers faster. you to companies building and managing solutions on AWS. Attendees If you’re not an AWS Partner, you’re welcome to watch GPS sessions to learn more about the can view sessions, demos, and video AWS Partner Network (APN) and to register to become an AWS Partner. content relevant to their unique preferences and engage in direct AWS Partner Keynote conversations with re:Invent sponsors. THURSDAY, DECEMBER 3 Don’t miss the live AWS Partner Keynote with Doug Yeum, head of Worldwide Channels and Alliances; Sandy Carter, vice president, Global Public Sector Partners and Programs; and Dave McCann, vice president, AWS Migration, Marketplace, and Control Services, to learn how AWS See full sponsor list is helping partners modernize their businesses to help their customers transform. Leadership Sessions THURSDAY, DECEMBER 3 AWS Public Sector Partners, Sandy Carter Enterprise, Dave McCann Sessions There will be 15 learning sessions dedicated to AWS Partners, each lasting 30 minutes.

Learn more about AWS Partners

It wouldn’t be re:Invent without our quirky culture. Every week, you’ll have access to new quirky activities. Feel free to digest them on your own time or gather your whole team to participate together.

Amazon Fishbowl at re:Invent Quick Cooking Demos Join us for intimate conversations with In 10 minutes, we will bring you quick, top authors in varying areas of expertise, easy-to-follow recipes that you can offered in partnership with Amazon whip up in a flash, ranging from one- Fishbowl. We will deliver one-of-a-kind pan dishes to the best chocolate chip experiences for you—Fishbowls are cookies you’ve ever tasted. traditionally for Amazon employees only! Movement Breaks DJ Sets to Move and Groove You deserve a break – take a few And Much More! We all need to relax and enjoy the minutes and rejuvenate with our desk moment. Throw on some music curated stretch series. just for re:Invent attendees and dance your heart out. Obliteride at re:Invent Cable Detective Mystery Game We are bringing Obliteride to re:Invent. Test your re:Invent knowledge and try to As an attendee, you will have the solve the mystery of who tangled all the opportunity to pick your favorite activity cables. There’s a perfect mix of trivia to get moving and share your questions and mini games throughout the experience on social media. gameplay, so don’t miss it!

q Register for re:Invent

q Visit reinvent.aws.com to stay up-to-date on announcements

q Connect with my AWS account team

q Add 5 Keynotes to my agenda

q Add 18 Leadership Sessions to my agenda

q Add 6 Advertising & Marketing Industry breakout sessions to my agenda

q Favorite the learning sessions of interest to me

q Review the AWS communities

q Connect with my colleagues to plan how to conquer the many hours of content

q Check out the play activities and add them to my agenda

q Follow Amazon Web Services on Instagram, Facebook, LinkedIn, and Twitter

Tim Barnes, Global Director Jon Williams, Global Head, Agency and GM Want to connect with AWS experts in ad technology, ad Business Development monetization, agencies, or marketing technology?

If you’d like to arrange a meeting with our industry experts, please reach out to your account teams to coordinate.

You can click on the photos to access team member LinkedIn profiles.