Zack Samberg 01 ABOUT US 04 the BUSINESS the Story of Athlete’S Eye the Business Model for Athlete’S Eye
Athlete’s Eye Zack Samberg 01 ABOUT US 04 THE BUSINESS The story of Athlete’s Eye The business model for Athlete’s Eye
02 THE CURRENT LANDSCAPE 05 THE PLAN How athletes are currently The timeline and outlook distributing content for Athlete’s Eye
03 THE MARKET Taking a look at the audience of sports content 01 ABOUT US The story of Athlete’s Eye THE COMPANY
Athlete’s Eye focuses on centralizing athlete content for the sports community. Through the use of VR and first-person content, viewers will feel what it’s like to be a professional athlete. ABOUT ATHLETE’S EYE
FEATURES OF THE PRODUCT
● Watch your favorite athlete’s content
● Engage with athletes through social channels
● Earn prizes through engagement THE INTERFACE
VR Settings NO Following VR My Player
MATISSE THYBULLE NBA Player Philadelphia 76ers Univ. of Washington Love this! NEED Ep. 2! So good.. Killed it -John B -Adam K. -Chloe B. -Sara A. 959,742 Followers ddddffffddd Zack S. : Type your comment... INPUTS/FUNCTIONALITIES
VIDEO CLICKING Uploaded by Click to view, toggle, and athlete/watched by viewer navigate
TEXT SCROLLING Search for To navigate and access athletes/content; type what is wanted comments KEY PEOPLE/PARTNERS
ATHLETE’S EYE TEAM THE ATHLETE CONTENT CREATOR Point Guard of the The main subject of the Athlete or a 3rd operation..setting content party...ensuring quality everything up content
OCULUS THE VIEWER ADVERTISERS Exclusive VR Hardware Watching the content Filling the platform with partner and commenting/ ads specifically targeted staying involved to our audience OCULUS WHAT SETS US APART?
TARGETED AUDIENCE UNIQUE CONTENT Unlike on other video Unlike Instagram videos or platforms or social media YouTube videos, this channels, our content is content is specific. It is first made for sports fans. person and unique. 02 THE CURRENT
HowLANDSCAPE athletes are currently distributing content YOUTUBE
While having a clean interface, YouTube is overly clunky, with over 5 billion videos watched daily. Finding sports-specific content can take some time. SOCIAL MEDIA
TWITTER INSTAGRAM SNAPCHAT Videos up to 2:20 in Videos up to 1:00 can Series of :15 videos length can be be uploaded can be uploaded uploaded THE OTT PLATFORMS
Include: Netflix, Primarily Hulu, ESPN+, longer-form DAZN, Fubo TV, etc. content
Sometimes While some are impossible to sports-centric, search/navigate none are players first THE LANDSCAPE LACKS...
● A sports specific platform ● A platform specializing in 5-10 minute content ● A platform specifically for first-person/VR experience ● An organized page for athletes to connect with their fans 03 THE MARKET Taking a look at the audience of sports content IMPORTANT STATISTICS & BEHAVIORS
FAN BEHAVIOR STATS THE PREFERENCES ● ● 48% watch sports content on “Fans want brands to give them YouTube more than TV access to sports content they can’t get anywhere else” ● 64% prefer sports coverage on ● social compared to TV “Brands sending them irrelevant adverts was the ● 52% find sports news more most annoying part of sports engaging on social sponsorship on social.”
*2019 Media Chain Report 04 THE BUSINESS The business model for Athlete’s Eye PRICING
PRO FREE BASIC $10/mo $5 $5/mo GET IT!
GET IT! GET IT! TIERS EXPLAINED
PRO ● No Advertisements ● Exclusive access to player merch ● Exclusive/Live Content
FREE BASIC ● Advertisements ● Pre-Roll Ads only ● Access to videos, no commenting ● Ability to comment ● No VR ● VR and non-VR content REVENUE STREAMS STORE There is a big opportunity in exclusive merch collaborations with athletes SUBSCRIPTIONS The majority of revenues will come from paying customers ADVERTISEMENTS For brands targeting sports fans, Athlete’s Eye provides a specific audience 05 THE PLAN The timeline and outlook for Athlete’s Eye TIMELINE
STEP 2 STEP 4 Raise money Prefill pages from strategic with content investors
STEP 1 STEP 3 STEP 5 Build the Exclusively Launch product partner with initial Platform set of athletes OUTREACH
IDEAL ATHLETES BRANDS STRATEGIC INVESTORS
● Donovan Mitchell ● Sneaker brands (Nike, ● Sports Agencies Adidas, UA) ● Saquon Barkley ● Legacy Media ● Sports beverage ● Jayson Tatum brands brands (Body Armour, ● ● Mookie Betts Gatorade, Powerade) Facebook/Oculus ● Christian Pulisic ● Pepsi, Red Bull, ● Big tech/merch ● Zion Williamson Coca-Cola, etc. companies Zack Samberg Athlete’s Eye THANKS! Experimental Interface Design CREDITS: This presentation template was created by Slidesgo, including VMSicons by 198 Flaticon, infographics & images by Freepik and illustrations by Stories