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RFI #I19-04 - DEVELOPMENT & PARTNERSHIP OPPORTUNITIES AT THE RANCH EEVENT COMPLEX PROPOSED HOTEL, SPORTS, AND EVENT FACILITIES AUGUST 8, 2019

PETER ZINGONI Vice President, Business Development & Client Relations

150 Rouse Blvd., 3rd Floor O: 215-389-9477 M: 203-241-9618 | E: [email protected]

August 8, 2019

Les Brown Purchasing Agent Larimer County 200 W. Oak Street, Suite 4000 Fort Collins, CO 80521

Dear Mr. Brown:

As you know, Spectra Venue Management (formerly known as Global ) has successfully operated the Budweiser Events (BEC) since it first opened for business in 2003. Prior to the grand opening, Spectra served as the County’s pre-opening operational consultant, working with the architectural and construction teams to ensure that, when completed, the venue would meet all of the County’s goals and objectives with respect to event programming, operational efficiency, bottom-line financial performance, and overall impact on The Ranch and Larimer County economy. We are excited to respond to the County’s RFI #I19-04 Development & Partnership Opportunities at The Ranch Events Complex – Proposed Hotel, Sports, and Event Facilities, as we are extremely eager to grow our partnership and remain involved in the development of the Master Plan.

SPECTRA’S ACCOMPLISHMENTS AT THE BEC During our more than 15-year tenure as the manager of the BEC, we have become integral and highly respected members of the Larimer County community. Our performance at the BEC has been widely recognized and praised over the years, which is due to some of the following accomplishments: • We have averaged over 200 events at the BEC each year. • We have achieved an average net operating surplus of $550,000, with our best net operating surplus being $975,000 in 2014. • At the request of the County, we have expanded our scope of services. • Our original , Rick Hontz, who is now Spectra’s Regional Vice President, continues to live in and work from Larimer County. Through Rick, the BEC has enjoyed an unprecedented level of Spectra Corporate support in the areas of event booking and deal making, operational efficiencies, capital improvement programming, HR, financial controls and reporting, and marketing. • Our current General Manager, Keller Taylor, has become an integral member of the Larimer County team, and a trusted advisor to the County on all matters related to The Ranch and the BEC. • Keller and his team continue to make every possible effort to support the sales, marketing, and promotional efforts of all our BEC event promoters and tenants, with special emphasis placed on AHL prime tenant, the Eagles. • We provide world class food and beverage services through our Food Services & Hospitality division, continually driving revenue and improving quality. Last year, we added new menu items and enhanced concession stands.

FINANCIAL COMMITMENT TO THE DEVELOPMENT As we indicate later and within our response, Spectra is willing to guarantee net income associated with the key areas envisioned in the RFI and Ranch Key Master Plan. We have also provided in our Response detailed information regarding typical financial structures we enter for the County to consider. Furthermore, we are willing to contribute a significant capital contribution to the development of the Ranch, as we have done in similar development projects. Spectra’s own financial strength, along with the deep resources of our ownership structure – which consists of Atairos, Spectacor, and Comcast NBC Universal – makes Spectra the most well-capitalized firm in the business.

SpectraExperiences.com We are confident that we can be successful in providing a guarantee along with a significant investment based on our experience in the market managing the for over 15 years, as well as our intimate knowledge of this project as our General Manager, Keller Taylor, has been involved since the inception of this plan in 2016. These critical factors, along with our corporate resources and development experience, makes Spectra the ideal partner for the County to engage in this venture.

ESTABLISHED RELATIONSHIPS As described previously, Spectra is clearly the management company with the best and most established national, regional, and local relationships with sports and entertainment, convention and tradeshow, youth sports, and all other existing and potential users of the BEC, The Ranch, and the future facilities envisioned by the County. This also includes the many stakeholders that rely on Spectra to book and promote the events to maximize impact on local businesses and the entire economic community of Larimer County. Through our intimate relationships that our team has cultivated with regional and national promoters and agencies, we consistently book over 200 events that host over 350,000 guests annually at the BEC.

SALE OF COMMERCIAL RIGHTS Spectra’s Partnerships division is solely dedicated to the sale of commercial rights including sponsorships, naming and pouring rights, advertising, premium seating (suites, club seats, loge boxes, party suites, etc.), and the like. We have engaged these services at the Ranch Complex, where we implement and manage the process for all , premium seating, design, advertising/partnership, partnership evaluation, needs analysis, and overall sales for the complex. Just last year, we sold over $1.4 million in partnerships and premium seating revenue, which was 11% of the overall venue budgeted for the year. Our deep relationships we have fostered in the local and regional business community throughout our tenure, along with our national corporate contacts, provides our team with the advantage to leverage for the new facilities in the Ranch Key Master Plan.

ADDITIONAL INFORMATION Included in our Response, we have provided biographies of Spectra’s corporate leadership that will oversee and support this venture should we be successful, our comprehensive Client List, and a copy of Spectra’s 2018 Annual Report for the BEC, which clearly describes our relationship with the County and what we have recently achieved at the venue.

1.1. Submitting Firm Information: Name of Submitting Firm: Global Spectrum L.P. d/b/a Spectra Venue Management Address: 150 Rouse Blvd., , PA 19112 Phone: 215-389-9477 Contact Person: Peter Zingoni, Vice President, Business Development & Client Relations – [email protected] Title of the RFI: RFI #I19-04 Development & Partnership Opportunities at The Ranch Events Complex – Proposed Hotel, Sports, and Event Facilities

1.2. Legal Status: Global Spectrum L.P. d/b/a Spectra Venue Management is a Limited Partnership.

2 1.3. Expression of Interest: Spectra is excited about the opportunity to expand our relationship with the County and to continue our involvement on the Master Plan. Our enclosed response provides more detail on our ability, willingness, and desire to partner with the County on this project as it pertains to the entire campus, specifically the new indoor sports and recreation complex and the new expanded spectator/entertainment . We are willing to work with the County to help solicit and secure an ideal hotel partner for the complex and would also be able to provide a customized scope for hotel/expo facilities. A summary of the services we can provide, most of which we currently provide to the County, is outlined below. Keep in mind, this is a high-level summary of the scope we are interested in, and we look forward to working with the County and all other participating members of this development to prepare a comprehensive scope of services that Spectra can provide for each facility on the campus. - Equity/ownership - Development - Pre-opening/FF&E Purchasing - Event Programming/Marketing - Food and Beverage services - Management/Operations - Naming Rights/Sponsorships - Use Agreements

1.4. Type of Partnership Spectra is very open to working with Larimer County and all other relevant stakeholders in this development process to come to a mutually agreed upon partnership for our involvement in the development of The Ranch. As it pertains to operation of the sports and entertainment facilities on the campus, upon reviewing final plans and the ability to conduct thorough due diligence, we are willing to work with the County to ultimately assume bottom line risk for the operation of these facilities. We are also very interested in contributing a significant capital investment to the development as part of our partnership.

Our experience with these types of partnerships (which we have further outlined in our enclosed Response) is deep, and includes operations in Independence, MO; Trenton, NJ; Des Moines, IA; Hamilton, ; and , Ontario. In addition to these public/private partnerships, our partner company, , wholly owns the Wells Fargo Center in Philadelphia, PA, which is currently undergoing a $250 million renovation funded by Comcast and Comcast Spectacor. Spectra is supporting all aspects of this project and will be able to leverage this experience and these resources when participating in The Ranch development.

1.5. Signature and Certification This letter has been signed by Peter Zingoni, VP, Business Development and Client Relations for Spectra, who is authorized to certify on behalf of Spectra that all statements in the submittal are true and correct.

Spectra’s Federal Tax ID is: 59-3599248

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2. ADDITIONAL Information 2.1-2.2 ORGANIZATION PROFILE POWERFUL OWNERSHIP GROUP Through our ownership, Spectra is backed by the industry’s foremost leaders in sports, entertainment, content, and media. Our ownership includes Atairos Group, an independent private company focused on supporting growth-oriented businesses across a diverse set of industries, and Comcast Spectacor, an industry leader in sports and entertainment with a broad portfolio of professional sports teams, live entertainment assets, and strategic partners. Below is a detailed depiction of our ownership structure and their entities.

MAJORITY OWNER SIGNIFICANT MINORITY OWNER

Atairos provides a unique combination of active strategic Comcast Spectacor, owned by Comcast, is the parent partnership and patient long-term capital to high-potential company of the (NHL), Philadelphia companies and their management teams. Atairos’ most Wings (NLL), Mariners (ECHL), valuable asset and differentiating factor is the way they work (), the Wells Fargo Complex, with partner companies - taking a strategic and hands-on Live! Philadelphia, and Flyers Skate Zone facilities. Comcast approach to helping them grow by supporting their efforts Spectacor is a significant minority owner of Spectra. The to develop and implement strategic plans designed to collaboration and synergies between our organizations long-term value. contributes to increased opportunity for long-term growth.

ATAIROS GROUP PARTNER COMPANIES COMCAST SPECTACOR ENTITIES

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THE COMCAST CONNECTION Comcast NBCUniversal, the nation’s leading provider of entertainment, information, and communications products and services is at the forefront of media, technology, and content. As the parent company of Comcast Spectacor and the majority investor in the Atairos Group, Comcast has a significant stake in Spectra’s operations, supporting our clients through unprecedented access to resources and technology. As part of the Comcast NBCUniversal family, Spectra is able to offer unique, innovative value to our managed-venues, which otherwise might not be available. Spectra is always looking to enhance the use of technology and marketing, and bring the most innovative solutions to our venues.

The Comcast Corporation family of companies has two primary businesses: Comcast Cable and NBCUniversal. Comcast Cable is the nation’s largest video, high-speed Internet, and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates 30 news and entertainment cable networks, the NBC and broadcast networks, television production operations, television station groups, , and Universal Parks and Resorts. As a result, Spectra is able to offer unique, cutting-edge technology and advertising benefits to venues where we operate. As Loveland is in a Comcast market, the new venues at The Ranch could benefit from multiple Comcast incentives including business class services, in- venue technology, marketing assistance, and more.

In addition to the innovative technology resources our ownership structure provides, it also makes Spectra the most dynamic, well- capitalized firm in the business. In Fiscal Year 2018, Comcast generated $84.5 billion in revenue. In 2018, Comcast entered into an agreement to sell a majority ownership interest in Spectra to Atairos Group. Backed by Comcast, Atairos is an independent strategic holding company focused on supporting growth-oriented businesses across a wide range of industries. Comcast Spectacor maintains a significant stake in Spectra. These deep financial resources will prove invaluable in the development of the Ranch Key Master Plan.

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182 243 VENUE FOOD SERVICES 119 BY DIVISION PARTNERSHIPS Clients MANAGEMENT & HOSPITALITY

SPECTRA’S DIVISIONS We build, shape, adapt, and sync every element of every experience, offering services that span the areas of venue management, food services and hospitality, and partnerships. We think there’s an art to the efficiency of your facility and a science to the energy of your clients. We’re fueled by successfully hosting events everyday on a global scale, and we bring this passion to every single partnership, and every single event, every single day, around the world.

VENUE MANAGEMENT Our attention to detail is integral to creating amazing experiences in every venue we manage. We have a consistent track record of driving top-line revenue and improving partners' bottom lines. We host more than 15,000 events per year, attracting more than 23 million guests and creating countless unforgettable memories worldwide.

Whether it’s the newest way to connect with fans or the simplest way to bring in more, we are proficient in all of VENUE FOOD SERVICES the things that can place your venue at the intersectionPAR ofTNE technologyRSHIPS and entertainment. From the Super Bowl to concerts, national conventionsMANAGEMENT and trade shows,& HOSPITALITY to managing community events and venues like our like our own Flyers Skate Zone, our precise technique combines with an expansive wealth of resources and relationships, turning any event into a single extraordinary occasion.

SPECTRA FOOD SERVICES & HOSPITALITY We believe that your guests deserve being provided with the best accommodations, highest-quality amenities, and premium food and beverages. We know that an exciting, memorable experience is what makes customers return time and time again. Because we serve over 250,000 events and 40 million guests per year, we know a lot about making their experience great. And given our history of success, we also know how to make it a profitable experience for you. The growth of your business starts with our senior management team, who brings a wealth of VENUE FOOD SERVICES diverse knowledge and experiencePARTNE RtoSHIP theS business. Our senior leaders have been responsible for managing events like the Olympics, REQUESTED NAME MANAGEMENT the& HOSPITALITY Super Bowl, and the World Series, and even catering for the President of the . Our team has the background and experience to successfully manage events of any size or complexity for venues ranging from to , fairs to festivals, and casinos to convention centers.

SPECTRA PARTNERSHIPS Spectra is a leader in the sports and entertainment marketing and corporate partnership sales industry. Specializing in sales representation, consulting, and analytics services for properties around the world, we drive success for our clients through employing a unique and customized approach to the evaluation and sales process on a case-by-case basis.

VENUE FOOD SER VICES WhatPARTNERSHIPS separates Spectra from our competition in the commercial rights industry is our level of commitment to each and every MANAGEMENT & HO SPITALITY property we represent. Each member of our national team of sales executives becomes an extension of the property they represent, making Spectra a truly integrated partner.

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2.3 KEY PERSONNEL & PRINCIPALS JOHN PAGE President As President of Spectra Venue Management, John oversees the operations of all Spectra-managed facilities, including arenas, stadiums, convention centers, performing arts centers, and specialized venues. John also oversees Spectra’s corporate booking department, which focuses on facilitating and coordinating strategic booking efforts for all Spectra-managed facilities. With his decades of experience, John’s reputation in the industry is unparalleled, and he leverages his relationships to deliver unforgettable live experiences for guests and fans at Spectra-managed venues.

Prior to being named to his current position, John oversaw all aspects of the Wells Fargo Center and the surrounding Wells Fargo Complex, including Comcast Spectacor’s partnership interest at XFINITY Live! and four Flyers Skate Zone locations. He also was the President of Spectra Venue Management and served as Chief Operating Officer of the company.

John received his Bachelor of Science in Public Administration and a Master of Science from the University of Southern California in , CA.

RICHARD SCHNEIDER Senior Vice President and Chief Operating Officer Richard Schneider is a top performing hospitality professional credited with combining brand, operations, and marketing expertise to deliver substantial revenue growth in highly competitive business markets. In his role with Spectra, Richard enhances and streamlines the day-to-day food operations across Spectra food venues. He also designs strategic programs, initiatives, and resources to drive long-term benefits to guests and clients.

Prior to joining Spectra, Richard worked for Delaware North, where he was Chief Operating Officer of their sports and entertainment subsidiary Sportservice. In this role, he implemented operational strategies to maximize sales growth, launched successful guest experience programs, developed company-wide operating and brand standards, and cultivated partnerships that drove innovation. He was also COO of Delaware North’s airport food and retail business, and Vice President of Hospitality and Guest Services, Gaming and Entertainment. His background also includes leadership positions with Midwest Gaming and Entertainment, Caesars Entertainment, and MGM Grand Detroit. Richard earned his Associate’s degree in Hospitality Administration from Erie Community College.

TODD M. GLICKMAN Executive Vice President, Business Development and Client Relations Todd Glickman brings over 25 years of experience in sustainable business growth to his position. In his role, he oversees the development of new business and ongoing relationships with premier organizations throughout North America for Spectra Venue Management, Food Services & Hospitality, and Partnerships.

Throughout his extensive career, Todd has served in several roles for the company including Marketing and Sales Manager and Assistant Group Sales Manager. After being promoted to Director of Event Services, Todd became the Vice President of Group Sales for Spectra and the Wells Fargo Center, prior to his appointment in his current role.

Todd earned a bachelor’s degree in marketing and communications from the College of Saint Rose in Albany, NY.

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PETER ZINGONI Vice President, Business Development and Client Relations With over five years of industry experience, Peter Zingoni previously served as Event Manager for Comcast Spectacor at the highly successful Wells Fargo Center in Philadelphia. Prior to transitioning into his current role to at Spectra, Peter also gained considerable experience in commercial real estate as Vice President of the Jacobs Realty Group in Wayne, PA.

In his current position, Peter is responsible for developing new business and ongoing relationships with premier venues throughout North America for Spectra Venue Management, Spectra Food Services & Hospitality, and Spectra Partnerships.

Peter currently serves as an Executive Member on the board of the Professional Hockey Players Association, and he holds a bachelor’s degree in business management from in Providence, RI. He is also a member of the International Association of Venue Managers.

BRYAN FUREY Senior Vice President, Partnerships Bryan Furey leads Spectra’s Partnerships division. In this position, he generates profitable growth for Spectra-managed venues and properties across North America through the sale of naming rights, sponsorship, advertising, pouring rights, premium seating, and other commercial rights. Bryan oversees Spectra Partnerships’ day-to-day operations. His team represents over 90 clients, and has sold 40+ naming rights deals in the past decade — generating over $75 million in gross sponsorship sales each year.

Bryan has been with Spectra for over a decade, growing through various roles with the company, including Project Manager and Regional Vice President. Prior to joining Spectra, Bryan spent time working with IMG in Philadelphia, managing events and selling ships and premium seating for a roster of entertainment properties and high-profile athletes. Following his tenure at IMG, Bryan ran Philadelphia’s only annual professional golf event, which was hosted by PGA Tour Jim Furyk and featured the world’s top golfers, including Phil Mickelson, Adam Scott, Padraig Harrington, John Daly, and more.

RICK HONTZ Regional Vice President Rick Hontz is responsible for direct oversight of numerous Spectra facilities, primarily located in the Midwest. He provides supervision and leadership to Spectra’s Venue Management General Managers at arenas, convention centers, and fairgrounds.

With over 18 years of industry experience, Rick was previously the General Manager at the Budweiser Events Center at the Ranch (BEC) in Loveland, CO. Rick handled the day-to-day operations and event bookings at the BEC, which consists of seven buildings. Additional previous positions include Director of Marketing and Assistant General Manager at Insurance Arena in Trenton, NJ and the Assistant General Manager at the Budweiser Events Center. He is a member of the IAVM, and he serves on the Board of Directors for the Loveland Chamber of Commerce.

Rick received a bachelor’s degree from Bloomsburg University in Bloomsburg, PA.

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KELLER TAYLOR District General Manager Keller Taylor is responsible for the strategic planning and daily operations of the Budweiser Events Center in Loveland, CO, in addition to direct oversight of numerous other Spectra-managed facilities. He provides supervision to Spectra’s Venue Management General Managers at arenas, equine facilities, convention centers, and amphitheaters.

With over a decade of industry experience, Keller previously served as the General Manager of in Enid, OK; Facility Director for Bird Arena in Athens, OH; and the Director of Event Operations for the H-E-B Center at Cedar Park in Cedar Park, TX. He is a member of the IAVM, IAEE, and MPI. As an experienced industry-veteran, Keller provides valuable insight and guidance to General Managers.

Keller received a BBA from University of South Carolina. He also received a MBA from Ohio University and an MSA from Ohio University.

ROBERT SCHWARTZ Senior Vice President & Chief Marketing Officer Bob Schwartz is responsible for making Spectra a marketing powerhouse in the venue management industry. He oversees all advertising placement, promotions, marketing, publicity, and group sales for Spectra — creating a “one marketing department” mentality that results in a unique network that generates innovation and highly successful marketing plans.

Throughout his 24-plus year career, Bob has served as the Marketing Director for the in , the Los Angeles Coliseum and Sports Arena in California, and the London Arena in the . He was also the Vice President of Marketing for the Wells Fargo Center before entering his current role with Spectra Venue Management.

Bob holds a bachelor’s degree in sports management from the University of Massachusetts in Amherst, MA. He recently received the 2018 Harold VanderZwaag Distinguished Alumni Award from UMASS Amherst, which is an award that celebrates professional excellence, outstanding achievement in the sports industry and dedication to the McCormack Department of Sport Management.

MICHAEL AHEARN Senior Vice President, Operations Michael Ahearn uses his vast domestic and international venue management experience to elevate Spectra’s facility operations throughout North America. In his position, he oversees Facility Operations Departments at all Spectra-managed facilities, and he is directly responsible for the Wells Fargo Center Operations Department, including venue repairs and maintenance, cleaning, event operations, telecommunications, and capital improvement projects. He also heads up Spectra’s Facility Consulting Division, which offers stand-alone venue planning, operations, and procurement services.

Michael has held key positions at venues around the world, including Event Manager for the in England; Box Office Manager at the Spectrum in Philadelphia, PA; and Sport Complex Director at the Jacksonville Sport & Entertainment Complex in Jacksonville, FL.

Michael holds a bachelor’s degree from Widener University in Chester, PA.

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DAVE ANDERSON Senior Vice President, Convention Centers As Senior Vice President, Dave will lead the Executive Leadership team of the SCCC and work directly with the Contract Administrator to ensure Owner and Oversight Committee satisfaction. Dave asserts a hands-on approach and a guest services commitment that is second to none in the industry. His grasp of the importance of a detailed approach to guest satisfaction makes him the best venue professional to oversee an already successful operation at the SCCC. Dave and the SCCC team are currently developing fresh ideas for guest enhancement at the SCCC as well as the WOW Factor program that is already well underway. He is also responsible for the development and implementation of Spectra’s national sales initiatives for all convention centers. He handles all day-to-day operational matters at the Palm Beach County Convention Center. Dave was on the selection committee for the new 400-room West Palm Beach convention center hotel, and he was involved in common area construction plan review between the two venues and assisted in negotiating the hotel room block agreement with the new Hilton Hotel.

With over 20 years of industry experience in convention centers, arenas, and theaters, Dave has held numerous positions within the facility management industry, which include Sales Manager, Director of Events, and General Manager. He is currently a board member of the Palm Beach County Hotel Association and the Facilities Managers Association. He also sits on the Convention Center Committee and Board of Governors for the International Association of Venue Managers.

Dave earned his bachelors degree in marketing from the University of Wisconsin in Whitewater, WI.

KENNETH WAJDA, CPA, CGMA Senior Vice President, Finance Kenneth Wajda brings to Spectra more than 24 years of experience in accounting and finance. He is a certified public accountant, and previously, he held the position of Director of Taxation for Comcast Spectacor. Prior to joining the company, he was a senior staff member at Klatzkin and Company, LLP in .

Kenneth is responsible for all financial aspects of Spectra Venue Management, as well as financial management for Spectra-managed venues and consulting clients.

Kenneth received his bachelor’s degree in accounting from The College of New Jersey. He is also a member of the American Institute of Certified Public Accountants, the New Jersey Society of Certified Public Accountants, and the International Association of Venue Managers.

DAVID LEIBOWITZ Vice President, Finance and Strategy David Leibowitz provides in-depth financial planning operations for Spectra Venue Management and Spectra Food Services & Hospitality. In his role, David provides projections and comparative analyses for Spectra Venue Management and Spectra Food Services & Hospitality. He also supports contract negotiations and renewals.

Prior to joining Spectra, David served as the Executive Director of Financial Analysis and Planning for SMG.

David acquired his Bachelor of Science in Business Administration and Finance from George University in Washington, DC.

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BRIAN ROTHENBERG Executive Vice President and General Counsel Brian Rothenberg provides comprehensive legal support and oversight for Spectra Venue Management, Food Services & Hospitality, and Partnerships.

With more than 20 years of experience, Brian served as an associate at Stradley, Ronon, Stevens & Young LLP, a full-service law firm based in Philadelphia, before joining Comcast Spectacor.

Brian holds a bachelor’s degree from Rutgers University in New Brunswick, NJ and a Juris Doctorate from Emory University School of Law in , GA.

ANDREW FORSTADT Vice President, Entertainment And Events Andrew Forstradt’s primary responsibility is to develop and execute strategies that elevate Spectra’s booking capabilities. He accomplishes this by fostering ongoing relationships with the 100-plus promoters Spectra works with annually and also by concentrating routing efforts across Spectra venues. With almost three decades in the business, Andrew’s experience working in all parts of the live entertainment business—content development, booking, venue management, production, and talent management—has given him an exceptional depth of industry knowledge.

Prior to working with Spectra, Andrew was the Senior Director, Global Live Event Booking for the World Entertainment (WWE) where he oversaw the tour planning and booking activities for all WWE events. Prior to his tenure at WWE, he spent more than 12 years in a variety of business development and programming roles for The Company. He also held executive positions at a prominent talent management and production company, after beginning his career as an agent at the William Morris Agency.

BRETT REOPELL Director of Booking, Wells Fargo Center Brett handles event-booking responsibilities at the Wells Fargo Center. Brett also provides booking support to Spectra-managed venues in an effort to drive additional content to these facilities. With over 20 years of industry experience, his areas of involvement include event booking & scheduling, contract negotiation, budgeting, operations, and event services.

Prior to joining Wells Fargo Center, Brett was the Director of Arenas & Distributors for Paciolan (then Spectra Ticketing & Fan Engagement), the Director of Booking at FedExForum in Memphis, TN and the Booking Coordinator at the in Amherst, MA.

Brett acquired his bachelor degree in Sport Management from UMass Amherst and is also a graduate of the IAVM Venue Management School.

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JACQUELYN HOLOWATY Vice President, Client Experiences And Ticketing Jacquelyn Holowaty’s career includes extensive box office and ticketing experience as well involvement with establishing new venue procedures. She originally joined Spectra at the Budweiser Events Center in Loveland, CO, where she was an integral part of the venue’s opening. She then moved on to positions at South Okanagan Events Centre and the , which are two Spectra-managed facilities in . She was promoted to Assistant General Manager of the Abbotsford Centre before opening the Allentown, PA PPL Center as Assistant General Manager.

In her current role, Jacquelyn leads the onboarding and transition processes for new clients. She also works closely with Spectra’s ticketing partners to integrate ticketing technology and to create new revenue-generating concepts for Spectra’s clients.

Jacquelyn received her Bachelor of Science in Natural Resources Recreation and Tourism from Colorado State University in Fort Collins, CO.

BLAIR KAHORA CARDINAL Director, Communications Blair Kahora Cardinal leads the company’s communications strategies on traditional and digital media platforms. She drives Spectra’s business objectives through media relations, digital storytelling, social media engagement, and brand management for external and internal audiences.

Blair works closely with field marketing and leadership teams to identify opportunities and to develop inclusive campaigns that showcase each venue’s breadth of expertise and exciting content. She also provides communications counsel and support to manage crisis situations.

Prior to working at Spectra, Blair was Assistant Vice President and Director of Media Relations at Buchanan Public Relations, a boutique agency where she specialized in business-to-business communications for -chip professional services clients.

Blair holds a Bachelor of Arts from the University of Delaware and an MBA in Strategic Management and Marketing from in Villanova, PA.

2.4 FINANCIAL STATEMENTS As demonstrated by Spectra’s confidential audited financial statements for the past ten years included in with Response, Spectra consistently shows strong operating performance and financial results. In addition, a majority interest in Spectra is owned by Atairos Group, an independent private company focused on supporting growth oriented businesses across a wide range of industries with excess of $5 billion of equity capital. Through our financial capacity and strength as well as the support of our corporate hierarchy, Spectra often includes financial commitments as part of our projects. At our 340+ active client properties, Spectra has invested over $56 million into capital projects. There is no issue in our ability to perform the proposed services, or, if applicable, secure a performance bond.

Due to a brand realignment in 2015, and a sale of our company to Atairos in 2018, the confidential audited financial statements provided date back to our Global Spectrum brand name and Comcast Spectacor ownership. Specific questions pertaining to these audited financial statement should be directed to: Ken Wajda, Vice President of Finance, Spectra Food Services & Hospitality, 215.952.5216 or [email protected].

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2.5 FACILITY DEVELOPMENT Spectra has extensive experience in the development and opening of new venues. Throughout our history, we have assisted in the opening of over 100 venues, offering critical input during the design and development phase to attract more events and to decrease operating expenses, as well as providing significant capital to be invested into the project. Spectra ensures successful openings of our clients’ properties through allocating dedicated corporate resources to these critical projects. This venture would also benefit from the on-site presence of Keller Taylor, who will serve as a key liaison for the County, and to provide daily support in the development of the envisioned Ranch Key Master Plan.

In addition to Spectra’s own experience, we have worked alongside and participated in many development projects with our significant minority owner, Comcast Spectacor, where Comcast Spectacor was a key investor in the project. Details and highlights of projects Spectra has assisted in developing some of these projects are below.

WELLS FARGO CENTER PHILADELPHIA, PA ■■20,000-seat arena ■■NHL/NBA tenant teams ■■Comcast Spectacor-owned ■■Undergoing $250 million renovation (funded by Comcast and Comcast Spectacor)

XFINITY LIVE! PHILADELPHIA, PA ■■5-venue Dining & Entertainment District ■■50/50 Venture with Comcast Spectacor/Cordish Companies ■■Drove development and construction process for a $30 million project ■■~$2.8 million annual partnership sales ■■~$28 million top-line revenue

SINGAPORE SPORTS HUB , ■■Multi-venue property including various , arena, and recreation venues ■■Public/private partnership ■■Upfront capital investment of $4.8 million (SGD) ■■At-risk performance-based compensation ■■25-year deal

BUDWEISER GARDENS LONDON, ONTARIO ■■10,000-seat downtown arena ■■Arena developed through Spectra, EllisDon, and BBB Partnership on City- leased land ■■Upfront capital contribution of $10 million CAD during construction phase ■■Long-term management rights ■■Risk on life cycle maintenance, repairs, and replacements

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2.5.1 PROFESSIONAL REFERENCES As it pertains to the previously listed experience with similar projects, please see the following references:

IOWA EVENTS CENTER DES MOINES, IA MARK WANDRO Polk County Administrator, Polk County, E: [email protected] P: (515)-286-2125

BUDWEISER EVENTS CENTER LONDON, ON, ANNA LISA BARBON Managing Director, Corporate Services and Treasurer, CFO City of London, Ontario E: [email protected] P: (519) 661-2489

2.5.2 EXPERIENCE WITH PUBLIC ENTITIES On the following pages we have provided our complete client list, which demonstrates Spectra’s current Venue Management, Food Services & Hospitality, and Partnerships clients, the majority of which are public entities. Throughout this Response, we have provided detailed information on our successes with Larimer County at The Ranch/Budweiser Events Center. We look forward to the opportunity to continue to build upon these successes as part of your Master Plan Development/vision for the future.

THE RANCH COMPLEX 11 DEVELOPMENT OPPORTUNITIES RFI CLIENT LIST

ARENAS CITY VENUE CAPACITY V F P Abbotsford, BC, Canada Abbotsford Centre 8,500 Albany, GA Albany James H. Gray, Sr. Civic Center 10,240 Allentown, PA PPL Center 9,700 Amherst, MA Mullins Center, University of Massachusetts Amherst 10,000 Anchorage, AK University of Alaska Anchorage Alaska Airlines Center 5,000 Atlantic City, NJ Jim Whelan 14,500 Augusta, GA Arena at Augusta Entertainment Complex 8,700 Bangor, ME 8,078 Beaumont, TX at Ford Park Entertainment Complex 8,500 Belleville, ON, Canada CAA Arena (formerly Yardmen Arena) 4,400 Casper, WY Casper Events Center 8,395 Champaign, IL State Farm Center, University of 17,100 Clovis, NM Curry County Events Center 6,500 Columbus, GA 10,000 Coralville, IA 5,000 Dallas, TX Arena at Kay Bailey Hutchinson Convention Center Dallas 9,816 Dallas, TX Coliseum at Dallas Fair Park 9,686 Dawson Creek, BC, Canada Encana Events Centre 6,500 Des Moines, IA Wells Fargo Arena at 16,980 Enid, OK Stride Bank Center 4,000 Everett, WA (formerly XFINITY Arena at Everett) 10,000 Fargo, ND Fargodome 19,000 Fayetteville, NC Crown Center Coliseum at the Crown Complex 10,000 Fayetteville, NC Crown Arena at the Crown Complex 4,500 Fort Collins, CO Moby Arena, Colorado State University 9,000 Grand Forks, ND Alerus Center 22,000 Greensboro, NC Greensboro Coliseum Complex 23,500 Hamilton, ON, Canada FirstOntario Centre 19,000 Hartford, CT XL Center 16,500 Hoffman Estates, IL Sears Centre Arena 11,800 Independence, MO Silverstein Eye Centers Arena 5,800 Kallang, Singapore Singapore Indoor Stadium at 13,000 Kallang, Singapore OCBC Arena at Singapore Sports Hub 3,000 Kingston, RI Ryan Center, University of Rhode Island 7,700 Knoxville, TN Knoxville Civic Auditorium and Coliseum 7,140 Lakeland, FL Jenkins Arena at RP Funding Center 10,000 London, ON, Canada 10,000 Loveland, CO Budweiser Events Center at The Ranch Events Complex 7,200 Lowell, MA at UMass Lowell, Univ. of Massachusetts Lowell 7,800 Lubbock, TX United Supermarkets Arena, Texas Tech University 15,500 Macon, GA at Macon Centreplex 9,252

SPECTRA DIVISIONS *Selected and negotiating agreement | **Operated by BrÛlée Catering ARENAS (Continued) CITY VENUE CAPACITY V F P , SK * 4,500 Nampa, ID Ford Idaho Center 12,657 Nashville, TN Memorial Gymnasium, 14,326 Norfolk, VA Scope Arena 3,850 Norfolk, VA Ted Constant Convocation Center, Old Dominion University 9,500 Orlando, FL Arena, University of Central Florida 10,000 , ON, Canada Tribute Communities Centre (formerly General Motors Centre) 6,400 Owensboro, KY 5,000 Penticton, BC, Canada Memorial Arena at SOEC Complex 2,500 Penticton, BC, Canada South Okanagan Events Centre at SOEC Complex 6,500 Petersburg, VA Virginia State University Multipurpose Center 6,200 Philadelphia, PA , 10,000 Philadelphia, PA Wells Fargo Center 21,000 Portland, ME 9,500 Prescott Valley, AZ Findlay Prescott Center (formerly Prescott Valley Event Center) 5,100 Ralston, NE 4,400 Richmond, VA Stuart C. , Virginia Commonwealth University 7,500 Rio Rancho, NM Santa Ana Star Center 8,000 Robstown, TX Marvin and Laura Berry Pavilion at Richard M. Borchard Regional Fairgrounds 4,000 Salina, KS Tony’s Pizza Events Center (formerly Salina Bicentennial Center) 7,583 Sioux City, IA 10,000 Sioux Falls, SD Denny Sanford Premier Center 12,000 Sioux Falls, SD Sioux Falls Arena 6,500 Springfield, MA MassMutual Center 6,677 Springfield, MO JQH Arena at Missouri State University 10,200 St. Louis, MO Chaifetz Arena, 10,600 Tallahassee, FL Donald L. Tucker Civic Center, Florida State University 12,500 Topeka, KS Landon Arena at Stormont Vail Events Center 7,777 , ON, Canada Mattamy Athletic Centre, Ryerson University 3,600 Trenton, NJ CURE Insurance Arena 10,500 Villanova, PA , Villanova University 6,500 Wichita Falls, TX Kay Yeager Coliseum at Wichita Falls Multi-Purpose Events Center 6,500 Windsor, ON, Canada WFCU Centre 7,000 Winston-Salem, NC Lawrence Joel Veterans Memorial Coliseum, Wake Forest University 14,665 Yakima, WA Yakima Valley SunDome at Central Washington State Fairgrounds 8,000 Total Arenas: 76 Total Seats: 714,822

STADIUMS CITY VENUE CAPACITY V F P Albuquerque, NM Isotopes Park 11,000 Biloxi, MS MGM Park 6,000 Bowie, MD George’s Stadium 10,000 Bridgeview, IL SeatGeek Stadium (formerly Toyota Park) 28,000 Champaign, IL Memorial Stadium, University of Illinois 60,670 Chester, PA Talen Energy Stadium 25,000 Dallas, TX at Dallas Fair Park 92,500 East Hartford, CT Pratt & Whitney Stadium at Rentschler Field 40,642

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering STADIUMS (Continued) CITY VENUE CAPACITY V F P El Paso, TX Southwest University Park 7,500 Frederick, MD Nymeo Field at Harry Grove Stadium 5,500 Fort Collins, CO Canvas Stadium, Colorado State University 32,000 Hamilton, ON, Canada 24,000 Hartford, CT 5,500 High Point, NC BB&T Point Stadium 5,000 Hillsboro, OR Ron Tonkin Field 4,500 Irvine, CA Championship Stadium at Great Orange County Park 5,000 Kallang, Singapore National Stadium at Singapore Sports Hub 55,000 Kansas City, KS T-Bones Ballpark 6,537 Lubbock, TX Dan Law Field, Texas Tech University 5,000 Lubbock, TX John Walker Soccer Complex, Texas Tech University 2,500 Lubbock, TX Jones AT&T Stadium, Texas Tech University 60,454 Memphis, TN Liberty Bowl Memorial Stadium 62,380 Mesa, AZ Hohokam Stadium 10,000 Mesa, AZ Sloan Park 15,000 Nashville, TN Hawkins Field, Vanderbilt University 3,700 Nashville, TN Vanderbilt Soccer/ Complex 2,400 Nashville, TN , Vanderbilt University 40,350 Norfolk, VA Foreman Field at S.B. Ballard Stadium, Old Dominion University 20,000 Norfolk, VA Harbor Park 12,200 Omaha, NE Werner Park 6,430 Orlando, FL (home to MLS Orlando City Soccer Club) 25,000 Orlando, FL Spectrum Stadium, University of Central Florida 45,301 Orlando, FL Complex, University of Central Florida 3,600 Orlando, FL UCF Complex 750 Orlando, FL UCF Soccer and Track Complex, University of Central Florida 2,000 Philadelphia, PA (MLB Phillies) 45,000 Pomona, NY Palisades Credit Union Park 4,500 Sacramento, CA Papa Murphy’s Park at California Exposition & State Fairgrounds 11,000 Salisbury, MD Arthur W. Perdue Stadium 5,200 San Jose, CA Avaya Stadium 18,000 Scottsdale, AZ Salt River Fields at Talking Stick 8,000 Sioux City, IA Elwood Olsen Stadium 10,000 Sioux City, IA Lewis & Clark Park 3,631 Sioux Falls, SD Sioux Falls Stadium 4,462 Springfield, MO Plaster Sports Complex, Missouri State 17,500 Stockton, CA Banner Island Ballpark 5,287 Syracuse, NY NBT Bank Stadium 11,000 Villanova, PA , Villanova University 12,500 Waldorf, MD Regency Furniture Stadium 4,200 Winston-Salem, NC BB&T Field, Wake Forest University 31,500 Total Stadiums: 50 Total Seats: 933,194

CONVENTION & CONFERENCE CENTERS CITY VENUE SQ. FT. EXHIBIT SPACE V F P Atlantic City, NJ Atlantic City Convention Center 627,000

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering CONVENTION & CONFERENCE CENTERS (Continued) CITY VENUE SQ. FT. EXHIBIT SPACE V F P Bangor, ME Cross Insurance Center 36,365 Beaumont, TX Ford Exhibit Hall at Ford Park Entertainment Complex 48,000 , OH Duke Energy Convention Center 500,000 Cincinnati, OH Sharonville Convention Center 65,000 Clovis, NM Clovis Civic Center 30,000 Collinsville, IL Gateway Center 105,000 Columbia, SC Columbia Metropolitan Convention Center 142,000 Columbus, GA Columbus Convention & Trade Center 182,000 Corpus Christi, TX Congressman Solomon P. Ortiz International Center 35,000 Dallas, TX Automobile Building at Dallas Fair Park 84,000 Dallas, TX Centennial Hall at Dallas Fair Park 90,000 Dallas, TX Creative Arts Building at Dallas Fair Park 17,000 Dallas, TX Embarcadero at Dallas Fair Park 27,000 Dallas, TX Food & Fiber Building at Dallas Fair Park 25,000 Dallas, TX Grand Place at Dallas Fair Park 50,000 Dallas, TX Kay Bailey Hutchinson Convention Center Dallas 1,000,000 Dallas, TX Tower Building & Rotunda at Dallas Fair Park 40,000 Dallas, TX Women’s Building at Dallas Fair Park 70,000 Dayton, OH Dayton Convention Center 150,000 Daytona Beach, FL 205,000 Des Moines, IA Community Choice Credit Union Convention Center at Iowa Events Center 223,875 Des Moines, IA Hy-Vee Hall at Iowa Events Center 223,098 Durham, NC Durham Convention Center 33,250 Enid, OK Stride Bank Center 10,000 Everett, WA Edward D. Hansen Conference Center at Angel of the Winds Arena 13,700 Fayetteville, NC Crown Expo Center & Ballroom at the Crown Complex 69,200 Grand Forks, ND Alerus Center 160,000 Greensboro, NC Greensboro Coliseum Complex Special Events Center 167,000 Hamilton, ON, Canada FirstOntario Centre Exhibition Centre 117,000 Hartford, CT XL Center Exhibition Hall 68,800 Kerrville, TX Hill Country Youth Event Center and Outdoor Arena 78,000 Lakeland, FL RP Funding Center 84,000 Loveland, CO First National Bank Exhibition Building at The Ranch Events Complex 36,000 Miami Beach, FL Miami Beach Convention Center 750,000 Nampa, ID Nampa Civic Center 28,000 Nanaimo, BC, Canada Island Conference Centre 38,000 Niagara Falls, NY Conference and Event Center Niagara Falls 42,700 Overland Park, KS Overland Park Convention Center 100,000 Owensboro, KY Owensboro Convention Center 60,000 Penticton, BC, Canada Penticton Trade & Convention Centre at SOEC Complex 60,000 Provo, UT Utah Valley Convention Center 47,000 Pueblo, CO Pueblo Convention Center 22,000 Richmond, VA Greater Richmond Convention Center 288,550 Robstown, TX Exhibition Center at Richard M. Borchard Regional Fairgrounds 178,077 Roswell, NM Roswell Convention & Civic Center 33,708 Salina, KS Heritage Hall at Tony’s Pizza Events Center 18,360 Santa Clara, CA Santa Clara Convention Center 302,000

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering CONVENTION & CONFERENCE CENTERS (Continued) CITY VENUE SQ. FT. EXHIBIT SPACE V F P Sevierville, TN Sevierville Convention Center 200,000 Shawnee, OK Heart of Exposition Center* 152,400 Sioux Falls, SD Sioux Falls Convention Center 71,000 Springfield, MA MassMutual Convention Center 55,000 St. Charles, MO Saint Charles Convention Center 66,000 Tallahassee, FL Donald L. Tucker Civic Center 51,000 Topeka, KS Exhibition Hall at Stormont Vail Events Center 44,500 Toronto, ON, Canada Downsview Park Studio 3 32,000 Toronto, ON, Canada Enercare Centre 1,000,000 West Palm Beach, FL Palm Beach County Convention Center 148,000 Wichita Falls, TX Ray Clymer Exhibit Hall at Wichita Falls Multi-Purpose Events Center 38,000

Total Convention & Conference Centers: 59 Total Sq. Ft. Exhibit Space: 8,638,583

PERFORMING ARTS CENTERS & THEATERS CITY VENUE CAPACITY V F P Albany, GA Albany Municipal Auditorium 965 Atlantic City, NJ Adrian Phillips Theater at Boardwalk Hall 3,200 Augusta, GA William B. Bell Auditorium at Augusta Entertainment Complex 2,700 Carteret, NJ Carteret Performing Arts Center 1,600 Charleston, SC Charleston Gaillard Center 1,800 Columbia, SC Township Auditorium 3,099 Dallas, TX The Black Academy of Arts and Letters at KBHCCD 1,740 Durham, NC Durham Performing Arts Center 2,712 Fayetteville, NC Crown Theatre at the Crown Complex 2,400 Federal Way, WA Federal Way Performing Arts and Event Center 700 Greensboro, NC Steven Tanger Center for the Performing Arts 3,000 Greensboro, NC War Memorial Auditorium at Greensboro Coliseum Complex 2,400 Hamilton, ON, Canada FirstOntario Concert Hall (formerly Hamilton Place) 2,193 Hamilton, ON, Canada Molson Canadian Studio 550 Lakeland, FL Youkey Theatre at The Lakeland Center Complex 2,296 Macon, GA Macon Auditorium at Macon Centreplex 2,688 Miami, FL Adrienne Arsht Center of the Performing Arts of Miami-Dade County 4,600 Nampa, ID John Brandt Performing Arts Theater at the Nampa Civic Center 630 Norfolk, VA Chrysler Hall 2,500 Orlando, FL Dr. Phillips Center for the Performing Arts 2,700 Philadelphia, PA Philadelphia Metropolitan Opera House** 3,500 Philadelphia, PA The Kimmel Center 3,150 Pueblo, CO Pueblo Memorial Hall 1,600 Santa Clara, CA Santa Clara Convention Center Theater 607 Seattle, WA Marion Oliver McCaw Hall at Seattle Center 2,963 Sioux City, IA 2,650 Sioux Falls, SD Orpheum Theater Center 686 Springfield, MO Juanita K. Hammons Hall for the Performing Arts, Missouri State University 2,264 Virginia Beach, VA Sandler Center for the Performing Arts 1,300 Wichita Falls, TX Memorial Auditorium at Wichita Falls Multi-Purpose Events Center 2,700 Total Performing Arts Centers & Theaters: 30 Total Seats: 65,893

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering FAIRGROUNDS & EXPOSITION CENTERS CITY VENUE ACRES V F P Bangor, ME Bangor State Fairgrounds 55 Beaumont, TX Ford Midway at Ford Park Entertainment Complex 9 Clovis, NM Curry County Fairgrounds 90 Costa Mesa, CA Orange County Fair & Event Center 150 Doswell, VA /Meadow Event Park 335 Knoxville, TN Chilhowee Park 81 London, ON, Canada Western Fair District 85 Loveland, CO The Ranch-Larimer County Fairgrounds and Events Complex 244 Memphis, TN Memphis Fairgrounds Complex 168 Pleasanton, CA Alameda County Fairground 267 Pomona, CA Los Angeles County Fairplex 487 Ridgefield, WA Clark County Fairgrounds 170 Robstown, TX Richard M. Borchard Fairgrounds 250 Sacramento, CA California Exposition & State Fairgrounds 350 Santa Rosa, CA Sonoma County Fairgrounds 200 Ventura, CA Ventura County Fairgrounds at Seaside 62 Yakima, WA Central Washington State Fairgrounds 120 Total Fairgrounds & Exposition Centers: 17 Total Acres: 3,123

AGRICULTURAL CENTERS CITY VENUE DESCRIPTION V F P Dallas, TX Briscoe Carpenter Livestock Center at Dallas Fair Park 55,000 sq. ft. Livestock Facility Dallas, TX Pan America Arena at Dallas Fair Park 2,500-seat Livestock Arena Nampa, ID Ford Idaho Horse Park Indoor/Outdoor Equestrian Facility Shawnee, OK Heart of Oklahoma Exposition Center Indoor/Outdoor Arenas* 52-Acre Multi-Venue Complex Topeka, KS Agriculture Hall at Stormont Vail Events Center 20,000 sq. ft. Event Space Topeka, KS Domer Arena at Stormont Vail Events Center 135,000 sq. ft./250-Stall Space Wichita Falls, TX J.S. Bridwell Agricultural Center 1,200-Seats/50,000 sq. ft. Stalls Total Agricultural Centers: 7

AMPHITHEATERS CITY VENUE SEATS V F P Albany, GA Veterans Park Amphitheater 2,500 Beaumont, TX Ford Pavilion at Ford Park Entertainment Complex 14,000 Costa Mesa, CA Pacific Amphitheatre at Orange County Fair & Event Center 13,000 Dallas, TX Band Shell at Dallas Fair Park 4,042 Detroit, MI Aretha Louise Franklin Amphitheatre 5,000 Greensboro, NC White Oak Amphitheater at Greensboro Coliseum Complex 23,500 Liberty, NY Bethel Woods Center for the Arts 15,440 Maryland Heights, MO Centene Community Ice Complex Amphitheater* 5,000 Nampa, ID Ford Idaho Amphitheater 11,000 Ridgefield, WA Sunlight Supply Amphitheater at Clark County Fairgrounds 19,000 Total Amphitheaters: 10 Total Seats: 112,482

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering CULTURAL FACILITIES CITY VENUE DESCRIPTION V F P , MD Maryland Science Center 8 Exhibits Burlington, ON, Canada Royal Botanical Gardens 2,450 Acres of Nature Sanctuaries Miami, FL Jungle Island 450 Exhibits Philadelphia, PA at Memorial Hall** 3,000 Capacity/6 Event Spaces Philadelphia, PA Cruiser Olympia** 800 Capacity/8 Event Spaces Philadelphia, PA ** 4,500 Capacity/3 Event Spaces Philadelphia, PA Free Library on the Parkway** 250 Capacity/7 Event Spaces Philadelphia, PA Independence Seaport Museum** 2,000 Capacity/7 Event Spaces Philadelphia, PA Independence Visitor Center** 1,000 Capacity/4 Event Spaces Philadelphia, PA John F. Collins Park** 100 Capacity/1 Event Space Philadelphia, PA Moulin at Sherman Mills** 800 Capacity/1 Event Space Philadelphia, PA Museum of the American Revolution** 1,000 Capacity/6 Event Spaces Philadelphia, PA National Constitution Center** 3,000 Capacity/8 Event Spaces Philadelphia, PA Sister Cities Park** 400 Capacity/5 Events Spaces Philadelphia, PA The Rothman Cabin at Dilworth Park** 180 Capacity/1 Event Space Tampa, FL ZooTampa at Lowry Park 1,500 Exhibits Total Cultural Facilities: 16

CASINOS CITY VENUE DESCRIPTION V F P Algodones, NM Black Mesa Casino 600-Slot Casino Ashwaubenon, WI Oneida Main Casino 1,000-Slot Casino Baraboo, WI Ho-Chunk Gaming Wisconsin Dells 2,200-Slot Casino Black River Falls, WI Ho-Chunk Gaming Black River Falls 600-Slot Casino Colusa, CA Colusa Casino (consulting) 1,200-Slot Casino Eagle Pass, TX Kickapoo Lucky Eagle Casino (consulting) 3,300-Slot Casino Madison, WI Ho-Chunk Gaming Madison 1,200-Slot Casino Nekoosa, WI Ho-Chunk Gaming Nekoosa 600-Slot Casino Thackerville, OK WinStar World Casino and Resort Gran Via Buffet 500-Seat Buffet Wittenberg, WI Ho-Chunk Gaming Wittenberg 500-Slot Casino

Total Casinos: 10

RACETRACKS CITY VENUE CAPACITY V F P Pleasanton, CA Pleasanton Satellite Racing at Alameda County Fairgrounds 6,608 Portland, OR Portland International Raceway 86,000 Sacramento, CA Cal Expo Harness Racing and Sports & Wagering Center 6,834 Thompson, CT Thompson Speedway Motorsports Park 13,000 Total Racetracks: 4 Total Seats: 112,442

RECREATION FACILITIES CITY VENUE CAPACITY V F P Amherst, MA Mullins Ice Rink, UMass Amherst 350 Amherst, MA John Francis Kennedy Champions Center, UMass Amherst Multipurpose Sports Facility Beaumont, TX Ford Fields at Ford Park Entertainment Complex 12 Youth Baseball/Softball Fields Belleville, ON, Canada Quinte Sports & Wellness Centre 330,000 sq. ft. Mixed Use Facility Everett, WA Angel of the Winds Community Ice Rink Community Ice Rink

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering RECREATION FACILITIES (Continued) CITY VENUE CAPACITY V F P Glassboro, NJ West Campus Fields at Rowan University* Multi-Venue Sports Complex Independence, MO Centerpoint Community Ice Rink Community Ice Rink Kallang, Singapore Singapore Sports Hub: Aquatics Centre 6,000 seats, 2 Olympic Pools, Dive Tank Leisure Water Park Public Community Use Facilities 86 Acres of Mixed Use Outdoor Space Sports Information and Resource Centre (SIRC) Water Sports Centre and 500 Meter Regatta Race Track Kerrville, TX River Star Arts & Event Park Outdoor Multipurpose Facility Kingston, RI Bradford R. Boss Ice Arena, University of Rhode Island 2,500 Maryland Heights, MO Centene Community Ice Complex/St. Louis Blues Practice Center 4-Sheet Mixed Use Nampa, ID Ford Idaho Sports Center 100,000 sq. ft. multipurpose sports center Orlando, FL The Venue at UCF, University of Central Florida Volleyball/Multipurpose Facility Oshawa, ON, Canada Tribute Communities Centre Community Ice Rink 250 Penticton, BC, Canada OHS Training Centre at SOEC Complex 400 Ralston, NE Ralston Arena Community Ice Rink 300 Sioux City, IA IBP Ice Center 860 Sioux Falls, SD 160,000 sq. ft. Indoor Sports Facility Topeka, KS Heritage Hall at Stormont Vail Events Center 7,000 sq. ft. Multipurpose Event Space Toronto, ON, Canada Downsview Park Festival Terrace 40,000-Person Capacity Outdoor Space The Hangar Indoor and Outdoor Mixed Use Athletic Facilities The Meadow 10,000-Person Capacity Outdoor Space Villanova, PA Nevin Fieldhouse, Villanova University 1,500-Capacity Volleyball Arena Welland, ON, Canada Youngs Sportsplex 128,000 sq. ft. Indoor and Outdoor Mixed Use Athletic Fields Welland, ON, Canada Welland Municipal Facilities Mixed-use Municipal Facilities Wilmington, DE 76ers Fieldhouse Multipurpose Recreation Complex

Total Recreation Facilities: 30

SPECIALIZED VENUES CITY VENUE DESCRIPTION V F P Abu Dhabi, UAE Du Arena 10,000 Abu Dhabi, UAE Du Forum 50,000 Albuquerque, NM Albuquerque International Balloon Fiesta 500,000 Albuquerque, NM Gondola Club at Balloon Fiesta Park 550-Person Premium Hospitality Area Auburn, WA Green River Community College 10,000 Students Casper, WY Hogadon Ski Basin 27-Slope Ski Resort Chester, PA The Wharf at Rivertown Event and Office Space Costa Mesa, CA Orange County Marketplace 1,000-Vendor Weekly Swap Meet Dallas, TX Court of Honor at Dallas Fair Park Outdoor Event Space Dallas, TX Crafts Village at Dallas Fair Park 13,000 sq. ft. Outdoor Emporium Dallas, TX Esplande at Dallas Fair Park Outdoor Event Space Hillsboro, OR Hillsboro City Events Community Events Moose Jaw, SK Mosaic Place Ford Curling Centre* 8-Sheet Curling Facility Niagara Falls, NY Old Falls Street at the Conf. Ctr. Niagara Falls Retail and Entertainment District Philadelphia, PA XFINITY Live! Philadelphia Retail and Entertainment District

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering SPECIALIZED VENUES (Continued) CITY VENUE DESCRIPTION VFP Ralston, NE Wiebe-Ralston Ballroom and the Side Room Ancillary Event Spaces Sioux City, IA Sioux Gateway Airport/ Colonel Bud Day Field Airport Topeka, KS Evergy Plaza* 60,000 Sq. Ft. Multi-Purpose Plaza Wichita Falls, TX Festival Park at Wichita Falls Multi-Purpose Events Center 5.5-Acre Green Space Total Specialized Venues: 19

PROFESSIONAL TEAMS & ORGANIZATIONS CITY VENUE DESCRIPTION V F P Allentown, PA Phantoms AHL Team Atlantic City, NJ Atlantic City Marathon Race Series One Full & Two Half-Marathon Events Durham, NC Art of Cool Festival Multi-day Music Festival Hartford, CT AHL Team Hoffman Estates, IL Windy City Bulls NBA G League Team National Canadian Elite League Professional Basketball League National /World Long Drive National Golf Events National N3rd Street Gamers Network Ontario, Canada Ontario Federation of School Athletic Associations High School Athletics Organization Philadelphia, PA Philadelphia Flyers NHL Team Philadelphia, PA World Team Team Philadelphia, PA Philadelphia Wings NLL Team Philadelphia, PA/Burbank, CA Philadelphia Fusion Overwatch League (eSports) Team Portland, ME Maine Mariners ECHL Team Providence, RI Providence College Friars NCAA Collegiate Ticketing Ontario, Canada Indigenous Sport & Wellness Ontario (ISWO) Annual Games Multi-sport Event Total Professional Teams & Organizations: 16

SPECTRA *Selected and negotiating agreement DIVISIONS **Operated by BrÛlée Catering LEFT PAGE FULL GRAPHIC TEXT FRAME

2.5.3 OTHER INFORMATION Due to our history of success operating in the region and on The Ranch campus for over 15 years, Spectra has fostered a number of local relationships that no other company can match. These regional relationships coupled with Spectra’s corporate support and resources will bring substantial value to this venture. More information on Spectra’s resources are detailed below and on the following pages.

BOOKING While a successful event depends largely on strong promotions and great performances, landing that event in the first place depends on rock-solid relationships with the industry’s many players. Spectra has built a figurative “performance stage” for sports and entertainment superstars that extends across North America and around the world, and we’ve established this by developing relationships with acts, agents, and promoters at the local, regional, national, and international level.

DEDICATED CORPORATE BOOKING DEPARTMENT Recognizing the critical role a dedicated focus on booking plays in the successful event schedules of a venue, Spectra supports our on-site and regional staff with direct, hands-on access to corporate executives whose primary focus is booking events. Our corporate booking department is headed by John Page, President, with support from Andrew Forstadt, Vice President of Entertainment, and Brett Reopell, Director of Booking, Wells Fargo Center. We have included biographies for these individuals, as well as other Spectra leaders who will support the various facilities, in Section 2.5 Key Personnel and Principals.

Our corporate booking staff’s decades of intense, in-the-trenches involvement — as well as our aggressive pursuit of talent, shows, and special events — means that every venue we manage is a part of the industry’s conversations around booking and scheduling. As a result, we’re able to land potentially lucrative, high-profile acts for venues that might otherwise not have been considered. Additionally, much of our event booking leverage comes from our management and operation of the Wells Fargo Center in Philadelphia, which is one of the nation’s premier sports and entertainment markets — and a highly desirable venue for promoters and agents. We will utilize the advantages of our national industry contacts to generate more events at the various venues envisioned in the Ranch Key Master Plan to ensure a diverse, active event mix across the campus.

THE RANCH COMPLEX 21 DEVELOPMENT OPPORTUNITIES RFI LEFT PAGE FULL GRAPHIC TEXT FRAME

RELATIONSHIPS WITH EVENT PROMOTERS AT THE BEC We don’t align ourselves exclusively with one promoter in a market, as is true in our operations at the Budweiser Events Center. Rather, we serve as the agent for Larimer County by maintaining an open venue to all qualified promoters. This policy not only generates more business for the Budweiser Events Center, but also creates higher levels of net income as well — with no conflict of interest. Further, we help develop and strengthen relationships between the venues we manage and independent promoters, giving these venues a much stronger presence and position in conversations about tour booking and scheduling. Our approach has been proven successful throughout our tenure as manager of the Budweiser Events Center, where — by working with dozens of event promoters, producers, and agencies — we hosted 200 events and 351,726 guests in 2018. An example of a successful established local relationship our team has cultivated is evident in AEG Presents Mountain, which in 2018 resulted in some of the BEC’s most lucrative events, including and comedian Jim Gaffigan.

In addition to AEG Presents Rocky Mountain, key promoters and events Spectra has partnered with at the BEC within the last three years include:

LOCAL & NATIONAL PROMOTERS/AGENCIES

■■AEG Global Touring ■■Premier Productions ■■Danny Wimmer Presents ■■Live Nation Colorado ■■Tate Entertainment ■■APA ■■Frank Productions ■■Police Productions ■■CAA ■■Mammoth Live ■■Paragon Presents ■■ICM Partners ■■191 Touring ■■Icon Concerts ■■Mills Entertainment ■■Redtail Live ■■Jeff Roberts & Associates ■■Paradigm ■■Compassion Productions ■■Knitting Factory ■■UTA ■■Pepper Entertainment ■■Outback Concerts ■■WME ■■NS2

FAMILY SHOW PROMOTERS & OTHER EVENTS

■■Cirque du Soleil ■■Garden Brothers Circus ■■Cheerleading Events: ■■Feld Entertainment ■■PBR • Varsity Spirit Cheer ■■WWE ■■Kicker Arenacross • Cheersport ■■Toughest Monster Trucks Tour ■■VStar Entertainment Group • America’s Best ■■Centerlane Attractions ■■New Years’ Eve Extreme Bullriding • COA • Universal Spirit • Jamz Cheer

EQUINE EVENT BOOKING Spectra’s resources in event booking does not stop with concerts and family shows. We possess a diverse portfolio of skills that can transcend multiple event types — including traditional equine events, competitions, and family shows — and these skills are critical to effectively booking complexes like the Budweiser Events Center, as well as the proposed new facilities envisioned within the Ranch Key Master Plan.

In addition to the BEC, our network of facilities with equine components includes the Ford Idaho Center in Nampa, ID; the Stormont Vail Events Center (formerly the Kansas Expocentre) in Topeka, KS; Richard M. Borchard Regional Fairgrounds in Robstown, TX; the Curry County Events Center in Clovis, NM; and the Heart of Oklahoma Exposition Center in Shawnee, OK. Through these facilities and experienced personnel, Spectra has the expertise and resources needed to maximize these types of event opportunities at The Ranch.

Through our experience with similar facilities, we have found the most effective way to successfully book livestock venues is to collaborate, sharing best practices, between our facilities. This network is supported by Subject Matter Experts in Spectra’s equine division: Justin Gregory, Director of Operations at the Stormont Vail Events Center, and Gary Heath, Director of Operations at the Ford Idaho Center.

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For equine-specific events, we focus on the needs of the unique equestrian clientele, and we provide the necessary support to ensure successful events. Our methods, successes, and challenges are then shared throughout our network of facilities. With a better understanding of how these events work and what events require to be successful, we are able to increase bookings and encourage repeat events. Examples of our relationships established through our network of equine facilities include the following:

SAMPLING OF NATIONAL EQUINE PARTNERS

■■National Cutting Horse Association (NCHA) ■■United States Equestrian Association (USEF) ■■Paso Fino Horse Association ■■United States Dressage Federation (USDF) ■■National Barrel Horse Association (NBHA) ■■National Reining Horse Association (NRHA) ■■National Team Roping League (NTRL) ■■Arabian Horse Association

CONFERENCES, MEETINGS, & TRADESHOW BOOKINGS Across our three divisions, Spectra operates 59 convention centers. This network is throughly supported throughout the meetings and exhibitions marketplace where we have hosted events ranging from small meetings and private dinners to Art Basel and the World Choir Games. Our on-site sales and marketing teams are part of a dynamic network that connects staff from all Spectra- managed venues, and these teams are supported by our innovative and effective National Sales and Marketing programs. Each venue has direct access to Spectra Venue Management’s vast Corporate Support Team, led by the head of Spectra’s Convention Center division, Senior Vice President of Convention Centers, Dave Anderson. Along with a team of convention center sales, marketing, and operations experts, Dave brings expertise, experience, and the tools of success to convention, expo, and conference centers.

We take advantage of our extensive network of meeting and exhibition professionals and the utilization of our Global Prospecting System database of 8,000+ planners to reach out to a large market for potential events. Additionally, our convention center leadership is engaged in a number of industry organizations, including:

■■International Association of Venue Managers (IAVM) ■■Professional Convention Management Association (PCMA) ■■American Society of Association Executives (ASAE) ■■Convention Industry Council (CIC) ■■International Association of Exhibitions and Events (IAEE) ■■Center for Exhibition Industry Research (CEIR) ■■Meeting Professionals International (MPI) ■■Exhibition Services and Contractors Association (ESCA) ■■The Association for Exhibit & Event Professionals (TSEA)

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YOUTH HOCKEY Spectra brings to this partnership an unparalleled level of experience in managing ice facilities. Our client portfolio includes standalone community ice facilities such as the Angel of the Winds Community Ice Rink in Everett. WA; the Centerpoint Medical Center Community Ice Rink in Independence, MO; the Tribute Communities Centre Ice Rink in Oshawa, ON, Canada; the Bradford R. Boss Ice Arena in Kingston, RI; and the Mullins Center Community Ice Rink in Amherst, MA. Spectra is also in the process of opening the Centene Community Ice Center & St. Louis Blues Practice Facility in Maryland Heights, MO, which, when opened, will be a brand new 275,000 sq. ft., four-sheet ice complex. The complex will host youth hockey and other ice sports, as well as serve as the practice facility for the NHL’s St. Louis Blues.

Additionally, Comcast Spectacor is a significant minority owner of Spectra and created Flyers Skate Zone as the result of their recognition of the need for more high-quality ice facilities in the Philadelphia area. There are currently four Flyers Skate Zone locations operated by Comcast Spectacor throughout the Philadelphia area, including Virtua Center Flyers Skate Zone in Voorhees, the official training center for the Philadelphia Flyers (NHL); Virtua Health Flyers Skate Zone in Pennsauken; Flyers Skate Zone in Atlantic City; and Flyers Skate Zone in . The primary objective for the development of these facilities is to increase the opportunities for people in the Philadelphia region to participate in hockey and to skate in a fun, safe, and comfortable environment. It was also at these facilities that the Learn to Play and Learn to Skate programs were developed, which changed the way youth hockey is offered by providing the young participants with free equipment, age appropriate instruction, and certified coaching. Because we are fully entrenched in this program, we have the experience and relationships to emulate this concept at the ice facilities at The Ranch.

This operating experience and resources, which includes established relationships with organizations like USA Hockey, will allow us to lend our expertise from both corporate leadership as well as our network of ice complexes. Furthermore, as managers of the Budweiser Events Center, home of the AHL’s , we have developed local relationships with organizations such as North Colorado Youth Hockey and Colorado High School Activities Association (CHSAA), which we can leverage to utilize The Ranch’s future ice facilities. The Budweiser Events Center is also poised to host the NCAA D1 Men’s Regionals in 2020 and 2021, which could offer additional synergies.

CENTENE COMMUNITY ICE CENTER & ST. LOUIS BLUES PRACTICE FACILITY

OPENING SEPTEMBER 2019

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PROGRAMMING & MARKETING As previously highlighted, Spectra’s dedicated booking department, coupled with our 15-year history in Loveland, has resulted in numerous local, regional, and national partnerships. However, booking the event is only the first critical step. It all seems straightforward enough: A venue’s ultimate purpose is to bring people together, so an effective marketing plan simply means selling more tickets.

Of course, if it were really that easy, everyone would be doing it — and the truth is, no one in the industry comes close to matching the exceptional support Spectra provides for marketing, adverting, promotions, and sales. We place the highest priority on creating awareness about venues and their events, selling tickets to those events, and ensuring that we bring attendees back for more. Achieving these goals requires developing a customized, comprehensive sales and marketing plan specific to each venue’s unique needs. It means providing industry-leading solutions for integrated marketing, group sales, and new sources of revenue.

It means building a top-notch network of more than 150 marketing, sales and public relations experts around the world, all working together with a “one marketing department” mentality. And it means maintaining a relentless, company-wide focus on one primary goal: selling tickets.

Spectra also differentiates itself from the rest of the industry in the way that we: ■■Take an aggressive approach. We sell actively, directly and aggressively by practicing yield management principles. We make event presentations easy for those who rent and use our venues, which promotes repeat business. ■■Create events. We generate revenue by self-promoting signature events that fill gaps in the calendar and enhance the venue’s event mix. ■■Engage Stakeholders. We work with local organizations including sports commissions, CVBs, and youth and community sports groups to build connections between the venue and the mission of these community groups. ■■Build new revenue sources. We create additional revenue for venues in numerous ways, including: • Pre- and post-event activities that prolong customer visits and help sell more food, beverages, and merchandise • In-house ad agency services for event promoters • Group ticket sales • Sales of commercial rights, including naming rights and entitlements, beverage pouring rights; premium seating; signage; and sponsorships

CORPORATE SUPPORT AND SERVICES Spectra provides an unmatched level of sales and marketing support, thanks to ongoing dialogue, idea sharing and, information exchange among our corporate marketing executives, regional marketing directors, regional interactive marketing directors, and on- site marketing directors.

On-site marketing directors at all Spectra-managed venues communicate regularly with regional and corporate executives, including bi-weekly conference calls with regional marketing directors and regional interactive marketing directors. During these calls, they share best practices and resources, discuss new initiatives, monitor the performance of on-site marketing directors, and help each other overcome marketing challenges.

Monthly one-on-one calls at the regional level, as well as annual marketing meetings — including workshops and conferences — further help each on-site marketer increase revenue and improve the bottom line for our clients.

Specific sales and marketing services we provide from the corporate level include: ■■Complete in-house advertising, event marketing and promotional services ■■A sophisticated, systematic, and effective plan for selling group tickets ■■Industry awareness campaigns ■■Public, media, and community relations services ■■Expert assistance and support for website development, design and maintenance, and search engine optimization (SEO) ■■Database marketing to generate show attendance and ticket sales ■■Event promotional tie-ins and sponsorships ■■Sale of advertising signage, sponsorships, and other revenue-generating commercial rights ■■Graphic design services

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TENANT OPPORTUNITIES Spectra will follow normal industry venue management and event booking practices. We will treat the Colorado Eagles as “Prime Tenants” and we will work closely with the organization to provide the dates they and their representative league requires. We will honor any written or verbal booking requirements that the team may have.

Spectra is heavily experienced in the scheduling and coordination of demands of an arena with a prime tenant team. Our operations and facility staff are trained in techniques for rapid and efficient changeover so that multiple events (e.g., hockey and basketball) are possible on the same day.

There are certain long-run shows (usually family shows) that require weekend dates throughout the basketball and hockey seasons. This is a common occurrence that is easily resolved through regular communication with our prime tenants.

As the current managers at the Budweiser Events Center in Loveland, CO, we currently coordinate bookings with the Colorado Eagles by allocating them a predetermined floating number of weekend dates. Other events are scheduled around these dates ensuring the team’s needs are accommodated. Should another event request a date supplied to the team, we work very closely with both the team and the ECHL, if necessary, to make the date available or exchange it for another date.

Additionally, because Spectra operates one of the most active arena complexes in the world (Wells Fargo Center in Philadelphia), we are confronted with and successfully manage the challenges of event booking on a daily basis. The Wells Fargo Center attracts 3 million visitors to nearly 240 events annually. Our schedule of events at the Wells Fargo Center includes two prime tenant teams, the NHL Philadelphia Flyers and NBA in addition to several other sports tenants.

In total, the Wells Fargo Center is home to the following four teams: ■■Philadelphia Flyers (NHL) ■■Philadelphia 76ers (NBA) ■■ (AFL) ■■Villanova Men’s Basketball (NCAA) ■■Philadelphia Wings (NLL)

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SPECTRA FOOD SERVICES & HOSPITALITY Spectra is comprised of three divisions — Venue Management, Food Services & Hospitality, and Partnerships — providing us with a holistic, 360-degree view of the sports, entertainment, and hospitality industry. We currently provide food services at 243 venues, including the entire Ranch Events Complex, inclusive of the Budweiser Events Center and the annual Larimer County Fair. Through this division, we serve over 250,000 events and 40 million guests per year. We know what it takes to make the guest experience a memorable one that keeps them coming back again and again. Our senior leaders have been responsible for managing events like the Olympics, the Super Bowl, and the World Series, and even catering for the President of the United States. Our team has the background and experience to successfully manage events of any size or complexity for venues ranging from arenas to stadiums, fairs to festivals, and casinos to convention centers.

Our team has the resources to provide food and beverage services to each of the unique venues proposed in the Ranch Key Master Plan. From concessions to catering services for special events, thanks to our history of service in the market, we understand the flavors of the region and the desires of each guest who visits the complex.

Spectra is also uniquely equipped with an in-house facility design team that will work with the project team to further develop the plans for the food and beverage program at the various facilities to ensure that they are optimized for efficiency and functionality. As the project team will be consumed with many critical tasks leading up to the grand opening, Spectra will work alongside your team, handling everything from space planning and graphics to innovative technology solutions, FF&E purchasing, and hiring. Our pre- opening team, led by Spectra’s SVP of Operations Mike Ahearn, immerses itself into pre-opening projects – ensuring that no detail is overlooked. Through our Venue Management and Food Services & Hospitality divisions, Spectra has opened over 100 venues.

SPECTRA PARTNERSHIPS Spectra’s Partnerships division is an industry leader and expert in providing marketing and sales services for municipalities, convention centers, stadiums, arenas, and other entertainment venues. We live and breathe venue sponsorship and advertising sales, currently supporting 119 client properties while generating over $70 Million in sales. Serving as the market leader in naming rights sales, we have secured more naming rights agreements than any North American firm in the last decade. This competitive advantage that Spectra offers through our in-house sponsorship arm uniquely qualifies us to provide your requested services.

Our Partnerships services are currently engaged at the Budweiser Events Center, where we manage all premium seating and corporate partnerships for the Budweiser Events Center and the entire Ranch Events Complex. Spectra implements and manages the process for all naming rights, premium seating, design, advertising/partnership, partnership evaluation, needs analysis and overall sales for the complex. With local, regional, and national sponsors, Spectra has entrenched ourselves in the Northern Colorado marketplace. Some highlights our on-site team at the BEC achieved in 2018 are as follows: ■■Sold over $1.4 million in partnerships and premium seating revenue (111% of the overall goal) ■■Continued to create new partnerships in venue sub-naming rights category, one of the largest being with the Orthopedic & Spine Center of the Rockies as the new Box Office naming rights partner with a $195,000 agreement over three years ■■Due to sustained demand for sold-out suites, revenues increased by $165,000 from the previous year ■■On the concourse, partnerships with the Colorado Lottery and the Orthopedic & Spine Center of the Rockies created new activation points in the Colorado Lottery Instant Upgrade Kiosks and the OCR Champions Club, where visitors can enjoy a newly remodeled and decorated club area on the concourse ■■Added national brands and partners that include Pedersen Toyota, First National Bank, Buick, Honda, Dodge, Pepsi, Budweiser, Jani King, and the Colorado Lottery ■■Renewed again the deal with radio partner iHeart Media to provide a way for the marketing department to advertise through their stations

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Other successes have included securing various naming rights and pouring rights sponsors, including: Anheuser Busch (Budweiser Events Center naming rights partner and beer pouring rights partner); Pepsi (non-alcohol pouring rights partner), Mac Equipment, Inc. (indoor arena naming rights partner), First National Bank (Exhibition Hall naming rights partner). Other sponsors we work with in our management operations in addition to the aforementioned entities include: ■■Water Valley/Raindance ■■UCHealth ■■Markley Motors ■■Banner Health ■■Dellenbach Motors ■■Elevations Credit Union ■■Fort Collins Chrysler Jeep Dodge ■■Enviropest ■■GMC Dealer Group ■■Gallegos Sanitation ■■Ford Dealer Group ■■Townsquare Media

Spectra is confident in our ability to extend these services and utilize our local relationships to secure sponsorship opportunities for the various facilities at The Ranch. In addition, Spectra is already familiar with surrounding businesses and will provide strong connections in the community.

COMMUNITY INVOLVEMENT Our team at the Budweiser Events Center, led by General Manager Keller Taylor, prides themselves on being heavily integrated in Larimer County and the entire Northern Colorado community. Last year, our team had a great time volunteering on multiple occasions with Fort Collins Habitat for Humanity, helping build homes for the community, as well as tearing down and deconstructing furniture. The team also participated in our annual Costume fundraiser, which last year raised over $1,000 for Coats & Boots and United Way. These funds went to helping young students in our community to getting much-needed winter gear. We also regularly work with the Larimer County Food Bank, the Loveland Habitat for Humanity, the American Red Cross, and the Boys and Girls Club of Larimer County.

In addition to various charitable initiatives, our team is involved in local organizations that include: ■■Chamber of Commerces ■■University of Northern Colorado Sports Marketing • Loveland (BEC won 2018 Large Business of the Year) Institute • Fort Collins ■■Colorado State University Hospitality Program Advisory • Greeley Committee ■■Realities for Children ■■City of Loveland Parks and Recreation Commission ■■Northern Colorado Unified for Youth

PAST PROJECT FRAMEWORKS As the manager for over 180 venues throughout North America, we have many clients where we have guaranteed a bottom line to protect our client against operating losses. Such venues include the following: ■■The Wells Fargo Arena at the Iowa Events Center in Des Moines, IA ■■Silverstein Eye Centers Arena in Independence, MO ■■CURE Insurance Arena in Trenton, NJ ■■CORE Entertainment Facilities (FirstOntario Centre, FirstOntario Centre Exhibition Centre, and FirstOntario Concert Hall) in Hamilton, Ontario ■■Budweiser Gardens in London, Ontario.

In all these cases, we have also provided our clients with a substantial cash contribution which we amortize internally on a straight- line basis over the term of our management agreement. The client’s only exposure is an industry-standard “buyout” for early contract termination. In the case of this potential venture at The Ranch, Spectra is willing to contribute a significant capital investment to help fund the project. As we have outlined earlier this Response in Section 2.5 Facility Development, Spectra has a deep history of making significant investments as part of similar development projects. Through our partner company, Comcast Spectacor, we wholly own the Wells Fargo Center in Philadelphia, PA, which is currently undergoing a $250 million renovation funded by Comcast and Comcast Spectacor, that Spectra is helping to oversee.

Furthermore, Spectra has the added advantage of operating our own food and beverage division, which often enhances our overall commitment to a client by offering a guaranteed percentage of gross F&B (concessions and catering) sales. This arrangement typically includes an additional cash contribution for the outfitting of the F&B spaces and for FF&E.

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Table Of Contents

ANNUAL REPORT 2018 02 The Mission of The As a facility owned by Larimer County, the Budweiser Events Center strives to keep its Budweiser Events Center: goals in line with the objectives of the • Transform events into experiences County, and hence to add value to the • To provide first-class, diversified, lives of its citizens by: quality entertainment to the • Building Partnerships people of Northern Colorado • Being Customer Driven • Maintain fiscal responsibility by • Empowering People to Take maintaining aggressive revenue goals Responsibility • Provide a positive experience to our • Being a Fulfilling and Enjoyable Place customers each and every time they to Work come to our facility • Being a Good Steward of Public • Build mutually beneficial partnerships Resources • Be a fulfilling and enjoyable place The Customer is the Most Important Visitor to work on Our Premises.

Customers are not dependent on us; we are dependent on them. They are not an interruption of our work; they are the purpose of it. They are not an outsider in our business; they are a part of it. We are not doing them a favor by serving them; they are doing us a favor by giving us an opportunity to do so.

ANNUAL REPORT 2018 03 04 Larimer County Commissioners:

On behalf of Spectra Venue Management and the staff at the Budweiser Events Center, it is my privilege to present to you our fiscal year 2018 annual report.

Spectra Venue Management continues to be a proud partner of Larimer County’s, bringing quality entertainment to Northern Colorado. We completed the year showing a profit of $718,997 to Larimer County. Spectra hosted 200 events at Budweiser Events Center attracting 351,726 customers in the 2018 calendar year. In addition to our financial success, customers who attended events at the Budweiser Events Center provide Spectra with high marks through Customer Satisfaction Surveys, averaging 4.5 out of 5.

This year we saw many exciting developments with our primary tenants. The ECHL Colorado Eagles defended their title in June when they defeated the in Game 7 of the finals in Estero, Florida. Three months later, in September, the Eagles entered their first in the (AHL). Our Legends Football League team, the Dream, played their second season here at the Budweiser Events Center and are set to return in 2019 in April.

During the past year, we saw great success with many of our events. Disney On Ice brought with it another great year when Frozen hit the sage in March with a whopping 17,681 tickets over 7 performances. In April, we had another record year with the Toughest Monster Trucks Tour, grossing over $119,000 in sales. Cirque du Soleil returned to building in May with their exciting 360 degree stage show, CORTEO. CORTEO brought with it fans from all over Colorado, which resulted in 12,989 paid tickets for $700,000 in gross event revenue over 7 performances.

Our leadership team has continued to cultivate a great relationship with AEG Presents Rocky Mountain, which resulted in multiple events during 2018. These events included Judas Priest on their Firepower Tour and comedian Jim Gaffigan. In addition, we saw great success with other world-class entertainment; Celtic Woman, WWE, Tyler Farr at the Cattle Barons Ball, Newsboys United Tour, Mannheim Steamroller Christmas and The Oak Ridge Boys to name a few.

As we look to 2019, we will have a continued focus on providing an exceptional guest experience while providing a diversity of first class events for the entire community to enjoy all the while being fiscally responsible on behalf of Larimer County. In bringing you this report, we thank you, all of Larimer County, and the entire Northern Colorado community for the support.

Keller Taylor General Manager Spectra Venue Management Budweiser Events Center

ANNUAL REPORT 2018 05 Keller Taylor Budweiser Events Center 5290 Arena Circle Loveland, CO 80538

Dear Keller:

Congratulations to the Spectra team on a successful 2018 at the Budweiser Events Center at The Ranch. The county’s relationship with Spectra brings us into the 15th year of operating the Budweiser Events Center. Spectra’s presence continues to be felt as one of the county’s most impactful partners.

This year was highlighted by strong selling marquee events such as Disney On Ice presents Frozen, Judas Priest, another record year for the Toughest Monster Truck Tour, comedian Jim Gaffigan and another consecutive sold-out New Year’s Eve Rodeo. Other events such as the , Cattle Baron’s Ball with headliner Tyler Farr, WWE, the Newsboys United Tour and Mannheim Steamroller Christmas, created a diverse mix of world-class events for Larimer County residents and visitors.

In addition, Spectra has continued to be a key asset in moving forward with The Ranch Events Complex Master Plan. This plan is instrumental in helping The Ranch, as well as the Budweiser Events Center, to make important improvements to be in line with industry standards for years to come.

The Budweiser Events Center’s impact is not just felt with concerts; the Colorado Eagles, high school tournaments, youth, company meetings and more continue to utilize this wonderful facility because of its top-notch management. Spectra continues to treat the building and the community as if were their own, and positive results can only come from this attitude. With Larimer County’s continued growth, the Budweiser Events Center stands to impact our community more through concerts, family shows, athletics, and graduations. Thank you for the valued partnership, and I look forward to a continued strong relationship in the year to come.

Chris Ashby Director The Ranch Larimer County Events Complex

ANNUAL REPORT 2018 06 Spectra’s Venue Management division is the industry leader across a full range of services that impact the bottom-line success of public assembly venues, including marketing and sales, corporate partnerships, event booking, ticket services and box office management, customer service, operations and engineering, and finance and administration.

Spectra is the expert in hosting and entertainment, partnering with over 300 clients at 400 global properties to create memorable experiences for millions of visitors every year. Spectra’s expertise is embodied within three divisions: Venue Management (formerly Global Spectrum), Food Services & Hospitality (formerly Ovations Services), and Ticketing & Fan Engagement (formerly Paciolan).

ANNUAL REPORT 2018 07 The Spectra Venue Management and Food Services team at Budweiser Events Center consists of 32 full-time and 170 part-time staff members. The staff not only works with the events inside the Budweiser Events Center, but all also assists with various events throughout The Ranch Events Complex.

2018 brought several changes to the Spectra Venue Management team at Budweiser Events Center. In the marketing department, Mike Boschert, who was most recently the Marketing Manager here at the Budweiser Events Center, was promoted in August to Director of Marketing and Mariah Saffa was brought on as the new Marketing Manager in November.

In the events department, Marc Horwitz, who was previously the Director of Events at the Spectra-managed Mullins Center at UMass, was brought on as the Director of Events for the arena. In September, we also brought on Jane Luneau as the Guest Experience Manager.

In the Corporate Partnerships & Premium Seating Department, Nicole Repetto, previously the Premium Services Representative at the Wells Fargo Center in Philadelphia, was hired on as the Premium Seating & Partnerships Manager in March.

In the operations department, Joseph Derkits, previously the Operations Supervisor at the Wells Fargo Center in Philadelphia, became our new Operations Manager in March and was promoted to Senior Operations Manger in September. Jeff Morgan was hired on as the Operations Supervisor in the fall of 2018.

Spectra Food Services & Hospitality hired on Lou Iaconetti as the new Executive Chef for the Budweiser Events Center and The Ranch Events Complex.

ANNUAL REPORT 2018 08 ANNUAL REPORT 2018 09 In 2018, Spectra Food Services & Hospitality added new menu items to concession stands, changed up concession stands concepts, worked with the Budweiser Events Center to offer unique drinks and menu items at various events and even added a new flair to this year’s Larimer County Fair with their food vendors.

To go along with these new concepts, new menu items were added to some of the stands. This year, street tacos were added to the Casa del Sol stand and came with chicken, pork or beef that were served in corn tortillas and filled with diced onions, cilantro and salsa. “The Kelly Cup” was added to Burger Prime and topped with spicy herbed cream cheese. Finally, a “Nacho Dog” was added to the Hot Dog Nation stands and was topped with nacho chips, nacho cheese and salsa. Fans loved these added menu items that went along with a variety of delicious offerings in each stand.

CATERING Spectra Food Services & Hospitality is the exclusive food and beverage provider of The Ranch Events Complex. Spectra is skilled at providing catering services for the small intimate gathering as well as the large-scale event. From concessions to distinct catered meetings and events, Spectra is known throughout North America for providing inspiring cuisine, grand presentations and impeccable service for each guest. Spectra's creative approach is to ensure that the food reflects the flavors, quality and authenticity of the region. The Executive Chef and catering team enjoy creating custom menus to meet the needs of each guest that visits our complex.

ANNUAL REPORT 2018 10 Spectra Venue Management specializes in sports and entertainment marketing and in the development of contractually obligated revenue for venues, teams, colleges, municipalities, sports and entertainment properties. Services extend out to managing all premium seating and corporate partnerships for the Budweiser Events Center and the entire Ranch Events Complex. Spectra implements and manages the process for all naming rights, premium seating, design, advertising/partnership, partnership evaluation, needs analysis and overall sales for the complex. With local, regional and national sponsors, Spectra has entrenched themselves in the Northern Colorado marketplace as the venue managers of the finest entertainment complex in the area.

ANNUAL REPORT 2018 11 The Budweiser Events Center Box Office received a new name at the end of 2018 through a naming rights agreement completed by our Corporate Partnerships team. Through this new naming rights partnerships, the box office now bears the name of the Orthopedic & Spine Center of the Rockies Box Office at the Budweiser Events Center or OCR Box Office for short. Through our ticketing partner, Paciolan, we are able to offer unique box office and marketing tactics such as the automatic Cart Abandonment campaigns that targets consumers who have placed tickets in their cart but have not yet purchased the tickets as a reminder about their order. Our team also utilizes Scan-In Campaigns which trigger when a patron’s ticket is scanned into the venue; through this we can push messaging to the email that is associated with the account on file. Additionally, we have the ability to push upcoming events, food and beverage specials, event specifics and other important venue information.

ANNUAL REPORT 2018 12 16-8 48-18-4-2 17

ANNUAL REPORT 2018 13 ANNUAL REPORT 2018 14 General Number of Events 200 192 8 Total Paid General 299,957 279,290 20,667 Turnstile Attendance - General 334,444 345,225 10,781 Turnstile Attendance - Suites 17,282 15,342 1,940

Events Operating Income Direct Events Income $ 300,263 $ 393,868 $ (93,605) Ticket Convenience Fee Revenue $ 405,312 $ 234,683 $ 170,629 Facility Fee Revenue $ 329,083 $ 292,080 $ 37,03 Suite Ticket / Rental Revenue $ 40,252 $ 11,280 $ 28,972 Ancillary Income $ 942,496 $ 829,796 $ 112,700 $ 2,017,406 $ 1,761,707 $ 255,699 Other Income Suite Income $ 901,368 $ 905,068 $ (3,700) Club Seat Income $ 123,603 $ 148,530 $ (24,927) Sponsorships/Advertising $ 755,094 $ 704,903 $ 50,191 Other Misc Income $ 129,787 $ 84,430 $ 45,357 $ 1,909,852 $ 1,842,931 $ 66,921 Expenses Indirect Expenses $ 2,740,752 $ 2,830,314 $ 89,562 Suite Commissions $ 236,959 $ 192,000 $ (44,959) Advertising Commissions $ 224,857 $ 206,910 $ (17,947) FA & H Equipment Depr Exp $ 684 $ 1,200 $ 516 Sponsorship Fulfillment Exp $ 5,008 $ 6,500 $ 1,492 $ 3,208,260 $ 3,236,924 $ 28,664

Net Operating Income (Loss) $ 718,998 $ 367,714 $ 351,284

Other Expenses (Larimer County) $ 240,656 $ 256,470 $ 15,814

Net Operating Income (Loss) After Other Expenses $ 478,341 $ 111,244 $ 367,097

ANNUAL REPORT 2018 15 51.14%

Special 26.50 % Events

22.36% Family Shows

Tenant Sports

120 60.0% Special Events

31 15.5%

Family Shows

49 24.5% Tenant Sports

ANNUAL REPORT 2018 16 vIEWS FROM dEVICES Tablet DEsktop Mobile Visitors

42.28%

51.76% 5.96% tIME ON pAGE 2.3 Top 5 Online Revenue Sources 3,169,975 Pages Per Venue Website $999,661 1:33 pAGE vIEWS sESSION Cyber Club Emails $200,733 Online Group SaleS $46,454 Facebook $31,559 External Event WebsiteS $7,747

ANNUAL REPORT 2018 17 Our Director of Marketing Mike Boschert and Marketing Manager Mariah Saffa joined IAVM as Young Professionals to continue to grow their wealth of knowledge in the events & entertainment industry through conversation with industry peers.

Large Business of the Year Award Loveland Chamber 2018 LARGE BUSINESS OF THE YEAR of Commerce

ANNUAL REPORT 2018 18 ANNUAL REPORT 2018 19 The Budweiser Events Center at The Ranch, located in Loveland, Colorado, is a 7,200 seat multi-purpose venue that opened in September 2003. It is home to the Colorado Eagles of the East Coast Hockey League.

The arena, which is owned by Larimer County, is managed by Spectra Venue Management. Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality and Corporate Partnerships

This multipurpose facility can host concert settings in various capacities, hockey, basketball, football, family shows, rodeos, trade shows and flexible set-ups to accommodate any event. The Budweiser Events Center, less than an hour drive from Denver and Cheyenne, Wyoming, has become the focal point for sports and entertainment in Northern Colorado. The Budweiser Events Center is part of a larger 374,000 square-foot fairgrounds complex called The Ranch Events Complex, which is the official name of the Larimer County Fairgrounds and Events Complex.

PRESS

AAA

BBB

CCC

ANNUAL REPORT 2018 20 increased signage to assist with directing guests to appropriate locations » Expanded guest survey procedures to provide a more comprehensive view of current experience strengths and weaknesses

ANNUAL REPORT 2018 21 Box other office group sales rep

44 % 51 % 55 % 57 % 61% 79 %

Online Average ticket purchase - 3-4 Find out about events - email who do you come with - Family Perfer to read Email - Morning Gender - female Where do they purchase tickets - online

ANNUAL REPORT 2018 22 Our team had a great time volunteering with Fort Collins Habitat for Humanity, helping build homes for the community, as well as tearing down and deconstructing furniture.

We volunteered with Habitat for Humanity in March and again in August.

Our team participated in our annual Halloween Costume fundraiser, this year raising $1020 for Coats & Boots and United Way. This money went to helping young students in our community to getting the real winter gear that they needed, such as winter coats and boots.

ANNUAL REPORT 2018 23 Dave,

It was a pleasure working with you during our run in loveland. Everyone we worked with was fabulous! I look forward to the next time!

Warm Regards -Kathryn

Dave, Thank you for allowing the FCHS students to see behind the scenes at the Budweiser Events Center and learn about careers, sales and marketing promostions! It was a great experience!

Dear Budweiser Events Center,

On behalf of the students and staff at Prairie Heights Middle School we wish to thank you for your generous donation to our silent auction. With the help of your ticket donation we were able to raise enough money to sponsor 20 children in their effort to be involved in extracurricular activities. Although you will never know the names of the children you are helping, rest assurd that becuaseof you they have a big smile on their face. It is because of you that some students will now be able to participate in summer camps, sporting events and clubs. Without your support many of our students would go without these very important activities. The generosity of you and your company made the lives of our students so much better. We appreciate everything you did to make this happen. Your generosity was noted at the event and continues to be noted through the building, and we hope that this also helps bring additional business your way. we look forward to continuing to keep this relationship strong in the future and appreciate everything you helping to make our event a success.

Jason Young Dean of Students/Athletic Director Prairie Heights Middle School

ANNUAL REPORT 2018 24 The Budweiser Events Center at The Ranch has experienced and is currently undergoing a slew of upgrades to the building that also includes some en- hancements to the fan experience. At a grand total of roughly $3.25 million, Larimer County, along with the Colorado Eagles, is proving its commitment to the citizens of Northern Colorado.

Building upgrades include: locker rooms, coaches offices, official’s locker room, green room, fitness center, an outdoor storage facility for the arena, a state-of-the-art ice system, a revolutionary LED Sport Lights system and free Wi-Fi for all patrons at the Budweiser Events Center.

ANNUAL REPORT 2018 25 Spectra Venue Management continues to be grateful for the opportunity to mange Northern Colorado’s premier entertainment venue at The Ranch Events Complex.

As we look towards 2019, we are excited about the new opportunities that the new year brings with it and the ever-growing mix of world-class events that are already on the 2019 schedule. We kick off the year in January with Kicker Arenacross, PAW Patrol Live! and World Championship ICE Racing. Our spring schedule takes off with country star Gary Allan, the Harlem Globetrotters and rock group Shinedown who are followed by the ever-popular Disney On Ice run with seven performances full of family memories. April kicks off with the Toughest Monster Truck Tour, country super-group Old Dominion on their Make It Sweet Tour and back-to-back comedian performances with Gabriel ‘Fluffy’ Iglesias and Jeff Dunham on his Passively Aggressive tour. As the Colorado Eagles have officially made their move into the American Hockey League (AHL), we are excited to see how the rest of the season unfolds in their inaugural AHL season as the affiliate. With the continuation of exciting event promotions and in-game experiences, crowds are always ready to come back for more Eagles hockey.

We look forward to seeing more of the Master Plan elements unfold as the first full year of the sales tax continuation approaches in 2020, bringing with it building renovations not only for the Budweiser Events Center, but for the entire Ranch Events Complex. This brings with it exciting new revenue generating opportunities and a way for our team to enhance the overall guest and promoter experience at our events.

With another strong schedule of events lined up for 2019, the Spectra Venue Management team here at the Budweiser Events Center at The Ranch will continue to bring fresh, quality entertainment to Northern Colorado throughout the rest of our 2019 season. In closing, we are proud to present our 2018 Annual Report to you and look forward to many more successful years as we continue onward.

ANNUAL REPORT 2018 26