Lirroadcasting 0 the BUSINESSSWEEKLY of TELEVISION ANO RADIO >

Home , Bill Baker (baseball), Frank Messer, Jack Quinlan, Milo Hamilton, Monday Night Baseball, Ray Lane (sportscaster)

MARCH 1. 1965 50 CENTS iiry 34TH YEAR

s'1-1. lirroadcasting 0 THE BUSINESSSWEEKLY OF TELEVISION ANO RADIO >.

/F, .4k h44,. Advertisers like what they see; buy fall programs. p29 M,ky19s` Baseball rights cost more than $25 million in '65. p44 w < .qp çOf-j m N 9..a Senator Pastore takes FCC over the coals on CATV. p64 f., e, . 1r Pressure mounts to put mobile users into TV's space. p76 w / xm v COMPLETE INDEX PAGE 7

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4 BROADCASTING, March 1, 1965 Bigger fines? CLOSED CIRCUIT® FCC is considering asking Congress to lift ceiling on amount of fine it can impose on broadcasters. Present top to feel CATV developed to meet de- knowledgeable agency sources, addi- is $10,000; new figure being consid- mand for television, and that demand tional funds necessary to cover Gen- ered is $100,000. Theory is that high- is greatest in markets with fewer than eral Foods' big daytime boost will er figure would give commission great- three stations to carry three networks. come out of advertising it had previ- er flexibility in handing out penalties. ously earmarked for magazines. This, of course, was idea behind grant Outs and (maybe) ins Major TV agencies for General Foods, of present authority by Congress. But White Plains, N. Y., are Benton & commission feels there are cases where Sweepstakes for Republican vacancy Bowles and Young & Rubicam, both on FCC are still on, but authorities S 10,000 fine is not punishment enough; in New York. license revocation too much. indicate nomination of successor to Frederick W. Ford is "imminent." It's Another feature of proposed bill still anybody's guess but presumably CATV on the Hill would provide for full evidentiary eliminated are Seymour Siegel, direc- Ready or not, Congress is about to hearing before examiner on charges tor of communications, New York have its hands full of CATV contro- on which forfeiture is proposed. At City (WNYC- AM- FM -TV), for lack of versy. Representative Walter Rogers present broadcaster can only argue Republican support, and Ruth Jones, (D- Tex.), just reassigned to chair- case with commission through letter. J. Walter Thompson broadcast execu- manship of House Communications If he wants to contest fine, he can tive, who has plenty of support but Subcommittee (see page 69), expects refuse to pay it and then be hauled into evidently has met resistance because wave of broadcaster-inspired bills to be federal court. Proposed bill would her experience is limited to advertis- offered in House to give FCC regula- eliminate requirement for court trial ing. Still "alive" reportedly are Charles tory authority over CATV. Recog- in cases where FCC hearing was H. King, ex- commissioner and dean nizing tangle of legal issues involved, granted. Proposal, though adopted by of Detroit School of Law; Kenneth Representative Rogers says he has no commission as part of legislative pack- Bartlett, Syracuse University dean regulatory solution in mind but should age, has not yet been sent to Budget (strongly backed by New York Re- number of bills be referred to his Bureau for clearance to Congress. publican Senator Javits); Richard B. subcommittee -which he expects -he Hull, Ohio State University, and sev- wants to hold hearing promptly. eral "career" aspirants. Flip flop in Richmond On Senate side, John O. Pastore Is TV network affiliation swap in NAB's talent hunt (D-R.1.), chairman of Senate Com- offing in Richmond -Petersburg, Va., munications Subcommittee, began Selection committee to find succes- pressuring market? Neither NBC-TV nor ABC- FCC last week for deci- TV nor their affiliates will talk but it sor to National Association of Broad- sions on CATV (see page 64). casters' interim Wil- has been learned situation is "fluid" board chairman, lard Schroeder, who winds up his and it's indicated that WRVA-TV (now Advertiser's show tenure June 30, will follow informal ABC -TV) and WXEX-TV (now NBC - order of priority, with TV) will exchange networks in Au- emphasis on American Tobacco Co., New York, gust when current two -year affiliation practical broadcaster who can take will share sponsorship with Alberto - agreements expire. year's sabbatical to man Washington Culver Co., Melrose Park, Ill., in front working alongside newly -elected CBS-TV's new Smothers Brothers Affiliation negotiations under FCC president, Vincent T. Wasilewski. First comedy series, tentatively scheduled regulations cannot be undertaken un- preference will go to member of exist- next season for Friday (9:30 -10 p.m. til six months prior to expiration. ing 44 -man board; second, to non- EST). Program is one of relatively WRVA -TV, it's understood, has notified board- member broadcaster and, third, few that are advertiser- originated, ABC -TV that it desires to keep its sit- to outsider. Alberto -Culver in this case having de. uation flexible but has insisted it has Rule of thumb was tacitly under- veloped show through Four Star Pro- not made final deal. On other hand, stood at first meeting of committee in ductions and then submitted it to it's learned that NBC -TV has notified Washington last week (see page 71) CBS. wxEx-TV that it desires to keep affilia- which developed into orientation ses- tion situation open. sion because only four of six members A little short were there. While Mr. Schroeder, who have delayed End of monopolies? returns to Time-Life's WOOD- AM -FM-TV Financial problems Grand Rapids, Mich., is drawing only start of new ch. I I KHMA(TV) Houma, One of key recommendations sub- out -of- pocket and living expenses, his La., slated to become ABC's Baton mitted to FCC for dealing with com- successor will be budgeted for $50,000 Rouge -Houma affiliate. Originally tar- munity antenna television problem a year including expenses. But this geted for Jan. 1, station may not make calls for revamping table of TV allo- figure is flexible, particularly if out- it until spring or early summer, pend- cations as it applies to one- and two - sider is ultimately selected. ing refinancing and closing on trans- station markets. Dr. Martin Seiden. mitter site. Frank Conwell, president - consultant who did CATV study for Out of print general manager and principal stock- FCC, suggests erasing present bound- holder (30 %), it's understood, will aries around such markets and trans- General Foods' move on CBS-TV continue in operating control. In re- forming them into three -station mar- for next season in slightly trimming cent weeks Denver T. Brannen, owner kets. This could be accomplished, he its nighttime sponsorship but more of KCIL Houma, WLtJX Baton Rouge suggests, through use of auxiliary than doubling its money on daytime and WDLP Panama City, Fla., and Mel services (translators, boosters, satel- programing (see page 29) represents Wheeler, president of WMEL Pensa- lite stations) to extend signals beyond something more than re- allocation of cola, each recently acquired 13% in- normal service contours. He is said its network TV budget. According to terest at approximately $30,000.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. ¡LIV. U

" lF. ,:,: "`

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CLEVELAND the "one -buy" market

< w.iwthe one to buy! >Tv Another adventure in local programming, WJW-TV's twice award winning "ADVENTURE ROAD" brings the far corners of the earth to arm -chair adventures...holds general acclaim for wide -appeal intellectual and educational programming. Cleveland with no fringe stations taking a bite of the viewers is the one buy market. WJW -TV is the one to buy.

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B BROADCASTING, March 1, 1965 WEEK IN BRIEF

Advertisers are committing themselves to next season's Into valley of CATV rides FCC. Chairman Henry tells TV programs early. ABC and NBC selling is ahead of last Senate subcommittee commission will make basic deci- year's pace. CBS schedule is 64% sold. Bristol -Myers sions on what it should do and where it should go within puts $28 million into ABC shows. See .. . 'one month.' FCC split on Seiden report. See ...

LOCKUP OF NEW SEASON .. . 29 HOT FOOT ON CATV ... 64

Senator Pastore rips into FCC. Calls interim policy on Land mobile radio users are casting envious eyes at all top -50 market sales "harrassment." Says his subcommit- those unused VHF channels in metro areas. Study group tee will give broadcasters chance to be heard. Henry says suggests narrower channel widths for TV to make more

plan will be killed. See .. . room for land mobile frequencies. See .. . FCC POLICY CRITICIZED ... 65 ANOTHER GRAB AT SPECTRUM ... 76

Baeball enters big leagues in 1965. BROADCASTING's ABC, NBC shrug off concern over CBS purchase of annual survey shows majors receiving $25 million. Adver- Yankees. Tell Senate subcommittee their negotiating posi- tisers will pay $85 million. Beer, gasoline, cigarettes and tions were not affected by purchase. Senator Proxmire

cigars biggest buyers. See .. . pushes for teams to pool radio -TV revenues. See ...

MAJORS GET $25 MILLION .. . 44 HARMONY ON BASEBALL ... 56

Preliminary FCC figures show politicians put $35 million Court of appeals tells FCC it wasn't kosher to make into radio -TV last year. Network charges were 25% above WABC New York, Class 1 -B station. Suggests that classifi- 1960. Senator Scott gets into Section 315 act; offers cation for Albuquerque may have been more than market

amended version. See .. . really needed. See . $35 MILLION SPENT ... 50 REVISIT 770 KC ... 78

NBC projects ARB study to show network will gain Four Scranton -Wilkes-Barre stations ask Cecil Woodland viewers next season because of heavy color schedule. to resign as NAB board member. Say his stand on city Estimates 1.4 rating -point increase in average audience council recording restrictions isn't fair to broadcasters. NAB staying out of squabble. See over ABC and CBS. See ...... PAYOFF FOR NBC COLOR? ... 32 COUNCIL FUROR ... 68

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 62 mBsí/V aKh'aloVµio111g BROADCAST ADVERTISING 29 MONDAY MEMO 26 Published every Monday, 53d issue BUSINESS BRIEFLY 51 OPEN MIKE 22 (Yearbook Number) published in January by BRowocwsru+c PUBLICATSONS CHANGING HANDS 62 PROGRAMING 56 Inc. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 offices. DATEBOOK 12 WEEK'S PROFILE 99 Subscription prices: Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 100 Annual subscription including Year- book Number $13.50. Add $2.00 per EQUIPMENT & ENGINEERING 76 year for Canada and $4.00 for all other countries. Subscriber's occu- FANFARE 78 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 80 AMERICAN BUSINESS PRESS, INC. $5.00 per copy. Subscription orders and address FILM SALES 58 q changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 74 r N.W., Washington, D. C., 20038. On changes, please include both old and FOR THE RECORD 85 new addresses plus address label from of magazine. LEAD STORY 29 front cover

BROADCASTING, March 1, 1965 1 Metro Charlotte is just the golden center. The full beauty of the market - reaching out 75 miles - is yours for the picking when you buy WBT Radio - the station more North and South Carolinians listen to. What's wrong with being 43 years young? ONLY WBT's 50,000 watt signal delivers Charlotte PLUS -a market of more than TWO MILLION PEOPLE with $3.5 BILLION in buying power. Your BLAIR man has the WBT Story. And he doesn't soft -petal it!

BLAIR WBT RADIO GROUP PLAN CHARLOTTE MEMBER Jefferson Standard Broadcasting Company WBT WBT.FM WBTV WBTW Jefferson Productions Late news breaks on this page and on page 10 Complete coverage of week begins on page 29 AT DEADLINE

Preliminary report by Gen. Sarnoff RCA sales, earnings had estimated corporate profits of $80 Network program rule million (BROADCASTING, Jan. 4). records set in 1964 Network up too NBC, said report, may be out this week achieved record breaking profits in four consecutive quarters and NBC -owned RCA sales and earnings in 1964 set E. William Henry stations broke profit record for seventh FCC Chairman records for third consecutive year, firm this week may issue successive year. NBC Radio reached says commission said in annual report issued Feb. 26. aimed at highest sales since 1958. notice of proposed rulemaking David Sarnoff, chairman, and Elmer limiting network ownership of program- W. Engstrom, president, predicted trend Earlier, NBC announced sales and profits at all -time high for 1964, with ing. would continue through 1960's. Chairman made disclosure Friday net sales hitting $435 million (BROAD- Executives told shareholders company (Feb. 26) during commission's appear- will sustain its "historic leadership in CASTING, Jan. 18). Report also cites net special, non- ance before Senate Communications color television"; predicted six -fold in- Subcommittee which was getting report crease in color sets by 1970, from recurring gains of $11,370,000, includ- 64). ing $6,821,000 from recovery of Fed- on agency's activities (see page slightly under three million today to said commission, which has eral excess profits taxes and $4,549,000 Chairman about 19 million. Industry color vol- twice from sale of 141,747 shares of Whirl- already reviewed draft notice ume of $2.5 to $3 billion was foreseen will pool Corp. stock. (BROADCASTING, Feb. 15, Jan. 25), by end of decade. Report stated RCA decide at special meeting Friday (March Predicted rise in volume of electronic color profits had grown from "seven to issue notice, consider it industry from present $16 billion level 5) whether figures" in 1960 to "over six times as further, or drop it. to $22 billion by 1970 is attributed pri- great" last year. Proposal, aimed at stimulating corn- Fourth quarter earnings of $26.7 mil- marily to expected growth of electronic data processing and controls. petition in program- production field, lion in 1964 were highest in company's would networks from owning Year ended Dec. 31: prohibit 45 -year history, and quarter was fif- or controlling more than 50% of non- teenth straight for which profits ex- 1964 1963 news programs shown in prime time. ceeded those of comparable period in Earnings per share $1.51 $1.20 Sales 1,812,459.000 1,789,277,000 It would also eliminate networks from previous year. Profits 82,495,000 66,033,000 domestic syndication and bar them from sharing in profits from foreign 1955 decision "without any significant sales of independently produced pro- RK0 claims foul change in facts or policies." grams. FCC failed to follow proper pro- Senator Vance Hartke (D -Ind.) sub- in Philly TV case cedures in considering transfer of sta- mitted list of questions on proposal and tions by "insulating" Westinghouse and asked for replies for record of hearing. NBC from requirements of hearing and In another matter Chairman Henry FCC threw curve ball when it de- examination. and fellow commissioners were sub- cided Philadelphia channel 3 case, RICO Commission failed to make finding jected to second day of critical ques- General has told U. S. Court of Ap- that Westinghouse had "clean hands" tioning by subcommittee in connection peals in Washington. and was qualified to receive licenses in with commission's interim policy impos- RICO brief charges commission with Philadelphia. ing virtual freeze on sale of top-50 mar- ringing in Westinghouse as party to transfer without any issue or evidence during hearings. Commission decision in Philadelphia Hartke's 14 questions submitted to FCC dispute ordered NBC to exchange its Philadelphia stations with Westing- house's Cleveland stations. Case re- List of 14 questions about FCC's tisers, how would enough advertisers sulted from antitrust court order which impending rulemaking on network be found for whole programs? provides that NBC must dispose of program control is being delivered to Isn't present network system Philadelphia stations. NBC arranged to FCC Chairman E. William Henry whereby networks themselves largely swap Philadelphia stations for RKO from Senator Vance Hartke (D- are responsible for financing new General's Boston stations, but applica- Ind.) today (March 1) in expecta- shows outgrowth of advertiser failure tion by Philco Corp. for same facil- tion replies will be added to record to assume program risks? ities in Philadelphia made hearing nec- of Senate Communications Subcom- Why let advertisers rather than essary, including NBC's qualifications mittee review of FCC policies held networks be responsible for docu- as licensee. last week. mentaries? Only two weeks ago FCC approved Among questions Senator Hartke Won't these rules regulate net- NBC -Westinghouse swap, but made its poses: works themselves without legislative approval subject to outcome of RKO Has FCC studied whether authority FCC has said it needs? General appeal from FCC's original enough advertisers are willing to How can networks achieve pro- order which held that RKO General's finance programs and be responsible gram balance if they control only agreement with NBC was "moot" for 50% of network schedule? half of programs? (BROADCASTING, Aug. 3, 1964). Noting heavy amount of spot What assurance has FCC that Other points made by RKO General buying among major national adver- changes will lead to improvement? in its brief: Commission "arbitrarily" reversed

more AT DEADLINE page 10 Ñ_ (1)I BROADCASTING, March 1, 1965 9 ket VHF's to persons already owning WEEK'S HEADLINERS handled nationally by Young & Rubi- VHF's in those markets. cam, New York, and Dancer- Fitzgerald- Senator John O. Pastore (D -R. I.), Sample, New York. and several regional subcommittee chairman, said he was not Herbert J. Men- agencies. Companies will operate as satisfied with reasons Chairman Henry delsohn, VP and separate entities. had given for action, and asked corn- general manager mission to present clear exposition of its of wxsw Buffalo, NAB seeks return of position. N. Y., named He also indicated Congress may get general manager AM tuners in hi fi into issue. He said only reason policy of WMCA N e w could be justified would be commission York, to succeed concern with concentration of wealth Stephen B. La- National Association of Broadcasters or power to editorialize. And these is- bunski, newly is moving to get hi -fi component manu- sues are so sensitive, he said, Congress named executive facturers to put AM tuners back in their new units. might decide that it should make policy. Mr. Mendelsohn VP of NBC. Be- Chairman Henry said Commission Sherril W. Taylor, NAB vice presi- fore joining dent for radio, was not concerned about concentration wxaw three years ago, Mr. Mendelsohn will go to Los Angeles next week (March 12) to speak to an- of wealth or editorial power, only di- was general sales manager at WABC New nual convention of Institute versity of programing and opinion. York. Robert W. Mazur, sales manager of High Fidelity Inc. and plead AM case. In other matters: for WMCA, named general sales manager Mr. Taylor said most component UHF development- Chairman Hen- of WMCA and Straus Broadcasting manufacturers ry said, with implementation of all - Group. are introducing solid - channel set law, future of UHF appears state circuitry in their 1965 tuner lines bright. He noted increases in num- For other personnel changes but are not including AM bands. He said that Walter Stanton, president bers of applications for UHF stations, see FATES & FORTUNES of from 14 commercial in 1961 to 82 com- IHF, is aware of and sympathetic to mercial now; and in numbers of sta- problem and at this point "most manu- tions on air, 76 commercial in 1961, 93 over how often they would be able to facturers have knowledge of the indus- commercial now. use Earlybird. Satellite cannot be used try concern." Commissioner Robert E. Lee noted simultaneously for TV and telephone that networks have been cooperating feeds. Although American ownership Bartell in TV production in providing UHF's with programing in Comsat Corp. amounts to 57 %, not cleared with affiliated stations. He government communications offices of Macfadden -Bartell Corp., New York, also said Congress would be asked for European countries control ground sta- announced today (March 1) it is form- $40,000 to $50,000 for Census Bureau tions that are used for international ing wholly owned subsidiary, Bartell study of all- channel set penetration. transmission, and U. S. broadcasters Television & Film Productions Inc. to Educational television - Chairman were uncertain of position of Euro- produce TV film series and motion Henry expressed concern, as he has in peans. pictures. past, over financial problems of ETV Following two-day meeting (Feb. 26- Material to be used will be based on stations. He said he doesn't know answer 27) in London, William McAndrew, ex- stories in Macfadden's magazines over but added that all possible sources of ecutive vice president, NBC News. and period of 45 years. In radio, My True funds-including government subsidy, one of network negotiators, said it ap- Story and Court of Human Relations and underwriting of programs by busi- pears networks will have access to satel- drew upon material in Macfadden pub- ness-should be considered. lite daily with exception of time of lications. heaviest international telephone traffic U.S. -several hours around midday. NBC -TV sales at $140 -EBU reach agreement On March 15. meeting will be held million on Earlybird TV usage in U. S. between networks, Comsat and Latest sales reported by NBC -TV European Broadcasting Union to work Friday (Feb. 26) pushes sales on out inaugural program plans. Inaugural World's first commercial satellite, prime -time programs for 1965 -66 to show is planned for about one month "Earlybird," will be available on daily more than $140 million (see page 29). after launching. basis for TV feeds between U. S. and Alberto -Culver Co., Chicago, through Other network representatives at Lon- Europe. Satellite, to be owned by Com- Compton Advertising, Chicago, has don meeting included Fred Friendly, munications Satellite Corp., is schedu- bought alternate half -hour of Wackiest president CBS News, and Donald Coe, led for launch later this month. Ship in the Army, and Mattel Inc., Los ABC News operations director. U. S. networks had been concerned Angeles, through Carson /Roberts, Los Angeles. alternate half -hour of Flipper. Pepsi and Frito -Lay New vidicon Commercials topple Dutch agree on merger for low light Solid- state, lightweight television Government of Netherlands re- Pepsi Cola Co., New York, and camera, said to see as well in star light portedly resigned Friday (Feb. Frito -Lay Inc., Dallas, have approved as in sun light and which may point 26) because cabinet failed to plan to merge under name of PepsiCo way to improved vidicon sensitivity for agree on proposal that commer- Inc., subject to stockholders consent. broadcasting has been developed by cial network TV be established. Pepsi Cola and its bottlers spend RCA Aerospace System Division, Bur- Prime Minister Vic Marijnen about $35 million in advertising, of lington, Mass.. primarily for military said, it was reported, that his gov- which estimated $23 million is in TV- use. could not ernment agree on sub- radio. Agency is BBDO, New York. Camera employs new intensifier vidi- ject of advertising on radio and Frito -Lay's budget is approximately $8 con tube which, RCA says, can pro- television. million, of which more than $6 million duce image- orthicon type pictures, even is in network and spot TV. Account is in low light level instances.

10 BROADCASTING, March 1, 1965 .`."Have you seen I- "Say, all those there's a good r COLOR SHOWS movie on on rit, CHANNEL 2 CHANNEL 2 ?" J/ tonight."

id you watch BONANZA last night ?" f

r sue

Tulsa, Home of the 1966 International Petroleum Exposition. In the $2 billion Tulsa market... EVERYBODY WATCHES KVOO- TV

More than 50% of Oklahoma's annual retail sales are made in the coverage area of KV00 -TV, Tulsa's only complete color station. Live color programming, first run movies, and no triple spotting are just a few of the reasons more homes are swinging to KVOOTV.

Reprnrnted by The Original Station Reprnurcatire

BROADCASTING, March 1, 1965 11 DATEBOOK_

A calendar of important meetings and events in the field of communications. WE HAVE UIndicates first or revised listing. MARCH

March 1 -San Francisco Chapter of Inter- national Radio & Television Society, inaugural meeting. Sam Cooke Digges, IRTS president, will welcome new chapter: Mark Evans, Metromedia VP, will be guest speaker. Noon. St. Francis hotel, San Francisco. March 2- Annual spring meeting of New York State Broadcasters Association. James C. Hagerty, American Broadcasting -Para- mount Theaters, is featured dinner speaker. Ten Eyck hotel, Albany. March 3- Luncheon of International Radio & Television Society. Paul Rand Dixon, chairman of Federal Trade Commission, will NEW speak. Waldorf- Astoria, New York. March 3 -First annual FAB awards luncheon of Florida Association of Broadcasters. Awards will go to Ed Sullivan, Bob Hope, Arthur Godfrey, Jackie Gleason and Walter FOR YOU! Winchell. DuPont Plaza hotel, Miami. March 3- 4- Meeting of National Association of Broadcasters television code board. Moun- tain Shadows, Scottsdale, Ariz. March 4 -5- Detroit chapter of American Marketing Association workshop on "Meet- ing the Challenge to New Products." Con- 3 FULL ference chairman is Rufus Choate Jr., HOURS EVERY MORNING! manager of marketing objectives and policies, Chrysler Corp. Stater-Hilton hotel. 3 FULL HOURS EVERY EVENING! March 5-6--Fourteenth annual convention of the New Mexico Broadcasters Associa- tion. Speakers include Dr. Sydney Roslow, The Pulse Inc.; Rex G. Howell, KREX -AM- FM-TV Grand Junction, Colo.; Harry Has - siett, Radio Advertising Bureau, and Robert Rawson, FCC. White Winrock hotel, Albu- querque. March 5 -6- Oklahoma Broadcasters Asso- ciation. Sooner Chapter of American Women in Radio and Television, and the Oklahoma FRANK PAUL EDWARD P. BILL PAT HEMINGWA'Y ,IARVLY Television Association hold annual Radio - MORGAN CRAGO ,GUINNESS TV Conference and Clinic, University of Oklahoma, Norman. March 8- Seventh annual Broadcasting Day sponsored by Florida Association of Broadcasters. Speakers include: FCC Corn - missioner Kenneth A. Cox; Thomas Wall and Robert L. Heald, Washington attorneys; Elmo Ellis, WSB Atlanta: Edwin Pfeiffer. WFAA Dallas; Virgin Wolff, WRDW -TV Augusta, Ga., and Howard Green, WOND BOB HOWARD K. ALEX DON BOB Atlantic City. University of Florida, Gaines- CONSIDINE SMITH DREIER ALLEN FERRIS ville. UMarch 8-FCC tentatively scheduled to ap- KABC RADIO presents 3 full hours of News twice daily, 6:00 to 9:00 every morning, 4:00 pear before House Independent Offices Ap- to 7:00 every evening, plus special 15- minute Newscasts propriations Subcommittee to justify fiscal in depth on the hour throughout 1966 budget request of $17.5 million. the day! And talk about CONVERSATION, KABC RADIO was the pioneer all -talk station in the March 8- 12- Hollywood Festival of World nation. Names like PAMELA MASON, EDANA ROMNEY, ALLIN SLATE, MYRON J. Television Classics. Prize- winning programs BENNETT, PAUL CONDYLIS, JACK WELLS and BOB GRANT offer an intelligent approach from 25 countries will be shown. Al Preiss, to radio that adults publisher, Telefilm International magazine, find both stimulating and rewarding. And, it's a unique thing about is coordinator of the festival, jointly spon- being all News and Conversation - people tune us in just to LISTEN! sored by 12 Hollywood TV film producers. Huntington Hartford Theater, Hollywood. March 9- National Academy of Television The News and Conversation Station Arts & Sciences, Hollywood chapter, special meeting on foreign television. 8 p.m. Hunt- ington Hartford Theater. KABC RADIO LOSAN &ELES siMarch 10- Meeting of National Association of Broadcasters Future of Broadcasting Committee. Barclay hotel, New York. March 10- Twenty -fifth anniversary awards banquet of International Radio & Television Represented Nationally by KATZ Society. Waldorf- Astoria, New York. March 10 -16- Meeting of International Tele- vision Programme Market. Palais des Festi- 79 ON THE AM DIAL /95.5 ON THE FM DIAL val, Cannes, France. March 13- Radio -Television News Directors Association regional conference on television newsfilm. ABC -TV, New York. March 14 -18 - Association of National Ad-

BROADCASTING, March 1, 19135 Building a manhole -Bell System style

Providing access to underground phone cables is vital to good service. The trick is to do it quickly, at low cost and with minimum public inconvenience...

Dig a hole. Lower manhole vault ... section

by section by section... until covered.

Add cover. Fill and surface. Situation normal.

You're looking at a "prefab" manhole - nience to the community. And excavations precast in precise, interlocking sections for are exposed less to adventurous youngsters. easier, faster handling. This construction method is being used Complete installations (hole digging to more and more where conditions permit. It's finish) can usually be accomplished in less still another example of the Bell System's than one day, compared with a week when a continuing efforts to find better, lower -cost manhole vault is poured and set on the site. ways to provide and maintain the best tele- This means less traffic tie-up and inconve- phone service in the world.

Bell System American Telephone and Telegraph Co. and Associated Companies

BROADCASTING, March 1, 1965 13 156 half -hours of Police Action "HIGHWAY PATROL" starring BRODERICK CRAWFORD as "Dan Mathews'

He Holds the Record for ReRun Sales!

The Most Dependable Friends

93 half -hours of Comedy "IHEANN SOTHERN SHOW" starring ANN SOTHERN as "Katy O'Connor"

in ATLANTA Mon -Fri 9:30 am 39% SHARE PITTSBURGH Mon -Fri 9:30 am 40% SHARE Gets the BIG of the Audience! RICHMOND Mon -Fri 1 pm She SHARE 57% SHARE SYRACUSE Mon -Fri 9:30 pm throughout 1964, Ann Sothern averaged: 41% SHARE LITTLE ROCK Sun 3 pm 39% SHARE SPOKANE Sat 12:30 pm 38% SHARE Imi Source: ARB WRITE, WIRE or PHONE - 108 half -hours of Western Drama GENE BARRY starring as "BAT MASTERSON"

DETROIT Mon -Fri 6:30 pm Up 37% over preceding show on CKLW -TV BUFFALO Thurs 7:00 pm UP 31% over preceding show on WBEN -TV He pulls the Ratings UP! COLUMBUS, O. Sat 3:30 pm UP 50% over preceding show on WTVN DALLAS -FT. WORTH Mon -Fri 5:30 pm UP 250% over preceding show on WFAA -TV OKLAHOMA CITY Mon -Fri 3:30 pm UP 16% over preceding show on WKY -TV (ARB: Nov. 1964)

' PROVED GREAT Haul STRIPS a Station Ever ONCE -A -WEEK!

155 half -hours of Adventure "SEA HUNT" Mikt starring LLOYD BRIDGES as "Mike Nelson"

He Pulls a 38,7% Nationwide Share average markets where of Audience! ( ARB rates SEA HUNT in Nov.'64

"make friends" with Dan, Bat, Katy and /or Mike, today. 555 Madison Avenue, New York, N.Y. 10022 vertisers, sales promotion seminar. West- chester Country Club, Rye. N. Y. March 15- Deadline for comments on the FCC's inquiry and proposed rulemaking to amend its TV translator rules to permit licensing to regular TV stations and others upon a special showing of translators using up to 100 -w power output to operate on INTERNATIONAL unoccupied VHF and UHF channels now assigned to communities in the TV table of assignments. March 15- Deadline for Alfred P. Sloan FILM Radio -TV Awards for Highway Safety. En- tries should be sent to 200 Ring building, Washington 20036. TV-FILM. March 15- American TV Commercials Fes- tival. Waldorf- Astoria, New York. March 17- Washington American Women in Radio Television chapter reception honor- AND ing AWRT Foundation's international broadcaster visitors 1965. Corcoran Gallery of Art, Washington. DOCUMENTARY March 17- Writers Guild of America TV- radio branch, 17th annual awards show. Beverly Hilton, Beverly Hills, Calif. March 17 -18- Annual convention of NBC - MARKET TV Affiliates. March 17 will be closed session. March 18 program: NBC -TV presentation and luncheon speech by Robert W. Sarnoff, board chairman of NBC. Waldorf 111111111111111 Astoria, New York. March 17 -18 - NBC -TV affiliates meeting. Waldorf Astoria, New York. March 18- Southern California Broadcasters A GREAT MIFED - the International Film, TVfilm and Documentary Association luncheon. Carson/Roberts, Los Market meets twice a year in Milan: in APRIL at the time Angeles, guest agency. Michaels Restaurant, WORLD SUCCESS - Hollywood. of the Milan Fair, the world's largest annual trade show, and again in OCTOBER. March 19- 21- National Association of FM Interested business representatives and operators are cor- Broadcasters annual convention. Washing- ton Hilton hotel, Washington. dially invited to MIFED's Eleventh Cine- Meeting. It will be held from 14 to 25 April 1965. March 20- Meeting of board of directors, MIFED patrons are entitled to free admission to Milan Fair Association of Maximum Service Telecast- ers. where a visit, particularly to the following sectors, is recommend- Broadcasters Club, Washington. ed : Optics - Photography- Cine - Radio -TV - Electronics - Elec- March 21- MGM -TV golf tournament in trotechnics - Furniture (cinema) - Office Equipment (technical). conjunction with National Association of Broadcasters convention. Prize of MGM's golden lion will be presented to low gross scorer. Washingtonian Country Club, Gai- thersburg, Md. March 21- Annual membership meeting and election of officers, Association of Maximum Service Telecasters. Shoreham hotel, Wash- MIFED Information from: MIFED Largo Domodossola 1 Milano (Italy) ington. Telegrams: MIFED - Milano March 21 -First meeting of board of directors with new officers, Association of Maxi- mum Service Telecasters, Heritage Room, Shoreham hotel, Washington. March 21- Second annual meeting, Society of Broadcast Engineers. Forum room, Shore- ham hotel, Washington. March 21- 24- National Association of Broad- casters annual convention. Shoreham and Sheraton Park hotels, Washington. March 21- 24- Television Film Exhibits -1965 with program distributors participating. Shoreham hotel, Washington. March 22- Federal Trade Commission tentatively scheduled of testify before House "One of the year's most Independent Offices Appropriations Sub- committee on fiscal 1966 budget request of intriguing!" -Newsweek 613.8 million. its March 22 -26 - Institute of Electrical and "The most unique of kind Electronics Engineers international conven- since the memorable tion. New York Coliseum and New York Hilton hotel. 'Laura' " -L. A. Mirror March 23 - Annual banquet of Broadcast Pioneers. Regency Room, Shoreham hotel. Washington.

March 24 -26- Meeting of Southern CATV Association, featuring technical seminar. Among speakers are Robert D. L'Heureux, general counsel, National Community Tele- vision Association, on legal matters; Bill ANOTHER Daniels, president, Daniels & Associates, QUALITY Denver, on CATV's future; Fred Webber, MOTION PICTURE FROM WALTER READE/ STERLING, INC Telesystems Corp., Glenside, Pa., on CATV 241 E. 34TH STREET, N.Y.C. 10016 promotion and advertising; Frederick W. Ford, president, NCTA, on CATV and ne-

16 BROADCASTING, March 1, 1965 You know you belong in the Golden Triangle The WSJS Television Market -No. i in North Carolina

Because WSJS Television's Golden Triangle comprises a 3 metro city -33 county Grade A coverage that's the No. 1 market in the No. 12 state, being No. 1 in popula- TELEVISION tion, households and retail sales in North Carolina. WINSTON -SALEM / GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward vitiations with the .National Association of April 10- Financial seminar on community Broadcasters, and Hon. Paul B. Johnson, antenna television (participants to be an- Mississippi governor, on the value of the nounced) in conjunction with National CATV industry to Mississippi. Broadwater Community Television Association board of Beach hotel, Biloxi, Miss. directors meeting. Mountain Shadows, Ariz. UMarch 25- Deadline for reply comments on April 11- 12-Annual spring convention of LUOKflfl TO the FCC's inquiry and proposed rulemaking Texas Association of Broadcasters. Sham- to amend ay translator rules to permit li- rock Hilton, Houston. censing d. regular TV stations and others April 12 -13 -Legal seminar, conducted by upon a 'spécial showing of translators using National Community Television Association up to 100 -w power output to operate on un- general counsel Robert D. L'Heureux. Reg- occupied VHF and UHF channels now as- istration ($35) begins 6 p.m. Saturday, April signed to communities in the TV table of CAM assignments. 10. Briefing session begins 11 a.m. Sunday, April 11, especially for those who have not March 28 -April attended seminars in the past. Primarily 2- Society of Motion Pic- for lawyers, but non -lawyers representing ture and Television Engineers, 97th semi- Mountain Shad- annual conference. Ambassador hotel, Los CATV systems permitted. Angeles. ows hotel, Mountain Shadows, Ariz. April 12- 15- National Educational Televi- THEN March 29 - duPont awards dinner. May- flower sion Network's spring meeting of station hotel, Washington. managers, Sheraton Plaza and WGBH(TV) March 29 -30 - Tenth anniversary spring Boston. meeting of Pacific Northwest Community April 13-15--Institute of Electrical and TV Association Inc., Davenport hotel, Spo- Electronics Engineers Region Six Annual TO kane, Wash. Conference. Las Vegas Convention Center. LOOK Las Vegas. March 29 -31 - Canadian Association of Broadcasters annual convention. Bayshore ' April 14- 25- MIFED, International Film, Inn, Vancouver, B. C. TV film and Documentary market, annual spring meeting in Milan, Italy. Information March 29 -April 1- Association of Electronic from MIFED Largo Domodossola 1 Milano AIIIECO! Manufacturers Inc. first national convention. (Italy). Telegrams: MIFED- Milano. A' Hilton hotel, New York. April 15- Southern California Broadcasters March 31 -April 1 -New Business Forum to Association luncheon. Compton Advertising. And if you are not looking be co- sponsored by the National Electronic Los Angeles, guest agency. 12 noon. Michaels Distributors Association and the Electronic Restaurant. Hollywood. to CATV .:. you should Industry Show Corp. during National Elec- tronics Week. April 21- Luncheon of International Radin because it is the hot one! Community antenna te'evi- & Television Society. Senator John O. Pas- sion will be among items discussed. Hilton And if you are interested hotel, New York. tore (D -R. I.) will speak. New York. execu- in finding out more about 'April 22 -23 -Third meeting of the APRIL tive committee of the FCC's Advisory Com- cable television, look to mittee for Land Mobile Radio Services. The two -day session will include a tour and 1 for Ameco because it is the April -FCC deadline comments re- inspection of land mobile operations in the g:.rding frequency allocations and technical Los Angeles area with Orange and Los An- hot one among the CATV standards of its proposed rules governing hosts. the licensing of microwave radio stations geles county public safety officials as equipment manufacturers. used to relay TV signals to community an- 10 a.m., Los Angeles County Hall of Ad- ministration, 500 West Temple Street. Over 60 °/o of the known tenna television systems nApril 22-24 -1965 annual meeting of Ameri- 'April 2 - The Publicists Guild, awards Sable systems in the nation luncheon, Beverly Hills hotel, Beverly Hills, can Association of Advertising Agencies, Calif. The Greenbrier, White Sulphur Springs, r.,&r811S ing Ameco Solid- W. Va. state equipment. April 7- Luncheon of International Rad' American Women in Radio and 'Cable & Television Society. Gail Smith, director April 24- owners know from experi- of advertising and market research for Gen- Television Educational Foundation -AWRT eral Motors Corp., scheduled to speak. New New England Chapter Seminar, Boston ence that Ameco is the rec- York. University, Boston. ognized leader in CATV. 7- April 28- Louisiana Association of Broad- April 9- Meeting of National Community casters meeting. Lafayette. Write or call collect if you Television Association board of directors. Mountain Shadows, Ariz. April 26-New deadline for comments on would like look ' to into the April 8 -9 - Sixteenth annual Atlanta Ad- the FCC's notice of inquiry and proposed matter further. vertising Institute will have Mike Wallace rulemaking relating to mutual funds and and Robert Sorenson, vice president and other investment houses that are in techni- assistant to the chairman of the board of cal violation of the commission's multiple - D'Arcy Advertising, as speakers. Dinkier ownership rules. Original deadline for com- Plaza hotel, Atlanta. ments was Nov. 23, 1964, but was extended to Feb. 23 at urging of 15 group owners. April 8 -9- Fourth annual Collegiate Broad- Latest deadline set by FCC is result of casters conference and the second annual further request for extension, this time by College Majors conference combined into Insurance Securities Inc., San Francisco. one meeting under sponsorship of Inter- national Radio & Television Foundation of April 26 -28 - Communications Research International Radio & Television Society. Seminar sponsored jointly by Temple Uni- NUMBERL ]IN CAPI John C. McArdle. vice president and general versity of Philadelphia and Department of manager WNEW -TV New York, is chairman. Health, Education and Welfare. Temple Hotel Roosevelt, New York. University, Philadelphia. ' April 9 - Hollywood area Emmy awards April 26- 30- National Press Photographer's luncheon, Sheraton -West. Association fifth annual television newsfilm workshop. University of Oklahoma, Norman. April 9 - 1965 American TV Commercials Festival awards luncheon. Walter Weir. April 27- Business and Professional Wom- chairman of executive committee at West. en's Club meeting. Speaker: Krin C. Holz - Weir & Bartel, heads 1965 council of judges. hauser, southwestern area VP, American Waldorf- Astoria. New York. Women in Radio and Television. Oklahoma City. .April 9 -10' - 'Intercollegiate Rrradcasting System's. 26th annual national convention April 27 -30 -Alpha Epsilon Rho National on campus of New York University at Uni- Convention hosted by University of Houston versity Heights. at Shamrock -Hilton hotel, Houston. P. O. BOX 11326 April 9- 10- Spring meeting of West Vir- April 28 -30- International Advertising As- 2949 WEST OSBORN RD. ginia Broadcasters Association. Press Club, sociation's 17th Annual World Congress, Charleston. Paris. PHOENIX, ARIZONA April 10 -West Virginia Associated Press TELEPHONE (AC 6021 252 -6041 Broadcasters meeting, Charleston. ' Indicates first or revised listing.

18 OIATEBOOq BROADCASTING, March 1, 1965 TWO WAY UP AND OUT WTHI's NEW T V TOWER is double the height of the old tower ... a total height of 993 feet. S- T- R- E -T -C -H O. THE RADIUS of the new signal stretches OUT to approximately 65 miles -(radius of old tower 50 miles). WTHI -TV THE AREA covered stretches OUT approximately 65 %, from 7850 square miles to CHANNEL 13,300 square miles. 10 THE POPULATION reached in Indiana and Illinois will show an increase of approximate- TERRE HAUTE, INDIANA ly 48 %.

REPRESENTED BY WTHI T V reaches more homes per average quarter hour, from sign -on to sign - off, than any other Indiana station *. (''except Indianapolis) THE ORIGINAL STATION REPRESENTATIVE (November 1964 ARB)

f VERMILION GRANT RREN CLINTON TIPTON MADISON DÉLA CHAMPAIGN IPPECANOE -D" IAN PIATT NE HAMILTON

HANCOCK -N O ARKE HEN EDGAR RUS i MACON

;0 PUTNAM CLAY SHELBY RECA iRISTIAN TOWER 993 FT. BERLAND NEW BARTHO- LOMEW OOMERY SULLIVAN FAYETTE ENNINGS PER GREENE KSON yD CRAWFORD KN OX )EFFEI WRENCE MARION NTON CLARK WAY

GIBSON NGTON

;RY WARRICK PERRY

FRANKLIN ¡ Sk 1 s Ale

19 BROADCASTING, March 1, 1965 A FIRST RUN TAPED SYNDICATED SERIES NOW BEING PRODUCED IN HOLLYWOOD 26 0

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Please Right -wing issue: rebuttal preacher can indeed exhort on a basis of morality and righteousness without

EDITOR: In this office BROADCASTING being partisan -partisanly political . . . Magazine is read quite thoroughly each Rev. Carl McIntire, Bible Presbyterian Note! week. You seldom use a shotgun when Church, Collingswood, N. I. a rifle will do. In your Feb. 15 editorial "Right -wing Broadcasts" you Right -wing issue: support dusted off the old I2- gauge. ßtoailcaglipq To quote: "Most (station operators) EDITOR: Let me commend you on your frown upon so-called religious crusades reaches more editorial in the Feb. 15 issue, PAID circulation that delve into partisan politics or at- "Right -wing broadcasts," wherein you than tack those in public office and solicit the next four vertical make the following very astute state-, money.'.'. ment: "This whole line of inquiry, is publications combined. You go from "right -wing broadcasts" explosive and dangerous. Freedom of to "so- called religious . . . crusades" speech is involved." that . . . solicit money." Of course, you realize the Democratic As a member of the National Reli- administration is following the recom- and a subscriber to gious Broadcasters, mendations laid out in the famous group, I take Broadcasting the code of ethics of this Reuther Memorandum, which called for ¢i,sosue with those who issue a blanket reaches more PAID agency ani- .. muzzling of the military (which has al- Condemnation to a solicitation of funds. ready been done) and the of abolition of advertiser circulation than May I quote article 5 from the Code the right -wing broadcasts. Effircs of NRB. Article 5 titled 'Finan- the next four vertical Keep up your good work of inform- cial Accountability." ing the broadcasters of the problems shall be of a bona fide publications combined. "Appeals they face, and supporting them in pur- their character for legitimate religious fight to maintain freedom of speech. in a digni- - poses, and shall be presented George W. Patton vice president, Mid- All donors shall fied Christian manner. dle South Broadcasting Co., Macon, Ga. be promptly furnished with receipts and ßroailcastiiiq an accounting thereof shall be furnished to the board of directors on re- EDITOR: Your editorial on [right -wing carries more advertising quest of the board." broadcasts] was very good . . . In complete fairness to the many fine, I concur with your thinking that the linage annually than the dedicated religious broadcasters who whole line of inquiry is extremely dan- next four vertical purchase time on hundreds of stations gerous and our freedom of speech as in this country, how about setting aside well as the free press is at stake. publications combined. that scatter gun. -Val L. Hellikson, ex- I am in the newspaper industry and I ecutive vice president, Haven of Rest can see the obvious danger signals. If Broadcasts, Hollywood. they succeed in regulating broadcasting to any degree, their next step will be to (The editorial was directed at "religious" try to gag newspapers, magazines and broadcasts that are more political than ßroadcasti,iq theological and not at all religious programs periodicals.John Pfeiffer, Cranford, that solicit funds for clearly religious pur- N. I. delivers, dolac fI*tl ' ' poses.) more thanlce'as may PAID EDITOR: 1 deeply appreciate your de- 'One- sided' wire contract agency -adser rea. e7 as fense of the freedom which is ours. However, in your editorial ... you ap- EDITOR: Like many responsible broacQ any of the four vertical parently do not understand the way our casters, we also believe in self -regula- -- publications. churches operate. The only way we tion without undue governmental in- carry on the work of the Lord is by gifts terference. of the people. However, we were taken aback by The 20th Century Reformation Hour the action of the National Association has never sold anything or engaged in of Broadcasters in defending the con - Why Not! commercial endeavors and as an ap- tractural procedures of United Press In- proved agency of our synod, an exten- ternational. In effect, the NAB-which sion of our church activity, we appeal is effective in protecting the interests for gifts. This, I must say, is a part of of multiple broadcaster operations in the free exercise of religion. major markets -has told the FCC Moreover, your reference to "so- [BROADCASTING Feb. 15] that broadcast- roädcastinn called religious crusades" apparently ers want no inquiry into long -term con- is THE Businessweekly of does not appreciate the nature of the tracts with the UPI and Associated church's ministry in obeying the com- Press. Television and Radio. mands of Christ to "go . . . into all The contract form of UPI is the most the world and preach the gospel," and one -sided agreement ever written by 1735 DeSales Street, N.W. seek first His kingdom and His right- shrewd lawyers... . eousness. I emphasize a crusade for Paragraph seven, of the UPI agree- Washington 6, D. C. righteousness because these matters ment, states that: "In the event of a do pertain to our public . . . and a sale, transfer or consolidation of the

22 BROADCASTING, March 1, 1965 Habit forming

Fahey Flynn is prescribed viewing in Chicago. For more than a dozen crammed with local color and excitement. Flynn knows where news years, millions of Chicagoans have depended upon Flynn for the news is and the people who make it. they want, the style they like best. Like Flynn, all the WBBM -TV personalities are big in the local pic- He's well liked in Chicago because he knows Chicago. It's his town. ture. And their deep- rooted community involvement has helped make He lives it. He's active in affairs that are vital to the community. Channel 2 the habitual favorite of viewers and advertisers alike. That's why both "The Six O'Clock Report" and "The Big News" are Shouldn't you be associated with the people who know Chicago best?

WBBM -TV, CBS Owned, Channel 2 in Chicago of the aforesaid radio station, BROADCASTING PUBLICATIONS INC. property PRESIDENT Sol. TAISNOF, or the transfer of the license of the VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES same, the broadcaster hereby guaran- SECRETARY LAWRENCE B. TAISHOEr tees that his successor, assignee or trans- TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER feree, will fulfil the terms and condi- ASST. TREASURER JOANNE T. COWAN tions herein contained for the full life of this agreement." UPI thus forces the seller to include such a guarantee in the buyer's FCC TMBroádcástinq application for transfer. The printed contractual agreement of Executive and publication headquarters: UPI . leaves the broadcaster no BROADCASTING- TELECASTING Bldg., 1735 DeSales choice of terms. There is no blank Street, N.W., Washington, D. C. 20036. Tele- phone: 202 Metropolitan 8 -1022. space for the number of years. The EDITOR AND PUBLISHER form says flatly: "This contract shall Sol Taishoff for years." continue five (5) Editorial The agreement further says "that in VICE PRESIDENT AND EXECUTIVE Emma case of a war or other extraordinary Edwin H. James A event requiring an additional or extra- EDITORIAL DIRECTOR (New York) $necìal ordinary expenditure of $1,000 or more Rufus Crater MANAGING EDITOR weekly by UPI securing and delivering Art King the news of the same, UPI may assess SENIOR EDITORS: Bruce Robertson (Holly- wood), Frederick M. Fitzgerald, Earl B. and the broadcaster shall pay UPI an Abrams, Lawrence Christopher (Chicago), Event additional weekly sum not to exceed Leonard Zeidenberg, David Berlyn (New York), Rocco Famighetti (New York); Asso- 25% of the broadcaster's then weekly CIATE Dimas: Sid Booth, Sherm Brode)' the first annual payment for a period coincident with George Darlington; STAFF WRITERS: B i Bayne. Sonya Lee Brockstein, Barry Crick - said extraordinary expenditure by mer, Jim deBettencourt, Victor Rossi Jr.; EDrroasAL Asslsmarrs: Martha Schwieters, MGM -TV Golden Lion UPI." Sue S. Weaver. SECRETARY To THE PUBLISHER: Despite repeated requests for same by Gladys Hall. us, UPI has never given a satisfactory Geli Touroameni Business accounting of such "extraordinary ex- will be held in VICE PRESIDENT AND GENERAL MANAGER penditures" which have resulted in two Maury Long assessments of 6% and 9 %, respective- NATIONAL SALES MANAGER connection with the Warren W. Middleton (New York) ly, during the past three years... . PRODUCTION MANAGER: George L. Dant; TaAr- N.A.B. Convention If the FCC is to have no jurisdiction etc MANAGER Harry Stevens; ADVERTISING a which AssISTANr6: Robert Sandor, Richard LePere, over matter to UPI has made Carol Ann Cunningham, Claudette Artini; Sunday, March 21, 1965 itself a party, then perhaps the proper SECRETARY TO THE GENERAL MANAGER: Doris place is the Department of Justice. Kelly. Washingtonian - ComrracaLER: Irving C. Miller; ASSISTANT 1. T. Cohen, president and general man- AUDITOR: Eunice Weston. Country Club ager, Klzz El Paso, Tex. Publications and Circulation Gaithersburg, Md. (Contrary to Mr Cohen's understanding, the NAB position was not one of "defend- DIRECTOR OF PUBLICATIONS ing the contractual procedures" of the wire John P. Cosgrove services but rather that the FCC should not SUBSCRIPTION MANAGER Open to those registered be involved in such contracts between sta- Richard B. Kinsey tions and the wire services. UPI has labelled at the N.A.B. FCC interest as "clearly exceeding FCC Wiliam Criger, David A. Cusick, Lisa Ishii, power" and defended its contractual pro- Christer Jonsson, Tannor Kopp, Edith Liu, cedures. AP told the FCC "long term" con- James Williams. Trophies and Prizes tracts were necessary and explained its reasoning (BROADCASTING, Feb. 15). The Bureaus complaints made by the Texas broadcaster Buffet and Beverages are similar to those made by a number of New York: 444 Madison Avenue, 10022. Tele- station executives about contracts with both phone: 212 Plaza 5 -8354. wire services.) EDITORIAL DIRECTOR: Rufus Crater; SENIOR Shuttle bus from EDITORS: David Berlyn, Rocco Famighetti; STAFF WRiress: John Gardiner, Ellen R. Mc- Sheraton Park Hotel Cormick, ASSISTANT: Frances Bonovitch. Right name, wrong face NATIONAL SALES MANAGER: Warren W. Mid- beginning at 7 a.m. dleton; INSTITUTIONAL SALES MANAGER: Elea- nor R. Manning; EAsr®or SALES MANAGER: EDITOR: It was Robert T. Fennimore; ADVERTISING ASSISTANT: Plan to join your friends nice seeing photos Beryl W. Stern. Chicago: 360 North Michigan Avenue, 60601. at the fun outing and of all the new Telephone: 312 Central 6 -4115. NAB Radio Board SENIOR EDrroa: Lawrence Christopher; MID- golf tournament rain WEST SALES MANAGER: David J. Bailey; As- or members (BROAD- SISTANT Rose Adragna. shine. All are guests CASTING, Feb. 15) Hollywood: 1680 North Vine Street, 90028. Telephone: 213 Hollywood 3 -3148. SENIOR However, you er- EDITOR: Bruce Robertson; WESTERN SALES of MGM Television. MANAGER: Bill Merritt: ASSISTANT: Stephanie red on one. The Alexander. Ed Allen you pic- Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CORRESPONDENT: tured is not the James Montagnes. Edward W. Allen ASSISTANT PUBLISHER Jr., elected to our Lawrence B. Taishoff WDOR's Mr. Allen board. John M. Couric, vice presi- BROADCASTING Magazine was founded in 1931 4FV1St by Broadcasting Publications Inc., using the dent for public relations, National As- title. BROADCASTING.-The News Magazine of MGM -TV Representatives the Fifth Estate. Broadcast Advertising* sociation of Broadcasters, Washington. was acquired in 1932, Broadcast Reporter in can answer any question, 1933 and Telecast* in 1953. BROADCASTING - (A picture of Edward W. Allen Jr., Du- TELECAsTINC was introduced in 1946. except your handicap Mont Labs, was used in error instead of *Reg. U. S. Patent Office Mr. Allen of WDOR). Copyright 1965 : Broadcasting Publications Inc.

24 (OPEN MIKE) BROADCASTING, March 1, 1965 Where watery worlds meet... "Some sight - the bark Danmark, 'longside the first nuclear -powered ship, Savannah, sailin' into the Port of Providence. And a proper place for them to meet! "Since before a Rhode Islander started the U.S. Navy, we've been big on the water, and pushin' to get bigger. New channels. New shipping lines comin' in. New marine research center. New $18,000,000 hurricane barrier, first of its kind. Not to mention the Navy's doin's, with a fat $50- million payroll. Big progress here on land, too, with hundreds of millions goin' into new plant construction and urban renewal. Take it from me: we're `in' the nuclear-power generation!" And take it from us: your retail sales ship will come in when you book passage on Providence TV. TELEVI- SION MAGAZINE° says Providence is the nation's 11th TV market. Most people in television say Providence is WJAR-TV.

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BROADCASTING, March 1, 1965 25 MONDAYMEMO from DON LEONARD, vice president, Kudner Agency, New York

Move over computers and make room for the thinking man

It's time for agency people to ining programs. These programs are both approach to advertising. volve themselves in a highly specialized necessary and urgent because today's The scientific approach involves also war on their own kind of poverty. advertisers demand more reasons to extensive pre- testing of creative ap- The poverty lies in the area of think- justify the investment of money in any proaches, of package designs, mer- ing, in technique and in professional- particular medium. chandising kits, etc. ism. But training programs in themselves With our business moving more to Efforts to eliminate this sort of pov- will not solve the problem of the need establish the direct values of advertis- erty are inherent in the greater demand in face of ever -mounting demands of ing, we find ourselves on the threshold in advertising for its people to be "ac- advertisers for additional explanations of a golden era for our business. countable." and accurate accounting of advertising We have successfully come through In the agency business, as well as in effectivenes. such "seat of the pants" advertising business in general, accountability is the Young Blood Needed For us to techniques as the simple homily "repe- biggest new development in a growing reach a maximum of capability in tition sells" which served as guide- practice of identifying cause and effect. media buying and selling, we have to posts for the investment of millions of Along with accountability comes the start at the beginning. We must attract dollars. natural consequence: quality both in bright young men and women into Now we are moving into an era results and in personnel. media work. in which the quality of audience, of Herein lies the future of advertising. Automation, I maintain, cannot at- editorial environment and program at- We have gone through the period of tract these people. It's my belief, more- mosphere have much to do with what research and we are well into tha era over, that today's young people are our advertising looks and sounds like. of marketing. We now look for the interested primarily in exercising the Quality is the Key These then are result, or the combination of research minds that they have trained so care- the quality factors against which adver- and marketing. In this equation, sound fully. These people want to think, not tising is evaluated. Quality will be the research plus sound marketing equals push buttons. key to the future growth of advertising "accountability." The opportunity for thinking in the as an integral part of the free enterprise As the client looks to us to account media field is vast. The rewards are system. for the money we spend, and as he there for those people who want to Our responsibilities can be success- asks us to show him the results his think, and who will apply themselves fully fulfilled if we set quality as our money brings about, we in the agen- and who are willing to work. yardstick. The measurements of what cies must be prepared to meet the This "quality" in people has a direct we do and how we do it must be quali- challenge with quality-quality in our relationship to quality of performance tative. thinking and quality in the people we and to the satisfaction of clients as well Efforts made today to attract bright hire and work with. as to the reputation of the agency busi- and eager as well as flexible young Extends to All Areas We will re- ness. One may even consider agency people to advertising and our willing- quire more quality in all areas: in our profits directly related to the quality of ness to help train them will bear im- creative efforts, in marketing, promo- people employed. mediate results in the caliber of copy- tion, packaging, public relations, etc. It wasn't too many years ago that writers, artists, researchers, media buy- The larger agencies will have to set advertising was associated with an aura ers and account men we'll have tomor- up special units to provide this, while of magic. Advertisers and agencies alike row. smaller agencies may have to pool their knew that advertising worked, though Our willingness to investigate the resources. Every trend today indicates they didn't know quite how. unique, to break away from a pattern a move to qualitative, segmented analy- Magic Gone But current demands of being followers, in order to set our sis of the media, marketing, creative for profits and the need in advertising client one step ahead of his competitors and research functions. to account for tremendous investments will pay off quickly in terms of our To be specific, in agency media and have erased the magic. We now try to success in moving products and in marketing departments there are many replace magic with a more scientific terms of the size of profits we make. tools already available and others over the horizon for qualitative measurements. But their use is limited unless we have quality people to employ these Donald E. Leonard, tools. In my judgment, "people of qual- vice president, director ity" are those who are knowledgeable, of media, and a member of the plans experienced, conscientious practitioners board, Kudner Agency Inc., New York, has of any specific agency function. spent almost his entire 16 -year advertising Although the computer age has ar- career in media and marketing. He is a rived, it'll still take qualified people graduate of Columbia University and is cur- to interpret the subtleties of computer - rently active in the American Association age, and it will take brain power, not of Advertising Agencies and the Interna- the retention power of circuitry, to tional Radio -Television Society. Mr. Leon- arrive at logical conclusions. ard resides in Scarsdale, N. Y., with his wife The question arises as to how we Jane, his son Steven, and daughters Betsy can achieve a better state of profession- Ann and Susan. alism. Of course, agencies and media organizations now have serious train-

26 BROADCASTING, March 1, 1965 Main Lobby of our WELI Headquarters Building

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March 1, 1965, Vol. 68, No. 9

In sight: lockup of new season

Spurt in advertising sales puts ABC and NBC ahead of last year's pace and CBS at least even; for schedules as they now stand see pages 30 -31

A sharp upswing in advertising sales substantial amount of buying on an al- partly if not entirely on a participation in next fall's network television pro- ternate -half -hour basis, although par- basis. gram schedules was evident last week, ticipation vehicles-those carrying min- One network official called attention signaling the beginning of the end of ute sales to a number of advertisers - to a continuing tendency of sponsors to the juggling, jockeying and decoying are more prevalent in the 1965 -66 move around in programs in order to that traditionally mark opening rounds schedule than in the current season's. "spread the risk." of network schedule construction. CBS-TV's nighttime schedule at the A spokesman for an agency that bills ABC-TV, CBS-TV and NBC -TV all start of this season was about 25% de- heavily in TV noted his agency's cli- reported heavy sales that brought them voted to participation or "minute sales" ents had "always tended to test new close to, or beyond, the 60% level of programs but this category is expected shows at the smallest possible risk," but sales for the first 13 weeks of the to rise to about 40% in 1965 -66 due said "it has not always been within our season that opens next September (see largely to the network's decision to pro- ability to do so." The tendency toward chart pages 30 -31). At that level the gram feature films, which will be sold less risk -taking has increased in recent opportunities for juggling -and for the years and will get stronger, he said, but offering of decoy programs to draw out he also thought sponsors in recent years the plans of other networks -begin to "have not really been able to find any become more limited. new ways to take smaller risks when Tobacco companies as a group lead 66% of shows theirs confronting a new- season schedule." the new season buyers, with six major The ABC Status ABC -TV, which cigarette manufacturers now identifiable Ten program producers, includ- had written an estimated $85 million as participants or sponsors in at least ing two of the TV networks, will worth of business for the 1965 -66 sea- 15 programs spread among the three account for 66% of the program son by the end of calendar 1964, had networks. time produced for prime -time tele- increased that total to approximately But the biggest one -company pur- vision in the 1965 -66 season. This $150 million last week. chase to date came last week from compilation does not include the James Duffy, sales vice president, Bristol- Myers -an estimated $28 mil- eight hours a week that will be said ABC -TV's volume for the first lion in business placed through Young devoted to motion pictures. The quarter of the new season was about & Rubicam on behalf of Bristol -Myers 10 will be responsible for 421/2 75% ahead of its level at this time last and its subsidiary, Clairol, all on ABC- hours of the 65 hours of program- year but cautioned that this figure should TV. ing. be considered in light of earlier exercis- ABC -NBC Gains Agency program- The top 10: ing of renewal options by a number of ing executives generally agreed that Universal TV 6 hrs. advertisers, in addition to the new busi- ABC and NBC are now well ahead 20th Century -Fox 51/2 ness signed. of their pace at this time last year CBS-TV 51/2 Mr. Duffy estimated that the network both in terms of firmer schedules and MGM 5 is at least one month ahead of last in terms of business placed on these Screen Gems 41 year's sales pace. The schedule in the lineups. CBS was moving ahead in UA-TV 31 first 13 weeks of the coming season is sales at a rate comparable to last year Filmways 31/2 between 56 and 60% sold, representing and although its schedule seemed less NBC 3 both renewed business and new spon- certain than those of the other networks Warner Bros. 3 sors. it was pointed out that this situation Four Star 3 The network's Saturday -night lineup, could change quickly. The 11th and 12th companies which a number of agency men thought It was noted that traditionally CBS will produce 2 hours and 11/2 to be still up in the air, appeared to shies from publicity while forming its hours each. The remaining 19 have come down to a firmer footing new -season strategy -and that the net- hours will be produced by 24 late last week. Diamond Jim, an hour- work might be further along in program companies: 14 responsible for 1 long production out of Selmur, had ten- placement than would be apparent on hour each week and 10 responsi- tatively been placed in the lead -off spot the surface. ble for 30 minutes each week. (7:30 -8:30) and was to be followed by A canvass of agency opinion indicated advertisers so far were doing a Continued on page 32

BROADCASTING. March 1, 1965 29 DETAILED WRAPUP OF SUNDAY FALL TV SCHEDULES ABC -TV CBS -TV NBC -TV

1:30 Voyage to the My Favorite Watt Disney Bottom of the Sea Martian Ford (JWT); RCA Here's how the television networks' prime -time (Starts at 7 p.m.) Kellogg (JWT); Eastman -11 1965 120th Century-Fox] (Burnett) Kodak (JWT) (7:30 p.m.) schedules for -66 looked last 50% available [Walt Disney week. Some schedule shifting was no doubt still in [Jack Chertok] Prod.] store but for the most part programs had found their 8:00 FBI Story Ed Sullivan new season homes in the evening lineups and agencies Ford (JWT) Lever Bros. had turned with a will to picking the hopeful winners 50% available P. Lorillard [Warner Bros.] American Home for their clients. 25% available The sponsorships listed in the accompanying chart [CBS -Sullivan] are only those which have been confirmed. Other 8:30 Branded P &G (Burnett) participating business had been written but in some [Goodson -Todman] instances network sales officials were unwilling to connect sponsors with programs for competitive reasons. 9:00 Movies Perry Mason Bonanza Agencies are shown in parenthisis; production firms Participating [Paisano Prod.] Chevrolet (C -E) in brackets. Where agencies are not shown they are (20th Century -Fox] [NBC] unassigned or uncertain. In all cases advertisers listed in program periods reflect sponsorship in the first quarter of the new 9:30 season as now reportable in network sales offices. The duration of the purchase is not indicated. Pro- grams new to the networks are shown in boldface. Not shown in the chart are such network shows as 10:00 Candid Camera Wackiest Ship in Lassie (CBS-TV, 7-7:30 p.m., Sunday) and Bell Tele- [Candid Camera the Army p.m., Co.] Liggett & Meyers phone Hour (NBC -TV, 6:30 -7:30 Sunday). (JWT) ABC -TV ha tentatively set Voyage to the Bottom of 75% available the Sea to start at 7 p.m. on Sunday. [Screen Gems] 1G:'0 What's My Line? [CBS-Goodson- Todman]

WEDNESDAY THURSDAY ABC -TV CBS -TV NBC -TV ABC -TV CBS-TV NBC -TV

7:30 7:30 Ozzie & Harriet Mr. Ed The Virginian Shindig Munsters Daniel Boone [Stage Five Prod.] [Filmways] American Tobacco [Selmur -Circle [Universal TV] Brown & (SSCB) Seven Prod.] Williamson (Post and other partici- Keyes Gardner) pating advertisers and other partici- [Universal TV] pating advertisers [20th Century -Fox] 8:00 Patty Duke Who Goes There? 8:00 Donna Reed Gilligan's Island [UA -TV] (Cottage Prod. - Campbell Soup P &G Rod Amatu] (BBDO) 50% available 50% available [UA -TV] [Screen Gems]

8:30 8:30 Gidget Beverly Hillbillies Okay, Crackerby My 7 Sons Laredo Armstrong R. J. Reynolds Bristol -Myers Toni; Hunt Foods L &M (JWT) and (BBDO) (Esty); Kellogg (Y &R) [Don Fedderson] other participating 50% available (Burnett) 50% available advertisers [Screen Gems] [Filmways] [UA -TV) [Universal TV]

9:00 Big Valley Country Cousins Chrysler Theater - 9:00 Bewitched Movies Armstrong Gen. Foods Bob Hope Quaker Oats P. Lorillard (BBDO) 75% available Chrysler (Y &R) (JWT) and other partici- 75% available [Filmways] [NBC] 50% available pating advertisers [Four Star] [Screen Gems] [Columbia Pictures and other studios]

9:30 Dick Van Dyke 9:30 Peyton Place I1 Meet Mona P. Lorillard; P &G (20th Century-Fox] McClasky [Calvade Prod./ R. J. Reynolds Danny Thomas (Esty) EEnt.] 50% available [UA -TV] 10:00 Burke's Law Danny Kaye I Spy 10:00 Long Hot Summer Dean Martin [Four Star] R. J. Reynolds Brown & Bristol -Myers P. Lorillard (L&N) (Esty) Williamson (Post (Y &R) and other partial- Time available Keyes Gardner) 75% available pating advertisers [CBS] and other partici- [20th Century-Fox] [NBC] pating advertisers [T &L Prod.] 10:30 10:30

30 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 MONDAY TUESDAY ABC -TV CBS-TV NBC -TV ABC -TV CBS-TV NBC -T V

7:30 12 O'Clock High To Tell the Truth Kissin' Cousins 7:30 Combat Lost in Space My Mother the Car [20th Century-Fox] American Home [MGM] [MGM) [Van Bernard- [Screen Gems) Products Irwin Allen Prod.] 50% available [CBS- Goodson- Todman]

8:00 I've Got a Secret Mr. & Misses 8:00 Please Don't Eat Gen. Foods; R. J. Colgate (NC &K) the Daisies Reynolds (Esty) [Universal TV] Lever Bros. (JWT) [CBS- Goodson- 50% available Todman] [MGM]

8:30 Sergeants Lucy Kildare I 8:30 McHale's Navy Red Skelton Kildare II [Warner Bros.] Lever Bros.; Toni L&M (JWT) [Universal TV] Reynolds Metals L&M (JWT) [Desilu] 75% available American Home 75% available [MGM) Alberto Culver [MGM] Philip Morris [Cecil Barker Prod.] 9:00 Shenandoah Man Andy Griffith Kraft Music Hall 9:00 F Troop Movies Nabisco Gen. Foods (B&B) Kraft (JWT) Quaker Oats American Tobacco 50% available [Mayberry Prod.] [Barnaby Prod.] (JWT) and other partici- [MGM] 50% available pating advertisers [Warner Bros.] [MGM- Paramount]

9:30 9:30 Farmer's Daughter Selena Mead Peyton Place 1 Petticoat Junction Clairol (FC &B) P&G; Gen. Foods [20th Century-Fox] P&G 50% available [Jack Webb] l Filmways] [Screen Gems]

10:00 Ben Casey CBS Reports Run for Your Life 10:00 Fugitive Haunted [Bing Crosby (CBS] Brown & P &G (B&B) [Villa Di Stefano/ Prod.] Williamson (Post Time available UA -TV] Keyes Gardner) IBA-TV) 75% available [Universal TV]

10:30 10:30

FRIDAY SATURDAY ABC -TV CBS-TV NBC -TV ABC -TV CBS -TV NBC-TV

7:30 FLintstones Wild West Camp Runamurk 7:30 Diamond Jim Jackie Gleason Flipper [Screen Gems] Philip Morris and [UA -TV] [Selmur Prod.] [CBS] Gen. Mills and other participating other participating advertisers advertisers [CBS] [MGM]

8:00 Addams Family Hank 8:00 I Dream of Jeannie [Filmways] Bell Telephone L&M (JWT) and (Ayer) other participating 50% available advertisers [Warner Bros.] [Screen Gems]

8:30 Jesse James Hogan's Heroes Convoy 8:30 Lawrence Welk Trials of O'Brien Get Smart [20th Century-Fox] Gen. Foods American Tobacco [Teleklew] [Filmways] Lever Bros. (JWT); 75% available (SSCB) and R. J. Reynolds [Bing Crosby other participating (Esty) Prod.] advertisers [Talent Assoc. - [Universal TV] Paramount]

9:00 Honey West Gomer Pyle 9:00 Movies [Four Star] Gen. Foods (B&B) Participating [Mayberry Prod.] [MGM-Paramount)

9:30 Peyton Place 1H Smothers Bros. Mr. Roberts 9:30 Hollywood Palace Son of Rawhide [20th Century -Fox] er Levert (JWT); [Zodiak Prod.] [CBS] A berto tul [Four Star] [Warner Bros.]

10:00 Jimmy Dean Coronet Blue Man from 10:00 Gunsmoke (Ban -Dean Prod.] [Plautus Prod.] U.N. L.E. American Home P. Lorillard (LAN) Time available and other partici- (CBS] pating advertisers [MGM]

10:30 10:30

BROADCASTING, March 1, 1965 31 IN SIGHT: LOCKUP OF NEW SEASON continued half each of Mr. Roberts. Late last two other hour shows, Lawrence Welk Gomer Pyle, the new Country Cousins week NBC -TV sold a group of six one -hour and Hollywood Palace. The final Satur- and Hogan's Heroes and in color specials to the co- sponsor- American Gas Association day half-hour (10:30 -11) was still open, ship, with Campbell Soup, in the vet- through Lennen & Newell, according to a network spokesman. eran Lassie series. P &G's sponsorships New York, for an estimated $2.5 Another late development for ABC are chiefly in Petticoat Junction, Dick million. These will include two was the tentative placement of Jimmy Van Dyke, Gilligan's Island, programs spotlighting Julie the new Andrews, one featuring Dean as an hour show on Fridays (10- Country Cousins and Selena Mead. Mary Martin, Peter Pan, and l1 p.m.). There were reports that R. J. P &G was reported in other program two news specials. ne- One possible programing Reynolds, through Esty, has already gotiations with CBS, but authorities change for bought into the Dean show and also would not identify the shows involved. NBC -insertion of 1 Dream of Jeannie into Jesse James, another ABC-1V Fri- As on the other networks, cigarette in the Monday 7:30 -8 slot in place of day -night vehicle. companies are substantially represented Kissin' Cousins -was reported by one agency official last week. ABC's 1965 -66 picture has been aid- on the CBS advertiser list. They are P. A sidelight to NBC-TV's sales splurge ed by new money from American Home Lorillard, R. J. Reynolds, Brown & Wil- is that in Products -some $15 million in the new liamson, Philip Morris and American non -prime -time NBC -TV re- season representing six prime -time min- Tobacco. ports it has sold out participations in the Huntley -Brinkley Report for gross utes per week in addition to five quar- The NBC Status Sales at NBC -TV billing of about $27 million. Twelve ad- ter -hours weekly in daytime programs; were reported to be moving briskly with vertisers are participating in the daily from Armstrong with sponsorship in more than 60% of the prime -time network news strip during 1965 -66. Gidget and Big Valley, and from Bris- schedule already sold for the final quar- tol- Myers, through the $28 million pur- ter of 1965. The past two weeks were chase announced last week. the high points of the company's sales Other large sponsors already commit- activities with more than $135 million Pay -off for NBC ted to ABC -TV programs-just which in new and renewal sales completed dur- programs the network would not reveal ing that period, described as a record last week -are Consolidated Cigar pace for the network. next through Papert, Koenig, Lois; Menley color fall? Don Durgin, vice president in charge & James through Foote, Cone & Beld- of sales for NBC -TV, said ing; J. B. Williams through Parkson; the success The ratings edge that to date was and American Tobacco through BBDO. attributable, at least in part, to NBC -TV's having The CBS Status At CBS -TV the settled on its 1965- color delivers means more 66 programing several pickup in selling for the fall season has weeks ago and then staying with it. brought that network to a point where Renewals from ad- as color universe grows vertisers of long an estimated 64% of its nighttime sched- -established shows plus substantial investments in NBC -TV's ule has advertiser commitments. CBS - new series contributed NBC researchers estimate that next TV got off to a late start this season in strongly to the bright season alone will give its advance selling, but sales now were sales picture, Mr. Durgin said. color NBC -TV and its advertisers the equivalent of a said to be at about the level of last year Among the shows reported complete. at this time. ly sold out are Walt Disney (Ford Mo- 1.4 rating -point advantage over the other networks in terms of average au- General Foods, Procter & Gamble, tor Co., RCA and Eastman Kodak, all dience. Although say Philip Morris and other cigarette firms, through J. Walter Thompson); Brandea NBC didn't so, its estimate was based on and American Home Products, con- (Procter & Gamble, through Leo Bur- the assumption that ABC and CBS will continue to sidered to be among the big anchors in nett); Bonanza (Chevrolet, through broadcast most of their shows in black the CBS schedule, are among the early Campbell- Ewald); Mister and Misses and white while NBC loads its schedule advertisers for (Colgate, through Norman, Craig & set the fall. Lever Broth- with color. ers, also in that league, has moved Kummel); Andy Williams Show (Kraft. This estimate is based on preliminary about half of its business to NBC -TV. through J. Walter Thompson); Bob findings in a study underwritten by all Armstrong Cork has defected to ABC - Hope Presents -Chrysler Theater and three TV networks and conducted by TV, but CBS officials indicated net- Comedy Specials (Chrysler, through the the American Research Bureau. The work was in a solid sales position Young & Rubicam). for study compared the viewing habits of 1965 -66. The network has signed about $42 4,600 color -set homes with those of General Foods has cut back about million in tobacco business. Liggett & 4,600 homes equipped only with black - one and a half commercial minutes Myers, through J. Walter Thompson, and -white sets. weekly in the nighttime schedule for has earmarked $12 million to NBC -TV, Preliminary findings indicated -as the fall, but as in the past, this adver- an increase of $3 million over last year. have similar studies in the past in tiser has all of its network money at Other large -scale -that purchasers are Ameri- color homes NBC color programs get CBS. General Foods is more than can Tobacco, through Sullivan, Stauffer, ratings that average close to 80% high- doubling its investment in CBS's day- Colwell & Bayles and BBDO; R. J. er than the same shows' ratings time schedule. Reynolds in Tobacco through William black -and -white homes. Though GF has cut back slightly in Esty; Brown & Williamson through Currently, with about 3 the CBS nighttime schedule, million homes sales au- Post -Keyes -Gardner; P. Lorrilard color-equipped, NBC researchers thorities reported that Philip esti- Moris has through Lennen & Newell. mate that 19 increased from on a average rating, color nine to 101/2 commercial Substantial advertising has been at- adds minutes weekly, almost one rating point (between and that P&G, Ameri- tracted to NBC-TV's new programs, ac- 0.8 and 0.9). can Home Products, P. Lorillard and cording to Mr. Durgin. Reynolds To- Next year, with color -set homes ex- Brown & Williamson have placed the bacco has bought one -half of Meet pected to reach 5 million, NBC authori- same proportionate weight on the sched- Nora McClusky; Lever Brothers, through ties estimate that this will become a 1.4 ule as they have in the current season. J. Walter Thompson, has purchased one advantage from color, or about 0.3 General Food's CBS business of mainly half of Get Smart!; Lever and L&M, a rating point per million TV sets sold. is in I've Got a Secret, Andy Griffith, both through JWT, have acquired one- Preliminary findings in the ARB study 32 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 15 of the top 15 television The Nation's LEADING advertisers bought KTVU in Independent TV Station 1964.* dramatic proof K Ì \ÚOV advertisers' acceptance SAN FRANCISCO OAKLAND by H -R Television -Based on January 1965 Represented of KTN Television Magazine estimates fliZil Cox Broadcasting Corporation stations: WSB AM- FM -TV, Atlanta; WHIR AM- fM -TV, Dayton; WSOC AM- FM -TV, Charlotte; W /DD AM -FM, Miami; KrVO, San Francisco -Oakland; WIIC (TV), Pittsburgh. also indicated that 14 of the 15 pro- lege Bowl 100% higher, Meet the Press did not affect the basic findings that grams with the highest ratings in color 78% higher. color programing gets substantially homes are color programs. The excep- One NCAA football game carried in more audience than black- and -white. tion was ABC -TV's Bewitched, which color during the study period received ARB, which said it delivered its re- was 15th in the color-home rankings. a 24.5 rating in color homes against a ports without a final check because the Its 32 rating in color homes compared 12.8 in black- and -white homes. A Na- networks did not want to wait, described with a 56 for Bonanza, which was num- tional Football League doubleheader the inaccuracies as minor. ber one, and a 32.9 for Jack Paar Show, carried only in black and white received Some authorities contended the study which was 14th. a substantially smaller advantage in the indicated that owners do more color - Upping the Averages The average color homes -the first game of the program viewing in the first months rating of all NBC color programs in the doubleheader had an 18.5 rating in after getting a color set, then do less 7:30 -11 p.m. period was given as 39.3 color homes and 17.9 in black -and- and less. in color homes against 22.2 in black - white homes, while the second game NBC authorities acknowledged that and -white homes, an advantage of 77% had a 14.1 in color homes and 11.7 in the averages indicate color viewing is for color. The median advantage, ac- black -and -white homes. highest among new color-set owners, cording to NBC calculations, was 82 %. The study covered the period Nov. but said that in many cases the reverse Other examples: 5 -25, 1964. is true and that in any event today's Six NBC daytime color programs Dissents to Report Authorities at new -set owners tend to be younger and averaged an 8.6 rating in color homes ABC-TV and CBS-TV protested that growing families and thus represent against 5.3 in black- and -white, a color the data was released by NBC before some of the advertisers' best prospects, advantage of 62 %. Tonight averaged it was checked and that some of the while the older set owners are older 12.3 in color homes, 6.5 in black -and- figures were known to be inaccurate. and longer -established families. More- white, an advantage of 89%. Wild NBC authorities acknowledged that over, they contended, with color -set Kingdom on Sunday afternoon rated some inaccuracies had been found but sales now beginning to move, the level 115% higher in color homes, GE Col- insisted they were not significant and of increased viewing even among just the new buyers will represent a significant plus for a long time to come. Novelty Factor? NBC reported a 43.9 average rating for its nighttime color programs in homes having had color sets for less than eight months, a 39.9 average in those with color sets for 8 to 19 months and a 36.5 average in homes that have had color for 20 months or longer. These figures corn- pare with a 22.2 average rating reported for the same programs in black -and- white homes. In daytime the color-program averages in "new," "medium" and `old" color homes were reported as 9.7, 8.6 and 8.1, respectively, as against 5.3 in black- and-white homes. Jonathan Winters Show, TW3, Bell Telephone Hour and Jack Paar Show were among the regularly scheduled NBC programs said to have received higher ratings among "old" color homes. The "preliminary findings" included figures on four ABC -TV programs some or all of whose episodes were carried in color during the study period. These were shown with an average rating of 17.3 in color homes against 15.8 in black -and -white homes, a 9% COMMERCIAL PREVIEW: Rival Pet Foods advantage for color. NBC researchers speculated that these may have failed to show a color Rival Pet Foods, a division of foods will be introduced - mixed advantage comparable to NBC's for Associated Products Inc., Chicago, grille, chicken croquettes, medium several reasons, including the possibility will start a saturation spot TV cam- rare chunks, burgers 'n' gravy, and that many ABC affiliates did not trans- paign in early March, beginning with beef and horsemeat chunks. In one mit them in color and the fact that one in sequence 35 markets the Midwest and from a commercial, a dog program in the group, a special, was spreading to include about 65 more is shown dining gourmet -style on opposite an established color series on markets in the East within a few Rival's mixed grille (see photo). NBC. months. The agency is Adver- William president Grey C. Durkee, of ABC authorities appeared to agree tising, New York. Rival, noted the enlarged line of that these were possible explanations The campaign has been scheduled products reflects "the many changes but also contended that at least one to introduce a new and place expanded taking in the market," repre- ABC series listed in the "preliminary line of pet food products by the senting "a very real, rising standard findings" as being in color was actually company. Five new canned dog of living for the family telecast in black and white during part of the study period.

34 (BROADCAST ADVERTISING) BROADCASTING, March 1. 1965 AGAIN! - WDAY -TV leads the nation!

WE allus hate to brag, but we can't keep you WDAY -TV is DITTO, with 80 %! from analyzing the November, 1964 ARB, In our 10 P.M. News Block, Monday thru Fri- anyway! So- day, WDAY -TV is DITTO with actually 81 %! From 9 A.M. to 12 Midnight, Monday thru Sun- No, this amazing showing ain't because our two day, WDAY -TV is the nation's TOP station in Metro "competitors" are bad -it's just because we're so Share of Audience, in 3- station markets (50 %) ! good. (As we said at the start, we allus hate to In our 6 P.M. News Block, Monday thru Friday, brag!) Ask PGW! WDAY -TV AFFILIATED WITH NBC CHANNEL 6

FARGO, N. D.

PETERS, GRIFFIN, WOODWARD, INC., 41. Exclusive National Representatives

BROADCASTING, March 1, 1965 35 gories follows, listing the commercial Award -winning commercials by title, with the product, company, agency and producer.

Hollywood international competition had entries from Television Live action, over 80 seconds: "Rolling Tire"; Gulf Cruisemaster tire; Gulf Oil 16 countries with five foreign spots among the winners Corp.; Erwin Wasey, Houston; MPO, New York. Live action, 60 seconds: "Woman Strand - A Goodyear tire commercial about a of ceremonies. Jack McQueen, vice ed/No Man"; tires; Goodyear Tire & Rubber Co., Akron, Ohio; Young & Rubicam, San woman stranded in the rain because of president of Foote, Cone & Belding, Francisco; Filmfare, Studio City, Calif. Live action, under 60 seconds: "Cinema ": tire trouble, with no man around to Los Angeles, was executive producer of Cadbury's drinking chocolate; Cadbury help, was the best television commercial the dinner program. Bros.; Hobson, Bates & Partners, London; Anglo- Scottish Pictures, London. produced for any advertiser any place in James Riddell, chief executive officer Animation, 60 seconds and over: "Winston the world during 1964. At least, it was of ABC's Western Typewriter "; Winston cigarettes; R. J. Reyn- Division, was gen- olds; William Esty, New York; Joop Gee - the best of more than 1,000 TV com- eral chairman of this year's IBA com- sink's "Dollywood," Amsterdam, Holland. Animation, under 60 seconds: "Ruck- mercials entered in the fifth annual In- petition. Joseph C. Drilling, president, wand"; Stubs -Bier; Schwabenbrau, Dussel- ternational Broadcasting Awards com- Crowell-Collier Broadcasting Corp., was dorf, Germany; H. McCann Comp. m.b.h. Koln/Rhein; Insel -Film GmbH, Munchen, petition of the Hollywood Advertising chairman for radio; Elton Rule, general Germany. Combination, any length: "Bicycle "; Bri- Club in the opinion of the judges. manager of KABC -TV Los Angeles, was Nylon stretch slacks; British Nylon Spin- A musical spot, with the descriptive chairman for television. Don Estey, ners; Notley Advertising London; Rank Or- ganisation- Advertising Films Division, Lon- title "Twist," advertising Heileman's Old president of Tel National Advertising, don. was Video tape, any length: "Pork Roast "; A -1 Style beer, given the top spot among was judging chairman, and Robert Del- Steak Sauce; Heublein, Fletcher -Richards; the IBA's 712 radio entries. Each of linger, executive vice president of Grant Videotape Productions of New York. ID's, 10 seconds or less: "Moppets West- these sweepstakes winners received the Advertising, Los Angeles, was in charge ern"; bread; Claussens; Cargill Wilson & IBA wood and metal trophy, a slender of the final Acree, Charlotte, N. C.; Rodel Productions, judging. Jack O'Mara, Washington. spire rising from a curved arc as a president of the Hollywood Advertising Local, any length, any technique: "Relax "; banking service; Bank of Miami; Papert, broadcasting tower rises from the earth. Club, sponsor of the IBA, was general Koenig & Lois, New York; PGL Produc- Two trophies, in fact, as each had al- coordinator of relations between the tions, New York. Humorous, any length, any technique: ready won its first trophy as the best club and this special activity. "Granma "; Morton Salt Co.; Needham, Harper & Steers, Chicago; TV Graphics, commercial in its category before going Preliminary judges, working in Lon- New York. on to take the top award. don; Mexico City; Sydney, Australia, Public service, any length, any technique: "Angles "; Air Force careers (general re- The awards were presented last Tues- and 12 U. S. cities, selected 207 finalists cruiting support); United States Air Force; day (Feb. 23) at the annual awards in 12 seven MacManus, John & Adams, New York; Rob- TV and radio categories. ert H. Klaeger Associates, New York. banquet at the Hollywood Palladium, The final judges chose the top award Series any length, any technique: "Golf- er, Seascape, Tree ": Kodak Film; Kodak with top TV and radio stars making the winners at a Monday evening session in Limited; J. Walter Thompson Co., London; presentations. Bob Crane, morning disk Hollywood. Commercials from 16 James Garrett & Partners, London. jockey at KNX Los Angeles, who has also countries were entered in the competi- Radio been a regular member of the cast of the tion, with four foreign -produced TV Open, any length: "How Come Chevrolet Donna Reed Show on ABC -TV and is spots and one radio commercial winning Chevrolet's five kinds of cars; Chevrolet starred in a pilot which in Motor Division; Campbell- Ewald, Detroit. may become a top awards their respective categories. Musical, 60 seconds and over: "Twist "; Old network series next season, was master The complete list of winners by cate- Style beer; G. Heileman Brewing; McCann - Erickson, Chicago; Universal Studio, Chi- cago. Musical under 60 seconds: "Quiet "; Car- ling Black Label beer: Carling Brewing Co.; Lang, Fisher & Stashower, Cleveland; Phil Davis Musical Enterprises, New York. Humorous any length, any technique: "Pontiac Quack"; Pontiac Motor Car; Pon- tiac; MacManus, John & Adams, Bloomfield Hills, Mich. Local, any length, any technique: "Where Does the Elephant Get his Spots"; Cleveland Zoo; Cleveland Zoological Society; Gris- wold- Eshleman Co., Cleveland. Public service, any length, any technique: "Morley's Ghost "; public service; Pepper Sound Studios, Memphis. Series, any length, any technique: "F & P Series-Gen 1 Line & Old World Cuisine "; canned peaches, pears and vegetables, Filice & Perrelli Canning; Botsford, Constantine & Mc Carty, San Francisco; Alan Aich, Los Angeles.

Carling adds million

The Carling Brewing Co., Cleveland, has announced that it expects to increase its advertising budget to $12 million in 1965, $1 million over last year's total. It will invest about half this sum in television. Among Carling's network plans are sponsorship in sports (CBS -TV's Carling World Golj Cham- pionship and regional buys in ABC-TV's Major League Championship Baseball package, scheduled for Saturdays during the baseball season). The Carling Goodyear's top TV commercial account is handled by several agencies.

36 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 Always a leader in sports broadcasting, NBC tennis - as well as the weekly NBC Sports in dominated the field this season in a manner Action series. Consider, too, that this fall NBC unparalleled in network history. will telecast - exclusively - the exciting pro ac- Of the ten highest -rated sports programs tele- tion of the American Football League. cast since September 1964, no fewer than ten NBC's diversity in the field of sports is, of were NBC attractions.* course, part of the same commitment to quality When a network's sports schedule is as var- that is reflected in the network's entertainment, ied and well -planned as NBC's, a perfect batting news and special programming. And that com- average comes as no surprise. Consider that our mitment helps explain why NBC attracts by far roster has boasted such impressive offerings as the largest number of adult viewers. baseball's World Series, NCAA football, the Across the board, it's been quite a season for largest line -up of Bowl games, the Summer NBC. What do we do for an encore? Go all out Olympics from Tokyo, championship golf and for next season, of course. Described in the fol- 'SOURCE: A. C. NIELSEN. AUDIENCE AND RELATED DATA ARE RASED ON ESTIMATES PROVIDED Si lowing pages are three of the reasons NBC TRE RATING SERVICE D ARE SUBJEL TO THE QUALIFICATIONS ISSUED BY MIS SERV- ICE. COPItli Of SUCH QUALIFICATIONS AVAILABLE ON REQUEST 4NO NATIONAL RATINOP WERE AVAILABLE ON THE Mn. CIAMPIONSHIP DAME. TELECAST IN NIELSEN BLACK WEEK J. expects '65 -'66 to be a great, new-

A WINNING SE S II

"LAREDO"

WEST ASSURED

Legend tells us that the border town of Laredo, Texas, used to be so tough even the gunfighters hired gunfighters.

We wouldn't swear to that statement, but we will venture this: NBC's "Laredo " -a new, hour -long adventure series -will be among the toughest shows to top next season in popularity.

The border town itself is, of course, only part of the picture. In pursuit of drama and top -flight action, this series will be ranging far and wide over Texas. In fact, its heroes are three Texas Rangers, played in six -fisted style by Neville Brand, Peter Brown and William Smith.

The undoubted attraction of its Western locale; the vigorous appeal of star Neville Brand and cohorts; and the guarantee of expert production from Universal combine to place these 60- minute adventures in the "sure- fire" category.

In a showdown, bet on "Laredo ": >: ï . :::f> ' ''+'4' '`.;,a,r ;. :° :

:..r ::::... .

"MR. ROBERTS"

HILARITY AHOY

Rumor has it that a certain U.S. Navy cargo ship participated in more fighting missions than any other vessel in World War II.

Well, rumor can keep it. Because if there's one thing The Reluctant didn't see, it's combat. Frustration? Plenty. Comedy? You bet. Romance? It was buoy, girl, buoy, girl, all the way.

Already a world -wide success as a

best - selling book, a long- running Broadway play, and a smash motion picture, "Mr. Roberts "stands every chance of becoming one of the biggest TV hits on NBC this season.

To the role of Mr. Roberts, the ship's laconic lieutenant, Roger Smith (of "77 Sunset Strip" fame) brings both experience and a solid TV following.

A highly comical supporting cast, plus skilled production from Warner Brothers, round out the reasons that make "Mr. Roberts" one of the hottest - looking properties for the coming Fall.

Full steam ahead!

"HANK"

THE UPROARIOUS DROP-IN

An unregistered but education -hungry youngster at Western State Univer- sity will soon become famous as the nation's funniest "drop -in."

"Hank," played by likable Dick Kallman, couldn't afford to finish high school. Now -as an unmatriculated (and undiscovered) undergraduate at Western State - he knows he can never get a diploma, but it's the learning he's after.

What the college's administration is after is the unmasking of this elusive "drop -in," a fellow who manages to attend classes under an ingenious and delightful assortment of aliases. Hank's pursuit of knowledge - and the registrar's pursuit of Hank - bid fair to make this hilarious new NBC comedy series a weekly must for matriculated and non -matriculated viewers.

There's never been a campus hero quite as funny as "Hank." This Fall, have the time of your life with Majors get $25 million for '65 rights ADVERTISERS EXPECTED TO PAY $85 MILLION FOR SPONSORSHIPS

The rights to major league baseball This is the year that baseball reaches There are also those teams that aren't climbed this year to $25,310,000, ac- the package plateau and ABC-TV will sold out, and exhibition broadcasts are cording to BROADCASTING'S annual sur- pay 18 teams $300,000 each for their just around the corner. In some cases vey of ball clubs, stations and advertis- participations on Saturday, whether they the stations and sponsors are having ers. appear once or 10 times during the 27- difficulty in unloading these open por- This figure includes the $5.4 million game schedule. The Yankees and Phil- tions. In other cases, the owner of the ABC-TV is paying to 18 clubs for par- adelphia Phillies are not in the package. rights is sitting pat, not visibly shaken. ticipation in Saturday afternoon games; But for all the attention given the In Washington the past two weeks the $550,000 the New York Yankees package move and the sale of the Yan- Senator Philip A. Hart (D- Mich.) has will get from CBS-TV for weekend par- kees to CBS Inc., perhaps the most im- been listening to baseball men and net- ticipations; and the $3,750,000 the base- portant news to baseball men, stations work officials tell him that the CBS pur- ball commissioner's office will receive and sponsors came from Houston, Phil- chase of the Yankees last summer will from the All-Star Game and World adelphia and Detroit. For in each of not affect any negotiations teams or Series on NBC -TV. This year's total is those cities, the big money is in local leagues could have with networks in almost $7 million more than the com- TV and radio operations. talks for rights (BROADCASTING, Feb. bined 1964 figures (BROADCASTING, Plight of the Braves And the suc- 22). The senator's subcommittee also Feb. 24, 1964). cess in these markets is even more has been taking a look at just what ra- For the right to sell beer, gasoline, marked when placed against the lack of dio-TV rights mean to a ball club and cigarettes, cigars and 500 other items success the Milwaukee -soon to be At- focusing more attention on the sub- to baseball addicts, sponsors will pay lanta- Braves are having in getting any- ject than ever (see page 56). about $85 milion in 1965. body to sponsor their games this year. That ABC-TV Package After fail-

Rights figures are BROADCASTING estimates. Asterisk following the 1964 figure What baseball gets denotes a revised estimate of rights. The figures do not include rights paid by from broadcasting ABC, CBS and NBC for nationally televised games. Originating stations for TV and radio are listed with number of stations in each network in parentheses.

National League

Team 1965 Rights 1964 Rights Television Radio Sponsors & Agencies

Hamm Brew (C -M) S5 TV; R. J. Reynolds (Esty) y TV; WON -TV WGN CHICAGO $550,000 $550,000 Dodge sDealeersse (BBDO), eachll TV; G rHeiillemBrew (M -E), Serta Mattress (Doner), Oak Park Federal (Connor Assoc.), Texaco (B &B), Rambler Dealers (Powell, Schoen - brod & Hall), all 1/6 radio; 1/6 radio open. WLWT(TV) WCKY Burger Brew (Midland) i4 radio; Tressler Oil (Joel Fried- CINCINNATI 550,000 550,000 (3) (60) West -Burkhart) % TV; Sun Oil (tEsty), 1/6 TV; V TV open.

KTRK-TV KPRC HOUSTON 1,770,000 1,600,000* Schlitz Brew Burnett). 100% radio -TV; 2/3 radio -TV is (12) (26) available. ItTTV(TV) KFI LOS ANGELES 1,000,000 1,000,000 TV; Security First (NaticBankb(Y&R), ChevroletsDealers (18) (Eisaman, Johns & Laws), each % radio -TV. MILWAUKEE 400,000* KWKW Milwaukee stations and sponsors undetermined. Sponsors for Atlanta: Pabst Brewing (K &E), Coca -Cola (M -E), each (ATLANTA) 150,000 1/3 radio -TV; 1/3 radio -TV open. Atlanta stations not set. wOR -TV WHN NEW YORK 1,000,000 1,000,0(10 Rheingold Beer (DDB) 57V %, Brown & Williamson (Bates) (6) (9) 30 %, Shell Oil (OB &M) 12 %%, all radio -TV.

WFIL -TV WFIL Atlantic PHILADELPHIA 1,300,000 650,000 Refining (Ayer), Ballantine (Y &R), each S5 radio - (4) ( 24) TV; % open. -TV PITTSBURGH 450,000 450,000 KDKA KDKA Pittsburgh Brew (KM &G), Atlantic Refining (Ayer), each (5) (27) ss radio -TV; ) open. Busch * KSD-TV Bavarian Beer (Gardner) iá TV, % radio; General ST. LOUIS 500,000 450,000* KMOX Finance (PKG), Texaco (B &B) each 1/6 radio; 1/6 radio (100) open;n; Shell Oil (OB &M), R. J. Reynolds (Esty), each %

KTVU(TV) KSFO SAN FRANCISCO 1,000,000 900,000* Hamm Brew (C -M), J. A. Folger (C -E), Std. Oil of Calif. (1 6) (BBDO), each 15 radio -TV.

N. 1.. TOTALS $8,270,000 $7,550,000

44 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 ing to get the networks to consider a contenders become established. At CBS-TV, where the Yankees' home Monday night baseball package, the Chris Schenkel will be one of six games will be the lone baseball attrac- major league TV committee, headed by announcers, but the other five have not tion on its Saturday and Sunday sports broadcaster John E. Fetzer, who owns yet been named. programs, the network has signed Si- the Detroit Tigers, succeeded in landing ABC -TV plans 10- minute pregame moniz Inc., Chicago and Falstaff Brew- the Major League Championship Base- shows followed by a five -minute game ing Co., St. Louis, both through Dan - ball package on ABC -TV. For its $5.4 introduction, the latter show a page cer- Fitzgerald -Sample, Chicago. How- million, the network gets to show 81 taken from football's successful TV ever, there is time open in the weekend games on 25 Saturdays and two holi- book. The postgame show will be an schedule for baseball, pro football ex- days. On each date there will be an "accordion" type, with length depend- hibitions, professional tennis, bowling east -midwest game, a western game and ing on length of the game. There are and other sports. a standby game. ABC said the games no sponsors for the 10- minute pregame Perhaps the most important facet of are now half sold to Texaco Inc., New or postgame shows and ABC -TV hopes the CBS-TV contract with the Yankees York, through Benton & Bowles, New to sell these independently of the is that this is its final year. Thus 1966 York, and the Mennen Co., Morris- package. However, the introductions becomes the time for baseball's most town, N. J., through Grey Advertising, will be part of the package. consistently powerful team to take a New York both nationally, and region- Production Planning A "creative" look at what it will be offered. If it ally to Stroh Brewing Co., Detroit, meeting was scheduled by ABC-1V last decides to join the other teams in the through Zimmer, Keller & Calvert, De- week to come up with new camera ABC -TV package, on which the net- troit; Lone Star Brewing Co., San An- ideas for covering the games. The network has an option for a second year, it tonio, Tex., through Glenn Advertising, work has made a study of ballparks to would get $325,000. However, it could Dallas, and Carling Brewing Co., Cleve- determine what techniques it can use. continue to decide to be a loner. land, through various agencies. Among definite plans are isolated cam- If the latter theory holds true and the The network says that during the eras for immediate replays and stop- team signs a contract with CBS, NBC or first part of the season it will carry a action, and slow- motion replays. On any other party, it could set back base- "representative" schedule with all teams the probable list: split -screen action, ball's dream of high -priced, prime -time being shown. Later it plans to show "creepiepeepie" cameras and shotgun games on network TV. maximum -interest games as the pennant microphones. At NBC -TV there is no concern

American League

Team 1965 Rights 1964 Rights Television Radii) Sponsors & Agencies National Brew (Doner) IS radio -TV; Esskay Meats (Van Sant, Dugdale) !y radio; Ctrl. Savings Bank (Doner). WJZ -TV WBAL Pepsi -Cola Bottlers ( Doner), Bayuk Cigar (Modern Mer- BALTIMORE $700,000 $700,000* (30) chandlsing), Harley Restaurants (direct), all 1/12 radio; Coca -Cola (M -E), R. J. Reynolds (Esty), General Cigar (Y &R), all 1/9 TV. 15 TV sold participating.

WHDH TV WHDH (Y &R), Refining (Ayer), Narragan- BOSTON 690,000 600,000 General Cigar Atlantic (7) (45) sett Brew (DCSS), all S radio -TV.

Hamm Brew (C -M) 15 TV; R. J. Reynolds (Esty) Vi TV; Phillips Petroleum (JWT) 1/6 TV; Allstate Insurance WCFL 900,000 900 QQQ WON -TV (Burnett), Dodge Dealers (ßßD0) each Vs TV. General Fl- CHICAGO (75) nance (PKG) IS radio; Anheuser -Busch (D'Arcy), Rambler Dealer (Powell, Schoenbrod & Hall), General Cigar (Y &R), each 1/6 radio; 1/6 radio open. Carling Brew (LF &S), R. J. Reynolds (Esty) each I.3 TV: WJW -TV WERE TV Duquesne Brew (Maitland) 1/3 radio; General CLEVELAND 700,000 700,000 1/3 open; (18) Mills ( Reevea), General Cigar (Y &R), Sun Oil (Esty), each 1/6 radio; 1/6 radio sold locally. WJBK -TV WJR Stroh Brew (Zimmer, Keller & Calvert), IS radio; Sun Oil DETROIT 1,300,000 6$0,000 (Esty), General Cigar (Y &R), each 1/6 radio: IS radio (7) (20) open. TV being sold in 20 blocks, sales unannounced.

IS Finance (PKG), KCMG -TV KCMG Hamm Brew (C -M), radio -TV; General KANSAS CITY 300,000 300,000 15 radio; I,i radio open; General Mills (Reeves) Procter (12) & Gamble (DFS) and local buyers on spot TV basis.

KTLA(TV) KMPC Std Oil of Calif. (BBDO), Anheuser -Busch (Gardner), each LOS ANGELES 850,000 825 QQQ I.á radio 4.,-TV: Great Western Savings (Eisaman, Johns & (19) Laws), radio; P. Lorillard (Lennen & Newell), Si TV. Hamm Brew (C -M), Twin City Federal (Pidgeon, Savage WTCN -TV WCCO each MINNESOTA 600,000 600,000 Gene alsM s) 1 9 radio; General Foods 2(OB &M), (11) (44) Western Oil (John Forney), Northern States Power (C -M), each 1/9 TV. - WPD{(TV) WCBS Ballantine (Y &R), R. J. Reynolds (Esty), each IS; Tide NEW YORK 1,200,000 1,200,000 (Grey) in New York of-TV. Refining (40) (Ayer) IS New York City, alltrad

National Brew (Doner) ?5 radio -TV; R. J. Reynolds (Esty) WTOP -TV WTOP General Mills (Reeves) 1/18 radio -TV; Tasty Baking WASHINGTON 300,000 300,000* IS TV; (7) (Aitkin Kynett) 1 /18 radio; remainder of radio -TV to local and participating sponsors.

A. L. TOTALS $7,540,000 $6,775,000:

MAJOR LEAGUE TOTALS $15,810,000 $14,325,000*

BROADCASTING, March 1, 1965 45 about selling out the $3.75 million All- this prize package, which includes cov- & Son, Atlantic's agency, apparently Star Game and World Series package, erage on four 50 -kw radio stations, is trying to find some one who will take which the network will be running this Schlitz is paying the club $5.3 million. the whole third, rather than split it in- year in the fourth year of a five -year At the moment it has 100% of the to participations. contract. Chrysler Corp., Detroit, sponsorship and it is seeking to relin- In Detroit, where Mr. Fetzer de- through Young & Rubicam, that city, quish two-thirds to other advertisers. cided to keep the television rights with- and Gillette Inc., through Maxon Inc., But takers for a package this expensive in the organization after he sold the both New York, will be back to take are not easy to find. radio rights to WJR for $300,000 a year, half of each game. The same situation prevails in Phila- the approach is just the opposite. He Hops in Houston The Schlitz Brew- delphia where Atlantic Refining wanted wants participations, the more the mer- ing Co., Milwaukee moved into the to make sure it would keep the Phillies rier. For participations will bring in Southwest this year in a big way. In as its exclusive property. It paid out more money than bulk buyers will. So order to sell more beer in a compara- $3.9 million for a three -year contract far Pabst Brewing, Milwaukee, through tively virgin territory for the brewery, and has sold one -third of the sponsor- Kenyon & Eckhardt, has signed for it bought the rights to the renamed ship to Ballantine. But the remaining three of the 20 "blocks" available in Houston Astros for three years. To get third hasn't been sold and N. W. Ayer each of the 40 TV games. This new

68 national and regional sponsors buy major league baseball

In 1965, 68 national or large re- Carnation Co. (Wasey) *Dodgers. Twins. gional sponsors are already com- Chevrolet Dealers of Southern Oak Park Federal (Connor -Sager) mitted to sponsor baseball, either Calif. (Eisaman, Johns & Laws) Cubs. buying a part of the game broadcasts Dodgers. Ohio Bell (Marschalk) *Indians. or pregame or postgame programs. Chrysler Corp. (Y &R) All -Star, Pabst Brewing (K &E) *Dodgers, Many of these advertisers have pur- World Series. Tigers. chased several teams' games. Coca -Cola (M -E) * Astros, Orioles, Pepsi -Cola Bottlers (Doner) Ori- Among the notable sponsors miss- Braves. oles. ing from this year's compilation is Dodge Dealers (BBDO) Cubs, Phillips Petroleum (JWT) White the American Tobacco Co., which White Sox. Sox, Cubs. last year had been on with the Duncan Foods (M -E) *Astros. Pittsburgh Brewing (KM &G) Pi- Cardinals and Tigers, but only be- Duquesne Brewing (Maitland) In- rates. cause it couldn't get out of those dians. Procter & Gamble (DFS) Ath- commitments before the 1964 season Esskay Meats (Van Sant, Dugdale) letics. began. Orioles. Pure Oil (Burnett) Twins. At the top of this year's sponsor Falstaff Brewing (DFS) CBS Rambler Dealers (Various) Cubs, list is R. J. Reynolds, which has games. White Sox. parts of the White Sox, Orioles, In- Ford Dealers (JWT) *Twins. R. J. Reynolds (Esty) White Sox, dians, Senators, Yankees, Cardinals General Cigar (Y &R) *Tigers, Orioles, Cardinals, Indians, Yankees, and Cubs. Theo Hamm Brewing Co. Dodgers, Orioles, Red Sox, Indians, Senators, Cubs. leads the beer sponsors with the White Sox. Rheingold Beer (DDB) Mets. Cubs, Giants, White Sox, Twins and General Finance (PKG) White Schlitz Brewing (Burnett) Astros. Athletics. Sox, Cardinals, Athletics. Security First Nat'l Bank (Y &R) The sponsor picture is not com- General Foods (OB &M) Twins. Dodgers. plete and probably won't be until General Mills (Reeves) Twins, Serta Mattress (Doner) Cubs. it's almost time for the first game. Senators, Indians, Athletics *Orioles. Shell Oil (OB &M) Mets, Cardinals. For example, the status of the Mil- Gillette (Maxon) All -Star, World Simoniz (DFS) CBS games. waukee Braves sponsorship is still Series. Std. Oil Calif. (BBDO) Angels, to be resolved. Hamm Brewing (C -M) Cubs, Giants, Following is a list of some of the Giants, White Sox, Twins, Athletics. Stewart- Warner (MacFarland, Av- larger baseball sponsors, as reported G. Heileman Brewing (M -E) Cubs. eyard) *Mets. to BROADCASTING. (Asterisk denotes Household Finance (NH&S) *Ori- Stroh Brewing (Zimmer, Keller & pre or postgame sponsors): oles, *Cubs, *White Sox, Tigers, Calvert) Tigers, ABC games. Allstate Insurance (Burnett) Cubs, Senators. Sun Oil (Esty) Indians, Tigers, White Sox. Hudepohl Brewing (Stockton, Reds. Anheuser -Busch (D'Arcy) White West & Burkhart) Reds. Tasty Baking (Aitken-Kynett) Sox, (Gardner) Cardinals, Angels, King Korn Stamps (Direct) *Mets. Senators. Braves. Liberty Mutual (BBDO) *Red Texaco (B &B) Indians, Cubs, Armour & Co. (Y &R) *Giants. Sox. Cardinals, ABC games. Atlantic Refining (Ayer) Phillies, Lincoln -Mercury (K &E) Cardinals. Tidewater Oil (Grey) Yankees. Pirates, Red Sox, Yankees. Lone Star Brewing (Glenn) ABC Tressler Oil (Friedman) Reds. Avis (DDB) *Pirates. games. Union Oil of Calif. (Smock, Deb - Ballantine (Y &R) Phillies,Yankees. P. Lorillard (L&N) Angels. nam & Waddell) Dodgers. Bayuk Cigars (Modern Merchan- Mennen Co. (Grey) ABC games. United Air Lines (Ayer) *Cubs, dising) Orioles. Narragansett Brewing (DCSS) Red *White Sox. Brown & Williamson (Bates) Mets. Sox. U. S. Steel (BBDO) Cardinals, Burger Brewing (Midland) Reds. National Brewing (Doner) Orioles, *Yankees. Carling Brewing (LF &S) Indians, Senators. Volvo (Carl Ally) *Yankees. ABC games. Northern States Power (C -M) Western Oil (Forney) Twins.

46 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 Wherever you find great sport, you'll find Chrysler Corporation

Baseball's annual All -Star Game. World Series. NCAA foot- But there's another reason: we think sports help make ball. And AFL pro games. The Rose Bowl Game. Chrysler Americans the kind of people we are -and Chrysler Corpo- Corporation brings you the widest possible radio and /or ration the kind of company it is. Vigorous. Competitive. On TV coverage of America's great sports events. the move. We do it, of course, to reach the right people -the action - So we try to cover as many sports events for you as minded men and women of America -with the latest news possible. What it boils down to is, if you like sports, we're about Chrysler Corporation's 1965 cars. Plymouth. Dodge. your kind of people. Chrysler. And Imperial. And, our '65's are your kind of cars.

PLYMOUTH DODGE CHRYSLER IMPERIAL 4/ CHRYSLER ,-, CORPORATION

47 BROADCASTING, March 1, 1965 selling approach, Mr. Fetzer feels, Los Angeles Angels KMPC Los An- could bring the Tigers from $1.3 -$1.4 geles will cover the Angels' 182- games, million in rights this year, about 100% GE clock awakens N.Y. including 20 exhibitions, and feed an increase from 1964. 18- station network in California, Ne- The situation in Milwaukee couldn't In what was described as an vada and Arizona. Pregame and post- be any worse for selling the games. unusual purchase of radio on game shows are fed to the network for The Braves are a lame duck team. WQXR New York, the General local sale. KTLA(TV) Los Angeles will Schlitz had them last year but doesn't Electric Co. has signed to spon- broadcast 30 games; 20 regular season want them this year. The rights, which sor a 26- minute segment of and 10 preseason. The exhibition games went for $525,000 in 1963, dropped news, music, weather, traffic and will be colorcasts. Buddy Blatner and to $400,000 last year and the way time checks on the station each Don Wells will handle the play -by -play things look now, the figure could go morning for 52 weeks, starting and color on radio and TV. for a bargain -basement price of $200,- today (March 1). The spon- Minnesota Twins WTCN -Tv Minnea- 000- $250,000. sorship of General Electric Time polis-St. Paul will feed 50 games, 46 of For Future Fans However, the marks the first time that an indi- them on the road, to a regional net- Braves will have radio -TV outlets in vidual sponsor will be identified work of 11 stations and 13 CATV sys- Atlanta this year, although the broad- completely with a single service tems. Wcco Minneapolis has increased casts will be highly limited. Two-thirds program on WQXR, a station the radio network from 30 to 44 sta- of the Atlanta games are sold off but spokesman said. The contract, tions and will feed them the regular the stations aren't picked nor are the placed through BBDO New York, 162 -game schedule, plus preseason announcers. The Braves want some- indicates that commercials will games beginning March 13. Ray Scott, one on the air to "talk" Atlanta and be devoted primarily to corporate Herb Carneal and Halsey Hall will do a good bet at this time is Mel Allen, the advertising. play -by -play and color on radio-TV. former voice of the Yankees. In 1965, Sports Network Inc., New New York Yankees WCBS New York games to a 40- York, will do about 300 TV game will feed regular season will carry 29 feeds, working for 18 station radio network and teams. SNI does and Vince Lloyd. not do pickups for the Dodgers or preseason games. WPnc(rv) New York 130 including four Giants. These 300 games are a con- Cleveland Indians WERE Cleveland will carry games, 50 mostly siderable cutback from the 450 they will originate Indians' games to an 18- exhibitions. About games, weekend dates, will go on an eight - reportedly covered in 1964 and part of station network beginning March 13 in this reduction is attributable to the for preseason contests, and April 12 station TV lineup New York, Con- ABC -TV package. for the regular season. The network necticut and Pennsylvania. Pregame and postgame 15- minute shows are also SNI will also do 1,215 feed also includes pregame and post- radio broad- set on wPtx. Red Barber, Joe Garagiola, casts for 19 teams, the White game shows which are sold as a package Sox being Phil Rizzuto and Jerry Coleman will the exception. For the on WERE and co -op on the network. Yankees, Cardi- handle the radio-TV broadcasts. nals, Astros and Tigers, SNI will do Jimmy Dudley and Bob Neal will broad- both home and road games. cast the games. WJw -Tv Cleveland will Washington Senators WTOP -AM -TV carry 46 games this season, 20 at home, Washington has the rights in the second AMERICAN LEAGUE and has no network plans. Harry Jones year of a three -year contract. WTOP and Herb Score will announce. will carry the 162 -game schedule and Baltimore Orioles There will be 47 Detroit Tigers WJR Detroit has ex- some exhibition games for a 7 -8 station stations on the Orioles radio network clusive radio rights to the Tigers in the radio network. Pregame shows are also and WBAL Baltimore will originate the first year of a three -year contract. In scheduled. WroP -'ry will carry 35 162 -game schedule. wJZ-Tv Baltimore the past WJR carried only night games games, 24 of them on the road. Dan will televise 52 games but home and with the day games on wwJ. The WJR Daniels and John MacLean will an- away breakdown is not set. Pregame network will have nounce. and postgame programs are scheduled at least 20 stations. Ernie Harwell and Gene Osborn will for WEAL and wsz -rv. Chuck Thomp- NATIONAL LEAGUE handle the -TV son and Frank Messer will handle the announcing. WJBK De- radio -TV broadcasts. troit will originate and be the local out- Chicago Cubs WGN -AM -TV Chicago let for the 40 televised games. The will originate the Cubs' games and Boston Red Sox WHDH Boston will Tigers will have A and B networks. The there is no radio or TV network set. feed a 45- station radio network all reg- A network is being sold as a group and WON will broadcast four preseason ular and some preseason games. WHDH- includes six Michigan TV stations: games and the regular schedule with TV Boston will feed about 55 games to WJBK -TV, WJRT Flint, WKZO -TV Kala- Jack Quinlan and Lou Boudreau an- a seven-station network in Maine, mazoo, WJIM -TV Lansing, WWTV Cadil- nouncing. WGN -TV will telecast the 81 Rhode Island, Connecticut and New lac and wwuP -Tv Sault Ste. Marie. The home games in color and five road Hampshire. Three of these stations will B network now includes WSPD-TV To- games in black and white. Jack Brick - carry pregame and postgame shows on ledo, Ohio, and WKJG -TV Fort Wayne, house and Vince Lloyd will do the weekends. Curt Gowdy, Mel Parnell Ind. The B network stations are selling broadcasts. and Ned Martin will do radio -TV cov- the games on their own. Ray Lane and erage. George Kell announce for TV. Cincinnati Reds About 60 stations, 10 less than in 1964, will take the WCKY Chicago White Sox WCFL Chicago Kansas City Athletics KCMO -AM -TV Cincinnati feed of the Reds' schedule will originate the White Sox games for Kansas City, Mo., is in the final year including preseason games. Waite Hoyt a 75- station radio network in a dozen of a two -year contract. KcMO will origi- and Claude Sullivan will broadcast the states. Bob Elson and Milo Hamilton nate 187 games, including 25 preseason games. WLwT(Tv) Cincinnati will will announce, beginning with the ex- exhibitions, for a 12 -14 station network. originate 42 games to the three other hibition schedule on March 13. WGN- KCMO -TV will cover 40 games, 35 on Crosley TV stations: WLWD Dayton, TV Chicago will telecast 65 games, of the road. Monte Moore and Red Rush WLwc Columbus, both Ohio, and WLWT which 52 will be home games aired in will do the play-by -play and color for Indianapolis. The 12 televised home color. Announcers are Jack Brickhouse radio and TV. games will be in color and road games,

48 (BROADCAST ADVERTISING) BROADCASTING, March 1. 1965 where facilities are available, will be will feed the regular schedule and 15 road games; 13 Sunday day games and in color. Ed Kennedy and Frank Mc- exhibition games to a 27- station radio 12 night contests. A regional TV net- Cormick will do play -by -play and color. network in Pennsylvania, Ohio and West work may be set up for the Sunday Houston Astros KPRC and KTRK-TV, Virginia. Other stations may be added. games. Harry Caray and Jack Buck will both Houston, will be local outlets for Pregame and postgame shows on radio cover the games on radio and television the radio and television networks, which are sponsored locally. Kutch -Tv will and Jerry Gross will also be on TV. are set up by the Astros Baseball Net- feed 34 regular games to a five -station network. Bob Prince, Jim Woods and San Francisco Giants Ksro San work. There will be 26 stations on the will again originate radio Don Hoak will handle radio and TV. Francisco radio network carrying all the preseason coverage of the regular schedule plus and regular league games. There will St. Louis Cardinals About 100 radio 10 preseason games to a 16- station net- be 12 TV stations covering Texas, stations will be on the KMOx St. Louis work in California and Nevada. KTVu Louisiana, New Mexico, Arkansas and network. Preseason games begin March (Tv) Oakland -San Francisco will show Oklahoma, that will show 14 weekend 13 and the regular season on April 12. only the nine games played with the road games. Pregame and postgame Pregame and postgame shows will be Dodgers in Los Angeles, plus two pre- shows on radio and TV are sold on the fed to the network for local sponsor- season games. Russ Hodges and Lon network. Gene Elston and Loel Passe ship. KSD-TV St. Louis will carry 25 Simmons will handle radio and TV. will do the radio -TV broadcasts. Los Angeles Dodgers The 192 -game schedule, including 30 exhibitions, will be fed by KFI Los Angeles to an 18 -station radio network in California, Ari- zona and Nevada. KTTv(Tv) Los An- geles will carry nine games with the Giants in San Francisco and one exhibition game from Florida. Vin Scully and LEO DUROCHER Jerry Doggett will do the radio and TV broadcasts. Kwxw Pasadena -Los An- geles will broadcast the Dodger schedule in Spanish with Fats Garcia and Colorful Controversial Jaime Jarrin announcing. ... Milwaukee (Atlanta) Braves There is Warm Witty trouble selling the Braves' radio and ... TV rights in Milwaukee this year, since the team is Atlanta -bound in 1966. In 1964, WEMP Milwaukee fed a 64 -sta- NOW AVAILABLE ON A DAILY FIVE MINUTE RADIO SHOW tion radio network and WTMJ -TV Mil- waukee fed a five -station hookup. How- ever, in Atlanta in 1965, there will be 18 TV games, plus a few exhibitions, LEO PULLS NO PUNCHES and 55 games on radio fed to Atlanta only. The stations and announcers are In Telling of His 40 Years in Baseball ... not set. In addition the Atlanta radio outlet will carry all 70 home games of -the Southern League Atlanta Crackers, From Babe Ruth to the Gas House Gang to Happy which the Braves now own. New York Mets WHx New York will Chandler to Branch Rickey and Walter Alston carry 190 games, including 28 preseason, and will feed a nine-station radio LEO HAS LIVED ALL THESE STORIES - network in New York and Connecticut. .WOR-TV New York, feeding six stations, will show 129 games plus three ex- LET YOUR LISTENERS RELIVE THEM WITH HIM . hibitions. All home games and about 15 -20 road games will be shown in How he "stole" Eddie Stanky away from Lou Perini color. Pregame and postgame shows are scheduled on wOR -Tv. Lindsay Nel- Why Leo won't drive through Arkansas son, Ralph Kiner and Bob Murphy will handle the radio -TV broadcasts. The day Leo almost quit baseball Philadelphia Phillies WM. Philadel- phia will feed a 23-station radio network 182 games, including 20 exhibi- EXCLUSIVE IN YOUR MARKET .. . tions. Welt-Tv Philadelphia will feed about 66 games plus two exhibitions to For rates and further information contact: :a four -station network. The TV schedule will include day and night road SIGHT & SOUND LIBRARY games, but only day games at home. A half -hour pregame show is set for wFIL- World Wide Radio Syndicators Tv. Byrum Saam, Richie Ashburn and 2725 W. Howard St., Chicago, Ill. 60645 :Bill Campbell will broadcast the games on radio and TV. Phone: Area 312 -RO 4 -8070 (Call Collect/ Pittsburgh Pirates KDlce Pittsburgh

.BROADCASTING, March 1, 1965 49 announcements in the primary and gen- Politicians' bill: eral election campaigns of 1964." A Sharp upturn full report will be submitted in May. The Scott Bill Senator Scott's bill $35 million would change Section 315 in several in TV billings ways. Stations offering their facilities to be FCC report shows network used by a candidate in paid time would First week in February be required to make equal time avail- campaign revenue up 25 %; able on the same basis for any other much better than January, candidates in his race. Scott would amend Sec. 315 It would establish special rules for BAR estimates indicate major candidates and defines them as candidates for President or Vice Presi- The FCC reported last week that dent, the U. S. House and Senate, dele- A sharp upturn in television business political broadcasting revenues soared to gate or resident commissioner in Con- was reflected last week in estimates about $35 million in 1964 and that net- gress, governor of a state or common- compiled by Broadcast Advertisers Re- work charges were "almost 25% higher wealth and nominees of political parties ports on national spot, regional and lo- than the amount reported in 1960." "whose candidate for such office in the cal expenditures for the week ended In its report of 1960 spending, the Feb. 5. FCC said total political broadcasting The estimates, covering nonnetwork costs were $14,195,278 among all polit- business on 45 stations in 14 markets, ical parties. support earlier accounts of accelerating The new data were described as "pre- national spot sales after somewhat slug- liminary and partial" by FCC Chairman gish but modestly gaining business in E. William Henry in a presentation be- January (BROADCASTING, Feb. 22). fore the Senate Communications Sub- January business is historically slug- committee last Thursday (Feb. 25). gish and normally followed by an up- Senator Hugh Scott (R -Pa.), rank- turn in February and March. In the 14 ing Republican member of the panel, markets for which BAR had February left the proceeding to introduce a bill, estimates last week, all showed sales up S 1287, that would give major political from the estimates for a January week, candidates preferred broadcast rates and in many cases the gains were sub- and also restrict Section 315's equal - stantial. time provisions to major candidates in The estimates are based on one week cases where free time is involved. of monitoring by BAR in each market. Complete repeal of Section 315 "may After monitoring determines the num- be the ultimate answer, but I suggest an ber and length of commercial messages approach which I believe to be prefer- on the air, BAR computers apply dis- able," the senator said. Acknowledging counted-rate data as gathered over a some of Chairman Henry's arguments six -month test period and verified or that retention of the section is "the only adjusted in a continuing series of checks real guarantee of equality of treatment and double-checks with cooperating where equality is called for," Senator Senator Scott agencies. Scott said he had incorporated some of The monitoring and estimating are Mr. Henry's suggestions into his bill preceding election" was supported by done at the rate of from 14 or 15 to 20 and said he "urges adoption of some no less than 10% of the total votes cast markets a week. Thus in the course of mechanism for reducing the cost of po- for such office. a month they cover the nation's top litical broadcast time." "If any licensee shall permit any ma- 75 markets. jor candidate to use a broadcasting sta- These estimates will appear weekly A day earlier, Representative F. tion without charge, it shall afford equal in BROADCASTING. Bradford Morse (R- Mass.) introduced opportunity in the use of such station HR 5415 to require that "persons de- to all other major candidates for the In the list below, the numeral in pa- famed during broadcasts by political same office." rentheses immediately following the mar- candidates" be given an opportunity to Apparently, stations could offer free ket name indicates the number of sta- reply. It states a person would be en- time to any nonmajor candidate with- tions monitored. The first dollar figure titled to a broadcast reply to a candidate out incurring an obligation to make a is BAR's estimate for all nonnetwork by whom he has been held up to ridi- similar offer to his opponents. But if business on the air in that market dur- cule, been referred to unfavorably by the station sold time to such a candi- ing the week indicated. The dollar fig- name or has otherwise readily been date, it would be obligated to sell equal ure in parentheses is BAR's estimate of identified. The defamed person could time to his opponents. nonnetwork business in that market dur- have five minutes to reply or as much The bill provides further that charges ing one week (but not necessarily the time as the candidate. to major candidates "shall not exceed comparable week) of January. Chairman Henry's preliminary report two -thirds of the charges made for Week ended Feb. 5: on 1964 political broadcasting expendi- comparable use of such stations for such Atlanta (3)- $163,659 ($122,339); tures on stations and networks was ob- purposes." Flint -Bay City, Mich. (2)- $84,344 tained from an FCC survey that still Other bills introduced in the Senate ($80,386); Fresno, Calif. (4)- $78,240 is being processed. Early analysis indi- this year would repeal Section 315 al- ($70,724); Grand Rapids -Kalamazoo, cates, he said, "that approximately $35 together. They are S 673 of Senator A. Mich. (3)-$186,518 ($169,068); Lan- million was received by networks and Willis Robertson (D -Va.) and S 1010 sing- Jackson, Mich. (2) - $54,863 stations for political broadcasts and of Senator Vance Hartke (D- Ind.). ($48,247); Memphis (3)- $109,472

50 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 ($98,716); Milwaukee (4)-$225,262 in newspapers for the insurance firm's Millers Falls Co., Greenfield, Mass., ($199,081); New York (6)-$2,273,- "Golden 65" health and accident plan through Remington Advertising, Spring- 753 ($2,004,433); Peoria, Ill. (3)- for the elderly. Agency: MacManus, field, Mass., has renewed its split- sched- $48,783 ($42,257); Pittsburgh (3)- John & Adams, Chicago. ule participations in Worldwide Sports, beginning May 3. $481,250 ($350,922); Providence, R. Newly- signed advertisers participating I. (3)- $147,261 ($103,037); Shreve- in CBS Radio's Worldwide Sports with Advertisers buying new participations port, La. (3)- $67,003 ($61,322); Sy- Frank Gifford (Mon.-Fri., 7:15 -7:30 in NBC -TV programs announced last ($158,- racuse, N. Y. (3)- $159,435 p.m. EST) are: B. F. Goodrich Co., week included Revlon Inc., through 042) ; Tulsa, Okla. (3) -$89,595 ($75,- Akron, Ohio, through BBDO, New Grey Advertising, both New York, in 117). York, for 26 weeks beginning Feb. 22; The Rogues, The Alfred Hitchcock E. I. du Pont de Nemours & Co., Hour, Hullabaloo, Wednesday Night at Business briefly ... Wilmington, Del., also through BBDO, the Movies and Dr. Kildare; Green in a split -schedule beginning April 5; Giant Co., LeSueur, Minn., through Leo The National Biscuit Co., through The Hartford Insurance Group, Hart- Burnett Inc., Chicago, in The Man & both New York, Kenyon Eckhardt, ford, Conn., through McCann -Mar- from U.N.C.L.E., Andy Williams Show/ extends its current spot and network schalk, New York, for 26 weeks be- Jonathan Winters Specials, Alfred TV tie-in campaign with Walt Disney's ginning May 3, and WTS Pharmacraft Hitchcock, The Virginian, Daniel Boone "Mary Poppins" motion picture for Inc., Rochester, N. Y., for 15 weeks and The Jack Paar Program; Eastman seven weeks, beginning today (March beginning June 1. In addition, The Kodak Co., Rochester, N. Y., through 1). Campaign, which promotes Mary Poppins toys currently found in Nabisco breakfast cereal packages, is to use spots in 55 major markets as well as CBS - TV's Sky King (Saturdays, 12 -12:30 p.m. EST). The soft sell works in Austin

Autolite Division of Ford Motor Co., Insurance agent Donald B. Rey- amount of his advertising to the Wixom, Mich., through BBDO, and the nolds sold the LBJ Co. (now Texas amount of his business done with Institute of Life Insurance, through J. Broadcasting Corp.) a $100,000 in- the station." Walter Thompson, both New York, will surance policy on the life of then Word of this was relayed to Mr. sponsor ABC -TV's Grand Award of Senator Lyndon B. Johnson in 1957 Reynolds, probably through Robert Sports special on March 10 (9:30 -11 only after Mr. Reynolds agreed to G. (Bobby) Baker, then secretary p.m. EST). buy time on the firm's KTBC -TV of the Senate majority (when Mr. Austin, Tex. Johnson was majority leader), Mr. Campana Corp. (division of Purex The details of a transaction first Jenkins recalled. Mr. Reynolds then Corp.), through Foote, Cone & Belding, described by Mr. Reynolds in Senate said he "wished very much to sell Los Angeles, has bought two commer- hearings on the Bobby Baker case the policies and would also like to cials a week for 39 weeks in Don Mc- have been confirmed by Walter W. purchase advertising time in the Neill's Breakfast Club on the ABC Jenkins, aide to Mr. Johnson for event he sold them," Mr. Jenkins Radio, starting March 29. Campana's many years and a former officer of told the committee. line of Cuticura products will be adver- the broadcasting company owned by Because of various features of the tised. ABC put the time buy at $100,- the Johnson family. Mr. Jenkins policy that Mr. Reynolds pro- 000. denied, however, that he applied any posed "as well as Reynold's offer to "pressure" to Mr. Reynolds. meet the competition by purchasing Alberto -Culver Co., Melrose Park, Ill., Mr. Jenkins's version of the cir- plans major national campaign starting advertising, it was decided to accept cumstances surrounding the contro- the in April and including both spot and Reynolds' offer," said Mr. versial insurance purchase (Mr. Rey- Jenkins. network TV to introduce New Dawn nolds said he had been pressured) holding hair spray. Product features a was made public last Tuesday (Feb. Of Mr. Reynold's timebuying Mr. Jenkins said: "Certainly I did special hair brightener and color ampli- 23) by the Senate Rules and Ad- not fier. Agency is J. Walter Thompson ministration Committee, which for 'pressure' him to do so." But Mr. did Co., Chicago. more than a year has been exam- Jenkins added: "I know Mr. Reynolds planned to purchase ining outside business interests of ad- Case -Swayne Co., packer of citrus fruits, vertising time, present and former Senate employes. and I have never as- juices, vegetables and other food prod- serted to the Mr. Jenkins, a former White contrary." ucts, is launching a TV campaign in House aide, was permitted to Mr. Reynolds, whose business is Southern California starting this week submit written answers to written commit- in the Washington area, had told and running through 1965. Bergen & tee questions after his doctor said the committee that Mr. Jenkins Lee, Los Angeles, is placing the 60- his appearance at a formal hearing "persuaded" him to buy the TV ad- spots on KHJ -TV and KNBC second color would jeopardize his health. vertising in Austin. Mr. Reynolds (Tv) Los Angeles, xoco-TV San Diego, While the insurance deal was be- bought $1,208 in time on KTBC -TV. and KERO-TV Bakersfield, Calif. ing considered, Mr. Jenkins stated, He arranged for a neighbor in the housewares field to use the time in Mills, to intro- "I received word from the LBJ Co. General Minneapolis, his stead, Mr. Reynolds testified. duce a new children's product, "Wack- it would not be necessary to pursue ies," a puffed oat cereal with banana the matter further [with Mr. Rey- During this period, Mr. Jenkins flavored marshmallow bits, plans heavy nolds] because a local agent in Austin said, he was a stockholder in the use of children's TV programs on spot had become interested in selling the LBJ Co. (slightly more than 31 %), basis plus newspaper schedule. Agency: policies and that he not only had a member of the board of directors Dancer- Fitzgerald -Sample, New York. been an advertiser on the radio and and treasurer of the company. television stations for many years, The Johnson family's broadcast Continental Casualty Co., Chicago, but also had always related the stock has been placed in trust. plans local radio spot to support its national campaign on network TV and

BROADCASTING, March 1, 1965 51 J. Walter Thompson, New York, in tensive audience available to advertisers Alfred Hitchcock, Mr. Novak, The through announcements scheduled on Rogues, and Man from U.N.C.L.E., Successful test stations carrying network programing. and the Procter & Gamble Co., Cin- Specific examples of how an adver- cinnati, through Compton Advertising, A six -week saturation test of tiser can build an unduplicated audi- New York, in Karen, Man from television in Indianapolis and Fort ence with the use of scatter plans U.N.C.L.E., Alfred Hitchcock, Mr. Wayne, Ind., proved to the Haag (prime 20- second spots) over a period Novak, Daniel Boone, International Drug Co., Indianapolis, that TV from one to four weeks are compared Showtime and Hullabaloo. can be both effective and efficient. with one -minute announcements used Through its agency, Caldwell, in the same market but in fringe time. Mail Pouch Tobacco Co., Wheeling, Larkin & Sidener-Van Riper Inc., Noted a CTSNS spokesman: the cost W. Va., (for its Kentucky Club Tobac- Indianapolis, Haag recently con- per thousand has been on the way down co), through Warwick & Legler, New cluded a test campaign centering for "prime 2O's" as compared to "fringe York, has renewed for 39 weeks its around the theme that Haag 6O's" (one- minute announcements). sponsorship of ABC Radio's Howard stocks approximately 25,000 dif- Cossell weekday and weekend sports ferent items. Three 20- second commentaries. commercials, produced by The Oldsmobile Division of General Motors Film- Makers, Chicago, stressed Matteil plans bigger Corp. has signed with NBC -TV for this theme. sponsorship of an hour color special, An advertiser reaction test com- use of TV advertising Round of Champions, to be aired live missioned at the conclusion of the campaign showed that 30 persons on National Golf Day, May 31, at Mattel! Inc., Hawthorne, Calif., toy - 5 p.m., from Laurel Valley Golf Club, per 100 homes were able to recall a specific portion of the TV ad- maker, has budgeted $12 million for Ligonier, Pa. The contest will feature advertising during 1965. Mattel claims top golf stars. The show is packaged vertising campaign, compared with the more usual figure of 12 per this is a record both for it and for the by Walter Schwimmer Inc., Chicago. toy industry. Television continues to be Agency: D. P. Brother & Co., Detroit. 100 homes, according to a spokesman for the agency. In addition, the major Mattel medium. The com- Illinois State Medical Society is spend- the cost per 1,000 home impres- pany will co- sponsor children's shows on ing $250,000 through E. H. Russell, sion approximated 86 cents, less all three TV networks on a "wall -to- wall" basis, McCloskey & Co., Chicago, for a cam- than half of the "going rate" for Saturday mornings between paign on selected TV stations, 27 radio advertisers. Haag intends to re- 10 a.m. and 1 p.m., 52 weeks, for the stations and in some 100 newspapers sume its TV effort at a future third consecutive year. in the state to fight Medicare and win date. Mattel will also increase its use of support for an alternative plan called local TV programs in the top 100 mar- "Eldercare." Eldercare is a proposal of kets in the afternoon children's program the American Medical Association. period, 4:30 -6:30 p.m., six days a week, also year- round. The toy firm will add participating sponsorship of family type Prime -time spots called shows on the TV networks in the 7:30- Regimen case continues 8:30 p.m. period nightly during the pre - versatile, effective Christmas season. after mistrial actions Many of these commercials will be The appeal and audience delivery of made and shown in color. Color ads The federal government's attempt to spot television in prime time- repre- in magazines and newspaper comic sec- convict the Kastor, Hilton, Chesley, senting an estimated $253.8 million in tions will augment the TV campaign. Clifford & Atherton agency of intent to gross billing in 1963 -are documented Four nationwide promotions linking in- defraud the public in advertising it pre- in a new presentation of CBS Television store product promotions to the TV pared for Regimen diet pills was under- Stations National Sales. and print advertising are also part of way again last week in district court in The presentation, "Build a Better the overall advertising program planned New York after a mistrial necessitated Reach and Frequency House," defines by Carson /Roberts, Los Angeles, Mat- selection of a new jury. prime time (7:30 -11 p.m., Sunday tel's agency. District Court Judge John Bartels through Saturday), explains its appeal granted a mistrial motion by the de- to "everybody," its "big audience" de- fendants after Assistant U. S. Attorney livery, extent of advertising coverage, Martin Pollner cited criticism and con- the more precise audience delivery and SG sells Cellomatic demnation of the product (Regimen) the speed with which a prime spot TV schedule will work for an advertiser. by a congressional committee between Sam Sugarman, formerly TV pro- 1957 and the 196O's. Along with the flip -card presentation ducer at Screen Gems; Doug Abrams, Judge Bartels accepted the defend- CTSNS is showing 10- second and 20- New York businessman, and Joseph ants' contention that the statement was second filmed commercials emphasizing Naas, formerly general sales manager "prejudicial" and no part of the case in the quantity and variety of sales points at Screen Gems' Cellomatic division, question. A week earlier Kastor, Hil- which an advertiser can make. CTSNS have purchased Cellomatic from Screen ton had been fined $3,500 in Manhat- represents CBS's owned TV stations. Gems and will continue operating at tan criminal court after being convicted The presentation points out that on 1546 Broadway, New York as Cello- of disseminating fraudulant advertising a weekly basis prime -time TV repre- matic Productions Corp. Mr. Sugarman for Regimen (BROADCASTING, Feb. 22). sents, in the number of hours, 18% of is president, Mr. Abrams, secretary- In the New York case proof of "intent the total program schedule, 41% of treasurer, and Mr. Naas, vice president to defraud" was not necessary for con- total viewing and 60% of total viewing of the audio visual and TV service viction as it is in the federal proceed- by the "light viewer." organization which produces TV film ing. The documentation stresses the ex- commercials. Phone: PLaza 7 -7895.

52 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 WKZO -TV MARKET BUT... You'll Strike It Rich On WKZO -TV COVERAGE AREA NCS '61 in Greater Western Michigan! A schedule on WKZO -TV is no fool's gold; we're the most -watched Michigan station outside Detroit. Assay this "dust" from NSI (Nov., '64) : 9 a.m. to midnight, Sunday through Saturday, WKZO -TV is 8% richer in viewers than station "B." Along that same vein, WKZO -TV unearths 6% more homes than station "B" from 6:30 p.m. to midnight. If you want the mother lode, our weekday mornings (9 a.m. -noon) average 40% more viewers than station "B " -13% more than "B" and "C" combined. Let your Avery-Knodel man show you how a WKZO -TV schedule can pan out for you! And if you want all the rest of upstate Michigan worth having, add WWTV /WWUP -TV, Cadillac -Sault Ste. Marie, Rating projections are estimate, only, subject to any detects to your WKZO -TV schedule. ana limitations of source material and methods, and may or may not be accurate mea,urementr of true audience,. *The 7,560 -os. Holtermann Nugget was taken in Australia in 1872.

,Fhe efjet Adifyn4 RADIO WKZO KALAMAZOO-BATTLE CREEK WJEF GRAND RAPIDS MEW GRAND RAPIDS -KALAMAZOO WWTV-FM CADILLAC WKZO -TV 100,000 WATTS CHANNEL 3 1000' TOWER TELEVISION Studios in Both Kalamazoo and Grand Rapids WKZO -TV GRAND RAPIDS -KALAMAZOO WWTV/CADILLAC- TRAVERSE CITY For Greater Western Michigan WWUP -TV SAULT STE. MARIE KOLN -TV LINCOLN, NEBRASKA Avery- Knodel, Inc., Exclusive National Representatives /KGIN-TV GRAND ISLAND, NEB.

BROADCASTING, March 1, 1965 53 code. U.S. Steel to use spot TV The interpretation not only says drinking these liquids is prohibited, but it describes several techniques which are also First corporate use of spot has goal of reaching "unacceptable." Howard H. Bell, code director, said adult males who influence industrial purchases the interpretation follows "increasing efforts to portray drinking" in these In its first corporate use of spot tele- Steel has bought a one- minute com- commercials. Although these tech- vision, the United States Steel Corp., mercial to rotate between the pre- and niques have been "implicitly prohibited" Pittsburgh, is investing an estimated post-game baseball telecasts of the New under the "good taste and discretion" $2.5 million in a 30- market campaign York Yankees, starting March 21 and provisions of the code, Mr. Bell said, starting this week to advance the theme: ending Oct. 3. the clarification will make the code "U. S. Steel ... Where The Big Idea Is Among the markets to be used are "abundantly clear on this point." Innovation." The agency is BBDO, New York, Chicago, Los Angeles, Pitts- The interpretation requires "that com- Pittsburgh. burgh, San Francisco, Atlanta, Balti- mercials involving beer and wine avoid The extensive spot TV effort marks more, Boston, Cleveland, Tulsa, Dallas, any representation of on- camera drink- a departure for U. S. Steel. In the past, Detroit, Washington, St. Louis and ing as well as representations which the company used network TV to ex- Houston. convey the impression of excessive pose its institutional and product mes- A BBDO official said the task of lin- drinking. It further requires that copy sages on a corporate basis. The coming up the proper availabilities was language, devices or props which are pany has used spot TV from time to "very difficult," but he praised the primarily associated with hard liquor time limited for specific products. "wonderful cooperation" received from or which relate to the strength of the The campaign will be run on 71 station officials and representatives. product advertised be avoided." stations in the top steel markets. The Among examples cited by Mr. Bell one -minute commercials have been pro- as "unacceptable" techniques: "The tilt- duced in color. The objective is to NAB tightens rules ing of a beer vessel such as glasses, reach the male adult population, par- mugs, cans or bottles, off camera; the ticularly those who influence the indus- on beer tilting or holding of such a vessel close trial buying of products, such as man- -wine ads to the lips; the wiping, smacking or agers, executives and professional and pursing of lips and the swallowing mo- technical personnel. An "implicit" prohibition against tion of the Adam's apple or similar ac- The main thrust of the campaign will drinking beer and wine in television tions. This list of techniques is not all be through participations in and ad- commercials became an official ban last inclusive." jacencies to news programs and sports week when the National Association of The interpretation and clarifying re- events. WPix(irv) New York, for ex- Broadcasters code authority came out marks are being incorporated into the ample, revealed last week that U. S. with an "interpretation" of the TV code's alcoholic beverage advertising guidelines. Also in advertising ... New acquisition Aunt Nellie's Foods Inc., Clyman, Wis., has been acquired by Beatrice Foods Co., Chicago. Both are broadcast advertisers. It was announced that Aunt Nellie's use of radio- TV and other promotion probably will be expanded through its regular agency, Knox Reeves Advertising. Chicago. New office Ball & Davidson of Den- ver and Campbell -Roy Associates, Pueblo, Colo., affiliated advertising and public relations agencies. have opened a new office in Colorado Springs at 716 N. Weber St. Population boom ABC -TV Research Color used in black- and -white commercial Marketing Services has issued a report entitled "Younger Households: Their Role in Tomorrow's Markets," based The restrained use of color high- Courage-a black -and -white produc- on government and other published lights a predominantly black -and- tion-is being used to introduce the demographic data, and describing the white commercial produced for Alu- spot which is transmitted in both changing effect that younger people minum Ltd. (Alcan), Montreal. The black- and -white and color "to give will have on the nation's economy in commercial uses animated graphics it added impact on color sets," ac- the next 25 years. to describe the international activ- cording to Alcan's New York agen- ities of Alcan (see above). Color is cy, J. Walter Thomson. Arnold Stone Agency appointments ... incorporated to point up key ele- of Drew Lawrence Productions, New ments of each country's representa- York, produced the commercial with Alberto-Culver Co., Melrose Park, Ill., tive symbol. NBC -TV's Profiles in JWT. moves its Rinse -Away products from J. Walter Thompson Co. to Campbell - Ewald Co., both Chicago. JWT keeps 54 (BROADCAST ADVERTISING) BROADCASTING, March 1, 1965 other products and adds some new ones, the code and the motion picture busi- to make such a study at that time, it is A-C explained. ness is the best way to attack the prob- believed the board will appoint a group lem. But, he added, "we're not talking this week. Palestine Kosher Sausage Manufactur- through our hat; we're going to police ing Corp., Chicago, has named Presba- these commercials." Muench Inc. that city. Candy maker plans spot drive Mr. Bell was also to talk with film representatives on an agreement that Krupnick & Associates, St. Louis would allow the code to prescreen thea- agency which recently acquired the na- TV code board has trical films. Although the code says tional candy bar account of Hollywood there is nothing wrong with these pic- Brands Inc., Centralia, Ill., disclosed busy meeting agenda tures when they are shown in theaters, last week that the new strategy for the some of them may need editing before firm's line of nickel and dime candies they can be shown under the code's will include saturation buys of spot TV pictures, toys and politics are Motion provisions of good taste. and radio on a market -by- market basis. the for at the top of agenda the Tues- Charge The recent flood of war Hollywood in recent years has spent day- Wednesday (March 3 -4) meeting toys on the market and in commercials over $3 million annually, chiefly for of the National Association of Broad- that add too much glamour to the toy network TV. Test market results of casters television to code board in Scotts- and war is causing the code take a using spot radio -TV jumped Hollywood dale, Ariz. look at the spots. The code harder sales by 25% to 50 %, according to the The board will get a report from authority and toy manufacturers have agency. Howard Bell, code director, who met in been cooperating on commercial con- Los Angeles with representatives of tent for several years and this is the motion picture trade associations last first time since the two groups got to- Senate smoking hearing week. The problem of motion picture gether that any difficulties have arisen. commercials that are often more sug- Political campaigns were brought The Senate Commerce Committee is gestive of sex than the actual films, has up at the TV code board's December expected to announce this week that been one of growing concern and Mr. meeting in Washington when it decided it will conduct a hearing on smoking Bell is determined that the code will to study the advisability of drawing up and health late this month, probably move towards firmer regulation of these rigid sponsor identification standards in the week of March 22. commercials, with or without coopera- and requiring that political dramatiza- The hearing would run about six tion of the film industry. tions be labeled as such (BROADCASTING, days with Senator Warren G. Mag- However, he said, "responsible movie Dec. 14). nuson (D- Wash.), chairman, presid- people" feel that cooperation between Although no committee was named ing.

mcgavren-guild company,inc.announces representation of WRR-Dallas,Texas

DAREN F.McGAVREN DIVISION, 270 PARK AVE. NEW YORK, N.Y.,10017 M01- 2500 CH ICAGO/ DETROIT/ ST.LOUIS/ATLANTA/DALLAS/SAN FRANCISCO / LOS ANGELES

BROADCASTING, March 1, 1965 55 PROGRAMING

the attractive network programing prod- Network harmony on baseball uct it is widely believed to be. Mr. Moore mentioned difficulties the Major League Television Committee ABC, NBC raise no squawk about CBS's buying Yankees; had in finding a network interested in its proposal of a game of the week to Senate now turns to other sports in antitrust hearing be played in prime network time on Mondays (the package that was finally The CBS Inc. purchase of the New trot the destiny of the American sold for Saturday afternoons on ABC - York Yankees doesn't bother either League, and he thinks the problems TV). Nighttime problems for sports ABC or NBC -as long as those other raised by the CBS Inc. deal produced "are the same for all of us," he con- two broadcasting companies are per- this change. tinued, adding that sports are not suc- mitted to buy teams if they want to. He Believes Senator Philip A. Hart cessful enough to pre -empt other night That was the gist of testimony from (D- Mich.), subcommittee chairman, programing. CBS's competitors during a Senate Anti- concluded that the deal adds a factor Mr. Goodman explained NBC -owned trust and Monopoly Subcommittee hear- to baseball "which could -not will, but stations had never carried local baseball ing last week on implications of the could- reduce competition. We have because it would interrupt what NBC Yankee deal that might affect pending been assured by Dr. [Frank] Stanton, considers its best programing service. legislation to bring business aspects of president of CBS, that no such activity He said CBS Inc.'s ownership of the baseball under the antitrust laws. is intended and I know by his state- Yankees wouldn't increase NBC's re- Neither ABC -TV President Thomas ment he is sincere." luctance to carry baseball. W. Moore nor NBC News Vice Presi- Two other congressmen raised ques- Source of Interest If either ABC or tions about the deal, but their main concern was that it was lucrative broadcast revenues that lured the Milwaukee Braves to Atlanta (where the Braves begin playing next year). Senator William Proxmire (D -Wis.) urged the subcommittee to amend its sports antitrust exemption measure to require baseball clubs to pool all their broadcast revenues and remove the incentive for team owners to move their franchises. Dr. Stanton commented two weeks ago that the proposal seemed unfair (BROADCASTING, Feb. 25). Messrs. Moore and Goodman weren't asked about the pooling proposal and offered no comment on it; Mr. Finley liked it but he and Mr. Allyn thought it would be difficult to work out. (All major league teams but the Yankees and the Phil- adelphia Phillies are in a package of Saturday games to be broadcast by ABC -TV that will pay each of the 18 teams $300,000.) Representative Clement J. Zablocki (D -Wis.) filed a statement with the subcommittee urging it to examine the Mr. Goodman Milwaukee Braves shift and charging Mr. Moore that television revenues have essentially dent Julian Goodman expressed con- changed the nature of baseball. NBC were to buy a sports team, the cern that CBS Inc. ownership of the More Sports The subcommittee is network witnesses said, they'd prob- Yankees would give either ABC or NBC preparing to hear other witnesses on ably do it for the reasons given by CBS a disadvantage in competing for broad- S. 950, Senator Hart's sports antitrust -a good investment in a field they al- cast rights to Yankee games. bill, affecting professional baseball, foot- ready know something about, entertain- Of the two American League club ball, basketball and ice hockey. All but ment. owners who voted against the Yankee baseball are under the antitrust laws The baseball, broadcasting and con- deal and who testified before the sub- now; the bill would put them on an gressional witnesses agreed that broad- committee, only Charles O. Finley of equal footing by exempting their sports casting has become a major factor in the Kansas City Athletics said he re- activities from the antitrust laws. sports, but all didn't go as far as Mr. mained "unalterably" opposed to it. In their testimony Messrs. Goodman Finley's statement that broadcasting A. C. Allyn Jr., owner of the Chicago and Moore said they felt assured that revenues have become the difference be- White Sox, said steps the team owners CBS Inc. wouldn't use its position of tween profit and loss for almost all have taken since their consideration of being on both sides of the bargaining baseball teams. "It's getting almost im- the transaction have removed his table to gain an advantage over other possible for clubs like mine to compete doubts, and he thinks there has been broadcasters seeking Yankee rights. with clubs having such large TV and "a very real change ... among owners." Both also surprised the subcommittee radio contracts," Mr. Finley said. The Yankees, he added, no longer con- with their testimony that baseball isn't According to BROADCASTING'S annual

58 BROADCASTING, March 1, 1965 baseball survey, the average team's the station aired anti -union views with- hearings, which produced testimony by local broadcast revenues (as distinct out affording organized labor a chance Negroes of beatings by whites and of from revenues from the ABC -TV pack- to reply (BROADCASTING, June 8, 1964). discrimination in law enforcement and age) will exceed $800,000 this year; The FCC staff has recommended a in voting privileges. WLBT taped por- Kansas City is getting $300,000 (see hearing on the applications of WLBT tions of the hearing for a documentary. page 44). and its affiliated station, WJDX. These are two of seven stations whose pro- news unit graming has been under FCC staff in- Satellite vestigation in connection with the riots is set up by NBC `Blackened character' at the University of Mississippi campus in September 1962. million of a special NBC News sues for $3 The remaining five stations, including Formation to develop programing for trans - WJTV, would get license renewals with- unit Atlantic relay by the planned Earlybird Comedian Jackie Mason last week out a hearing, under the staff recom- satellite was announced last week by filed a $3 million suit against Ed Sullivan mendation (BROADCASTING, Feb. 22). and Robert Precht, producer of Mr. William R. McAndrew, executive vice ACLU, in its letter to the commis- Sullivan's CBS-TV show, charging Mr. president in charge of NBC News. sion, said it was not passing on the Sullivan with "maliciously and wickedly NBC News producers Daniel O'Connor accuracy of the allegations in the peti- contriving to injure, blacken and defame and Daniel Karasik will be fulltime tions. But it said it was "deeply con- . [his] character, profession and members in New York and Washington, cerned" because the charges "deal di- calling." respectively, and a third member will rectly with the spirit of the constitu- be chosen to be stationed in Europe. Mr. Mason contended that after he tional guarantees of freedom of expres- appeared on Mr. Sullivan's show last The Earlybird, due to be launched sion and equality of treatment." in a 18, Sullivan, within hearing next month, is designed to remain Oct. Mr. Consequently, the ACLU said, hear- of "having made fixed position over the Atlantic and of others, accused him ings should held to determine the having be thus be the first available for trans- obscene gestures" and of en- accuracy of the complaints. It added gaged in "offensive conduct." The suit Atlantic relays on a continuous basis. that the hearings should be held in Mr. McAndrew and Fred Friendly, was filed in New York state supreme Jackson to enable local Negroes "to court. president of CBS News, and Donald G. present a detailed account of their com- Coe, director of operations of ABC According the complaint, Mr. Sulli- plaint." The ACLU letter was signed by News, were in London last Thursday to van said the comedian should be "run John de J. Pemberton Jr., executive discuss with British and European offi- out of the entertainment business" and director. cials how Earlybird should be used dur- threatened to "destroy" him in show The two Jackson TV stations, mean- ing its opening six -week "experimental" business. while, have covered the Civil Rights period, before it is turned over to the A statement issued by Bernard Stabel Commission hearings in Jackson. WJTV Communications Satellite Corp. (Com- of Rubin, Baum and Levin, New York, covered live much of the five days of sat) for commercial use. lawyers for Mr. Sullivan, along with Arnold Grant, New York, contended that Mr. Mason "has kept the matter in the public eye by continual reference to it," and "may have felt that the re- sulting publicity would be of some A lasting problem left by Frankfurter benefit to him and of some injury to the Sullivan show and those connected Retired U. S. Supreme Court Jus- chain broadcasting rules. with it." The statement also "welcomed tice Felix Frankfurter, 82, who died A caustic critic of radio and tele- the opportunity to show in court what last Monday (Feb. 22) in Washing- vision programs, even while on millions of Americans families saw on ton, held a place in the history of the bench, Justice Frankfurter enun- the Ed Sullivan Show." broadcasting jurisprudence among ciated in his 1943 opinion the now many other significant decisions in controversial dictum that FCC has which he participated during his 23 authority to look at programing. ACLU wants hearings years on the court. This phrase reads: "The [Com- He was author of the Supreme munications] Act itself establishes on Jackson TV stations Court's decision in 1943 in the chain that the commission's powers are broadcasting case which upheld the not limited to the engineering and The American Civil Liberties Union FCC's right to impose restrictions on technical aspects of radio communi- has asked the FCC to hold hearings in contracts between stations and net- cation. Yet we are asked to regard Jackson, Miss., on the license -renewal works. These denied then current the commission as a kind of traffic applications of two Jackson television network practices of requiring exclu- officer, policing the wavelengths to stations, WLBT and WJTV. The ACLU sivity of programs and territory, un- prevent stations from interfering request was in connection with petitions restricted option time provisions and with each other. But the Act does filed earlier by the United Church of network affiliation agreements, that not restrict the commission merely Christ and the Mississippi AFL -CIO. licensees accept network programs to supervision of the traffic. It puts The United Church of Christ, along without right to pre -empt, and refus- upon the commission the burden of with Mississippi Negro civil rights leading to permit affiliates carrying pro- determining the composition of that ers Aaron Henry and Robert L. C. grams of any other network, dual traffic. Methods must be devised for Smith, opposed the license -renewal ap- ownership of stations in same mar- choosing from among the many who plications on the ground the stations ket, and ownership by NBC of two apply. And since Congress itself discriminate against Negroes in their networks, Red and Blue -all encom- could not do this, it committed the programing (BROADCASTING, April 20, passed in what is now known as task to the commission." 1964). The union opposed WLBT's renewal application in June, alleging that

BROADCASTING. March 1, 1965 57 News source bill has ductions): WMAJ State College, Pa.; CKPC -AM -PM Brantford, Ont.; KLOS Al- short life in California It's still neck and neck buquerque, N. M.; wnxx(FM) Green- ville, Ohio, and KLOU Lake Charles, La. Prompt action by California radio The virtual dead heat of the July 4, 1776 (Woroner Productions): and TV stations and newspapers last three TV networks in average WKLZ Kalamazoo, Mich.; WDAD Indi- week killed a proposal to destroy the ratings for their nighttime sched- ana, Pa.; WMAJ State College, Pa.; right of newsmen to protect their ules continued last week with the WCPA Clearfield, Pa.; WSPD -AM -FM To- sources of information. Identical bills, reporting of the Nielsen Televi- ledo, Ohio; KLOS Albuquerque, N. M.; introduced in the California senate and sion Index (NTI) for the two WDRK(FM) Greenville, Ohio, and WNUS assembly, would have authorized any weeks ended Feb. 7. NBC -TV Chicago. judge to order a newsman to disclose and ABC -TV were tied with an Tips on Tots Productions) : the source of a news story and hold average rating of 20.4 for the (Woroner him in contempt if he refused. 7:30 -11 p.m. periods. CBS -TV WDAD Indiana, Pa.; WCPA Clearfield, The news media immediately started had 20.3, one -tenth of a rating Pa.; WMNI-AM-FM Columbus, Ohio, and an editorial attack on the proposal. point off the pace. KLOS Albuquerque, N. M. Editorialists, on the air and in print, Points on Pets and Your Green Gar- stressed the point that "the right to den (Woroner Productions) : WMNI- keep a source confidential is not a li- AM-FM Columbus, Ohio, and KLOS Al- cense to print or broadcast wild rumors" buquerque, N. M. and that there are "stringent laws of Westinghouse plans : libel" to check irresponsible reporting. Almanac (Almanac Productions) WIOK Normal, wrzz Streator, WLDS -AM- They noted that the assurance of new late -night show anonymity is often needed to obtain FM Jacksonville, WKEI Kewanee, wvLN essential facts from individuals afraid and WsEI(FM) Olney, and WGGH Marion, to speak out in public. Westinghouse Broadcasting Co. will all Illinois. The California senate judiciary com- present the new 90- minute Mery Griffin mittee last week voted down the pro- Show on its five TV stations, starting in Film sales ... posal. Similar action by the assembly April, and will of- judiciary committee is expected this fer it for syndica- Loretta Young Theatre (NBC Enter- tion in other mar- week. prises) : WUSN -TV Charleston, S. C.; kets, it was an- wry/ (Tv) West Palm Beach, Fla.; nounced last week WGN -TV Chicago; KREX-TV Grand Junc- Friendly warns by Donald H. tion, Colo., and wAST(TV) Albany. against McGannon, WBC too many interruptions president. Volume 9 (Seven Arts) : KERo-Tv The Monday - Bakersfield, Calif.; witc -TV Hartford, Friday Conn.; KATC(rv) Lafayette, La., and A through- warning against "indiscriminate" series is intended Koxo-TV San Antonio, Tex. interruption of regularly scheduled for late -night Volume 8 (Seven Arts) : WTIc -Tv programs for news bulletins was issued Mr. Griffin viewing and will to the CBS News staff last week by Hartford, Conn.; KONO-TV San Antonio, be an entertainment -variety program Fred Friendly, president of CBS News. Tex., and KERO-TV Bakersfield, Calif. starring Mr. Griffin. Previously he had Referring particularly to the con- been host on daytime shows on NBC - Volume 7 (Seven Arts) : KBAx -Tv tinuing Vietnam crisis, Mr. Friendly Bakersfield, Calif., and wEWS(rv) noted in his memo TV. that bulletins should also announced that it Cleveland. be used with judgment and discretion, Westinghouse is terminating its current late -night and that "indiscriminate use for com- Volumes 4 and 5 (Seven Arts) : KtFt- That Regis Philbin Show, with petitive reasons or for promoting one's series, TV Idaho Falls, Idaho. the program of March 5. own image as a news organization is a Churchill, The Man (Seven Arts) : .disservice to listeners viewers." and KRoo-Tv El Paso; WLAC -TV Nashville; Mr. Friendly added that bulletins Radio series sales ... WAFB -TV Baton Rouge, and KVKM -TV should interrupt programs only when Monahans, Tex. the news is of national importance or The Sealed Book (Charles Michel- when a "special situation" might affect son) : KMox St. Louis. Porky Pig cartoons (Seven Arts) : viewers and listeners. "We Wtcu -TV Erie, Pa., and WVEC -TV Nor- are in the Famous Jury Trials (Charles Michel- news, not the panic business," he said. folk, Va. son) : WPON Pontiac, Mich. En France (Seven Arts): Warv(TV) Assignment Dangerous (Charles Athens, Ga., and KNrv(rv) San Jose, Michelson) : KPQD Anchorage, Alaska. Author sues UA -TV, ABC Calif. (Charles Michel- The Hidden Truth Boston Symphony Orchestra (Seven A suit seeking $500,000 in damages son) : Radio Trinidad, Port-of- Spain, Arts) : WGTV(rv) Athens, Ga. was filed on Feb. 19 in the U. S. Dis- Trinidad. trict Court for the Southern Special Features (Seven Arts): WAFB- District of The Clock (Charles Michelson): New York by author David Goodis TV Baton Rouge, La., and KNTV(TV) KPRB Redmond, Ore. against United Artists Television and San Jose, Calif. ABC. (Charles The Shadow Michelson): 1963 -1964 auto race coverage (Tri- Mr. Goodis charged that The Fugi- WxKw Troy, N. Y. angle) : WZZM-TV Grand Rapids, Mich., tive on ABC -TV (Tues., 10 -11 p.m.), The Green Hornet (Charles Michel- and KHFI(rv) Austin, Tex. had resulted in the appropriation and in- son) : KMRE Anderson, Calif. fringement of copyright of his novel, Parachuting Championship specials Dark Passage. The First Christmas (Woroner Pro- (Triangle) : WKBD -TV Detroit.

58 (PROGRAMING) BROADCASTING, March 1, 1965 fRANK(LY) SPEAKING about Eastman Representation

As a station man, I think of a rep as a product. So what has our product got that some others have not?

FRANCIS L. BOYLE Administrative Vice President

1. QUALITY MANPOWER A most knowledgeable, persuasive, hard -working sales staff.

2. EXCLUSIVELY SPOT RADIO Dedication. We take pride in being expert in the medium.

3. EASTMAN NETWORK Bought by 52 Blue Chip Accounts in 1964. Creates new and more dollars. Convenience of one order, one bill, one affidavit.

4. EASTMAN INSTANT CONFIRMATION Reduces paperwork. Simplifies buying.

5. SELLING THE MEDIUM Eastman Spot Radio presentation in use since 1961.

6. EFFORT AND DIRECTION Daily working 8:30 AM sales meetings.

7. EXCEPTIONAL RESEARCH Approach geared to daily sales needs. By direct comparison, the most effective in the business.

8. STATION LAB Sales recruitment and training program. Promotion and program testing.

Most of all we have the privilege of representing many of America's Best Radio Stations. And these creative clients have contributed enormously to the quality of our product through their suggestions and team work.

robert e. eastman & co., inc. Representing America's Best Radio Stations

NEW YORK DETROIT SAN FRANCISCO BOSTON ST. LOUIS CHICAGO LOS ANGELES PHILADELPHIA ATLANTA DALLAS

BROADCASTING, March 1, 1965 59 ABC -TV drops Les Crane brary, Chicago. Daily tape program feature Mr. Williams, a WNEW New will feature anecdotes and commentary York personality. for rotating hosts by Mr. Durocher who for the past 40 years has been a player and later man- New offices National Telefilm Asso- ciates has moved its New York sales ABC -TV is shuffling its late -night ager of the Yankees, Cardinals, Dodgers offices to 750 Third Ave. Telephone schedule, dropping The Les Crane and Giants baseball teams. number is 867 -2290. Show and substituting a new program, A brotherhood songfest A 45- minute ABC's Nightlife (Monday- Friday, 11 :15 program titled Blowin' in The Wind: A People and occupations Realistic p.m. -1 a.m.), starting today (March 1). Progress Report on Brotherhood was Radio Sales, Eustis, Fla., is offering a The program will have a policy of carried on all of the RKO General radio radio series, So You're Here Today, rotating star hosts. stations last week. The program traced featuring Harold McWhorter who talks In announcing the change last week, the growth of brotherhood through the about various aspects of life and indi- Edgar J. Scherick, vice president in use of folk songs and statements of viduals according to occupation. For charge of ABC-TV, said Mr. Crane will principle from U. S. Presidents. The further information contact Realistic be used as a future star host on the program was written and produced by Radio Sales, Box 102, Eustis. program. No reason was given for can- Martin Weldon, director of public af- celling the Crane program but it is fairs for RKO General Broadcasting. Animal films Little Corral Enter- known that the show did not attract prises, Box 230, Big Horn, Wyo., is a sufficient audience in competition with Ideas Broadcast Music Inc. is con- offering three -minute, 16 mm color NBC -TV's Johnny Carson Show and sidering discontinuation of its "news- films of animals for use as inserts in late -night features on CBS-TV and in- letter," a compilation of program ideas children's shows. Scripts are furnished dependent stations. distributed to stations 10 times a year. to accompany films and all segments BMI said this Comedian -actor Shelley Berman will type of service is now have story lines (e.g., bunnies eating being handled be the host of the first week of by other seemingly more with napkins under chins, mother hen ABC's Nightlife. appropriate organizations, including the moving chicks into minature house, Broadcasters Promotion Association and etc.). Material is prepared by Charles Program notes the Radio Advertising Bureau, so that Fifield, former forest ranger, and Mrs. ... the gap the "newsletter" was originally Fifield. Lip in baseball series Leo Durocher designed to fill has now been effectively is featured in a new series of five - eliminated. The National Association minute radio programs being offered of Broadcasters said that it is hopeful Hearing planned on stations and sponsors during the coming it can publish a compilation of pro- baseball season by Sight & Sound Li- graming ideas that will be produced by free press v. fair trial its six radio program clinics scheduled for May and June. Senator Sam J. Ervin Jr. (D -N. C.), Clay play By arrangement with Sports - chairman of the Senate Constitutional vision Inc. of New York, Telstar Pro- Rights Subcommittee, announced last ductions and Publications Inc., West- week that his subcommittee is prepar- port, Conn., will produce and syndicate ing a background study of guarantees two 15- minute interviews, one with of freedom for news media and fair Cassius Clay, world's heavyweight box- trial. When completed, the senator ing champion, and the other with ex- said, the study would be used as a basis champion Sonny Liston, who meets the for expected hearing "to determine the champion in May. Format calls for a extent of the conflict and the need for 15-second opening and close and two legislation in the area of free press and one -minute commercial breaks within fair trial." each interview. The programs will be "There is no provision in the First sold on an exclusive basis. Amendment that would allow us to bridle the few irresponsible newsmen Film sale The purchase by wxyz -Tv while leaving the rest of the press LAURENCE HARVEY - Detroit of 102 Universal post -1952 which constitutes the great majority - The features from MCA TV was announced unfettered," Senator Ervin said. But, last week by the station. The sales price he added, "this does not necessarily ®NG was almost $1 million, according to a mean that the Constitution precludes and the wxyz spokesman. Sixty of the films any improvement in the present situa- SHORT are in color. tion." TALLand the Boone in color Adventure series, Daniel Boone, on NBC -TV's schedule ] in black and white this season, will DPA plans screening continue in color next fall. The show, ( "Jungle Fighters ") NBC said last week, will continue in its Screening of a dozen programs under same time period, Thurs., 7:30 -8:30 consideration by Development Program p.m. EST. Associates, which has been formed by a number of major station interests, has New celebrity show In its first move been set for Los Angeles March 8 -9. ANOTHER in TV program syndication field, Henry The screening, to be held at KTLA(rv), QUALITY Jaffee Enterprises, Hollywood and New will be open to all MOTION PICTURE broadcasters. Head FROM York, announced it will produce and of DPA is Richard Shively, former r'istribute to stations a half -hour cele- WALTER READE/ STERLING, INC. Polaris station group executive, now 1241 E. 34TH STREET, N.Y.C. 10016 brity interview program, the William B. operating out of the Blair building; 645 Williams Show. The filmed show will Michigan Avenue, Chicago.

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LOOK TO VISUAL FOR NEW CONCEPTS IN BROADCAST EQUIPMENT

BROADCASTING, March 1, 1965 61 THE MEDIA

implications for the commission, which Idaho Falls had filed in connection with CATV case is in the midst of devising policy for the grant of the CP. all CATV's-those that do not use Idaho refused to accept the license microwaves as well as those that do. with the conditions, and it has since taken to court Lawyers last week pointed out, how- been placed by the commission in a ever, that the constitutional question pending status, to await the outcome of may not be reached in the case. They the CATV rulemakings. The commis- Microwave challenges note that courts try to avoid such issues sion has permitted the common carrier if a case can be decided on other to continue operating on program test constitutionality of grounds. authority provided the protectionist con- FCC conditions on grant Idaho and Cable View are appealing ditions are observed by the CATV jointly from a commission decision at- (BROADCASTING, Feb. 8). taching to the license it granted Idaho Idaho and Burley last week asked A common carrier and the commun- on Oct. 28, 1964, the conditions norm- the court to stay the effectiveness of ity antenna television system it serves ally attached to all microwave construc- that order until it hands down a de- have started a court test of the consti- tion permits. These require Cable View, cision in the case. The plaintiffs, who tutionality of the conditions imposed which relays signals of four Salt Lake have been operating unconditionally by the FCC on grants of microwaves to City stations, to refrain from transmit- since October 1963, say they will suffer serve CATV's. ting programs for 15 days before and "irreparable and substantial" financial Idaho Microwave Inc. and Cable after they are carried by the local sta- injury if they are required to abide by View of Burley (Idaho) Inc., the tion KMVT (TV) Twin Falls, Idaho, and the "unlawful restraint." CATV, assert in a pleading before the to carry the station's signals on its cable. They say that "prior restraint" on the U. S. Court of Appeals for the District Unconditional CP Idaho had been distribution of "constitutionally protect- of Columbia that the 15-day nondupli- granted a construction permit on July ed material ... constitutes an abridge- cation condition attached to microwave 8, 1963, five months before the corn - ment of First Amendment [freedom of grants violates constitutional and Com- mission began attaching conditions to speech] rights." And they note that the munications Act prohibitions against such grants as an interim measure pend- "sole purpose" of the challenged non - censorship. ing a final decision in rule makings to duplication condition "is to restrain dis- This question has often been argued require CATV's to protect local sta- tribution and thus deny the public's in pleadings before the commission, but tions. The conditions were attached to right to receive and view certain tele- it has never been ruled on by the courts. the license as a result of petitions for vision programs." Thus, the case could have far -reaching reconsideration that KMVT and KIFI -TV The commission dismissed similar arguments by Idaho and Cable View, contending that the agency's authority was upheld in the benchmark Carter Moun- tain decision, that held that the commission has authority to protect local television from CATV competition protection for our through its licensing jurisdiction over microwaves (BROADCASTING, May 27, 1963). New Issue Idaho and Cable View clients ... and for however say that the nonduplication question was not before the court. Fur- ourselves thermore, they add that the court said as well it was not passing on the censorship question since the CATV benefiting from the microwave service wasn't a We cannot afford to risk our good name anymore than you, as a buyer or seller, can afford to risk doing business without the facts and insight we can provide. Responsible people do business Changing hands through Blackburn: the responsible broker. ANNOUNCED The following sales of stations were reported last week subject to FCC approval: WYGO Corbin, Ky.: Sold to Beck- ham Garland, Floyd Sowders and Mrs. & Company, Inc. Clarence T. Sams to James C. Vernon BLACKBURN for $80,000. Mr. Vernon was formerly RADIO TV CATV NEWSPAPER BROKERS associated with WMTS -AM -FM Murfrees- boro, Tenn. WYOO is 5 kw daytimer on NEGOTIATIONS FINANCING APPRAISALS 1330 kc. Broker: Chapman Co. WASHINGTON, D.C. CHICAGO ATLANTA SEYERLY HILLS WKLE Washington, Ga.: Sold by lbag W. Blackburn H. W. Casslll Clifford B. Marshall Cellia M. SeI,b ack V. Harvey William B. Ryan lohn G. Williams G. B Lamas J. S. Carter to Bradley L. Williamson, Joseph M. %Vick Hub Jackson Murry Building Bank of AmeHca Bldg. RCA Building 333 N. Michigan Ave. 1655 Peachtree Rd. 9465 Wilshire Blvd. Ott G. Stephens and associates for 333 -9270 346 -6460 373 -5626 274 -8151 $50,000. Mr. Williamson is president and general manager of WPEH Louis-

62 BROADCASTING, March 1, 1965 party to the case. Redding and KNEZ Lompoc, both Cali- Base, Limeston and Presque Isle, all Idaho and Cable View make a dis- fornia; Kam Alamosa, Colo., and KLEA Maine, on Feb. 16. tinction between simultaneous and 15- Lovington, N. M. The company plans to spend about day nonduplication. They concede the Stations deleted: WMPP Chicago $500,000 to expand the potential of former might be constitutional, since Heights, Ill.; WFAS -AM -FM White Plains, these Maine systems from 5,000 to the public is not deprived of programs, N. Y.; Kcow Affiance, Neb.; KSIR Wich- 9,500 homes by adding 60 miles of as it most definitely is under the 15 -day ita, Kan.; WJRZ -AM -FM Newark, N. J.; plant to the present 52, said J. Drayton KARY Prosser, Wash.; KSEN Shelby, Hastie, Reeves president. before- and -after restraint ... " They assert that if a viewer misses Mont.; WKNA -PM Charleston, W. Va., It has contracted to buy Telco Corp.'s a program when it is carried by a local and WNES -AM -FM Central City, Ky. The franchise for Uniontown, Pa., which station, and if that program is made NAB did not break down the list as to would be the center of a system serv- available by the CATV system at a later those withdrawing of their own volition. ing Mount Pleasant, Scottsdale and date but within the 15 -day restricted South Connellsville and requiring invest- period, the viewer's "right to receive ment of $300,000 for 72 miles of plant the program is restrained." Reeves adding Pa. in front of about 7,000 Uniontown In addition to the constitutional ques- homes. When completed, the complex tion, Idaho and Cable View say the to CATV holdings would be in front of 20,000 homes in commission's action violates a Com- the area and plans are to achieve about munications Act requirement that a Reeves Broadcasting Corp., Charles- 60% saturation. The firm also operates systems in license be granted in conformance with ton, S. C., recent purchasers of three Ala., and the permit to construct. They say that community antenna television systems Gadsden and Opelika, Grun- dy, Richlands and Tazewell, Va. The no new facts came to the commission's in Maine, acknowledged last week that is wusN -TV attention after the unconditional con- it also was putting together a CATV firm licensee of Charles- S. C., WHTN -TV struction permit was issued to warrant complex in southwest Pennsylvania and ton, and Huntington, W. Va. the attachment of the conditions to the is "pressing the construction of sys- license. tems in Enid, Okla., and in Aiken, Manning and Bennettsville, S. C." New TV stations Reeves systems now serve about NAB code deletions, 7,500 subscribers and the firm plans As of Feb. 25 there were 106 tele- to be serving about 30,000 within five vision construction permits outstanding additions announced years. for stations not yet on the air. Of these The company acquired existing sys- 20 were commercial VHF's, 57 were The code authority of the National tems for an undisclosed sum from lo- commercial UHF's, 6 were educational Association of Broadcasters last week cal owners in Caribou, Oring Air Force VHF's, and 23 were educational UHF's. announced the first list of stations that had been deleted as radio code members. The code reported that 18 AM and FM stations had joined the code between Dec. 15, 1964, and Jan. 15, EXCLUSIVE BROADCAST PROPERTIES! and that 12 stations were deleted during the period. MIDWEST -Daytime only radio station that showed profit on Stations added: KGPC D.; Grafton N. 1964 gross of $62,000. Real estate included. This KRNY Kearney, Neb.; wJPw Rockford, single station market facility is priced at $105,- WOOD-FM Grand Rapids, WERX Wyo- 000 with 29% down. Contact -Richard A. ming and wKMF Flint, all Michigan; in our Chicago office. WBZB Selma, WINO Fuquay and wwoK Shaheen Charlotte, all North Carolina; wATv NORTHWEST -FM combination with heavy assets including Birmingham, Ala.; WTRW Two Rivers, -AM real estate. Stations serve a marketing area of Wis.; wcAZ Carthage, WSEI (FM) Olney and are priced at present and WINU Highland, all Illinois; KAHR 180,000 -plus population owner's investment of $142,000 with $30,000 down and the balance over ten years. Contact - John F. Hardesty in our San Francisco office. ville, Ga., while Mr. Stephens is station manager and news director of that station. WKLE is 1 kw daytimer on 1370 kc. Broker: Chapman Co. APPROVED The following transfer of station interests was among those s/Y approved by the FCC last week (for & ASSOCIATES, INC. other commission activities see FOR THE John F. Hardesty. President RECORD, page 85). NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES -AM -PM Sold WL0B Portland, Me.: WASHINGTON, D.0 CHICAGO DALLAS SAN FRANCISCO by Sherwood J. Tarlow and Melvin L. 1737 DeSales St, N. w. Tribune Tower 1511 Bryan St. 111 Sutter St. Stone to Atlantic States Industries Inc., EXecutive 3-3456 DElaware 7.2754 Riverside 81175 EXbrook 2-5671 Robert Price, president, for $263,000. Atlantic States owns wrsA Brattleboro, RADIO TV CATV NEWSPAPERS Vt., and WNW Pensacola, Fla. WLOB is (71íe.44 rtccr.` diovirsd 5 kw fulltime on 1310 kc while WLOS- í FM is on 97.9 me with 3 kw.

BROADCASTING, March 1, 1965 63 FCC given hot foot on CATV

Pastore told decisions will be made in a month, but differences of opinion on method and extent of regulation seem to be growing, not shrinking

Pressure on the FCC to develop munity Television Association remained from Congress. policy for regulating community an- unable to resolve the remaining differ- In response to another question he tenna television increased last week, but ences preventing them from agreeing gave the same time estimate on when so did the differences within the com- on a joint recommendation to the com- the commission will decide whether or mission and among the private indus- mission on CATV legislation. not to propose barring TV licensees tries that the policy will affect. Thursday Appearance It was from owning community antenna tele- The added pressure was applied by against the background of these and vision systems. A notice of inquiry on Senator John O. Pastore (D-R. I.), other differences that the commission this was initiated last April. chairman of the Senate Communica- appeared before the Senate Communi- But the major question before the tions Subcommittee, who extracted cations Subcommittee Thursday for a commission, the chairman said, is from Chairman E. William Henry an progress report on its activities in whether it should take a different ap- estimate of "one month" as the time CATV and other critical areas (see proach to large- market and small -mar- limit within which the commission will page 65). ket CATV. He noted that some hold reach fundamental decisions on policy. Senator Pastore, who earlier accused that while a CATV may succeed in a Meanwhile, a debate has developed the commission of "vacillation" in deal- large three -VHF market, it will account within the commission on whether coming with important policy matters, for only a relatively small percentage mission regulation of CATV should ap- warned the commissioners that the time of the homes. As a result, this school ply to systems in cities with more than has arisen to make decisions for dealing maintains, it will not have much if any three TV stations. The debate was with the rapidly proliferating CATV effect on the fate of UHF's there. sparked by the report of Dr. Martin industry. Other View On the other hand, the Seiden, the consultant hired by the com- Chairman Henry said the matter has chairman continued, some argue that mission to do an analysis of the CATV top priority at the commission. And, UHF's in large cities are "marginal" at industry, who is said to feel that in response to questions from Senator best and that a CATV having "a 20% CATV's have a relatively insignificant Pastore, he said, the commission would penetration would put them out of busi- effect on the fate of UHF stations in decide "in a month" whether it has ness." large cities-a view sharply disputed jurisdiction under existing law over all The former view is known to be that by some FCC staff members and com- CATV's -those not using microwaves of Dr. Seiden, who is said to believe missioners. as well as those that do-and whether that the commission should not assert In addition the National Association it should assert it, or whether it will the power of the federal government to of Broadcasters and the National Com- seek additional legislative authority guarantee a UHF a relative handful of viewers. He reportedly feels that good programing at reasonable cost is the single most important factor in the sur- vival of an independent UHF station in competition with three network -affiliated outlets. He is said to put all - channel set penetration- second and CATV a distant third. '- He concedes, however, that CATV's have a relatively more important impact on UHF's in small markets, where VHF competition is not as much of a problem (BROADCASTING, Feb. 22). His report, which was to have been released this week, was held back for revisions. The view with which his clashes is being put forth by James Sheridan, head of the commission's Broadcast Bureau, and Joel Rosenbloom, special assistant to Chairman Henry. The chairman and Commissioners Kenneth A. Cox and Robert E. Lee also appeared to support it in their appearance before the subcommittee. They cited the corn - mission's responsibility for expanding free TV service. Explanations were the order of busi- Chairman E. William Henry (1) was Pastore's View Senator Pastore, ness as the FCC commissioners ap- principal FCC spokesman. With him however, indicated agreement with the peared before the Senate Communi- here are Commissioners Bartley and Seiden thesis in a discussion of the situa- cations Subcommittee last week. Cox. tion in Philadelphia. where a number

64 (THE MEDIA) BROADCASTING, March 1, 1965 of applicants are seeking CATV fran- Commissioner Lee said that UHF's week were: for the NAB, Willard chises and three UHF's (wInt -Tv, operating in Chicago [wcru], Boston Schroeder, WOOD-AM -PM -Tv Grand WPHL -TV and wKBs[Tv] Bloomington, [wIHs -Tv] and Los Angeles [KMEx -Tv] Rapids, Mich., chairman; Vincent Wa- N. J.- Philadelphia) are scheduled to go "are in the black" and the new Detroit silewski, president; Douglas Anello, on the air this year. If the UHF's, UHF, 'MOD, has gotten off to an en- general counsel; Dwight Martin, chair- which provide a free service, he said, couraging start. man of the Future of Broadcasting Com- "can do as well as the independents in Chairman Henry said he foresaw the mittee; Willard Walbridge, KTRK New York [which the Philadelphia possibility of a fourth network through Houston, a member of the Future of CATV hopefuls plan to bring in], CATV the utilization of UHF's now unused. Broadcasting Committee, and NCTA, will flop. It's all a matter of program- "But if UHF's are not going to amount Frederick W. Ford, president; Bruce ing." to much," he said, "we are wasting a Merrill, KIvA(Tv) Yuma, Ariz., chair- But at another point, the senator lot of frequency space." man; Robert D. L'Heureux, general expressed complete pessimism regard- The commission appeared before the counsel; E. Stratford Smith, counsel; ing the fate of UHF's in Philadelphia, subcommittee two days after meeting Fred Stevenson, former chairman. with or without CATV. "UHF won't in closed session for a full day with survive in Philadelphia unless it is all - representatives of the NAB and NCTA UHF," he said. "It can't compete with to receive a report on their efforts to FCC conclude an agreement on legislative policy recommendations. The commission and staff members have also been briefed criticized in detail by representatives of the As- sociation of Maximum Service Tele- casters on the tough proposal that Senators question Henry association has made for regulating CATV (BROADCASTING, Feb. 8). critically on freeze The major stumbling block preventing agreement between NAB and CATV of top -50 market transfers legislation remains the amount of protection CATV's should be required to afford local TV. NCTA has held out for The FCC and its plans for 1965 were simultaneous-only, while NAB is insist- put under the glare of a congressional ing on 15-day protection. spotlight last week, as the commission A compromise proposal has been submitted a "progress report" to the broached by the NCTA negotiating Senate Communications Subcommittee. subcommittee, that would provide for The light played over the whole more than simultaneous nonduplication range of commission activities, but it (not necessarily as much as 15 days) lingered so long over community an- between 6 o'clock and midnight in one- tenna television, multiple ownership station markets. But in return NCTA questions and political broadcasting, would want some relaxation of present that what had been scheduled as a one- proposals requiring protection for sta- day session, on Thursday, spilled over tions putting grade B signals in a market. into Friday. The NAB subcommittee, however, has Competitive network television serv- rejected the proposal, contending that ice, network television programing, im- extended nonduplication must be af- plementation of the all- channel televi- forded "at least" in two- station markets sion receiver legislation and education- in order to protect a UHF that would al television were other broadcasting follow the establishment of a VHF items scheduled for the second day station. (see page 9). Another sticking point apparently de- CATV, which Senator John O. Pas- veloping involves program origination tore (D -R. I.), chairman of the sub- by CATVs. NAB representatives indi- committee, labeled "one of the biggest cated they understood that the agree- responsibilities we'll have to face in this Senator John O. Pastore (D- R.I.), chair- ment previously reached with NCTA session of Congress," appeared to rank man of the Communications Subcom- would limit such programing to time highest in importance to the subcomit- mittee, asked the commission to ex- and weather announcements. NCTA tee Thursday (see page 64). plain its position on CATV-and many officials, however, say CATV's should But it was the multiple- ownership other things. also be allowed to originate other pro- question --.-specifically the commission's graming, subject to the same rules ap- Dec. 18 notice imposing a virtual freeze VHF." He remains a prime advocate of plicable to broadcasters. on the sale of top -50 market VHF sta- a plan -since rejected by the commision NCTA also feels CATV's should be tions to persons already owning VHF's -that would have dropped into six permitted to sell time to advertisers to in those markets, that came in for par- markets VHF's at short spacing to satis- recover the costs of programing. NAB ticularly critical attention. Under the fy television needs. has opposed this. notice, applications for such sales will Commissioners Cox and Lee were NAB and NCTA representatives will automatically be set for hearing (BROAD- quick to disagree. Commissioner Cox continue their meetings, and the FCC CASTING, Dec. 21). said that, with the passage of the all - will continue its series of special sessions The Defense Chairman E. William channel receiver legislation, "most of on CATV. Another meeting is tentatively Henry defended the action as an in- the homes in Philadelphia will have scheduled for this week. The commis- terim measure designed to prevent what UHF receivers by 1970. By that time, sion also plans to meet with other in- the commission regards as a continu- it will be a matter of whether UHF can dustry groups. ing trend to concentration of control present programing to get the audience." Those meeting with the FCC last in the major markets pending the formu-

BROADCASTINI, March 1, 1965 65 lation of specific rules on multiple own- with Commissioner Hyde dissenting. that they faced a hearing. He said the ership. He was accompanied by Com- The senator, who has received a commission could have set the same missioners Robert T. Bartley, Rosel H. number of complaints from large mul- policy simply by designating for hearing Hyde, Kenneth A. Cox and Robert E. tiple owners, plans to offer them a hear- the applications of multiple owners Lee. ing as a forum to air their side of the seeking a top -50 market VHF. But Senator Pastore termed the policy controversy. He announced that broad- Another possible choice - doing a "harassment" and said it seems to casters wishing to participate should nothing while the multiple ownership raise the question as to whether the contact counsel Nicholas Zapple. rules were being considered -was re- commission is according broadcasters Short Lived Chairman Henry, who jected, he said, "as not being in the due process. "Why insist on a full- acknowledged that the interim policy public interest because it would have fledged hearing to make a determination was "restrictive," confirmed earlier re- permitted the trend to continue." [on public interest] you have made be- ports that it would be withdrawn No Trend Senator Vance Hartke fore without one ?" he asked. (CLOSED CIRCUIT, Feb. 8), possibly (D-Ind.), however, challenged the He also attacked the logic of the within two months. He said the com- commission's assertion that a "trend" proposal, it would ex- a declaring protect mission hopes to issue by that time toward multiple ownership is underway. isting major broadcast station owners notice of proposed rulemaking to amend He said his information was that there from new competition. "One way to the multiple -ownership rules. And these were no more multiple owners in the compete with giants is to be a giant," proposals, he said, will be substituted top 50 markets today then there were in for he said. the top-50 market statements as an 1956 He also said the number of "What -90. are we trying to accomplish interim policy. newspapers owning stations in those that's in the public interest if we don't Chairman Henry said the notice was markets declined and the number change the situation of as it is today?" he adopted as a means of warning potential UHF's had increased. asked. The commission vote was 5 -1, applicants who would be affected by it Senator Hartke also questioned whether single station owners present better programing than multiple owners. "We're not sure," said Chairman Henry. "But we feel undue concentration of control is not in the public interest." "What's undue ?" asked the senator. He asked for evidence on whether single or multiple-station owners produce better service and more diversity of views. Chairman Henry and Commissioner Cox said there was no indication that multiple- station owners are doing a better job than single -station owners. Section 315 The review of the political broadcasting matters dealt mainly with the question of repeal of the equal -time law. Senator Hartke, the author of a bill (S 1010) to repeal the law, said Congress should act on it now, and not "in the heat of battle" during an election year. But Chairman Henry said the corn - mission does not plan to recommend repeal of the bill. The commission has taken no position on repeal, but Com- missioner Cox noted that repeal would pose some problems -it would mean elimination of provisions prohibiting broadcasters from censoring candidates and from charging them more than advertisers for time. And Chairman Henry said the commission would be faced with "an impossible task" of refereeing countless dis- putes growing out of complaints against Storer begins work on Atlanta facilities broadcasters under the fairness doctrine. With an assist from George B. bined by movable partitions into one Chairman Henry has suggested a- Storer Jr. (second from r), president, 60 by 123 foot sound stage. Looking mending the law to remove splinter work gets underway on Storer Broad- on are (1 to r) Paul Raymon, WAGA- parties from its protection and to re- casting's new home for WAGA -TV At- TV station manager; H. W. (Buddy) quire broadcasters to give major party lanta. The new, $1-million facility Ray, station general manager; David candidates free time equal to the amount they (BROADCASTING, on Briarcliff Road will contain 44; Williams, eastern manager, affiliate buy Jan. 18). 000 square feet of space, including relations, CBS television network. Senator Hartke said broadcasters two studios capable of being corn- Ceremony took place Feb. 19. should be trusted to treat candidates fairly-and that if they didn't, he noted,

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BROADCASTING, March 1, 1965 67 Council furor brings demand NAB board member resign

City council restrictions on audio sessions unless the stations would go back to his original stand against and video recording of council play them back in full. This action the ban, or resign as an NAB board proceedings have evolved into re- kicked off protests by area stations, member. quests from saying the council's action was an WBRE -TV and WNEP -TV later gave four Scranton - attack on broadcasters' freedom of their support to the position taken Wilkes - Barre, access. by WARM and WDAU -TV, and the four Pa., stations Following his initial protest against stations told NAB President Vincent that Cecil the ban, Mr. Woodland said he felt Wasilewski that they disagreed with Woodland re- the council should clarify its posi- Mr. Woodland's position and felt sign as a mem- tion and meet with radio -television something should be done. There ber of the Na- representatives to iron out the dif- were suggestions that NAB intercede tional Associa- ficulties. and have another association mem- tion of Broad- In taking this new position, Mr. ber plead the broadcasters' case on casters radio Woodland was quoted in the Scran- the council problem and that Mr. board. ton Times, owner of WEJL, as say- Woodland's resignation should be Mr. Wood- Mr. Woodland ing that the area TV stations had called for by NAB. land, general been "spreading vicious misconcep- Mr. Wasilewski said last week manager of WEJL Scranton, has just tions" about the council's ruling. that the NAB was staying out of been re- elected to his second board The second statement and newspa- the Scranton furor. term (BROADCASTING, Feb. 22). per article produced on -air editorials Letter to Council On Thursday At its regular Wednesday meeting by WDAU -TV and WARM, Scranton - (Feb. 25), Mr. Woodland, in a let- on Feb. 17, the Scranton city coun- Wilkes -Barre stations, that Mr. ter to the city council president, cil put a ban on all sound -on -film Woodland was "apologizing for the said his previous impression that the or audio recording of the council council" and that he should either ban did not mean coverage of the

they would be putting their license on spon, to Banning Broadcasting Co., the line. But Chairman Henry said it owned by Fred P. D'Angelo. Consolidation would be "undesirable" for the com- The decision was appealed by James mission "to be faced with very many and Darwin Parr. They questioned the sought on CATV situations in which a station's license commission's authority to grant the worth millions of dollars was to be re- transfer after the station's license had voked because the station was not being expired and before the renewal appli- The National Community Television fair." cation had been granted. Association has joined Westinghouse Senator Pastore didn't give his col- The Parrs, who filed an application Broadcasting Co. in urging the FCC to league much help. He said that com- for the facility on July 17, 1964, two consolidate proceedings dealing with plete repeal would put candidates "at the days after the FCC approved the trans- community antenna television matters. mercy of broadcasters." He also said fer, also argued that the commission's But the NCTA, in a filing at the FCC, that the "temperament of Congress" is grant "illegally deprived" them of the also called on the commission to con- to retain the equal -time law. right to a comparative hearing with clude that it does not possess the au- Stevens' renewal application, which thority to regulate CATV directly. He recalled that he introduced legis- was received by the commission on Nov. 30, Also urging the commission to ex- lation in the past to exempt top offices 1962, one before pedite its CATV activity and, unlike from equal -time law, but it never day the license was to the expire. NCTA, recommending that the FCC "got off dead center." The incumbents, KPAS, however, had been off the air assert its authority over all CATV's, he said, like the law as it is. He said since February 1962 because of financial was the Association for Competitive they are not interested in legislation that difficulties and ill Television (ACT). would make it easier for their oppon- the health of Mr. Jasspon, president and principal Westinghouse's policy statement, filed ents to obtain free time. Chairman Hen- stockholder of Stevens. two weeks ago, urged commission ry's report showed that political broad- the In its decision issued Thursday (Feb. to assert its jurisdiction over all casting revenues totaled $35 million in 18), court affirmed CATV's, those not using microwaves 1964 (see story page 50). the the commis- as sion's findings that the Parrs had no well as those that do (BROADCASTING, standing in the proceeding because of Feb. 15). Only the former are now their late filed application. The court under commission jurisdiction - and Court upholds sale noted that the "essence" of the appli- those through the agency's licensing au- cants' complaint was that they wanted thority over microwaves. of KPAS Banning to engage in a comparative hearing with The proceedings that NCTA says Mr. Jasspon, because of his financial should be consolidated involve a pro- situation, rather than with the financial- posal to require microwave-fed CATV's The U. S. Court of Appeals for the ly capable Banning Broadcasting. to protect local TV stations, an inquiry District of Columbia has upheld an The court also pointed out that if the into whether TV licensees should be al- FCC decision issued last July which Parrs were "aggrieved," it was not by lowed to own CATV's, a proposal to granted assignment of license of KPAS anything the commission had done, but shift CATV microwaves into another Banning, Calif., from Stevens Broad- rather by their own delay in filing their frequency band and an ABC sugges- casting Inc., controlled by C. A. Jas - application. tion to limit the distance a station's sig-

68 (THE MEDIA) BROADCASTING, March 1, 1965 in the 88th Congress, heads a nine- member group with six Democrats and NAB sets more of entire council proceeding was in er- three Republicans (reflecting the two- ror. "As general manager of WEJL," to-one Democratic majority in the convention lineup he said, "we don't oppose the re- House). quirement that the entire proceed- Representative J. Arthur Younger ings be broadcast. However, as di- (R- Calif.) is the senior Republican on The participants for FM Day, a Tues- rector of the NAB and past presi- the panel and also one of three Cali- day panel and luncheon speaker for the dent of the Pennsylvania Associa- fornians on it. National Association of Broadcasters tion of Broadcasters and Pennsyl- The lineup (asterisk denotes new annual convention in Washington, vania AP Broadcasters Association, March 21 -24, were announced last member) : Representative Rogers, chair- we strongly protest the require- man; Répresentatives John E. Moss (D- week. ment." The FM day session, Sunday, March Calif.) , Horace R. Kornegay (D -N. C.) , During all this interbroadcaster "Lionel Van Deerlin (D- Calif.), Fred 21, will be presided over by Harold R. feuding, the city council continued B. Rooney (D -Pa.), *John M. Murphy Krelstein, WMPS -FM Memphis. Three the ban and set March 4 as a date (D-N. Y.), Younger, James T. Broyhill panel discussions and two reports are for the council to meet with media (R-N. C.) and *James Harvey (R- on the day's agenda. representatives for a solution to the The panels and participants are: Mich.) . problem. Representative Rogers has said he "FM: Class? Mass? Mass-Class ? " - In the background of the uproar, expects to resume a hearing on the Harold I. Tanner, WLDM(FM) Detroit, but unmentioned in this case, are FCC's fairness doctrine sometime this moderator; Everett Dillard, WASH(FM) competing applications for commu- spring, perhaps this month. Washington; David Polinger, WGLI-FM nity antenna television systems in The House voted last Wednesday Babylon, N. Y., and Fred Rabell, xrrr- (FM) Scranton. Among the four appli- (Feb. 24) to give the commerce panel San Diego. cants are: Total Television Cable $262,000 for operations through Jan. "Is Separate FM Programing Good or Bad for the Public Inc. and Semit Cable TV Co. 31, 1966, a sum in addition to a legis- ? " -N. L. (Larry) Bentson, WLOL Total Television is a joint venture lative appropriation of around $240,000 -FM Minneapolis, moderator; Of WDAU-TV, WBRE -TV and WNEP -TV. for the same period. FCC Commissioner Kenneth A. Semit is owned by WEJL and Mr. In the organization announced Thurs- Cox; Oliver J. Keller, WTAX -FM Spring- field, Ill., and Woodland is acting manager. day (Feb. 25), Representative Oren Ben Strouse, of wwDC- FM Washington and Harris (D- Ark.), chairman of the full chairman of NAB's FM Radio Committee. committee, also is chairman of its Pub- "Measuring lic Health and Welfare Subcommittee the FM Audience"- Howard Mandel, NAB nals may be carried by a CATV. and the Special Subcommittee on In- vice president for research, moderator; In its petition last week, NCTA said vestigations. He headed the latter Sidney Roslow, The Pulse Inc.; George Dick, the commission should consolidate all group in 1963 and 1964 when it was American Research Bureau, proceedings which raise the question of primarily concerned with broadcast rat- and Frank Stisser, C. E. Hooper Co. FCC jurisdiction over CATV "and to ings. While that panel still has a report Reports will be given by decide, as the commission has done to make on the ratings probe, it is ex- Mr. Strouse on the FM broadcasting heretofore, and as it has repeatedly in- pected to move into other areas this industry and by George formed the Congress, that it does not W. Bartlett, manager of the year. NAB engineering have the authority to regulate CATV of the investigations sub- department, on "Ver- Membership tical Polarization." systems directly." committee (asterisk denotes new mem- The National Association of ACT, which is headed by William L. Representatives Harris, *Samuel FM ber): Broadcasters Putnam, president and general manager (D -Md.), Paul G. Rogers will handle the FM Day N. Friedel morning program. of Springfield (Mass.) Television Broad- (D- Fla.), *Lionel Van Deerlin (D- On Tuesday morning, casting Corp., pointed out that "if the Calif.), *J. Oliva Huot (D -N. H.), March 23, there will be a two -hour FCC has the authority indirectly" to *John Bell Williams (D-Miss.), Young- discussion of the "Future of Television Conference regulate the networks, "it most assured- er, 'Willard S. Curtin (R -Pa.) and '65." John F. Dille Jr., Communicana ly" has the authority through this same *James Harvey (R- Mich.). Representa. Stations and vice chairman of the NAB licensing power to regulate cables. No tive Moss is no longer on the subcom- television board and co-chairman of cable operation will carry a station's mittee. the convention committee, will moder- ACT said, "if the station seri- signals," Representatives Harris and William ate. Panelists are: ously endeavors to prevent it." L. Springer (R -Ill.), who are respec- Julius Barnathan, ABC -TV; Dwight tively senior Democrat and Republican W. Martin, wnsu -TV New Orleans and on the full committee, are automatically chairman of NAB's Future of Broad- Nine chosen for members of each subcommittee and casting Committee; Frederick W. Ford, have voting privileges. National Community Television Asso- The Commerce Committee has set ciation; FCC Commissioner Robert E. House subcommittee aside the week of March 8 to move into Lee; Beardsley Graham, Spindletop Re- its new quarters in the Rayburn House search, Louisville, Ky.; Theodore Pier- Representative Walter Rogers (D- Office building. son, Washington attorney, and W. Wal- Tex.) was named chairman of the One of the first topics the committee ter Watts, RCA. House Communications Subcommittee is expected to consider in its new hear- The Wednesday program for the last week as the parent Commerce Com- ing room will be smoking and health. NAB's Broadcast Engineering Confer- mittee completed its organization for Proposals to require health warnings on ence includes a luncheon address by the 89th Congress, received its operat- cigarette packages and in advertising General B. A. Schriever, commander of ing funds and established five standing are pending before the House panel and the Air Force Systems Command, which subcommittees. its Senate counterpart, and the Senate is responsible for all research, develop- Representative Rogers, who was group is expected to begin its hearing ment, procurement and production to chairman of the communications panel March 22. make an aerospace system operational.

BROADCASTING, March 1, 1985 69 Grand Rapids agreement station was sold in 1961 to Kenco En- month the commission awarded the terprises (which last year resold the channel to Baker. not fully itemized station). Trustees for the pension fund The other two applicants are Salt claimed the employes were offered jobs City Broadcasting Corp. and Veterans Broadcasting Inc. The latter company The FCC's Broadcast Bureau at TBC's home station, KTBC -TV Austin, has ad- has withdrawn from the interim opera- vised the commission that the agree- but that they refused. An Austin district judge dismissed tion as a result of its sale of wROC- ment submitted by the four parties in the suit (BROADCASTING, 1964) AM-FM-TV Rochester, N. Y., to Rust the channel 13 Grand Rapids, Mich., April 20, Craft Broadcasting Co. (BROADCAST- proceeding lacks sufficient information and last week the state court of civil voted -1 ING, Feb. 15) . to determine whether the "amount or appeals 2 to uphold the lower court's ruling. is owned by value of payment" being made justifies TBC the approval under existing rules. family of President Johnson, with the Two more ownership shares stations The document was jointly submitted in trusts. Feb. 1 by West Michigan Telecasters notified of fines Inc., winning applicant for the Grand Rapids VHF channel, and the three un- Losers seek re- opening The FCC has notified Arthur C. successful parties -Grand Broadcasting Schofield, licensee of WKYX -AM -FM Co., MKO Broadcasting Corp. and because of law suit Paducah, Ky., that he was subject to Peninsular Broadcasting Co. a $500 fine for failing to report a The agreement provides for pay- A law suit filed by the state of New change in station assignment and an ment by West Michigan of either York charging two of the principals illegal transfer of stock. $120,000 or $130,000 to each of the of the winning applicant for channel The commission found that Nation- three losing applicants in return for 9 Syracuse with "conspiracy, price -fix- wide Stations Inc. operated WKYX from dismissal of their appeals currently ing and anticompetitive" practices, has mid -1962 to the fall of 1964 without pending before the U. S. Court of Ap- prompted appeals from six of the los- FCC approval. The commission also peals for the District of Columbia ing applicants urging the FCC to rescind noted that a contract for the transfer (BROADCASTING, Dec. 14, 1964). its grant and reopen the record. of 20% interest to Raymond F. Damgen In the event the parties agree to the Syracuse TV Inc., Onandaga Broad- also was not reported. $130,000 payment, half to be paid up- casting Inc., WAGE Inc., Syracuse Civic In a similar action the FCC notified on FCC approval and half within five Television Association, Six Nations TV the Moab Broadcasting & Television years, the agreement itemizes $55,000 Corp. and George P. Hollinbery also Corp. that it has incurred a $500 fine as the sum each applicant spent for legal asked the commission to remand the for violations of its station KURA Moab, expenses, and the balance, $75,000, as proceeding to a hearing examiner for Utah, for failure each applicant's to keep a maintenance equity in the station further evidentiary hearings. log and failure to reduce power at sun- (BROADCASTING, Jan. 18). In both individual and joint petitions, set as required by its license. Channel 13 has been operated as they urged the commission to vacate WZZM -TV under an interim operation its Jan. 22 award of the VHF channel by the four parties since November to W. R. G. Baker Radio & Television More colleges offer 1962. Corp. (BROADCASTING, Jan. 25). The bureau points out that assuming The parties based their action on the radio -TV courses $55,000 is the legitimate sum incurred recent discovery that T. Frank Dolan by each of the three losing applicants Jr. and Leonard P. Markert, president A National Association of Broadcast- for legal expenses, and $20,000 is for a and vice president, respectively, of W. ers survey of colleges and universities promissory note the interim corporation R. G. Baker company, are among seven offering radio and television courses, owes each party; and $17,500 is for defendents in a complaint filed Dec. shows that there are more schools offer- equipment reimbursement after depre- 31, 1964, in the New York Supreme ing degrees to more students than in the ciation, there still remains $37,500 Court by the state's attorney general. 1963 -1964 survey. which is now unaccountable. Messrs. Dolan and Markert also own This 1964 -65 report, prepared by Dr. The bureau noted that this amount (each 50% ) the Edward Joy Co., a Harold Niven, assistant to the NAB "may well be" assets in the station, but plumbing supply company. The Joy president, shows 126 schools offer a has not been sufficiently itemized as company was charged in the suit with bachelor's degree in radio -television, 15 required. For this reason, the bureau "entering agreements and engaging in more than last year. A master's degree urged the commission not to approve conspiracies to restrain and eliminate is offered by 60 schools, one more than the agreement until "a sufficient show- free competition" in the building con- the previous report and 17 schools offer ing" is made by the parties. struction industry to the detriment of a doctorate, two more than did so last New York's school and university con- year. struction program. The survey reported that of the 4,480 The six losing applicants noted that students seeking degrees, 3,257 are jun- Court upholds TBC Baker failed to notify the commission, iors and seniors working on their bach- as FCC rules require, of the pending elors, 773 are seeking masters, and 180 on pension appeal law suit. They urged the commission are studying for their doctorates. to reopen the record to determine if The previous study showed 2,994 A Texas appeals court last week up- Messrs. Dolan and Markert engaged in working on bachelor degrees, 593 study- held a lower court ruling which dis- anticompetitive practices which reflect ing for masters and 132 candidates for missed a suit by former employes of the on their qualifications as a licensee and doctorates. Texas Broadcasting Co. seeking pay- to determine the circumstances sur- Of the schools reporting this year, ments from a pension fund. rounding Baker's failure to inform the there are 320 fulltime instructors in The 39 former employes, all of whom FCC of the pending suit. radio and TV courses and 331 who worked for KRGV -TV Weslaco, Tex., Channel 9 has been operated since cover some phase of broadcasting. Com- maintained that the trust fund owed September 1962 as wwYs(Tv) under parable figures for the 1963 -64 report them from $50,000 to $75,000 after an interim agreement among the nine are 292 fulltime and 267 parttime they lost their jobs when the Weslaco original applicants for the facility. Last teachers.

70 (THE MEDIA) BROADCASTING, March 1, 1965 Consulting firm recommended the same penalties. application to the commission which In March last year, Mr. Estes asked referred to the transaction as only being for a rehearing, offering the affadavits an "oral" agreement (BROADCASTING, formed in Boston of two employes who would, he said, Feb. 8). back up his contention that he was the In its opposition, KBZY said that the Austin A. Harrison, general mana- victim of a conspiracy. The commis- action sought by Mr. Allen is totally ger of WINS -xv Boston, and Roy V. sion denied these petitions last June. unsupported and is the "latest in a long Whisnand, president of the Whisnand In issuing its unsigned ruling last series of attacks" on the principals of Management Co., have announced the week the court said it was making no Salem Broadcasting going back to 1953. formation of a broadcasting manage- judgment on how the FCC should de- The company also noted that the ment consulting and marketing service cide the case, but felt that "public in- commission last month, in the channel organization in Boston. terest" considerations require a supple- 3 Salem TV proceeding, reviewed the The new firm, Austin A. Harrison mental record. same accusations and found that there Co., will engage in the ownership and was "no attempted misrepresentation or operation of TV stations and offer serv- failure to disclose pertinent informa- ices in finance, investment, advertising Sanders named chairman tion." and marketing with special attention The issue of the contracts developed given to the broadcasting industry. of NAB selection group in the channel 3 Salem proceeding since Harrison Co. has obtained permis- Nancy Fisher Harrison, who owns 50% sion to use the facilities of educational - Ben B. Sanders, KICD Spencer, Iowa, of Salem Television Co., the winning WIHS -TV to develop general commercial has been chosen chairman of the Na- applicant, also is secretary and 25% programing as a part of its services. tional Association of Broadcasters se- owner of Salem Broadcasting. WIHS -TV, licensed to the Boston Catho- lection commit- The losing applicant in the TV pro- lic TV Center Inc., is owned by the tee. Mr. Sanders ceeding, Salem Channel 3 Telecasters Archdiocese of Boston and operates as was named last Inc., was disqualified, according to the an educational station from 9 a.m. to Thursday (Feb. commission, because of "the submission 3 p.m., at which time it becomes a com- 25) at the com- of a false statement under oath . mercial facility. mittee's f i r s t crowned by lack of candor and delib- meeting in Wash- erate evasion." The examiner in the `Victim of conspiracy' ington. proceeding also discovered that Mr. T h e commit- Allen's wife was a financial backer of to get new hearing tee's job is to find the disqualified applicant, Salem Chan- someone to re- nel 3. KBZY notes that by the time elements A federal appeals court told the place Willard Mr. Sanders involved in executing and obtaining FCC last week to reopen the record in Schroeder, NAB the case of a broadcaster whose renewal board chairman, for one station was denied, and whose when his term expires in June. Other members of the committee license for another was revoked. are: James ANOTHER STATION Stressing that the "interests of justice D. Russell, KKTV (Tv) Colorado Springs; require a supplemental record, the Robert F. Wright, WTOK -TV Meridian, WWL -TV U. S. Court of Appeals in Washington Miss.; Ray Johnson, KMED Medford, told the FCC to hear the testimony of Ore.; Ben Strouse, WWDC -FM Wash- NEW ORLEANS two witnesses who claim that Edwin ington, and Carleton D. Brown, wTVL RENEWS POPEYE H. Estes was framed by a local com- Waterville, Me. petitor into sending false program logs All, except Messrs. Strouse and to the FCC with his application for re- Brown were present last week. The newal of WMOZ Mobile, Ala. committee plans another meeting in The FCC ruled last year that Mr. Washington before the NAB convention Estes had falsified the program logs later this month. submitted with WMOZ's renewal application. It also found he therefore lacked the proper qualifications to be KBZY seeks denial the licensee of WPFA Pensacola, Fla. ( BROADCASTINO, Feb. 10, 1964). The of revocation petition four -commissioner decision upheld the findings of a hearing examiner who KBZY Salem, Ore., has asked the FCC to deny the petition for revocation directed against the station by W. Gordon Allen, former owner of KGAY Salem and ARKANSAS' presently, according to the commission's GREATEST COVERAGE records, a 25% stockholder in KBZY. Mr. Allen's petition, filed with the commission Jan. 29, alleged that C. O. K B H S Fisher, president of Salem Broadcasting THE MIGHTY Co., KBZY licensee, and B. Loring Schmidt, former licensee of KBZY (then 590 Koco), "willfully concealed" from the commission in 1956 the existence of TIM TIMOTHY, INC. three contracts which effected the sta- Hot Springs, Ark. tion's transfer. KING FEATURES SYNDICATE New York. MU 2 -5600 Represented by THE MEEKER CO. The petition also charged that the two 235 E. 45th St., principals submitted a false assignment

BROADCASTING, March 1, 1965 71 Financial firms help KCBC get own ratings

Claire E. Grant, vice president and mailing to 10,000 home owners. The time to think things over; they were general manager of KCBC Des card asked "What radio station do expressing their opinions to a local Moines, Iowa, was annoyed when the you listen to most ?" It listed the six financial institution they trusted and rating services failed to give what Des Moines radio stations by call let- respected, so it would be reasonable he felt was a true picture of his sta- ters, position on the dial and descrip- to assume that their answers would tion's audience. But unlike some tion of program format. The home be more reliable than those made to other managers who have been in a owner was asked to list his first, sec- an unidentified interviewer on the similar situation, Mr. Grant turned ond and third choices by checking telephone; and the results were tabu- from annoyance to action. boxes opposite call letters. lated by local people beyond re- It began 15 years ago. KCBC be- The cards were returned to the proach and held in high esteem in the lieved it had "built a responsive adult savings and loan association-and community. audience with a format of relaxed with no premium or other induce- The survey "resulted in substan- radio, consisting of album music and ment to respond, there was a 17% tial business for KCBC," Mr. Grant local headline news on the hour. But return. The tabulation, also done by reported. In fact, it worked so well the rating service showed us sixth in the savings and loan firm, showed that it has been repeated each year a six- station market. We felt this was that KCBC stood second among the since, and in duplicate, with a bank far from a true picture and we began stations for home listening, first for and a savings and loan company looking for a believable sales tool," car listening, Mr. Grant said. sending out the same cards at the he said. In presenting the study to local same time. More important, the Mr. Grant went to the largest sav- businessmen, KCBC salesmen made cards received back from the holdings and loan association in Des these points: The people reached by ers of checking accounts at the bank Moines, got it to enclose a return mail were permitted to give their an- or mortgages from the savings and postcard with its next monthly swers at their own convenience, with loan association have, year after

signatures on the assignment application land, the first agreement, dated Nov. related efforts. The agency will work and mailing it to the commission 13, 1956, could not logically have been mainly around the theme of woNE's through the station's attorneys in Port- in existence when the application was new programing and will assist in the executed. The commission had stated creation, interpretation and exploitation earlier that it received the application of this concept. by Nov. 15. The station said that since the com- Big boost WBIE Marietta, Ga., be- mission has already resolved the charges came a 10 kw daytimer on 1080 kc in favor of the Salem Broadcasting prin- on Feb. 13, after nine years as a 500 w cipals, the agency must either deny or daytimer on 1050 kc. The increased dismiss with prejudice the revocation power comes from a new RCA transaction. mitter and a three -tower directional pattern. WBIE is licensed to Marietta Broadcasting Co. James M. Wilder is Media reports ... president and general manager. Expansion Mullins Broadcasting Co. Station names agency WJBK -TV De- (tarry [Tv] and KBTR Denver) has pur- troit has named Zimmer, Keller & chased the Alden Outdoor Advertising Calvert, that city as its advertising Co., Denver, as the first step in a diver- agency. WJBK -TV is owned by Storer 1. sification program. John C. Mullins, Broadcasting Co. MBC president, will also become president of the outdoor advertising firm, New affiliate Kvox Moorhead, Minn., which a will be wholly owned subsidi- Fargo, N. D. will become a CBS affil- ary of MBC. iate, effective March 7. The station is Co-operative program A broadcasting owned by Central Minnesota Television internship program arranged between Co. the Department of Radio, Television FCC, FTC budgets The FCC and the and Motion Pictures of the University Federal Trade Commission are tenta- of North Carolina, Chapel Hill, and tively scheduled to present justifications wwox Charlotte, has been started. Un- of fiscal 1966 budget requests FOR THE MONEY der the program, before ... each intern selected the House Independent Appro- by the university, four a year, Offices at the top the will priations Subcommittee. The FCC, ... of agenda for spend a semester at the station receiving seeking $17.5 million, up about $1 mil- the top investors in the business on- the -job training while being paid a lion over the current fiscal year appro- of broadcasting is the Annual salary by wwoK. priation is to testify at a closed hearing Convention of the National Asso- Agency appointed WONE Dayton, March 8. The FTC, asking $13.8 mil- ciation of Broadcasters starting Ohio, has appointed Willis /Case /Har- lion, about $1.1 million above fiscal March 21 in Washington. wood, that city, to handle the station's 1965's budget, is to appear March 22, advertising, publicity, promotion and also at a closed session.

72 (THE MEDIA) BROADCASTING, March 1, 1965 cations were granted. He referred to NBC -TV affiliates the commission approval of the purchase by Video Service from Jerrold plan annual meeting Corp. of the Indiana microwave system, which relays five channels of service to TV stations affiliated with NBC will in Logansport, two to one in year, shown virtually identical re- a CATV hold their annual convention on March Peru and four to one in Lafayette, all 17 -18 in New York, highlighted by a sults, he said. Indiana. The commission also granted KCBC pays for the printing and TV network presentation and a lunch- another Cox subsidiary, The Dalles and the financial institutions eon address by NBC Board Chairman postage (Wash.) TV Co., microwave authoriza- (six now cooperate) donate the Robert W. Samoff. tions to serve a Cox-owned CATV with tabulation time and effort for the in- Both events will be held on Thursday signals of six stations. formation they get from the study. (March 18) at the Waldorf- Astoria. A The Chicago -Ohio system would have The survey results are readily ac- closed session is slated for the preced- served CATV's in Lima, Findlay, Fos- cepted by Des Moines businessmen ing day, according to Tom Knode, vice Tiffin, all Ohio, with signals who toria and president, NBC station relations, who know and trust the financial in- from one or more of six Ohi stations, stitutions which cooperate with KCBC said last week that advance registration in addition to the programing of wON- in making the studies, Mr. Grant de- indicates record attendance by affiliates. TV. clared. But he added that for some A reception and dinner will be held unaccountable reason, advertising Thursday evening with NBC -TV stars agency timebuyers don't go along ABC Radio to have providing entertainment. Key network with this reasoning. "They seem to executives, led by Mr. Samoff and feel that because it is made locally it revue at NAB convention Robert E. Kintner, NBC's president, is subject to suspicion. However, I will represent NBC -TV. The affiliates, it is being announced can assure you that it is impossible to said last week it will ABC Radio today (March 1) will present comedian get the six largest financial institu- a musical revue, Son, the present "My Bop Hope with an award, the first of tions in Des Moines to rig the results at second an- Affiliates," the network's its kind made by the stations. He'll re- of a study circulated with their name for affiliates nual reception and show ceive a citation, which salutes him as attached." Association of attending the National the most distinguished entertainer ever Broadcasters' convention. The event to appear on stations affiliated with a day be- will be held on March 21, NBC, as a highlight of the entertain- official opening fore the convention's ment portion of the convention pro- in Washington. ceedings. Cox drops plans for The musical revue, set for 11:30 a.m. Ohio microwave in the Park theater at the Sheraton - system Park hotel, will emphasize the network's goals and will pay tribute to Cox Broadcasting Corp. has aban- the affiliates. A buffet lunch fellows doned plans for a microwave system at the, Park room. In the Ambassador that was to relay programs of wox-Tv suite on March 20 affiliates will be wel- Chicago and several Ohio stations to comed at an open house at 4 p.m. A community antenna television systems reception will be at in Ohio. held March 21 10:30 a.m. in the Continental room. The FCC, at the request of Video William MacCallum, ABC Radio Service Co., of Dayton, Ohio, a Cox midwest regional program director, will subsidiary, dismissed the company's 11 produce the revue and Warren Som- applications for construction permits for merville of Theater Five will direct. microwave relay stations in Indiana and The network also plans to send the Ohio. 24 -man cast of Breakfast Club from The action was almost concurrent Chicago, with the show originating with -and was related in part to-the March 22 -24 from Washington's May- commission's approval of the sale of a flower hotel. microwave system in Indiana to Video Service (BROADCASTING, Feb. 22). When filed in February 1964, the Revisions of bylaws applications gave rise to speculation that Cox was planning a microwave system up for approval that would extend from Chicago to New York, serving CATV's along the way. Changes in the bylaws of the Nation- FOR THE SHOW ... This was based on applications, filed al Association of Broadcasters were earlier, for microwaves to relay the sig- sent to the membership last week for . in the city of really big shows nals of independent New York and approval. The changes were approved (at either end of Pennsylvania Philadelphia stations to CATV's in by the NAB joint board at its meeting Avenue), Washington will be the Chambersburg and Tyrone, both Penn- in Palm Springs, Calif., in January site of the most important gath- sylvania. Those applications are still (BROADCASTING, Feb. 1). ering of broadcast business peo- pending. The proposed amendments redefine ple since 1961. Everybody who William Sims, counsel for Cox, said terms of service of the board chairman is anybody will be on hand to last week that speculation lacked "sub- and create a vacancy if a board member speak up for their segment of stance." changes status. the business. What they say here, He added that the Chicago -Ohio mi- One amendment would delete the and what they do here, could af- crowave applications were dismissed be- stipulation that no board chairman fect you, your product or service, cause "they had been pending for a "shall serve more than two successive now and for years to come. long time" and because the other appli- one -year terms in this office."

BROADCASTINB, March 1, 1965 73 FINANCIAL REPORTS

used to account for more than half of Rollins revenues ASCAP's income ASCAP's radio revenues, now contrib- utes only 5% of the radio total. Most jump up 325% up 6.3% in '64 radio money now comes from independent radio stations, which play albums of Rollins Inc., Wilmington, Del., last works written and published by ASCAP The American Society of Composers week reported record revenues, earn- members. ings and cash flow for the nine months Authors and Publishers had a gross ASCAP membership is growing "by income of $40,182,307 in 1964, 6.3% ended Jan. 31, 1965. leaps and bounds," Mr. Adams re- Revenues were up 325% to $26,- better than the 1963 gross of $37,798,- ported, with 250 active writer members 908, 890,038 compared with $6,328,508 for according to a treasurer's report and 101 publisher members added with- read Wednesday (Feb. 24) to a West the comparable period last year. Net in the last six months. There are now earnings increased 82% to $1,205,109, Coast membership meeting of the music 7,756 writer members and 2,521 pub- rights licensing society. Of the total, or 40 cents per share. lisher members for a total membership Rollins Inc. operates eleven radio and $39,494,024 came from fees paid by of 10,277, he stated. broadcasters and other licensees. In- TV stations and has diversified chemi- terest on investments accounted for cal, service, advertising and agricultural $503,791 and membership dues for Ampex Corp. up 8% interests. $157,492. Salaries and other operating Nine months ended Jan. 31: expenses amounted to $7,937,378, leav- in third quarter 1965 1964 ing $32,244,929 available for distribu- Earnings per share $0.40 $0 22 Revenues 26,890,038 6,328,508 tion to ASCAP's writer and publisher Ampex Corp., Redwood City, Calif., Net earnings 1,205,109 644,361 members. has reported record sales and net earn- Not included in those figures is $414,- ings in fiscal 1965 for both the third 200, paid to ASCAP by the four nation- quarter and nine months ended Jan. 30. IRS lifts tax exemption al radio networks but held in escrow Third quarter sales totaled $38,356,000, pending the settlement of the dispute up 8% over last year and net earnings after group uses TV over radio rates either through negotia- were $2,008,000, or 22 cents a share, tion or in the courts. Stanley Adams, up 10 %. Comparable nine -month fig- A ruling by the Internal Revenue ASCAP president, told the West Coast ures were up 6% and 7 %, respectively, Service taking away the tax exemption members that network radio, which over the same period in fiscal 1964. of the American Plywood Association, Nine months ended Jan. 30: because among other things it went 1965 1964 heavily into TV in 1961, will be fought Earnings per share $0.57 $0.53 in court. Sales $107.338,000 $101,625,000 Net earnings 5,234,000 4,884,000 The association, formerly known as Shares outstanding 9,250,418 9,214.031 the Douglas Fir Plywood Association (DFPA), said: "Obviously, it will be necessary to test the new IRS position Four Star shows profit in court, which probably will be a long, tedious and expensive process." in first -half report According to material released by the organization on Feb. 11, the Four Star Television showed a "sub- Seattle IRS district director informed stantial improvement" in both sales and the APA on Jan. 27 that its tax exemp- earnings for the first half of the current tion as a trade association was being fiscal year over the like period of the revoked as of Jan. 1, 1961. This was previous year, according to an interim based, the district director said, on the report to stockholders. Both of the com- fact that commencing in 1961 APA pany's network programs, The Rogues "substantially increased your advertise- on NBC -TV and Burke's Law on ABC - ment of the DFPA trademark which TV, have been renewed for the balance principally benefitted the products of of the 1964 -65 season. The half -hour your members rather than the products TO GET READY . a . children's show, Shenanigans on ABC - of the industry as a whole." . mark your calendar now for TV, has been extended for 13 weeks, The only significant change in its ac- these four special reports on the report states. A wholly owned sub- tivities beginning in 1961, the associa- this, one of the most important sidiary, Four Star Distribution Corp., tion said, was the use for a two -year of NAB Conventions: now has 11 filmed TV series in syndi- as a cation on 254 stations in 186 S. period, of television national ad- MARCH 15- Pre -Convention line -up on U. cities and is enlarging its initial library vertising medium (David Brinkley's people, plans, programs, places. of motion pictures. Journal on NBC). Before 1961, the MARCH Convention look be- APA said, consumer campaigns had 22- issue 26 weeks ended: hind the scenes, who, what and Dec. 26, Dec. 28. been directed to readers of national 1964 1963 magazines. It has enjoyed tax exemp- where. Earnings per share' $0.25 ($0.51)t tion MARCH 29- Post-Convention report Income since 1938, the organization said. Film rental and live 8,631,927 5,638,398 what happened and what it means. television The IRS document said that in 1962 Other 267,028 124,061 total disbursements were $7,369,191, APRIL 5- Product report on new prod- Total 8,898,955 5,762,459 Costs and expanses 8,732,357 6,102,213 of which $2,029,916 was for television. ucts, services and equipment, Net income 166,598 (339,754) "It may be an oversimplification to costs and availability. 'Based on 665,950 shares outstanding ii (loss) say," APA commented, "that IRS has

74 BROADCASTING, March 1, 1965 decided that exposure of a message on television carries much greater weight than exposure of the same message in national print media, but it does appear that this is the case. If this approach prevails many other business factors could obviously be judged unilaterally by the government, and an enterprise could conceivably be taxed on how well an enterprise could have conducted its affairs, in the opinion of IRS, and not on how well it did, in fact, conduct its affairs."

Time Inc. net income up 87% for 1964

Time Inc. last week reported a gain of 87% in net income for 1964, a year in which revenues climbed 16% to $413 million. The margin of net income after taxes rose to 6.4% from 4% in 1963. The company's year end statement noted "an upswing in revenues, audi-

ence and programing activities . . for Time -Life Broadcast. It also described continuing exploration for new opportunities in broadcasting including community antenna television. Year ended Dec. 31: 1984 1963 Earned per share $2.18 Revenues 412,000 358,999,000 TO GO . . . Operating income 43,700,000 24,300,000 National General up 50% liroadcastinq National General Corp. had a 50% THE alA9INESSWEEIIIYOF TELEVISION ANO RADIO increase in net operating income for the the direct and most productive way for you to "cover" the first quarter of fiscal 1965, 13 -week NAB Convention. In addition to the thousands of additional period ending Dec. 29, 1964, in comparison with the like period a year ago. copies for on-the -spot delegates, more than 25,000 sub- The company owns 216 theaters and scribers will be following the convention proceedings and is becoming active in closed circuit the- reading your sales messages in these four Convention -oriented ater television. issues. First quarter: 1985 1965 ... BROADCASTING will be on hand to follow every action Earnings per share $0.18 $0.12 of the main event as well as the many scheduled conferences, Gross income $17,781,666 $16,765,859 Net operating committee meetings, including unscheduled gatherings -all of income 644,833 434,143 Shares which will be presented in meaningful, briskly- written reports outstanding 3,593,973 3,590,443 in four specialized issues. Storer sells Standard Tube ... GO BROADCASTING for the complete show, get maximum exposure for your station, service or product. Storer Broadcasting Co. last week announced an agreement to sell its 334,- 601 shares of class "B" Standard Tube BUY the complete package of four sure -fire Co. stock to Michigan Seamless Tube issues for incomparable readership among the peo- Co. for $11 a share. Total purchase ple who need to know you price is $3,680,611 which, according to George B. Storer Jr., president, will result in an after -tax profit of $1,527,- or BUY any one or a combination of the four to 000 for the broadcasting firm. reach your specific prospects. Standard Tube has 658,191 shares outstanding, 50.84% of them owned by For immediate reservation fo assure best available positioning Storer. Michigan Seamless will offer all Standard shareholders the same price COMMUNICATE NOW WITH YOUR MAN FROM BROADCASTING per share between March 1 -16.

BROADCASTING, March 1, 1965 75 EQUIPMENT & ENGINEERING Another grab at the TV spectrum

Mobile radio users firm up campaign to get more frequencies, and they're getting solid help from manufacturers, engineers -maybe the government

The growing swarms of mobile com- manufacturers, has been quietly work- The JTAC's shoehorn group is ex- munications users are picking up power- ing on a plan to shoehorn mobile cir- pested to issue a report soon, perhaps ful support in their quest for more cuits into the VHF television band in within the month. It has been studying frequencies. They are taking dead aim major cities, where land mobile users the feasibility of putting land mobile at some of the spectrum space that are heavily concentrated. circuits on VHF television channels television now occupies. In an official study of spectrum that are unused by local stations. In The pressure for expansion has been use the JTAC has recommended that New York, for example, where chan- building up for some time as more and television channel widths be narrowed nels 2, 4, 5, 7, 9, 11 and 13 are oc- more private radio communications sys- to make room for more land mobile cupied by broadcast stations, the land tems were installed by taxi fleets, truck- frequencies. mobile services would use one or more ing operators, police, fire and other gov- The FCC has appointed a Land of channels 3, 6, 8, 10 and 12 which ernment services and all kinds of en- Mobile Advisory Committee including are not assigned to New York. The terprises that operate vehicles with engineers and representatives of priv- JTAC group is reported to be nearing which they wish to communicate. In ate industry. Broadcasting is only light- what it regards as a method to insert recent weeks, however, the land mobile ly represented on the full committee the mobile services without interfer- users have been given a hand by pres- and is represented not at all on the ence to the TV stations in New York or tigious helpers whose word cannot be 26- member executive committee which to those in other cities. ignored. last week was notified to meet April This committee is headed by Dr. A special study group appointed 22 -23 in Los Angeles where it will in- John A. Pierce of Harvard University. by the Joint Technical Advisory Com- spect land mobile services. Only execu- The vice chairmen are Frank Marx, mittee, which represents engineers and tive committee members have votes. president of ABC Engineers, and Waldo A. Shipman, of Columbia Gas System Service Corp. Throwing the Book The proposal JTAC has some suggestions for radio, too by JTAC that television band widths be narrowed was made in a book, Radio Spectrum Utilization, newly In the new study by the Joint Tech- the report states, "would then be published under the auspices nical Advisory Committee, Radio used for long- distance broadcast re- of the JTAC. In the book the JTAC suggests Spectrum Utilization, with its pointed ception via clear channels at suffici- that a compression of television recommendations on television and ently high power to provide regional channels would provide more space for land the land mobile services (see page or national coverage to reach sparse- mobile 76), a second recommendation in- ly populated services. It doesn't indicate how areas. The FM band much narrower volving broadcasting is made. This could provide top quality, interfer- TV channels should be, but it is implied by some relates to radio and suggests that all ence -free local service. Both the of those who local radio broadcasting be urban helped in writing the book that TV moved and the rural populations channels out of the AM band to FM, and would benefit from this change." under today's "state of the art," could that the remaining regional and clear The JTAC report continues: "The be halved. "The channel stations in the standard band FM broadcasting service is ideal- most pressing need in the VHF ... and be permitted to go to higher power ly located in the vicinity of 100 mc. UHF bands," the book states, "is to cover larger areas. As the public becomes more intoler- the provision of sufficient space for the Recommended also is the expan- ant of the jammed conditions in the land mobile services." Not only have sion of the AM band below 500 kc, AM broadcast band, the trend to the the needs for land mobile service expanded so that standard broadcasting may reception of FM in the home, car or in recent years, it says, but get greater ground service. by portable receivers has now at- the users have virtually exhausted their The maritime services, the JTAC tained an accelerating pace. In the efforts to use the present channels at report states, should be moved out future, FM could supplant AM for their most efficient capabilities. Added of the 500 kc area to higher fre- local service "because it offers su- efficiently, JTAC says, can come from quencies (they now occupy 415 kc perior technical characteristics, more the use of computers which would aid to 510 kc), to permit AM broadcast- consistent coverage, and better inter- in making geographical allocations and ing to expand downward to provide ference protection. Its further im- which could result in "a few more us- "better service and greater cover- provement and acceptance should be able channels in crowded areas," and age." The move of maritime radio explored, perhaps by making it more more stringent system standards which to higher frequencies would benefit attractive to the listeners in auto- might make for more efficiency in use. that service, too, the book says. mobiles through the use of vertical But, the book adds, these measures "The present broadcasting band," antenna polarization." are only a partial solution. The need is for additional frequencies. "One step in this direction," the re-

76 BROADCASTING, March 1, 1965 port says, "would be a complete review of the spectrum utilization standards for television to develop more rigid standards, freeing some spectrum space FCC pinpoints FM's interference to TV now allocated to television broadcasting, for the mobile services. Even The FCC has prepared an infor- strengths of the two signals; the exact a small reduction in the required chan- mation bulletin which examines and relationship of the FM harmonic nel bandwidth would result in sub- explains interference to TV reception stantial relief." (the undesirable foreign frequency) caused by extraneous radiation from to the TV station's picture and aural Homogeneous TV Because the FM stations. carriers, and the orientation of rebroadcasting services occupy over 50% The bulletin notes that the TV inter- ceiving antennas. of the spectrum from 30 mc to 1,000 ference can be experienced any- Reception of a distant TV signal, mc (FM and TV), JTAC declares, "it where in the U. S. but is limited to when an FM station is in operation is quite natural that searching ques- reception on channels 7 through 13. close to the TV receiver reportedly tions be asked as to determination of The interference is of two types: will cause the greatest interference the need for the size of TV allocations (1) that caused by the direct second to the TV signal. and as to the possibility of improved harmonic radiation of the FM signal The FCC pointed out, however, spectrum utilization in TV channel as- falling within the TV receiver band - that these two types of interference signments. The former question is be- pass, (2) the generation of second "cannot be cured" at the FM station yond the scope of this book. As for harmonic signals within the individ- and "should not be blamed" on the efficient spectrum utilization, the pres- ual TV receivers which become over- FM licensee. ent distribution of TV frequencies loaded due to the strong "fundamen- The commission also noted that makes the job inherently difficult." This tal" signal from the FM station. the problem basically stems from the is a reference to the three distinct tele- The severity and extent of this design of the TV receiver, since the vision bands in the VHF -UHF portion type of interference, according to receiver does not have sufficient se- of the spectrum -from 54 mc to 72 the commission, will depend upon lectivity to reject an FM signal which mc (channels 2 -6), from 174 mc to 216 the distance between the TV and FM is far removed from the TV signal mc (channels 7 -13), and from 470 mc stations involved; t h e relative frequency. to. 890 mc (channels 14-83). The report continues: "There is no doubt that a single relatively compact TV allocation would lead to more even distribution of utilization and to econ- omies in equipment construction that of over 30 engineers representing indus- "Everybody knows that TV channels could then be 'reinvested' in improved try and government. None, however, can be narrowed today. You could get technical performance. Hardly any represents broadcasting. the same TV services you have now in change has been made over the past Dorman D. Israel, Emerson Radio & about 3 mc," he said. "The average 15 years in the spectrum utilization Phonograph Corp., who is the current receiver today," he noted, "doesn't ac- standards of TV systems. Studies of JTAC chairman, emphasizes that "the cept the full 6 mc anyway; it ranges what improved receiver performance, book wasn't written for today; it was from 3.5 mc to 4.5 mc." or improved antenna sytems might offer written from a long-term viewpoint. We The analysis of present allocations toward providing the required potential feel that these are the things that must in various portions of the radio spect- number of TV stations within a more be done in order to best use the radio rum, and the recommendations for long- limited total allocation should also be spectrum." term changes, were the product of a thoroughly explored in the laboratory Philip F. Siling, chairman of the special group headed by Mr. Siling, fre- and field. group which put the book together and quency allocation expert and retired "Work on the evaluation of the need also of the subcommittee which pre- RCA Frequency Bureau chief. and toward improving utilization effi- sented its analysis of the services using Others on the committee: Wilfred ciency should go on even though at the the spectrum, stressed that the recom- Dean, U.S. Navy; Grant Ericson, AT&T; outset it would appear that existing in- mendations apply to many services and Herman Garlan, FCC; Richard P. Gif- vestments in stations and receivers point the way to better use of the spec- ford, General Electric; George Jacobs, might dictate perpetual maintenance of trum and to the improvement for the U.S. Information Agency; Paul D. the status quo. The situation in the services using the radio bands. Miles, Office of Emergency Planning; 30 -1,000 mc band is definitely too far James E. Ogle, FCC; Francis M. Ryan, out of balance to freeze earlier decisions AT&T (retired); Andrew Vadasz, GE; without continual investigation and James P. Veatch, RCA, and William field trials of many different technical Sound- equipped hat H. Watkins, FCC. approaches." The FCC's Advisors The recent Formed in '48 JTAC was formed A radio-equipped football fans' appointment by the FCC of the Land in 1948 by the Institute of Radio En- headgear was previewed by the Mobile Advisory Committee was another gineers (now the Institute of Electrical Hat Corp. of America last week. indication of heightening interest in ex- & Electronic Engineers) and the Radio The New York hat firm's creation pansion of the mobile services. The Manufacturers Association (now the is made of imitation Persian lambs FCC first announced its intention to Electronic Industries Association). It wool with an earphone connected appoint such a committee two years was established at the request of the late to a seven transistor radio by a ago as part of a broad inquiry prompted Wayne Coy, then chairman of the FCC, flesh -colored wire. The hat, which by the filing by the National Associa- to provide "unbiased" technical advice sells for $20, is designed so the tion of Manufacturers of a petition to the commission. wearer can listen to one game seeking for land mobile use the UHF The new book, which also contains while watching another. television channels 14 and 15. recommendations for AM and FM After one postponement, the deadline broadcasting (see page 76), is the work for comments on the NAM's proposal

BROADCASTING, March 1, 1965 77 was put at next April 1 with reply com- frequency. Class 1 -B stations on the York (now wABc) was shifted from 760 ments due May 18. same frequency must both directionalize kc to 770 kc as a class 1 -A clear chan- was Chairman of the FCC's advisory com- at night. nel station, and KOB Albuquerque 1180 kc to 1030 kc (with mittee is Commissioner Kenneth A. Circuit Judge George T. Washington, shifted from to Cox. Vice chairmen are James E. Barr, writing for himself and Judges David 10 kw) but given special authority chief of the FCC's Special Radio Serv- L. Bazelon and Wilbur K. Miller, virtu- use 770 kc with 50 kw. The moves ices Bureau, and Allen Cordon, legal ally told the FCC that perhaps Albu- were necessary because 760 kc and from S. use assistant to commissioner Cox. querque did not need a class 1 -B sta- 1180 kc were removed U. tion; that KOB could very well be a under the terms of the new North class II station. If not, he said, the American Regional Broadcasting Agree- commission ought to review its deci- ment. Ever since, ABC has sought to FCC told to sions for 880 kc (wcss) and 660 kc remove Kos from operating on 770 kc. (wrrsc) in order to put all three net- The clear channel case, which began work "flagships" on an equitable basis. in 1945, was concluded in 1961. The revisit 770 kc "The history of this dispute does not FCC decided to break down 13 class reflect credit on the commission," the 1 -A frequencies (out of 25 existing) by The FCC's clear channel case may decision reads. "Its response to this placing class II stations on the same have to be reopened in part as the result court's orders [the case has been up to frequencies in other parts of the coun- the 1 of last week's decision of the U. S. appeals court three times] has not try. The other 12 class -A frequencies Court of Appeals in the 25- year -old 770 in final result been to alleviate in any were reserved for subsequent action, kc case. substantial sense the very real griev- including possibly higher power. ances which we consider ABC to have The court, in a unanimous, three - suffered over the years.... We recog- judge decision, told the FCC it had not nize also that it is not our function to played fair with ABC when it decided decide what is in the public interest. Court upholds edict that the network -owned WABC New But we can state that compelling public York would have to share 770 kc with interest reasons must be given for not against Jerrold Corp. Kos Albuquerque, N. M. giving equitable channel treatment to This made both sttations class 1 -B WABC. We do not find those reasons stations, the court said, while wan here. We think that, as the matter now A federal appeals court has affirmed New York, owned by CBS, and wxsc stands, ABC has not received equitable a $325,000 treble damage antitrust ver- New York, owned by NBC, retained channel treatment on a comparative dict won by KPQ Wenatchee, Wash., their class 1 -A status, although the basis, taking into account the situation against Jerrold Electronics Corp, Phila- CBS station was ordered to share its in its current aspect." delphia. A Seattle federal district court 880 kc with a new class II -A station The same court upheld the FCC's jury last year awarded this sum to KPQ in Wyoming. The NBC station, which decision to hold in abeyance the appli- in a civil antitrust suit against Jerrold. already had a class II station in Alaska cation of Hubbard Broadcasting Co., li- Jerrold appealed, and on Feb. 9, the on its 660-kc frequency, was not re- censee of Kos, for 770 kc in New York. U. S. Court of Appeals in San Fran- quired to accept another class II sta- Hubbard had appealed from what it cisco affirmed the verdict. tion on that frequency. called the FCC's delay in acting on its KPQ claimed that it was forced to sell A class II station is required to application. its CATV system to a Jerrold- Whitney directionalize at night to protect the How It Happened The case goes combination in 1954 after Jerrold re- dominant clear channel station on its back to 1941 when the then w.rz New fused to sell it equipment. Suit charged

FANFARE

"facilities," such as newspapers, maga- (23% of stations) to 93 (52 %). The ABC owned stations zines, outdoor advertising and supple- campaign began last September (BROAD- ments, will be used in the markets. CASTING, Sept. 21) . plan big promotion During the meeting, station advertis- Profiles WsIO Greensboro, N. C., to ing- promotion directors also attended introduce its personnel to the public, an ABC -TV presentation on programing TV and radio will figure prominently has compiled a booklet with pictures for the fall season and met with Leon- in a promotion drive to be conducted and biographical sketches of the ad- early this month by ABC -owned tele- ard Goldenson, president of American ministrative, programing, sales and en- Broadcasting -Paramount Theaters. vision stations in behalf of current pro- gineering staffs. graming. TV will be used heavily on In retrospect In its recently distrib- the five owned TV outlets and radio ad- Drumbeats ... uted booklet, "Year of Achievement," vertising will support the promotion WPRO -TV Providence, R. I., recounts on the radio affiliated stations as well Membership jump Charles Dross of and illustrates the many various types as on other WROM stations in the markets. Rome, Ga., and president of the of special programs it produced in 1964. Emphasis will be divided equally on Georgia Association of Broadcasters local and network programing. will receive the National Association Promotion for Westinghouse West- Plans formulated at a meeting held of Broadcasters Code Authority annual inghouse Broadcasting Co. has retained early last month in New York call for Award of Merit for the GAB's "Cru- Klein/Barzman, Los Angeles, as its pro- all five TV stations to participate in sade for the Code." The award, to be motion agency. The agency will develop the campaign that's regarded as prob- given March 23 at the NAB's Washing- promotions for all of Westinghouse's ably secondary only in scope to the ton convention, is being presented for radio and TV stations and its syndicated promotional drive put behind the new its drive which increased the number of properties. The group, formed in 1960, season in the fall. All other promotion Georgia radio code members from 40 is headed by Bob Klein and Alan Barz-

78 BBDADCASTING, March 1, 1965 restraint of trade. The Jerrold -Whitney The NAB filing, based on two-and -a- Now, Mr . Lee wants a panel of CATV in Wenatchee was subsequently half years of tests of both systems at three engineers-one named by the sold to H &B American. four stations, states that "only one National Association of Broadcasters, The Department of Justice brought an valid conclusion" may be drawn; that one by the National Community Tele- antitrust suit against Jerrold in 1957 if remote control operation is extended vision Association and one by Mr. Lee charging that Jerrold imposed tie -in- to VHF stations, there is "assurance himself-to judge the issue. promises from its customers on equip- that there will be no degradation of the ment and service. Jerrold was found commission's technical standards." partially guilty in 1960 and agreed to The off -air multiplex system was Duplication granted stop the questioned practices. tested at xxrv(TV) Colorado Springs- Pueblo, Colo., and KFMB -Tv San Diego. on WMAQ's clear The wire -line system was tested at wASt- TV Bangor, Me., and WGEM -TV Quincy, NAB: remote control Bl. The FCC last week gave permission NAB said the commission had al- to Knot Boise, Idaho, to change from ready found remote control operation 950 kc, with 5 kw fulltime to 670 kc, for VHF transmitters of AM, FM and UHF stations to be in with 50 kw day, 25 kw night. The new the public interest and had not per- frequency is a clear channel which is mitted such operation by VHF's be- occupied by WMAQ Chicago with 50 kw For the third time in 13 years the fulltime. of Broadcasters is cause of a "lack of technical proof" National Association The commission decided in 1961 to the to amend its rules re- that standards would not be degraded. asking FCC duplicate 13 of the 25 clear channels, operation of The test results, NAB noted, produce garding remote control to provide first local nighttime service in 1952 and the evidence that had been lacking. transmitters. The attempts to underserved areas while keeping to a 1956 were successful. minimum the loss of service by the Last week the NAB asked that the duplicated clear. commission allow VHF stations to op- If at first you don't succeed The only similar grant made was last erate transmitters through either a DC July when the commission authorized wire -line system or a multiplex off -air Jack W. Lee, vice president and John A. Barnett, who owns Ksws -Tv system. AM and UHF stations are now general manager of WSAZ- AM -FM-TV Roswell, N. M., to construct a 50 kw allowed to have remote operations using Huntington, W. Va., is making another station on 1020 kc, with 10 kw night- the wire -line system, and FM stations try for that $10,000 offered by Bill time power. KDKA Pittsburgh operates are permitted to operate remote control Daniels, Denver CATV broker. Mr. on 1020 kw, with 50 kw fulltime through multiplex. Daniels offered the cash to anyone who (BROADCASTING, July 20, 1964). George W. Bartlett, manager of the could prove that a community antenna The Knot grant is conditioned to pre- NAB engineering department, said the TV purposely degraded or deleted a TV vent presunrise operation with daytime proposal would make the philosophy station's signals. facilities, and to protect WMAQ's signal. now used for FM applicable to all tele- Mr. Lee has charged that Durfee's The commission also dismissed a peti- vision, VHF and UHF. If the FCC TV Cable Co., Parkersburg, W. Va., tion to deny filed by NBC, licensee of goes along with the requested rule had deleted wsAZ -TV's commercials. Mr. wMAQ, and denied petitions by Gem change, he said, it would "bring about Daniels rejected the charge saying that State Broadcasting Corp. and Mesabi a more efficient utilization of existing WTAP -TV Parkersburg was responsible, Western Corp., which had objected for manpower." not the CATV (BROADCASTING, Feb. 15). economic and competitive reasons.

man, and has represented such clients Up in the air Arthur Godfrey is pro- as California Governor Edmond G. moting a Fly -Along -with Godfrey con- (Pat) Brown in the 1962 gubernational test for the Thomas Organ Co. on his campaign. CBS Radio show through February and March. He will pilot the winner and 12 Color TV explained WGN -TV Chicago friends on a five -day historical tour of has produced a special half -hour color Philadelphia, Gettysburg, Baltimore, video-tape presentation to help correct Williamsburg and Washington in a Ford public misunderstanding of certain tech- tri -motor furnished by American Air- nical aspects of color television. For lines. use by trade, manufacturing and set service groups, the presentation seeks Boston business A 14 -page quar- to correct common errors being made terly report on Boston business, pro- at both the point of sale and point of duced by the wnz Boston research de- service and installation of the color re- partment, has been published. Included ceiver. Titled "Diplomatically Speak- among other features: economic indi- ing," the video tape features humorous cators in the greater Boston area; a dramatic sequences. summary and index of business activity in the market and a report on the Trophy nice; victory kiss nicer Eight area's "outer rim" covering Connecti- WSB -AM -FM Atlanta air personalities cut. competed for a trophy during a special Aubrey Morris is shown receiving his skating preliminary at the Atlanta Mu- trophy from "Holiday on Ice" perform- At long last-Bolshoi WASC-TV New nicipal Auditorium. Public affairs editor er Adri Verzell. York reports it has acquired the rights

BROADCASTING, March 1, 1985 79 to a video-taped production of the Mark Century offers can be picked up-a store or other re- Bolshoi Ballet. The station presented tail outlet, gas station, dealership etc. a 90- minute program, The Best of The new promotion -game The station and /or the advertiser de- Bolshoi on Feb. 21 and plans another cides on prizes. The game permits the this month on a date still to be selected. Mark Century Corp., New York, this advertiser to promote his product in The production originally was made by week is announcing a new radio con- the on -the -air announcements. the late Matthew H. Fox of Skiatron of test promotion called "Squzzle" or Mark Century, which has worldwide America Inc. in 1959 for a closed -cir- "square puzzle." The radio production - syndicated rights to Squzzle, will pro- cuit showing, but the tapes, according programing company is testing the provide a promotional package of teasers, to w.BC -Tv, have been presented only motion with KFWB Los Angeles. audio announcements and other pro- on Hartford pay television. Key to the promotion, as explained mos. About 25 -35 games will be sent by Milton Herson, Mark Century Corp. to the subscribing station, the size of No stamps? A gift of $5,000 from president, is the reading on the air of the package depending on the market. the Sperry & Hutchinson Co. will enable numbers which correspond to puzzle Mr. Herson said last week that Mark the Oregon State System of Higher boxes. When enough boxes are filled Century, which last year formed the Education to equip the state capitol's in, a pattern is established that repre- Mark Century Sales Corp., now pro- radio -TV studio in Salem for emergency sents an identifiable person or picture. vides its programing services to about service. The gift provides for a power The first listener to identify the picture 500 stations. line from the governor's emergency is the winner. Mark Century intends to introduce command center, a "news actuality The broadcaster, who contracts for the package at the National Association code -a- phone," three TV monitors and the game, works with an advertiser on of Broadcasters Washington Convention other broadcast equipment. locating points where the contest blanks this month.

FATES & FORTUNES

BROADCAST ADVERTISING of corporate advertising, named direc- million-dollar advertising program both tor of advertising for Chrysler Corp. nationally and locally. This new corporate advertising post was James Pat Sween- Bernard D. Kahn, formed consolidation of former ey, VP and account by VP and creative di- supervisor, Campbell - corporate advertising department with rector for Grey Ad- advertising, sales promotion Mithun, Chicago, pro- and mer- vertising, New York, chandising of firm's moted to assistant to services automotive elected executive VP, group Robert Burton, execu- sales into one organization. sharing responsibilities tive VP and manager Jeremy D. Sprague, in this department of Chicago office. group media director with Ben Alcock, who Paul for Cunningham & also is executive VP. Mr. Sweeney Ingvaldson, TV producer with Camp- Walsh, New York, Mr. Kahn He has been with bell- Mithun, New York, transfers to joins Foote, Cone & Grey since 1958 and earlier had been Chicago as manager of broadcast de- Belding, that city, as with Biow Co. and Lennen & Newell, partment there. In New York he is associate media direc- both New York. succeeded by Ed Abbott, formerly with tor on Menley & Leo Burnett Co. James Laboratories, Mr. Sprague manufacturers of Donald M. Colman, formerly VP and "Contac" for colds and hay fever, ac- account supervisor at Rosenbloom, Elias count and Kool -Aid products of Gen- & Associates, Chicago, joins E. H. Rus- eral Foods. sell, McCloskey & Co., there, as VP and head of new department for introduc- Will O. Trucksis, director of sales tion and testing of new products. promotion for Nationwide Insurance Companies, Columbus, Ohio, named Richard E. Forbes, who joined Chrys- director of advertising and promotion Mr. White Mr. Dilcher ler Corp., Detroit, in 1956 as director and will coordinate Nationwide's multi- William T. White, manager of Atlanta branch of Advertising Time Sales, appointed manager of Atlanta office of "Will positively reduce you to the ranks Blair Radio. He succeeds Charles Dit- of the left -limp helpless! "-N. Y. Daily News cher, who retires after 28 years with Blair.

PETER SELLERS in R. H. Stewart Mitchell Jr., account supervisor for Tracy -Locke Co., Dallas, named VP. LT Raymond J. Lahvic, account executive in Chicago office of Young & Rubicam, named senior account executive, there. TORJADoIs William F. Dohrmann and Lawrence C. Russell join Needham, Harper & Steers, Chicago, as account executives. ANOTHER QUALITY MOTION PICTURE FROM WALTER READE /STERLING, INC. 241 E. 34TH STREET, N.Y.C. 10016 Mr. Dohrmann was with Tatham-Laird and Mr. Russell had been with Dow

80 BROADCASTING, March 1, 1965 Corning Corp. and Procter & Gamble. replacing Charles F. Bennett, who be- cooperative advertising manager in that Robert Watson, formerly with BBDO, comes VP at agency. office. Replacing him is Benny Horn, Minneapolis, joins NH &S as art director. Jack Arnold, director of advertising accountant with company's Dallas headquarters. Mary Ellen Campbell, formerly with at Transogram, New York, named ad- MacManus, John & Adams, Detroit, vertising manager at Remco Industries, Richard Fitzgib- joins NH&S as writer. Dr. Jane Farley also toy manufacturing firm in New bons, local sales man- moves from Edward H. Weiss & Co. York. ager at wsPD-TV To- to NH &S as research associate. ledo, Ohio, named to Samuel Feinberg, account executive sales staff of Storer James Jarvis, formerly with CBS- at WFIL Philadelphia, named regional Television Sales Inc., TV Stations National Sales, Chicago, sales manager for wPHL -TV, that city, New York. named account executive in New York scheduled to start broadcasting in late office. summer. A l l a n Eisenberg, account executive at John Nelson Carpender, senior ac- Weldon Donaldson, account execu- Mr. Fitzgibbons WFUN South Miami, count executive at Grey Advertising, tive for KELP -TV El Paso, Tex., named and WLCY St. Petersburg, Fla., named New York, named account executive at commercial manager of station. Fuller & Smith & Ross, same city. sales manager for WDAE -AM -FM Tampa, John D. White Jr., staff marketing Fla. Ken Firnstahl, with KEvE Golden coordinator in International Division, Doug Crutchfield, account executive Valley, Minn., named sales manager named manager brand for Q -Tips for 10 years at WSUN St. Petersburg, of KTCR Minneapolis-St. Paul. products, brand New York. named account executive at WDAE -AM- John Urice, account supervisor at Frank J. Kennen, senior marketing FM Tampa. D'Arcy Advertising, Chicago, promoted supervisor at Doyle Dane Bernbach, Richard B. Smith, formerly with Lea to VP. New York, named general sales man- Associates, Ambler, Pa., pharmaceutical ager of Chemway Corp., Wayne, J., Marvin Gold, with J. Walter Thomp- N. firm, and Glen H. Miller, group product manufacturer and distributor of cos- son Co., Chicago, as TV writer, pro- manager in Colgate- Palmolive Co.'s moted to TV writer- producer. metics, toothbrushes, ethical and pro- International Division in South Africa prietary pharmaceuticals. and New York, join N. W. Ayer, Phil- George R. Frerichs, who joined Earle Pierre R. Megroz, Ludgin & Co., Chicago, in 1963 as account executive for director of research and who became LOOKING FOR past 10 years with VP last year, has been promoted into Henry I. Christal Co., STUDIO OPERATING account work. Carl R. Hansen, former- radio representative ly with Market Research Corp. of firm, named New PERSONNEL? America, joins Ludgin as VP and re- York sales manager search director. for that organization. James T. Brown joins account man- DIRECTORS Don Belding, who agement staff of Doyle Dane Bernbach, Mr. Megroz retired eight years ago Chicago. He had been with Edward as chairman of executive committee of FILM EDITORS H. Weiss & Co., there. Foote, Cone & Belding to devote him- Eugene H. Bohi, account executive, self to public service, elected chairman ANNOUNCERS AND Dis NBC -TV Spot Sales, Chicago, moves of executive committee of Eversharp to New York office in similar capacity. Inc. Patrick J. Frawley Jr., president and board chairman, had held execu- PRODUCTION Terrence S. Ford, with promotion de- tive committee chairmanship himself. partment of WFAA -AM -FM Dallas, trans- ASSISTANTS fers to local sales staff. Jack Davenport, with Ralston Purina and N. W. Ayer & Son, both St. Louis, Fully Trained Orville Rennie, pres- named account executive at KTVI(TV), ident Broadcasting Personnel of Ball & David- that city. son, Denver, has pur- Come From RCA Robert Hayes, formerly with BBDO, chased agency from TV & Radio Robert Acomb who Minneapolis, joins Knox Reeves Adver- heads his own agency tising there as account executive for Studio Schools in Cincinnati. Mr. major food accounts. 1f? Graduates of RCA Institutes Rennie continues as Don Barton, public relations and Studio Schools have had thorough and professional train- president of B&D, Mr. promotion director for WIS-TV Colum- Mr. Rennie ing in every phase and detail Acomb becomes man- & As- bia, S. C., forms Don Barton of television and radio in the agement consultant to firm. sociates, advertising and public rela- Broadcast field under expert John Mackey, sports director at WEBB tions firm, at 1224 Pickens Street, direction. When you hire an RCA Institutes gradu- Baltimore and member of National Columbia. ate, you hire competence and on the job know - how that's ready to work for you immediately. Football League's Baltimore Colts, Robert S. Herzog, with Edward H. If you're looking for personnel to fill any phase named to sales staff of station. Weiss Advertising, Chicago, named ac- of Broadcasting operations, or if you wish to in- count executive at John W. Shaw, that Tony Bell, previously with WREN quire about RCA Studio School Training, contact Buffalo and WHLD Niagara Falls, named city. Mr. Murray Dick, RCA Institutes, Dept. B -3-1, account executive at WGHQ Kingston, Bill Victor, salesman and air person- Screen Building, 1600 Broadway, New York City, or phone YU 9-2000. all New York. ality at WITL Lansing, Mich., named regional sales manager for WTAC Flint RCA INSTITUTES, INC. Jack Waite, VP at Grey Advertising, of in Saginaw office, both Michigan. A Service of Radio Corporation America New York, named VP and account supervisor with Street & Finney, that John Corne, with Dr. Pepper Co., The Most Trusted Name in Electronics city, on Colgate -Palmolive Co. accounts, Dallas, Fountain Sales Division, named e

BROADCASTING, March 1, 1965 81 adelphia, in plans and marketing de- Jr., TV producer at Erwin Wasey, New comes general manager, of KOSA -AM -TV partment. C. Stewart Johnson, market- York, succeeds Mr. Masson. replacing Larry Daniels, who resigns. K. Turner ing research specialist in House wares Art Sakelson, for past three years Sheldon Jr., named assistant Division of General Electric, joins president of FM Group Sales, New general manager of KosA -AM -TV in addi- Ayer copy department. York, resigns. tion to present duties of sales manager. Herbert T. Green, closed -circuit tele- Gerry Schoenfeld, VP and associate W. Robert McKinzie, former execu- vision sales and production executive creative director at Cunningham & tive VP of Atlanta Telemeter Inc., pay - with General Television, Sterling Walsh, New York, joins Marschalk Co., TV firm in Atlanta, not yet in opera- Movies and ITV, named sales manager there, in similar post. tion, named president replacing W. H. of WNJU -TV Linden-Newark, N. J., Murray, who resigns because of press Frederick H. scheduled to go on air this spring. Harrison, account ex- of other responsibilities to become ecutive at Young & Rubicam, Chicago, member of board of directors. Arthur Kugelman, art supervisor, ap- named senior account executive at Y &R. Curgie pointed creative supervisor at Young Dallas Corser and John Johnson, Pratt, formerly with Elizabeth & Rubicam, New York. both account supervisors, elected VP's Arden Sales Corp., New York, elected president of Maricopa County Broad- at Benton & Bowles, New York. Marshall Dickman, with Data Divi- casters Inc., Mesa, Ariz. (KALE). sion of Standard Rate and Data Serv- Gerald Weinman, associate creative ice, New York, named research group director, elected VP of Pritchard, Wood, Robert Buckmas- manager of Erwin Wasey, that city. New York. Ron Brello, art director, ter, secretary of promoted to senior art director. Blackhawk Broadcast- Hannibal (Andy) Coscia, director of ing Co., Waterloo, sales development for Television In- Grace Fuld, formerly with Radio Ad- Iowa, elected presi- dustries Inc., New York, named direc- vertising Bureau, New York, named dent succeeding late tor of research and promotion at Ad- librarian at Television Bureau of Adver- Ralph J. McElroy, vertising Time Sales, same city. tising. Ann Berk, writer at Concert who died Feb. 16 joins Arthur Robert Schwalb, editor of Network, TVB, both New York, (BROADCASTING, Feb. in creative department. Mr. Buckmaster Chain Store Age Drug Editions, named 22). Mr. Buckmaster supervisor of drug merchandising at has been secretary for past 10 years and has been Foote, Cone & Belding, New York. THE MEDIA with company since its formation in 1947. Blackhawk operates Robert B. Masson, radio -TV public Cecil Trigg, president of Trigg - KWWL-AM -TV Waterloo; KAUS and relations representative of Goodyear Vaughn stations (Know Denver; KRNO KMMT(TV) Austin, Minn., and KLWW Tire & Rubber Co., New York, named San Bernardino, Calif.; /COSA -AM -TV in Cedar Rapids, Iowa. manager of public relations for western Odessa, KROD -AM -TV El Paso, KITE Ter- B. Russell Hirsch, general region, Los Angeles. George M. Rogers rell Hills [San Antonio], all Texas), be- manager of wNVY Pensacola, Fla., named VP of Pensacola Broadcasting Corp., licensee of WNVY. Robert H. Pick, assistant general counsel, labor relations, at Metromedia, New York, joins RKO General Broad- casting, same city, as director of labor relations. Adolph Opfinger, labor relations coordinator at RKO and with firm since 1931, retires Nov. 1.

Robert J. Rock, with ICEVE Golden Valley, Minn., named general manager of KTCR Minneapolis-St. Paul. Lee Gilbert, formerly staff announcer at WMVA Martinsville, Va., named general manager of WMVA-AM -PM and VP of licensee Martinsville Broadcast- ing Co. March 22 -26, 1965 Over 1000 Exhibits using 140,000 Bert Briller, promotion director at running feet of display units in N.Y. ELECTRICAL- ELECTRONICS ®. Coliseum & N.Y. Hilton. Richard K. Manoff, New York, named executive editor of Television Infor- Exhibit hours (4 days): Monday & <>Thursday, 9:45 a.m.-9 p.m.; Tuesday Gala IEEE Banquet on Wednesday, mation Office ,there. & Wednesday, 9:45 a.m. -6 p.m. March 24, 1965 at 6:45 p.m. in Grand Ballroom, N.Y. Hilton. Ted Low, representative for national Technical sessions (5 days) 10 a.m. music concern in Jacksonville, Fla., 5 p.m. (Hilton, rJ' Tuesday to 10 p.m.) Registration: $2.00 IEEE Members, and former station manager of w1VY, $5.00 Non -members. High School that city, named 80 subject-organized technical ses- students admitted Thursday after- VP and general man- sions presenting 400 vital "break- noon only, $2.00 if accompanied by ager of wive. through" papers. an adult (not over 3 per adult). Rod M. Smith, chief financial officer for Central California Communications Corp. in Salinas, named controller of *NEW YORK COLISEUM and the NEW YORK HILTON KW-AM-FM-TV Los Angeles, replacing Buses every few minutes Hugh F. Del Regno, promoted to executive assistant of RKO General's radio 82 (FATES & FORTUNES) BROADCASTING, March 1, 1965 division in New York. sional and video tape products, New York. A. G. deSherbinin, certified public WRDW - TV accountant for RCA for past 10 years, Charles S. Blair, assistant chief en- AUGUSTA New York, named director of account- gineer at WJZ-TV Baltimore, named ing for NBC, that city. chief engineer. He succeeds Glenn H. Bill Weaver, former VP and general Lahman, who becomes chief engineer manager of KROY Sacramento, Calif., at wBZ -Tv Boston. Both are Westing- named general manager for KWIZ Santa house Broadcasting Co. stations. Ana, Calif. John M. Kinn, manager of technical GEORGIA'S information and liaison services on cor- Dale Peterson, for- SECOND porate staff of International Business mer general sales MARKET'S manager of Koss Los Machines, New York, named to newly Angeles, gen- created post responsible for staff activi- named TALLEST eral manager, suc- ties in education and information, In- ceeding Wendell B. stitute of Electrical and Electronics En- TOWER Campbell, whose reas- gineers,, New York. signment to western Ray M. Unrath, radio sales manager previously with Mc- Mr. Peterson was announced in Martin Industries, January. Mr. Peterson was general NBC, Admiral Corp., sales manager of KOBS from 1959 until and Delco Radio, 1962 when he joined Lee- Jeffreys, Los joins Moseley Asso- Angeles, as partner in broadcast con- c i at e s Inc., Santa sultant firm. Barbara, Calif., as marketing manager. Bill Swanson, general manager of Mr. Unrath KTUL -TV Tulsa, Okla., and VP of Grif- Glenn A. Brown, for your tower fin-Leake TV Inc. (xwTv[Tv] Oklaho- transmitter engineer at WBBM -TV Chi- ROHN ma City; KArv[TV] Little Rock, Ark., cago, promoted to operations engineer and KTUL-TV), elected president of succeeding Arne Lassila, who moves to Oklahoma Television Association. New York as staff engineer with CBS - TV. James Loper, director of educational services of xcEr(TV) Los Angeles non- C. Gordon Murphy, VP, program commercial station, elected president management, Data Systems Division of A complete tower of Western Radio -Television Associa- Litton Industries, Beverly Hills, Calif., erection service named president of division. suc- tion, organization to foster better rela- He that has these ceeds John J. Connolly, who was ad- tions between educational and commer- special advantages: cial broadcasters. He succeeds James vanced to VP of Litton Industries in charge of components group. Harry J. Day, general manager of KQEO (TV ) San Francisco non -commercial station. Gray, senior VP, who has headed up DEPENDABILITY components group, moves to Other new WRTA officers: Dr. Kenneth senior VP, finance and administration of RELIABILITY A. Harwood, University of Southern Lit- ton Industries. California, VP; Ralph Steetle, Oregon COMPLETE System of Education, VP, and Mrs. ENGINEERING Rose Blyth, California Institute of PROGRAMING Technology, secretary- treasurer. COAST TO COAST Perry Lafferty, producer of CBS -TV's SERVICE Danny Kaye Show, will resign post after EQUIPMENT & ENGINEERING taping of season's final show April 24. REPRESENTATIVES Mr. Lafferty plans to open independent WORLD -WIDE Robert E. Button, production company. former director, Be sure to obtain price quota- Ken C. Voice of America, Banes, head of Jerry Fair- tions and engineering assist - and before that ac- banks studio in Hollywood, named VP- once for your complete tower count executive with production at Alexander Film Co., needs from America's foremost tower erection service. NBC, New York, Denver. William B. Uhlhom, general named executive as- sales manager of Tennessee Gas and VP -sales sistant to Leo D. Oil Co., Denver, named of ROHN SYSTEMS, INC. Welch, chairman and Alexander Film Co., that city. Mr. Button 6718 W. Plank Road Peoria, Illinois chief executive officer Aram Boyajian signed by Wolper Phone 309-637-8416 TWX 309- 697 -1488 of Communications Satellite Corp., Productions, Hollywood, to produce Washington. During past six years, Mr. and direct To a New Land, first of series Button has been counselor of U. S. of hour-long TV specials Wolper will Regional Mission to North Atlantic produce in conjunction with American Treaty Organization and to Organiza- Heritage. Eugene S. Jones, for past MORE STATIONS USE . . tion for Economic Cooperation & De- 14 years producer -director of major velopment. NBC-TV documentaries, joins Wolper Hollywood Commentator Robert A. Matthews, on sales staff as producer with first assignment being of Reeves Soundcraft, Copy Products This Is Man, hour -long documentary DICK STROUT Division, Danbury, Conn., named sales for ABC -TV in December. George and top guest stars! specialist for Sound Recording, profes- Fenneman, formerly on You Bet Your

BROADCASTING, March 1, 1965 83 Valley, Minn., named program manager Bob Mayfield, with KBCA -FM Los at KTCR Minneapolis-St. Paul. Angeles, joins KPPC -FM Pasadena, Bartley gets award Calif., as news director. Inez Gottlieb, producer at WCAU -TV Robert T. FCC Commissioner Philadelphia, named acting director of Alan B. Smith, pro- Bartley has been awarded Mar- station's department of community producer, writer and host coni Memorial Gold Medal of grams, new name of department of pub- of WAGA -TV Atlanta Achievement by Veteran Wireless lic affairs, replacing George Dessart, nightly newscast, joins Operators Association. Award, named executive producer of WCBS -TV WJZ-Tv Baltimore, as given in New York Feb. 20, was New York. anchorman of evening in recognition of his "valuable Reb Foster, program director at KRLA news program and co- contribution in the field of radio host of night news- regulation." Also honored by as- Pasadena, Calif., joins KFWB Los An- geles as disk cast. sociation were TV pioneer Allen jockey. He replaces Rog Mr. Smith B. DuMont, who received DeFor- Christian who takes leave of absence B o b Anderson, est Audion award, and RCA for other business interests. news announcer for )(ABC Los Angeles Communications Manager Leslie Bill Baker, with WTIX New Orleans morning News Watch, named anchor- H. Strong, who was presented and wPpo and WMBR, both Jacksonville, man and on -air editor -in -chief of after- Marconi Gold Medal of Achieve- Fla., named program director at wtvv, noon-evening edition of station's News ment. Jacksonville. Watch. Bernard Donnenfeld, assistant to pres- Richard M. Chamberlain, news bu- ident on production activities for Para- reau manager for Martin Co. at Cape Life, named by Wolper to host-emcee mount Pictures Corp., named to newly- Kennedy, Fla., and Raymond Patter- The Imposters, company's live-TV com- created post of associate head of com- son, with WILD Franklin, Ind., join edy series. Richard Basehart named to pany's studio activities, Hollywood. news staff of WIRE Indianapolis. narrate Wolper's Let My People Go. Ralph Riskin joins Wolper and be- H. Gale Henley, program director for Morley Safer, CBS News' correspon- WEET Richmond, Va., joins waov Roa- reassigned to comes associate producer on two live - dent in London, has been noke, TV series, The Imposters and Miss Tel- Va., as daytime personality. Saigon, South Viet Nam, in order to Kalb evision U. S. A. Roy West, formerly with wLW Cincin- free Peter Kalischer and Bernard other nati, joins WIND Chicago as disk jockey (now in South Viet Nam) to cover Alan for Harris, TV director Thomas using air name of "Kassidy." He suc- news in Southeast Asia. Charles Kuralt, Organ Co., appointed director of adver- ceeds Dick Williamson who resigns. CBS News correspondent in London, tising, promotion and publicity for Na- named to anchor Gemini -Titan shot tional Telefilm Associates, with head- coverage on CBS Radio from Cape quarters in NTA's office in Beverly NEWS Kennedy, Fla. Hills, Calif. Art Kent, news director of Kurv(Tv) Gary Park, with KCRA -AM -TV Sacra- ABC Charles Dubin, director of -TV's Salt Lake City, elected president of mento, Calif., and James Ruddle, for- Dinah Shore-Harry Belafonte salute to Utah -Idaho Associated Press Broadcast- merly with wTvT(Tv) Tampa -St. Peters- Peace Corps and CBS -TV's The Hollow ers, succeeding Dick Eardley, news di- burg, Fla., join WGN -TV Chicago, as on- Crown and Cinderella, named producer - air news team. rector of KBOI -AM -TV Boise, Idaho. director of ABC -TV's The Grand Award of Sports. (March 10, 9:30-11 EST.) M. Richard Applegate, formerly ALLIED FIELDS Hong Kong Eileen Garrish has joined Goledo correspondent for NBC News, named news director for Yankee Production Co., New York, as head of Network WNAC, operated sales and promotion. and both by RKO General Broadcasting, Boston. Willis Crenshaw, National Football League player for St. Louis Cardinals, Gil Heard, sports director and salesman at wMIQ Iron Mountain, Mich., named sports announcer for KATZ St. Louis. named sports information director at Northern Michigan University, Mar- Jerry Cunning, with KEVE Golden quette. Mr. Owens Mr. Braun Robert Owens, VP of North Dakota KX Television Network, Fargo, named mid - west station sales manager for Ameri- can Research Bureau, Chicago. Clay Braun, United Press International news produces! ARB account execu- Mr. Wallace tive in Los Angeles, named assistant manager, western sales, that city, and Graham Wallace, research director at KGO-Tv San Fran- cisco, becomes ARB's radio sales coordinator at firm's national headquarters in Beltsville, Md. Jay H. Smolin, in advertising -sales at

84 (FATES & FORTUNES) BROADCASTING, March 1, 1965 WNBC -TV New York, named VP of Grey S. A., Grey's partner agency in at KFH Wichita. He later managed sta- Olcott, Levine & Co., New York sales Paris. tions in Hays, Garden City and Great Bend before purchasing xwsx. development firm. Robert A. Leslie, formerly station John R. Vrba, president of The representative at Toronto, named na- George Callos, 55, Fourth Network, sports program syndi- tional sales manager of cxsL London, president of Klau- cation firm, and formerly vice president Ont. Van- Pietersom - Dun- lap, died in charge of sales at KTTV(TV) Los Wes Armstrong, sales director, and Milwaukee, Angeles, joins Media, Agencies, Clients, Allan Slaight, director of programing Feb. 18 following cerebral hemorrage West Coast advertising trade paper, as and operations, of CHUM-AM -FM 17. joined advertising manager. Toronto, elected VP's and to board of Feb. He directors of company. KVPD in 1945, was FANFARE elected president in Bob Slater, former newspaper cor- 1957. When KVPD Robert E. McCumber, corporate in- respondent- columnist, sales represen- came to Polaris in 1962, Mr. Callos formation manager for 3M, St. Paul, tative, named lieutenant of sales at became member of board when he moves to New York as public relations Trans -Atlantic Entertainment Corp., sold stock to Polaris and at time of representative for 3M, Mutual and New York sales -programing represent- his death, he was administrative as- Videotape Productions. He will have ative of Radio Caroline, British off- sistant to Polaris' president, F. Shepard headquarters in 3M's corporate office shore commercial radio station. Rita Cornell. in Manhattan. Daley, formerly with Los Angeles record company, joins TAEC as pub- George E. Diskant, 58, director of Paul R. Wachsmith, with WMAL -AM- The Rogues, produced licity director. photography for FM-TV Washington, since 1962, joins at Four Star for NBC-TV, died Feb. staff of WMAL-TV'S promotion depart- Eugenie Kaufman, American rep- 22 at his home in North Hollywood ment. resentative in New York of Rank Film following heart attack. Survivors are Sales, elected sales manager and secre- Jane Phillips, former lobbyist in his wife, Nedra, and son and daughter. tary, with office continuing in that city. Washington, named to promotion de- Joseph L. Allabough, 62, radio an- partment of KLZ -AM -FM Denver. DEATHS nouncer- director at xux Los Angeles, until retirement in 1960, died Feb. 19 INTERNATIONAL Wilson Flohr, 46, controller, Dancer- at Culver City (Calif.) Memorial hos- Fitzgerald- Sample Inc., New York, died pital. He leaves his wife, Jessie, and Charles C. Hoffman, president of Feb. 19, in Hackensack hospital, Hack- daughter. attack. He is Radio Sales Bureau, Toronto, resigns, ensack, N. J., of heart Lewis E. Ryan, 87, died following two effective at annual RSB meeting to be survived by his wife, Dorothy, heart attack at his home in Panama held in Vancouver, B. C., in conjunc- sons, and daughter. City, Fla. Mr. Ryan founded Lewis E. tion with annual meeting of Canadian Francis Clem Morgan, 58, owner Ryan advertising agency, Washington, Association of Broadcasters March 29- and manager of KWSK Pratt, Kan., in 1925, continued with it until 1958 31. until retirement in September 1964, when he retired. He had earlier been Richard M. Karp, copy group head died Feb. 18 in St. Francis hospital, partner of Ryan & Tuberman in Wilkes - at Grey Advertising Inc., New York, Wichita, Kan., following surgery. Mr. Barre, Pa. He is survived by his wife, named creative director of Dorland & Morgan began his broadcasting in 1923 Martha.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Feb. CP for new TV on UHF ch. 19 (500 -506 mc); Lovelie Morris Beasley, Box 4248, Oklahoma 32.1 kw vis., 16.1 kw aur. Ant. height above City. Studio location & trans. location both 18 through Feb. 24 and based on filings, average terrain 435 ft. Estimated construc- Oklahoma City. Geographic coordinates 35^ other actions of the tion cost $108,201; first year operating cost 27, 58 N. Lat., 97^ 31. 03,, W. Long. Type authorizations and $345,600: revenue $365,565. P.O. address c/o trans. ITA TVU -1A; type ant. Alford 1044S. FCC during that period. This department includes data on new stations, changes in existing stations, ownership changes, hearing cases, rules and standards changes, routine roundup of other commission activity. EDWIN TORNBERG

Abbreviations: Ann. -announced. ant. -antenna. aur.- aural. CATV -community an- & COMPANY, INC. tenna television. CH- critical hours. CP- construction permit. D -day. DA-directional antenna. ERP- effective radiated power. kc- kilocycles. kw- kilowatts. LS -local sunset. mc- megacycles. mod. -modification. N Negotiators For The Purchase And Sale Of -night. SCA- subsidiary communications authorization. SH- specified hours. SSA - Radio And TV Stations special service authorization. STA- special temporary authorization. trans. -transmitter. Appraisers Financial Advisors UHF -ultra high frequency. unl.-unlimited hours. VHF -very high frequency. vis.- New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 visual. w- watts. '-educational. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 New TV stations Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 ACTION BY FCC Oklahoma City- KLPR -TV Inc. Granted 85 BROADCASTING, March 1, 1965 Legal counsel W. Howara Payne, Washing- commission (1) granted application Boise son FM Broadcasters Inc., licensee of KBCA- ton; consulting engineer Commercial Ra- Valley Broadcasters Inc. to change facilities (FM) Los Angeles, to rescind call letters dio Equipment Co., same city. Principals: of KBOI Boise, Idaho, from 950 kc, 5 kw. KBSA assigned Broadcasting Service of Lovelle Morris Beasley, Omer Carl Thomp- DA -N, unl., to 670 kc, 25 kw -N, 50 kw -LS. America for its new TV in Guasti, Calif. son and William Toombs Richardson (each DA -N; conditions include no pre -sunrise Action Feb. 24. 25 %), Leon C. Nance (20 %), and Mark H. operation with daytime facilities pending WNBF -FM Binghamton, N. Y. - Waived Webb (5 %). Messrs. Nance. Beasley and decision in Doc. 14419; and (2) dismissed Sec. 73.213(a) of rules and granted CP to Thompson are stockholders in KTCS Fort opposition by National Broadcasting Co. change operation on channel 251 (98.1 mc) Smith, Ark. Action Feb. 24. (WMAQ), Chicago, and denied oppositions from ERP 4.6 kw, ant. height 950 feet. to of Gem State Broadcasting Corp. (KGEM) ERP 10 kw, ant. height 960 feet; conditions APPLICATIONS and Mesabi Western Corp. (KIDO), both include that grant of application does not Boise. Commissioner Lee not participating. preclude WAZL -FM Hazleton, Pa., being Phoenix-Spanish Language Television of Action Feb. 24. granted authority to operate with ERP of Arizona Inc. UHF channel 14 (470 -476 mc); Commission addressed letter to Arling- 50 kw at ant. height above average terrain ERP 19.85 kw vis., 3.96 kw aur. Ant. height ton- Fairfax Broadcasting Inc. concerning of 500 feet. Commissioner Cox dissented. above average terrain 1,540 feet. above guessing contest conducted by WEAM Ar- Action Feb. 17. ground 92 feet. P.O. address 2873 Sky Har- lington, Va. Action Feb. 24. KDVR(FM) Sioux City, Iowa -Waived Sec. bor Boulevard, Phoenix. Estimated con- By memorandum opinion and order, 1.534(b) of rules and accepted for filing and struction cost $165,600; first year operating commission (1) granted by WEOK of cost $145,000; revenue $275,000. Studio and petition granted application for reinstatement trans. locations Phoenix. Broadcasting Corp. for leave to amend ap- expired permit to increase ERP from 3 kw both Geographic plication to reflect assignment of license of to 38 kw, and reduce ant. height from 300 coordinates 33° 20' 03^ north latitude, 112^ WEOK 03, 42.5. west longitude. Type trans. RCA Poughkeepsie, N. Y., from Hudson feet to 280 feet. Action Feb. 17. TTU -1B. type ant. RCA TFU -30J. Legal Valley Broadcasting Corp. to WEOK Broad- casting Corp., which was granted by com- Ownership changes counsel Philipson. Lyon & Chase; consult- mission Nov. 25, 1964, (2) ing engineer Jansky & Bailey, both Wash - but denied appli- ington. Principals: E Pluribus Unum Enter- cant's petition for reconsideration and re- ACTIONS BY FCC hearing of Nov. 5, 1964 memorandum opin- prises Inc. (16.67 %), Donald B. Thomson ion and order which denied application to WBRC- AM -FM -TV Birmingham, Ala.; (13.89 %), George W. Soderquist (16.67 %), relocate WDAF- AM -FM -TV Kansas City, Mo.; WGR- Arnold R. Sabel (8.33 T. trans. site of WEOK and to con- AM-FM-TV N. WKRC- AM %), Richard Gregory tinue operation on 1390 kc from new site Buffalo, Y.; -FM- (8.33 %), Leonard M. Calderon Jr. (13.89 %), with TV Cincinnati; WTVN- AM -FM -TV Colum- Harvey M. Ross present daytime directional operation (8.33 %), Edward Panosian with 5 kw bus, Ohio; WKYT -TV Lexington, Ky., and (5.55 %), Elmer (5.55 and operate nighttime direction - -TV Green %) and Herb alized with I kw. Commissioners Hyde and WNEP Scranton, Pa.- Granted relin- Linder (2.79 %), Mr. Thomson owns E Pluri- Bartley dissented; Commissioner Cox not quishment of positive control of licensee bus Unum Enterprises, Phoenix advertising participating. corporation, Taft Broadcasting Co., by In- agency. Mr. Lindner is Phoenix city council- Action Feb. 17. galls and Taft families, through sale of stock man and others have business interests in WBAT Marion, Ind.- Waived Sec. 1.571 of of licensee corporation (10.72 %) to general Phoenix and vicinity. Ann. Feb. 15. rules and accepted for filing application to public. Families at present control 54.56% of Kansas City, Mo. -L. P. Television Corp. change trans. site and ant. system. Action licensee, following sale, would have 43.84% UHF channel 25 (536 -542 mc); ERP 1,500 kw Feb. 17. interest. Next largest stockholder owns less vis.. 150 kw aur. Ant, height above average WRUL Scituate, Mass. -Granted waiver of than 3.5% and eight other shareholders have terrain 528 feet. above ground 560.5 feet. rules and authorized operating schedule of more than 1% individually (BROADCAST- P. O. address 1004 Baltimore Avenue, Kan- international broadcast station on specified ING, Feb. 15). Action Feb. 19. sas City. Estimated construction cost $375,- frequencies from March 7 to May 2. Action WFMQ(FM) Chicago- Granted assignment 640: first year operating cost $598,300; rev- Feb. 17. ment of license from WFMQ Inc., owned by enue 5297,500. Studio and trans. locations Lester Vihon (100%), to McLendon Corp., both Kansas City. Geographic coordinates owned by Gordon and B. R. McLendon 39° 05' 51" north latitude, 94° 35, 05. west New FM stations (99.9 %) and others. Consideration $400,000. longitude. Type trans. GE TT -24A, type ant. Messrs. McLendon have controlling inter- Co-EL 33SW. Legal counsel Martin Fire- ACTION BY FCC est in KABL Oakland, Calif.; WNUS Chi - stone, Washington: consulting engineer Morehead, Ky. - Morehead Broadcasting cago; KLIF -AM -FM Dallas; KILT and Townsend Associates. Springfield, Mass. Co. Granted CP for new FM on 92.1 mc, KOST(FM) Houston; KTSA San Antonio, Principals: Springfield Television Broad- channel 221, 3 kw. Ant. height above aver- Tex., and WYSL -AM -FM Buffalo, N. Y. Ac- casting Co., owned by Roger L. Putnam age terrain minus 19.6 feet. P.O. address tion Feb. 10. (23.65 %), William L. Putnam (4.98 %), Joseph Box 59, Morehead. Estimated J. DeLiso Sr. (6.85 construction WNPS New Orleans- Granted assignment %) and others. Springfield cost $9,235: first year operating cost $7,500; of license from Orleans Parish School Board rroadcasting owns WKEF -TV Dayton, Ohio; revenue $11,500. Principals: WWLP(TV) Springfield: Joe J. Mauk to Greater New Orleans Educational Foun- WJZB -TV Wor- (25 %), J. Earl McBrayer (18.83 %), Tommy dation. No financial consideration. Greater cester; WRLP(TV) Greenfield, all Massachu- Combs (18.75 %), William M. Whitaker (21.- setts, and has application for new TV in New Orleans Educational TV is licensee of 31%), Earl S. Young (9.94 %) and Pauline M. WYES -TV New Orleans. Action Feb. 17. Toledo, Ohio. Ann. Feb. 17. Ellington (6.17 %). Morehead Broadcasting is licensee of WMOR Morehead, and WSAR Fall River, Mass.- Granted assign- applicant's ment of license from K &M Publishing Inc.. New AM stockholders have interest in application for stations new FM in Pikeville, Ky. Action 24. to Quality Radio Corp., owned by Norman Feb. Knight. Consideration $250,000. Mr. Knight ACTION BY FCC owns APPLICATION WEIM Fitchburg, and WSRS(FM) Kaukauna. Wis. -Fox River Communica- Worcester, both Massachusetts. WTSL Han- tions Lompoc, Calif.-Lompoc Broadcasting Inc. over. WTSV -AM -FM Claremont, WHEB- Inc. Granted CP for new AM on 1050 AM-FM Portsmouth, and WGIR -AM -FM kc, 1 kw -DA. P.O. address Box 29, Wausau, 92.7 mc, channel 224, 2.48 kw. Ant. height Wis. above average terrain minus 256 feet. P.O. Manchester, all New Hampshire. Action Estimated construction cost $49,360; Feb. 17. first year operating cost $50,000; revenue address Box 697, Lompoc. Estimated con- $60.000. Principals: Clifford G. Ferris (90.- struction cost $4.825; first year operating WPOW New York-Granted relinquish- 4 %), Grace A. Ferris (3.3 %). Russell G. Fer- cost $8,000; revenue $8,000. Principals: Clif- ment of negative control of licensee corpor- ris, Richard K. Ferris and Mary Ellen Ferris ford A. Trotter (43.8 %), Earl Calvert (27.5 %) ation, WPOW Inc., by John M. and Ruth S. (each 2.1 %). Mr. Ferris has 57.33% of Rhine- and others. Application was published pre- Camp (each 50 %) before, through transfer lander Publishing Co., publisher of Rhine- viously reflecting incorrect ownership. Lom- of stock to five Camp children (each 6% lander Daily News, Rhinelander. Wis., poc Broadcasting is licensee of KLOM Lom- after), John M. (32% after) and Ruth S. which has interest in WSAU -TV, WLIN and poc. Ann. Feb. 2. Camp (38% after). No financial considera- WSAU Wausau, Wis., through Wisconsin tion. Action Feb. 23. Valley TV Corp. Action Feb. 11. *Torrance, Calif.- Torrance Unified School WROC- AM -FM -TV Rochester, N. Y. District. 88.7 mc, channel 204, 9.1 w. Ant. Granted assignment of license from Veterans- APPLICATION height above mean sea level 159.5 feet. P.O. Broadcasting Co. Inc., owned by Rust Craft address 3620 West 182nd Street, Torrance. Huntsville, Ala.- Tennessee Broadcasting of New York Inc., to Rust Valley Broad- Estimated construction cost $2,400; first year Craft Broadcasting of New York Inc. No casting Inc. 1000 kc, 10 kw, D. P.O. address operating cost $600. Ann. Feb. 18. 815 Franklin Street, consideration involved. Application is con- S. E.. Huntsville. Esti- Des Plaines, Ill. - Maine Township FM tingent upon grant of application for mated construction cost $72,995; first year Inc. 108.7 mc, channel 294, 50 kw. Ant. height trans- operating cost $108,000; fer of control of Veterans Broadcasting revenue $132,000. above average terrain 215 feet. P.O. address from original stockholders to Rust Craft Principals: Vance J. Thornton, Charles W. 10 North Clark Street, Chicago. Estimated Anderson and Tom Broadcasting of New York Inc. Rust Craft G. Thrasher (each construction cost $66,804; first year operat- stations include WSTV-AM -FM -TV 33',á %). Mr. Thornton has real estate inter- ing cost $65,000; revenue $70,000. Principals: Steuben- ests in Huntsville and ville, Ohio: WRCB -TV Chattanooga, Tenn.: vicinity. Mr. Ander- H. L. Atlass Jr. (60 %), Howard R. Conant WROW -TV Augusta, Ga.: WPIT son owns motel and auto dealership. Mr. (10 %), and others. Mr. Conant has non- -AM -FM Thrasher has interest In Pittsburgh: WSOL Tampa. Fla.; WVUE(TV) real estate and broadcast business interests in Chicago area New Orleans (40 %): WWOL -AM -FM has 80% interest in oil distributor. Ann. and is president of Interstate Steel Co., Des Buffalo, Feb. 18. N. Y., and WJKS -TV Jacksonville, Fla. Plaines. Mr. Atlass is representative for Action Feb. 19. Shearson, Hammill & Co., Chicago security brokers. Ann. Feb. 17. KUTT Fargo, N. D.- Granted assignment Existing AM stations of license from Music Broadcasters. owned Smithville, Tenn. -Center Hill Broadcast- by D. Gene Williams and Delbert Berthold ACTIONS BY FCC ing Corp. 102.3 mc, channel 272A, kw. Ant. (each 50 %), to Midwest Radio Co.. owned by height above average terrain 148 feet. P.O. Larry D. Lakoduk (18.68 %). Harold I. Miller By memorandum opinion and order, address Smithville. Estimated construction %), in (3.42 Henry Patzner (35 %) and others. commission granted part petition by Cost $10,495; first year operating cost $4,200; Consideration $160,000. Mr. Lakoduk is an- WROK Inc. (WROK), Rockford, Ill., for re- revenue $8,500. Principals: W. E. Vanatta nouncer for KTHI -TV consideration of Nov. 19, 1964 (16.67 %), Dr. C. Fargo. Messrs. Miller action which H. Cope (18.67 %), Aaron and Patzner own farms. Action 18. granted application of McLean County Durham (33.33 %) and Herman Spivey Feb. Broadcasting Inc. to change operation of (33.33 %). Center Hill is licensee of WILE KYW- AM -FM -TV Cleveland-Granted as- WIOK Normal, Ill., from D to uni. with 500 Smithville. Ann. Feb. 18. signment of license from Westinghouse w -N and change from DA to DA -2, con- Broadcasting Inc. to National Broadcasting tinued operation on 1440 kc, with 1 kw -LS, Inc. See WRCV -AM -TV Philadelphia. Ac- to extent of requiring additional field in- Existing FM stations tion Feb. 17. tensity measurements by WIOK to provide WRCV -AM -TV Philadelphia- Granted as- more satisfactory assurance of protection to ACTIONS BY FCC signment of license from National Broad - WROK. Action Feb. 24. By memorandum Opinion and order, casting Inc., owned by Radio Corp. of Amer- By memorandum opinion and order, commission denied request by Mount Wil- ica which is publicly owned corporation,

86 (FOR THE RECORD) BROADCASTING, March 1, 1965 Robert E. Kintner, president, to Westing- sentative. Ann. Feb. 16. OTHER ACTIONS house Broadcasting Inc., owned by Westing- WOHP Bellefontaine, Ohio -Seeks assign- Boise Valley Broadcasters Inc., McCall house Electric Corp., which is publicly owned ment of licensee from Hi -Point Broadcast- and New Meadows, Idaho -Waived Sec. corporation, Donald H. McGannon, president. ing Co., owned by D. L. Rike and Co. which 74.732(e) (1) of rules and granted CP for Consideration $150,000 to Westinghouse from is owned by John J. and Virginia C. Cote new VHF -TV translator on channel 10 to NBC for excess of net additions made by (each 8.33 %), David L. and Catharine C. rebroadcast programs of KBOI -TV (ch. 2) Westinghouse in KYW- AM -FM -TV facilities: Rike Jr. (each 25 %) and others, to Hi -Point Boise. Commissioners Bartley and Lee dis- over net additions made by NBC in WRCV- Broadcasting Co. owned by Cote Reality Co. sented. Action Feb. 24. AM-TV facilities. NBC will offer Westing- which is owned by estate of Joseph J. Cote KTVB Inc., McCall and New Meadows, house TV affiliation for WRCV -TV. Assign- Jr. (26.1 %), Mrs. Carolyn C. Avirett (10 %), Idaho -Waived Sec. 74.732(e)(1) of rules and ment result of FCC decision of July 29 John J. Cote (12.3 %). Edward T. Cote (13.2 granted CP for new VHF -TV translator on which specified switch in station ownership. %), Joseph L. Cote IH (9.2 %) and channel 12 to rebroadcast programs of Action Feb. 17. others. Consideration $200,000. Mr. .7. J. Cote KTVB (ch. 7) Boise. Commissioners Bartley has interest in WOHP; WKLC St. Albans, 24. WMCH Church Hill, Tenn.-Granted as- W. Va.; KTUC and KFMM(FM) Tucson, and Lee dissented. Action Feb. signment of license from Lola B. Wallace. Ariz. Joe L. Cote III has interest in KTUC By order, commission (1) dismissed for executrix of estate of Thales E. Wallace, to and KFMM(FM). Cote Reality is presently noncompliance with Sec. 73.35(a) of mul- Lola B. Wallace. No financial consideration; seeking assignment of license KOY Phoenix, tiple ownership rules application of Oak settlement of estate. Action Feb. 18. through KOY Broadcasting Co. Ridge Broadcasting Co. for new daytime AM WBYM Bayamon, P. R. on 1520 kc, 1 kw, in Oak Ridge, Tenn., and WGOE Richmond. Va.- Granted transfer -Seeks assignment (2) dismissed as moot opposition by Radio - of control of licensee corporation, Southern of license from Sergio Martinez Caraballo, Active Broadcasting Inc. (WATO), Oak States Radio Corp., from Eastern States Ra- to Carlos and Manuel Pirallo Lopez (each Ridge. Commissioner Hyde dissented. Action dio Corp., Robert A. Monroe (5 %), Mary 50 %). Consideration $74,000. Carlos Pirallo to Lopez has 37.5% interest in WRAI Rio Feb. 24. A. Monroe (40 %). J. Sargeant Reynolds Commission denied request by Yadkin (27.5 S. Reynolds (27.5 %). Piedras and WMIA Arecibo. has 10% in- %) and Richard terest in WAEL Mayaguez, and 14.5% in- Broadcasting Inc. for waiver of Sec. 1.569 Southern States is wholly owned subsidiary (clear channel) of rules and returned as 17. terest in WISO Ponce, all Puerto Rico. of Eastern States. Action Feb. Manuel Pirallo Lopez has 37.5% interest unacceptable for filing application for new in WRAI and WMIA. Ann. Feb. 9. daytime AM on 1130 kc 1 kw, in Yadkinville, APPLICATIONS KWBA Baytown, Tex. -Seeks assignment N. C.; without prejudice to any subsequent of license from Iva Lea Worley, admin- request for waiver of rule, provided it is KIVA(TV) Yuma, Ariz. -Seeks assignment istratrix of estate of David R. Worley, de- accompanied by sufficient supporting data of license from Valley Telecasting Co., ceased, to John M. Camp. Consideration to demonstrate that proposal would not owned by Bruce Merrill, to Bruce Merrill. $240,000. Mr. Camp has 32% interest in materially affect future consideration of Mr. Merrill is president of Ameco Inc., Phoe- WPOW New York, and has 98% interest class I -A channel 1160 kc. Commissioner Lee nix, major community antenna television in J. M. Camp and Co.. Wheaton, Ill., ad- not participating. Action Feb. 24. firm. No financial consideration; transaction vertising agency. Ann. Feb. 1. By order, commission denied applica- of asset transfer. Ann. Feb. 16. KTXN -FM Victoria, Tex. -Seeks assign- tion by respondent Kate F. Fite (WERH), KFOX -FM Long Beach, Calif.-Seeks as- ment of CP from John J. (66% %) and Hamilton, Ala., for review of Nov. 24, 1964 signment of license from KFOX Inc., owned Phillip J. Tibiletti (33%%) d/b as Cosmo- decision of review board which granted ap- by WOPA Inc. which is owned by Richard politan Enterprises, to Cosmopolitan En- plication of John Self for a new AM on Goodman (55 %), Mason A. Loundy (20 %) terprises of Victoria Inc., owned by same 1300 kc, 500 w, D, in Winfield, Ala. Action and Egmont Sonderling (25 %), to John Hill. individuals with same percentages. No Feb. 24. Consideration $30,000. Mr. Hill owns funeral financial consideration, transaction of in- KCRS Midland, Tex.-Waived Sec. 73.37 home, automobile dealership and property corporation. Ann. Feb. 10. (a) of overlap rules and accepted for filing leasing firm. Ann. Feb. 17. KLOG Kelso, Wash. -Seeks transfer of application to change trans. site and make control of licensee corporation, K -L Broad- minor changes in directional radiation pat- KOLR Sterling, Colo.-Seeks assignment casters Inc., from C. V. McIntyre, Ralph J. terns. Action Feb. 24. of license from Sterling Broadcasting Corp., Forsberg and Ella Zutz. to Jess S. and Commission proposed to amend TV owned by Kermit B. Kath (48 %), Robert D. Barbara M. Holman (100% jointly after). translator rules to permit licensing, to reg- Kath (26 %), Bessie M. Kath (18 %) and Consideration $50,000. Mr. Holman is man- Delores M. Kath (10 %), to United Broad- ular TV's, and others upon special showing. %) ager of KLOG. Ann. Feb. 15. translators using up to 100 w power output casting Co., owned by Jack W. Rogers (75 on unoccupied VHF and UHF channels now and John R. Catron (25 %). Consideration as- $44,000. Mr. Rogers is attorney. Mr. Catron Hearing cases assigned to communities in TV table of Des Moines. Ann. signments. Comments are invited by March is employed by KIOA 15, 1965. Proposal is made because, although Feb. 17. DESIGNATED FOR HEARING WINA Charlottesville, Va., and WBXM 90 to 95% of people are estimated to be able WKMK Blountstown, Fla. -Seeks relin- Broadcasting Inc., Springfield, Desig- to get at least one TV service and about quishment of control of licensee corpora- Va.- 75% to get two or more signals, there are tion. Apalachicola Valley Broadcasting Co., nated for consolidated hearing applications many small communities still without reg- by Roy Thomas and Robert D. Sidweu (each by WINA to change operation from 1400 kc, 250 1 kw -LS, 1070 kc, 5 kw, DA ular TV broadcast service. Commission be- 15.8% before, none after). through sale of w -N, to -N, lieves that TV service can be brought to stock to W. L. Bailey (27% before, 33)4% Unl. and WBXM for AM on 1070 kc, 5 kw, isolated towns and rural areas by means of Joe F. Durham (28% before, 33!5% D; made WKOK Sunbury, Pa., party to after), proceeding. Action Feb. 24. such translators, without adverse effect on after) and E. H. Strickland (28% before, regular TV service. 100 -watt UHF trans- Financial consideration not 5 KW Inc. and Marietta Broadcasting Co., 33!5% after). Marietta, Ohio -Designated for consolidated lator costs about $6,000 and such VHF trans- listed. Ann. Feb. 15. hearing applications for new FM on chan- lator somewhat more. Translators would WORT New Smyrna Beach, Fla. -Seeks nel 232 (94.3 mc) -5 kw with 1.8 kw, ant. have opportunity to covert later to regular assignment of license from Radio New height 374 feet, and Marietta with 1.17 kw, TV's. Action Feb. 17. Symrna Inc.. owned by John C. Dent. Ed- ant. height 452 feet. Chairman Henry and Commission scheduled following pro- ward I. Cutler, Robert Wasdon and Leon Commissioner Cox concurred. Action Feb. 17. ceedings for oral argument on April 2: AM Hall (each 25%), to Carroll -Bate Inc., owned Chapman Radio and Television Co. and applications of Newton Broadcasting Co.. by Robert J. Carroll, Richard B. Bate, Kay Anniston Broadcasting Co., Anniston. Ala. Newton, and Transcript Press Inc., Dedham, E. Carroll and Helen Jane Bate (each 25 %). Designated for consolidated hearing appli-- both Massachusetts. Commissioner Cox not Consideration $50,000. Mr. Bate is news cor- cations for new TV on channel 70. Chairman participating. Action Feb. 17. respondent for American Broadcasting -Para- Henry issued concurring statement; Com- Commission invited comments to notice mount Theaters, New York. Mr. Carroll missioner Hyde issued statement concurring of proposed rulemaking looking toward owns Bob Carroll Advertising, Melbourne - in part and dissenting in part: Commissioner amending FM table of assignments, based on Eau Gallie, both Florida. Ann. Feb. 9. Lee concurred in result: Commissioner Loev- petition by Kenneth E. Kunze, d/b as Com- KFMG(FM) Des Moines -Seeks transfer inger issued dissenting statement. Action munity Service Broadcasters, to reassign of control of licensee corporation, Iowa Feb. 17. channel 232A from Goshen to Plymouth, Fine Music Broadcasting Corp.. from Her- bert Burton (70% before, none after) through sale of stock to William N. Plymat (30% before, 50% after) and Ruth C. Plymat (none before. 50% after). Consideration $10,000. Mr. Plymat has interest in West Des Moines State Bank, West Des Moines. 1735 DeSales Street, N.W. Ann. Feb. 15. Seeks as- CAWnq Washington, D. C. 'MadnlE KDEF -AM -FM Albuquerque - sUSINn7SM8x(r arrmNSION AND MOM 20036 signment of license from John C. O'Brien, receiver, to Television Properties Inc., owned by Jack C. Vaughn (47.88 %), Grady (CHECK\D 52 issues í8.50 H. (47.87 %) and Cecil L. Trigg Please start my subscription for Vaughn Jr. `` // (4.25 %). Consideration $100,000. Mr. Trigg ONE enclosed has 80% interest in KOSA Odessa, and 20.27% interest in KOSA -TV Odessa: KROD- AM-TV El Paso, and KRNO San Bernardino. Name Position 52 issues and Calif., and is vice president and director of Yearbook !CHOW Denver, and KITE San Antonio. Tex. '(5 Mr. J. C. Vaughn has 30.62% interest in P3.50 KOSA -TV. KROD -AM -TV and KRNO: he also is vice president and director of KNOW Company and KITE. Mr. G. H. Vaughn Jr. has 30.61% 1965 Yearbook interest in KOSA -TV, KROD -AM -TV and Business $5.00 Ann. Feb. 18. KRNO. Home KKIT Taos, N. M. -Seeks assignment of CP from Art Capitol Broadcasting Co., Payment owned by Jack W. Hawkins (75 %), Louise Hawkins (10 %) and others, to SAM Inc., Bill me owned by Stephen A. and Barbara C. Mach - City Stylte Zip o cinski Jr. (each 50 %). Consideration $125.- 000. Mr. Machcinski had interest in Adam Young Inc., New York based station repre-

BROADCASTING, March 1, 1965 87 ACTIONS ON MOTIONS SUMMARY OF COMMERCIAL BROADCASTING By commission Commission granted petition by In- Compiled by BROADCASTING, Feb. 24 surance Securities Inc. to extent of extend- ing time from Feb. 23 to April 28 to file ON AIR NOT ON AIR TOTAL APPLICATIONS comments and from March 23 to May 26 for replies in matter of amendment of Sec. 73.35, Lic. CP's CP's for new stations 73.240 and 73.636 of rules relating to mul- AM 4,004 53 ': 401 tiple ownership of AM's FM's and TV's; it invited parties to submit any factual data FM 1,232 71 222 282 and statistics concerning ownership of TV 550' 41 97 202 broadcast facilities by mutual funds and other trust type entities as soon as such AUTHORIZED TELEVISION STATIONS data is available. Action Feb. 19.

Compiled by BROADCASTING, Feb. 24 By Chief Hearing Examiner James D. Cunningham VHF UHF TV Designated Examiner Herbert Sharfman Commercial 509' 163 672 to serve as presiding officer in proceeding Noncommercial 59 56 115 on applications of Chapman Radio and Tel- evision Co. and Anniston Broadcasting Co. for new TV on channel 70 in Anniston, Ala., COMMERCIAL STATION BOXSCORE in Doc. 15856 -7; scheduled prehearing conference for March 19 and hearing for April 28. Action Feb. 23. Compiled by FCC, Dec. 1964 31, Designated Examiner Basil P. Cooper to AM FM Tv serve as presiding officer in roceeding on Licensed (all on air) applications of 5 kw Inc. and Marietta Broad- 3,958 1,176 555 casting Co. for new FM in Marietta, Ohio. CP's on air (new stations) 51 94 31 in Doc. 15854-5; scheduled prehearing con- CP's not on air (new stations) 68 198 83 ference for March 17 and hearing for April Total authorized stations 4,077 1,468 069 19. Action Feb. 23. Applications for new stations (not in hearing) 183 192 72 On own motion, reconsidered and affirmed Feb. 15 action which authorized Applications for new stations (in hearing) 65 49 63 change in place of hearing from Washing- Total applications for news stations 248 241 135 ton to Barbourville, Ky., in proceeding on Applications for major changes (not in hearing) 193 61 39 applications of Brown Radio & Television Applications for major Co. for renewal of license of WBVL Bar- changes tin hearing) 28 4 9 bourville- Community Broadcasting Co. for Total applications for major changes 221 65 48 new AM in that city; dismissed Brown Ra- Licenses deleted 0 1 0 dio's opposition to Barbourville- Community petition for field Action Feb. 23. CP's deleted 1 4 0 hearing. u Designated Examiner Thomas H. Dona- hue to serve as presiding officer in remand 'Does not include seven licensed stations off air. proceedings on applications of Wide Water 'Includes three noncommercial stations operating on commercial channels, Broadcasting Inc. and Radio Voice of Cen- tral New York Inc. for new AM's in East Syracuse and Syracuse, N. Y., and Connec- ticut Coast Broadcasting Co. for new AM in Bridgeport, Conn.; scheduled prehearing Ind. Action Feb. 17. conference for March 15 and hearing for peals for District of Columbia Circuit. April 5. Action Feb. 18. By order, on petitions by Electronic In- Memorandum opinion dismissed petition by dustries Association and Philco Corp., corn- RKO General Inc. to deny assignment ap- mission granted extension of time to Oct. 22 plications, and denied petition by Cleveland By Hearing Examiner Basil P. Cooper to file comments and to Nov. 8 for replies Local No. 27, International Association of in inquiry to determine whether stereo- Theatrical Stage Employees, seeking protec- In proceeding on applications of Pratt- phonic sound should be used in TV broad- tion of pension rights at KYW -TV. July 29, ville Broadcasting Co. and Billy Walker for casting. EIA requested nine -month extension 1964 decision of commission granted applica- new AM in Prattsville, Ala., in Doc. 14878 -9. to collect and correlate technical informa- tions of NBC for renewal of licenses of granted Walker's petition for leave to amend tion. Action Feb. 17. WRCV and WRCV-TV In Philadelphia application to reflect up -to -date financial on status. Action Feb. 19. By memorandum opinion and order, condition that subject exchange-of- property commission dismissed petitions by WLIL Inc. applications be filed and granted. Commis- (WLIL), Lenoir sion's determination to make conditional By Hearing Examiner Thomas H. Donahue City, Term., for stay and grant to NBC was based upon finding that reconsideration of Oct. 21. 1964 action which NBC In San Francisco, TV channel 26 pro- granted application of Alvin B. asquired licenses of WRCV and WRCV- Corum Jr. TV through coercive use of power to grant ceeding in Doc. 15780 -1, granted motion by for new daytime AM on 1360 kc, 1 kw, in or withhold network Television San Francisco to continue Feb. 17 Lenoir City. Commissioner Bartley not par- affiliations. In so prehearing conference to Feb. 24. Action ticipating. Action finding, commission referred to 1956 trans- Feb. 17. action by which NBC acquired licenses of Feb. 17. By memorandum opinion and order, Philadelphia stations from Westinghouse in commission designated for oral argument exchange for NBC stations in Cleveland. By Hearing Examiner Charles J. Frederick before review board in Washington at time It held that NBC obtained Westinghouse's to be specified by subsequent order, appli- agreement to exchange, in substantial part, On own motion, reopened record in cation by Hartford County Broadcasting through exertion proceeding on applications of Nelson Broad- Corp. for of power to grant or with- casting Co. and Ubiquitous Frequency Modu- additional time to construct hold network affiliations for TV's in Boston, lation WRYM-FM New Britain, Conn., to deter- Pittsburgh and other communities. Action Inc., for new FM in Kingston and mine whether reasons advanced by permittee Feb. 17. Hyde Park, N. Y.. respectively, to receive in in support of application warrant further evidence Hyde Park exhibit No. 18 (inad- extension of outstanding CP. Hartford Coun- vertently omitted from transcript), and re- ty was granted CP on Dec. 8, 1961 for oper- closed record. Action Feb. 18. ation on channel 263 (100.5 mc) ; ERP 20 kw: Routine roundup s As result of Feb. 18 prehearing confer- ant. height 130 feet, and time to construct ence in proceeding on AM application of was last extended to June 15, 1964. This is ACTIONS BY REVIEW BOARD Havens & Martin Inc. (WMBG) Richmond, fifth request Va., scheduled for extension. Action Feb. 17. By memorandum opinion and order in certain procedural dates and By memorandum opinion and order, 1110 kc, Pasadena, Calif., area proceeding rescheduled March 29 hearing for April 27. commission denied petition by Peoples in Doc. 15751 et al., (1) granted in part pe- Action Feb. 18. Broadcasting Corp. (KVTV, ch. 9), Sioux tition by Pasadena Broadcasting Co. to en- City, Iowa, for reconsideration of Nov. 18, large issues with respect to application of By Hearing Examiner Walther W. Guenther 1964 action which granted application of Charles W. Jobbins and (2) amended Dec. Meredith WOW Inc., for new UHF -TV trans- 31, 1964 memorandum opinion and order to Granted petition and supplement by lator on channel 70 to serve Norfolk, Neb.. add issues to determine what efforts Job- Hubbard Broadcasting Inc. for leave to by rebroadcasting programs of WOW-TV bins has made with respect to programing amend application for new FM on channel (ch. 8) Omaha, and which denied opposi- needs of area he proposes to serve and 233 (94.5 mc) to, among other things, specify tions by Peoples. Action Feb. 17. manner in which he proposes St. Paul in lieu of Minneapolis as location. to meet such Action 18. By memorandum opinion and order, needs, and whether staff proposed by Job- Feb. commission granted applications for (1) as- bins would be adequate to operate proposed signment of licenses of WRCV and WRCV- station. Member Nelson not participating; By Hearing Examiner Isadore A. Honig TV (ch. 19) Philadelphia, from National Member Kessler concurring in result. Ac- tion Feb. 23. Formalized by order certain rulings Broadcasting Inc., to Westinghouse Broad- made at Feb. 17 hearing conference in pro- casting Inc., and (2) assignment of licenses Members Nelson, Pincock and Slone ceeding on application of Midwest Television and CP of KYW, KYW -FM and KYW -TV adopted decision which (1) dismissed appli- Inc. for new TV on Channel 26 in Spring- (ch. 3) Cleveland, from Westinghouse to cation by South Eastern Alaska Broadcasters field, Ill., in Doc. 15450, and scheduled cer- NBC. NBC will pay Westinghouse 5150,000, Inc. for additional time to construct KECH tain procedural dates, scheduled hearings which represents value of improvements or Ketchikan, Alaska; (2) additions cancelled CP grant- for March 18 on issue 4 and for April 27 made by Westinghouse at KYW ed Jan. 23. 1963 on 620 kc, 1 kw -LS, 500 on issues 2 and 5; and by separate memo- over and above value of any improvements w -N; and (3) terminated proceeding in Doc. randum formalized oral ruling made at made by NBC in Philadelphia since com- 15777. Applicant at Feb. 11 oral argument be- Feb. 17 conference and dismissed, on ex- panies exchanged properties in 1956. Assign- fore board requested withdrawal of exten- aminer's own motion, pleading entitled ment grants are expressly subject to appeal sion application and cancellation of CP. Ac- "Statement to Hearing Examiner Honig and of RICO General Inc. in U. S. Court of Ap- tion Feb. 17. Contingent Request for Alternative Relief"

88 BROADCASTING, March 1, 1965 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO & TELEVISION National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. 2411 - 2419 M St., N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Washington 37, D. C. 296 -6400 Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. Lohnes & Culver 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Engineering Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. 930 Warner Bldg. National 8 -7757 PRUDENTIAL BLDG. 1710 H St., N. W. 298 -6850 Washington 5, D. C. Washington 4, D. C. DI 7 -1319 WASHINGTON 6, D. C. WASHINGTON, D. C. 20005 Member AFOCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. Box 808 CRestview 4 -8721 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 MElrose 1 -8360 Washington 5, D. C. Member AFCCE Member AFCCE ARLINGTON, TEXAS Member AFOCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN CONSULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics George M. Sklom Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. 19 E. Quincy St. 7 -2401 San Francisco 28, California Washington, D. C. Hickory Federal 3 -1116 Riverside, III. (A Chicago suburb) Diamond 2 -5208 KANSAS CITY 14, MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd.-80206 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 San Francisco 2, Calif. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO PR 5 -3100 Member AFCCE Member AFCCE Member AFOCE

RAYMOND E. ROHRER SAXON WILLIAM B. CARR PETE JOHNSON MERL & Associates Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Consulting Radio Engineers AM -FM -TV Applications -Field Engineering 622 Hoskins Street 436 Wyatt Bldg. Microwave Washington 5, D. C. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Fort Worth 18, Texas Phone: 347 -9061 NEptune 4 -4242 NEptune 4 -9558 Charleston, W.Va. Dickens 2 -6281 BUtler 1 -1551 Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM and ASSOCIATES BROADCAST ENGINEERING CONSULTING RADIO ENGINEER & ASSOCIATES Inc. AM -FM -TV A Division of Multronics, Consulting Engineers CONSULTANT Multronics Buildings 411 Phoenix Title Bldg. 623 -1121 Blvd., Suite 408 Box 220 5712 Frederick Ave. Rockville, Md. Directional Antennas Design 6725 Sunset a suburb of Washington) Applications and Field Engineering Hollywood, California Coldwater, Michigan -49036 427 Tucson, Arizona 85701 Phone: 301 -4666 HO 6 -3227 Phone: 517-278 -6733 Member AFCCE. Member IEEE

i COMMERCIAL RADIO CAMBRIDGE CRYSTALS JAMES F. LAWRENCE, JR. °»o MONITORING CO. PRECISION FREQUENCY o »o TV Engineering Consultant Il1l e1. ®L PRECISION FREQUENCY MEASURING SERVICE FM and MEASUREMENTS Applications and Construction. FOR Measurements. e AM -FM -TV SPECIALISTS AM -FM -TV Precision Frequency 103 S. Market St., TELETRONIX ENGR. CO. ServiServi,ps ce Lee's Summit, Mo. 445C 8ne o38, Mass. 308 Monterey Rd., S. Pasadena, Cal. Phone Kansas Laclede 4 -3777 Phone TRowbridge 6 -2810 City, Phone 213 -682 -2792

BROADCASTING, March 1, 1965 89 filed by applicant. Action Feb. 17. KFMG(FM) Des Moines, Iowa -Granted sions of Sec. 73.30(a) of rules to extent of SCA on sub -carrier frequency of 67 kc. permitting relocation of main studio beyond By Hearing Examiner H. Gifford Irion KGWA Enid, Okla.- Remote control per- corporate limits of Mayaguez at KM 189.5, On own motion, rescheduled Feb. 24 mitted; conditions. Route 52, Municipio de Mayaguez; effective prehearing conference for Feb. 26 in pro- WLOK Memphis- Granted CP to install upon notification to commission that opera- ceeding on AM applications of Flathead Val- new alternate main nighttime and auxiliary tion has been commenced from new studio ley Broadcasters (KOFI), Kalispell, and daytime trans.; remote control permitted. location. (Mayaguez identification to be con- Garden City Broadcasting Inc. (KYSS), KCLN Clinton, Iowa -Granted CP to in- tinued.) Missoula, both Montana. Action Feb. 18. stall auxiliary trans. at main trans. location. WAVY -TV Portsmouth, Va.- Granted mod. of license to reduce aur. ERP 63.1 kw. By Hearing Examiner Jay A. Kyle Actions of Feb. 19 Following were granted extensions of Scheduled hearing conference for March WTHI -FM Terre Haute, Ind.- Remote con- completion dates as shown: W81AE, W79AJ, 31, in proceeding on application of Chron- trol permitted. Connecticut Television Inc., Willimantic and icle Publishing Co. to increase ant. height of WLVP(FM) Franklin, N. J.-Granted mod. Norwich, Conn., to Aug. 17; K73BI, K78BH, KRON -TV San Francisco. Action Feb. 23. of CP to change type trans. and type ant., Texas Television Improvement Co., Pearsall and make engineering changes. and Cotulla, Tex., to Aug. 17; K71B1, K72CF, By Hearing Examiner Actions Feb. 18 University of Utah, Escalante and Myton, Chester F. Naumowicz Jr. of Utah, to Aug 17; WOKJ Jackson, Miss., to In Chicago, TV channel 38 proceeding K7OAR, K74AQ, K7SAA Orangeville, Fer- June 15; WVQM(FM) Huntington, W. Va., in Doc. 15668 et al., on own motion, can- ron, Castle Dale and Huntington, Utah - to Aug. 17; WOLA(FM) San Juan, P. R., to celled Feb. 23 date scheduled for taking of Granted licenses covering changes for UHF - July 1; WFSO Pinellas Park, Fla., to Aug. 1; depositions in Chicago by Chicagoland TV TV translators. WCER -FM Charlotte, Mich., to Sept. 1; Co. and scheduled further prehearing con- *WFMU(FM) East Orange, N. J .-Granted WLNH -FM Laconia, N. H., to Aug. 10; WGBS ference for Feb. 24. Action Feb. 17. CP to replace expired permit to make Miami, to June 10; KBPI(FM) Denver, to changes in ERP, ant. height and transmis- Aug. 21; WPIK Alexandria, Va., to Aug. 1: By Hearing Examiner 8o1 Schildhanse sion line, and install new trans. WFRL -FM Freeport, ill., to May 11; WETU Agreements having tentatively been KRSI -FM St. Louis Park, Minn. -Granted Wetumpka, Ala., to April 1, and WFTN reached at Feb. 23 prehearing conference in CP to increase ERP to 30 kw. Franklin, N. H., to Aug. 24. proceeding on application of United Broad- WVNO -FM Mansfield Ohio -Granted CP WLLI Brookneal, Va.- Granted mod. of casting Inc. for renewal of license of WOOK to increase ERP to 41 kw. CP to change studio ant.-trans. location and Washington, rescheduled March 22 hearing WNEW -FM New York-Granted CP to in- reduce ant. height; conditions. for April 30 and scheduled further prehear- crease ERP to 4.1 kw, and install new trans. WWOG(FM) Boca Raton, Fla.- Granted ing conference for March 23 to consider such KSPI-FM Stillwater, Okla. -Granted CP mod. of CP to move ant.- trans. and studio matters as have developed from informal to install new ant. location, delete remote control operation, exchange of material between parties and change type trans. and ant. to make further procedural arrangements. 17 Action Feb. 23. Actions of Feb. Action of Feb. 12 On own motion, rescheduled Feb. 19 WAIA College Park. Ga.- Waived provi- KWOC Poplar Bluff, Mo.-Granted re- prehearing conference for March 5 in pro- sions of Sec. 73.30(a) of rules to permit quest to continue pre -sunrise operation with ceeding on applications of Robert J. Martin establishment of main studio outside cor- non -DA and reduced power of 500 w be- and Talton Broadcasting Co., for new FM porate limits of College Park; remote con- tween hours 4 in Selma, Ala. Action Feb. 18. trol permitted. of a.m. and local sunrise Granted change in remote control au- until decision is reached in Doc. 14419 or By office of opinions and review thority for following: WAVA -AM -FM Ar- until directed to terminate such operation, In proceeding on applications of Jupiter lington, Va.; WWIN Baltimore; KNIC Win- whichever occurs first. Associates Inc., Somerset County Broadcast- field, Kan. ing Co. and Radio Elizabeth Inc., for new Remote control permitted for following: Action of Feb. 10 AM in Matawan, Somerville and Elizabeth, WEAV -FM Plattsburgh, N. Y.; WWTC Granted change in remote control au- N. J., respectively, in Doc. 14755 -7, granted Minneapolis, while using non -DA ant. thority for WSMA Smyrna, Ga. Jupiter Associates petition to extend time to Granted renewal of licenses of following March 1 to file application for review of remain and co- pending auxiliaries: KBIZ Ot- view board's Jan. 25 decision. Action Feb. 24. tumwa, Iowa; KHAK -FM and SCA Cedar Fines Rapids, Iowa; WFFF Columbia, Miss.; BROADCAST ACTIONS WGMM Millington, Tenn.; WGOH Grayson, Commission notified Arthur C. Schofield, Ky.; WKYE Bristol, Tenn.; WMKE(FM) licensee of WKYX -AM -FM Paducah, Ky., by Broadcast Bureau Milwaukee. that he has incurred apparent liability of Actions $500 for effecting assignment of license of Feb. 23 KCRV Caruthersville, Mo. - Granted without applying KRUX Glendale, Ariz.- Granted CP to in- change in remote control authority. for or obtaining commis- stall new auxiliary daytime and alternate WPBS(FM) Philadelphia- Granted mod. sion consent and failing to notify commis- of CP to change type ant. and make engi- sion of another transaction relating to own- main nighttime trans. at main trans. site. ership. Investigation indicated that stations KZFM(FM) Corpus Christi, Tex,- Granted neering changes. were operated CP to increase ERP to 17.5 kw. WNRG -FM Grundy, Va.- Waived orovi- by corporation, Nationwide sions of Sec. 73.210(a) (2) of rules to permit Stations Inc., from mid -1962 to fall of 1964 WDEF -FM Chattanooga- Granted CP to without commission authorization, and that increase ERP to 100 kw. main studio to be located 1.4 miles north- contract for WHIS -FM Bluefield, W. Va.- Granted CP west of Grundy, and granted mod. of CP transfer of 20% interest to to install new ant., and make engineering to change type trans, and type ant., decrease Raymond F. Damgen was not reported. changes. ERP to 950 w, and make engineering Licensee has 30 days to contest or pay forfeiture. Action 17. WDOV -FM Dover. Del.- Granted mod. of changes; remote control permitted; condi- Feb. CP to change type trans. tions. Commission notified Moab Broadcasting Granted licenses covering increase in WAYL(FM) Minneapolis -Approved engi- Corp., that it has incurred apparent liabil- daytime power and installation of new trans. neering technical data submitted pursuant to ity of $500 for willful or repeated technical for following: WNEL Caguas, P. R., speci- commission's June 3, 1964 order in Doc. violations by KURA Moab, Utah, ranging fy type daytime trans. and studio location 15440, to modify CP of WAYL and specify from failure to keep maintenance log to fail- same as trans. location; KDRO operation on channel 229 (93.7 mc); ERP ure to reduce power at sunset as required by Sedalia, Mo. its license. Licensee has 30 days to contest or KROS -FM Clinton, Iowa- Granted CP to 53 kw; ant. height 420 feet. pay forfeiture. change operation on channel 241 (96.1 mc) WCAX -TV Burlington, Vt.- Granted li- Action Feb. 17. from ERP 13 kw, ant. height 400 feet to ERP cense covering changes in TV. 100 kw, ant. height 360 feet, and install new WTOA(FM) Trenton, N. J.- Waived pro- Call letter changes trans. and new ant.; remote control per- visions of Sec. 73.210(a) of rules to extent requested mitted; conditions. of permitting relocation of main studio be- WOGO -TV Chicago -Television Chicago, KHFI-FM Austin, Tex.-Granted CP to yond corporate limits of Trenton at Pen- a joint venture. Requests WFLD(TV). change operation on channel 252 (98.3 mc) nington Road, ?¡ mile west of Carter Road, Cochran, Ga.- Georgia State Board of from ERP 1 kw, ant. height 136 feet to Hopewell Township N. J., effective upon Education, Requests WDCO -TV, ERP 1.3 kw, ant. height 420 feet; change notification to commission that operation has Terre Haute, Dl.- Illiana Telecasting ant.- trans. and studio locations; install new commenced from new studio location. Corp. Requests WTWO(TV). trans. and new ant., and make engineering (Trenton identification to be continued.) Monticello, Fla.-Radio Monticello. Re- changes; remote control permitted. WKJB Mayaguez, P. R.- Waived provi- quests WWSD. Valparaiso, Ind. -Northwestern Indiana Radio Inc. Requests WNWI. Springfield, Ill.- Capital Broadcasting Co. Requests WFMB(FM). SUBSCRIBER WTOL -AM -FM Toledo, Ohio - Reams SERVICE Broadcasting Corp. Requests WCWA -AM- ADDRESS CHANGE: Attach label here and print FM. Please include a BROAD- CASTING address label new address, including ZIP number, below. Changes to insure immediate made every Tuesday for following Monday's issue. Rulemakings response whenever you PETITIONS FOR RULEMAKING FILED write about your sub ("1 WPAY -FM Portsmouth, Ohio -Radio scription. Station WPAY Inc. Requests amendment of Name rules to 282 (104.3 To subscribe use this delete channel me) from Cincinnati. Received Feb, 12. Form with your pay- Company WESR Tasley, Va.- Accomack -North- ment. Mark new ampton Broadcasting Co. Requests amendment rules subscription or re- Business of to assign channel 277 (103.3 mc) to Tasley. Received Feb. 15. new present subscrip- Home WCOV -TV Montgomery, Ala. -WCOV tion. Subscription rates Inc. Requests amendment of rules to make City State following changes in TV table of channel on page 7. Zip assignments and issue show cause order to Selma Television Inc. WSLA -TV Selma, BROADCASTING 1735 DeSales St., Washington, D. C. 20036 Ala., informing why operation should not Continued on page 97

90 BROADCASTING, March 1, 1965 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-MONDAY preceding publication date.) SITUATIONS WANTED 25Ç per wordf2.00 minimum HELP WANTED 30? per word -$2.00 minimum. DISPLAY ads $25.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising require display space. (26 X rate- $22.50, 52 X rate -$20.00 Display only). All other classifications, 35C per word -44.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. ArrucArrrs: If tapes, films or packages larger than No. 10 envelope submitted, $1.00 charge for mailing (Forward remittance separate- ly, please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BaoADCASrtxc expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers -(Coned) Announcers-(Coned) Help Wanted Management Desire sales experience? If you want an Opening for mature, experienced announcer - opportunity to develop in sales and are on 5 kw regional station. Middle road for- willing to learn, Southwest metropolitan mat. 3rd class ticket with endorsement re- Southern New York- Experienced manager station has an opening for you. Must have quired. Stable job in Northern Michigan va- with sales experience -top salary & bene- Write Box B -306, cation country. Send tape, photo, resume to fits -send photo & full particulars. Box B- BROAD radio experience. H. Brege, WHAK, Rogers City, Michigan. 185, BROADCASTING. Good mature voice for good music format- AnnouncerAnnouncer, live singing personality, top 40 Aggressive manager for South Carolina sta- must have first phone excellent pay. Send operation, Wilmington, N.C. tion. Send background. Box B -283, BROAD- tape and particulars immediately. Box B CASTING. 310, BROADCASTING. Country music station wants good, friendly personality, not cornball, to announce also Expansion into CATV and FM has created Newsman, qualified through experience or sell. Contact James Dick, WIVK, Box 10207, opening for aggressive station manager schooling, wanted for long established full - Knoxville, Tennessee. strong on sales. Texas- Oklahoma area na- time kilowatter, strong in news coverage. 3 tive preferred. Box B -266, BROADCASTING. newsmen on staff, new mobile unit in op- Wanted: Double threat happy personality eration. Pleasant, prosperous, Illinois city. for middle music station opportunity to Small market Ohio station offers great op- Better than average situation as to pay, double in sales. Solid station in two station portunity for ambitious young man who is working conditions, extra benefits and op- 150,000 market. Al Bishop, WJJL, Niagara ready for management responsibility. Strong portunity. Give details of experience, train- Falls, New York. experience required. Box C -51, ing, references to Box B -327, BROADCAST- sales Quality, big coverage station requires top BROADCASTING. ING. notch all around announcer who knows and Join and grow with successful small market Immediate opening for experienced an- likes good popular music of the non rock group. Immediate opening for selling, sober nouncer to work at long established Penna. type. $12 0 PoWinslowr manager. Outstanding incentive plan. Pro- station. Must have good news background to Porter, WJTO. Bath, fessional and credit references required. and board experience. Send salary require- Maine. Studio fire destroyed all tapes and Contact Ralph Hooks. Dixie Stations, P.O. ments, news & dj audition tape and refer- correspondence from previous applicants. Box 48, DeRidder, Louisiana. Phone 9080. ences in initial correspondence. Box B -329, We do not know who applied. If you mailed BROADCASTING. previous application just send letter. Posi- tion still open. Sales DJ with third class ticket, good sound, and a taste for good music. Security and salary Wanted: Announcer -first ticket necessary. Experienced salesman for highly rated for daylight station. Experienced in remote Immediate opening in growing market Southeastern New York station. Excellent within 100 miles of Washington, D. C. Ex- opportunity. Mall story Box work and production. Send tape, resume to complete to Box C -19, BROADCASTING. cellent opportunity in summer resort area. B -187, BROADCASTING. WPTX. Lexington Park. Maryland. the Gulf of Mexico. Florida Expanding major market chain. Seeking ag- Sun, fun and Wanted: Negro deejays, and operations gressive sales manager and two salesmen calls. One of Florida's most beautiful resort cities needs 3 top notch personality, format manager capable writing good selling copy with management ability. Excellent earn- radio announcers. No screamers, but fast and doing outstanding production for top ings. Send complete resume. Confidential. paced men who like popular music, and are 40 format station Send complete resume, Box B -214, BROADCASTING strong on production. The best in wokring references photo, min. expected starting salary, and copy samples and 'T ips Want a permanent position? Metropolitan conditions, jingles, and equipment. Send air audition and salary require- tape with first letter. Jack Garrison, WRAP, two station market, South Plains, has open- check, resume, picture Box 598, Norfolk, Va. ing for salesman. Desire a good strong ments to Box C -29, BROADCASTING. personality who can keep accounts serviced Top 40 di with first phone for swinging all and sold. No uphill sales job, station is Urgent that I locate James Slusser (Jim night show Contact Jim Smith, WSM, Cin- recognized and respected. Manager needs Jay). Please reply to Box C-46, BROAD- cinnati. more free time. Salary, commission, ex- CASTING. penses. Box B -305, BROADCASTING. Experienced man for sign-on shift. The more Country music announcer with sales ambi- tricks you have in your bag the more we Radio salesman. One of the largest stations tion. Excellent opportunity metropolitan 5 can pay you. Write all to WTWA, Thomson, in growing Southeastern New England kw Southeast. Send tape, background, ref- Georgia. metro area. Proven sales, plus commission. erences to Box C -47, BROADCASTING. Incentive plans. Send resume Box C -10. BROADCASTING. Young, ambitious announcer- salesman for First phone combination man. Good music, single market. Up state New religious emphasis format. Immediate open- small station ing. WVOC, Box 17, Battle Creek, Michigan. Salesman for central Florida 1 kw daytimer. York. Must be reliable and willing to work. Young family man preferred. No hot shots No stars or prima donnas. Box C -58, Announcer -some experience immediately. . small market . low pressure. If you BROADCASTING. WVOS, Liberty, New York. think you fit in. Write background. Box C- - - talent; if you've got it, we 41, BROADCASTING. Talent talent Looking for Negro jock with dual- market want you. Top personality station, great fu- voice and appeal. Someone young. Prefer We swamp the competition in this market, ture. Box C -81, BROADCASTING. top forty to straight R &B experience. 3rd a beautiful medium sized community where Help one of America's most imaginative sta- phone. $725.00 month. Tape, resume to 1111 our top professional people enjoy selling tions fill its not -so -good shift with one Market Street, San Francisco. and enjoy living. A good salesman can live pretty good talented personality. We'll make Announcers, newscasters! Prepare now for well here, recognized, appreciated, and up for the shift by offering a talented staff more profitable broadcasting! Develop tech- making money. Box C -80, BROADCASTING. of personable pros to work with, fairly good nique rapidly! Personalized, taped instruc- salary, confidence -building atmosphere to tion, also beginners. Hal Fisher, Broadcast- Major Midwest 7 station chain operation has immediate opening for trained, aggressive work in nationally -known top rated station ing Consultant, 878 Medford, Patchogue, salesman. Protected active list as- in beautiful medium -sized city. Any takers? Long Island, New York 11772 account Box C -82, BROADCASTING. sures immediate earning potential. Salary Looking for a job? You'll get better, faster plus commission arrangement. Paid vaca- Experienced announcer. Housing for single results if FACTOR transfers your 15 minute tion, hospitalization and insurance program, or married couple without children. If you demonstration tape to LP records. Five retirement plan as fringe benefits. Send are now in New Mexico or adjoining state records of your tape only $22.95. Send air- complete resume and photo to WGEE, 4800 airmail information to KRSN, KRSN -FM mail for overnight service. Factor, Pawleys East Raymond St., Indianapolis, Indiana. stereo, Los Alamos, New Mexico. Island, S.C. Saleswoman for station featuring women's Immediate opening for young single an- programs, WOMN, Salary (open) and com- nouncer with third class license, experi- Technical mission. Write to Suite 428. Decatur Federal enced or with training. KVWM AM & FM, Building, Decatur, Georgia. Showlow, Arizona. Chief engineer experienced for Southeast - em New York station-excellent pay -send Top announcer for top station in market information immediately. Box B -186, Announcers ... We want a professional on his way up BROADCASTING. looking for a stepping stone to better First phone combination man, mid -Atlantic things. We will give you the experience and Chief engineer for top New England station. metropolitan market. Good starting salary. training . . . in return for a better than Permanent position -Excellent pay. Send Excellent working conditions. Box A -53, average voice. Send tape to Roger Carter, resume and date available. Box C -15, BROADCASTING. WGKV, Charleston, West Virginia. BROADCASTING.

BROADCASTING, March 1, 1965 91 Technical- (Cont'd) Management- (Coned) Announcers- (Cont'd) Chief engineer- announcer fuiltime station in Mr. Manager or owner. Rid yourself of time - Top network de- central Florida. Ability and character consuming announcer for Canadian ences refer- details. Put a mature, experi- sires to live in better climate. Knowledge- required. Send resume, tape and photo enced No. 2 man in your station who to Box C -35, BROADCASTING. can able in all periods of serious music; also take orders and give orders. Thrives on re- swing and jazz. 15 consecutive years of own sponsibility 1st phone man for transmitter and details. Will sell extra bill- deejay programs. Experienced newscaster. portunity watch. Op- ing in 90 days to cost you nothing. Box C- Southwest or Florida preferred. Will fly for announcing later on de- 43, BROADCASTING. down pending on ability. Station. WAMD, Aber- for personal interview. Box B -317, deen, Md. BROADCASTING. Twenty years experience in small, medium and large radio markets . the last ten in Announcer, broadcasting school graduate. NEWS management. Strong local and national Midwest. Endorsement. Some experience, sales background. Have thorough knowledge hard worker. Box B -322, BROADCASTING. of good music New York City suburban station needs com- and popular music operations. bo Would like permanent management position Sincere warm announcer, not a floater or man with heavy accent on news. Must with growing have first phone. Resumes quickly please to concern. Can profide excellent prima donna, man. Box B -335, Box C -70, BROADCASTING. local and national references. Family man- family age 38. Box C -48, BROADCASTING. Young Employed 300,000 market! Vet., 7 years ex- amibtious newsman with dedication Major market perience to truth and willingness to dig -for leg and GM 13 years experience. Na- all phases. Married, dependable. research tional and local sales expert. Best references Box B -340, BROADCASTING. work and as on -air substitute for NYC to crusading commentator based in Wisconsin's La. Former talent and programing. capitol city. Send biography, Box C -52, BROADCASTING. DJ, 3rd FCC» good voice quality. Broadcast- photo, refer- ing school, eager. 20, immediate start. Box ences, salary required to P.O. Box 3097, Top 40 GM major 9 C-2, BROADCASTING. Madison, Wisconsin. Phone (608)- 244 -1394. market years. Broadcast pioneer at age 39. Proven record sales and programing. Ten years national sales. Best Thoroughly experienced in announcing. Production-Programing, Others references. Box C -53, BROADCASTING. news, programing, writing. Married. Seeking permanent position with future. Would not "Dedicated.' Program "Professional." "Capable." plan to move but guessed wrong. Present director to take over all program- these are adjatives 40. ing for dominant used to describe me. Age station is folding. College graduate. Box community station in 31, college graduate with 1st phone exper- C -6, BROADCASTING. three-station Minnesota market. Need im- ience in all aginative, creative, phases through General Man- detail man who can agement. If you need a Creative beginner seeks job. School gradu- implement station programing policies, General Manager or su- assistant General Manager write Box C -58. ate. Some college. Box C -12, BROADCAST- pervise announcing staff copy and traffic, BROADCASTING. ING. organize promotions, and work agement with man on improvement of all phases of Young Florida manager with Announcer -newscaster married, dependable, station sound. Selected air work. Applicants ord excellent rec- will be checked desires change due to new ownership. run tight board, will relocate. Personable. carefully. Will talk salary Box C -68, BROADCASTING. Sales experience. Box C -13, BROADCAST- when you show what you will do for me. Box B -299, BROADCASTING. ING. Attention Midwest station owners - mature aggressive - reliable - small DJ, announcer-newscaster. Married, depend- Agriculture program producer to program market man- farm shows, sell ager desires greater challenge. Proven sales able, operate tight board, willing to relo- rural areas, Southern Mich- and profit record. cate. Personable, not a prima donna or igan fulltime AM and FM. Box Family man -first phone CASTING. C -3, BROAD- best reference. Box C -75, BROADCASTING.- floater. Box C -14, BROADCASTING. Let's take a hard look at your Young announcer, 1 year experience in small New York area news oriented, non -top revenue cost versus station wants forty problem. Seasoned manager and /or market seeking medium market, will relo- astute program director. Must sales manager available cate. Box C -16, BROADCASTING. know logging, FCC requirements. soon. Prefer West, Will pull Southwest, or Florida. Box C -77, BROAD- part time air shift. Great opportunity with CASTING. Middle of the road morning man, exper- growing chain. Immediate opening. plies Rush re- ienced, tight board, married not a floater to Box C -7I, BROADCASTING. Able- competent broadcast will relocate, experienced in local news and opportunity veteran desires Wanted: Professional to manage small to medium sports coverage. Box C -17, BROADCAST- news administrator. market outlet. Presently active administra- ING. department tor. Desire modern market 13Ó0Ó. progressive station with of Big station.on fa- eventual option to buy in. Young. Married. Experience: Negro dj announcer, distinctive cuites.cilities. Talk format. Four station owned Aggressive. sound, newscaster. man willing to news cruisers. FX Box C -78, BROADCASTING. Married miliar lines. You must be fa- travel. 3rd class license. Box C -20, BROAD- with weather, sports, and farming. Nine years of solid experience. CASTING. and experienced managing other newsmen All phases. gathering local Seeking administrative position. Let's talk! and area news. This is a Box C -79, BROADCASTING. Available immediately! Experienced first big job for good pay. Dale Low, Moberly, Missouri. KWIX, phone personality announcer, extremely Station manager, small station, Eastern versatile; minimum $100. Box C -21, BROAD- Oklahoma. CASTING. Production- Vhginfa's leading Seventeen years as Program di- Top 40 op- rector, announcer, sales and manager. eration wants an experienced production Strong in DJ- newscaster, bright, mature sound, exper- man well versed in format promotions civic affairs. Personal interview and please. Amarillo, Texas. FL 5 -3929. ienced, willing to travel, 3rd class. Box C- capable of turning out above average work 28, BROADCASTING. for an above average salary. Don't telephone, but send non-returnable tape and Sales Middle Atlantic states: young, versatile con- resume to Roger Clark, Program Director. WGH, Norfolk. Virginia. scientious, dedicated announcer with pro- Salesman with many years experience gram director experience in metropolitan open market, excellent production ability and Newsman to gather, edit and voice news on notice. Prefer Southeast. Sober, reliable. only for Can give and take orders. smooth. intelligent delivery seeks immediate news minded station. Send tape Box B -81, position. Excellent references. Phone Bill and resume to WOMN, Suite 426, Decatur Federal Bldg., Decatur, Georgia. Experienced sales manager, southeast only. Gordon, Philadelphia 215- 455 -4625 or Box Strictly pro. Mature, top references, no C -32, BROADCASTING. Women's director and traffic. Send sample problems, financially responsible, presently scripts employed Announcer, good voice, tight board, five and tape to WOMN, Suite 426, Deca- of course. Station with reasonable college Pennsyl- tur Federal Building, Decatur, Georgia. current advantages, congenial atmosphere. years experience, graduate. Box C -23, BROADCASTING. vania, Jersey preferred, 215- 452 -6635 or Box Two Wisconsin stations seeking several em- C-44, BROADCASTING. ployees; two news directors, experienced salesman, Announcers County disc jockey, first phone. Available, continuity writer, and two com- experienced. Box C -45, BROADCASTING. bination announcer- engineers. No floaters, please. Send complete resume, and tape to Newsman who can gather and write -dj- Attention Jersey, Penn., Del., Md., New WMIR, Lake Geneva, or WSWW, Platte- first phone-production -currently employed York. Swinging jockey -news, First phone ville. will move for right offer -family man-re- experienced, employed. Box C -49, BROAD- sume, sample copy and tape. Box CASTING. BROADCASTING. B -268, Situations Wanted -Management Announcer, good voice and delivery, mar- Top man, top chain in top Southwest married, no problems. Want permanent position Opportunity desired ket wants to come back with professional staff. Best of references. to become manager or tile to Midwest. Versa- assistant to owner(s) of a good operation and stable. Can handle all formats - Box C -54, BROADCASTING. with growth potential. Background of radio- radio or television. Box B -269, BROAD- TV announcing- public relations-merchandis- CASTING. DJ /announcer, tight board, good news, corn - ing -sales mercials, sound. Box C -63, BROADCAST- & station promotions -market re- Announcer scearch -plus direct sales experience. All re- /newsman -authoritative- di ING. plies will receive bright sound- experienced- tape-married- - careful consideration-Sal- relocate. Announcer seeks start. Endorsement, ary negotiable-Married -age 31. Box Box B -270, BROADCASTING. col- BROADCASTING. C -9 lege, speech bac=:ground. Ambitious, hard Major cities. Potential Wasted. Adult music. worker, good voice. Box C -64, BROAD- Excellent ratings. Authoritative news. CASTING. Young, aggressive, broadcast veteran with and Write 13 years successful rewrite. College. Possible television. program and sales ex- Box B -281, perience, including NYC's leading stations, BROADCASTING. Experienced top 40, No. 1 in prime -time seeks 100,000 market, 3rd phone, tight board, pro- challenge in management. Prefer me- DJ -wants to swing. Two years duction, dium market in Northeast. Box C -30, middle of news, play -by -play. Want to rock BROADCASTING. road experience. Single. Box B -297, BROAD- in nice market, good time spot. Will travel. CASTING. Tape, resume. Box C -65, BROADCASTING. 92 BROADCASTING, March 1, 1985 Situations Wanted News- (Cont'd) Production- Programing, Others

News director . . . twelve years radio. Continued Announcers -(Coned) Strong, authoritative delivery. College degree. Seeking large market, major opera- Radio -TV announcer: four years experience, tion. Box C -7, BROADCASTING. Young man, European experience, desires deep, full voice, mature, flexible, profession- position in programing and production. Box al, selling delivery, good appearance, good Current cutback leaves topflite in depth C -67, BROADCASTING. interviewer, enthusiastic and sincere, high- newsman with sports background available. ly recommended, married, father of two. Rocker and good music stations. Presently Married man needs position in production, Presently earning $6,000 desiring salary in- employed in 14 station market. "You can Clemens Kuhlig, 2811 W. 27th Ave., Denver, crease and more opportunities. Box C -74, call my boss". Family, steady, and wants Colorado. BROADÇASTING. to work. Box C -37, BROADCASTING. Sports station: Would like start in sports. DJ /announcer. Professional. Building audi- Showmanship news. Mature professional. Short on experience but long on ability. ences and keep sponsors happy in 500M plus Major market background. Writer, legman, J. C. Emery, 75 Dearborn Ave., Hampton, market. Box C -84, BROADCASTING. authoritative delivery. Box C -40, BROAD- New Hampshire. CASTING. Gal dj /announcer, sales, newsgathering, TELEVISION clerical, car, dependents. Unemployed. News in a nutshell! Broke, hungry, five bills Please call 677 -4465 or Write Apt. 308, 501 in debt! Tried to quit radio news, didn't East 2nd St., Oil City, Penna. work! 55 year old newsman with first phone Help Wanted-Sales available. Married. Interested? Can't afford Experienced dependable, ambitious. Pri- telephone so wire or write Dean Rhodes, Account executive. Experienced television marily top forty or good music. I like SW 122 Washington St., Marblehead, Mass. All salesman major market. Top opportunity Ohio -but for right price, you can tell me replies answered. and remuneration. Complete resume to Box where to go. Reply Bill Burkett, 4 Lylburn B -283, BROADCASTING. Rd., Middletown, Ohio. 513 -422 -1660. Production -Programing, Others Experienced dj- newsman with 1st phone. Announcers Good top 40 production and dependable. Mature Virginia broadcaster desiring pro- Can take on PD or assistant duties. Prefer TV announcer- personality. Experienced man gram- station operations directorship. Mar- with good voice and pleasing appearance Midwest. Phone 515- 843 -4221. 10 a.m.-5 p.m. ried, 29, 12 years experience. Programer. morningman, newsman, award winning to fill staff announcer slot at top -ranking Talented jock wants work in Southern Cali- network affiliate in midwest medium mar- newscaster, continuity, limited sales, and ket. You fornia. Write: Guy Newman, 838 National television. References excellent. Box B -125, will handle TV staff announcing Road, Wheeling, W.Va. plus some FM radio work at first, but you BROADCASTING. should be prepared to step into TV personality Experienced dj /newsman with first phone. Assistant Program Director, 50,000 watt assignment within a short time. Good top -forty production and dependable. Please rush resume and photo to Box C -27, clear -channel outlet seeking 1st position. BROADCASTING. Can take on PD or assistants duties. Prefer 15 years experience all phases radio pro- Midwest. Phone 515- 843 -4221. 10 am to 5 pm. graming. Consider opportunity above location. Box B -165, BROADCASTING. Staff announcer wanted: Experienced tele- Professional. Finest background. Eleven vision announcer for KENS TV. San An- years, solid references veteran with college. tonio, Texas. Send tape, resume to Al Farm directors position wanted. Member Dullnig, KENS -TV. Formula and standard radio. Third ticket. NATRFD. Experienced radio & TV. Box B- Present employer, best references. Contact 180, BROADCASTING. Rex Wilder, Y.M.C.A., Cedar Rapids, Iowa. WSBT -TV respected leader in the area has Need creativity? Double your measure, attractive staff opening for young man with Available announcer with first phone. Blind. double your money. Hire two heads for the some experience wanting to establish his Graduated Cambridge Broadcasting School. same price as one, satirist -personality career with good music, prestige station. Tom Dimeo, 135 Prefer man in Indiana or neighboring states Valley Street, Lewiston, wants location with major responsible or- with Penna. Phone 248 -3489. ganization. 15 years experience. Send for no military obligation. Consider work- tape, resume. All replies answered if poten- ing with professional staff, excellent in- Radio /TV announcer, news, di, production. tial stated. Box B -274, BROADCASTING. surance, health care and pension benefits. AFRTS Broadschool graduate. 2 years ex- Send resume, tape and photo to Personnel perience. Family man, 26, want to settle, Veteran newsman - sportscaster! Gather, Director, South Bend Tribune, South Bend, work and learn. Available I May. Reply write, air! Strong play -by -play! Box B- Indiana 46626. (airmail) C. Balthaser, Box 693, APO N.Y., 309, BROADCASTING. 09665. Technical Director- producer, 6 years experience. ETV Live swinging top 40. First phone. Ken - & commercial. Degree. Box C -1, BROAD- Engineering supervisor, major Midwest TV tucklana preferred. John Bowles, 502 -447- CASTING. station. Requires exceptional individual to 2779. operate modern unionized shop. Technical Program director, jock. Top ratings. Ohio or knowledge and supervisory experience Young man desires first full time announc- neighboring states. I know and love this essential. Starting salary $10,000. Box B -289, ers job. Don Martin trained, slightly ex- business. Prefer live audition. Box C -22, BROADCASTING. perienced part time FM combo news. Good BROADCASTING. voice, 3rd phone endorsed. Ambitious, de- Transmitter supervisor/assistant chief- strong pendable, single, relocate. Mike Kittredge, Producer -director, 10 years same station. on GE transmitter, high band VHF. Texas 5348 Newcastle Ave., Encino, Calif. Phone need change for future. Family, good credit, Gulf coast market. Excellent opportunity 213 -881 -3541. best reference. Write Box C -34, BROAD- for advancement and benefits. Airmail CASTING. complete resume to Box B -330, BROAD - Situations Wanted Technical CAST'NIG. - Production man /dj, good middle -of -road air Presently chief engineer 50 kw directional. man with experience as production director First Glass engineers (3 needed) for excep- Thirteen years radio and TV. Mature first at medium market station. Presently tional opportunity to work and grow in all phone. Particularly qualified In maintenance straight di in major Southern market and phases of television, FM and FM stereo and personnel supervision. Desire super- want to get back into combo or production broadcasting at top- ranking, network affil- visory opportunity in Northern Florida. No and di work. Box C -38, BROADCASTING. iated station in the Midwest. Your family announcing. Box B -315, BROADCASTING. will thrive in this medium market corn - Top personality in large Penna. market de- munity with the "metropoltan" air. They 1st phone inexperienced interested in learn- sires program directorship with a company will enjoy the finest of schools, churches, ing technical end of broadcasting in Wash - or station that wants to be number one. shopping and fine homes plus wonderful gGn, D. C. area. Box B -325, BROADCAST- Married. Will relocate. Box C -55, BROAD- recreational facilities at nearby lake regions. ÌN You will be given an opportunity to CASTING. broaden your own experience and advance Engineer, experienced in construction, di- Young, experienced reliable Florida an- with a solid broadcast group operation rectionais, automation. Family, stable. No nouncer with 5 years in radio & TV desires which believes in promoting from within. announcing. South, East. Box C -61, BROAD- opportunity to join your staff as a news- This is a career opportunity for an am- CASTING. man or program director. Want chance to bitious, experienced and enthusiastic engi- display creativeness in programing and neering "pro" who is not a floater. Please Exceptional broadcast technician, ten years news coverage. Tapes available to all rush your resume to Box C -25, BROAD- experience all phases operation and main- Southeast & Southwest stations. All replies CASTING. tenance, first class phone, commercial pilot's answered. Box C -57, BROADCASTING. license, also experienced in aviation elec- Television transmitter maintenance and pro- tronics. Versatile, confident, reliable, and Five minute woman's program (female gram switching. Colorado station needs responsible. John Dale, Jr. 160 Greentree voice). Fashion, food. homemaking. Ex- capable, reliable first phone. Box C -31, Rd., Tonawanda, N. Y. 14151. 718 - NX clusive availability. Box C -60, BROAD- BROADCASTING. 3 -6775. CASTING. Have opening for first class engineer -TV transmitter work announcing. Michigan First phone ten years wide experience radio Spring special! Economical - enthusiastic -no television operation maintenance. C. W. Florida family man with college and know station. Box C -72, BROADCASTING. Simpson, 815 North Fourth Street, Sunbury. how now available for programing . Pennsylvania 17801. Phone 717 -286 -2388. NEWS BROADCASTING.Production . jock . . now! Box C -69, NEWS Newsman -strong newscaster to deliver im- Experienced radio /TV personality desires portant evening newscast in sunny South- Top news harvester in medium Florida position with progressive organization as west city. Must be able to supervise news- market desires perpendicular move. 7 years program director. Excellent character and room operation during afternoon and even - experience all facets. Write Box B -121, professional references. Will relocate. Box e and tape. Box C -36, BROADCASTING. C-83, BROADCASTING. BÁOADnd r u

BROADCASTING, March 1, 1965 93 Production -Programing, Others WANTED TO BUY FOR SALE Film editor also opportunity to work into Television cameraman position. Include full Continued Equipment- (Coned) details with wage required in original application. Box B -307, BROADCASTING. Will swap RCA studio camera chains for For Sale-Complete One kilowatt two tow- RCA field chains, send details and availabil- er AM radio station. All Collins equipment, Large Eastern VHF has immediate opening ity to Box C -11, BROADCASTING. practically new, for immediate delivery. For for creative TV copy writer. Thorough further information reply Box C -5, BROAD- background in television production, knowl- Equipment wanted: A general radio Type CASTING. edge of still photography and 16mm help- 1213 C or D unit calibrator. Box C -76. ful. Send resume, picture, copy sample to BROADCASTING. Buy, sell or trade towers-Second -hand Box C -24, BROADCASTING. , $4.00 per foot, new $5.00 and up. Bill Angle. College station needs board- accessories- P.O.B. 55, Greenville, North Carolina, Tele- Production manager -director for top -rank- mikes-(any condition). Limited funds. 453 phone PL 2 -7611. ing network affiliate in midwest medium Francisca, Youngstown 4, Ohio. market. Must be "shirtsleeves" type with Commercial Crystal and new or replace- solid background in all phases of TV pro- ment crystals for RCA, Gates, W. E. Bliley duction. You will be working with the latest FOR SALE -Equipment and J -K holders; regrinding, repair etc. BC- types of solid state switcher, special effects 604 crystals; also service on AM monitors generator and all -new studio cameras. The Television radio transmitters, monitors, and H -P 355B FM Monitors. Nationwide un- man we need must be strongly creative tubes, microwave, cameras, audio. Electro- solicited testimonials praise our products with the ability to produce and direct pro- find, 440 Columbus Ave. N.Y.C. and fast service. Eidson Electric Company, grams and commercial spots himself while, Box 96, Temple, Texas. at the same time, assuming the complete Parabolic antennas, six foot dia., new solid supervision and development of others on surface with hardware, dipole, etc. $125.00 New and reconditioned aural remote pickup his staff. This is a challenging opportunity each. S -W Electric Cable Company, Wil- equipment and Fire and Police receivers with a group TV -radio operation with low & Twenty -Fourth Streets, Oakland World Wide Company, Box 43, Weatherford,- room for advancement and solid fringe California 832 -3527. Texas. Phone 817 -594 -5172. benefits. Tell us all about yourself, detail- ing experience, in first letter. Box B -26, Bargain for sale: Operating 5 kw Western The complete source of used broadcast BROADCASTING. Electric model 405 -B -2 AM transmitter with equipment. . Broadcast Equipment and spare parts. Goodwill Industries, N. G. Supply Co., Box 3141, Bristol, Tennessee. Wanted: Experienced TV sports- announcer Cohen, 301- 772- 7720, 8421 Ardmore Rd., must have good booth announcing voice. Landover, Maryland. Send resume & tape to Al Rowe, P. D., MISCELLANEOUS WRBL TV, Columbus, Ga. For Sale -3 year old Gates four -channel studioette. Excellent condition. Original cost 30,000 Professional Comedy Lines! Topical Graphic Arts and set designer for educa- $895.00. First $500.00 takes it FOB. Available laugh service featuring deejay comment tional television installation. Salary around January 1, 1965, KCOM Commanche, Texas. introductions. Free catalog. Orben Comedy $5000.00. Apply William Freed, Personnel Books, Atlantic Beach, N. Y. Officer ,Ball Stete Teachers College, Muncie, FJ 14- channel multiplex equipment. Nord - Indiana. 317- 285 -1834. berg diesel stand -by 120 -volt AC power. Need help? 2,000 Super dooper, hooper Full particulars available from R.N. Patrick scooper, one liners exclusive in your mar- Manager -Purchasing Department. Planta- ket. Free sample. Lyn Publications, 2221. Situations Wanted -Management tion Pipe Line Company, P.O. Box 18616, Steiner St., San Francisco Major market TV Atlanta, Georgia. account executive with Add 30% to your billing . . . network affiliate and independent experi- with weekly ence seeks RCA FM superturnstile BM -18 -A tunes 88 to ideas from the Brainstorm. ach issue con- General Manager or Sales man- 97 mc. Power gain 12 times. Complete. Ex- tains 13 saleable ideas. $2.00 per week. Ex- ager position. Excellent knowledge of cellent. William Bruring, 518 State, LaCrosse, clusive. Tie up your market now. Write business. 16 years in communications. Box Wisconsin. Brainstorm Box 87e, Lubbock, Texas. C -59. BROADCASTING. New and reconditioned remote pick up "DEEJAY MANUAL "-A collection of di Announcers (aural) equipment, Fire & Police receivers, comedy lines. bits, breaks. adlibs, thoughts. FM 2 -way radios, World Wide Co., Phone $5.00. Write for free "Broadcast Comedy" Experienced radio -TV weatherman & news- 817 -594 -5172, Box 43, Weatherford, Texas. Catalog Show -Biz Comedy Service, 1735 E. caster available for the metropolitan areas 26th St., Brooklyn, N.Y. 11229 of Washington -Northern Va., and Baltimore. Good used 250 watt Raytheon AM trans- Interviews arranged. Married-age 31. Box mitter Excellent main or standby use. $600. Free star interviews! Record from tele- C -8, BROADCASTING. Contact R. H. Morgan, WTTR, Westminster, phone! For phone number, write: PO. Box Md. 907, Beverly Hills, California. Technical For Sale. Schafer model 1200 automation. In- Giant Easter Bunnies! Beautiful pastel colors cludes 2 Schafer model LU -3 Seeburg units -Plush-45" tall -Do Christmas business Chief engineer experienced in construction nowl FOB of VHF-UHF desires to relocate. College and 3 racks. Rack A includes 3 tape play- $15.00 -each -SOS -270 Northcrest graduate, management capabilities. Box back units (Ampex) including all electron- -Chattanooga, Tennessee-998 -3346. B -320, BROADCASTING. ics. Rack B includes all automation electronics and controls. Rack C includes pro- Good news . World News Features grab audiences. Ask for free weekly script. Box Transmitter engineer, exp, ?riente, VHF, gram preparation for unit. It can also be 207, UHF. South, East. Box C -62, BROADCAST- used as playback unit. All plug -in cables Olympia Fields, Illinois. ING. are furnished. Bought originally for night operation. Due to change in station program- "The Weekly Prompter" Radio Division, 4151 Engineering supervisor, first phone, 14 years ing no need for it now. The unit has been West Lake Avenue, Glenview, Illinois. Seven TV experience; network TV remote super- used less than 25 hours. In perfect condition. sections sample script. visory, design, construction, maintenance, Contact Radio WSM, Nashville, Tennessee. operations, administration. Desires responsi INSTRUCTIONS ble position. Box C -66, BROADCASTING. Complete FM and background music package. RCA BTF -3B 3 kw transmitter, MI -7016 FCC first phone license preparation by cor- NEWS exciter, FME -50 Harkins multiplex exciter, respondence or in resident classes. Also, ad- SCT -2 Harkins 67 kc sub -carrier generator, vanced electronics training available. Gran- TV /radio newsman desires challenge, Fam- 335-B Hewlett- Packard frequency- modula- tham Schools are located in Hollywood, ily man, middle 30's. Five figure salary re- tion monitor. 2 Harmonic filters, 100 feet Seattle, Kansas City and Washington. For quired. Box C -4. BROADCASTING. 1%" coax, spare parts and tubes. Now on free 52 -page brochure write Dept. 5 -K, 103.7 mc. Excellent condition. Package Grantham Schools, 1505 N. Western Ave., Newsman -experienced all phases TV news. $4850. Can be seen operating smoothly before Hollywood, Calif. 90027. Good writer, excellent photographer, admin- we install maximum power equipment. Ken istrative whiz. Looking for spot with future. Freeman, WBBQ -FM, Augusta, Ga. 803 -824- Be prepared. First class FCC license in Box C -33, BROADCASTING. 5441. six weeks Top quality theory and laboratory training. Biking Radio License School Production- Programing, Others of Atlanta, 1139 Spring St., N.W., Atlanta, 150 feet, 16 gauge, 3 inch wide copper Georgia ground strap. New $125.00 FOB. KFAM A creative director- announcer who likes Saint Cloud, Minnesota. hard work? Impossible! Well, not quite. The nationally known 6 weeks Elkins train- Call 319- 652 -3144. ing for an FCC First Class License. Out- Gates FM l0A 10 kw transmitter with stereo standing theory and laboratory instructions. WANTED TO BUY-Equipment generator operating 98.7 mc, utility type 480 Elkins Radio License School of New Orleans, guyed 300 ft. tower complete with 8 bay 333 Saint Charles, New Orleans, Louisiana. antenna Need immediately a used 15 kw natural gas Jamoro system and coaxial line, yard console with monitor amplifier, (3) FCC first or diesel generator. Contact Jim Bonnette- speakers, studio microphone, Fair- phone license in six weeks. 874- 7956, Toledo, Ohio or write WMGS Rt. 1, monitor Guaranteed instruction in theory and Perrysburg. Ohio. child turntable, Ampex 601, tape recorder. laboratory methods by master teachers. Equipment 3 yrs. old -proof of performance G.I. approved. Request free brochure. guaranteed. $19,500 FOB Detroit area site Elkins Radio License School, 2603 Inwood Need 10 kw FM amplified on west coast. and subject to prior sale. Reply WBFG -FM, Any condition considered. Box B -296, Broad- Road, Dallas, Texas. casting. Box 855, Detroit, Michigan. Elkins Radio License School of Chicago Wanted: Hysteresis synchronous drive New and used towers for sale. Also tower Six weeks quality instruction in laboratory- motor for model 400 Ampex recorder. Con- erection and maintenance. Southern States methods and theory leading to the FCC tact Larry Myers, WBRV Radio, Boonville, Tank & Tower Co., Phone 1321, Central First Class License. 14 East Jackson St., N.Y. City, Kentucky. Chicago 4, Illinois.

94 (FOR THE RECORD) BROADCASTING, March 1, 1965 INSTRUCTIONS- (Contd) Announcers- (Cont'd) News Announcing programing, console operation Twelve weeks intensive, practical training. Finest, most modern equipment avail- RADIO NEWS DIRECTOR able. G.I. WANTED approved. Elkins School of e For more than a year, we've been hunting far Broadcasting, 2603 Inwood Road, Dallas 35, Texas. Articulate British Top 40 disc jockey man to take direction of our five -man new. with definite British or Welsh dialect U start so that our present director can devote him- Minneapolis now has Elkins' famous six and manner. e : self full time to public .Rain projects. The week course in First Class FCC License C. man we seek write, with Ten, and color. He preparation through proven theory and lab Box B -290, BROADCASTING has a flair for editing. Ho wants to guide others methods Elkins Radio License School, 4119 In the pursuit of enterprise stories. He auto- East Lake Street, Minneapolis, Minn. matically sees local angles In national stories. He batieses that his first responsibility is to Since 1946. Original course for FCC first provide the public with the information it most phone operator license in six weeks. Over ONE OF NATION'S GREAT ae eagerly demands; stories that excite the public 420 hours instruction and over 200 hours RADIO STATIONS NEEDS: ee interest are stories to which he gives his pri- guided discussion at school. Reservations mary attention. But he believes also that he required. Enrolling now for classes starting MAJOR TALENT as must give the public information which the pub- March 10, June 16, August 18 & October 20. FOR MAJOR MARKET lie does not seek -information on subjects re- For information, references and reservation, MAJOR .. Bled to city. state, and federal government, for write William B. Ogden Radio Operational FOR SALARY II example. You can see that were looking for a man who's at least as muds of a newsmen u he Engineering School, 1150 West Olive Ave., Have Drivetinse Open For is a Does all fit you? Burbank, California. Swinging Music a. radioman. this Then lend i as u, letter, a resume. and tutting sample. (Na PERSONALITY Fur Current ¢,`1 FCC tapes for now thank you.) We're In no First Class Radio Telephone License in Radio Station bunt; (5) weeks - guaranteed - complete tuition youll probably continue to see this ad for quite $295.00 -Rooms $10.00 per week be- same time. -Classes (Please, no beginners No time - 5 gin March 16 -April 20 -May 25 -June 29 & ... temps Only professionals. Your } Roy Wetzel, Radio Station WBBF, Aug. 3. Call or write Radio Engineering In- .. 850 Midtown Tower, Rochester, stitute, 1336 Main Street in beautiful warm reply kept in strictest confidence. New York 14604 Sarasota, Florida. Tapes returned upon request. But, . . e Announcing, programing, first phone, all the need it now!) rdw..ee e.a.ee. intensive Promotion w phases electronics. Thorough, Box C -50, BROADCASTING practical training. Methods and results mI@IIIIIIIIIIIIIIIIIIIIIIiIIG:'' IIIIIIIIIIIIIIIIIIIIIIIIIIIIIII !'d IIIICl111111111111!Ipl'_ proved many times. Free placement service. Allied Technical Schools. 207 Madi ARE YOU A son, Memphis, Tennessee. Technical PROMOTER? ri Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. Day and evening classes. Placement assist- If so, one of the nation's outstand- ance. Announcer Training Studios, 25 W. ing stations in a top major market 43rd, N. Y. OX 5 -9245. THE UNIVERSITY needs you! Only an experienced, America's pioneer. 1st in announcing since aggressive BROADCAST AUDI- =_ 1934. National Academy of Broadcasting OF 814 H St. NW, Washington 1, D. C. MICHIGAN ENCE PROMOTION man need Door Opened to careers in Broadcasting. apply. This is your opportunity E Broadcasting Institute, Box 6071, New has an immediate opening for a for an unlimited future. All replies Orleans, RADIO STUDIO ENGINEER strictly confidential. Applicants should be experienced in mainte- RADIO -Help Wanted nance and operation of studio equipment. Box B -253, BROADCASTING Knowledge of music desirable. FCC license preferred. Opportunity to enroll in Uni- ;nil IIIIIIIIIl1Il III1111111111IIIIIIIIIIIIIIIIIIIIIIIIIII1110IIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIII1101111111IIIIIImI31I1Ilu7 Management versity course work. Starting salary of $5200 to $6000 depending on education and ex- Situations Wanted-Announcers perience. Liberal fringe benefit program. to Chris A. Evangelides, Per- Send resumes ATTENTION STATION MANAGERS sonnel Office, The University of Michigan. ... OFFICE MANAGER 1020 Administration Building, Ann Arbor, Available immediately: DJs, Newsmen, Pro- Michigan. men, Announcers. People with Broadcasting to $8500 duction An Equal Opportunity Employer showmanship and imagination able to take Paid Relocation to Boston Area over any task under any station format. Some first tickets, some third with endorse- person. Need bright, capable, industrous ment. Well trained, experienced, profes- Opportunity to progress to key management sional broadcasters. in General position. Must have experience School Office Management, Personnel G Purchas- Southern California of Radio ing. Include experience, education b past 3911 Pacific Highway earnings to: STRIKE IN EXISTANCE San Diego 10, Calif. Box C -18, BROADCASTING ENGINEERS WANTED Production- Programing, Others

J III1111111I II III I1II I II I II1111111I IIIII II1IR 1111111111111n111I111II111t1111I1III IIP= Sales Permanent positions first class licenses: PROGRAM DIRECTOR IN MAJOR MARKET E WITH MAJOR STATION WANTED: Contact: WITH MAJOR GROUP for Negro programed sta- Looking for Challenge with vital _ Sales anager progressive management tion see rving over 600,000 from Raleigh, Richard Anderson North Carolina, salary and commission Chief Engineer I believe in Radio! open. KLAC I _ Reply to WLLE believe in ratings! Los Angeles 36, Calif. E. I believe in adults as well as teens! Box 190, Raleigh, N. C. Attn: General Manager, na I believe in professional talent and Paul VonHagel mature, but exciting- informed sound! I believe one of radios greatest assets Production- Programing, Others is it's deversity and, that "all talk ", "good music" or "rock and roll" do = Announcers E not preclude either rating or financial success! Program Director, Air Personality I believe you know of my stations suc- SAN FRANCISCO cess already! good music station needs a strong Top 40 personality station in major market I would like talk with you . the East coast. Must have large or medium to with a First Class li- masculine voice market Program Director experience. Un- talk may do us both a world of good! cense. Close to $12,000.00 per year, usual opportunity, excellent salary and E. (Replies held in strictest confidence/ E five day week. Send tape and back- fringe benefits. Send tape and information to ground notes to Box C -42, BROADCASTING Box C -73, BROADCASTING _ Box B -241, BROADCASTING

111RJ I II III II liiltJ111IIIIIIIIIEl11ll111111181111111111111ralllllllllllt llllllllllllr

BROADCASTING, March 1, 1965 95 TELEVISION -Help Wanted INSTRUCTIONS FOR SALE-Stations Technical TAMPA, FLORIDA EMERSON COLLEGE 10,000 Watts -Non- Directional Day -1550 KC. All new equipment -furnishings- studio. CHIEF ENGINEER WANTED Accredited liberal arts col- Includes transmitter, property with new Outstanding opportunity for chief lege. Specialisation is ra- building. Ideal opportunity to enter Florida's engineer at one of the nation's dio. TV, theatre arts, largest industrial market. Low down pay- great TV stations. Midwest loca- speech, speech and hearing ment -very attractive terms to good oper- tion in one of the nation's top 15 therapy. B.A., B.S., Y.A.. RADIO ator securing paper. Call or write ohn markets. Must be experienced ad- N.S. degrees. Day, evening, McLendon-601- 948 -1617 Jackson, Miss., ministrator as well as having summer sessions. Broad- P. 0. Box 197. knowledge of latest broadcasting casting, announcing, writing, radio and TV produc- developments, such as color, video ` +2,,saw,,W, tape, etc. Applicant must be man- lion. Electronic production ++W++xr +Yre6cva1V agement oriented. studio, theatre, FM radio CALIFORNIA DAYTIMER station, speech and hearing Box B -93, BROADCASTING clinic. Outstanding oppor- Low cost operation ideal for owner- (unities for achieving pro- SPEECH ; operator. Asking price of $65,000 is fessional competence in act- 9 about one and one -half times 1964 ing, directing, and script writing for radio and TV. .0 gross. $19,000 down and IO years on Coed 85th year. For catalog THEATRE 'Vbalance. Production- Programing, Continued write: Director of Admis- Box B -319, BROADCASTING sions. 'V "8daddAe EMERSON COLLEGE 303 Berkeley St., Boston 16 DAYTIMER 1 CALIFORNIA $95,000 MARKET RESEARCH ANALYST FOR SALE 515,000.00 du..n 10 .care wanted by major West Coast television station. Knowledge of broadcasting helpful, Equipment ASSUME LIABILITIES but not essential. Write giving full details: NO BROKERS General Manager, KPIX Box B -318, BROADCASTING . 2655 Van Ness Ave. San Francisco, Calif. FOR SALE RCA TF6BM 6- section Sacrifice for ACTION! Superturnstile TV Antenna SACRAMENTO, CALIF. AM EMPLOYMENT SERVICE Channel 4, 5 7 station Billion $ market on the ground, may be inspected

BARGAIN $200,000 CASH takes it all Contact. free and clear NATIONWIDE BROADCAST SERVICES Rupert Bogan, Director of Engineering Immediate openings nationwide for quali- QUALIFIED PRINCIPALS ONLY fied, dependable announcers; disc jockeys; newsmen/engineers; salesmen; copywriters; W BAP -TV 916 -442 -5831 and Also, Program Director, traffic girls. P.O. Box 1780, Fort Worth Sales Manager, and General Manager posi- M. Kennedy, tions in key markets. Here is your oppor- A. Atty. tunity to up to a better, higher Texas 76101 paying job m in s radio or TV. Write for Phone: Area code 817 application. GUNZENDORFER IIERVZ,ZPY JE 6 -1981 ARIZONA FULLTIMER $20,000 down. Ask- NATIONWIDE BROADCAST SERVICES ing $70,000. Exclusive. 925 Federal LA AREA FULLTIMER $22,000 Denver 4, Colorado CALIFORNIA down. Asking $75,000. Note: Station Inquiries For Personnel In- HAWAII FULLTIMER $97,500. CAL Daytime; ' vited. $225,000. FOR SALE r 1,028' Truscon TV Tower WILT GUNZENDORFER AND ASSOCIATES S lil.lIII umi ii !IIIIluulllluIluUull.11 milin ill 40 Ib. wind load Licensed Broken Phone OL 2.8800 864 80. Robertson, Les Angela 85, Calif. ANNOUNCERS - ENGINEERS j for sale as stands i Immediate openings for Announcers 1st and experienced Engineers. Also Sales and =a Management needed. Write now -right now! for further information contact: MIDWEST FULLTIME I Call or Write: Rupert Bogan, Director of Engineering $400,000 yearly gross. Top Facility 1 C.B.I. Placements WBAP -TV I 641 Equitable Bldg. Denver, Colorado 80202 = $80,000 cash flow. Excellent radio Phone 303 - 534 -0688 P.O: Box 1780, Fort Worth market. $750,000 on terms. roluni 1111111nim!IIIIa IIIIIlu 1!lervoll!Ij Texas 76101 Phone: Area code 817 PI 118 8c cAssatizrito PlIït. 0=10=0 JE 6 -1981 STATION OWNERS - MANAGERS Media Brokers IN THE WEST 654 MADISON AVENUE Your personnel problems are over NEW YORK CITY Imf HE AMPS AGENCY has hundreds of ex- HA 1.0818 TE 2 -8382 llent applicants in all job categories. Let TELEVISION TOWER FOR SALE At the NAB -SHERATON s f ill that next opening on your staff. Al! O Oapplicants thoroughly qualified and WHAS tower located In Louisville, Kentucky. checked. Call or write now: 600 feet overall height. Blaw -Knox H -40 tower. G.E. TY - 14 H antenna. 15 years 0 The AMPS Agency old, good condition. Available to dismantle May I, 1965 or earlier. To buy or sell Radio and /or TV prop- "All Media Placement Service" erties contact: URBAN RENEWAL AND COMMUNITY S. Robertson Blvd. 0 DEVELOPMENT AGENCY OF LOUISVILLE Beverly Hills, California PATT McDONALD CO. O130 90211 310 South Sixth Street P. BOX 9266 - pBY BROADCASTERS -FOR BROADCASTERS Louisville, Kentucky 40202 0. CL 3 -8080 Phone: Area code 502 -587 -8854 AUSTIN, TEXAS 78756 A =01:=0 96 BROADCASTING, March 1, 1965 page compliance with note to Sec. 1.571 of rules involves conflict necessitating hearing with Continued from 90 proposed. Since data submitted indicates application, must be substantially complete we have acecpted application for filing. Sim- and tendered for filing at offices of commis- be modified to one of alternative plans: ilarly. we will accept any other applications sion in Washington, by whichever date is (all cities in Alabama) Selma: delete chan- for consolidation which meet requirements earlier: (a) close of business on April 1, or nel 8; Tuscaloosa- Birmingham: add channel of our rules which govern acceptance of ap- (b) earlier effective cut -off date which appli- 8; or Birmingham: add channel 8; Selma plications. WAKX Superior, Wis., Quality cation or any other conflicting application delete channel 8. Received Feb. 9. Radio Inc. Has: 1320 kc, 1 kw, D. Requests: may have by virtue of conflicts necessitating 970 kc, 500 w, D. Accordingly, notice is here- a hearing with applications appearing on by given that above application is accepted previous lists. Attention of any party in In- Processing line for filing and that on April 2 application will terest desiring to file pleadings concerning be considered as ready and available for above application pursuant to Sec. 309(d)(1) Application listed is mutually exclusive processing, and pursuant to Sec. 1.227(b)(1) 2f Communications Act of 1934, as amended, with application, file No. BR -4080, of licensee and Sec. 1.591(b) of commission's rules, ap- is directed to Sec. 1.580(1) of commission's of WIGL Superior, Wis., for renewal of li- plication, in order to be considered with ap- rules for provision governing time of filing cense. Proposal is for identical facilities of plication, or with any other application on and other requirements relating to such class III's except that different ant. site is file by close of business on April 1 which pleadings. Ann. Feb. 17.

COMMUNITY ANTENNA FRANCHISE ACTIVITIES

in a franchise for a CATV franchise have consolidated. The following are activities com- DeKalb, 111.- DeKalb -Ogle Telephone Co. G. W. Marble, publisher of the Fort Scott munity antenna television reported to has received permission from the Illinois Tribune, and Chet Borg, owner of two local Commerce Commission to purchase 6,000 theaters, are making a joint proposal. In- BROADCASTING through Feb. 24. Reports of the 20,000 authorized shares of Allied cluded in the consolidated group is Larry include applications for permission to Video Transmission Corp., granted a CATV Hudson, president of Iola (Kan.) Cable TV franchise by the city Dec. 21, 1964. Allied Inc. The second applicant is Jim McKenney, install and operate CATV's and for Video plans to establish a $450,000 system manager of KMDO Fort Scott. expansion of existing CATV's into new receiving 9 TV channels and one FM signal. Catlettsburg, Ky.- Coaxial Cable of Ports- Price to subscribers will be $5 installation mouth, Ohio, has applied for a franchise. areas as well as grants for CATV fran- and $5 a month; 50 cents a month extra for The system would offer for a $5 monthly each extra connection. fee the programs of 10 TV stations, includ- chises and sales of existing installations. Fairfield, Ill. -Flora TV Cable Co., owned ing two ETV's. Reports appear in alphabetical order by by Douglas L. Phillips, has applied for a franchise. The film also holds a franchise Harrodsburg, Ky.-The board of city com- states. in Flora, Ií1. missioners has granted a 20 -year franchise Freeport, ill. -The Television Transmis- to RV Cablevision, Harrodsburg, Ky. The Corte Madera, Calif.-Tele -Vue Systems sion Co. has applied for a franchise. In ad- franchise calls for one -time payment of of Marin, Calif., Linsey H. Spight, president, dition to time, weather and background $7,000 to the city and 3% of annual gross. posted a $50,000 performance bond and won music services, the firm would offer the sig- RV Cablevision's bid topped that of Gregg a 10 -year franchise. Clear View Cable Inc. nals of WREX -TV, WTVO(TV) both Rock- Cablevision Co., Nashville ($6.800) (BROAD- was the rival firm. The franchise requires ford, Ill.; WISC-TV Madison, Wis.; WHBF- CASTING, Feb. 22). RV is owned by Curtis free service to public places. Tele -Vue is TV Rock Island, Ill.; WOC -TV Davenport, J. Votaw and C. B. Rowland, both Harrods- also competing with Clear View and Cable Iowa; WQAD -TV Moline, Dl., and WXXW burg. Television of Marin for a franchise in (TV) noncommercial, WGN -TV and WCIU Hopkinsville, Ky.- Hopkinsville TV Cable Larkspur, Calif. (TV), all Chicago. The company also oper- Co., formed by Charles Erickson of Parkers-

Glendale, Calif. - National Trans -Video ates CATV systems in Peru, LaSalle and burg, W. Va., has been granted a franchise. Inc., Dallas, has been- selected over two Spring Valley, all Illinois. Target date for the system is September. competing franchise applicants with a $35,- Johnson City, 111. -Egyptian Cablevision Monthly fee will be $4.95. A 10 -day free trial 000 bid. The 15 -year franchise requires a Corp. of Nashville has been granted a 25- hook -up will be offered when the system $25,000 performance bond, 2% of gross to year franchise. The firm owned by LIN goes into operation. the city and use of existing poles and pub- Broadcasting Stations (WMAK Nashville, Rockland, Me. Kennebec Telecasting lic facilities wherever possible in distribut- Tenn.; WAXY Louisville. Ky.; KEEL Shreve- (WRKD Rockland)- has applied for a fran- ing cables. The rival firms were H&B Com- port, La., and KAAY Little Rock, Ark.), also chise. Other applicants are Telstar -State munications Corp., Beverly Hills, and United holds franchises for Herrin (BROADCAST- Enterprises. Madison, Mass., and Young's Community Television of Burbank, both ING, Feb. 17) and Marion (BROADCAST- Community Television Corp., which operates California. ING, Dec. 21, 1964), both Illinois. Cost to a CATV in Springfield, Vt. Marysville, Calif.- Midvalley Cable TV of subscribers will be $60 a year. Egyptian Marysville and Oroville Communications of Cablevision plans to serve Johnson City, Skowhegan, Me.-Applications have been have for a and Herrin with one tower and is filed for an exclusive franchise by Kennebec Oroville, both California, applied Marion Telecasting Co., Waterville, Me., and Tel- franchise. Each firm proposes to charge $25 constructing a system in West Frankfort, Mass. installation and $5 a month. III. star -State Enterprises, Madison, San Juan Capistrano, Calli.-Tel -I- Clear, Shelbyville, 111. -Jack Owens of Charles- Fall River, Mass. -An application has Laguna Beach, Calif., has applied for a ton, nl., and Friendly Broadcasters Inc. been filed by George L. Sisson, Jr., doing franchise. (WEIC Charleston) have applied for a business as Vision -Cable of Massachusetts Grand Junction Colo. - Home -Owned CATV franchise. in Fall River. Cable TV Inc., which had proposed to serve Covington, Ind. - The Covington Cable Gardner, Mass. -An application is pending the community for $6 per home per month, Television Corp., headed by Louis Hender- from Eastern Cable Vision Inc. has been denied a permit by referendum son and Tom McGurk. has proposed a for Cov- Ipswich, Mass. -National Franchise Asso- vote. The citizenry also has turned down $125,000 to $150,000 CATV system Binghamton, N. Y., has been Cable Television of Colorado and Wentronics ington. Signals would include: WICD(TV) ciation of Champaign, Ill.; granted a franchise. According to the pro- Inc., Casper, Wyo. Danville, Ill.; WCIA(TV) posal, subscriber costs will not exceed $5 Palisade, Colo.-Wentronics Inc., Casper, WTTV(TV) Bloomington, Ind.; WFBM -TV, the in -TV, WLWI(TV) all Indianapolis; monthly. The company proposes to pay Wyo., multiple owner of CATV systems WISH $5 rental per year. the Rocky Mountain states, has applied for WGN -TV Chicago; WTHI -TV Terre Haute city per pole and WFAM -TV Lafayette, both Indiana. Wilbraham, Mass. -Two applications are Construction will begin if 400 or more per- pending: Seemore Transmission Corp. of sons indicate an interest. Springfield, Mass. (Francis Scott -Smith of FOR SALE- Stations Kokomo. Ind. -A fifth firm has applied for Wilbraham, president) and the L. P. Tele- a franchise. Modern Communications Inc. vision Cable Co. of Springfield, a wholly is composed of businessmen from Marion owned subsidiary of the Springfield Tele- and Hartford City, both Indiana. Earlier vision Broadcasting Co. (WWLP(TVl Continued applicants: Telesystems Inc., Glenside, Pa.; Springfield). Kokomo TV Cable Co., Booth Corp. (Booth Albion, Mich. -Triad Stations Inc. (WALM -Cable Co. (BROAD- Albion) has been granted a 10 -year non- Stations) and Multi exclusive franchise. CASTING, Dec. 7, 1964). Jackson, Mich. Triad Stations Inc. N.E. small daytime $100M terms Marion, Ind. - Marion Cable Television - Inc., a corporation, has been formed (WALM Albion, Mich.), and Gross Tele- S. E. single daytime $134M SOLD new casting Inc. (WJIM -AM -TV Lansing, Mich.) Tenn. single profitable $130M in a merger of four earlier applicants: Cen- tral Broadcasting Co., Richmond, Ind. (licen- have applied for a franchise. They bring the S. E. metro daytime $275M terms number of applicants to five, all broadcast- 29% see of WBAT Marion); William N. Udell, East TOP 50 daytime $400M major stockholder of WTAF -TV Marion; ing companies. Earlier applicants are: Jack- Inc., New York, and son Television Cable Co. (Knorr Broadcast- buying and selling, check with Time -Life Broadcast & Maltz Inc. a Terre Haute, Ind., busi- ing. WKHM Jackson); Wright Anton Hillman. (WTTF -AM -FM Tiffin, Ohio; WERB Gar- COMPANY INC nessman. A fifth application has been filed CHAPMAN by Booth Broadcasting Co. The city council den City and WBRB -AM -FM Mount Clem- 2045 PEACHTREE RD.. ATLANTA. GA. 30309 has decided it will grant a franchise to only ens, both Michigan), and WIBM Jackson one of the five applicants. (Booth stations) (BROADCASTING, Jan. Tell City, Ind. -Kentucky Cable TV Inc. 25). has been granted a franchise. Installation Mount Pleasant, Mich. -Salamonica Tele- charge will be $25 and $4.75 monthly. Ken- vision Cable Corp. and Hardy & Park TV -- STATIONS FOR SALE tucky Cable TV Inc. will pay the city 2% Cable Co., both New York, have applied for Exclusive. Full time. $175,- of its gross revenue. An agreement worked a franchise. 1. SOUTHWEST. out with the Tell City Electric Department Port Huron, Mich. -Harry G. Kipke and 000. 29% down. utility pole rental of 2. NORTHWEST. Full time. Low down pay- calls for an annual the Port Huron Times -Herald, both Port ment. $1.50 a pole. Huron, plan to seek franchises. Arkansas City, Kan.-City Cablevision Inc. TV Inc., a The company Blue Earth, Minn.- Clearvfew JACK L. STOLL & ASSOCIATES has applied for franchise. Fairmont, Minn., has applied for a fran- would pay the city 3% of gross or $1,000 to 6381 Hollywood Blvd. is greater. Maximum chise. Installation charge would be up annually, whichever $10 $5 monthly fee. Los Angeles 28, California rates are to be $5 monthly. $7.50 installation. and Fort Scott, Kan. -Two of three applicants Hibbing, Minn. -North Central Video Inc.,

BROADCASTING, March 1, 1965 97 Ely, Minn.; Range Television Cable Co. and Lumberton, N. C. -The city council has of the firm attended a Luzerne borough All Channel Cable Vision Inc. have applied announced it plans to cancel the franchise council meeting. Total Television Cable Inc., for nonexclusive franchises. Hibbing village of Cable Television Inc., Wilmington, N. C. Wilkes-Barre- Scranton, Pa., also is seeking council granted a nonexclusive franchise to The company had received a one -year fran- a franchise. Ralph Demgen of Hibbing about one year chise at no cost in 1962 and a one -year New Castle, Pa.- Phillip Canfora, New ago. extension in 1983 and again in 1964. Castle, and Rego Industries Inc.. Hoboken, North Platte, Neb.- Colorado Televents, Stanley, N. C.- Cablevision Inc. is seeking N. J., have applied for franchises. Denver, and Meredith -Avco Inc., both mul- a franchise. Don Curtis is executive vice New Kensington, Pa.- Gateway Broad- tiple owners of CATV systems, have ap- president and Don Voight Is chief engineer casting Inc. has applied for a franchise and plied for a franchise. of Cablevision. will pay the city 1% of receipts after taxes. Ogallala, Neb.- Meredith -Avco Corp., Des Valdese, N. C. -Burke County Broadcast- Armstrong Utilities Inc., Kittanning, Pa., Moines, and Colorado Televents Inc., both ing Co. has requested a franchise. already has a franchise there. Gateway multiple owners of CATV systems; have Bismark, N. D. -A request of KXMB Inc. Broadcasting is licensee of WKPA and been granted nonexclusive franchises. Ogal- (KXMB -TV Bismarck) that the city repeal WYDD (FM) New Kensington. lala Community TV also has been granted a franchise granted to Bismark Able Cable Scranton, Pa.- Proposals of three CATV a franchise has been vetoed. KXMB Inc. asked the city applicants: Semit Cable TV Co. (WEJL (BROADCASTING, Feb. 22). to Egg Harbor Township, N. J.- Alpine Geo- board repeal the franchise. restrict and Scranton) : no installation charge, no more physical Associates has been granted a fran- control programing to protect the station's than $5 monthly, with 2% of gross paid to chise for ten years. Alpine will provide free interests, limit cable TV from going into the city on first $200,000, and 3% of each service to all public buildings and schools effect for 12 months, or waive the time $100,000 gross above that. Total Television in addition to giving the township 4% of limitation and allow KXMB to petition for Cable Inc. (WNEP -TV, WDAU -TV, WBRE- its gross revenue. a referral of the ordinance to the people. TV, all Scranton -Wilkes -Barre area): to Northfield, N. J.- Alpine Geophysical As- Myron H. Atkinson Jr., assistant general pay 3% of its gross to the city. Scranton sociates is applying for a franchise. Main- manager of Meyer Broadcasting Co., licen- Community Antenna Corp. (W. Bradford land Community TV Cable Co., Atlantic see of KFYR -TV Bismarck. is a partner in and William B. Harrison, Dryden N. Y.; City, holds a franchise there. Bismark Able Cable. William A. McCracken. Thomas J. Jones, Baldwinsville, N. Y. -Three companies Dickinson, N. D.- Dickinson Radio Asso- Dr. D. J. Maldonato and Samuel Dinner, have applied for a franchise: Meredith -Avco ciation, Dickinson Able Cable and Com- all Scranton): guarantees $10,000 to the city Inc. (Meredith is licensee of WHEN -TV munity Television Inc., Bozeman, Mont., immediately and envisions payments up to Syracuse, N. Y.), Newhouse Broadcasting have applied for franchises. Community $75,000 annually based on 5% of gross in- Corp. (WSYR-TV Syracuse), and Onondaga Television would carry: KUTV (TV) KCPX- come and would charge $5 installation Video Inc., Syracuse. TV and KUED(TV), all Salt Lake City; Shoemakersville, Pa. - Shoemakersville KDIX -TV Dickinson, N. Dak. CXCK Regina, borough council has announced that it will Cicero, N. Y.-Four companies have ap- Sask.; KFYR -TV and KXMB-TV, both Bis- plied for a franchise: Onondaga Video Inc.. raise no objections to Hamburg Community mark, N. D. Its installation fee would be be- Cable Co. constructing a system there. Newhouse Broadcasting Corp. and General tween and $20 with a monthly fee of Electric Cablevision Inc., all Syracuse, N. Y., $10 Tarentum, Pa.- Gateway Broadcasting Inc. and Upstate Community Antenna Inc. $5.98. has applied for a franchise. They will pay Ohio Tri- County Television Viewing Tarentum borough 1% of receipts after Fishkill, N. Y.-Better TV of Dutchess Corp. of Barberton, Ohio, has filed for fran- taxes. Gateway is licensee of WKPA and County has applied for a franchise. chises in Akron, Barberton, Cuyahoga Falls, WYDD(FM) New Kensington, Pa. Fulton, N. Y.- Newhouse Broadcasting Co., Canton, Medina, Kent and Wadsworth, all Washington, Pa. Direct Channel Inc., Syracuse, N. Y., has applied for a franchise. Ohio. The system would provide eight TV Stow, Ohio, has been- granted preliminary Glens Falls, N. Y. -The city council has signals, including signals from Columbus approval for a franchise. Investment is revoked a franchise it granted earlier to and Toledo, both Ohio, Detroit and Pitts- estimated at $250,000. Installation fees will Newhouse Broadcasting Corp. (BROAD- burgh. President of the firm is Don R. Luff- be and monthly charge of $4.50 to $4.95. man of Akron. $10 weather service CASTING. Feb. 15) Mohican TV Cable Corp. Beachwood, Ohio - Telerama Inc. of Nine TV channels plus a remains the sole company granted a fran- Cleveland has applied for a five -year fran- will be provided. chise by the city. Mohican has announced it chise, offering the city 3% of its revenue. Clover, S. C.- Jerrold Electronics Corp., is nearing an agreement with the New York Cleveland, Ohio -Applicants for franchises Philadelphia, has applied for a franchise. Telephone Co. for use of its poles to string in the greater Cleveland area now include Knoxville, Tenn. -Knoxville CATV Inc. CATV cable. Cleveland Area TV Inc. (Cox Cablevision (WROL Knoxville) has applied for a fran- Goshen, N. Y.- Better TV Inc., Waynes- Corp. and the Cleveland Plain Dealer), chise. Proposed rates: $30 installation; $4.90 boro. Pa., has applied for a franchise. Bet- Scripps- Howard Broadcasting Co. (licensee monthly. A city councilman has proposed ter TV for Orange County Inc., Monroe, of VIEWS (TV) Cleveland and other broad- that the city operate its own CATV system. N. Y.. had applied earlier (BROADCAST- casting stations), Westinghouse Corp. (li- Paris, Tenn. Tennessee Television & ING, Jan. 18). censee of KYW- AM -FM -TV Cleveland and Cable Co., Nashville,- has applied for a Homer, N. Y.- Cortland Video Inc., Cort- other radio and TV stations) and Telerama franchise. The proposed monthly rate is land, N. Y., has applied for a 30 -year fran- Inc. of Cleveland. Telerama also has appli- $5.95. The company would pay the city 4% chise. cations pending in Akron, Cuyahoga Falls, Barberton, Norton, Tallmadge, Elyria, Lo- of gross revenues. Jamestown, N. Y.-Jamestown Cablevision rain, Painesville, Shaker Heights, Warrens- Sullivan county, Tenn. -County court has Inc. (WJTN -AM -FM Jamestown) has been ville Heights, University Heights and Parma, voted to allow CATV companies to use granted a 15 -year nonexclusive franchise. county road rights -of -way for cable service. Rates are not to exceed $30 for installation all Ohio. and $4.90 monthly. The CATV will pay the Crestline, Ohio -Crestline Cable Co. has Wartburg, Tenn. -Community Cablevision city applied for a franchise. Co.. LaFayette, Tenn., has applied for a $500 the first year, with yearly increases Dennison, Ohio -The village council has franchise. Installation charge would be $50, through the fifth year. The last ten years accepted first reading provide for payment of $4,500 annually or on an ordinance that monthly charge $5. would grant a 40 -year franchise to TV Brownsville. Tex. will be 2% videof gross receipts, whichever is higher. Antenna System Inc. Estimated cost of the -A referendum Mavbrnok, N. Y.- Better TV of Orange operation is held to determine whether Southwestern County Inc.. $250,000. CATV of Brownsville Inc. will be granted a Monroe, N. Y., has applied for Gallon, Ohio-For the second time Mayor 20 -year franchise. An ordinance granting a franchise. Proposed installation charge is Jay F. Nichols has vetoed a measure passed monthly fee $5. the franchise was passed by the city com- $20, by the city council that would have granted mission but a petition was filed requesting Saratoga Springs, N. Y.- Better TV Inc.. a 20 -year franchise to Multi- Channel Cable the referendum. Burlington. Vt., has applied for a franchise. Co. of Gallon, an arm of Multi- Channel Saratoga Cable Inc. (The Saratogan and Cable Co., Portsmouth, Ohio. Mission. Tex.-Southwestern CATV of WKAJ Saratoga Springs) and Unicable Inc. Martins Ferry, Ohio -The Neptune Broad- Houston has been granted a franchise. of Utica (Richard Conde), have already ap- casting Co. of Steubenville, Ohio (Rust Pharr, Tex. - Southwestern CATV of plied (BROADCASTING. Feb. 8). The city Craft stations), granted a franchise in Janu- Houston has been granted a franchise. council has set a deadline of March 15 for ary, has started preliminary work toward Weslaco, Tex. -Three applications are further applications. the construction of a CATV system. The pending: Southwestern CATV of Houston. agreement calls for payment of 1.5% of Alice Cable Television and Valley Micro- Skaneateles, N. Y. -Three companies have gross receipts to the city annually. Fees in- wave. applied for a franchise: Newhouse Broad- clude $4.50 for installation and $4.50 month- Hampton, Va.- Peninsula Broadcasting Co. casting (WSYR -TV Syracuse, N. Y.). Onon- ly. daga Video Co., Syracuse, and General Elec- Newark, (WVEC- AM -FM -TV Hampton) has been tric Cablevision, Syracuse. Ohio -Tower Antenna Inc. of granted a franchise. Fees will be $10 for Coshocton, a multiple CATV owner. has installation and $5 monthly. The firm will Southampton, N. Y.-Patchogue Broad- applied for a franchise. pay to the city $1,000 or 4.51% of the gross casting WSYR -TV Syracuse. N. Y.. Onon- Uhrichsville. Ohio-TV Antenna System earnings annually, whichever is greater. The applied for a franchise. Long Island Cable - Inc. has applied for a franchise. only other applicant. Rollins Broadcasting vision Corp. was granted a nonexclusive Boverstown Borough, Pa.- Triangle Publi- Inc. of Wilmington, Del., was turned down. franchise two years ago. Its system is not cations Inc., Philadelphia, is an applicant yet in operation. for a franchise. A Triangle spokesman said Roanoke, Va.- Owners of three TV sta- Whitestown, N. Y.- Mohawk Valley Com- the company will pay $625 per year to the tions that compete in the Roanoke area munity Antenna Television, Utica, N. Y. town or 5% of gross income, whichever is have applied jointly for a franchise. They ( WKTV(TV] Utica), has been granted a greater. Triangle estimates its installation are the Times-World Corp. (WDBJ -TV franchise. costs at $88,000. Roanoke), Lynchburg Broadcasting Corp. (WLVA -TV Lynchburg) and Shenandoah North Carolina-The Statesville Broad- Clairton, Pa.-Frank Chido is seeking a Life Stations Inc. (WSLS-TV Roanoke). Ap- casting Co. (WSIC -Statesville) has filed for a franchise. Monthly fee would be $4.25 for plications previously received are from franchise in Taylorsville. Statesville, Moors - eight channels. Mr. Chido estimates his in- ville. Wilkesboro, North Wilkesboro Communi-Cable TV Inc.. owned by Kermit and stallation cost at $200,000. W. Salyer; Bob Jones of Roanoke County; Mocksville. Ellwood City. Pa. -Rego Industries Inc., and Neptune Broadcasting Corp. of Steu- Concord, N. C. -The Concord -Kannapolis Hoboken, N. J., is seeking a franchise. benville, Ohio (Rust Craft stations). Broadcasting Co. (WEGO -AM -FM Concord) Monthly has applied for a franchise. The proposed charge would be $4. Centralia, Wash.-Applications from two system would carry signals of WSJS -TV Hatfield. Pa.- Triang'e Publications Inc.. firms are now pending: KELA Centralia - Winston -Salem. WFMY -TV Greensboro. Philadelphia, is seeking a franchise. The Chehalis and Telecable Inc. of Seattle. WGHP -TV High Point, WUNC -TV Chapel system would carry New York City TV Grandview, Wash. -Columbia TV Inc. of Hill. WLOS -TV Asheville, WBTV(TV), signals presently unavailable in Hatfield. Kennewick has been granted a franchise. WSOC -TV and WCCB -TV. all Charlotte. The Hatfield borough would receive 2% of Fairmont, W. Va. -Clear View Cable Co. WRAL -TV Raleigh and WTVD Durham, all gross receipts. has applied for a 15 -year nonexclusive North Carolina. Fees for the subscriber in- Luzerne, Pa. -A contract with Universal franchise. At present Fairmont is receiving clude $7.50 for installation and $5.75 month- Cable Television System Inc., Mahanoy City, CATV service from the Fairmont TV Cable ly. Pa., was rescinded when no representative Co.

98 BROADCASTING, March 1, 1965 Y MOST standards John Masterson KFRC. From 1938 to 1941, he also was would be reckoned a busy man. As No stopping publicity director of the Shrine East - vice president of MacManus, John & West football game. Adams and general manager of its Los A Hollywood Producer In 1941 Angeles operations, he is responsible a dynamo John Masterson moved to Hollywood for seeing that the 23 clients served by as co -owner and manager of a program MJ &A's L.A. organization are pleased he helped to create, a five -a -week day- with the service they are getting, par- set in motion time show. Breakfast in Hollywood, ticularly the Pontiac Dealers Associa- with Tom Breneman as MC. "It ran tion of Southern California, whose ac- for eight years with the same sponsors He count he personally supervises. his way around the Bay City and in all the way- Procter & Gamble and needs to be an agressive new business short order he had left his newswriting Kellogg -and it might be running yet in his getter. In the year he has been job for a better -paying post as assistant if Tom hadn't had his fatal heart attack present position the billings of MJ &A, manager of the San Francisco Conven- in 1948," Mr. Masterson observes. from L.A., have more than doubled, tion and Visitors' Bureau. One job was Midway through that period, he and about $1.5 million to some $3.25 mil- still not enough to keep him occupied, John Reddy had joined forces with lion annually. so he created a weekly program, To- John Nelson to form a program pack- He needs to be a good administrator, day's Football, which he wrote and pro- aging firm, Masterson, Reddy & Nelson too, to encourage, persuade and cajole duced with co-star John Nelson, San (shortly dubbed "The Three Johns" and his creative staff (grown from 25 to Francisco announcer, each Saturday at seldom afterwards called anything else 36 in the past year) to devote its full in the broadcasting- advertising world). creative powers to producing the best In addition to Breakfast in Hollywood, possible advertising for the agency's MR &N introduced another weekday clients. Yes, he has a more than full - WEEK'S PROFILE network daytime show, Bride and time job, by any ordinary yardstick. Groom, which ran until the late 1950's, But ordinary yardsticks don't apply first in radio, then in television. to John Masterson. "A human dy- Jack Paar made his TV debut in an namo," is how one associate describes MR &N program, Lucky Stars. And him. He complains about never having there were many others before, in 1956, enough time for golf or tennis and he the three Johns split up to go their eats and drinks whatever he pleases, separate ways. to the annoyance of his calorie- count- An Agency Executive Mr. Master- ing friends, yet he tips the scales at son entered the advertising agency field 170, which is low for his height (ex- as head of the New York office of actly six feet) and just about what it Tatham- Laird, Chicago -based agency. was 30 years ago, when he was a stu- After four years, he became a New dent at Gonzaga University in his native York office vice president of another Spokane, Wash. agency with midwestern headquarters, A Triple Threat It was then that MacManus, John & Adams, which has John first displayed his ability to do its home office in the Detroit suburb of a number of jobs at once -and to do Bloomfield Hills. Four more years and them all creditably. He was president on Jan. 1, 1964, he moved back to the of his class in each of his college years West Coast as head of the MJ &A Los and president of the student body his Angeles office. senior year. He edited the weekly Gon- With a background in radio such as zaga Bulletin. As a sophomore, he got his, Mr. Masterson is naturally enthusi- himself appointed publicity director of astic about this medium and he puts it the university, which had previously to good use for the Pontiac dealers of been a fulltime job for a graduate. That Southern California, an association of year and the next, he held down an- John Anthony Masterson -VP and gen. 33 automobile agencies who put most other fulltime job as a radio newswriter, mgr., MacManus, John & Adams, Los of their advertising budget (of about working for the Wasmer stations in Angeles; b. Sept. 11, 1914, Spokane, $350,000 a year) into saturation radio. Wash. BA in English, Gonzaga U., 1935; that time both KHQ and Spokane, at pub. dir., Gonzaga U., 1932.35; news- It's real saturation, too, with 18 sta- KGA. writer at KHQ and KGA Spokane, 1932- tions plastering the market with 580 In his senior year he turned the 34; deputy sheriff, Spokane County, 1934- Pontiac commercials a week. newswriting job over to his roommate, 36; newswriter, Transradio Press, San Speaking both as one who has per- a deputy sheriff. Francisco, 1936-37; asst. mgr., San Fran- John Reddy, to become cisco Convention and Visitors' Bureau, sonally created and produced success- ( "I'd managed the campaign of a local 1937 -40; pub. dir., Shrine East-West ful network radio and television series hardware dealer for sheriff and when he Game, 193841; writer- producer, 'Today's and as an agency executive, Mr. Mas- was elected he made me a deputy," Mr. Football' on KFRC San Francisco, 1937- terson voices two major objections to Masterson recalls, "and from then on 39; creator-producer 'Breakfast in Holly- the way TV networks are operating wood,' 1941 -48; president Masterson, I did my at the county jail studying - Reddy & Nelson, program packager, today. on salary.") 1945-56; manager, Tatham -Laird, New "First, almost without exception the For a year after his graduation, John York, 1956-60; VP, MacManus, John & top echelon of all three networks, the stayed on in Spokane as deputy sheriff Adams, New York, 1960-63; VP and men who decide which programs go on MJ 1964; m: Mary L.A. manager, &A, and which go off, never created or pro- and publicity head for Gonzaga. Then Stuart Macdonald, 1957; children: Mary John Reddy went to work for Trans - Stuart (lucky), 6; Sean, 2; Michael (by duced anything. Second, I think the radio Press (radio's first independent former marriage) 18; hobbies- swimming, manner in which the networks have news service) in New York and it was tennis, golf, watching pro football; or- virtually excluded any real agency or not long afterwards that John Master- ganizations: Lambs Club (New York), sponsor participation in program de- Hollywood Advertising Club, Los Angeles is son became a member of Transradio's Advertising Club, Academy of Television velopment or selection incredibly San Francisco bureau. He soon learned Arts & Sciences. shortsighted and unwise."

BROADCASTING, March 1, 1965 99 EDITORIALS Short count stock interest in CBS to influence its editorial policies. It described CBS as "the most influential single media in the Akinds of mischief may be expected to flow from the United States" while saying unkind things about its news continuing poll of readers' attitudes toward television orientation. that a number of newspapers around the country are now It is recalled that at the Republican convention in San carrying. Results of the first poll, as reported in BROAD- Francisco last summer, Donald E. (Buz) Lukens, national CASTING last week, were, to no surprise, unfavorable to chairman of the Young Republicans, advocated a 10-year television and were, again to no surprise, given prominent project to work Republicans into positions of responsibility display in subscribing papers. in broadcast news operations and thus establish beachheads The principal mischief that has already been caused by that could influence or control the electorate. this newspaper feature is the wholly incorrect assumption This philosophy, as well as the harassment of the media that responses can be projected to the entire viewing audi- by the liberals, is so much claptrap. It displays an appall-

ence. It is not so much that the questions and their presen- ing ignorance of the journalistic function. - tation are loaded to induce anti-television results -although Let's dissect the scheme to grab control of a network. both conditions are inherent in the feature. The big defect If a network attempted to control, suppress or slant the is that readers who are unfavorably disposed toward tele- news (which is something that happens and is not contrived vision are far more likely to fill out ballots and mail them in or invented), it would soon find that many of its affiliates than readers who like television. By no juggling of statistics would refuse to carry such schedules. It then would cease can the responses justifiably be taken to represent the atti- to be a network. tudes of the general population. Broadcasters may be flattered by the special attention of Yet erroneous projections are already being made. In last the politicians, who recognize their public acceptance Monday's Washington Evening Star, the results of the first as the foremost mass media. But they soon would lose that poll were presented under a two -column headline at the top cherished acceptance if they knuckled under to any of the of a page. Accompanying the main story and a new ballot special interests. seeking reactions to TV commercials was another story reporting that the results of this poll were in "direct contra- A diction" to the 1962 study of viewer attitudes done for CBS case of access by the Bureau of Applied Social Research of Columbia Uni- AS reported in some detail elsewhere in this issue, the versity. The Columbia study, as reported in a book, The FCC last week conducted an off -the -record conference People Look at Television, "concluded that on the whole with representatives of the National Community Television the average American viewer considers the programs good - Association and the National Association of Broadcasters to 'somewhat better than satisfactory,'" the Star said. exchange suggestions on how CATV ought to be regulated. The Star should know better (and maybe it does) than to The legality of such a meeting may not be questionable, but match the newspaper poll with the Columbia study which the propriety of it is. was carried out under the highest standards of contemporary What the government eventually does about CATV is a research (BROADCASTING, Feb. 18, 1963). The Columbia matter of very great significance to the American public. information was obtained from personal interviews con- Although public hearings will undoubtedly at some time be ducted by trained researchers among respondents who were held before government policy is established, the secrecy carefullly selected to constitute a sample of the adult popula- surrounding meetings of the FCC and elements representing tion. What the Columbia study discovered could with con- strong self- interests at this stage of the proceedings can fidence be projected as a reflection of the attitudes of all only raise doubts about the influences that are being brought American adults. What the newspaper poll is discovering is to bear. applicable to nobody but the voters in the poll. This is no way to conduct the preliminaries in the forma- The Bell- McClure syndicate which is distributing the tion of government policy. The public is entitled to know newspaper feature has placed it in some 20 papers and what is being fed to the government agency that is supposed hopes eventually to sell it to 150. Television broadcasters to be its representative. had better start taking measures to distribute true facts about the audience as fast as the newspapers spread the slanted word they are being given by their syndicate.

Liberal vs. conservative fantasy GAMESMANSHIP between liberals and conservatives might have slowed down since the elections last No- vember, but it didn't go into limbo. The most disturbing aspect is that free broadcasting is being made the new battleground. Democrats, whatever their coloration, are generally de- fined as the liberals who are after the "radical right" users of paid broadcasts. They have complained to the FCC on "fairness" grounds and are mounting a full -scale investigation to be directed by Senator John O. Pastore (D- R.I.), peppery chairman of the Senate Commerce Subcommittee. The Republicans-particularly that segment that calls itself Goldwater conservative-make no bones about their determination to infiltrate the major news media, particu- Drawn for BROADCASTING by Sid Rix larly network television. The target of at least one small "The opinions expressed by this machine are entirely its section is to seize control, if possible, or at least sufficient own and do not necessarily reflect those of this station!" 100 BROADCASTING, March 1, 1985 The State House was built in 1795 by famous architect Charles Bulfinch, on land bought from John Hancock. Samuel Adams laid the cornerstone. This is one of the stops along the famous Boston Freedom Trail. For an 18" x 24" copy of this original watercolor by Robert Keenan, in full color without advertising, suitable for framing, write to WHDH.

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T E L E V S I O N C H A N N E L 5 R A D I O : A M B 5 0 K C 5 O . 0 0 0 W A T T S ( F M 9 4 . 5 M C

R E P R I I I E S E N T E D N A T O N A L L Y B Y B L A I R T E L E V S O N R A O I O ,4

Should Bob and Dick Sherman

gently soar over the Disney studios on an umbrella,

no one would be terribly surprised. For the brothers Sherman aren't expected to do anything expected - and they haven't since the 50's when their history of hits began. As the only songwriters in the world under contract to a motion picture producer, Bob and Dick have composed

for more than 19 films, exhibiting a versatile magic that skips from ragtime to romance, from British puffery to French fluffery, from sad songs that make audiences laugh, to happy songs that incredibly, make them cry.

BMI takes special pride in Robert and Richard as well as in all the other esteemed composers for motion pictures whose music we license for public performance.

ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE

Among the Sherman brothers' happiest successes are: Pineapple Princess, You're Sixteen, Tall Paul (singles); songs for The Parent Trap, The Absent Minded Professor, BMI The Castaways, Bon Voyage, Summer Magic, "Walt Disney's Wonderful World of Color" and Mary Poppins. Current project: Winnie the Pooh, for Walt Disney Productions. BROADCAST MUSIC, INC.