Gregor Van Pelt Professor Dunlop Strategic Management

Stakeholder Analysis

Philadelphia 76ers

The organization I worked for at my last co-op was the professional basketball team,

Philadelphia 76ers. The team itself is owned by Comcast-Spectacor which also owns the Philadelphia

Flyers. The mission of the team and organization is to put out a product (basketball team) that not only is entertaining to its fans but also attends to its community. The 76ers were very involved with its community, running several basketball camps as well as fundraisers for special needs groups. Although this is a major part of the organization it is not what makes it viable. The 76ers play basketball in the

NBA and ultimately want to win championships. In order to do this they rely heavily on their coaching staff, scouts, players, as well as the trainers to put the best possible products allowable. The ultimate stake holders are the fans, those who show up each game and buy the merchandise, whether they are good or bad. These are generally what the stakeholders consist of.

The community is a major share holder because of the influence it has on the viability of the team. The community and its fans come to the games as well as buy the 76er merchandise. If the community does not follow the team attendance dips down, and other prices go up. The next most important stakeholder is Comcast-Spectacor. This is the company is needs the 76ers to be profitable otherwise it would not make sense to own them. Philadelphia 76ers Stakeholder Analysis Matrix

Critical Stakeholder Weight Rating Weighted Score

Community/Fans 2 40% .8

Players 3 5% .15

Arena workers 4 15% .6

Basketball Operations Staff 2 5% .1

Other Departments 2 15% .3

Comcast-Spectacor 2 20% .4

TOTAL 1.00 2.35

I agree with the analysis although I don’t know how realistic it is. I think it can be helpful

but it shouldn’t be the basis of the decision making.