Melbourne's Dock lands of Australian programs, allow preci net. Together, they Seven to continue to lead the developed the leading development of television in internet site on the world Australia. Importantly, the wide web. Seven also technologies allow the network to recognised the importance further expand its ability to of subscription television connect and interact with and ti1e role it would play audiences. in the development of the Australian Football League. PROMOTION The network may not be In the past two years Seven has covering football in 2002, embarked on a brand renaissance. but its passion for the game and commitment to its television station. lt represents a first for Australia While much of Seven's promotion is program the one to watch future - through the investment in Colonial and is recognised as a breakthrough in the specific, there is increasing significance placed on Stadium and plans for continuing coverage of the international development of television - a the ongoing development of the Seven brand. game on Seven - remain in place. "tapeless" video-server based center. This will As the television landscape is redefined and THE MARKET most-watched programs in the history oftelevision. the Olympic Games in Sydney represented another form the hub for the creation and distribution of consumer choice expands and becomes more The Australian Free to Air television market is And, the inspired talents ofH.G. Nelson and Roy beginning for Seven - as a television-based THE PRODUCT digital content across broadcast and subscription complex it is the trusted brands that consumers will being redefined. Slaven reinvented sports television with The communications company creating and delivering Australians want to watch Aush·aiian television. television and through new and emerging look to for navigation. Seven's focus is to ensure The advent of new teclmologies and other media Dream. progrmmning across multiple platfonns. From those first days oftelevision, the programs technologies. that it remains and evolves fiuiher into such a brand. will provide as many challenges as opportunities, Seven created new benchmarks in subscription have determined Seven's success with landmark While this teclmology is impressive, the network The enterprise associated with this objective to extend and grow the core business. television, with 175,000 subscribers for the HISTORY moments such as The Mavis Bramston Show, My remains focused on audiences. Success will be includes community based programs and Seven is focused on a futme as a multi-faceted network's two dedicated C7 Olympics chmmels. The 2001 AFL Grand Final represents the closing Name :S McGooley- What :S Yours? and Homicide, determined by television programs and content - sponsorships that have relevance and significance and integrated media and enteJiainment company, Meanwhile on broadcast television, Seven was chapter in Seven's long partnership with the toACountryPractice,ATownLikeAlice,Against regardless of how audiences experience to Australians. having put in place the platforms for development achieving record audience shares; C7's pay Australian Football League. The Wind and Fast Forward, to programs which programming Associations and the related promotions that in a competitive c01mnunica- '·'•'·"' television coverage was the most watched It is a partnership in which the network takes define ti1e network today: Blue Heelers, All Saints, This year, Seven developed one of the world's underline this include Seven's principal tions landscape. The foun- progrmmning on subscription television, more great pride - from those first days of television Home and Away, Th e Monday Dump with Roy first multimedia home platform applications for sponsorship of Opera Aush·alia, Art Exhibitions dation for growth is a strong than doubling the next most-watched when it grappled with how to cover the sp011. and HG and Pops tars. lifestyle progra~mning. An expanded version of Australia, an ongoing conm1itment to the Olympic broadcast TV business. cham1el. Seven's frrst attempt was experimental coverage Success in the production of Australian The Great Outdoors, developed in parh1ership with Games movement and various c01mnunity service To cap off this multiple platform of the exhibition Australian Rules football match programs today is the direct result of a strategy Sun Microsystems and Panasonic, allows viewers pminerships. ACHIEVEMENTS strategy, the Games also provided during the Olympic Games in Melbourne 45 years implemented three years ago - this strategy to select additional information on tourist Seven was the leading #.~=i ___ ..lt:===-•'•·''iii' -~~ the perfect launch for Seven's ago. And what began as a telecast of one quarter recognises that new viewing options are destinations and book travel and BRAND VALUES television network in 2000, ., ... ,o... PAv.rv online presence with of one match on a Saturday afternoon in 1957 likely to fragment audiences over the accmmnodation packages. And plans are Research says that one of television's primmy roles seeming significant growth across all key audience olympics.com.au on i7, recording up to one million evolved over the seasons into coverage of all eight coming decade and that viability in this well-advanced for similar applications is to facilitate emotional escape - to give viewers demographics. While the Olympic Games page impressions a day and ranking only behind matches - most of them live - from Friday night competitive market will be determined by across all of Seven's lifestyle programs. permission to launch a cheer, be inspired or just to dominated television, they tell only part of the story. the official ticketing site as the most-visited website until late Sw1day aftemoon. the creation of Australian The network is also well-advanced enJoy. Seven achieved growth in perf01mance across all in Australia. The pminership between football and television programming available only on QS(9 in the production of sports for Seven's principal brand position is about this key audience groups, excluding the most-watched Seven bas come a long way since our country's has evolved and changed over the years. Just as Seven. digital and interactive television - immutable and universal theme. Seven w1derstands event in Australian television history. first Olympic Games, Melbomne in 1956. Those three wide-angle cameras, four decades ago have Through Seven Productions, building on coverage of major the emotional com1ection that the experience of Australian programming continues to drive Games were Seven's first sp01is broadcast. Indeed, given way to today's multiple-camera, slow motion the network is building on its sports events such as the 200 I watching television brings and is committed to performance - with the successful launch in 2000 the Olympic Games were its first television replay, highly visual and produced match coverage, leadership in drama - with two Australia's Olympic Network Australian Open - with alternative consistently delivering on this for the viewer. ofnewseries,Popstars, TheMole, Treasureisland, production. Seven had three cameras - in total. so the pminership has taken on new dimensions as new projects, joining the tlu·ee most successful camera angles, real-time expanded statistical Moreover, Seven's brand values are anchored Hot Auctions and Ground Force, bui !ding on long- They were ferried between the 0 lympic Stadium the code evolved into a national competition. Australian drama series on television: Blue Heelers, analysis and player profiles and updates. in an Aush·alian brand personality. Seven's strong term programs such as Better Homes and Gardens, and the swi1mning pool. But Seven still managed Seven and the League recognised the All Saints and Home and Away. Seven is working closely with Ticketmaster conm1ihnent to Australian content and production The Great Outdoors, Hot Property, Harry's more than six hours a day of li ve coverage. In importance of television and the development of a Always Greener represents a major undertaking Corporation, the world's largest ticketing company, is testament to this. Practice and the tiu·ee most-watched Australian Sydney, Seven created 24 hom coverage across national code - and Seven committed itself to the for Seven - a quality, weekly drama series, shot in the introduction of a "ticket-at-home" facility drama series on television, Blue Heelers, All Saints three channels, drawing on more than 700 Sydney Swans two decades ago in what was then on location and featuring John Howard, from for the joint venture, Ticketmaster7 - allowing THINGS YOU DIDN'T KNOW ABOUT and Home and Away. television cameras. a rugby union and rugby league dominated city. Seachange, and A1me Te1mey, best known for her consumers to view a venue, select their seat, book THE SEVEN NETWORK This year, Seven has further consolidated its And just as the Olympic Games in 1n recent times, Seven and the Australian role in A Country Practice. Joining Always it, and then print their ticket at home. This leadership in Australian production - with the Melbourne was the catalyst for Football League Greener in 2002 will be Leather and Silk, a legal application will be broadened from online commissioning of a strong portfolio of new the creation of the joined forces drama starring Lisa McCune in her first ongoing applications to interactive television coverage of 0 The longest serving contestant on a programs including Popstars 11, The Mole II, The Seven Net- to create a television role since her Logie A ward wim1ing sport, where viewers can watch the coverage and quiz show, 'Pick -a-Box' from 1960 to Weakest Link, Roomfor Improvement, Temptation work, so new stadi performances in Blue Heelers. buy a ticket to the next 1968, was Bm1y Jones who was to Island, City Slickers, The Monday Dump with Roy the cove um for the These develop become Federal Minister for Science and HG, Drama School, Auction Squad and rage of code in RECENT DEVELOPMENTS ments in technology in the 1980s. The show fmished in Surprise Chef Digital television is more than just amazing picture and acknowledged 1971 after a 23 year mn on radio and The Games of the XXVII Olympiad represented quality. Over time, digital television will change strengths in the television. a defining moment for the 0 lympic movement and the way in which Australians watch television. The production 0 In 1985, Seven developed the best the country. first steps have now been taken in a technology helicopter news coverage in the Across tiu·ee television chmmels - the Seven that will define Seven's development over the country with its electronic news Network and two subscription TV chmmels - the coming decade - a development .that will be gatheting microwave links. This was Seven Network created 1,200 hours of coverage, determined by success in the creation of demonstrated with the hemt which established new performance benclunarks. progrmmning and content that Australians want to wrenching night coverage of the Seven's coverage of the Games of the XXVII watch. rescue of a little boy from a deep well Olympiad established new records in audience Seven now has in place the architecture which in Gosford, some sixty kilometres delivery - with a peak audience of 10.4 million will drive its future development in digital and north of Sydney. viewers for the Opening Ceremony, and 93 per interactive television - with the commissioning of 0 In 1989, a Beyond 2000 special cent of all Australians watching Seven's Games a state-of-the-art network broadcast cenh·e, adjacent 'Climate in Crisis', a dual telecast with coverage. The Opening and Closing Ceremonies to Colonial Stadium in Melbourne's Docklands England's BBC was seen by 60 of the 0 lympic Games were the two highest rating precinct. million people. progranunes on television in 2000, ranking as the This new centre is more than just a new
98 99 Melbourne's Dock lands of Australian programs, allow preci net. Together, they Seven to continue to lead the developed the leading development of television in internet site on the world Australia. Importantly, the wide web. Seven also technologies allow the network to recognised the importance further expand its ability to of subscription television connect and interact with and ti1e role it would play audiences. in the development of the Australian Football League. PROMOTION The network may not be In the past two years Seven has covering football in 2002, embarked on a brand renaissance. but its passion for the game and commitment to its television station. lt represents a first for Australia While much of Seven's promotion is program the one to watch future - through the investment in Colonial and is recognised as a breakthrough in the specific, there is increasing significance placed on Stadium and plans for continuing coverage of the international development of television - a the ongoing development of the Seven brand. game on Seven - remain in place. "tapeless" video-server based center. This will As the television landscape is redefined and THE MARKET most-watched programs in the history oftelevision. the Olympic Games in Sydney represented another form the hub for the creation and distribution of consumer choice expands and becomes more The Australian Free to Air television market is And, the inspired talents ofH.G. Nelson and Roy beginning for Seven - as a television-based THE PRODUCT digital content across broadcast and subscription complex it is the trusted brands that consumers will being redefined. Slaven reinvented sports television with The communications company creating and delivering Australians want to watch Aush·aiian television. television and through new and emerging look to for navigation. Seven's focus is to ensure The advent of new teclmologies and other media Dream. progrmmning across multiple platfonns. From those first days oftelevision, the programs technologies. that it remains and evolves fiuiher into such a brand. will provide as many challenges as opportunities, Seven created new benchmarks in subscription have determined Seven's success with landmark While this teclmology is impressive, the network The enterprise associated with this objective to extend and grow the core business. television, with 175,000 subscribers for the HISTORY moments such as The Mavis Bramston Show, My remains focused on audiences. Success will be includes community based programs and Seven is focused on a futme as a multi-faceted network's two dedicated C7 Olympics chmmels. The 2001 AFL Grand Final represents the closing Name :S McGooley- What :S Yours? and Homicide, determined by television programs and content - sponsorships that have relevance and significance and integrated media and enteJiainment company, Meanwhile on broadcast television, Seven was chapter in Seven's long partnership with the toACountryPractice,ATownLikeAlice,Against regardless of how audiences experience to Australians. having put in place the platforms for development achieving record audience shares; C7's pay Australian Football League. The Wind and Fast Forward, to programs which programming Associations and the related promotions that in a competitive c01mnunica- '·'•'·"' television coverage was the most watched It is a partnership in which the network takes define ti1e network today: Blue Heelers, All Saints, This year, Seven developed one of the world's underline this include Seven's principal tions landscape. The foun- progrmmning on subscription television, more great pride - from those first days of television Home and Away, Th e Monday Dump with Roy first multimedia home platform applications for sponsorship of Opera Aush·alia, Art Exhibitions dation for growth is a strong than doubling the next most-watched when it grappled with how to cover the sp011. and HG and Pops tars. lifestyle progra~mning. An expanded version of Australia, an ongoing conm1itment to the Olympic broadcast TV business. cham1el. Seven's frrst attempt was experimental coverage Success in the production of Australian The Great Outdoors, developed in parh1ership with Games movement and various c01mnunity service To cap off this multiple platform of the exhibition Australian Rules football match programs today is the direct result of a strategy Sun Microsystems and Panasonic, allows viewers pminerships. ACHIEVEMENTS strategy, the Games also provided during the Olympic Games in Melbourne 45 years implemented three years ago - this strategy to select additional information on tourist Seven was the leading #.~=i ___ ..lt:===-•'•·''iii' -~~ the perfect launch for Seven's ago. And what began as a telecast of one quarter recognises that new viewing options are destinations and book travel and BRAND VALUES television network in 2000, ., ... ,o... PAv.rv online presence with of one match on a Saturday afternoon in 1957 likely to fragment audiences over the accmmnodation packages. And plans are Research says that one of television's primmy roles seeming significant growth across all key audience olympics.com.au on i7, recording up to one million evolved over the seasons into coverage of all eight coming decade and that viability in this well-advanced for similar applications is to facilitate emotional escape - to give viewers demographics. While the Olympic Games page impressions a day and ranking only behind matches - most of them live - from Friday night competitive market will be determined by across all of Seven's lifestyle programs. permission to launch a cheer, be inspired or just to dominated television, they tell only part of the story. the official ticketing site as the most-visited website until late Sw1day aftemoon. the creation of Australian The network is also well-advanced enJoy. Seven achieved growth in perf01mance across all in Australia. The pminership between football and television programming available only on QS(9 in the production of sports for Seven's principal brand position is about this key audience groups, excluding the most-watched Seven bas come a long way since our country's has evolved and changed over the years. Just as Seven. digital and interactive television - immutable and universal theme. Seven w1derstands event in Australian television history. first Olympic Games, Melbomne in 1956. Those three wide-angle cameras, four decades ago have Through Seven Productions, building on coverage of major the emotional com1ection that the experience of Australian programming continues to drive Games were Seven's first sp01is broadcast. Indeed, given way to today's multiple-camera, slow motion the network is building on its sports events such as the 200 I watching television brings and is committed to performance - with the successful launch in 2000 the Olympic Games were its first television replay, highly visual and produced match coverage, leadership in drama - with two Australia's Olympic Network Australian Open - with alternative consistently delivering on this for the viewer. ofnewseries,Popstars, TheMole, Treasureisland, production. Seven had three cameras - in total. so the pminership has taken on new dimensions as new projects, joining the tlu·ee most successful camera angles, real-time expanded statistical Moreover, Seven's brand values are anchored Hot Auctions and Ground Force, bui !ding on long- They were ferried between the 0 lympic Stadium the code evolved into a national competition. Australian drama series on television: Blue Heelers, analysis and player profiles and updates. in an Aush·alian brand personality. Seven's strong term programs such as Better Homes and Gardens, and the swi1mning pool. But Seven still managed Seven and the League recognised the All Saints and Home and Away. Seven is working closely with Ticketmaster conm1ihnent to Australian content and production The Great Outdoors, Hot Property, Harry's more than six hours a day of li ve coverage. In importance of television and the development of a Always Greener represents a major undertaking Corporation, the world's largest ticketing company, is testament to this. Practice and the tiu·ee most-watched Australian Sydney, Seven created 24 hom coverage across national code - and Seven committed itself to the for Seven - a quality, weekly drama series, shot in the introduction of a "ticket-at-home" facility drama series on television, Blue Heelers, All Saints three channels, drawing on more than 700 Sydney Swans two decades ago in what was then on location and featuring John Howard, from for the joint venture, Ticketmaster7 - allowing THINGS YOU DIDN'T KNOW ABOUT and Home and Away. television cameras. a rugby union and rugby league dominated city. Seachange, and A1me Te1mey, best known for her consumers to view a venue, select their seat, book THE SEVEN NETWORK This year, Seven has further consolidated its And just as the Olympic Games in 1n recent times, Seven and the Australian role in A Country Practice. Joining Always it, and then print their ticket at home. This leadership in Australian production - with the Melbourne was the catalyst for Football League Greener in 2002 will be Leather and Silk, a legal application will be broadened from online commissioning of a strong portfolio of new the creation of the joined forces drama starring Lisa McCune in her first ongoing applications to interactive television coverage of 0 The longest serving contestant on a programs including Popstars 11, The Mole II, The Seven Net- to create a television role since her Logie A ward wim1ing sport, where viewers can watch the coverage and quiz show, 'Pick -a-Box' from 1960 to Weakest Link, Roomfor Improvement, Temptation work, so new stadi performances in Blue Heelers. buy a ticket to the next 1968, was Bm1y Jones who was to Island, City Slickers, The Monday Dump with Roy the cove um for the These develop become Federal Minister for Science and HG, Drama School, Auction Squad and rage of code in RECENT DEVELOPMENTS ments in technology in the 1980s. The show fmished in Surprise Chef Digital television is more than just amazing picture and acknowledged 1971 after a 23 year mn on radio and The Games of the XXVII Olympiad represented quality. Over time, digital television will change strengths in the television. a defining moment for the 0 lympic movement and the way in which Australians watch television. The production 0 In 1985, Seven developed the best the country. first steps have now been taken in a technology helicopter news coverage in the Across tiu·ee television chmmels - the Seven that will define Seven's development over the country with its electronic news Network and two subscription TV chmmels - the coming decade - a development .that will be gatheting microwave links. This was Seven Network created 1,200 hours of coverage, determined by success in the creation of demonstrated with the hemt which established new performance benclunarks. progrmmning and content that Australians want to wrenching night coverage of the Seven's coverage of the Games of the XXVII watch. rescue of a little boy from a deep well Olympiad established new records in audience Seven now has in place the architecture which in Gosford, some sixty kilometres delivery - with a peak audience of 10.4 million will drive its future development in digital and north of Sydney. viewers for the Opening Ceremony, and 93 per interactive television - with the commissioning of 0 In 1989, a Beyond 2000 special cent of all Australians watching Seven's Games a state-of-the-art network broadcast cenh·e, adjacent 'Climate in Crisis', a dual telecast with coverage. The Opening and Closing Ceremonies to Colonial Stadium in Melbourne's Docklands England's BBC was seen by 60 of the 0 lympic Games were the two highest rating precinct. million people. progranunes on television in 2000, ranking as the This new centre is more than just a new
98 99