Corporate Social Responsibility in Professional Sports: An Analysis of the NBA, NFL, and MLB Richard A. McGowan, S.J. John F. Mahon Boston College University of Maine Chestnut Hill, MA, USA Orono, Maine, USA
[email protected] [email protected] Abstract Corporate Social Responsibility (CSR) is an area of organizational study with the potential to dramatically change lives and improve communities across the globe. CSR is a topic with extensive research in regards to traditional corporations; yet, little has been conducted in relation to the professional sports industry. Although most researchers and professionals have accepted CSR has a necessary component in evaluating a firm‟s performance, there is a great deal of variation in how it should be applied and by whom. Professional sports franchises are particularly interesting, because unlike most corporations, their financial success depends almost entirely on community support for the team. This paper employs a mixed-methods approach for examining CSR through the lens of the professional sports industry. The study explores how three professional sports leagues, the National Basketball Association (NBA), the National Football Association (NFL), and Major League Baseball (MLB), engage in CSR activities and evaluates the factors that influence their involvement. Quantitative statistical analysis will include and qualitative interviews, polls, and surveys are the basis for the conclusions drawn. Some of the hypotheses that will be tested include: Main Research Question/Focus: How do sports franchises