PHILADELPHIA 76ERS Success during the 2017/2018 season through powerful sponsored engagement and fan insights from Brizi. 10% 521X 78K AUDIENCE SOCIAL IMPRESSIONS ENGAGEMENT AMPLIFICATION PER GAME
2017/2018 PHILADELPHIA 76ERS PARTNERSHIP
TABLE OF SUCCESS CONTENTS INSIGHTS
2017/2018 PHILADELPHIA 76ERS PARTNERSHIP
BACKGROUND The 76ers are one of the oldest franchises in the NBA, currently playing their most successful season since 2011. At the start of the year, with the anticipation of a great season, Brizi was brought in to help fans share game-day excitement, to drive new sponsorship revenue, and to answer data questions around fans in-venue.
2017/2018 PHILADELPHIA 76ERS PARTNERSHIP
BRIZICAM Is a ground-breaking experiential sponsorship asset that uncovers unique fan data and brings the thrill of controlling a robotic camera which helps fans capture group memories.
2017/2018 PHILADELPHIA 76ERS PARTNERSHIP
USER INTERFACE Capturing and sharing group memories is as simple as 1, 2, 3.
2017/2018 [1] OPEN [2] CAPTURE [3] SHARE PHILADELPHIA 76ERS SUCCESS
BRIZI MOMENTS Brizi helped fans capture their moments throughout the season. A great example was the Brotherly Love night themed to celebrate the Eagles’ run up to the Super Bowl LII. 78K 3K 1K IMPRESSIONS ENGAGEMENTS GROUP PHOTOS PER GAME PER GAME PER GAME
2017/2018 PHILADELPHIA 76ERS SUCCESS
CONTESTING The Brizi customer success team worked closely with the 76ers team to creatively drive engagement, resulting in the Lucky Row Contest, where the row with the most unique shared photos got a prize pack. 2.6X 1.6X 1466 MORE PHOTOS MORE USERS PHOTO PEAK*
*A peak is interaction during the time interval after an announcement is made until no more users are on the system.
2017/2018 PHILADELPHIA 76ERS SUCCESS HONDA SPONSORSHIP Brizi is a valuable sponsorship asset. The 76ers secured Honda as one of four Brizi-enabled sponsors. Honda engaged with fans over several games throughout the season with high-impact results. 2.4K 97K 520X TOTAL TOTAL SOCIAL ENGAGEMENTS IMPRESSIONS AMPLIFICATION
2017/2018 PHILADELPHIA 76ERS INSIGHTS LEARNING ABOUT FANS Brizi drive insights using fan data that is immediately actionable for targeting, brand matching, and more.
2017/2018 PHILADELPHIA 76ERS INSIGHTS FAN DEMOGRAPHICS
35-44 Twitter 35% 25% Female 33% 25-34 Other Male 48% 27% 67% Facebook 65%
AGE GENDER SOCIAL PLATFORM
2017/2018 PHILADELPHIA 76ERS INSIGHTS AFFINITIES IN-MARKET
Fast Food Hotels News Event Tickets Movies Home & Garden Mobile Value Shopping Financial Services Music Education Technophiles Real Estate Mobile Travel 0% 6.5% 13% 0% 1.25% 2.5%
Brizi categorized 76ers fans based Brizi created powerful cross-selling on buyer intent for optimal targeting. opportunities to 76ers fans.
2017/2018 PHILADELPHIA 76ERS INSIGHTS FAN FAVORITE ATHLETES
LEBRON JAMES JOEL 9.7% OF FANS EMBIID 5.5% OF FANS
ALLEN IVERSON 10.2% OF FANS
Brizi can show fan preferences across athletes and sports, 2017/2018 great for customized marketing and cross-sports partnerships. PHILADELPHIA 76ERS BRIZI & THE 76ERS Not only delivered a truly stunning fan experience but also gained insight of 76ers fans for an improved game experience for everyone!
2017/2018 PHILADELPHIA 76ERS