UK Public-Private Partnership Builds Intelligent Customer Data Platform

Home , Wiltshire

© 2019 Progress. All Rights Reserved. personalized userexperiences. platform anddeliver meaningful, comprehensive customer data the partnership to create this engagement. Sitefinity enabled digital platform to improve business policy, SWLEPneededanintelligent as delivering central government regional audienceaswell business Charged adiverse withsupporting S Sitefinity Insight PRODUCT Government INDUSTRY CASE STUDY CASE Sitefinity Intelligent Customer Data Platform with Public-PrivateUK Partnership Builds UMMARY “Sitefinity CMS Sitefinity cost-effective coupled with w Insight flexible a fully f solution.” Director, Rika Director, Kristina Angelova, just t he eatured, mos nd as t

effective effective “Sitefinity coupled with Sitefinity Insight was just the most fully featured, flexible and cost- • • include: Sitefinity by Key enabled wins council to achieve its aggressive goals via an efficient, scalable and easy-to-use platform. Insight Sitefinity with SWLEP’s ambition empowered operational Sitefinity Umbraco due to the platform’s ease of use and scalability. Sitecore both and beating platform, digital experience the of foundation the to form Marketing Online Edition CMS process, Progress®selection Sitefinity® in-depth an After innovation. for opportunities requirements and business objectives, Rika digital consultancy Working with Solution all these disparate systems and enabled abetter understanding of customer needs. SWLEP needed to create acustomer data and business intelligence platform that united communication with the LEP’s audience amajor problem. To address this challenge, However, key data was spread across siloed and disparate systems, which made effective residents, tourists businesses and alike. to accelerate the economic growth of the region to position it as the top county for and regional businesses. Ranked #12 of the LEPs 38 in England, the partnership aims sector partnership consisting of the councils of Wiltshire County and Swindon Borough The Swindon and Wiltshire Local Enterprise Partnership (SWLEP) is aUK public-private Challenge • Su Imp Si mplifying the integration of different tools and systems via built-in data connectors pport forpport SWLEP’s Microsoft technology preference as a.NET CMS roving content management across multiple sites with a user-friendlyroving a sites content with across multiple CMS management solution,” said Kristina Angelova, Director, Rika.

, SWLEP, established the project’s strategic

was selected , enabling, the

Sitefinity was integrated with other critical systems to “The Sitefinity-powered customer data platform allows us to properly understand the needs of the region’s businesses and create a comprehensive customer data command center, provide effective and valuable support for their growth, which leveraging: has been transformative.”

• Sitefinity CMS, a platform for content creation, Ian Durston, Program Manager, SWLEP publication and management

• Sitefinity Insight, a fully featured personalization and “The Sitefinity-powered customer data platform brings analytics tool for optimizing customer journeys consistency and intelligence,” said Ian Durston, Program Manager, SWLEP. “Our new digital platform allows us to • HubSpot, a customer system of record and properly understand the needs of the region’s businesses communication platform for transactional and and provide effective and valuable support for their marketing emails growth, which has been transformative.” • Google Data Studio for data visualization and dashboarding About SWLEP

Results The SWLEP was established by the UK Government in July 2011 as a private sector-led partnership between local businesses, Swindon Borough Council, Wiltshire The new platform has empowered SWLEP’s marketing Council, the military and the education sector. By 2026, activities across the board, providing integrated BI for the SWLEP wants Swindon and Wiltshire to be renowned smarter targeting. The improvements to marketing for innovation, entrepreneurialism and great quality of life. communication have resulted in greater awareness of https://swlep.co.uk/ the SWLEP and Growth Hub services. This has lifted the organization’s relevance and credibility among business About Rika leaders, with the Growth Hub becoming a premier content hub for regional businesses. Rika helps clients maximize the opportunities presented by the strategic alignment of business, marketing and The council is also working extensively with Rika to technology. Our trusted consultancy helps organizations capitalize on new personalization opportunities. For drive greater effectiveness and transparency, whilst example, the council is developing persona-based content our technology and analytics capabilities create more using audience behaviors for Google Ads campaign with powerful, valuable customer experiences. personalized landing pages. https://rikadigital.com/

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