249,000 PEOPLE, 9,600 BUSINESSES, 37 SQUARE MILES, 60% GREEN SPACE, FASTEST GROWING ECONOMY IN GM, £5 BILLION GVA, UK’S HOTSPOT FOR BUSINESS START-UPS, 7.5 MILLION VISITORS A YEAR, BRITAIN’S LARGEST INLAND WATERWAY, ONE MINUTE WALK FROM MANCHESTER CITY CENTRE, NORTHERN HOME OF THE BBC AND ITV, MEDIACITYUK, , RHS GARDEN BRIDGEWATER, ONE LEADING UK UNIVERSITY, ONE OUTSTANDING NHS TRUST, ONE AIRPORT.

WELCOME TO SALFORD – A MODERN GLOBAL CITY

Position Statement

Salford is changing. Unprecedented private and public investment over the last ten years, including renowned schemes such as MediaCityUK, is transforming the city from its industrial roots.

As a result, more people than ever are choosing Salford as a place to live, work, invest and visit. Salford’s economy is growing well above regional and national averages and is outperforming both London and Manchester to become the UK’s hot spot for starting a new business. With a strong cultural and tourism offer, a rich heritage and huge swathes of beautiful green spaces, the city truly has something for everyone.

But Salford also remains a city of contrasts, with some of the most prosperous and deprived wards in the country. With the council's core funding from central government cut by 47% since 2010, it is clear we need to develop radical new ways of working with our partners, residents and vibrant voluntary and community sector to make the best use of the city’s collective resources.

At the heart of our approach is an ambitious plan to transform Salford into a modern global city, but with a clear vision for ‘A Better and Fairer Salford’.

The next ten years promise to be even more exciting.

2 THIS IS SALFORD’S TIME

Salford has successfully attracted Salford’s exceptional levels of growth are more than £2.6 billion of private supported by clear policies that identify long- sector investment into the city over term objectives and three of the strongest investment opportunities in the region: the last decade.

1. City Centre Salford The business base has diversified and grown, Development ambition is already evidenced by new industries have been attracted and a strong development pipeline and over the population numbers are once again on the rise. next 25 years has the potential to grow significantly with up to: 12,500 new jobs, Investment has been secured in new 120,000 m2 of employment floor space, 14,000 commercial developments, housing, new homes and 20,000 new residents. infrastructure, public realm, cultural, health and educational facilities. This has transformed 2. MediaCityUK and The Quays the local economy with new jobs in the digital, Further phases between now and 2030 will see media, creative and professional services, and further investment of up to £1billion aimed at distribution and logistics industries. doubling the size of MediaCityUK.

Future economic indicators are hugely positive 3. Greater Manchester Western Gateway and Salford has much to look forward to with a A vast area with transport and connectivity at its further: heart. The opportunity to create a tri-modal inland waterway that will transform the way 40,000 new jobs and goods are transported, not just in the northwest, but across the Northern Powerhouse. 40,000 new homes by 2040.

A decade of growth

Since 2005, Salford has seen its: Over the next decade, Salford will see its:

. Population grow by 24,000 people to . Population grow by a further 20,000 249,000 (11%) - above the GM (7%) and residents (8.2%), above GM (4.6%) and national (7.4%) averages. national (6%) averages. . GVA grow by over £1 billion (23.1%) to . GVA grow by £2 billion (35.2%), above GM more than £5 billion, well above the GM (30.8%) and national (31.3%) averages. (13.9%) and national (16.5%) averages. . Number of jobs grow by 15,000 jobs . Number of jobs grow by 14,000 to (10.6%), above the GM (6.4%) and 135,000 (11%), above the GM (8.1%) and national (6%) averages. national (7.7%) averages. . Private sector investment grow by a . Business base grow by almost 1,600 to further £3.9 billion. 9,600 (20.3%), outstripping GM (16.5%).

3 But what separates Salford from any other city is the diversity and quality of our assets - our jewels in the crown.

Abundant green spaces including 72 parks, five nature reserves, six canals and 30 miles of waterway.

The Lowry, the top visitor destination in GM and home to the world's largest public collection of paintings and drawings by LS Lowry.

MediaCityUK and The Quays is one of the UK’s most successful regeneration projects. Northern home of the BBC and ITV, it is one of the leading digital, creative and technology clusters in Europe.

The city’s vibrant and sizeable RHS Garden Bridgewater - voluntary, community and social The Royal Horticultural enterprise sector is home to 1,513 Society’s fifth garden - will different VCSE organisations with a open in 2019 and could combined income totalling £165 become the largest visitor million in 2015. attraction in GM.

4 The is hugely ambitious with growing graduate retention year on year. Its ground breaking Industry Collaboration Zones are revolutionising the traditional academic offering to better meet industry needs.

Ordall Hall is Salford’s Grade 1 listed Tudor manor house, first recorded in 1177. Re-opened in May 2011 following a two year £6.5 million restoration project.

Salford Royal is the first trust in the north of England to achieve the highest ‘Outstanding’ rating given by the Care Quality Commission.

The Landing is Salford’s super accelerator for digital businesses and a major asset in supporting innovation, business growth and collaboration amongst digital , the UK’s first tri-modal SMEs in the region. port facility could create up to 10,000 new jobs as this major distribution hub comes on stream.

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CONNECTING PEOPLE

AND PLACE

Salford’s regeneration and growth is not all about shiny new buildings and infrastructure. The city is determined that residents see much more of the benefits of this prosperity.

Salford City Council and its partners know we must take a radically different approach if we are to ensure residents are able and ready to participate in this growth.

Salford’s elected City Mayor has taken a strong leadership and place shaping role, and has brought together political and The Great Eight shared priorities organisational leaders from across the city behind a shared vision for ‘A Better and Fairer Salford’.

Working with key anchor institutions including the NHS, university, housing providers and the VCSE sector, the city is driving forward a shared set of cross-cutting priorities that place inclusive growth at the heart of public investment.

The following offers just

a flavour of the innovative and ground breaking work

Salford is undertaking to better connect our people and place.

TACKLING POVERTY

AND INEQUALITY

Salford City Council is proud to be part . Our £170,000 direct investment into Salford’s of a compassionate and socially Credit Union is offering more choices for Salford people to access the affordable credit conscious city that is working hard to and savings they need. help tackle poverty and inequality. . Our £300,000 extra cash injection into Salford’s local welfare assistance scheme (Salford Woking with, and listening to Salford’s Assist) is already making a huge difference in Poverty Truth Commission (PTC), we have supporting more low income families in crisis. already made over £3 million of extra . We have invested £75,000 to help strengthen investment in services to help some of our Salford’s food crisis support services and most vulnerable residents, as part of city’s develop a sustainable network of food clubs in anti-poverty strategy ‘No-one left behind’. every neighbourhood area. . We have set up a commission to look at new The PTC has, uniquely, given residents a ways of eradicating homelessness in the city direct voice in shaping and developing the and wider region, that will inform development strategy and its actions, as the only way of the city’s next statutory homelessness poverty will be truly addressed is when those strategy who experience it first-hand are at the heart . We are supporting our young care leavers in of the process. the difficult transition from childhood to adulthood by exempting them from council tax Key highlights from the first year include: and we have reviewed the way we recover debts from other low income groups to ensure it is done in the most sensitive way possible.

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DEVELOPING SKILLS

AND A STRONG

EDUCATION OFFER

As a city that sprang from local We are also developing new and creative factories and industry, Salford is ways to provide better and earlier support for young people and families. Spearheaded by fast becoming home to the the innovative FACT programme, the council industries of the modern age, with has teamed up with local businesses to raise the rapid growth in digital, creative aspirations and encourage entrepreneurship and media jobs meaning we have in schools through our exciting Hackathon initiatives. one of the most skilled technical workforces in the region. The city’s journey to being rated ‘Good’ for

safeguarding children (the first in the country Through the city’s Employment and Skills under the new framework) has also truly Strategy, we are working closely with been inspiring and is a testament to the schools, colleges, university and strong partnerships that have been put in businesses to develop a more joined-up place, improved training and above all, skills and employment offer that better outstanding commitment from staff to truly meets the needs of employers and transforming what we do. residents and supports more people back

into good quality, sustainable work.

Salford has a clear ambition to become a Digital City and is strongly committed to connecting residents to the opportunities created in our growing digital and creative industries.

As part of the city’s Digital Everyone Plan, we have linked up with Barclays to create the pioneering Digital Eagles programme to create a network of digital champions across the city. And we are working closely with Good Things Foundation to get 8,000 of our most digitally excluded residents online and confident about using technology within the next two years.

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TRANSFORMING HEALTH

AND SOCIAL CARE

Salford is at the very forefront of a The move is being viewed nationally by national health revolution that is health sector leaders as ground breaking, and has already led to increases in bringing social care, mental health, efficiency and effectiveness, in a system community nursing and hospital now better able to cope with seasonal services together, ushering in a new pressures and meet performance targets. era of joined-up care. The partnership is also one of the first Vanguard sites in the country. Our health system is one of, if not the, strongest in the country. The Clinical As well as the creation of the ICO, Salford is Commissioning Group and Acute Trust also leading the way in many other areas of have been rated outstanding for the last health and social care transformation: two years, along with the first GP practices rated by the CQC. • Salford’s Locality Plan – our blueprint for improving health and social care over

In July 2016, Salford became the first the next five years - has been recognised place in the country to launch a pioneering as the most highly developed in GM and new Integrated Care Organisation (ICO) was the first to access £21.2 million of that is transforming the relationship that transformational funding as a result. the council and NHS have with patients, • The city’s pioneering mutual, Aspire, people and communities. owned by 375 former council staff delivers £11 million of adult social care services, in addition to the ICO. Salford Together is the culmination of • The city’s Alcohol and Recovery Service four years of tireless work by the council, (Achieve) has been commended for the NHS Salford CCG, Salford Royal FT and innovative nature and extensive reach of Greater Manchester Mental Health FT, its activity that extends far beyond the with the transfer of nearly 450 adult social traditional drug and alcohol treatments. care staff from the council to the new . The launch of MyCity Health - a new organisation led by Salford Royal, with a health and wellbeing website which pooled budget in excess of £236 million. enables residents to find information and

services to help with issues that

frequently affect health from smoking,

drinking, eating and thinking to fitness,

sexual health and disability.

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INCLUSIVE ECONOMIC

DEVELOPMENT

Salford has fantastic growth More than 90 employers have signed up to potential and our forthcoming the city’s Employment Standards Charter that encourages Salford based inclusive economic growth and place organisations to improve pay and making strategy will set out a clear conditions and ensure more local people framework for attracting investment benefit from local employment and training and delivering new jobs and opportunities. opportunities over the next ten years. Salford is the first area in GM to develop its But we know growth on its own isn’t own local Industrial Strategy that aims to enough. It is equally vital that we connect capitalise on the city’s huge industrial our residents to the opportunities growth potential and large industrial land offer – particularly in the creative, digital, generated through this growth and use the council’s significant influence to work with construction and manufacturing sectors. employers who are committed to giving something back in return – those who offer Alongside the rapid growth in the city we local jobs, look after their employees and are also maintaining our environment, pay them well. making sure it is clean and safe. We are improving our green spaces to create As the only accredited Living Wage employer places which people can enjoy. Over 60% of in Greater Manchester and the first Living Salford is green space and includes our five award winning green flag parks. Wage Champion award winner in the North

West, Salford City Council is taking a strong lead and using its significant influence to encourage more local employers to do the same.

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SECURING AFFORDABLE

HOUSING

As with most places, Salford This includes the launch of the council’s own ethical housing development continues to see a significant company (Derive Ltd) that will help to increase in the social housing waiting list. Recent estimates build the city’s first council housing in decades. suggest the city needs to build 760 low cost rented homes each year to With £2 million already set aside, and the meet current and future demand. promise of much more to come, this is a serious commitment to address current Salford City Council already has a robust market failure and build the truly affordable housing Salford so desperately approach to securing Section 106 contributions with an impressive £6.5 needs. million secured last year alone (four times more than Manchester). This has helped (in Building on past achievements, work is part) to deliver 461 affordable homes in also continuing on making the best use of 2016/17 – one of the highest rates in the city’s existing homes and buildings, Greater Manchester. and making sure that homes meet the appropriate quality standards. Salford But we want to go further and faster. has the fifth highest reduction in empty homes in the country. Working with Salford’s social housing providers, the council is exploring alternative housing investment models that can deliver even more of the genuinely affordable homes the city needs.

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IMPROVING

TRANSPORT

enable direct barge access to the river Salford lies at the heart of a connected north with good road and terminal at the Port of Liverpool, helping to reduce the environmental impact of the public transport links to all parts of terminal's expansion by reducing freight the UK. levels on the road.

Working with key strategic partners such In 2015, Salford also launched the as Transport for Greater Manchester, innovative Green Wheels Travel Scheme Transport for the North and Peel Land and that saw the introduction of Salford’s first Property, we are delivering regionally and eco-friendly car club for staff and locally significant transport improvements members of the public in a city where up to to relieve congestion, support growth and 55% of people in some areas do not have reduce air pollution. access to a car.

The £138 million Port Salford project will The scheme has successfully reduced be the UK’s first tri-modal (served by road, business miles travelled by car, saving over rail and short-sea shipping) inland port and £150,000 a year and reducing carbon distribution park on the Barton Strategic emissions by 478 tonnes each year. In Site adjacent to the Manchester Ship Canal. recognition of this impact, the scheme won a top award in the 2017 North of England It will provide a central north west Transport Awards, and was also shortlisted distribution base to improve supply chains in the prestigious Guardian Public Sector for businesses across the north and Awards.

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MAXIMISING SOCIAL

VALUE

Salford is one of the leading areas The city’s ground breaking Social Value nationally for building social value; Alliance has also recently launched a citywide 10% Better in Salford campaign, ensuring Salford City Council which describes the difference that could maximises the value of every pound be made using social value if there was a that it spends for the benefit of its 10% improvement across 11 social, communities. environmental and economic outcomes.

In October 2017, Salford was one of the Salford is also the north west’s first Social first local authorities to publish a Social Enterprise City and was recognised in the Impact report that shows: national Social Enterprise Awards for its efforts in buying from social enterprises  56% of the council’s direct spend and businesses in Salford. (£111m) is with Salford based suppliers and growing.

 63% of the council’s total spend (£124m) is with small and medium enterprises, including VCSE organisations and growing.  70% of the council’s total spend (£48m) with Salford based suppliers is with organisations based in, or with a branch

in, the 20% most deprived areas of the city.

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AN EFFECTIVE

ORGANISATION

The council is also working hard to be Salford City Council is taking a more energy efficient and smarter in its radica lly different approach to how it organises and designs its services sustainable use of resources. The council has its own Carbon Management Plan and through the innovative organisational has done a great deal to reduce its carbon development methodology (The footprint and save energy and money. This Salford Way) that places greater includes: stakeholder engagement and co- design at its very heart. . Installation of photovoltaic solar panels on the town hall.

Through this approach, employees are fully . Heating and lighting controls (in the council’s own property). involved and engaged from the outset in the redesign of services and developing . Introducing energy efficient street shared outcomes. The council has lighting and improving the fuel efficiency challenged its leaders to empower of its vehicle fleet. employees to change what gets in the way, . Encouraging staff to become more allowing those who do the work to own and carbon literate. lead the change. . Helping private sector households to improve their home’s efficiency

This approach also reflects the important . Working with social housing providers to make homes more energy efficient, role of technology, end user involvement (employees and residents), understanding reduce CO2 emissions and save the user experience and customer journey residents money. as part of the redesign of council services. The council has also set a target to further Salford’s approach has been recognised reduce energy use – a 10% reduction in nationally by being shortlisted in the 2017 energy consumption (electricity and gas combined) across all council facilities by MJ Awards for both Local Authority of the Year and Most Improved Council. December 2019, saving 3,441,720kWh or 940 tonnes of carbon.

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FORGING STRATEGIC

PARTNERSHIPS

To drive forward the city’s shared Leading in Greater Manchester prioriti es, Salford City Council is The ten local authorities of Greater Manchester have a long and rich history of working strategically with some of working together. This record of co- the city’s key anchor institutions to operation and the creation of the Greater explore better collaboration around Manchester Combined Authority in 2011 has our collective aspirations. helped Salford play a leading role in the most ambitious programme of devolution in In October 2016, political and officer The Northern Powerhouse. leadership from the council and University of Salf ord came together for the first of Devolution brings exciting opportunities, many joint strategic conferences to forge which Salford City Council is seizing with stronger operational and academic links for both hands to pioneer new ways of doing the benefit of the wider community. This things. This includes: leading on the review includes: of services for children across GM in partnership with the Department for . Working together to develop a Education; the redrafting of the GM Spatial comprehensive master plan vision for the Planning framework and having the political university’s main student campus and the portfolio lead for housing, planning and wider City Centre Salford area. homelessness, and Chief Executive portfolio . Formation of new research and lead for business investment and the knowledge exchange partnerships such economy. as the Salford Anti-Poverty Taskforce and Fair Rents Commission. . The signing of a unique cultural partnership agreement along with the Arts Council England that allows arts and culture to become embedded in the strategic thinking for the city, leading to the creation of a new cultural strategy due in early 2018.

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