THE PALACE OF AUBURN HILLS THE PALACE OF AUBURN HILLS PALACE FACTS CAPACITY: Basketball – 21,231; Hockey – 20,804; Concert and Family Shows – 6,000 to 23,000 depending on configuration. NUMBER OF EVENTS: An annual average of 200. PROFESSIONAL TEAM: Detroit Pistons (NBA). ACREAGE: The Palace sits on 61.1 acres (2,662,717 square feet) and was cited by conservationists for its work in preserving natural wetlands areas throughout the property during the building’s construction in 1988. LEADERSHIP The Palace of Auburn Hills, home of the Detroit Pistons (NBA) and numerous concerts, family shows, sporting events, OVERALL BUILDING AREA: 570,000 square feet. trade shows and special productions, remains one of the world’s most innovative arenas after more than 25 years. ATRIUM ADDITION: 100,000 square-foot addition which opened on September 13, 1996. The Palace has undergone more than $40 million in venue upgrades and renovations in the last three years to elevate ATRIUM HEIGHT: 117 feet. fan experience and modernize the facility. The most recent renovations conclude the three-year improvement plan UNITED SHORE CLUB WEST ADDITION: 12,000 square feet. which began under ownership of Tom Gores and Platinum Equity. A new digital renovation project took place this summer and features a center court high-definition Palace360 scoreboard system that also includes upper-level end- NORTH PAVILION ADDITION: 65,000 square feet. PLAYERS zone boards, LED ribbon boards encircling the lower-level and upper level fascia, arena tunnel entrance digital dis- PRESIDENT’S CLUB AND ADJOINING SUITES ADDITION: 5,600 square feet. plays and audio system enhancements. Other renovations over the past three years include a complete remodeling of the lower-level and mid-level suites, construction of two larger “Party Suites” located on the club and concourse SUITES: 168 total. 157 suites overlook the arena, some as close as 16 rows from the floor. This trend started with levels, Suite Terrace upgrades, a new Concierge lounge for premium season ticket members, renovated President’s The Palace’s construction and is now widely copied in nearly every arena built today. The 100-level and 300-level Club for corporate meetings and entertaining, an updated Coors Light Cold Zone – the bar and lounge located on the suites have private concourses. There are also eight suites without arena views in the President’s Club. East Concourse, and a newly renovated and rebranded Palace Grille. Americans with Disabilities Act concourse and REVIEW 13-14 • The Palace’s air conditioning system is powerful enough to cool 500 single-family homes or turn arena-level restroom upgrades were also made, including additional seating, and a tunnel was added in Section 101 one million gallons of water into ice. allowing for an additional direct access point to the arena level and nearby Courtside Club. Further enhancements included an updated West Atrium entrance, an expanded Pistons locker room, a newly developed entertainment • There are more than 300 miles of electrical wiring throughout the Palace. complex and locker room area, a refreshed media work room named The Matt Dobek Press Room, installation of an • The Palace has approximately 8,400 parking spaces on site. in-arena theatrical lighting system and DAS WiFi system, and a sparking Courtside Broadcast Studio. Club West, lo- cated above the West Atrium was remodeled and Club 300, a full-service open-air lounge on the third-level suite con- • The amount of concrete used in constructing The Palace is enough to pave a two-lane highway course with direct views of the arena floor was constructed. Digital menu boards and fan-engaging Twitter boards 23 miles long. on the upper arena fascia all enhance the fan experience. RECORDS In 2005, The Palace undertook its largest enhancement project since its opening in 1988. A $30 million expansion introduced the 65,000 square foot North Entrance, named North Pavilion, which opened April 2006. The pavilion’s PALACE SEATING CONFIGURATION lower level is home to exclusive clubs and suites. The President’s Club, which opened in February 2006, boasts a UNITED SHORE CLUB WEST 336 337 338 339 340 341 342 343 344 345 35 346 3 4 34 33 7 central club/bar area and eight luxury private suites averaging 1,000 square feet. It is accessible by direct entrance 3 33 48 3 18 3 2 17 49 33 16 15 from the arena. The pavilion’s concourse level created a dramatic new grand entrance/lobby, which provides guests 3 14 5 31 0 3 13 HISTORY 12 11 3 0 5 3 1 3 10 with additional concourse space, additional box office windows and a new retail area. The new area also increased 213 214 215 9 216 217 218 8 7 3 5 9 2 2 6 3 212 219 5 dining options and amenities inside The Palace with café areas featuring Buffalo Wild Wings, the Red Bull Bar and 4 3 2 8 2 3 1 Crown Royal Bar. The upper level of the pavilion is the luxurious Pistons VIP Club. 221 222 223 224 225 226 227 228 22 220 9 2 219 30 7 211 R 220 2 3 Q 8 2 P 3 21 1 2 N 112 113 114 115 7 1 111 M 116 3 2 2 L 6 2 3 K The West Atrium was completed in 1996 and contains three levels of offices, a storage facility and an expanded 2 123124 125126 127128 129130 12 131 110 117 1 12 13 2 J 23 H 1 5 6 33 3 2 21 120 3 G 221 entrance with numerous amenities. 1 F 34 210 19 1 2 111 3 E 5 4 21 116 D C 109 118 13 4 110 B 2 8 5 3 11 112 113 114 115 A 117 FF 1 36 7 EE 1 1 DD 110 CC 3 109 118 Conceptualized and built in 1987-88 by Arena Associates, consisting of late Pistons managing partner William David- 2 BB 3 116 4 AA NBA 21 1 37 6 1 209 1 222 VISITOR BENCH PRESS ROW PISTONS BENCH 3 108 119 21 son, along with David Hermelin and Robert Sosnick, The Palace was immediately recognized as an all-encompassing 2 138 2 3 5 108 119 1 1 R PIS 107C 120A entertainment venue and quickly became one of the nation’s top concert facilities when it opened in 1988. After just T ONS VIP CL 1 2 CL 3 114 UB 300 one season, The Palace was honored by two entertainment trade publications, being named “New Venue of the 107B 120B 208 107 107 120 120 223 113 0 2 CE GRILLE & BA 3 UB Year” by Performance and “Best New Concert Venue” by Pollstar. With the cost of the building and every dollar spent LA 107A 120C PA 1 41 112 9 1 106 121 3 2 2 37 1 2 on additions and improvements being privately financed, The Palace continues to uphold its reputation as one of the 1 42 11 106 1 121 207 224 AA 2 1 3 8 21 BB OVERTIME MEDIA 8 1 CC world’s premier sports and entertainment venues. Since its opening, The Palace of Auburn Hills has undergone more 3 105 122 DD 103 1 4 0 EE 3 11 FF A 14 9 4 B 10 than $141.5 million in renovations and upgrades and recently won the Michigan AIA 25-Year Award for architectural 7 123 1 102 101 C 126 125 3 104 105 D 122 2 3 0 9 E 21 1 45 8 10 124 F G 103 14 206 2 225 7 prowess. 6 9 40 10 0 H 2 6 1 J 3 14 7 06 1 14 8 05 1 04 31 10 0 10 2 15 151 50 91 14 104 123 K L 5 1 24 3 1 8 20 M N 24 7 103 124 2 20 P 102 101 126 125 Overall, The Palace has been nominated “Arena of the Year” 10 times by Performance magazine and won the award Q R 4 1 3 2 6 43 20 205 226 5 24 20 4 04 32 20 02 12 20 48 72 24 46 52 24 seven times. It has also earned 10 “Arena of the Year” nominations from Pollstar magazine and won the honor in 1992. 1 3 1 2 3 3 4 5 6 3 2 6 1 9 3 204 227 7 8 9 10 3 1 7 1 202 201 230 229 0 3 203 228 11 12 13 3 0 7 1 14 1 3 15 3 9 7 0 2 3 PRESS BOX 8 3 7 0 3 3 3 7 7 0 4 3 6 3 7 0 5 3 3 5 7 6 0 304 303 302 1 30 0 38 379 8 37 7 37 3 COORS LIGHT COLD ZONE 322 PISTONS.COM 2014–15 DETROIT PISTONS MEDIA GUIDE 323 COMMUNITY RELATIONS COMMUNITY RELATIONS With a collective vision to become the most moti- vating and impactful community relations platform in professional sports and entertainment in order to make a difference, inspire people and impact lives; Palace Sports and Entertainment, the Detroit Pistons and the Come Together Foundation have combined all community relations efforts under the brand of “Come Together”. LEADERSHIP Come Together embodies the goal of utilizing the Pistons and The Palace to bring Michigan together by: During the winter holidays, Detroit Pistons play- Throughout the season, the Pistons • Celebrating those that make a positive impact through leadership and volunteerism in their own ers lead initiatives to give back to the community promote the importance of a healthy communities through the internal and external-facing Game Changers program through taking deserving youth shopping, throwing lifestyle, including exercise, nutrition • Activating NBA Cares programming throughout the community and focusing on ways to drive interest holiday parties and providing warm clothing and and mental health through Pistons Fit – including a food to those in need.