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1VcY+s1i'iY act Branch Y 100 THE BUSINESSWEEKr ' C ailt 60617 ,d10 'orce. Base :r.S- ATSA KEWS'?AP.` la R rcoKUNKY 24, 1964L

Transcontinent sale approved, but stricter McCann -Erickson raps reps, says it wants ownership rules may follow 27 the best spots or else 46

Baseball rights bring over $13.5 million; CBS -TV affiliates aim for a bigger slice package plan still under study 32 of the network's income 56 COMPLETE INDEX PAGE 7

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4 BROADCASTING, February 24, 1964 High cost of politics Presidential election year off to ex- CLOSED CIRCUIT' pensive start for network and radio news organizations. Current ity and information. Mr. Reinsch, mate 30% reduction in spot TV estimates expect total radio -TV net- who resides in , will operate spending to take full effect next fall, work costs for coverage of GOP pri- from that place as well as from At- and even more drastic cut in print ex- mary campaigns and election in New lantic City and Washington. penditures. Agencies involved in Hampshire alone to reach and prob- that affects all major PM cigarette ably exceed $6 per vote. Commit- Action from MCA TV brands are Leo Burnett, Chicago, ments of one network (NBC) report- MCA TV is reportedly preparing to which placed NFL sponsorship, and edly have surpassed $2- per-expected- release to syndication two half -hour Benton & Bowles, New York. Latest vote level already. Balloting is March action -adventure series, Markham and published estimates showed PM spend- 10. Expected turnout: 100,000 to Wells Fargo. MCA TV's rationale is ing more than $5.8 million in spot 125,000 votes. that shortage of half -hour action series TV (gross rates) for year beginning Oct. 1, 1962, and ending Sept. 30, Sheridan for NCTA? on networks next fall and in syndi- cation will make these properties at- 1963 (BROADCASTING. Jan. 3). Is James B. Sheridan, chief of tractive, particularly on ABC -TV sta- Velotta leaves ABC FCC's Broadcast Bureau, under con- tions where it's felt certain that 10:30- sideration for paid presidency of Na- 11 p.m. time slot on several evenings Thomas Velotta, with ABC and its tional Community Television Associa- will be turned back to affiliates. predecessor, NBC, for past 37 years, tion? While no confirmation was has resigned as vice president, admin- available last week, there was no de- Slow world market istration, ABC News, effective March nial that his name had been advanced Recent sales of taped entertainment 1. He has not announced future plans in opposition to draft of Archer S. programs abroad -Danny Kaye Show, but is expected to continue in broad- Taylor, CATV operator and engineer Garry Moore Show, casting. Mr. Velotta joined NBC in of Missoula, Mont., who has been Show and Jackie Gleason Show -isn't 1928, moved to Blue Network which urged to accept interim presidency. encouraging to distributors as it might became ABC after separation from Position reportedly would pay $30,000 seem. They see no significant spurt RCA -NBC family in 1942. He was to $35,000 per annum. in activity for these "image- building named vice president in 1948. properties." Sales have been made Mr. Sheridan became Broadcast largely in few big markets, Britain and Educational? Bureau chief last March, succeeding Australia principally. Problem re- wonder wheth- Kenneth A. Cox who moved to corn- Georgia broadcasters mains: high costs of marketing be- confine missionership. He is economist er ETV stations should them- by cause of fees for music clearance and profession. He has been with selves to carrying ETV programs FCC residual to since 1941 for payments performers. rather than popular entertainment. and has served as adminis- Among trative taped series distributors would Eyebrows were lifted last week when assistant to both Fred Ford and Firestone Newton Minow. like to see overseas are Hour, it was learned that ch. 8 wGTv(Tv) Telephone Hour and . Athens educational outlet had pur- Hocus pocus Those Florida renewals chased new film package. Some of titles: Lovers and Lollypops; Niide Is TV commercial currently on TV FCC's staff is finding its work cut in a White Car; Poor But Beautiful. for Anacin "hypnotic" in its affect on out for it in commission's new case - Feature films are used on station dur- viewers? FCC has received several by -case approach to overcommerciali - ing evening hours with State Depart- inquiries about Anacin commercial zation problem. Staff, fortnight ago, ment of Education running "pure" which dramatizes "fast" action and came up with 10 Florida AM's it sug- education during daytime. has sought opinion of expert in hyp- gested be questioned on commercial nosis if commercial could have such practices (BROADCASTING, Feb. 17). Smoking 'cures' effect on viewer. But commission wasn't satisfied with Federal Trade Commission has told Reinsch reconfirmed Commissioners Frederick W. Ford its investigators to guard against and Robert T. Bartley demanding schemes attempting to capitalize on Designation of J. Leonard Reinsch justification for letters asking explana- U. S. report on smoking. Some in- as executive director of Democratic tion of variation between promise and volve radio -TV and one under investi- National Convention and vice chair- performance. First result: matter was gation is per inquiry offer for Smoke - man of Democratic National Conven- passed over for week, with staff in- No -Mor (BROADCASTING, Feb. 17). No tion Committee became official last structed to dig up more data. Next re- complaints have been lodged to date. week as direct Johnson administra- sult could be staff decision perform- tion appointment. Mr. Reinsch, presi- ance of some of 10 wasn't so bad More gain than loss dent of Cox Broadcasting Corp., had after all, so that they would be According to association official, accepted call to direct his third Demo- dropped from list it submits to com- only one station has resigned from cratic convention prior to assassina- mission this week. National Association of Broadcasters tion of President Kennedy and action in protest against policies of Presi- last week was formalization of ap- Cut spot to buy NFL dent LeRoy Collins since NAB board pointment by new administration. Network's gain will be spot TV's voted 25 -18 not to take up his con- Mr. Reinsch's chief aides are ex- loss in Philip Morris's decision to co- tract (BROADCASTING, Feb. 3). In pected to be Betty Forsling, handling sponsor same time NAB has signed over two White House liaison, and Jack Chris- games on CBS -TV next fall (see story, dozen new members. KRCB Council tie, TV -radio director of Democratic page 48). Reason is PM must pay Bluffs, Iowa, resigned in letter dated Committee. As in past, Sam Bright- considerably more for its coverage be- Jan. 31 (after less than three months man, vice chairman of Democratic cause of sharp jump in football rights as NAB member) because of "com- Committee, will direct overall public- fees. Company has ordered approxi- plete disagreement" with Mr. Collins.

Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INc., 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. POINTS AHEAD

rq a: THIS LANE FOR STRAIGHT AHEAD TO BEAR RIGHT TO ALLENTOWN .,_._, READING , EASTON HOME OF BETHLEHEM & WRAW WNOW WAEB

WHERE THE PENNSYLVANIA GROUP OF WILLIAM RUST STATIONS, INC. ANNOUNCES THEIR NEW REPRESENTATIVE: ADVERTISING TIME SALES, INC. WEEK IN BRIEF

FCC approves Transcontinent sale but some members State association presidents meet in Washington and have trouble reconciling vote. Chairman issues concur- official and unofficial discussions are still how to beat ring opinion, joined by Cox, which brings up question of back government regulation. Collins sees radio blooming

changing multiple ownership rules. See .. . in 1964. See . . . TRANSCONTINENT: LAST OF KIND? ... 27 SAME OLD PROBLEM: REGULATION ... 60

Major ball clubs will split $13.5 million in 1964 from Question of whether to consider station performance sale of radio and TV rights, but some broadcasters are in cases involving stations with four -month licenses is finding it difficult to sell. Discussions underway on pack- argued in channel 10 case. Issue stirs Miami

age deals like in football. See .. . channel 7 to seek participation. See .. . PACKAGE PLAN FOR ? ... 32 COMPETITORS ARGUE DECISION ... 67

McCann -Erickson executive rips into servicing of ac- Possibility of New York -Chicago microwave link tieing counts by station reps and orders "sudden death" for TV in CATV's along the way becomes factor in FCC considera- spots when better availabilities are discovered, without tion of Cox applications for relays for cable service. Hard

advance notice to station or rep. See .. . decisions must be made soon, some feel. See . ULTIMATUM: BEST SPOT OR NONE ... 46 BLUEPRINT FOR CATV REGULATION ... 69

Troubles still follow rating firms in dealings with Fed- House and Senate conferees agree on meeting to iron eral Trade Commission. Tug of war on compliance with out differences in Sec. 315 relaxation for 1964 presidential consent order going on at present time between trade campaign. No real problem exists and suspension should

agency and Nielsen. See .. . become law soon. See .. . MATTER OF INTERPRETATION ... 50 AT LAST, ACTION ON 315 ... 78

CBS affiliates working on recommendations to network Commission says KRLA has nothing to transfer since for boost in compensation after hearing report by econo- its license was not renewed. There goes possible solution mist that imbalance exists between CBS's rising fortunes to Pasadena station's problems. New applicants are given

and payments to affiliates. See . . . timetable for applying. See . . . BIGGER CUT FOR AFFILIATES? ... 56 KRLA HAS NOTHING TO SELL ... 30

DEPARTMENTS

AT DEADLINE 9 INTERNATIONAL 90 BROADCASTING BROADCAST ADVERTISING 32 LEAD STORY 27 i.[ SuSMESiw[E,cIY DI iELSYMON AND fUDN) Published every Monday, 53rd issue BUSINESS BRIEFLY 54 THE MEDIA 56 (Yearbook Number) published in MONDAY November by BROADCASTING PUBLICA- CHANGING HANDS 66 MEMO 24 TIONS INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 OPEN MIKE 20 offices. COMMERCIALS IN PRODUCTION 50 PROGRAMING 76 Subscription prices: Annual sub- scription for 52 weekly issues $8.50. DATEBOOK 14 WEEK'S HEADLINERS 10 Annual subscription including Year- book Number $13.50. Add $2.00 per EDITORIAL PAGE 110 WEEK'S PROFILE 109 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 88 pation required. Regular issues 50 cents per copy. Yearbook Number FANFARE 74 $5.00 per copy. Subscription orders and address FATES & FORTUNES 92 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FILM SALES 84 N.W., Washington, D. C., 20036. On changes, please include both old and FINANCIAL REPORTS 90 new addresses plus address label from front cover of magazine. FOR THE RECORD 97

BROADCASTING, February 24, 1964 7 WTIC MEANS. GREATEST COVERAGE TOP IES A D ULT AC CEPTANCE

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8 BROADCASTING, February 24, 1964 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE HENRY HOPES FOR QUICK AM THAW Harris: 'It was time' Tells state presidents freeze should end in May or June "I got so many calls about it I Two -year freeze on AM applications people" and is locally oriented. But thought it was time to do some- hopefully will be lifted by May or June, FCC is not interested at this time in li- thing about it." FCC Chairman E. William Henry said censing CATV's and requiring their to- That was how Representative Friday (Feb. 21) in surprise appearance tal operations to be in public interest, Oren Harris (D -Ark.) explained before ninth annual conference of state he said. Friday (Feb. 21) why he had in- broadcasting association presidents in Local, live programing is "essence" itiated action earlier in week to Washington (see page 60). of licensee's service to public, chair- get HI Res 247 -equal time sus- FCC has had AM freeze in force man said, with "spot" programing not pension resolution for presidential since May 1962, under which all appli- meeting his public interest obligations. and vice presidential races-mov- cations for new stations or major FCC efforts in this area "have nothing ing again (see page 78). changes in existing stations are rejected. to do with censorship," he maintained, Broadcasters and Republican At that time, FCC began major study of and promised that as long as he is chair- congressmen especially had been AM allocations and Chairman Henry man, agency will continue to show con- working privately and publicly on promised Friday that no restrictions cern over lack of local programing. Representative Harris and on based on economics will be placed on H. R. 8316, which would prohibit White House urging that action be future grants. FCC from limiting number of commer- completed on measure which won "We are only trying to make what is cials by rule, is "not a wise bill in any House and Senate approval last left of AM available on the event," he said. If bill, which will be year but stalled on House side best possible basis," he said. debated on House floor this Wednesday (BROADCASTING, Feb. 17). Chairman requested opportunity to (see page 44), becomes law FCC will appear before state presidents in con- continue to consider commercial time ference sponsored by NAB and an- on case -by -case basis, the chairman con- dissemination of returns" in March 10 swered questions for over one hour. He tinued. primary to be in "violation at least of made these additional points: Daytime -only radio stations will be ethical standards . implicit in his FCC will hold special meeting granted standardized operating hours functions." ABC News had protested March 13 to consider its coming primer year around in near future. "I hope we CBS plan to pay election officials to provide with on fairness doctrine (BROADCASTING, will have it [new rule on daytime oper- network polling results Feb. 17). Document will attempt to an- ations] before Congress goes home this night of primary (see page 82). swer broadcasters' questions on how time," he said. Governor King said he based his they can comply with "fairness" re- Chairman promised to present to statement on attorney general's ruling quirement. full FCC request by state presidents that he requested after receiving complaints Regulation of community antenna key FCC officials serve actual working on plans to employ "town clerks, mod- erators and systems is "here to stay" and will get "internship" at broadcast stations to other election officials." broader in future. FCC will protect help them better understand problems Ruling, he said, was that moderators at local TV station "who gets to all the of station manager. polling places "are charged by law with publicly announcing the returns after tabulating the votes," and thus he -"less than 25 % according to com- 3 -1 stock "- was requesting attorney general's office split pany spokesman. "to prosecute any deviation from the FCC approval last week of Time -Life planned by Time Inc. provisions of this statute." He said only Broadcast's purchase of KERO -TV (ch. "guideline of conduct" was "equal and Directors of Time Inc., parent of 23) Bakersfield, Calif., for $1,565,000 fair treatment to all of the news media." Time -Life Broadcast, have announced (see page 27) brought group's TV sta- plan to split company's stock three -for- CBS spokesmen said governor's state- tion total to six. ment fits into network's understanding, one. Stockholders will vote on proposal Parent firm's annual report released and that no election official would he at April 16 annual meeting. Friday showed 1963 net income highest expected to violate law. Returns, they Board declared quarterly dividend of in company's history, up 39% over said, will be given CBS only re- 90 cents on shares at their present 1962. Report said "Time -Life Broad- after value, which compares to 75 -cent divi- sults are announced publicly at polling cast's properties continued to expand places. dend for I963's first quarter. Dividend their audiences and revenues." will go to stockholders of record Feb. 12 months ended Dec. 31, 1963: Reynolds to face 28 on March 10. Board also announced plan for com- 1963 1962 smoking problems Earned per share. $6.55 $4.76 pany listing on New York Stock Ex- Net revenues 356,999,000 326,039,000 R. J. Reynolds Tobacco Net income 14,204.000 10,190,000 Co., in an- change late in April. *Based on 2,169,000 shares outstanding at end nual report to stockholders, said all Company has announced purchase of of 1963. compared to 2,143,000 at end of 1962. segments of tobacco industry face prob- interest in British Telemeter Home N. H. governor against lems as result of U. S. surgeon general's Viewing. BTHV is conducting pay TV favoritism in report on smoking and health. Chair- experiments using Paramount wired sys- primary man Bowman Gray and President A. H. tem in South London and community New Hampshire Governor John King Galloway told stockholders Reynolds in north of England. Time's interest in said Friday (Feb. 21) that he consid- would "face the problems realistically subscription TV company, which is ered election officials "who favored one in a continuing effort to do what is capitalized at $280 million, is minority news gathering agency over another in best for the users of its products, for

more AT DEADLINE page 10

BROADCASTING, February 24, 1964 9 posais will represent industry effort to WEEK'S HEADLINERS specifically cut down on billboards and credits in TV programs. business affairs committee. NL&B also He reaffirmed that NAB amended announced that Harold Kaufman, VP- code on integrated commercials (BROAn- director of TV -radio production, be- CASTING, Feb. 3) after lengthy research, comes VP- director of broadcast design and not as result of Procter & Garn- and production in charge of creative de- ble's pronouncement it would ask for partment's newly formed broadcast de- makegoods if P&G commercials were sign and production unit. Mr. Kaufman placed near piggybacks. Mr. Helffrich will be assisted by Fred Charrow, for- said, though he was aware of charges merly with Jack Tinker & Partners, In- being made, "there was no collusion terpublic division, who becomes VP- between NAB and P &G." associate director of broadcast design and production at NL &B. -based CATV firm Mr. Charrow Mr. Kaufman gets new name, boss Needham, Louis & Brorby, Chicago, Peter E. Group of 14 community antenna tel- Friday announced election of four new Schruth, for- evision systems controlled by Charles to agency's board of direc- merly president, members A. Sammons of Dallas has taken on Berrien, formerly senior Curtis - Interna- tors: Curtis new name and new chief executive. creative director of Lennen & tional, division VP and National Trans-Video Inc., Dallas, now who rejoins NL&B today of Curtis Pub- Newell, is corporate title for firm holding CATV in post of executive VP lishing Co., Phil- (Monday) new systems with 35,000 subscribers in seven Paul E. adelphia, named in charge of creative services; states and Canada. Byron D. Jarvis, VP and general Belknap, senior VP; Paul J. Schlesing- engineer and former mobile home com- er, VP, and John A. Willoughby, VP- executive at pany executive, becomes president. Na- managing director of NL&B of Canada Westinghouse tional Trans -Video, Delaware corpora- Ltd. Messrs. Berrien, Belknap and Broadcasting Mr. Schruth tion, has merged several of its CATV in Schlesinger also are named to NL&B's (Group W) holdings into firm but remains essen- since 1945, executive committee. Mr. Schlesinger New York. With Curtis tially same operation under Mr. Sam- has been appointed VP in charge of Mr. Schruth also served as publisher of mons' ownership. marketing services and research, media - Holiday magazine and advertising di- programing and merchandising depart- rector of The Saturday Evening Post. Sarnoff gets honorary degree ments will report to him. Mr. Belknap Earlier Mr. Schruth served as special becomes chairman of newly formed agent of FBI in several bureau offices. Brigadier General David Sarnoff, RCA board chairman, was to be awarded honorary Doctor of Humani- For other personnel changes of the week see FATES & FORTUNES ties degree by Rollins College, Winter Park, Fla., this past weekend. its stockholders and its employes." plus advertising agencies -are looking General Sarnoff, in speech at Rollins, Company said it will continue to sup- toward October 1964, date after which urged that universal education in sci- port research to help determine answers many name drugs will not only have to ence be made part of curriculum in American to health threat involved in smoking. prove they're safe, but that they do schools. what their advertising claims. Earlier this month, Reynolds announced C &W pioneer dies record 1963 sales (up 2.8% over 1962) and earnings (up 6.5% to $3.13 per Proposals on clutter Fred H. Walsh, 79-year -old former share) . chairman of Cunningham & Walsh Inc., expected in spring New York, died last week in that city's Regimen case draws eye NAB Code Authority can be expected St. Vincent's hospital. In recent years of Senate subcommittee to advance its new code amendment he had not been active in the agency. proposals to reduce TV clutter early Mr. Walsh was a founder of Newell- Regimen case in which Kastor, Hil- this spring. Emmett Co. agency in 1919 and served ton, Chesley, Clifford & Atherton, New Stockton Helffrich, manager of au- as treasurer. Firm became C&W in York ad agency, has pleaded not guilty thority's New York office, in presenting 1950, with Mr. Walsh as president and to criminal fraud charge involving tentative timetable, also told college ma- treasurer. He became chairman in former client, Drug Research Corp. jors conference (see page 79) that pro- 1954. (BROADCASTING, Feb. 3), has caught eye of Senate government subcommit- tee concerned that federal offices may Three consecutive `Today' specials slated not coordinate well and fast enough to protect public. NBC -TV, which last year telecast film, and Allen's Alley favorites on Thinking is that between them Fed- some half -dozen two -hour specials in camera. eral Trade Commission, Food & Drug Today show (7 -9 a.m.), plans three March 20 special saluting song- Administration, Post Office's mail fraud such shows March 18, 19 and 20. writers Sammy Cahn and Jimmy van section and Justice Department should Move follows trend toward specials Heusen is already on tape, and have moved quicker. Case goes back as additional appeal to advertisers. March 19 program is to be worked to 1957. Subcommittee aim is better Salute to Noel Coward last year had out. inter-agency coordination, but probe - Pontiac as sponsor. Procedure also permits Today headed by Senator Hubert H. Hum- Taping session is set for today show to travel-it'll be in Tucson, phrey (D- Minn.) -will touch on Regi- (Feb. 24) for March 18 show salut- Ariz., for six days, starting March men as symptom of problem. ing Fred Allen with Jack Benny on 23. Drug industry and its regulators- 10 BROADCASTING, February 24, 1964 Television is the only efficient way to reach the 19-county North Florida/ South Georgia regional market, and WJXZ Jacksonville is the only to blanket the total area

WJXT JACKSONVILLE FLORIDA Represented by TvAR POST -NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY

BROADCASTING, February 24, 1964 11 IIOW TO IDENTIFY A NET WO RK It's possible to identify one television network even while traveling around the world. Just look for the NBC News camera teams. In the recent past, they've cruised the length of the Nile, visited the landmarks of Greece, II 111111 _I tracked across Europe on the Orient Express, I gone under the Berlin wall, and explored the ÚIIIiWuI!;uill inside of the Kremlin. This last venture was unusual even for our enterprising voyagers. Russian television it- self had never been permitted inside the Soviet sanctum. To see NBC color cameras trundling through the Spasski Gate to begin filming the television special, "The Kremlin," was an eye- opener for Muscovites. The final product, of course, was an eye - opener for everyone. The stunningly beauti- ful, 60-minute "The Kremlin" was recognized instantly as a television classic. Typical of its critical reception were such comments as: "A landmark in the medium's capability for enrichment..." (New York Times). "A superb program... perhaps the best film color ever seen...a kind of living history." (Washington Post). "A sublime and stupendous work of television art..." (United Press International). "An outstanding tele- vision feat." ( Traveler). Which demonstrates that, although it's pos- sible to identify NBC while trav- eling around the world, it can be even more exciting to do it right from your own living room. W.1ollllum :

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"THE KREMLIN" Originally broadcast May 21, 1963, 9:30 -10:30 pm / Rebroadcast June 4, 1963, 7:30 -8:30 pm, and Jan. 26, 1964, 10 -11 pm DATEBOOK

A calendar of important meetings and meeting honoring best -produced TV events in the field of communications. shows and theatrical motion pictures. Indicates first or revised listing. 7:30 p.m., Beverly Hilton, Beverly Hills, Calif. Feb. 24- Discussion at 8 p.m. by FCC March 1- 3- Annual convention of the Commissioner Kenneth A. Cox, W. Continental Advertising Agency Net- Pierson of Pierson, Ball & Theodore work, Continental hotel, Los Angeles. Dowd, Washington communications P. Sulli- law firm, and Professor John April 19 -25-Television Newsfilm van of George Washington University Workshop, Center for Continuing Edu- Law School. Topic will be "The Fair- cation, University of Oklahoma, Nor- ness Doctrine: Is it Constitutional? Is it man. Sound Policy ?" Moderator is Professor Monroe H. Freedman of George Wash- March 2- 4-National conference on the ington University Law School. National Improvement of Teaching by Television Lawyers Club, Washington. and Radio. Co- sponsored by the Na- tional Association of Educational Feb. 25- International Broadcasting Broadcasters and the University of Mis- Awards banquet. Presentation of tro- souri, the conference will stress quality phies for best commercials on radio and of instruction through programs on the television in any part of the world for roles of teachers, administrators, and 1963. 8 p.m., Hollywood Palladium. producers-directors; and also programs Feb. 26 -29 -Seventeenth annual con- on the application of research, the use ference of Western Radio and Televi- of graphics and devices, and the inter- sion Association. Speakers include FCC institutional exchange of broadcast ma- Commissioner Robert T. Bartley; Rich- terials. Memorial Student Union, Uni- ard Pack, vice president in charge of versity of Missouri, Columbia. programing for Group W (Westinghouse March 3 -Tenth annual meeting and Broadcasting Co.); Mrs. A. Scott Bullitt, dinner of New York State Broadcasters board chairman of KING Broadcasting Association, Ten Eyck hotel, Albany. Co., Seattle; Jules Dundes, vice president of CBS Radio and general manager of March 4-International Radio and Tele- KCBS -AM -FM San Francisco and presi- vision Society 24th anniversary banquet. dent of San Francisco Radio Broad- 1964 Gold Medal award will be pre- casters; Harold See, general manager of sented to Leonard Goldenson, American KRON -TV San Francisco, and John F. Broadcasting -Paramount Theaters presi- White, president of National Educa- dent. Waldorf Astoria, New York. tional Television & Radio Center. Jack Tar hotel, San Francisco. March 6- Seminar on TV commer- cials by Weightman Inc., Feb. 27- Annual stockholders meeting advertising agency. FCC Commissioner of MGM, Hotel Astor, New York, Robert E. Lee will speak. Sheraton hotel, Philadelphia. Feb. 27- 28-Annual meeting of South- west council of American Association March 6- Adcraft Club meet- of Advertising Agencies, Menger hotel, ing. LeRoy Collins, NAB president, to San Antonio, Tex. speak. Feb. 28- Annual ball for Advertising March 7 -8-Second annual Radio Op- Women of New York Foundation, to erations Seminar of Oklahoma Broad- be sponsored by Spanish Pavillion of casters Association. Speakers include 1964 -65 New York World's Fair. Wal- FCC Commissioner Kenneth A. Cox on dorf Astoria hotel, . "The Year 1963 in Review "; Douglas A. Anello, general counsel of National Broadcasters Associa- Feb. 28 -UPI Association of Broadcasters, on "Sec- tion of Massachusetts annual Tom tion 315, An Election Year Review," Phillips awards dinner, 5:30 p.m., and Miles David of Radio Advertising motel, 1,EsH-Ï? Charter House Cambridge, Mass. Bureau on broadcast ratings. Univer- Feb. 29 -March 1- Newsfilm Standards sity of Oklahoma Center for Continu- ing Education, Norman, Okla. FLORIDA'S Conference of Radio- Television News Directors Association. RTNDA board CHANNEL 2 of directors will meet Friday, Feb. 28. March 9- National Electronics Mar- Time & Life Building auditorium, New keting Symposium of Electronic Indus- York City. tries Association. Keynote speaker will be Dr. Thomas A. Staudt, chairman of REPRESENTED BY THE KATZ AGENCY, INC. Michigan State University's Department MARCH of Marketing and Transportation Ad- ministration, on "Marketing Require- =ORLANDO DAYTONA CAPE KENNEDY March 1- Producers Guild of America ments in a Rapidly Changing Tech -

14 BROADCASTING, February 24, 1964 Don't just sit there. Do something! The ABC Owned Television Stations do! We provoke. We ,challenge. We arouse the people of the five great cities we serve. On the next two pages you'll read how one of the ABC Owned Television Stations urged the viewing public in its city to do something for the common good. Water is the lifeline of the people of Southern California. Yet How KABC -TV every day, one -half billion gallons of water are squandered. The once ample Los Angeles River has dwindled to an in- adequate trickle. Yet year after year responsible Los Angeles helped Los Angeles officials and residents show an almost reckless disregard for 200 billion gallons of precious water that could have second- ary uses. discover two hundred On June 10, 1963, Station KABC -TV started an editorial campaign to present the facts about this waste of water and the danger of a water shortage resulting from it. The urgent billion gallons subject was aired twenty -one times. No other communications medium in Los Angeles took so strong an editorial position. One of the most astonishing facts revealed by KABC -TV of precious water was that Los Angeles used its water only once while other major cities use water four and even more times. The edi- of conservation programs took shape. Extensive research was torials pointed out that, even with minimum treatment, set in motion with the enthusiastic assistance of the U.S. one -half of the wasted water could be reclaimed. Adequate Public Health Service. A pilot plant will soon blaze the way research might provide for the re -use of as much as 90 per for an extensive water -saving program. cent of 's water supply. Station KABC -TV is proud of the part it has played in helping to conserve one of the most important KABC -TV editorials get action KABC -TV resources the Los Angeles community posses- LOS ANGELES Public reaction to KABC -TV's exposure of this shocking ses. It is just one example of how the ABC waste was immediate. Wrote Senator Thomas Owned Television Stations participate in help- H. Kuchel: ing to solve the problems of the people with "Your station is to be commended for bringing to the whom they live and serve. attention of its extensive audience the urgent need for vigorous action to conserve these precious resources." KABC -TV LOS ANGELES WABC -TV NEW YORK, As a direct result of the KABC -TV editorials, a whole series WBKB CHICAGO, WXYZ -TV DETROIT, KGO -TV SAN FRANCISCO

In this continuing series, you will read how the ABC Owned Television Stations, after care ful examination of the issues. express their views in the best interests of the communities they serve. nological Industry." Statler Hilton hotel, March 23- Awards dinner of the Al- Washington, D. C. fred I. duPont Awards Foundation, Mayflower hotel, Washington, D. C. March 9- Sixteenth annual Writers Awards dinner of Writers Guild of 'March 23- 26-International conven- America, West, combining screen and tion of Institute of Electrical and Elec- television -radio awards. Christopher tronics Engineers, New York Hilton Sure Knopf, president of TV-radio branch, and New York Coliseum. More than and Allen Rivkin, president of screen 1,000 exhibitors expected to display branch, are co- chairmen. Beverly Hilton about $20 million worth of electrical we Broke hotel, Beverly Hills, Calif. and electronic equipment. Some 75,000 visitors from 40 countries anticipated. March 9 -Sixth annual broadcasting *March 30- Deadline for reply com- A Few day of the University of Florida and of Broadcasters. ments on FCC rulemaking to authorize Florida Association mobile Among participants are Dan Rather, use of unattended, automatic stations. Records! CBS News; Frederick W. Ford, FCC relay commissioner; Thomas H. Wall, part- APRIL ner in Dow, Lohnes & Albertson, Wash- ington; Robert L. Heald, partner in April 1- Nebraska Broadcasters Asso- Journalism Spearman & Roberson, Washington; ciation- Nebraska University Paul Taff, National Educational Tele- School copywriter's clinic, Nebraska vision, New York; Jim Hulbert, NAB; Center for Continuing Education, Lin- Mark Olds, WINS New York; William coln. McDaniel, NBC Radio, and Peter April 2-Twenty -fifth annual White Hackes, NBC News. Student Service House News Photographers Association Center, University of Florida, Gaines- photo contest dinner, Washington. All ville. photos, black and white, must have been made by WHNPA members be- March 11- Annual meeting of 12- 1, 1963, and Dec. 31, 1963. of American Associa- tween Jan. Southeast Council must have been made or appeared tion of Advertising Agencies, Riviera Color for first time between same dates. Each motel, Atlanta. member may submit up to, and includ- Contest dead- ' March 11 -13- Meeting of executive ing, 15 prints for judging. board of Inter -American Association of line was Jan. 31, 1964. Broadcasters, Columbus, Ohio. "April 3 -New deadline for reply com- ments allocations tables pro- March 16 Public relations orien- on UHF -18- Association tation seminar by the marketing divi- posed by FCC and National sion of American Management Associa- of Educational Broadcasters. It happened three years ago, tion, LaSalle hotel, Chicago. ' April 3 -New deadline for reply com- when KABC RADIO switched ments on FCC rulemaking to authorize March 16-New deadline for com- six UHF channels for airborne ETV in to govern to a fresh and stimulating all - ments on FCC rulemakings six Midwestern states. conversation format. The rec- grants in microwave services to systems supplying community antenna operators April 5 -8-Annual convention of the ords of course were musical with facilities. Former deadline was them National Association of Broadcasters, recordings (who needs Feb. 24. Conrad Hilton hotel, Chicago. when you have a staff of live and gifted conversationalists ?). March 18- Meeting of Los Angeles April 5 -8 -West Coast meeting of As- result was highly pleasing chapter of Broadcast Pioneers. Carl sociation of National Advertisers, Del The Haverlin, retired president of Broadcast Monte Lodge, Pebble Beach, Calif. to our advertisers (and to us) Music Inc., will speak. Hollywood because we now deliver just Roosevelt hotel. 'April 6-Deadline for reply comments about the most important group on FCC rulemaking to govern grants in March 20- Deadline for comments on microwave services to systems supplying in all Los ' of listener -customers FCC rulemaking to authorize use of un- community antenna operators with Angeles (the ones who spend attended, automatic mobile relay sta- facilities. more because they have more tions. 6 Thirty -first annual National to spend). Call the Katz Agency April -9- March 21- Twenty-fifth annual nation- Premium Buyers Exposition, under aus- for full details. al convention of the Intercollegiate pices of National Premium Sales Exe- Broadcasting System. Host station is cutives, the Premium Advertising Asso- WKCR -PM (educational) New York. ciation of America and Trading Stamp Speakers include James Hagerty, vice Institute of America. More than 600 KABC president in charge of corporate rela- exhibitors are expected to participate. tions for American Broadcasting-Para- McCormick Place, Chicago. RADIO 79 mount Theaters Inc., and Robert E. The Conversation Station Lee, FCC commissioner. For additional April 13-Newsmaker luncheon of In- information contact Bob Freedman, In- ternational Radio & Television Society. of Los Angeles tercollegiate Broadcasting System, Beth- Robert Moses, president of New York AN ABC OWNED RADIO STATION lehem, Pa. Ferris Booth Hall, Columbia World's Fair 1964 -1965 Corp., is speak- University, New York. er. Waldorf Astoria, New York.

18 (DATEBOOK) BROADCASTING, February 24, 1964 What every representative knows

Ever since the beginning, most of us have admitted to each other "The ideal television list would be about ten or fifteen stations." As time passed, each of us in his own way discovered this to be true.

Why?

Because stations are not like peas in a pod. Each has its own distinctive character, policies, and features. Each has its own market and its own competition. Each has something good to sell.

But how many policies, features and markets can a representative and his staff really get to know? How many stations can he visit frequently enough? How many can he really sell? Ten, fifteen, twenty -five, forty -five or more? (Can you imagine really selling forty -five stations to a busy timebuyer ?)

So despite the size of their lists, most representatives privately admit that a station is best sold and serviced on a list of only ten to fifteen stations.

This is why so many of our best operators and group owners have recently set up their own representation. They did so to get the thought, effort, interest and attention they know they deserved.

Our stations enjoy this kind of concentrated attention. As a strict policy we will never represent more than fifteen TV stations. Only in that way can we deliver those same fine qualities of representation to every one of our stations.

Is your station another on a long list? Do you feel your representative is giving you enough time, enough attention? Are you feeling a little lost in the crowd?

If so, let us show you the many advantages of our kind of concentration.

RAy +t Paul H. Raymer Company, Inc. ~ Station Representatives Since 1932 er vt$ A. O New York Chicago EST. 1932 Detroit Atlanta *P Dallas TELEVISION San Francisco Hollywood OPEN MIKE° CALLING Unwarranted action? rebel flag atop the W in WPXE in our letterheads and promotion, is very un- ALL REPS! EDITOR: Re: revocation of WPFA and happy. In fact he thinks y'all are WMOZ station licenses by FCC (BROAD- `pixilated'.- George Gothberg, presi- CAR 54 is racing ahead as a top at- CASTING, Feb. 10). While I agree that dent, George Gothberg Radio Inc., traction for audiences and adver- forgery or falsification of the station WPxE, Starke, Fla. tisers. Already ABC SPOT SALES program logs is indeed a serious offense, has bought CAR 54 for WABC -TV I feel such action by the FCC was not The generous broadcasters New York, KABC -TV Los Angeles, warranted in this case, as it appears WXYZ -TV Detroit, WBKB Chicago / that the FCC itself was partly responsi- EDrroR: May I call to your attention HARRINGTON, RIGHTER & PARSONS ble for the violation. the wonderful world of public service for WBEN -TV Buffalo, WMAL -TV The delays in approval of renewals broadcasting that is so often forgotten Washington, D.C., WJAC -TV Johns- of said licenses in 1955 and 1958 for in the welter of news concerning com- town / H -R TELEVISION for WTEV "overcommercialization "-an area in mercial broadcasting? Providence / THE KATZ AGENCY which the FCC has no statutory au- The National Tuberculosis Associa- for KMJ -TV Fresno, KOMO -TV thority to act -would constitute a threat tion conducts its yearly Seal Seattle, KATU Portland, Oregon / to Estes's business because of his suc- campaign during the Christmas holi- EDWARD PETRY for KSTP -TV Minne- cess, or oversuccess. I believe the mental days. With the cooperation of the ma- apolis and WSB -TV Atlanta, Georgia. stress caused by these delays would jor television and radio networks as tempt a person to forge the logs in well as local stations throughout the order to avoid such stress... . country, literally millions of dollars The FCC action in this case is but worth of air time is yearly offered the another indication that it is high time association in its fight against tubercu- that somebody took the politics out of losis and other respiratory diseases. the commission and established an ef- This past holiday season the networks fective agency for the proper regula- not only graciously and generously as- tion of the broadcasting industry. - sisted the Christmas Seal campaign, but John H. Burgess, business manager, with great understanding made up with WKMK Blountstown, Fla. extra time for the hiatus in all broad- casting caused by the tragic death of A real paisano President Kennedy. those of us involved in the field CALL CAR 54 /NBCRFILMS.- For EDITOR: If the number of people who of public health and welfare, the assist- have written or called me about the ance granted by the networks can never WEEK'S PROFILE (BROADCASTING, Jan. be overestimated. I might add that 20) is any indication, I would certainly assistance is offered with a courtesy and say that BROADCASTING should be the understanding that elevates the need number one publication in the industry. and makes us involved, feel that we Here's the Answer I have had wonderfully complimentary come, not as supplicants, but as a seg- letters from all over the country. ment of society that is understood and To Libel Suits: ... I don't think I have ever had an respected by the broadcasting fraternity. interview or an article about me that I might include in this fraternity was more accurately written or that BROADCASTING magazine that so graci- One slip of the lip, however ac- pleased me more. -Gail Patrick Jack- ously offered us a free page of advertis- bring court son, Paisano Productions, Hollywood. ing as well as other magazines in the cidental, can about industry. Milton Robertson, director, action-with you as the de- Civic pride radio -TV -film, National Tuberculosis can Association, New York. fendant in a libel suit. It EDITOR: It's a minor matter, but each be costly enough to be disas- time we in Houston read that an NBC The selfish broadcasters trous. Now you can hold your special (BROADCASTING, Feb. 3) has been purchased for Humble Oil & Re- EDITOR: Commercial broadcasters often loss on any claim to an agreed fining Co. by McCann -Erickson, New use the word "unrealistic" to describe amount you carry yourself, York, we wonder what all those months action they should take when their of labor were for. The entire series of monetary interests are in conflict with and let Employers Reinsur- 26 hours was bought for Humble the public interest. ance handle the excess. This by McCann -Erickson, Houston. Paul E. L. Jahncke Jr., NBC vice presi- dent was reported (BROADCASTING, Feb. pro- Haynie, account director, McCann - specially designed policy Erickson, Houston. 10) to have said that it would be "un- vides economical protection realistic to put restrictions on the broad- slan- 'Pixilated' call letters cast advertising of tobacco companies against losses due to libel, so long as their ads can be carried . . . der, invasion of privacy, piracy, EDITOR: In your Feb. 3 issue you have in the pages of magazines." de- listed us as KPXE. That is another popular fallacy: that violation of copyright. For Feb. 10 you tried again. We're listed broadcasters have no more responsibil- tails and rates, contact: as WPEX. ity to the public than do publishers, not The FCC addresses most of our mail licensed to operate "in the public in- EMPLOYERS REINSURANCE to WPRI. terest." CORPORATION Let's set it straight! We're WPXE Self- regulation continues to be some- 10th., KANSAS CITY, MO. 21 West `The Dixie Pixie' in Starke, Fla. thing of which most commercial broad- NEW YORK. 11 John SAN FRANCISCO. 220 M N. E , CHICAGO. 175W1 Jackson ATLANTA. 34 Peachtree. Our little 'Pixie,' who sits waving the casters are demonstrably incapable. So

20 BROADCASTING, February 24, 1964 CENTRALIZED

COORDINATION

American Telephone 8 Telegraph Company

OPERATION RESEARCH

& SERVICE & DEVELOPMENT

Local Operating Companies Bell Telephone Laboratories

This is the Bell System. One unified, nationwide organization with one purpose: to bring you the finest possible communications services of all kinds at the fairest possible prices.

BELL TELEPHONE SYSTEM SERVING YOU far, we have heard of one (independ- BROADCASTING PUBLICATIONS INC. ent) TV station that will refuse ciga- PRESIDENT SOL TAISHOFF IF YOUR IS NOT VICE PRESIDENT MAURY LONG STATION rette advertising. And one national ma- VICE PRESIDENT EDWIN H. JAMIN VICE PRESIDENT warrnaD E. LEVI ON AUTOMATION DO gazine. The networks and their affil- SECRETARY LAWRENCE B. TAISHOr, iates continue to maintain the status TREASURER B. T. TAsanorr NOT LOOK AT THIS AD CoI TROLLBt IRVING C. MILLER quo, call action in the public interest ASST. TREASURER JOANNE T. COWAN Does your station run on 350 or 804 per "unrealistic," ... Elizabeth Livingston, hour? (That is for Production, Announcing, executive committee member, National BROADCASTING Extras.) Royal Artists Program Service has Association for Better Radio and Tele- TNC SOSINESSWCCNLV or TELEVISION AND RADIO 27 types of programs. vision, Los Angeles. Executive and publication headquarters: Stereo if wanted, at no extra cost BROADCASTING- TELECASTING Bldg., 1735 DeSales Top of D.J.-Announcers to host and Street, N.W., Washington, D. C. ZIP code staff 20036. Telephone: 202 Metropolitan 8 -1022. MC programs. Plus read your spots on pro- Yearbook available EDITOR AND PUBISHER grams (Max. spots per hour, 15.) Sol Taishoff EDITOR: I will appreciate having an choke of Six Week Plans Your order entered for the 1964 BROADCAST- Editorial Plan I 49 total hours per week ING YEARBOOK. . . . As I have signified Plan 2 56 total hours per week VICE PRESIDENT AND EXECUTIVE EDITOR in prior years, this directory is extreme- Edwin H. James Plan 3 104 total hours per week ly valuable in carrying on public rela- Eorroswu. DIRECTOR (New York) Plan 4 112 total hours per week tions activities for Senator Kuchel and Rufus Crater Plan 5 160 total hours per week MANAGING EDITOR also is of major help in handling miscel- Art King Plan 6 168 total hours per week laneous problems brought to the sena- SENIOR EorrORS. Bruce Robertson (Holly- Try us for 13 WEEKS AT OUR NEW LOW tor's attention by his constituents. We wood), Frederick M. Fitzgerald, Earl B. PRICES Abrams, Lawrence Christopher (Chicago), make constant use of it as a reference Dawson Nail, Len Zeidenberg, David with out D.J. Berlyn Your cost is: 350 per hour source. -Warren B. Francis, executive (New York), Rocco Famighetti (New York). 800 per hour with top D.J. ASSOCIATE EDrroRs: Sid Booth, Sherm Brodey, secretary to Senator Thomas H. Kuchel George Darlington; STAFF WRrrEas: Gary Prices on our Week Plan for 13 Weeks (R- Washington. Campbell, Barry Crickmer, Jim deBetten- Calif.), court, Larry Michie; EDITORIAL ASSISTANTS: With out D.J. With top D.J. Sonya Lee Brockstein, Tanli Oman; SECRE- EDITOR: I Want to congratulate you and TARY TO THE PUBLISHER: Gladys Hall. Plan 1 $222.95 $ 509.60 your staff on the publication of another Plan 2 254.80 582.40 Business top rate YEARBOOK. Plan 3 473.20 1081.60 I also want to especially thank you VICE PRESIDENT AND GENERAL MANAGER Plan 4 509.60 1164.80 Maury Long for including this year, for the first Plan 5 728.00 1674.00 VICE PRESIDENT AND SALES MANAGER time, a listing of FM stations by fre- Winfield R. Levi (New York) Plan 6 764.40 1747.20 quencies. This is a most welcome fea- ASSISTANT PUBLISHER List of Programs and Order No. ture to the best YEARBOOK yet. -Wil- Lawrence B. Taishoff ORDER NO. PROGRAM NAME liam O. Barry, president, WFMB(FM) SOUTHERN SALES MANAGER: Ed Sellers; PRO- over-lox MANAGER: George L. Dant; TRArnc RA-7-1 Top Tunes Of The Day Nashville. MANAGER: Harry Stevens; ADvsarisUrc ASSIST- RA-RB -2 R & B Music ANTS: Robert Sandor, Richard LePere, Carol (Copies of the 1964 BROADCASTING YEARBOOK Ann Cunningham, Claudette Artini; SECaE- RA -CW-3 C & W Music are available, as long as the supply lasts. TARY TO THE GENERAL MANAGER: Doris Kelly. RA-ST-4 Show Tunes at $5 each.) but Goodies -teen COMPTROLLER: Irving C. Miller; ASSISTANT RA -0G-5 Oldies AuDIToR: Eunice Weston. RA-M-6 Jazz Righting the record RA-LL -7 Laugh Line Publications and Circulation RA -FM -8 Folkmusic * EDITOR: WE ARE MUCH IMPRESSED WITH RA -AM -9 Adult Music DIRECTOR OF PUBLICATIONS SCOPE OF STORY ON RESURGENT INTER- P. Cosgrove RA -SL-lo Spotlight Music* John RA-IN -16 International Music EST IN RADIO LISTENING ( "New Rum- Joan Chang, William Criger, Christer RA-OG -17 Oldies but Goodies -adult in Radio Ratings," BROADCASTING, Jonsson, David Lambert, Edith Liu, Natalie bles D. Lucenko, German Rojas. RA -PC -18 Pops Concerts Favorites Feb. 10). IT WAS GOOD REPORTING EX- RA -MA -19 Marches CEPT FOR TWO ERRORS. . . YOU STATED Bureaus RA -WD -20 Waltzes WE BEGAN RADIO LISTENING MEASURE- RA -LR-21 Latin Rhythms New York: 444 Madison Avenue, ZIP code RA -SA-22 Sing Along* MENT IN SEPTEMBER 1963. THE YEAR 10022. Telephone: 212 Plaza 5 -8354. RA -FI -23 Music Of Faith & Inspiration SHOULD BE EDrroixsi, Dnsecron: Rufus Crater; SENIOR 1962. EDrroas: David Berlyn, Rocco Famighetti; RA -CA -24 Candlelight & Wine. WHERE YOU SAY OUR INTERVIEWERS STAFF Warrens: Jerry Beige', John Gardiner, Paradise RA -CP -25 Hawaiian ATTEMPT TO DETERMINE EVERYTHING Charles E. Karp, Ellen R. McCormick. RA -HP -26 Cocktail Piano * AssISTANT: Francis Bonovitch. THAT EACH MEMBER OF FAMILY HAS RA -ST-27 Songs At Twilight VICE PRFSDEtT AND SALES MANAGER: Winfield HEARD, SEEN OR READ IN PAST 24 HOURS. R. Levi; INSTITUTIONAL SALES MANAGER: OPTIONS Eleanor R. Manning; ADVERTISING REFRESENTA- WE INTERVIEW ONLY ONE MEMBER OF TTvE: Robert T. Fennimore: ADVERTISING RH -12A Record Hop With D.J. (4 hours) RA- EACH HOUSEHOLD ONLY FOR WHAT THAT ASSISTANT: Beryl W. Stern. RA- RH -12B Record Hop Without D.J. (4 hours) Chicago: 360 North Michigan Avenue, ZIP RA -DJ -13 Special D.J. (reads your spots only) MEMBER DID YESTERDAY. WE NEVER RE- code 60601. Telephone: 312 Central 6 -4115. RA-IV -14 Interviews With Top Recording LY ON HEARSAY EVIDENCE AT ANY TIME. SENIOR EDITOR: Lawrence Christopher; Mm- Artists -15 mins. WEST SALES MANAGER: Warren W. Middleton; -Albert E. Sindlinger, Sindlinger & AssisTANT: Rose Adragna. RA -IV-15 Interviews With Top Recording Co., Norwood, Pa. 1680 mins. Hollywood: North Vine Street, ZIP Artists -30 code 90028. Telephone: 213 Hollywood 3 -3148. SENIOR EDITOR: WESTERN IS THE PARTY THAT SETS Bruce Robertson; THE STATION Maria ... not Barbara SALES MANAGER: Bill Merritt; ASSISTANT: Gail UP ITS OWN MUSIC FORMAT, AND Learman. TIME PER PROGRAM EDITOR: Under WEEK IN BRIEF Toronto: n Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CoRRFsrormawr: SEND IN YOUR ORDER TODAY! RICHT NOW! (BROADCASTING, Feb. 10), the capsule James Montagnes. YOUR STATION WILL HAVE ROYAL ARTISTS of a story states "FCC stays California PRE -RECORDED PROGRAMS WITHIN A WEEK. SEE THE NEW SALES YOU WILL CET. CATV grant on request of Channel 12 BROADCAST/NO Magazine was founded in 1931 by Broadcasting Publications Inc., using the TV permittee in Santa Barbara." Chan- title, BROADCASTING -The News Magazine of nel 12 is at Santa Maria, and the CATV the Fifth Estate. Broadcast Advertising* ROYAL ARTISTS SERVICEN was acquired in 1932, Broadcast Reporter in system, as the story says, is at Lompoc, 1933 and Telecast* in 1953. BROADCASTING - 353 Puyallup, Washington 50 miles west of Santa Barbara city. TELEcASTINC was introduced in 1946. *Reg. U. S. Patent Office The area Cable TV of Santa Barbara Copyright 1964 : Broadcasting Publications Inc.

22 (OPEN MIKE) BROADCASTING, February 24, 1964 REGORV- E

RICIHATO) BA5EHAR.T o Imo E i n JOI I 1 Ijj TS TO l í T' S

Here's `t a epic of'har. bitte Down Easters embattled on sea and land ...the drama of a whaling captain who risks lives in his fanatic life -long search for a behemoth of the Deep.

Running time: 116 MINUTES. ,

WRITE, WIRE OR PHONE ''UNITED ARTISTS ASSOCIATED of UNIFEE ARTISTS TELEVISION, INC 555 Madison Avenue, New York 22, N.Y. Area Code 212 688 -4700 MONDAYMEMO from WILLIAM R. BERGMANN, Farmers Insurance Group, Los Angeles Larger part of budget to reach selective audience

At Farmers Insurance Group, we Our first major advertising was something which is not possible with have found that the most effective ad- limited to metropolitan newspapers, to newspapers or magazines. We know that vertising for us lies in a divided sched- meet local situations, and to the regional our best prospects are adult males over ule of broadcast media and national editions of national magazines, not only 25 years of age. Our use of Frank magazines, with a heavy emphasis on for the impact on the consumer but for Hemingway on radio, and top news, radio and television. its merchandising influence on our field sports and weather programs on tele- To understand the logic of this choice force. vision gives us an audience predomin- it is necessary to understand the back- Farmers Insurance Group is not antly in the category we wish to reach. ground and sales objectives of our com- countrywide in its market. We move The wisdom of our selection of news pany, the changes in the marketing east from our California headquarters shows was confirmed by the recent problems of the insurance industry and to Michigan and Indiana. We could not Roper poll (BROADCASTING, Jan. 27), the adjustments which broadcasting has purchase national radio or television which established television as the No. made to meet the needs of advertisers shows as many of our competitiors did. 1 medium for news. like us. However, we did recognize the value Because we have allocated the larger When Farmers Insurance Group was of broadcast media. Working with our portion of our advertising budget to founded in Los Angeles in 1928, it was advertising agency, Honig- Cooper & broadcasting, the nature of our com- dedicated to providing better insurance Harrington, Los Angeles, we planned a mercial messages is very important. We coverage and service for less money. radio schedule including ABC Radio feel that we and our advertising agency The founders of the company were firm West, with Frank Hemingway's news- have provided the right kind of com- believers in a basic sales truth in the casts, and CBS -Pacific Network even- mercials for our purpose. The Frank insurance industry-that sales are made ing news with the late Frank Goss and, Hemingway radio commercials are per- by people; the conviction, you might later, Hugh McCoy. On ABC Radio sonalized. The television commercials say, that one good agent is worth 10,- West we also sponsored sport shows make use of Ed Prentiss as our spokes- 000 words in any medium. Since its with Hank Weaver and Sam Baiter. Our man and dramatize the many lines of founding, Farmers Insurance Group has television exposure was limited to spe- insurance we offer. been one of the few rate -conscious com- cial programs in the Los Angeles mar- Competitive Equality Ours is a panies. We used lower rates -- combined ket and occasional spot buys. product that is sold to a mass market. with good coverage and superior serv- Broadcast Preferred Our current Filmed commercials let us tell our story ice-to establish ourselves as a major advertising schedule is the most am- most effectively. The selection of the force in a highly competitive field. bitious and most costly in our history right times and the right programs on Hit -or-Miss Advertising It must be and it is weighted heavily in favor of television has let us select our audience remembered that Farmers was organized broadcast. Because of the geographical with a minimum of waste. And the fact as a company that sold auto insurance, confines of our market we cannot buy that we can buy top personalities and and for many years we competed only national shows. However, we have ar- prime time periods in our markets, with- with other auto insurance carriers. In rived at a broadcast schedule that fits out national commitments has let us those early days advertising was a hit - our needs exactly. We have retained compete with the insurance companies or-miss and now- and -then affair with ABC Radio West with Frank Heming- that are able to buy and use all companies in the field. way, broadcast throughout our market- programs Suddenly writers of auto insurance ing area at commuter driving times. We with transcontinental coverage. Tele- entered a semi -golden period. With the have purchased television in 19 key mar- vision and radio have made it possible passage of various state financial re- kets -news, sports and weather pro- for us to meet them as equals in every sponsibility laws every car owner was grams -and we plan to augment that market of importance to us, and on our impressed with the importance of main- schedule throughout the year with spe- own terms. taining personal responsibility and car cial shows of local interest. Television has given us the best and insurance came close to selling itself. In We have learned that broadcast media most effective means of stating our case. the buyer's mind it merely became a enables us to select time that gives us And it provides the most valued and question of which company gave him the audience we want most to reach- effective help to our agents in the field. the coverage the law required at the most reasonable cost. The situation made heavy advertising unnecessary. A New Order Today the situation is completely different-for the insurance William R. Bergmann was appointed direc- industry generally and for Farmers In- tor of advertising and sales promotion for surance Group specifically. Although Farmers Insurance Group three years ago. the bulk of our business is still in auto For the five years prior to that, he had insurance, we now offer life insurance, served as manager of sales promotion for homeowners insurance, business, farm the six -company, multiple-line insurance and ranch insurance, even insurance for group. Mr. Bergmann has been associated mobile homes and pleasure boats. We with Farmers Insurance Group of Los are now a group of six companies, each Angeles for more than 23 years. During specializing in a separate insurance line, that time, Mr. Bergmann has been in all sold under the aegis of Farmers. safety engineering, claims adjusting and And, whereas auto insurance is, in a sales supervision for the company. broad sense, bought, other lines of in- surance must be sold.

24 BROADCASTING, February 24, 1964 ,vksust+ra the quality sound rule

.,.. .

Quality ... by any measurement ... is on the record at WELL The station that the adult, purchasing power audience in New Haven depends on ... The station that makes New Haven a better buy.

National: Representatives

Boston: Eckels & Company

The Sound of New Haven WELI 960/5000 watts BROADCASTING, February 24, 1964 25 serves lies along the south coast. We are not involved in this contest; indeed, Cable TV not only has an amicable working arrangement with our local station, KEYT, but an agreement as well with KCOY -TV, channel 12 at Santa Maria, to provide reception and trans- mission of its programs to our growing list of television sets now numbering about 3,500. Since I have made every effort to operate and live happily with the two television stations in this county . . I hope BROADCASTING will recognize this clarification as a printable follow-up of your story. Harry C. Butcher, presi- dent, Cable TV of Santa Barbara, Inc. (The story was correct but in rewriting for a capsule version for the index page the reference to Santa Barbara should have been to Santa Maria city in Santa Barbara county.) The right focus EDITOR: Your "Perspective 1964" (BROADCASTING, Feb. 17) was a most comprehensive and thoughtful analysis of the radio and television industry. You deserve a pat on the back for outstanding journalism in putting to- gether all the bits and pieces that go to make up this complicated and many - faceted business. It is journalism such as this that makes BROADCASTING a great magazine. - Lawrence Webb, managing direc- tor, Station Representatives Association, New York. Into fourth printing EDITOR: The Radio-Television News Directors Association is printing the fourth edition of its newsfilm book, So You're Gonna Shoot Newsfilm. The book was introduced at the RTNDA convention of 1960 in Montreal and BROADCASTING was instrumental in mak- ing the first edition a sellout. Your coverage of the convention and notice of the book brought in our first large batch of orders. This fourth printing came to be after WILCOX PUTS THEM ON... to find out what's new with Madame Nhu a request for 400 copies from the Aus- ...whether Dick Gregory thinks he has a right to be uncivil ...why Justice tralian Broadcasting Commission. -Leo Douglas married his 23 -year old secretary. in San Francisco, KCBS Radio Willette, WWL -TV New Orleans. listeners quiz the men and women who make the headlines on KCBS News Conference. Moderators Fred Wilcox, Fred Goerner, and their daily News A different approach Conference celebrity field phoned questions with wit and dexterity. This kind of two -way radio is aimed at adults, and it hits its mark by delivering EDITOR: It was with great interest that quality response to advertisers. For proof, see our survey in depth. I read "Advertisers need fatter wallets in 1964" (BROADCASTING, Feb. 3). Undoubtedly this is the case most of GOERNER TAKES THEM OFF the time, but there is at least one radio . for an all- afternoon excursion into everything that's new, and interesting station that has taken another tack. significant. A man of boundless curiosity, Fred Goerner guides listeners WNMP, prestige AM station, through new worlds. KCBS Spectrum 74 is one -stop listening for armchair Chicago's explorers. Goerner (with co -hosts Fred Wilcox, Helen Bentley) leads ex- is of the opinion that greater advertis- peditions into the worlds of science, medicine, travel, history, fiction, fash- ing volume will more than offset rising ion. These are the listeners: the higher income, higher spending, higher costs. While the station has been alert in educated families in Northern California. Ask for details. maintaining a strict commercial policy, it also feels there is time that has not Foreground programming molds opinions, delivers adult response. In San been sold. For that reason, new rates Francisco, the talk of the town is the buy of the town. KCBS RADIO were instituted effective Jan. 1, 1964. There was an across -the -board reduction of some 10 %. Bob Richer, Robert A CBS Owned Station represented by CBS Radio Spot Sales. Richer Representatives Inc., New York.

26 (OPEN MIKE) BROADCASTING, February 24, 1964 IlroadcastingTeloision ,,,,,.,,,,,,.,,,,,,,,,c MetropolitanA1etrop° ^

...... N.. 1. forced testi- ^ ^" of all ,,, clear any ad THE DETECTIVE 1 steer in know, l the you not participate feel " As will unless property, monialsmontats our stations. n or for HIGHLY PRAISED BY n saY campaign been EfDETECTIVES, has I tones ° case the corners is the of STATIONS AND SPONSORS In been The program i it has line-up. is cer- that evening Taylor H MAN prim a and Robert character. our central U BY SPONSO well Produced asset very attractive valuable a strong, to et tainly on a which has Proven ra odr The series schedules Metropolitann nROnnC4sI1NC SERVIfI [ nr ba CAN IRANUSCO CHRONICLE rise KRON to our [FM] t° telecast stations." are Pleased Television LYNN

of Programming charge "KRON -TV has achieved an unusual identity President in Vice within its community and the market through the conscientious concern for quality pro-

gramming ... I feel THE DETECTIVES has helped maintain that image and our adult WTItC T 3 share of the audience proves it with every episode."

ROBERT H. GLASSBURN "In its second season of syndicated show- Program Manager ing, The Detectives' continues to attract enthusiastic audiences on WTIC -TV. We rate the production qualities of sufficient stature to schedule The Detectives' during an eve- ning time IZION MOTORS, period of major viewing potential." INCORPORATED

LEONARD J. LN. PATRICELLI . L,«. Vice President and General Manager "As you know return We have enjoyed on ur investment a veryv good Because of in the this we Detectives. for another have Y NELSe year. decided to renew W Av GHANN The ...TELEVISIONTELEVISION TNCM'f.ylplNN association 1350 RADIO and image NOU°" given us is the Detectives INC. the type has npLVi*TER TELER.nw. P. M. strip interested of buyer our 7 in reaching we arare rs in each come at and most the halt-hours week the rating were of Saturday AA.R.B. quite amazed a, Three four almost asa it through -TV number one as gin rated our is made much as program Monday Star. combined. the other two from Four THE DETECTIVES as stations evening s this success, We are sure out of six to the Detectives contribution period. this next will its expected its time at 30 runs do a one in for us. as iti has swell in numbern don e in it is DETECTIVES DETEC- the past THE THE have each week. has al- Monday Taylor 7 P.M. on Robert show- he deserves BOB is agood attention backed SISTTIE TIVES the he General commanded Manager ways c are good- combina- lines is a _the story I cast. This t gives a and us a beat. For by to schedule which 1s hard ram liontion evening Prog uunani- in our was balance Committee man THE DETECTIVES. SUPERB Our {our of is the in the selection comments mousmows a good their is Typical of DETECTIVES RATINGS TOO! that 'THE evening ?' j1 expression see it Monday urn e pag show-did You TAYLOR J. GLEN for detailed Manager and General "Detectives" President Ratings.

kV FOUR STAR DISTRIBUTION CORP. 600 FIFTH AVENUE NEW YORK 20. N. Y. LT 1 -8530 HARTFORD, CONN. / TWO HALF HOUR DETECTIVES

BRIDGED INTO ONE HOUR FROM 10 TO 1 1 P.M.

IS NO. 1 PROGRAM IN ITS TIME PERIOD. ITS RATING AND SHARE VIRTUALLY EQUAL THE TOTAL OF ALL ITS COMPETITION.

NOV. 1963 ARB/MON. 10:00 P.M. Rating Share RATES CREAI! WTIC DETECTIVES 26.0 48.0 WNHC BREAKING POINT 15.0 28.0 WHCT SUBSCRIPTION TV 1.0 2.0 IN ANY TIME PERIOD: WHNB SING WITH MITCH 9.0 17.0 At 6 P.M., 7 P.M., 7:30 P.M., 9 P.M., AND LOOK! NO LOSS OF AUDIENCE WHEN BRIDGED 10 P.M., 11 P.M., and even at 3 P.M. NOV. 1963 ARB /MON. 10:30 P.M. WTIC DETECTIVES 24.0 48.0 Sunday afternoon. WNHC BREAKING POINT 15.0 30.0 WHCT SUBSCRIPTION TV 1.0 2.0 AGAINST All KINDS OF COMPETITION: WHNB SING WITH MITCH 9.0 18.0 Against news, sports, movies, network BEATS THESE NETWORK SHOWS ALL WEEK: Bonanza, Patty Duke, Ben Casey, Sat. at Movies, Fugitive, Virginian, Suspense and syndicated shows. Theatre, Mon. Nite Movie, Wagon Train, Combat, Mr. Novak, Red Skelton, McHale's Navy, Greatest Show, Arrest and Trial, Eleventh Hour, Outer Limits, Flintstones, Rawhide, Donna Reed, My 3 Sons, Dr, Kildare, Hazel, Bob Hope, Twilight Zone, Lassie, Bill Dana, Disney's World, Grindl, plus many, many more.

SAN FRANCISCO / HALF HOUR DETECTIVES

A VIRTUAL TIE FOR FIRST PLACE AS IT INCREASES HOMES, RATINGS AND SHARE OVER PREVIOUS THE DETECTIVES / STARRING ROBERT TAYLOR / CO STARS SHOW IN SAME TIME -SLOT ONE YEAR AGO.

THIS SEASON /NOV. 1963 ARB /THUR. 7:00 P.M. PORTLAND, ORE. / HALF HOUR DETECTIVES Homes Rating Share lead In Rating Share (00) THE 1 ITS KRON DETECTIVES 1608 12.5 28.0 6:30 RPT. 10.5 24.5 NO. PROGRAM IN TIME KTVU YOU ASKED FOR IT 1388 11.0 24.0 QUICK DRAW 8.5 20.0 PERIOD IN TOTAL HOMES REACHED... KPIX RIFLEMAN 1710 13.0 29.0 CBS NEWS 16.0 37.5 FOR SECOND CONSECUTIVE MONTH. KGO GRIMSBY /COCHRAN 481 4.5 10.0 BIG SHOW /SPTS 4.5 11.0 OCT. 1963 ARB /SAT. 6:00 P.M. LAST SEASON /NOV. 1962 ARB /THUR. 7:00 P.M. Homes Rating Share KRON CALIFORNIANS 1020 8.0 18.0 HENNESSEY 8.0 22.5 (00) KTVU YOU ASKED FOR IT 1688 15.5 34.5 QUICK DRAW 9.0 25.5 KGW DETECTIVES 417 9.0 36.0 KPIX ACROSS 7 SEAS 1278 11.5 25.5 CBS NEWS /NEWS 10.5 30.0 KATU SURFSIDE 6 167 5.0 20.0 KGO NEWS 7 /ABC NEWS 637 5.5 12.0 BIG SHOW 7.0 19.5 KOIN MAN FROM COCHISE 372 5.0 20.0 KPTV WIDE WORLD SPORTS 250 6.0 24.0 HOMES UP 57.6% RATINGS UP 56.2% SHARE UP 55.5% NOV. 1963 ARB /SAT. 6:00 P.M.

KGW DETECTIVES 489 10.0 29.0 KATU SURFSIDE 6 158 5.0 15.0 CHARLESTON, S. C. ' HALF HOUR DETECTIVES KOIN M SQUAD 391 6.0 18.0 KPTV WIDE WORLD SPORTS 480 13.0 38.0 BEATS ONE NETWORK SHOW IN DIRECT COMPETITION...PRACTICALLY TIES FOR NORFOLK, VA. / HALF HOUR DETECTIVES 1ST PLACE IN NUMBER OF HOMES REACHED

NOV. 1963 ARB /THURS. 7:30 P.M. NO. 1 SHOW IN HOMES, RATING AND Homes Rating Share (00) SHARE 7 P.M. BEATS NEAREST WCSC DETECTIVES 253 21.0 34.0 COMPETITION ( First Run Syndicated WUSN FLINTSTONES 276 32.0 51.0 Show) BY ALMOST 40% WCIV TEMPLE HOUSTON 63 9.0 15.0 NOV. 1963 ARB /MON. 7:00 P.M. BEATS THESE NETWORK SHOWS ALL WEEK: Mon. Nite Movie, Homes Rating Share Virginian, Dr. Kildare, Hazel, Bob Hope, Ben Casey, Sing With (00) Mitch, Joey Bishop, Bill Dana, Grindl, Lieutenant, Eleventh Hour, Breaking Point, WAVY THE DETECTIVES 413 14.0 40.5 Mr. Novak, R. Boone /Golden Age, Benny /Calamity Jane, Moore/Calamity Jane, Espionage, Channing, Jimmy Dean, Suspense Theatre, Great Adventure, Route 66, WTAR BATTLE LINE 356 10.0 29.5 /Hall of Fame, Hootenanny, and ties: Disney's World, What's My Line. WVEC MAVERICK 242 10.5 30.0 NEW YORK CITY / HALF HOUR DETECTIVES

TOP RATED SHOW ALL WEEK ON ALL THREE INDEPENDENTS ( 7:30 to 11 P.M.) IN HOMES AND RATINGS

OCT. 1963 ARB /FRI. 10:00 P.M. Homes Rating Share Lead In Rating Share (00) WNEW DETECTIVES 4353 9.0 14.0 BRONCO 7.0 11.0 WCBS HITCHCOCK 10756 21.0 33.0 TWILIGHT ZONE 22.0 33.0 WNBC JACK PAAR 10160 19.0 30.0 HARRY'S GIRLS 15.0 23.0 WABC FIGHT /W. GIRLS 4448 9.0 14.0 FARMERS DAUGHTER 13.0 20.0 WOR FILM FESTIVAL 1271 3.0 5.0 FILM FESTIVAL 4.0 6.0 WPIX GRAND JURY 423 1.0 2.0 ALLIE SHERMAN 3.0 5.0

CONTINUES TO BUILD ... NOW BEATS ONE NETWORK IN DIRECT COMPETITION NOV. 1963 ARB /FRI. 10:00 P.M. WNEW THE DETECTIVES 5727 12.0 18.0 BRONCO 8.0 12.0 WCBS TEEN /HITCHCOCK 10796 20.0 29.0 TWILIGHT ZONE 19.0 28.0 WNBC JACK PAAR/ HARRY'S GIRLS/ HALL OF FAME 9494 18.0 26.0 HALL OF FAME 16.0 24.0 WABC FIGHT OF WEEK 5396 11.0 16.0 FARMERS DAUGHTER 14.0 21.0 WOR FILM FESTIVAL 1994 4.0 6.0 FILM FESTIVAL 5.0 7.0 WPIX JURY 'GROUCHO / KNOWLEDGE 1040 2.0 3.0 ALLIE SHERMAN 5.0 7.0

INCREASES ITS OWN RATINGS 33.3% AND HOMES 31.5% IN JUST ONE MONTH

CHICAGO, ILL. / ONE HOUR DETECTIVES I IVES óPSOD S; lAHF. GODDARD TIGE ANDREWS ADAM WLST RUSSELL THORSON LIE FARR DOUBLES THE HOMES, RATINGS AND SHARE OF PREVIOUS SHOW IN SAME TIME -SLOT DALLAS, TEXAS / ONE HOUR DETECTIVES LAST SEASON. INCREASES RATING, HOMES AND THIS SEASON /NOV. 1963 ARB /MON. 9:00 P.M. Homes Rating Share Lead In Rating Share SHARE OVER PREVIOUS SHOW IN (0e) SAME TIME -SLOT LAST SEASON. WGN DETECTIVES 1823 8.0 12.0 DRAGNET 4.0 6.0 WBBM E. SIDE W. SIDE 3528 17.0 25.5 ANDY GRIFFITH 34.0 49.0 LAST SEASON /OCT. 1962 ARB.'SUN. 11:00 P.M. WNBQ SING WITH MITCH 4942 23.0 34.0 H'LYW'D & STARS 14.0 20.0 Homes Rating Share WBKB BREAKING POINT 3924 18.5 27.5 WAGON TRAIN 16.0 20.0 (00) WFAA Chkmate/Hong Kong/Cr&P 164 2.3 30.5 LAST SEASON /NOV. 1962 ARB /MON. 9:00 P.M. KRLD M Squad /Drgnt /Comedy 76 1.5 21.8 WGN HERB LYON 863 4.0 6.0 SURFSIDE 6 8.0 12.0 WBAP Islanders 105 2.0 31.8 WBBM L. YOUNG /STUMP 3573 17.0 25.0 ANDY GRIFFITH 37.0 54.0 KTVT Starlight Thea. 62 1.0 16.0 WNBQ BRINK /DATE CHI. 1928 9.0 13.0 PRICE RIGHT 10.0 15.0 THIS SEASON /OCT. 19630 ARB /SUN. 11:00 P.M. WBKB BEN CASEY 7835 37.0 54.5 STONEY BURKE 10.0 15.0 WFAA Detectives 240 3.5 47.0 ALSO DOUBLES LEAD -IN RATING AND SHARE. KRLD Sun. Nite Movie 184 3.5 47.5 WBAP 5 Star Thea /Abe Martin 60 -1.0 5.5 HOMES UP 111.2% RATING UP 100% SHARE UP 100% KTVT News /Wee. (15 min.) 26 -1.0 - WITH THE DETECTIVES ... RATINGS UP 52% SALT LAKE ONE HOUR DETECTIVES HOMES UP 46% SHARE UP 54% CITY /

The 11 P.M. time period in Dallas is atter the late news NOTE: ON SUNDAY AFTERNOON ... DELIVERS 66.4% 'No complete Dallas rating available for Nov. 1963 MORE HOMES, 38 % MORE WOMEN AND 45.5% MORE MEN THAN NEAREST COMPETITION. PROVEN- PROGRAMMING" FROM 600 FIFTH NOV. 1963 ARB /SUN. 3:00 P.M. AUDIENCE COMPOSITION II AVENUE II Homes Rating Share Men Women Teen Children (00) (00) (00) (00) (00) NEW YORK FOUR KSL DETECTIVES 243 6.5 36.0 ' 160 145 87 142 20 t STAR KUTV WILD KING /GE BWL 146 6.0 33.3 I 82 105 26 74 NEW YORK DISTRIBUTION CORP KCPX AFLFB /DISC /DIR 125 5.2 29.3 , 110 46 16 14

LT 1 -8530 THE HIGHEST RATED SHOW IN ITS TIME PERIOD

A SUBSIDIARY 0E FOUR SEAR TELEVISION

Ratings and Shares subject to the limitations as listed in the ARK reports us Z Z D 7 fM O

CG can get you rolling in Indiana. If you want it to drive your auto sales

faster, give a honk to ATS.

John F. Dille, Jr., President

IN TV: WSJV -TV (28), South Bend -Elkhart; WKJG -TV (33), Ft. Wayne RADIO: WTRC -AM and FM, Elkhart; WKJG -AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaka Times (Morn.) TODAY!

26D BROADCASTING, February 24, 1964 BROADCASTING

st. HE OUSINESSWEENLY _FTELEVISION AND PAM

February 24, 1964, Vol. 66, No. B Transcontinent sale: last of its kind? RECORD DEAL DRAWS FCC OK -AND WARNING OF TIGHTER RULES

The FCC last week approved the and the percentage of the nation's tele- chase more than 1% of two or more largest transfer of broadcast properties vision homes reached by Taft increases large publicly owned station owners. in history-the sale of 11 radio and substantially." The study was later broadened to in- stations of the Transcontinent He also said, however, that the reve- clude other aspects of the multiple - Television Corp. to three purchasers for nues obtained and the homes reached ownership rule. $38.5 million. But amid the ring of the are small in comparison to total na- Chairman Henry told BROADCASTING cash register could be heard a warning tional revenues and television homes, he doesn't know yet what the staff's that the time when such sales are possi- and "considerably smaller than the reve- recommendations will be. But he said ble may be drawing to an end and a nues obtained and the homes reached he is "for" the proposed new ceiling time of tougher restrictions on multiple by some 10 or 12 other television li- on television stations in top markets ownerships may be coming. censees." He also said that the stations "unless something better is offered." The vote on the transfer was 5 -1. involved are "widely dispersed geo- Call for Action Although the chair- Commissioner Robert T. Bartley dis- graphically, with no concentration in man has in the past endorsed the idea sented to the order approving the trans- any one state or region." of diversity in ownership, he has never fer of the stations to Taft Broadcasting Changes Sought Considering all the before taken so strong a stand publicly Co., Midwest Television Inc., and Time - criteria in the commission's multiple in favor of tightening up the multiple - Life Broadcasting Inc. But the warn- ownership rules, Chairman Henry said, ownership rules. And his statement ap- ing came in a concurring statement "the resulting concentration falls with- pears to be the herald of an effort to from FCC Chairman E. William Henry, in limits which this commission has pre- modify those rules. who made it clear he voted for ap- viously approved." But, he added, "I It takes on added significance in view proval only because he felt that present believe that our multiple- ownership of the unusual lengths to which the commission rules and policy left him rules, as defined by the commission's FCC went to get it before the public. no choice. action and as circumscribed by our mul- Ordinarily the commission announces In the statement, in which Commis- tiple-ownership rule, have not been ade- decisions in uncontested transfer cases sioner Kenneth A. Cox joined, the quate to achieve the purposes for which in public notices. However, it an- chairman expressed support for a six- they were intended." nounced the Transcontinent case in an year-old staff recommendation that the He also said that the staff was in- order, which enabled the chairman to commission change its rules to prohibit structed by the commission "several attach his statement to it. common ownership of more than three months ago" to study the multiple-own- On paper, at least, Chairman Henry television stations in the top 25 mar- ership question to determine what has the support of three of the other kets. He said this proposal "merits the changes, if any, should be made. The six commissioners in his effort to invoke most serious and prompt attention." inquiry was originally undertaken in tighter control over multiple owner- He also said the commission should connection with the problem involving ships. Commissioner Cox has long felt explore the idea that licensees acquir- mutual funds and other financial insti- that the rules should be tightened. ing multiple stations be required to dem- tutions that technically violate the mul- Commissioner Bartley almost automatic- onstrate that their operation would pro- tiple-ownership rules when they pur- ally votes to hold a hearing rather than vide benefits to the public that would "outweigh the loss of ownership diver- sity." Shades of Barrow Although he didn't specify whether he would apply Seven groups over Henry's top- market quota the nronosed new limit to UHF as well as VHF stations, the staff report from If Chairman Henry's proposal for Chicago, Philadelphia and St. Louis. which the recommendation was taken a maximum limit of no more than NBC -New York, Los Angeles, specified VHF stations. The report three VHF television stations in the Chicago, Philadelphia, Washington. (prepared under the direction of Dean top 25 markets to the same single Metromedia -New York, Los An- Roscoe L. Barrow of the University of owner is ever enacted into law, seven geles, Washington, Kansas City, Mo., Cincinnati's law school) also favored of television's top group owners and Sacramento -Stockton (which it retaining the present maximum limit of would be over quota. is selling). seven television stations, provided no The following groups own four or RKO General -New York, Los more than five are VHF's. more television stations in the top Angeles, Boston -Manchester (N. H.), The aspect of the Transcontinent 25 markets (as defined in the "Top Detroit -Windsor and Hartford -New transaction of most concern to Chair- 100 Television Markets" to appear Haven -New Britain, Conn. man Henry was the purchase by Taft in the March issue of Television Storer -Detroit, Cleveland, Mil- of seven stations, including three televi- Magazine, out next week) : waukee and Atlanta. sion outlets (two VHF's and one UHF), ABC -New York, Los Angeles, Westinghouse - Boston- Manches- for $26,889,310. The purchase left Chicago, Detroit, and San Francisco- ter (N. H.), San Francisco -Oak- Taft with its full complement of seven Oakland. land, Cleveland, Pittsburgh and Bal- television stations. And, Chairman CBS -New York, Los Angeles, timore. Henry said, "as a result, the share of national television revenues obtained

BROADCASTING, February 24, 1964 21 It also comes SALE: LAST OF ITS KIND? continued tion of the FCC action. TRANSCONTINENT about 10 days before the March 31 date in the contracts which permit any one or approve sales to multiple owners. And multiple owners to divest of of the parties to terminate the arrange- Commissioner Lee Loevinger, who was more stations. But, like the chairman, ments. in Geneva attending an international he said this would be no reason not to Basically, these are the changes: conference at the time of the vote on act. "Simply because the commission Taft Broadcasting acquires TTC's to acquire the Transcontinent sale, is the commis- has allowed multiple owners WGR- AM -FM -TV Buffalo, WDAF- AM -FM- stations in top markets sioner best known for advocating great- more than three TV Kansas City, Mo., and WNEP -TV let er diversification of ownership. doesn't mean we should continue to Scranton-Wilkes- Barre, Pa., for $26,- Commissioner Loevinger, in a speech it happen," he said. in cash subject to certain ad- Hen- 889,310 last August, said that "the growing Eye for Trafficking Chairman justments plus the assumption of certain concentration of control of broadcast- ry, in his statement, also indicated he TTC liabilities. These amount to an ing stations and among all the mass was concerned about Transcontinent's estimated $6.9 million in current and the media is cause for grave concern." In role in the sale, and suggested that long -term obligations plus contingent would not the same speech, before the Association corporation's stockholders tax liabilities. have an easy time if they attempted to for Education in Journalism at the Uni- Taft already owns WKRC- AM -FM -TV re -enter the television field. versity of Nebraska, in Lincoln, he Cincinnati; WTVN- AM-FM -TV Columbus, He noted that Transcontinent amass- said the commission's multiple owner- Ohio; WBRC -AM -FM Birmingham, Ala.; its ed its broadcasting holdings within the ship rule is "too liberal" and ap- and WKYT-TV Lexington, Ky. was selling them be- plication by the agency "too lax" last six years and It will thus have its maximum of seven TV stations, five VHF and two UHF (Scranton -Wilkes -Barre and Lex-

ington) . Midwest Television Inc. (which is headed by August C. Meyer) will ac- quire KFMB-AM -FM -TV San Diego for $10,085,000. Midwest already owns WCIA(TV) Champaign- Urbana, Ill., and WMBD-AM -FM -TV Peoria, both Illinois. Midwest will also pay, under certain conditions, up to $150,000 in tax liabili- ties. Time-Life acquires KERO -TV Bakersfield, Calif., a UHF station, for $1,565,000. It will join these other Time -Life stations: KLZ- AM -FM -TV Den- Mr. Henry Mr. Cox Mr. Loevinger ver; WOOD- AM-FM -TV Grand Rapids, Mich.; KOGO- AM -FM -TV San Diego; (BROADCASTING, Sept. 2, 1963). cause the proposals of the buyers were WTCN- AM -FM -TV Minneapolis -St. Paul, Realistic Approach However, there attractive and the reputation of the and WFBM- AM -FM -TV Indianapolis. is no certainty the commission will buyers good. Retaining ownership of the one TTC adopt a rule along the lines urged by "I can vote to approve such a trans- property not sold, WDOK-AM -FM Cleve- Chairman Henry. The chairman him- action," he said "only on the assump- land, is Northeastern Pennsylvania self told BROADCASTING, that "while it tion that none of Transcontinent's Broadcasting Inc., at present a TTC has appeal for me I'll have to give it major stockholders plan to re -enter tele- subsidiary currently owning the Scran- more study before I decide whether vision within the foreseeable future. If ton- Wilkes-Barre UHF station. The I'll vote for it. The rule would have any of them should attempt to do so." Cleveland stations are valued at $1.4 to be realistic as well as desirable," he he added, "his intention to operate in million. They were withheld from the said. the public interest, rather than traffic sale in order to avoid the FCC's three - One of the practical difficulties such in licenses, should be subjected to the year rule which requires a hearing a rule would is that, unless the most searching and critical scrutiny." where a station is transferred before it commission took the drastic action of It's understood that the commission, has been owned for three years, unless requiring divestiture those multiple in voting approval of the transaction, good cause is given. owners with more than three television overrode the recommendation of the Stockholders Approve On the very stations in the top 25 markets (see staff, which favored setting the case for same day that the FCC approved the box page 27) would tend to be frozen hearing. The staff reportedly felt that transaction, the stockholders of TTC into a position of dominance. there were many ramifications of the approved plans for liquidating the cor- Chairman Henry acknowledged this record -breaking sale, including ques- poration at a meeting at its Buffalo "deficiency." But he said it would not tions of trafficking and multiple owner- headquarters. necessarily be a reason for not adopting ship, that should be explored in a hear- Under the plan of liquidation, TTC the rule. "We're talking about what ing. stockholders are expected to receive $22 ought to be done for the future," he With the FCC's approval of the sale per share. Outstanding are 28,200 said. of the II Transcontinent station prop- shares of Class A common and 1,788,- Commissioner Cox said the commis- erties, the largest sale transaction in the 452 shares of Class B common. sion could require multiple owners to history of broadcasting is soon to be In the first distribution, TTC stock- sell off stations over the proposed consummated. holders will receive $20 in cash and maximum. He recalled that the com- Final transfers are scheduled to take voting trust certificates valued at 29 mission required NBC to sell an entire place after a 30 -day waiting period. cents in Northeastern Pennsylvania. network -the Blue Network -in 1943. This is the customary length of time TTC trustees will receive $1.20 per Mr. Cox acknowledged that it might for FCC orders to take effect, and the share and 51 cents in Northeastern sub- be difficult to swing a majority of the seller and buyers want to be certain ordinated debentures as a reserve commission behind an action to force no one is going to seek reconsidera- against possible claims. The Northeast-

28 (LEAD STORY) BROADCASTING, February 24, 1964 446 w.mOr. y ' WSW a, s ' M ;MM :a#yT .! RMy"yyn iM0l ,i _ i`

,'. ..-- .r-'. r-- - ae. - WGYYVAqt_: .4 `

THE MAYOR DIGS ATLANTA! Mayor Ivan Allen, Jr. at White Columns with his "million dollar shovels "... each representing a million dollar construction project underway in Atlanta. Fourteen WSBTV silver -plated shovels...fourteen varied million dollar projects coming Channel 2 Atlanta to a growing Atlanta! Are you using the growth market?

Represen Ld by

NBC affiliate. Associated with WSOC- AM- FM -TV, Charlotte; WHIO- AM- FM -TV, Dayton; WIOD- AM -FM, Miami; KTVU, San Francisco -Oakland.

BROADCASTING, February 24, 1964 29 ern certificates and debentures equal 80 The genesis of the TTC occurred in cents a share, the value of the Cleve- 1955 when the Schoellkopf group, which land property. has widely diversified business and in- TTC management also reported to its dustrial interests, acquired an interest MERCHANT in wcR -TV Buffalo. Three years later it stockholders that an Internal Revenue acquired the San Diego and Bakersfield Service ruling holds that the gains re- stations when it merged with Marietta will be con- ceived by shareholders Broadcasting Co., principally owned by sidered capital gains (or losses, as the Mr. Wrather and the Petry company, case may be). TTC itself will not be both of whom received TTC stock. Also PRINCES liability. charged with any capital gain in 1958, TTC bought a 60% interest Transcontinent was incorporated in in the merged UHF stations in Scranton 1956 and became publicly owned three and Wilkes- Barre, and four years later years ago when three of its largest bought out the 40% interests which in- shareholders sold 400,000 Class B com- cluded Pennsylvania Governor William mon shares. The company has been A. Scranton and family. In 1960, TTC traded over -the -counter. bought the Kansas City stations. Principal stockholders of TTC are During this period also, TTC bought Paul A. Schoellkopf Jr. and family, WHAM radio and TV stations, Rochest- 5.5 %; J. Fred Schoellkopf IV and fam- er, N. Y., from Stromberg- Carlson Co., ily, 4.6 %; Seymour H. Knox III and sold off the radio station almost im- family, 5.3 %; George F. Goodyear, mediately and later the TV station 5.4 %; Jack D. Wrather Jr., 6.8 %; (wRoc). It also bought a 50% interest Edward Petry and wife, 6.2 %; Edward in WSVA- AM -FM -TV Harrisonburg, Va., Voynow and wife, 6.2 %. David C. but sold this interest to the Washington Moore is president of TTC. (D. C.) Evening Star in 1959. buy WNBC -TV. Top names in the KRLA HAS NOTHING TO TRANSFER retail trade all know it's the most FCC says a nonrenewed license can't be assigned efficient means of getting New in a 4-2 decision, 28 in Angeles. Yorkers into their stores. Among The FCC last week, Los turned thumbs down to a proposal by What's Coming The commission them: Donald R. Cooke to donate all stock of said that it "will consider immediately Eleven Ten Broadcasting Corp., the new applications proposing to utilize the M acy's nonrenewed licensee of KRLA Pasadena - frequency of the deleted facility." The Los Angeles, to the Broadcast Founda- agency added that if such applications Bond Stores tion of California Inc., a nonprofit or- are to be considered in a hearing with ganization. competing proposals they "must be sub- The commission also invited applica- stantially complete and tendered for Convertibles Castro tions for the KRLA frequency, 1110 kc, filing ... by the close of business on which the agency has ordered vacated March 31." Gimbel's by May 1. Prospective applicants were warned The commission action was voted by that their applications have to be in Herman's Sporting Goods Chairman E. William Henry, Commis- compliance with the technical require- sioners Rosel H. Hyde, Robert T. Bart- ments established under the interim Martins Paints ley and Frederick W. Ford. Commis- rules adopted when the commission sioners Kenneth A. Cox and Robert E. ordered a "freeze" on AM applications Lee dissented. in the spring of 1962. If an application Take a tip from the merchants: The commission's decision said that fails to meet these standards a request Mr. Cooke "has nothing to assign un- for waiver is required "and a showing whatever the product or service less and until the commission renews its in support of such request for waiver," you have to sell, merchandise it (Eleven Ten's) license." This philoso- the commission said. on WNBC -TV. phy was described as "our established As of last week two parties had ex- policy" and according to the agency Mr. pressed a desire to apply for the KRLA Cooke gave "no substantial reason for facility -California Regional Broadcast- a deviation" from it. ing Corp. and a group of unidentified The transfer agreement provided that local residents (BROADCASTING, Feb. Mr. Cooke give his sole ownership of 10). These are in addition to Broad- Eleven Ten to Broadcast Foundation if cast Foundation. that organization would agree to assume The California Regional proposal said a $360,000 debt owed by Mr. Cooke it would operate the station as an edu- to his brother Jack Cooke. The founda- cational and cultural voice for the tion would also have to accept a five- Pasadena area. and-a- half -year, $90,000 lease, also by The undisclosed prospective applicant Jack Cooke, for the station's site and suggested that the commission approve equipment (BROADCASTING, Feb. 3). an interim operation by applicants for The foundation, if granted the KRLA the frequency, as a means of continuing facility, was to operate the station as a local service. This party is represented WNBC-TV commercial venture, but donate its prof- by McKenna & Wilkinson, a Washing- N E W Y O R K its to education, with 80% of the first ton communications law firm. five years' income be given to an ETV Both parties opposed the transfer as station being constructed on channel a violation of commission authority.

30 (LEAD STORY) BROADCASTING, February 24, 1964 162* television news directors, cameramen and reporters will devote this coming weekend to learning more about their trade. When the RTNDA Newsfilm Standards Conference winds up on Sunday afternoon, twenty -six qualified practitioners of the craft of newsfilm produc- tion will have made presentations on their specialties, and those presenta- tions will have been examined most critically. The proceedings will be recorded, later incorporated into a Manual of News - film Standards. The industry is indebted to these newsmen who will teach - and the newsmen who will learn -one of the most important skills in broad- casting, local news reporting. Eddie Barker, KRLD-TV Fred Mooke, WTVJ -TV Bob Brennan, CBS -TV Pat O'Connell, WIIC -TV Jack Bush, ABC -TV Bruce Palmer, KWTV Jim Byron, WBAP -TV Ralph Paskman, CBS -TV Dick Cheverton, WOOD -TV Tom Phillips, CBS -TV Walter Dumbrow, CBS -TV Bob Rubin, CBS -TV John Fletcher, ABC -TV Phillip Scheffler, CBS -TV Vincent Gaito, ABC -TV Bob Shafer, WRCV -TV Houston Hall, WRCV -TV Sam Sharkey, KING -TV Calvin Hotchkiss, Eastman Kodak Marty Smith, Capital Film Labs. Dr. Harry Knop, DuPont Robin Still, NBC -TV Richard Leacock Pat Trese, NBC -TV Carroll McGaughey, WSOC -TV Bob Walker, WFAA -TV

TIME LIFE BROADCAST / *A few places remain. Call or write Miss Ordano, Conference coordinator Room 35 -58, Time & Life Building, New York, N. Y. 10020, LL 6 -4373. BROADCAST ADVERTISING PACKAGE PLAN NEXT FOR BASEBALL? Although price for rights climbs to $13.5 million, owners see chance for even more if they bargain collectively for games

Major league baseball teams will get for 1963 to total $13.5 million. ing difficulty finding buyers for parts more in radio -TV rights in 1964 than The All Star game and of the games. In most cases this was they did in 1963. But the estimated will add $3.5 million and 12 teams will a problem where teams did not finish $13,575,000 could be the signal of the split about $1.7 million in rights for high in the standings last year. end of an era, according to BROADCAST- CBS -TV and NBC -TV weekend games. Major league ball clubs, which have ING'S annual survey of ball clubs, sta- Although the individual rights showed been among the last sports bastions of tions and advertisers. an increase on the whole, the over -all rugged individualism, faced the realiza- Exclusive of network weekend tele- picture for advertisers did not appear so tion this year that a united front might casts, the World Series and All Star bright. Sponsor billings are expected be more profitable. Several factors con- game, the rights show a $575,000 in- to remain near the $84 million recorded tributed to this thinking: crease over the adjusted rights estimate last season, but several stations were hav- Success of football in selling pack -

Rights figures are BROADCASTING estimates. Asterisk following the 1963 figure What baseball gets denotes a revised estimate of rights. The figures do not include rights paid by CBS and NBC for nationally televised games. Originating stations for TV and from broadcasting radio are listed with number of stations in each network in parentheses.

American League Team 1964 Rights 1963 Rights Television Radio Sponsors & Agencies WJZ -TV WBAL National Brew (Doner) % radio -TV; % TV sold participat- ing; % radio sold to regional and local sponsors. BALTIMORE $750,000 $600.000 (3) (30)

WHDH -TV WHDH Refining (Ayer). Narragan- BOSTON 600,000 600,000 (7) (45) sett Brew (ar (Y& all ?Stlantic

Hamm Brew (C -M) % TV; R. J. Reynolds (Esty) Y. TV; Phillips Petroleum (JWT) 1/6 TV; Allstate Insurance WGN -TV WCFL (Burnett) alt TV; alt '/4 TV open. General Finance CHICAGO 900,000 850,000 (PKG) '4 radio; Budweiser (D'Arcy) i5 radio; Rambler (80) Dealers (Powell, Schoenbrod &Hall) 1/6 radio; Gen. Cigar (Weiss) 1/6 radio. Carling Brew (LF&S) TV, 1/6 radio; R. J. Reynolds WJW -TV WERE / (Esty) ',á TV; y4 TV open; Texaco (B &B) 1/8 radio; Rich-Rich - CLEVELAND 700,000 700,000 (40) man Clothes (LF &S) 1/6 radio; Gen. Cigar (Y &R) 1/6 radio: 54 radio open. WWJ DETROIT 650,000 625,000 WJBK -TV WJR Stroh Brew (Zimmer, Keller & Calvert), Marathon Oil (C- E), American Tobacco (BBDO), all 1 radio -TV. (8) (48)

(Radio and TV commitments contingent on status of ball KANSAS CITY 300,000 300,000* club's franchise)

KTLA(TV) KMPC Std Oil of Calif. (BBDOI, Brown & Williamson (Bates). LOS ANGELES 825,000 775,000 both ,$ radio -TV; Southern Calif. Chevrolet Dealer" (Eise- man, Johns & Laws) V TV; J. A. Folger (C -E) 1 radio.

Hamm Brew (C -M) % radio -TV; Twin City Federal (Pidge- on, Savage & Lewis) 4 radio, 2/9 TV; Maxwell House WTCN-TV WCCO (OB&M), Western Oil (John Forney), Blue Shield (Nick MINNESOTA 600,000 600,000 (14) (30) Coleman), Northern States Power (C -M), each 1/9 TV: Pure Oil (Burnett) 2/9 radio, General Mills (Knox Reeves) 1/9 radio. (TV) WCBS Ballantine (Esty) %, R. J. Reynolds %, Humble Oil in New NEW YORK 1,200,000 1,200,000 York State (M -E) 1/6, Atlantic Refining outside state (Ayer) (7) (40) 1/6. all radio -TV.

V TV, 4/9 J. Reynolds WTOP -TV WTOPBallantine (Estyl radio; R. (Esty) 300,000 'A TV; Gen. Mills (Reeves) 1/9 TV: Allstate Insurance WASHINGTON 325,000 (Burnett) 1 /18 TV: 3/18 TV open. 5/9 radio to local and regional sponsors.

A. L. TOTALS $6,850,000 $6,550,000'

32 BROADCASTING, February 24, 1964 age plans, and the concerted effort now under consideration, the one getting the dians, Detroit Tigers and Minnesota underway by broadcast conscious base- most attention is a no- blackout national Twins in the , and ball men trying to form a baseball pack- game on Monday night, proposed by the , Milwaukee Braves age. Mr. Fetzer. Originally his plan called and in the National The decision of the Los Angeles for $6.5 million to the teams for 26 League. Dodgers and to Monday night games. However, he later CBS -TV's home teams will be the become partners, as well as performers, said that the package could be worth and Baltimore in a pay -television operation. about $10 million to the teams. Orioles in the American League, and Consideration on Capitol Hill of a Share and Share Alike One of the the , St. Louis Cardinals bill that would alter the blanket exemp- major selling points of such a plan and in the Na- tions baseball has enjoyed from the would be equal distribution of the rights tional League. antitrust laws (see story page 76). money. Under current network agree- Although present plans for the base- The decision of the American To- ments the home clubs sell the rights and ball package do not call for elimina- bacco Co. to pull out of sports sponsor- keep all the money. The seven teams tion of these nationally televised week- ship. whose home games will be televised on end games, there is feeling among base- Under the aegis of John E. Fetzer, NBC -TV's this ball men that if the package goes Bob Reynolds, Judge Roy Hof heinz and summer will divide about $700,000 in through, visiting teams may eventually Walter O'Malley, all connected with rights. be included in the rights to the weekend broadcasting as well as baseball, the ma- The CBS -TV contract for the Game games, and that these games may ulti- jor league teams have agreed to con- of the Week will bring about $1 million mately be sold in package form. sider a package plan, which would to the five teams whose home games Start Next Year The Monday night probably get underway in 1965 (BROAD- will be shown. package will probably begin in 1965, CASTING, Feb. 17, 3) . On NBC -TV the home teams will be but it is not until 1966 when the Although several package plans are the , Cleveland In- Yankees' contract with CBS -TV has

National League

Team 1964 Rights 1963 Rights Television Radio Sponsors & Agencies

Hamm Brew (C -M) % TV; R. J. Reynolds (Esty) '/ TV; -TV Phillips Insurance (Burnett)Sertl$t WGN WON T; altr!'aeTV open. G. CHICAGO $550,000 $500,000 Mattress (Doner), Oak Park Federal (Connor Assoc.), Texaco (B &B). Z. Frank (Doner), Weibolt Stores (Roche, Rickerd, Henri, Hurst) all 1/6 radio.

WCKY CINCINNATI 550,000 550,000 WLWT(TV) Burger Brew (Midland) 100% radio. Hudepohl Brew (Stock - (5) (80) ton -West- Burkhart) !¢ TV; .t. TV open.

KTRK -TV KPRC Peirl Brew (Tracy- Locke) 1/4 radio -TV; % radio -TV pend- HOUSTON 600,000 600,000 (8) (25) ing-

KTTV(TV) KFI Union Oil of Calif. (Smock, Debnam & Waddell). 1/4 radio- LOS ANGELES 1,000,000 1,000,000 TV; Security First Natl Bank (Y &R), Chevrolet Dealers of (9) Southern Calif. (Eisaman, Johns & Laws), S each radio -TV.

Schlitz Beer (Majestic) ?5 TV; R. J. Reynolds (Esty) 3 TV; WTMJ -TV WEMP MILWAUKEE Texaco (B &B) alt 35 TV; alt % TV open. Old Milwaukee 500,000 475,000 (4) (f2) Beer (Majestic) % radio; Phillips Petroleum, alt % radio: remainder open.

WOR -TV WHN Rheingold Beer (FC &B) 571% TV, 70% radio: B *own & NEW YORK 1,000,000 1,000,000 Williamson (Bates) 30% radio and TV; Shell Oil (OB &M) (6) (12) 121% TV.

WFIL -TV WFIL Atlantic Relining (Aver), Ballantine (Esty), each '/a radio - PHILADELPHIA 650,000 650,000 (Aitken, Kynett), R. J. Reynolds (Esty) (4) (24) T h 1astyaBoking

KDKA -TV KDKA Pittsburgh Brew (Ketchum, MacLeod & Grove), Atlantic PITTSBURGH 450,000 350,000 Refining (Ayer), each S(, radio -TV; Bayuk Cigars (Wermen (5) (26) & Schorr), Hills Bros. Coffee (Ayer) each 1/6 radio -TV.

KTVU(TV) Hamm Brew (C SAN FRANCISCO 1,000,000 TOM -M). J. A. Folger (C -E), Std Oil of Calif 900,000 (16) (BBDO), each 3 radio -TV.

Busch Bavarian Beer (Gardner) 3 TV, 1/4 radio; American KSD-TV KMOX ST. LOUIS 425,000 Tobacco (BBDO) Vs TV, ;¡ radio; Lincoln-Mercury (K&E), 425,000 (100) General Finance (PKG), each !á radio; Shell Oil (OB &M) Vs TV.

N. L. TOTALS $6,725,000 $6,450,000

MAJOR LEAGUE TOTALS $13,575,000 $13,000,000*

BROADCASTING, February 24, 1964 33 PACKAGE PLAN NEXT FOR BASEBALL? continued contract with wJZ -Tv and 52 games, in- cluding two exhibitions with the Los Angeles Dodgers, will be shown on a ended that full participation is expected. Sox and St. Louis Cardinals. four -station TV network. Pre and post There are two more reasons 1966 is In Los Angeles it was replaced by the game shows on radio and TV will be Califor- looked on eagerly: the Dodgers and Chevrolet Dealers of Southern aired locally only. in the Giants. nia through Eisaman, Johns & Laws; and Frank Messer will do play -by -play Francisco by Hamm Brewing These two teams, stockholders in Sub- San on radio and TV. through Campbell -Mithun, and in Bos- scription Television Inc., are in five - by General Cigar through Young WHDH -AM -TV Boston year exclusive agreements with STV ton will Red Sox games again this 42). However, the key years & Rubicam. originate (see page year. A seven- station TV be 1964 and 1965, when STV In Houston the hunt is on for another appear to network will carry 56 games, about half is to at least 20,000 sponsor, while in Detroit and St. Louis scheduled produce at home. On radio, 170 games, includ- subscribers in each city. no one appears to be shaking the spon- sor tree too hard for a replacement. ing eight exhibitions will be fed to 45 If the subscribers fail to materialize, and Although American Tobacco said it stations. , there is feeling that the Dodgers and Art Gleeson will report the games. Pre would honor its current contracts, it is Giants will be happy to join the Mon- shows will be seen and hoping for other sponsors to step in and and post game day night package. However, baseball heard locally only. These include Dug- let it move rapidly toward its announced men admit that if the West Coast teams out Interviews with Curt Gowdy and policy of withdrawal from sports. make a go of their pay TV venture it Warm -up Time with Don Gillis preced- could alter thinking of the national Considering the size of its baseball ing the games, and Sports Extra with package by pulling out clubs in other buys-it had contracted for one -half or Bill Harrington as a post-game show populous areas and sending them down one -third of most teams -American's on WHDH. For the TV games, Baseball the pay TV path. move so near the start of the season Closeup with Curt Gowdy will precede There are also reports that Dodger was a problem. Even in markets not each Sunday game and Wheaties Score- President Walter O'Malley is seeking directly affected by American's move, board with Johnny Most will follow to buy back the remainder of the 10- the impact of the decision was being each TV game. year rights contract which Union Oil felt. White Sox All the White purchased for $10 million in 1960. Of the national sponsors sticking with Chicago Sox games will be broadcast by WCFL Last week in Washington Warren baseball, R. J. Reynolds through Wil- liam Esty was again the biggest buyer. Chicago and a network of more than Giles and Joe Cronin, presidents of the 80 stations covering 12 states. Bob National and American leagues respec- Reynolds has bought seven teams this year, down from last year's eight. (In Elson and Milo Hamilton will do the tively, endorsed a bill which would give play -by -play. On WGN -TV Chicago, 64 all major team sports the special anti- 1963 Reynolds also purchased Kansas City.) White Sox games will be shown, 13 on trust exemptions now enjoyed only by the road. Of the 51 home games sched- baseball. The last sports bill Congress Brown and Williamson, through Ted uled, 42 will be day games and will be in the baseball pic- enacted in 1961 gave professional sports Bates, also remained colorcast for the fifth year. WGN-TV the right to sell packages to radio and ture with two teams. and the White Sox are now operating television (see page 76). With the exception of the two Los under a new four -year contract which At last week's hearing before the Sen- Angeles teams and Kansas City, every will run through 1967. ate Antitrust and Monopoly Subcom- team in the majors has a beer sponsor, and will do the play -by- mittee, Senator Edward V. Long (D- with 17 firms buying. Leading the list play on television. Mo.) urged that Charles O. Finley, are Ballantine through Esty with three owner of the Kansas City Athletics, be clubs, and Hamm Brewing through Cleveland Indians For the 15th year subpoenaed. Campbell -Mithun with four. WERE Cleveland will broadcast the In- games. This schedule of General Mills for Wheaties through dian year's The status of Mr. Finley and his 174 games, including 12 preseason Athletics has been sore Knox Reeves became a major buyer this another spot weekend games, will be fed to a net- year with partial sponsorship of two with baseball men, and it has left a work about 40 in Ohio, New teams, the CBS -TV and NBC games, of stations question mark in radio -TV plans in -TV York, Pennsylvania and West Virginia. Kansas and sponsorship of pre or post game City. and Harry Jones will do shows of four other teams. Question in Kansas City Although the games on radio. Although the In- no one knows what will happen, there CBS -TV reports its games are sold dians' TV outlet had not been signed as appears to be a reluctance on the part out and NBC -TV has sold one -quarter of last Thursday (Feb. 20), it is ex- of Kansas City stations to commit them- of its national sponsorships. Pee Wee pected that WJW -TV will again air the selves to the Athletics' games, if the Reese and Dizzy Dean will do the play - games. The TV schedule calls for 51 team stays there. WDAF- AM -TV, which by -play for CBS -TV, and Joe Garagiola games this year, the same as '63. Play - last year had the rights, let its option and another announcer to be named by -play will be handled by Bob Neal for 1964 expire. If the team does re- will handle the announcing for NBC - and . main, it's expected that the radio -TV TV. rights for 1964 will be no more, and Sports Network Inc., New York, Detroit Tigers Radio broadcasts of possibly less, than the estimated $300,- which arranges production for regional Tiger games have moved to wwJ and 000 the team got last year. networks, said it has already prepared WJR Detroit. WwJ will carry day The decision last month of American for more than 450 telecasts and 1,500 games and WJR the night games. They Tobacco Co. to pull out of sports spon- radio broadcasts. will feed a 48- station network. On sorship (BROADCASTING, Feb. 3) has television WJBK-TV Detroit will feed 32 thrown the selling situation into turmoil AMERICAN LEAGUE road games to an 8- station network. and former Tiger man- in several cities. WRAI. Baltimore ager Bob Scheffing will handle the play - American Tobacco through BBDO, will again broadcast the Oriole games by -play. New York, had contracted for six to a 30- station network in Maryland, teams: the Dodgers, Giants, Houston Delaware, Pennsylvania and Virginia. Kansas City Athletics With the status Colt .45's, Detroit Tigers, Boston Red The Orioles this year begin a three -year of the team's franchise and ownership

34 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 SPORTS... coverage that's exciting, unusual, live and direct. That's what viewers in the San Francisco -Oakland market expect (and receive) from KTVU. In 1964, Y.TVU will again exclusively televise the Giants - Dodgers Baseball games from Los Angeles. (For the fourth straight year.) Other live sports attractions include Seals Ice Hockey, the Lucky International Golf Tourney, Roller Derby and Wrestling. Plus the live coverage of national golf, swimming, tennis and basketball

events. ThL Number 1 .--:;: .A.;ç sports station San Francisco -Oakland market is

The Nation's LEADING Independent TV Station

Baseball's great center fielder, S. F. Giant Willie Mays, displays his ease and grace in robbing another batter of a sure hit. San Francisco Examiner photographs by mll Charlie Doherty. K u

CHANNEL

SAN FRANCISCO OAKLAND Represented nationally by H -R Television. Inc. Associated with: WSS-AM- FM -TV, Atlanta; WSOCAM- FM -TV, Charlotte; WHIG-AM -FM- TV, Dayton; W/OD-AM -FM. Miami

BROADCASTING, February 24, 1964 35 Here's part 1 of Volume 9 Universal -Seven Arts' "Films of the 50's' What's in it ?. Tony Curls Julie Adams Sal Mum

4'v.s,M'rernM. M T: he....,

IS ......

Fine feature film entertainment with the powerful audience appeal of today's top motion picture stars ... stories ... directors ... including BEND OF THE RIVER, starring James Stewart, Arthur Kennedy, Julie Adams, Rock Hudson Bill Mauldin's UP FRONT, starring David Wayne and Tom Ewell MISSISSIPPI GAMBLER, starring Tyrone Power and Piper Laurie BENGAL BRIGADE, starring Rock Hudson and Arlene Dahl YANKEE PASHA, starring Jeff Chandler, Rhonda Fleming and Lee J. Cobb .. and the hilarious ABBOTT & COSTELLO feature series.

They're all in Part One, just one of the four parts of the new Volume 9, which contains a total of 215 Universal Features from the Seven Arts' library of "Films of the 50's"

CONTACT YOUR NEAREST SEVEN ARTS OFFICE FOR MARKET AVAILABILITY rl' SEVEN ARTS NEW YORK: 200 Park Avenue - YUkon 61717 DISTRIBUTING CHICAGO: 4630 Estes, Lincolnwood,- III, ORchard 4-5105

CORP. DALLAS: 5641 Charleston Drive - ` -AOams 9'2855 LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 A SUBSIDIARY OF SEVEN ARTS ASSOCIATED CORP, TORONTO. ONTARIO: 11 Adelaide St. West EMpire 4-7193

For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data). Individual feature prices upon request. still uncertain, there has been no con- principal stockholder in the Angels and play on radio and television with Steve certed move by any station to lock up Golden West. Last year KHJ -TV con- Bailey also working on radio coverage. the Athletics' schedule. WDAF -AM -TV cluded its three-year contract with the A pregame Angels Warm -up and held the option for 1964, but has al- Angels. postgame Angels Report will be fed to lowed the option to expire. KTLA will show 30 games, including the radio network for local sponsorship. 10 preseason games in color from Palm A pre -pregame show on KMPC will fea- Los Angeles Angels The Angels are Springs, Calif., where the team trains. ture the Angels manager, Bill Rigney. keeping it all in the Gene Autry-Bob The 20 regular season games will be Reynold family this year with KTLA in black and white. Angels Warm -up Minnesota Twins Under the first year (TV) and KMPC, both Los Angeles, cov- and Angels Wrap -up will precede and of a three -year contract wTCN -TV Min - ering the games. Mr. Reynolds is pres- follow the televised games. KMPC will neapolis-St. Paul will feed the Twins ident of the Angels and Golden West originate 184 games, including 22 ex- games to 14 stations in Minnesota, Broadcasters. Golden West is licensee hibition, for a 19- station network in North Dakota, South Dakota, Iowa and of KMPC and is seeking FCC approval California, Nevada and Arizona. Buddy Wisconsin. Of the 50 games to be tele- of the purchase of KTLA. Mr. Autry is Blattner and Don Wells will do play -by- vised, 35 will be at night. Also under

68 national and regional advertisers buy major league baseball In 1964 68 national or large re- Carling Brewing (LF &S) Indians Lucky Lager Brewing (BBDO) *Angels gional advertisers will sponsor base- Carnation Co. (EWR &R) *Dodgers Marathon Oil (C -D Tigers

ball, either buying a part of the game Carter Products (SSC &B) CBS games Maxwell House (OB &M) Twins broadcasts or pre or post game pro- Chase Manhattan Bank (Bates) *Yankees Melville Shoe Corp. (DDB) *Yankees grams. Many of these advertisers Chesebrough- Pond's (NC &K) CBS games Monroe Auto Equip. *Yankees bought parts of games for several Chevrolet Dealers of Southern Dodgers (Aitken -Kynett) teams as well as programs before or after the games. Calif. (Eisaman, Johns & Laws) Angels Narragansett Brewing (DCSS) Red Sox R. J. Reynolds held the largest Chrysler Corp. (Y &R) All -Star National Brewing (Doner) Orioles number of team sponsorships by one World Series Nationwide Insurance (0B &M) *Yankees *Yankees company with parts of the White Pabst Brewing (K &E) *Dodgers Colgate -Palmolive (Bates) CBS games Sox, Indians, Yankees, Senators, Pearl Brewing (Tracy- Locke) Colts Del -Monte Foods (M -E) *Yankees Cubs, Braves and Phillies. The Gen- Philip Morris (Burnett) CBS games *Giants eral Mills lineup includes parts of Phillips Petroleum (MT) White Sox Falstaff Brewing the games of the Twins and Senators, (DFS) CBS games Cubs post or pre game shows for the Folger (C -D Angels Braves Orioles, Red Sox, Angels, and Yan- Giants Pittburgh Brewing Pirates kees. In addition General Mills is a General Cigar (Y &R) Red Sox (Ketchum, MacLeod & Grove) (Weiss) Indians sponsor of the CBS games and the Plymouth Dealers (Ayer) *Yankees NBC games. White Sox Pure Oil (Burnett) Twins Following is a list of the General Finance (PKG) White Sox more R. J. Reynolds (Esty) White Sox Cardinals important baseball sponsors: Indians General Mills (Reeves) Twins Yankees Sponsor & Agency Team Senators Senators Sponsor CBS games Cubs indicates (* NBC games Braves pre or post *Orioles Phillies game *Red Sox Schick Razors (Compton) *Red Sox sponsor) *Angels Schlitz Brewing (Majestic) Braves Allstate Insurance (Burnett) Cubs *Yankees Security First Natl Bank (Y &R) Dodgers Senators (Maxon) All -Star Serta Mattress (Doner) Cubs White Sox World Series Shell Oil (0B &M) Mets *Yankees Hamm Brewing (C -M) Cubs Cardinals American Tobacco (BBDO) Cardinals Giants Simoniz (DFS) CBS games Tigers White Sox *CBS games Anheuser -Busch (D'Arcy) White Sox Twins Std. Oil Calif. (BBDO) Angels (Gardner) Cardinals G. Heileman Brewing (M-E) Cubs Giants Hertz Armour & Co. (Y &R) *Giants (NC &K) *Angels Stewart- Warner *Mets Atlantic Refining (Ayer) Phillies Hills Bros. (Ayer) Pirates (MacFarland, Aveyard) Pirates H. P. Hood (K &E) *Red Sox Stroh Brewing Tigers Red Sox Keller Household Finance (NL &B) *Orioles (Zimmer, & Calvert) Yankees *Angels Tasty Baking (Aitken -Kynett) Phillies Ballantine (Esty) Phillies Texaco (B &B) Indians Hudepohl Brewing Reds Yankees Cubs (Stockton, West & Burkhart) Senators Braves Humble Oil (M -D Yankees Bayuk Cigars (Wermen & Schorr) Pirates CBS games Kraft Foods (JWT) *Red Sox Bonanza Airlines (Stebbins) *Angels *CBS games Liberty Mutual (BBDO) Sox Bristol -Myers (DCSS) CBS games *Red Union Oil of Calif. Dodgers Brown & Williamson (Bates) Mets Liebmann Brewing (FC &B) Mets (Smock, Debnam & Waddell) Angels Lincoln- Mercury (K &D Cardinals Volvo (Carl Ally) *Yankees Burger Brewing (Midland) Reds P. Lorillard (Grey) NBC games 1. B. Williams (Parkson) CBS games

38 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 puzzle:

Tale of Four Cities

When Robert Gilbertson, Frank Dougherty, Richard Gardner and Byington Colvig, regional managers of Harrington, Righter & Parsons, Inc., first joined that organization, there was some confusion about who went to which city. The cities in random order: St. Louis, Hollywood, San Francisco and Chicago. Although each man knew where he had been assigned, he guessed wrong about the other three; no two erred in the same way. For example, Dougherty thought Gilbertson was the Hollywood man; Gilbertson thought Colvig was assigned to San Francisco; Colvig thought Dougherty had been sent to Chicago. Gardner thought Gilbertson had the job that Colvig thought Gardner had, and so on. It took several weeks before things got sorted out, but they've run smoothly ever since. To which city was each man assigned? Where did Gardner think Dougherty was going? Address answers to: Puzzle #98, WMAL -TV.

If the people in your organization (e.g. Media Directors, Time Buyers) know where they're going, they'll investigate prime-time minute availabilities in WMAL -TV's 6 p.m.- to -7:30 p.m. Mon. thru Fri. slot. News 7 (6 to 7 p.m.) is followed by a sure -fire half-hour of comedy (Comedy Hour, 7 to 7:30 p.m.) for the whole family. Check Harring- ton, Righter & Parsons, Inc. any city.

.., _..._.....,....,.._._ Puzzle adaptation courtesy Dover Publications, New York, N. Y. 10014 wmal-tv Evening Star Broadcasting Company WASHINGTON, D. C. SEE THE WORLD'S FAIR AND Represented by: WARRINGTON, RIGHTER & PARSONS, Inc. WASHINGTON, D.C., TOO Affiliated with WMAL and WMAL.FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, February 24, 1964 39

Dwight D. Eisenhower will cover the 1964 Republican Convention for the American Broadcasting Company

Beginning July 13, 1964, Dwight D. Eisenhower will honor the American Broadcasting Company - and inform the American people. During the Republican Convention in San Francisco and the ensuing campaign, General Eisenhower will serve as the political consultant for ABC News on television and radio. He will discuss trends and the activities of the convention, each day, in informal interviews and give the country the benefit of his unique experience and his knowledge. ABC News a new three -year contract wcco Minne- games of the Colts. On radio, KPRC son. KDKA -TV will feed 33 road games apolis, will originate 171 games, includ- Houston will originate the Colt games to a five-station network. There are 26 ing nine exhibitions, for a 30- station, for a 25- station lineup in Texas and stations in the radio network to which seven -state network which includes Louisiana, with 12 stations getting all KDKA will feed 177 games, including Montana and Nebraska. , the games and 13 taking weekend 15 exhibitions. , Halsey Hall and will do games only. In addition a five -station and Claude Haring do the radio and the play -by -play on radio and television, Spanish -language network will carry television play -by -play. with Frank Buetel added to the radio Colts games to the border area. Gene staff. San Francisco Giants KSFO San Elston and Loel Passe will work the Francisco will originate broadcasts of radio -TV play -by -play, with Rene Car- the Giants full schedule, plus 12 spring New York Yankees For the 13th suc- denas and Orlando Sanchez Diago cov- training games, to a 16- station network cessive year wPDC(TV) New York will ering for the Spanish-language stations. televise the Yankee games. Of the 130 that stretches to KOU Honolulu. Pre- games on wPDC, about 50 will be seen Los Angeles Dodgers KPi Los An- game and postgame shows go to the on the seven -station TV network in geles will originate the Dodger games full network for local sponsorship. The New York and Pennsylvania. WPDC over a network of nine stations. There telecasts over KTVU(TV) Oakland -San will telecast all home games, 45 away will be 190 broadcasts, including 28 Francisco include two preseason con- games and four preseason games. About preseason games. Krrv(rv) Los An- tests and the nine games against the four or five games will be in color. geles will televise the nine Dodger - Dodgers in Los Angeles. Wcss New York will originate Yankees Giant games to be played in San Fran- and will do play-by -play. games for a 40- station network. The 30 cisco. and Jerry Doggett St. Louis Cardinals KMOx and KsD- exhibition games will be on WCBS-FM, will handle radio -TV coverage. Pre and TV St. Louis will carry the Cardinal with 13 also on WCBS. A 15- minute post -game shows on radio will be only games again. KMOx will originate for pregame show with Pat Summerall is on KPr. For the seventh consecutive sea- a radio network of about 100 stations set for wcss. On wPDC , son KWKW Los Angeles Spanish -lan- in 13 states for preseason and regula- and Roy Campanella guage station will carry the Dodger tion league games. KsD -Tv will televise will do pre and post game shows. Play - games with the same sponsors as on the 22 weekend road games. by -play on radio and television will be English-language coverage. Fats Garcia and will do the play -by -play. handled by , and and Jaime Jarrin will cover the games Messrs. Barber and Coleman. for KWKW. Dodgers, Giants have Washington Senators In the first year Milwaukee Braves WTMJ -TV Milwau- of a new three -year contract, WTOP -AM- kee will televise 30 Brave games this agreements with STV year, an increase from last year's 26, Tv again will carry the Senator games. Both the Los Angeles Dodgers and and the 11 games shown in 1962. WTOP -TV has 33 games scheduled, the the San Francisco Giants have signed WTMJ -TV will originate for a four -sta- same as last year, with 22 of them on five -year agreements with Subscription tion Wisconsin network. WEMP Mil- the road. WTOP will carry the 162 - Television Inc., effective March giv- waukee will originate the Brave games 30, game league schedule plus four exhibi- ing exclusive TV rights to all their to 62- station network in Wisconsin, Illi- tions. There is a possibility of forming games to this pay TV organization (see nois, Iowa, Minnesota and Michigan. a radio network this year. Dan Daniels story this page). However, both con- John The radio network last year had only and MacLean will handle the tracts provide for a continuation 31 stations in two states. Merle Har- of the play -by -play on radio and television. limited number of games on mon will do the radio play-by -play and broadcast commercial 1964 the TV announcer has not been set. television through the NATIONAL LEAGUE season. Specifically, the nine games the Chicago Cubs WGN -AM-TV Chicago Of the 132 games Dodgers play with the Giants in San will cover the Cubs again in 1964. The WOR -TV New York will televise, the 77 Francisco will be broadcast by KTTV(TV) home schedule of 81 day games will be home games will be in color. About 55 Los Angeles and the nine games the in color for the fifth year. WON -TV will games, mostly on weekends, will be Giants play with the Dodgers in Los televise five road games in black and taken by a six-station network in New Angeles will be broadcast by Krvu(TV) white. The full league schedule, plus York and Pennsylvania. Warr New Oakland -San Francisco. KTVU will al- four exhibition games, will be carried York, which this year acquired the so broadcast two pre- season exhibition on WON. Jack Brickhouse and Vince Mets on radio, will feed the 162 league games of the Giants during their spring Lloyd will do the television coverage, games, plus 28 exhibitions, to a 12 -sta- training period. and Jack Quinlan and tion network. , Lindsey The STV contracts give the pay TV will report the games on radio. Nelson and Bob Murphy will do the company exclusive rights to TV cover- radio and television play -by-play. Pre age of the games of the Giants Cincinnati Reds WCKY Cincinnati and and post game shows on television are Dodgers within 50 miles of home plate takes over the Reds broadcasts this year, handled by Mr. Kiner. Mr. Murphy in each city and first refusal for ex- originating 182 games, including 20 ex- does a 10- minute pregame show on tended areas, roughly the northern half hibitions, for about 80 stations in five WHHN and Mr. Nelson has a seven -min- of California for the Giants games, states. WLwr(TV) Cincinnati will orig- the ute post -game radio show. southern half of the state for the inate over 50 games to a five -station Dodgers games. STV has agreed network in Ohio, West Virginia and Philadelphia Phillies The Phillies to commence its service Kentucky. All home games will telecast 56 games this season on by July 1, with a will be minimum shown in color. Pre and post game a four- station Pennsylvania network. of 20,000 subscribers in each city, with penalties shows on radio and TV will be local WPIL -TV Philadelphia will originate the of up to $35,000 a month for remainder only. Waite Hoyt and Claude Sullivan programs. A 24- station radio network, the of the season if will handle the games on radio and fed by WPIL, will broadcast a total of this guarantee is not met. If STV Ed Kennedy and Frank McCormick 180 games. Byrum Saam, Richie Ash- has not met the minimum by the end of will handle the TV broadcasts. burn and Bill Campbell will do the the 1964 season, it must pay each club radio -TV play -by -play. an additional $100,000, with a similar Houston Colt .45's KTRK -TV Houston sum to be levied for each month of the will be key station for an eight- station Pittsburgh Pirates KDKA-AM -TV will 1965 season that STV does not have at network carrying 14 weekend road carry the Pirate games again this sea- least 20,000 subscribers in each city. 42 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 Fearless Review

Not to be outdone by a well -known syn- dicated columnist, who reviewed his own recently published book with relish ( ".. . in this reviewer's humble opinion the best book published this year"), we've decided to apply the technique to a radio station. Boldly raising the question about Iowa ( "Is it just a farm state ? "), WMT answers resoundingly ( "No! ") and effectively ( "Why, Iowa's an- nual personal income from non -agri- cultural activities tops farm income $3.2 billion to $2.8 billion. "). WMT's many -splendored wattage drives its 600 kc's over, under, around and through loam, limousine, tractor, factory and silo. The sta- tion's well-modulated voice carries news, weather reports, stock reports, time signals, interviews and music with singular verisimilitude, eliciting passionate attention from countless* listeners. WMT is delight from sign -on to sign -off. Its pervasive signal fills the clean Iowa air with waves of char- acter. And the commercials! Min- utes pass like station breaks. Ex- hortation becomes unassailable logic, the merest suggestion a powerful command. The conclusion is unescapable: No time buyer should be without at least a 13 -week supply, renewable like a comforting prescription.

Countless, but sampled and projected: 203,580 radio homes in 16 Iowa, 4 Wisconsin, 2 Illinois and 2 Minnesota counties (NCS '61 weekly cov- erage).

WMT -AM CBS Radio for Eastern Iowa Mail address: CEDAR RAPIDS National Representatives: The Katz Agency Affiliated with WMT -TV; WMT -FM; K -WMT, Fort Dodge; WEBC, Duluth.

BROADCASTING, February 24, 1964 43 ington for their annual meeting (see NETWORK TV DROPPED 8.2% page 60), took advantage of the trip to visit their congressional delegations TvB estimates $9.5 million lost in JFK coverage on Capitol Hill and explain the merits of the legislation. Several reported they The television networks dropped ap- ing level during the summer of 1963 had been pledged 100% support. proximately $9.5 million in gross time (see accompanying table). Representative Walter Rogers (D- Tex.), who guided the bill through his billings in the four -day coverage of On the basis of a $76.6 million pre- Communications Subcommittee and its President Kennedy's assassination that diction, the TV networks would have parent Commerce Committee late last commenced the afternoon of Nov. 22, a boost of about 4.5% for No- shown year, said he expected efforts might be 1963. vember, instead of a decline. made to amend the bill on the House This estimate was made unofficially The bureau noted that "most adver- by Television Bureau of Advertising re- floor. "I imagine they'll try to amend it tisers have accepted the idea of 'make - out of existence," he said. searchers on the basis of network TV goods' and that these billings will be gross time billings released today (Feb. The bill would prevent the FCC from reported [by TvB] as they occur." Net- regulating the length or frequency of 24) for November and January- Novem- work TV gross time billings are com- ber 1963. commercials through rulemaking-a piled by Leading National Advertisers - proposal the FCC abandoned early this The billings figures reported a de- Broadcast Advertisers Reports and re- crease in year after the Commerce Committee from $73.2 million November leased by TvB. 1962, to $67.1 million last November, approved the Rogers measure (BROAD- or a drop of 8.2 %. The cut in Novem- CASTING, Jan. 20). ber revenues also affected the gross bill- House to act on The FCC says it intends to utilize a case -by-case approach to overcommer- ings total for the 11 -month period in Rogers bill Wednesday 1963 -the total of $755.9 million was cialization-a procedure that won en- up 3.9 %, a gain that would have been The author and chief supporter of dorsement from several committee greater had November itself showed an HR 8316, a bill to block FCC rulemak- members who opposed rulemaking. increase. ings on commercials, said last week he Some broadcasters, however, hope Had commercial cancellations not oc- thought there were enough votes to pass that even the case -by -case method can curred during the four -day assassination it in the House. Broadcasters, mean- be sidetracked, perhaps through amend- coverage period, TvB researchers esti- while, stepped up their campaign to en- ment of the Rogers bill on the floor. mated that the networks would have sure passage. billed $76.6 million in November. In The bill is scheduled for three hours Rep appointments .. . October 1963, the networks reported of debate Wednesday (Feb. 26) and a Wrvo(Tv) Rockford, Ill.: Blair Tele- $76.8 million in gross time billings. vocal opposition is expected (BROAD- vision, New York, as national repre- The reported $67.1 million in Novem- CASTING, Feb. 10). But presidents of sentative. ber was down close to the monthly bill- state broadcasting associations, in Wash- WFLN Philadelphia: George P. Hol- lingbery Co., Chicago, as national rep- NETWORK TELEVISION GROSS TIME BILLINGS resentative. (000) Source: TvB /LNA -BAR WDIA Memphis: Bernard Howard and Co., New York, as national repre- November ** January- November sentative. 1962 1963 % Change 1962 1963 % Change ABC $18,632.6 $17,231.3 -7.5 $186,927.9 $195,655.8 +4.7 KyNO Fresno, Calif.: George P. Hol- CBS 28,352.4 25,994.3 -8.3 283,184.3 295,043.9 +4.2 lingbery Co., New York, as national NBC 26,215.5 23,939.3 -8.7 257,318.8 265,264.7 +3.1 Total $73,200.5 $67,164.9 -8.2 $727,431.0 $755,964.4 +3.9 representative. KGBA Santa Clara, Calif., and Kilos MONTH-BY-MONTH 1963 (000) Tucson, Ariz.: The Bolling Co., New ABC CBS NBC Total York, as national representative. January $18,264.8 $25,912.7 $24,095.6 $68,273.1 WEAQ Eau Claire, Wis.: The Paul H. February 17,435.7 24,057.7 22,864.8 64,358.2 March 19,378.0 26.694.3 25,196.7 71,269.0 Raymer Co., New York, as national April 18,577.0 26,508.4 23,699.7 68,785.1 representative. May 18,299.7 27,986.9 25,350.1 71,636.7 June 17,070.5 26,749.1 23,006.6 66,826.2 KASi Ames and KBIZ Ottumwa, both July 15,927.8 27,401.9 23,333.8 66,663.5 Iowa: Grant Webb & Co., New York, August 16,271.6 26,883.7 23,002.3 66,157.6 as national representative. *September 17,289.4 27,440.0 23,268.0 67,997.4 *October 19,910.0 29,414.9 27,507.8 76,832.7 November 17,231.3 25,994.3 23,939.3 67,164.9 Schick buys 'Sergeants' *September and October figures adjusted as of Feb. 6, 1964. * *November decline due to 4 -day cancellation of commercials at time of President's assissination. The Schick Safety Razor Co. has purchased half sponsorship of No Time NETWORK TELEVISION GROSS TIME BILLINGS for Sergeants, half -hour comedy series DAY PARTS starting on ABC -TV in the fall. During by its 52 -week contract, placed through Source: TvB /LNA -BAR Compton Advertising, Los Angeles, NOVEMBER* JANUARY -NOVEMBER Schick will advertise its stainless steel 1962 1963 % Change 1962 1963 % Change razor blades, double edge and the sin- Daytime $25,606.4 $24,836.1 - 3.0 $231,775.1 $251,206.1 + 8.4 gle edge injector blades, shaving creams Mon.-Fri. 20,443.1 18,894.0 - 7.6 189,108.2 197,531.0 + 4.5 and other products. Series, produced Sat.-Sun. 5,163.3 5,942.1 +15.1 42,666.9 53,675.1 +25.8 Nighttime 47,594.1 42,328.8 -11.1 495,655.9 504,758.3 + 1.8 by Warner Bros., stars Sammy Jackson TOTAL 73,200.5 67,164.9 - 8.2 727,431.0 755,964.4 + 3.9 in the lead role which Andy Griffith *November decline due to cancellation of commercials at time of President's assassination. portrayed on the stage and screen.

44 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 Based on APB television estimates. subject to qualifications which CTS National Sales will supply on request.

1fJt _;. ; 1 ', :'.

,.:;,iit

Especially during Summer, when selling is a breeze for advertisers on the five CBS Owned television stations, thanks to the excellent cost -audience efficiency achieved via streamlined Summer plans. Like WCAU -TV's "Summer Media Value Plan," designed especially to help your Philadelphia sales rise with the thermometer. Last Summer, for example, one major soft drink advertiser enjoyed a refreshing 36% better cost -per- thousand on WCAU -TV than the same schedule would have earned in the Fall. And another high- ridingsponsorgot 20% more efficiency with his summertime buy on Philadelphia's leading television station. Similarly, in New York, Chicago, Los Angeles and St. Louis, the CBS Owned television stations help combat soaring temperatures with tailor -made, low -cost selling plans. This Summer, play it cool. Call your CTS National Sales representative now. T Efficiency makes the difference!

CBS TELEVISION STATIONS NATIONAL SALES

REPRESENTING CBS OWNED WCBS -TV NEW YORK, KNXT LOS ANGELES, WBBM -TV CHICAGO, WCAU-TV PHILADELPHIA, KMOX -TV ST. LOUIS McCann's ultimatum: best spots or none NO SECOND CHANCE FOR STATIONS IF COMPETITORS OFFER BETTER TIME

A "sudden death" policy in spot tele- that salesmen cannot be expected to with opportunities for schedule im- vision buying was invoked by a $25 mil- hold valuable availabilities indefinitely provements." lion customer last week in protest if a client and his agency don't act Mr. Grey said that McCann has "al- against the selling and servicing prac- promptly when the better positions are ways believed the key to our success in tices of some station representation offered. spot television is related to the skill and firms. Mr. Grey outlined the McCann policy abilities of our timebuyers in improving Edward A. Grey, senior vice presi- in a letter sent Wednesday to "every and refining their spot schedules. These dent in charge of TV programing and television sales representative organiza- improvements are almost totally depen- media for McCann -Erickson, said Mc- tion." In it he restated the agency's dent upon the professional capabilities, Cann will cancel its spot TV schedules basic spot TV buying policy and then rapport and attitudes of the sales per- whenever it can find better values on enumerated the key procedures by sonnel who call upon us." other stations -without asking the orig- which it will be implemented. He would like nothing better, he told inal stations whether they themselves These procedures obligate McCann BROADCASTING, than to see McCann's can provide better positions. timebuyers to seek constantly to im- media buying department-which in- Salesmen representing stations carry- prove their clients' spot TV schedules, cludes 30 buyers -"crawling with sales- ing schedules for McCann clients, he and to grant interviews to any salesman men" because "we can be no better than pointed out, are expected to keep Mc- with availabilities to offer. the salesmen who serve us." Cann buyers informed when better po- "In these days of spiraling advertising He said McCann's "basic" television sitions open up. If they don't do so, it costs," Mr. Grey said, "it is our firm be- spot buying policy-which contains no will be assumed that they have nothing lief that this principle of 'instant up- explicit "sudden- death" provision-had better to offer. grading' of our spot schedules is essen- been in effect for some time but that in- Rips Criticized A review of the tial. In the interests of good media prac- vestigation had shown that too often sales- and -service patterns of "a certain tices, we are certain that we can count buyers were seeing availability lists only few station representative organiza- on your cooperation in conveying to when they were buying a specific sched- tions," Mr. Grey said, "has revealed an your sales personnel the importance of ule. increasing tendency toward servicing delivering to McCann -Erickson the best The "sudden death" feature is con- agencies by telephone, with a corre- possible spot offers. In return, we pledge tained in the implementation procedures sponding reduction in both the incidence our complete cooperation in making outlined in the letter. It provides that of personal calls upon our buyers, as buying decisions quickly and fairly." when a spot is found that is superior to well as upon the rate of voluntary Service Review He "urgently" re- one already being used for a McCann availability submissions... . quested that a review of servicing prac- client, "cancellation of the less valuable obviously, sales representative tices be made by "those representatives spot will become automatic without re- service only upon request, or by rote, who had assumed their obligations were quest for improvement to the incumbent cannot be condoned any longer in these completed when the schedule was pur- station, since it will be assumed that the days of increasing out -of- pocket adver- chased." He said, however, that "many incumbent station has no superior avail - tising costs." leading station representative organiza- abilities." His statement of policy, which he tions, aware of this 'instant upgrading' Short Notice The standard contract called "instant upgrading," brought in- policy, have continuously provided us form in use in spot buying and selling stant reaction from reps and also from provides for cancellation on two weeks a number of other agencies. notice, and "instant upgrading" would There was general agreement that the be accomplished on that basis. "instant upgrading" or "sudden death" Other agencies tended to agree that at approach is by no means a new or un- times the selling and servicing practices tried way of doing business. Procter & of some reps were superficial and spas- Gamble, television's biggest user, and modic, but most seemed disinclined to its agencies were cited as probably the rate them poor enough to warrant ex- technique's No. 1 practitioners, although treme action. It was stressed repeatedly several salesmen felt that P &G agencies that quality varied not only from one usually seem to use it more in their firm to another but often from salesman buying for P &G than for other clients. to salesman within the same firm. At most agencies, however, the con- Reps themselves took much the same sensus seemed to favor giving the sales- position. While some felt that any man a chance -by request -to come in reputable firm or salesman never stopped with something better before cancelling selling, even after the sale was made, a schedules already placed with him. At number of others thought that in some some agencies it was considered un- cases servicing was not all that it thinkable not to do so. should be. Varied Opinion Among reps, the Lawrence Webb, managing director first reaction ranged from a charge of of the Station Representatives Associa- "nitpicking" to the belief, expressed by Edward A. Grey, senior vice president tion, took this position: a number of sales executives, that Mr. for TV programing and media at Mc- "I do not believe that Mr. Grey is be- Grey's position was not unreasonable or Cann-Erickson, has told representa- ing unreasonable in his request, but I was completely justified. There was no tives that the agency will cancel its do not believe his approach to the solu- indication that they felt unable to live spot schedules whenever it can find tion of the problem -if there is one -is with it, although several pointed out better buys on competitive stations. the right approach. I would suggest

46 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 that he call all the representative firms together and discuss the problems and try to arrive at a solution, and not air McCann's rules for buying spot TV his grievances in the press. If SRA can Here's text of McCann -Erickson's sponsibilities for those clients as- be of any help to him, all he needs to "basic policy" on TV spot buying signed to him. do is call." and the key procedures for imple- "2. Each timebuyer is constantly $39 Million Yearly McCann- Erick- menting it as described last week by obligated to ferret out and acquire son invests approximately $25 million a Edward A. Grey, senior vice presi- spots that represent superior values year in spot television and around $14 dent in charge of TV programing to those currently scheduled. million in spot radio. Last week's moves and media (see story page 46). Text "3. Each spot purchased by Mc- related only to the spot TV business. comes from Mr. Grey's letter to sta- Cann-Erickson for its clients will be Among other leading spot TV agen- tion representation firms. utilized only until such time as a cies the buying procedures vary in de- Basic policy: "Immediate cancel- spot representing greater value can tail. lation upon two weeks notice of any be obtained. One of the biggest agencies follows spot announcement currently being "4. Cancellations of the less valu- a policy of requesting new availabilities aired by a McCann- Erickson client able spot will become automatic with- from an incumbent station's rep before which can be replaced by a spot rep- out request for improvement to the cancelling in favor of a "switch pitch" resenting a greater value to the ad- incumbent station, since it will be as- from another rep. If the original sales- vertiser involved. This greater value sumed that the incumbent station has man comes in with new availabilities as will be ascertained on the basis of no superior availabilities. good as or better than those offered by either improved efficiency, increased "5. Timebuyers will be obligated the competing rep, the buyer usually audience reach or both. This policy to grant interviews to every sales per- moves to the new positions on the sta- applies to both pre -empted as well as son who wants to submit availabil- tion that is already carrying the sched- non -preemptible spots." ities. ule- provided that the salesman has a Key procedures to be followed by "6. Each McCann -Erickson cli- plausible reason for not having offered all McCann -Erickson offices in buy- ent using spot television will receive the improved positions earlier. ing and servicing spot television: a monthly report of all schedule im- If he doesn't have a valid reason, "1. Each timebuyer is vested with provements and refinements accom- causing the buyer to suspect that he the agency's total spot buying re- plished during the previous 30 days." offered the new spots only because his existing schedule was at stake, the sales- man may be told to "get lost." Executives at this agency emphasized, The vice president and media director constantly trying to improve its sched- however, that generalizations are almost of another large agency insisted that ules, but in general it is satisfied with impossible, that relationships with sales- it's the agency that "sets the tone" in the service it gets from reps. men are on a personal basis and that obtaining the most satisfactory availa- One media director thought that "it some give "fabulous" service while bilities. It was his belief that, by and would be quite naive of an agency to others are "lazy" or "sloppy," but that large, reps provide commendable serv- expect a station representative to keep they would not think of going as far as ice, but that the quality varies from one it informed whenever a better deal pre- McCann has gone in changing buying representative organization to another. sents itself." practices. Agency Problem "It is up to the "In effect," he said, "this is really ask- Open Book A media head at an- agency to demand the best schedules," ing the representative to do the agency's other major agency said it makes a he commented, "and it is their job to work. It's a matter of common business practice of keeping its books open so evaluate availabilities constantly and sense that rather than do a re- selling that any salesman can see what the seek to upgrade schedules. If a station job for the agency, the representative is agency has bought, and thus can be in doesn't cooperate, an agency can al- going to go out and try to sell the more a position to offer "better" positions. ways cancel, but generally we don't attractive schedule to someone else. But to depend exclusively on the sales- have to take this step. The trouble "We consider it our own duty to keep men to volunteer improvements in their sometimes lies with poorly organized a look -out for better avails. If we find own schedules, he said, could mean media departments or some lax time - a station with a better offer in a partic- that "you might wait for 40 years." buyers." ular market, we go back to the original Another substantial spot- buying agen- A spokesman for another agency held station and tell them about it. If they cy indicated that reps keep it well in- that a "sudden death" policy was "go- can improve on it, we'll stick with them. formed on new availabilities but that ing too far." He said that TV salesmen Otherwise we'll transfer our business." "we keep re- requesting anyway." An ex- are of "high calibre" and most are do- ecutive here said that its biggest prob- ing a good job. "We would never can- Bayuk, agency split lem in upgrading schedules was in get- cel a schedule without first informing ting the client's approval quickly enough the rep of a possible switch," he said. A seven -year client- agency relation- when better availabilities are offered- "All in all, I would say that the service ship between Bayuk Cigars Inc., and a point frequently made by reps. the rep performs is being handled quite Wermen & Schorr, both Philadelphia, The media supervisor of another ma- well." will end June 30 because of policy dif- jor agency, however, said that his buy- Officials of another agency said they ferences, according to David Wermen, ers have followed a "sudden death" request new availabilities from the first W&S president. policy for several years and have found station before moving on to the sec- Bayuk became acquainted with W&S reps "very cooperative." He indicated ond, following a policy of "giving every- in 1956 when Bayuk purchased Gra- that "it's a two -way street "' -that the body an opportunity." The agency bosky Brothers, also a Philadelphia agency must always be on the alert to doesn't deliberately solicit availabilities cigar manufacturer, which was serviced find more suitable availabilities and that from a station it hadn't intended to use by the agency. A year later W&S took the station and its rep must cooperate in the first place, nor would it go to the over Bayuk's big Phillies brand and sub- by keeping the interests of "good cus- extent McCann appears to be, they sequently the Webster and Ruskin tomers" in mind. said. The agency follows the policy of brands.

BROADCASTING, February 24, 1964 47 Milwaukee ad lab set for June start `Tear sheets' for TV? AND TV ADS WILL TEST EFFECTS OF NEWSPAPER The Film- Makers Inc., Chicago Advertisers and their agencies, long - done with a small TV set attachment TV film production company, is plagued in their efforts to determine the which will cut off both audio and video supplying its clients in the filmed sales results of varied media mixes by signals for the duration of a commer- commercial area with a photo- a lack of rigorous control methods, last cial on receiving an electric impulse montage of key scenes from their week heard Milwaukee described as a from the transmitted signal. commercials. It is a way of bridg- "market laboratory" for such experi- 98% Pure Mr. Ule estimates that ing the "tear- sheet" gap in TV, menting. with inclusion of all TV stations in the according to Lincoln Scheurle, Maxwell Ule, technical consultant to market, in addition to the Journal, one president of Film -Makers. Print the Milwaukee Journal, who has sep- can be 98% sure of who will, and who advertisers have access to "tear arated the Journal's subscribers into will not, be exposed to a particular ad- sheets," he pointed out, and photo control groups to test effects of adver- vertising message. and script storyboards can be con- tising in that paper, described a method Ad campaigns in Chicago, 90 miles fusing as to actual sequences be- by which the Journal Co.'s WTMJ -TV distant, are thought to have little or no cause of pictures, and copy and Milwaukee, will be brought into the effect on the Milwaukee population. video instructions. The montage testing. He said it is likely that Mil- For purposes of the "Milwaukee Ad- Film- Makers supplies to its clients waukee's other TV stations -two VHF vertising Laboratory," recipients of the is mounted on cardboard for easy and one UHF -would also join the pro- Milwaukee Journal, which has an esti- handling and display. gram. Mr. Ule is former senior vice mated 83% market penetration, have president for marketing and research at been divided into two demographically Kenyon & Eckhardt. identical communities. monthly report on sales flow correlated Fundamental to the media test is a By turns, each of these can be used to media usage for 50 product cate- method of achieving a control group as an experimental segment, (those ex- gories and weekly reports for specific which will not receive a particular com- posed to a campaign) or control seg- products for which the agency had spe- mercial or series of commercials. ment (those cut off from the cam- cifically taken the service. In the case of television this will be paign). Now, in addition to these segments, there will be two demographically simi- Ford, Philip Morris lar groups with the electronic trippers on their TV sets, each group comprised buy NFL TV games of 750 television homes. CBS -TV's $28.2 million "gamble" for A basic experiment described by Mr. the two-year television rights to the Na- Ule would involve completely withdraw- tional Football League games has paid ing ad messages for a product in mar- off. ket A in one or both of the major The network last week announced media, while doubling their exposure in that the Ford Division of Ford Motor market B, and checking the sales flow Co. and Philip Morris Inc. and its for the product over an extended period American Safety Razor Co. subsidiary of time using a diary reporting method. have signed two -year contracts for six Long -Range Test Mr. Ule empha- and four minutes respectively of na- sized that the system as presently con- tional sponsorship in each of the 23 ceived, is designed for "strategic" or NFL playing dates (CLOSED CIRCUIT, long -range media mix testing. Feb. 17). The FCC has granted WTMJ -TV a The remaining eight commercial min- 90 -day period, now under way, in which utes for each game are to be sold re- to test the tripper device, provided there gionally, a task that as of late last week, is no deterioration in the station's sig- a network official said, was "virtually nal. Mr. Ule said this requirement completed." He said that about 10 or could be met if only one of the 750 - 11 regional sponsors, most of them home samples is blacked out at a time, holdovers from previous seasons, will but that there is deterioration when join Ford and Philip Morris in pre- both groups are cut off. senting next year's games on television. He indicated that the only thing hold- Unofficial estimates of how much ing up cooperation of the other stations CBS -TV is charging the advertisers to in the market- wIsN-Tv, wrri -Tv and put their messages on the TV screen wuHF(Tv) -is red tape of minor legal during NFL games indicate the net- questions. work will recoup most of its two -year Starting date for active testing by the investment during the first year (CLOSED Milwaukee Advertising Laboratory in CIRCUIT, Feb. 10). the two media is tentatively set for It was reported that commercial min- June. utes will cost national advertisers $65,- The Journal Co. hopes agencies will 000 each, adding up to nearly $15 mil- subscribe to the media testing service lion each year for Ford and Philip Mor- for three -year periods. Such a subscrip- ris combined. Should similar rates ap- tion costing $30,000 would entitle the ply to regional advertisers, the network agency to all data uncovered except can expect to receive nearly $27 mil- that exclusively contracted for by a lion for the 1964 season and thus apply Maxwell Ule particular advertiser. most of next year's revenues to the Testing the media mix Included in the service would be a profit side of the books.

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Use the TR -3 to play back tapes for viewing anywhere in the shop I e s THE MOST TRUSTED NAME IN TELEVISION ment, and that the FTC is seeking to IT'S A MATTER OF INTERPRETATION legislate against matters not covered in the order. Nielsen also claims that FTC, Nielsen at odds on consent decree compliance most of the questions being asked al- A. C. Nielsen Co. is having trouble dent, replied at that time that the ques- ready have been answered in the com- convincing the compliance staff of the tions came "as a real surprise and dis- pliance report. Federal Trade Commission that its tele- appointment. A. C. Nielsen Co. has "Respondent believes that it has gone vision audience research operations made a good faith effort at compliance far beyond the minimum requirements meet all the requirements of a Dec. 28, and ... many of your criticisms appear of the order and has made its explana- 1962, consent agreement. to be based upon a misunderstanding of tions and disclosures so complete and In fact, none of the three major rat- the facts and of the nature of the clear that the objectives of the commis- ings firms which signed consent orders Nielsen reports and research." sion have been fully satisfied," Mr. at the same time -Nielsen, American FTC staff executives are known to be Rahmel said in reply to the May in- Research Bureau and The Pulse Inc.- preparing another series of questions quiry by Janet Saxon, attorney in the have been ruled in compliance by for Nielsen to answer in a "final effort" FTC's compliance division. In that the commission. However, to date the to bring Nielsen into what they con- seven -page letter, Miss Saxon raised FTC staff has raised major questions sider compliance with the consent order. over 35 FTC points of dispute with only with Nielsen and ARB. This communication, it is understood, Nielsen. ARB reportedly has answered satis- will set a "deadline" for the completion The essential provision of the consent factorily most of the questions of the of negotiations. If Nielsen is not found agreements prohibits the research firms FTC officials, and they have not yet to be complying by the deadline, the from claiming that their ratings are delved deeply into the Pulse compliance FTC members will be asked to turn the "accurate" and requires them to state report. The consent order with Pulse case over to the Justice Department that they are "estimates" only. The was amended last fall and this was with a view toward the issuance of a order also contains two "catch -all" given as the reason, along with the in- civil contempt complaint (calling for a paragraphs, provisions of which now are vestigations of Nielsen and ARB, why fine) against the research company. causing a major dispute between Niel- Pulse's compliance has not been ques- Grounds of Dispute Nielsen at- sen and the commission. tioned. torneys maintain that they have made Last fall, the FTC asked Nielsen for a Much correspondence has been ex- and are making every effort to answer "written analysis" of all methods used in changed between the trade commis- fully and completely the questions of making audience surveys. Richard sion and Nielsen, along with personal the trade commission. Nielsen says the Flynn of Sidley, Austin, Burgess & conferences, since May 9, 1963, when FTC staff objects to certain practices Smith (Nielsen counsel) replied: "The the agency raised a series of questions without stating why; that the agency is preparation of such an analysis in the relative to Nielsen's compliance or lack attempting to resurrect charges made detail you apparently contemplate would of compliance with the order. Henry in the original complaint but which take months, and your request seems to Rahmel, Nielsen executive vice presi- were thrown out by the consent agree- us to be quite unreasonable in view of

Florida congressman finds support in California paper A congressman last week ques- sums of money. It might be of serv- Times survey noted that the news- tioned the television audience sample ice to the TV industry to have simi- paper promotes itself as having an of the A. C. Nielsen Co., largest rat- lar polls run in the large metropoli- audience with exceptionally high in- ings firm in broadcasting, but neither tan markets to see if the TV ratings come and high educational levels. the company nor the Broadcast Rat- are as poor as they turned out to be They also pointed out that the Times ing Council Inc. would comment in Los Angeles. . questionnaire sought opinions about publicly. According to the Times poll, com- program preferences and dislikes; it Representative Paul A. Rogers piled from 451 returned question- did not make any effort to measure (D -Fla.) said in a House speech naires said to have been sent to 711 what programs its panel members ac- Tuesday (Feb. 18) it appears the members of its "Readers Panel," tually watched, nor did it explain Nielsen sample is weighted for rural The Beverly Hillbillies (CBS -TV, how it authenticated answers. taste while the national TV audience Wednesday, 9 -9:30 p.m. EST) was A reporter who had seen the com- is more urban than the company most frequently listed as the pro- plete Times report furnished to the sample would indicate (CLOSED CIR- gram "least liked" by Times readers. congressman found that all statistics CUIT, Feb. 17) . The program has consistently led were given in percentages, but there The congressman, a member of Nielsen's list of popular programs was no indication how many ques- the House Special Subcommittee on for two seasons. tionnaires were represented by each Investigations-the panel that probed `Striking Differences' Represen- set of figures. Congressional investi- ratings last year-offered a Los An- tative Rogers said the census bureau gators who probed broadcast ratings geles Times "Readers Panel" survey classifies the communities in which surveys last year criticized ratings to show that something is amiss and 70% of the U. S. population live as reports that did not include complete suggested that "the advertising indus- urban. "While not advocating that information in this area. try, which pays for the great bulk of the Los Angeles survey is complete- Representative Rogers has told as- the surveys, might take notice of the ly accurate," he said, "the striking sociates that he is aware that parts of discrepancy.... " differences of fact that it draws with the Times poll "may be shot down Representative Rogers added, Nielsen can only emphasize the ques- by broadcasters," but he is convinced "This survey stands in complete con- tion of the accuracy and reliability nonetheless that the Nielsen sample tradiction to what TV ratings serv- of the present systems of TV rat- is overweighted for rural tastes, and ices are plying the advertisers and ings." the Times survey is the first docu- TV trade with for rather substantial Broadcasters who have seen the mentation that he has uncovered.

50 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 "Our glass is fresh blown daily" Tom Garten and John Sinclair (left), welcome this reported annually to the Internal Revenue by two opportunity to display another scintillating fact about million Supermarketeers. Supermarket (formerly the Charleston- Huntington What do these solid citizens have to show for this market). For Rainbow Art Glass (where WSAZ -TV staggering sum? 507,000 TV homes* (among other General Manager and Charleston Manager pose things) spread out over three -score-twelve counties in today) is but one of many on their glassworks roster. West Virginia, Ohio, Kentucky and Virginia. A multi -million -dollar roster on which you'll not Homes that are all within range of wsnz -TV's sky- only find the names that made West Virginia famous scraping TV tower. And, thus, within range of your in gift shops the country over but the names of such commercials. Have your Katz Agency Man give you companies as Owens -Illinois, Pittsburgh Plate and the facts on Supermarket and WSAZ-TV, a Goodwill Libbey -Owens -Ford, as well. And a roster that con- Station and NBC primary. WSAZ-TV 3 Charleston- tributes a goodly portion of the four billion dollars Huntington, West Virginia. *SRDS 4sklEDB` 3 AFRS1 " z 1 xàé J

BROADCASTING, February 24, 1964 51 the history of this proceeding." anticompetitive practices. A compli- He pointed out that the FTC, prior ance report covering the terms of this to the consent order, was given "free agreement was submitted by Nielsen access" to Nielsen records and person- the last week of 1963 and that report nel. And, he said, this "lengthy and has not been questioned by the FTC burdensome investigation was followed staff. by further extensive conferences." He said the request is "tantamount to the Future goal, not past opening of an entire new investigation. should set budget . . . Neither this generalized request, profit nor statements such as that by Mr. Advertising budgets should be set ac- [Berry] Stanley [chief of the FTC com- cording to the advertiser's profit and pliance division] that Nielsen is violat- volume goals for the future, not on the ing the order in ways ... which neither basis of last year's sales, Marion Harper he nor you will disclose to the company, Jr., president and chairman of the In- provides a basis upon which Nielsen terpublic Group of Companies Inc., can attempt to furnish information to told the National Association of Ac- you." countants at a meeting in Detroit last Mr. Flynn was complaining about Thursday (Feb. 20). Mr. Stanley's interpretation of the so- He also protested the common prac- called "catch -all paragraphs" and Mr. tice of tying budgets to a 12 -month Stanley replied that, in his opinion, calendar. "Advertising," he said, "should "these paragraphs of the order could be related to marketing objectives which cover many representations and prac- often require two, three or five years tices not specifically enumerated in the for achievement. Advertising plans complaint or the order to cease and should extend over these longer periods, desist." even though expenditures may be re- Mr. Flynn replied that if the provi- Nielsen's Rahmel corded on an annual basis," the agency sions in question "are to be used as a executive stated. trap for respondents, rather than a of the research companies and nothing Mr. Harper cited the success of Proc- shield for the public, I suggest that the has been sent to the commission proper ter & Gamble's Tide as an example of usefulness of the consent order pro- for action. benefits that an advertiser may gain by be at an In signed a second cedure will soon end." addition, Nielsen setting his budgets higher than "the in- The FTC staff still has in its poses - consent order last fall with the FTC dustry average." Tide's advertising in alleged sion the compliance reports by all three prohibiting it from engaging budget, he noted, was two- and -a -half times as large in relation to sales as the industry average, and catapulted Tide in to a 25% share of the market in 18 Commercials production ... months and 32% in two- and -a -half Listings include new commercials be- Quality Bakers of America, New York (Sunbeam years, while the closest competitor had ing made for national or large regional bread); three 20's for TV, live on tape. John less than 15% of the market. television campaigns. Dillon, production manager. Placed direct. Alan radio or Appear- Baker, producer. After its budget was cut back to ing in sequence are names of advertiser, General Mills, Minneapolis (Red Brand flour); "traditional" limits, he noted, Tide con- product, number, length and type of nine 60's for TV, live on tape. John Dillon, pro- tinued to hold its share of the market - commercials, production manager, agen- duction manager. Agency: Dancer- Fitzgerald -Sam- and thus stands to gain another advant- cy with its account executive and pro- ple, New York. Dave Davidow, agency producer. age: duction manager. Delta Air Lines; 20 ID's, two 60's, two 20's for TV, live on tape. Agency: Burke Dowling Adams, "If Tide with one -third of the mar- Alexander Film Co., Colorado Springs. Atlanta. Bob Hendrickson, agency producer. ket spends the same proportion of its The Coca -Cola Co., Atlanta; six 20's, three 60's Seven -Up Co., St. Louis; five 60's for TV. sales on advertising as brand X-which for TV, live on tape. Agency: McCann -Erickson, Agency: J. Walter Thompson. Art Lunn, agency New York. Lee Rothberg, Tim Sharp, Stewart has less than 15% market -share -the producer. Brown, agency producers. consumer will encounter twice as much Carling Brewing, Cleveland (Black Label beer); for Tide as for brand X. two 60's for TV. Agency: Lang, Fisher and Keitz & Herndon Inc., 3601 Oak Grove, Dallas. advertising Stashower, Cleveland. Wayne Schakel, agency National Association of Insurance Agents, New The power of the initial success will producer. York; three 60's for TV, on film. Marty Young, therefore perpetuate itself through a Pet Milk Co., St. Louis (Sego diet food); two production manager. Agency: Doremus & Co., continuing advantage." 60's for N. Agency: Gardner Advertising, St. New York. Judith Chaice, account executive. Louis. Dale Kirschoff, agency producer. B. C. Remedy Co., Durham, N. C. (B. C. head- Automobile Club of Michigan, Detroit (service); ache powders); two 60's, two 20's, two 10's for Rice Sausage Co. one 60, one 20 for N. Agency: Stockwell & TV, on film. Tom Young, production manager. Marcuse, Detroit. James Lewis, agency producer. Agency: C. Knox Massey & Associates, Durham. renews radio dramas William Stauber, account executive. Heller- Ferguson Inc., 1606 North Highland, Holly- The growing interest by advertisers wood 28. Hal Kirk Film Productions, Kent Cliffs, New York. in radio dramas was underlined by an Sherwin- Williams Co., Cleveland (Super Kem- J. A. Folger & Co., San Francisco (coffee); five Tone); one 60 for TV, stop motion on film announcement last week that the R. B. 60 for radio, musical. Hugh Heller, production (color). Hal Kirk, production manager. Placed Rice Sausage Co., Lee's Summit, Mo., Bob Tritikin, manager. Agency: Campbell -Ewald. direct. its of sponsoring agency producer. has renewed schedule Raymond Scott Enterprises Inc., 140 West 57th six -and -a -half hours of such programs Cardinet Candy Co., Oakland, Calif. (U -No- candy); one 60 for radio, musical. Hugh Heller, Street, New York 19. weekly following an initial 13 -week run (Krystal production manager. Agency: Herald House Inc. The Krystal Co., Chattanooga shops); on KMBC Kansas City, Mo. Charles Barclay, pro- Henry Freitas, agency producer. one 60 for radio, jingle. duction manager. Agency: Bearden-Thompson- Rice's renewal of the programs, Jefferson Productions. 1 Julian Price Place, Char- Frankel Inc., Atlanta. Robert Dulaney, account which are distributed by Irving Feld lotte, N. C. executive. Ltd., New York, is on a "till forbid basis." Edward B. Voegele, vice presi-

52 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964

EVER llAVE TILE FEE[ING you'RE bEiNG WATChEd? WE do. NIGiiT ANd dAy.TELEvisioN's biggEST AVERAGE NighTTiME AUd1ENCES hAVE BEEN I(EEpiNG AN EyE ON US FOR NINE STRAighT yEARS-ThE biggEST AVERAGE dAyTiME AUdiENCES FOR SiX. ANd SEEING IS bEîiEVINCI. CBS TELEVISION NETWORkc!

Based on NielsenTelevision Index estimates subject to qualifications which the CBS Television Network will supply on request. (NTI Aver- age Audience, 7am -6pm, Monday-Friday, and 6 -11pm, seven nights) dent of Galvin /Farris /Sanford Adver- tions throughout the nation. The com- interest in local television was further tising, Kansas City, and account exec- mercials, produced by Griffon Produc- advanced last week by Howard Abra- utive on Rice, said the company decided tions, New York, will first be broadcast hams, vice president for local sales, to renew the dramas on KMBC because in Los Angeles, San Francisco, Indian- who spoke to department store base- there was "sufficient comment" from apolis, Washington and Tulsa, Okla. ment advertising managers in Houston. listeners. "The first 13 weeks established He advised the use of TV to compete product identification with the programs Kentucky Club Tobaccos, a subsidiary with "upstairs" ad managers. and the station," he remarked, and of Mail Pouch Tobacco Co., Wheeling, Mr. Abrahams told the group "if "having established our audience, we W. Va., through Warwick & Legler, your upstairs ad manager is hiding be- want to sell them sausages." New York, has signed a 39 -week spon- hind his paper curtain, my advice to The Feld dramas consist of 52 half sorship agreement for Speaking of you is to let him. In print you can't hours each of Captain Horatio Horn - Sports, on ABC Radio. The purchase outspend him. But in television you blower, Adventures of the Scarlet Pim- - representing one of Kentucky Club's can out-promote him." pernel, and Lives of Harry Lime; 39 major promotions of 1964 -goes into half hours each of Theatre Royale and effect today (Feb. 24). Newport cigarettes The Black Museum; 26 half hours of Libby, McNeill & Libby, Chicago, Queen's Men and 104 half hours of through J. Walter Thompson, New cancels spot TV Secrets of Scotland Yard. The six -and- York, and Timex Watches, New York, The first substantial cut -back in tele- a -half hours on KMBC occupied the through Warwick & Legler, that city, vision advertising by a cigarette com- 3:30 -4 p.m. and 7 -10 p.m. Sunday pany was revealed last week when re- periods and repeat presentations from have purchased full sponsorship of NBC -TV's coverage 16th annual ports circulated that P. Lorillard & Co. 12:30 -1 a.m. six times a week. of the -scheduled for May 25 had canceled spot TV schedules for (10-11:30 p.m. EDT). The presenta- Newport cigarettes on a nationwide Business briefly ... tion by the National Academy of Tele- basis. There was no confirmation of the Thomas J. Lipton Inc., Hoboken, N. J., vision Arts and Sciences will originate cancellation by Lennen & Newell, agen- through Sullivan, Stauffer, Colwell & in Hollywood and New York. cy for Lorillard, but several leading rep- Bayles, New York, and the Scott Paper The Chap Stick Co., Lynchburg, Va., resentative organizations acknowledged Co., Philadelphia, through J. Walter through Gumbinner -North, New York, they had received cancellation instruc- Thompson, New York, have purchased has renewed and expanded its sponsor- tions. The best avaliable estimate was full sponsorship of Once Upon a Mat- ship in NBC -TV's Today show. The that Newport TV spot flights were be- tress, a 90- minute special to be present- order, to run through March 19 will ing telecast or were planned in upward ed June 3 on CBS-TV. The special include commercials for Chap Stick of 30 leading markets. Some sched- adaptation of the off -Broadway musical and Chap -Ans. ules on the air were cut short and comedy will Burnett. star Carol others were canceled in advance of the NBC -TV reported last week that day- Colgate -Palmolive buys planned starting dates. time sales for the week ending Feb. 3 Though complete information could totalled more than $1 million. The net- TV show on 25 stations not be obtained, it was learned that the work also announced new sponsorships In its first multi -market purchase of action had been taken because of de- clining a decision by of seven companies: The Dow Chemi- a syndicated program, the Colgate- Newport sales and cal Co., through N. W. Ayer & Son, Palmolive Co. last week began sponsor- the advertiser to devise a new copy Philadelphia; Ex -Lax Inc., through Grey ship of the celebrity game program, approach. Advertising, New York; Lever Bros., Stump The Stars, in prime evening time Agency through Ogilvy, Benson & Mather, New on 25 stations throughout the country. appointments ... York; Bissell Inc., through Ayer; Hel- A new series of half -hour Stump The Frito -Lay, snack products, names ene Curtis Industries, through Altman, Stars programs is being produced by Young & Rubicam, Los Angeles, to Stroller, Chalk, New York; P. Lorillard Mike Stokey Enterprises, Hollywood, handle advertising for nine states Co., through Grey, and E. I. duPont de for full sponsorship by Colgate -Palm- west of the Rockies. Company's east- Nemours Co., through Ayer. olive's Ajax products. The agency is ern zone is served by Y &R, New York. The Reynolds Metals Co., Richmond, Norman, Craig & Kummel, New York. Wurzburger Hofbrau Beer, product Va., through Lennen & Newell, New The program, which is taped and of Original Beer Importing & Distribut- York, has purchased sponsorship of transferred to film for telecast, was ing Co., New York, names Redmond & Breakthrough: Medicine-Shape of the presented on CBS -TV from September Marcus, that city. Future, a one-hour special to be telecast 1962 to September 1963. March 29 (10 -11 p.m. EST) on NBC - Hoover Co., North Canton, Ohio, TV. TvB to assist retailers vacuum cleaner maker and one of the three original clients of Leo Burnett Eljer Plumbingware, Pittsburgh, in commercial production Co., Chicago, since 1935, has named through Fuller & Smith & Ross, that Griswold -Eshleman Co., Cleveland, as The Television Bureau of Advertising city, has purchased sponsorship in "The national agency. Hoover plans to mar- last week reported a new function of its Home Show," which will be broadcast ket new washer -dryer soon and Burnett recently formed retail television pro- by NBC Radio for five minutes on Sat- already has Maytag as client. Total duction service -assistance in commer- urdays (10:55 a.m. and 3:40 p.m. Hoover billing is about $2.5 million, cial production techniques for retailer EST) and Sundays (3:10 p.m. EST) chiefly in print media, although some advertising departments. as part of Monitor. Three segments of TV has been used. the program, the first one March 7, will Louis M. Sirota, director of TvB's re- star Arlene Francis. tail sales division said TvB is prepared Salada Foods Inc., Woburn, Mass., to answer the how- to -do -it questions of names Carl Ally Inc., New York, to Kinney Shoes, New York, through retailers, presently using television or handle advertising for Salada Iced Tea Frank B. Sawdon Inc., that city, plans those who have signed for future cam- Mix. The account, which will use radio to launch a campaign featuring one - paigns. and TV, was formerly at Hoag and minute ratio ,,nercials on local sta- TvB's present drive to raise retailer Provandie, Boston.

54 (BROADCAST ADVERTISING) BROADCASTING, February 24, 1964 SIIAKEMaST1 +7R The man in the relaxed position is working. Working hard. He's an engineer operating a velocity pickup or "prober" to measure and analyze the chassis shake and bending characteristics produced in the laboratory by a special shake rig. With this equipment, he can simulate the roughest, bumpiest washboard road you'll ever travel. He can compress years of jouncing into just a few hours and repeat the experiment under identical conditions time and time again. It's only one of the exhaustive tests designed to make your General Motors car a better riding, more comfortable car. This engineer's job is something special -simple to state, difficult to do: improve existing products and develop new ones. He and thousands of GM engineers and trained technicians are aiming for this goal every day of the year. How does he do it? It's not easy. He designs, builds, tests- examines, evaluates, improves. He's a doer if there ever was one. The end result of his work is the satisfaction which General Motors products bring to their owners. All told, there are 19,850 engineers and scientists at General Motors. Five hundred colleges and universities are represented, extending from the east coast to the west coast and most states in between. The engineer is another fine member of the General Motors family -a family which includes not only employes, but suppliers, shareholders and dealers as well. These people are the basic reason for the success and progress of GM.

GENERAL MOTORS IS PEOPLE ... Making Better Things ForYou THE MEDIA A bigger cut for network affiliates? CBS -TV STATIONS START WORK ON PLAN TO UPGRADE COMPENSATION

Armed with an economic study that The study, made by Dr. Harold Bar- an exhaustive analysis of network ex- reportedly indicates a growing imbal- nett of Washington University in St. penses, revenues and profits and had ance between the fortunes of CBS -TV Louis, was presented at an off -the -record demonstrated a relationship between and of its affiliated stations, a special meeting of the special affiliates commit- rising network income and declining committee of the network's affiliates is tee in Chicago last week. Although de- payments to affiliated stations. preparing recommendations for changes tails of the study remained secret, it The meeting of the special CBS-TV in the rates of station compensation. was learned that Dr. Barnett had made affiliates committee took place last Wednesday, two days after BROADCAST- ING had reported that total compensa- tion received by all television network affiliates had declined in 1963 while f/Afr total network time sales were increasing. 01.111k '"N"66 The BROADCASTING report, in the Feb. OltiMLnOREB i\vr. 17 issue, was based on the magazine's MADS* ' , annual survey of time sales. In 1963, 1 7'"". T according to BROADCASTING'S estimates, POINT Atik A JAÑESVILLE total network compensation to stations R.,o(n,BON ARG nE x fell $2.8 million below compensation MONROE nG44..n BROAOREAO for 1962 while total network time sales , auBUOUE BELOIT rose $21.9 million. N. A confirmation of the trend toward FREEPORT declining network payments came last G.nt B ,DG NG week in an report issued by the 'w7.ROCKFORD E = vAL LACE annual Storer Broadcasting Company, operator SAVANNA of five television stations that are vari- eMEE ously affiliated with all three TV net- works. Storer reported a 1963 increase DX N T- in revenues and profits "despite a notice- `Ili A `J,O;- able decrease in revenues from the tele- TRIG N :R vision networks (see story page 90). Ç NBT Ducking at the Drake The seven - . member CBS -TV affiliates study com- Ì1041 mittee agreed to withhold all comment on its meeting at Chicago's Drake hotel last Wednesday, but one member was reported to have said that Dr. Barnett's report was "astonishing" in its detailed DELIVERED BY WREX TV eiteutotee13 revelations of network bookkeeping and especially in its analysis of network NEW DEVELOPMENT allocations of expenses. The study committee will submit its New Chrysler assembly plant recommendations to the board of the CBS Television Affiliates Association - 6000 new jobs in 1964 THE MARKET which will meet in conjunction with the National Association of Broadcasters New $8 million hospital. 58th in U. S. in E.B.I. per capita convention in Chicago April 5 -8. It will be up to the affiliates' board to de- New Gates Rubber Plant, 78th in U. S. in E.B.I. per household cide whether to lay the issue before the Freeport, Ill. - 500 new jobs. $1,480,547,000 market. annual meeting of all CBS -TV affiliates that is scheduled for next May 5 -6 at the Hilton hotel in New York. The `WREX -TV COVERAGE Remarkable scheduling of the annual meeting was ROCKFORD, ILL. announced last week by James T. 54 of the top 57 shows Aubrey Jr., CBS -TV president. So far as is publicly known, only the Noon to 4 p.m. 79% of audience WREX-TV - CBS-TV affiliates have embarked upon 6:30 p.m. to 10:00 p.m. - 56% of audience. anything approaching an organized O study of network compensation, al- *As verified by A.R.B. Oct. 27 - Nov. 19, 1963 audience measurement data are estimates only -subject to defects and limitations of source material and methods. Hence, they may not be accurate of the true audience. though affiliates of other networks also suffered losses in network revenue last MEMBER JOE M. BAISCH, WDAN WINR - WINR -TV year. According to reliable sources, the V. P. & GEN. MGR. GANNETT Danville, III. Binghamton, N.Y. subject of compensation was not dis- Represented by H.R. WHEC - WHEC -TV WREX-TV Television, Inc. GROUP Rochester, N. Y. Rockford, III. cussed during a meeting last week of the NBC -TV affiliates board of dele-

56 BROADCASTING, February 24, 1964 Courtesy of The Detroit Institute of Arts

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is an exquisite lacquered wooden statuette from the Chinese Yuan Dynasty Masterpiece - exceptional skill, far-reaching values. This is the quality (1280.1368 A.D.). The attitude suggests a hidden of WWJ radio -television service -in entertainment, news, sports, information, knowledge of rast secrets, and public affairs programming. The results are impressive and about the wholefigure -in audience loyalty is an air strongly rentirtis- and community stature,advertiser and in cent of the Gothic. sales m WWJ and WWJ-TV on WWJ Radio and Television. THE NEWS STATIONS

Owned and Operated by The Detroit News Affiliated with NBC National Representatives: Peters, Griffin, Woodward, Inc. 57 BROADCASTING, February 24, 1964 development firm, Planned Broadcast Service Inc. Mr. Chalmers, president, ETV told: know -and don't knock -your friends formerly was with the Radio Advertis- FCC Commissioner Frederick W. broadcasters, including the three net- ing Bureau. Mr. Schweitzer, secretary- Ford had some advice last week for works, have "contributed millions of treasurer, has been with Connecticut educational broadcasters who join in dollars and encouragement to educa- stations including wrrLC New London general criticism of commercial tele- tional broadcasting." and WELL New Haven. vision: be "constructive." For the Commissioner Ford said commer- Planned Broadcast Service will offer commercial operators are education- cial and educational systems are "a complete service involving regional al broadcasting's "good friends" and "complimentary," adding, "they need representation and planned sales devel- do more for it than other media, he each other and the public needs opment sessions with broadcast sales- said. them both." men to selected stations." Offices are Commissioner Ford, speaking be- "Certainly up to this time, in order at 4 Howes Avenue, Stamford, Conn. fore the Philadelphia Branch of to exist at all, educational television American Women in Radio and Tel- has had to co- exist," he said. "I sus- evision, in Philadelphia, on "Com- pect that this situation will continue NAB directors mercial and Educational Television for the foreseeable future. Co-exist," also noted that commer- "I would therefore, urge all edu- explain Collins vote cial operators helped bring ETV into cators to keep criticism of their Some members of the radio board of existence, and is providing some of good friends -the commercial tele- the National Association of Broad- its sustenance. vision system-constructive when casters have reported to their `consti- Commissioner Ford said the huge other mass media which do not con- tuents" explaining their roles in the audience potential from which edu- tribute to your cause in such a prac- NAB board meetings January 27 -31 in its a field cational broadcasting is drawing tical way are having day of Sarasota, Fla. (BROADCASTING, Feb. 3) . share was developed, and is being criticism at the expense of the com- It was during these meetings that the maintained, by commercial televi- mercial television system. board voted 25 -18 against a resolution sion. "It could not be assumed that "In this way, I am sure you will by Harold Essex, wsas Winston -Salem, educational programs would hold be aided in growing into an indis- N. C., that the contract of NAB Presi- that audience for its programs in pensable part of the warp and woof dent LeRoy Collins be terminated. The competition with other attractions of American life, and thrive in this contract has two years to run. to which the public devotes its leisure friendly but critical co- existence -all Mr. Essex, representing NAB radio time," he said. in furtherance of the public interest, members from the fourth district (Caro- He also noted that commercial convenience and necessity." linas and Virginia), wrote these stations to explain his reasons for proposing that the president's contract be negotiated. He said that prior to the meeting, a sur- gates (see story page 72). Advertising, Cleveland, as national ad- vey of the district favored a termina- Members of the special CBS -TV vertising agency. tion of the contract by 4 -1. "Governor study committee are Howard Lane, No formal by-laws or permanent Collins had, without question, become KOIN -TV Portland, Ore., chairman; Tom officers have been selected, but this quite a controversial figure," Mr. Essex Murphy, Capital Cities Broadcasting, may be accomplished at a meeting said. "This had resulted in a very defi- chairman of the CBS -TV affiliates April 16 in Washington. Acting chair- nite split in our organization at a time board; Tom Baker, WLAC -TV Nashville; man of TAME is Morton Leslie, sales when unity was sorely needed. William B. Quarton, WMT -TV Cedar manager of JFD Electronics Corp., "After many weeks of going through Rapids, Iowa; Richard Borel, WENS-TV . this most unpleasant situation . I Columbus, Ohio; Tom Chauncey, KOOL- Much of last week's discussion cen- came to the conclusion that the time Tv Phoenix, and Charles Crutchfield, tered on the group's progress in had come to put the Collins matter out wnrv(TV) Charlotte, N. C. Georgia. TAME has almost completed on the table in an effort to resolve it Also attending last week's meeting a statewide mail campaign to advise all once and for all." Mr. Essex said that was Ernest Jennes, Washington lawyer. electronics distributors, dealers, legis- the "air has been cleared and the board lators, city officials and others of the and the governor now have a better formation of a Georgia committee for understanding of the situation that TAME, headed by Felix Camp, south- existed." The result, he said, will be a Anti -CATV group eastern regional manager for Alliance more harmonious organization with less makes future plans Corp., manufacturer of antenna rotat- bickering. ing devices. The Georgia committee's "Roy Collins is a capable and coura- The Television Accessory Manufac- address is P. O. Box 700, East Point, geous man," Mr. Essex said. "He can turers Institute (TAME) took another Ga., an Atlanta suburb. make us a great president and I now step toward formal organization at a It also was decided last week to or- have high hope that he will." meeting in Chicago Thursday (Feb. ganize in about 10 days a similar com- Brown Views Carleton Brown, 20) as part of its efforts to block the mittee to combat the CATV systems WTVL Waterville, Me., and District 1 televi- growth of community antenna being proposed in Florida by Meredith (New England) director, said in a let- sion in areas where the group considers Publishing Co. and Jerrold Corp. The ter to NAB members in that district that cable systems unnecessary (BROADCAST- Florida committee temporarily will be he voted in favor of the president be- ING, Jan. 27). headed by Mr. Leslie and by Paul Wil- cause a "healthy majority" of New Eng- The Chicago meeting, attended by son of S &A Electronics, Toledo, Ohio. land broadcasters approved his leader- 16 representatives of the television an- ship of the NAB. tenna manufacturing field, resulted in Station service offered Noting the controversy surrounding a unanimous decision to retain as Wash- To meet "an acute shortage of President Collins's public statements ington legal counsel the communication trained sales personnel" in broadcast- prior to the board meeting, Mr. Brown law firm of Cottone & Fanelli. The ing Richard L. Chalmers and Edwin H. said that "it is no wonder that a wide also group voted to retain Nelson Stern Schweitzer have formed a new sales difference in views precipitated a lengthy 58 (THE MEDIA) BROADCASTING, February 24, 1964 "It's there in hours and costs me less

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It's still the same old problem STATE PRESIDENTS DISCUSS HOW TO COMBAT GOVERNMENT CONTROL

Eighty radio and television executives "the national outlook" with five NAB about "where the freedom went" and from 46 states and gathered executives answering questions from the that the voice of business is a "splint- in Washington last week for the ninth floor. ered voice" in the fight against a annual conference of state association Representative May, an on- the -air threatened government takeover of free presidents, sponsored by the National broadcast personality before she entered enterprise. The finish of the constant Association of Broadcasters. politics over a decade ago, told the struggle is coming "faster than you Following the pattern for most broad- state presidents that radio and television think," she said, in stressing the im-

Mr. Murphy Mr. Morgan Mr. Pratt Mrs. Campbell Mr. lanni Five state broadcasting association executives gave first- of the New Mexico Broadcasters Association; "delegations hand reports last week in Washington on specific pro- to Washington," William Morgan, KNOR Norman and pres- grams of their organizations. Bruce Wallace, WTMJ -AM- ident of the Oklahoma Association of Broadcasters; FM-TV Milwaukee and president of the Wisconsin As- "working with state legislatures," James Murphy, presi- sociation of Broadcasters, moderated a panel which dent, Washington State Association of Broadcasters, and gave these reports: "planning state meetings," by Robert "role of state associations in community relations," Mari- Pratt, president -elect of the Kansas Association of Broad- anne Campbell, WJEH Gallipolis, and president of the casters from KGGF Coffeyville, Kan.; "broadcast man- Ohio Association of Broadcasters. The reports were on power," Dino lanni, KQEO Albuquerque and vice president Thursday's agenda. caster meetings of recent years, the must alert the American people to the portance for broadcasters to give "re- question of how best to combat the imminent danger of a complete loss of newed interest" to the campaign. threat of government control of the in- freedom in an "unbridled regimenta- Representative May said that if the dustry dominated the conference ses- tion" of business by the federal govern- lines of communication between the sions last Thursday and Friday (Feb. ment. She expressed confidence that people and elected officials are kept 20 -21) in the Shoreham hotel. the industry will successfully meet the free, then the American system of gov- The government encroachment issue challenges of the "60's with wisdom and ernment will survive. She said that was uppermost in the featured luncheon knowledge." when evils are discovered in broadcast- address by Representative Catherine Broadcasters, and all business, she ing, or any other industry, an "embar- May (R- Wash.) and during a panel on warned, had better become concerned rassed and indignant public is too often

GO (THE MEDIA) BROADCASTING, February 24, 1964 ready to be persuaded that government state associations through the office of uniform daylight savings time. He dis- interventation is the sole approach for Al King, NAB director of state liaison. cussed the present crazy -quilt local reg- dealing with abuses and evils and mal- An added starter to the program, Mr. ulations covering daylight savings time practices. Quarton said the grass roots approach and said there is no organized opposi- "And there lies the fertile, fallow of contacting legislators has been very tion to the drive for a nationwide sys- ground in which the dedicated liberals effective in forestalling punitive action tem. plant their seeds, with high hopes of in Congress. The NAB's 50 state legis- Ralph Renick, vice president of wrva harvesting another good crop of pro- lative committees have been very effec- (Tv) Miami and chairman of the Na- grams by government and more federal tive in this area, he said. tional Broadcast Editorial Conference, rules and regulations. And there lies Educational Approach Dr. John discussed plans for the 1964 conference. another million jobs for federal em- Pennybacker, Louisiana State Univer- It will be help in Arden House, Colum- ployes to do the weeding and watering." sity and executive secretary of that bia University, New York, July 6 -8 and She said there have been many times state's broadcasters, asked each state registration will be limited to 120, he that she felt concern for broadcasting association to support the Association said. The discussions will delve into when it either did not deserve criticism for Professional Broadcast Education. the psychology of influencing public or, because of its own political inepti- He asked that all states establish a opinion. NBEC co- sponsors include tude, created a situation that aroused committee to work with the APBE to Columbia, NAB and the Radio -TV its critics. "Because there is glamour, immediacy and close personal contact in what you are doing and selling, you often are the victims of catalystic reac- tion from the people-and you often return the compliment in spades," she said. Representative May urged broadcast- ers to re- evaluate the important role the industry plays in America and to in- form the public "where America is headed. The chips are down," she said, "and we who believe in the private en- terprise system face the greatest chal- lenge we've ever had. . . . My office door is open to help." Radio Year NAB President LeRoy Collins opened the conference with praise for state associations, the NAB and broadcasting in general for its greatest year ever in 1963 and said that "1964 will be a real radio year." Ra- dio, he said, has a potential not yet realized and the medium will "be brought to the forefront in the public's mind." The four radio program clinics planned by the NAB (BROADCASTING, Feb. 3) are "extremely important." Two of the clinics, with dates and sites still to be selected, will be for small - market stations and two for large -mar- ket outlets. He asked for the active participation of the state associations William Quarton (seated, left), WMT- Stanley Lyons (seated), WAGM-AM -TV in helping to plan these clinics. TV Cedar Rapids, Iowa, and chairman Presque Isle, and president of the NAB, President Collins said, "has of the combined boards of the Na- Maine Association of Broadcasters; achieved a sound status of maturity" tional Association of Broadcasters, (standing, I to r) Raymond Carow, and state associations have shown a discusses last week's state presidents' WALB -TV Albany and president of the "great, growing strength and interest" conference with three state presi- Georgia Association of Broadcasters, evidenced by expanding budgets and dents. Also participating in the con- and Mort Henkin, KS00 -AM -TV Sioux service to the public. The NAB radio ference, sponsored by the National Falls and president of the South Da- and TV codes have been strengthened Association of Broadcasters, were kota Broadcasters Association. with "new spirit and new determination to make these codes more meaningful than they have been in the past," he improve broadcast curricula at univer- News Directors Association. The first said. sities. By working together at the state annual conference in 1963 was spon- William Quarton, WMT -TV Cedar level, broadcasters and educators can sored by the Georgia Association of Rapids, Iowa, and chairman of the help greatly in eliminating the mutual Broadcasters and the University of NAB combined boards, said the na- suspicion that exists and in preparing Georgia. tional association is recognizing more students for careers in radio -TV, he At the Friday session, open to all and more the necessity of the "grass said. subjects, Louis Wolfson, executive vice roots approach" of communicating. Robert Redding, executive director president of wTvJ(Tv) Miami and a Both he and President Collins stressed of the Committee for Time Uniformity, member of the Florida House of Ren- the new and closer working cooperation urged individual state associations to resentatives, proposed an NAB- coordi- between the NAB and the individual support the crusade for a nationwide nated National Information -Exchange

BROADCASTING, February 24, 1964 61 Committee on State Legislation Affect- rean of Advertising, Television Infor- ing the Broadcasting Industry. Mr. mation Office, NAB code authority and King of the NAB staff would oversee the annual elections to the TV board. the committee with one member ap- Radio Feature A feature of the ra- pointed from each state to keep track dio sessions will be a presentation by the of his legislature. Record Industry Association of Ameri- All bills affecting the industry would ca designed to show broadcasters "how be channeled to the NAB and Mr. King, to use records to increase audience and in turn, would disseminate information attract advertisers." The presentation to all states. "This program would be will be made by Robert Thomas and an intelligence -gathering and reporting Henry Brief, RIAA president and ex- function solely, rather than a political ecutive secretary, respectively. Other action program," Mr. Wolfson said. radio features will include a report on "Political action would be up to each radio research by Melvin Goldberg, vice annual Radio association as a result of the informa- NAB president, the tion," with each state having the benefit Advertising Bureau presentation, a re- of the experiences of other associations. port by the radio code authority, a panel discussion of radio automation Mr. King, who has headed the NAB and discussion of license renewals and state liaison office since its formation related matters. last fall, was in charge of arrangements A Sunday (April 5) panel on the for the conference. The advisory com- problems of small market TV stations mittee included Samuel Altdoerffer, will be moderated by Richard Dudley, WLAN Lancaster and president of the WSAU -TV Wausau, Wis. Panelists will Pennsylvania Association of Broadcast- include Joe Walter, wLTv(Tv) Bowling ers; Tom Carr, WBAL -AM -TV Baltimore Green, Ky.; Ray Johnson, KMED -TV and president of the Maryland -D. C: Medford, Ore., and Harry Hath (tenta- Delaware association; Joseph P. Dough- tive), KRDO -TV Colorado Springs. erty, WPRO-TV Providence and president Also on Sunday, the annual FM Day of the Rhode Island Broadcasters Asso- will gain the attention of FM delegates. ciation, and Horace Fitzpatrick, wsts- The National Association of FM Broad- Tv Roanoke and president of the Vir- casters will present the morning session ginia Association of Broadcasters. The with the NAB sponsoring the afternoon committee members moderated verious program. The NAB portion will feature sessions of the conference. Representative May a debate on the relative merits of AM NAB executives who participated in and FM duplication and separate pro- the panel discussion on the national out- president for government relations; graming. look were Vincent Wasilewski, execu- Douglas Anello, general counsel, and The convention proper will open the tive vice president; Howard Bell, code William Carlisle, vice president for sta- next morning with the presentation of authority director; Paul Comstock, vice tion services. the NAB's distinguished service award to Donald McGannon, president of Group W. NAB President LeRoy Col- NAB CONVENTION TO BE BIGGEST YET lins will address the opening day lunch- eon, while FCC Chairman E. William TV session will explore future of programing Henry and evangelist Billy Graham will speak on Tuesday and Wednesday, re- Final plans were being completed last planned the afternoon of the 7th to per- spectively. week by committees and staff execu- mit delegates to visit the exhibits and Numerous related groups and asso- ties of the National Association of hospitality suites. will hold membership meetings Broadcasters for the annual NAB con- An important adjunct of the conven- ciations in Chicago in conjunction with the con- vention April 5 -8 in Chicago's Conrad tion again will be the TV Film Exhibit vention. Many of these meetings, which Hilton hotel. The 1964 meeting prom- in the nearby Pick Congress hotel where will begin the before the con- ises to be the largest ever both in at- leading film syndicators will exhibit Friday vention be sched- tendance and exhibits of new engineer- their wares. still are to definitely uled. ing equipment. Clair McCollough, Steinman Stations, Agendas for the joint radio and tele- will moderate the TV programing panel. vision sessions were completed late last Other participants will include Michael Budget hearings month at the NAB board meetings Dann, CBS -TV vice president for pro- start in House (BROADCASTING, Feb. 3) and last week graming; Richard Pack, Group W vice final touches were being put on the president; Hubbell Robinson, Hubbell Federal agencies that regulate broad- separate radio and TV meetings, FM Robinson Productions; W. Robert Rich, casting and advertising began their an- Day and the annual engineering con- vice president, Seven Arts Associated nual trek to Capitol Hill to justify ference which runs in conjunction with Corp.; Joseph Levine, Embassy Pictures budget requests last week. the convention. Corp.; and Jules Power, ABC -TV ex- The Federal Trade Commission, Highlight of the TV-only sessions ecutive producer. headed by Chairman Paul Rand Dixon, will be an April 7 morning conference Glenn Marshall Jr., waxT(Tv) Jack- presented the agency's proposed 1965 to explore the future of TV program- sonville, Fla., and convention co- chair- budget (for the fiscal year beginning ing, its nature and sources. Separate man, has urged station managers to July 1, 1964) on Thursday (Feb. 20) radio -TV meetings also will be held the bring their program executives to Chi- at a closed -door session of the House morning of April 8 with combined meet- cago for this session. "We think this Independent Offices Appropriations ings all day Monday and the annual feature will be a notable one," he said. Subcommittee. The FCC is tentatively FCC panel the closing afternoon. As is The second TV -only session will fea- scheduled to go before the subcommit- customary, no convention sessions are ture presentations by the Television Bu- tee, headed by Representative Albert

62 (THE MEDIA) BROADCASTING, February 24, 1964 radio MTWDC salutes Washington's finest

We salute Peoples Drug Stores and their President, George Burrus. Each year, Peoples serves people-by supplying well over 5 million prescriptions and more than a hundred million other needed items. And each year, for the past 15, they have asked WWDC Radio to speak for them - through news broad - casts-to talk about the products and services they offer. We are proud to have been a part of the kind of effort which has grown from one store to 225, and serves over 1256million customers annually. Our thanks to Peoples and its agency, Kal, Ehrlich & Merrick Advertising, for the privilege of playing an important part in this growth. Peoples sells to people- BLAIR and WWDC is "the station that keeps people in mind." GROUP PLAN 6 MEMBER Represented nationally by Blair Radio

Photograph by Schonbrunn WWDC RADIO WASHINGTON, D.C. Thomas (D-Tex.), March 5. The FTC is asking for $1 million High court refuses above its present $12.9 million budget, partly for "compliance investigations" review of TV cases and greater emphasis on industry guid- The U. S. Supreme Court last week *ALCOA ance, according to information released refused to review two TV cases. In by the Bureau of the Budget (BROAD- effect, the court's ruling made final the CASTING, Feb. 27). FCC's decision to move channel 2 from The FCC is requesting $400,000 over Springfield, Ill., to St. Louis, and also its $15.6 million appropriation for fiscal affirmed the order of a lower court that REPORTS 1964. Most of the increase is ear- the FCC hold oral argument on the marked for the Common Carrier Bur- Orlando, Fla., channel 9 case. eau. Both cases had been returned once The appropriations subcommittee before by the Supreme Court when al- hearings are not public, although edited legations were made before a congres- sional transcripts are released when appropria- subcommittee that there had been off-the -record tion bills are reported to the House floor. talks with FCC commis- sioners. The money bill that includes FTC and WEDNESDAY Sangamon Valley Television Corp., a FCC funds is presently scheduled to be -time applicant for channel 2 reported May 15. one in Springfield, and the state of Illinois Meanwhile, the Senate Independent sought the review in the channel 2 case. FEBRUARY 26 Offices Subcommittee, headed by Sena- They were opposed by the FCC and tor Warren G. Magnuson (D- Wash.), KTvt(Tv) St. Louis, operating on chan- may well begin its hearings in mid - nel 2 there. on April. Senator Magnuson disclosed last The FCC in 1957 originally made the week that he already has had informal channel move and approved the use of New Super Destroyer Escort fill -ins from agency heads who have the VHF channel by wrvt, then oper- completed their House appearances. He Edward McDonnell ating on channel 36. This was appealed does not intend to let a filibuster on civil by Sangamon, which lost in the appeals rights stop his sessions, Senator Mag- court. The U. S. Supreme Court re- nuson said. He plans to begin hearings turned the cases after it had been in- at 8:30 a.m., earlier if necessary, World's largest all- aluminum and to formed of the ex parte charges made be- get work done before the start of Senate fore Representative Oren Harris (D- semi -gantry crane sessions. Ark.) and his Legislative Oversight Committee. The FCC last year affirmed * Fixed instructional TV its original decision to move channel 2 and this was upheld by the U. S. Court Aluminum in cars by race driver granted to L. I. schools of Appeals in Washington in a 2 -1 de- at Daytona Speedway The FCC last week announced that cision. it had made its first "regular grant" In the channel 9 case, woRZ Orlando, of a fixed station in the recently created one of the original applicants for that instructional television service to Plain- channel, appealed from an FCC deci- view-Old Bethpage Public Schools Cen- sion last July finding that principals of tral School District No. 4, Plainview, the winning WLOF -TV had not been Long Island, N. Y. The station will aware of conversations between an at- ** *WATCH * ** carry instructional material to elemen- torney and the late Commissioner Rich- tary schools in that district, the commis- ard A. Mack during the original com- sion said. parative hearing in 1957. "THE HUNTLEY BRINKLEY The agency said the Plainview -Old WoRZ appealed this decision and the Bethpage school system was among the D. C. appeals court ordered the com- first experimenters in the fixed instruc- mission to hold another oral argument REPORT" tional service. The service, in addition to take into account allegations of the to bringing such educational material ex parte conduct. NBC -TV. Check your TV listing as library skills, science, art, music and This oral argument is scheduled to social studies to students, will carry be heard by the FCC March 2. for time and station. special material for teachers and the parent -teacher association meetings. WDOT license is renewed The fixed instructional service was authorized last summer by the commis- The FCC last week, in a more benev- sion and added 31 additional TV chan- olent mood, decided against holding a nels in the 2500 -2690 me band for edu- hearing on the renewal application of cational use (BROADCASTING, July 29, WDOT Burlington, Vt. It granted the 1963). The service is limited to trans- renewal and the proposed sale of the mission of educational and cultural ma- station to Hunter Broadcasting Inc. terial to schools or other selected lo- The commission, several weeks ago, A cations. was reportedly considering holding a The Plainview -Old Bethpage system hearing on the renewal application be- ALCOA will use 10 w power, which is the ceil- cause of the apparently careless manner ing the commission placed on the ITV in which it was prepared. It was service, except for special cases. It will said to contain many inaccuracies. The use the 2506 -2512 me channel. commission appeared concerned that

64 (THE MEDIA) BROADCASTING, February 24, 1964 VNAC -1rV s New Covera g e Increase Chan g es 4eilit,ture in New En g land Simultaneously with the activation of its new tower, Network programming, it'll pay you to take a good look, WNAC -TV, Channel 7 - at high noon, Sunday, February too. For WNAC -TV's increased coverage story, button- 23rd - began operating with maximum power at maxi- hole your nearest RKO- General representative and mum height. Significantly, with its substan- learn why Mrs. Frank Casey in Usquepaug, tial increase in service coverage, Channel 7 Rhode Island, and Mrs. Joseph Casey in will provide Grade A contour service to an Charlton Depot, Massachusetts, can follow . xpanded area that encompasses Greater Dr. Ben Casey's neuro- surgical procedures Boston, Providence and Worcester. Now, via Channel 7 as readily as Harry B. Casey with so many additional television homes who lives practically within the shadow of able to look in on WNAC -TV's local and ABC our new tower in Newton. the licensee, had failed to maintain ef- Segall to Robert S. Strauss and Theo- (CLOSED CIRCUIT, Feb. dore H. Strauss for a reported close to fective control Did you see it on TV? 3). The owners were then Fortune and $1 million including a 10-year consult- Anthony Pope, who also own WHOM The question of whether the ancy contract. Robert S. Strauss is an New York. shooting of Lee Harvey Oswald attorney and Theodore H. Strauss is The commission's approval concluded was seen on television by prospec- president of Susan Crane Packaging a a $110,000 sale of WDOT to William A. tive jurors has become signifi- (greeting cards and gift wrapping). Hunter (34 %) John Hunter Jr. (20% ) cant element in the murder trial Theodore H. Strauss was commercial and others as Hunter Broadcasting. of Jack Ruby now in its first manager of KIXL in the late 1940's. stages in Dallas. KIXL is a 1 kw daytimer on 1040 kc. When one of the jurors said he KixL -FM operates on 104.5 me with Media notes ... had seen the shooting on TV, Mel- 100 kw. Grants Two scholarship grants of vin Belli, chief Ruby defense Ohio: Sold by $500 each will be given in 1964 by the counsel, immediately asked the WNXT Portsmouth, Leonard Feldman and A. R. Ellman to Broadcasting Executives Club of New court to subpoena the venireman Zanesville Publishing Co. for $262,500. England to graduate students attending as a defense witness. The request Zanesville Publishing (Zanesville Times - accredited New England colleges and was denied. Record and Signal) owns WmZ- AM -PM- engaged in a communications course. As of Thursday (Feb. 20), more Tv Zanesville and WTAP -AM -TV Parkers- The scholarships, according to BEC citizens had been than two dozen burg, W. Va. WNXT operates fulltime President John F. Crohan, will be given examined to sit on the jury and on 1260 kc with 5 kw day and 1 kw in the names of the late Harold E. Fel- only one had been chosen. lows, former president of the National night. Broker: Blackburn & Co. Association of Broadcasters, and the WJIL Jacksonville, Ill.: Sold by Don- late Nona Kirby, founder of the BEC can Patent Law Association, to head a ald E. Udey to Everett G. Wenrick and and for number of years head of her raising drive. The names of those associates for $70,000. Mr. Wenrick own station representative firm, who fund- more will be has interests in KBOE Oskaloosa, Iowa, died Jan. 20. contributing $10,000 or put on a bronze plaque in the building. and KTTT Columbus, Neb. WJIL is a I 1550 kc. Broker: Nashville hall The Country Music kw daytimer on Association board of directors, Nash- Changing hands Hamilton-Landis & Associates. ville, plans to build a country music ANNOUNCED The following sales of APPROVED The following transfers Hall of Fame and museum and has ap- station interests were reported last week of station interests were among those pointed Robert J. Burton, president of subject to FCC approval: approved by the FCC last week (for Broadcast Music Inc., and chairman of other commission activities see FOR -AM -FM Dallas: Sold by Lee the copyright committee of the Ameri- KIXL THE RECORD, page 97). WGR-AM -FM -TV Buffalo; WDAF -AM- FM-TV Kansas City, Mo.; WNEP -TV Outstanding Values Scranton-Wilkes-Barre, Pa.; KFMB -AM- -TV FM-TV San Diego, and KERO -TV Bakers- in Radio Properties field, Calif.: Sold by Transcontinent Television Corp. to Taft Broadcasting Co. (Buffalo, Kansas City and Scran- ton- Wilkes- Barre), Midwest Television Daytimer in top fifty market. Ab- Inc. (San Diego) and Time -Life (Bak- sentee owner needs quick sale. Fu- NORTHEAST ersfield) for total of $38.5 million (see page 27). ture possibility of fulltime. Needs $25,000 cash and assumption of KTOK Oklahoma City: Sold by Wen- $115,000 dell Mayes to William D. Schueler, obligations. James M. Stewart, Paul E. Taft and estate of F. Kirk Johnson for $625,000 plus $25,000 consultancy fee for two Profitable daytimer for owner-op- SOUTHEAST years. Buyers own KJEM Oklahoma erator in growing middle sized City and are selling it (see below). Mr. Taft has an interest in KODA -AM -FM market with excellent living con- Houston. Mr. Mayes retains 'caws ditions. Prefer owner-operator. $90,000 Brownwood, xxoL Fort Worth, XCRS Midland, and 50% of KSNY Snyder and $30,000 down, easy terms. WACO Waco, all Texas. Krox is full - time on 1000 kc with 5 kw.

KJEM -AM -FM Oklahoma City: Sold BLACKBURN & Company, Inc. by William D. Schueler and group (see above) to group of local businessmen, RADIO TV CATV NEWSPAPER BROKERS with Globe Life and Accident Insurance NEGOTIATIONS FINANCING APPRAISALS Co. as major stockholder and including WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Eddie Coontz, KJEM personality, for James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. 54I0 $315,000. J. Leland Gourley, minor lack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson KHEN oamok M. Sitrick Hub Jackson John G. Williams Bank of Amos. Bldg. stockholder, controls Henryetta, RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Bled. Okla. KJEM is daytime only on 800 kc FEderal 3 -9270 Chicago, Illinois IAckson 5 -1576 Beverly Hills, Cat1f. Financial 6 -6460 CRert+riew 4-8151 with 250 w. KJEM -FM is on 102.7 me with 2.9 kw.

66 (THE MEDIA; BROADCASTING, February 24, 1964 that is, Mr. MacDonald. Miami, assert- Competitors argue Miami ch. 10 case ing that Mr. MacDonald has no broad- BROADCAST BUREAU BACKS INITIAL DECISION cast experience and operates his busi- ness activities through subordinates, WLBw -TV Miami says the hearing Television Inc. He ranked Miami sec- said there is "no telling" what South examiner who recommended denial of ond, WLBW-TV third and Civic fourth. Florida's future would be under Mr. its license renewal application erred in WLBW-TV'S three opponents agreed MacDonald's control. "ignoring" the station's operation record. with the examiner's conclusion that the WCKT(TV) Concerned Meanwhile, Examiner H. Gifford Irion, in an ini- licensee's operations in Cincinnati and the question of whether WLBw -TV's tial decision issued in December, rec- Miami do not provide any basis for performance record should be consid- ommended that Miami channel 10 be awarding a preference to WLBW -TV. ered by the commission has prompted awarded to South Florida Television The three had objected to WLBW-TV wcKT(TV) Miami to seek permission Corp., one of three companies compet- being accorded status as a renewal ap- to enter the Channel 10 case. The sta- ing with WLBW -TV for the facility plicant in view of the circumstances tion is licensed to Sunbeam TV Corp. (BROADCASTING, Dec. 30, 1963). under which it was awarded the license. Like WLBW-TV, WCKT, which is now The Broadcast Bureau said it sup- Prime Target William M. Mac- operating on channel 7, was given a ports "fully" the examiner's decision. Donald Jr., organizer and 80% owner four -month license after other appli- The question of whether performance of South Florida was a prime target of cants for the facility were found to have should be considered in the hearing Miami and Civic in their criticism of engaged in ex parte activities. It is now stems from the unusual background of the initial decision. Mr. MacDonald in a comparative hearing, with Com- the case. It grew out of one of the ex has no broadcast experience but has munity Broadcast Corp. of Miami op- parte proceedings that were generated wide business interests, including real posing its application for renewal. by congressional investigations in the estate development and the Tropical Examiner Thomas Donahue has ruled late 1950's. L. B. Wilson, licensee of Park race track in Miami. that WCKT could make a showing on its WCKY Cincinnati, was given a four - Civic TV said that in choosing South performance for a full year. month license to operate on channel Florida, the examiner preferred an ap- Because of the conflict between this 10 in 1960, after three other applicants plicant dominated by a "race track op- ruling and Examiner Irion's, WCKT said, were disqualified for improper activities. erator, sportsman, financial entrepre- the question might be decided in a case WLBW -TV has been on the air since neur and promoter ... to an applicant in which it was not a party. Therefore, 1961. [Civic] which is dominated by 12 of it asked either that it be allowed to Examiner Irion, early in the com- the most active and successful business argue the question in the channel 10 parative hearing, held that WLBW -TV's leaders of the Miami area...." case, or that the commission delay a performance showing should be restrict- Miami TV said the "most significant decision in that proceeding until it has ed to the first four months of the sta- defect" in the South Florida proposal heard oral argument and given consid- tion's operation. However, in his initial is that it's a "one -man applicant " - eration in the channel 7 case. decision, he said that although the op- eration had "commendable aspects," the a . :. station doesn't gain any "advantage" from that record. EXCLUSIVE BROADCAST PROPERTIES! Examiner's Reasons He said that four months was "too brief" a time to SUNNY serve as a basis for judgment. He also -Profitable radio station in market of almost said that it is "ordinary prudence" for a WESTERN 200,000. Owner earnings of $30,000 -plus annually station faced with a comparative hear- STATE insure total payout in less time than required. ing "to present a program service of the Station's coverage area undergoing tremendous highest order." growth. Priced at $200,000 with $50,000 down WLBW -TV, in its exceptions to the initial decision, said the examiner's de- and balance over ten years. Contact -John F. cision to "ignore" the station's opera- Hardesty in our San Francisco office! tions ruled out "the most reliable evi- GULF COAST -Well equipped radio station grossing $250,000 dence" as to what might be expected of the station's performance in the fu- annually and showing good profit. Priced at $425,- ture. It also said that, on the basis of 000. Contact -DeWitt "Judge" Landis in our the examiner's reasoning, the program- Dallas office! ing proposals of the three other appli- cants should be ignored since it would be "ordinary prudence" for them to propose service of "the highest order." WLBW-TV also said a renewal appli- cation should not be denied unless the applicant "should fare so badly in com- 1.'i aí/~/../WeJ parison with interested newcomers that & ASSOCIATES, INC. there would be compelling (or at least John F. Hardesty. President sound) reasons to prefer those untested NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES promises a proven over record." WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO The examiner, in his decision, said 1737 Desales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. South Florida's combination of broad- EXecutive 3 -3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 cast experience and civic participation RADIO TV C AT NEWSPAPERS earned it preference over WLBW -TV and V the two other applicants for the chan- ES7if/le!! 6 e/Kebi (iT1 cCCrl [hiata¡(i d nel, Miami Television Corp. and Civic le BROADCASTING, February 24, 1964 67 AMERICA'S MOST SUCCESSFUL SHIPPERS SPECIFY AIR EXPRESS

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AIR EXPRESS DIVISION OF A BLUEPRINT FOR CATV REGULATION? Air Express Commission must make policy decisions, and do it soon Pressure to make basic policy deci- They also see CATV's as posing a helps sions concerning community antenna special problem for UHF stations. They systems is continuing to build up with- feel the problem these stations have in Acme give in the FCC. This was evident in the obtaining network affiliations is com- reaction of some commissioners and pounded by CATV's that bring into overnight staff members to the application of the their markets network shows from dis- Cox broadcasting interests for micro- tant stations. wave relay systems that would bring There is also the problem of multiple - service to sta- WON -TV Chicago and several Ohio ownership rules. Some staff people feel tions to proposed CATV's in Ohio. that large broadcasters entering the customers The proposed microwave system, CATV field amass "the equivalent" of which would involve construction of more than the maximum number of TV all over 11 station, is comparable to others that stations allowed under the rules. are already operating in that section of The Cox Broadcasting Co. has five the country. the country. However, some staff mem- properties, including four TV's -KTvu bers saw in the application the possibili- (TV) Oakland -San Francisco; WSB -AM- ty of a microwave system linking Chi- FM-TV Atlanta; WHIO- AM -FM -TV Day- About half the business of cago and New York and serving ton, Ohio; WSOC- AM -FM -TV Charlotte, Acme Film Laboratories, Los CATV's along the way. N. C., and WIOD -AM -FM Miami. It Angeles, comes from distant They base this conjecture on the fact also owns CATV's in Lewiston. Lock parts of the country. Yet all that Cox interests have had on file since Haven and Tyrone, all Pennsylvania, Acme customers get one -day November an application for a micro- and Aberdeen, Wash., and has control- service! A typical transaction wave system to feed signals of two New ling interest in a CATV franchise for York independents, WOR -TV, and wPrx- Athens, Ala., and an application for a shows how Air Express makes this possible: TV, and Philadelphia's educational sta- franchise in Dayton. tion WHYY -TV, to CATV's in Chambers - MGM Telestudios, a produc- burg and Tyrone, both Pennsylvania. Dayton Puzzler Dayton poses a tion studio in New York, com- And they assume a link -up will be number of problems for the Cox in- pletes a Videotape 5:00 p.m. made between the two systems. There terests. That is one of the cities where Tuesday. An R EA Express truck has been published speculation that this the commission rejected a proposed short -spaced VHF picks it up, delivers it to the will be done. However, some 250 miles drop -in in order to provide a climate for UHF growth. airport where it goes out on separates Tiffin, Ohio, the easternmost the point of the Chicago system, and Tyrone, Some commissioners feel that permit- first outbound flight. (Air ting a CATV to operate there would Express has priority, right Pa., the western end of the New York for connecting frustrate the commission's aim. The after Air Mail, on all 39 sched- leg, and no applications them are filed with the commission. UHF station there was recently acquired uled airlines.) It in arrives Los `Parallel' Applications Cox officials by Springfield TV Broadcasting Co. Angeles that evening, That company is deliv- declined to comment on the specula- owns three other UHF ered stations, WWLP(Tv) WALP to Acme by R EAtruckfirst tion, except to say that the applications Springfield, (TV) Greenfield, WWOR thing Wednesday morning. that are on file "speak for themselves." (TV) Worcester, all Massachusetts. Acme processes it by 5 p.m. They also stressed that their applica- Air Express returns the film tions do no more than "parallel" a num- The fast that Cox owns WHIO -TV in the way it came or distributes ber that have already been approved by Dayton is another complicating fac- it directly to television stations. the commission. tor. The commission is concerned about common ownership of and Either way, it's delivered by They mentioned the New York -Penn CATV's stations in the same market, although 9 a.m. Thursday and only one Microwave, which relays signals from New York City stations to Olean, N. Y., it has permitted such ownerships in at working day has gone by. least two markets. Want to expand which is some 300 miles to the west. your hori- Nevertheless, commission officials Dayton Mayor Frank R. Somers and zons? who have watched CATV develop into City Commissioner Robert C. Schell one of the largest problems confront- conferred with the commission last ing the commission insist that the Cox week on the Cox application for a proposal is further indication that the CATV franchise. The city government commission is going to have to make is concerned about the possible impact some hard decisions on CATV regula- of the cable system on the UHF station. tion. But it also feels there is a considerable Call CATV operators say their systems demand on the part of Dayton residents REA EXPRESS provide service to viewers that they for a system. The commission, report- for otherwise wouldn't receive. They also edly, provided background information maintain they can aid stations by carry- on commission actions and policies re- AIR EXPRESS ing them on their cable and, thus, giv- lating to the problem -but didn't at- ing them extended coverage. tempt to offer any advice. service Some commission staff members, The proposed Chicago -Ohio system however, are concerned about the im- would bring WGN -TV signals to Lima, pact of sprawling CATV systems on the Dayton, Findlay, Fostoria and Tiffin, table of allocations, which is designed Ohio. WHIO -TV Dayton and wosv -Tv to assure local service. (educational), WLWC(Tv) and WTVN- BROADCASTING, February 24, 1964 (THE MEDIA) 69 TV all Columbus, would be carried to who owns KSBW-TV Salinas- Monterey Lima, Findlay and Fostoria. Wosu -Tv Ottumwa still anti -CATV and the semisatellite KSBY -TV in San would also be carried to Tiffin, and the Luis Obispo. KCOY -TV contends this signals of w.rw -Tv and WEws(TV) For the second time in as many raises a "serious public service question

both Cleveland, would be relayed to months, citizens of Ottumwa, as to whether . . . the owner of the Findlay and Lima. Iowa, have turned down a bid for combined semisatellite CATV system Back in California Meanwhile, the a community antenna franchise. would seek to improve and provide a commission was faced with the CATV In a referendum Feb. 18, the ap- truly local television station to that corn - problem in another form last week, in plication of Ottumwa Cable TV munity." a second appeal from KCOY -TV Santa Co. was denied by a vote of 4,184 Some indication as to the commis- Maria, Calif., for protection against a against and 661 in favor. Ottum- sion's thinking on the CATV problems cable operator. wa Cable is headed by broker H. confronting it is expected in the next Two weeks ago, the commission, act- W. Cassill, Chicago, Ill., an as- two weeks. The commission is sched- ing on the station's petition, stayed the sociate of Blackburn & Co. uled to act by then on KCOY-TV'S peti- grant to H & B American Corp. of a Previously Ottumwa citizens tion for reconsideration of the micro- construction permit to build a micro- voted against an application by wave grant to H &B American. wave service to relay the signals of sev- Iowa Co. for a en Los Angeles TV stations into KCOY- CATV license, also by a 7 -1 mar- FCC grants extension Tv's service area in Vandenberg Village gin (BROADCASTING, Jan. 13) and Mission Hills, in Santa Barbara Three years ago a bid by Jer- for CATV comments county (BROADCASTING, Feb. 10). The rold Electronics Corp. was turned The FCC has granted an extension of commission is now down considering the sta- by 10-1 margin. the deadline for comments on ite rule - tion's request that the grant be set aside On March 24, Ottumwa votes making to govern community antenna or designated for hearing. again, this time on a bid by systems from Feb. 24 to March 16. Re- Last week, the station, which is not KTvO(Tv) Kirksville, Mo.- Ottum- ply comments are now due April 6. yet on the air, asked the commission wa, Iowa. to The extension was requested by the deny or set for hearing the application newly formed National Association of of Golden West Communications for Microwave Common Carriers Inc. a microwave system to relay the signals KCOY -TV notes that another one of (BROADCASTING, Feb. 17). The asso- of the seven Los Angeles stations to a the communities, Lompoc, has already ciation, however, had asked that the CATV system in San Luis Obispo granted a franchise to H &B American deadline be delayed until April 8. which is within the station's coverage Corp. If the San Luis Obispo audience area. The rulemakings, as proposed, would is "artificially fractionalized" because of indirectly govern CATV by condition- The station contends the only major the competition from the seven Los An- ing grants in microwave common car- communities on which it can count for geles stations, KCOY -TV maintains, its rier services. A microwave service grant audience and advertising support total loss of audience "will be immediate and would be made only if the CATV to be less than 55,000 population. One of irreparable." served agreed not to duplicate local these is San Luis Obispo, with a pop- The holder of the San Luis Obispo television stations for a 15 -day before ulation of 20,437. CATV franchise is John C. Cohan, and after period and agreed to carry local station signals if requested. California CATV system It's Here! The Easiest-To-Use, sold for $2.2 million The purchase of a 4,000- subscriber Best Organized Hi- Quality CATV system in Palm Desert, Calif., by the David D. Palmer interests for Production Music Series $2.2 million has been reported. The system, a 28 -mile chain, serves Cathed- ral City, Coachella, El Dorado Palms, In Broadcaaastim ! Indian Wells, Indio, La Quinta and twgr Palm City as well as Palm Desert. Saves your m4niir background music The Palmer group owns WHO- AM-FM- by categori s. t tale -almost py i- button selection. 1 TV Des Moines and WOC- AM -FM -TV sl a w'r ssif'cat'onsi i from Davenport, both Iowa. This is its first - e 1 a ews et`i: hion ow Melodic". cable company purchase. -IW- utf ext eonly ` The CATV sale was handled by Dan- Aiï6 `r 1hT imi t e d y Dull bat t iels & Associates. rti"``raa t'4 licensfd fory(piä reg_ y¢ .,1 ñàa nomina s - .0% Autry gets majority ProvidaRc, at elity Re69 interest in Calif. CATV 1-. ". tilslS utfc e®gdl',1 cleated & recorded by Golden West Broadcasters, headed exp Ids. ./re 4 by Gene Autry, has acquired 65% of Q GET YOUR FREE DEMONSTRATION the common stock of Cable TV of Santa fa DISC TODAY. WIRE OR WRITE: Barbara, Calif., at a price of $585,000. Transfer of the community antenna TV system is subject to approval of the FCC and the California Commissioner CAPITOL LIBRARY of Corporations. SERVICES GWB's bid for control HOLLYWOOD AND VINE, HOLLYWOOD, of the Santa CALIFORNIA Barbara CATV system was made early

70 (THE MEDIA) BROADCASTING, February 24, 1964 in January to Harry C. Butcher, one- Jr., a director and vice president of time CBS Washington vice president Teleprompter plans Teleprompter, has been given a one - and TV broadcaster, holder of 51% of year leave of absence to run the Cherry the stock, and to the minority stock- to emphasize CATV Hill facilities for the new owners, Mr. holders. Mr. Butcher will continue as Teleprompter Corp., New York, in- Kahn reported. president of Cable TV under a long- tends to concentrate on the ownership He also reported that Teleprompter's term agreement and will also remain as and operation of community antenna CATV division (13 cable companies) an important stockholder in the system. TV systems, microwave relay facilities, has increased its subscribers in 1963 The sale of control to GWB was closed- circuit TV and live industrial by 5,818, a jump of 21.7 %. Two sys- made to give the cable system capital meetings equipment and services and tems, Elmira, N. Y., and Johnstown, with which to expand its 2,800 sub- continue providing all television and Pa., increased their customers by 43.9% scriber system. First step in that direc- audio -visual support for the Ordnance and 41.5% respectively, Mr. Kahn tion is an application filed with the Guided Missile School at Huntsville, noted. Elmira now has 10,100 and Board of Supervisors of Santa Barbara Ala., stockholders have been told by Johnstown 8,248 subscribers, Mr. Kahn county for a franchise to extend the Irving B. Kahn, chairman and president. said, ranking them among the 10 largest system to serve the entire southern coast Announcing that the sale of three in the country. Last year, Teleprompter area of the county. The board will con- divisions to Defiance Industries Inc. sold its Houghton, Mich., CATV sys- sider the proposal on March 9. (BROADCASTING, Nov. 18, 1963) has tem to the Chicago Tribune for $375,- Golden West properties include four been consummated, Mr. Kahn said the 000, with the corporation realizing more radio stations - KMPC Los Angeles, corporation expects to realize about $2 than $100,000 before taxes, according KSFO San Francisco, Kvt Seattle and million from the sale, half in cash and to Mr. Kahn (BROADCASTING, June 17, KEX Portland, Ore. -a microwave sys- negotiable notes and the balance from 1963) . tem in Morro Bay. Calif., which is the inventories and accounts receivable as first leg of Golden West Communica- they are used or collected by the new NJCTA and FCC resume tions, and a TV division which is await- owners. Notes amounting to $650,000 their negotiations ing FCC approval of transfer of license are already in hand, Mr. Kahn said. of KTLA(TV) Los Angeles from Para- The three divisions, all located at Community antenna operators and mount Pictures Corp. Mr. Autry also Cherry Hill, N. J., are the Weathers the FCC -who two weeks ago seemed owns KOOL- AM -FM -TV Phoenix and Division (high fidelity components), close to agreement on proposed legisla- KOLD -AM -TV Tucson, both Arizona. His Conley Cartridge Division (automatic tion for regulation of CATV -have non- broadcast holdings include the Los tape cartridges) and the Audio -Visual sent their staff lawyers back to the ne- Angeles (baseball) Angels and (foot- Division (equipment and systems manu- gotiating table. ball) Rams, and a number of hotels. facture and installation). H. J. Schlafly One major issue, whether restrictions

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BROADCASTING, February 24, 1964 71 on the commission's rulemaking au- tracts with the National Collegiate marized the network's position and ob- thority should be permanent or tempo- Athletic Association and the American jectives in general terms. rary, remained the chief obstacle, it was Football League (for five years). His William R. McAndrew, executive learned. presentation got an enthusiastic recep- vice president in charge of NBC's news The National Community Television tion, it was reported. division, and Julian Goodman, vice Association board of directors spent al- Meanwhile, it was disclosed that the president, NBC News, previewed plans most its entire meeting in Dallas, Feb. general convention of all NBC affiliates, for the forthcoming political cam- 15 -16, discussing the legislative proposal radio and TV, which was originally paign, conventions and election cover- after receiving word that the FCC had scheduled for last December but post- age. They pledged NBC's intention to refused to budge on the rulemaking is- poned after the Kennedy assassination, play a dominating role in political cov- sue (BROADCASTIN3, Feb. 17). Fred was rescheduled for June 1 -3, at the erage as they said the network has in Stevenson, NCTA chairman, said the Beverly Hilton hotel in Los Angeles. recent years. FCC "has been exhibiting a very fine At the Nassau meeting, Robert W. A. Louis Read, WDSU- AM -FM -TV New spirit with us and we appreciate it," but Sarnoff, board chairman, and Robert Orleans, and chairman of the NBC there was no question the board was E. Kintner, president of NBC, sum- affiliates board, spoke for the 10-man disappointed with the commission's posi- group in commending the network, say- tion. ing in part that NBC "long first in However, Mr. Stevenson said, the news, has now become first in sports FCC -NCTA negotiations were "close and gives every promise of becoming enough" that he alerted his board to re- first in entertainment programing with main on stand -by notice to meet this its new schedule for next season." week or next in the event staff workers Mr. Read said the affiliates were reached agreement. "tremendously impressed" with NBC's The NCTA contends that if the FCC financial commitments made to "assure obtains authority to regulate all CATV its leadership" in the news- sports -enter- systems, then it should agree to ap- tainment fields. proach the question of economic injury to television stations on a case -by -case ABC -TV o &o's to meet rulemaking. The FCC be- basis, not by The general managers of the five on its lieves, though, that any restriction ABC-owned TV stations will meet should be tempo- rulemaking authority March 2-4 in New York to discuss rary. A three -to- five -year restriction on "forthcoming programs and projects" a rulemaking is being discussed. for the year, Theodore F. Shaker, pres- selec- The NCTA board has put off ident of the ABC-owned TV stations a report tion of a president. It accepted division, announced last week. from selection committee but de- its Reports will also be made on pro- ferred action until its next meeting. Mr. sales and local board thought the graming, promotion, Stevenson said the community service of each of the sta- faced "no emergency" with- Still in the running association tions. out a president and that its Washington The stations are WABC -TV New York, staff was working efficiently. "No one Gordon B. McLendon, presi- wxYZ -TV Detroit, wino (Tv) Chicago, seems to be excited about getting a dent of McLendon stations and KABC -TV Los Angeles and KGO -TV San man," he said. seeking election to the U. S. Sen- ate from Texas, escaped injury Francisco. last week when a woman fired at NBC -TV affiliates another man she said she mistook N.Y. ch. 14 proposal for the broadcaster at Dallas' criticized by AMST board has meeting Love Field. Mrs. Mary Elizabeth NBC -TV's plans in future program- Stone, whom Mr. McLendon said The proposal by the Educational ing, sports and coverage of political apparently had tried unsuccess- Broadcasting Corp., New York, to al- events this year took precedence last fully to see him at his Dallas locate UHF channel 14 to that city was week over other matters discussed at a office earlier in the week, was given sharp technical criticism last week meeting of NBC executives with the charged with attempted murder by the Association of Maximum Service affiliates' board of delegates. Thursday (Feb. 20), a day after Telecasters, wwoR -TV (ch. 14) Worces- Among the highlights of the quarter- the shooting. ter, Mass., and others. ly meeting held at Coral Harbour in "I can't imagine the woman's The EBC request asked the commis- Nassau: motive," Mr. McLendon said. sion to waive the minimum mileage An endorsement by the board of Mrs. Stone was reported by Dal- separation requirement to allow the NBC -TV's plans presented for the new las police to have said she wanted transmitter of the proposed channel 14 1964-65 season. The programing was to kill Mr. McLendon because of New York station to be located within said to have followed closely the out- what she said were his "connec- 152.5 miles of the transmitter of wwoR- line of shows presented earlier this tions with communism." Mr. Mc- TV. Commission rules have established month (BROADCASTING, Feb. 3 et seq. Lendon asked the U. S. Justice the minimum separation for channel 14 Also see story on network programing, Department for an "immediate in- facilities at 155 miles (BROADCASTING, page 85). vestigation." Jan. 20). EBC would use the channel A tentative summer lineup of day- Mr. McLendon heads McLen- for an educational outlet -New York's time programs was presented the board don stations, licensee of KLIF -AM- third. of delegates which is expected to relay FM Dallas, KILT and KOST(FM) AMST said that it didn't object to an the schedule to affiliates for their atten- Houston, KTSA San Antonio, all additional ETV station. But the com- tion (see page 85). Texas, and KABL Oakland -San mission should not, under any condi- Carl Lindemann Jr., vice president, Francisco, WYSL -AM -FM Buffalo tions, alter the minimum mileage sepa- sports, reported on NBC -TV's "sports and WYNR Chicago. ration requirement. This separation surge," especially the network's con - standard is of the essence of sound engi-

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BROADCASTING, February 24, 1964 73 request that ap- neering, the association said. to the New York area, but that it should the FCC denied a union proval of the purchase be reconsidered. -TV the same position he left open for commercial applicants WwoR held to NABET has opposed the transaction -space as well as educational. and suggested that before it short from the first, claiming that WROK Inc. a channel 14 allocation the FCC should FCC denies NABET plea had refused to honor collective bargain- see channels 25 or 31 activated -both ing agreements the union had with of which are reserved for educational The continued opposition of the Na- Rockford Broadcasters. The commission use in New York. tional Association of Broadcast Engi- has been of a different mind, stating The Spanish International Television neers and Technicians to the sale of that one of the factors in approving the Co., an applicant for a UHF station in WROK -AM -FM Rockford, Ill., by Rock- sale was WROK Inc.'s willingness to Paterson, N. J., told the commission ford Broadcasters Inc. to WROK Inc., negotiate with the union (BROADCAST- that it backed allocation of channel 14 gained a further set -back last week as ING Oct. 28, 1963). FANFARE tie and tails. According to Kos -TV, VOA contest to determine operations began with the second tele- audience's music tastes vision transmitter manufactured in the United States and its power was pro- in a over how to Stations quandry vided by generators at the site. At that the tastes of their determine program time there were 10 television receivers sympathize with the Voice listeners can in the area and six of those belonged of America, U. S. Information Agency's to KOB -TV. radio arm. VOA's audience is global, and its problems in plumbing program Weekend in Hawaii Shirley Weiner, preferences are commensurate. timebuyer for Wermen & Schorr, Phila- To find out its audience's taste in delphia agency, has bettered more than music, VOA starting April 1 is conduct- 1,000 other timebuyers in a TV con- ing an essay contest, offering as prizes test, and she's heading for Hawaii. Miss long -playing albums donated by Ameri- Weiner was the winner of a recent con- can firms. Approximately 200 albums test run by KGMB -TV Honolulu. Con- have already been contributed. testants were asked to estimate the num- Announcements of the contest will ber of TV homes reached by a film be run for a week over the English - package carried on the station. Her language Breakfast Show, a taped pro- estimate was closest, and she plans this gram aired during local breakfast times spring to enjoy the prize -an all -ex- in Europe, the Near East, South Ameri- For a winner pense paid trip to Hawaii. ca and Africa. Entrants must explain in 150 words or less why they prefer a A Rower by any other name Anyone for lunch? Koss Los Angeles particular kind of American music - might have done as well, but it is has begun broadcasting area school jazz, folk, popular or serious. Judging an orchid that Ruth Jones, super- lunch menus as a program feature be- will be on originality and sincerity, not visor in charge of network and tween 6 and 9 a.m. daily, allowing par- English fluency. The show is in English, stations relations for J. Walter ents to avoid duplication in planning which for most listeners is a second lan- Thompson Co., New York, is evening meals. guage. pinning on Robert M. Lambe, Winners of the contest will be an- president of WTAR -TV (Hampton - Speaking frankly ... nounced on the Breakfast Show June 1. Newport News -Portsmouth) Nor- folk, Va. Television has been given the job Record companies which have donated of introducing to Southern California albums include Kapp, Capitol, - The occasion: WTAR -TV'S posi- RCA "Big Frank, the Man from Morrell," Victor, ABC -Paramount (Ampar), tion as the No. 1 affiliate of the a 7'3" former basketball star of the Epic, MGM -Verve and Pacific Jazz. CBS -TV network (based upon the ARB November 1963 survey University of Southern California who Drumbeats... of prime time viewing in the 50 is the new living trademark of the Mid- top markets). west packing company. The full South- Cookie caper WKBw Buffalo marked ern California advertising appropriation the Chinese New Year by giving away of approximately $150,000 will be spent Chinese fortune cookies. Each cookie for 60- second live and animated TV New deadline contains slogans, some of which are will be March 15. Sep- spots to promote Morrell meats, es- worth prizes totaling $10,000 in value. arate awards will be given in both radio pecially frankfurters, according to The promotion continues through and TV. For information: BPA, 215 Maurice Vaughn, account executive at March 28. East 49th Street, New York. Anderson -McConnell, Los Angeles, in Market information A new booklet, charge of Morrell advertising in South- Brighter side KoPY Alice, Tex., has entitled "Hawaii Market Data," is be- ern California. begun a series of daily newscasts de- ing produced by the Hawaiian Associa- voted entirely to "good" news. "The tion of Broadcasters. It lists population I heard the book KOPY Good News," aired at 11 a.m. figures, in- and temperature personal "Read any good radio lately ?" asks Monday through Friday, is a supple- come, age and population make up, and a promotional brochure produced by ment to the station's regular news how the dollars are spent. broadcasts. WERE Cleveland. The brochure con- In black and white Celebrating its tains a 20 day collection of articles BPA extension The Broadcasters Pro- 15th anniversary last week xon -Tv Al- about WERE activities, programs and motion Association last week extended buquerque, N. M., for one day pre- personalities gleaned from local and na- for one month the deadline for its third sented all of its personnel, from cow- tional publications. Each item is ac- annual On-The -Air awards competition. boy show host to newscaster, in white companied by a full-page cartoon.

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BROADCASTING, February 24, 1964 75 PROGRAMING leagues to package their games for radio -TV sale. SOLUTION TO BLACKOUTS? But that didn't stop the question from coming up. Not yet, but FCC and Senate committee promises Stubblefield View Representative give the problem more a later date Frank A. Stubblefield (D -Ky.), who has to study-at championed wrsD -rv's complaint since Neither the FCC nor the Senate Anti- ducah situation. last year, had already urged the sub- trust and Monopoly Subcommittee came Earlier in the week the Senate sub- committee to impose legal restrictions up with a solution to television black- committee considered the issue while on the 75-mile radius in which profes- outs for sports contests last week, but taking testimony on a bill that would sional teams normally require television both promised they would give the exempt professional team sports from blackouts of home games. The con- matter another try-later. certain provisions of the antitrust laws. gressman said last week that if the Na- The FCC announced it was taking no The presidents of the major baseball tional Football League can black out action on a complaint by wpsn -Tv leagues -whose teams already are ex- Paducah, it can black out the entire Paducah, Ky., but added that there is empt under a court ruling -and execu- country "and the next thing you know "an undoubted public interest in insur- tives representing other sports testified you'll have to go to a theater to see a ing that the broadcast of sports events on the antitrust measure and the sub- football game." should be available to those persons de- committee seemed inclined to take up WpsD -Tv, informed Thursday (Feb. siring to view and hear them." The the blackout question separately. Sena- 20) that the commission would not act commission said it would comment fur- tor Philip A. Hart (D- Mich), chair- on its complaint, indicated that it prob- ther on the problem when it files a re- man, said the blackout issue more aptly ably would not press the issue further. port with a House panel on pending concerned Public Law 86 -31, a 1961 The station, an NBC -TV affiliate, has legislation intended to remedy the Pa- measure that permits professional contended that CBS -TV should have

A fast trip to the canvas can be as profitable When Sonny Liston meets Cassius Philadelphia, of which Liston and the before the fight. Within that 20 -min- Clay tomorrow night in Miami, ABC Nilon brothers are principals, sold the ute period each sponsor gets a full - Radio will be reporting its sixth con- rights to ABC Radio for Tuesday's minute announcement. Between - secutive heavyweight championship fight for $115,000. NBC Radio re- round commercials, of 45 seconds in fight. None of these fights have gone portedly wouldn't go over $100,000. length, are rotated between the four past the sixth round. CBS Radio decided not to bid. sponsors for the fight's duration. After the last two abbreviated one- How does ABC pad out a fight Should the fight end prematurely, round matches between Liston and that ends after 21/2 minutes? It's corn- each advertiser is guaranteed a total Floyd Patterson there have been ques- of at least three commercial minutes. tions about a network-more specific- Extending the program's length is ally about a sponsor-who would risk a matter of replaying the knockout support of another possibly brief en- round, interviews with the fighters, counter. critical comment from other fighters An economic examination of this at ringside and dressing room report- reasoning suggests a quick re- evalua- ing. tion. When Liston first fought Pat- ABC's sellout of the fight, an- terson in 1962, ABC Radio obtained nounced last week with final quarter the rights from Graff, Reiner & Smith sponsorship bought for Wildroot hair for about $325,000. This was the preparation by Colgate-Palmolive and highest price paid by ABC for any of interest expressed by still others, the last six matches. would indicate that the advertisers are A punch in the first round of that happy to consider three announce- bout knocked Floyd Patterson down ments, their rightful due, and any- for the count. It also knocked down Champion Sonny Liston thing beyond that, by dint of a longer the price to ABC for the next fight Stars in quick radio shows fight, a bonus. (negotiated with Sports Vision Inc.) The network's point of view ex- to about $175,000. pressed by its President Robert Paul- The number of theaters accepting pensating its affiliates at a regular ey: "These fights provide us with the fights for closed- circuit telecasts, hourly rate for the scheduled 15- more promotional value for the net- at the same time, dwindled from ap- round bout. The network says it has work than any other method you can proximately 260 to 147. over 400 stations lined up for the think of and don't kid yourself, we're When Liston repeated his one - event. Although the fight is booked not losing money at this game." He round performance with Patterson in to stations as an hour of time ABC acknowledges that the first interest in the summer of 1963 he was unwit- guarantees each of four sponsors only carrying the championship fights is tingly driving the negotiable radio three commercial announcements network promotion, but he adds, "let price for his next fight down still each. the others sit back in their dream - further. After a prefight special the sound world and think we're losing money. Intercontinental Promotions Inc., switches to ringside about 20 minutes That suits us just fine. Where else

76 BROADCASTING, February 24, 1964 made St. Louis Cardinal home games available for broadcast on its facilities in Paducah, located 115 air miles from St. Louis and outside the normal 75- mile blackout area. The station re- quested the games from CBS-TV be- cause the network blacks out KFVS -Tv Cape Girardeau, Mo., a CBS affiliate serving the Paducah area. However, as Pete Rozelle, NFL com- missioner, explained to the subcom- mittee last week, the Cardinals found that the KFVS -TV signal serves many suburban St. Louis TV homes as well as Paducah (thus the blackout), but wpsn -TV's signal also can be received in the St. Louis suburbs. Suffering a de- cline in attendance, St. Louis ordered the blackout including both stations, Mr. Rozelle said. This was correct procedure under NFL rules, he added. However, he said the NFL would sur- vey CBS markets to find whether signal penetration affects attendance elsewhere. Joe Foss, president of the American the subcommittee about blackouts of The commissioners of three profes- Football League, was not questioned by his league's games, but explained in an sional football leagues seeking pro- interview that when the San Diego tection from antitrust laws found tele- Chargers play at home, KABC -TV Los vision blackouts of home games Angeles offers other AFL games than tossed into a hearing conducted by could you get 67 million people to the San Diego contest because 23% of Senator Philip A. Hart (D- Mich.) last listen to a single network commercial the TV homes in the San Diego market week. Huddled with the senator (I) presentation? This figure is based on can receive Los Angeles signals. are Joe Foss, American Football a Sindlinger estimate of 55.7 million No Need of Legislation Mr. Foss League; George T. Gareff, United Foot- sets tuned to the last Liston- Patter- said legislation on blackouts would be ball League, and Pete Rozelle, Na- son fight. unnecessary because the teams can tional Football League. Quarter sponsorships for the fight work out situations that come up, but went for an estimated $35,000 each, that whatever was done ought to be as totaling $140,000. Subtracting the an amendment to PL 86 -31. That legis- PGA says opposition cost of the rights-$115,000 -this lation made possible the high saleability to demands is fading would leave ABC a $25,000 leeway of professional sports television has en- for affiliate compensation and other joyed in the past three years (see page The Professional Golfers Association broadcast expenses. However, this 32). last week reported some progress in its does not include money accruing to The subcommittee was reluctant to drive to obtain available negotiating the network from sale of the radio tackle the blackout matter in the midst rights to golf tournaments (BROADCAST- rights to the Canadian Broadcasting of the antitrust hearing, but still another ING, Feb. 10). Corp. TV question was thrown in. Each sub- Martin Carmichael, who is negotiat- Philip Hinerfeld, vice president for committee member received a wire ing for the PGA with various tourna- advertising of Pepsi -Cola, which also from the legislative and TV committee ment promoters, said that the handful has a quarter sponsorship, explains of the National Collegiate Athletic As- of sponsors he has talked with so far his company's involvement this way: sociation protesting ABC's plan to ne- have at least agreed to continue the "If the mass of America wants this gotiate for the sale of rights to five discussions. fight, they've got to listen to it on NFL 1964 games not included in a Mr. Carmichael said most tourna- radio (closed -circuit TV is being car- 1964 -65 season package purchased for ment backers have entered discussions ried by Theater Network Television) $28.2 million by CBS-TV last month under an impression the golfers want unless they'd rather read about it later (BROADCASTING, Jan. 27). The associa- all the TV money for themselves. Their in the papers. We have at least three tion says the plan violates the intent of opposition has dwindled once they opportunities to reach a possible 60 the 1961 law which protects college are aware of the details. These details, million people in a period of maximum games from competition with profes- he said, amount to PGA willingness to attentiveness, just before, during, and sional contests on either Friday nights divide TV revenues on an individual after the fight. I think we'll get our or Saturday afternoons. The NCAA lined basis, provided it's understood the PGA pound of flesh." The agency for up with the National Federation of would negotiate with networks and ad- Pepsi is BBDO. State High School Athletic Associations vertisers. The other co- sponsors are Cities which says football on TV Friday nights No firm agreements have been re- Service Co., through Lehnen & New- will hurt high school attendance. ported. The Buick Division of General ell, and Schick Safety Razor, through George T. Gareff, commissioner of Motors, which had considered sponsor- Compton Advertising. the nine -team United Football League, ing the final two days of the Annual Les Keiter will give the blow -by- testified that "if CBS-TV goes for piggy- Buick Open on ABC -TV in June, has blow account for ABC and Howard back football on Sundays, it will destroy postponed a final decision, reportedly Cosell will do the color for Tuesday about three of our clubs which play on until it has an idea how other promoters night's fight. Sunday night." The network is consider- will react to the PGA proposals. ing offering football doubleheaders in The seven -year -old tournament had some cities. been telecast on NBC -TV.

BROADCASTING, February 24, 1964 77 UHF said that its proposal would not AT LAST, ACTION ON SECTION 315 assure affiliations for UHF stations, but it would create a "greater programing orderly de- out differences parity and incentive for an House and Senate conferees to iron velopment of new UHF stations " -par- ticularly in one or two station markets It took almost five months to do it, tee and its Communications Subcom- where a third network is at a disad- but last week the House of Representa- mittee: Representatives Harris, Walter vantage, "in most cases ABC." tives agreed to disagree with the Senate Rogers (D-Tex.), John E. Moss (D- Network programing for UHF sta- about a temporary suspension of Sec- Calif.), Dan Rostenkowski (D-Ill.), tions has been on the commission's tion 315. Horace R. Kornegay (D -N. C.), John agenda for some time. The agency's Arthur Oren Harris (D- B. Bennett (R- Mich.), J. staff is presently busy drafting a pro- Representative Cunning- Ark.), chairman of the House Com- Younger (R- Calif.), Glenn posed rulemaking, but progress has and James T. Broyhill merce Committee, got a green light ham (R -Neb.) been cautious (BROADCASTING, Feb. from the House Tuesday (Feb. 18) (R -N. C.). 10). and called on the Senate to formally Senate conferees named Thursday G. Mag- negotiations discuss HJ Res 247, a resolution that (Feb. 20) : Senators Warren AFTRA would suspend equal time requirements nuson (D- Wash.), Commerce Com- bog down in Los Angeles and vice presiden- mittee chairman; A. S. Mike Monroney for the presidential between the Los campaigns this fall. The House and (D- Okla.); Strom Thurmond (D- S.C.), Wage negotiations tial the American Federa- have passed slightly different Hugh Scott (R -Pa.) and Winston L. Angeles local of Senate and Radio Artists and versions of the resolution and plan to Prouty (R -Vt.). tion of Television of that city's TV stations-KTTV, hold a conference Thursday (Feb. 27). three rule KTLA and xcop been broken off last UHF station asks -have The resolution was recommended and the union membership will be asked helping the major on program refusal year as a means of to give strike authorization to their rep- down campaign political parties hold A Milwaukee UHF television station resentatives in the bargaining sessions permitting the broadcasting costs by last week asked the FCC to institute a at a meeting called for Tuesday eve- the major presi- networks to present rulemaking that would make available ning (Feb. 25) at the Hollywood dential and vice presidential candidates to independent UHF stations network hotel. becoming Knickerbocker in joint appearances without programing that is not carried by a Claude McCue, executive secretary time demands from involved in equal competing VHF affiliate. of the AFTRA local, said that the and fringe candidates. minority party The retition, filed by wUHF(TV) (ch. strike, if it comes, will be caused by a Broadcasters and the Republican 18), would amend the commission's deadlock over wages for a total of only party have been urging the White rules governing network affiliations with 10 men - seven fulltime staff an- House and Representative Harris to the following insertion: "If a program nouncers and three parttime announc- complete action on the resolution in or program series, commercial or non- ers. After several months of negotia- their joint hope that the President would commercial, is offered by a network to tions over wages and in -shift fees, talks then engage his Republican opponent its affiliate in any given market and were halted when the union rejected a in some kind of joint broadcast appear- clearance is not provided by the affiliate "final" management proposal for a ance, although not necessarily in the within 72 hours, the network shall, giv- 21 % increase. AFTRA is seeking in- format of the 1960 Great Debates. ing appropriate notice of the fact, ex- creases ranging from 8% to 25 %, like President Johnson has not publicly haust clearance possibilities in the com- those recently negotiated with the net- committed himself to such a confronta- munity by offering such programs or work stations in Los Angeles. tion although President Kennedy had. program series on equitable and non- Reporting that AFTRA has signed a The differences in the two versions discriminatory terms and conditions to contract with KHJ -TV Los Angeles "un- are not seen as substantial obstacles to all other operating stations in the com- der conditions far more favorable than passage of a suspension measure. The munity." those at KTTV, KTLA and KcoP," Mr. House -approved version limited the The suggested proposed rulemaking McCue said that if the dispute with suspension to 75 days before the gen- would also alter the references to these three stations were settled on eral election but by the time the Senate "broadcast" stations to explicitly define AFTRA's terms, "it would mean only completed action on it, the Democrats them as "television" stations. WUHF $1,500 per man per year." The inde- and Republicans had completed plans said that the present rules are outdated, pendent stations, he said, had previous- for their national conventions. Since carryovers from the rules originally ly agreed to a new code for free -lance the Democrats would convene last - adopted to govern radio network con- TV announcers, granting increases av- Aug. 24-the Senate decided that only tracts. eraging 10% and added vacation bene- a 60 -day suspension would be necessary The station feels the amendment fits. 7, 1963). The (BROADCASTING, Oct. would "impose positive responsibility daytime changes Senate also considered it unnecessary upon the national networks to offer to ABC -TV for the FCC to require certain exten- other stations in the area ... programs ABC -TV will introduce a new game sive reports from broadcasters on the not taken by their own affiliates" and show on weekdays March 30 and at 1964 suspension. clearly establish a time limit on first re- the same time begin its daytime pro- Democratic sources said last week fusal rights. graming on Monday- Friday at 10:30 that they still had no word from the WUHF said it believes the commis- a.m., a half -hour earlier than before. White House whether-or how often - sion's present rules to be "outmoded Get the Message, a Goodson -Todman President Johnson might choose to and highly inadequate to meet the needs production featuring celebrities and meet his GOP opponent. It has been for development of an all- channel, na- audience participation, goes into the thought for some time, however, that tionwide, fully competitive television 11 -11:30 a.m. slot, with The Price Is this decision should not bear on passage system." This is due, the station said, Right moving back a half hour to 10:30 of the suspension resolution. in the main to an unrevised adoption a.m. The network will drop Seven Keys Conferees named by the House are of radio regulations. after its Feb. 27 telecast to make room all members of the Commerce Commit- "Audience Parity" The Milwaukee for Get the Message. 24, 1964 78 (PROGRAMING) BROADCASTING, February SIMPLICITY ... RELIABILITY Garden plans P from the leader in solid -state K I X own fight network video switching systems Regular weekly boxing bouts on tele- vision may not be discontinued after all .. when ABC -TV drops them Sept. 11. Madison Square Garden in New York last week announced it will form its own television network and plans to telecast its first fight Sept. 14. Future fights will be telecast either on Monday or Friday evenings, depending on the consensus of stations that sign to carry the bouts. Of the schedu'ed 32 bouts, 26 will be held at the Garden, with the remainder slated in other cities by independent promoters. The Garden said that at least six of the fights would be cham- pionship bouts. Ned Irish, president of Madison Square Garden, said that Gillette, which now co- sponsors the fights on ABC -TV, has agreed to enter into a similar ar- rangement with the Garden when the "network" is established. Lester M. Malitz, former sponsor representative for a Wednesday night fight program, will solicit stations throughout the country for the network. Pauley cites potential for radio drama shows Robert R. Pauley, president of ABC Radio, said last week that there is a great untapped market for radio pro- WVFT graming- particularly in the area of THE BIG SWITCH nighttime dramatic shows. Mr. Pauley, speaking before a meet- ...to top performance with economy ing of journalism students in New York, KUED said the main reason why this program- Visual's leadership in performance -proven ing potential is not being realized is a video switching systems is unmatched in general lack of skilled radio writers the broadcast field. Whatever the switcher who are able to adjust their style to a modern theme. Mr. Pauley told the requirements - large or small - Visual's conference -sponsored by the Interna- switching system provides maximum tional Radio and Television Society- flexibility. that ABC Radio is considering the pos- sibilities of new dramatic presentations, Contact Visual for your video and audio and he added: "Broadcasters have, for the most part, written off the nighttime switching system requirements. drama program, but we think the audi- ence is there." Mr. Pauley joined several other broadcasters at the conference in saying radio provides excellent career oppor- tunities for students, and he said the need for writing creativity is on the rise. Another speaker on Mr. Pauley's panel, Earl Mullin, vice president in charge of stations for ABC Radio, said that free enterprise is a necessity for the effective operation of broadcasting facilities in the United States. Mr. Mul- VISUAL, the leader... lins noted that the present high caliber is first to offer a complete of network presentations would not be solid -state broadcast facility possible without the "profit system." CORPORATION The free enterprise system was also VISUAL ELECTRONICS Keep, You in View! discussed by luncheon speaker Thomas 356 west 40th street new york, n. y. 10018 (212) 736 -5840

BROADCASTING, February 24, 1964 79 S. Murphy, executive vice president of New York; Ken Cooper, president and THE 1964 -65 SEASON Capital Cities Broadcasting Corp. Mr. general manager of wicc Bridgeport, Murphy said a card survey of the stu- Conn.; "Television Station Operation" CBS, ABC make more dents present indicated that the con- with John E. McArdle, vice president changes in program plans sensus was that free enterprise was vital and general manager of WNEW-TV New major network to the future of broadcasting. He also York; Marian Jackson, media research CBS-TV was the newsmaker last week as the TV pro- advised that, despite the benefits of the manager at WNEW-TV; John Sias, vice makers continued to fill profit system, the major goal of the president and director of Metro -TV gram decision in schedules for the 1964 -65 season. broadcaster should be service, not fi- Sales, New York; Bernard Zeidman, nancial gain. While CBS-TV moves topped the commercial manager of WNEW -TV; Other topics and panels at the confer- news, ABC-TV maneuvered on its pro- ence were: "Radio Station Operation" "Television Network Operations" with posed Friday night schedule. ABC was with Daniel P. Weinig, vice president discussion by Julius Barnathan, vice in negotiation last week for motion pic- and general manager of WPAT New president and general manager of ABC - tures on Friday when NFL games York; Don W. Burden, president of TV; Robert Northshield, general man- would fill five of the nights in the fall. Star Stations; Stephen Labunski, vice ager NBC News; Russel Stoneham, di- CBS -TV, which already had decided president and general manager of WMCA rector of live programing for CBS -TV. to drop the Garry Moore Show (Tues- days, 10 -11 p.m.) from its 1964 -65 lineup allegedly because of declining ratings, found out last week it also had Fox TV's syndication plans for 1964 lost Garry Moore himself. Mr. Moore told the network he had INCLUDE NEW DOCUMENTARY SERIES AND RE- ISSUES decided against continuing as the mod- erator of the I've Got a Secret TV pro- Twentieth Century -Fox Television tain popular features can be re- played gram and on his daily CBS Radio pro- Inc. will implement a syndication pol- to substantial audiences, particularly if gram. He said both programs would icy in 1964 of releasing some first -run they have been off the air for some only occupy about eight hours of his presentations and some rerun programs years." time each week and that after meeting of recurring interest, Alan Silverbach, In addition, Fox will continue to sell such a demanding schedule at the net- director of syndication sales for the its off -network series including Dobie work for the past 15 years, "such an company, revealed last week. Gillis, Follow The Sun, Bus Stop and unchallenging cut -back would drive me Fox TV will place on the market various packages of post-'48 features. out of my mind." within two weeks a half -hour docu- All of the features have had network Mr. Moore is under exclusive con- mentary series, Day to Remember. The exposure and some have been in syndi- tract to CBS -TV until 1974. He re- program will focus on "great historical cation. portedly receives more than $100,000 turning points," such as the day Paris a year from his contract, whether he fell, the day King Edward gave up his Official Films to offer works or not. He did not challenge the throne, the day the stock market new half -hour TV show network's decision to drop his hour pro- crashed and the day President Truman gram, "which they had a perfect right fired General MacArthur. It is being Official Films Inc. will offer for sale to do." But he said he had "no choice" produced by. Fox in association with the during the 1964 -65 season a half -hour other than to drop his other two shows Company of the Documentary, headed actuality series, Survival, depicting when CBS -TV refused to release him by Malvin Wald and Jesse Sandler. Mr. stories of persons involved in history- from his contract so he could try and Silverbach reported that Fox is nego- making events, it was announced last make a deal with the other networks. tiating initially for a national spot sale week by Seymour Reed, OF president. Mr. Moore owns 50% of I've Got a on this 26-episode series. The series is being offered initially for Secret (Monday, 8 -8:30 p.m.) and said The company also intends to acceler- network sale. he understood the program will con- ate its activities in one -hour special The series will include newsreel foot- tinue next fall at CBS -TV if the net- programs, similar to the Anatomy of age of such dramatic episodes as the work is able to find another modera- Crime program produced last year. Its collision of the "Andrea Doria" and tor for the program. first effort for 1964 is The War to End the "Stockholm," the Rikers Island As for his own plans, he said he All Wars, a one -hour panorama of plane crash, the Connecticut flood of would finish out his commitments for World War I, which will be released 1955 and Hiroshima. New films of the present season and then, about shortly. The company's newsreel arm, the survivors, as they now appear, will June, get into his sailboat and go up to Fox Movietone, will produce the vari- be part of the series. Survival is pro- Maine for a few months and "get to ous specials during the year. duced for Official by Sherman Grin - know myself again." Fox TV soon will re-issue Crusade berg Productions. Actor James Whit- Sullivan's Plans A previous an- In Europe, a 26- episode half-hour se- more will be the narrator. nouncement that CBS -TV's Ed Sullivan ries based on General Eisenhower's Show would be expanded to 90 minutes book. It originally was carried on ABC - CBS -TV reviews 'Workshop' on Sunday in April was canceled upon TV and was later offered for syndica- the advice of Mr. Sullivan's physician tion. The series was withdrawn from CBS -TV announced last week that who said he should not undertake the the market about four years ago, but network officials will review all episodes additional work. The move will leave Mr. Silverbach notes "the time seems of Repertoire Workshop, the half -hour the network with 30 minutes to fill (9- to be ripe for re- issue." Four large programs being produced and aired by 9:30 p.m.) when the Judy Garland stations have bought the series in ad- the five CBS owned stations. Show leaves the air March 29. vance of its official release date. CBS-TV also said it would refer spe- Other cancellations at CBS -TV will In a similar move, Fox will re -issue cific talent to the stations for possible be Allen Funt's Tell it to the Camera, a package of 21 "Charlie Chan" pre - use on Workshop programs. The net- after the March 25 telecast. The half - 1948 features, which have not been work said both moves were being un- hour will be filled (Wednesdays, 8:30- offered to TV for the past five years. dertaken for the purpose of providing 9 p.m.) with a drama series titled Sus- Mr. Silverbach is convinced that "cer- a wider forum for unknown talent. pense that was filmed three years ago

80 (PROGRAMING) BROADCASTING, February 24, 1964 JUST PUBLISHED! ORDERED YOUR COPY YET?

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Designed for your specialized "must know" references, the 1964 BROADCASTING Yearbook is the most complete encyclopedia -type book ever published for the business of radio -tv broadcasting and the asso- ciated arts and services. It includes 50 separate directories of basic economic technical and business facts indispensable to all working USE THIS COUPON TO ORDER YOUR COPY NOW. in or contacting the worlds of radio and television. BROADCASTING 1735 DeSales Street, N.W., THE BUSINE55WEE'LV OF TELEVISION AND RADIO Washington, D. C. 20036

7 1964 Yearbook and Compiled, written and edited by 52 issues of BROADCASTING Businessweekly- $13.50 the same staff that produces 52 issues of BROADCASTING Businessweekly -$8.50 1964 BROADCASTING Yearbook only -$5.00 BROADCASTING -The Business - Payment Enclosed Please Bill weekly of Television and Radio -serving the business of name title /Position" broadcasting since 1931.

address n Business Home Please order now to avoid disappointment. city zone state

LIMITED EDITION coin pony name $5.00 copy but never released. CBS -TV also ap- of every four weeks. who starred in Car 54 Where are You? parently has decided not to go ahead Jackie Gleason's program (Saturday, on NBC -TV. The series will be pro- with its Tarzan series next fall, thus 7:30 -8:30 p.m.) will originate next sea- duced by Kyro -Vue Productions. opening up the Friday 8:30 -9:30 p.m. son from Miami Beach Auditorium. Bob Hope's Chrysler Theater on slot. And CBS -TV said it tentatively has NBC -TV appears set for the Friday CBS signed Bob Newhart as the sec- scheduled a new series titled The Mun- 8:30 -9:30 p.m. spot again next season. ond star of The Entertainers, a new sters for the Thursday, 7:30 -8 p.m. nrysler again agreed to sponsor the one -hour revue that already has Carol spot, next season. The situation comedy series fully. The program will follow Burnett scheduled to appear three out will star Fred Gwynne and Al Lewis this season's format, when Mr. Hope introduced dramatic programs and oc- casionally starred in comedy shows. ABC -TV's latest program addition Networks announce N.H. primary plans was The Addams Family, a comedy NBC News last week announced March 10. ABC -TV has special pro- series based on the seven famous car- it has scheduled 38 television spe- grams on the primary scheduled for toon characters created by Charles cials entailing more than 27 hours Thursday, March 5 (10:30 -11 p.m.) Addams for the New Yorker magazine of programing of pre -election activ- and Monday, March 9 (11:15 -11:30 30 years ago. The network did not an- ity this year, beginning with a pre- p.m.), as well as spot reports elec- nounce a time spot for the half -hour view of the New Hampshire primary tion night and a summary March 10, program. on March 8 (7 -7:30 p.m.). 11:15 -11:45 p.m. ABC Radio will Gillette Move The feature film pos- Special reports on primary returns broadcast the results of the primary sibility on ABC-TV reportedly was in- will be telecast covering New Hamp- every 30 minutes during the evening. itiated by Gillette, through Maxon, shire on March 10, Ohio, Indiana, CBS -TV will implement its already which this season is a sponsor in the Washington, D. C., and Alabama, announced plans for the New Hamp- Friday fights that are destined to be May 5, West Virginia and Nebraska shire primary coverage (BROADCAST - dropped. May 12, Oregon May 15, and Cali- ING, Feb. 10) by assigning CBS News The motion pictures involved were fornia June 2. Correspondents Dave Dugan, Roger the Sam Goldwyn feature backlog or a Highlighting the network's sched- Mudd and Paul Niven to report the group of United Artists' post -1950 ule will be five half -hour programs activities of New York Governor films. The Goldwyn backlog contains devoted to both Democratic and Re- Nelson Rockefeller, Arizona Senator about 50 pictures but the deal -if con- publican platform committees prior Barry Goldwater and Maine Senator sumated-reportedly would involve less to the party conventions. Other pro- Margaret Chase Smith during elec- than half of that number. Approxi- grams include a special analysis by tion day. The network's coverage of mately 25 -30 pictures would be offered David Brinkley of how a major city the New Hampshire primary will by UA. The UA films, it was said, reaches its conclusions about the po- begin at 10 a.m. on the CBS News would be priced in the $250,000- litical candidates. With Mike Wallace and continue 300,000 range for each, the Goldwyn After the candidates have been se- with bulletins during the morning, films slightly higher. lected, NBC -TV will telecast nine afternoon and evening. The Goldwyn package was described weekly hour programs in prime eve- Mutual expects to start its cover- in this way by one familiar with it: of ning time prior to the election. A age of the New Hampshire primary the 50, half at present must be struck special program analyzing the re- at 7 a.m. March 10 and continue off as unsuitable for network because of sults of the election will be telecast through until midnight with bulletins either the subject matter or outdated the day after. and special reports as circumstances "costume." Of the possible 24 pictures ABC says it will have the "largest dictate. MBS also will have reporters being considered 12 are said to be election night force ever organized assigned to the various candidates "among the finest made" and 12 by one news organization for a pri- and other political leaders to get "good." Among the better known titles mary election" to report the results their assessments of the primary are "Wuthering Heights, "Best Years of of the New Hampshire primary trends as they develop. our Lives," three Danny Kaye features ( "Hans Christian Andersen," "Up in Arms" and "The Secret Life of Walter Mitty "), "Hurricane," "The Westerner," "Little Foxes," "Cowboy and the Lady" and "Guys and Dolls." ABC attacks `favoritism' in New Hampshire primary ABC News last week attacked what it said was "favoritism" being accorded CBS in the New Hampshire presiden- tial primary. That balloting will take place on March 10 and CBS will pay local election workers in the state about $20 each to telephone results to CBS election headquarters in Manchester. CBS also will urge the officials to tele- phone reports through the day on the number of voters and their apparent NBC News' election headquarters a tabulating center in addition to mood. in downtown Manchester will house radio and TV broadcasting studios. These practices, ABC protested, make for "a serious infringement on the

82 (PROGRAMING) BROADCASTING. February 24, 1964 The trouble with these tubes:

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4 -250A 4. 654/8165

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overstocked you see above. And we've Frankly we're with the tubes Plats Plats ourselves to blame: they last too long. But that's the trouble with Max. Voltage Corsent only Plate (Typical (Amplifier designing tubes for long life and superior performance. The chart Dissipation Class) Conditions) below will give you specifications on these tubes. And now's the time 4.65A/8165 65 watts 3000 0.115 A. 4E27A/5.1258 125 watts 2500 0.152 A. to order. Now. We hate an untidy stock room. Eitel- McCullough, Inc., 4 -125A 125 watts 3000 0.167 A. 4 -250A 250 watts 4000 0.312 A. San Carlos, Calif. Subsidiaries: National Electronics, 4- 400A/8438 400 watts 4000 0.350 A. 4- 1000A/8166 1000 watts 6000 0.700 A. Geneva, Ill.; Eitel- McCullough, S.A., Geneva, Switz.

BROADCASTING, February 24, 1984 83 Potential $4 million box office for Beatles on closed circuit TV

National General Corp. will in- when NGC could get "the hottest at- like -will be on sale in the theater augurate its Theatre Color-Vision traction in the Western World to- lobbies. closed -circuit TV theater network in day," there was no point delaying Mid -March is notoriously a poor - mid -March with a two -hour show the theater -network inaugural until business time for theaters, the NGC starring the Beatles, Eugene V. summer. So, the debut will go on president stated, with many empty Klein, National General president, next month in black -and -white on seats, which he expects to be com- announced Tuesday (Feb. 18). the screens of theaters in about 100 pletely filled by Beatle fans the week- Mr. Klein inserted the announce- key cities coast to coast, with a mini- end of the closed -circuit theater tele- ment in his report to stockholders at mum of 500,000 seats. The program cast. "We'll crock 'em," he asserted, their annual meeting, held Tuesday will be given four times, two mati- hailing the event as a show business morning at NGC's Fox Wilshire nees on Saturday and two on Sun- milestone, the first use of theater Theater in Beverly Hills, Calif. Dis- day, "sometime in March but not television for anything other than cussing NGC's subsidiary corpora- Easter," he said. He said the details championship fights. "It means that tion, Theatre Color- Vision, he noted had not all been worked out, but the an entirely new dimension is being that Co. now has program would include pickups from added to the industry and National on the production line the Talaria various points around the country General is fashioning it- living up color projectors with which the the- and that some of each of the four to our promise to dominate this ex- aters that will make up the "nation's performances will be live pickups citing new medium." first permanent closed -circuit enter- and some segments of the first show The Theater Color- Vision facil- tainment network" will be equipped. will be taped for delayed showing on ities will be the finest in the nation, "The first of these projectors should the other three. The admission price Mr. Klein stated, including equip- be delivered early this summer," he will be $2 or $2.50, Mr. Klein said, ment from other manufacturers as stated. adding that Beatles merchandise - well as the GE Talaria color projec- But Mr. Klein commented that records, wigs, sweatshirts and the tors, but, he noted, "it is an inescap-

right of all news media to have equal Film sales ... Heckle & Jeckle (CBS Films) : Sold access to election returns the minute to WAVY -TV Portsmouth -Norfolk, Va. they become available at the local ward America! (CBS Films) : Sold to Have Gun, Will : or precinct." ABC said it made the WJBK-TV Detroit; WAGA -TV Atlanta; Travel (CBS Films) Sold to WAST(TV) Vail Albany, statement "in the interest of fair and WLWT(TV) Cincinnati; KGNC -TV Am- Mills- N. Y., and KRNT(TV) Des Moines, equal access of all news media to pub- arillo, Tex., and KTVB(TV) Boise, Ida- Iowa. lic news and information." ho. Now in 36 markets.

CBS noted its arrangement was not Stoney Burke (United Artists) : Sold Navy Log (CBS Films) : Sold to violating the law and cited an announce- to KOAT(Tv) Albuquerque, N. M.; KXLY -TV Spokane, Wash. ment to that effect by Assistant Attor- xPTv(Tv) Portland, Ore.; KNTv(Tv) Mack & Myer for Hire (Trans-Lux) : Alexander J. Kalinski. ney General San Jose, Calif.; WEAU -TV Eau Claire, Sold to WHYN -TV Springfield, Mass. Wis., and KB0I -TV Boise, Idaho. Now in 50 markets. The Mighty Hercules (Trans -Lux) : NBC -TV films scene Sold to WKJG -TV Fort Wayne, Ind.; December Bride Films): in U.S. Senate chamber (CBS Sold xxrv(Tv) Sacramento, Calif.; xoTv to WRGP -TV Chattanooga. (Tv) Tulsa, Okla., and KRNT(Tv) Des NBC -TV claimed a television first Deputy Dawg (CBS Films) : Sold to Moines, Iowa. permission to last week when it gained KSLA -TV Shreveport, La., and WBAY -TV U. S. (Trans -Lux) : Sold to take TV film cameras inside the Green Bay, Wis. Senate Chamber to work on a one -hour WNEW -TV New York and wTvn(Tv) Raleigh, color special about the United States Honeymooners (CBS Films) : Sold N. C. Capitol. to WCYB -TV Bristol, Tenn., and WJAC- Top Draw Features (Trans -Lux): NBC News producer Lou Hazam re- TV Johnstown, Pa. Sold to WABC -TV New York. ceived permission to film the Senate Phil Silvers (CBS Films) : Sold to Junior Science (Trans -Lux) : Sold to chamber when the Senate wasn't in ses- WFBC -Tv Greenville, S. C. sion. Authorization was granted by KPRC -TV Houston. Wanted: Dead or Alive (CBS Films) : Senator Everett B. Jordan (D- N.C.). M -Squad (MCA -TV) : Sold to WSB- House Speaker John W. McCormack Sold to WCBI -TV Columbus, Miss.; Tv Atlanta. (D- Mass.), also granted Mr. Hazam xPTV(TV) Portland, Ore., and WFGA -TV permission to film scenes in the House. Jacksonville, Fla. Leave It to Beaver (MCA-TV): Sold to WILX -TV Lansing, Mich.; KCPX-TV Other locations in the Capitol build- The Life and Legend of Wyatt Earp on for Salt Lake City; WMBD -TV Peoria, Ill.; ing that will be seen television (ABC Films) : Sold to wNOK -Tv Co- WSLS -TV Roanoke, Va.; wciv(Tv) the first time are the marble room in lumbia, S. C.; KOLN -TV Lincoln, Neb.; Charlestown, S. C.; KROC -TV Rochester, the Senate, the Senate lobby and the WAFB -TV Baton Rouge; KTRK -Tv Hous- Minn., and KTHI(TV) Fargo, N. D. formal office of the Vice President. ton; WAIF -Tv Atlanta and xtao -Tv Se- NBC -TV will telecast the program, attle. Bachelor Father (MCA -TV): Sold which does not yet have a title, some- WDAM -TV Air Power (CBS : to Hattiesburg, Miss.; WJAC- time next fall. Mr. Hazam said he Films) Sold to wiINn -Tv New Britain, Conn. TV Johnstown, Pa.; KTBC -TV Austin, plans to illustrate the Capitol as a Tex., and wsJS -Tv Winston-Salem, N.C. "symbol of our democratic government Amos 'n' Andy (CBS Films) : Sold and as a national art treasure." t0 KPLR-TV St. LOWS. Checkmate (MCA -TV) : Sold to

84 (PROGRAMING) BROADCASTING, February 24, 1864 Videocraft International expands activities able fact that the success of closed - circuit entertainment depends upon PRODUCING NETWORK TV SPECIALS, MOTION PICTURES the broad public acceptance of pro- graming presented," so "we are con- Videocraft International Ltd., New have had extensive overseas sales. Syn- centrating heavily on programing at York, which began as a commercial dication is handled via Storer Program the present time." In addition to the producer 10 years ago and subsequent- Sales Inc. recent appointment of William Perry, ly moved into the program syndication "Our considerable experience over formerly with KTvu(rv) Oakland - area, is expanding in 1964 into the pro- the years in producing for the TV 'fam- San Francisco, as director of sports duction of network TV specials and ily audience' led us into our first mo- programing for Theatre Color- Vision, motion pictures. tion picture project," Mr. Rankin ob- the company has closed- circuit ex- Its first venture into network specials served. "We are in the process of com- clusives with the Metropolitan Opera, was the Return to Oz, one -hour ani- pleting an animated feature, 'Willy Carnegie Hall and various Broadway mated color program sponsored by Gen- McBean and His Magic Machine,' producers, with Gower Champion, eral Electric on NBC -TV on Feb. 9. which will be placed into theatrical dis- Dimitri Tiomkin and others as con- Arthur Rankin Jr., president of Video - tribution by Christmas. We also have sultants. craft, disclosed in an interview last begun production on another animated Reporting a strong uptrend in Na- week that the company now is prepar- feature. 'The Enchanted World of tional General operating profits and ing another one-hour animated color Hans Christian Anderson,' which we net worth during the past year and special, Rudolph The Red Nosed Rein- hope to release next year." continuing into 1964, Mr. Klein deer, which General Electric will spon- The co-producer with Mr. Rankin of noted that theater operations and sor on NBC -TV during the Christmas the network TV specials is Jules Bass, real estate activities were the major season. Each special has a production a vice president of Videocraft. The di- contributors to last year's earnings. budget of approximately $500,000. rector is Larry Roemer, also a vice pres- Diversification, started last year, con- "We are hopeful of working out ar- ident of the company. tributed only modestly, but it shows rangements for several more one -hour "We're busy right now on Rudolph," up much more strongly in the first color specials for GE through its agen- Mr. Rankin commented. "We'll prob- quarter of fiscal 1964. cy, Maxon Inc.," Mr. Rankin reported. ably wind up by October. Johnny "They, too, will be of the classic fan- Marks, who wrote the famed song tasy type." which has sold more than 40 million KCBD -TV Lubbock, Tex., and KLFY -TV The specials, like the syndicated pro- recordings, is composing seven new Lafayette, La. grams Videocraft produced in the past, songs for the television special." are made in the company's "Animagic" Expedition (ABC Films) : Sold to technique, which Mr. Rankin calls "di- KDKA -Tv Pittsburgh; WTCN -Tv Minneap- RKO General makes plans mensional animation." Currently in syn- olis-St. Paul; wrrA(Tv) Roanoke, Ind.; dication are 130 five-minute segments for election coverage WUHF(TV) Milwaukee; KBLU(Tv) of The New Adventures of Pinocchio, Yuma, Ariz., and KAIT -TV Jonesboro, RKO General Broadcasting last week telecast in 60 domestic markets and Ark. Now in 34 markets. announced plans for its most compre- Tales of the Wizard of Oz, carried in hensive coverage of election -year news, Daytime at NBC -TV 40 markets in the U. S. Both series including the signing of the noted politi- cal analyst Samuel Lubell as its exclu- faces reshuffling sive broadcaster for election news pro- NBC -TV has tentatively planned to grams. realign its daytime lineup effective at RKO will provide its 12 radio and the end of June. Details were reported TV stations with regular reports of the to a meeting of its affiliates board in primaries, conventions, campaigns and Nassau last week (story, page 72). election night results as well as eight In the plans for Monday- Friday, the special programs dealing with the elec- network would start at 10 a.m. with tions. the half-hour Danny Thomas reruns in Mr. Lubell, who has accurately pre- that period, following with Word for dicted the results of every presidential Word at 10:30 and Concentration at and off -year election since 1952, will 11, the positions they now occupy. A begin RKO's special coverage with a re- new game show, Jeopardy, starts in port March 9 concerning the probabili- the 11:30 -noon period on March 30, ties of what will happen the next day replacing Missing Links. Say When when the nation's first primary is held in may be placed in the noon slot from New Hampshire. its current 10 a.m. period (the Danny Thomas reruns are now at 4:30 -5 p.m.). The courtroom lock Truth and Consequences would re- gets bigger in L. A. main in the 12:30 -1 period. The 1:30- 2 period, now station time, would be Los Angeles news cameras were programed with Let's Make a Deal pushed farther away from the federal (now at 2 p.m.), Loretta Young reruns courtrooms in that city last week. Some would shift from 3 p.m. to 2 -2:30, Currently in production by Videocraft weeks earlier, the TV cameramen and The Doctors would remain at 2:30 as International is a one-hour animated still photographers, along with radio re- would Another World at 3, You Don't special, "Rudolph The Red Nosed porters carrying microphones and tape Say at 3:30 and Match Game at 4. Reindeer," which General Electric will recorders, were ordered to stay away The former 4:30 -5 period for Danny sponsor on NBC -TV during the Christ- not only from the courtrooms, which Thomas would be returned to stations. mas season. had long been barred to them, but from

BROADCASTING, February 24, 1964 85 ber of Commerce, "The Voice of Free- ABC -TV new GE dom," WFIL Philadelphia and Temple acquires `film center' University and Philadelphia Public ABC-TV and General Electric an- nel, developed by GE in cooperation Schools, "Americana" from Hall of nounced last week that the network with ABC engineers, uses a "color- Fame of Great Americans series; wont has purchased a GE "universal film ing book" principle. Manchester, N. H., "What Will Free- center" which will make ABC -TV As employed, the fourth tube pro- dom Do for Me Today "; WIND Chica- the first network to use GE's four - duces the black- and -white picture go, "Chicago's Nazi's "; WIOD Miami, vidicon camera system for color and and the three vidicons "paint in" "A Day to Remember "; WIOD Miami monochrome transmission. the color information. with Gilbert J. Balkin Lodge, B'nai The film center received its first ABC said the system, employing B'rith, "Citizenship Day "; WJR De- air test in April 1963, for the tele- the new cameras, is expected to be troit, "The Ring of Words "; WLS Chi- cast by ABC of The Vatican. The in operation by April 26 when day- cago, "July Fourth "; WMAQ Chicago new transistorized film camera chan- light saving time begins. with American Negro Emancipation Centennial Authority, "One More River "; WMAQ with Jewish Federation the adjoining corridors and space on of Metropolitan Chicago, "The Estate the floor below (BROADCASTING, Feb. CBS -TV, WLW get of Haym Solomon" from Cavalcade of 3). Freedom series; wowo Fort Wayne, Last Wednesday, guards at the fed- top Freedom awards "Freedom Is a Common Cause "; WPBS eral building extended the off -limits area (FM) Philadelphia, "Battle of Gettys- to include the garage beneath the build- Principal radio -TV awards of The burg, 1863 "; wsB Atlanta, "The Price ing and the sidewalk adjoining the Freedom Foundation, Valley Forge, of Victory is Freedom," and WWPB garage. Jim Wilson, a cameraman for Pa., the special encased George Wash- Coral Gables, Fla., with Gerard Pucci, KNxT(Tv) Los Angeles, was attempting ington honor medals, were presented "Let Freedom Sing." to get a picture of Frank Sinatra as he last week to CBS -TV for "The Secret," left the garage in his car after testifying a program in its Great Adventure series, Program notes ... in the trial of the alleged kidnapers of and to WLW Cincinnati for its series his son. Government Under Law. More concerts CBS -TV's New York Stationed near the garage entrance, Winners of George Washington hon- Philharmonic Young People's Concerts, Mr. Wilson was told to leave. When or medals for TV were: NBC and Jew- begun in 1957 -58, has been renewed on he refused, Mr. Wilson was taken into ish Theological Seminary, "Mr. Flana- the network for two more years. CBS custody by officers. After about 15 gan, The Chaplain and Mr. Lincoln" reported last week it had reached an minutes, he was released and told that from Eternal Light series; KMOx -Tv St. agreement with the New York Philhar- concerts originat- no charges were being made. Louis, "The Pawn "; Krrsc -TV Los An- monic whereby four geles, "Happy Birthday U. S. A. "; ing in Philharmonic Hall would be tele- NBC -TV, "Read No Evil" from Sam cast in each of the next two seasons. for your tower Benedict; ABC with the National Coun- Leonard Bernstein will continue as con- ROHN V, cil of Catholic Men for "The Children's ductor. requiremmts Choice"; WCAU -TV Philadelphia, "Man's Listener probe WIND Chicago Tues- SYSTEMS Day in Court "; wcKT(rv) Miami, "The day (Feb. 25) will air the first of a two - American Way" from its Outlook series; part program series dealing with a $1 WLWT(Tv) Cincinnati, "Citizen "; million bond issue for new sewers in A complete tower WRCV -TV Philadelphia, "Politics and suburban Elmhurst, and incorporating erection service the People "; ABC -TV, "Crucial Sum- a questionnaire sent to all home -owners that has these mer: The 1963 Civil Rights Crisis." special advantages: Radio -only winners of the medal are. Analysis Inc., Washington, programs of V DEPENDABILITY Nov. 18 and 20, 1962; July 4 and 9, Marine credit dropped 1963; Jefferson Standard Broadcasting in V RELIABILITY A Marine Corps "legend" Co., "In Ye Name of God, Amen "; the credit crawl was dropped for KFMN(FM) V COMPLETE and American Founders last Saturday's (Feb. 22) episode Life Insurance Co., Abilene, Tex., "The ENGINEERING of The Lieutenant on NBC-TV. Story of the Flag" from Hour of Free- The show, which was to be aired t/ COAST TO COAST dom series; Klss and Lillian Meacham, in its regular, 7:30 -8:30 p.m. peri- Bishop, Calif., "The SERVICE First Fourth of od, depicted an animosity based July" from Milestones series; KMox and on prejudice between a Negro and Be sure to obtain price quota- St. Louis University, St. Louis, "Com- a white marine. tions and engineering assist- munism: A Dominant and Domineer- The episode, "To Set it Right," ance for your complete tower ing Idea "; NBC, "Our Flag" from Mon- needs from America's foremost was assured station clearances, an tower erection service. itor; NBC with Jewish Theological NBC spokesman said last week, Seminary, "A Rhode Island Refuge" and the lack of Marine Corps from Eternal Light series; Sonderling credit was not deemed extraordi- Stations, "Declarations of Democracy" nary by the network. programs; Ray Starr, Tallahassee, Fla., It was said the dropping of the "Our Man in the Capitol" April 5, credit line was minor and did not June 17, Sept. 9 and Oct. 21; WBAC necessarily indicate a lack of Cleveland "Flag Day "; LACKS Dunn, "clearance" by the Marine Corps, N. C., "Why the Fourth," "We the which acts on the series in an ROHN SYSTEMS, INC. People" and "Do Not Give Freedom advisory capacity. 6718 W. Moak Road Maria, IRineIe Away "; WFBM with Indianapolis Cham-

86 (PROGRAMING) BROADCASTING, February 24, 1964 of the suburb. City officials will be Proposais featured. The second show March 10 on programing form due soon will include tabulation of the listener COMMITTEE SPLITS ANALYSIS; MBA FILES CRITICISM replies. Similar listener -involvement format has been used recently by A committee representing the com- The redrafting is being done by sub- WBBM -Tv Chicago. munications bar, the National Associa- committees which have been assigned tion of Broadcasters and the FCC re- various sections of the document. Mr. New radio show Robert Q. Lewis will ported "substantial progress" last week Fletcher said the subgroups reported at co- produce and star in Breakfast with in its effort to simplify and clarify the a meeting last week that there are nu- a Bachelor, a radio interview program FCC's proposed program reporting merous areas that "need clarifying." that will be distributed by Sound Crea- form for television stations. Mr. Fletcher said the committee will tions Inc., New York. Communications attorney Frank concentrate first on the form's use in Fletcher, spokesman for the group, said connection with applications for renew- THE CASE FOR the committee hopes to have an initial al. Attention will be paid later to its COLOR draft of a proposed revision of the form use in applications for transfer and for TvQ study shows color set ready for its meeting March 10. major alterations of existing facilities, owners prefer tint shows set owners' prefer- ence for color programs is pointed up in a TvQ study made public last week by Home Testing Institute. It showed that all of 14 color pro- grams in the study had substantially higher "familiarity" scores among col- or -set viewers than among black -and- white set viewers, and that 12 of the 14 had scores that were from 14% to 79% higher in the color -set homes. The TvQ score, as computed by the Home Testing Institute's TvQ division, is the percentage of people "familiar" with a program who also say it is one of their favorites. The 14 color programs had an aver- age TvQ score of 41 among color -set viewers-37% higher than in mono- chrome homes. The 41 average also was 78% higher than the average TvQ given by color-set viewers to the black - and -white programs competing with these color shows. Among noncolor viewers, the black - and -white competition got an average TvQ score about 21% higher than among color viewers. The study was based on TvQ data compiled during the period from Oc- TOUR EUROPE WITH HUGH DOWNS tober 1961 to April 1962 and included all programs regularly scheduled in Spain, Greece, Italy, Switzerland, France, April 13 -29 color at that time. A similar study of programs occasionally presented in color produced similar results, TvQ offi- The scenic highlights of Europe's great ating Switzerland and noble France. It's cials reported. capitals -from market places to royal the right way and the right time to meet In the color vs. monochrome TvQ palaces -are yours to enjoy on this new the real Europe. Price: $1095 from New scoring, the biggest lead was racked TWA Jet Ambassadors Tour. Mr. Downs York, including air fares, hotels, sight- up by the Dinah Shore Show. Its TvQ was 79% higher among color viewers will jet with you to romantic Spain, sun - seeing, tips and taxes, most meals. For than among monochrome viewers. The drenched Greece, historic Italy, invigor- complete details, mail coupon. only color shows that scored higher in black- and -white reception were The r Bob Newhart Show (19 score in black - TWA / HUGH DOWNS IT -11D-64 and- white, 15 in color) and Bullwinkle P. 0. BOX 25, Grand Central Station, New York, N. Y. 10017 Nationwide

(20 vs. 15). I am interested in knowing more about this tour. Please Worldwide TvQ officials acknowledged that the send free literature. depend on sample of color -set families drawn for the study was a little heavier than the Name )-)JI national averages in terms of big -city residence, upper- income levels and Street TWA higher education -and that many of City State Zip Code__ the color programs in the study tended to have special appeal for these groups. L

BROADCASTING, February 24, 1964 87 he said. turn green to a land of lack -lustre tele- commission know- your -community sug- The FCC has postponed its oral pro- vision." gestions as being potentially destructive ceeding on the proposed TV form in The association also said the agency of a station's smooth operation. "We light of the work being done by the has been operating for a number of believe it is possible to measure a pulse committee. The new date is April 16 years from a negative position in broad- without ramming a fist into the heart (BROADCASTING, Feb. 17). The com- cast regulation. The commission has valves," it added. The MBA believes mittee was established three weeks ago. acted only after complaints and the that if the commission were to ask of Sighing Sighs The Minnesota Broad- proposed form continues this attitude, a station what it does for the public casters Association last week told the the MBA charged, "by deprecating interest, that would be enough. commission that the proposed TV form 'complimentary references from local is too cumbersome and involved. The citizens' ... and by leading off with a GAC acquires London agency MBA believes that the proposed report- requirement that complaints be tabu- ing form is inconsistent with the Com- lated...." General Artists Corp., New York munications Act, which states that the The association wanted to know how talent agency and television program commission will not ask information much weight the commission would packager, last week announced its ac- from an applicant unless that informa- give to a complaint received by a station quisition of the London talent agency, tion has a direct bearing on the party. which didn't show the late President John Redway and Associates. "The commission's path," the MBA Kennedy's casket open. The associa- The merger with Redway had been said, "is one which leads the licensee tion said if the commission gives any in the offing for some time and GAC under an arch of eyebrows, over a weight, "we are ashamed "; if it doesn't, indicated earlier that such a deal was bridge of broadcasters' sighs, and past then why ask for such information? close to consummation (BROADCASTING, multitudinous stop signs which never The association also attacked the Feb. 17).

EQUIPMENT & ENGINEERING

The L.A. phone bill STV expects to pay Taking a major step toward actual tion charges of $52 for each connec- NBC, who is head of this pay TV operation of its proposed closed cir- tion between the cable and the home organization. In an address to the cuit pay TV service in the Los An- of a subscriber, plus a monthly serv- Advertising Club of Los Angeles geles area, Subscription Television ice charge of 50 cents per connec- earlier this month, Mr. Weaver pre- Inc. has signed a $679,400 contract tion. PT &T's services end with pro- dicted that the majority of those who with Pacific Telephone & Telegraph viding the "drop" between cable and tune in STV's programs -at -a -price Co. to provide STV with facilities in a connecting block; STV will be re- will come from people who would a western segment of Los Angeles sponsible for installing its program not normally be watching the free adjoining the seaside community of selector on the sets of subscribers. programs of the regular TV stations Santa Monica, where STV is report- Broken down the PT &T charges (BROADCASTING, Feb. 10). ed to have a similar contract with include: However, STV does have plans to General Telephone Co. provide for one type of program that Monthly Termination The new contract, which requires Charge Charge might attract many regular TV approval of the California Public Common equipment watchers away from the programs Utilities Commission, calls for PT &T at the STV studio they might otherwise have watched to run cables from the Hollywood and PT &T Holly- -big league baseball. Contracts STV wood central office $ 2,900 $ 63,000 with studios at 1313 North Vine Feeder channels 7,100 188,500 the Los Angeles Dodgers and Street to what is known as the Palms Distribution channels the San Francisco Giants give STV and Pico -Wilshire districts of Los for three TV and the exclusive rights to cover the Angeles, an area containing some two audio programs games of each club and to transmit 15,000 occupied dwellings, according and interrogation play -by -play color TV coverage by signals 12,800 427,900 to an estimate made by Carleton closed circuit to subscribers in the Block, an economist of the Los An- If the service is discontinued in home city area of each club (see geles city planning department. The part or interrupted for part of the page 32 for more complete details). area is bounded by La Cienega time or only partial service is pro- STV has a target starting date of Boulevard on the east, Pico Boule- vided during the construction period, next July 1 for its service in both vard on the north, Overland Avenue the full service charge will be re- cities. Therefore, further contracts and National Boulevard on the placed by the following charges per with PT&T for transmission facilities southwest and Exposition and Venice quarter -mile of cable: in other areas may be expected to Boulevards on the south. be signed as soon as this initial agree- If the agreement is approved by Monthly Termination ment has received utilities commis- the state utilities commission, STV Charge Charge sion approval. Officials of General Feeder channels $89 will deposit $679,400 as a $2,400 termina- Distribution channels 57 1,900 Telephone Co., which serves STV's tion charge with PT &T, with one home territory of Santa Monica, one -hundred -and -twentieth of that STV proposes to provide program Calif., last week were meeting with sum returnable after each full month service of a type that is generally representatives of Communications of service. noncompetitive with that offered by Workers of America in an effort to In addition, STV will have a commercial 1V stations, according end a strike of 7,500 CWA members monthly bill of $22,800 for the cable to Sylvester L. (Pat) Weaver, former against GTC that had been going on service. There will also be termina- president and board chairman of more than 125 days.

88 BROADCASTING, February 24, 1964 WNAC -TV equipment for the new educational TV property will be used chiefly for the Boston station on channel 8 in Duluth, Minn. enlargement of the engineering depart- makes changeover The contract calls for a payment of ment preparing for Technicolor's entry $223,000. The new outlet is to be com- into the TV processing field. WNAC-TV Boston was scheduled to pleted by July 1, equipped with video- Franchises let - Lab- switch over yesterday (Sunday) to tape recorders and a film system. The Blonder Tongue oratories, Newark, has announced utilization of a new 1,069 -foot triangu- station will use the wDSM -TV Duluth new franchises for four firms that will lar tower and a new transmitter hook- studios and cameras for live programs. represent B -T's closed- up of two 25 kw RCA transmitters circuit television line. The working in tandem. The station claims firms, all installers of audio Technical topics ... and electronic products, are: Albright that the tower is the highest self -sup- Expansion Technicolor Corp. has porting rig in the East and that the Electronics, Maitland, Fla.; United Leas- 36,000 square feet of prop- ing, Elkhart, Ind.; Sound & Communi- RCA dual transmitter is the first in the purchased nation. erty and buildings adjacent to the com- cations, Jackson, Miss.; and Norcon pany's picture plant in Hollywood for Electronics, Brooklyn, N. Y. The new Special ceremonies were held yester- an undisclosed sum. Melvin H. Jacobs, distributors will carry all Blonder - day, with a dinner for more than 250 Technicolor president, said that the new Tongue CCTV equipment. advertising agency presidents and their wives, the station said. WNAC -TV also said that it and its radio outlet, WNAC, were to simulcast a special dedicatory program, featuring stars from ABC - TV (with which the channel 7 station is affiliated) and Massachusetts political figures. WNAC -TV, licensed to RKO General, operates with 316 kw visual, and 158 kw aural power.

3M develops INTERNATIONAL `stop- motion' TV tape A new video tape that enables a FILM technician to stop a recorded TV pic- ture instantly and continue to show a single frame up to 10 minutes without TV -FILM picture degradation, has been developed by Minnesota Mining & Manufacturing Co., St. Paul. AND Called "stop- motion," the new tape - Scotch Brand #388 -offers higher res- olution and longer tape life, according DOCUMENTARY to 3M, due to new low -noise oxide and high temperature binder formulation. Particular use for the new product MARKET will be in medical, dental and educa- tional closed circuit TV fields where a TV picture must be stopped and held 111111111111111 for proper demonstration. Stop- motion controls have become standard equip- ment in closed- circuit video -tape re- 15 -25 APRIL 1964 corders. A WORLD- RESOUNDING MIFED - the International Film, TVfilm and Documentary SUCCESS Market - will hold its Ninth Cine- Meeting in April next. New low -price RCA TV set MIFED meets in Milan twice a year. In APRIL at the time of the Milan Fair, the world's largest annual trade show. RCA last week presented its lowest Then again in OCTOBER. priced television set since 1958, unveil- MIFED's 1963 Meetings drew 306 film men who showed ing a model with suggested retail price 2570 film and TVfilm titles to 750 cine- circuit managers and of $112.88 at a special distributor meet- buyers. They came from 62 countries. MIFED has great pleasure in inviting representatives and ing in Chicago. interested persons to its Ninth Cine- Meeting. To be held The 16 -inch black- and -white portable from 15 to 25 April 1964, it is already attracting a wide- set was shown with other RCA home spread response. instruments to be included in the com- pany's annual spring sale. In 1957 -58 RCA introduced an eight - inch personal model for $99.95.

ETV station buys gear MIFED Information from: MIFED -Largo Domodossola 1- Milano (Italy) Telegrams: MIFED - Milano K &M Electronics Co. -a St. Louis Park, Minn., division of Miratel Elec- tronics Inc., New Brighton, Minn. -has contracted to provide and install all

BROADCASTING, February 24, 1964 89 FINANCIAL REPORTS

ering the events surrounding the assas- a share on outstanding common stock. Revenues, earnings, sination of President Kennedy. The dividend is payable on March 14 Feb. 24. set record at Storer Dividends paid in 1963 amounted to to stockholders of record $1.80 per share on common stock and Four Star sales up Four Star Distri- Storer Broadcasting Co. has reported 50 cents a share on Class B common. bution Corp., New York, reported sales record high operating revenues and Total dividends on both classes amount- for the first six months of fiscal year profits for the year 1963 with net op- ed to $2,651,183. Storer has 1,232,760 ended last Dec. 31 were 21.4% over erating earnings of $6,258,777, up 15% shares of common and 772,240 shares those of the comparable period last over the 1962 figure. of Class B common outstanding. year. For the fiscal year ended June George B. Storer Jr., president, noted 12 months ended Dec. 31, 1963: 30, 1963, Four Star Distribution 1963 operating revenues and that the 1963 1962 achieved sales of slightly more than $5 profits increased despite a noticeable de- Earned per share $2.80 $2.61 million, an official said. Gross operating crease in revenues from the television revenues 40,042,775 37,086,198 networks. He attributed increases to Net profit 6,001,192 6,353.326 New record firm Recording Industries Based on average of 2,145,270 shares out- Corp., a new record firm with execu- greater emphasis on local program qual- standing during 1963. ity and sales and a stronger selling ef- Includes nonrecurring gain of $911.460 tive offices in New York and Nashville, from sale of WWVA -AM -FM Wheeling, is being established with $1 million fort by the company owned Storer Tele- W. Va. Includes nonrecurring loss of $257,585 initial capital. Joe Csida, president and vision Sales Inc. from sale of Miami Beach Sun. The fourth quarter showed net earn- chief executive officer of RIC, reported ings of $2,002,000, up 8% over the Financial notes ... last week that 200,000 shares in the same period in 1962. Fourth quarter new company have been issued to 600 earnings were reduced substantially, AB -PT dividend American Broadcast- stockholders in 10 states. Underwriter Mr. Storer said, through lost income ing- Paramount Theaters has announced of the transaction was Tennessee Se- and additional expense involved in coy- a regular quarterly dividend of 25 cents curities Inc., Nashville.

INTERNATIONAL

It is a variant of both the NTSC and the EUROPE STUDIES COLOR STANDARDS SECAM systems, with the color signals London conference weighs U.S., French, German methods transmitted simultaneously by amplitude modulation of a subcarrier, but one of Electronic experts from 20 countries white receivers in monochrome; the them is reversed between alternate lines, have met in London to try and establish three signals are separated for color hence phase alternation line. standards for color TV for Europe. reception by a shadow mask cathode First Step If the subcommittee A subcommittee of Study Group 11 ray tube at the color receiver. Color agrees on a single system for color, it (television) of the International Radio sets can also receive black- and -white will submit its findings to the full Study Consultative Committee (CCIR) start- broadcasts through this system. Group 11, scheduled to meet next year ed meeting Feb. 15 and is due to The SECAM method was developed in Vienna. Final adoption of the Euro- recess Feb. 24 (today). Three systems several years ago by Compagne Fran - pean color system will come when the are under consideration. caise de Television. It generates red, CCIR plenary session meets in 1966 in The National Television Systems Com- blue and green components in a fashion France. mittee standard of the U. S.; the French similar to the method used in the NTSC Edward W. Allen, chief engineer of SECAM system, and the German PAL system, with the luminence signal and the FCC, is the U. S. delegate on the system. the two -color signals derived in the subcommittee. The NTSC standards, developed by same way. The two -color signals are, a special industry committee and adopt- however, transmitted consecutively dur- TV advertising expected ed by the FCC in 1953, standardizes a ing alternate line periods, hence sequen- three -color luminence signal and two tial avec memoire. to cost more in Britain is The PAL system was developed by color signals. The luminence signal A London advertising agency, Math- -and- the Telefunken Co. in West Germany. capable of being received on black er and Crowther Ltd., predicts that United Kingdom television advertising will cost more as a result of the new If you haven't heard television act which goes into effect about CRC's fan- July 31. This forecast is made in Tele- "The MONEY vision Advertising: '64 and After, a re- tastic Commercial port issued to M &C clients. Service and Pro- The report sees the following future situation: MAKER "... duction Library, The larger TV companies face an both of us are los- increase in operational costs. To offset this they are likely to increase rates to money! ing the point where advertisers won't bene- //mote fit from the abolition of the 11% time Write, wire or phone col- sales tax. lect for details. No significant change in the com- mercial network structure is expected until 1967 when a second network may P. 0. Box 6726 Dallas 19, Texas Rl8.8004 Commercial Recording Corporation start. At that time there may be funda-

90 BROADCASTING, February 24, 1964 Kingdom was sold in Wales, Australia, Japan, Rhodesia, Syria and Saudi Arabia for a total of 65 hours. A total of 247 hours of Watch Mr. Wizard was sold in Ireland, Malta, Western, Eastern and Federal Nigeria. BBG to ask questions on license renewals As part of the license renewal proc- ess of 63 independent AM and FM sta- tions, 10 independent television sta- tions and most Canadian Broadcasting Corp. stations, the Board of Broadcast Governors has summoned two AM and two FM stations to appear at its public hearings at Ottawa starting March 10.

NBC gets Latin American rights to Olympics AUTO LOG NBC International has won the president of NBC International, and rights to provide exclusive television Ichiro Matsui, managing director of coverage of the 1964 Olympic Games the international broadcasting service at to all of Latin America. of Japan Broadcasting Corp. (NHK), NBC International agreed to pro- sign the contracts. vide about 20 hours of tape and film The 1964 summer Olympics will coverage to Latin- American televi- take place in October due to the sion stations. excessive heat in that country during In picture, Joseph M. Klein (1), the normal summer months.

mental changes in the shape of the In- this location programs can be beamed dependent Television Authority areas over Holland's flat terrain to the coun- and the broadcast contracts. try's main population centers, Amster- lik The ITA now has wide powers to dam, Rotterdam, and the Hague. control programing and commercials. The project owned by Reclame Ex- having It is expected that ITA will make com- ploitatie Maatschappij NV has been panies increase the proportion of seri- financed by Dutch businessmen. an extra/ ous programs seen at peak times. The station is scheduled to go on the pair h In order to receive the new BBC air July 1. of network viewers will have to obtain AM, FM or TV s- or all three. new TV sets or have existing sets con- Senate committee Accurate parameter logging in verted at a big cost. The set rental com- passes complete accord with FCC rules. panies will accelerate this changeover Geneva radio treaty A proven record in the nation's largest stations. Write: process. The Senate Foreign Relations Com- Only 1% of U. K. homes will be mittee last week unanimously recom- able to receive the new BBC network mended that the Senate ratify a radio when it opens in the London area. The allocations treaty drawn at a 70- nation ruse- effect on commercial network program conference in Geneva last fall. corporation of america ratings will not be severe in 1964. The State Department has said the 195 Massachusetts Avenue treaty "is in the interests of furthering Cambridge, Mass. United States leadership in GEL FM STERE -O TRANSMITTERS Pirate TV station space" and RUST REMOTE CONTROL would "provide frequency allocations AUTOLOG planned off Holland quite adequate to support the space pro- S Rus+ Corporation Another gram here in the U. S. and abroad for of America many years to 195 Massachusetts Avenue project in Europe, using a base in inter- come." Cambridge, Mass. national waters, has announced plans for Joseph McConnell, former NBC pres- Please send additional information about This time a ident who headed the U. S. delegation, its operations. there's Rust AUTOLOG fo: difference-it's a television station had urged the committee that it aimed at challenging Holland's noncom- the treaty toward confirmation "as Name quickly as possible." mercial network, Nederlandse Televisie Station Stichting. A TV transmitter and other equip- 'Kingdom', `Wizard' sales City State ment has been set up in secret on an NBC International last week an- Send additionaI information about: artificial island in the North Sea four- nounced the sale of Wild Kingdom tele- Rust -GEL FM Stere -O Transmitters and -a -half miles outside Dutch territori- vision series to six foreign countries and Rust Remote Control Equipment al waters off Noordwijk am Zee. From Watch Mr. Wizard to 11 markets. Wild r BROADCASTING, February 24, 1964 91 CFCF -FM Montreal, CKCR -FM Kitchen- wants to boost power from 250 w on hero to be shown with a mistress. er, Ont., CFNB Fredericton, N. B., and 1400 kc to 1 kw on 900 kc. CHNS -PM The survey, which is being conducted CJMT Chicoutimi, Que., will answer the wants a power increase from 250 w to by Schwerin Research Corp., is the first BBG's questions. 5.76 kw on 96.1 mc. in-depth TV survey in Britain. Lew Seven other FM's have been given Grade, managing director of Associated an opportunity to be heard by the BBG Television, said that in the past ATV for license renewal. These are CJCA -FM Psychological survey had been satisfied with counting heads. Edmonton, Alberta; CKDA -FM Victoria, for Britain's TV viewers Now they want to know what goes on B. C.; CKPC-FM Brantford, Ont.; CKTB- inside those heads. FM St. Catherines, Ont.; CKUA -FM Ed- Associated Television, one of Great It's no longer sufficient to know that monton, Alberta; CKWS-FM Kingston, Britain's major TV companies, is spon- a series is successful. They want to Ont., and CBC -FM Toronto. soring a psychological survey of over know what makes a program a success. The BBG will also hear applications 3,000 viewers in the first six months of Colin Golby, managing director of for CKCR Kitchener, Ont., to leave the 1964. Viewers, chosen at random, will Schwerin Research Corp., said that its CBC radio network; for CKBG Bagot- be asked to watch specified programs object is to discover why certain pro- ville, Que., Department of National De- and then undergo psychological probing grams have a greater appeal than others. fense station, to join CFCF Montreal, in depth about their reactions. The survey is an experiment into the for some programs. Some questions will explore their at- psychological reaction of the TV audi- CJFP Riviere -du-Loup, Que., has titudes to sexual behavior in TV drama. ence. The purpose is to find out not asked for a power increase on 1400 kc They will be asked, for example, if they only whether people like a program, from 5 to 10 kw daytime, retaining think wives should be shown with lov- but why they like it and what they 250 w at night. CKDH Amherst, N. S., ers and whether they like a television dislike about it.

FATES & FORTUNES BROADCAST ADVERTISING formerly with Hazel Bishop, named di- Bernard Howard & Co., station repre- James Russell, rector of broadcast media for Sawdon sentative. Larry Wasserstein named in New York. eastern senior account execu- sales manager of Howard, with headquarters in tive at Grey Adv., Brick Muller named New York. New York, and for- president of new agen- Markey Gosciminski, former sales mer advertising man- cy created by merger manager of WALE Fall River, Mass., ager for Grand Union of Brick Muller & As- appointed local sales manager of WTEV Co. and Chock Full sociates and Draper/ (rv) New Bedford, Mass. Swearingen & Co., O' Nuts Corp., joins James Killins, VP both Memphis. David Marketplan Inc., New- at Geyer, Morey, Mr. Russell Swearingen becomes Bal- ark, N. J., as VP -ac- lard, named creative count supervisor and director of radio- executive VP, and Mr. Muller supervisor of copy, Draper be- TV. James art and production John Cassanetti, member of admin- comes VP- treasurer. for Rambler account istrative staff of Avery- Knodcl, station John T. Hartigan, VP and partner of group at agency's De- representative, appointed TV salesman Automotive Radio Group, Detroit, re- troit office. He has in firm's New York office. Marlene joins Keystone Broadcasting System, been associate crea- Lesica, former A -K sales assistant, Chicago, after two -year absence, as VP tive director in De- Mr. Killins named director of company's new TV in sales department. Since leaving Key- troit since 1962. contract department, also in New York. stone, Mr. Hartigan also served as Charles P. Dwyer, sales manager of media supervisor of Compton Adv., Roy Drushall appointed VP in charge ABC-TV International, New York, Chicago. of Hollywood office of Frank B. Saw - named assistant general sales manager Wernick, don Inc., New York. Saul Robert Young Jr. of KHJ -TV Los Angeles. Artvertisenrent named corporate VP- marketing for Col- gate - Palmolive Co., BMI elects eight VP's Are you New York. He was VP- general manager Board of Directors of Broad- of company's house- cast Music Inc., at Palm Springs, our kind of hold products divi- Calif., winter meeting, elected sion. Dr. Francis eight new vice presidents, all from Mr. Young television Paone named asso- within ranks of company and av- ciate director of market research for eraging 15 years each with BMI. C -P domestic group. He was with Pet Newly elected: Justin Bradshaw, newsman? Milk Co. as director of commercial re- VP, broadcaster relations; George Intelligently aggressive? Experienced search. Gabriel, VP, nonbroadcast licens- in television news . .. in collecting ing; Robert J. Higgins, VP, gen- Cy DeCosse, Robert Preston, Robert it, writing it, reporting it? Are you eral services and secretary; Rich- Rydholm and Cy Schelly committed to a career in broadcast named VP's ard L. Kirk, VP, California; Ed- journalism? Interested in furthering of Campbell -Mithun, Minneapolis. Mr. ward J. Molinelli, VP finance and that career with a major- market DeCosse is TV creative producer; Mr. treasurer; Frances Preston, VP Northeastern station? If all answers are Preston, manager of creative TV; Mr. "yes" then we are interested in Nashville; Russell Sanjek, VP Rydholm, account each other. Send us a videotape and director, and Mr. public relations and Theodora a definitive background story. Schelly, creative executive. Zavin, VP, publisher administra- Write Box B -327, BROADCASTING Arthur Miller, formerly of The Boll- tion. ing Co., joins New York sales staff of

92 BROADCASTING, February 24, 1964 Jay L. Schiller, previously director Young & Rubicam, New York. of Win media research at Lennen & Newell, Goulden joins Y &R, Los Angeles, New New management firm in York, joins Home Testing Insti- contact department. He was with tute, market research firm, Manhasset, Rex Sparger, formerly West Compton Adv. there. Richard Rucker N. Y., as assistant director of research. Coast general manager of Sind - named TV art supervisor at Y &R, Los Gordon Hunter named VP -art at linger & Co. and previously chief Angeles. C. N. Snead Adv., Roanoke, Va. Suc- of investigations for House Sub- Elson Rohrsen of Tatham -Laird ceeding Mr. Hunter as secretary is committee on Investigations, and elected president of Chicago Federated H. T. McKendree, account executive. Gene McCabe, for past five years Advertising Club. He succeeds James VP and general manager Lee Zetlin named VP- director of Bill Hanlon of WON Inc. Other new offi- of Burrud Enterprises, have formed marketing for Smith & Dorian, New cers: first VP, Richard Danielson, Sparger & McCabe broadcast York. William Rohde joins agency American Oil Co.; second VP, Roberta as management firm. account executive. Sparger & Mc- Miller, John Plain & Co.; third VP, Cabe offices are at 6515 Sunset James Beach, Foote, Cone & Belding; Charles Schiess named VP- assistant Blvd., Los Angeles; telephone: secretary, Raymon Wall, Stevens, Kirk- treasurer of Sullivan, Stauffer, Hollywood 6 Colwell -7275. Firm will be land, Stabelfeldt, and treasurer, Larry & Bayles, New York. Robert Kahl and active in TV production and as Nortrup, Hartford Plaza Bank. Donald Pike named SSC &B VP's. Mr. station consultants in research and Pike is associate creative director. Mr. audience and program promotion. Don Burley named account executive Kahl is marketing group supervisor. at WOAF Kansas City. David Clarke named radio -TV direc- Nicholas O'Neill and David Trimble tor of Nolan, Keelor & Stites, Cincin- partment of Carson /Roberts, Los An- named account executives at WPAT Pat- nati. James Hogan becomes director geles. Bob Furman joins agency as erson, N. J. Mr. O'Neill was with Ra- of consumer marketing, and Edward producer. Peter Loeser of Doherty, dio Advertising Bureau. Mr. Trimble Hull director of industrial marketing. Clifford, Steers & Shenfield joins C/R was with Ray Ellis Adv., Newark. as art director. Also joining C /R: Mario Donna, John Miyauchi, and Lee Chapman, art staff; Michael Davenport and Alan Johnson, copy staff; Grady Richardson, TV traffic administrator; and Tony Asher and Jill Murray, copy- writers. Constance McKenna named VP of Compton Adv., New York. She was Mr. Maloney Mr. Ferrelli Mr. Shepherd Mr. Vaden copy group head at Erwin Wasey, Ruth - Richard Ferrelli named VP- creative rauff & Ryan, that city. H. Taylor Vaden named director of director and Charles Maloney, VP -ac- advertising and promotion for Triangle Howard C. Caldwell resigns as presi- count supervisor, at Lynn Baker Adv., stations (WFIL- AM -FM -TV Philadelphia; dent but continues as board chairman New York. Mr. Maloney joined Baker WLYH -TV Lancaster - Lebanon, Pa.; of Caldwell, Larkin & in 1961 as account executive. Mr. Fer- Sidener -Van WFBC- AM -FM -TV Altoona - Johnstown, relli has been with agency since 1960. Riper, Indianapolis. He is succeeded Pa.; WNBF - AM - FM - TV Binghamton by Edward L. Van Riper. Mr. Van N. Y.; WNHC-AM -TV Alexander Anderson and Maxwell -FM New Haven, Riper was first VP and treasurer. James Conn.; KFRE- AM Arnold named associate creative direc- and -FM -TV Fresno, Story and Frank Wemhoff named sen- Calif.). Donald Shepherd replaces tors at Guild, Bascom & Bonfigli, New Mr. ior VP's. Vaden as WFIL- AM -FM -TV York. Mr. Anderson, GB &B VP for 10 advertising and promotion director. years, is member of board of directors. Albert Book, associate professor of Mr. Arnold, VP since 1957, was copy journalism at University of Nebraska, Justin Gerstle transfers from media director prior to promotion. Omaha, retained by Bozell & Jacobs, department of Young & Rubicam in that city, as creative consultant. New York to Los Angeles Harold Christiansen, former business where he be- comes media director. manager of Metromedia -owned wrrc Joseph Ostrow and Donald Foote (Tv) Washington and since September made associate media directors for Theodore Herrmann joins BBDO, 1962 with organization's then newly ac- quired Kansas City facility, KMBC -AM- FM-TV, returns to WTTO in same capac- ity. S. F. Murphy joins Mort Bassett a decade o/ service & Co., station representative, as Mid- west manager in Chicago. Conefrucfive to t roadcaetere and the &oadcaStin9 induetrry W. B. Stewart- Bullock joins Kudner Agency in New York as copy super- visor. He was with Benton & Bowles in that city. HOWARD E. STARK George J. Shaver Jr. and Leonard G. Blumenschine Jr. named VP's of Brokers- Consultants Dancer -Fitzgerald- Sample, New York. Mr. Shaver is account executive. Mr. 50 EAST SETH STREET NEW YORK, N. Y. ELDORADO Blumenschine is copy supervisor. 5 -0405 Robert Reagan joins broadcast de-

BROADCASTING, February 24, 1964 93 New York, as account executive. He lic relations programs directed to Negro was with Ben Sackheim Inc., that city, Fame committee selected market. Other chapter officers are Wil- in same capacity. liam W. Williams, Falstaff Brewing Co., The Broadcast Pioneers last first VP; Willard Savoy, marketing and Brown named director of Charles week announced the committee PR consultant, second VP; Louis R. for S. C. Johnson & market research for its 1964 Hall of Fame award, Johnson, Johnson Publishing Co., sec- Wis. He was with Orange Son, Racine, which will be presented April 7 retary; Kathlyn Tave, Carnation Co., State University, Fullerton, Calif. Con- in Chicago during the NAB treasurer, and Benjamin R. Graves, David Fackler joins Foote, Cone & vention. Robert Coe, VP, ABC - Falstaff Brewing Co., financial secretary. New York, as account execu- TV, has been named committee Belding, Bruce Johnson, formerly with AM tive. chairman. Carl E. Lee, executive VP and general manager at wKzo Radio Sales and Peters, Griffin, Wood- James Forget (Tv) Kalamazoo, Mich., and Paul ward in Los Angeles, named manager named director of Mowrey, broadcasting consultant, of Metro Radio Sales, that city, division marketing - merchan- are the other two committee mem- of Metropolitan Broadcasting. dising department and bers. VP of Ted Bates & The purpose of the award is to THE MEDIA Co., New York. He honor those who have helped con- Miller named VP of wvPo succeeds Walter Mc- tribute to the development of Chester Pa. He is general man- Kee, who retired. Mr. broadcasting. Persons nominated Stroudsburg, Forget joined Bates ager and treasurer of station. Mr. Forget must have been deceased at least in 1957. two years prior to the presenta- Dan B. Speare, general manager of Allen Tallman joins staff of Adver- tion. KGEE Bakersfield, Calif., elected VP. tising Unlimited, Chicago. Gertrude Hoffsten named station manager of KSLH Si Louis, replacing Bernard Nolan, assistant business Hills property last March. manager of WJZ -TV Baltimore, joins Marguerite Fleming, who is leaving WINS New York as business manager. Bill Dahlsten named manager of station. Both are Westinghouse Broadcasting Chicago branch of Grant Webb & Co., Frank Macaulay named corporate Co. stations. radio -TV sales representative firm. He creative director for copy at Metro- formerly was general manager of WLPO Macey I. (Mike) Schaffer, previous- media, New York. He had been with La Salle, Ill., and KAWA Waco, Tex. ly advertising, promotion and PR direc- Crowell -Collier Publishing Co. tor of WLBW -TV Miami, forms his own Downey Hewey named sales and pro- advertising and promotion agency, motion manager of wsoY Decatur, Ill. PROGRAMING Macey I. Schaffer Organization, at 844 James W. Daisey, head of his own Dwight L. Case, general manager of S.E. Miami Avenue Road, Miami. Peter Frank Organization since last Telephone: 374 -5708. research organization, James Daisey Associates, New York, joins Bruskin October and previously general man- Donald L. Phinney joins sales staff International, market research affiliate ager of KSDO San Diego and xauz Phoe- of wBEN -TV Buffalo. Stewart M. Levy of R. K. Bruskin Associates, New nix, Ariz., promoted to executive VP joins WBEN -FM as sales representative. Brunswick, N. J., as director of re- and managing director of Morton J. Roger DeBard, formerly with Inter- search. Wagner Companies, which has taken over most of PFO activities (BROAD- national Harvester Co., joins WERE Ronald C. Davis, formerly with Los CASTING, Feb. 10). Cleveland as account executive. Angeles offices of J. Walter Thompson Charles R. Teaman, senior research Co. and The Katz Agency, joins Erwin Arthur Wiener named executive analyst at Colgate -Palmolive since 1961 Wasey, Ruthrauff & Ryan, that city, as sports producer of KTvH(TV) Oakland - and before that with A. C. Nielsen Co., account executive. San Francisco. He also continues as director of traffic and sales service. joins MacManus, John & Adams, Chi- Tom B. Hawkins, program director cago, as research director. of KGFJ Los Angeles, Negro -programed Jim Taber, previously with WABB Martin Bussell appointed national outlet, elected president of Los An- Mobile, Ala., joins WSGN Birmingham, sales manager of xrrE Terrell Hills, geles chapter of National Association Ala., as program director. Tex. Mr. Bussell joined KITE with of Market Developers, organization de- Donald Buck named TV production Trigg-Vaughn acquisition of Terrell voted to improve advertising and pub- manager in charge of Empire State Bldg. facilities and personnel of WOR- TV New York. He has been WOR pro- duction supervisor.

Rowan hearing scheduled The Senate Foreign Relations Committee has scheduled a public United Press International news produces! hearing for Tuesday (Feb. 25) on the nomination of Carl Rowan to be director of the U. S. Informa- tion Agency. President Johnson named Mr. Rowan, former am- bassador to Finland, to replace Edward R. Murrow who has re- signed.

94 (FATES & FORTUNES) BROADCASTING, February 24, 1984 Warren Wooden and Bill Bolling cover Hampton- Newport News penin- join announcing staff of waz -TV Balti- sula for WTAR -AM -TV Norfolk- Newport more. Mr. Wooden was program di- News, Va. Al Knight assigned to cover MAGNyPHASE rector for WBRD Bradenton, Fla. Richmond area. John Ennis named to transmission Marvin Perry Jr. to program and film cover military news in Norfolk-New- line director of Krss-TV Shreveport, La.- port News area for WTAR-AM -TV. protection system Texarkana, Tex. Mickey Hooten named Al Brenick, formerly with KQv Pitts- production director. Mr. Perry has burgh, named news director of WPOP been film director. Mr. Hooten was Hartford, Conn. jMAGN4PNA5E. chief director. Harry McCarthy named associate Chris Economaki, auto racing au- producer of Ron Cochran with the thority, signed by radio -TV division of News, replacing Ev Aspinwall who Triangle Publications, Philadelphia, as moves commentator to Chicago as midwest bureau for number of radio-TV chief for ABC News. programs in this field being produced and syndicated by Triangle. INTERNATIONAL Hubert Salisbury joins Fraser Pro- ductions, San Francisco, as manager of Patrick Petrino cinematography department. Roy No- named manager of lan named manager of firm's editing sales for ABC Inter- department. Betty Griswold joins Fra- national, New York. ser as traffic manager. She was with He had been account W. A. Palmer Films there. executive there since 1960. protects antenna system from NEWS damage due to arcing Gordon G. Roth - will instantly squelch transmitter Thomas Velotta, vice president, ad- rock, director in output to prevent arc from being Mr. Petrino sustained by RF energy ministration, ABC News, has resigned, charge of client serv- immediately self-restoring effective Feb. 29. Mr. Velotta, with ice of Burnett, Nicholson & Partners, ABC 22 years, will announce future transmitter interruption goes London agency controlled by Leo Bur- unnoticed on the air plans shortly. Among achievements at nett Co., appointed managing director ABC was supervision of network's cov- to succeed F. A. Nicholson who is leav- erage of conventions and elections in ing firm. Mr. Rothrock earlier was 1956 when it won Peabody and Syl- with Burnett in Chicago. vania awards. BOX 6024 / OALLAB. TEXAS 715.042. Alfred L. Bonomolo, account execu- Maurie Wayne tive in Weed & Co.'s Canadian division, named director of elected VP in charge of Canadian sales. news and public af- Mr. Bonomolo joined firm in 1963. He fairs for KTBS - TV was formerly senior media buyer for Shreveport, La.-Tex- Canada at Dancer -Fitzgerald- Sample. arkana, Tex. He had been news director of Perry Jones, adviser and producer stations since 1955. of religious programs for ABC Tele- vision Ltd., London, joins Independent Jim Westover, for- Mr. Wayne Television Authority, that city, in newly mer newsman at created post of supervisor of religious SHERLOCK HOLMES KDKA -AM -FM Pittsburgh, joins WEEI programs. Fank Copplestone appoint- Radio Mystery Series Boston, effective 1, March as newsman ed head of ITA's program services, also IS BACK and host of new evening discussion new post. Mr. Copplestone becomes ON THE AIR! program. authority's principal officer concerned . - ;, David Parker, formerly with KDKA with program supervision, under Ber- =1;7Z.1;." A RLES MICHELSON, INC. Pittsburgh, joins WJAS -AM -FM same city nard Sendall, deputy director in charge 45 West 45th St., New York 36 PLaza 7 -0695 as reporter- editor. of all ITA program services. Dan Akens resigns as news editor at Gordon Cornell, Gerald Goodhart, WOST Atlanta to become news director Tom O'Leary and John Parrish appoint- of WAAY -TV Huntsville, Ala. ed associate directors of Young & Rubi- cam Ltd., London. Messrs. Cornell, Bill Rees named night news editor O'Leary and Parrish were account su- for wowo Fort Wayne, Ind. He re- pervisors. Mr. Goodhart is research places Dan Blackburn who moves to department manager. WBBM Chicago. A. H. Begg appointed managing di- Bill Shade!, professor at University rector of Thomson Television (Interna- WATCH FOR PRINTERS' INK'S of Washington School of Communica- tional) Ltd., London, company that tions, assumes duties KoMO added at -Tv manages radio-TV activities of Thom- Seattle as news analyst and reporter of son group outside of Britain. Mr. Begg national and international news. has been chief executive of overseas TV Bill Whitten, recently released from operations of Thomson. SILVER ANNIVERSARY Army, named news director for wEAs Eric M. Clayson, chairman and joint REVIEW, MARCH 20 Savannah, Ga. managing director of Birmingham Post Ad forms close March 10. Jim Lehman assigned as newsman to and Mail Ltd., elected to board of di-

BROADCASTING, February 24, 1964 95 rectors of Associated Television Ltd., in electronic products division of Corn- London. Pertschuk to Senate staff ing Glass Works, Raleigh, N. C. Joe Niall Sheridan appointed assistant to Cummiskey succeeds Mr. Jensen as director general of Irish radio and TV, Michael Pertschuk, former division salesman in San Francisco. with headquarters in Dublin. He for- Portland, Ore., lawyer and legis- William Smith named technical su- Senator Mau- merly served as organization's public lative assistant to pervisor of wowo Ft. Wayne, Ind. relations director. rine B. Neuberger (D -Ore.) for past will join W. L. Crittenden, formerly sales the two years, the FANFARE Senate Commerce Committee manager of CJLH -TV Lethbridge, Alta., 1 Munro appointed regional sales manager of March as a counsel on Federal Jim named Federal PR CHCH-TV Hamilton, Ont. Trade Commission and director of Group Power Commission matters. W - owned KYW - TV Gerry Altman, regional sales manager Mr. Pertschuk's immediate as- Cleveland. He had of CHQM Vancouver, B. C., named gen- signment is to a special study on been with Group W's eral sales manager of station, succeed- FPC procedures headed by Sena- PR staff in New York. ing John Grant, who has moved to tor Gale W. McGee (D-Wyo.). Quality Broadcast Sales, Toronto, sta- Russell Birdwell Work on FTC matters has not has opened offices at tion representative firm. recently consumed much of the Mr. Munro 9250 Wilshire Blvd., Richard Boume, announcer of CHAB committee's attention; S 2429, Beverly Hills, Calif., Moose Jaw, Sask., appointed promotion Senator Neuberger's bill to give for PR publicity services to TV and director. the FTC new authority in regu- motion picture personalities, programs lating cigarette advertising, is Dr. Kenneth Sparks and pictures. His New York office will joins research is credit- pending. Mr. Pertschuk concentrate on industrial and commer- division of U. S. Information Agency, ed by Senator as Neuberger cial PR work. Washington. He had worked at WHEN- "mainstay" in her staff's assist- TV Syracuse and WHLD Niagara Falls, ance on Smoke Screen, her book Joseph Kutchin named VP of N. Y. on smoking and health (BROAD- Harshe -Rotman & Druck, PR firm, Chi- John Plakias named Washington rep- CASTING, Oct. 21, 1963). cago. He was group supervisor. Ed- resentative, international finance and Also joining the committee mund Smason named group supervisor marketing for international division of staff as counsel is William C. there. Robert Will promoted from RCA. He joined division in 1962 as Foster, former legislative assist- group supervisor to VP in firm's Los manager of financial operations in New ant to Senator E. L. Bartlett (D- Angeles office. York. Ala.), who will work on mari- Bill Chesson, sports director at wsTv time problems. Steubenville, Ohio, promoted to direc- EQUIPMENT & ENGINEERING tor of promotion-publicity. succeeds Kenneth Lord who has been Timmi Pierce named manager of R. J. McGeehan named to new post of VP- commercial promotion and publicity for WRC -AM- named president and for company. FM Washington. She was assistant to chief executive of En- S. Champion Titus resigns as man- director of information at WTOP -AM-FM tron Inc., Silver there. Spring, Md. He suc- ager of advertising and sales promotion at Ampex Corp., Redwood City, Calif., ceeds J. L. Lahey, re- FIELDS signed. Mr. McGee- to join Tar Gard Co., San Francisco, ALLIED as director of marketing. han was executive VP. Harvey Herbst, station manager of Entron manufactures E. A. Holmes resigns as VP- semicon- KLRN(TV) (educational ch. 9) San An- Mr. McGeehan broadcast and corn- ductor division of Hoffman Electronic tonio, Tex., named associate director of munity antenna equipment. Corp. to become western - region man- radio -TV at University of Texas, Aus- Clyde Rockwood named general ager of RCA's defense electronic prod- tin. manager of semiconductor division of ucts, with headquarters at Los Angeles. Raytheon Co., Lexington, Mass. He George Jensen named sales manager DEATHS George Ellsworth Harris, 72, asso- ciate of Gotham -Vladimir Adv., New York, died Feb. 16 at his home in -- SUBSCRIPTION APPLICATION Montclair, N. J. He joined agency in 1955. BROADCASTING The Businessweekly of Television and Radio -o 1735 DeSales Street, N.W., Washington, D. C., 20036 David Curran Andrews, 30, an- Please start my subscription immediately for- s nouncer at KFRC San Francisco, died ce0 in Marin General Hospital, San Rafael, o 52 weekly issues 66.50 104 weekly issues 614.00 Payment attached °o Calif., Feb. 15. He had been in coma 52 issues & 1964 Yearbook Please bill $13.50 since Jan. 13, when he suffered cerebral 1964 Yearbook (so $5.00 long as supply lasts) hemorrhage. Mr. Andrews was son of name eitle / position actor Dana Andrews, president of Screen Actors Guild. address Business Home Vincent Essig, 47, news editor and master of ceremonies of Polka Jambo- ree at WTAQ La Grange, Ill., died Feb. city state zip code 10 of heart attack. In radio 20 years, Mr. Essig had been with WTAQ for 11 company name years. Earlier he was with WsAP Ports- mouth, Va., and WKAN Kankakee, Ill.

96 (FATES & FORTUNES) BROADCASTING, February 24, 1964 FOR THE RECORD

C. C. Hutchens has interest in oil and news- STATION AUTHORIZATIONS, APPLICATIONS paper publishing businesses. Ann. Feb. 19. Lebanon, Pa. -Cedar Broadcasters. 940 kc, As compiled by BROADCASTING Feb. of KZTV(TV) Corpus Christi, Tex. Ann. 1 kw, D. P. O. address c/o Ehrgood & Feb. 19. Ehrgood, Farmers Trust Building, Lebanon. 13 through Feb. 19 and based on filings, Estimated construction cost $24,303; first authorizations and other actions of the Existing TV stations year operating cost $60,000; revenue $108,- 000. Principals: Jack Hewitt (33.34 %), FCC during that period. ACTIONS BY FCC Thomas A. Ehrgood (33.33 %) and Clifford This department includes data on KTUL -TV (ch. 8) Tulsa, Okla.- Granted A. Minnich (33.33 %). Mr. Ehrgood is at- application to move trans. site approximate- torney and Pennsylvania State senator; new stations, changes in existing sta- ly 10 miles northeast of present change Messrs. Hewitt and Minnich are local busi- site, nessmen. Ann. Feb. 19. tions, ownership changes, hearing cases, visual ERP from 316 kw to 240 kw with aural ERP 129 kw, and increase ant. height Lebanon, Pa.-Lebanon Valley Broadcast- rules and standards changes, routine from 1,020 feet, to 1,890 feet; conditions and ing Co. 940 kc, 1 kw, D. P. 0. address c/o without prejudice to whatever future ac- Allen H. Krause, 824 Cumberland Street, roundup of other commission activity. tion commission may deem necessary or Lebanon. Estimated construction cost $46,- desirable in view of qualification questions 432; first year operating cost $54,500; rev- Abbreviations: DA- directional antenna. CP enue $72,000. Principals: Allen H. Krause, raised with respect to principals of permittee L. -construction permit. ERP- effective radi- in Docket 14723. Action Feb. 19. Walter Hartz and D. Robert Buch (each ated power. VHF -. I.V.T.V. Inc. Cave Junction, Ore. -Granted 33/3 %). Mr. Krause is Lebanon attorney; UHF -. ant. -antenna. application for new VHF TV translator on Messrs. Hartz and Buch are Lebanon and aur.- aural. vis.-visual. kw- kilowatts. w- channel 2 to rebroadcast programs of Lancaster, Pa., businessmen, respectively. watts. me-megacycles. D -day. N- night. KMED -TV (ch. 10), Medford. Action Feb. 19. Ann. Feb. 19. LS -local sunset. mod. -modification. trans. Southern Oregon Broadcasting Co. Cave Lebanon, Pa.- Lebanon Valley Radio. 940 -transmitter. unl.- unlimited hours. kc- kc, 1 kw, daytime. P. 0. address Arthur K. Junction, Ore. -Granted application for new Greiner, 303, kilocycles. SCA- subsidiary communica- VHF TV translator on channel 4 to rebroad- Box Shippensburg, Pa. Es- tions authorization. SSA -special service cast programs timated construction cost $19,950; first year of Medford station KBES -TV operating cost $60,000; revenue $62,000. Prin- authorization. STA-special temporary au- (ch. 5) . Action Feb. 19. thorization. SH- specified hours. education- cipals: Joe Zimmerman, Arthur K. Greiner, al. Ann.- announced. Glen W. Winter, William W. Rokaw, Robert New AM stations M. Lesher (each 20%). Mr. Winter has in- terest in WSHP Shippensburg, Pa.; others New TV stations APPLICATIONS are local businessmen. APPLICATIONS Catonsvllle, Md.- Catonsville Broadcast- Lebanon, Pa.- Nelson D. Hibbs. 940 kc, ing Service. 940 kc, 1 kw, D. P. 0. address 1 kw, daytime. P. 0. address 21 East Lois San Francisco - Television San Francisco c/o Thomas N. Evans Jr., 1554 Kirkwood Drive, Williamstown, N. J. Estimated con- UHF channel 26 (542 -548 mc); ERP 635 kw Road, Catonsville 7. Estimated construction struction cost $33,555; first year operating vis., 359 kw aur. Ant. height above average cost $22,018; first year operating cost $54,000; cost $60,000; revenue $60,000. Principal: terrain 1,263 feet; above ground 250 feet. revenue $63,500. Principals: Raymond E. Nelson D. Hibbs (100 %). Mr. Hibbs is em- P. 0. address 435 Vista Grande, Greenbrae, Rohrer (17?i %), Thomas W. Fletcher ploye of WJMJ Philadelphia. Ann. Feb. 18. Calif. Estimated construction cost $468,374; (121,%), Jimmie Lee Putbrese (27 % %), Lebanon, Pa.-Radio Music Inc. 940 kc, first year operating cost $350,000; revenue Robert L. Purcell (17 % %), Thomas N. Evans 1 kw, daytime. P. 0. address 950 South Grant $219,000. Studio location 2482 Mission Street, Jr. (20 %) and Sr. (5 %). Messrs. Fletcher Street, Palmyra, Pa. Estimated construction San Francisco. Trans. location Mt. San and Evans Jr. are attorneys, former in cost $18,073; first year operating cost $47,- Bruno, South San Francisco, Calif. Geo- Washington, latter in Catonsville; Mr. Evans 688; revenue $60,000. Principals: Radio Music graphic coordinates 37^ 41, 22" north lati- Sr. is Cockeysville, Md., businessman; Mr. (100%). R. L. Fenstermacher is president of tude, 122^ 26, 06" west longitude. Type trans. Putbrese is president of Tri- Cities Broad- Radio Music Inc.; applicant is licensee of RCA TTU25B; type ant. General Electric casting Corp. (WCOY) Columbia, Pa.; WJWR(FM) Palmyra. Ann. Feb. 14. TY25 -C. Legal counsel Joseph Brenner, Messrs. Rohrer and Purcell are consulting Beverly Hills, Calif.; consulting engineer E. engineers, Washington and latter has inter- Existing AM stations E. Benham, Van Nuys, Calif. Principals: est in Tri- Cities. Ann. Feb. 19. Lillian Lincoln (90 %) and Deane DeVere Catonsville, Md.- Commercial Radio Insti- ACTIONS BY FCC Banta (10 %). Mrs. Banta has various busi- tute Inc. 940 kc, 1 kw, D. P. 0. address WSLC Clermont, Fla.- Granted change in ness investments in Cleveland area; Mr. Julian S. Smith, 38 West Biddle Street, Balti- operation from uni. time to SH. (Is licensed Banta has had staff experience on various more 1. Estimated construction cost $30,800; on 1340 kc, 250 w, U.) Action Feb. 19. California stations. Ann. Feb. 19. first year operating cost $36,000; revenue WCRA Effingham, Ill. -Granted increased Clearwater, Fla.-Bay Broadcasting Co. $48,000. Principals: Julian S. Smith (36.90 %), power on 1090 kc, D, from 250 w to 1 kw; UHF channel 32 (578 -584 mc); ERP 280 kw Frederick M. Himes Jr. (16.07 %), William remote control permitted; conditions include vis., 98 aur. Ant. height above average ter- R. Hoos (5.8 %), Eric W. G. Kirkham (6.32 %), precluding pre -sunrise operation with day- rain 165 feet, above ground 167 feet. P. 0. John M. Alderson (6.32 %), John H. L. Traut- time facilities pending final decision in address c/o John W. Gilbert, 1494 North felter (7.38 %), Philip J. Crist (6.32 %). Docket 14419. Action Feb. 19. East 123rd Street, North Miami 61, Fla. Es- Robert S. Maslin Jr. (6.32 %) and others. Mr. timated construction cost $338,945; first year Smith is employe of I.T. &T., Washington New FM stations operating cost $200,000; revenue $225,000. and has interest in Market Music of Mary- Studio and trans. locations both Clearwater. land Inc., Baltimore; Mr. Alderson is ACTIONS BY FCC Geographic coordinates 27. 57. 48" north Annapolis, Md., businessman; Mr. Traut- Phoenix, Ariz. -Grand Canyon Broad- latitude, 82 48 02" west longitude. Type felter has interest in WFBR Baltimore and casters Inc. Granted CP for new FM on 101.5 trans. RCA TTU -12A, type ant. CO -EL CB other interests; Mr. Hoos has interest in mc, channel 268, 26.5 kw. Ant. height above 1747 -2. Legal counsel Welch, Mott & Morgan, WFBR Baltimore; Mr. Himes is employe of average terrain 180 feet. P. 0. address 3883 Washington; consulting engineer Serge Martin Marietta Corp., Baltimore; Mr. Kirk- North 38th Avenue, Phoenix 19. Estimated Bergen, Fairfax, Va. Principals: John W. ham is employe of Applied Physics Lab, construction cost $17,700; first year operating Gilbert, Haig Ellian, I. A. Mascioli and John Howard County, Md.; Mr. Crist has interest cost $15,000; revenue $15,000. Principals: T. Sears (each 25 %). Messrs. Ellian and in WFBR Baltimore. Applicant is licensee of Grand Canyon Broadcasters Inc. Grand Mascioli have interest in Ellian & Mascioli WFMM(FM) Baltimore. Ann. Feb. 19. Canyon is licensee of KHEP Phoenix. Ac- Associates Inc., Miami public relations firm, Gold Beach, Ore. -Radio Broadcasters Inc. tion Feb. 11. and other interests. Messrs. Gilbert and 1220 kc, I kw, D. P. 0. address Box 689, Dixon, 111.-Russell G. Salter Inc. Granted Sears are Florida businessmen. Ann. Feb. 17. Corvallis, Ore. Estimated construction cost CP for new FM on 101.7 mc, channel 269, Houston -Crest Broadcasting Co. UHF $21,298; first year operating cost $29,000; 3 kw. Ant. height above average terrain channel 29 (560 -566 mc); ERP 1075 kw vis., revenue $33,000. Principals: James L. 165 feet. P. 0. address 1460 College Avenue, 484 kw aur. Ant. height above average ter- Hutchens (50 %) and Cecil C. Hutchens Dixon. Estimated construction cost $7,800; rain 735 feet; above ground 788 feet. P. O. (50 %). Mr. J. L. Hutchens is president and first year operating cost $7,500; revenue address Box 12346, Houston 17. Estimated 50°'% owner of KFLY Corvallis, Ore. Mr. $10,000. Principals: Lloyd Burlingham (58.1 %) construction cost $549,508; first year operat- ing cost $388,200; revenue $388,300. Studio location 407 Main Street, Houston; trans. location Lamar & Milam Streets, Houston. Geographic coordinates 29 45, 28" north latitude, 95 22, 02" west longitude. Type trans. RCA TTU -25B; type ant. RCA TFU- 46K. Legal counsel Hofheinz and James, EDWIN TORNBERG Houston; consulting engineer Commercial Radio Equipment Co., Washington. Prin- cipals: J. R. Shaw (59.76 %), Bernard E. & COMPANY, INC. Calkins (39.84 %) and David R. Haworth (.398 %). All are local businessmen. Ann. Feb. 19. Laredo, Tex. -K -Six Television Inc. VHF channel 13 (210 -216 mc); ERP 21.9 kw vis.. 10.95 kw aur. Ant. height above average Negotiators For The Purchase And Sale Of terrain 419 feet; above ground 340 feet. P. 0. address KZTV(TV) Corpus Christi, Radio And TV Stations Tex. Estimated construction cost $238,860; first year operating cost $37,000: revenue Appraisers Financial Advisors none. Studio and trans. location both 1.9 miles east- southeast of Laredo, Tex., on Wormser Road. Geographic coordinates 27. New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 27, 45" north latitude, 99° 26, 19" west longi- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 tude. Type trans. General Electric TT50 -B2; type ant. General Electric TY70 -F. Legal Washington -711 14th St., N.W., Washington, D.C. DI 78531 counsel none; consulting engineer Dale W. Taylor, applicant employe. Principal: K -Six Television Inc. (100 %). Applicant is licensee

BROADCASTING, February 24, 1964 97 and Russell G. Salter (41.9 %). Mr. Salter munity Broadcasting, licensee of WKWK Blue Water Broadcasting Inc., owned by has interest in WBEL -AM -FM South Beloit, Wheeling, W. Va., is Lewis W. Dickey; Lester M. and Margaret Ann Combs (67.86% WKKD -AM -FM Aurora WIXN Dixon, all Sweeney Investment owns 15% of Com- and 32.14 %, respectively) to WHOO Radio Illinois and KCLN Clinton, Iowa; Mr. Bur- munity Broadcasting. Consideration $76,502. Inc., owned by Bluegrass Broadcasting Inc. lingham has interest in WIXN. Action Action Feb. 12. (100 %). Consideration $250,000. WHOO Radio Feb. 11. WYSI Ypsilanti, Mich.-Granted relin- Inc. is licensee of WHOO -AM -FM Orlando, Ottawa, Ill.- Thomas R. Hill. Granted CP quishment of positive control of permittee Fla. Bluegrass Broadcasting Inc. is licensee for new FM on 98.3 mc, channel 252, 3 kw. corporation, Ypsilanti Broadcasting Co., by WVLK -AM -FM Lexington and sole stock- Ant. height above average terrain 190 feet. Craig E. Davids (50.8% before transfer, holder of licensees of WINN Louisville and P. O. address Box 761, Ottawa (North Bluff), 38.8% after) through sale of stock to Roy WCMI -AM -FM Ashland, all Kentucky. Ann. Ill. Estimated construction cost $37,212; first W. McLean (26.2% after, 14.2% before); Feb. 19. year operating cost $21,000; revenue $24,000. other ownership remains same. Considera- WSB- AM -FM -TV Atlanta -Seeks assign- Principal: Thomas R. Hill (100 %). Mr. Hill tion $7,200. Action Feb. 14. ment of license from Atlanta Newspapers is local businessman. Action Feb. 11. WLBS Centreville, Miss. Granted assign- Inc. (100 %) to Cox Broadcasting Corp. Alma, Mich. -WFYC Inc. Granted CP for ment of license from Benton O. Bickham (100 %). Consideration: transfer of stock. new FM on 104.9 mc, channel 285, 3 kw. and Leonard J. Giacone (each 50 %), d/b Transaction involves reorganization of Cox Ant. height above average terrain 186 feet. as La -Miss Broadcasting Co., to Mr. Bick- broadcasting properties. Cox Broadcasting P. O. address c/o Gilbert Thomas. Alma. ham (100 %), tr/as company of same name. is owned by Atlanta Newspapers Inc. (45 %), Estimated construction cost $12,630; first Consideration $8,500. Action Feb. 17. Dayton Newspapers Inc. (19.21 %). Spring- year operating cost $5,045; revenue $8,245. KJEM -AM -FM Oklahoma City- Granted field Newspapers Inc. (20.35 %), Jayren WFYC Inc. is licensee of WFYC Alma. Ac- assignment of license from KJEM Inc., Corp. (5.50 %). Robert H. Moody and Ernest tion Feb. 12. owned by James M. Stewart and Paul E. L. Adams (both 1.65 %), Raymond Sadler Conway, S. C.-Coastal Broadcasting Co. Taft (each 26.33 %), William D. Schueler (1.28 %), and others. Also see WIOD -AM- Granted CP for new FM on 104.1 mc, chan- (19.76 %) and others, to Radio Oklahoma Inc., FM Miami, above, and WSOC Charlotte, nel 281, 26 kw. Ant. height above average owned by Globe Life and Accident Insur- N. C., below. Ann. Feb. 13. terrain 139 feet. P. O. address c/o L. M. ance Co. (20 %) and C. B. Cameron, Edward KGMB -AM -TV Honolulu, KHBC -AM -TV Hawley, Box 799. Conway. Estimated con- A. Eskridge, Edward C. Coontz, Gerald M. Hilo, and KMAU -TV Wailuku, all Hawaii - struction cost $32,674; first year operating Young, C. W. Cameron, Edward L. Fretwell, Seek transfer of control of licensee corp., cost $3,500; revenue $4,800. Coastal Broad- SHS Investments and State Capitol Invest- Honolulu Star -Bulletin Inc., from A. S. casting is licensee of WLAT Conway. Ac- ment Corp. (each 10 %). Consideration $315,- of Atherton, Chauncey B. Wightman, Chinn Ho tion Feb. 12. 000. J. Leland Gourley, who votes stock et al to Chinn Ho, Alexander S. Atherton College Station, Tex. -Radio Bryan Inc. State Capitol Investment, is majority owner and Vincent J. Manno as voting trustees. Granted CP for new FM on 92.1 mc, channel of KHEN Henryetta, Okla.; other principals No financial consideration involved. Ann. 221, 3 kw. Ant. height above average terrain of Radio Oklahoma are state businessmen 11. 275 feet. P. O. address John H. Hicks Jr., with no other ownership connection with Feb. Box 1126, Port Arthur, Tex. Estimated con- broadcasting. Also see KTOK application WLEX -TV Lexington, Ky.-Seeks assign- struction cost $8,390; first year operating below. Action Feb. 14. ment of license from WLEX-TV Inc., owned cost $9,000; revenue $10,000. Principals: John KTOK Oklahoma City- Granted transfer by .1. Douglas Gay Jr. (36.43 %), H. Guthrie H. Hicks Jr. (50 %) and Edward L. Francis of control of licensee corporation, KTOK Bell (32.50 %), Earl L. Boyles (10.45 %). Wil- (50 %). Messrs. Hicks and Francis have in- Inc., from Wendell Mayes (100 %) to KJEM liam B. Gess (4.91 %), Thomas B. Satter- terest in KOLE Port Arthur and WTAW Inc. Consideration $625,000. Application is white (3.03 %), John G. Atchison Jr. (.03 %) College Station, both Texas, and KPEL contingent on grant of KJEM -AM -FM Okla- and others, to Crosley Broadcasting Corp., Lafayette, La. Action Feb. 11. homa City application (see above). Action owned by AVCO Corp. (100 %). Considera- Feb. 14. tion 87,000 shares of AVCO Corp. common APPLICATIONS WDEF -AM -TV Chattanooga, Tenn.- Grant- stock. Crosley Broadcasting is licensee of Chicago -University of Illinois 89.3 mc, ed transfer of control of licensee corpora- WLW and WLWT Cincinnati, WLWC Colum- channel 207, 40.32 kw. Ant. height above tion, WDEF Broadcasting Co., from Carter bus, WLWD Dayton, all Ohio, and WLWI average terrain 275 feet. P. O. address Mr. M. Parham (21.44 %) and others to Roy H. Indianapolis, Ind. Ann. Feb. 6. Frank E. Schooley, 1010 South Wright Street, Park Broadcasting of Tennessee Inc. (100 %), KAOK Lake Charles, La.-Seeks assign- Urbana, Ill. Estimated construction cost wholly owned by Roy H. Park. Considera- ment of license from KOAK Inc., owned $76,808; first year operating cost $50,000. tion $2,780,080. Mr. Park owns WNCT -FM -TV by Jules J. Paglin (42.75 %), Stanley W. Ray Principals: Board of trustees. Ann. Feb. 19. and WGTC Greenville, N. C., and has in- Jr. (42.75 %), Roy K. Rhodes (9 %) and Peoria, 111.-The Peoria Journal Star Inc. terest in KITES Shreveport, La., and WECT Edward .1. Prendergast (5.50 %), to E. J. P. 93.3 mc, channel 227, ERP 41.7 kw. Ant. (TV) Wilmington, N. C. Action Feb. 12. Inc., owned by Edward J. (99 %) and Hazel height 533 feet. P. O. KANN Ogden, Utah -Granted assignment L. Prendergast and Harry Caire (both above average terrain (100 address Henry P. Slane, Peoria. Estimated of license from Keith M. Ashton %), to 5', %). Consideration $175,000. Messrs. Paglin construction cost $45,382; first year operating Darrell J. Iverson (100 %). Consideration and Ray have interest in WBOK New cost $45,000; revenue $35,000. Principal: $29,000 and assumption of debt. Mr. Iverson Orleans, WXOK Baton Rouge, La., KYOK Peoria Journal Star Inc. (100 %), owned by is local businessman. Action Feb. 18. Houston, WLOK Memphis, Tenn., and Carl P. Slane (15 %), Commercial National WGOK Mobile, Ala. Mr. Prendergast is Bank of Peoria, Elizabeth P. Talbott and APPLICATION officer of WBOK: Mrs. Prendergast is (72 housewife; Mr. Caire is C.P.A. Ann. Feb. 17. Carl P. Slane trustees, %) and others. KTVU(TV) Oakland, Calif.-Seeks trans- Ann. Feb. 13. fer of control of licensee corporation, San KANB Shreveport, La. -Seeks assignment Law to n, Okla. -Security Broadcasting of license from Kenwil Inc., owned by Leon Corp. 101.5 mc. channel 288, ERP 28.4 kw. Francisco- Oakland Television Inc., from Miami Valley Broadcasting Corp. (100 %) to S. Walton (100 %), to E. W. Goetz, receiver. Ant. height above average terrain 117 feet. No financial consideration involved. Ann. P. O. C. King, 501 Cox Broadcasting Corp. (100 %). Considera- address Peter Avenue C. tion: transfer of stock. Transaction involves Feb. 13. Lawton. Estimated construction cost $33,- Md. relin- 242; first year operating cost $36,000; rev- reorganization of Cox broadcasting proper- WCBC(FM) Catonsville, -Seeks enue $40,000. Principals: Peter C. King, ties. Cox Broadcasting is owned by Atlanta quishment of negative control of permittee Newspapers Inc. (45 %), Dayton Newspapers corp. by J. Steward Brinsfield Sr. (50% Grover B. White, Floyd W. Kennedy Jr., (50% Reginal C. Brown, Jerry E. Mustain, Henry Inc. (19.21 %), Springfield Newspapers Inc. before sale, 33 ; %% after) and Jr. P. Weddle, J. C. Kennedy, W. Clyde Shelton, (20.35 %), Jayren Corp. (5.50 %), Robert H. before, 33lá% after) through sale of stock Ezell and Lucile P. English (each 10 %). Mrs. Moody (1.65 %), Raymond Sadler (1.28 %), to John C. Kepley (33iá% after). Considera- Ernest L. Adams (1.65 %) and others. Also tion $1,000 and $4,000 loan cancellation. Mr. L. P. English is housewife; others are local Ann. businessmen. Ann. Feb. 14. see WIOD -AM -FM Miami, WSB- AM -FM-TV Kepley is pastor of local church. Atlanta and WSOC- AM -FM -TV Charlotte, Feb. 17. N. C., below. Ann. Feb. 13. WSOC-AM -FM -TV Charlotte, N. C. -Seeks Existing FM stations KFIL(FM) Santa Ana, Calif. -Seeks as- transfer of control of licensee corporation, signment of license and SCA from A. J. Carolina Broadcasting Co., from Miami ACTION BY FCC Bumb, trustee in bankruptcy, to George W. Valley Broadcasting Corp. (100 %) to Cox WYSL -FM Buffalo- Granted CP to in- Smith (100 %). Consideration $6,100. Mr. Broadcasting Corp. (100 %). Consideration: crease ERP and ant. height on 103.3 me Smith owns Santa Ana radio paging service transfer of stock. Transaction involves re- from 4.9 kw, 225 feet to 49 kw, 350 feet, (KME -438) and other local interests. Ann. organization of Cox broadcasting properties. and change trans. site; remote control per- Feb. 17. Cox Broadcasting is owned by Atlanta mitted; conditions and without prejudice to WIOD -AM -FM Miami and WHIO- AM -FM- Newspapers Inc. (45 %), Dayton Newspapers any action commission may deem necessary TV Dayton, Ohio-Seek transfer of control Inc. (19.21 %), Springfield Newspapers Inc. as result of final determination in matter of of licensee corporation, Miami Valley Broad- (20.35 %), Jayren Corp. (5.50 %), Robert H. McLendon Corp. (WYNR), Chicago, in casting Corp., from Dayton Newspapers Moody (1.65 %), Raymond Sadler (1.28 %), Docket 14939. Action Feb. 19. Inc., et al, (100 %) to Cox Broadcasting Ernest L. Adams (1.65 %) and others. Also Corp. (100 %). Consideration: transfer of see WIOD -AM -FM Miami and WSB -AM- stock. Transaction involves reorganization FM-TV Atlanta, above. Ann. Feb. 13. Ownership changes of Cox broadcasting properties. Cox Broad- KBUY Amarillo, Tex. -Seeks transfer of casting is owned by Atlanta Newspapers control of licensee corp., Radio KBUY Inc., ACTIONS BY FCC Inc. (45 %), Dayton Newspapers Inc. (19. from Giles E. Miller (17.1% before transfer, KRFM(FM) Phoenix, Ariz.- Granted as- 21 %), Springfield Newspapers Inc. (20.35 %), 37.3% after), GEMCO Inc. (2 %), Radio signment of license, CP and SCA from Jayren Corp. (5.50 %), Robert H. Moody KPCN Inc. (1.4 %), voted by G. E. Miller, Camelback Broadcasting Inc. to Arizona (1.65%),Raymond Sadler (1.28 %), Ernest L. Betty Jane Miller (17.1% before, 37.3% FM Inc., firm with same officer and direc- Adams (1.65 %) and others. Also see WSB after), Mercantile National Bank (40.4% be- tors as Camelback. Both firms are owned Atlanta, below. and WSOC Charlotte, N. C., fore) and others to Giles E. and Betty Jane 99% by Edward J. Churchill. Consideration below. Ann. Feb. 13. Miller as a family group, through purchase approximately $43,021. Action Feb. 17. WBVI -TV Panama City, Fla. -Seeks trans- of stock from Mercantile National Bank. KWBY Scottsdale, Ariz.-Granted transfer fer of control of permittee corp., Bay Video Also see KPCN Grand Prairie, Tex., below. of control of licensee corporation, Scottsdale Inc., from John S. Thompson, W. F. Joseph, Consideration $8,073. Ann. Feb. 17. Broadcasting Co., from John C. Cox Jr. and H. N. Tillman, John O. Fore, Elbert L. KPCN Grand Prairie, Tex. -Seeks trans- Virginia L. Cox to Thomas B. Sweeney In- DuKate, L. D. Lewis, Carlyle W. Dixon, fer of control of licensee corp., Radio KPCN vestment Co. and Community Broadcasting James V. McNamara (each 8.3 %), Frank Inc., from Giles E. and Betty Jane Miller Inc.; Scottsdale is 70% owned by Arizona Pape (27.3 %), Richard V. McMullen (2.1 %) (each 17.1% before transfer, 37.3% after). Alrcasters Inc., which in turn is 66 %% Raymond B. Hurley (4.2%) to WTVY Inc. GEMCO Inc. (.7 %), voted by G. E. Miller, owned by Mr. and Mrs. Cox; Sweeney In- (100% after transfer). Consideration $18,181. Radio KBUY Inc. (2.7 %), Mercantile Na- vestment and Community Broadcasting are WTVY Inc. is licensee of WTVY(TV) Dothan, tional Bank (40.4% before) and others to each buying 50% of Cox's stock. Sweeney Ala. Ann. Feb. 14. Giles E. and Betty Jane Miller as a family Investment is 80% owned by Thomas B. WSTU and WMCF(FM) Stuart, Fla. - group, through purchase of stock from Sweeney and the majority owner of Corn - Seeks assignment of license and CP from Mercantile National Bank. Consideration

98 (FOR THE RECORD) BROADCASTING, February 24, 1964 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Offices and Laboratories National Press Bldg. Upper Montclair, N. I. RADIO G TELEVISION 1339 Wisconsin Ave., N.W. Wash. 4, D. C. Pilgrim 6 -3000 527 Munsey Bldg. Washington D.C. FEderal 3 -4800 STerling 3 -0111 7, Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFOCE Member AFOOE

L. H. Can & Associates KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Radio & Television P.O. Box 32 CRestview 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Washington 6, D. C. Fort Evans 1000 Conn. Ave. Leesburg, Va. M Eirose 1 -8360 Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate 1405 G St., N.W. Communications - Electronics Box 68, International Airport George M. Sklom Republic 7 -6646 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Diamond 2 Federal 3 -1116 Riverside, Ill. (A Chicago suburb) -5208 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS Applications and Field Engineering 9th Floor, Securities Bldg. 9208 Wyoming Pl. Hiland 4 -7010 8200 Snowville Road 345 Colorado Blvd. -80206 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 3031 333 -5562 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFCCE

A. E. Towne Assocs., Inc. SAXON WILLIAM B. CARR PETE JOHNSON MERL TELEVISION and RADIO Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER ENGINEERING CONSULTANTS AM -FM -TV Applications -Field Engineering 622 Hoskins Street 420 Taylor St. Microwave P. O. Box 13287 2, Suite 601 Kanawha Hotel Bldg. Lufkin, Texas San Francisco Calif. Fort Worth 18, Texas PR 5 -3100 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551

E. ROHRER RAYMOND E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR & Associates BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV Consulting Radio Engineers A Division of Multronics, Inc. CONSULTANT 889 El Puente Lane P.O. Box 888 436 Wyatt Bldg. Multronics Building Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 6021 623 -1121 Washington 5, D. C. Coldwater, Michigan (a suburb of Washington) Phone: 347 -9061 Phone: 301 427 -4666 Tucson, Arizona -85713 Member AFCCE Phone: BRoadway 8 -6733 Member AFOCE Member IEEE

e COMMERCIAL RADIO CAMBRIDGE CRYSTALS PAUL DEAN FORD 7nl MONITORING CO. PRECISION FREQUENCY Broadcast V PRECISION FREQUENCY MEASURING SERVICE Engineering Consultant ll MEASUREMENTS R. R. 2, Box 27 47885 Da AM -FM -TV SPECIALISTS FOR AM -FM -TV 445 103 S. Market St., Concord Ave., West Terre Haute, Indiana Cambrid e 38, Mass. irectoryßv11'' Lee's Summit, Mo. 8 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Drexel 7597

BROADCASTING, February 24, 1964 99 1964. Action Feb. 14. Commission, by Subscription Television SUMMARY OF COMMERCIAL BROADCASTING Committee, granted request by Channel 2 Corp. for modification of authorization to Compiled by BROADCASTING. Feb. 19 conduct pay -TV test over KCTO(TV) on channel 2 in Denver, so as to scramble visual portion of subscription program ON AIR NOT ON AIR TOTAL APPLICATIONS transmitted over air, and unscramble by Lic. CP's CP's for new stations means of decoder installed between sub- 282 scriber's TV antenna and TV set. KCTO had AM 3,856 84 104 originally proposed to transmit picture in FM 1,117 38 130 257 conventional fashion. There is no change TV 522' 60 81 129 from original plan to send sound portion to homes of subscribers by means of telephone company wires. Action Feb. 13. OPERATING TELEVISION STATIONS Commission denied request by Com- munity Broadcasters Association Inc. for Compiled by BROADCASTING, Feb. 19 90 -day extension of time to file petition for reconsideration of Jan. 9 action which VHF UHF TV denied petition for rulemaking to consider raising nighttime power ceiling for class IV Commercial 477 95' 572' AM stations on local channels from present Noncommercial 53 29 82 250 w maximum to 1 kw. Action Feb. 12. By memorandum opinion and order. commission denied petition by Miners Broadcasting Service Inc. for reconsidera- COMMERCIAL STATION BOXSCORE tion of Nov. 27, 1963, decision which denied Compiled FCC, application to change facilities of WMBA by Jan. 31 from 1460 kc, 500 w, D, DA, in Ambridge, Pa., to 1510 kc, 10 kw, D, DA, in Ambridge - AM FM TV Aliquippa. Pa., and which granted applica- tion of Monroeville Broadcasting Co. for Licensed (all on air) 3,856 1,117 522' new station on 1510 kc, 250 w, D, in Monroe- CP's on air (new stations) 84 38 60 ville. Commisisoner Hyde not participating. CP's not on air (new stations) 102 116 79 Action Feb. 12. Total authorized stations 4,042 1,271 661 Applications for new stations (not in hearing) 178 236 63 Routine roundup Applications for new stations (in hearing) 105 20 60 Total applications for new stations 283 256 123 ACTIONS BY REVIEW BOARD Applications for major changes (not in hearing) 208 62 44 By memorandum opinion and order in Applications for major changes (in hearing) 43 2 7 Houston TV channel 23 proceeding, (1) de- for major changes 251 64 51 nied motion by TVue Associates Inc. to Total applications modify, delete and enlarge issues except to Licenses deleted 0 O 1 extent of enlarging issues to determine CP's deleted 1 O 0 whether grant of United Artists Broadcast- ing Inc. application would be consistent with stations air. citizenship provisions of Sec. 310(a) (5) of Does not include six licensed off Communications Act of 1934, as amended, Includes three noncommercial stations operating on commercial channels. and (2) on own motion, enlarged issues to determine whether grant of United Artists application would be consistent with Sec. 73.363 multiple ownership rules. Member Nelson concurred and issued statement. Ac- $36,329. Also see KBUY Amarillo, Tex., operation with 1 kw, DA, from present tion Feb. 17. above. Ann. Feb. 17. trans. site; conditioned to precluding pre - a By memorandum opinion and order in KERB(FM) Kermit, Tex. -Seeks assign- sunrise operation with daytime facilities proceeding on applications of Holston Broad- ment of license from Radio Station KERB pending final decision in Doc. 14419, became casting Corp. and C. M. Taylor for new AM's Inc., owned by Homer V. (99 %) and Ruth effective Feb. 10 pursuant to Section 1.276 in Elizabethton and Blountville, respective- Brinson (', %). and Durwood Haddock of rules. Action Feb. 14. ly, both Tennessee, (1) denied petition by (SS %), to Kermit Broadcasting Co., owned Holston to enlarge issues as to Taylor's ap- by Gerald H. Sanders, Ted H. Taylor and OTHER ACTIONS plication and (2) dismissed as improperly Jim H. Speck (each 335 %). Consideration By order, commission denied leave to filed Broadcast Bureau opposing petition $67,500. Mr. Sanders owns KZZN Littlefield, file and dismissed related petition by Wil- which included request for added issue. Tex.; Mr. Taylor has interest in Taylor liam H. Halpern and Louis N. Seltzer, d/b Member Berkemeyer dissented in part and Radio & Television Corp., Fort Worth, Tex.; as Burlington Broadcasting Co., for reopen- stated that he would add issue on Board's Mr. Speck is employe of Collins Radio Co., ing of record and rehearing in Burlington - own motion to ascertain whether Blountville Dallas. Ann. Feb. 17. Mount Holly, N. J., AM proceeding. Com- is community. Action Feb. 17. KTWR(FM) Tacoma, Wash. -Seeks assign- missioner Bartley abstained from voting. By memorandum opinion and order in ment of license from Thomas Wilmot Read Action Feb. 19. proceeding on applications of Guadalupe (100 %) to Tacoma Broadcasters Inc., owned By order in Syracuse, N. Y., TV chan- Valley Telecasting Inc. and Victoria Tele- by Jerry P. Geehan (40.42 %), Richard R. nel 9 comparative proceeding commission vision for new TV's on channel 19 in Vic- Hodge (23.4 %), J. A. Woodworth (6.89 %), (1) deferred action in substantive matters toria, Tex., granted in part petition by S. E. Tokstad (4.2 %), A. E. Blair (5.1 %), raised in petition filed jointly by eight ap- Victoria and enlarged issues to determine M. S. Erdahl, F. A. Haines Jr., John P. plicants losing in initial decision to reopen (a) location of proposed Grade A and Grade Condon, Louis A. Misener, C. M. Johnson, record to inquire into conduct of Vance L. B contours of applicants; (b) on compara- Arthur D. Ayrault, Charles J. Ayrault, R. H. Eckersley, 10% stockholder in Onondaga tive basis, areas and populations of respec- Michael, W. D. Ryan (each 2.1 %), Thomas Broadcasting Inc., preferred applicant in tive Grade A and Grade B contours which L. and James Dempsey (each .5 %). Con- initial decision. and (2) denied petitioners' may reasonably be expected to receive ac- sideration $20,000. Tacoma Broadcasters Inc. request to postpone March 2 oral argument tual service from applicants' proposed op- is licensee of KTAC Tacoma, Wash. Ann. but stated it has no objection to parties erations; and (c) in event proof under issues Feb. 17. addressing portion of their argument to (a) and (b) shall establish that either ap- substance of petition to reopen. Action plicant will bring actual service to areas Hearing cases Feb. 19. and populations not served by competitor, By order, commission granted request to determine number of services, if any, INITIAL DECISIONS by Flower City Television Corp., et al., to presently available to such areas and popu- extent of extending time to April 27 to file lations. Action Feb. 17. Hearing Examiner Forest L. McClenning exceptions to initial decision in Rochester, By memorandum opinion and order in issued initial decision looking toward grant- N. Y., TV channel 13 proceeding. Action consolidated Cincinnati FM proceeding, ing application to change ant. system and Feb. 19. granted joint request for approval of agree- increase ant. height of KAYE Puyallup, By memorandum opinion and order, ment whereby applications of Jupiter Wash. Action Feb. 19. commisiion (1) granted petition for recon- Broadcasting Inc. (WSAI -FM) and Edward Hearing Examiner Herbert Sharfman is- sideration by Harold M. Gade (WHTG -FM) D. Skotch would be dismissed for partial sued initial decision looking toward (1) Eatontown, N. J., to extent of modifying reimbursement of expenses of $1,000 and granting applications of Coastal Broadcasters program test authority issued Feb. 11, 1963, $1,250, respectively; dismissed Jupiter and Inc. for new AM on 1440 kc, 1 kw, DA, D, to Drexel Hill Associates Inc. by reducing Skotch applications; granted North Cincin- in Herndon, Va., and Prince William Broad- auxiliary trans. power output for WDHA- nati Broadcasting Co. application to change casting Corp. to change operation of WPRW FM Dover, N. J., to 235 w with ERP 870 w facilities of WAEF -FM from 104.3 me to Manassas, Va., on 1460 kc from 500 w, D, and ant. height 225 feet; (2) affirmed Oct. 24, 98.5 mc, and ERP from 4.8 kw to 20 kw; to 5 kw, DA -2, U, each conditioned that 1963, modified main trans. test authority to and terminated proceeding. By separate or- pre -sunrise operation with daytime facilities WDHA -FM and (3) withheld further action der, dismissed motions by Jupiter Broad - is precluded pending final decision in Doc. on WDHA -FM applications for licenses to casting Inc. (WSAI -FM) and North Cin- 14419, and added condition to WPRW, and cover changed facilities for reasonable cinnati Broadcasting Co. (WAEF -FM), to (2) denying application of Colchester Broad- period of time to enable either or both enlarge issues with respect to Edward D. casting Corp. for new station on 1440 kc, 1 parties to petition for amendment of FM Skotch application. Action Feb. 17. kw, DA, D, in Herndon. Action Feb. 18. table of assignments, to file any desired Granted petition by Radio Elizabeth Commission gives notice that Dec. application looking toward technical im- Inc. to extend time to Feb. 18 to file replies 20, 1963, initial decision which looked toward provement in existing situation and /or to to exceptions to initial decision in proceed- granting application of WAEB Broadcasters enable Drexel Hill to apply for corrective ing on application for new AM in Elizabeth, Inc. to increase daytime power of WAEB modification of outstanding CP's. Action N. J., et al. Action Feb. 17. Allentown, Pa., on 790 kc, from 500 w to Feb. 19. Scheduled following proceedings for oral 1 kw and install new DA for daytime use Commission's schedule of application argument on March 16: AM application of at new trans. site, continuing nighttime filing fees will become effective March 17, Higson -Frank Radio Enterprises, Houston;

100 (FOR THE RECORD) BROADCASTING, February 24, 1964 AM application of Pinellas Radio Co., Pinel- AM's in Lubbock, Tex., scheduled certain las Park, Fla. Action Feb. 17. procedural dates and hearing for May 11. In proceeding on application of Frank- Action Feb. 14. lin Broadcasting Co. to transfer control of On own motion, scheduled further pre- WLOD Pompano Beach, Fia., to William F. hearing conference for Feb. 17 in proceed- Johns Sr., and William F. Johns Jr., granted ings on revocation of license of WTIF Inc., petition and waived Sec. 1.594 of rules inso- for WTIF Tifton, Ga., et al. Action Feb. 13. far as it requires local notice of hearing to be broadcast over WLOD during week im- By Hearing Examiner Millard F. French mediately following release of designation In proceeding on applications of Wel- order and local notice of hearing to be pub- lersburg TV Inc. and People's Community lished for two weeks immediately following Television Inc. for new VHF TV translator release of designation order. Action Feb. 14. stations in Wellersburg, Pa., and LaVale, Granted petition by Ultravision Broad- Md., respectively (1) granted Wellersburg's casting Co. to extent of extending time to petition to reopen record, accept exhibit 2, Feb. 28 to file oppositions to WEBR Inc. and close record, and (2) granted Broadcast petition to modify and enlarge issues in Bureau's request to amend proposed findings proceeding on applications for new TV's on and conclusions. Action Feb. 18. channel 29 in Buffalo. Action Feb. 14. By Hearing Terminated and certified to commission Examiner Walther W. Guenther proceeding on order to Mrs. Elizabeth G. In on AM Coughlan to show cause why licenses of Nor hlandoRadio Corp. (KWEB), Rochester, WELF -FM (Citadel Broadcasters of Du Minn., granted joint petition by Northland Page), Glen Ellyn, Ill., and WELG -FM Radio Corp. and Northland Broadcasting (Citadel Broadcasters), Elgin, Ill., should Corp. for leave to amend application to not be revoked. Action Feb. 14. substitute latter as applicant. (Application to assign license to Northland Broadcasting Members Berkemeyer, Pincock and Corp. was granted on Jan. 23.) Action Feb. Slone adopted decision which (1) granted 18. application of Rockland Radio Corp. for Approved procedural ground rules new daytime AM on 1300 kc, DA, with 500 w established at Feb. 13 prehearing conference in Spring Valley, N. Y., conditioned that in proceeding on applications of Coosa Val- pre- sunrise operation with daytime facili- ley Radio Co. and Rome Broadcasting Corp. ties is precluded pending final decision in for new FM's in Rome, Ga., and continued Docket 14419, and (2) denied applications March 16 hearing to April 13. Action Feb. for new stations on same frequency of Rock- 13. land Broadcasting Co. with 500 w, DA, in Blauvelt, N. Y., and Rockland Broadcasters By Hearing Examiner Isadore A. Honig Inc., with 1 kw, DA, in Spring Valley. May 28, 1963 initial decision looked toward ac- In proceeding on applications of Com- tion. Action Feb. 12. munity Broadcasting Service Inc. and Mor- timer Hendrickson and Vivian Eliza Hen- Scheduled oral argument for March 10 drickson for new FM's in Vineland, N. J., in following proceedings: AM application of granted request by applicant Hendrickson WKYR Inc. (WKYR), Cumberland, Md.; to continue Feb. 20 prehearing conference and AM application of 1360 Broadcasting to Feb. 25. Action Feb. 18. Inc. (WEBB), Baltimore. Action Feb. 12. By Hearing Examiner H. ACTIONS ON MOTIONS Gifford Irion Continued March 11 hearing to April 21 By Chief Hearing Examiner in proceeding on application of American James D. Cunningham Colonial Broadcasting Corp. to change trans. Designated Examiner Millard F. French site and ant, height of WSUR-TV (ch. 9), to preside at hearing in proceeding on AM Ponce, P. R. Action Feb. 11. application of James E. Walley (KAOR), Oroville, Calif.; scheduled prehearing con- By Hearing Examiner David I. Kraushaar ference for March 10 and hearing for April On own motion, scheduled prehearing 16. Action Feb. 17. conference for Feb. 19 for purpose of pre - Designated Examiner Herbert Sharfman scribing procedural ground rules for con- to preside at hearing in proceeding on ap- duct of further hearing upon added issue plications of Great Northern Broadcasting by Review Board in proceeding on AM ap- System and Midwestern Broadcasting Co. plication of Raul Santiago Roman, Vega for new FM's in Traverse City, Mich.; Baja, P. R. Action Feb. 13. scheduled prehearing conference for March 9 and hearing for April 7. Action Feb. 13. By Hearing Examiner Designated Examiner H. Gifford Irion Chester F. Naumowlcz to preside at hearing in proceeding on FM Jr. applications of Cascade Broadcasting Co. In proceeding on applications of Edina and Sunset Broadcasting Co. (KNDX -FM) Corp. and Tedesco Inc., for new AM's ih both Yakima, Washington; scheduled pre- Edina and Bloomington, respectively, both Minn., granted petition by Edina Corp. for hearing conference for March 9 and hearing leave for April 8. Action Feb. 13. to amend application to accomplish reduction in authorized and issued capital Designated Examiner Elizabeth C. Smith stock. Action Feb. 17. to preside at hearing in proceeding on appli- Granted motion by Charles County cation of Spartan Radiocasting Co. for new Broadcasting Inc. to correct transcript of TV translator in Ashville, N. C.; scheduled record in proceeding on application for new prehearing conference for March 5 and hear- AM in La Plata, Md., et al. Action Feb. 12. ing for March 31. Action Feb. 10. Designated Examiner Sol Schildhause to By Hearing Examiner Sol Schildhause preside at hearing in proceeding on applica- Pursuant to agreement reached at Feb. tions of Integrated Communication Systems 12 prehearing conference in Cleveland TV Inc. of Massachusetts, United Artists Broad- channel 65 proceeding, scheduled further casting Inc., and WGBH Educational Foun- prehearing conference for Feb. 24 and con- dation for new TV's on channel 44 in tinued March 16 hearing to May 25. Action Boston; scheduled prehearing conference for Feb. 12. Feb. 26 and hearing for April 20. Action Feb. 10. By Hearing Examiner Herbert Sharfman s Designated Examiner Forest L. McClen- In consolidated AM proceeding on ap- ning to preside at hearing in proceeding on plications of Coastal Broadcasters Inc., and applications of Springfield Television Broad- Colchester Broadcasting Corp., Herndon, and casting Corp., D. H. Overmyer, and Pro- Prince William Broadcasting Corp. (WPRW), COLLINS RADIO COMPANY ducers Inc., for new TV's on channel 79 in Manassas, all Virginia, granted joint mo- Dallas Cedar Rapids Los Angeles Toledo, Ohio; scheduled prehearing con- tion by Prince William and Colchester to ference for March 11 and hearing for April correct vol. 7 of transcript of hearing. Ac- New York International, Dallas 20. Action Feb. 10. tion Feb. 11. By Hearing Examiner Thomas H. Donahue By Office of Opinions and Review Pursuant to agreements reached at Feb. Granted motion by Avoyelles Broad- 10 prehearing conference in consolidated AM casting Corp. to extend time to Feb. 24 proceeding on applications of Meredith to file reply brief in proceeding on appli- Colon Johnston (WECP), Carthage, and cation for new AM in New Roads, La. Ac- William Howard Cole (WHOC), Philadel- tion Feb. 13. phia, both Mississippi, scheduled certain procedural dates, hearing on issues 7 and 8 COLLINS for March 19, informal engineering confer- BROADCAST ACTIONS ence for April 15, and hearing on issues 1 by Broadcast Bureau to 6 for April 27. Action Feb. 10. Actions of Feb. 18 By Hearing Examiner Charles J. Frederick WTCN Minneapolis, Minn. -Granted li- censes covering increase in nighttime power, Pursuant to agreements reached at Feb. change in ant.-trans. location and installa- 14 prehearing conference in proceeding on application of La Fiesta Broadcasting Co. and Mid- Cities Broadcasting Corp. for new Continued on page 107

BROADCASTING, February 24, 1964 101 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 20e per word-$2.00 minimum HELP WANTED 25e per word -$2.00 minimum. DISPLAY ads $20.00 per inch- STATIONS FOR SALE, WANTED TO BUY STATIONS & EMPLOYMENT AGEN. CIES advertising require display space. All other classifications, 30* per word-$4.00 minimum. box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. No charge for blind transcriptions, photos APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted RADIO -Help Wanted RADIO-Help Wanted Management Announcers -(Cont'd) Technical- (Coned) Working manager-Sales, news, engineer. News and middle -of- the -road dj with first Asst. Chief engineer. Central California. No Investment opportunity. Floyd Jeter, Du- phone-no maintenance. announcing. Must be capable and interested rango, Colorado. alary $850. Large Midwesto market. Send in maintaining all technical equipment to resume, tape to Box B -293, BROADCAST- provide best possible sound. Send full re- ING. sume and salary requirements first letter. Sales Box B -254, BROADCASTING. Experienced staff announcer for good music kilowatt near Chicago. Excellent starting Large East Coast market. Chain operation. salary, many extra benefits for mature man Permanent spot for competent 1st class en- Intelligence, hard work at adult programed who can gather, write and deliver news, gineer to install and maintain brand new station will provide decent living. Apply in newsmobile reports, plus bright music RCA 1 kw 2 tower DA station in Ocean City confidence. Box P -292, BROADCASTING. shows. Send tape, complete resume, tele- N. J. Box B-272, BROADCASTING. phone number, Box B -299, BROADCAST- Detroit. Experienced top salesman, capable ING. Fa Mime AM -FM station in Southeast needs of management. Good salary plus with top experienced engineer who can do a little station, multiple chain. Please write fully. Announcer or newsman with 1st phone. announcing. Starting salary up to $90.00 Box B -282, BROADCASTING. Midwest regional in aggressive college town. weekly. If interested send resume and Experience required. Box B -321, BROAD- photograph to Box B-291, BROADCASTING. WTIK, Durham, N. C. Box 1571, Serves CASTING. Durham -Raleigh 5,000 watt independent mu- sic and news. Presently have only 1 sales- 1st phone announcer -basic duty as after- Large Mid -Atlantic station dominant in its man. Send details -photo, sales record, ref- noon and early PM newsman. Gather, write market has opening for Chief Engineer. Ap- erences immediately. Market in rapid and air. Also limited di trick and some plicant should be thoroughly experienced growth. production. Top salary for right man. Call in AM, FM and . If you are ma- Jim Jae, General Manager for appointment, ture, dependable chief, this is the job you've Two experienced salesmen, one can become KHMO, Hannibal, Missouri. AC -1 -3451. been waiting for. Excellent salary if you sales manager. Excellent full time 1000 watt qualify. Send complete details and refer- network station. Excellent market. Can Permanent job for top notch announcer. ences with the first letter. Box B -325, easily earn $7800 per year. W. Earl Dough- Would like to pay $500 to $600 per month BROADCASTING. erty, KXEO radio, Mexico, Missouri. but will go higher if talent warrants. Con- tact J. A. Shepherd, KWIX, Moberly, Engineer experienced -all phases AM -FM Suburban Springfield- Worcester, Massachu- Missouri. operation needed by non -directional kilowatt setts station desires sales person who in 90 station. Complete maintenance knowledge & days can be sales manager. WARE, Ware, Announcer 1st phone man needed immedi- personal interview essential. Send resume to Massachusetts. ately. Apply in person or phone 319- 352 -3550, WASA, Havre de Grace, Md. Manager, KWVY, Waverly, Iowa. Salesman-immediate opening in Westchest- Real opportunity for qualified engineer to er market. Salary, incentive, benefits. Send Announcer with first phone, no mainte- become chief at important Midwest AM sta- resume to Donald E. Macfarlane, Manager, nance, WAMD, Aberdeen, Md. tion. Excellent salary with fringe benefits WVOX, New Rochelle, New York. insurance. Top forty announcer- announcer engineer- including major medical and life announcer, production- announcer copy- Write or call J. Maxim Ryder, WQUA, Announcers writer. Contact Manager WAPX, Mont- Moline, Ill. gomery, Ala. Transmitter -studio engineer. General range Announcer for rock station in good steady California. $9000 to start. First phone must. $100. Daylight hours. Excellent working con- market. Opportunity for advancement in ditions. WRFK-FM, 3401 Brook, Richmond, Background in metro good music station expanding chain. Good pay and working desirable. Top twenty market experience conditions. Contact Stan Morris, WARP Va. essential. Box B -208, BROADCASTING. P.O. Box 150, Jasper, Alabama. Need experienced first phone engineer. Light Newsman -announcer wanted by news and WEAW -AM -FM Evanston, nl. (Chicago announcing. Light maintenance. Send audi- community activities oriented station. Must suburb), seeking experienced announcer- tion tape and information. WSYB, Rutland, be strong on reporting, writing, interviewing engineer, with first ticket. UN 4 -7600. Vermont. In exciting suburban New York City mar- ket. Must have ability to do general an- Announcer. Live, swinging personality, top nouncing. Tapes, if sent, must be picked up 40 operation. WHSL, Wilmington, N. C. Production- Programing, Others in person. Resumes, etc. quickly, please, to Box B -227, BROADCASTING. Newsman for important slot on news con- scious station. Great career opportunity for One of Michigan's leading small- market Personality dj modern format Virginia. Send serious reporter. Rush tape resume to John stations wants a full staff to begin a brand - tape, picture, resume and all details 1st Dunn, WJET, Erie, Pa. new daytime operation in Northern Indiana. letter. All tapes returned. Box B -239 These people must be experienced in small BROADCASTING. Announcer with first phone. Send tape, market operations, people who want a resume and photo. WIOCY, Sarasota, Florida. permanent position with a growing organi- Announcer -with first phone -prefer some zation. If you have experience as a mana- news experience. Family man ready to Outstanding personality wanted for after- ger or sales manager, salesman, or an- settle for good opportunity in Michigan. noon traffic slot on successful Midwest nouncer, send complete resume, photo and Send resume and tape. Box B -251, BROAD- middle -of -the -road music station. No top 40 availability to Box B -90, BROADCASTING. CASTING. hotshots. Excellent salary plus fringe bene- fits including major medical and life in- Program man: Answer this ad today if you Expanding major market 50 kw, modern surance. Send tape and full particulars to want small town living but like big time sound, top ratings, auditioning exceptional J. Maxim Ryder, WQUA, Moline, Ill. operation. If you want to earn $500 to $600 deejay and news talent. Proven success and per month and like the Midwest. If you creative drive a must. Sell us in your first Technical are sober, without financial or marital prob- letter, and enclose an air check tape and lems and want permanency. Box B -203, snapshot. If you can deliver big ratings in BROADCASTING. one of North America's most competitive Engineer: Capable chief wanted for Midwest markets, we'll deliver big money in return. station. $650 per month for chief with some News editor, must be experienced or college Box B -253, BROADCASTING. executive ability and good knowledge of trained, have good voice. Become a part both AM and FM and real ability and ex- of community. Well equipped news room We need a good announcer who can also perience in audio. Personal interview neces- two -way mobile units, beeper phone, tape- write copy and do some production work. sary. Box B-204, BROADCASTING. Good Good working conditions and salary in recorders, paid vacation, insurance. southeastern North Carolina fulltime sta- Montana -1 kw DA 2 remote seeking chief pay bases on individual. Box B -236, BROAD- tion. Box B -279, BROADCASTING. engineer. Must be highly qualified to as- CASTING. sume full responsibility of technical opera- Make the right impression with a profes- tion. Good working conditions. Excellent Idea man with experience, mature voice to sionally written resume. 100 copies for $5. equipment. Local ownership. Send all de- p.d. midwest good music station. Produc- Send for free data sheet and more info. tails first letter including picture and refer- tion, board shift, news delivery. Excellent Box B -286, BROADCASTING. ences. Box B -208, BROADCASTING. opportunity. Box B -259, BROADCASTING.

102 BROADCASTING, February 24, 1964 RADIO -Help Wanted RADIO-Situations Wanted RADIO-Situations Wanted Production-Programing, Others Sales Announcers- (Cont'd) Continued Sales -management. All around general man- Man, graduate announcer's training school. ager, small- medium, single competitive mar- 254 years NYU, recent division Sales man- Young aggressive, ambitious program di- ket. Available for permanent position as ager Wall Street firm. Intelligent, vocal. rector. Are you an idea man? Can you manager or sales manager. Top references. Wants any opening radio station leading to gimmick up a station with audience getting Box B -245, BROADCASTING. position announcer, preferably announcer. promotions? Can you produce selling spots 100 miles radius New York City. Tapes using station talent and sound libraries. available. Box B -297, BROADCASTING. Can you increase station ratings with one Announcers hard hitting promotion after another? If College grad. (radio speech) with 2 years you can, then you're our man! You'll start Sports announcer looking for sports minded announcing experience seeking sales trainee as program director of our headquarters station, finest of references. Box P -74, position with reputable, adult radio -TV sta- station of a group of stations and if you BROADCASTING. tion. Available immediately. Box B -298, do a good job you'll take over as group BROADCASTING. program circuit. Beginner, Broadcasting school graduate, don't wanttraa big shot reputation. We want young, talented, top 40, anywhere. Box First phone. Single. Recent graduate. Train- an ambitious young man seeking to estab- B -202, BROADCASTING. ing in all phases of radio. Imaginative pro- lish himself but we ask that you have evi duction, hard worker. Dependable. Will dence of your past accomplishments. We Excellent opportunity for station seeking locate. Picture, resume, tape on request. have the stations and the major markets adult style news, music, experienced an- Box B-305, BROADCASTING. to prove your talent. Salary is open with a nouncer. Box B -242, BROADCASTING. sizable bonus if you are able to produce the Dublin born -announcer, disk jockey. Great ratings. Our station group programs to the C &W Bluegrass personality, production, will personality. Emphasis news, sports. Box Negro audience but we don't require a sell on and off air. Want good station, mar- B -308, BROADCASTING. P.D. with Negro experience but rather one ket. Box B -243, BROADCASTING. with ideas and imagination. Send detailed resume including past earnings record. Box DJ /announcer. Bright, lively, sound but Femme. -Will produce and air sophisticated definitely not a screamer. Top 40 or middle B -300, BROADCASTING. show with all -age appeal for station within of the road. Tight board, 250 miles New York City. Box fast production. Board talk B -246, Authoritative news, strong commercial sell. man- Crackerjack board man BROADCASTING. Personable with professional attitude. Box able to maturely talk with his listeners, B -309, BROADCASTING. top sense of humor, news companion not a Experienced di /announcer. Bright sellable disc jockey job. Moderate resonent voice, sound top 40- middle of road-tight board, Negro -authoritative news. DJ, personable top salary, Wash. D. C. market. Send tape fast production. News - family man- perma- announcer. replies to Frank Pipes, WAVA, 5232 Lee nent position. Box B -257, BROADCASTING. Control board operator. Good Highway, Arlington, Va. sounding. Box B -310, BROADCASTING. Florida I 8 stations: have years experience DJ Immediate opening for experienced radio doing good music record shows in eastern announcer, authoritative newscaster. Pennsylvania and would like to work Fast operation. Dependable, experienced, copywriter, 5 day week, insurance benefits, now personable, family man. pension plan. WBIG, Greensboro, N. C., on Florida Station. Will send tape, picture Box B -311, BROAD- W. H. Henry, and resume upon request. Box B -258, CASTING. Director of Sales. BROADCASTING. DJ announcer New station accepting applications for all newscaster, personable de- positions. Talented, versatile, production- minded an- pendable, family man, lively authoritative Send complete resume, tape, ref- nouncer-dj. Smooth, mature voice. Knows sound. Experienced. Box B -312, BROAD- erences to Mr. Tom Anderson, General Man- programing. 5 years experience. Some TV. CASTING. ager, Radio Station WJRC, Box 914, Joliet, Illinois. Desires permanent move from 150,000 mid - west to larger Northeastern market. 27, Bright personality. Rock or other format. college grad., veteran. Box B -260, BROAD- Mature news. Prefer California or Southwest RADIO-Situations Wanted CASTING. but will consider all offers. Box B -313, BROADCASTING. Experienced jazz /good music personality. Management Relaxed, reliable, reasonable and ready! Bright personality, experienced. Family man, Box B -2677, BROADCASTING. mature sounds. Will settle. Not a prima donna or floater. Box B -315, BROADCAST- AM -FM seasoned pro -successful 16 years in Attention Indiana, Michigan, Ohio, Pennsyl- ING. dual role full charge general manager /sales vania: First phone, announcer seeks posi sales manager competitive metropolitan tion. Box B -268, BROADCASTING. northeast. Want full charge general man C &W personality develops loyal following. ager /sales manager slot in competitive met- Baseball play -by -play wanted. Up and corn- Major, medium markets. Box B -319, BROAD- ropolitan area requiring 24 hr. dedication for ing sportscaster with excellent references CASTING. our mutual growth. 1st phone. Available wishes work. Write immediately. Box B -273, now. Box B -145, BROADCASTING. BROADCASTING. Announcer p.d. Thirteen years all phases play by play all sports. First phone. Family- 26, desire managerial post in small South- Am looking for permanent radio or TV. B.S. man 37. Call or write Terrence Foster, Box east market. 7 years experience as number degree in broadcasting plus commercial ex- 93, Saukville, Wis. 2 man. First ticket. Limited announcing. perience as p.d. Mature presentation with Box B -240, BROADCASTING. voice to match. Now living in Southern Young family man with 1st phone desires California, Box B -274, BROADCASTING. employment in broadcasting or communica- Operations manager -For top market out- tions. Will relocate. P.O. Box 65, Griffith, let. Programing- engineering specialist with Dee -jay announcer. Beginner, experience, Indiana. ideas and ability galore. Presently with 50 well trained to do an excellent job. Good air kw major. Box B -244, BROADCASTING. stationary. Announcer/dj. School trained only. Don Box B 276,,BROADCASTING.Also Pladgett, Box 200, Hillsville, Virginia. Ambitious radio exec., experienced all Program director move phases broadcasting, seeks lucrative, chal- wants to up. Top Over 5 ratings in seven station market. Box B -277, years staff announcing experience. lenging position in management. Finest BROADCASTING. Deep voice. New 1st phone. No mainten- references. Box B -275, BROADCASTING. ance. No rock. Prefer S.W. Phone HUntly San Francisco area prefered. Am currently 2 -9560, Los Angeles. General management wanted by all- around number one in major eastern city. Box B- radioman. Completely experienced . 278, BROADCASTING. Negro,disc- jockey -newscaster. 3rd phone ex- especially sales. Box B -281, BROADCAST- perienced any format. Good sell voice. Ex- ING. 1st phone, 3 yrs. experience all phases. Top cellent newscasts. Any area. Call, write, Ben news sound. Desires position with sharp Perry, 1204 Union Ave., Bronx, N. Y., 212 - Hustler -type general manager. Thrives on progressive top 40 outlet in medium to large DAyton 9 -4441. competition, but need free hand within market light maintenance. Would like to identifiable policy to meet it. Proven track break in on all night slot. Currently em- in and revenue. Know FCC Versatile announcer, five years experience, record numbers ployed net affiliate in medium market. Box 25, veteran. Available after obtaining B.A. rules, log analysis. Married, four children, B -280, BROADCASTING. 20. 37. Know all formats, national sales. No degree March Fine voice, references, rush, but want opportunity in Southwest to first class. Also football, basketball, baseball. Professional. Ten years, solid references fin- Appreciate listen. Wayne Baldwin, 542 Eddy, produce at maximum. Box B -289, BROAD- est background. Standard and formula ra- Missoula, Montana. C dio. Veteran with college. Production. Pres- ently Metro market. Box B -284, BROAD- Chief 10 years experience, serving as program, CASTING. combo, newsman, mature deep voice, manager as well as station man- 10 years experience. Jack Wilson, 401 West news, sales 3rd St., Winslow, Ariz. 289 -3070. ager. Excellent record . young ag- Polished pro available. Announcer, di, news gressive, public relations the best plus first phone. Mature, married. Now, tops Midwest small market. Box B -304, BROAD- major market. Let's talk business. -Write Southland announcer- engineer. 1st phone, CASTING. Box B -285, BROADCASTING. available 2- 28 -64. Best references. Frank Mallard, WBMD, Baltimore, Md. General manager. Permanent position. 10 First phone station manager -air personality years experience. Management- sales -produc- combo. Sales, copy, production, news, farm College grad. 25, third phone, seeks first tion -news -announcing. Married -2 children - metropolitan. Sober, family man, 45, solid position in Midwest. Two years school, college. Excellent references. Prefer Florida in community. Will invest $10,000 cash in broadcast training. Sports specialty. Refer- or Southern states. Don Sheldon-Glbson-9- right opportunity. Box B -296, BROADCAST- ences. Contact Matt Hart, 2025 Granville, 1473- Columbia, Mo. ING. Chicago, Ill.

BROADCASTING, February 24, 1964 103 RADIO-- Situations Wanted TELEVISION-Help Wanted TELEVISION -Situations Wanted Technical Announcers Management -(Coned)

Permanent position for production minded Southeastern seeking an- 25 year broadcast veteran interested in mak- 1st phone TV, radio engineer. Box B -241, nouncers with news, weather & MC experi- ing a change. Now assisting in operation of BROADCASTING. ence. Send resume, photo and audio or small market TV station, including complete video tape to Box B -85, BROADCASTING. charge of sales. Interested only in General position. Over 10 years experience in all phases of Manager or General Sales Manager AM & FM operations. Degree, first phone, Completely free hand in either position broad technical background, age 34, mar- Technical more important than high starting salary. ried. Southeast only, 155.00 min., personal Available for interview at NAB convention interview my expense. Will consider invest- or before. Write Box B -290, BROADCAST- ment in medium market with potential. Major east coast network station requires ING. Box B -255, BROADCASTING. several TV experienced employees for April through October period. Good salaries and Absentee station owners. Capable mgr. Want good salary and advancement. Plenty working conditions with potential for per- available with station, ad agency, network experience. Will consider Chief engineer, manent employment. Must have 1st class experience. Keen sales and organizing manager, program director, announcer or FCC phone license. Reply to Box B -177, executive. Heavy knowledge production, sales position; singly or in any combination. BROADCASTING. films, tapes. Wide contacts N.Y., La. Ener- means getic, conscientious. Substantial salary plus Radio is a way of life with me. That Locate profits for you through economy and ex- Studio and transmitter engineers wanted. participation incentive preferred. panded business. Box B -266, BROADCAST- Must be familiar with maintenance of RCA anywhere. Box B -314, BROADCASTING. ING. equipment. These openings are for main- tenance work, not operators. Reply in con- Sales Experienced first phone engineer seeks posi- fidence, with picture and salary required to tion in Midwest or East. Some announcing. Jerry E. Smith, KRIS -TV, Box 840, Corpus Box B -292, BROADCASTING. Christi, Texas. Diversified experience in TV sales, program- ing and production. Age 37, Married, top Box B -271, BROADCASTING. Competent first class engineer, presently Need technician, able to do maintenance, references. employed chief -old prestige station, look- all TV equipment. 1st fone. Established sta- ing for opportunity to broaden experience, tion, Southwest. Send experience -full de- Announcers advancement. Reliable morning man with tails. R. H. Holsclaw, ce, or KVOA -TV, Box flare for fun. Five years all around experi- 5188, Tucson, Arizona. ence. Excellent references. Prefer Alaska. Highly articulate announcer -strong back- -295, BROADCAST- ground and training in news, commercials, Will consider all. Box B South Florida fullpower VHF needs video public relations; wishes to join staff of ING. technicians. Experienced in VTR -STL and medium market station with growth. Mar- studio operation and maintenance. First ried, young, enjoys challenge, will settle. High school electronics teacher, single, 34, class license required. If interested In full- Immediate availability. Box B -287, BROAD- 1st class ticket. TV studio background. De- time permanent employment, send resume, CASTING. sires position with radio or TV station as photo and salary to- Director of Engineer technician, etc. Excellent references. Metro- Ing, WEAT -AM & TV, P.O. Box 70, West politan New York and surrounding area Palm Beach Florida. Technical preferred. 212 -NI 6 -0376, Box B -316, BROAD- CASTING. First phone experienced studio and micro- First phone, interested in studio or trans- wave maintenance. Upper Midwest station. mitter, small station offering perm. position Chief engineer, experienced in station main- Call Dave Chumley, 232 -5081, Fargo, N. D. in Calif. or other Western state desired. tenance and operation. No board work. Ex- Box B -265, BROADCASTING. cellent references. Prefer North -South Caro- lina. Max Barnes, Radio Station WJNC, Production -Programing, Others Eleven years experience. Same company. Jacksonville, N. C. Seven as chief maintenance engineer. Two yr. Devry Technical school graduate. De- At least four years in the chair ... required sire relocation in larger market as trans- Production- Programing, Others for versatile, creative, willing -to -work, ma- mitter, maintenance and /or operations en- ture college graduate. Throughly experi- gineer. References. Midwest. Box B -283, FM announcer -PD -Most of top staff in one enced in all phases of production, to fill di- BROADCASTING. man. Top continuity, commercial and news rector position in major eastern market. delivery -major market AM and, FM ex- Send complete resume. Box B -197, BROAD- Engineer first phone, TV experience, wants perience. Experienced copy, know good CASTING. TV transmitter position. Call 538 -3394 music. And a 1st ticket! Available April: Bristol, Tenn., or write Box B -303, BROAD- B -107, BROAD- major markets only. Box Experienced program director for ABC affi- CASTING. CASTING. liate TV station. 2-experienced announcers for TV. 1 Engineer first class ticket no ex- Program director with creativity and show- perience necessary. TV. 2-experienced an- Production-Programing, Others manship. Prefer top 40 operation. Specialize nouncers for radio station. Send all details, in production and promotions. Administra- tapes and info first letter to Box B -249, First phone control room and production trative ability. Presently pd, seeking bigger BROADCASTING. experience desires non -maintenance posi- opportunity. Tape and resume on request tion. Box B -42, BROADCASTING. Box B -196, BROADCASTING. Man or woman with radio, television writ- ing and commercial production experience . 11 years experi- Newsman-experienced, authoritative, liter- capable of directing work of other writers News director, writer and plus carrying own load of writing in a ence ... all phases broadcasting. Personal- ate delivery, copy, editing, interview -play . . . Larger market, some op- Midwest regional broadcast operation. Must ity airman. All sports play -by actuality work. . . Family man, experience preferred. Box have ability to build production type radio sales second class ticket. commercials and television spot commer- no drifter, best character, job references. B16, BROA CASTIING . news . . cials. Send resume and photo to Box B-320, Seeking permanent position BROADCASTING. TV or radio larger market eastern states. Experienced FM broadcaster available. minimum $600. Box B -250, BROADCAST- Knows music, programing, production, au- ING. dience, stereo. Box B -263, BROADCASTING. Southwest TV station needs qualified pro- gram director In good three station market. TV director, commercial, ETV, experienced Send air mail complete resume and salary experience. Will Free -lance radio commercial writer avail- requirement. Box B -323, BROADCASTING. in all phases. Five years able, Chicago. Specialty straight factual consider all offers. Resume upon request. copy. Box B -294, BROADCASTING. Box B -261, BROADCASTING. Aggressive copy writer, male or female, send complete resume and salary require- Creative director /producer /writer TV film. Wanted ments-first letter -no phone calls -contact: documentaries: Award winner. TELEVISION-Help 5700 advertising, Tom Miller, WNEM TV, Becker Rd., Six years 4 -A: Four years major VHF. High- Saginaw, Michigan. est references. Seeks challenge, hard work, Management growth opportunity. Box B -282, BROAD- TELEVISION -Situations Wanted CASTING. Leading VHF Station in sizable mid -west television manager. Production manager- executive producer: 8 looking for experienced Management years commercial television, 5 years radio. Excellent opportunity for the right man. Full experience in programing, production, Salary commensurate with experience and news, sales and film. Excellent creative and ability. Write Box B -185, BROADCASTING. TV station manager -15 years administra- family. Re- Enclosing resume and starting salary ex- tion of sales, programing and production. administrative abilities, degree, pected. Available in April. Box B -270, BROAD- sume available. Box B -301, BROADCAST- CASTING. ING. Sales Television sales management -Wide experi- Producer /director- creative, competent, co- ence in sales, promotion, advertising. Large operative and packed with ideas, know -how Midwest market, 46, aggressive, sincere, and solid experience -seeks staff post in 25% plus to right TV sales manager. Floyd family man. Available soon, Box B -288, sales-ahead station. Write Box B -307. Jeter, Durango, Colorado. BROADCASTING. BROADCASTING.

104 BROADCASTING, February 24, 1964 WANTED TO BUY MISCELLANEOUS INSTRUCTIONS- (Cont'd)

Equipment 30,000 Professional Comedy Lineal Topical Why waste time and money? Come to laugh service featuring deejay comment, beautiful sunny Sarasota and get your FCC introductions. Free catalog. Orben Comedy 1st class radio -telephone license in 5 weeks. Need good 16mm film processor and zoom Books, Atlantic Beach, N. Y. Complete tuition $295. Your license is guar- lens for Boles 16mm camera. State price anteed or a complete refund. Write Dwain and condition first letter to KTVE, Box 791, Glenn at his new beautiful location, Radio El Dorado, Arkansas. Need help? 1000 Super dooper hooper Engineering Institute, Box 3855, 1336 Main scooper one liners exclusive in your mar- St., Sarasota, Fla. ket. Free sample. Lyn Publications, 2221, Used frequency monitor. State age, condi- Steiner St., San Francisco. tion and price. K. B. Beach, WALD, P.O. Special accelerated first phone preparation Box 833, Waterboro, S. C. "Broadcast Comedy" a free booklet avail- available at Los Angeles Division of able to disc jockeys doing light comedy. Grantham Schools. New classes begin March 16, May 18 and July 20. Lab train- Will purchase for cash three Stainless G -15 Write, including call letters -Show -Biz ing and advanced electronics available after towers with lighting, each 200 feet. Would Comedy Service (Dept. BC) 65 Parkway first phone be interested in other makes of towers. Box Court, Brooklyn. N. Y. course, to those who wish to con- B -264, BROADCASTING. tinue. For free brochure, write: Dept. 4 -B, Grantham Schools, 1505 N. Western Two daily 4:30 feature reports, with the We., Los Angeles, Calif. 90027 RCA FM Pylon antenna. State model num- actual voices of the newsmakers, on top ber, frequency, condition and other informa- national and international stories. Perfect tion, KBCA, Suite 617, 6505 Wilshire Blvd., partner to complement your sparkling local train now in N.Y.C. for FCC first phone Los Angeles, Calif. coverage -daily tape via air mail special de- .,tense. Proven methods, proven results. livery. Peak listener reaction -low cost. Let 'lay and evening classes. Placement assist - us join your team. Write Box N -61, BROAD- .,nce, Announcer Training Studios, 25 W. Raytheon console. Must be in top shape. CASTING. t3rd, N. Y. OX 5 -9245. Give complete description, age, and model number. Box B -302, BROADCASTING. Award -winning spots at friend- winning intensive thirteen week course In announc- prices. You furnish copy of fact sheet, we ng, control board operation, production, Wanted -used automatic equipment for FM furnish production. $5 each with order. Six ews and copy writing. All new and most station. Must stand rigid inspection. Also Twenty Nine Productions, Pensacola. modern equipment, facilities. Graduate! interested in automatic music tapes -send Enter first jobs with confidence. P. L. details. Cash deal. Reply to Box B -306, tughes, Director, Broadcasting Institute of BROADCASTING. INSTRUCTIONS America, Inc., P.O.B. 53321, New Orleans 50, Louisiana. We have immediate need for one RCA type FCC first phone license preparation by TP -16 TV projector in good condition with correspondence or in resident classes :tmerica's pioneer. 1st in broadcasting since douser if available. Contact Chief Engineer, Grantham Schools WJBF -TV, Augusta, are located in Los 934. National Academy of Broadcasting, 814 Ga. Angeles, Seattle, Kansas City and Wash- it St. NW, Washington 1, D. C. ington. For free 44-page brochure write Dept. 9 -K, Grantham Schools. 3123 Gillham FOR SALE Road, Kansas City, Missouri. Pittsburgh, FCC first class "success- proven" accelerated course now in Pittsburgh. Day Elkins training or evening. Free placement. For brochure, Equipment now in New Orleans for FCC write American Electronics School, 415 First Class License in 6 weeks. Nationally Smithfield St., Pittsburgh 22, Pa. Phone 281 - known for top quality theory and labora- 1422. Two (2) Stan cil- Holtman minitape M -9 tory instructions. Elkins Radio School, 333 portable tape recorders, with battery Saint Charles, New Orleans, Louisiana. chargers and carrying case. Less than two CAPCO Broadcast Instruction now releases months old. Write Box L -170, BROAD- Be prepared. First class FCC license in taped course for beginning announcers to CASTING. six weeks. Top quality theory and labora- radio station owners for "in station" training tory training. Elkins Radio License School for your own people. Announcing, produc- of Atlanta, 1139 Spring St., N.W., Atlanta. tion, news, Tapes plus manuals. Free bro- Three (3) Blaw -Knox 200 ft. self -supporting Box 5053, Tulsa, Okla. towers galv. in excellent condition. P. O. B. Georgia. chure. 575. Vidalia, Georgia. FCC first phone license in six weeks. RADIO -Help Wanted UHF 1 kw continental transmitter, modified Guaranteed instruction in theory and for color, presently tuned for Channel 18. laboratory methods by master teachers. Offering does not include the filter -plexer. G.I. approved. Request free brochure. Transmitter ln excellent condition-$9,500.00. Elkins Radio License School, 2803 Inwood Management Contact J. W. Robertson, Chief Engineer, Road, Dallas, Texas. WLEX -TV, Lexington, Kentucky. Elkins Radio License School of Chicago - Television/radio transmitters, cameras, mi- Six weeks quality instruction in laboratory crowave, tubes, audio, monitors. Electrofind. methods and theory leading to the FCC 940 Columbus Ave.. N.Y.C. First Class License. 19 East Jackson St., WANTED Chicago 4, Illinois. We have an immediate opening for %mission Line; Teflon insulated, 1% rigid. the right man who desires a chal- 515 Ohm flanged with bullets and all hard- Announcing, programing, console operation ware. New -unused, 20 foot length for Twelve weeks intensive, practical train- lenging career in radio. We Pro- $40.00. Quantity discounts. Stock list avail- ing. Finest, most modern equipment avail- gram strong on sports, news, varie- able. Sierra -Western Electric, 1401 Middle able. G. I. approved. Elkins School of ty and special events, and do a Harbor Road, Oakland 20. California. Tem- Broadcasting, 2603 Inwood Road, Dallas 35. plebar 2 -3527. considerable amount of Production Texas. work. There's plenty of advance- 350 foot Triangular, heavy duty, FM tower. ment possible in 2 station group. John J. Hoke United States Tower Con- San Francisco's Chris Borden School con- If interested? Please send tape, struction, 249 Bartow Lane, Petersburg, Vir- tinues top placement record. Proven 1st references and full resume. ginia. phone and "modern" sound. Illustrated bro- 259 chure, Geary St. Box B -326, BROADCASTING RCA BTE -10B 10 watt FM exciter, excellent condition, ?z year old. Richard Haskey, Announcing, programing, first phone, all KGUD, Santa Barbara, California. phases electronics. Thorough, intensive practical training. Methods and results Hellax coaxial cable, HJ5 -50 type, new, 85¢ proved many times. Free placement serv- ft. FOB, E.E.E.E., P.O. Box 2025, La Mesa, ice. Allied Technical Schools, 207 Madi- Sales Calif. son, Memphis, Tennessee.

230 ft. self -supporting galvanized tower. Ex- IIIIIIlI1111111IIIIIIII' Since 1946. Original course for FCC first .111 cellent condition. Make offer, Eastside SALES MANAGER WANTED Broadcasting, 114 Lakeside, Seattle, Wash- phone operator license in six weeks. Over ington. 420 hours instruction and over 200 hours ., With broad experience in media guided discussion at school. Reservations .r required. Enrolling now for classes starting '-- sales in Southwestern area: Require 4 -RCA type 74 -B velocity mikes ( "junior March 11, May 13. For information, refer- ". ability to deliver personal sales and 44 ") with Cannon jacks. 3 at $40 each, good ences and reservations, write William B. also develop profitable sales depart- condition, 4th at $25, needs new ribbon, Ogden Radio Operational Engineering ,- ment. Each or all. KOWL, Box 100, Stateline, School, 1150 West Olive Ave.. Burbank, .. California. 95729 California. 1IIII111111I1111111IIIIIIiBox B -256, BROADCASTING

BROADCASTING, February 24, 1964 105 RADIO-Help Wanted RADIO -Situations Wanted MISCELLANEOUS Production- Programing, Others Announcers CONSERVATIVE NEWS COMMENTATORS KAIL TV Fresno, Calif. reaching a half Dick Clark Radio Show million viewers offers prime time to all Executive Producer sponsored -pre -sold conservative poli- MORNING PERSONALITY tical broadcasts at radio rates.... Now Ex Storz watt P. D. Have programed in east- 50,000 carrying Dan Smoot, Manion Forum, A major prestige station a top stations on both coasts and in mid South- ern market is seeking a morning enter- west. Have produced creative programing Richard Cotten and Dr. Fred Schwartz. tainer. Not a formula man. Rather, a and sales aids for stations throughout U. S. Your TV program costs are only and in Canada. Automated a 50,000 watt people, who can $35 1/4 hour, and $65 1/2 hour. . . . man who can talk fo outlet. Worked with Balaban and Crowell - be funny without loading his show with Collier program people. Looking for National Lower rates on 52 non cancelable con- gimmicry. A man who has developed P. D. position with medium market chain, tract. . Contact Harvey Sheldon for or possibly non Sales his own style, yet who is more conscious selling promotional availabilifies. . Telephone 209 -299- For Manager. High sales oriented. Minimum of his listeners than of himself. $12,000. Bill Adams, 203 -348 -7430. 2104 or write KAIL TV, P. O. Box 4232, this paragon, we offer a fine contract Fresno, California. well into 5 figures, excellent working and living conditions, and a bright fu- TELEVISION -Help Wanted -Technical ture. All replies confidential. Rush tape WANTED TO BUY -Stations and resume to: Box B -322, BROADCASTING Television /Field Broadcast Radio Station Engineers Wanted direct from owners. Please YOU CAN WRITE THAT give complete details first letter. Video and RCA Television Tape in- Qualified buyer. Reply in confidence JOB -WINNING LETTER! stallation and maintenance experi- to: ence required. Considerable travel Box B -248, BROADCASTING Unusal new book, "20 Best Job Appli- cations," shows you how. Contains ac- involved. Openings in East. Send tual letters that landed big jobs at top resume to: Mr. D. K. Thorne, RCA ad agencies, media, including Benton & Service Company, Cherry Hill, Cam- Doyle Dane, Grey, Bowles, Burnett, den 8, . Maxon, Knox Reeves, Hicks & Greist, TV STATION Geyer Morey Ballard, Time, Esquire, An Equal Opportunity Employer Wanted direct from owners. Please Newsweek, Ladies' Home Journal. Send give complete details first letter. $4.95. We pay postage. Order now Reply in confidence to: and get free copy of model resume as long as limited supply lasts. Box B -247, BROADCASTING TELEVISION-Situations Wanted Hendrix House, Dept. B Production -Programing, Others 334 Madison Ave. Memphis 3, Tenn. FOR SALE- Stations TV PROGRAM MANAGER 15 years experience in Programing, Produc- tion (Local /live, film, & VTR) Film buying, WILL SELL PERCENTAGE OF Public Affairs, Sales Service, Promotion and low frequency station to Technical NAB Code Affairs. Age 36, Married, De- 1,000 watt AM grees in Management, Top Industry Refer- qualified Sales- Announcer . . . And /or ences, Available soon, Prefer Midwest or pay large commission to same for oper- West Coast. ,t,.-.._..-..-..-..-..-..-..-..-..-..-..-f ation of remote studio in large West Box B -269, BROADCASTING ENGINEER -ANNOUNCER Texas City. Send Qualifications & ref- #1 Hooper and Pulse rated erences. Stable, experienced persons reply. . WNOE, New Orleans, needs all EMPLOYMENT SERVICE nite engineer -announcer. Must Box B -252, BROADCASTING know audio and be capable of performing maintenance on Au- JOB PLACEMENT! tomatic Tape Control, Collins, ALL BROADCAST PERSONNEL PLACED CALIFORNIA METROPOLITAN r MacKenzie, and Continental Elec- ALL MAJOR U. S. MARKETS tronics remote control equipment. MIDWEST SATURATION Death of owner forces sale of promising Salary open. Send tape of air WRITE FOR APPLICATION NOW new station in top growth market. Ex- work and resume including engi- Broadcast ceptionally well- equipped and appointed neering background, to: studios. Asking $375,000 on good terms. Employment Service Offers invited. B. Marc Sommers 4825 10th Ave. So. Box B -317, BROADCASTING WNOE, New Orleans, La. Minneapolis, Minn. 55417

THE ONE SERVICE DEVOTED SOLELY TO FOR SALE BROADCASTERS JOB HUNTERS AND THOSE Highly profitable fulltime AM and FM in PRESENTLY WORKING BUT READY TO MOVE single station middle Atlantic market for MANAGERS TO TRAFFIC GIRLS THE INDUS- $300,000 cash for physical assets. Price over four annual NBC TRY'S BEST ARE IN OUR FILES slightly times cash flow. Bank financing can be arranged for sub- BROADCAST PERSONNEL AGENCY SHERLEE stantial buyer with $100,000 cash . vacation relief plus has opportunities BARISH, DIRECTOR 527 MADISON AVE. working capital. New Office Radio in the York for NEW YORK, N. Y. 10022 Box B -318, BROADCASTING and Television Studio Technicians. Please apply to: STATIONS FOR SALE Employment Office CALIFORNIA. Exclusive. Priced at $150,000. NORTHEAST. Exclusive. Priced at $85,000. National Broadcasting Company Terms. Terms. Room 728 ISLAND STATION. Fulltime. Priced at $75,- SOUTHEAST. Major Market. Priced at $225,- 000. Terms. 000. Terms. New York, New York JACK L. STOLL & ASSOCS. An equal opportunity employer 6381 Hollywood Blvd. Los Angeles 28, California

106 BROADCASTING, February 24, 1964 Continued from page 101 son, Wis., to April 15; KARI Blaine, Wash., to May 1; KCAL Redlands, Calif., to March to July 17; KNCO Garden City, Kan., to 31; WPIX Alexandria, Va., to Aug 1; KRIK July 1; WAQI Ashtabula, Ohio, to Feb. 16; Roswell, N. M., to July 5; KCYR Milan, tion of DA -N; remote control permitted WQXR (main trans.) New York, to Sept. N. M., to Aug. 5. daytime only; and covering increase in 1; WMNI (main trans.) Columbus, Ohio, WFRL Freeport, Ill. -Granted license power for auxiliary trans., with DA -N, and to March 21; WAAB Worcester, Mass., to covering increase in power, changes in change auxiliary trans. location. March 22. trans. equipment, installation of DA -D and WO8AN Bryson City, N. C.- Granted CP Broadcast Action, Report No. 4974, of changes in ground system. to make changes in ant. system for VHF TV Feb. 12. which announced postponement to WHOF Canton, Ohio -Granted license translator. April 16 of oral argument and written com- covering increase in power, installation of K75AK, K81AD Wasco, Ore. -Granted CP's ment on proposed revised TV application new trans. and DA -D, and changes in to change type trans. for UHF TV translator form, should have noted that parties in- ground system; specify type trans. stations. tending to appear at oral argument should WLSM Louisville, Miss. -Granted license KCSM(FM) San Mateo, Calif.- Granted notify secretary of commission in writing covering increase in power and installation mod. of CP to move main studio and ant. - on or before March 26. of new trans.; specify type trans. trans. location, change type ant., make WGEE Indianapolis, Ind.-Granted license changes in trans. equipment, increase ERP covering installation of auxiliary trans. to 350 w, and decrease ant. height to 330 Actions of Feb. 14 KGMI Bellingham, Wash.- Granted CP to feet; conditions. move auxiliary trans. location and install Granted extensions of completion dates KENE Toppenish, Wash.-Granted in- tower and ground system for auxiliary pur- for following: WNAC -TV Boston, to Feb. creased daytime power on 1490 kc, from poses only; condition. 27; WLAN Lancaster, Pa., to May 1; 250 w to 1 kw, continued nighttime opera- WNJZ Port Chester, N. Y.- Granted mod. WCVL Crawfordsville, Ind., to July 22; tion with 250 w, and installation of new of CP to change ant.-trans. location; con- WDAO(FM) Dayton, Ohio, to August 15. trans.; conditions. ditions. KRMD Shreveport, La.- Granted increased Granted licenses for following AM's and daytime power on 1340 kc, from 250 w to specify type trans.: WRIN Rensselaer, Ind., Actions of Feb. 17 1 kw, continued nighttime operation with specify main studio location same as trans. 250 w, and installation of new trans.; delete site and delete remote control operation; Commission, by Broadcast Bureau, made first regular grant remote control operation; conditions. WEXT West Hartford, Conn.; WPHC Waver- for instructional TV fixed Granted renewal licenses for following: ly, Tenn., and specify main studio location station to Plainview -Old Bethpage public of same as trans. location. schools, Central School District No. 4, Plain- WCRS and auxiliary, Greenwood, S. C.; view. Long Island, N. Y., to serve elementary WENZ Highland Springs. Va.; WFNC (al- schools in district. ternate main and auxiliary), Fayetteville, Actions of Feb. 13 Granted renewal of licenses for follow- N. C.; WKDX Hamlet, N. C.; WMUU -FM ing: KWVR Enterprise, Ore.; WAFC Staun- and auxiliary. Greenville, S. C.; WEEW KTVU(TV) Oakland, Calif.- Granted re- ton, Va.; WEBB Baltimore; WKEE Hunting- Washington, N. C.; WFIG -AM -FM Sumter, newal of license. ton, W. Va.; KOFE Pullman, Wash.; WEAC S. C.; WJWR(FM) Palmyra, Pa.; WKAZ WQDY Calais, Me.- Granted license cover- Gaffney, WELP Easley, both South Carolina; Charleston, WKEE -FM and SCA, Hunting- ing increase in daytime power and installa- WPHB Philipsburg, Pa. ton, both West Virginia; WVOS Liberty, tion of new trans. Following were granted extensions of N. Y.; WPAR and auxiliary, Parkersburg, WLAN -FM Lancaster, Pa.- Granted li- completion dates as shown: WMAD Madi- W. Va. cense covering changes in ant. system and KAPA Raymond, transmission line. Wash.- Granted license KROD El Paso, Texas- Granted license covering increase in daytime power, and in- covering changes in nighttime DA system. stallation of new trans.; specify type trans. KRDU Dinuba, Calif.- Remote control FOR SALE -Stations -- (Cont'd) WTOD Toledo, Ohto -Granted licenses permitted; conditions. covering increase in power, installation of K72AQ, K77AJ, K83AF Delta, Utah- new trans. and DA -D, and make changes in CP's to include West Millard use of main Granted ( FOR SALE ground system (main); and old County, Utah in principal community, trans. as auxiliary trans. at main trans. change trans. location to 3 miles south of TO SETTLE ESTATE site. Oak City, Utah, and type trans. and make California I KW daytimer in heavily WCIN Cincinnati, Ohio- Granted licenses changes in ant. system for UHF TV trans- populated Growth area. Average covering increase in power, changes in DA lators. in hours of operation and Granted licenses for following: KGRB monthly gross over $8,000. Priced at f pattern, change ant.- trans. location, make changes in ant. West Covina, Calif.; WHSL Wilmington, N'. $115.000 on excellent terms. Less for and ground system, and installation of two C., and specify type trans. and correct Cash. new transmitters (one for daytime use ant. height; WGKR Perry, Fla.; KDRY Box B -14, BROADCASTING and other for nighttime use); and use of Alamo Heights, Tex.; WGNP Indian Rocks main daytime trans. as an auxiliary- night- Beach, Fla. time trans. and main nighttime trans. as an Following were granted extensions of auxiliary daytime trans. at main trans. site. completion dates as shown: WKER Pompton KCEE Tucson, Ariz.- Granted license Lakes, N. J., to Aug. 12, WISN Milwaukee. covering increase in power, installation of to June 23, condition. TOM CARR new trans., and changes in DA pattern. WHOT Campbell, Ohio -Granted license Actions of Feb. 12 Radio Sales and Consultant From: covering change in frequency, decrease in Ponte Verda Beach, Fla. daytime power, change in hours of opera- WFLB Fayetteville, N. C.- Granted in- To: Atlan- creased daytime power on 1490 kc, from 250 ta, Ga. tion, installation of new nighttime site, -P. O. Box 66, Telephone changes in DA and ground systems, and w to 1 kw, continued nighttime operation CE 7 -5383. installation of new nighttime trans.; condi- with 250 w; remote control permitted; con- tion. ditions. WCBS New York, N. Y.- Granted licenses WHSL Wilmington, N. C.- Granted in- covering change in ant.- trans. location, creased daytime power on 1490 kc, from changes in ant. and ground system, and 250 w to 1 kw, continued nighttime opera- THE PIONEER FIRM OF TELE- installation of new trans. (main); condi- tion with 250 w, and change type trans.; tions; and installation of new auxiliary remote control permitted; condition. VISION AND RADIO MANAGE- trans.; conditions. K72AL, K81AC Grangeville, Cottonwood, MENT CONSULTANTS WJAY Mullins, S. C.- Granted license Craigmont and Nezperce, all Idaho- ESTABLISHED 1946 covering use of old main trans. as auxiliary Granted CP's to change type trans. and make trans. (during daytime hours only) at main changes in ant. system for UHF TV transla- Negotiations Management trans. site. tor stations; condition. Appraisals Financing WCMI Ashland, Ky.- Granted license KF2XJC Batavia, N. Y.- Granted CP for covering use of old main trans. as auxiliary new developmental station. HOWARD S. FRAZIER, INC. trans. at main trans. site; remote control Allison TV Assn. Allison Rural Area, Colo. 1736 Wisconsin Ave., N.W. permitted. -Granted CP for new VHF TV translator Washington WOWL Florence, Ala.- Granted license on channel 9 to rebroadcast programs of 7, D. C. covering changes in studio and ant.- trans. KGGM -TV (ch. 13), Albuauerque, N. M. locations, and make changes in ground and Columbia Broadcasting System Inc., New ant. (increase height) systems; remote con- York, N. Y.- Granted authority to transmit trol permitted. via direct relay, air or rail express certain WVHC(FM) Hempstead, N. Y.- Granted CBS TV network programs to various TV To buy or sell Radio and /or TV proper- license covering changes in type trans., stations in Canada; conditions. ties contact: ERP and ant. height; specify ant. height Farley TV Club, Farley and Farley rural as 76 feet. area, N. M.- Granted CP for new VHF TV PATT McDONALD CO. WWDC -FM Washington, D. C.- Granted translator on channel 11, to rebroadcast P. O. BOX license covering changes in trans. equip- programs of KOB -TV (ch. 4), Albuquerque. 9266 - CL 3 -8080 ment (main trans.). N. M. AUSTIN 56, TEXAS KRFM(FM) Phoenix, Ariz.-Granted li- cense covering changes in ant. height, ERP, Rulemakings ant. system, ant.-trans. and studio locations and remote control point, and installation PETITION FOR RULEMAKING GRANTED of new trans. and ant. R.I. single daytime 100M terms WIFM -FM Elkin, N. C.- Granted license Electronic Industries Association, Wash- Ky. medium fulltime 195M 35M covering changes in ERP, and ant. system, ington- Granted amendment of rules so as Fla. metro fulltime 240M 29% and installation of new ant. to petition for 1 year extension of tem- Pa. suburb power 350M 75M Granted licenses for following AM'S porary radiation limitation for UHF tele- S.E. major daytime 237M 29% and specify type trans.: WSER Elkton, Md.: vision receivers. Action Feb. 12. WHWH Princeton, N. J., and specify main buying and selling, check with studio location. PETITION FOR RULEMAKING FILED CHAPMAN COMPANY INC Following were granted extensions of Flamingo Broadcasting Co., Hialeah, 20a5 PEACHTREE completion dates as shown: WRKL New Fla.- Requests amendment of rules so as to Ra., ATLANTA, GA. 30309 City, N. Y., to April 1; WVNA Tuscumbia, amend table of assignments to add first FM Ala., to March 15; WRCR Maplewood, Minn., channel to Hialeah, Fla. BROADCASTING, February 24, 1964 107 Let's talk business about Heart Disease...

The heart and blood vessel diseases the answer, according to the experts. cost American business more than a bil- `We're on the verge of great break- lion dollars last year - the value of 70 throughs that will save many thousands million man -days of production lost by of hearts,' say the medical leaders of the executives and craftsmen afflicted with American Heart Association which has heart and circulatory diseases. saved thousands of hearts by investing million in "The toll in lives among those 45 to 90 Heart Fund dollars research. 64 years old was even more serious. "We businessmen respect the experts. Cardiovascular diseases killed more Here is a chance to profit from their working Americans in this age bracket advice. Let's help save the lives of the than the next five causes of death people who make our businesses go. combined. Let's help expand heart research now "How can we cut these shattering with an increased contribution to the business losses? More heart research is Heart Fund."

More will Live...the more you HEART FUNDGive

108 BROADCASTING, February 24, 1964 arl Lindemann Jr., who started out young engineering graduates who came to as a mail room clerk at Foote, Cone A fence -buster into television at the beginning of its & Belding, gives "timing and luck" period of expansion. He said they all credit for his rise to his present posi- were enthusiastic over the future of TV, tion as vice president in charge of sports belongs in the but often had to work under conditions for NBC. similar to "slave labor." And though it is true he did break cleanup spot He recalled working 30 and 31 days into TV in 1948, "when commercial in a row, and one weekend when his television just started to take off," it Sugar and Rose Bowl games next New camera crew telecast the horse races at also is true that his steady climb up the Year's Day. Mr. Lindemann said it Aqueduct, took down the equipment ladder of NBC -TV executive ranks is might also mark the forerunner of a and set it back up to cover the trotters the result of drive and talent. regular weekly evening prime time tele- at Roosevelt Raceway that night and Although none of his previous ex- cast of a major sporting event. He in- then got everything set up again for perience was directly connected with dicated that legal details of a proposed tennis at Forest Hills the next day. television sports, Mr. Lindemann has major league baseball package might be He played an active role in helping jumped into the job with both feet. He worked out by next year and that NBC - to get better working conditions for frankly admits to having a natural af- TV certainly would be interested in it. technicians and also helped break the finity for sports personalities he has come The shift in emphasis to sports pro- unwritten ban on transferring engineers to know, and has found it easy and graming by all the networks is an in- to the production side of television. agreeable to put his relationships with creasing indication that a network's But it was not until he became per- many of them on a personal as well as popularity will depend on its success sonal cameraman for Kate Smith that business basis. in securing and promoting attractive his own break came. Miss Smith first But it is on the business basis that sporting events. "The resourcefulness began to talk with him on the air while Mr. Lindemann and NBC -TV have of the competition is intriguing," says he was behind the camera, then brought made the news in the past two months. Mr. Lindemann. him out on the stage with her. Eventual- He shrugs off personal credit for recent But NBC -TV's success indicates it ly he became an associate producer of events which have seen NBC -TV grab has a pretty resourceful man to hold up the program. the rights to the National Collegiate its end. A look at the record shows the Rapid Moves After that, the promo- Athletic Association football games, the network pretty well knew what to ex- tions came more rapidly. The next Orange Bowl football game and the pect when it handed the sports assign- year, 1954, he was named senior unit games (a ment to Mr. Lindemann last year. manager of the Home show. A year $40 million outlay). Down with Mail Throwing up his later he was made business manager of "Nicely enough," he said, "the net- mail room job, he joined a group of the television network program de- work began to feel a need for a major partment and then, in 1957, he became effort in sports programing just about director of daytime programs. the time I got in." NBC-TV's feeling, In 1959, Mr. Lindemann was made he noted, is that sports constitutes just WEEK'S PROFILE vice president of daytime programs, about the last area of live programing and then vice president of program left on television, excepting news. sales in April 1960. Later that year he Future Wave Mr. Lindemann said became vice president, California Na- that sports and news programing may tional Productions, which, he noted be the "wave of the future" on prime jokingly, failed soon afterward. It is time in network TV. now called NBC Films, the syndication Putting its bankroll where its mouth subsidiary of NBC -TV. is, NBC -TV has an impressive array of In June 1961 he became vice presi- sports programs coming up this year. dent, Special Projects, News, and when In addition to the newly acquired prop- the network put its sports department erties, the network will again present under the news operation last year, the weekend baseball games, the World path to his present assignment opened Series, Rose and Sugar Bowl games, the up. He first was designated as a tem- National Open Golf Championship, the porary replacement for Tom Gallery, the National Singles Tennis Champion- who retired as vice president in charge ship and exclusive coverage of the 1964 of sports last December. Then NBC - Summer Olympics in Tokyo. TV asked him to consider the job on a Mr. Lindemann feels these telecasts permanent basis. all add up to make NBC -TV number Mr. Lindemann feels that there is still one in sports coverage. "It represents a lot to be done in sports programing. a tremendous turnaround in policy," he A primary aim, he said, is to improve said, and indicated that NBC -TV be- the quality of the program. He said he lieves its sports coverage now is as im- is exploring ways to create a staff of pressive as its news programing. Carl Lindemann Jr. -vice president, NBC network sports commentators, such as Acquisition Excitement Aside from Sports; b. Hackensack, N. J., Dec. 15, Bill Stern was in radio and Huntley- Institute of Tech- the Olympic games, where planning al- 1922; Massachusetts Brinkley now are in TV news. science bachelor, 1947; member ready is going on to provide rapid and nology, "The only trouble," he complained, -Academy Television Arts and Sci- complete TV coverage, Mr. of "is there are not enough hours in the Lindemann Rocky Point Club in Old Green- ences, day to do what we want to do." seemed most excited about the network's wich, Conn., American Radio Relay League, acquisitions of the Orange Bowl and Radio -Television Correspondents Associa- But although Carl Lindemann com- AFL rights. tion; m. Marguerite D. Williams, April 8, plains that he doesn't have enough time For the first time, the Orange Bowl 1951; children- Catherine, 11, Sarah, 9, to do everything he wants to do, his game will be played at night, and will Frances, 7, Mary Allen, 3, and Carl Ill, competitors probably would agree that follow the network's telecasts of the 2; hobby -him radio. he has found time to do quite a bit.

BROADCASTING, February 24, 1964 109 EDITORIALS

ETV is big business but it isn't that simple. For many of these same agencies and advertisers are among the large number clamoring NCONGRUOUS as it may seem, educational television against the multitude of "interruptive elements" that they has become big business. call "clutter" between programs. It is their position that the Some interesting statistics on ETV were cited last week viewer finds noncommercial interruptions no less annoying by FCC Commissioner Fred W. Ford. He estimated the than those caused by commercial messages. We will not capital investment in ETV at $40 million, with operating dispute that argument or deny the desirability of reducing costs of the 86 stations running $20 million. About 5,000 clutter-although we still think that more research is needed people are employed directly in ETV and 110 million to determine the extent to which the viewer is annoyed by viewers in 38 states are within the of the 86 stations. any of these things. Add to the dollar figures the initial $32 million in federal What we cannot see is the logic of a position that finds funds appropriated by Congress to assist ETV development. commercial and noncommercial interruptions equally an- And, of course, add the multi- million financial contributions noying and yet seeks to reduce the latter and increase the and the gifts of physical equipment and programing of the former. If the idea in cutting noncommercial clutter is to commercial networks, group owners and individual stations accommodate more commercial time, a plain statement of toward the purchase and development of ETV stations. that purpose would help to clarify the issues. Mr. Ford, in an address before the Philadelphia chapter So long as piggybacks are two -in -one commercials and of American Women in Radio and Television, aptly ob- clutter consists of both commercial and noncommercial in- served that in order to exist at all, ETV has had to co -exist terruptions, the two issues cannot be separated or treated with commercial broadcasters "who have contributed mil- as if they were unrelated. lions of dollars and encouragement to educational television There is another point on which clarification is obviously facilities." needed. The television code does not prohibit the use of In his enlightened approach, Mr. Ford urged educators to piggybacks. It merely requires that they be counted "keep criticism of their good friends-the commercial tele- differently under the code's consecutive -announcement lim- vision system -constructive when other mass media which its. This means there will be fewer opportunities for the do not contribute to your cause in such a practical way are use of piggybacks, but it by no means outlaws them. having a field day of criticism at the expense of the com- Now back to the loudest part of the current dispute: mercial television system." Will restrictions on piggybacks force small advertisers to Not so enlightened was the comment of one who should turn to other media? We're inclined to doubt this will hap- know better: William Benton, ex- agency man (Benton & pen, on a substantial scale. If it does, we have an ideal Bowles); ex- senator, ex- diplomat and now head of Encyclo- medium to recommend for the diverted budget- radio. No paedia Britannica. He suggested in an address before the medium will take an advertiser so far on so little money. Overseas Press Club in New York that ETV stations be But in view of TV's own sales power, it seems more rea- allowed to broadcast commercials. Moreover, he charged sonable to expect that most small TV advertisers unable to that broadcasters had led the FCC to the judgment that find piggyback positions will be inclined to make their educational stations operate noncommercially. money go as far as it can in other uses of television. Mr. Benton should check his facts. This is not to say that the plight of the small advertiser The Communications Act of 1934 instructed the FCC to does not deserve concern. But the fact is that some of the study the allocation of fixed percentages of broadcasting principal users of piggybacks are not small advertisers at facilities for "nonprofit" operations, and it was as a con- all, and we cannot see the justification in agencies pleading sequence of this mandate that first radio and then television the small advertisers' need for piggybacks while at the same allocations were reserved for noncommercial stations. The time curtailing the available supply by using them for more fact is that the educational grants in television were made affluent clients. without competition from other applicants and with the These are not easy questions. But if the piggyback issue commitment that none would sell time to compete with tax- is to be resolved with sense and fairness, they must be paying commercial stations. brought out and faced, not ignored, obscured or double- Without Mr. Benton's help some of the subsidized ETV talked. operators already are breaching the law by transmitting pro- grams of commercial enterprises in exchange for short ad- vertising credits.

Cluttered reasoning OME basic questions, it seems to us, are in danger of being obscured by all the talk about whether the televi- sion code's new restrictions on piggybacks will or won't divert small advertisers' budgets to less expensive media. Don't misunderstand: The threat of diversion of small budgets is not to be lightly dismissed, but the piggyback issue is much more complex than that. There is, for example, the contention of many agencies and advertisers that when they buy a minute of time they are entitled to use it as they wish, for one product or several. Newspapers and magazines, this argument goes, do not limit the number of products that may be advertised when they sell space, so why should television? Drawn for BROADCASTING by Sid Hix The argument is enticing, especially if spoken quickly, "Now there's something I'd like to see in living color!"

110 BROADCASTING, February 24, 1964 During the last 16 years, television viewers in the Northwest ' . -; When v,``) says have learned to depend on KSTP -TV for the finest in tele- vision entertainment and information. This confidence in KSTP -TV adds to the effectiveness of the "Go out and buy it", advertising messages seen on the station and, as a result, people have also learned to depend on the Northwest's first people go out and buy it! station to help them decide what to buy and where to buy it. That's why KSTP -TV is your most effective, most efficient buy in the Twin Cities.

Represented Nationally by Edward Petry & Co., Inc.

TELEVISION CHANNEL 5 NBC 100,000 WATTS MINNEAPOLIS ST. PAUL HUBBARD BROADCASTING, INC. ST

February 5, 1964 Says Top Five stations of each net- work, according to the ARB No- vember '63 prime time surveys of the 50 largest markets, are as follows: TOP 5 ('RS AFFILS I. Norfolk ... .. WTAR -TV 2. Pittsburgh KDKA -TV 3. Dallas KRLD -TV 4. New Orleais WWL-TV 5. Oklahoma City KWTV

TOP 5 NBC AFFILS 1. Syracuse WSYR-TV 2. Charleston WSAZ -TV 3. Atlanta WSB-TV 4. Albany -Schnectady ... WRGB 5. Houston KPRC -TV TOP 5 ABC AFFILS 1. Cleveland WEWS 2. Cincinnati WKRC-TV 3. Memphis WHBQ 4. Milwaukee WITI -TV 5. Detroit WXYZ -TV

H